Xsolla, a global video game commerce company, unveiled the Xsolla Gold Gift Card, a payment solution designed to improve gamers’ purchase, gift, and redemption of virtual goods. Offered in both physical and digital formats, the card aims to provide a convenient way for players to access their favorite games across various platforms.
With the global gift card market projected to reach USD 5.3 trillion by 2033, the new solution presents opportunities for developers to expand their monetization strategies and enhance player engagement. The Xsolla Gold Gift Card lets users acquire in-game items, gift content to others, and redeem rewards, thereby enriching the overall gaming experience. It is expected to create new revenue streams for developers, boost brand visibility, and support targeted marketing efforts, including co-branded promotions and customized campaigns.
Key features include:
- Flexible Distribution Options: Available as both physical and digital cards for broad accessibility.
- Enhanced Community Engagement: Designed to encourage sharing of gaming experiences through gifting, fostering stronger community connections.
- Monetization and Marketing Opportunities: Can be used for cross-promotions, partnerships with retail brands, and exclusive in-game offers.
- Cross-Platform Usability: Compatible across multiple platforms and game titles, accommodating a diverse player base.
Chris Hewish, Chief Strategy Officer at Xsolla, said, “We’re excited to offer a globally accessible gift card that simplifies how players purchase and share virtual goods while helping developers increase player retention and engagement through strategic integrations.”
The Xsolla Gold Gift Card will be available in various denominations to suit different player needs. Developers can integrate these cards into their ecosystems to enhance engagement and drive monetization through tailored campaigns and promotions.
Here’s a page with more details.
