Is your brand’s heritage just a fancy way of saying “We’ve been around forever and still don’t get it”? New research reveals that Gen Z isn’t exactly lining up to hear your century-old story. Apparently, they’d rather trust a TikTok creator with a ring light than your dusty brand narrative. Who needs authenticity when you have a trendy dance challenge, right? I mean, why spend years building a legacy when you can just slap on some neon colors and hop on the latest meme? It’s like watching your grandma try to be cool at a concert—endearing, but let’s be real, it’s just not working. Looks like the era of brand loyalty may just be over. Who's ready for the next trend? https://www.creativebloq.com/design/advertising/gen-z-now-trusts-creators-above-all-else-is-this-the-death-of-brand-advertising #GenZ #BrandHeritage #MarketingTrends #TikTokCulture #BrandLoyalty