05/21 — 2025 by abduzeedo Explore SOMA's evolving branding and visual identity by Made by Ruda. A modular system reflecting architectural logic and adaptability. Hey, fellow creatives! Let's dive into a project that truly stands out in the world of branding and visual identity. We're talking about the SOMA Visual Identity, crafted by the talented team at Made by Ruda. This work, featured on their website, showcases a thoughtful approach to design that mirrors an architectural studio's evolving nature. A Foundation in Contrast SOMA, an architecture studio based in Buenos Aires and Valencia, needed an identity to match their unique, multidisciplinary style. Their work blends brutalist elements with a playful adaptability. Made by Ruda took this contrast and ran with it, creating a system that's both sharp and soft, modular yet messy. It's built to shift, just like SOMA's spaces and ideas. Deconstructing the Typographic Form The core concept began with a typographic exercise. Made by Ruda deconstructed the four letters of "SOMA" into modular, softened geometric forms. These pieces became the building blocks for a flexible system. Think of it as architectural logic applied to a logomark and iconography. You can see these modular elements at play in the "Branding and visual identity artifacts" section of their project overview (Page 1, SOMA Visual Identity by Made by Ruda.pdf). Core Values in Design This modular identity isn't just a pretty face; it expresses SOMA's fundamental values: Collaboration: Interdependent parts form a coherent whole, much like a team working together. Disruption and Innovation: Traditional typographic rules are broken, pushing boundaries. Flexibility: The structure can evolve while keeping its core essence intact. Made by Ruda also chose Wix Madefor Text as a supporting typeface. Its clarity and graphic neutrality provide a nice contrast to the expressive logomark (Page 1, SOMA Visual Identity by Made by Ruda.pdf). This choice highlights the dynamic interplay within the brand. Visualizing Adaptability Take a look at the various applications within the project. The provided PDF (SOMA Visual Identity by Made by Ruda.pdf) offers glimpses into how this system adapts. From the abstract geometric compositions to the subtle branding on a vest or a building facade, the identity maintains its integrity while transforming. The mark overlaid on a building, for instance, clearly demonstrates its architectural inspiration and adaptability. The identity feels dynamic and shape-shifting. It's a testament to how a well-conceived branding and visual identity can truly embody a company's philosophy. It’s not just a logo; it’s a living, breathing system. The Power of Modularity What Made by Ruda achieved with SOMA is a prime example of how modular design can create a truly adaptable and memorable brand. It speaks to the idea that design shouldn't be static, especially for a studio that prides itself on evolution. This project serves as a fantastic source of inspiration for anyone looking to build a flexible and impactful brand. Want to see more of their incredible work? Check out Made by Ruda's official website: https://www.madebyruda.com/ Branding and visual identity artifacts Tags branding