Randy Pitchford Defends Borderlands 4 Pricing Comment Image: 2KGearbox Software's Randy Pitchford found himself in hot water recently after making a fairly tone deaf comment regarding the potential price of Borderlands 4. In response to..."> Randy Pitchford Defends Borderlands 4 Pricing Comment Image: 2KGearbox Software's Randy Pitchford found himself in hot water recently after making a fairly tone deaf comment regarding the potential price of Borderlands 4. In response to..." /> Randy Pitchford Defends Borderlands 4 Pricing Comment Image: 2KGearbox Software's Randy Pitchford found himself in hot water recently after making a fairly tone deaf comment regarding the potential price of Borderlands 4. In response to..." />

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Randy Pitchford Defends Borderlands 4 Pricing Comment

Image: 2KGearbox Software's Randy Pitchford found himself in hot water recently after making a fairly tone deaf comment regarding the potential price of Borderlands 4.
In response to concerns that the game may well be priced at Pitchford simply stated that "if you're a real fan, you'll find a way". It's not a totally egregious comment in some respects, but the insinuation that those who perhaps can't afford the game aren't so-called "real fans" definitely rubbed folks the wrong way.
Now, as spotted by Eurogamer, Pitchford has attempted to defend and justify his comment with another post on social media; this time consisting of a video in which he answers a question regarding how much Borderlands 4 will ultimately cost.
He states that Borderlands 4 has "more than twice" the budget of Borderlands 3, which may well contribute to the final price of the game. Though he says that "as artists, we want everybody to have it", there are factors which have to be considered, including "tariffs for the retail packaging" and more.
Pitchford says that pre-orders will be opening "soon", and that the price will be set at that time. He's keen to stress, however, that he doesn't know whether publisher 2K will follow the lead of Nintendo and Microsoft and price it at or whether it will remain on the cheaper side.
His comments here seem fair, and it just goes to show how some rogue social media post can have such a detrimental effect on one's reputation. Hopefully he'll think twice next time and perhaps show a bit more tact.

"We don't feel like we're fighting the system"

Do you think Randy Pitchford has adequately justified his comments here? Let us know.Related Games
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Nintendo Life’s resident horror fanatic, when he’s not knee-deep in Resident Evil and Silent Hill lore, Ollie likes to dive into a good horror book while nursing a lovely cup of tea. He also enjoys long walks and listens to everything from TOOL to Chuck Berry.

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Randy Pitchford Defends Borderlands 4 Pricing Comment
Image: 2KGearbox Software's Randy Pitchford found himself in hot water recently after making a fairly tone deaf comment regarding the potential price of Borderlands 4. In response to concerns that the game may well be priced at Pitchford simply stated that "if you're a real fan, you'll find a way". It's not a totally egregious comment in some respects, but the insinuation that those who perhaps can't afford the game aren't so-called "real fans" definitely rubbed folks the wrong way. Now, as spotted by Eurogamer, Pitchford has attempted to defend and justify his comment with another post on social media; this time consisting of a video in which he answers a question regarding how much Borderlands 4 will ultimately cost. He states that Borderlands 4 has "more than twice" the budget of Borderlands 3, which may well contribute to the final price of the game. Though he says that "as artists, we want everybody to have it", there are factors which have to be considered, including "tariffs for the retail packaging" and more. Pitchford says that pre-orders will be opening "soon", and that the price will be set at that time. He's keen to stress, however, that he doesn't know whether publisher 2K will follow the lead of Nintendo and Microsoft and price it at or whether it will remain on the cheaper side. His comments here seem fair, and it just goes to show how some rogue social media post can have such a detrimental effect on one's reputation. Hopefully he'll think twice next time and perhaps show a bit more tact. "We don't feel like we're fighting the system" Do you think Randy Pitchford has adequately justified his comments here? Let us know.Related Games See Also Share:0 0 Nintendo Life’s resident horror fanatic, when he’s not knee-deep in Resident Evil and Silent Hill lore, Ollie likes to dive into a good horror book while nursing a lovely cup of tea. He also enjoys long walks and listens to everything from TOOL to Chuck Berry. Hold on there, you need to login to post a comment... Related Articles 27 Upcoming Nintendo Switch 2 Games We're Excited For In 2025 The very best Switch 2 games coming soon The First Review For Fantasy Life i: The Girl Who Steals Time Is In A fantasy score? Nintendo Switch 2 Final Tech Specs Have Been Confirmed GameChat has a "significant impact on system resources" Nintendo Apologises For "Error" With Mention Of Switch 2 VRR TV Support "The incorrect information was initially published" 12 Switch Games Are Getting Free Switch 2 Upgrades, Here's What You Can Expect Nintendo's free updates arrive next month #randy #pitchford #defends #borderlands #pricing
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Randy Pitchford Defends Borderlands 4 Pricing Comment
Image: 2KGearbox Software's Randy Pitchford found himself in hot water recently after making a fairly tone deaf comment regarding the potential price of Borderlands 4. In response to concerns that the game may well be priced at $80, Pitchford simply stated that "if you're a real fan, you'll find a way". It's not a totally egregious comment in some respects, but the insinuation that those who perhaps can't afford the game aren't so-called "real fans" definitely rubbed folks the wrong way. Now, as spotted by Eurogamer, Pitchford has attempted to defend and justify his comment with another post on social media; this time consisting of a video in which he answers a question regarding how much Borderlands 4 will ultimately cost. He states that Borderlands 4 has "more than twice" the budget of Borderlands 3, which may well contribute to the final price of the game. Though he says that "as artists, we want everybody to have it", there are factors which have to be considered, including "tariffs for the retail packaging" and more. Pitchford says that pre-orders will be opening "soon", and that the price will be set at that time. He's keen to stress, however, that he doesn't know whether publisher 2K will follow the lead of Nintendo and Microsoft and price it at $80, or whether it will remain on the cheaper side. His comments here seem fair, and it just goes to show how some rogue social media post can have such a detrimental effect on one's reputation. Hopefully he'll think twice next time and perhaps show a bit more tact. "We don't feel like we're fighting the system" Do you think Randy Pitchford has adequately justified his comments here? Let us know. [source x.com, via eurogamer.net] Related Games See Also Share:0 0 Nintendo Life’s resident horror fanatic, when he’s not knee-deep in Resident Evil and Silent Hill lore, Ollie likes to dive into a good horror book while nursing a lovely cup of tea. He also enjoys long walks and listens to everything from TOOL to Chuck Berry. Hold on there, you need to login to post a comment... Related Articles 27 Upcoming Nintendo Switch 2 Games We're Excited For In 2025 The very best Switch 2 games coming soon The First Review For Fantasy Life i: The Girl Who Steals Time Is In A fantasy score? Nintendo Switch 2 Final Tech Specs Have Been Confirmed GameChat has a "significant impact on system resources" Nintendo Apologises For "Error" With Mention Of Switch 2 VRR TV Support "The incorrect information was initially published" 12 Switch Games Are Getting Free Switch 2 Upgrades, Here's What You Can Expect Nintendo's free updates arrive next month
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