Apple has been under investigation by authorities in France for nearly two years over App Tracking Transparency, a privacy feature that lets iPhone users decide whether their activity can be tracked by advertisers or not. Youve likely seen many of the Ask App Not to Track pop-ups. Now, per a new Reuters report, the case is about to wrap up and looks set to end unfavorably for Apple.A two-year investigation into Apples App Tracking Transparency feature in France is expected to conclude in the next month. And the outcome doesnt look great for Apple.Foo Yun Chee writes at Reuters:[The French regulator] is expected to issue its decision next month ordering Apple to halt its anti-competitive practice and will likely impose a fine too, the people said, making it the first regulatory veto against the ATT. French antitrust fines can be as much as 10% of a companys global annual revenue.So there are two main actions expected as the case concludes:Apple will be forced to disable the feature for French usersThe company may receive a fine tooAs we reported when this investigation first started in 2023: Apple is accused of abusing its dominant position by implementing discriminatory, non-objective and non-transparent conditions for the use of user data for advertising purposes.Apple provided the following statement to 9to5Mac during another ATT dust-up:At Apple, we believe that a users data belongs to them and they should get to decide whether to share their data and with whom. App Tracking Transparency simply gives users the choice whether or not they want to allow apps to track them or share their information with data brokers. These rules apply equally to all developers including Apple and we have received strong support from regulators and privacy advocates for this feature.Outside of France, Apple is also facing App Tracking Transparency investigationsin Germany and Italy. For the most part though, concerns arent focused on the feature overall, but rather how it applies to Apples own apps.In the US, the main pushback has come from a variety of companies most notably Metarather than regulators. The feature has been blamed for negatively impacting advertising revenue.What do you think of these concerns against App Tracking Transparency? Let us know in the comments.Best iPhone accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel