Super Mario Party Jamboree – Nintendo Switch 2 Edition ＋ Jamboree TV – Overview Trailer

Believing that a joint-based approach is artistically limiting, Mattéo Martinez recreated the classic squash and stretch effect using a VEX-based solution implemented in APEX.He noted that while VEX feels more familiar and reliable, scripting directly in APEX is far more efficient for this type of deformation, offering better performance, instant feedback, and support for real-time controllers to drive deformation parameters.Mattéo has been sharing his experiments for some time now, developing tools in APEX, check out his dynamic paintbrush demo and more below:Follow him on LinkedIn for more, and don't forget to join our 80 Level Talent platform and our new Discord server, follow us on Instagram, Twitter, LinkedIn, Telegram, TikTok, and Threads, where we share breakdowns, the latest news, awesome artworks, and more.

May 29, 2025 Enhanced Gameplay, Deeper Immersion in Fan-Favorite Modes, and 300+ Real-World Coaches Bring Players Authentic College Football Like Never Before REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Electronic Arts Inc. (NASDAQ: EA) and EA SPORTS™ today released the official reveal trailer and game details of EA SPORTS™ College Football 26, which delivers more than 2,700 new plays, thousands of real college athletes, and authentic coaching styles from more than 300 real-world coaches. From iconic traditions to heart-pounding road game environments at all 136 FBS schools, every day feels like game day. Fans can rise from high school recruit to Heisman legend in Road to Glory, or lead their dream program to dominance in Dynasty mode when College Football 26 launches worldwide on July 10 for PlayStation®5 and Xbox Series X|S.EA SPORTS Celebrates Enhanced Gameplay, Deeper Immersion in Fan-Favorite Modes, and 300+ Real-World Coaches Bring Players Authentic College Football Like Never Before in its Feature Reveal“The return of EA SPORTS College Football struck a chord with fans last year by capturing the heart of college football—its authenticity, passion, and unforgettable game day energy,” said Daryl Holt, SVP and Group GM, EA SPORTS. “With EA SPORTS College Football 26, we’ve deepened that experience, delivering more dynamic gameplay, vibrant stadium atmospheres, and modes that let players craft their own stories. From classic rivalries to the chase for championship glory, this game celebrates what fans love most about the sport and takes it to new heights.”College Football 26 empowers fans to strategize like never before with authentic college gameplay, delivering unmatched realism to prove their program’s dominance on the field. With over 2,700 new plays, thousands of athletes, and more than 300 real-world coaches bringing their true-to-life schemes, players can master enhanced offensive and defensive mechanics, execute new stunts and twists, and make dynamic substitutions when it counts. Dive into the action with these game-changing features:Over 300 Real-World Coaches: Suit up for Dan Lanning. Compete against Kirby Smart. Recruit as or against James Franklin. Go toe-to-toe with current coaches who bring distinctive playstyles to the field. Strategize like they would with their unique playbooks for a more authentic coaching experience.Expanded Player Types & Abilities: Recruit and develop athletes with 84 abilities and 10 new archetypes, giving you more ways to dominate on either side of the ball.Wear & Tear Everywhere: Manage fatigue and injuries dynamically with no need to pause the action. Customize the system to match your playstyle and save your stars for when it matters most.Foundational Football Advancements: Enhanced AI, dynamic play-calling adjustments, improved blocking and coverages plus new features like Dynamic Substitutions and custom zones give you more control on both sides of the ball, so you can show your opponent what your program is made of.From the roar of Death Valley to the lights in Tuscaloosa, the pageantry and chaos of college football Saturdays come alive with unprecedented depth. Be immersed in the authentic traditions, customized PA tracks, team-specific chants, and atmospheric upgrades that capture the pulse of every game.Next-Level Homefield Advantage: The revamped Stadium Pulse system introduces new crowd-based challenges like clock distortion, extreme screen shake, and rattled HUDs in rivalry and playoff games.More Like Saturday: With over 160 new school-specific chants, 10 new PA tracks including Metallica’s electric “Enter Sandman”, and tradition-rich visuals like Texas Tech’s Double T Saddle Monument and Coastal Carolina’s King of Turnovers, every school’s spirit is alive and unique.Broadcast & Commentary: Legendary voices return—Chris Fowler, Kirk Herbstreit, Rece Davis, Jesse Palmer, Desmond Howard, and David Pollack—bringing dynamic, situation-specific commentary tailored to your season.College Football 26 delivers an immersive experience with a variety of dynamic game modes that embody the spirit of college football. From building a legendary program in Dynasty to rising as a student-athlete in Road to Glory, each mode offers unique challenges and deep customization. Compete for playoff glory, assemble dream rosters, and navigate the modern landscape of college football with the following exciting modes:Dynasty: Build a coaching powerhouse from the ground up. Recruit based on location, fit your roster to your scheme, and navigate today’s college football world—from the high school pipeline to the transfer portal. Customize playbooks and staff archetypes, then chase glory in the expanded College Football Playoff with cross-play support in Online Dynasty across Xbox Series X|S and PlayStation®5†. Keep your promises with all-new Dynamic Dealbreakers to avoid transfers and preserve team chemistry, and upload your program using advanced Team Builder customization tools.Road to Glory: The unmatched student-athlete experience returns. Start in high school, build your highlight tape, and secure offers from your top schools. Make key decisions about your academics, NIL opportunities, playing time, and even when to decommit. Rise to become a Heisman winner—and easily continue your football journey into the NFL inEA SPORTS™ Madden NFL 26.Road to the College Football Playoff: Compete across consoles in a new online progression format where every win matters. Represent your university or take over a powerhouse program, climb the polls, and earn your way into the playoff bracket.College Football Ultimate Team: Build your dream roster with Legends from the past and current college stars. Lead your Ultimate Team to greatness by taking on the competition in H2H matchups and themed challenges meant to put your skills to the test.Fans can pre-order their copy of EA SPORTS College Football 26 now or connect their football journeys with the EA SPORTS™ MVP Bundle on PlayStation®5 and Xbox Series X|S, which includes the deluxe editions of EA SPORTS College Football 26 and Madden NFL 26 with 3-day early access and an array of benefits across both titles‡.EA Play members can Bring Glory Home in EA SPORTS™ College Football 26 with the EA Play* 10-hour early access trial, starting July 7, 2025. Members also score member rewards including monthly College Football Loyalist Ultimate Team™ Packs, as well as receive 10% off EA digital content including pre-orders, game downloads, Season Passes, College Football Points, and DLC. For more information on EA Play please visit https://www.ea.com/ea-play.Stay tuned for more on Instagram, X, Facebook, TikTok, and YouTube as College Football 26 news unfolds in the coming months.†Internet connection, all game updates, EA Account, and platform account required. ‡Conditions & restrictions apply. See https://www.ea.com/games/madden-nfl/madden-nfl-26/legal-disclaimers for details. *Conditions, limitations and exclusions apply. See EA Play Terms for details.For College Football 26 assets, visit: EAPressPortal.com.EA SPORTS™ College Football 26 is developed in Orlando, Florida and Madrid, Spain by EA Tiburon and will be available worldwide July 10 for PlayStation®5 and Xbox Series X|S.About Electronic ArtsElectronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.Category: EA Sports Erin Exum Director, Integrated Comms [email protected] Source: Electronic Arts Inc. Multimedia Files:

Just a week after its launch, Mud has already left a paw print on the pet care industry. The brand's debut product, The Everyday Wash for Dirty Dogs, is more than a niche grooming product: it's a manifesto. Developed over 18 months and recently awarded at D&AD 2025, the brand aims to challenge a culture of canine coddling. According to co-founders Angelina Pischikova and Karina Zhukovskaya, too often, dogs are treated as ornaments rather than animals. "Dogs don't want to smell like a candle shop," says Angelina. "They have 300 million scent receptors. Most washes are hell for them." Instead, The Everyday Wash is made with oat, aloe, panthenol and bioenzyme odour-fighting tech. It smells like... nothing – but that's on purpose. Not only is it pH-balanced, 100% dog-safe, plant-based and purposefully unscented, but the bottle even swaps out a standard pump for a fully recyclable, squishy nozzle, keeping both form and function canine-conscious. For Angelina and Karina, Mud™ isn't just a clean product; it's a clean break. "We exist to honour the wild in every dog," says Karina. "We think it's time to shift cultural convention away from treating pets as lifestyle accessories and toward recognising them as instinct-driven animals with emotional depth and needs of their own." While the launch range is intentionally minimal, more products are in the works – all guided by a philosophy rooted in respect rather than control. It's this perspective that sets Mud™ apart in a market saturated with pastel palettes, pun-based names and synthetic fragrances. "There is no other brand that does what we do in the category," says Angelina. And she's not just talking about the ethos. Mud™'s design system is just as provocative as its product. The brand's identity, developed in-house, is reactive by nature, including online; the logo expands or contracts based on local weather data. On the packaging, it vanishes and reappears thanks to thermal ink technology. "It's a metaphor for the mess, the rinse, and the return to it," says Karina. "The logo reacts to the weather – expanding with rain, contracting in the dry – just like the mud under their paws." This responsiveness extends to the user experience. The thermal ink on the bottle invites physical interaction, while the weather-reactive digital elements offer a subtle, sensory delight that encourages engagement, play, and even shareability. It's branding as conversation, not a billboard. Mud is also produced in small batches in the UK. Bottles are 100% recyclable and printed directly with eco-compliant inks, eliminating the need for wasteful labels and adhesives. It's a product that feels good and does good, all without shouting about it. For the founders, sustainability is inextricably linked to ethics. "Most dog shampoos are just human ones in disguise," says Karina. "We don't put anything in the bottle that doesn't serve your dog. Nothing that messes with their fur, their senses, or the earth beneath their paws." [2ximage] What Mud™ is ultimately selling isn't just pet care – it's perspective and a rewilding of the pet industry. They're reasserting that animals are not accessories, and if the early traction is any indication, it's a message that resonates well beyond the dog-owning demographic. "We already had people say, 'I don't even have a dog, but your brand and the info on the website changed how I think about them,'" says Angelina. "That's an amazing response." With more products in development, Mud is only just getting started, but its early moves suggest a brand with bite. Clearly, it's not afraid to get dirty, ask difficult questions, and bring a bit of instinct back into a sanitised world.

Disruption has become a popular brand strategy as start-ups, challengers and even established brands seek to stand out in crowded categories. Disruptive brand building subverts a consumer’s perceptions through narrative and tone. But, while disruption is often associated with boldness and audacity, its true power lies in challenging category norms in unexpected ways. This is achieved not only through striking visuals or provocative messaging, but by fundamentally redefining what a category can mean, and the experience a brand can deliver. One newly launched brand that’s aiming to defy its category conventions is mud, an emerging petcare company that is setting itself apart by embracing mess, mud and natural animal instincts. The brand’s Everyday Wash for Dirty Dogs is marketed for “dogs who were meant to get dirty”. The brand’s brown, grey and black colour palette is inspired by different shades of dirt, and its founders describe it as “a small act of rebellion against the sanitised world of modern pet care.” Angelina Pischikova and Karina Zhukovskaya’s identity for their mud pet care brand. While it’s too early to predict mud’s ability to disrupt its category, its mission is certainly thought-provoking. If successful, disruptor brands can not only capture market share from established competitors, they can shift industry dynamics and open up a new market for consumers seeking alternatives. Think Liquid Death, the US brand which made canned water cool with its irreverence and punk/heavy metal aesthetics. Or Oatly, which turned oat milk into a cultural statement with witty long copy and an anti-advertising aesthetic. “Being pioneering isn’t always about ripping it up and starting again.” When a disruptor brand is so successful that it brings about positive change, it’s often because that category is ripe for disruption. Prior to the arrival of disruptor brands like The Ordinary and Glossier, the beauty industry had thrived on creating a feeling of exclusivity, mystery and luxury, with glossy celebrity-fronted advertising and products making vague promises at inflated prices. The sector was entirely upended by the arrival of The Ordinary, which democratised skincare by championing science over celebrity and enabled a much wider group of consumers to access high-quality skincare. Stunts like selling “ordinarily-priced” eggs for $3.37 at the height of the American inflation crisis, or dumping a stack of dollar bills in a store window, cleverly highlighted its no-frills proposition and flew in the face of typical beauty marketing by taking swipes at influencer endorsement. Glossier was another hugely influential agent of change because it built its brand around user-generated content and real customer feedback, rather than top-down beauty ideals. But with disruption comes risk. A disruptor brand can seem inauthentic if its brash, bold branding doesn’t fully align with its ethos. WeWork’s tactics backfired massively when its “changing the world” narrative collapsed under scrutiny. Its demise also demonstrates that moving fast and breaking things isn’t necessarily the best approach to disruption. The company promised a variety of flexible office spaces catering to different needs, but ultimately failed to deliver because of its focus on global expansion at breakneck speed – a strategy that proved unsustainable. Also, disruption stops being disruptive when everyone’s doing it. When luxury fashion first shifted online and onto social media, many fashion houses pared back their logos, incorporating the clean, minimalist typefaces favoured by tech brands like Google and Microsoft. This minimalist branding style became so popular among brands, from Saint Laurent to Celine, they all started to look the same. Even Liquid Death’s success has had its limitations. Despite becoming a sensation in the US, it didn’t create any significant ripples in the UK water market and exited after less than two years – showing that disruptive brand activity can get lost in translation. What works in some markets and cultures, may fall flat in others. For legacy brands, the stakes are particularly high because a major identity shift can erode established brand equity. Old Spice successfully moved away from its “dad’s aftershave” image through ironic humour. By contrast, Aberdeen Group’s attempt to reach new audiences backfired dramatically after its rebrand to Abrdn in 2021 was met with a torrent of mockery. Earlier this year it announced it was reinstating the missing e’s. Being pioneering isn’t always about ripping it up and starting again. Brands don’t need to reinvent themselves or tear down the competition to make an impact. You can be just as innovative by quietly committing to long-term, incremental change. Sustainable fashion brands are a case in point here. Companies like Finisterre and Reformation are leading a slow fashion movement by committing to eco-friendly and ethical practices, offering consumers a high-quality alternative to fast fashion. To truly disrupt, a brand must have ambitions beyond being brash and attention-seeking. Disruptors need to stay true to their brand essence as well as strategically differentiated from rivals. Before adopting a disruptive stance, consider what consumers really want and analyse whether your rivals are delivering on that need. You must also ensure your branding resonates with your target audience and connects to a broader cultural shift. In this way, you can help ensure your disruption strategy gets people talking for all the right reasons. Polly Hopkins is managing director of FutureBrand London.

05/28 — 2025 by abduzeedo Explore Italia Grace, a graphic novel by Keva Epale. Discover its unique illustration, branding, and character-driven story. Ever wonder how a creative project truly finds its voice? Sometimes, the initial spark leads to an entirely new direction. That's the journey of "Italia Grace," an upcoming graphic novel by Keva Epale. It's a fascinating example of how illustration, branding, and storytelling evolve. The Genesis of a Vision "Italia Grace" began as a food project. Yet, as Keva Epale started developing her first character, Fabiola, the concept expanded. Fabiola's essence demanded a richer narrative, a world of her own. This shift highlights the organic nature of creative development. It shows how characters can truly drive a project's scope. Initially, the focus leaned towards wine for an Italian theme. However, Epale, as the author and illustrator, realized this didn't align with her personal non-drinking lifestyle. The narrative needed authenticity. This led to a pivotal change: the star became hibiscus. This vibrant flower, with its natural healing properties, resonated deeply with Epale's daily life. Her personal connection to hibiscus infusions, prepared by her mother, brought a genuine touch to the story. This personal anecdote, woven into the narrative, makes the project feel incredibly human. Crafting a World Through Illustration The graphic novel centers on Fabiola's journey. She's building a world around a restaurant, a unique recipe, and a strong value proposition. This world is populated by a rich cast of characters. We meet Pearl, the best friend; Reeny, the iconic bird; Raphaël, the architect; and Sofia, "La Milanaise," a journalist and ceramic artist. Even Jinny, a violinist turned wine journalist, joins the growing support team. Each character, through Epale's illustrations, becomes a centerpiece, enjoying the food and delicacies from "Italia Grace.". The illustrations themselves are a masterclass in visual storytelling. Consider the vibrant image showcasing Fabiola with hibiscus drinks, alongside keywords like "hibiscus plays audacity." This visual instantly conveys the project's playful and bold spirit. The graphic elements, like the arrows pointing to "Paris, Milan, Dakar & More," hint at Fabiola's global journey. Branding Beyond the Obvious The branding for "Italia Grace" is subtle yet effective. The shift from wine to hibiscus is a key branding decision. It positions the project around health and natural beauty, moving away from a more common theme. This choice reflects a unique value proposition. The graphic explicitly stating "This is not Wine," reinforces this branding message. It's a clear, concise statement that sets the tone. The visual representation of the "Venue" offers a glimpse into Fabiola's restaurant. The simplistic, almost isometric illustration, with "Italia Grace" emblazoned on top, gives a clear sense of place. It's a clean, inviting design that sparks curiosity. Fabiola's Journey: A Visual Narrative The "Fabiola in 6 Objects" illustration is a clever way to introduce her character through visual metaphors. Objects like a "menu TOOLKIT," a mirror ("le passage"), and a suitcase ("La Valise") offer insights into her aspirations and journey. This visual toolkit helps readers connect with Fabiola on a deeper level. The "La Valise" illustration further emphasizes her travels, adorned with stickers from Lisbon and Los Angeles, signifying "THE DEPARTURE." "Italia Grace" is more than just a graphic novel; it's a "build-in-public experiment". Keva Epale shares the story's evolution, context, and ideas through each post. This transparency offers a unique look into the creative process. It's a testament to passion and dedication. A Journey Worth Following Keva Epale's "Italia Grace" is a compelling example of how a designer's personal experiences and evolving vision can shape a truly unique project. The vibrant illustrations and thoughtful branding create an engaging narrative. It's a reminder that the most impactful design often comes from a place of authenticity. Explore more of Keva Epale's inspiring work and the ongoing journey of "Italia Grace" on her Instagram: https://www.instagram.com/kevaepale/ Illustration artifacts Tags illustration

If you're looking for a smartphone powerful enough to rival the Samsung ecosystem, then look no further than Honor's Magic 7 series.

How to Upscale Photos Without Blurriness or Pixelation In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Making a small picture larger without it turning blurry or blocky is called ‘image upscaling’. Suppose you make a small sketch on a sheet of paper and then attempt to stretch the paper, your sketch will get larger, but may look odd. Computers follow a similar process when enlarging digital pictures. Consider you have a tiny patterned blanket and you want a larger blanket with the same pattern. Upscaling is like figuring out how to make that bigger blanket without distorting the pattern. 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »Traditional Upscaling Methods There are simple ways computers make images bigger. These are like different recipes for stretching pictures. Nearest Neighbor Interpolation Nearest Neighbor is the most straightforward approach. Here, the computer just enlarges each dot (pixel). It’s something like building with blocks – quite basic but can appear very blocky if you zoom in excessively on a digital image. This method works quickly but produces the most basic results. Bilinear Interpolation Bilinear Interpolation is slightly more advanced. In this method, the machine looks at surrounding dots and mixes their colors. This method resembles color mixing to create intermediate shades between existing ones. The outcome is softer than Nearest Neighbor, but might be somewhat unclear or blurry.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Bicubic Interpolation Bicubic Interpolation is the smartest of the traditional methods. Here, the machine looks at more dots around each point and performs more calculations to find out what should be in between them. This resembles an artist carefully combining shades to refine an image. It produces superior results compared to the other traditional methods, yet requires more time for processing by the computer. Popular Upscaling Tools There are many tools available that can make your pictures bigger and sharper. All-in-One AI Platforms Picture increasing tools are quite plentiful out there, including the comprehensive platform, Cabina.AI. It has an AI In Painter feature with an Upscale function that makes your pictures larger and sharper. Besides upscaling, it offers varied AI models you can use to create and fix images. A unique model includes the Magnific AI upscaler which excels greatly in improving the appearance of tiny photos when enlarged. With such convenience, you can work on all your pictures in one spot without moving from one program to another. Free and Specialized Tools GIMP operates like a free digital art workspace on your computer. It’s capable of enlarging pictures using the traditional methods discussed earlier. We also have ‘Waifu2x’ which is specifically designed to enhance cartoon-style images when they’re enlarged. This tool works particularly well with anime and illustration-style artwork. Professional Solutions Adobe Photoshop is like a premium art studio that professionals prefer. It packs excellent picture enlargement tools with advanced algorithms and fine-tuning options. There’s also Topaz Gigapixel AI, a specialized software with only one purpose – increasing picture size using intelligent AI technology. This tool focuses exclusively on upscaling and often produces exceptional results. Tips for Better Results When you want to make a picture bigger and maintain quality, here are some helpful strategies to follow. Start with High-Quality Originals Always pick the highest-quality image available. Picture it like baking – using great ingredients makes your cake delicious. Similarly, using a high-resolution original image grants you a stunning enlarged result. The better your starting material, the better your final output will be. Set Realistic Expectations Don’t expect miracles from any upscaling method. Turning a tiny, unclear photo into a flawless enlarged version is quite challenging, even for advanced AI. It’s akin to predicting dinosaur appearance from just a tiny fossil. Sure, you could make educated guesses, but most likely there will be minor discrepancies from the original detail. Experiment with Different Methods Try various upscaling techniques to see which works best for your specific image. Occasionally, one method of enlarging an image outperforms others depending on the content. Imagine it as testing different paths to school – some may be faster depending on the circumstances. What works for one image type might not work as well for another. Scale Gradually Rather than amplifying an image tenfold in one go, attempt doubling its size gradually, repeating the process as necessary. Consider it like climbing stairs versus trying to leap straight to the top. Stepping up bit by bit usually works better and produces cleaner results with less distortion. Apply Final Touches Post-enlargement, improve the aesthetic appeal of your photo by tweaking colors or enhancing sharpness and contrast. This resembles adding icing onto a cake to make it look more enticing. Small adjustments can make a significant difference in the final appearance. Wrapping Up Making pictures bigger is something computers can accomplish in many different ways. The simple traditional methods like Nearest Neighbor, Bilinear, and Bicubic work adequately for basic needs. The newer AI-powered approaches can make pictures look much better when enlarged, producing results that seem almost magical compared to older techniques. Remember that starting with a good picture helps tremendously. No matter how intelligent the computer algorithms become, they cannot perfectly reconstruct details that were never present in the original small picture. As computers continue to get smarter, making pictures bigger will keep improving. Soon, the difference between a picture that was always large and one that was enlarged from a smaller version might be nearly impossible to detect, even for experts who specialize in image processing. Zoe Santoro Zoe is an art student and graphic designer with a passion for creativity and adventure. Whether she’s sketching in a cozy café or capturing inspiration from vibrant cityscapes, she finds beauty in every corner of the world. With a love for bold colors, clean design, and storytelling through visuals, Zoe blends her artistic skills with her wanderlust to create stunning, travel-inspired designs. Follow her journey as she explores new places, discovers fresh inspiration, and shares her creative process along the way. How AI is Changing the Typography Landscape for DesignersFew — if any — technologies have had as profound an impact on creative industries as AI. As generative AI...From Boring to Viral: Transform Your Instagram Feed with AI-Powered PostsIn the fast-paced world of social media, standing out is more challenging than ever. A visually appealing and engaging Instagram...AI Meets Pop Culture: Designing Merch for Movie Fans and FandomsFandoms and pop culture are strong phenomena that unite individuals from all walks of life to celebrate their favorite films,...

California's battery power capacity rose from 500 megawatts in 2018 to nearly 16,000 megawatts in 2025. Nearly a quarter of America's battery capacity is now in California alone, according to Bloomberg. At their daily peak around 8pm, batteries can provide as much as 30% of the state's electricity. The batteries charge in the afternoon when solar power is cheap and release energy in the evenings when Californians get home and crank up their air conditioners. In the middle of the day, when the sun is strongest, as much as three-quarters of the state's electricity can come from solar. California relied on regulation to achieve this scale. In 2013, the California Public Utilities Commission ordered the state's three big investor-owned utilities to procure 1,325 megawatts of energy storage by 2020 to help meet renewable targets and stabilize the grid. That goal was easily met. Mark Jacobson, an engineering professor at Stanford University, told Economist that most days this year contained periods when solar, hydropower and wind, helped by batteries, met 100% of California's demand -- even though just 54% of the state's electricity generation comes from renewables. Read more of this story at Slashdot.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Tiny Tina's Wonderlands and Limbo are free to claim on the Epic Games Store Pulasthi Ariyasinghe Neowin @LoneWolfSL · May 29, 2025 11:32 EDT The Epic Games Store just revealed its latest mystery giveaways lineup, and two games are on offer this week. Replacing last week's Deliver At All Costs, Gigapocalypse, and Sifu, copies of Tiny Tina's Wonderlands and Limbo are now available for all PC gamers to claim. The double giveaway is available to claim for the next seven days as usual. From the duo, Tiny Tina's Wonderlands comes from Gearbox Software. The title is a spin-off from the Borderlands franchise, and like the name suggests, the popular explosion-loving character Tiny Tina is a big part of it. After players create their own character from six different classes, Tina leads them through storylines as a whimsical dungeon master. The gameplay involves first-person looter shooter aspects from the main series, spells, and melee combat. Some RPG elements are also blended into the experience. Moreover, local and online multiplayer is supported, letting up to four players jump into the action together. Meanwhile, if you're looking for a single-player experience, then Limbo may be up your alley. Developed by Playdead, the award-winning puzzle platformer puts you into the shoes of a nameless boy looking to find his missing sister. The game takes place in a mysterious world depicted in a minimalist fashion, where environmental puzzles and platforming challenges offer ways forward. The world is filled with traps and hostile creatures as well, while players can only use move, jump, and interact controls to creatively think around the obstacles and foes. Limbo and Tiny Tina's Wonderlands giveaways on the Epic Games Store are now available, and they are slated to run until next Thursday, June 5. Coming up next are even more mystery giveaways, which will only get revealed when the timer hits zero. Tags Report a problem with article Follow @NeowinFeed

Cases News Hyte's "Impossible" Case: X50 Ultra-High Airflow ChassisMay 27, 2025Last Updated: 2025-05-27We'll look at Hyte’s upcoming X50 PC case and delve into some of its engineering and manufacturing challengesThe HighlightsHyte is working on a new "X50" series of computer cases with strange, bubbly panel designs, and vibrant colorsThe case will have a high focus on airflowHyte wants to make the X50 one of the highest performing cases on the market, especially for the price, and will be launching it in the next few monthsOriginal MSRP: $120 (mesh variant), $150 (glass variant) Grab a GN15 All-Over Print Component Mouse Mat for a high-quality mousing surface that'll fit your keyboard & mouse. These mouse mats use a high-quality yellow rubber underside, a blue stitched border for fray resistance, and are covered in PC parts. This is the best way to support our work and keeps us ad-free to support consumer-first reviews!We visited Hyte’s office in Taiwan during Computex 2025 and the company showed us its upcoming X50 case. Externally, it’s very strange…in mostly good ways.We also met with Hyte Product Director Rob Teller, who walked us through the many challenges of creating the case’s unique curved panels.  Editor's note: This was originally published on May 18, 2025 as a video. This content has been adapted to written format for this article and is unchanged from the original publication.CreditsHost, WritingSteve BurkeCamera, Video EditingMichael GaglioneVitalii MakhnovetsWriting, Web EditingJimmy ThangAs Hyte explains, the case is not easy to make. For instance, examining the front panel, you see perforations continue around the edge but maintain some structural rigidity.The back also has louvered vents, which require a 3-step process to manufacture.The cases are expected to be $120 or $150, but the US price may be different, and we expect to review them.The thing that jumps out to us most about the X50 is really just the panels. They are essentially gigantic pieces of perforated metal. Most of the case is steel. It has a unique power supply shroud that looks like plastic but is also steel.The X50 does not include any fans and Hyte’s focus has been to make something that looks different and has an emphasis on performance. In terms of fan options, the X50 supports up to 3x120mm fans at the bottom, which has a filter underneath the case that you can simply pull off.  Hyte has fans that color match most of its models. The X50 also has side-intake options and front intake mounts. The case is heavily ventilated everywhere. Taking the front panel off and examining it, we noticed that it has a lot of perforations on the side, which looks like it would provide more access to air. One of the things that isn’t final for the cheaper $120 model, which has the mesh panel as opposed to the glass, is the presence of the grommets. Teller tells us that the grommets are “the most expensive part per volume of a case.” The product director says that they are trying to see if Hyte can get it in the cheaper variant, but says that since it will be covered by a mesh panel, people aren’t likely to notice its omission. The case has a very deep cable management channel. It also has drive support on the sides. Looking at the glass-panel variant, the glass is 4mm thick, which is gigantic. We’re told that it’s a “laminated acoustic glass.”The horizontal louvered vents on the back are mostly straight, even though they may not look like it on camera. There were 2 reasons for its design here. Hyte tells us it was for structural reasons and flow. We often talk about impedance to flow into a case, but impedance to flow going out doesn’t come up as much. There were a few instances in which we have brought it up, like in the Lancool 207 (read our review), where it has a really restricted airflow in one of its panels. In theory, being able to help the air exit faster should help with thermal performance. Hyte is trying to make a thermal performance chart topper and we’ll see how it does in our testing. Another thing worth pointing out is that the front IO ends up routing, basically, internally and kicks out towards the back side. This is coupled with a couple cable management velcro straps, which is a more standard feature. Hyte continues its louvered vents on the PCIe slots.Speaking with Teller, the product director emphasized how difficult it was to design and manufacture the case. He explained that, in general, round things are typically difficult to make, which is even more difficult to make out of steel. In the case of the X50, it has compound curves, which are curves in 2 directions. This is exemplified in the corners of the case. Explaining how it was produced, Teller stated that the metal is stamped with a 3-ton hydraulic press that has to come down very slow and smoothly. According to the product director, most case tooling uses a 1-ton press that comes down very quickly. He also points out that the yield contributes to the cost. This means Hyte’s yield is lower with the X50 and its production is more difficult.  Grab a GN15 Large Anti-Static Modmat to celebrate our 15th Anniversary and for a high-quality PC building work surface. The Modmat features useful PC building diagrams and is anti-static conductive. Purchases directly fund our work! (or consider a direct donation or a Patreon contribution!)Teller explained that its machines have to run slowly otherwise things will tear and rip. Thus, the metal needs to be gently massaged into position. If the press comes down too quickly, it would act like a guillotine and cut things in half. The process of figuring out the manufacturing took a lot of experimentation. The company practiced with heated up presses, which Teller tells us is very expensive. Hyte also experimented with stainless steel and steel that doesn’t have any nickel or chromium in it, which reduces the structural rigidity that allows for easier manipulation, but then quickly oxidizes and rusts.The company initially thought that if they had less mesh, making the panels would be easier, but the factory making the X50 informed Hyte that it would actually be easier if they had more mesh. This ended up being an unexpected benefit as they wanted more ventilation.  The curved metal PSU shroud also required a slow stamping process with very tight tolerances, which is common with many kitchen products like colanders and metal bowls. The louvered slats on the back were also a challenge to implement. Some of the factories that Hyte has worked with have told them it couldn’t be done or that they didn’t know how to do it. Teller said that the factory that produced Hyte’s Y60 (watch our review) and Y70 (read our review) cases, however, has an appreciation for doing difficult things and understands that if they’re able to do difficult things, they’ll be able to produce more units, which can generate more money. The factory was able to pull it off. Next up, we’re going to take a look at some of the failed panel prototypes that Hyte has produced. Teller tells us that Hyte spent tens of thousands of dollars to create many different prototypes as they have different tooling. The company also initially heard that what they were asking for was “impossible.”One of the first prototypes we looked at was made using plastic, which would be easier than making it out of metal, but ends up feeling flimsy.Another one we looked at was all rusted, which was due to the fact that Hyte used a softer metal with less nickel and chromium to reduce the chance of it tearing during the manufacturing process. Like we said up above, however, this introduces oxidation, which causes rust. The panel in the picture above is only a week old despite looking significantly older than that. The reason Hyte tried that is because previous prototypes would just tear, especially at the seam of where the mesh meets the solid metal. These issues made Hyte second guess their manufacturing process and case design. Another prototype was stamped but also welded together, which wasn’t going to be acceptable. We looked at another prototype that was both ripped and rusted. This unit had a difference in hole size and spacing, which lent itself to tearing.  Another unit we looked at used lower porosity mesh on the edges, which is what the factory Hyte worked with said was the limit of what it could do. Hyte couldn’t accept this design, however, as they were targeting over 40% porosity. Teller says the X50’s final design ended up having about 45% porosity with 2mm holes and 3mm spacing. The last prototype involved a stamped sheet of mesh and looked close to what Hyte was going for but presented another issue. The downside is that it prevented Hyte from mounting any mounting points on it. This means the company couldn't attach it to a case and the factory couldn’t control the tolerances very well. It would have to require some welding.  Visit our Patreon page to contribute a few dollars toward this website's operation (or consider a direct donation or buying something from our GN Store!) Additionally, when you purchase through links to retailers on our site, we may earn a small affiliate commission.Looking at the final front panel design, there’s about 40mm of mesh depth and that’s stamped into a piece of steel that was at one point a solid piece. The company then folds the remaining solid piece, which have studs in them that click into clips. When we asked Hyte if the X50 would be coming to the US, Teller stated, “We’ll see,” which is up in the air due to the US’ unpredictable tariff policies.  

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Reading Time: 15 minutes If you’ve been in the Ecommerce game longer than ten minutes, you’ve probably noticed a pattern: every marketer under the sun is obsessed with finding the perfect Ecommerce marketing automation software platform. And honestly? They’re not wrong. Standing out in the cut-throat Ecommerce world is about meeting your audience where they are with hyper-personalized messaging. Spending 23 hours a day doing it manually? News flash: without marketing automation software to help you automate your Ecommerce campaigns, you don’t stand a chance. That’s why 35% of marketers have already automated their Ecommerce customer journeys. But don’t worry, we’ve got your back. This blog post will help you clearly understand and fearlessly implement marketing automation for your Ecommerce brand. Let’s get started!   What is Ecommerce Marketing Automation? Ecommerce marketing automation is the use of software to streamline, personalize, and scale marketing tasks. It powers activities like email campaigns, SMS, push notifications, and customer segmentation. It helps you create smoother, more personalized customer journeys without lifting a finger every single time. By automating repetitive yet impactful tasks, like sending birthday discounts, reminding customers about abandoned carts, and segmenting audiences, you free yourself to focus on strategy. Put simply, it’s how you make your brand feel personal at scale without breaking a sweat.   6 Benefits of Automating Your Ecommerce Marketing By automating the repetitive tasks and fine-tuning your messaging at scale, you can focus on what really matters: building an Ecommerce brand your customers love. Here’s how automating your Ecommerce marketing can take your business to the next level. Improved Customer Insights: Marketing automation for Ecommerce helps you uncover patterns, such as when customers browse, what they frequently abandon in their carts, and how they respond to your campaigns. Understanding this helps you tailor future strategies, delivering what your customers want without the guesswork. Enhanced Customer Service: Make your customers happy, and the revenue will follow. Marketing automation for Ecommerce improves customer experiences by resolving their queries almost instantly. Whether they seek sales assistance or post-purchase support, they no longer have to listen to the annoying IVR music or wait for someone to respond to their ticket. Generate More Leads: Ecommerce marketing automation can improve leads qualitatively and quantitatively. Interestingly, it is a symbiotic relationship, where automation nurtures leads to develop a loyal customer base, which in turn transforms into brand advocates. Such evangelists attract more leads and improve lead-generation activities. Omnichannel Monitoring: Let’s say a customer clicks on your Instagram ad, checks their cart on desktop later, and finishes the purchase on your app. Ecommerce marketing automation platforms track this entire journey, showing you how your customers interact across platforms. It’s like having a bird’s-eye view of all your channels, making omnichannel strategies smoother and more effective. Better Customer Relationships: Automation isn’t just about scaling. It’s about humanizing your approach. Ecommerce marketing automation tools can send personalized messages based on customer behavior, like a thank-you email after a purchase or reminders for a sale item they were eyeing. Over time, these little touches build stronger, more loyal relationships. Higher ROI: By targeting the right customers at the right time and cutting out wasted efforts, you see better conversions, an increased lifetime value, and more efficient campaigns. It’s no surprise that brands using marketing automation for Ecommerce see higher ROI than those managing everything manually.   How to Use Marketing Automation for Ecommerce More Effectively When done right, Ecommerce marketing automation becomes your secret weapon for building stronger customer relationships at scale. Let’s explore how you can level up your automation game and make your Ecommerce workflows work harder for you. 1. Acquire New Contacts You can automate your marketing for Ecommerce to grow your contact list and attract new customers. If you regularly produce high-quality, actionable, and insightful content, your audiences will be keen to hear from you. This situation can be an excellent premise for offering them something of value in exchange for adding their information to your email list. Typically, surveys, whitepapers, reports, and similar documents are available to those who sign up for a business newsletter. Similarly, if someone makes a purchase on your online store, your Ecommerce marketing automation software can add their details to your customer database. Every addition offers granular insight into buyer profiles and helps discover commonalities, which you can later exploit. 2. Segment Your Audience Segmenting your subscribers helps you increase sales by offering customers what they already want. You can segment your contacts to make lists based on various common factors like location, average order value, engagement level, age, profession, etc. For instance, if you have two different types of newsletters for subscribers based on their interests, you’d have to create two different lists of contacts in your Ecommerce marketing automation software to send the right message to the right customers. In fact, you can achieve several levels of segmentation via lists, tags, and custom fields to make your messages highly targeted and relevant to customers. 3. Welcome and Onboard New Customers Like it or not, first impressions matter. Nowadays, it’s a given that signing up on a website would trigger Ecommerce email marketing automation workflows that will welcome customers to the website. These communications can require explicit consent for adding the customer to the email list (we know, managing an email list isn’t easy), share an overview of the brand’s value or message, or guide them through the purchase process. You can also lure the new accounts with promos and discounts that will get them swiping their card in no time! A welcome series can also be particularly helpful in extending customer service for those who have already purchased your product or service. You can share details on how to use the offerings to extract maximum value. Such a consideration can boost customer loyalty and enhance customer experience. 4. Automate the Checkout Process for More Sales A complicated checkout process can deter customers from completing their purchase, but you can prevent a large percentage of abandoned carts by creating a smooth and trustworthy checkout process. With marketing automation for Ecommerce, you can fill in customer details automatically and display preferred payment options to make it as convenient as possible for customers to complete a purchase. You may also add a live chat option on the checkout page to swiftly answer customers’ queries during the buying process. 5. Translate Abandoned Carts into Sales Cart abandonment is a serious problem in the Ecommerce sector. About 7 out of 10 buyers abandon products in their cart for various reasons. This figure varies depending on the device. As a result, cart abandonment can cost your online Ecommerce store billions of dollars in sales per year. Fortunately, marketing automation for Ecommerce attempts to offset these losses through regular follow-ups and check-ins. Automatically triggered emails that hit the right combination of subject lines, email copy, and CTA could convince the shopper to buy from you. 6. Win Back Inactive Customers Similar to cart abandonment, you could have customers who may have signed up on your online store only to forget about you entirely! Or you could have someone who made an occasional purchase and pulled the plug on their CLV. Ecommerce marketing automation platforms can help in such instances. You can customize email marketing automation campaign workflows that deploy after a lapse of X number of days, offering the client coupons or promos to pique their engagement. 7. Capture Customer Feedback Ecommerce brands that encourage customers to post their ratings and reviews against the products can improve conversion rates. In this regard, marketing automation software makes the task easier through automatic feedback collection. You can implement email marketing automation for Ecommerce that prompts the buyer to share their customer experience after X days post-purchase. 8. Establish Omnichannel Presence Consider a situation where someone has browsed through the products on your online store. This action indicates that they are either curious about the product or have considered purchasing it. That’s a lead right there. Through Ecommerce marketing automation tools, you can reach the lead through other channels, say social media platforms, and test their responses. If they continue engaging with the ads, it is a clear indication that they are a qualified prospect. Automated workflows can then capture their details and continue nurturing them to the point of purchase. That’s the beauty of omnichannel marketing! 9. Send Media-Rich Dynamic Communications Dynamic content refers to customizing your content for visitors. With dynamic content, the content and images on your pages adapt to customers’ in-session behavior, demographic data, and characteristics. This offers two benefits. First, presenting relevant offers helps decrease bounce and increase conversions. Second, it allows you to create personalized experiences. Including rich media, such as product images, can make a world of difference when you are re-engaging your leads. For our Ecommerce customers, we’ve seen product images improving their CTR for emails and rich push notifications. It also offers great potential to cross-sell or upsell products on your online store. All you need to do is set up product blocks and let your marketing automation platform handle the rest. This form of content marketing automation for Ecommerce will share relevant details such as product specifications, price, and other crucial details that will be too tempting to pass up! 10. Use Lead Scoring for Higher Conversion Rates An Ecommerce marketing automation platform that offers lead scoring can help you boost conversions by automatically sending personalized content to prospects depending on their position in the sales funnel. Lead scoring can also be used for pre-qualifying leads before passing them onto your sales team by assigning a score to every lead based on their actions on your website and other predetermined factors. Cold leads or those with low scores can be segmented further and nurtured with personalized content before passing them on to the sales team. For instance, as soon as a subscriber shows interest in buying from your Ecommerce store, you may automatically enter them into a drip campaign to slowly nudge them into completing the purchase. You may set the following types of automated email marketing campaigns to nurture your leads and drive customer loyalty as well: An automated welcome email series for effective onboarding Follow-up emails to remain in touch with new leads on certain predetermined milestones Offer emails to encourage purchase Review requests for feedback and user-generated content (UGC) Abandoned cart emails to recover lost revenue Emails celebrating milestones and personal events 11. A/B Test Your Landing Pages A/B testing refers to simultaneously testing two or more variants of a page to see which one performs the best. With your marketing automation Ecommerce software, you can quickly run such tests between your product pages and landing pages to make informed decisions regarding the digital assets you’ll use. Some of the elements you may consider for split-testing are: Headlines Compare a longer versus a shorter headline Ask a question in your headline Use a testimonial in your headline Try positive and negative emotions Calls-to-Action Compare the use of words like “Free”, “100%”, “Bonus”, etc. Try different color combinations Placement of text Banner Image Placement Color scheme Text on display 12. Invest in an Automated Social Listening Tool With an automated social listening tool, you can monitor customer conversations around phrases, keywords, hashtags, and industry-specific terms. This will give you a holistic view of how customers talk about your brand and what they expect from it. Some social listening tools are also equipped to run sentiment analysis on captured data to give you actionable business insights. 13. Automate Reviews on Your Website Gathering customer feedback and acting on it is crucial to your brand’s success. However, manual collection of reviews can be a tedious job. Instead, you can set up trigger emails that are automatically sent to customers a few days after product delivery to ask for feedback. You may even use web push notifications or in-app prompts to gather feedback and reviews for your products. 14. Reward Loyal Customers Loyal customers buy more. With Ecommerce marketing automation, you can segment your best customers and reward them for their shopping behavior to boost customer loyalty and subsequent sales. An automation program can also be set to convert first-time shoppers into repeat customers by automatically rewarding them with a special discount or promotion via email. Offering customers a coupon or discount code that applies to their second purchase is an excellent way to keep them coming back. Under your loyalty program, you can offer flat discounts, exclusive offers, BOGO promotions, free gifts, and more. 15. Use Chatbots for Customer Service Customer service is the focus of most Ecommerce brands and requires dedicated resources to tend to customers 24/7. This translates into a significant amount of revenue for any brand, which can be optimized with the introduction of chatbots in the front line of customer service. But that’s not all. You can also use chatbots in retail and give your shoppers a highly personalized experience.   7 Ecommerce Marketing Automation Examples to Learn From How can you improve conversion rates and other key metrics through marketing automation for Ecommerce? Nothing hits home like an example does. So here’s a list of marketing automation best practices and strategies used by real-world Ecommerce brands to help you get the gist. 1. Nike: Customer Service Chatbots Source: https://www.producthunt.com/products/github-visualizer#nike-stylebot   As you can see in the above image, Nike StyleBot uses chatbots in retail and gives its shoppers a highly personalized experience. It helps customers style their shoes and browse previously uploaded designs for inspiration. Shoppers can interact with Nike StyleBot on Facebook Messenger to mix and match, create their designs, and share them with friends, making the whole experience a lot more fun than usual. 2. Tattly: Reward Points for Every Purchase Source: https://reallygoodemails.com/emails/youve-earned-6-tattcoin-   Tattoo marketplace Tattly runs an automated point-based system that offers reward points for every purchase that can be redeemed on the site for discounts or other goodies. Why is it such a good Ecommerce strategy? Because, c’mon, who doesn’t like discounts? As you’d agree, customers who buy the second time are even more likely to return for the third time, and so on. Incentivizing subsequent purchases through carefully crafted reward programs, like Tattly does, is an excellent way of building loyalty and promoting sales. It’s a clever way of using a marketing automation software platform! 3. Belgian Boys: Ecommerce Marketing Automation with a Win-Back Email Source: https://reallygoodemails.com/emails/we-miss-you-belgian-boys   Belgian Boys, an NYC-based breakfast item brand, uses email marketing automation software workflows that deploy after a certain number of days have passed without any action from a customer. Given that the account has already gone cold, the brand has nothing to lose, right? That’s what they thought when sending this automated email. The copy’s dripping with food-related metaphors that make the reader lick their lips and think twice about leaving the brand forever. Plus, instead of boring CTAs like “Shop Online” or “Order Now”, the CTA “Wait, there’s been a mistake” is pretty conversational, which makes it all the more fascinating and click-worthy. It gives off a feeling of mystery — the customer is left wondering what’s going to happen next, so they’re tempted to click the button. 4. Airbnb: Request Customer Feedback Source: https://reallygoodemails.com/search/emails/airbnb   First of all, customers seeing a warm and friendly subject line like “We’d Love Your Feedback! It’ll Only Take 3 Minutes” can’t help but open the email. As you can see, this automated email from Airbnb encourages customers to share their feedback about the brand—a chance for them to improve conversion rates. Ecommerce marketing automation software helps them implement email automation that prompts the buyer to share their experience after a certain amount of time following their purchase. 5. Warby Parker: Automated Shipping Confirmation Email Source: https://reallygoodemails.com/emails/transactional-update-email-design-from-warby-parker   Warby Parker sends this email when a customer’s home try-on glasses are shipped. Okay, cool. The customer knows that their order is on the way, and they can track it. They can also verify their address as mentioned at the bottom of the email. But you know what sets this automated email apart? It thanks the customer. And don’t miss the playful “Just for you” heading and the sentence congratulating the customer on choosing to try on the glasses at home. All of that’s a humble way of acknowledging that the customer is important for their brand. Because transactional emails, like this one, get high open rates (who doesn’t want to know when their order has shipped?), Warby Parker knows they can drive a ton of traffic and get sales if they include a few strategic CTAs. 6. Dyson: Abandoned Shopping Cart Email Source: https://reallygoodemails.com/emails/items-in-your-basket-at-dyson-com   Life is hectic, and customers are fickle. There are a thousand reasons why customers don’t finish the checkout process, and Dyson knows that. Sending them this gentle reminder is a surefire way to not only show them that Dyson cares about them, but also coax them to finish what they started. 7. Patagonia: Welcome Email Automation Source: https://reallygoodemails.com/emails/welcome-to-patagonia-emails   When a customer signs up for Patagonia’s emails, they’re immediately welcomed to the email list, with the promise of all types of useful content. And guess what? At the bottom of the email, Patagonia includes a lot of different calls to action (CTAs). When customers click on those, they’re already telling Patagonia what they’re interested in before they’ve even purchased anything. Smooth, right?   5 Best Ecommerce Marketing Automation Software to Increase Engagement Below, we’ll walk you through five of the best Ecommerce marketing automation platforms. We’ll break down what makes each one shine in its own way, where they might fall short, and give you pricing insights to help you pick the right fit for your Ecommerce brand. Let’s get right into it. 1. MoEngage MoEngage is one of those rare platforms that makes tech advanced enough for enterprise brands while still being friendly for mid-sized Ecommerce teams. It’s an all-in-one customer engagement platform combining push notifications, in-app messaging, SMS, email, and more—all tailored for customer lifecycle management. Its standout feature? AI-powered Ecommerce personalization. MoEngage uses machine learning to analyze customer behavior and predict what they might be interested in buying next. For Ecommerce brands, this means you’re not just spamming offers, but landing in their inbox or notifications with exactly what they’re most likely to purchase. How Pricing Works: Plan details vary based on the features your brand needs. Request a custom quote for enterprise-level flexibility. Best For: Ecommerce brands looking for cross-channel marketing automation and predictive audience segmentation with intuitive workflows. 2. BigCommerce Source: https://www.bigcommerce.com/apps/atom8/   BigCommerce is an all-encompassing Ecommerce platform with features to build, run, and grow your online store. That said, because it’s primarily a platform to build and manage your Ecommerce website, its marketing automation workflows can sometimes feel limited compared to those in tools like MoEngage or Omnisend. That’s because BigCommerce doesn’t offer automation on its own platform; you need to integrate GritGlobal’s Atom8 Automation to optimize your online store. So, if you’re neck-deep in email workflows and need automated email drip campaigns, for example, BigCommerce might not check every box. How Pricing Works: Their pricing is tailored to each client’s needs, depending on the growth stage they’re in. Best For: SMBs and mid-market businesses looking for a do-it-all Ecommerce platform with baked-in automation for basic marketing needs. 3. Omnisend If email marketing is your bread and butter, Omnisend may just bake you a second loaf. Designed specifically for Ecommerce marketers, Omnisend combines email, SMS, and push notifications to engage customers at every stage of their journey. Its pre-built, Ecommerce-specific workflows (hello, abandoned cart recovery) are built to save you hours of setup time. The magic lies in its deep integrations with Ecommerce platforms like Shopify, WooCommerce, and BigCommerce. Omnisend’s segmentation features are also worth shouting about. You can easily target customers based on behavior, past purchases, and even how much they’ve spent, so your messaging is as relevant as possible. Where might it fall short? Limited flexibility in cross-channel campaigns (beyond email, push notifications, and SMS). How Pricing Works: Omnisend offers a free plan with basic email automations for 500 contacts. Plans scale upwards based on email list size and features. Best For: Ecommerce brands working with smaller teams but seeking powerful email/SMS automation without the hefty price tag of more enterprise solutions. 4. Rejoiner Rejoiner is at its best for one thing and one thing only: reducing your cart abandonment rates. If your Ecommerce brand is losing more customers than it wins at checkout, this platform can help you build laser-focused campaigns to bring those shoppers back. Its predictive revenue tracking ensures you have clear visibility into how much money is at stake and saved with each abandoned cart workflow. The downside? It’s not an apt tool for cross-channel marketing automation. If you need broader automation beyond email, like SMS, in-app, or push notifications, you’ll need to integrate it with other tools or run them separately. How Pricing Works: Rejoiner’s pricing ranges between $25/month for 1K contacts and $1,695/month for 149K contacts. It offers custom pricing for a list of over 150K contacts. Best For: High-traffic Ecommerce brands laser-focused on maximizing revenue recovery from abandoned carts. 5. ShipStation At first glance, ShipStation might seem like an odd pick for a list of Ecommerce marketing automation tools. But hear us out. While it’s primarily a shipping software solution, it earns its spot here because of its lesser-known post-purchase automation tools. You can delight customers with personalized shipping confirmation emails, branded tracking pages, and upsell offers strategically placed in delivery notifications. If you’ve ever wanted to strengthen loyalty and cross-sell opportunities after someone completes a purchase, ShipStation’s workflows can be a game-changer. However, it’s not built for pre-purchase interactions. If you’re looking to create in-depth automation around acquisition, consider other platforms in this list first. How Pricing Works: Plans start at $9.99/month for smaller businesses and go up to $399.99/month for advanced features and higher shipping limits. Best For: Mid-to-large Ecommerce brands looking to enhance post-purchase customer engagement and improve the customer experience.   Why Omnichannel Beats Multichannel Marketing Automation for Ecommerce Multichannel marketing automation fails to deliver a cohesive experience. It gets your messages across different platforms, but the messages are disconnected. In contrast, omnichannel marketing automation is about connecting the dots so every message feels like part of one big, seamless experience. We know you’ve already heard enough on the omnichannel vs. multichannel marketing debate. But seriously, it gets more interesting when you stop and think about it. Picture this: a customer clicks on a product ad on Instagram, later gets an app notification with a discount code, and finally receives an email reminding them the item is almost sold out. Each touchpoint builds on the last, creating a smooth, personalized customer journey. That’s how omnichannel marketing automation works. Take Nordstrom, for example. Added something to your online cart? You can pick it up in-store the same day. Every interaction, whether it’s an email, a notification, or an in-store visit, feels like part of the same story. A multichannel approach might stop at sending a single email for an abandoned cart. Whether you’re doubling down on omnichannel and cross-channel engagement with MoEngage, building loyalty post-purchase with ShipStation, or maximizing abandoned cart recoveries with Rejoiner, the key is finding the right fit for where you are and where you want to go.   Set Up Ecommerce Marketing Automations with MoEngage MoEngage lets you create seamless, personalized customer journeys that feel more human. From AI-driven insights to tailored message automation, it’s built to keep your audience engaged at every step of their Ecommerce journey. Ready to step up your Ecommerce marketing automation game? See MoEngage in action. The post Ecommerce Marketing Automation Strategies to Boost Revenue appeared first on MoEngage.

Originally published at 92% of Top Email Domains Remain Unprotected Against Phishing by Anush Yolyan. New EasyDMARC report reveals widespread gaps in DMARC enforcement and reporting, leaving most business email domains exposed to spoofing and impersonation. New research from EasyDMARC reveals that just 7.7% of the world’s top 1.8 million email domains are fully protected against phishing and spoofing, having implemented the most stringent DMARC (Domain-based Message Authentication, Reporting, and Conformance) policy. This configuration, known as ‘p=reject’, actively blocks malicious emails from reaching inboxes. While DMARC adoption has accelerated since 2023, driven by regulatory pressure and mandates from major email providers, most leading organisations continue to rely on the weakest policy, ‘p=none’, which passively monitors inboxes for threats without intercepting them. The findings are part of EasyDMARC’s 2025 DMARC Adoption Report, which analyses email security practices across the highest-traffic websites globally, as well as Fortune 500 and Inc. 5000 organisations. The report reveals a significant gap between DMARC implementation and effective enforcement, with more than half (52.2%) of the domains still lacking even a basic DMARC record. Among those that have implemented DMARC, most fail to apply the enforcement policies or reporting mechanisms needed to make the protocol truly effective. The report comes at a time of escalating phishing threats and increasing pressure from both regulators and mailbox providers. Mandates from Google, Yahoo, and Microsoft, along with frameworks like PCI DSS v4.0.1, have spurred a rush to adopt DMARC. But in many cases, that adoption stops at a passive monitoring setting known as ‘p=none’, which doesn’t block fraudulent emails or provide full visibility into authentication failures. “There’s a growing perception that simply publishing a DMARC record is enough,” said EasyDMARC CEO Gerasim Hovhannisyan. “But adoption without enforcement creates a dangerous illusion of security. In reality, most organisations are leaving the door wide open to attacks targeting customers, partners, or even employees.” Countries with strict DMARC mandates, such as the United States, the UK, and the Czech Republic, saw the biggest reductions in phishing emails reaching inboxes. In the US, for example, the percentage of phishing emails accepted dropped from 68.8% in 2023 to just 14.2% in 2025. In contrast, countries with voluntary or no guidance, like the Netherlands and Qatar, showed little to no improvement. Compounding the problem is the lack of visibility. Even among domains with DMARC records, over 40% fail to include reporting mechanisms, such as RUA tags, that allow organisations to see who’s sending email on their behalf and whether it’s failing authentication checks. Hovhannisyan added: “Misconfigurations, missing reporting, and passive DMARC policies are like installing a security system without ever turning it on. Phishing remains one of the oldest and most effective forms of cyberattack, and without proper enforcement, organisations are effectively handing attackers the keys to their business. As threats grow more sophisticated and compliance pressures mount, stopping halfway with DMARC enforcement is no longer an option.” For more information, view the full report here.  Notes for Editors Research Methodology The EasyDMARC May 2025 DMARC Adoption Report is based on an analysis of the world’s top 1.8 million email domains, ranked by global web traffic. It examines the scale of DMARC adoption worldwide and assesses how effectively organisations are enforcing and monitoring the protocol. The report includes dedicated insights into the world’s top 1.8M domains, Fortune 500 and Inc. 5000 companies, offering a comparative view of email security maturity across different organisational sizes. It also incorporates findings from a survey of 980 IT professionals across the United States, the United Kingdom, Canada, and the Netherlands, providing regional perspectives on phishing trends, adoption challenges, and the influence of evolving regulatory mandates. In addition to public DNS data, the report also draws on proprietary data collected through EasyDMARC’s platform, including anonymised aggregate DMARC reports received from major mailbox providers (MBPs).  About EasyDMARC EasyDMARC is a cloud-native B2B SaaS that solves email security and deliverability challenges in just a few clicks. With advanced tools, including its AI-powered DMARC Report Analyser, DMARC, SPF, DKIM cloud management solutions, and email source reputation monitoring, EasyDMARC helps customers protect their domains, increase their email deliverability, and maintain strong email health. Media InquiriesResonance for EasyDMARCeasydmarc@resonancecrowd.com The post 92% of Top Email Domains Remain Unprotected Against Phishing appeared first on EasyDMARC.

Posted on : May 29, 2025 By Tech World Times Technology  Rate this post Cat6 cables are a common choice for both office and home networks. They provide data transfer speeds of up to 10 Gbps at a distance of nearly 55 meters. Cat6 has a bandwidth of 250 MHz and can manage important data loads. This makes them suitable for online gaming and HD video streaming. These cables are suitable for traditional Cat5e infrastructure. It provides a versatile option for updating networks without repairing current hardware. The main benefits include compatibility with previous standards, good for small and home office use, and cost-effectiveness. Cat8 shows the latest ethernet technology, providing important enhancements over their predecessors. They have a bandwidth of up to 2000 MHz and a data transfer speed reaching 25-40 Gbps. Cat8 cables are created for high-performance apps over small distances (up to 30 meters). These cables are immensely shielded to reduce interference, making them suitable for public settings, server rooms, data centers, and other commercial ecosystems where reliable and high-speed connections are important. The main benefits include that it is best for data centers and commercial apps, superior shielding for lesser interference, and ultra-fast speeds of up to 40 Gbps. Selecting the correct Ethernet cable, whether cat6 or cat8, leveraging a variety of factors entailing budget, environment, and performance requirements. Keeping this scenario under consideration, we are presenting some factors that will help you select between cat6 and cat8. Performance Requirements The main factor when selecting between cat6 and cat8 is the performance of network requirements. Cat6 cables can manage routine tasks like file transfers, video streaming, and web browsing, with speeds of about 10 Gbps over a distance of 55 meters. This makes them sufficient for office or home setups. nevertheless, for data-intensive apps like server connections, huge data transfers, and 4k/8k video editing. Cat8 cables are best suited, providing speeds up to 40 Gbps with lesser latency. Jacket Materials Cat6 cables generally utilize PVC jackets for indoor environments. This is done by providing fundamental protection against wear and abrasion. LLDPE jackets for outdoor installations offer UV resistance and enhanced water resistance, nevertheless, cat8 cables typically feature low smoke zero Halogen (LSZH) or plenum-rated jackets. This provides superior fire resistance and decreased toxic emissions. This makes them ideal for commercial buildings where safety is important. Shielding Cat6 cables can be featured in basic shielded or unshielded. This makes them suitable for lesser interference environments like offices and homes. On the contrary, cat8 cables are completely shielded with advanced options like individually shielded pairs and foil shielding. This makes cat8 optimal for ecosystems with high EMI, like data centers or industrial settings, where signal integrity is important. Environment Consider the operating environment of the cable. Cat8 cables excel in high-interference ecosystems because of their superior shielding. This maintains signal integrity by safeguarding EMI. This makes it ideal for ecosystems with heavy electronic noise, like industrial spaces and data centers. On the contrary, Cat6 cables are suitable for traditional indoor environments where there is lesser interface. This offers a more economical solution. Budget Cat6 cables are very affordable. This makes them a popular choice for small businesses and homes where ultra-high speeds are not important. Cat8 cables, while providing superior performance, come with a higher price tag because of their advanced shielding and capabilities. For the majority of the users, the extra cost of operating in demanding conditions. Conclusion Cat8 is superior to cat6 in terms of shielding, bandwidth, and speed. Cat8 is best suited for data-heavy ecosystems, like high-performance set-ups and data centers. Nevertheless, cat6 is sufficient for the majority of network uses at a lesser cost. Finally, the choice between cat6 and cat8 must rely on your budget considerations and the network’s demands.  Tech World TimesTech World Times (TWT), a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com

The European Commission has unveiled ambitious plans to cut red tape and make the EU a more attractive place for tech businesses to scale.  Launched today, the EU Startup and Scaleup Strategy comes as the bloc scrambles to attract and retain tech startups amid stiff competition from the US and Asia.  Under the new initiative, the EU has laid out a five-point plan to close the gap with its rivals. It’s also in talks to deploy a public-private fund of at least €10bn under the new strategy, Reuters reports.  Here’s the lowdown: 1. Making rules less painful European startups regularly express frustrations that EU regulation holds them back. To ease that, the EU wants to create a “28th regime” — essentially a simplified legal framework for companies to operate under a single set of rules across the 27 member states. It’s meant to reduce headaches around things like taxes, employment rules, or insolvency.  There’s also a new digital ID, the European Business Wallet, scheduled for rollout during the fourth quarter of this year. The ID is meant to make it easier and faster to deal with public administrations by providing a digital identity and data exchange system that reduces paperwork and manual verification. For example, a startup using the wallet could instantly share verified credentials with a government agency, potentially skipping weeks of paperwork.    Additionally, the upcoming European Innovation Act, scheduled to come into force in 2026, will offer startups more “regulatory sandboxes” where they can safely test new ideas without tripping over outdated rules.  2. Closing the funding gap In 2024, US startups raised $178bn, more than triple the $51bn figure for European companies, according to Crunchbase.  The EU proposes three measures to close the gap.  The first is the Savings and Investments Union, designed to channel more household savings and private capital into European businesses. It aims to do this through mechanisms such as lowering the transaction costs of cross-border investments to attract more outside capital and simplifying insolvency laws to give investors greater confidence in backing a startup that might go belly up. Secondly, it plans to “expand and simplify” the European Innovation Council, the EU body that gives startups access to the funding and coaching they need to scale.  Thirdly, it looks to develop an Innovation Investment Pact, a voluntary initiative designed to entice big institutional investors to back EU funds, venture capital firms, and scaleups. It aims to do this by lowering the complexity, cost, and risks of investing in smaller funds and companies — making it easier for the big fish to fund the little guys.  Combined, the idea is to make it a lot easier for European startups to grow without relocating abroad. 3. Helping ideas leave the lab While Europe is known for world-class research, that doesn’t always translate to world-class businesses.  The EU wants to change that with a “Lab to Unicorn” initiative that connects startups with universities across Europe. The idea is to make it easier — and fairer — to turn academic research into spinouts. It will include guidance on licensing intellectual property, sharing revenue or equity, and commercialising cutting-edge research. 4. Attracting world-class talent Hiring skilled people — especially across borders — is often a major barrier for European startups.  The EU’s “Blue Carpet” plans to streamline hiring of international talent. The initiative will focus on entrepreneurial education, better employee stock options, and cross-border employment. The bloc is also pushing for a Blue Card Directive, which will encourage member states to fast-track visas for non-EU founders. If it works, startups might find it easier to build international teams, keep top talent, and relocate themselves.  5. Opening up critical infrastructure Finally, the EU wants to make it easier for startups to access high-end research labs and tech infrastructure — the kind of facilities usually reserved for big players. A new Charter of Access will aim to standardise and simplify this process, so startups can tap into these resources more easily and bring products to market faster. Ekaterina Zaharieva, European Commissioner for Startups, Research, and Innovation, said the five-point plan would “remove the barriers” holding back the region’s entrepreneurs. “The strategy will enable us to turn Europe’s wealth of creativity, research, and ambition into thriving new companies, quality jobs, and real-world impacts,” she said.   The plan signals a clear intent to boost Europe’s startup landscape. But with global rivals moving fast, much will depend on how quickly and decisively the EU turns ambition into action. Story by Siôn Geschwindt Siôn is a freelance science and technology reporter, specialising in climate and energy. From nuclear fusion breakthroughs to electric vehic (show all) Siôn is a freelance science and technology reporter, specialising in climate and energy. From nuclear fusion breakthroughs to electric vehicles, he's happiest sourcing a scoop, investigating the impact of emerging technologies, and even putting them to the test. He has five years of journalism experience and holds a dual degree in media and environmental science from the University of Cape Town, South Africa. When he's not writing, you can probably find Siôn out hiking, surfing, playing the drums or catering to his moderate caffeine addiction. You can contact him at: sion.geschwindt [at] protonmail [dot] com Get the TNW newsletter Get the most important tech news in your inbox each week.

Meta is the latest company to hit one billion users for its AI tools. During Meta's annual shareholder meeting, as reported by CNBC, CEO Mark Zuckerberg said there are over a billion monthly active users of the AI platform across its family of apps.Meta AI is directly built into Facebook, Instagram, Messenger, and WhatsApp. It’s unclear what Zuckerberg means by an active user; it may be someone who directly interacts with the Meta AI chatbot, or it could be someone who has used smaller AI tools elsewhere in applications. However, it's kind of hard to avoid if you want to search for anything on a Meta app.OpenAI’s ChatGPT is thought to be the world's biggest AI platform. In April, CEO Sam Altman suggested it has over a billion weekly users, thanks in part to the popularity of its image generator.At last week I/O 2025, Google's CEO said its Gemini platform has 400 million monthly active users. It’s unclear what counts as an active user in Google's reporting; Gemini is built into many Google applications used by millions around the world.Recommended by Our EditorsSo, this latest announcement from Meta suggests it may be the second most popular AI chatbot. With the company choosing to share monthly data rather than weekly, it's tough to know for certain how big it is compared to the competition.According to CNBC, Zuckerberg wants to increase usage further. He told shareholders, “It may seem kind of funny that a billion monthly actives doesn’t seem like it’s at scale for us, but that’s where we’re at.” He also shared that the company eventually plans to offer a premium subscription service for tasks that need more computing power. The company is also investigating how to insert paid recommendations into the chatbot.Meta revealed a standalone AI app in April, allowing you to interact with its chatbot outside of other products for the first time.

Credit: Sonos Deal pricing and availability subject to change after time of publication. Learn more about how we select deals. SAVE $90: As of May 29, the Sonos Era 300 is on sale for just $359 (reg. $449) across retailers, including Amazon, Walmart, Best Buy, and Sonos itself. That's 20% in savings and matches its record-low price from Black Friday. Opens in a new window Credit: Sonos Sonos Era 300 $359 at Amazon $449 Save $90 As much as we love the Sonos audio lineup — from their high-end soundbars to their Bluetooth speakers to their first-ever headphones — we're not fond of the steep pricing. It's rare to see Sonos products go on sale outside of big shopping events like Black Friday or Prime Day, so we're pumped that the Sonos Era 300 speaker, which we've tested and love, is back down to its best price ever on this random Thursday in May.As of May 29, you can grab the Sonos Era 300 for just $359 instead of its usual $449 across multiple retailers: Amazon, Walmart, Best Buy, and Sonos itself. That's 20% off, or $90 in savings, and matches its record-low from Black Friday last year. You May Also Like The Era 300 is the first Sonos speaker to support spatial audio, which led Mashable's Stan Schroeder to deem it "the king of sub-$500 smart speakers." It's not the prettiest looking speaker, but it's packed with fancy audio technology, including six amps, four tweeters, and two woofers. It also features Sonos Voice Control, as well as Alexa, customizable sound in the Sonos app, and the ability to connect seamlessly with other audio products from Sonos. Not that it needs a boost from anything else, though. As Schroeder puts it in his review, "It singlehandedly produces sound that can often match larger speakers, perhaps even entire hi-fi systems." Related Stories Mashable Deals Want more hand-picked deals from our shopping experts? Sign up for the Mashable Deals newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up! While it's not quite as easy to use as Apple's HomePod and requires an adapter to connect a 3.5mm jack, we're willing to overlook those flaws for its absolutely booming sound. Take a rare $90 off for a limited time at your choice of retailer. Shop the Best Audio Deals Now Soundcore by Anker P20i True Wireless Earbuds — $19.98 (List Price $39.99) Sony WH-CH520 Wireless Headphones — $38.00 (List Price $59.99) JBL Flip 6 Portable Bluetooth Speaker — $99.95 (List Price $129.95) Bose SoundLink Flex Portable Speaker — $149.00 Sony WH-1000XM4 Wireless Noise Cancelling Headphones — $228.00 (List Price $348.00) JBL Bar 300 5.0ch Compact Soundbar — $249.95 (List Price $399.95) Topics Amazon Christina Buff Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.Christina received a B.S. in Business Communication (concentration in writing) from Stevenson University and began her professional journey writing and editing press releases. Since then, she’s written content for a marketing agency, blogged for celebrities, and covered local news, politics, women’s lifestyle, fashion, beauty, and just about everything in between for various publications.When she’s not writing, she’s probably enjoying live music, studying human design, or embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity.