His Dream Game Crashed And Burned... But He Sold 1 MILLION...

His Dream Game Crashed And Burned... But He Sold 1 MILLION Copies... (w/ Indie Game Joe) — Ep 72

Thomas Brush

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196 views • 2026-10-05 18:08:47

His Dream Game Crashed And Burned... But He Sold 1 MILLION Copies... (w/ Indie Game Joe) — Ep 72

Indie Game Joe and I discuss his rough game launch, and how it somehow sold millions.
► Play Joe's Games: https://store.steampowered.com/publisher/DigitalCybercherries
▶ Want to go full-time as a game dev? Apply for my group coaching program → https://www.thomasbrush.com/cta
► Wishlist Twisted Tower: https://store.steampowered.com/app/1575990/Twisted_Tower/
► Joe's Refund Article: https://x.com/IndieGameJoe/article/2074608931486519430
► Joe's Discord Server: https://discord.gg/indiegamejoe

*For absolute clarity, Joe's two games in the Don't Scream Franchise did a combined total of million copies.

Chapters

00:00:00 Intro: Indie Game Joe's Wild Journey
00:02:55 Who Is Indie Game Joe? Marketing + Game Design
00:05:22 Joe's Background: From Painter to Game Producer
00:08:58 Imposter Syndrome in Game Dev & Content Creation
00:12:47 Thomas on His Own Fears Before Twisted Tower Launch
00:14:22 The Viral Steam Refunds Blog Post
00:16:08 Why Steam's Refund Policy Is Actually Great for Indies
00:22:33 The Power of Flexible Refunds & Buyer Trust
00:26:04 Value-First Mindset & Reciprocity in Games
00:32:37 Friend Slop, Pricing & Opportunity Cost
00:37:43 Hooks: Where Marketing & Game Desig...

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