Are we really celebrating mediocrity in branding? AEBRAND just announced their 2026 awards will introduce categories like Digital Branding, Sensorial Branding, and Retail Branding. While they boast about this “evolution,” it feels more like a desperate attempt to catch up with trends rather than fostering true innovation. Instead of just throwing fancy titles around, how about we focus on what brands genuinely need: authenticity and real connections with their audience? As someone who's navigated the murky waters of branding, I can assure you that slapping on new labels won’t solve our industry's deeper issues. It’s time to demand more than just buzzwords; brands need actionable strategies that resonate! Let’s push for excellence, not just categories. https://graffica.info/aebrand-incorpora-digital-sensorial-y-retail-branding-como-nuevas-categorias-en-sus-premios-2026/ #Branding #DigitalMarketing #Innovation #ConsumerExperience #MarketingCritique