06/15 — 2025 by abduzeedo Explore Palantis' sleek branding and visual identity for MP2E Solutions, showcasing thoughtful design and industry-specific color palettes. In the dynamic world of industrial design, a brand's visual identity must clearly communicate its expertise and innovation. Palantis, a branding, design, and strategy studio based in Nantes, recently tackled this challenge for MP2E Solutions. The result is a sleek, adaptable, and cohesive visual system that truly reflects the company's position and know-how. MP2E Solutions specializes in distributing Hauschild planetary mixers and equipment, acting as the exclusive distributor of these highly technical machines for nearly a decade. These Speed Mixer™ machines are renowned for their versatility, capable of mixing, pulverizing, and degassing, serving vital functions across the pharmaceutical, food, medical, and electronics sectors. To usher in a new era, MP2E Solutions commissioned Palantis to refresh its entire visual identity. The Hyphen: A Symbol of Solutions Palantis built the core of the new visual system around the hyphen in "MP2E-Solutions". This seemingly small detail carries significant weight, symbolizing the connection between "MP2E"—an acronym for Mélangeur Planétaire Emmanuelle Etiemble—and "Solutions," representing the company's comprehensive range of services, products, and client support. This thoughtful integration of the hyphen into the graphic language creates a strong and recognizable visual identity. The brand’s new visual identity extends beyond just the logo. Palantis developed a flexible system through the interplay of symbols and a carefully chosen color palette. Each color was intentionally selected to evoke the specific industries MP2E Solutions serves, strengthening the brand's presence within its diverse ecosystem. For example, a vibrant green might represent the pharmaceutical industry, while a deep blue could signify the electronics sector. This allows for endless variations while maintaining clear brand identification and visual consistency. A Cohesive Visual Language An integral part of this branding and visual identity overhaul included the development of a dedicated iconographic system. This system helps structure and clarify information across various communication channels, ensuring that MP2E Solutions' message is always clear and organized. From digital platforms to printed materials, the new design elements work in harmony. Palantis' work on MP2E Solutions is a testament to the power of meaningful design and transformative solutions. They believe in crafting tomorrow's story today, and this project exemplifies that philosophy. The refreshed branding not only accurately reflects MP2E Solutions' expertise but also sets them apart as a forward-thinking industrial leader. The meticulous attention to detail, from the symbolic hyphen to the industry-evoking color schemes, showcases Palantis' deep understanding of branding and visual identity. Their approach ensures that MP2E Solutions is well-positioned for its new era, with a visual language that speaks volumes about its commitment to building the future by mixing materials. Discover more of Palantis' inspiring work at www.palantis.fr. Branding and visual identity artifacts Tags branding

06/12 — 2025 by abduzeedo Explore "100 Beste Plakate 24," a stunning yearbook by Tristesse and Slanted Publishers. Dive into cutting-edge editorial design and visual identity. Design enthusiasts, get ready to dive into the latest from the German-speaking design scene. The "100 Beste Plakate 24" yearbook offers a compelling showcase of contemporary graphic design. It's more than just a collection; it's a deep exploration of visual identity and editorial design. This yearbook, published by Slanted Publishers and edited by 100 beste Plakate e. V. and Fons Hickmann, is a testament to the power of impactful poster design. The design studio Tristesse from Basel took the reins for the overall concept, delivering a fresh and cheeky aesthetic that makes the "100 best posters" feel like leading actors on a vibrant stage. Their in-house approach to layout, typography, and photography truly shines. Unpacking the Visuals The book's format (17×24 cm) and 256 pages allow for large-format images, providing ample space to appreciate each poster's intricate details. It includes detailed credits, content descriptions, and creation contexts. This commitment to detail in the editorial design elevates the reading experience. One notable example within the yearbook is the "To-Do: Diplome 24" poster campaign by Atelier HKB. Designed under Marco Matti's project management, this series features twelve motifs for the Bern University of the Arts graduation events. These posters highlight effective graphic design and visual communication. Another standout is the "Rettungsplakate" by klotz-studio für gestaltung. These "rescue posters," printed on actual rescue blankets, address homelessness in Germany. The raw, impactful visual approach paired with a tangible medium demonstrates powerful design with a purpose. Beyond the Imagery Beyond the stunning visuals, the yearbook offers insightful essays and interviews on current poster design trends. The introductory section features jury members, their works, and statements on the selection process, alongside forewords from the association president and jury chair. This editorial content offers valuable context and insights into the evolving landscape of graphic design. The book’s concept playfully questions the seriousness and benevolence of the honorary certificates awarded to the winning designers. This subtle irony adds a unique layer to the publication, transforming it from a mere compilation into a thoughtful commentary on the design world itself. It's an inspiring showcase of the cutting edge of contemporary graphic design. The Art of Editorial Design "100 Beste Plakate 24" is a prime example of exceptional editorial design. It's not just about compiling images; it's about curating a narrative. The precise layout, thoughtful typography choices, and the deliberate flow of content all contribute to a cohesive and engaging experience. This book highlights how editorial design can transform a collection of works into a compelling story, inviting readers to delve deeper into each piece. The attention to detail, from the softcover with flaps to the thread-stitching and hot-foil embossing, speaks volumes about the dedication to craftsmanship. This is where illustration, graphic design, and branding converge to create a truly immersive experience. Final Thoughts This yearbook is a must-have for anyone passionate about graphic design and visual identity. It offers a fresh perspective on contemporary poster design, highlighting both aesthetic excellence and social relevance. The detailed insights into the design process and the designers' intentions make it an invaluable resource. Pick up a copy and see how impactful design can be. You can learn more about this incredible work and acquire your copy at slanted.de/product/100-beste-plakate-24. Editorial design artifacts Tags editorial design

06/05 — 2025 by abduzeedo Explore the vibrant branding and visual identity of Leiria Film Fest 2025, designed for broad appeal and lasting impact. The 12th edition of the Leiria Film Fest, held from May 19-25, 2025, presented an opportunity for a compelling visual refresh. Paulo Graça, known as Senhor Paulinho, embraced a design philosophy that is both vibrant and inclusive, setting a new standard for film festival branding and visual identity. His work reflects cinema's power to captivate audiences across generations. This approach moves beyond simple promotion. It seeks to forge an emotional connection, celebrating cinema's universal appeal. Senhor Paulinho's graphic concept uses an illustrative, almost "naive" aesthetic. This choice relies on simple shapes and hand-drawn lines. These elements evoke the spontaneity seen in children's drawings. They also recall the classic texture of film stock. This handcrafted feel bridges the gap between creating art and imagining stories. These two acts are central to both filmmaking and drawing. Such a visual identity extends beyond mere aesthetics. It serves a deeper symbolic purpose: inviting all ages into the cinematic experience. It creates an accessible and emotionally resonant graphic universe, paying tribute to projection, the moving image, and cinema's visual memory. The visual elements were designed for versatility. They scale across various platforms without losing impact. From printed materials like posters and programs to digital banners, festival merchandise, and venue signage, the branding remains cohesive. This adaptability ensures a strong visual identity throughout all communication stages. The imagery, featuring bold eyes and abstract film-like motifs, resonates with the festival's focus on competitive and special sessions, children's events, and even an after-party. This comprehensive branding and visual identity strategy aims to do more than simply advertise an event. It aims to spark curiosity and foster emotional engagement. It celebrates cinema's enduring ability to unite, inspire, and ignite imagination. The design extends an open invitation, welcoming everyone to a shared cultural experience that is both joyful and profound. It reinforces the festival's commitment to community and the arts. The success of the Leiria Film Fest's visual identity lies in its ability to communicate warmth and accessibility while maintaining a sophisticated design language. It is a testament to how thoughtful branding can elevate an event, making it more memorable and inviting. This project provides a valuable case study for designers seeking to create impactful and inclusive visual narratives. Graphic Design by Paulo Graça a.k.a. Senhor Paulinho. Visit his work at https://paulograca.com/en/projects/leiria-film-fest-2025. Branding and visual identity artifacts  Tags branding

06/03 — 2025 by abduzeedo Explore the impactful branding and visual identity for Culture & Community Power Fund by Outside. See how design elevates community action. Hey creatives! Let's dive into some truly inspiring work today. Our friends at Outside, a global design and tech studio based in Kathmandu, recently rolled out a fresh brand and website for the Culture & Community Power Fund (C&CPF). This project isn't just about aesthetics; it's about design with a deeper purpose. Crafting a Visual Voice for Community Power C&CPF champions grassroots organizations. They focus on communities most affected by systemic oppression. Their mission involves direct funding, sharing resources, and building networks. Outside's goal was clear: uplift grantee work, create a wisdom hub, and clarify culture's role in social action . Elizabeth Lepro, Editorial Lead at Outside, shared that the project expanded their understanding of "culture." They aimed to visually inject the celebratory and communal aspects of shared spaces, rituals, stories, and traditions throughout the brand . This passion shines through in the final output. The Ampersand: A Symbol of Collaboration One standout element in C&CPF's new branding and visual identity is the ampersand (&). Outside emphasized this symbol in the logo, a direct nod to C&CPF's collaborative ethos. What's really clever is how they rendered the ampersand in various fonts. Each typeface reflects the diverse visions of C&CPF's partner-grantees. For instance, the rounded Akaya Kanadaka typeface conveys the joyful spirit of culturally infused community power building. Pilowlava, another typeface, speaks to a grantee-partner's work in urban farming and sustainability . It's a subtle yet powerful way to represent unity in diversity. Gritty, Bold, and Inviting Visuals Established in 2022, C&CPF is relatively new. They wanted to avoid looking overly traditional. Outside delivered a gritty, bold aesthetic, drawing inspiration from protest signs and zines. Snappy animations complement this vibe. They even provided image frames to unify varying aesthetics from featured organizations. The chosen color palette is a rich blend of orange, purple, yellow, black, and white. This combination expresses warmth and invitation, perfectly aligning with the Fund's focus on people and communities. The brand incorporates vibrant photography, showcasing scenes like festivals, local games, and urban farms. Bridging the Knowledge Gap Beyond the visual, Outside also provided copywriting and narrative support. They made sure the site explains "community power building" in accessible language. The "What is Community Power Building?" page breaks down basics, relevant vocabulary, and context. It clarifies that culture extends beyond art and music, encompassing traditions, stories, rituals, and shared spaces. A key feature is the "Knowledge Commons," a custom-built resource library. It serves both experienced practitioners and newcomers, fostering shared wisdom. This hub even accepts submissions, allowing C&CPF team members to edit and publish them. This project by Outside is a fantastic example of how thoughtful branding and visual identity can empower a mission. It shows that design isn't just about looking good; it's about building understanding, fostering connection, and driving meaningful change. What aspects of this purposeful design resonate most with you? Explore more of Outside's work and the Culture & Community Power Fund's initiatives to see how design can truly make an impact. Learn more about Outside's work Branding and visual identity artifacts Tags branding

06/02 — 2025 by abduzeedo Explore how andstudio created a unified, nature-inspired branding and visual identity for Mana Hotels, blending luxury with authentic connection. Hey fellow creatives! Ever dive into a project that just clicks? Where the core idea shines through every design choice? That’s exactly what happened with Mana Hotels' unified brand identity, a beautiful piece of work by andstudio. It's a masterclass in how thoughtful branding and visual identity can truly elevate an experience. Mana Hotels isn't just another luxury escape. It’s an apartment-style hotel and wellness retreat, redefining relaxation by blending nature with well-being. Think seaside tranquility in Palanga or spa serenity in Druskininkai. The challenge for andstudio was clear: how to create a unified brand identity that resonates across diverse locations and audiences, while still feeling authentic and personalized. The Sun's Embrace: A Core Inspiration The design team at andstudio found their anchor in the rhythm of the sun. This natural cycle, from dawn to twilight, became the central inspiration. It's a smart move. The sun-inspired logo isn't just pretty; it represents vitality, blending luxury with approachability. This focus on a natural, constant element grounds the entire visual language. Color Palettes: Reflecting Local Soul One of the standout elements in this branding and visual identity project is the use of distinct color palettes for each location. For Palanga, the branding reflects the sunlit coast, evoking a bright, airy feel. In contrast, Druskininkai's palette captures the shift from day to night, aligning with the spa's focus on tranquility and restful sleep. You can see this subtle yet impactful differentiation in the visual identity artifacts. It’s a clever way to maintain unity while celebrating local character. Beyond the Logo: A Holistic Experience The branding extends far beyond a simple logo. It’s a comprehensive system that includes motion design, signage, and stationery. Look at the subtle branding on the stationery, like the "Hey Hepy, see you at the pool!" note, or the refined packaging elements. Even the robes feature the Mana logo. This consistent visual language, paired with authentic photography of peaceful moments, highlights a retreat centered on genuine human connection and relaxation. It’s about creating an overall soothing and luxurious experience that nurtures mind, body, and soul. Mana’s approach to branding and visual identity truly emphasizes human connection and a deep understanding of modern-day stresses. They’ve successfully bridged the gap between a service-oriented approach and a family-oriented atmosphere, creating a unique value proposition. This project by andstudio reminds us that great design isn't just about aesthetics; it's about understanding the core essence of a brand and translating that into a cohesive, meaningful visual story. It's about creating a feeling, an experience, and a connection that resonates deeply with the audience. Want to see more of their inspiring work? Check out andstudio's portfolio directly on Behance. Branding and visual identity artifacts Tags branding

05/27 — 2025 by abduzeedo Explore Carlos el Rojo's "Visual Games" — a masterclass in illustration, wit, and conceptual design. Discover his unique approach to visual storytelling. Hey, design enthusiasts! Today, let's dive into the captivating world of Carlos el Rojo, an illustrator whose work truly embodies the spirit of playful yet profound visual communication. His series, aptly titled "Visual Games," offers a fresh perspective on how ideas can take shape with minimal fuss but maximum impact. Carlos el Rojo, a celebrated illustrator, approaches his creations as "small visual ideas, quick to execute, but with a twist". These aren't your typical commissioned pieces. Instead, they are a testament to his dedication to "training the eye and saying something meaningful with as little as possible". This philosophy resonates deeply with anyone passionate about concise and powerful illustration. The Spark of Inspiration The journey into "Visual Games" began for Carlos after a transformative workshop with Javier Jaén. This experience, as he describes, "helped me unlock something". It fostered a habit of embracing ideas without overthinking, allowing for a fluid, organic creative process. This approach is something many designers can relate to—the freedom to just go with it when inspiration strikes. His work often carries layers of meaning. Sometimes it is ironic, sometimes poetic, and occasionally, it might even be a little uncomfortable. Yet, each piece shares a common thread: "they're made with curiosity and without pretense". This genuine curiosity is what makes his illustration so compelling. Each "game" is a lesson in visual identity and concise storytelling. They are not just pretty pictures; they are small puzzles, contradictions, or metaphors that challenge the viewer to think beyond the obvious. This approach to illustration is a masterclass in making every element count. The Power of Play Carlos el Rojo's "Visual Games" serve as a potent reminder that design, at its core, is about problem-solving and communication. By embracing curiosity and letting ideas flow, he creates work that is both engaging and thought-provoking. His illustrations are a testament to the power of a simple idea executed with precision and a touch of genius. For more inspiration and to explore his full portfolio, be sure to visit Carlos el Rojo's official website: carloselrojo.com and his Instagram. Art and illustration artifacts Tags art illustration

05/29 — 2025 by abduzeedo Explore NOUMENON LAB's unique branding and visual identity. A deep dive into design that blends art, tech, and philosophy. Hey, fellow design enthusiasts! Let's talk about a project that's been on our minds, a true standout in the world of branding and visual identity: NOUMENON LAB. This isn't just another accessory brand; it's a deep dive into conceptual design, rooted in Kantian philosophy. Think "noumenon"—what exists beyond our perception—and you're already grasping the brand's core. Thiago Rocha (Brazil), Enrique R. (Portugal), and ROCHA Studio teamed up for this exploration. Their work transcends typical product design, aiming to spark inquiry and reflection. It's a blend of art, technology, and human connection, all wrapped up in a sleek package. Concept Meets Aesthetic The aesthetic here is minimalist but conceptually rich. Every curve, line, and interaction is intentional. It invites you to look closer, to see beyond the obvious. This approach isn't just about pretty visuals; it's about drawing you into a deeper experience. The goal is clear: communicate through design, yes, but also ignite a sense of wonder. Crafting a Visual Identity The team describes their visual identity as "timeless futurism." That's a powerful phrase, isn't it? It means the branding is sleek, adaptable, and impactful. It strikes a balance between high-concept design and technological sophistication. Whether you're looking at their symbols, typography, or overall layout, the brand feels both cutting-edge and, well, inevitable. It’s rooted in clarity, yet open to interpretation. Consider the images that showcases the "NOUMENON™ LAB" logo with the tagline "TOMORROW IN ITSELF," often set against stark, intriguing backdrops. This reinforces the futuristic yet grounded feel. In the artifacts below, we see a close-up of someone wearing the eyewear, highlighting the product's sleek lines and reflective surfaces, which perfectly embody the brand's aesthetic. Designing for Visionaries Who is NOUMENON LAB for? It's for thinkers, creators, and visionaries. These are the folks who don't just accept the world as it is; they imagine what it could be. The brand acts as a vessel for forward-looking individuals. They resonate with ideas of discovery, transformation, and boundary-pushing design. The messaging, like "WHERE INNOVATION MEETS ART", speaks directly to this audience, emphasizing the fusion of creativity and progress. Even the simple tote bag with its bold orange and white geometric design and prominent "NOUMENON LAB" text, reinforces this strong, artistic branding. The, "Noumenon is a design philosophy brought to life—a brand rooted in the unseen forces that shape our world. Every design tells a story—crafted not just to be seen, but to be experienced and understood." This captures the essence of their branding and visual identity: it's an exploration of what's possible when imagination meets precision. The Takeaway NOUMENON LAB is a masterclass in how a strong concept can drive exceptional branding and visual identity. It’s a reminder that design isn't just about aesthetics; it's about philosophy, connection, and pushing boundaries. It's a call to look beyond the surface and embrace the extraordinary in the everyday. Want to dive deeper into this fascinating project? Explore more of Thiago Rocha's work and the NOUMENON LAB project at https://rochabranding.com/projects/noumenonlab. Branding and visual identity artifacts Tags branding

05/28 — 2025 by abduzeedo Explore Italia Grace, a graphic novel by Keva Epale. Discover its unique illustration, branding, and character-driven story. Ever wonder how a creative project truly finds its voice? Sometimes, the initial spark leads to an entirely new direction. That's the journey of "Italia Grace," an upcoming graphic novel by Keva Epale. It's a fascinating example of how illustration, branding, and storytelling evolve. The Genesis of a Vision "Italia Grace" began as a food project. Yet, as Keva Epale started developing her first character, Fabiola, the concept expanded. Fabiola's essence demanded a richer narrative, a world of her own. This shift highlights the organic nature of creative development. It shows how characters can truly drive a project's scope. Initially, the focus leaned towards wine for an Italian theme. However, Epale, as the author and illustrator, realized this didn't align with her personal non-drinking lifestyle. The narrative needed authenticity. This led to a pivotal change: the star became hibiscus. This vibrant flower, with its natural healing properties, resonated deeply with Epale's daily life. Her personal connection to hibiscus infusions, prepared by her mother, brought a genuine touch to the story. This personal anecdote, woven into the narrative, makes the project feel incredibly human. Crafting a World Through Illustration The graphic novel centers on Fabiola's journey. She's building a world around a restaurant, a unique recipe, and a strong value proposition. This world is populated by a rich cast of characters. We meet Pearl, the best friend; Reeny, the iconic bird; Raphaël, the architect; and Sofia, "La Milanaise," a journalist and ceramic artist. Even Jinny, a violinist turned wine journalist, joins the growing support team. Each character, through Epale's illustrations, becomes a centerpiece, enjoying the food and delicacies from "Italia Grace.". The illustrations themselves are a masterclass in visual storytelling. Consider the vibrant image showcasing Fabiola with hibiscus drinks, alongside keywords like "hibiscus plays audacity." This visual instantly conveys the project's playful and bold spirit. The graphic elements, like the arrows pointing to "Paris, Milan, Dakar & More," hint at Fabiola's global journey. Branding Beyond the Obvious The branding for "Italia Grace" is subtle yet effective. The shift from wine to hibiscus is a key branding decision. It positions the project around health and natural beauty, moving away from a more common theme. This choice reflects a unique value proposition. The graphic explicitly stating "This is not Wine," reinforces this branding message. It's a clear, concise statement that sets the tone. The visual representation of the "Venue" offers a glimpse into Fabiola's restaurant. The simplistic, almost isometric illustration, with "Italia Grace" emblazoned on top, gives a clear sense of place. It's a clean, inviting design that sparks curiosity. Fabiola's Journey: A Visual Narrative The "Fabiola in 6 Objects" illustration is a clever way to introduce her character through visual metaphors. Objects like a "menu TOOLKIT," a mirror ("le passage"), and a suitcase ("La Valise") offer insights into her aspirations and journey. This visual toolkit helps readers connect with Fabiola on a deeper level. The "La Valise" illustration further emphasizes her travels, adorned with stickers from Lisbon and Los Angeles, signifying "THE DEPARTURE." "Italia Grace" is more than just a graphic novel; it's a "build-in-public experiment". Keva Epale shares the story's evolution, context, and ideas through each post. This transparency offers a unique look into the creative process. It's a testament to passion and dedication. A Journey Worth Following Keva Epale's "Italia Grace" is a compelling example of how a designer's personal experiences and evolving vision can shape a truly unique project. The vibrant illustrations and thoughtful branding create an engaging narrative. It's a reminder that the most impactful design often comes from a place of authenticity. Explore more of Keva Epale's inspiring work and the ongoing journey of "Italia Grace" on her Instagram: https://www.instagram.com/kevaepale/ Illustration artifacts Tags illustration

05/26 — 2025 by abduzeedo Explore the award-winning "Bike For Brain Health" project. See how dynamic art direction and branding create a powerful visual identity for a cause. Every so often, a design project comes along that truly resonates. It's more than just aesthetics; it's about conveying a powerful message. The "Bike For Brain Health" conceptual system is one such example. This annual event supports dementia research and care. Its visual identity, crafted by designers Zoë Boudreau and Jesse Shaw, offers a masterclass in thoughtful art direction and branding. A Dynamic Visual Concept The core of this system is a bike. But not just any bike. This one "shifts and morphs," adapting to its environment. This dynamic quality is key. It reflects the disorientation dementia can cause. Yet, it also shows the determination needed to find a path forward. This clever visual metaphor is instantly recognizable. It forms the backbone of the entire brand. Branding in Action: Posters and Beyond Great branding extends across all touchpoints. Boudreau and Shaw's work shines here. The morphing bike graphic is not static. It transforms into a framing device. This highlights participants in photos. It also serves as a wayfinding element during the event. Consider the poster series. Each poster features a different configuration of the bike. The consistent messaging, "Help us slow the race against dementia," ties them together. This repetition reinforces the cause. It also showcases the versatility of the core visual. This thoughtful art direction ensures brand recognition. Engaging Across Platforms In today's world, digital presence is vital. The "Bike For Brain Health" system translates seamlessly. Social media mockups show the bike graphic framing real participants. This personalizes the cause. It makes the abstract concept relatable. The visual identity adapts, maintaining its impact on smaller screens. This demonstrates strong UI/UX thinking, even in a conceptual stage. Beyond social, the system considers practical applications. Wayfinding signage, like the "Check in Here" poster, uses the bike graphic. It guides attendees. A mobile app screen also features "The 50KM Route" outlined by the bike's morphing lines. This shows how illustration and graphic design can serve functional purposes. It's about more than just looking good; it's about guiding and informing. The Power of Thoughtful Design This project, which won gold in the Young Lions competition's design category, proves a point. Effective art direction and branding can elevate a cause. It connects with people emotionally. The "tangled yet recognizable" bike reflects complex themes. It speaks to both struggle and hope. This human-centered approach is what makes design truly powerful. It's a reminder that visual identity isn't just about a logo. It's about a story, a feeling, and a call to action. To explore more about this inspiring project and the designers behind it, visit Zoë Boudreau and Jesse Shaw's portfolio at https://boudreaudesigns.com/bike-for-brain-health-design-system. Art direction and branding artifacts

05/21 — 2025 by abduzeedo Explore SOMA's evolving branding and visual identity by Made by Ruda. A modular system reflecting architectural logic and adaptability. Hey, fellow creatives! Let's dive into a project that truly stands out in the world of branding and visual identity. We're talking about the SOMA Visual Identity, crafted by the talented team at Made by Ruda. This work, featured on their website, showcases a thoughtful approach to design that mirrors an architectural studio's evolving nature. A Foundation in Contrast SOMA, an architecture studio based in Buenos Aires and Valencia, needed an identity to match their unique, multidisciplinary style. Their work blends brutalist elements with a playful adaptability. Made by Ruda took this contrast and ran with it, creating a system that's both sharp and soft, modular yet messy. It's built to shift, just like SOMA's spaces and ideas. Deconstructing the Typographic Form The core concept began with a typographic exercise. Made by Ruda deconstructed the four letters of "SOMA" into modular, softened geometric forms. These pieces became the building blocks for a flexible system. Think of it as architectural logic applied to a logomark and iconography. You can see these modular elements at play in the "Branding and visual identity artifacts" section of their project overview (Page 1, SOMA Visual Identity by Made by Ruda.pdf). Core Values in Design This modular identity isn't just a pretty face; it expresses SOMA's fundamental values: Collaboration: Interdependent parts form a coherent whole, much like a team working together. Disruption and Innovation: Traditional typographic rules are broken, pushing boundaries. Flexibility: The structure can evolve while keeping its core essence intact. Made by Ruda also chose Wix Madefor Text as a supporting typeface. Its clarity and graphic neutrality provide a nice contrast to the expressive logomark (Page 1, SOMA Visual Identity by Made by Ruda.pdf). This choice highlights the dynamic interplay within the brand. Visualizing Adaptability Take a look at the various applications within the project. The provided PDF (SOMA Visual Identity by Made by Ruda.pdf) offers glimpses into how this system adapts. From the abstract geometric compositions to the subtle branding on a vest or a building facade, the identity maintains its integrity while transforming. The mark overlaid on a building, for instance, clearly demonstrates its architectural inspiration and adaptability. The identity feels dynamic and shape-shifting. It's a testament to how a well-conceived branding and visual identity can truly embody a company's philosophy. It’s not just a logo; it’s a living, breathing system. The Power of Modularity What Made by Ruda achieved with SOMA is a prime example of how modular design can create a truly adaptable and memorable brand. It speaks to the idea that design shouldn't be static, especially for a studio that prides itself on evolution. This project serves as a fantastic source of inspiration for anyone looking to build a flexible and impactful brand. Want to see more of their incredible work? Check out Made by Ruda's official website: https://www.madebyruda.com/ Branding and visual identity artifacts Tags branding

05/20 — 2025 by abduzeedo Discover Coolbeans' vibrant branding and visual identity. See how fresh aesthetics redefine sober social experiences with captivating design. Gen Z is setting a new trend for social gatherings, stepping away from alcohol and drugs. This shift has opened a unique opportunity for businesses like Coolbeans, which is redefining sober spaces as vibrant and lively places to hang out. They offer delicious caffeinated beverages in an environment that feels effortlessly free and youthful.   A Fresh Aesthetic and Playful Tone The brand identity and art direction, led by Sarah See, embrace a fresh, youthful aesthetic. See's approach to language is notably "tongue in cheek and not too serious," adding a playful touch to the brand's voice.   The design utilizes stark white as a backdrop, which makes the logo pop and subtly hints at the clean, sharp flavors of their drinks. This minimalist approach creates a striking visual impact.   The Wordmark: A Display of Liberation The Coolbeans wordmark is a key element of its branding and visual identity. It features a spectrum of greens and blues, paying homage to the rainbow and queer communities. This thoughtful color choice adds depth and meaning to the brand's visual representation. Furthermore, the wordmark uses warping to create a sense of movement and energy, symbolizing liberation. This dynamic visual element reflects the brand's vibrant and free-spirited nature.   The color palette is further enhanced by the hard contrast of cobalt blue against a soft mint green. The design team delved into the "nitty gritty details," exploring various wordmarks and experimenting with printing on contrasting fabrics, ensuring every element was meticulously considered.   Sensory Experience Through Cold Brew Coolbeans offers cold brew coffee in both 330ml and 220ml cans. These cold brew options provide an uplifting, sober alternative to the usual canned beers and ready-to-drink beverages often found at social gatherings. The visual, material, sound, and taste of a Coolbeans cold brew can hit "many sensory markers," providing a perfect non-alcoholic option.   The brand extends beyond beverages to merchandise and packaging, as seen with their branded tote bags and coffee bean bags. The consistent use of the vibrant wordmark across these items reinforces the Coolbeans brand. Even their hats carry the distinctive Coolbeans logo, extending the brand's presence into everyday wear. From their clean can design to their playful coasters that invite you to "Grab a Cool One" or declare "Too Cool for School", every detail reinforces the brand's message.   Coolbeans is based in Cape Town and Sydney, bringing its unique sober experience to new audiences.   The thoughtful branding and visual identity of Coolbeans exemplify how design can shape new social norms and experiences. It’s a compelling example of how a fresh aesthetic can redefine a market. Explore more of Sarah See's work Credits Brand Identity and Art Direction: Sarah See Photography:  Esra Afsarr and Daniel Hooper Mockups: Mockup Maison, Bendito Mockup, Unblast Branding and visual identity artifact Tags branding

05/19 — 2025 by abduzeedo Discover Alexis Marcou's Dark Horse illustration series, capturing the Ford Mustang & Shelby legacy with striking design. Hey design folks! We're always on the lookout for projects that just get it – that perfect blend of concept, skill, and pure passion. Today, we're diving into "Dark Horse," a stunning personal illustration project by Alexis Marcou that pays tribute to the iconic Ford Mustang legacy. This isn't just about drawing cars; it's an exploration of an automotive legend's identity through geometry, texture, and a palpable sense of motion.   Capturing an Icon's Spirit The Ford Mustang has always been more than just a vehicle; it's a statement. It’s loud, aggressive, and utterly unmistakable. With "Dark Horse," Marcou aimed to translate that very attitude into a compelling visual form – something bold, fast, and built to leave an impression.   Marcou mentions an admiration for design icons that don't just survive cultural shifts but gain new meaning over time. The Mustang Shelby is a prime example, consistently staying aggressive, adaptable, and instantly recognizable. These are the core values that fueled the "Dark Horse" illustration series. The project reinterprets this powerful legacy in a way that feels fresh and relevant today – clean, confident, and humming with an undercurrent of tension.   A Unique Visual Language So, how was this distinctive look achieved? Alexis Marcou’s process is a fascinating mix of traditional and digital techniques. The textures in "Dark Horse" were meticulously built using custom brushes created from scratch. These were then blended with scanned acrylics that Marcou painted on transparencies. This fusion of raw, physical material with controlled digital mark-making became the project's unique visual signature. It’s a tactile approach that gives the illustration work a real depth.   Color choices were anything but arbitrary, following a strict set of rules.   Black forms the foundation, the structural core of each piece. Red drives the theme, injecting aggression, urgency, and undeniable energy. White acts as the accent, skillfully guiding the viewer's eye and highlighting key moments within the composition. The aim wasn't photorealism. Instead, the focus was squarely on achieving clarity, tension, and a strong sense of control in each illustration.   Design with Intent Every single element in the "Dark Horse" series was designed to hit with intent. There’s a feeling that every line, shape, and texture had to earn its place, whether in a sweeping full-body composition or an isolated, intricate detail. The mantra was "clarity, tension, and intent". As Marcou puts it, "Dark horses don't follow lines-they break them". This philosophy shines through.   This collection of illustrations isn't confined to one format. It was conceived to move seamlessly across platforms, from print to digital assets. This makes "Dark Horse" more than just illustration; it's visual direction with a clear purpose. The series notably includes a portrait of the legendary Carroll Shelby, a stylized cobra symbol nodding to the Shelby brand, and the formidable 2022 Shelby GT500. These pieces emphasize how the Shelby name continues to shape the Mustang lineup, carrying forward a rich legacy of performance and design.   More Than a Throwback "Dark Horse" isn't simply a nostalgic look back. It serves as a thoughtful reflection on how the Shelby legacy actively continues to mold the Mustang's identity in the present day. From the street to the track, its influence endures, notably through Ford Performance and the competitive spirit of Mustang Racing. This illustration series beautifully captures that ongoing evolution, managing to bridge heritage and innovation through bold, compelling visual storytelling.   Explore the Legacy Alexis Marcou's "Dark Horse" is a masterclass in using illustration to explore and amplify a powerful brand identity. It’s a project that respects the source material while pushing its visual interpretation into exciting new territory. The thoughtful process, from texture creation to color strategy, offers fantastic insights for any designer. If this has revved your creative engines, we highly recommend checking out more of Alexis Marcou's work. See more of Alexis Marcou's "Dark Horse" project and other works at alexismarcou.com/work/dark-horse/. Illustration artifacts   Tags illustration

05/18 — 2025 by abduzeedo Mubien's art direction & motion design for YouTube Shopping. See their vibrant, playful 3D visual system in action. Ever wondered how a giant like YouTube keeps its new ventures feeling fresh and genuinely engaging for its audience? It's often down to sharp branding and smart design. Take YouTube Shopping, their affiliate program helping creators and brands earn by sharing products their audience will love. To bring its visual identity to life, particularly for key events like the 'Holiday House' creator gathering, YouTube turned to the creative studio Mubien.   Crafting a Dynamic Brand Experience Mubien was tasked with a comprehensive design challenge: to produce a wide range of materials, including a main presentation and several key motion pieces. The core mission was to capture the spirit of the YouTube Shopping brand while layering in a fresh, dynamic feel. Ultimately, the aim was to shape an engaging visual system that would elevate the content and make the overall experience more memorable and fun for everyone involved.   Art Direction: Vibrant, Playful, and 3D So, how did Mubien approach this? Their art direction skillfully blended 3D elements, a vibrant color palette, and playful icons. This strategy created a visual language that is both sophisticated and approachable. The team, including Art Directors Daniel Iglesias, Javier Ochoa, and Carlos Almagro, developed a system that feels cohesive and energetic.   (Image Suggestion: A collage featuring the stage design from page 3, the name badges and stickers from page 4, and the keychain on page 7.)   You can see this design philosophy in action across multiple touchpoints. The stage design for presentations is clean and modern, using soft lighting and the prominent YouTube Shopping logo to create an inviting atmosphere. The attention to detail shines in items like event name badges, featuring clear typography for names like "Park Hye-min MAKEUP ARTIST" and friendly icons like a heart or shopping bag, all attached to striking red lanyards.   Even laptop stickers with slogans like "Shop. Watch. Connect." and distinct, colorful icons were part of the branding suite, making the brand tangible and shareable. A product interface mock-up, showcasing a bright blue kettlebell with a clear "-20%" discount, demonstrates how this visual style translates effectively to the user experience itself. These elements, often featuring energetic reds, teals, and yellows, consistently reinforce the YouTube Shopping identity.   Motion Design: Bringing Icons and Ideas to Life While strong art direction sets the stage, motion design is what truly injects dynamism. The motion work, led by Daniel Iglesias and Paula Iglesias, was pivotal in adding that "fresh, dynamic layer" to the YouTube Shopping brand.   (Image Suggestion: The motion graphics still from the screen on page 5. If possible, an animated GIF showcasing these types of animations would be even better.)   Imagine those playful icons and 3D shapes—hearts, shopping bags, stars, and smileys—not just as static images, but animating, bouncing, and transitioning smoothly. The visuals captured on the large screen in the provided materials give us a glimpse of this lively approach, with icons appearing to float and interact in a 3D space. These motion pieces were undoubtedly key to making presentations and informational content far more captivating than traditional static displays. For an event like 'Holiday House,' where creators explore new program features, such engaging motion design helps to simplify complex information and build excitement.   A Cohesive System Across All Touchpoints The strength of Mubien's work lies in its consistency. The visual system wasn't confined to event materials or internal presentations; it was designed to extend outward. An outdoor advertisement mock-up proclaiming, "Shop the Trends. Straight from YouTube," perfectly captures the brand’s direct and contemporary appeal, utilizing the established visual cues and a friendly, relatable face.   This cohesive approach, evident from large-scale stage graphics down to small branded items like keychains [Page 7] and extending to public-facing ads, is what builds a robust and memorable brand identity. Mubien, working alongside agencies Workshop Built and Wildcatter LA, successfully forged a visual world for YouTube Shopping. It feels inherently part of the YouTube ecosystem yet refreshingly distinct.   Design That Connects What can we take away from this? Mubien's project for YouTube Shopping is a fantastic illustration of how considered art direction and purposeful motion design can transform a program into an experience. The blend of vibrant colors, tactile 3D elements, and universally friendly icons, all animated with a light touch, makes the concept of shopping on YouTube feel accessible and exciting. It’s a reminder that thoughtful design creates connections, simplifies messages, and ultimately, makes interactions more enjoyable.   Want to see more of their thoughtful design solutions? Explore the full project and more from Mubien at: https://mubien.com/portfolio/youtube-shopping/ Art direction and motion design artifacts

05/15 — 2025 by abduzeedo Explore how Slanted Magazine pushes editorial design, challenges conventions, and champions independent typography. Dive into visual storytelling. For those immersed in the world of graphic design, there’s a unique satisfaction in seeing a publication truly come alive. It’s not just about the content; it’s about the entire experience. Abduzeedo has always championed design that inspires, and today, we’re looking at a prime example of editorial design pushing boundaries: Slanted Magazine #45—Sex. Slanted Magazine, in collaboration with Munich’s Archive Artist Publications (AAP), has created an issue that dives deep into sexuality, gender, and body politics through a curated selection of artistic publications and critical essays. This isn't merely a magazine; it's a meticulously crafted artifact, a testament to how powerful editorial design can be. Visual Storytelling and Challenging Norms The magazine showcases a diverse range of historical and contemporary works. It presents publications that challenge conventions and reshape discourse on self-image, identity, and representation. Alongside these visual narratives, in-depth essays offer multifaceted perspectives on media, cultural taboos, and shifting societal norms. The issue actively provides a space for critical engagement, questioning how marginalized bodies—non-binary, queer, disabled, racialized—are represented in art and media. This commitment to impactful visual storytelling is evident throughout the entire publication. Consider the striking imagery and thought-provoking texts that open a dialogue on desire, power, and the politics of visibility. From the tactile feel of the softcover with its open thread-stitching to the dust jacket, every detail contributes to the overall narrative. The use of uncoated and transparent high-quality papers by Reflex paper adds another layer of sensory engagement. This attention to physical attributes elevates the magazine from a simple collection of pages to a tactile experience. The Power of Independent Type Beyond Slanted Magazine #45—Sex, there’s also a significant new release that influences editorial design: Support Independent Type II. This follow-up to the acclaimed 2020 book continues to celebrate the vibrant culture of independent type specimens and their influence on design and typography. It acts as both a manifesto and a visual showcase, featuring over 300 cutting-edge type foundries that offer a promising alternative to corporate font distributors. The book highlights a diverse range of fonts, from experimental designs to bold, groundbreaking typefaces that push traditional boundaries. It delves into new trends and innovative designs, presenting the book itself as a visual art object. Through this carefully curated collection, the authors emphasize how independent type design reflects cultural shifts and sparks creative innovation. The impact of independent type on editorial design is immense, offering designers a richer palette for expression and a way to imbue their work with unique character. A Thought on the Future of Editorial Design The work exemplified by Slanted Magazine and the Support Independent Type series underscores a crucial point for designers: the medium is as important as the message. Editorial design is not static; it evolves with cultural dialogues and technological advancements. The choices we make in typography, layout, imagery, and even the physical properties of a publication, all contribute to how a message is received and understood. These projects inspire us to consider how our design choices can challenge, inform, and engage, making the printed page, or digital screen, a truly dynamic space. Explore more about their work and publications on their website: Slanted Publishers Editorial design artifacts Tags editorial design

05/13 — 2025 by abduzeedo Explore the minimalist and confident design of Rădăcini Long Charmat's branding and packaging design. A study in understated luxury. In the world of branding and packaging design, there are creations that speak volumes without uttering a single loud word. They command attention through their quiet confidence and meticulous detail. One such example is the packaging for Rădăcini Long Charmat sparkling wine, a testament to thoughtful design by True Agency. True Agency embarked on this project with a clear vision: to build the visual identity around the bottle’s distinct physical presence. The Rădăcini Long Charmat bottle is notably rounded, low, and stable, possessing a naturally grounded silhouette. This unique form wasn't just a container; it became the very foundation for a design language that is intentionally minimal, confident, and structured. Less is More: The Power of Intentional Minimization Every detail in this branding and packaging design has been pared back, allowing the bottle itself to take center stage. This isn't about a lack of embellishment; it’s a strategic choice. There's no unnecessary ornamentation. Instead, each element serves a purpose, enhancing proportion, balance, and clarity across the entire composition. It’s a masterclass in restraint, where every decision is deliberate and impactful. The use of gold foil is a signature accent. Applied both on the neck and repeated in the circular label, it creates a warm contrast against a deep, dark background. This metallic surface adds a sense of quiet luxury. The gold isn't there to decorate, but to elevate, catching light subtly and adding depth without distraction. It invites a closer look, hinting at the quality within. Typography as a Visual Anchor Typography plays a critical role, appearing sparse, purposeful, and considered. A horizontal band acts as a visual anchor, guiding the eye and emphasizing symmetry. Notably, the phrase "Long Charmat Method" doesn't scream as a headline. Instead, it appears as a subtle detail, a cue for those who appreciate craftsmanship and production precision. This approach underscores the brand's dedication to quality, speaking to a discerning audience without overt declarations. This label is deeply rooted in material, rhythm, and restraint. At first glance, it appears minimal. However, upon closer inspection, it reveals nuance and depth. The design functions as a visual system that respects attention, rather than demanding it. It quietly invites the viewer to appreciate its sophistication and understated elegance. The Rădăcini Long Charmat label truly reflects the quality and refinement of the product it contains, with every element contributing to its overall sense of quiet luxury and craft. For more insights into their work, explore True Agency’s portfolio: True Agency. Branding and packaging design artifacts Tags packaging design

05/12 — 2025 by abduzeedo Explore Avec's clean and functional brand identity. Discover how design celebrates simplified bedding through innovative branding. In the world of design, a well-crafted brand identity can tell a compelling story, even about something as seemingly straightforward as bedding. Billur Eda Bilgi, a designer at The Working Assembly, recently shed light on the thoughtful branding behind Avec, an innovative bedding company. Their mission: to simplify routines and enhance sleep through smart, functional bedding. The Essence of Simplicity Avec's journey began with a desire for bedding that makes daily routines easier – comfortable, convenient, and simple to clean. Inspired by a European approach to bedding, they developed a duvet cover with an attachable top sheet, ensuring a perfectly made bed every time. This emphasis on effortless organization is central to their philosophy: a well-made bed leads to a well-made life. Crafting a Clear Brand Message The challenge for Billur Eda Bilgi was to create a brand identity that not only highlighted Avec's innovative bedding technology but also championed the core value of simplicity. The brand needed to be educational, explaining the unique features like the 2-in-1 top sheet and duvet cover with multiple zippers, while still conveying a sense of ease and time-saving benefits. Visual Storytelling: Icons and Illustrations The new brand identity achieves this balance through a robust system of icons and illustrations. These illustrative diagrams serve multiple purposes: they communicate product functionality, convey benefits, and infuse a playful, dynamic element into a clean and minimal visual identity. Simple, easy-to-understand graphics explain product composition, care, and benefits, making engagement seamless for customers. Given the pivotal role of the zipper in Avec's products, a zipper-inspired graphic device was integrated into the branding. This element reinforces the brand's commitment to convenient bedding that upgrades routines. The Avec logo itself echoes this concept with subtle zipper tab-like notches, symbolizing craftsmanship and quality. Typography and Color Palette The chosen type system reflects an approachable yet distinct personality. GT Alpina, a serif typeface with a unique charm, acts as the primary brand typeface, complemented by the friendly and precise ABC Diatype. The color palette is clean, modern, and elevated, combining warm accents with shades of blue. These blues are thoughtfully selected to represent a good night's sleep, transitioning from evening to morning. Authentic Visuals Photography for Avec is warm, approachable, and authentic. The imagery includes lifestyle shots, interiors, textures, close-ups, and product photography, all working together to form a simple, functional brand identity that underscores Avec's mission: to help customers achieve quality rest. These examples showcase how a well-executed brand identity can transform a product into a lifestyle, simplifying routines and enhancing daily life. Dive deeper into the design process and see how thoughtful branding makes a tangible difference. Designed by Billur Eda Bilgi atThe Working Assembly. More information make sure to check out https://edabilgi.com/ Branding and Visual Identity Artifacts   Tags branding

05/11 — 2025 by abduzeedo Explore how Cêpa Studio crafted JayBe MilkShakes' branding and visual identity. A fun character, expressive colors, and pause-worthy design. Hey design aficionados! Let's talk about a branding project that’s both refreshing and visually delicious: JayBe MilkShakes. Cêpa Studio cooked up this comprehensive branding and visual identity, covering everything from strategy and design to photography and animation. They even handled social media content. Their main goal? To build a brand that hits the sweet spot with its target audience. In our screen-saturated world, Cêpa Studio aimed to create a visual treat that encourages us to take a break. Think about it: the thoughtful use of form, space, and composition invites you to pause and savor the moment, just like enjoying a milkshake. The creative minds behind this project include Fellipe Rinschede, the Co-Founder & Creative Director, Bruno Lopez, the Co-Founder & Motion Director, and photographers Luan and Julia Loures from Loures Agency. Want to dive deeper into their portfolio? Check out Cêpa Studio's official website at cepa.studio. Meet JayBe: The Soul of the Brand At the heart of JayBe's world is a character: JayBe himself. More than a mascot, he's the soul of the brand. JayBe is curious, chill, and unapologetically fun. With expressive colors and simple shapes, he becomes the brand's emotional anchor turning each shake, story, and social post into a moment of personality. Whether he's floating through flavors, vibing to beats, or getting messy with toppings, JayBe helps bridge the space between the digital and the delicious. The character was designed not just to entertain, but to communicate. Every movement, look, and animation was crafted to echo the brand's promise: to offer a break from the overstimulation of everyday life. In a feed full of noise, JayBe is the pause that feels like a sip of your favorite milkshake—comforting, nostalgic, and just the right amount of unexpected. Visual Identity Elements Cêpa Studio developed a range of branding and visual identity elements that bring JayBe to life. These include the logo, color palettes, typography, and, of course, the JayBe character. The logo itself is clean and playful, often incorporating JayBe’s image. The color palette is vibrant, reflecting the fun and energetic vibe of the brand. The studio also extended the visual identity to packaging, like the design of the milkshake cups, and promotional materials such as posters and t-shirts. Even a cow character, "Joy Bo," adds another layer of fun to the brand. A Taste of Creativity The JayBe MilkShakes project shows how thoughtful branding and visual identity can create a powerful connection with consumers. Cêpa Studio’s work is a testament to the power of simple yet expressive design. It reminds us that sometimes, all we need is a moment to pause and enjoy the simple things in life. If you’re craving more design inspiration, be sure to explore Cêpa Studio's portfolio. Who knows? It might just spark your next big idea. For more information check out cepa.studio  Branding and visual identity artifacts Tags branding

05/10 — 2025 by abduzeedo Prepare to elevate your mobile experience with a truly captivating wallpaper, born from the innovative capabilities of Figma's groundbreaking Progressive Blur feature.  This creation isn't just a static image; it's an exploration of what I believe will be emerging design aesthetic that we believe holds the potential to set a new trend in the creative community. The image itself presents a simple set of shapes and blurs but translates to a compelling effect of color and light. It features a gradient transitioning from a deep, rich indigo-purple at its base, gracefully moving through vibrant fuchsia and soft rose tones, before dissolving into an ethereal, lighter pink at the top. Central to its visual interest is a dramatic, curved form at the bottom – a luminous, almost glowing semi-circle of soft white light that appears to emanate from within. This element works to create a sense of depth and a serene, ambient glow that is both striking and visually harmonious. What truly distinguishes this piece, however, is its genesis: it was crafted utilizing Figma's new Progressive Blur. Unlike traditional uniform blur effects, this transformative feature allows for a more nuanced and controlled application of blur, enabling designers to create more organic depth and dynamic focal points. Crucially, what once required intricate multi-step processes in tools like Photoshop or reliance on specific plugins to achieve such sophisticated gradients and blurs, is now remarkably streamlined and intuitive within Figma. In this wallpaper, the feature helps enhance the radiant light source, drawing the eye while allowing for a beautifully fluid transition of colors. We see this as a compelling example of how this level of precise control over blur, coupled with its newfound ease of access, could inspire new digital aesthetics and open doors to novel design expressions. Tailored for your phone's display, this wallpaper offers a sophisticated and minimalist backdrop, perfect for those who appreciate thoughtful and contemporary digital art. It’s an invitation to experience a fresh visual language. Download this Progressive Blur creation and integrate a piece of this exciting new design direction onto your device. We eagerly anticipate the incredible wave of creativity this feature will unleash within the design world! Wallpaper sample Download the wallpaper Tags wallpaper

05/07 — 2025 by abduzeedo Explore How&How's fresh branding and visual identity artifacts for Big Cartel, empowering independent artists and small businesses. How&How recently partnered with Big Cartel, the e-commerce platform built for independent artists and small businesses. The goal was a full repositioning and rebrand. Since 2005, Big Cartel has helped creatives sell their work, from woodworkers to ceramicists and tapestry artists, resulting in billions in sales. The online marketplace became crowded, so Big Cartel enlisted How&How to refine its focus and brand presence. The challenge was to show that starting an online store could be simple. Big Cartel offers intuitive tools and affordable plans. The brand needed to reflect this ease and encourage entrepreneurs to take the leap. How&How delivered more than just a visual update. They aimed to give Big Cartel a new energy. The agency positioned the platform as the ideal starting point for new entrepreneurs. The message is clear: no dream is too small, too weird, or too wild to pursue. The resulting identity is described as a "scrapper". It feels authentic and self-made, much like the artists and businesses it serves. Central to the new look is the illustration style. Inspired by ideas jotted down in notebooks, it sets a free-spirited tone. This style is a key piece of the new branding and visual identity artifacts. The brand's voice is punchy and motivating, encouraging members to market their creations. Headlines cut through doubt, reinforcing the platform's straightforward approach. Risograph textures are incorporated, nodding to Big Cartel's indie roots. A rich color palette signals its updated identity and point of difference. Every element works together to build a cohesive world . The updated logo carries the goodwill built over two decades. It reinforces that you don't need to be "picture-perfect" to get your work online . Callum Richards, Senior Designer at How&How, noted the collaborative process. He stated the team was empowered to "take bold risks and think beyond the limits." The result is a brand that respects its indie origins while moving into a new phase. This rebrand showcases how thoughtful design can empower creators. The branding and visual identity artifacts developed by How&How for Big Cartel provide a strong foundation for independent businesses to thrive. Consider exploring the full case study to see how these branding and visual identity artifacts come together. It's a great example of an identity that truly supports its community. For more information check out How&How at how.studio/branding/big-cartel Branding and visual identity artifacts Tags branding

05/06 — 2025 by abduzeedo Explore the thoughtful branding and visual identity project by Nacione™™ for São Paulo's iconic Mercado Livre Arena Pacaembu stadium. São Paulo's Pacaembu stadium holds a special place in the city's heart. It's an iconic spot, full of history and memories for countless people. When the stadium began its renovation under the Allegra Pacaembu concession, later becoming Mercado Livre Arena Pacaembu, there was a clear need for a brand identity that respected its past while looking to the future. This is where Nacione™™ Branding stepped in, taking on the challenge of crafting a visual system for this highly frequented space. The project wasn't just about a new logo. It involved developing a full brand strategy, a distinct visual language, and a comprehensive signage system. The goal was to give the stadium a timeless yet contemporary personality, ensuring its unique character remained clear. Nacione™™ built upon a preliminary concept from the concession competition. They tested this initial idea in various scenarios for the stadium's new phase. This process highlighted the need for a proprietary color beyond black and a language element to bridge the stadium's rich history with a fresh, modern aesthetic experience. The refined branding project features timeless elements. An off-white color serves as a primary base for communication. This light, creamy tone provides a clean foundation. The brand icon is represented sculpturally on the facade, paired with geometric, contemporary typography. This typographic choice is a key element connecting the brand's institutional and advertising presence with the physical space. It's worth noting that the graphic design for the brand and the signage project were developed as independent but harmonious efforts. The signage project referenced the brand identity, aiming for consonance and harmony. The overall restoration project for the Pacaembu Stadium is grounded in historical research, focused on preserving the site's significance without creating false historical records. The visual update seeks to perpetuate the cultural, historical, and social importance of the place, maintaining its form but offering a new visual perception . Adding vibrancy, the new visual language incorporates cheerful, festive, and colorful elements. Rotated objects create personalized compositions, suggesting diverse applications. The complementary colors chosen – orange, pink, and blue – were specifically selected because they are not the colors of São Paulo's main football clubs. This thoughtful choice results in a balanced brand, avoiding club affiliations and enabling a graphic structure that works across digital platforms, social networks, and within the physical spaces of the local operation. A significant part of the visual identity involved the creation of a custom typeface, "Tipografia Pacaembu." The design team recognized the importance of a legible font suitable for various situations, but personality was paramount . Research uncovered a 2016 signage project for Clube do Pacaembu by Fábio Salmoni, which highlighted that the original architectural project included custom block letters for identification. This discovery was crucial in deciding to create a contemporary wayfinding typeface. Typographer Álvaro Franca collaborated on the "Pacaembú" font, basing it on the Art Deco signs found in the stadium's architecture, a style common in São Paulo. Franca's process involved site visits and photographing existing signs. He studied the letterforms to derive the full alphabet, numbers, and punctuation from a sample of about 20 uppercase letters. Designed for signage, the font prioritizes clarity and legibility, even in challenging reading conditions. Details from the original signs, like the unique /N/, /H/, and double /E/ /F/, were preserved, while inconsistencies hindering readability were corrected. The numerals were designed to occupy the same width, useful for tabulating information. The Pacaembu font, like the stadium itself, celebrates Brazilian football – its unique character, movement, landscapes, and colors. Nacione™™ found this font to be the ideal choice, integrating history, affection for the place, and technical quality for diverse applications. The wayfinding system was designed for circulation and navigation throughout the complex, considering the diversity of uses and spatial typologies. Signage includes signs, totems, and suspended panels, organized by area (Swimming pool, Gymnasium, Building, Open Areas, Tennis, and Stadium) while maintaining overall cohesion. The intervention in the space is minimal, focusing on essential elements for intelligent flows that don't disrupt the environment's visual aspect, while ensuring clear messaging based on accessibility maps. Visually appealing images showcasing the stadium's exterior, interior spaces, and various signage elements effectively illustrate the project's execution. The branding and visual identity project for Mercado Livre Arena Pacaembu by Nacione™™ is a masterclass in honoring history while embracing the future. It demonstrates how thoughtful design can revitalize an iconic location, making it feel both familiar and brand new. Explore more of Nacione™™ Branding's work: https://nacione.com/project/pacaembu Branding and visual identity artifacts Tags branding