Although we’re usually pretty chill about other websites copying 80 Level’s core concept of highlighting the best in the digital art industry – hoping these imitators still have the best interests of Digital Artists in mind – this particular duo of Twitter/X pages has recently trampled on everything we stand for, becoming notorious for spreading misinformation, siphoning sales from real creators, and even blatantly plagiarizing the social media posts of yours truly, making it a personal matter we couldn’t remain silent about.
The first Twitter page we’d like to discuss is @Unity3dHub7, a relatively new and unknown page focusing on Unity-made artworks and assets.
Active since December 2024, Unity3DHub became the center of negative attention only recently, when one of their posts about Harry Heath’s Lattice Modifier for Unity went viral, receiving a community note and a wave of negative comments for failing to tag the asset’s original creator and posting an incorrect link that led to an entirely different product – Jonathan van Immerzeel’s Spline Mesher.
Although some were quick to accuse Jonathan, a.k.a. Staggart Creations, of trying to promote his asset in a dishonest manner, with even the community note stating that “this individual is using other people’s videos to promote his own asset,” Staggart Creations himself clarified that he had nothing to do with it, also pointing out that the link in the original post was incorrect.
While it could have been dismissed as an honest mistake, upon closer inspection, it’s anything but a one-off, as we found numerous Unity3DHub posts containing incorrect links, all leading to Spline Mesher for some reason.
Whenever a post from this page doesn’t contain incorrect links, it usually means there are no links at all, with one of their most recent posts basically stealing content from Game Developer Levi Murray without properly crediting him, while also spreading misinformation by using hashtags that suggested the showcased demo was powered by Unity – even though it was actually set up in Godot.
The cherry on top of this reeking cake is Unity3DHub plagiarizing a number of 80 Level’s social media posts word for word, without even bothering to rephrase them to avoid looking too suspicious. Here are some examples:
The second Twitter page that shares most of the same flaws as Unity3DHub is the much more popular BlenderHub, which got on our radar in 2024 for trying to siphon sales revenue from actual Blender Artists and paying Google to make BlenderHub’s affiliate link the first thing you see when you search for “Blender Market.”
No credit to asset creators, incorrect links leading not to the showcased products but to BlenderHub’s website, word-for-word plagiarism of 80 Level’s social media posts – everything Unity3DHub is guilty of, BlenderHub does as well. In fact, the most recent case of plagiarism occurred just a few hours ago, as of this writing, with BlenderHub copying our 2021 tweet celebrating Greg Edwards’ mind-blowing experiment with Mental Canvas:
While we couldn’t find concrete evidence that both pages are run by the same person, a number of circumstantial factors – such as name similarities, similar behavior, both pages promoting generative AI, etc. – suggest that BlenderHub and Unity3DHub are likely operated by a single individual.
The individual in question is Sofiane Maroc, the confirmed owner of BlenderHub and, presumably, Unity3DHub, whose work was actually highlighted by 80 Level in the past, which explains his familiarity with our social media posts.
As to why a promising 3D Artist would choose to remove all of his products from Blender Market and instead resort to an appalling way of making money by siphoning them from other creators through affiliate links and taking sponsorship money from AI companies is beyond me. I know the term “grifter” has lost all its meaning by now due to being overused, but it sure seems that Sofiane is a grifter in the original sense of the word, so, my best advice is, whenever you come across the names Sofiane Maroc, BlenderHub, or Unity3DHub, it’s best to steer clear.
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