Xbox Game Pass is, without question, one of the best deals in gaming. Whether you want to play the biggest new Xbox games the day they launch or dive into thousands of hours of content for one monthly fee, it is a goldmine for players looking to keep up to date with the latest and greatest releases without having to worry about the price tags attached to them.That being said, Game Pass is a huge service. Across PC and console, there are hundreds of games currently available, with more titles added pretty much every single month. So, for new subscribers wondering where to start, we've put together a list of some of our personal recommendations, so you can get cracking on some fantastic games and make the most out of your first few months.Xbox Game Pass TiersThe first thing to note about Game Pass is that it has a selection of different tiers depending on what platform you're using and how many games you want to be able to access. Let's quickly run you through the price structure so you know what you're getting before you buy.Xbox Game Pass Ultimate - As the name implies, Xbox Game Pass Ultimate is the premium subscription tier. When buying, you'll get access to online multiplayer, Xbox Game Pass Standard, Xbox Game Pass PC, and Xbox Game Pass' cloud streaming services. You'll also get an EA Play membership and bonuses, discounts and in-game perks only available to members. In essence, it's essentially a combination of Xbox Game Pass Standard and Xbox Game Pass PC, plus a few extra benefits (like playing on a FireTV Stick). It costs $19.99 per month.Xbox Game Pass Standard - Xbox Game Pass standard is the base subscription available exclusively on Console. You'll be able to access the full library of Game Pass games available on Xbox consoles, as well as play online multiplayer and access perks and discounts only available to members. It costs $14.99 a month.Xbox Game Pass PC - Game Pass' PC-exclusive tier, Xbox Game Pass PC will provide access to the full PC Game Pass library. You'll also get an EA Play membership and perks and discounts only available for members. It costs $11.99 a month.Xbox Game Pass Core - The other console exclusive Game Pass tier, Xbox Game Pass Core offers a lower monthly cost for a significantly smaller library of "core" games available on consoles. Members will also get access to online multiplayer, as well as deals and discounts in the Xbox store. It costs $9.99 a month.Best New Games to Play on Xbox Game PassWant to get stuck into some brand new additions to the Xbox Game Pass catalog? The following titles are all recent additions that you should absolutely give a go.Clair Obscur: Expedition 33A symphonic blend of turn-based strategy and intense real-time combat, Clair Obscur: Expedition 33 is already being lorded as a potential game of the year contender, and it's pretty easy to see why. Expedition 33 is an emotional, visually stunning odyssey. Top that off with a bold reimagining of classic JRPG combat systems, which melds fast-paced action game mechanics and the tactical turn-based battles of games like Persona and Final Fantasy, and you have one of 2025's first unmissable experiences. If you want to try it out for yourself, you can get stuck in right now on Xbox Series X, Xbox Series S and PC.Clair Obscur: Expedition 33 is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.The Elder Scrolls IV: Oblivion RemasteredNineteen years after its original release, Bethesda surprised the world by announcing the return of one of its most beloved and widely revered games, unveiling The Elder Scrolls IV: Oblivion Remastered and then releasing it that very same day. With stunning new graphics, various overhauls, major UI changes, a fresh character creator and much more, it's never felt better to be accosted by a heavily armored, teleporting Legion Guard who labels you "criminal scum" for accidentally sitting on his horse. With over a hundred hours of quests to complete, demonic Oblivion gates to close and even two full DLCs to conquer, the return of Oblivion is an absolute must for those who missed it the first time around. If you want to discover what all the fuss is about or take a nostalgia tour around Cyrodiil all these years later, you can play Oblivion Remastered now on Xbox Series X, Xbox Series S and PC.The Elder Scrolls IV: Oblivion Remastered is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.Blue PrinceNot only recently added to the Xbox Game Pass library but also just a brand new release, Blue Prince is a critically acclaimed puzzler where you enter the shifting hallways of Mt. Holly, a mysterious manor hiding an array of secrets. You're tasked with searching that ever-changing mansion full of tricky puzzles to conquer, all the while uncovering a rich story through clues left behind by the former owners. Blue Prince has already garnered huge buzz since its release, with our own review saying, "If The Witness, Portal, and Myst are already emblazoned on the Mount Rushmore of first-person puzzle games, I wouldn’t be surprised to see Blue Prince carved alongside them soon enough." If you want to uncover the mystery for yourself, you can play it on Xbox Series X, Xbox Series S and PC.Blue Prince is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.Best Games to Play on Xbox Game PassSearching through the broad catalog of Game Pass games? The selections below are some of our absolute favourites the library has to offer.Halo: The Master Chief CollectionWhere better to start your Game Pass journey than with a rundown of some of Xbox's greatest hits. Halo has forever been the face of Xbox, and its armour-clad, hulking space marine hero, Master Chief, has had some of the most iconic adventures in gaming history. If you want to experience the first four of his outings enhanced with better graphics and shooting bundled into one seamless package, then the Master Chief Collection is a surefire recommendation. Compiling Halo 1, 2, 3, and 4 together, it'll take you from Master Chief's original battle with the covenant all the way to his first showdown with the Forerunners. Better yet, you can install Halo 3: ODST and Halo: Reach as additional DLC. The Master Chief Collection can be played on PC, Xbox One, Xbox Series X and Xbox Series S.Halo: The Master Chief Collection is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.MinecraftWhat's there to say about Minecraft that hasn't already been said? Among the most influential and universally loved video games of all time, the experience of jumping in, building your first home, digging for resources and exploring an endless open world has, for many, become a seminal gaming memory. But for those that haven't played in years or have yet to even try Mojang's block-based titan, Minecraft should definitely be on your list of Game Pass stops. Over the years, it's transformed into a hub of endless possibility, so whether you want to build a rollercoaster that runs on Redstone, gear up to face the might of the Ender Dragon or simply create a small riverside farm, you can do all that or more by finding the game on PC, Xbox One, Xbox Series X or Xbox Series S.Minecraft is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.Persona 3 ReloadA remake of one of the best JRPGs ever released, Persona 3 Reload is everything that made the original Persona 3 special repackaged with the stylish flourishes, gorgeous visuals, faster-paced combat and jaw-dropping UI that turned Persona 5 into such a hit. In short, it's a modernized Persona 3, and that means it's an absolute must-play. Whether you're trying to grow your friendships between exams or using your off hours to conquer the halls of Tartarus and the various demonic entities dwelling within it, this is just 100 hours of exceptional writing, free-flowing turn-based combat, creative boss encounters and some of the catchiest tunes humanly imaginable. And that's all without mentioning it centers around arguably the most emotional, hard-hitting story in the Persona franchise to date. If you want to uncover the mysteries of the Dark Hour, you can begin your adventure on Xbox One, Xbox Series X, Xbox Series S or PC.Persona 3 Reload is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.Resident Evil 2Although remakes are pretty prevalent in the current gaming landscape, few have had such big boots to fill as Capcom's return to Resident Evil 2. Reimagining such an iconic and beloved horror title is no small feat, but not only did Capcom succeed in making a loving ode to the iconic franchise's second entry; they made one that succeeds on its own merits. With a wonderfully cheesy B-movie-esque plot, tense survival horror gameplay, stunning visuals, immensely satisfying exploration and an endless supply of horrifying monstrosities waiting around every corner, Resident Evil 2 is an absolute must play for those that love a gory, shlocky zombie horror adventure. It can be played on Xbox One, Xbox Series X, Xbox Series S and PC.Resident Evil 2 is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.InscryptionThe latest release from developer Daniel Mullins, Inscryption is one of the most original and utterly unique horror games of the modern era, which is surprising considering it's a roguelike card game. Handed a deck of bizarre cards, you find yourself trapped in a small log cabin with an ominous stranger who forces you to keep playing a tabletop game with him while you try to stack the deck in your favor and solve puzzles. But the longer you play Inscryption, the deeper the rabbit hole goes, leading you to discover there's far more to its simple premise than meets the eye. It's hard to talk about why its so special without spoiling its best-kept secrets, so trust us and give it a go. We promise you won't regret it. You can get stuck into this deck-building nightmare on Xbox One, Xbox Series X, Xbox Series S and PC.Inscryption is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.Doom Eternalid Software's second entry in their Doom reboot series, Doom Eternal knows exactly what it is. It casts you as a terrifying angel of death wielding a steel-barrelled sword of justice, and you're job is to rip and tear your way through anything even vaguely demonic that gets in your way. Cut to 15 hours of non-stop, gloriously over-the-top violence, as you shoot, stab, burn and chainsaw your way through hordes of demons while being serenaded by a heavy metal soundtrack that feels pulled straight from the pits of hell. Doom Eternal is sheer first-person shooting perfection that effortlessly combines satisfying gunplay, exploration and impeccable design to make a must-play symphony of carnage. If you're ready to rip and tear, you can find it on Xbox One, Xbox Series X, Xbox Series S and PC.Doom Eternal is available on Game Pass Core, Game Pass Standard, Game Pass PC and Game Pass Ultimate.PentimentIt's easy to look at Pentiment's detailed, historically accurate 16th-century setting and assume it may not be for you. However, the absolute genius of Obsidian's small-scale, dialogue-heavy RPG is that it not only makes such a dense period of history deeply accessible; it makes it absolutely riveting. Between a scandalous murder mystery, strange gossip shared among the local townsfolk and long-hidden secrets that concern the ostensibly altruistic members of the nearby monastery, the small town of Tassing quickly becomes a location that demands to be investigated. And as you do, information, secrets and relationships become a core currency, creating a world where who you talk to and what you tell them comes with heavy consequences. It's Obsidian refining their talent for crafting phenomenal dialogue and designing challenging moral decisions to a sharp point, creating a deeply poignant tale where no issue is black or white and misinformation is deadlier than any weapon. Pentiment is an underappreciated masterpiece, so if you love compelling, layered storytelling, make sure to give it a go on PC, Xbox One, Xbox Series X or Xbox Series S.Pentiment is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.Dishonored and Dishonored 2Dishonored and its sequel, Dishonored 2, are front-to-back two of the best immersive sims ever made. From the moment you step foot in Dunwall and Karnaca, both worlds are filled to the brim with inventive ideas, both through their protagonists' varied skill sets and the way they can interact with the world itself. From offering you a range of shadowy supernatural powers to experiment with and combine to pull off creative kills, to the way each mission constantly reveals new routes to seek out your targets and execute the ultimate assassination, no one does it quite like Arkane, and these back-to-back stealth action masterpieces are truly their magnum opus. So, if you want to dive into two of the last generation's finest offerings, do yourself a favour and get both Dishonored 1 and 2 downloaded on Xbox One, Xbox Series X, Xbox Series S or PC.Dishonored: Definitive Edition is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate. Dishonored 2 is available on Game Pass Core, Game Pass Standard, Game Pass PC and Game Pass Ultimate.Fallout: New VegasIf you're looking to dive into the wealth of Fallout games available on Game Pass, you can't go wrong starting with Fallout: New Vegas. Obsidian's spin-off takes everything that made Fallout 3 such an ambitious reimagining of the franchise and doubles down on it, throwing players into the seedy streets of post-apocalyptic Las Vegas and embroiling them in the power struggle between the various factions vying to control it. But where New Vegas exceeds is not by just being more Fallout 3. Obsidian uses their exceptional storytelling chops and talent for posing morally challenging decisions to create a world that operates purely in shades of grey. The end result is an RPG where every quest, no matter how big or small, has depth, and with four equally great DLCs to play too, it's sure to keep you invested well past the 100-hour mark. New Vegas can be played on PC, Xbox One, Xbox Series X and Xbox Series S.Fallout: New Vegas is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.Psychonauts 2If you're looking for a top-notch platformer that's absolutely crammed to the brim with charm, humour and wacky worlds to uncover, Psychonauts 2 is bursting at the seams with creative ideas. Double Fine's sequel to its cult classic hit is just as gloriously wacky and irreverently silly as ever, with the studio managing to surpass the original's boldest concepts with world after world of strange ideas, novel mechanics and phenomenal characters. So, if the idea of going on an espionage mission in a spiralling hellscape built of teeth or being led on a psychedelic, musical journey by an eyeball voiced by Jack Black appeals to you, you can get stuck into Psychonauts 2 on Xbox One, Xbox Series S, Xbox Series X and PC.Psychonauts 2 is available on Game Pass Core, Game Pass Standard, Game Pass PC and Game Pass Ultimate.ControlA culmination of everything that makes Remedy Entertainment such a stand-out studio, Control is a sci-fi action horror game that revels in stretching the boundaries of all three of those genres. As you navigate its central setting of the Oldest House, you'll move between different universes, fight a variety of monstrous foes and uncover secrets about the strange building's most unsettling mysteries. But the true strength of Control is how willing it is to embrace its weirdness, whether that's through motel lobbies that let you move across time and space, mazes that you'll need to jam out to heavy rock to escape or the kind but bizarre janitor who appears to be an extradimensional being of extraordinary power. It's a world that begs to be explored, and considering you can do that while wielding an arsenal of mind-melding psychic powers, it's absolutely an easy recommendation. It can be played on Xbox One, Xbox Series X, Xbox Series S and PC.Control is avaliable on Game Pass Core, Game Pass Standard, Game Pass PC and Game Pass Ultimate.BalatroIf you didn't catch it last year, Balatro should be high up on your list of games to check out. Pitched as a roguelike Poker game, the concept is, initially, relatively simple. Moving through increasingly challenging blinds, you're dealt cards you need to combine to make poker hands, with each hand accumulating points. Earn enough points, and you beat the blind, allowing you to progress forward. Lose, and your run is over. But while Balatro may seem like a straightforward idea, its sheer creativity turns a mere poker game into an obsessive gauntlet. Whether it's specific buffs that task you with playing in unique ways, boss battles that completely stomp on your strategies and force you to think around them, or special power-ups that you need to employ in just the right way to win a brutal blind, it's not only one of the best card games you can play on a console, but one of the best roguelikes in years. It's constantly challenging you to think outside the box and experiment with its systems to pull off a hard-fought win, and once it's got its hooks in, you'll spend every waking moment thinking about how you'll do just that. Balatro can be played on PC, Xbox One, Xbox Series X and Xbox Series S.Balatro is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.Mass Effect: Legendary EditionIf Bioware's seminal sci-fi space opera trilogy, Mass Effect, has somehow eluded you up until this point, we're jealous, because now you can play all three of these epic RPGs in the best way possible. Mass Effect: Legendary Edition repackages all three experiences with updated visuals and refined mechanics to deliver the definitive way to experience Commander Shephard's hard-hitting mission to save the galaxy from the Reapers. If you've yet to experience Mass Effect, it's front-to-back a masterclass in interactive storytelling, intense squad-based combat, and hyper-immersive sci-fi world-building, and absolutely worth the hundreds of hours you could spend conquering each of its three entries. Mass Effect: Legendary Edition can be played on PC, Xbox One, Xbox Series X and Xbox Series S.Mass Effect Legendary Edition is available on Game Pass Ultimate and Game Pass PC via each tier's included EA Play Membership.Hollow Knight: Voidheart EditionEver wondered why "Silksong" trends every single time a publisher holds a game showcase? Well, it's because its predecessor Hollow Knight was so damn good. This action RPG casts you as a silent, sword-wielding bug venturing through a dark, forgotten kingdom on a quest to cleanse it of an infection that violently transformed its inhabitants. It's the set-up to a darkly beautiful masterclass in 2D Metroidvania design, as our small but mighty hero takes on fearsome foes in incredibly challenging combat encounters while exploring, growing stronger and learning exactly how this kingdom fell to ruin. If you want to join the agonizing wait to finally see Silksong hit shelves, get this downloaded and be prepared to lose all your free time until you hit the credits. You can delve into the depths of Hallownest on PC, Xbox One, Xbox Series X and Xbox Series S.Hollow Knight: Voidheart Edition is avaliable on Game Pass Standard, Game Pass PC and Game Pass Ultimate.It Takes TwoIf you're looking for something a little more collaborative to jump into with your membership, Hazelight's game-of-the-year-winning co-op adventure, It Takes Two, is absolutely a must-play. Framed entirely around split-screen play, you and a partner embody Cody and May, a couple going through a complicated divorce that find themselves shrunk down and turned into toys. Committed to finding a way to return to their original bodies, they traverse an overgrown world of magic and mayhem, forced to work together to escape. It Takes Two is absolutely overflowing with creativity, and its greatest strength is how willing it is to experiment with fresh and novel mechanics so frequently that it never loses its breakneck pacing across its fourteen-hour runtime. And that's without mentioning that it's hugely accessible and downright fun to play with almost anybody. If you want to live out your ultimate Honey I Shrunk The Kids fantasy with a friend, you can download it on PC, Xbox One, Xbox Series X and Xbox Series S.It Takes Two is avaliable on Game Pass Ultimate and Game Pass PC via each tier's included EA Play Membership.InsideIf you love an indie horror that's equal parts a haunting narrative adventure and a creative puzzler, Inside is a top-shelf pick. Throwing you into a dark world with no guidance, it absolutely excels in building a sinister mystery that will stick with you long after the credits roll, as you tangle with skin-crawling monsters, explore a factory full of bizarre, twisted experiments and are left to piece together who you are, why you're here and what exactly your ultimate goal is. It's a classic for a reason, and while it's mostly remembered for its jaw-dropping final moments, the journey leading up to its horrifying conclusion is equally as phenomenal. If you want to investigate the game's eerie facility for yourself, you'll find it on PC, Xbox One, Xbox Series X and Xbox Series S.Inside is available on Game Pass Core, Game Pass Standard, Game Pass PC and Game Pass Ultimate.No Man's SkySince its slightly underwhelming release, No Man's Sky has had one of the biggest glow ups in video game history. Turning a relatively bare-bones, endless space exploration simulator into a vast, fully-fledged universe that can be explored in a multitude of different ways, Hello Games' stream of incredible updates have gradually made No Man's Sky a multiplayer experience like no other. Its sheer scope and freedom allow you to jet across the cosmos freely, exploring planets, building bases and teaming up with friends to create your own communities, make discoveries and chart a wealth of planets that only you have ever stepped foot on. So if you want to venture across the untamed stretches of the galaxy and join a passionate community of fellow adventurers, get stuck in on PC, Xbox One, Xbox Series X and Xbox Series S.No Man's Sky is available on Game Pass Standard, Game Pass PC and Game Pass Ultimate.CelesteA deeply moving story that lets challenging and incredibly satisfying platforming act as the driving force of its plot, Celeste is one of the best of its generation. Telling the tale of Madeline, a girl climbing the mysterious slopes of Celeste Mountain in hopes of proving her worth to herself, this powerful platformer is a beautiful, heartfelt, emotional odyssey. But where it truly stands out is how it makes you feel that journey through the gameplay itself. While learning to climb the mountain's treacherous, icy terrain can, at times, be tough, Celeste always pushes you to persevere in the face of its various hazards and adversities, as Madeline, and by extension the player, comes to realise that only through failing can they learn to grow. It's a masterful experience that also happens to look gorgeous, is frequently funny and, for completionists, has a hearty supply of tough-as-nails optional challenges for you to spend hours trying to overcome. If you want to start your ascent, you can begin the climb on PC, Xbox One, Xbox Series X or Xbox Series S.Celeste is available on Game Pass Core, Game Pass Standard, Game Pass PC and Game Pass Ultimate.Dead SpaceThe original Dead Space is one of the most influential and deeply unnerving horror games ever made, and back in 2023, EA somehow found a way to make it even scarier. Bringing Isaac Clarke's journey through the USG Ishimura back for a full, from-the-ground-up remake, Dead Space's return is some of the best video game horror of the decade so far. With stunning graphics, impeccable sound design, tense, weighty gunplay and enemies that stalk your every move, it takes everything that works about the original and finds a way to make it twice as intense. So if you love a horror game that leaves you jumping at every sound for weeks after, Dead Space is absolutely for you. You can find it on PC, Xbox Series X and Xbox Series S.Dead Space is avaliable on Game Pass Ultimate and Game Pass PC via each tier's included EA Play Membership.What's Next For Xbox Game Pass?As for what you can look forward to next on Game Pass, the biggest release set to hit the marketplace this month is undoutedly Doom: The Dark Ages. A prequel to Doom and Doom Eternal, it'll once again have players strapping into the heavy boots of the Doomslayer, as he rips and tears his way through a fresh horde of demons using an arsenal of medieval weaponry. It'll hit Series X, Series S, and PC on May 15, and be avaliable on Game Pass the day it launches.Alongside that, you can expect to see Warhammer: Vermintide 2 on May 13, as well as Kulebra and the Souls of Limbo on May 16. We'll be sure to update this page with any new upcoming Game Pass additions as Xbox announces them, so be sure to check back soon for updates!Callum Williams is an IGN freelancer covering features and guides. When he's away from his desk, you can usually find him obsessing over the lore of the latest obscure indie horror game or bashing his head against a boss in the newest soulslike. You can catch him over on Twitter at @CaIIumWilliams.

Real-world journeys that blend digital, physical, and emotional touchpointsAt the very beginning, there were no templatesWhen e-commerce first took off, every website was a handcrafted experience. Brands hired developers to code their stores from scratch, pouring hours into every layout decision and line of code. It was messy, expensive, and full of quirks — but each site had a personality. No two stores looked alike, and that uniqueness helped brands stand out (for better or worse).Then came the era of standardization. Platforms like Shopify and Magento made it easy to spin up an online store in hours, not months. Templates took over, and with them came the rise of best practices, grid systems, and polished uniformity. This shift was supported by principles like Jakob’s Law, which tells us that users spend most of their time on other sites — so experiences should feel familiar. It was the golden age of efficiency — just not of originality. But now, the pendulum is swinging back. More and more brands are breaking free from the template mold, crafting distinctive, memorable experiences that turn browsing into something closer to brand theatre. Conversion matters — but so does character.Luxury is leading character-based e-commerceWhile living in Shanghai, I saw firsthand how luxury brands embraced digital experiences without compromising their identity. Louis Vuitton, Gucci, and Prada proved that people were willing to buy high-ticket items online, long before it became the norm. I still remember the buzz when someone in Shanghai bought a Ferrari online. It was a wake-up call: e-commerce had matured.Luxury brands, especially in China, began investing in beautifully crafted websites that didn’t just sell — they told stories. They became pioneers of what best-in-class online shopping could feel like. Before diving into broader industry examples, let’s look at a few luxury sites that show how to combine simplicity, usability, and brand immersion.Louis Vuitton offers a seamless journey through thousands of products while maintaining an elegant, editorial aesthetic. It’s a smart balance of information density and calm navigation that respects the user’s cognitive load.Celine made a bold move with a unique left-side navigation that breaks convention without breaking usability — bringing core controls within easy reach and inviting curiosity through layout.Dior invites you to explore the craftsmanship behind its products before nudging you toward e-commerce. This thoughtful sequence taps into the Peak-End Rule: people remember the emotional peak and the ending, not every step. Dior ensures both are on-brand and memorable.Louis Vuitton’s website combines seamless site loading with elegant visuals and best in class navigation.Celine came up with a unique left side navigation.Dior wants you to first see how their bags are handcrafted before even going into the ecommerce section.Delightful Experiences Powered by Modern TechToday (in 2025), designing great e-commerce experiences is both more challenging and more exciting than ever. Why? Because we now have more tools at our disposal — AI-powered chatbots, recommendation engines, immersive video, and more. But technology alone isn’t enough. It takes smart experience design to turn these tools into something customers truly value.Dior — Recovering from “Out of Stock” with GraceWhen a friend of mine rushed to Dior’s website after seeing their new foundation stick on TikTok, it was already sold out. Instead of a dead end, the site invited her to leave her email for a restock alert. The next day, she received an email with a direct link to her shade, picked “pick up in store,” and shortly after, got a personalized WhatsApp message from a Beauty Advisor. Dior turned a moment of friction into an orchestrated omnichannel success story — from anonymous browser to known customer (capturing someone’s email on your site should be one of your key objectives).Dior’s “Alert me” CTA leads to an email capture.Oysho — Communicating Lifestyle & QualityOysho is a masterclass in how to blend emotional connection with functional UX. The website immerses you in a world of wellness, movement, and slow fashion. It’s not just about the products; it’s about how you’ll feel wearing them. Their art direction — light-filled photography, calm color palettes, and minimal design — reinforces a brand identity centered on mindful living.From a UX perspective, the site is quietly brilliant. Returning users immediately see their order status, creating a sense of continuity (and reducing anxiety). Gift-wrapping flows and personalized messages add thoughtful delight, while back-in-stock alerts close the loop with zero friction.Gifting options on Oysho include a personal message, gift wrapping and not including the cost of the purchase. Very thoughtful.The site does an excellent job of communicating the functional benefits of their clothing — like breathable or high-resistance fabrics — using clean, unobtrusive icons. These subtle visual cues enhance decision-making without adding friction, creating a sense of trust and product clarity. It’s a design tactic Uniqlo also uses effectively, especially for their tech-enhanced basics, where innovation needs to be conveyed clearly but without overwhelming the shopper.Oysho strikes a perfect balance between inspire and shopping.In doing so, Oysho taps into the Aesthetic-Usability Effect — the perception that beautiful interfaces are more usable, which increases patience and satisfaction even when minor issues arise.Uniqlo — The Online/Offline QueenUniqlo continues to quietly disrupt the fashion world with a digital ecosystem that just works. The brilliance lies not in bells and whistles, but in a frictionless, service-oriented approach that integrates online convenience with in-store immediacy.Here’s what sets Uniqlo apart:Check store inventory in real-time, down to color and size — even when you’re in-store. Using the app, you can scan a product tag to instantly see which sizes or colors are available nearby.Reserve online, pick up in store the same day — a perfect blend of impulse and instant gratification.RFID self-checkout in physical stores is almost magical: just drop your clothes into the checkout tray, and everything is automatically scanned. No barcodes. No awkward folding. Just out.Membership benefits are effortlessly cross-channel — simply scan your member code from the app, and you’re recognized whether shopping online or in person. It’s a seamless loyalty experience that doesn’t ask customers to jump through hoops.Behind all this is a Uniqlo does this beautifully, absorbing backend complexity to offer a surprisingly intuitive customer journey.Making the checkout very simple while capturing the users membership information to connect offline to online experiences.Same day click and collect make it convenient to order online things that I can pick up later when I go out for lunch with is close to a Uniqlo store and don’t have to wait for it to be delivered to my home.Starbucks — Best-Value Membership ExperienceStarbucks has created a digital flywheel powered by simplicity and consistency. Everything revolves around one app. It’s your loyalty card, your payment tool, your order-ahead assistant, your offer inbox — and your direct line to perks. It all feels effortless, but that’s precisely the point. Compare that to other retailers who force you to log into a website just to check your points — assuming you even remember your password. Starbucks eliminates those micro-frustrations entirely.And because it’s a native app, it taps into core mobile capabilities — like GPS for finding nearby stores, integrated payment, and real-time push notifications — without ever feeling like it’s trying too hard. This kind of thoughtful integration is exactly what makes omnichannel UX feel natural, fluid, and genuinely useful.The loyalty system is brilliantly simple: earn one star per dollar, unlock rewards. That’s no accident — it’s the Endowed Progress Effect at play. By giving users visible progress toward a reward, they’re far more likely to stay engaged and repeat behavior.Even better, the app is context-aware. It remembers your preferences, tailors offers, and knows your go-to store. It’s a prime example of personalization that empowers, not overwhelms.Starbucks Loyalty Points System — You always get rewardedNike — Personalization at ScaleNike has been one of the standout players in making personalization feel purposeful. Their site and emails adapt to your browsing and buying habits, surfacing just the right styles, sizes, and drops at the right time.This isn’t just smart targeting, Nike speeds up decision-making and makes the experience feel curated rather than crowded.Nike Personalised Newsletter ScreenshotMovie Theatres — What Not to DoTo truly appreciate great digital experiences, sometimes it helps to look at the frustrating ones. Buying a movie ticket online can still feel like dropdown-menu bingo: toggle between times, dates, locations, screen sizes, and seat availability until you’ve clicked yourself into submission. Then brace for upsells, fees, and a confusing confirmation page.And yet — movies are all about emotion, immersion, and excitement. Why doesn’t the digital journey reflect any of that? Imagine a platform that knows your favorite genres and actors, recommends the perfect showtimes, remembers your seat preferences, and rewards you with season passes or early access to premieres. Why not offer family bundles, VIP red carpet nights, or mood-based movie suggestions?There’s so much opportunity here to create something magical. Instead, most theatre sites treat ticketing like a utility — transactional, impersonal, and joyless. It’s a missed chance to design for passion.Closing ThoughtsWhile we now have more advanced tools than ever — from AI and real-time data to responsive frameworks — great customer experiences still don’t happen automatically. It takes skilled UX and CX designers to ask the right questions, map the right journeys, and infuse every digital touchpoint with brand identity and human insight.The best e-commerce experiences today don’t just convert. They connect. They inspire. They make people feel something. And that’s where design makes all the difference.Great CX isn’t just built. It’s designed — thoughtfully, intentionally, and with the end user at heart.Here a couple of resources that are worth exploring.Blurring boundaries: The online-offline fusion in Tech & Durables retailIn-Store & Online: Designing For the Changing Behaviors of Today's ShoppersNielsen Bridges Online and Offline Behaviors with Innovative Cross-Platform Offering5 brands that nail the art of omnichannel UX was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.

You need to see the "Hair People".

I used to laugh at this triangular shaped low building that I passed by every day on my way to work. I always wondered how anyone can actually use that building given its weird shape. It eventually got torn down so I guess the owner and architects had a hard time creating something out of that. That didn’t seem to be a problem for an Australia-based architecture firm as they were able to transform this oddity into an eye-catching home in a quiet corner of Melbourne. The Acute House is aptly named for its narrow, triangular block, so tight and awkward it was once considered unbuildable. Originally the site of a dilapidated 19th-century cottage, the site’s wedge-shaped footprint and strict heritage overlay posed serious design constraints. Rather than being daunted, OOF! Architecture embraced the geometry and built a home that slices confidently into the urban fabric like the prow of a ship. At its sharpest point, the house narrows to just 2 meters wide, giving it the appearance of a surreal urban illusion. Yet, from every angle, it is meticulously designed to be practical, liveable, and strikingly beautiful. Designer: OOF! Architecture Their approach was to retain the spirit of the original weatherboard cottage while pushing the boundaries of contemporary design. They salvaged and reused original materials such as timber boards and corrugated iron, giving the home an authentic and textured character. This mix of old-meets-new resonates throughout the house: the front façade maintains a traditional streetscape presence, while the rear is unapologetically modern. Internally, the Acute House is a masterclass in spatial efficiency. Clever joinery, hidden storage, and multi-functional furniture help maximize the narrow floor plan. The interiors are bright and open, aided by large operable windows and skylights that flood the home with natural light, giving the illusion of space where there is very little to spare. Sustainability was a central consideration in the renovation. Reclaimed materials, improved insulation, and thoughtful passive design strategies contribute to the house’s reduced environmental footprint. Natural ventilation and light reduce the need for mechanical heating and cooling, proving that sustainable living is possible even on the smallest of sites. Its unique geometry, heritage sensitivity, and clever execution have made it a case study in what’s possible when architects think creatively about tight urban conditions. It’s not just a quirky home; it’s a statement. The Acute House shows how small-scale, adaptive architecture can be a powerful force for urban renewal. OOF! Architecture didn’t just renovate a tiny old house, they reimagined what a city home can be. The post Triangular house is a case study in urban renewal and sustainability first appeared on Yanko Design.

05/13 — 2025 by abduzeedo Explore the minimalist and confident design of Rădăcini Long Charmat's branding and packaging design. A study in understated luxury. In the world of branding and packaging design, there are creations that speak volumes without uttering a single loud word. They command attention through their quiet confidence and meticulous detail. One such example is the packaging for Rădăcini Long Charmat sparkling wine, a testament to thoughtful design by True Agency. True Agency embarked on this project with a clear vision: to build the visual identity around the bottle’s distinct physical presence. The Rădăcini Long Charmat bottle is notably rounded, low, and stable, possessing a naturally grounded silhouette. This unique form wasn't just a container; it became the very foundation for a design language that is intentionally minimal, confident, and structured. Less is More: The Power of Intentional Minimization Every detail in this branding and packaging design has been pared back, allowing the bottle itself to take center stage. This isn't about a lack of embellishment; it’s a strategic choice. There's no unnecessary ornamentation. Instead, each element serves a purpose, enhancing proportion, balance, and clarity across the entire composition. It’s a masterclass in restraint, where every decision is deliberate and impactful. The use of gold foil is a signature accent. Applied both on the neck and repeated in the circular label, it creates a warm contrast against a deep, dark background. This metallic surface adds a sense of quiet luxury. The gold isn't there to decorate, but to elevate, catching light subtly and adding depth without distraction. It invites a closer look, hinting at the quality within. Typography as a Visual Anchor Typography plays a critical role, appearing sparse, purposeful, and considered. A horizontal band acts as a visual anchor, guiding the eye and emphasizing symmetry. Notably, the phrase "Long Charmat Method" doesn't scream as a headline. Instead, it appears as a subtle detail, a cue for those who appreciate craftsmanship and production precision. This approach underscores the brand's dedication to quality, speaking to a discerning audience without overt declarations. This label is deeply rooted in material, rhythm, and restraint. At first glance, it appears minimal. However, upon closer inspection, it reveals nuance and depth. The design functions as a visual system that respects attention, rather than demanding it. It quietly invites the viewer to appreciate its sophistication and understated elegance. The Rădăcini Long Charmat label truly reflects the quality and refinement of the product it contains, with every element contributing to its overall sense of quiet luxury and craft. For more insights into their work, explore True Agency’s portfolio: True Agency. Branding and packaging design artifacts Tags packaging design

Perched on a sun-drenched slope in Bend, Oregon, the Tetherow Overlook House by Hacker is a masterclass in architectural harmony with its environment. Designed as both a personal retreat and a cultural space, the 7,600-square-foot home merges bold form with a serene sense of place, drawing directly from the dramatic topography and textures of Central Oregon’s high desert. The structure unfolds along a sandy bluff, revealing itself through a series of staggered platforms that mirror the land’s natural contours. Rather than dominating its environment, the home gently embeds itself into the terrain, using angular concrete and carefully faceted walls to echo the jagged character of nearby volcanic formations. At the heart of the design are three primary volumes – each wrapped in a uniform skin of coarse wooden slats – that delineate the home’s core functions. These textured structures contain the garage and studio, sleeping quarters, and dining area. Their rhythm and placement offer a shifting spatial experience as one moves between enclosed interiors and open-air zones, where the landscape and sky feel at arm’s reach. Entry into the home begins at the site’s highest elevation, where the approach is marked by a courtyard and a dramatic steel pivot door tucked beneath a cantilevered bedroom wing. Inside, a subtle palette of materials – stone, wood, and metal – extends from room to room and blurs the boundary between interior and exterior. Every element has been chosen to reinforce the residence’s connection to its environment while maintaining a backdrop that complements the owners’ extensive collection of modern art. The exterior design is both rugged and refined. The weathered timber cladding, continuous across walls and windows, pays homage to the region’s fire-scarred forests and weather-beaten tree snags. Carved planes and chamfered edges lend the building a raw monumentality, reflecting the eroded yet resilient geology that surrounds it. To protect against the harsh desert sun and wind, varying types of shelter are factored into the design. The house’s internal organization plays with levels and layers, creating visual and physical flow through its varied floor heights. The living areas unfold in sequence: a lounge, kitchen, and sunken sitting room step down in concert with the hillside. The dining space, elevated slightly above the kitchen, occupies a separate box that projects outward like a lookout post, offering panoramic views of the desert beyond. Above, the top floor serves as a tranquil private domain, featuring a primary suite, guest accommodations, and a workspace, all arranged around a light-filled gallery that overlooks the social spaces below. A refined wooden screen flanks the staircase, providing a visual filter between zones while echoing the vertical exterior cladding. Descending further, a secluded lower level is embedded into the slope, offering a quiet haven for recreation and relaxation with its own entertainment zone and spa area. For more information on the Tetherow Overlook House or Hacker, visit hackerarchitects.com. Photography by Jeremy Bittermann.