After being live for a year and two months, Warzone Mobile, which was made to bring the Warzone experience to mobile, has been dropped by Activision. This might be because it's struggling to make enough money in the competitive but lucrative market, especially compared to its sister app, Call of Duty Mobile.For background, a week ago, Activision announced that they were going to stop delivering new seasonal content and gameplay updates for Warzone Mobile, disabling real money spending in the game. Last Sunday, May 18, was the last day that players could download the game from both Google Play and App Store; it was also when all the social features went "retired." In other words, players who have the game installed can still access and play it, but they will not receive new updates.ActivisionThe reason, according to the developers, is that "it unfortunately has not met our expectations with mobile-first players like it has with PC and console audiences." Digging deeper into this statement, The Game Business revealed that "its numbers pale in comparison to its more established competitors," and this can be seen from two aspects: active users and revenue generated. For active players count, App Magic data shows that Warzone had three million in April, which is far less than PUBG Mobile, which had 50 million users, and Garena's Free Fire had nearly 60 million. Blood Strike, a battle royale game from NetEase released in 2023, saw seven million players, which is more than double that of Warzone. As free-to-play games, a smaller player base may lead to comparatively low revenue. In the fourteen months since its launch, Warzone has reportedly generated $17 million (excluding the 30% cut taken by Google and Apple). This is lower than what Call of Duty Mobile generated just last month alone. That is to say, "It struggled to crack the lucrative mobile battle royale market."Although the decision to wind down support for Warzone Mobile was only announced recently, there was a sign as early as last year when Microsoft laid off 650 employees, some of whom were from the project. But this unfruitful experience, which is Activision's attempt "to establish itself in the huge battle royale mobile market," probably would not change Microsoft's "determination to grow in mobile," because the company sees great potential in mobile gaming in regions where console and PC gaming still have a large space to grow. Also let's not forget, a reason why Microsoft acquired Activision is, according to Phil Spencer, "a capability on mobile."Join our 80 Level Talent platform and our new Discord server, follow us on Instagram, Twitter, LinkedIn, Telegram, TikTok, and Threads, where we share breakdowns, the latest news, awesome artworks, and more.