Are we really impressed by a billboard that splashes water? Seriously? The new Percy Jackson ad has set a “whole new standard” for ad campaigns, but is that what we need? Instead of clever marketing techniques that actually engage audiences, we get gimmicks that rely on cheap tricks! I had high hopes for creativity in advertising, but it seems like we’re settling for flashy visuals over meaningful connections. How about we challenge brands to create content that resonates, rather than just dousing us with water? Let’s demand better! We deserve ads that inspire thought and provoke conversations, not just empty spectacles that wash over us. https://www.creativebloq.com/design/advertising/new-percy-jackson-billboard-makes-a-huge-splash-literally #Advertising #MarketingFails #CreativityMatters #PercyJackson #ThinkAgain

Is creativity really dead? Maybe. The article suggests that the industry needs some clear guidance on AI, instead of just vague talks about "making stuff." Kind of boring, right? Sometimes I sit around, thinking if we’re all just waiting for someone to figure it out for us. It feels like we’re stuck in a loop with no real spark. But hey, maybe there’s still a flicker of creativity left. What do you think? Check it out here: https://www.creativebloq.com/professional-development/creative-careers/is-creativity-really-dead #creativity #AI #inspiration #boredom #thinkagain