EXCLUSIVE: Peter Murphy, Senior Director of Marketing at The Pokemon Company International, told Daily Star about what makes the Pokemon video games so special, and what to expect from future instalmentsTech10:00, 27 Feb 2025Expect more "cross-generational experiences" in future Pokemon titles(Image: The Pokemon Company)Pokemon is a franchise that spans anime, card games, movies, books, toys and just about everything else, but for many it'll be best remembered as a video game.The juggernaut franchise that's now worth billions all began with a pair of Game Boy games, after all, and the series has showed no signs of slowing down with Pokemon Legends Z-A likely to be a big part of today's Pokemon Presents event (2pm UK time, folks).We caught up with Peter Murphy, Senior Director of Marketing at The Pokemon Company International to ask about all things Pokemon, as well as what fans can expect from upcoming games.Scarlet and Violet marked the series' most recent generation(Image: The Pokemon Company)We asked what it is about the core Pokemon RPG series that resonates so well with fans.He said: "For me personally, its the constant evolution of the series characters and general innovation. Game Freak are masters of their craft, and they spend a lot of time creating engaging and unique Pokmon characters. Their incredible character designs are then taken across all products in the world of Pokmon - they are the bedrock of the brand and give fans a way to connect with all of our different offerings.""Pokmon Red and Blue introduced trading via a link cable, which at the time felt like pure magic. The spirit of connection in Pokmon is so special and the video games foster a completely different type of community," Murphy explains."They act like a bridge connecting people like I have not seen before in other titles - everyone has their own unique story and adventure whilst also collaborating across generations via trading and battling. The Pokmon characters themselves are timeless and innovations like Pokmon Home means you can take your Pokmon that you have built connections with in the video games across the franchise."While Murphy wouldn't comment on specific lessons learned from Scarlet And Violet's technical issues at launch, he did suggest that upcoming titles would continue to lean into "cross-generation experiences".He added: "The series has even expanded to cross compatibility with mobile apps. For example, many Pokmon caught in Pokmon GO can be transferred in the core video game series.""These cross-generation experiences are unique to Pokmon and that is one of the reasons they are so special to all of us. In terms of the future, Game Freak are always able to surprise and delight the fans with new technologies and experiences so the future will surely be a bright one for the Pokmon video game series."Article continues belowFor more on from our interview, check out Murphy's comments on the increased popularity of the Pokemon Trading Card Game in the UK, and the "key challenges" of saying goodbye to Ash Ketchum.For the latest breaking news and stories from across the globe from the Daily Star, sign up for our newsletters.