05/21 — 2025 by abduzeedo Explore SOMA's evolving branding and visual identity by Made by Ruda. A modular system reflecting architectural logic and adaptability. Hey, fellow creatives! Let's dive into a project that truly stands out in the world of branding and visual identity. We're talking about the SOMA Visual Identity, crafted by the talented team at Made by Ruda. This work, featured on their website, showcases a thoughtful approach to design that mirrors an architectural studio's evolving nature. A Foundation in Contrast SOMA, an architecture studio based in Buenos Aires and Valencia, needed an identity to match their unique, multidisciplinary style. Their work blends brutalist elements with a playful adaptability. Made by Ruda took this contrast and ran with it, creating a system that's both sharp and soft, modular yet messy. It's built to shift, just like SOMA's spaces and ideas. Deconstructing the Typographic Form The core concept began with a typographic exercise. Made by Ruda deconstructed the four letters of "SOMA" into modular, softened geometric forms. These pieces became the building blocks for a flexible system. Think of it as architectural logic applied to a logomark and iconography. You can see these modular elements at play in the "Branding and visual identity artifacts" section of their project overview (Page 1, SOMA Visual Identity by Made by Ruda.pdf). Core Values in Design This modular identity isn't just a pretty face; it expresses SOMA's fundamental values: Collaboration: Interdependent parts form a coherent whole, much like a team working together. Disruption and Innovation: Traditional typographic rules are broken, pushing boundaries. Flexibility: The structure can evolve while keeping its core essence intact. Made by Ruda also chose Wix Madefor Text as a supporting typeface. Its clarity and graphic neutrality provide a nice contrast to the expressive logomark (Page 1, SOMA Visual Identity by Made by Ruda.pdf). This choice highlights the dynamic interplay within the brand. Visualizing Adaptability Take a look at the various applications within the project. The provided PDF (SOMA Visual Identity by Made by Ruda.pdf) offers glimpses into how this system adapts. From the abstract geometric compositions to the subtle branding on a vest or a building facade, the identity maintains its integrity while transforming. The mark overlaid on a building, for instance, clearly demonstrates its architectural inspiration and adaptability. The identity feels dynamic and shape-shifting. It's a testament to how a well-conceived branding and visual identity can truly embody a company's philosophy. It’s not just a logo; it’s a living, breathing system. The Power of Modularity What Made by Ruda achieved with SOMA is a prime example of how modular design can create a truly adaptable and memorable brand. It speaks to the idea that design shouldn't be static, especially for a studio that prides itself on evolution. This project serves as a fantastic source of inspiration for anyone looking to build a flexible and impactful brand. Want to see more of their incredible work? Check out Made by Ruda's official website: https://www.madebyruda.com/ Branding and visual identity artifacts Tags branding

05/20 — 2025 by abduzeedo Discover Coolbeans' vibrant branding and visual identity. See how fresh aesthetics redefine sober social experiences with captivating design. Gen Z is setting a new trend for social gatherings, stepping away from alcohol and drugs. This shift has opened a unique opportunity for businesses like Coolbeans, which is redefining sober spaces as vibrant and lively places to hang out. They offer delicious caffeinated beverages in an environment that feels effortlessly free and youthful.   A Fresh Aesthetic and Playful Tone The brand identity and art direction, led by Sarah See, embrace a fresh, youthful aesthetic. See's approach to language is notably "tongue in cheek and not too serious," adding a playful touch to the brand's voice.   The design utilizes stark white as a backdrop, which makes the logo pop and subtly hints at the clean, sharp flavors of their drinks. This minimalist approach creates a striking visual impact.   The Wordmark: A Display of Liberation The Coolbeans wordmark is a key element of its branding and visual identity. It features a spectrum of greens and blues, paying homage to the rainbow and queer communities. This thoughtful color choice adds depth and meaning to the brand's visual representation. Furthermore, the wordmark uses warping to create a sense of movement and energy, symbolizing liberation. This dynamic visual element reflects the brand's vibrant and free-spirited nature.   The color palette is further enhanced by the hard contrast of cobalt blue against a soft mint green. The design team delved into the "nitty gritty details," exploring various wordmarks and experimenting with printing on contrasting fabrics, ensuring every element was meticulously considered.   Sensory Experience Through Cold Brew Coolbeans offers cold brew coffee in both 330ml and 220ml cans. These cold brew options provide an uplifting, sober alternative to the usual canned beers and ready-to-drink beverages often found at social gatherings. The visual, material, sound, and taste of a Coolbeans cold brew can hit "many sensory markers," providing a perfect non-alcoholic option.   The brand extends beyond beverages to merchandise and packaging, as seen with their branded tote bags and coffee bean bags. The consistent use of the vibrant wordmark across these items reinforces the Coolbeans brand. Even their hats carry the distinctive Coolbeans logo, extending the brand's presence into everyday wear. From their clean can design to their playful coasters that invite you to "Grab a Cool One" or declare "Too Cool for School", every detail reinforces the brand's message.   Coolbeans is based in Cape Town and Sydney, bringing its unique sober experience to new audiences.   The thoughtful branding and visual identity of Coolbeans exemplify how design can shape new social norms and experiences. It’s a compelling example of how a fresh aesthetic can redefine a market. Explore more of Sarah See's work Credits Brand Identity and Art Direction: Sarah See Photography:  Esra Afsarr and Daniel Hooper Mockups: Mockup Maison, Bendito Mockup, Unblast Branding and visual identity artifact Tags branding

05/19 — 2025 by abduzeedo Discover Alexis Marcou's Dark Horse illustration series, capturing the Ford Mustang & Shelby legacy with striking design. Hey design folks! We're always on the lookout for projects that just get it – that perfect blend of concept, skill, and pure passion. Today, we're diving into "Dark Horse," a stunning personal illustration project by Alexis Marcou that pays tribute to the iconic Ford Mustang legacy. This isn't just about drawing cars; it's an exploration of an automotive legend's identity through geometry, texture, and a palpable sense of motion.   Capturing an Icon's Spirit The Ford Mustang has always been more than just a vehicle; it's a statement. It’s loud, aggressive, and utterly unmistakable. With "Dark Horse," Marcou aimed to translate that very attitude into a compelling visual form – something bold, fast, and built to leave an impression.   Marcou mentions an admiration for design icons that don't just survive cultural shifts but gain new meaning over time. The Mustang Shelby is a prime example, consistently staying aggressive, adaptable, and instantly recognizable. These are the core values that fueled the "Dark Horse" illustration series. The project reinterprets this powerful legacy in a way that feels fresh and relevant today – clean, confident, and humming with an undercurrent of tension.   A Unique Visual Language So, how was this distinctive look achieved? Alexis Marcou’s process is a fascinating mix of traditional and digital techniques. The textures in "Dark Horse" were meticulously built using custom brushes created from scratch. These were then blended with scanned acrylics that Marcou painted on transparencies. This fusion of raw, physical material with controlled digital mark-making became the project's unique visual signature. It’s a tactile approach that gives the illustration work a real depth.   Color choices were anything but arbitrary, following a strict set of rules.   Black forms the foundation, the structural core of each piece. Red drives the theme, injecting aggression, urgency, and undeniable energy. White acts as the accent, skillfully guiding the viewer's eye and highlighting key moments within the composition. The aim wasn't photorealism. Instead, the focus was squarely on achieving clarity, tension, and a strong sense of control in each illustration.   Design with Intent Every single element in the "Dark Horse" series was designed to hit with intent. There’s a feeling that every line, shape, and texture had to earn its place, whether in a sweeping full-body composition or an isolated, intricate detail. The mantra was "clarity, tension, and intent". As Marcou puts it, "Dark horses don't follow lines-they break them". This philosophy shines through.   This collection of illustrations isn't confined to one format. It was conceived to move seamlessly across platforms, from print to digital assets. This makes "Dark Horse" more than just illustration; it's visual direction with a clear purpose. The series notably includes a portrait of the legendary Carroll Shelby, a stylized cobra symbol nodding to the Shelby brand, and the formidable 2022 Shelby GT500. These pieces emphasize how the Shelby name continues to shape the Mustang lineup, carrying forward a rich legacy of performance and design.   More Than a Throwback "Dark Horse" isn't simply a nostalgic look back. It serves as a thoughtful reflection on how the Shelby legacy actively continues to mold the Mustang's identity in the present day. From the street to the track, its influence endures, notably through Ford Performance and the competitive spirit of Mustang Racing. This illustration series beautifully captures that ongoing evolution, managing to bridge heritage and innovation through bold, compelling visual storytelling.   Explore the Legacy Alexis Marcou's "Dark Horse" is a masterclass in using illustration to explore and amplify a powerful brand identity. It’s a project that respects the source material while pushing its visual interpretation into exciting new territory. The thoughtful process, from texture creation to color strategy, offers fantastic insights for any designer. If this has revved your creative engines, we highly recommend checking out more of Alexis Marcou's work. See more of Alexis Marcou's "Dark Horse" project and other works at alexismarcou.com/work/dark-horse/. Illustration artifacts   Tags illustration

05/18 — 2025 by abduzeedo Mubien's art direction & motion design for YouTube Shopping. See their vibrant, playful 3D visual system in action. Ever wondered how a giant like YouTube keeps its new ventures feeling fresh and genuinely engaging for its audience? It's often down to sharp branding and smart design. Take YouTube Shopping, their affiliate program helping creators and brands earn by sharing products their audience will love. To bring its visual identity to life, particularly for key events like the 'Holiday House' creator gathering, YouTube turned to the creative studio Mubien.   Crafting a Dynamic Brand Experience Mubien was tasked with a comprehensive design challenge: to produce a wide range of materials, including a main presentation and several key motion pieces. The core mission was to capture the spirit of the YouTube Shopping brand while layering in a fresh, dynamic feel. Ultimately, the aim was to shape an engaging visual system that would elevate the content and make the overall experience more memorable and fun for everyone involved.   Art Direction: Vibrant, Playful, and 3D So, how did Mubien approach this? Their art direction skillfully blended 3D elements, a vibrant color palette, and playful icons. This strategy created a visual language that is both sophisticated and approachable. The team, including Art Directors Daniel Iglesias, Javier Ochoa, and Carlos Almagro, developed a system that feels cohesive and energetic.   (Image Suggestion: A collage featuring the stage design from page 3, the name badges and stickers from page 4, and the keychain on page 7.)   You can see this design philosophy in action across multiple touchpoints. The stage design for presentations is clean and modern, using soft lighting and the prominent YouTube Shopping logo to create an inviting atmosphere. The attention to detail shines in items like event name badges, featuring clear typography for names like "Park Hye-min MAKEUP ARTIST" and friendly icons like a heart or shopping bag, all attached to striking red lanyards.   Even laptop stickers with slogans like "Shop. Watch. Connect." and distinct, colorful icons were part of the branding suite, making the brand tangible and shareable. A product interface mock-up, showcasing a bright blue kettlebell with a clear "-20%" discount, demonstrates how this visual style translates effectively to the user experience itself. These elements, often featuring energetic reds, teals, and yellows, consistently reinforce the YouTube Shopping identity.   Motion Design: Bringing Icons and Ideas to Life While strong art direction sets the stage, motion design is what truly injects dynamism. The motion work, led by Daniel Iglesias and Paula Iglesias, was pivotal in adding that "fresh, dynamic layer" to the YouTube Shopping brand.   (Image Suggestion: The motion graphics still from the screen on page 5. If possible, an animated GIF showcasing these types of animations would be even better.)   Imagine those playful icons and 3D shapes—hearts, shopping bags, stars, and smileys—not just as static images, but animating, bouncing, and transitioning smoothly. The visuals captured on the large screen in the provided materials give us a glimpse of this lively approach, with icons appearing to float and interact in a 3D space. These motion pieces were undoubtedly key to making presentations and informational content far more captivating than traditional static displays. For an event like 'Holiday House,' where creators explore new program features, such engaging motion design helps to simplify complex information and build excitement.   A Cohesive System Across All Touchpoints The strength of Mubien's work lies in its consistency. The visual system wasn't confined to event materials or internal presentations; it was designed to extend outward. An outdoor advertisement mock-up proclaiming, "Shop the Trends. Straight from YouTube," perfectly captures the brand’s direct and contemporary appeal, utilizing the established visual cues and a friendly, relatable face.   This cohesive approach, evident from large-scale stage graphics down to small branded items like keychains [Page 7] and extending to public-facing ads, is what builds a robust and memorable brand identity. Mubien, working alongside agencies Workshop Built and Wildcatter LA, successfully forged a visual world for YouTube Shopping. It feels inherently part of the YouTube ecosystem yet refreshingly distinct.   Design That Connects What can we take away from this? Mubien's project for YouTube Shopping is a fantastic illustration of how considered art direction and purposeful motion design can transform a program into an experience. The blend of vibrant colors, tactile 3D elements, and universally friendly icons, all animated with a light touch, makes the concept of shopping on YouTube feel accessible and exciting. It’s a reminder that thoughtful design creates connections, simplifies messages, and ultimately, makes interactions more enjoyable.   Want to see more of their thoughtful design solutions? Explore the full project and more from Mubien at: https://mubien.com/portfolio/youtube-shopping/ Art direction and motion design artifacts

05/15 — 2025 by abduzeedo Explore how Slanted Magazine pushes editorial design, challenges conventions, and champions independent typography. Dive into visual storytelling. For those immersed in the world of graphic design, there’s a unique satisfaction in seeing a publication truly come alive. It’s not just about the content; it’s about the entire experience. Abduzeedo has always championed design that inspires, and today, we’re looking at a prime example of editorial design pushing boundaries: Slanted Magazine #45—Sex. Slanted Magazine, in collaboration with Munich’s Archive Artist Publications (AAP), has created an issue that dives deep into sexuality, gender, and body politics through a curated selection of artistic publications and critical essays. This isn't merely a magazine; it's a meticulously crafted artifact, a testament to how powerful editorial design can be. Visual Storytelling and Challenging Norms The magazine showcases a diverse range of historical and contemporary works. It presents publications that challenge conventions and reshape discourse on self-image, identity, and representation. Alongside these visual narratives, in-depth essays offer multifaceted perspectives on media, cultural taboos, and shifting societal norms. The issue actively provides a space for critical engagement, questioning how marginalized bodies—non-binary, queer, disabled, racialized—are represented in art and media. This commitment to impactful visual storytelling is evident throughout the entire publication. Consider the striking imagery and thought-provoking texts that open a dialogue on desire, power, and the politics of visibility. From the tactile feel of the softcover with its open thread-stitching to the dust jacket, every detail contributes to the overall narrative. The use of uncoated and transparent high-quality papers by Reflex paper adds another layer of sensory engagement. This attention to physical attributes elevates the magazine from a simple collection of pages to a tactile experience. The Power of Independent Type Beyond Slanted Magazine #45—Sex, there’s also a significant new release that influences editorial design: Support Independent Type II. This follow-up to the acclaimed 2020 book continues to celebrate the vibrant culture of independent type specimens and their influence on design and typography. It acts as both a manifesto and a visual showcase, featuring over 300 cutting-edge type foundries that offer a promising alternative to corporate font distributors. The book highlights a diverse range of fonts, from experimental designs to bold, groundbreaking typefaces that push traditional boundaries. It delves into new trends and innovative designs, presenting the book itself as a visual art object. Through this carefully curated collection, the authors emphasize how independent type design reflects cultural shifts and sparks creative innovation. The impact of independent type on editorial design is immense, offering designers a richer palette for expression and a way to imbue their work with unique character. A Thought on the Future of Editorial Design The work exemplified by Slanted Magazine and the Support Independent Type series underscores a crucial point for designers: the medium is as important as the message. Editorial design is not static; it evolves with cultural dialogues and technological advancements. The choices we make in typography, layout, imagery, and even the physical properties of a publication, all contribute to how a message is received and understood. These projects inspire us to consider how our design choices can challenge, inform, and engage, making the printed page, or digital screen, a truly dynamic space. Explore more about their work and publications on their website: Slanted Publishers Editorial design artifacts Tags editorial design

05/13 — 2025 by abduzeedo Explore the minimalist and confident design of Rădăcini Long Charmat's branding and packaging design. A study in understated luxury. In the world of branding and packaging design, there are creations that speak volumes without uttering a single loud word. They command attention through their quiet confidence and meticulous detail. One such example is the packaging for Rădăcini Long Charmat sparkling wine, a testament to thoughtful design by True Agency. True Agency embarked on this project with a clear vision: to build the visual identity around the bottle’s distinct physical presence. The Rădăcini Long Charmat bottle is notably rounded, low, and stable, possessing a naturally grounded silhouette. This unique form wasn't just a container; it became the very foundation for a design language that is intentionally minimal, confident, and structured. Less is More: The Power of Intentional Minimization Every detail in this branding and packaging design has been pared back, allowing the bottle itself to take center stage. This isn't about a lack of embellishment; it’s a strategic choice. There's no unnecessary ornamentation. Instead, each element serves a purpose, enhancing proportion, balance, and clarity across the entire composition. It’s a masterclass in restraint, where every decision is deliberate and impactful. The use of gold foil is a signature accent. Applied both on the neck and repeated in the circular label, it creates a warm contrast against a deep, dark background. This metallic surface adds a sense of quiet luxury. The gold isn't there to decorate, but to elevate, catching light subtly and adding depth without distraction. It invites a closer look, hinting at the quality within. Typography as a Visual Anchor Typography plays a critical role, appearing sparse, purposeful, and considered. A horizontal band acts as a visual anchor, guiding the eye and emphasizing symmetry. Notably, the phrase "Long Charmat Method" doesn't scream as a headline. Instead, it appears as a subtle detail, a cue for those who appreciate craftsmanship and production precision. This approach underscores the brand's dedication to quality, speaking to a discerning audience without overt declarations. This label is deeply rooted in material, rhythm, and restraint. At first glance, it appears minimal. However, upon closer inspection, it reveals nuance and depth. The design functions as a visual system that respects attention, rather than demanding it. It quietly invites the viewer to appreciate its sophistication and understated elegance. The Rădăcini Long Charmat label truly reflects the quality and refinement of the product it contains, with every element contributing to its overall sense of quiet luxury and craft. For more insights into their work, explore True Agency’s portfolio: True Agency. Branding and packaging design artifacts Tags packaging design

05/12 — 2025 by abduzeedo Explore Avec's clean and functional brand identity. Discover how design celebrates simplified bedding through innovative branding. In the world of design, a well-crafted brand identity can tell a compelling story, even about something as seemingly straightforward as bedding. Billur Eda Bilgi, a designer at The Working Assembly, recently shed light on the thoughtful branding behind Avec, an innovative bedding company. Their mission: to simplify routines and enhance sleep through smart, functional bedding. The Essence of Simplicity Avec's journey began with a desire for bedding that makes daily routines easier – comfortable, convenient, and simple to clean. Inspired by a European approach to bedding, they developed a duvet cover with an attachable top sheet, ensuring a perfectly made bed every time. This emphasis on effortless organization is central to their philosophy: a well-made bed leads to a well-made life. Crafting a Clear Brand Message The challenge for Billur Eda Bilgi was to create a brand identity that not only highlighted Avec's innovative bedding technology but also championed the core value of simplicity. The brand needed to be educational, explaining the unique features like the 2-in-1 top sheet and duvet cover with multiple zippers, while still conveying a sense of ease and time-saving benefits. Visual Storytelling: Icons and Illustrations The new brand identity achieves this balance through a robust system of icons and illustrations. These illustrative diagrams serve multiple purposes: they communicate product functionality, convey benefits, and infuse a playful, dynamic element into a clean and minimal visual identity. Simple, easy-to-understand graphics explain product composition, care, and benefits, making engagement seamless for customers. Given the pivotal role of the zipper in Avec's products, a zipper-inspired graphic device was integrated into the branding. This element reinforces the brand's commitment to convenient bedding that upgrades routines. The Avec logo itself echoes this concept with subtle zipper tab-like notches, symbolizing craftsmanship and quality. Typography and Color Palette The chosen type system reflects an approachable yet distinct personality. GT Alpina, a serif typeface with a unique charm, acts as the primary brand typeface, complemented by the friendly and precise ABC Diatype. The color palette is clean, modern, and elevated, combining warm accents with shades of blue. These blues are thoughtfully selected to represent a good night's sleep, transitioning from evening to morning. Authentic Visuals Photography for Avec is warm, approachable, and authentic. The imagery includes lifestyle shots, interiors, textures, close-ups, and product photography, all working together to form a simple, functional brand identity that underscores Avec's mission: to help customers achieve quality rest. These examples showcase how a well-executed brand identity can transform a product into a lifestyle, simplifying routines and enhancing daily life. Dive deeper into the design process and see how thoughtful branding makes a tangible difference. Designed by Billur Eda Bilgi atThe Working Assembly. More information make sure to check out https://edabilgi.com/ Branding and Visual Identity Artifacts   Tags branding

05/11 — 2025 by abduzeedo Explore how Cêpa Studio crafted JayBe MilkShakes' branding and visual identity. A fun character, expressive colors, and pause-worthy design. Hey design aficionados! Let's talk about a branding project that’s both refreshing and visually delicious: JayBe MilkShakes. Cêpa Studio cooked up this comprehensive branding and visual identity, covering everything from strategy and design to photography and animation. They even handled social media content. Their main goal? To build a brand that hits the sweet spot with its target audience. In our screen-saturated world, Cêpa Studio aimed to create a visual treat that encourages us to take a break. Think about it: the thoughtful use of form, space, and composition invites you to pause and savor the moment, just like enjoying a milkshake. The creative minds behind this project include Fellipe Rinschede, the Co-Founder & Creative Director, Bruno Lopez, the Co-Founder & Motion Director, and photographers Luan and Julia Loures from Loures Agency. Want to dive deeper into their portfolio? Check out Cêpa Studio's official website at cepa.studio. Meet JayBe: The Soul of the Brand At the heart of JayBe's world is a character: JayBe himself. More than a mascot, he's the soul of the brand. JayBe is curious, chill, and unapologetically fun. With expressive colors and simple shapes, he becomes the brand's emotional anchor turning each shake, story, and social post into a moment of personality. Whether he's floating through flavors, vibing to beats, or getting messy with toppings, JayBe helps bridge the space between the digital and the delicious. The character was designed not just to entertain, but to communicate. Every movement, look, and animation was crafted to echo the brand's promise: to offer a break from the overstimulation of everyday life. In a feed full of noise, JayBe is the pause that feels like a sip of your favorite milkshake—comforting, nostalgic, and just the right amount of unexpected. Visual Identity Elements Cêpa Studio developed a range of branding and visual identity elements that bring JayBe to life. These include the logo, color palettes, typography, and, of course, the JayBe character. The logo itself is clean and playful, often incorporating JayBe’s image. The color palette is vibrant, reflecting the fun and energetic vibe of the brand. The studio also extended the visual identity to packaging, like the design of the milkshake cups, and promotional materials such as posters and t-shirts. Even a cow character, "Joy Bo," adds another layer of fun to the brand. A Taste of Creativity The JayBe MilkShakes project shows how thoughtful branding and visual identity can create a powerful connection with consumers. Cêpa Studio’s work is a testament to the power of simple yet expressive design. It reminds us that sometimes, all we need is a moment to pause and enjoy the simple things in life. If you’re craving more design inspiration, be sure to explore Cêpa Studio's portfolio. Who knows? It might just spark your next big idea. For more information check out cepa.studio  Branding and visual identity artifacts Tags branding

05/10 — 2025 by abduzeedo Prepare to elevate your mobile experience with a truly captivating wallpaper, born from the innovative capabilities of Figma's groundbreaking Progressive Blur feature.  This creation isn't just a static image; it's an exploration of what I believe will be emerging design aesthetic that we believe holds the potential to set a new trend in the creative community. The image itself presents a simple set of shapes and blurs but translates to a compelling effect of color and light. It features a gradient transitioning from a deep, rich indigo-purple at its base, gracefully moving through vibrant fuchsia and soft rose tones, before dissolving into an ethereal, lighter pink at the top. Central to its visual interest is a dramatic, curved form at the bottom – a luminous, almost glowing semi-circle of soft white light that appears to emanate from within. This element works to create a sense of depth and a serene, ambient glow that is both striking and visually harmonious. What truly distinguishes this piece, however, is its genesis: it was crafted utilizing Figma's new Progressive Blur. Unlike traditional uniform blur effects, this transformative feature allows for a more nuanced and controlled application of blur, enabling designers to create more organic depth and dynamic focal points. Crucially, what once required intricate multi-step processes in tools like Photoshop or reliance on specific plugins to achieve such sophisticated gradients and blurs, is now remarkably streamlined and intuitive within Figma. In this wallpaper, the feature helps enhance the radiant light source, drawing the eye while allowing for a beautifully fluid transition of colors. We see this as a compelling example of how this level of precise control over blur, coupled with its newfound ease of access, could inspire new digital aesthetics and open doors to novel design expressions. Tailored for your phone's display, this wallpaper offers a sophisticated and minimalist backdrop, perfect for those who appreciate thoughtful and contemporary digital art. It’s an invitation to experience a fresh visual language. Download this Progressive Blur creation and integrate a piece of this exciting new design direction onto your device. We eagerly anticipate the incredible wave of creativity this feature will unleash within the design world! Wallpaper sample Download the wallpaper Tags wallpaper

05/07 — 2025 by abduzeedo Explore How&How's fresh branding and visual identity artifacts for Big Cartel, empowering independent artists and small businesses. How&How recently partnered with Big Cartel, the e-commerce platform built for independent artists and small businesses. The goal was a full repositioning and rebrand. Since 2005, Big Cartel has helped creatives sell their work, from woodworkers to ceramicists and tapestry artists, resulting in billions in sales. The online marketplace became crowded, so Big Cartel enlisted How&How to refine its focus and brand presence. The challenge was to show that starting an online store could be simple. Big Cartel offers intuitive tools and affordable plans. The brand needed to reflect this ease and encourage entrepreneurs to take the leap. How&How delivered more than just a visual update. They aimed to give Big Cartel a new energy. The agency positioned the platform as the ideal starting point for new entrepreneurs. The message is clear: no dream is too small, too weird, or too wild to pursue. The resulting identity is described as a "scrapper". It feels authentic and self-made, much like the artists and businesses it serves. Central to the new look is the illustration style. Inspired by ideas jotted down in notebooks, it sets a free-spirited tone. This style is a key piece of the new branding and visual identity artifacts. The brand's voice is punchy and motivating, encouraging members to market their creations. Headlines cut through doubt, reinforcing the platform's straightforward approach. Risograph textures are incorporated, nodding to Big Cartel's indie roots. A rich color palette signals its updated identity and point of difference. Every element works together to build a cohesive world . The updated logo carries the goodwill built over two decades. It reinforces that you don't need to be "picture-perfect" to get your work online . Callum Richards, Senior Designer at How&How, noted the collaborative process. He stated the team was empowered to "take bold risks and think beyond the limits." The result is a brand that respects its indie origins while moving into a new phase. This rebrand showcases how thoughtful design can empower creators. The branding and visual identity artifacts developed by How&How for Big Cartel provide a strong foundation for independent businesses to thrive. Consider exploring the full case study to see how these branding and visual identity artifacts come together. It's a great example of an identity that truly supports its community. For more information check out How&How at how.studio/branding/big-cartel Branding and visual identity artifacts Tags branding

05/06 — 2025 by abduzeedo Explore the thoughtful branding and visual identity project by Nacione™™ for São Paulo's iconic Mercado Livre Arena Pacaembu stadium. São Paulo's Pacaembu stadium holds a special place in the city's heart. It's an iconic spot, full of history and memories for countless people. When the stadium began its renovation under the Allegra Pacaembu concession, later becoming Mercado Livre Arena Pacaembu, there was a clear need for a brand identity that respected its past while looking to the future. This is where Nacione™™ Branding stepped in, taking on the challenge of crafting a visual system for this highly frequented space. The project wasn't just about a new logo. It involved developing a full brand strategy, a distinct visual language, and a comprehensive signage system. The goal was to give the stadium a timeless yet contemporary personality, ensuring its unique character remained clear. Nacione™™ built upon a preliminary concept from the concession competition. They tested this initial idea in various scenarios for the stadium's new phase. This process highlighted the need for a proprietary color beyond black and a language element to bridge the stadium's rich history with a fresh, modern aesthetic experience. The refined branding project features timeless elements. An off-white color serves as a primary base for communication. This light, creamy tone provides a clean foundation. The brand icon is represented sculpturally on the facade, paired with geometric, contemporary typography. This typographic choice is a key element connecting the brand's institutional and advertising presence with the physical space. It's worth noting that the graphic design for the brand and the signage project were developed as independent but harmonious efforts. The signage project referenced the brand identity, aiming for consonance and harmony. The overall restoration project for the Pacaembu Stadium is grounded in historical research, focused on preserving the site's significance without creating false historical records. The visual update seeks to perpetuate the cultural, historical, and social importance of the place, maintaining its form but offering a new visual perception . Adding vibrancy, the new visual language incorporates cheerful, festive, and colorful elements. Rotated objects create personalized compositions, suggesting diverse applications. The complementary colors chosen – orange, pink, and blue – were specifically selected because they are not the colors of São Paulo's main football clubs. This thoughtful choice results in a balanced brand, avoiding club affiliations and enabling a graphic structure that works across digital platforms, social networks, and within the physical spaces of the local operation. A significant part of the visual identity involved the creation of a custom typeface, "Tipografia Pacaembu." The design team recognized the importance of a legible font suitable for various situations, but personality was paramount . Research uncovered a 2016 signage project for Clube do Pacaembu by Fábio Salmoni, which highlighted that the original architectural project included custom block letters for identification. This discovery was crucial in deciding to create a contemporary wayfinding typeface. Typographer Álvaro Franca collaborated on the "Pacaembú" font, basing it on the Art Deco signs found in the stadium's architecture, a style common in São Paulo. Franca's process involved site visits and photographing existing signs. He studied the letterforms to derive the full alphabet, numbers, and punctuation from a sample of about 20 uppercase letters. Designed for signage, the font prioritizes clarity and legibility, even in challenging reading conditions. Details from the original signs, like the unique /N/, /H/, and double /E/ /F/, were preserved, while inconsistencies hindering readability were corrected. The numerals were designed to occupy the same width, useful for tabulating information. The Pacaembu font, like the stadium itself, celebrates Brazilian football – its unique character, movement, landscapes, and colors. Nacione™™ found this font to be the ideal choice, integrating history, affection for the place, and technical quality for diverse applications. The wayfinding system was designed for circulation and navigation throughout the complex, considering the diversity of uses and spatial typologies. Signage includes signs, totems, and suspended panels, organized by area (Swimming pool, Gymnasium, Building, Open Areas, Tennis, and Stadium) while maintaining overall cohesion. The intervention in the space is minimal, focusing on essential elements for intelligent flows that don't disrupt the environment's visual aspect, while ensuring clear messaging based on accessibility maps. Visually appealing images showcasing the stadium's exterior, interior spaces, and various signage elements effectively illustrate the project's execution. The branding and visual identity project for Mercado Livre Arena Pacaembu by Nacione™™ is a masterclass in honoring history while embracing the future. It demonstrates how thoughtful design can revitalize an iconic location, making it feel both familiar and brand new. Explore more of Nacione™™ Branding's work: https://nacione.com/project/pacaembu Branding and visual identity artifacts Tags branding

05/05 — 2025 by abduzeedo Explore Neurosync's calm and cohesive branding and visual identity by Everything Else Practice, designed for accessible mental health. Design work focused on mental health needs to feel right. It needs to be approachable, safe, and clear. That's exactly what the team at Everything Else Practice aimed for with the Neurosync branding and visual identity. This project, featured on Behance, shows a thoughtful approach to a sensitive subject. Neurosync is a mental health company. Their goal is simple: create accessible, stigma-free ways to find psychological well-being. Everything Else Practice, a young Italian design collective, took this mission to heart when developing the visual system. The core idea behind the Neurosync branding is built on clarity, calm, and cohesion. Looking at the design elements, you see this immediately. The identity uses soft typography, a soothing color palette, and minimal graphic shapes. These choices aren't just aesthetic; they reflect the balance and emotional safety Neurosync wants to offer its users. The inspiration for the design came from the rhythm of the human mind. It also drew from the power of gentle communication. This guided the design to work smoothly across different platforms. Whether it's on a website, a mobile app, or printed materials, the branding stays consistent. This consistency helps build trust and approachability at every touchpoint. The visual system includes subtle motion and modular layouts. These elements echo the adaptive nature of mental health care itself. The design language feels restrained but still expressive. It helps create an empathetic space for dialogue and connection, which is crucial for a mental health brand. The visual artifacts shared by Everything Else Practice showcase the system's flexibility. You see the logo used simply on a white background, alongside photography that feels warm and human . The color palette, including a prominent orange and softer tones, feels warm yet calming. The typography, Suisse Int'l , is clean and highly readable, supporting the brand's commitment to clarity. Examples of the branding applied to business cards, social media graphics, and even a t-shirt demonstrate how the system maintains its cohesive feel across various applications. The minimal graphic gestures, like the simple lines forming the logo, are memorable without being distracting. The project effectively shows how a strong branding and visual identity can support a company's mission. For Neurosync, it's about making mental health support feel less intimidating and more welcoming. The design choices by Everything Else Practice directly contribute to this goal. They've created a visual language that speaks of support, understanding, and calm. This work is a great example of how design can make a real difference in how a service is perceived. It shows that even for complex or sensitive topics, a clear, calm, and cohesive visual identity can open doors and build connections. Exploring projects like Neurosync reminds us of the power of thoughtful design. It's not just about looking good; it's about communicating purpose and building trust. You can see the full project and more details from Everything Else Practice on Behance. Branding and visual identity artifacts Tags branding

05/04 — 2025 by abduzeedo Explore the authentic and joyful branding and packaging design for Yim coconut water by Billur Eda Bilgi. Branding and packaging design play a crucial role in connecting with consumers, especially in a crowded market. The visual identity for Yim coconut water, as explained by designer Billur Eda Bilgi of The Working Assembly, offers a look into how design can embody a brand's core values. Founded by two Italians in Thailand, Fede and Marco, Yim was born from a need for natural hydration for their families, seeking an alternative to products with artificial ingredients and added sugars. Their goal was to create 100% natural infusions that families would genuinely enjoy and look forward to. This led to the concept of "Daily Yim," a practice of starting the day with clarity and well-being. The challenge was to create branding and packaging that captured the essence of mindful hydration and communicated Yim's commitment to quality ingredients in a market full of health claims. The new brand identity needed to educate consumers on the importance of mindful hydration. Yim's updated branding is built on authenticity, mirroring its natural ingredients. The visual elements feature lo-fi, unposed photography, aiming to reflect the clarity achieved through proper hydration. A subtle nod to hydration is present in the logo: the "Y" in Yim extends into a teardrop shape, forming the tittle of the "i". Eda also points out a small smirk integrated into the tail of the "Y," referencing the Thai meaning of "Yim," which is "smile." The typography for Yim's headlines takes inspiration from street market sign-painting, honoring the origin of the brand's ingredients. The color palette draws from the vibrant, natural colors of fruits like mangoes, pineapples, limes, and passion fruit. Since coconut is a primary ingredient, the packaging design uses a coconut cream base color, accented with a corresponding color for each flavor. Fruit imagery on the packaging is treated with a flat photocopy effect, creating a dewy, bubbly look. Stamps reminiscent of fruit stickers are used as an educational element to highlight product benefits, adding a handcrafted feel to the branding. Texture is used throughout the design system, aiming to evoke a sense of trust and expertise. The resulting branding and packaging design creates a joyful visual experience that communicates the positive impact of mindful hydration on daily life. The branding and packaging design artifacts showcase the vibrant colors and authentic feel of the Yim brand. Images display the packaging in various contexts, including alongside fresh fruit and in lifestyle shots. The use of bold fruit colors and the subtle design details like the water droplet and smile in the logo all contribute to a cohesive visual identity. The overall design system, with its combination of photography, typography, color, and texture, effectively tells the story of Yim and its commitment to natural, mindful hydration. The branding and packaging design for Yim successfully translates the brand's mission into a compelling visual language. It’s a great example of how considered design can elevate a product and communicate its value effectively to consumers. Explore more of Billur Eda Bilgi's work: Billur Eda Bilgi Branding and Visual Identity Artifacts  

05/01 — 2025 by abduzeedo Dive into the rich illustration history of Charles Dickens's novels with a new digital gallery. Discover Victorian art and storytelling. Stepping into the world of classic literature often brings to mind the words themselves. But for fans of Charles Dickens, the visual side is just as key. His novels weren't just read; they were seen. A new online resource, the Charles Dickens Illustrated Gallery, shines a light on this often-overlooked partnership between author and artist. Think about how we consume stories today. Trailers, movie posters, cover art – visuals draw us in. Back in Victorian times, illustrations served a similar purpose for serial novels. As Michael John Goodman, the creator of the gallery, points out, print shops would display illustrations from the latest monthly part in their windows. This was the Victorian-era trailer, building anticipation and intrigue . Dickens understood this power. He wrote his stories knowing they would be illustrated. He even briefed his illustrators on characters and scenes before writing them, ensuring the visuals were ready for publication . This makes the illustrations more than just pictures; they offer a window into Dickens's creative process and Victorian visual culture. The Charles Dickens Illustrated Gallery brings over 2,100 of these historical illustrations together. It includes the original illustrations for his novels, Christmas books, and collections. You'll also find illustrations from notable editions like the Household Edition and the Library Edition, which features 500 illustrations by Harry Furniss alone . Getting these illustrations online is a process. Goodman describes the tangible nature of scanning the old books – the "whirr and buzz" of the scanner creating a workshop feel. After scanning, the images need digital cleanup in Photoshop to remove signs of age like foxing or staining. Then comes the work of adjusting contrast and brightness so they look their best on modern screens . The concept of a "gallery" is central to the project's design. It echoes those Victorian shop windows, allowing users to browse and contemplate each illustration at their own pace . It's a way to celebrate the artists who contributed so much to the success and reception of Dickens's work. Looking through the gallery, you see the distinct styles of different illustrators. Images like the dramatic scene in or the atmospheric street view in  capture the essence of Dickens's narratives. The detail in illustrations like  or the character portrayal in  highlight the skill involved. Even a seemingly simple image like  from a Christmas book holds historical and artistic value. These illustrations were crucial to how readers first experienced these stories. The gallery encourages users to download, share, and use the illustrations. It's a resource for research, remixing, or simply browsing for inspiration . The goal is to make these important visual artifacts accessible, addressing the frustration of finding poor-quality or missing illustrations in some modern editions . Exploring this collection offers a unique perspective on classic literature and the art of illustration. It reminds us that storytelling is often a multi-sensory experience, where words and images work together to create something lasting. Dive into the gallery and see how illustration shaped the world of Charles Dickens. www.charlesdickensillustration.org  Illustration artifacts  Tags illustration

04/29 — 2025 by abduzeedo Explore PS9's branding and visual identity by Billur Eda Bilgi, blending academic rigor with playful, approachable design. Creating a visual identity for a school is a unique challenge. It needs to speak to kids, parents, and educators all at once. It has to feel trustworthy and academic, but also warm and inviting. Billur Eda Bilgi tackled this balancing act for Public School 9 in Manhattan, and the result is pretty cool. PS9, serving Pre-K through fifth grade, wanted a brand that reflected its focus on a growth mindset and exploration, while still highlighting its academic foundation (Source: Public School 9 PDF). The school even has a cool glass mosaic, "Man In Space" by Vincent Cavallaro, from 1963, celebrating discovery, which sits in the auditorium foyer (Source: Public School 9 PDF). This mosaic was a key piece of inspiration. The Design Approach Billur Eda Bilgi, working with The Working Assembly, aimed to capture this spirit. The goal was to "embody the spirit of exploration while still standing strong as an academic institution first and foremost," says Eda (Source: Public School 9 PDF). The visual identity needed to connect with everyone – parents, teachers, and students – making it feel "youthful and fun yet academic and reliable." (Source: Public School 9 PDF). Ease of use was also critical. Teachers, with their busy schedules, needed a system that was simple and straightforward (Source: Public School 9 PDF). This led to a clean, impactful design built on a simple grid system. Eda notes the grid provides a "strong framework for easy use" and brings a sense of "structure and academic authority" (Source: Public School 9 PDF). Playful Details and Strong Typography The brand incorporates illustrations that celebrate imperfection, with slightly offset outlines and fills creating an intentional misprint effect (Source: Public School 9 PDF). This adds a touch of whimsy and approachability. (Suggest Image 9 showing the various icons). Custom patterns add another layer of playfulness. Eda explains these patterns use brush styles that reference materials found in a classroom, making the brand feel tied to the school itself (Source: Public School 9 PDF). (Suggest Image 11 showing the pattern with the book). The color palette is vibrant, featuring shades like Off-White, Mint, Cotton Candy, Sunshine, Sky, Green Grape, Cantaloupe, and Lavender (Source: Public School 9 PDF). This palette, combined with the patterns and illustrations, brings the playful energy. (Suggest Image 4 showing the color palette). Typography grounds the brand in academia while maintaining approachability. The system uses two headline fonts: Mackinac by P22, a serif font described as academic yet approachable, and Nichrome by Mass-Driver, a bold sans serif (Source: Public School 9 PDF). Eda chose Nichrome partly because it references 1970s/80s sci-fi paperbacks, a subtle nod to the school's space mosaic (Source: Public School 9 PDF). (Suggest Image 6, 7, or 8 showing the typography in use for events). Bringing the Brand to Life The new visual identity is seen across various applications, from welcome signage that pops (Suggest Image 1) to t-shirts that kids can wear with pride (Suggest Image 2). It appears on open house invitations (Suggest Image 3), yearbooks (Suggest Image 5), social media graphics (Suggest Image 6, 7, 8), and even merchandise like pins and hats (Suggest Image 9, 10, 13). The website also reflects the updated look (Suggest Image 12). The result is a visual identity that successfully balances the fun and exploratory nature of elementary school with the necessary seriousness of an academic institution. It's simple, striking, and effectively communicates PS9's values to its community. This project shows how a thoughtful visual identity can truly capture the essence of an organization, even something as dynamic as a public school. It’s a great example of how design can be both functional and full of personality. Want to see more of Billur Eda Bilgi's work? Check out their portfolio at https://edabilgi.com/ Branding and Visual Identity Artifacts Tags branding

04/25 — 2025 by abduzeedo Explore Noi café's cozy branding by true agency. Warm colors & embracing illustrations create a unique visual identity. Ever walked into a place and just felt... welcomed? Like a warm hug? That's the feeling Chisinau-based true agency aimed to capture with their branding and visual identity work for "Noi," a café whose name translates to "us" or "beside us." And looking at the results, they nailed it. This isn't just about serving coffee; it's about creating a space that embraces you. More Than Just Coffee The core idea behind Noi is simple but powerful: warmth, comfort, and connection. The design team at true agency didn't just slap a logo on a cup; they built an entire sensory experience around this concept. It starts with the name itself, "Noi," immediately setting a tone of community and togetherness. The visual language flows directly from this core idea. Forget stark minimalism or overly slick corporate vibes. Noi feels human, approachable, and genuinely caring. Colors and Connection The color palette is the first clue. Soft, natural tones – warm brown, gentle cream, clean white – instantly bring to mind the comforting colors of coffee, cozy blankets, and moments of calm. It’s an earthy, grounded selection that feels instantly relaxing. Then there's the logo. It combines simple, handwritten-style typography with a beautiful illustration: an open hand. This isn't just a graphic; it's a symbol. It speaks directly to the café's mission – offering care, connection, and that welcoming gesture. It’s friendly, unassuming, and memorable. Visual Identity That Embraces Where the branding truly shines is in its application. The branding and visual identity extend far beyond the logo. True agency developed a series of simple, line-drawn illustrations depicting people embracing. These aren't complex artworks, but their emotional resonance is clear. You see these gentle figures on coffee cups, takeaway bags, and even subtly integrated into the café's environment. Each illustration reinforces the central message: Noi is a place to connect, to feel comfortable, to feel at home. It’s a constant, gentle reminder of the café’s welcoming spirit. This approach cleverly merges a clean, modern aesthetic with deep emotional warmth. The typography is clean, the layouts are uncluttered, but the hand-drawn elements and earthy tones prevent it from feeling cold or impersonal. It strikes a beautiful balance. Building a Feeling Ultimately, the branding for Noi succeeds because it’s holistic. Every element, from the name and logo to the color palette and illustrations, works together seamlessly. It supports the café's positioning not just as another coffee shop, but as a community hub – a place to slow down, connect, and enjoy a moment of comfort. The signage, the interior details, the packaging – it all whispers the same message of welcome. You don't just get a coffee at Noi; you get an experience wrapped in a feeling of belonging. It’s a great example of how thoughtful branding and visual identity can translate an abstract feeling like a "hug" into a tangible, relatable brand experience. It makes you think about how often branding aims for "cool" or "edgy," sometimes forgetting the simple power of warmth and human connection. Noi reminds us that sometimes, the most effective design is the one that simply makes people feel good. Designed by: true agency (https://www.instagram.com/trueagency.md/) Branding and visual identity artifacts | Tags branding

04/27 — 2025 by abduzeedo Explore the vibrant, playful branding and packaging design for Scandy Skincare by Classmate Studio. Stepping into the world of youth skincare, Scandy Beauty brings a burst of color and fun. This Scandinavian brand, with a global reach, is all about ditching old beauty norms and celebrating who you are. Think inclusivity, self-expression, and giving the next generation the power to embrace their unique look. Classmate Studio teamed up with Scandy to whip up a visual identity and webshop that perfectly captures this joyful vibe. The look and feel of Scandy are seriously inspired by candy. It's all about uplifting, colorful, and bubbly shapes that just feel fresh and fun. You see these elements throughout the branding and packaging design artifacts. The shapes are instantly recognizable and add a playful touch to every product. Color Palette and Typography The color palette is bright and diverse, a direct nod to celebrating variety and individuality. This isn't a one-size-fits-all brand, and the colors make that clear. Alongside the vibrant colors, the typography keeps things clean and elegant. It's a nice balance between playful visuals and a refined presentation. Packaging Details Let's talk packaging. The designs continue the candy-inspired theme with colorful shapes and a clear, elegant typeface for product information. For instance, the "Spot the F Off Invisible Blemish Patches" packaging features the bubbly shapes and concise text like "Evicting unwanted guests. one patch at a time". Even the details like the barcode and expiration date are integrated cleanly. From the serum bottles to the patches, the branding is consistent and engaging. The visual identity extends to their online presence too, with an engaging webshop that reflects the brand's spirit. The overall design creates a cohesive and inviting experience for the target audience. More Than Just Packaging What Classmate Studio has done with Scandy Skincare is a great example of how branding and packaging design can tell a story. It's not just about putting a label on a product; it's about creating a whole universe that resonates with the brand's values of inclusivity and self-expression. The candy-like inspiration translates into a feeling of joy and approachability. [Suggested Image: Image 5 - Side-by-side images showing a Scandy product outside and a flat packaging design] It's a reminder that design can be a powerful tool to connect with people and make them feel seen and celebrated. The vibrant visual identity and engaging packaging make Scandy Skincare stand out. Check out more work from the studio behind this sweet branding: Classmate Studio Credits Photography: Silja Minkkinen Client: Scandy BeautyBranding and packaging design artifacts

04/28 — 2025 by abduzeedo Explore how Fugitiva captured Mexico's skies in the beautiful packaging design for gourmet snack brand Cuatro Cielos. Designers often look to unexpected places for inspiration. For the gourmet snack brand Cuatro Cielos, the creative team at Fugitiva turned their gaze upwards, drawing directly from the dynamic beauty of Mexico's skies. This approach resulted in a visual identity and packaging design that feels both grounded and ethereal. Cuatro Cielos aims to elevate everyday snack moments into something more. Fugitiva's task was to translate this idea into a tangible visual language. Their primary source? The four distinct skies experienced throughout the day: dawn, midday, dusk, and night. Hues Reflecting Flavors The design team meticulously observed the shifting colors of the sky. They built a visual system where each sky's palette correlates with specific ingredients and flavors of Cuatro Cielos' products. This connection enhances the sensory experience and deepens the brand story. Dawn's soft yellows, blues, and intense oranges and golds mirror the gentle awakening of flavors. Think of the comforting warmth found in toasted oats or the sweet sparkle of crystallized nuts. The packaging for products like artisanal granola might feature these warm, transitioning hues. Midday's pure, unwavering azure embodies the clean essence of select ingredients. Light and airy elements, perhaps found in flour mixes for hotcakes, are represented by this clear blue sky. Dusk brings a fiery serenade of vibrant oranges, pinks, purples, and lilacs. This palette reflects an exciting dance of flavors, like the bold heat of chili meeting the richness of roasted nuts. Spicy almond or cashew products could live within this visually dynamic packaging. Night's deep indigo and black, dotted with starlight, evoke profound and delicate notes. Dark chocolate products, inspiring wonder, find their home in this enigmatic, darker design. Crafting the Experience The packaging design artifacts showcase this thoughtful application of color and pattern. Each pouch or container becomes a small canvas, telling a part of the sky's story and hinting at the flavor within. The consistent branding across different products, while utilizing varied sky palettes, creates a cohesive yet diverse family of goods. This project highlights how looking beyond conventional design tropes can lead to truly unique packaging design. By grounding the visual identity in a natural, relatable phenomenon like the sky, Fugitiva created a brand that feels authentic and evocative. It’s a strong reminder that inspiration is everywhere, sometimes just above our heads. Exploring how natural elements can inform your next packaging design project might just lead to something beautiful. Find more inspiring work from Fugitiva at https://fugitiva.co/. Packaging design artifacts Tags packaging design