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Here are hints and answers for the NYT Strands puzzle No. 457 for June 3. Think trademarks and common product names.

The relationship between strategists and designers is key to creating effective work that meets clients’ needs. But strategists can feel misunderstood, and even undervalued, in their attempts to set a project’s direction through clear and meaningful thinking. We spoke with a range of in-house and independent strategists about what they wish designers knew about their work. Is the role of strategists changing, like so many design industry roles right now? If so, how? “The lightning speed turnaround” of creative work is creating new pressures, says Gardiner Richardson’s associate director and strategic lead, Matt Forster. Partly this is down to the rise of AI, which is front-of-mind according to independent strategist Manfred Abraham, who has held senior roles at Interbrand and Wolff Olins. The two big shifts, he says, are AI’s potential to bring efficiency to the process – using information gathering and analytics to inform insights – and the dramatic changes that AI will bring to the consumer landscape. “Imagine a world where your personal AI agent makes your life much easier,” he says. “What are consumers going to do with their extra time? Strategists will have to work in close collaboration with creatives to be able to imagine the future for our clients.” Beyond AI, consumers’ withering attention spans, coupled with the proliferating demands on their time, creates a big challenge. “Brands are looking for strategists to show them high interest areas of culture where they have a credible role to play, making it easier for them to reach their audience,” says Matt Boffey, chief strategy officer, UK & Europe, at Design Bridge and Partners. As the world becomes more complex, there is a renewed appetite for clarity, says Polly Clark, a strategy consultant for agencies like Buddy Creative in Cornwall. “I’m seeing that simplicity is even more important than ever,” she says. “Overly complex or convoluted thinking isn’t helpful for anyone, and just slows everything down.” And some strategists have noticed a bit of mission creep. “Increasingly, clients are expecting strategists to contribute at a broader business level not purely brand strategy, design or comms,” says Louise Kennedy, who recently joined Into The Light as head of strategy. What don’t designers understand about your role? “Strategy is not a threat or a limit to designers’ creativity,” says Gardiner Richardson’s Matt Forster. “It’s a springboard to a controlled creative leap.” Into the Light’s Louise Kennedy points out that “designers, on the whole, are visual and often want to get to the ‘creative ask’ very quickly so they can start doing what they do best. “But many of us strategists enjoy taking people on the journey of how we got there by unpacking context and patterns. What designers might see as wordy, we see as fascinating storytelling, but perhaps we tell them more than they need to know, to protect our own egos.” There seems to be a recurring tension between the idea of strategists as left brain thinkers – rigorous, analytical, and logical – against designers as right-brain thinkers – more creative and emotional. But Manfred Abraham points out this is a false – if persistent – way of looking at strategy. “Some designers have missed that there might be a strong right brain there as well!” he says. What don’t clients understand about your role? “Unless clients have experienced it before, they aren’t immediately going to understand the value of strategy,” Gardiner Richardson’s Matt Forster says. “They may have worked with agencies who underpin their creative approaches on little substance. “Once we’ve explained our strategic process, why we follow it and the value it will create for all their creative communications and wider business, it’s a no brainer.” Nor does every client understand the commercial power of great design. “In the brand consulting and growth space specifically, clients often think that strategy is communication strategy,” says Manfred Abraham. “The strategies we develop go much further than that – communications is a part of it.” And adding all this value takes time – more than some clients realise. “I think for clients, it is understanding the need to protect the time and space to do a proper job at this stage and the benefit that will bring,” says Into The Light’s Louise Kennedy. “We might even need to commission new insight work if we feel there are big gaps in knowledge,” she adds. How do you balance multiple client meetings with getting the deep thinking done? This, most strategists agree, is a precarious juggling act. “It sometimes feels like ‘manager time’ has won out over ‘maker time,’” says Design Bridge and Partners’ Matt Boffey. “Days are apportioned into slots, from 30 minutes to an hour, which is perfect for meetings but inadequate for building momentum on substantial projects. The goal, he insists, isn’t to eliminate meetings. “Collaboration remains essential. Rather, it’s to create conditions where both discussion and deep work can thrive. We must be careful that ‘talking’ doesn’t completely squeeze out ‘doing’.” He encourages his team to block time between meetings to mentally stretch, as you might after a gym session. “And I’m a strong advocate for reserving longer periods, either half days or full days, for the ‘deep work’ required when writing a discovery debrief or developing brand strategy.” Although Louise Kennedy blocks out time in this way, she finds it doesn’t always work for her. “Often in those moments I can get brainfreeze as I feel under pressure to produce something smart,” she says. “So I like to read everything on a project then leave it for at least a day so my brain can digest it fully and start working behind the scenes.” External consultants can work the schedule that suits them. On most days, Manfred Abraham gets up at 5.30am because that’s when his brain is at its best. It’s also a time of day free of client meetings, “so it’s great thinking time,” he says. Polly Clark, on the other hand, embraces this juggling act. “It’s always something I’ve needed to do, and actually helps sharpen my thinking. Switching focus means I can come back to things fresher, and stops me getting caught up in the weeds.” What’s the worst thing a designer can say to a strategist? Matt Forster – “That they still don’t get it – which means I haven’t involved them enough, explained it well enough or done a good enough job.” Louise Kennedy – “’I’m confused’ or worse, ‘I’m confused and bored’.” Matt Boffey – ‘“Great, the client’s bought the strategy, now we can really start the work.” “This sounds like strategy has become a hurdle to clear before creativity begins, where it should be the foundation that makes creativity powerful and purposeful. The best work happens when strategists and designers see their contributions as interconnected parts of a unified process, rather than unrelated elements.” Polly Clark – “In the past I’ve heard designers question what strategy brings. That’s been when the strategy hasn’t made sense of the challenge, or is overly convoluted – which is sure to make everyone switch off.” Manfred Abraham – “That great design doesn’t need strategic thinking. It’s simply not true. We are great individually but we are brilliant together.”

In 2025, it’s very difficult not to see gambling advertised everywhere. It’s on billboards and sports broadcasts. It’s on podcasts and printed on the turnbuckle of AEW’s pay-per-view shows. And it’s on app stores, where you can find the FanDuel and DraftKings sportsbooks, alongside glitzy digital slot machines. These apps all have the highest age ratings possible on Apple’s App Store and Google Play. But earlier this year, a different kind of app nearly disappeared from the Play Store entirely.Luck Be A Landlord is a roguelite deckbuilder from solo developer Dan DiIorio. DiIorio got word from Google in January 2025 that Luck Be A Landlord was about to be pulled, globally, because DiIorio had not disclosed the game’s “gambling themes” in its rating.In Luck Be a Landlord, the player takes spins on a pixel art slot machine to earn coins to pay their ever-increasing rent — a nightmare gamification of our day-to-day grind to remain housed. On app stores, it’s a one-time purchase of $4.99, and it’s $9.99 on Steam. On the Play Store page, developer Dan DiIorio notes, “This game does not contain any real-world currency gambling or microtransactions.”And it doesn’t. But for Google, that didn’t matter. First, the game was removed from the storefront in a slew of countries that have strict gambling laws. Then, at the beginning of 2025, Google told Dilorio that Luck Be A Landlord would be pulled globally because of its rating discrepancy, as it “does not take into account references to gambling (including real or simulated gambling)”.DiIorio had gone through this song and dance before — previously, when the game was blocked, he would send back a message saying “hey, the game doesn’t have gambling,” and then Google would send back a screenshot of the game and assert that, in fact, it had.DiIorio didn’t agree, but this time they decided that the risk of Landlord getting taken down permanently was too great. They’re a solo developer, and Luck Be a Landlord had just had its highest 30-day revenue since release. So, they filled out the form confirming that Luck Be A Landlord has “gambling themes,” and are currently hoping that this will be the end of it.This is a situation that sucks for an indie dev to be in, and over email DiIorio told Polygon it was “very frustrating.”“I think it can negatively affect indie developers if they fall outside the norm, which indies often do,” they wrote. “It also makes me afraid to explore mechanics like this further. It stifles creativity, and that’s really upsetting.”In late 2024, the hit game Balatro was in a similar position. It had won numerous awards, and made $1,000,000 in its first week on mobile platforms. And then overnight, the PEGI ratings board declared that the game deserved an adult rating.The ESRB had already rated it E10+ in the US, noting it has gambling themes. And the game was already out in Europe, making its overnight ratings change a surprise. Publisher PlayStack said the rating was given because Balatro has “prominent gambling imagery and material that instructs about gambling.”Balatro is basically Luck Be A Landlord’s little cousin. Developer LocalThunk was inspired by watching streams of Luck Be A Landlord, and seeing the way DiIorio had implemented deck-building into his slot machine. And like Luck Be A Landlord, Balatro is a one-time purchase, with no microtransactions.But the PEGI board noted that because the game uses poker hands, the skills the player learns in Balatro could translate to real-world poker.In its write-up, GameSpot noted that the same thing happened to a game called Sunshine Shuffle. It was temporarily banned from the Nintendo eShop, and also from the entire country of South Korea. Unlike Balatro, Sunshine Shuffle actually is a poker game, except you’re playing Texas Hold ‘Em — again for no real money — with cute animals (who are bank robbers).It’s common sense that children shouldn’t be able to access apps that allow them to gamble. But none of these games contain actual gambling — or do they?Where do we draw the line? Is it gambling to play any game that is also played in casinos, like poker or blackjack? Is it gambling to play a game that evokes the aesthetics of a casino, like cards, chips, dice, or slot machines? Is it gambling to wager or earn fictional money?Gaming has always been a lightning rod for controversy. Sex, violence, misogyny, addiction — you name it, video games have been accused of perpetrating or encouraging it. But gambling is gaming’s original sin. And it’s the one we still can’t get a grip on.The original link between gambling and gamingGetty ImagesThe association between video games and gambling all goes back to pinball. Back in the ’30s and ’40s, politicians targeted pinball machines for promoting gambling. Early pinball machines were less skill-based (they didn’t have flippers), and some gave cash payouts, so the comparison wasn’t unfair. Famously, mob-hating New York City mayor Fiorello LaGuardia banned pinball in the city, and appeared in a newsreel dumping pinball and slot machines into the Long Island Sound. Pinball machines spent some time relegated to the back rooms of sex shops and dive bars. But after some lobbying, the laws relaxed.By the 1970s, pinball manufacturers were also making video games, and the machines were side-by-side in arcades. Arcade machines, like pinball, took small coin payments, repeatedly, for short rounds of play. The disreputable funk of pinball basically rubbed off onto video games.Ever since video games rocked onto the scene, concerned and sometimes uneducated parties have been asking if they’re dangerous. And in general, studies have shown that they’re not. The same can’t be said about gambling — the practice of putting real money down to bet on an outcome.It’s a golden age for gambling2025 in the USA is a great time for gambling, which has been really profitable for gambling companies — to the tune of $66.5 billion dollars of revenue in 2023.To put this number in perspective, the American Gaming Association, which is the casino industry’s trade group and has nothing to do with video games, reports that 2022’s gambling revenue was $60.5 billion. It went up $6 billion in a year.And this increase isn’t just because of sportsbooks, although sports betting is a huge part of it. Online casinos and brick-and-mortar casinos are both earning more, and as a lot of people have pointed out, gambling is being normalized to a pretty disturbing degree.Much like with alcohol, for a small percentage of people, gambling can tip from occasional leisure activity into addiction. The people who are most at risk are, by and large, already vulnerable: researchers at the Yale School of Medicine found that 96% of problem gamblers are also wrestling with other disorders, such as “substance use, impulse-control disorders, mood disorders, and anxiety disorders.”Even if you’re not in that group, there are still good reasons to be wary of gambling. People tend to underestimate their own vulnerability to things they know are dangerous for others. Someone else might bet beyond their means. But I would simply know when to stop.Maybe you do! But being blithely confident about it can make it hard to notice if you do develop a problem. Or if you already have one.Addiction changes the way your brain works. When you’re addicted to something, your participation in it becomes compulsive, at the expense of other interests and responsibilities. Someone might turn to their addiction to self-soothe when depressed or anxious. And speaking of those feelings, people who are depressed and anxious are already more vulnerable to addiction. Given the entire state of the world right now, this predisposition shines an ugly light on the numbers touted by the AGA. Is it good that the industry is reporting $6 billion in additional earnings, when the economy feels so frail, when the stock market is ping ponging through highs and lows daily, when daily expenses are rising? It doesn’t feel good. In 2024, the YouTuber Drew Gooden turned his critical eye to online gambling. One of the main points he makes in his excellent video is that gambling is more accessible than ever. It’s on all our phones, and betting companies are using decades of well-honed app design and behavioral studies to manipulate users to spend and spend.Meanwhile, advertising on podcasts, billboards, TV, radio, and websites – it’s literally everywhere — tells you that this is fun, and you don’t even need to know what you’re doing, and you’re probably one bet away from winning back those losses.Where does Luck Be a Landlord come into this?So, are there gambling themes in Luck Be A Landlord? The game’s slot machine is represented in simple pixel art. You pay one coin to use it, and among the more traditional slot machine symbols are silly ones like a snail that only pays out after 4 spins.When I started playing it, my primary emotion wasn’t necessarily elation at winning coins — it was stress and disbelief when, in the third round of the game, the landlord increased my rent by 100%. What the hell.I don’t doubt that getting better at it would produce dopamine thrills akin to gambling — or playing any video game. But it’s supposed to be difficult, because that’s the joke. If you beat the game you unlock more difficulty modes where, as you keep paying rent, your landlord gets furious, and starts throwing made-up rules at you: previously rare symbols will give you less of a payout, and the very mechanics of the slot machine change.It’s a manifestation of the golden rule of casinos, and all of capitalism writ large: the odds are stacked against you. The house always wins. There is luck involved, to be sure, but because Luck Be A Landlord is a deck-builder, knowing the different ways you can design your slot machine to maximize payouts is a skill! You have some influence over it, unlike a real slot machine. The synergies that I’ve seen high-level players create are completely nuts, and obviously based on a deep understanding of the strategies the game allows.IMAGE: TrampolineTales via PolygonBalatro and Luck Be a Landlord both distance themselves from casino gambling again in the way they treat money. In Landlord, the money you earn is gold coins, not any currency we recognize. And the payouts aren’t actually that big. By the end of the core game, the rent money you’re struggling and scraping to earn… is 777 coins. In the post-game endless mode, payouts can get massive. But the thing is, to get this far, you can’t rely on chance. You have to be very good at Luck Be a Landlord.And in Balatro, the numbers that get big are your points. The actual dollar payments in a round of Balatro are small. These aren’t games about earning wads and wads of cash. So, do these count as “gambling themes”?We’ll come back to that question later. First, I want to talk about a closer analog to what we colloquially consider gambling: loot boxes and gacha games.Random rewards: from Overwatch to the rise of gachaRecently, I did something that I haven’t done in a really long time: I thought about Overwatch. I used to play Overwatch with my friends, and I absolutely made a habit of dropping 20 bucks here or there for a bunch of seasonal loot boxes. This was never a problem behavior for me, but in hindsight, it does sting that over a couple of years, I dropped maybe $150 on cosmetics for a game that now I primarily associate with squandered potential.Loot boxes grew out of free-to-play mobile games, where they’re the primary method of monetization. In something like Overwatch, they functioned as a way to earn additional revenue in an ongoing game, once the player had already dropped 40 bucks to buy it.More often than not, loot boxes are a random selection of skins and other cosmetics, but games like Star Wars: Battlefront 2 were famously criticized for launching with loot crates that essentially made it pay-to-win – if you bought enough of them and got lucky.It’s not unprecedented to associate loot boxes with gambling. A 2021 study published in Addictive Behaviors showed that players who self-reported as problem gamblers also tended to spend more on loot boxes, and another study done in the UK found a similar correlation with young adults.While Overwatch certainly wasn’t the first game to feature cosmetic loot boxes or microtransactions, it’s a reference point for me, and it also got attention worldwide. In 2018, Overwatch was investigated by the Belgian Gaming Commission, which found it “in violation of gambling legislation” alongside FIFA 18 and Counter-Strike: Global Offensive. Belgium’s response was to ban the sale of loot boxes without a gambling license. Having a paid random rewards mechanic in a game is a criminal offense there. But not really. A 2023 study showed that 82% of iPhone games sold on the App Store in Belgium still use random paid monetization, as do around 80% of games that are rated 12+. The ban wasn’t effectively enforced, if at all, and the study recommends that a blanket ban wouldn’t actually be a practical solution anyway.Overwatch was rated T for Teen by the ESRB, and 12 by PEGI. When it first came out, its loot boxes were divisive. Since the mechanic came from F2P mobile games, which are often seen as predatory, people balked at seeing it in a big action game from a multi-million dollar publisher.At the time, the rebuttal was, “Well, at least it’s just cosmetics.” Nobody needs to buy loot boxes to be good at Overwatch.A lot has changed since 2016. Now we have a deeper understanding of how these mechanics are designed to manipulate players, even if they don’t affect gameplay. But also, they’ve been normalized. While there will always be people expressing disappointment when a AAA game has a paid random loot mechanic, it is no longer shocking.And if anything, these mechanics have only become more prevalent, thanks to the growth of gacha games. Gacha is short for “gachapon,” the Japanese capsule machines where you pay to receive one of a selection of random toys. Getty ImagesIn gacha games, players pay — not necessarily real money, but we’ll get to that — for a chance to get something. Maybe it’s a character, or a special weapon, or some gear — it depends on the game. Whatever it is, within that context, it’s desirable — and unlike the cosmetics of Overwatch, gacha pulls often do impact the gameplay.For example, in Infinity Nikki, you can pull for clothing items in these limited-time events. You have a chance to get pieces of a five-star outfit. But you also might pull one of a set of four-star items, or a permanent three-star piece. Of course, if you want all ten pieces of the five-star outfit, you have to do multiple pulls, each costing a handful of limited resources that you can earn in-game or purchase with money.Gacha was a fixture of mobile gaming for a long time, but in recent years, we’ve seen it go AAA, and global. MiHoYo’s Genshin Impact did a lot of that work when it came out worldwide on consoles and PC alongside its mobile release. Genshin and its successors are massive AAA games of a scale that, for your Nintendos and Ubisofts, would necessitate selling a bajillion copies to be a success. And they’re free.Genshin is an action game, whose playstyle changes depending on what character you’re playing — characters you get from gacha pulls, of course. In Zenless Zone Zero, the characters you can pull have different combo patterns, do different kinds of damage, and just feel different to play. And whereas in an early mobile gacha game like Love Nikki Dress UP! Queen the world was rudimentary, its modern descendant Infinity Nikki is, like Genshin, Breath of the Wild-esque. It is a massive open world, with collectibles and physics puzzles, platforming challenges, and a surprisingly involved storyline. Genshin Impact was the subject of an interesting study where researchers asked young adults in Hong Kong to self-report on their gacha spending habits. They found that, like with gambling, players who are not feeling good tend to spend more. “Young adult gacha gamers experiencing greater stress and anxiety tend to spend more on gacha purchases, have more motives for gacha purchases, and participate in more gambling activities,” they wrote. “This group is at a particularly higher risk of becoming problem gamblers.”One thing that is important to note is that Genshin Impact came out in 2020. The study was self-reported, and it was done during the early stages of the COVID-19 pandemic. It was a time when people were experiencing a lot of stress, and also fewer options to relieve that stress. We were all stuck inside gaming.But the fact that stress can make people more likely to spend money on gacha shows that while the gacha model isn’t necessarily harmful to everyone, it is exploitative to everyone. Since I started writing this story, another self-reported study came out in Japan, where 18.8% of people in their 20s say they’ve spent money on gacha rather than on things like food or rent.Following Genshin Impact’s release, MiHoYo put out Honkai: Star Rail and Zenless Zone Zero. All are shiny, big-budget games that are free to play, but dangle the lure of making just one purchase in front of the player. Maybe you could drop five bucks on a handful of in-game currency to get one more pull. Or maybe just this month you’ll get the second tier of rewards on the game’s equivalent of a Battle Pass. The game is free, after all — but haven’t you enjoyed at least ten dollars’ worth of gameplay? Image: HoyoverseI spent most of my December throwing myself into Infinity Nikki. I had been so stressed, and the game was so soothing. I logged in daily to fulfill my daily wishes and earn my XP, diamonds, Threads of Purity, and bling. I accumulated massive amounts of resources. I haven’t spent money on the game. I’m trying not to, and so far, it’s been pretty easy. I’ve been super happy with how much stuff I can get for free, and how much I can do! I actually feel really good about that — which is what I said to my boyfriend, and he replied, “Yeah, that’s the point. That’s how they get you.”And he’s right. Currently, Infinity Nikki players are embroiled in a war with developer Infold, after Infold introduced yet another currency type with deep ties to Nikki’s gacha system. Every one of these gacha games has its own tangled system of overlapping currencies. Some can only be used on gacha pulls. Some can only be used to upgrade items. Many of them can be purchased with human money.Image: InFold Games/Papergames via PolygonAll of this adds up. According to Sensor Towers’ data, Genshin Impact earned over 36 million dollars on mobile alone in a single month of 2024. I don’t know what Dan DiIorio’s peak monthly revenue for Luck Be A Landlord was, but I’m pretty sure it wasn’t that.A lot of the spending guardrails we see in games like these are actually the result of regulations in other territories, especially China, where gacha has been a big deal for a lot longer. For example, gacha games have a daily limit on loot boxes, with the number clearly displayed, and a system collectively called “pity,” where getting the banner item is guaranteed after a certain number of pulls. Lastly, developers have to be clear about what the odds are. When I log in to spend the Revelation Crystals I’ve spent weeks hoarding in my F2P Infinity Nikki experience, I know that I have a 1.5% chance of pulling a 5-star piece, and that the odds can go up to 6.06%, and that I am guaranteed to get one within 20 pulls, because of the pity system.So, these odds are awful. But it is not as merciless as sitting down at a Vegas slot machine, an experience best described as “oh… that’s it?”There’s not a huge philosophical difference between buying a pack of loot boxes in Overwatch, a pull in Genshin Impact, or even a booster of Pokémon cards. You put in money, you get back randomized stuff that may or may not be what you want. In the dictionary definition, it’s a gamble. But unlike the slot machine, it’s not like you’re trying to win money by doing it, unless you’re selling those Pokémon cards, which is a topic for another time.But since even a game where you don’t get anything, like Balatro or Luck Be A Landlord, can come under fire for promoting gambling to kids, it would seem appropriate for app stores and ratings boards to take a similarly hardline stance with gacha.Instead, all these games are rated T for Teen by the ESRB, and PEGI 12 in the EU.The ESRB ratings for these games note that they contain in-game purchases, including random items. Honkai: Star Rail’s rating specifically calls out a slot machine mechanic, where players spend tokens to win a prize. But other than calling out Honkai’s slot machine, app stores are not slapping Genshin or Nikki with an 18+ rating. Meanwhile, Balatro had a PEGI rating of 18 until a successful appeal in February 2025, and Luck Be a Landlord is still 17+ on Apple’s App Store.Nobody knows what they’re doingWhen I started researching this piece, I felt very strongly that it was absurd that Luck Be A Landlord and Balatro had age ratings this high.I still believe that the way both devs have been treated by ratings boards is bad. Threatening an indie dev with a significant loss of income by pulling their game is bad, not giving them a way to defend themself or help them understand why it’s happening is even worse. It’s an extension of the general way that too-big-to-fail companies like Google treat all their customers.DiIorio told me that while it felt like a human being had at least looked at Luck Be A Landlord to make the determination that it contained gambling themes, the emails he was getting were automatic, and he doesn’t have a contact at Google to ask why this happened or how he can avoid it in the future — an experience that will be familiar to anyone who has ever needed Google support. But what’s changed for me is that I’m not actually sure anymore that games that don’t have gambling should be completely let off the hook for evoking gambling.Exposing teens to simulated gambling without financial stakes could spark an interest in the real thing later on, according to a study in the International Journal of Environmental Research and Public Health. It’s the same reason you can’t mosey down to the drug store to buy candy cigarettes. Multiple studies were done that showed kids who ate candy cigarettes were more likely to take up smoking (of course, the candy is still available — just without the “cigarette” branding.)So while I still think rating something like Balatro 18+ is nuts, I also think that describing it appropriately might be reasonable. As a game, it’s completely divorced from literally any kind of play you would find in a casino — but I can see the concern that the thrill of flashy numbers and the shiny cards might encourage young players to try their hand at poker in a real casino, where a real house can take their money.Maybe what’s more important than doling out high age ratings is helping people think about how media can affect us. In the same way that, when I was 12 and obsessed with The Matrix, my parents gently made sure that I knew that none of the violence was real and you can’t actually cartwheel through a hail of bullets in real life. Thanks, mom and dad!But that’s an answer that’s a lot more abstract and difficult to implement than a big red 18+ banner. When it comes to gacha, I think we’re even less equipped to talk about these game mechanics, and I’m certain they’re not being age-rated appropriately. On the one hand, like I said earlier, gacha exploits the player’s desire for stuff that they are heavily manipulated to buy with real money. On the other hand, I think it’s worth acknowledging that there is a difference between gacha and casino gambling.Problem gamblers aren’t satisfied by winning — the thing they’re addicted to is playing, and the risk that comes with it. In gacha games, players do report satisfaction when they achieve the prize they set out to get. And yes, in the game’s next season, the developer will be dangling a shiny new prize in front of them with the goal of starting the cycle over. But I think it’s fair to make the distinction, while still being highly critical of the model.And right now, there is close to no incentive for app stores to crack down on gacha in any way. They get a cut of in-app purchases. Back in 2023, miHoYo tried a couple of times to set up payment systems that circumvented Apple’s 30% cut of in-app spending. Both times, it was thwarted by Apple, whose App Store generated $1.1 trillion in developer billings and sales in 2022.According to Apple itself, 90% of that money did not include any commission to Apple. Fortunately for Apple, ten percent of a trillion dollars is still one hundred billion dollars, which I would also like to have in my bank account. Apple has zero reason to curb spending on games that have been earning millions of dollars every month for years.And despite the popularity of Luck Be A Landlord and Balatro’s massive App Store success, these games will never be as lucrative. They’re one-time purchases, and they don’t have microtransactions. To add insult to injury, like most popular games, Luck Be A Landlord has a lot of clones. And from what I can tell, it doesn’t look like any of them have been made to indicate that their games contain the dreaded “gambling themes” that Google was so worried about in Landlord.In particular, a game called SpinCraft: Roguelike from Sneaky Panda Games raised $6 million in seed funding for “inventing the Luck-Puzzler genre,” which it introduced in 2022, while Luck Be A Landlord went into early access in 2021.It’s free-to-play, has ads and in-app purchases, looks like Fisher Price made a slot machine, and it’s rated E for everyone, with no mention of gambling imagery in its rating. I reached out to the developers to ask if they had also been contacted by the Play Store to disclose that their game has gambling themes, but I haven’t heard back.Borrowing mechanics in games is as old as time, and it’s something I in no way want to imply shouldn’t happen because copyright is the killer of invention — but I think we can all agree that the system is broken.There is no consistency in how games with random chance are treated. We still do not know how to talk about gambling, or gambling themes, and at the end of the day, the results of this are the same: the house always wins.See More:

IBM and Roche are teaming up on an AI solution to a challenge faced by millions worldwide: the relentless daily grind of diabetes management. Their new brainchild, the Accu-Chek SmartGuide Predict app, provides AI-powered glucose forecasting capabilities to users. The app doesn’t just track where your glucose levels are—it tells you where they’re heading. Imagine having a weather forecast, but for your blood sugar. That’s essentially what IBM and Roche are creating.AI-powered diabetes managementThe app works alongside Roche’s continuous glucose monitoring sensor, crunching the numbers in real-time to offer predictive insights that can help users stay ahead of potentially dangerous blood sugar swings.What caught my eye were the three standout features that address very specific worries diabetics face. The “Glucose Predict” function visualises where your glucose might be heading over the next two hours—giving you that crucial window to make adjustments before things go south.For those who live with the anxiety of hypoglycaemia (when blood sugar plummets to dangerous levels), the “Low Glucose Predict” feature acts like an early warning system, flagging potential lows up to half an hour before they might occur. That’s enough time to take corrective action.Perhaps most reassuring is the “Night Low Predict” feature, which estimates your risk of overnight hypoglycaemia—often the most frightening prospect for diabetes patients. Before tucking in for the night, the AI-powered diabetes management app gives you a heads-up about whether you might need that bedtime snack. This feature should bring peace of mind to countless households.“By harnessing the power of AI-enabled predictive technology, Roche’s Accu-Chek SmartGuide Predict App can help empower people with diabetes to take proactive measures to manage their disease,” says Moritz Hartmann, Head of Roche Information Solutions.How AI is speeding up diabetes researchIt’s not just patients benefiting from this partnership. The companies have developed a rather clever research tool using IBM’s watsonx AI platform that’s transforming how clinical study data gets analysed.Anyone who’s been involved in clinical research knows the mind-numbing tedium of manual data analysis. IBM and Roche’s tool does the heavy lifting—digitising, translating, and categorising all that anonymised clinical data, then connecting the dots between glucose monitoring data and participants’ daily activities.The result? Researchers can spot meaningful patterns and correlations in a fraction of the time it would normally take. This behind-the-scenes innovation might do more to advance diabetes care and management in the long run than the app itself.What makes this collaboration particularly interesting is how it brings together two different worlds. You’ve got IBM’s computing prowess and AI know-how pairing up with Roche’s decades of healthcare and diabetes expertise.”Our long-standing partnership with IBM underscores the potential of cross-industry innovation in addressing unmet healthcare needs and bringing significant advancements to patients faster,” says Hartmann.“Using cutting-edge technology such as AI and machine learning helps us to accelerate time to market and to improve therapy outcomes at the same time.”Christian Keller, General Manager of IBM Switzerland, added: “The collaboration with Roche underlines the potential of AI when it’s implemented with a clear goal—assisting patients in managing their diabetes.“With our technology and consulting expertise we can offer a trusted, customised, and secure technical environment that is essential to enable innovation in healthcare.”What this means for the future of healthcare techHaving covered healthcare tech for years, I’ve seen plenty of promising innovations fizzle out. However, this IBM-Roche partnership feels promising—perhaps because it’s addressing such a specific, well-defined problem with a thoughtful, targeted application of AI.For the estimated 590 million people (or 1 in 9 of the adult population) worldwide living with diabetes, the shift from reactive to predictive management could be gamechanging. It’s not about replacing human judgment, but enhancing it with timely, actionable insights.The app’s currently only available in Switzerland, which seems a sensible approach—test, refine, and perfect before wider deployment. Healthcare professionals will be keeping tabs on this Swiss rollout to see if it delivers on its promise.If successful, this collaboration could serve as a blueprint for how tech giants and pharma companies might work together on other chronic conditions. Imagine similar predictive approaches for heart disease, asthma, or Parkinson’s.For now, though, the focus is squarely on using AI to improve diabetes management and helping people sleep a little easier at night—quite literally, in the case of that clever nocturnal prediction feature. And honestly, that’s a worthwhile enough goal on its own.(Photo by Alexander Grey)Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.Explore other upcoming enterprise technology events and webinars powered by TechForge here.

If you’ve ever wondered whether the food on your plate could shape your brain’s future, the science is starting to say: yes, it might. While healthy eating has long been linked to better brain health, new research is getting more specific about which diets help, and when you should start following them.At this year’s annual Nutrition conference in Orlando, Florida, researchers presented findings that add weight to the growing link between diet and dementia. According to a news release, study author Song-Yi Park of the University of Hawaii at Manoa said, “Our study findings confirm that healthy dietary patterns in mid to late life and their improvement over time may prevent Alzheimer’s and related dementias. This suggests that it is never too late to adopt a healthy diet to prevent dementia.”The research focused on nearly 93,000 U.S. adults from the long-running Multiethnic Cohort Study. Participants were between 45 years and 75 years old when they entered the study in the 1990s. Over time, more than 21,000 developed Alzheimer’s disease or related dementias — but those who closely followed a specific eating plan, the MIND diet, were significantly less likely to be among them.Combining the Mediterranean Diet and DASH DietThe MIND diet (short for Mediterranean-DASH Intervention for Neurodegenerative Delay) blends the best elements of two established eating plans: the Mediterranean diet and the DASH diet.The Mediterranean diet is inspired by the traditional cuisines of countries like Greece, Italy, and Spain. It focuses on plant-based foods (fruits, vegetables, legumes, nuts, seeds, and whole grains), healthy fats like olive oil, and moderate amounts of fish, poultry, and dairy, with red meat eaten sparingly. It’s been linked to a lower risk of heart disease and is also environmentally friendly.The DASH diet, originally designed to lower blood pressure, shares many similarities but puts extra emphasis on limiting sodium and increasing intake of nutrients like potassium, magnesium, and calcium. It includes low-fat dairy and lean protein sources and doesn’t rely on any hard-to-find foods.The MIND diet specifically promotes brain-healthy foods like leafy greens, berries, nuts, and olive oil, combining benefits of both approaches with a focus on protecting cognitive health.Read More: Is the Mediterranean Diet Healthy?The MIND Diet Over TimeAccording to Park and her team, people who scored highest in MIND diet adherence at the study’s start had a 9 percent lower risk of developing dementia. That number was even higher with around 13 percent for African American, Latino, and White participants. Looking at those who improved their adherence to the MIND diet over time, showed a 25 percent reduction in dementia risk compared to those whose dietary habits declined, which was consistent no matter the age or racial background.“We found that the protective relationship between a healthy diet and dementia was more pronounced among African Americans, Latinos, and Whites, while it was not as apparent among Asian Americans and showed a weaker trend in Native Hawaiians,” Park said in the press release. “A tailored approach may be needed when evaluating different subpopulations’ diet quality.”Interestingly, Asian Americans also tend to have lower dementia rates overall, which researchers believe could mean other cultural eating patterns might offer similar protection than the MIND diet for that group.The Best Time to Start Is NowOne of the most encouraging findings was that starting late still helped. Participants who began following the MIND diet more closely over a 10-year period, regardless of how old they were when they began, saw benefits. This suggests that even if you didn’t grow up eating brain-boosting foods, it’s not too late to change course.It’s worth noting that the study is observational, so, by itself, it can’t prove this specific diet causes better brain health. Study author Park notes that the next step is conducting interventional studies to verify these promising results.Still, the evidence is mounting. Whether you're 45 or 75, choosing greens over greasy snacks could make a real difference when it comes to aging with or without dementia.This article is not offering medical advice and should be used for informational purposes only.Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:National Institute of Aging. What Do We Know About Diet and Prevention of Alzheimer’s Disease?Harvard Health Publishing. A practical guide to the Mediterranean dietNational Heart, Lung, and Blood Institute. Following the DASH Eating PlanHaving worked as a biomedical research assistant in labs across three countries, Jenny excels at translating complex scientific concepts – ranging from medical breakthroughs and pharmacological discoveries to the latest in nutrition – into engaging, accessible content. Her interests extend to topics such as human evolution, psychology, and quirky animal stories. When she’s not immersed in a popular science book, you’ll find her catching waves or cruising around Vancouver Island on her longboard.

On June 3, Yoshua Bengio, the world’s most-cited computer scientist, announced the launch of LawZero, a nonprofit that aims to create “safe by design” AI by pursuing a fundamentally different approach to major tech companies. Players like OpenAI and Google are investing heavily in AI agents—systems that not only answer queries and generate images, but can craft plans and take actions in the world. The goal of these companies is to create virtual employees that can do practically any job a human can, known in the tech industry as artificial general intelligence, or AGI. Executives like Google DeepMind’s CEO Demis Hassabis point to AGI’s potential to solve climate change or cure disease as a motivator for its development. Bengio, however, says we don't need agentic systems to reap AI's rewards—it's a false choice. He says there's a chance such a system could escape human control, with potentially irreversible consequences. “If we get an AI that gives us the cure for cancer, but also maybe another version of that AI goes rogue and generates wave after wave of bio-weapons that kill billions of people, then I don't think it's worth it," he says. In 2023, Bengio, along with others including OpenAI’s CEO Sam Altman signed a statement declaring that “mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”Now, Bengio, through LawZero, aims to sidestep the existential perils by focusing on creating what he calls “Scientist AI”—a system trained to understand and make statistical predictions about the world, crucially, without the agency to take independent actions. As he puts it: We could use AI to advance scientific progress without rolling the dice on agentic AI systems.Why Bengio Says We Need A New Approach To AI The current approach to giving AI agency is “dangerous,” Bengio says. While most software operates through rigid if-then rules—if the user clicks here, do this—today's AI systems use deep learning. The technique, which Bengio helped pioneer, trains artificial networks modeled loosely on the brain to find patterns in vast amounts of data. But recognizing patterns is just the first step. To turn these systems into useful applications like chatbots, engineers employ a training process called reinforcement learning. The AI generates thousands of responses and receives feedback on each one: a virtual “carrot” for helpful answers and a virtual “stick” for responses that miss the mark. Through millions of these trial-and-feedback cycles, the system gradually learns to predict what responses are most likely to get a reward. “It’s more like growing a plant or animal,” Bengio says. “You don’t fully control what the animal is going to do. You provide it with the right conditions, and it grows and it becomes smarter. You can try to steer it in various directions.”The same basic approach is now being used to imbue AI with greater agency. Models are tasked with challenges with verifiable answers—like math puzzles or coding problems—and are then rewarded for taking the series of actions that yields the solution. This approach has seen AI shatter previous benchmarks in programming and scientific reasoning. For example, at the beginning of 2024, the best AI model scored only 2% on a standardized test for AI of sorts consisting of real world software engineering problems; by December, an impressive 71.7%. But with AI’s greater problem-solving ability comes the emergence of new deceptive skills, Bengio says. The last few months have borne witness to AI systems learning to mislead, cheat, and try to evade shutdown—even resorting to blackmail. These have almost exclusively been in carefully contrived experiments that almost beg the AI to misbehave—for example, by asking it to pursue its goal at all costs. Reports of such behavior in the real-world, though, have begun to surface. Popular AI coding startup Replit’s agent ignored explicit instruction not to edit a system file that could break the company’s software, in what CEO Amjad Masad described as an “Oh f***” moment,” on the Cognitive Revolution podcast in May. The company’s engineers intervened, cutting the agent’s access by moving the file to a secure digital sandbox, only for the AI agent to attempt to “socially engineer” the user to regain access.The quest to build human-level AI agents using techniques known to produce deceptive tendencies, Bengio says, is comparable to a car speeding down a narrow mountain road, with steep cliffs on either side, and thick fog obscuring the path ahead. “We need to set up the car with headlights and put some guardrails on the road,” he says.What is “Scientist AI”?LawZero’s focus is on developing “Scientist AI” which, as Bengio describes, would be fundamentally non-agentic, trustworthy, and focused on understanding and truthfulness, rather than pursuing its own goals or merely imitating human behavior. The aim is creating a powerful tool that, while lacking the same autonomy other models have, is capable of generating hypotheses and accelerating scientific progress to “help us solve challenges of humanity,” Bengio says.LawZero has raised nearly $30 million already from several philanthropic backers including from Schmidt Sciences and Open Philanthropy. “We want to raise more because we know that as we move forward, we'll need significant compute,” Bengio says. But even ten times that figure would pale in comparison to the roughly $200 billion spent last year by tech giants on aggressively pursuing AI. Bengio’s hope is that Scientist AI could help ensure the safety of highly autonomous systems developed by other players. “We can use those non-agentic AIs as guardrails that just need to predict whether the action of an agentic AI is dangerous," Bengio says. Technical interventions will only ever be one part of the solution, he adds, noting the need for regulations to ensure that safe practices are adopted.LawZero, named after science fiction author Isaac Asimov’s zeroth law of robotics—“a robot may not harm humanity, or, by inaction, allow humanity to come to harm”—is not the first nonprofit founded to chart a safer path for AI development. OpenAI was founded as a nonprofit in 2015 with the goal of “ensuring AGI benefits all of humanity,” and intended to serve a counterbalance to industry players guided by profit motives. Since opening a for-profit arm in 2019, the organization has become one of the most valuable private companies in the world, and has faced criticism, including from former staffers, who argue it has drifted from its founding ideals. "Well, the good news is we have the hindsight of maybe what not to do,” Bengio says, adding that he wants to avoid profit incentives and “bring governments into the governance of LawZero.”“I think everyone should ask themselves, ‘What can I do to make sure my children will have a future,’” Bengio says. In March, he stepped down as scientific director of Mila, the academic lab he co-founded in the early nineties, in an effort to reorient his work towards tackling AI risk more directly. “Because I'm a researcher, my answer is, ‘okay, I'm going to work on this scientific problem where maybe I can make a difference,’ but other people may have different answers."