Watch this video for a glimpse of how virtual production processes and an LED stage helped PXO and partners cut costs—not quality—on a TV ad for Caledon Football Club.
How do you produce a commercial with a stadium full of screaming soccer fans that doesn’t break the bank—or require hours of rotoscoping? Find out how an intrepid team of innovators did just that. Read the full article here: https://www.unrealengine.com/en-US/spotlights/pixomondo-gives-viewers-a-kick-with-new-virtual-production-based-soccer-commercial
For more information on using game engines for filmmaking, check out the Unreal Engine virtual production hub: https://www.unrealengine.com/en-US/virtual-production.
And be sure to check out our showcase of the best ways to use AR, XR, and LED volumes for broadcast and live events: https://www.unrealengine.com/en-US/events/broadcast-live-events-steal-the-show
#VirtualProduction #LEDStage #LEDVolume #CGCrowds #Filmmaking #TVCommercial #TVAd #UnrealEngine #GameEngine#Pixomondo #AlterEgo WilliamFWhiteInternational #VirtualProductionAcademy #CaledonFootballClub
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