06/05 — 2025 by abduzeedo Explore the vibrant branding and visual identity of Leiria Film Fest 2025, designed for broad appeal and lasting impact. The 12th edition of the Leiria Film Fest, held from May 19-25, 2025, presented an opportunity for a compelling visual refresh. Paulo Graça, known as Senhor Paulinho, embraced a design philosophy that is both vibrant and inclusive, setting a new standard for film festival branding and visual identity. His work reflects cinema's power to captivate audiences across generations. This approach moves beyond simple promotion. It seeks to forge an emotional connection, celebrating cinema's universal appeal. Senhor Paulinho's graphic concept uses an illustrative, almost "naive" aesthetic. This choice relies on simple shapes and hand-drawn lines. These elements evoke the spontaneity seen in children's drawings. They also recall the classic texture of film stock. This handcrafted feel bridges the gap between creating art and imagining stories. These two acts are central to both filmmaking and drawing. Such a visual identity extends beyond mere aesthetics. It serves a deeper symbolic purpose: inviting all ages into the cinematic experience. It creates an accessible and emotionally resonant graphic universe, paying tribute to projection, the moving image, and cinema's visual memory. The visual elements were designed for versatility. They scale across various platforms without losing impact. From printed materials like posters and programs to digital banners, festival merchandise, and venue signage, the branding remains cohesive. This adaptability ensures a strong visual identity throughout all communication stages. The imagery, featuring bold eyes and abstract film-like motifs, resonates with the festival's focus on competitive and special sessions, children's events, and even an after-party. This comprehensive branding and visual identity strategy aims to do more than simply advertise an event. It aims to spark curiosity and foster emotional engagement. It celebrates cinema's enduring ability to unite, inspire, and ignite imagination. The design extends an open invitation, welcoming everyone to a shared cultural experience that is both joyful and profound. It reinforces the festival's commitment to community and the arts. The success of the Leiria Film Fest's visual identity lies in its ability to communicate warmth and accessibility while maintaining a sophisticated design language. It is a testament to how thoughtful branding can elevate an event, making it more memorable and inviting. This project provides a valuable case study for designers seeking to create impactful and inclusive visual narratives. Graphic Design by Paulo Graça a.k.a. Senhor Paulinho. Visit his work at https://paulograca.com/en/projects/leiria-film-fest-2025. Branding and visual identity artifacts  Tags branding