The Core77 Design Awards Commercial & Industrial category features equipment, machinery, and systems used in business operations across various industries. Operational equipment and systems designed for commercial use such as retail, restaurants, and offices. Industrial equipment for large-scale manufacturing, heavy production, or infrastructure-related operation. What's the key to a strong Core77 Design Awards entry? The answer, according to Keqing Song, is: "Always be testing. It's clear when someone puts a lot of time and effort into the prototyping stage. Getting feedback and iterating on your idea to make it the best it can be is one of the most important steps of the design process." Keqing practices this dedication to continuous prototyping in his role as an Autodesk Fusion Community Manager, where he enjoys figuring out how the company's tools can help their community of designers, engineers, and makers create better products. He works directly with Fusion users to help them leverage the technology to its fullest extent across all industries, from consumer products to transportation. The self-described "design geek and analog tech nerd" also believes in approaching design with integrity. Keqing's biggest concern in today's design industry is the tendency to prioritize profits over solving real problems and driving innovation. "It's important to evaluate if you're just riding the hype of a design aesthetic or product category. Never lose sight of what matters most: your products having a positive impact on your end user." Aurora by Loft Design won the Commercial Equipment category.The 2024 winner in the Core77 Design Awards Commercial Equipment category (now the Commercial & Industrial Category) was Loft Design for Aurora, a compact benchtop instrument that optimizes Microfluidic Modulation Spectography (MMS) in industry and academic laboratories. If you have a design you've been testing (and testing), our jurors would love to check your work. Submit an entry to the 2025 Core77 Design Awards. And don't forget to check the box and enter your work for an additional Autodesk Fusion Prize.