A recent partnership gave Fortnite players the opportunity to dress in stunning digital versions of Balenciaga silhouettes. But that’s just the start. The same character models used in the game were reused for a real-world 3D billboard experience in New York, London, Tokyo, and Seoul—which was then replicated digitally in a virtual Balenciaga boutique in a Fortnite Creative hub. The result? A truly compelling transmedia campaign. Find out more: https://www.unrealengine.com/en-US/spotlights/balenciaga-blurs-real-with-unreal-in-fortnite
source
