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Google Gemini: Everything you need to know about the generative AI models
techcrunch.com
Googles trying to make waves with Gemini, its flagship suite of generative AI models, apps, and services. But whats Gemini? How can you use it? And how does itstack up to other generative AI tools such as OpenAIs ChatGPT, Metas Llama, and Microsofts Copilot?To make it easier to keep up with the latest Gemini developments, weve put together this handy guide, which well keep updated as new Gemini models, features, and news about Googles plans for Gemini are released.What is Gemini?Gemini is Googleslong-promised, next-gen generative AI model family. Developed by Googles AI research labs DeepMind and Google Research, it comes in four flavors:Gemini Ultra, a very large model.Gemini Pro, a large model though smaller than Ultra. The latest version, Gemini 2.0 Pro Experimental, is Googles flagship.Gemini Flash, a speedier, distilled version of Pro. It also comes in a slightly smaller and faster version, called Gemini Flash-Lite, and a version with reasoning capabilities, called Gemini Flash Thinking Experimental.Gemini Nano, two small models:Nano-1and the slightly more capableNano-2, which is meant to run offlineAll Gemini models were trained to be natively multimodal that is, able to work with and analyze more than just text. Google says they were pre-trained and fine-tuned on a variety of public, proprietary, and licensed audio, images, and videos; a set of codebases; and text in different languages.This sets Gemini apart from models such asGoogles own LaMDA, which was trained exclusively on text data. LaMDA cant understand or generate anything beyond text (e.g., essays, emails, and so on), but that isnt necessarily the case with Gemini models.Well note here that theethics and legalityof training models on public data, in some cases without the data owners knowledge or consent, are murky. Google has anAI indemnification policyto shield certain Google Cloud customers from lawsuits should they face them, but this policy contains carve-outs. Proceed with caution particularly if youre intending on using Gemini commercially.Whats the difference between the Gemini apps and Gemini models?Gemini is separate and distinct from the Gemini apps on the web and mobile (formerly Bard).The Gemini apps are clients that connect to various Gemini models and layer a chatbot-like interface on top. Think of them as front ends for Googles generative AI, analogous toChatGPTand AnthropicsClaude family of apps.Image Credits:GoogleGemini on the web liveshere. On Android, theGemini appreplaces the existing Google Assistant app. And on iOS, theGoogle and Google Search appsserve as that platforms Gemini clients.On Android, it also recently became possible to bring up the Gemini overlay on top of any app to ask questions about whats on the screen (e.g., a YouTube video). Just press and hold a supported smartphones power button or say, Hey Google; youll see the overlay pop up. Gemini apps can accept images as well as voice commands and text including files like PDFs and soon videos, either uploaded or imported from Google Drive and generate images. As youd expect, conversations with Gemini apps on mobile carry over to Gemini on the web and vice versa if youre signed in to the same Google Account in both places.Gemini AdvancedThe Gemini apps arent the only means of recruiting Gemini models assistance with tasks. Slowly but surely, Gemini-imbued features aremaking their wayinto staple Google apps and services like Gmail and Google Docs.To take advantage of most of these, youll need the Google One AI Premium Plan. Technically a part ofGoogle One, the AI Premium Plan costs $20 and provides access to Gemini in Google Workspace apps like Docs, Maps, Slides, Sheets, Drive, and Meet. It also enables what Google calls Gemini Advanced, which brings the companys more sophisticated Gemini models to the Gemini apps.Gemini Advanced users get extras here and there, too, like priority access to new features, the ability to run and edit Python code directly in Gemini, and a larger context window. Gemini Advanced can remember the content of and reason across roughly 750,000 words in a conversation (or 1,500 pages of documents). Thats compared to the 24,000 words (or 48 pages) the vanilla Gemini app can handle.Image Credits:GoogleGemini Advanced also gives users access to Googles Deep Research feature, which uses advanced reasoning and long context capabilities to generate research briefs. After you prompt the chatbot, it creates a multi-step research plan, asks you to approve it, and then Gemini takes a few minutes to search the web and generate an extensive report based on your query. Its meant to answer more complex questions such as, Can you help me redesign my kitchen?Google also offers Gemini Advanced users a memory feature, that allows the chatbot to use your old conversations with Gemini as context for your current conversation. Gemini Advanced users also get increased usage for NotebookLM, the companys product that turns PDFs into AI-generated podcasts.Gemini Advanced users also get access to Googles experimental version of Gemini 2.0 Pro, the companys flagship model thats optimized for difficult coding and math problems.Another Gemini Advanced exclusive is trip planning in Google Search, which creates custom travel itineraries from prompts.Taking into account things like flight times (from emails in a users Gmail inbox), meal preferences, and information about local attractions (from Google Search and Maps data), as well as the distances between those attractions, Gemini will generate an itinerary that updates automatically to reflect any changes.Gemini across Google services is also available to corporate customers through two plans, Gemini Business (an add-on for Google Workspace) and Gemini Enterprise. Gemini Business costs as low as $6 per user per month, while Gemini Enterprise which adds meeting note-taking and translated captions as well as document classification and labeling is generally more expensive, but is priced based on a businesss needs. (Both plans require an annual commitment.)In Gmail, Gemini lives in a side panel that can write emails and summarize message threads. Youll find the same panel in Docs, where it helps you write and refine your content and brainstorm new ideas. Gemini in Slides generates slides and custom images. And Gemini in Google Sheets tracks and organizes data, creating tables and formulas.Googles AI chatbot recently came to Maps, where Gemini can summarize reviews about coffee shops or offer recommendations about how to spend a day visiting a foreign city.Geminis reach extends to Drive as well, where it can summarize files and folders and give quick facts about a project. In Meet, meanwhile, Gemini translates captions into additional languages.Image Credits:GoogleGemini recently came to Googles Chrome browserin the form of an AI writing tool. You can use it to write something completely new or rewrite existing text; Google says itll consider the web page youre on to make recommendations.Elsewhere, youll find hints of Gemini in Googlesdatabase products,cloud security tools,and app development platforms(includingFirebaseandProject IDX), as well as in apps likeGoogle Photos(where Gemini handles natural language search queries), YouTube (where it helps brainstorm video ideas), and theNotebookLM note-taking assistant.Code Assist(formerlyDuet AI for Developers), Googles suite of AI-powered assistance tools for code completion and generation, is offloading heavy computational lifting to Gemini. So are Googlessecurity products underpinned by Gemini, likeGemini in Threat Intelligence, which can analyze large portions of potentially malicious code and let users perform natural language searches for ongoing threats or indicators of compromise.Gemini extensions and GemsAnnounced at Google I/O 2024,Gemini Advanced users can create Gems, custom chatbots powered by Gemini models. Gems can be generated from natural language descriptions for example, Youre my running coach. Give me a daily running plan and shared with others or kept private.Gems are available on desktop and mobile in 150 countries and most languages. Eventually, theyll be able to tap an expanded set of integrations with Google services, including Google Calendar, Tasks, Keep, and YouTube Music, to complete custom tasks.Image Credits:GoogleSpeaking of integrations, the Gemini apps on the web and mobile can tap into Google services via what Google calls Gemini extensions. Gemini today integrates with Google Drive, Gmail, and YouTube to respond to queries such as Could you summarize my last three emails? Later this year, Gemini will be able to take additional actions with Google Calendar, Keep, Tasks, YouTube Music and Utilities, the Android-exclusive apps that control on-device features like timers and alarms, media controls, the flashlight, volume, Wi-Fi, Bluetooth, and so on.Gemini Live in-depth voice chatsAn experience called Gemini Live allows users to have in-depth voice chats with Gemini. Its available in the Gemini apps on mobile and the Pixel Buds Pro 2, where it can be accessed even when your phones locked.With Gemini Live enabled, you can interrupt Gemini while the chatbots speaking (in one of several new voices) to ask a clarifying question, and itll adapt to your speech patterns in real time. At some point, Gemini is supposed to gain visual understanding, allowing it to see and respond to your surroundings, either via photos or video captured by your smartphones cameras.Image Credits:GoogleLive is also designed to serve as a virtual coach of sorts, helping you rehearse for events, brainstorm ideas, and so on. For instance, Live can suggest which skills to highlight in an upcoming job or internship interview, and it can give public speaking advice.You can read our review of Gemini Live here. Spoiler alert: We think the feature has a ways to go before its super useful but its early days, admittedly.Image generation via Imagen 3Gemini users can generate artwork and images using Googles built-in Imagen 3 model. Google says that Imagen 3 can more accurately understand the text prompts that it translates into images versus its predecessor,Imagen 2, and is more creative and detailed in its generations. In addition, the model produces fewer artifacts and visual errors (at least according to Google), and is the best Imagen model yet for rendering text.A sample from Imagen 3.Image Credits:GoogleBack in February 2024, Googlewas forced to pauseGeminis ability to generate images of people after users complained ofhistoricalinaccuracies. But in August, the company reintroduced people generation for certain users, specifically English-language users signed up for one of Googles paid Gemini plans (e.g., Gemini Advanced) as part of a pilot program.Gemini for teensIn June, Google introduced a teen-focused Gemini experience, allowing students to sign up via their Google Workspace for Education school accounts.The teen-focused Gemini has additional policies and safeguards, including a tailored onboarding process and an AI literacy guide to (as Google phrases it) help teens use AI responsibly. Otherwise, its nearly identical to the standard Gemini experience, down to the double check feature that looks across the web to see if Geminis responses are accurate.Gemini in smart home devicesA growing number of Google-made devices tap Gemini for enhanced functionality, from the Google TV Streamer to the Pixel 9 and 9 Pro to the newest Nest Learning Thermostat.On the Google TV Streamer, Gemini uses your preferences to curate content suggestions across your subscriptions and summarize reviews and even whole seasons of TV.Image Credits:GoogleOn the latest Nest thermostat (as well as Nest speakers, cameras, and smart displays), Gemini will soon bolster Google Assistants conversational and analytic capabilities.Subscribers to Googles Nest Aware plan later this year will get a preview of new Gemini-powered experiences like AI descriptions for Nest camera footage, natural language video search and recommended automations. Nest cameras will understand whats happening in real-time video feeds (e.g., when a dogs digging in the garden), while the companion Google Home app will surface videos and create device automations given a description (e.g., Did the kids leave their bikes in the driveway?, Have my Nest thermostat turn on the heating when I get home from work every Tuesday).Gemini will soon be able to summarize security camera footage from Nest devices.Image Credits:GoogleAlso later this year, Google Assistant will get a few upgrades on Nest-branded and other smart home devices to make conversations feel more natural. Improved voices are on the way, in addition to the ability to ask follow-up questions and [more] easily go back and forth.What can the Gemini models do?Because Gemini models are multimodal, they can perform a range of multimodal tasks, from transcribing speech to captioning images and videos in real time. Many of these capabilities have reached the product stage (as alluded to in the previous section), and Google is promising much more in the not-too-distant future.Of course, its a bit hard to take the company at its word. Googleseriously underdeliveredwith the original Bard launch. More recently, it ruffled featherswith a video purporting to show Geminis capabilitiesthat was more or less aspirational not live.Also, Google offers no fix for some of theunderlying problemswith generative AI tech today, like itsencodedbiasesand tendency to make things up (i.e.,hallucinate). Neither do its rivals, but its something to keep in mind when considering using or paying for Gemini.Assuming for the purposes of this article that Google is being truthful with its recent claims, heres what the different tiers of Gemini can do now and what theyll be able to do once they reach their full potential:What you can do with Gemini UltraGoogle says thatGemini Ultra thanks to its multimodality can be used to help with things like physics homework, solving problems step-by-step on a worksheet, and pointing out possible mistakes in already filled-in answers.However, we havent seen much of Gemini Ultra in recent months. The model does not appear in the Gemini app, and isnt listed on Google Geminis API pricing page. However, that doesnt mean Google wont bring Gemini Ultra back to the forefront of its offerings in the future.Ultra can also be applied to tasks such as identifying scientific papers relevant to a problem, Google says. The model can extract information from several papers, for instance, and update a chart from one by generating the formulas necessary to re-create the chart with more timely data.Gemini Ultra technically supports image generation. But that capability hasnt made its way into the productized version of the model yet perhaps because the mechanism is more complex than how apps such as ChatGPT generate images. Rather than feed prompts to an image generator (likeDALL-E 3, in ChatGPTs case), Gemini outputs images natively, without an intermediary step.Ultra is available as an API through Vertex AI, Googles fully managed AI dev platform, and AI Studio, Googles web-based tool for app and platform developers.Gemini Pros capabilitiesGoogle says that its latest Pro model, Gemini 2.0 Pro, is its best model yet for coding performance and complex prompts. Its currently available as an experimental version, meaning it can have unexpected issues.Gemini 2.0 Pro outperforms its predecessor, Gemini 1.5 Pro, in benchmarks measuring coding, reasoning, math, and factual accuracy. The model can take in up to 1.4 million words, two hours of video, or 22 hours of audio and can reason across or answer questions about that data (more or less).However, Gemini 1.5 Pro still powers Googles Deep Research feature.Gemini 2.0 Pro works alongside a feature called code execution, released in June alongside Gemini 1.5 Pro, which aims to reduce bugs in code that the model generates by iteratively refining that code over several steps. (Code execution also supports Gemini Flash.)Within Vertex AI, developers can customize Gemini Pro to specific contexts and use cases via a fine-tuning or grounding process. For example, Pro (along with other Gemini models) can be instructed to use data from third-party providers like Moodys, Thomson Reuters, ZoomInfo and MSCI, or source information from corporate datasets or Google Search instead of its wider knowledge bank. Gemini Pro can also be connected to external, third-party APIs to perform particular actions, like automating a back-office workflow.AI Studio offers templates for creating structured chat prompts with Pro. Developers can control the models creative range and provide examples to give tone and style instructions and also tune Pros safety settings.Vertex AI Agent Builderlets people build Gemini-powered agents within Vertex AI. For example, a company could create an agent that analyzes previous marketing campaigns to understand a brand style and then apply that knowledge to help generate new ideas consistent with the style.Gemini Flash is lighter but packs a punchGoogle calls Gemini 2.0 Flash its AI model for the agentic era. The model can natively generate images and audio, in addition to text, and can use tools like Google Search and interact with external APIs.The 2.0 Flash model is faster than Geminis previous generation of models and even outperforms some of the larger Gemini 1.5 models on benchmarks measuring coding and image analysis. You can try Gemini 2.0 Flash in the Gemini web or mobile app, and through Googles AI developer platforms.In December, Google released a thinking version of Gemini 2.0 Flash thats capable of reasoning, in which the AI model takes a few seconds to work backwards through a problem before it gives an answer. In February, Google made Gemini 2.0 Flash thinking available in the Gemini app. The same month, Google also released a smaller version called Gemini 2.0 Flash-Lite. The company says this model outperforms its Gemini 1.5 Flash model, but runs at the same price and speed.An offshoot of Gemini Pro thats small and efficient, built for narrow, high-frequency generative AI workloads, Flash is multimodal like Gemini Pro, meaning it can analyze audio, video, images, and text (but it can only generate text). Google says that Flash is particularly well-suited for tasks like summarization and chat apps, plus image and video captioning and data extraction from long documents and tables.Devs using Flash and Pro can optionally leverage context caching, which lets them store large amounts of information (e.g., a knowledge base or database of research papers) in a cache that Gemini models can quickly and relatively cheaply access. Context caching is an additional fee on top of other Gemini model usage fees, however.Gemini Nano can run on your phoneGemini Nano is a much smaller version of the Gemini Pro and Ultra models, and its efficient enough to run directly on (some) devices instead of sending the task to a server somewhere. So far, Nano powers a couple of features on thePixel 8 Pro, Pixel 8, Pixel 9 Pro, Pixel 9andSamsung Galaxy S24, including Summarize in Recorder and Smart Reply in Gboard.The Recorder app, which lets users push a button to record and transcribe audio, includes a Gemini-powered summary of recorded conversations, interviews, presentations, and other audio snippets. Users get summaries even if they dont have a signal or Wi-Fi connection and in a nod to privacy, no data leaves their phone in process.Image Credits:GoogleNano is also in Gboard, Googles keyboard replacement. There, it powers a feature called Smart Reply, which helps to suggest the next thing youll want to say when having a conversation in a messaging app such as WhatsApp.In the Google Messages app on supported devices, Nano drives Magic Compose, which can craft messages in styles like excited, formal, and lyrical.Google says that a future version of Android will tap Nano toalert users to potential scams during calls.The new weather app on Pixel phones uses Gemini Nano to generate tailored weather reports. And TalkBack, Googles accessibility service, employs Nano tocreate aural descriptions of objectsfor low-vision and blind users.How much do the Gemini models cost?Gemini 1.5 Pro, 1.5 Flash, 2.0 Flash, and 2.0 Flash-Lite are available through Googles Gemini API for building apps and services all with free options. But the free options impose usage limits and leave out certain features, like context caching and batching.Gemini models are otherwise pay-as-you-go. Heres the base pricing not including add-ons like context caching as of September 2024:Gemini 1.5 Pro:$1.25 per 1 million input tokens (for prompts up to 128K tokens) or $2.50 per 1 million input tokens (for prompts longer than 128K tokens); $5 per 1 million output tokens (for prompts up to 128K tokens) or $10 per 1 million output tokens (for prompts longer than 128K tokens)Gemini 1.5 Flash:7.5 cents per 1 million input tokens (for prompts up to 128K tokens), 15 cents per 1 million input tokens (for prompts longer than 128K tokens), 30 cents per 1 million output tokens (for prompts up to 128K tokens), 60 cents per 1 million output tokens (for prompts longer than 128K tokens)Gemini 2.0 Flash: 10 cents per 1 million input tokens, 40 cents per 1 million output tokens. For audio specifically, it costs 70 center per 1 million input tokens, and also 40 centers per 1 million output tokens.Gemini 2.0 Flash-Lite: 7.5 cents per 1 million input tokens, 30 cents per 1 million output tokens.Tokens are subdivided bits of raw data, like the syllables fan, tas, and tic in the word fantastic; 1 million tokens is equivalent to about 700,000 words. Input refers to tokens fed into the model, while output refers to tokens that the model generates.2.0 Pro pricing has yet to be announced, and Nano is still inearly access.Whats the latest on Project Astra?Project Astra is Google DeepMinds effort to create AI-powered apps and agents for real-time, multimodal understanding. In demos, Google has shown how the AI model can simultaneously process live video and audio. Google released an app version of Project Astra to a small number of trusted testers in December but has no plans for a broader release right now.The company would like to put Project Astra in a pair of smart glasses. Google also gave a prototype of some glasses with Project Astra and augmented reality capabilities to a few trusted testers in December. However, theres not a clear product at this time, and its unclear when Google would actually release something like this.Project Astra is still just that, a project, and not a product. However, the demos of Astra reveal what Google would like its AI products to do in the future.Is Gemini coming to the iPhone?It might.Apple has said that its in talks to put Gemini and other third-party models to usefor a number of features in its Apple Intelligence suite. Following akeynote presentation at WWDC 2024, Apple SVP Craig Federighiconfirmed plans to work with models,including Gemini, but he didnt divulge any additional details.This post was originally published February 16, 2024, and is updated regularly.
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