Following City of the Wolves massively flopping, the SNK CEO will transition to an advisory role
CO_Andy
Member
Oct 25, 2017
2,897
SNK said:
SNK today announced that Mr.
Kenji Matsubara will transition to an advisory role, where he will continue to lend his expertise and vision.
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Full press release -- https://www.snk-corp.co.jp/us/press/2025/051302/" style="color: #0066cc;">https://www.snk-corp.co.jp/us/press/2025/051302/
From the little sales data available from the Japanese launch (6300 sales for the PS5 version) and the low Steam player count, all signs point to City of the Wolves being a massive flop.
AMAGON
Prominent Member
Member
Oct 25, 2017
8,023
Austin, TX
I'm the biggest Fatal Fury fan from the very first game and can tell you they were throwing money away on this game
yogurt
Member
Oct 25, 2017
8,163
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
Eevea
Member
Sep 23, 2022
416
Maybe they shouldn't have put a rapist in the game.
And no one feels good about Saudi money being dumped into a game.
Youngfossil
Member
Oct 27, 2017
3,888
Chicago
Oh damn, thats no good.
I know SNK is all about fighting games, but they should branch out more often
PlanetSmasher
The Abominable Showman
Member
Oct 25, 2017
132,453
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
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It definitely seems like the Ronaldo/Ganacci stuff came out at the WORST possible moment and derailed any hype the game was going to get.
I don't think it was the only factor - Fatal Fury just isn't a big deal anymore in general - but it absolutely contributed to the game crashing and burning.
jack.
Member
Oct 27, 2017
1,355
The next one needs to have a roster entirely made up of friends of the Saudi royal family, imo.
Rosebud
Two Pieces
Member
Apr 16, 2018
51,037
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
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Fatal Fury isn't popular.
Hate Ronaldo but if anything he sold like 6 copies
LiftGammaGain
Member
Oct 29, 2017
1,827
Asia-Europe
Love this series from bottom of my heart.
This sucks.
Holundrian
Member
Oct 25, 2017
11,100
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
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I don't think you can point towards any one thing.
But one fact is the game peaked higher during the beta than during launch on steam.
That means less people returned for the launch of all the people that tried the beta usually already more hardcore.
(steamcharts only) Usually launch will have higher numbers than the beta.
It also performed worse than their previous game kof 15.
The only other thing that's also safe to say is that for the money they were spending these are not the wanted results pretty safe to say.
Last edited: Today at 2:59 PM
TimPV3
Member
Oct 30, 2017
700
Fatal Fury just isn't that big of a franchise.
My mind was blown when I saw the advertisement in the ring at WrestleMania, these people aren't going to buy this.
Hasney
One Winged Slayer
The Fallen
Oct 25, 2017
23,164
Rosebud said:
Fatal Fury isn't popular.
Hate Ronaldo but if anything he sold like 6 copies
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It's important to note that this looks like it flopped spectacularly though.
Worse than the last King of Fighters.
SirKai
Member
Dec 28, 2017
10,116
Washington
Didn't the recent KOF games and Samurai Shodown do pretty well? I didn't think COTW was necessarily gonna blow the doors off, and obviously the controversies definitely turned at least some folks away (including me), but the general reception about the actual quality of the game seemed pretty strong.
I figured this would do well at least in terms of an SNK-tier budget.
Drachen
Member
May 3, 2021
8,470
Shouldn't have put a rapist and an industry plant in the game
Hassun
Member
Oct 25, 2017
71
I, for one, would like to welcome the new CEO, Mohammed bin Salman!
Jaded Alyx
Editor-in-chief at SpecialCancel.com
Verified
Oct 25, 2017
40,087
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
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All of the above.
Then consider that the last Fatal Fury game was 25 years ago, and wasn't even called Fatal Fury in the West.
Hasney said:
It's important to note that this looks like it flopped spectacularly though.
Worse than the last King of Fighters.
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KOFXV wasn't a flop.
Yerffej
Prophet of Regret
Member
Oct 25, 2017
29,321
I just didn't like anything about the game from my time with the beta.
Jef Gerstman's assessments after time with the full game basically summed up my feelings towards it.
Shame anyways.
NotLiquid
One Winged Slayer
Member
Oct 25, 2017
37,812
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
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Fatal Fury generally isn't that big of a thing.
It's already had to play second fiddle somewhat to King of Fighters, its existence now was expressly going to be in large part fueled by the legacy of people supporting the company and the franchise.
It's because of that reason you might be able to make a genuine argument that the Ronaldo / Ganacci cameos did more harm than good.
Alienating SNK fans while trying to court general audiences who probably don't even care about a game that looks generationally behind virtually every single competitor in the market was probably not a smart move; nor was sinking in millions into esports money going to really look good on those balance sheets (as much as it's one thing that does benefit players).
DNAbro
Member
Oct 25, 2017
29,974
Watching the hype and excitement from the FGC die in real time was so interesting to watch.
Hasney
One Winged Slayer
The Fallen
Oct 25, 2017
23,164
Jaded Alyx said:
KOFXV wasn't a flop.
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It wasn't, but this is the same audience.
To not even come close to matching that, while investing money in so much advertising as well as these guest characters, is a gigantic flop.
HeikoSC
Member
Feb 8, 2024
296
Fighting games life and die by public perception, more than any other Genre.
If a Game looks like its not doing well, then its dead, because players are extremely sensitive to player numbers for matchmaking.
The most popular thread on smaller fighting games is people asking whether its worth playing or if you can find players, how long queue times are etc.
etc.
The market is completely oversaturated in general, but Microtransactions, DLC, BPs and initial sales are apparently enough to make profits on the development costs.
Blue_Toad507
Member
May 25, 2021
3,766
The people that clamour for the return of old fighting games are a very vocal minority.
It's the same reason Capcom won't revive Darkstalkers - it would simply be a massive bomb.
The awful celebrity guest fighters didn't help either.
Squardles
Member
Oct 17, 2023
146
It was like what 20-25 years since the last game in the series or something like that.
Lirael
Member
Oct 27, 2017
16,619
The Ronaldo stuff killed me and my friend groups interest.
We aint representative of the overall market, but we are massive fans of Mark of the Wolves and it was probably my most hyped game of this year before that.
I've been waiting so long for a Mark of the Wolves follow up and they went and did that with it so I just didn't even consider buying it.
I think there's also just so many great fighting games right now that you can't afford to fuck up your PR even slightly.
Would some of us have maybe broke on our morals and picked it up if we couldn't easily just go play SF6 or Strive or Granblue or Season 1 of Tekken 8? Probably still no, but it'd have been closer if we had that fighting game itch and it couldn't be scratched by great games that are easy to find matches in right now.
Buckle
Member
Oct 27, 2017
44,595
jack.
said:
The next one needs to have a roster entirely made up of friends of the Saudi royal family, imo.
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"Uncle Larry joins the brawl"
convo
Member
Oct 25, 2017
8,973
Far as i was able to tell they had enough Saudi money to not be concerned about anything, so they didn't need my business.
Is it really the reason for this change in leadership as stated in the press release or just editorializing?
Ryu bogard
Member
Nov 23, 2017
467
they should have spend that obscene ad budget on the actual game.
fatal fury was dead series for so many years.
it needed something more to appeal to new players either better graphics or better single player content.
Jaded Alyx
Editor-in-chief at SpecialCancel.com
Verified
Oct 25, 2017
40,087
convo said:
Far as i was able to tell they had enough Saudi money to not be concerned about anything, so they didn't need my business.
Is it really the reason for this change in leadership as stated in the press release or just editorializing?
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There's nothing so far to suggest that the performance of the game has any relation to this news.
Android Sophia
The Fallen
Oct 25, 2017
6,647
As someone who casually plays fighting games here and there, my first thought upon reading this news was "Fatal Fury: City of the Wolves released already?"
Which, apparently it did so about a month ago.
So yeah.
:\
jett
Community Resettler
Member
Oct 25, 2017
46,310
I dunno how you could have made this game a success.
convo
Member
Oct 25, 2017
8,973
Blue_Toad507 said:
The people that clamour for the return of old fighting games are a very vocal minority.
It's the same reason Capcom won't revive Darkstalkers - it would simply be a massive bomb.
The awful celebrity guest fighters didn't help either.
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Bad PR is what killed my hype and several other otherwise huge Mark of the Wolves fans.
If the huge fans won't show up to champion something, then a game won't have groundswell or good word of mouth.
Cameron122
Rescued from SR388
Member
Oct 27, 2017
2,726
Texas
I refunded the game after the guest character stuff
stumblebee
The Fallen
Jan 22, 2018
2,660
COTW flopping doesn't surprise me in the least.
The game didn't look, visually, anywhere close to what it marketing budget suggested it would look like.
LiftGammaGain
Member
Oct 29, 2017
1,827
Asia-Europe
Ryu bogard said:
they should have spend that obscene ad budget on the actual game.
fatal fury was dead series for so many years.
it needed something more to appeal to new players either better graphics or better single player content.
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The game is super good looking.
looks better than SF6 to me.
It plays great, net code is solid, and there's a bunch of lore and single player content to enjoy.
Some tunes are bangers.
Ronaldo discussion is valid, but that about it.
Catchphrase
Member
Nov 28, 2023
2,281
SNK and games flopping, name a more iconic duo
Josh5890
I'm Your Favorite Poster's Favorite Poster
The Fallen
Oct 25, 2017
26,415
The only reason I kept my pre-order was because I signed up for the Fatal Fury Combo Breaker tournament back in January.
I already "bought in" lol.
Hunter-Zero
Member
Oct 28, 2017
79
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
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I'm an old school snk fan and I loved the beta, but the Ronaldo announcement plus that random Ganacci dude pretty much killed all interest I had, and I guess I'm not the only one that feels that way looking at those sales, it pretty much felt like a slap to the face to be honest, but fatal fury was never that popular to begin with
Selective
Alt-Account
Banned
May 5, 2025
419
It's not only a flop - it has massive technical issues! Specifically: enormous online security issues caused by incorrect purchase validation on PC - people can connect and play online with an illicit copy of the game, there is no anti-cheat, so people can do anything they want (including playing with the game's memory - to include cheating, but also just causing the game to crash for others) which, you know, is great! Good stuff! Keep it up!
Vanta Aurelius
Member
Oct 27, 2017
4,302
ATL
Fatal Fury being niche definitely gives it an uphill battle, but I still believe presentation is more important for a fighting game than the fighting itself.
Yes, the gameplay and online functionality is what gives a fighting game long term staying power in the FGC, but presentation and characters with very engaging visual designs is what will draw in people who are only casually interested in fighting game imo.
City of the Wolves isn't a very attractive game either graphically or artistically imo.
Even the menus aren't that attractive or immediately intuitive.
The massive Saudi investment went into putting controversial celebrities into a game where their inclusion made zero sense, while the game visually looks like it was made on a smaller budget.
I'm not saying the game needs to look like SF6 or Tekken 8, but even 2XKO looks extremely attractive visually (independent of being based on an extremely popular franchise).
Separately, I wouldn't be surprised if the initial beta for the game turned people off as well.
No training mode and extremely poor matchmaking likely turned a lot of people off who were even remotely curious.
ColonialHawk
Member
Oct 27, 2017
992
South Carolina
As a fighting game, its quite good.
Really fun in that area.
But its a dormant series, the two guest fighters (while people have come around on Gannaci) killed a lot of interest, and SNK being backed by Saudi money damn sure doesn't help.
I think it'll stay alive in the FGC cause its a good fighter, but I don't think its gonna bring in new players, just players from other fighting games.
J_ToSaveTheDay
"This guy are sick" and Corrupted by Vengeance
Avenger
Oct 25, 2017
22,494
USA
While I personally backed out of my purchase after Ronaldo was announced, this game always had an incredible uphill battle to gain an audience and I simply don't think they did enough to win that potential audience over.
Most people are just not going to be aware of the Saudi ties...
nor would I expect most people to care, sadly (see: WWE and other huge media that has Saudi ties still thriving).
Game's presentation is going to strike most people as "budget," and then even if you look past the quality of the presentation, you still have to contend with subjective style preferences -- and I feel like there's plenty of anecdotal evidence that SNK did not land on a winning aesthetic for a lot of people here.
Also, the amount of content on offer in this game doesn't seem like it's going to grab general audiences at $60 -- maybe for lower price than that, but not for the now-fading $60 full retail standard.
The more "enthusiast" audience that was going to buy this game no matter what isn't out here really singing it's praises hard enough to convince casuals that do research to go in on it, either.
There's a lot of coverage that's trying to do explainers on the guest characters, complaining about the quality of the rollback, and criticizing/cautioning the non-competitive content featured in the game.
It just wasn't a winning combo.
And this was a sequel I wanted for several decades.
I'm not disappointed -- it's 2025 and SNK didn't make a 2025-mass-audience-caliber title.
Simple as that, IMO.
There's stuff to love in here from what I've seen, especially for long-time fans and competitive-minded fans, but the overall package just isn't enough to sell to a mass audience in today's gaming climate.
Kid Night
Member
Oct 27, 2017
591
I know the promoted the hell out of it.
The logo was on screen during the entirety of Wrestlemania.
NinjaScooter
Member
Oct 25, 2017
60,594
Hasney said:
It's important to note that this looks like it flopped spectacularly though.
Worse than the last King of Fighters.
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KOF is a much bigger name with more recent relevance.
Fatal Fury was positioned as a long awaited sequel to what has become sort of a cult classic type game in Garou.
I was kind of shocked they stuck the FF branding on it from the jump because its just not that big of an IP (Im aware that MotW was, at its core, an FF game, but it felt like a different, cooler thing even back in the day).
balohna
Member
Nov 1, 2017
5,781
I was ready to buy it but decided not to based on the guest characters.
Felt cheap and one of them is likely a rapist.
I was actually hyped for the game and wanting to drop my money on it day 1.
It doesn't help that Terry and Mai are great in Street Fighter VI (arguably more interesting and appealing than they are in COTW), so my appetite for Fatal Fury stuff was already partially satisfied.
Subaru
Member
Oct 26, 2017
409
São Paulo, Brazil
I LOVE SNK and Fatal Fury but I was turned off because of the guest characters.
It went from a Day 1 to "not buy" at all.
Holundrian
Member
Oct 25, 2017
11,100
J_ToSaveTheDay said:
Game's presentation is going to strike most people as "budget," and then even if you look past the quality of the presentation, you still have to contend with subjective style preferences -- and I feel like there's plenty of anecdotal evidence that SNK did not land on a winning aesthetic for a lot of people here.
Also, the amount of content on offer in this game doesn't seem like it's going to grab general audiences at $60 -- maybe for lower price than that, but not for the now-fading $60 full retail standard.
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Price also being a factor is def a big thing.
They outpriced themselves without regional pricing in the areas snk was the most popular in addition to everything.
Red Hunter
Member
May 28, 2024
1,482
My mom could've told you this would flop
Jaded Alyx
Editor-in-chief at SpecialCancel.com
Verified
Oct 25, 2017
40,087
ColonialHawk said:
I think it'll stay alive in the FGC cause its a good fighter
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It'll stay alive at the Pro level too because:
Fatal Fury Receives $2.5 Million Prize Pool at SNK World Championship 2025
Fatal Fury: City of the Wolves publisher SNK, has announced the prize pot for SNK World Championship 2025.
specialcancel.com
Which is yet more absurd marketing spend for such a tiny game.
ColonialHawk
Member
Oct 27, 2017
992
South Carolina
Jaded Alyx said:
It'll stay alive at the Pro level too because:
Fatal Fury Receives $2.5 Million Prize Pool at SNK World Championship 2025
Fatal Fury: City of the Wolves publisher SNK, has announced the prize pot for SNK World Championship 2025.
specialcancel.com
Which is yet more absurd marketing spend for such a tiny game.
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Thats ...
thats lot of money :(
Ryu bogard
Member
Nov 23, 2017
467
LiftGammaGain said:
The game is super good looking.
looks better than SF6 to me.
It plays great, net code is solid, and there's a bunch of lore and single player content to enjoy.
Some tunes are bangers.
Ronaldo discussion is valid, but that about it.
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i think the games art style looks great too.
but for the casual player coming from sf6 looking at fatal fury it does not look great.
i have seen a lot of complains online about how this game look cheap/low budget.
the background stages look awful.
i completed eost mode once and never want to play it again.
it is very boring/repetitive.
Source: https://www.resetera.com/threads/following-city-of-the-wolves-massively-flopping-the-snk-ceo-will-transition-to-an-advisory-role.1188381/" style="color: #0066cc;">https://www.resetera.com/threads/following-city-of-the-wolves-massively-flopping-the-snk-ceo-will-transition-to-an-advisory-role.1188381/
#following #city #the #wolves #massively #flopping #snk #ceo #will #transition #advisory #role
Following City of the Wolves massively flopping, the SNK CEO will transition to an advisory role
CO_Andy
Member
Oct 25, 2017
2,897
SNK said:
SNK today announced that Mr.
Kenji Matsubara will transition to an advisory role, where he will continue to lend his expertise and vision.
Click to expand...
Click to shrink...
Full press release -- https://www.snk-corp.co.jp/us/press/2025/051302/
From the little sales data available from the Japanese launch (6300 sales for the PS5 version) and the low Steam player count, all signs point to City of the Wolves being a massive flop.
AMAGON
Prominent Member
Member
Oct 25, 2017
8,023
Austin, TX
I'm the biggest Fatal Fury fan from the very first game and can tell you they were throwing money away on this game
yogurt
Member
Oct 25, 2017
8,163
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
Eevea
Member
Sep 23, 2022
416
Maybe they shouldn't have put a rapist in the game.
And no one feels good about Saudi money being dumped into a game.
Youngfossil
Member
Oct 27, 2017
3,888
Chicago
Oh damn, thats no good.
I know SNK is all about fighting games, but they should branch out more often
PlanetSmasher
The Abominable Showman
Member
Oct 25, 2017
132,453
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
Click to expand...
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It definitely seems like the Ronaldo/Ganacci stuff came out at the WORST possible moment and derailed any hype the game was going to get.
I don't think it was the only factor - Fatal Fury just isn't a big deal anymore in general - but it absolutely contributed to the game crashing and burning.
jack.
Member
Oct 27, 2017
1,355
The next one needs to have a roster entirely made up of friends of the Saudi royal family, imo.
Rosebud
Two Pieces
Member
Apr 16, 2018
51,037
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
Click to expand...
Click to shrink...
Fatal Fury isn't popular.
Hate Ronaldo but if anything he sold like 6 copies
LiftGammaGain
Member
Oct 29, 2017
1,827
Asia-Europe
Love this series from bottom of my heart.
This sucks.
Holundrian
Member
Oct 25, 2017
11,100
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
Click to expand...
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I don't think you can point towards any one thing.
But one fact is the game peaked higher during the beta than during launch on steam.
That means less people returned for the launch of all the people that tried the beta usually already more hardcore.
(steamcharts only) Usually launch will have higher numbers than the beta.
It also performed worse than their previous game kof 15.
The only other thing that's also safe to say is that for the money they were spending these are not the wanted results pretty safe to say.
Last edited: Today at 2:59 PM
TimPV3
Member
Oct 30, 2017
700
Fatal Fury just isn't that big of a franchise.
My mind was blown when I saw the advertisement in the ring at WrestleMania, these people aren't going to buy this.
Hasney
One Winged Slayer
The Fallen
Oct 25, 2017
23,164
Rosebud said:
Fatal Fury isn't popular.
Hate Ronaldo but if anything he sold like 6 copies
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It's important to note that this looks like it flopped spectacularly though.
Worse than the last King of Fighters.
SirKai
Member
Dec 28, 2017
10,116
Washington
Didn't the recent KOF games and Samurai Shodown do pretty well? I didn't think COTW was necessarily gonna blow the doors off, and obviously the controversies definitely turned at least some folks away (including me), but the general reception about the actual quality of the game seemed pretty strong.
I figured this would do well at least in terms of an SNK-tier budget.
Drachen
Member
May 3, 2021
8,470
Shouldn't have put a rapist and an industry plant in the game
Hassun
Member
Oct 25, 2017
71
I, for one, would like to welcome the new CEO, Mohammed bin Salman!
Jaded Alyx
Editor-in-chief at SpecialCancel.com
Verified
Oct 25, 2017
40,087
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
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All of the above.
Then consider that the last Fatal Fury game was 25 years ago, and wasn't even called Fatal Fury in the West.
Hasney said:
It's important to note that this looks like it flopped spectacularly though.
Worse than the last King of Fighters.
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KOFXV wasn't a flop.
Yerffej
Prophet of Regret
Member
Oct 25, 2017
29,321
I just didn't like anything about the game from my time with the beta.
Jef Gerstman's assessments after time with the full game basically summed up my feelings towards it.
Shame anyways.
NotLiquid
One Winged Slayer
Member
Oct 25, 2017
37,812
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
Click to expand...
Click to shrink...
Fatal Fury generally isn't that big of a thing.
It's already had to play second fiddle somewhat to King of Fighters, its existence now was expressly going to be in large part fueled by the legacy of people supporting the company and the franchise.
It's because of that reason you might be able to make a genuine argument that the Ronaldo / Ganacci cameos did more harm than good.
Alienating SNK fans while trying to court general audiences who probably don't even care about a game that looks generationally behind virtually every single competitor in the market was probably not a smart move; nor was sinking in millions into esports money going to really look good on those balance sheets (as much as it's one thing that does benefit players).
DNAbro
Member
Oct 25, 2017
29,974
Watching the hype and excitement from the FGC die in real time was so interesting to watch.
Hasney
One Winged Slayer
The Fallen
Oct 25, 2017
23,164
Jaded Alyx said:
KOFXV wasn't a flop.
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It wasn't, but this is the same audience.
To not even come close to matching that, while investing money in so much advertising as well as these guest characters, is a gigantic flop.
HeikoSC
Member
Feb 8, 2024
296
Fighting games life and die by public perception, more than any other Genre.
If a Game looks like its not doing well, then its dead, because players are extremely sensitive to player numbers for matchmaking.
The most popular thread on smaller fighting games is people asking whether its worth playing or if you can find players, how long queue times are etc.
etc.
The market is completely oversaturated in general, but Microtransactions, DLC, BPs and initial sales are apparently enough to make profits on the development costs.
Blue_Toad507
Member
May 25, 2021
3,766
The people that clamour for the return of old fighting games are a very vocal minority.
It's the same reason Capcom won't revive Darkstalkers - it would simply be a massive bomb.
The awful celebrity guest fighters didn't help either.
Squardles
Member
Oct 17, 2023
146
It was like what 20-25 years since the last game in the series or something like that.
Lirael
Member
Oct 27, 2017
16,619
The Ronaldo stuff killed me and my friend groups interest.
We aint representative of the overall market, but we are massive fans of Mark of the Wolves and it was probably my most hyped game of this year before that.
I've been waiting so long for a Mark of the Wolves follow up and they went and did that with it so I just didn't even consider buying it.
I think there's also just so many great fighting games right now that you can't afford to fuck up your PR even slightly.
Would some of us have maybe broke on our morals and picked it up if we couldn't easily just go play SF6 or Strive or Granblue or Season 1 of Tekken 8? Probably still no, but it'd have been closer if we had that fighting game itch and it couldn't be scratched by great games that are easy to find matches in right now.
Buckle
Member
Oct 27, 2017
44,595
jack.
said:
The next one needs to have a roster entirely made up of friends of the Saudi royal family, imo.
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"Uncle Larry joins the brawl"
convo
Member
Oct 25, 2017
8,973
Far as i was able to tell they had enough Saudi money to not be concerned about anything, so they didn't need my business.
Is it really the reason for this change in leadership as stated in the press release or just editorializing?
Ryu bogard
Member
Nov 23, 2017
467
they should have spend that obscene ad budget on the actual game.
fatal fury was dead series for so many years.
it needed something more to appeal to new players either better graphics or better single player content.
Jaded Alyx
Editor-in-chief at SpecialCancel.com
Verified
Oct 25, 2017
40,087
convo said:
Far as i was able to tell they had enough Saudi money to not be concerned about anything, so they didn't need my business.
Is it really the reason for this change in leadership as stated in the press release or just editorializing?
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There's nothing so far to suggest that the performance of the game has any relation to this news.
Android Sophia
The Fallen
Oct 25, 2017
6,647
As someone who casually plays fighting games here and there, my first thought upon reading this news was "Fatal Fury: City of the Wolves released already?"
Which, apparently it did so about a month ago.
So yeah.
:\
jett
Community Resettler
Member
Oct 25, 2017
46,310
I dunno how you could have made this game a success.
convo
Member
Oct 25, 2017
8,973
Blue_Toad507 said:
The people that clamour for the return of old fighting games are a very vocal minority.
It's the same reason Capcom won't revive Darkstalkers - it would simply be a massive bomb.
The awful celebrity guest fighters didn't help either.
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Bad PR is what killed my hype and several other otherwise huge Mark of the Wolves fans.
If the huge fans won't show up to champion something, then a game won't have groundswell or good word of mouth.
Cameron122
Rescued from SR388
Member
Oct 27, 2017
2,726
Texas
I refunded the game after the guest character stuff
stumblebee
The Fallen
Jan 22, 2018
2,660
COTW flopping doesn't surprise me in the least.
The game didn't look, visually, anywhere close to what it marketing budget suggested it would look like.
LiftGammaGain
Member
Oct 29, 2017
1,827
Asia-Europe
Ryu bogard said:
they should have spend that obscene ad budget on the actual game.
fatal fury was dead series for so many years.
it needed something more to appeal to new players either better graphics or better single player content.
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The game is super good looking.
looks better than SF6 to me.
It plays great, net code is solid, and there's a bunch of lore and single player content to enjoy.
Some tunes are bangers.
Ronaldo discussion is valid, but that about it.
Catchphrase
Member
Nov 28, 2023
2,281
SNK and games flopping, name a more iconic duo
Josh5890
I'm Your Favorite Poster's Favorite Poster
The Fallen
Oct 25, 2017
26,415
The only reason I kept my pre-order was because I signed up for the Fatal Fury Combo Breaker tournament back in January.
I already "bought in" lol.
Hunter-Zero
Member
Oct 28, 2017
79
yogurt said:
For someone out of the loop, is it that Fatal Fury isn't that popular, or were people turned off by the Ronaldo stuff, or what? Because my impression was that the game reviewed pretty well.
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I'm an old school snk fan and I loved the beta, but the Ronaldo announcement plus that random Ganacci dude pretty much killed all interest I had, and I guess I'm not the only one that feels that way looking at those sales, it pretty much felt like a slap to the face to be honest, but fatal fury was never that popular to begin with
Selective
Alt-Account
Banned
May 5, 2025
419
It's not only a flop - it has massive technical issues! Specifically: enormous online security issues caused by incorrect purchase validation on PC - people can connect and play online with an illicit copy of the game, there is no anti-cheat, so people can do anything they want (including playing with the game's memory - to include cheating, but also just causing the game to crash for others) which, you know, is great! Good stuff! Keep it up!
Vanta Aurelius
Member
Oct 27, 2017
4,302
ATL
Fatal Fury being niche definitely gives it an uphill battle, but I still believe presentation is more important for a fighting game than the fighting itself.
Yes, the gameplay and online functionality is what gives a fighting game long term staying power in the FGC, but presentation and characters with very engaging visual designs is what will draw in people who are only casually interested in fighting game imo.
City of the Wolves isn't a very attractive game either graphically or artistically imo.
Even the menus aren't that attractive or immediately intuitive.
The massive Saudi investment went into putting controversial celebrities into a game where their inclusion made zero sense, while the game visually looks like it was made on a smaller budget.
I'm not saying the game needs to look like SF6 or Tekken 8, but even 2XKO looks extremely attractive visually (independent of being based on an extremely popular franchise).
Separately, I wouldn't be surprised if the initial beta for the game turned people off as well.
No training mode and extremely poor matchmaking likely turned a lot of people off who were even remotely curious.
ColonialHawk
Member
Oct 27, 2017
992
South Carolina
As a fighting game, its quite good.
Really fun in that area.
But its a dormant series, the two guest fighters (while people have come around on Gannaci) killed a lot of interest, and SNK being backed by Saudi money damn sure doesn't help.
I think it'll stay alive in the FGC cause its a good fighter, but I don't think its gonna bring in new players, just players from other fighting games.
J_ToSaveTheDay
"This guy are sick" and Corrupted by Vengeance
Avenger
Oct 25, 2017
22,494
USA
While I personally backed out of my purchase after Ronaldo was announced, this game always had an incredible uphill battle to gain an audience and I simply don't think they did enough to win that potential audience over.
Most people are just not going to be aware of the Saudi ties...
nor would I expect most people to care, sadly (see: WWE and other huge media that has Saudi ties still thriving).
Game's presentation is going to strike most people as "budget," and then even if you look past the quality of the presentation, you still have to contend with subjective style preferences -- and I feel like there's plenty of anecdotal evidence that SNK did not land on a winning aesthetic for a lot of people here.
Also, the amount of content on offer in this game doesn't seem like it's going to grab general audiences at $60 -- maybe for lower price than that, but not for the now-fading $60 full retail standard.
The more "enthusiast" audience that was going to buy this game no matter what isn't out here really singing it's praises hard enough to convince casuals that do research to go in on it, either.
There's a lot of coverage that's trying to do explainers on the guest characters, complaining about the quality of the rollback, and criticizing/cautioning the non-competitive content featured in the game.
It just wasn't a winning combo.
And this was a sequel I wanted for several decades.
I'm not disappointed -- it's 2025 and SNK didn't make a 2025-mass-audience-caliber title.
Simple as that, IMO.
There's stuff to love in here from what I've seen, especially for long-time fans and competitive-minded fans, but the overall package just isn't enough to sell to a mass audience in today's gaming climate.
Kid Night
Member
Oct 27, 2017
591
I know the promoted the hell out of it.
The logo was on screen during the entirety of Wrestlemania.
NinjaScooter
Member
Oct 25, 2017
60,594
Hasney said:
It's important to note that this looks like it flopped spectacularly though.
Worse than the last King of Fighters.
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KOF is a much bigger name with more recent relevance.
Fatal Fury was positioned as a long awaited sequel to what has become sort of a cult classic type game in Garou.
I was kind of shocked they stuck the FF branding on it from the jump because its just not that big of an IP (Im aware that MotW was, at its core, an FF game, but it felt like a different, cooler thing even back in the day).
balohna
Member
Nov 1, 2017
5,781
I was ready to buy it but decided not to based on the guest characters.
Felt cheap and one of them is likely a rapist.
I was actually hyped for the game and wanting to drop my money on it day 1.
It doesn't help that Terry and Mai are great in Street Fighter VI (arguably more interesting and appealing than they are in COTW), so my appetite for Fatal Fury stuff was already partially satisfied.
Subaru
Member
Oct 26, 2017
409
São Paulo, Brazil
I LOVE SNK and Fatal Fury but I was turned off because of the guest characters.
It went from a Day 1 to "not buy" at all.
Holundrian
Member
Oct 25, 2017
11,100
J_ToSaveTheDay said:
Game's presentation is going to strike most people as "budget," and then even if you look past the quality of the presentation, you still have to contend with subjective style preferences -- and I feel like there's plenty of anecdotal evidence that SNK did not land on a winning aesthetic for a lot of people here.
Also, the amount of content on offer in this game doesn't seem like it's going to grab general audiences at $60 -- maybe for lower price than that, but not for the now-fading $60 full retail standard.
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Price also being a factor is def a big thing.
They outpriced themselves without regional pricing in the areas snk was the most popular in addition to everything.
Red Hunter
Member
May 28, 2024
1,482
My mom could've told you this would flop
Jaded Alyx
Editor-in-chief at SpecialCancel.com
Verified
Oct 25, 2017
40,087
ColonialHawk said:
I think it'll stay alive in the FGC cause its a good fighter
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It'll stay alive at the Pro level too because:
Fatal Fury Receives $2.5 Million Prize Pool at SNK World Championship 2025
Fatal Fury: City of the Wolves publisher SNK, has announced the prize pot for SNK World Championship 2025.
specialcancel.com
Which is yet more absurd marketing spend for such a tiny game.
ColonialHawk
Member
Oct 27, 2017
992
South Carolina
Jaded Alyx said:
It'll stay alive at the Pro level too because:
Fatal Fury Receives $2.5 Million Prize Pool at SNK World Championship 2025
Fatal Fury: City of the Wolves publisher SNK, has announced the prize pot for SNK World Championship 2025.
specialcancel.com
Which is yet more absurd marketing spend for such a tiny game.
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Thats ...
thats lot of money :(
Ryu bogard
Member
Nov 23, 2017
467
LiftGammaGain said:
The game is super good looking.
looks better than SF6 to me.
It plays great, net code is solid, and there's a bunch of lore and single player content to enjoy.
Some tunes are bangers.
Ronaldo discussion is valid, but that about it.
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i think the games art style looks great too.
but for the casual player coming from sf6 looking at fatal fury it does not look great.
i have seen a lot of complains online about how this game look cheap/low budget.
the background stages look awful.
i completed eost mode once and never want to play it again.
it is very boring/repetitive.
Source: https://www.resetera.com/threads/following-city-of-the-wolves-massively-flopping-the-snk-ceo-will-transition-to-an-advisory-role.1188381/
#following #city #the #wolves #massively #flopping #snk #ceo #will #transition #advisory #role
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