Its time for the holiday movie season, and Amazons kicking things off with its action-comedy feature Red One. The film has a lot of star power behind it, with Dwayne Johnson and Chris Evans playing an odd couple tasked with saving a kidnapped Santa Claus (J.K. Simmons), and its trailers have made it seem like it could be either surprisingly good or a complete mess. And the answer appears to be kind of both? Reaction-wise, audiences have taken toRed Onemuch more than critics, most of whom did not really care for it. Thats further reflected in its just okay box office: of the films $84.1 million box office, $34.1 million of that was domestic, and generally in line with its projected $30-35 million range. However, as noted by Variety, the movie itself reportedly cost a hefty $250 million to make, and its biggest accomplishment is halting Venom: The Last Dances continued domestic reign over the last few weeks. Time might not also be on Red Ones side, since its about to be a pretty crowded time at the movies between Wicked: Part I, Gladiator II,and Moana 2 So depending on your thinking, it might be curtains for Red Onestheatrical run in the near futurethough Amazon MGMs theatrical head isnt quite looking to throw in the towel just yet. Amidst those other movies, he believes the Christmas flick offers something a little different than those movies, but stopped short of saying what that something differentis. But even if the movies not a box office hit, the studios more confident itll land with audiences once it hits Prime Video, similar to how Aprils Road Houseremake was such a streaming hit to get a sequel greenlit. According to him, Amazon films getting theatrical runs can help cover the marketing costs ahead of streaming, which is reason enough to let them play on the big screen for a few weeks.WheneverRed Onehits Prime Video, the real way to determine its success is how (or if) Amazon and Johnson brag about its viewership. Who knows if theres any hopes to turn this into a holiday franchise, but no doubt one or either parties would like this to be a win, even if its just being a reliable movie to have in holiday rotation for the next few years. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, whats next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.