4 Years in, Marvel Has Discovered the Secret to Television: Yearly Series
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Marvel Studios has had a bit of an up-and-down success story when it comes to TV sinceWandaVision kicked off a renewed focus on streaming series back in 2021. Well, it might be more diplomatic to frame themlooselyas TV for the most partthe studios whole approach to miniseries that were more like sliced up movies left us with, for the most part, a kind of mixed bag. Some great (Loki, the aforementionedWandaVision, more recent fare likeAgatha All AlongandX-Men 97), some middling (Falcon and the Winter Soldier,Moon Knight, Hawkeye), and some perhaps better consigned to the trash heaps of history and never uttered about again (looking at you and your ghastly AI generated opening titles, Secret Invasion). But after a bit of an existential crisis a couple of years ago, it decided to not only completely retool the entirety of Daredevil: Born Again, a show (arguably one of Marvels biggest and most anticipated) it had already been filming and developing for months, but also fundamentally pivot its entire approach to making TV. And now, in a shocking move that will no doubt shake the very foundations of the industry as we know it, the House of Ideas and one-time seemingly unstoppable Hollywood tastemaker has learned a bold lesson: audiences like it when a TV show has multiple seasons that come out on a yearly basis. In the run up to the long-anticipated release ofDaredevil: Born Again next week, Marvels head of TV Brad Winderbaum has been running the press circuits offering a whole host of updates on the studios TV prospects. Earlier this week, while saying thatMoon Knight likely wont return for a second season as the heros show was made in that pre-realignment era, the executive frankly stated to Comicbook.com that moving forward our priorities have shifted were making shows as shows that can exist as annual releases, more like television. Which, again, is a hilarious thing to say when youve purportedly made over 15 seasons of television in the last four years. But its something Winderbaum has re-iterated for multiple series in recent times, whether it be live-action prospects like Daredevil, or, as stated today, animated series like Your Friendly Neighborhood Spider-Man andX-Men 97. Although both of those shows will have to wait more than a years gap before their sophomore seasons, due to the understandable circumstances that animation takes more time. We will have a Spider-Man season every year if I have anything to say about it, Winderbaum told Collider in a new interview. What usually happens, as you know, in animation, is that theres a bigger gap between season one and season two than in subsequent seasons, and thatll be similar in Friendly. We will have to wait a little bit more than a year for season two, but then after that, it should come out on an annual cadence, hopefully. The producer similarly acknowledged likewise in a separate Collider piece for X-Men 97, while clarifying that that shows own second season will definitely be airing in 2026, rather than 2025. While it is very funand arguably quite fairto poke at Marvel for taking so long to learn this lesson, at least its seemingly finally learning it. Taking any longer might have been even more embarrassingbut hopefully well be seeing the fruits of this pivot to actually trying to make television when Daredevil: Born Again starts streaming on Disney+ on March 4. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, whats next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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