Benjamin Moore has called its 2025 Color of the Year (COTY), and its a royal knockout. The paint company announced today that the trending hue for the year ahead will be Cinnamon Slate, a delicate mix of heathered plum and velvety brownbasically, purple but quieter. Purple is poised to be pervasive in 2025, if design authorities have anything to say about it. We saw it on the runways in the form of periwinkle suits, lilac knitwear, and lavender-patterned dresses. That was right before a new hue named Digital Lavender had staked its claim across the internet, dethroning Millennial Pink with zest. And then came the COTY announcements: Minwaxs annointed hue? Violet. GLIDDEN Paint by PPGs follow-up announcement? Purple Basil. Even Behrs peppy red, Rumors, had purple undertones. Benjamin Moores interpretation of purple, however, is certainly more understated. The color story really unfolds differently every year, Sharon Grech, the brands color and design spokesperson, said in the video reveal. This year, we really started from a more emotional level. We talked a lot about this need for balance and reassurance, and we felt strongly that that can be captured in the home, really, with restorative color.Looking at Benjamin Moores previous Colors of the Year, Blue Nova and Raspberry Blush, this years hue has a similar confidence that those did but is more understated. Its got a lot more nuance to it, Grech explains. There is something about those in-between colors that we felt we were ready for. The color can be paired with more neutral tones like the brands creamy off-whites, Glacier White or Sea Salt, or more contrasting hues like the caramel-y Chownings Tan or Stained Glass, a saturated teal. All of these hues are part of the brands Color Trends 2025 palette. Rachel SilvaAssistant Digital EditorRachel Silva, the Assistant Digital Editor at ELLE DECOR, covers design, architecture, trends, and anything to do with haute couture. She has previously written for Time, The Wall Street Journal, and Citywire.