Xsolla, a global video game commerce company, presented major updates to its Xsolla Partner Network, an affiliate marketing platform connecting game developers and content creators. The updated platform introduces new interaction tools, expanded data access, and deeper integration with the Xsolla Rainmaker platform, addressing the evolving needs of both developers and creators in a shifting game marketing landscape.
For developers, the updates now include:
- Enhanced Search Functionality: Improved tools to discover, compare, and invite creators who align with campaign goals.
- Detailed Creator Profiles: Access to metrics such as concurrent viewer counts, gameplay history, and campaign performance to support data-driven decision-making.
- Integration with Xsolla Rainmaker: Incorporation of data from Twitch and YouTube Gaming, offering robust analytics, including streamer views and follower counts.
- Streamlined Collaboration Tools: Features that facilitate the distribution of promo codes, tracking links, and game keys.
- Flexible Revenue Share Model: The ability to set customizable commission rates for creators who drive successful transactions.
For content creators, the platform now offers a redesigned interface and a comprehensive toolkit to simplify campaign management and foster growth – notably, removing the 50-subscriber minimum threshold makes the platform accessible to micro-creators. Additional features include:
- Real-Time Performance Tracking: Immediate insights into campaign results.
- Improved Account Navigation: A user-friendly interface for easier platform usage.
- Direct Partnership Opportunities: Enhanced options for creators to partner with game developers and monetize their content through initiatives like Xsolla Mall.
- Promotional Tools: Customizable overlays for live streams, a dedicated creator site for reselling digital content and sharing campaign details, and a chatbot to distribute tracking links and promo codes during gameplay.
Chris Hewish, Chief Strategy Officer at Xsolla, said, “The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion. With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”
The updates are now available to developers, publishers, and creators worldwide. Here is a page with more details.
