In the evolving landscape of e-commerce, artificial intelligence (AI) has emerged as a transformative force—reshaping digital shopping experiences through real-time analytics, behavioral modeling, and hyper-personalization. As online retail continues

Reading Time: 10 minutes Picking an omnichannel marketing platform can feel like walking into a tech maze. Every vendor promises personalized customer experiences and 360-degree views. But behind the technical terminologies, most platforms just add noise. Right now, your customers expect seamless, intuitive experiences, whether they’re on your website, checking email, scrolling Instagram, or walking into your store. And they don’t care what platform you’re using. They care that it works. That it feels cohesive. And if your current tools can’t keep up, you’ll feel it in your churn rate, in your campaign ROI, and in the silence when nobody clicks. This article explains how to actually choose an omnichannel marketing automation platform that delivers a measurable, meaningful impact.   What is an Omnichannel Marketing Platform? An omnichannel marketing platform brings all your customer touchpoints—email, SMS, social, web, and more—into a single, unified connected system. It tracks customer behavior across different devices, personalizes communication in real time, and automates actions based on where each customer is in their journey. In short, such platforms allow you to completely harness omnichannel marketing — no more juggling five tools to launch a campaign or manually syncing customer profiles. It’s about delivering the right message, on the right channel, at exactly the right moment, without missing a beat. How Do Omnichannel Marketing Automation Platforms Work? At the core of omnichannel marketing platforms is automation, and it’s what makes them truly powerful. These tools don’t just streamline your marketing, they do the heavy lifting for you by intelligently responding to customer behavior in real time, on the right channel. Here’s how it works: Data Integration: The platform gathers data from every interaction your customers have with your brand, whether it’s a social media click, an email open, or a web visit. It stores and syncs that data, building a comprehensive customer profile. Behavioral Triggers: Based on that profile, the platform automatically triggers personalized actions. If a customer browses a product on your website and abandons it, the system can send them a targeted follow-up email with a discount. Or, if they engage with a post on Instagram, they might receive an SMS with relevant content. Multi-Channel Coordination: Instead of running isolated campaigns across different platforms, omnichannel automation makes sure your messaging is synchronized, no matter where your customer interacts with your brand. The experience is seamless regardless of whether it is conducted on a mobile device, desktop, or in-store. Ultimately, these platforms use automation to enable smarter, more personal marketing, allowing brands to swiftly reach their customers with the right message at the right time. Why is an Omnichannel Marketing Platform So Important for Marketing Teams? Marketing today is about being seen everywhere your customers are and delivering the right message in the right way. An omnichannel marketing platform makes that possible, and here’s why it’s crucial: Drives Better Engagement: Customers expect a smooth experience no matter where they interact with your brand. When your marketing is consistent across email, social media, and your website, it creates a sense of connection. More than just seeing your ads, they’re actually engaging with your brand in a way that feels personalized, familiar, and authentic. Makes Campaigns More Effective: With an omnichannel platform, you can monitor your campaigns in real-time and quickly adjust them if things aren’t going as planned. No more waiting for reports to trickle in. You can make changes on the fly, which means your marketing efforts are always aligned with what’s working at the moment. Allows for True Personalization: Forget generic messaging. An omnichannel marketing platform helps you gather data from every customer interaction, allowing you to tailor your approach based on what each customer is interested in. Builds Stronger Customer Relationships: When you engage with customers across multiple channels in a relevant, timely way, you make them feel seen and valued. This connection goes beyond a single sale. It turns casual buyers into loyal customers who trust your brand to deliver on their needs, no matter where they are. Delivers More Bang for Your Buck: The beauty of automation is that it frees up your team to focus on your omnichannel strategy, while the omnichannel marketing automation platform handles the routine tasks. This efficiency leads to better targeting, reduced costs, and a stronger ROI. You’re reaching the right customers at the right time without wasting effort. Helps You Make Smarter Decisions: All your customer data is centralized, so you’re not guessing anymore. Whether you need to optimize a campaign or uncover new opportunities, the insights provided by the platform allow you to make data-driven decisions that move your business forward. Responds to Customers in Real Time: When someone shows interest in your product, the last thing you want is to lose that momentum. Omnichannel marketing platforms trigger automatic follow-ups based on actions customers take, so they get the right message when they’re most interested, whether it’s through an email, text, or on social media. Keeps Your Brand Consistent: With everything tied together in one platform, your message, tone, and offers stay consistent across channels. No matter where a customer encounters your brand, they’ll have the same experience and brand recognition each time. Elevates the Customer Experience: When all of your channels work together, customers feel like they’re interacting with a brand that really gets them. The result? A better overall customer experience, which translates to stronger loyalty, higher engagement, and more referrals. In short, an omnichannel marketing platform is a game-changer for B2C marketing teams. It brings your efforts together in a way that’s efficient, intelligent, and most importantly, human, making it easier to engage your audience and deliver results.   How to Choose the Right Omnichannel Marketing Platform for Your Team Choosing the right omnichannel marketing platform is a big decision for any team. It’s an investment that can elevate your marketing strategies, enhance omnichannel customer engagement, and improve overall performance. But with so many options available, how do you ensure you’re making the best choice for your team? Here are some key factors to think about. Integration Capabilities: Your platform needs to seamlessly integrate with the tools you already use, so you can focus on what really matters. Whether it’s your CRM, email marketing automation software, or social media platforms, you don’t want to waste time and energy managing multiple systems that don’t talk to each other. Ask yourself, how easily will this platform integrate with and support the tools and platforms you already use? Ease of Use and Customization: A platform that’s difficult to use is more of a burden than a help. Look for one that’s intuitive and easy for your team to get comfortable with. The last thing you want is a tool that causes frustration and slows things down. Think about how user-friendly the platform is for your team. Can you easily customize features to fit your unique needs? Data and Analytics: An omnichannel marketing platform should give you clear, actionable insights so you can make smart, informed decisions. Does the platform provide detailed omnichannel analytics that you can use to refine your campaigns? Can it help you track customer journeys and behaviors across channels? Scalability and Support: Your business is growing, and your platform needs to grow with it. The last thing you want is to outgrow your tool in six months and have to go through the hassle of switching to something new. Check whether the platform is scalable enough to accommodate your future growth. What level of customer support is offered, and how responsive is the team? Now that you have a sense of what to consider when choosing an omnichannel marketing automation platform, let’s dive into the key features to look for.   5 Key Features to Look for in an Omnichannel Marketing Automation Platform You can’t build a high-performing marketing engine founded on disconnected tools and vague customer data. If your team is working across five different platforms to run a single campaign, something’s broken. The tool you pick will either streamline your marketing or slow it down. So, forget the bells and whistles for a moment. What you really need are features that bring clarity to your customer experience. Here are the five features that serve as the foundation of a platform that can scale with your brand. 1. Unified Customer Profiles across Channels Modern marketing starts with understanding. A powerful omnichannel marketing platform should combine customer data from every touchpoint (website visits, email clicks, mobile app activity, purchase history, and other interactions) into a single, continuously updated profile. This unified view helps your team move from being ‘reactive’ to being ‘proactive’. Instead of blasting generic messages, you can deliver relevant content tailored to where that customer is in their journey. It’s the difference between feeling like a brand knows you… and feeling like it’s spam. 2. Behavior-Driven Automation Workflows Static email blasts are outdated. Customers expect relevant, timely communication based on how they engage with your brand. The platform you choose should let you create workflows that automatically trigger actions like sending a reminder, adjusting content, or changing the message channel, based on real-time behavior. For example, a user who browses a product but doesn’t buy it, should receive a well-timed nudge — maybe an email, or a push notification. The point is: your platform needs to adapt to customer intent and behavior, not force every lead down the same path. 3. Real-Time Analytics and Reporting You shouldn’t have to wait 48 hours to know if something flopped. You need to be able to tweak your omnichannel marketing automation strategy in real-time based on what’s happening right now. Does the platform offer real-time insights into campaign performance? Can you adjust tactics immediately based on live data? Also, no one wants 20 meaningless charts. Look for a platform that shows you the vital metrics, like clicks, conversions, and drop-offs, so your team can make quick, sure choices. 4. A Centralized Campaign Builder for Every Channel If you’re logging in and out of separate tools to handle email, SMS, web and mobile push notifications, and in-app messaging, something’s broken. Your omnichannel marketing platform should let you map and launch all of those in one place, from one logic flow. That way, if you’re running a product launch, you can build the entire experience—email, follow-up text, in-app message—all from the same workspace. This keeps your messaging consistent, and it saves your team loads of time. 5. Scalable Personalization Powered by AI Everyone talks about omnichannel personalization. But if it takes your team hours to set up basic name merges or segments, it’s not scalable. A strong platform should help you personalize campaigns at scale using AI, not by making you do more, but by automating based on real customer data. Whether that’s product recommendations, timing messages based on when someone usually engages, or switching up channels depending on preferences, the goal is simple: make it feel like a one-on-one conversation, not a broadcast.   5 Best Omnichannel Marketing Platforms to Increase Customer Engagement 1. MoEngage MoEngage is a powerful customer engagement platform built for B2C marketing teams that want to create seamless, personalized journeys across channels like email, mobile and web push notifications, SMS, WhatsApp, in-app messaging, web, and more. It’s designed to help brands understand their customers deeply and act on that understanding in real time. What makes MoEngage stand out is how it brings all your customer data into one unified platform, allowing you to automate complex journeys without jumping between tools or teams. Whether you’re re-engaging an app user, launching an omnichannel campaign, or sending a personalized offer, this platform makes it easy and efficient. No wonder so many brands switch to MoEngage! How Pricing Works: MoEngage offers a tiered pricing model based on Monthly Tracked Users (MTUs). The Growth plan starts around $750/month, but it depends on what features you want to use. Larger brands can opt for the Enterprise plan, which includes more advanced features, higher limits, and dedicated support. Best For: Growth-focused brands that want to deeply personalize customer experiences at scale, particularly in industries like Ecommerce, fintech, media, quick-service restaurants (QSRs), travel, and mobile-first apps. In fact, it’s the perfect Ecommerce marketing automation platform for omnichannel customer engagement. If your team values real-time insights, automation, and customer-centric engagement, MoEngage is likely a great fit. 2. Shopify Plus Shopify Plus is an enterprise-level Ecommerce platform designed to help brands deliver a seamless shopping experience across all customer touchpoints. It enables brands to sell on various platforms, including online stores, mobile apps, social media, and physical retail locations, all managed from a single dashboard. While Shopify Plus does a great job managing omnichannel commerce, it’s not as feature-rich on the marketing automation side. If your team is looking for deep personalization, behavioral segmentation, or advanced journey building, you’ll likely need to connect Shopify with a marketing automation software platform. How Pricing Works: Shopify Plus pricing varies based on specific business requirements and sales volumes. Best For: High-volume omnichannel retail marketers and brands looking for a scalable Ecommerce solution that offers basic omnichannel capabilities and centralized management of multiple sales channels. 3. ActiveCampaign ActiveCampaign does a great job of bridging marketing automation with a personal touch. It’s built for businesses that don’t just want to send mass emails, but send smart ones. The platform shines when it comes to customer segmentation, letting you trigger emails, SMS, or even site messages based on real behavior, not just assumptions. That said, it’s not the kind of tool you just open and instantly “get.” The automation builder is powerful, but there’s a learning curve. Still, once you set it up, it runs like a machine that’s personalized, timely, and way less manual effort than you’d expect. How Pricing Works: Pricing starts at $29 per month and scales based on contact volume and feature set. Plans can go up to $149/month or more, depending on business needs. Best For: Small to mid-sized businesses looking for a cost-effective, flexible marketing automation platform with strong segmentation and multichannel engagement tools. (No, we’re not getting into the omnichannel vs. multichannel marketing debate now). 4. HubSpot HubSpot is an all-in-one platform that helps brands grow by focusing on inbound marketing, sales, and customer service. It’s well-suited for those looking to integrate their marketing efforts across various channels, without the need for complex technical skills. Honestly, HubSpot’s strength is in inbound marketing and CRM. However, its capabilities in advanced omnichannel campaign automation aren’t as extensive as those in some other platforms. If you need highly sophisticated marketing features, you may want to look elsewhere. How Pricing Works: Pricing starts at $800 per month for the Marketing Hub. For full access to all features, the Enterprise plan starts at $3,600 per month. Best For: Brands that focus on inbound marketing and CRM, looking for a user-friendly platform to manage omnichannel efforts easily.   Migrate to a Better Omnichannel Marketing Platform Today One thing’s clear: not all omnichannel marketing platforms are created equal. The right platform should feel less like another tool and more like a strategic partner, helping you understand your audience, stay consistent across touchpoints, and make marketing smarter, not harder. MoEngage stands out for this very reason. In fact, our omnichannel marketing platform is built for teams who want more than just dashboards. It’s for marketers who want results. And the best part is, migrating to a customer engagement platform has never been easier. Want to see MoEngage in action? Book a demo today and explore what better marketing looks like. The post How to Choose an Omnichannel Marketing Platform appeared first on MoEngage.

Few roles evolve as quickly as that of the modern CIO. A great way to prepare for a future that is largely unknown is to build your adaptability skills through diverse work experiences, says Bhavik Rao, CIO for the Americas at Vertiv. Learn from your wins and your losses and carry on. Stay free of comfort zones and run towards the chaos. Leaders are born of challenges and not from comfort.Bhavik shares what he’s facing now, how he’s navigating it, and the hard-won lessons that helped shape his approach to IT leadership.Here’s what he had to say:What has your career path looked like so far? I actually started my career as a techno-functional consultant working with the public sector. That early experience gave me a solid grounding in both the technical and process side of enterprise systems. From there, I moved into consulting, which really opened up my world. I had the opportunity to work across multiple industries, leading everything from mobile app development and eCommerce deployments to omnichannel initiatives, data platforms, ERP rollouts, and ultimately large-scale digital transformation and IT strategy programs. It was fast paced, challenging, and incredibly rewarding.  That diversity shaped the way I think today. I learned how to adapt quickly, connect dots across domains, and communicate with everyone from developers to CXOs. Eventually, that path led me to Vertiv, where I now serve as the CIO for the Americas, in addition to leading a couple of global towers, such as data/AI and engineering systems, for example. I’ve been fortunate to lead initiatives that drive operational efficiency, scale GenAI adoption, and turn technology into a true business enabler.   Related:What are the highlights along your career path? There have been several defining moments, both wins and challenges, that have shaped how I lead today. One of the most pivotal chapters has been my time at Vertiv. I joined when the company was still owned by private equity. It was an intense, roll-up-your-sleeves kind of environment. Then, in 2020, we went public -- a huge milestone. But just as we were ramping up our digital transformation, COVID hit, and with it came massive supply chain disruptions. In the middle of all that chaos, I was asked to take over a large-scale transformation program that was struggling. bhBhavik RaoIt wasn’t easy. There were legacy challenges, resistance to change, and real execution pressure. But we rallied, restructured the program, and launched it. That experience taught me a lot about leading under pressure, aligning teams around outcomes, and staying focused even when everything feels like it’s shifting. Related:Another major learning moment was earlier in my career when I lost a large national account I’d spent over seven years building. That was a tough one, but it taught me resilience. I learned not to attach my identity to any one outcome and to keep moving forward with purpose. Then, there are the moments of creation, like launching VeGA, our internal GenAI platform at Vertiv. Seeing it go from idea to impact, with thousands of users and 100+ applications, has been incredibly energizing. It reminded me how powerful it is when innovation meets execution. I’ve also learned the power of being a “player-coach.” I don’t believe in leading from a distance. I get involved, understand the challenges on the ground, and then help teams move forward together.  What’s your vision for the future of sovereign AI? For me, sovereign AI isn’t just a regulatory checkbox; it’s about strategic autonomy. At our company, we are trying to be very intentional about how we scale AI responsibly across our global footprint. So, when I think about sovereign AI, I define it as the ability to control how, where, and why AI is built and deployed with full alignment to your business needs, risk posture, and data boundaries. Related:I’ve seen firsthand how AI becomes a competitive advantage only when you have governance, infrastructure flexibility, and contextual intelligence built in. Our work with VeGA, for example, has shown that employees adopt AI much faster when it’s embedded into secure, business-aligned workflows and not just bolted on from the outside. For CIOs, the shift to sovereign AI means: Designing AI infrastructure that can flex whether it’s hosted internally, cloud-based, or hybrid Building internal AI fluency so your teams aren't fully reliant on black-box solutions Creating a framework for trust and explainability, especially as AI touches regulated and legal processes It’s not about doing everything in-house, but it is about knowing what’s mission-critical to control. In my view, sovereign AI is less about isolation and more about intentional ownership. What do you do for fun or to relax? Golf is my go-to. It keeps me grounded and humble! It’s one of those games that’s as much about mindset as it is about mechanics. I try to work out regularly when I am not traveling for work.  I also enjoy traveling with my family and listening to podcasts.   What advice would you give to young people considering a leadership path in IT? Be curious, stay hands-on, don’t rush the title, and focus on impact. Learn the business, not just the tech. Some of the best technologists I’ve worked with are the ones who understand how a supply chain works or how a sale actually closes. Also, don’t be afraid to take on messy, undefined problems. Run toward the chaos. That’s where leadership is born. And finally, surround yourself with people smarter than you. Build teams that challenge you. That’s where real growth happens. 

Cross-Border Ecommerce Market Revenue Growth 2025, Emerging  openPR.com

Amazon's pricing rules are an abuse of its market power, Germany's competition watchdog said Monday, paving the way for possible demands for changes to its business practices in Europe's biggest economy.

Business Development Associate, eCommerceAppLovinToronto30 minutes agoApplyAbout AppLovinAppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.About AppLovin’s eCommerce TeamAppLovin is the market leader in performance advertising for mobile games. In 2024, we expanded into the ecommerce space, enabling brands to reach 150M+ U.S. daily active users in a variety of mobile games—scale that rivals the largest social platforms. In Q4, we reached a $1 billion annual run rate in gross advertiser spend in the ecommerce category alone.Learn more about our fast-growing ecommerce beta: https://ecomm.applovin.com/AppLovin's global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.About the RoleWe are seeking a driven, analytical, and results-focused Analyst, Business Development to join our fast-paced and expanding eCommerce team. This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing eCommerce space.In this client-facing role, you’ll partner with eCommerce brands to unlock growth by leveraging AppLovin’s marketing platform. You’ll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes. You’ll also work closely with AppLovin leadership and product experts to evolve our eCommerce advertising solution and drive adoption in the market.ResponsibilitiesOnboard eCommerce brands to our platform and educate them on AppLovin’s eCommerce growth solution.Understand what matters most to your partners and drive an action plan for their growth.Set up new campaigns for success by leveraging best practices for creative and performance targets.Define and analyze metrics to ensure success for our eCommerce partners.Become an expert on AppLovin’s mobile advertising products for eCommerce brands.Partner with the broader AppLovin Business Development team in the region.Basic Qualifications1-3 years of professional experience.Bachelor's degree or higher in related fields.Self-starter and eager to learn.Demonstrate outstanding analytical ability and strategic grasp of the “big picture”.Exceptional communication skills and clearly able to communicate concepts and ideasHave experience prioritizing competing demands.Flexible team-player who can use drive, creativity, and initiative to move the organization forward.Demonstrated experience in handling large data sets, with a strong ability to analyze complex data and identify actionable patterns to drive strategic decision-making and optimize client outcomes.Proven interest in technology. Whether you’re an early adopter of gadgets, or an Excel whiz, or took a computer science class in school and loved it, we are a high tech and big data company where you will constantly have the opportunity to contribute business and product ideas.Preferred QualificationsExperience in the e-commerce space and brand operations.A basic understanding of programming or scripting.A basic understanding of image and video editing software.Understanding of models for intelligent decision making, such as game theory, chess, or poker.AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information. Create Your Profile — Game companies can contact you with their relevant job openings. Apply

Reading Time: 11 minutes Choosing the right drip email software can be a game-changer for your marketing strategy. With a variety of options available, understanding the pricing models and features each tool offers is key to making an informed decision. In this guide, we’ll walk you through essential factors to consider when evaluating pricing, so you can select the best solution that fits your needs and budget for your drip email campaigns. Ready to dive deeper? Let’s explore your options.   What Does Drip Email Marketing Software Cost? Drip email marketing software typically follows a few different pricing models, depending on the provider. Here’s a quick breakdown of the most common ones: Pricing Based on MAUs (Monthly Active Users): You pay based on how many unique subscribers actually engage with your emails (or your system) each month, not your entire list size. It’s a much fairer, scalable way to pay, especially if your audience fluctuates. You only pay for real activity. Flat-Rate Pricing: You pay a fixed monthly fee, regardless of usage, list size, or activity. But flat rates are often bloated to cover all usage types, so you’re likely overpaying if you’re not sending a massive volume of emails. It’s not cost-efficient for scaling brands. List-Based Pricing: You pay based on the total number of contacts in your database, whether they engage or not. However, you end up paying for cold leads, dead emails, and inactive contacts. This makes your costs climb unnecessarily as your list grows. Email Volume-Based Pricing: You’re charged based on how many emails you send each month. It can discourage you from running important nurturing campaigns or re-engagement flows because every email adds to your bill. It’s unpredictable and can spike costs during promotions. For email marketers, this model means added pressure to limit sends, often at the cost of customer experience and long-term engagement. Some platforms even bundle unnecessary features into expensive tiers, which bloats the pricing, especially for features you may not actually need. This is where MoEngage stands out. The platform offers a more transparent and scalable approach so that pricing is aligned to your actual usage and outcomes rather than inflated send limits.   6 Biggest Factors that Affect Drip Email Pricing Drip email pricing depends on several factors. Here are some of the biggest ones: 1. Number of active contacts Some platforms, particularly the ones that use the MAU pricing model, charge based on the number of customers who interact with your emails. The higher the number of active customers, the higher the pricing. 2. List size Managing an email list is easier said than done. Nevertheless, if you have a large database of contacts, you will be charged a higher monthly fee. In this case, pricing will remain the same even if you don’t have many active subscribers on your list. 3. Email volume The number of emails you send plays a big role in pricing. This is because high-volume automated email marketing campaigns require significant infrastructure for email delivery, tracking, and reporting. 4. Advanced features Platforms offering advanced features like RFM segmentation, automation, A/B testing, analytics, and AI-driven personalization typically charge more than others. Some pricing models allow you to opt for some or all of these features, depending on your business requirements. 5. Automation complexity If your drip campaign involves complex workflows, like different stages, conditions, triggers, etc., it can impact the pricing. Automation requires more resources to set up and maintain, which increases the price. 6. Integration with other tools Connecting your email platform with CRMs, Ecommerce tools, or analytics systems can drive up costs, especially if platforms charge extra for native integrations or require third-party connectors. Before signing up, ask yourself: how many of these tools are truly essential? Can any be replaced with ones that integrate more easily? A cluttered tech stack not only costs more but also complicates your workflows.   Top Features to Look For in a Drip Email Marketing Software Since you’re on the lookout for a drip email marketing software platform, focus on the features we’ve mentioned below. Core features that drip email software absolutely needs These features are the must-haves. They are the foundational tools required to automate, personalize, and optimize your email drip campaigns at scale. Journey designer: Easily set up multi-step workflows triggered by parameters like customer actions, behaviors, or time delays with minimal coding. Behavioral targeting: Send emails based on real-time customer behavior, such as cart additions, subscriptions, app activity, and more, for highly relevant messaging. Personalization engine: Dynamically include customer attributes based on past interactions and preferences to personalize emails at scale. High inbox deliverability: Tools and practices that ensure you have a healthy sender reputation and high inbox placement. Campaign optimization with A/B testing: Test different email versions to learn what drives higher engagement and optimize your drip flows continuously. Real-time analytics and insights: Access detailed reports and dashboards that track key drip email marketing metrics like opens, clicks, and conversions, and identify drop-offs in your drip journeys. Other features that are very useful to have These features aren’t absolutely necessary to run an effective campaign, but they can improve customer experience and operational efficiency. AI-based predictive segmentation: Leverage AI to predict customer behavior like churn or likelihood of conversion, and automatically adjust campaigns accordingly. Omnichannel messaging: Integrate messaging across various channels, like push notifications, SMS, WhatsApp, and in-app messaging for a cohesive customer journey. Pre-built templates: Quickly access pre-built, customizable email templates to launch campaigns faster without heavy design work.   9 Steps to Choosing a Drip Email Marketing Software With so many options available in the market, choosing the right drip email marketing software can seem like an uphill battle. No worries! We’ll even walk you through exactly how to evaluate and compare drip email tools for yourself. Once you’ve asked the right questions and gathered the facts during demos, it’s time to break down your decision-making process into clear, actionable steps. Step 1: Define Your Non-Negotiable Features The first step is to make a list of all the features that are necessary for you. For example, if your goal is to send behavior-triggered drip campaigns (like abandoned cart emails or re-engagement nudges), then features like behavioral targeting and multi-step customer journey automation are non-negotiable. On the other hand, if you only need basic scheduled newsletters, you might not need advanced workflow builders or AI recommendations. Once you have a list of non-negotiable features, it becomes easier to narrow down your platform choices. Step 2: Research and Compare All Viable Options Don’t just go with the most well-known or even the most affordable-looking tool. Research platforms that fit your business size and industry. Use peer reviews, comparison guides, and case studies to understand how the platform performs in real-world use cases. Also, remember that low entry pricing can be misleading. What matters is the total cost of ownership. Look for things like hidden fees, integration costs, or feature-based tier upgrades. These will add to the pricing later. Step 3: Book a Personalized Demo (and Demand Proof) When choosing your drip email marketing tool, make sure you request a personalized demo based on your business context, use cases, and workflows. A simple, generic walkthrough isn’t helpful because this is your first real glimpse into how the platform is going to support you long-term. If the demo isn’t tailored to your business, that’s a red flag—because if they can’t offer personalized attention when they’re trying to win your business, you’re unlikely to get it during onboarding or implementation. Ask to see features live, rather than just screenshots or slide decks. If a feature is critical, ask to see it in action. At times, sales teams may promise features that are still ‘in development’. Step 4: Attend the Demo with a List of Questions Once you’ve booked a demo, prepare a checklist of questions, like the one we shared above. This will help you stay focused and gain the clarity you need. Ask whether the features you care about are included in the base plan or locked behind premium tiers. Dig into pricing: will the costs scale predictably as you grow, or are there hidden fees that only show up later? Some platforms may offer attractive deals upfront but raise prices later or charge extra for essentials like API access, automation workflows, or deliverability support. The demo is your chance to surface all of this before signing anything. Step 5: Evaluate Ease of Use The drip email software you choose must be easy to use. Since marketers with little to no technical knowledge are most likely to use the platform, look for solutions that allow you to build email campaigns, segment audiences, and personalize messages easily. Say no to complicated or clunky interfaces that are not intuitive and require a steep learning curve. Step 6: Check for Advanced Capabilities Ask about AI features like predictive segmentation or email send-time optimization. Even if you don’t need them right now, having future-ready capabilities ensures you won’t outgrow the tool too soon. Step 7: Test for Scalability and Deliverability This is an important one. Look for solutions that can handle large volumes of emails with good email deliverability rates. Make sure the software you choose has a high inbox placement rate. Check if they have a solid infrastructure and dedicated IPs, should you need them. Also, consider scalability: will this platform still meet your needs when your contact list grows from 10,000 to 100,000? Make sure you’re not locked into expensive pricing jumps or performance bottlenecks. Step 8: Review Integration Options Make sure the tool you choose fits seamlessly into your existing workflow. It should integrate with your CRM, mobile app, Ecommerce system, and anything else in your ecosystem. Even if it doesn’t directly integrate, ensure that it offers flexible APIs and webhooks, or supports third-party connectors like Zapier, so you can still automate data flow without manual workarounds. Step 9: Compare Customer Support Quality Good software with bad support can be a nightmare. Check for onboarding help, technical support, availability, account management, and resources. Ask about how quickly the support team responds and resolves software issues to ensure that you have minimal downtime.   5 Best Email Drip Campaign Software and Tools It’s time to weigh your options in choosing an email drip campaign software for your business. Give this list a quick read! 1. MoEngage: Best for Omnichannel Engagement and Behavioral Targeting   MoEngage is a comprehensive customer engagement platform designed to deliver personalized and automated drip email campaigns at scale. Its powerful AI capabilities allow you to use behavioral targeting to reach customers at the right time with the right message at different stages of their customer journey. Why MoEngage is Best for Omnichannel Engagement and Behavioral Targeting: MoEngage offers multiple features that allow you to provide cohesive customer experiences across various touchpoints. You can reach out to customers via not just email, but also SMS, push notifications, in-app messages, and even ad networks without missing a beat. Features like advanced segmentation enable you to send hyper-personalized drip email campaigns tailored to individual customer actions, such as cart abandonment or inactivity. This ensures that messages are timely, relevant, and effective in driving engagement. How Pricing Works: MoEngage offers flexible drip email pricing based on the scale of your business and the exact features you’d need. You can always reach out to their sales team to learn more about their custom pricing plans. How to Set Up a Demo: To experience MoEngage firsthand, you need to book a demo first. Their team will then contact you to schedule a personalized walkthrough that showcases how the platform can meet your specific drip email marketing goals. 2. ActiveCampaign: Best for Email and Marketing Automation ActiveCampaign is a marketing automation platform that allows you to create email campaigns on channels your customers connect with. The platform offers predictive content features that help you show customers the most meaningful content. Why ActiveCampaign is Best for Email and Marketing Automation: ActiveCampaign excels in delivering sophisticated automation campaign workflows that can be tailored to various customer journeys. How Pricing Works: ActiveCampaign offers a four-tiered drip email pricing plan. The basic plan starts at $15/month for 1K contacts, while the Enterprise plan starts at $1,169/month for 50K contacts. If you have contacts upwards of that number, you need to talk to their sales team. 3. Kit: Best for Creators Using Emails Kit is tailored for creators, bloggers, and solo entrepreneurs who want to send customer relationship emails. It offers a user-friendly interface with powerful automation capabilities. Why Kit is Best for Creators and Solo Entrepreneurs: Kit’s email-first operating system allows creators to build long-term connections with customers. Its intuitive email designer can be used to create effective on-brand emails that are optimized for deliverability. Plus, it allows you to send email broadcasts for announcing product launches, sharing content updates, or promoting limited-time offers to your entire list in bulk. How Pricing Works: Kit offers a free Newsletter plan with basic features like visual automation, opt-in forms, and email broadcasts to up to 10K subscribers. But you can implement just 1 visual automation and an email sequence on the free plan. Advanced plans start at $25 per month for up to 1K subscribers, and go up to $2,166/month for 400K contacts. 4. Drip: Best for Ecommerce Marketing Automation Drip is a marketing automation platform designed specifically for Ecommerce brands. It offers tools to create personalized email campaigns that drive customer engagement and sales. Why Drip is Best for Ecommerce Marketing Automation: Drip provides deep integrations with Ecommerce platforms, allowing businesses to leverage customer data for targeted campaigns. Features like behavior-based automation and pre-built workflows help in crafting effective drip campaigns. How Pricing Works: Drip’s pricing starts at $39/month for up to 2,500 contacts. The cost scales up to $1,999/month based on the number of contacts, with custom pricing available for larger lists of over 180K subscribers. 5. Mailmodo: Best for Interactive Email Marketing Mailmodo is an email marketing platform that enables the creation of interactive drip emails using AMP technology. This allows recipients to take actions like filling out forms or booking appointments directly within the email. Why Mailmodo is Best for Interactive Email Marketing: Mailmodo stands out by offering interactive email capabilities that enhance customer engagement and conversion rates. Its drag-and-drop editor simplifies the creation of dynamic emails without any coding required. How Pricing Works: Like the other drip email marketing software on this list, Mailmodo’s pricing is based on the number of contacts and emails sent per month. Its three-tiered pricing model starts at $39/month for 500 contacts, going up to $939/month for 250K subscribers. Any more contacts, and you have to reach out to their sales team.   How to Get the Most Value Out of Your Drip Email Software Here are some of the ways in which you can leverage your drip email software to its maximum potential. Save time through automation: Automate welcome emails, follow-ups, and re-engagement campaigns to free up your team for more strategic work. Boost engagement with timely messaging: Set up triggers so that emails are automatically sent based on customers’ actions. This keeps your audience interested at every stage of their customer journey. Drive higher conversions with targeted sequences: Send the right email at the right time to move leads through the sales funnel towards a conversion. Personalize customer experiences at scale: Use segmentation and dynamic content to create a personalized customer experience without manually customizing every email. Continuously optimize with data-driven insights: Track performance metrics like open rates and conversions to refine your drip email campaigns and maximize results over time.   Maximize Engagement With MoEngage’s Drip Email Marketing Software To sum it up, drip email marketing can be quite powerful for engaging customers at different stages of their journey. Having the right drip email software in your tech stack ensures smooth, efficient workflows. Your team can focus on higher-value tasks while automating routine processes. It also ensures that your drip emails always reach the right person with the right message at the perfect time. MoEngage’s powerful email automation platform allows you to automate personalized campaigns that drive higher engagement and conversions. With advanced segmentation, behavior-triggered messaging, and seamless integration with your ecosystem, you can nurture relationships more effectively than ever. Curious to see how MoEngage can elevate your campaigns? Schedule a discovery call today. The post Drip Email Software: The Ultimate Pricing and Buying Guide appeared first on MoEngage.

Reading Time: 9 minutes Email provides a direct, two-way communication line to your target audience, which makes it, in a sense, more social than marketing channels like Instagram, Facebook, and TikTok. However, this doesn’t automatically lead to high open rates or email engagement. You need to know when the best time to send an email is and how often you should send them. Without a well-thought-out schedule, you’ll likely overwhelm your customers’ inboxes. In this post, we’ll discuss email scheduling and cadence best practices, along with the best day and time to send email marketing messages. Let’s jump in.   What is Email Cadence? Email cadence is the ideal frequency and most impactful time for your business to send marketing emails to your subscribers. It’s a process that involves experimentation, testing, and adjustments, as you’ll need to understand your subscribers’ preferences and modify your email schedule accordingly. It matters because it will greatly impact the success of email marketing campaigns, specifically engagement and your relationship with your subscriber list. Send too many emails, and they’ll likely unsubscribe. Get the timing wrong, and you’ll see an impact in your open rates.   The Best Time to Send an Email: By Industry and Day There isn’t a universal email cadence to replicate, as it varies by industry. That said, the best time to send an email is typically at the start of the workday between 8 a.m. and 11 a.m. on weekdays, with Tuesdays and Thursdays being the most effective days. This is why it’s crucial that you dig into the averages for your industry, conveniently set out for you in this table based on the data collected. It’s a good place to start, especially if you’re new to email marketing and don’t have your own data yet. Industry Best Day To Send Emails Best Time To Send Emails Retail and Ecommerce Monday (for conversions) and Sunday (for opens) 10:00 a.m. – 11:00 a.m. and again 7:00 p.m. – 9:00 p.m. Financial  Friday (for conversions) and Sunday (for opens) 8:00 a.m. – 10:00 a.m. and again 2:00 p.m. – 3:00 p.m. Media and entertainment Thursday (for conversions and opens) 12:00 p.m. – 2:00 p.m. and again 5:00 p.m. – 7:00 p.m.   An Ideal Sales Cadence Email Template (by MoEngage) Once you’ve identified the best time to send emails for your industry, you can plan your email marketing campaign around these times. We’ve created this sales cadence email template for a hypothetical brand, StrideGo, a subscription-based fitness app, to help you see how this will look in practice. It shows how to plot out your emails so you can balance frequency with the best times to send an email.   From sales to subscriber re-engagement, there are various ways you can tweak this template to match your campaign goal, as the following examples from well-known B2C brands illustrate.   Email Cadence Examples From Top Brands Some of the best email cadence examples come from brands that have turned email into one of their most effective channels. From limited-time flash sales to regular content updates that help build your brand as a thought leader, here are some ways you can approach email cadence, timing, and content. 1. Grammarly | Flash Sale Campaign goal: Promote a flash sale Grammarly’s email campaign serves as a good example of how to strike the right balance between staying top of mind without becoming an annoyance. The first email succinctly links the offer with their subscribers’ pain point, which increases their chance of opening it. They then wait two days before sending a follow-up email to remind subscribers that the offer will soon end. To capitalize on the powerful effect of urgency, they wait until the day the offer ends to send their final reminder. What this email campaign does well: Grammarly doesn’t solely rely on the massive discount to drive subscriptions. They take it one step further by linking their software with their potential new subscribers’ pain points. It’s a great example of a customer relationship email. 2. Airbnb | Announcing New Updates Source: https://reallygoodemails.com/emails/host-news-updates-to-our-review-policy-new-sustainability-resources-and-more   Campaign goal: Highlight new blog content and product updates Airbnb sends monthly email newsletters that share industry news, product updates, and learning resources. On the surface, it functions as an email newsletter, but it’s also an effective tool for establishing thought leadership. Industry news isn’t as exciting or time-sensitive as sales, so it makes sense for this type of email to be scheduled on a monthly basis only. What this email campaign does well: The newsletter helps to build brand awareness and encourages product discovery. The strategic placement of several calls to action (CTAs) per email also helps to generate website traffic. 3. McDonald’s | Personalized Updates Source: https://reallygoodemails.com/emails/smiles-davis-your-january-account-in-review Campaign goal: Update customers about their loyalty points See how they’re proudly announcing their email marketing cadence? Each month, McDonald’s sends a statement that summarizes loyalty program members’ activity for the past month and current status. It’s an effective tool for engaging their most loyal customers to grow their customer loyalty even further. What this email campaign does well: The personalized content makes regular diners feel special. Plus, the fact that it visualizes how many points they’re away from a reward, along with the only-once-a-month email cadence, serves as good encouragement to visit McDonald’s more often. How? Well, when customers receive the email once a month stating the reward, it serves as a slight nudge to pay a visit in the hope of winning more rewards!   5 Best Practices for Email Marketing Cadence Here are five email cadence best practices that will help you drive noteworthy results for you to replicate (and let you get the best use out of your email cadence tool). 1. Create a Customer Journey Each email marketing campaign should have a specific goal, whether that’s to create brand awareness or drive webinar registrations. Creating and mapping the customer journey will ensure that you know where your target audience typically starts and what type of message they’ll need at which point to move them toward your goal. If you have clarity on the typical steps your target audience takes and their behavior, your email communication will improve the customer experience. Each message will be relevant and valuable. 2. Segment Your List Email preferences differ from one segment to the next. For example, your frequent shoppers generally like to receive regular promotional emails with exclusive deals. On the other hand, occasional buyers would rather receive fewer emails and resonate better with educational emails. Segmenting your email list allows you to send daily emails to those in your most engaged group, while weekly emails are reserved for another group. 3. Personalize Content One of the most crucial email cadence best practices is content personalization. In addition to adjusting your email frequency to your segment’s preferences, you should also tailor the actual content so that it’s relevant to specific recipients. Generic content quickly gets ignored, while location-based product recommendations feel useful. For your email cadence to click, you need recipients to click on the CTAs, and personalized content will encourage engagement. The added benefit of using email personalization is that once your open and click-through rates improve, you can also increase your email frequency. 4. Test and Tweak Like with virtually anything in life, it takes time before you find your rhythm. The same applies to email cadence. A/B testing will allow you to see if your frequency and timing work and give you the data you need to improve your campaigns. You can, for example, send specials to half of your frequent shoppers daily, while the other half receive specials only weekly. Alternatively, you can send the whole segment the same email on the same days at the same time, and then experiment with the best time to send an email. 5. Let Subscribers Select Email Preferences While you still need to do your own rigorous testing, give your email subscribers the option to choose how often they want to receive emails from your brand. It’s as easy as adding a link in your email signature that takes them to a page where they can select which emails they choose to receive. You can even take it one step further and let them choose the frequency by type of message. For example, they might want to hear about deals weekly, while company news is best served only once a month. This also allows them to change the frequency at a later stage, should their needs change. Aside from making your job easier, it also gives your subscribers an alternative to unsubscribing from your emails altogether.   Top 3 Email Cadence Software and Tools There are several great email cadence tools that can automate much of the labor involved in identifying the best time to send an email campaign. Here’s a quick look that highlights the core and unique features of three such software solutions. 1. Best for Cross-Channel Customer Engagement: MoEngage   MoEngage’s enterprise-ready, cross-channel customer engagement platform gives your team the data and insight they need to personalize customer experiences. For help specifically with email cadence, you can use it to design relevant emails that match your customers’ preferences and meet them where they’re at in their journey. What makes it such a unique email cadence tool is its deep focus on customer engagement. It doesn’t just send emails but also helps you understand the why and when behind engagement. For example, it has a “Best Time to Send” feature that uses advanced data analysis to make sense of historical customer interactions. How pricing works: MoEngage keeps pricing simple and flexible by offering only two plans (Growth and Enterprise) and dozens of features available to be purchased as add-ons. What makes it stand out: MoEngage’s impressive predictive capabilities let you tailor your emails to your customers’ next best action, ensuring they receive timely, relevant content time and again. 2. Best for Email Scheduling for Small Businesses: Klaviyo Klaviyo’s marketing automation platform offers tools for email and SMS marketing. With its built-in data platform and drag-and-drop editor, you can easily create customizable templates and send personalized emails. You can, for example, use data like browsing history, past purchases, and subscription status to send relevant and timely updates. It also has a Smart Send Time feature to help specifically with the best time to send an email. How pricing works: Plans start at $45 per month based on features and the number of monthly emails you want to send. What makes it stand out: As it integrates with platforms like Shopify, you can use real-time customer data to personalize your communication. 3. Best for Inbound Marketing: HubSpot HubSpot is an all-in-one solution that businesses can use to attract and engage their target audience across the entire journey. It offers various hubs (like sales, marketing, and operations) built to work together and integrations with more than 1,000 third-party apps that expand its capabilities even further. To help with email cadence, you can check out Cadence, a multi-channel sales prospecting tool available in its app marketplace. It will tell you who to email and allow you to automate sequence steps. How pricing works: Depending on the platform solutions you need, pricing ranges from $15 per month per seat to $4,700 per month per seat for seven seats. What makes it stand out: HubSpot is built around inbound marketing and combines everything you’ll need for lead nurturing to customer support into one interface.   Manage Your Email Cadence With MoEngage When you’re creating your email marketing strategy, you should also plan for the best time to send an email. If you send your email at 4 a.m. on a Saturday, it will only be buried with dozens of other emails when your recipients finally make time to check their inbox. You want to find out at what time your subscribers are most likely going to open their inbox and ensure your email reaches them at this time. In addition to the day and time, you also need to consider the email cadence. Here’s an idea: why not remove the guesswork altogether? With MoEngage’s Best Time to Send (BTS) feature, you can reach out to your customers at just the right moment. What’s more, MoEngage’s AI engine, Sherpa AI, keeps updating the best time to send an email based on changing customer behavior. Want to see this super-cool feature in action? Schedule a 1:1 demo today. The post When is the Best Time to Send an Email? appeared first on MoEngage.

Reading Time: 15 minutes If you’ve been in the Ecommerce game longer than ten minutes, you’ve probably noticed a pattern: every marketer under the sun is obsessed with finding the perfect Ecommerce marketing automation software platform. And honestly? They’re not wrong. Standing out in the cut-throat Ecommerce world is about meeting your audience where they are with hyper-personalized messaging. Spending 23 hours a day doing it manually? News flash: without marketing automation software to help you automate your Ecommerce campaigns, you don’t stand a chance. That’s why 35% of marketers have already automated their Ecommerce customer journeys. But don’t worry, we’ve got your back. This blog post will help you clearly understand and fearlessly implement marketing automation for your Ecommerce brand. Let’s get started!   What is Ecommerce Marketing Automation? Ecommerce marketing automation is the use of software to streamline, personalize, and scale marketing tasks. It powers activities like email campaigns, SMS, push notifications, and customer segmentation. It helps you create smoother, more personalized customer journeys without lifting a finger every single time. By automating repetitive yet impactful tasks, like sending birthday discounts, reminding customers about abandoned carts, and segmenting audiences, you free yourself to focus on strategy. Put simply, it’s how you make your brand feel personal at scale without breaking a sweat.   6 Benefits of Automating Your Ecommerce Marketing By automating the repetitive tasks and fine-tuning your messaging at scale, you can focus on what really matters: building an Ecommerce brand your customers love. Here’s how automating your Ecommerce marketing can take your business to the next level. Improved Customer Insights: Marketing automation for Ecommerce helps you uncover patterns, such as when customers browse, what they frequently abandon in their carts, and how they respond to your campaigns. Understanding this helps you tailor future strategies, delivering what your customers want without the guesswork. Enhanced Customer Service: Make your customers happy, and the revenue will follow. Marketing automation for Ecommerce improves customer experiences by resolving their queries almost instantly. Whether they seek sales assistance or post-purchase support, they no longer have to listen to the annoying IVR music or wait for someone to respond to their ticket. Generate More Leads: Ecommerce marketing automation can improve leads qualitatively and quantitatively. Interestingly, it is a symbiotic relationship, where automation nurtures leads to develop a loyal customer base, which in turn transforms into brand advocates. Such evangelists attract more leads and improve lead-generation activities. Omnichannel Monitoring: Let’s say a customer clicks on your Instagram ad, checks their cart on desktop later, and finishes the purchase on your app. Ecommerce marketing automation platforms track this entire journey, showing you how your customers interact across platforms. It’s like having a bird’s-eye view of all your channels, making omnichannel strategies smoother and more effective. Better Customer Relationships: Automation isn’t just about scaling. It’s about humanizing your approach. Ecommerce marketing automation tools can send personalized messages based on customer behavior, like a thank-you email after a purchase or reminders for a sale item they were eyeing. Over time, these little touches build stronger, more loyal relationships. Higher ROI: By targeting the right customers at the right time and cutting out wasted efforts, you see better conversions, an increased lifetime value, and more efficient campaigns. It’s no surprise that brands using marketing automation for Ecommerce see higher ROI than those managing everything manually.   How to Use Marketing Automation for Ecommerce More Effectively When done right, Ecommerce marketing automation becomes your secret weapon for building stronger customer relationships at scale. Let’s explore how you can level up your automation game and make your Ecommerce workflows work harder for you. 1. Acquire New Contacts You can automate your marketing for Ecommerce to grow your contact list and attract new customers. If you regularly produce high-quality, actionable, and insightful content, your audiences will be keen to hear from you. This situation can be an excellent premise for offering them something of value in exchange for adding their information to your email list. Typically, surveys, whitepapers, reports, and similar documents are available to those who sign up for a business newsletter. Similarly, if someone makes a purchase on your online store, your Ecommerce marketing automation software can add their details to your customer database. Every addition offers granular insight into buyer profiles and helps discover commonalities, which you can later exploit. 2. Segment Your Audience Segmenting your subscribers helps you increase sales by offering customers what they already want. You can segment your contacts to make lists based on various common factors like location, average order value, engagement level, age, profession, etc. For instance, if you have two different types of newsletters for subscribers based on their interests, you’d have to create two different lists of contacts in your Ecommerce marketing automation software to send the right message to the right customers. In fact, you can achieve several levels of segmentation via lists, tags, and custom fields to make your messages highly targeted and relevant to customers. 3. Welcome and Onboard New Customers Like it or not, first impressions matter. Nowadays, it’s a given that signing up on a website would trigger Ecommerce email marketing automation workflows that will welcome customers to the website. These communications can require explicit consent for adding the customer to the email list (we know, managing an email list isn’t easy), share an overview of the brand’s value or message, or guide them through the purchase process. You can also lure the new accounts with promos and discounts that will get them swiping their card in no time! A welcome series can also be particularly helpful in extending customer service for those who have already purchased your product or service. You can share details on how to use the offerings to extract maximum value. Such a consideration can boost customer loyalty and enhance customer experience. 4. Automate the Checkout Process for More Sales A complicated checkout process can deter customers from completing their purchase, but you can prevent a large percentage of abandoned carts by creating a smooth and trustworthy checkout process. With marketing automation for Ecommerce, you can fill in customer details automatically and display preferred payment options to make it as convenient as possible for customers to complete a purchase. You may also add a live chat option on the checkout page to swiftly answer customers’ queries during the buying process. 5. Translate Abandoned Carts into Sales Cart abandonment is a serious problem in the Ecommerce sector. About 7 out of 10 buyers abandon products in their cart for various reasons. This figure varies depending on the device. As a result, cart abandonment can cost your online Ecommerce store billions of dollars in sales per year. Fortunately, marketing automation for Ecommerce attempts to offset these losses through regular follow-ups and check-ins. Automatically triggered emails that hit the right combination of subject lines, email copy, and CTA could convince the shopper to buy from you. 6. Win Back Inactive Customers Similar to cart abandonment, you could have customers who may have signed up on your online store only to forget about you entirely! Or you could have someone who made an occasional purchase and pulled the plug on their CLV. Ecommerce marketing automation platforms can help in such instances. You can customize email marketing automation campaign workflows that deploy after a lapse of X number of days, offering the client coupons or promos to pique their engagement. 7. Capture Customer Feedback Ecommerce brands that encourage customers to post their ratings and reviews against the products can improve conversion rates. In this regard, marketing automation software makes the task easier through automatic feedback collection. You can implement email marketing automation for Ecommerce that prompts the buyer to share their customer experience after X days post-purchase. 8. Establish Omnichannel Presence Consider a situation where someone has browsed through the products on your online store. This action indicates that they are either curious about the product or have considered purchasing it. That’s a lead right there. Through Ecommerce marketing automation tools, you can reach the lead through other channels, say social media platforms, and test their responses. If they continue engaging with the ads, it is a clear indication that they are a qualified prospect. Automated workflows can then capture their details and continue nurturing them to the point of purchase. That’s the beauty of omnichannel marketing! 9. Send Media-Rich Dynamic Communications Dynamic content refers to customizing your content for visitors. With dynamic content, the content and images on your pages adapt to customers’ in-session behavior, demographic data, and characteristics. This offers two benefits. First, presenting relevant offers helps decrease bounce and increase conversions. Second, it allows you to create personalized experiences. Including rich media, such as product images, can make a world of difference when you are re-engaging your leads. For our Ecommerce customers, we’ve seen product images improving their CTR for emails and rich push notifications. It also offers great potential to cross-sell or upsell products on your online store. All you need to do is set up product blocks and let your marketing automation platform handle the rest. This form of content marketing automation for Ecommerce will share relevant details such as product specifications, price, and other crucial details that will be too tempting to pass up! 10. Use Lead Scoring for Higher Conversion Rates An Ecommerce marketing automation platform that offers lead scoring can help you boost conversions by automatically sending personalized content to prospects depending on their position in the sales funnel. Lead scoring can also be used for pre-qualifying leads before passing them onto your sales team by assigning a score to every lead based on their actions on your website and other predetermined factors. Cold leads or those with low scores can be segmented further and nurtured with personalized content before passing them on to the sales team. For instance, as soon as a subscriber shows interest in buying from your Ecommerce store, you may automatically enter them into a drip campaign to slowly nudge them into completing the purchase. You may set the following types of automated email marketing campaigns to nurture your leads and drive customer loyalty as well: An automated welcome email series for effective onboarding Follow-up emails to remain in touch with new leads on certain predetermined milestones Offer emails to encourage purchase Review requests for feedback and user-generated content (UGC) Abandoned cart emails to recover lost revenue Emails celebrating milestones and personal events 11. A/B Test Your Landing Pages A/B testing refers to simultaneously testing two or more variants of a page to see which one performs the best. With your marketing automation Ecommerce software, you can quickly run such tests between your product pages and landing pages to make informed decisions regarding the digital assets you’ll use. Some of the elements you may consider for split-testing are: Headlines Compare a longer versus a shorter headline Ask a question in your headline Use a testimonial in your headline Try positive and negative emotions Calls-to-Action Compare the use of words like “Free”, “100%”, “Bonus”, etc. Try different color combinations Placement of text Banner Image Placement Color scheme Text on display 12. Invest in an Automated Social Listening Tool With an automated social listening tool, you can monitor customer conversations around phrases, keywords, hashtags, and industry-specific terms. This will give you a holistic view of how customers talk about your brand and what they expect from it. Some social listening tools are also equipped to run sentiment analysis on captured data to give you actionable business insights. 13. Automate Reviews on Your Website Gathering customer feedback and acting on it is crucial to your brand’s success. However, manual collection of reviews can be a tedious job. Instead, you can set up trigger emails that are automatically sent to customers a few days after product delivery to ask for feedback. You may even use web push notifications or in-app prompts to gather feedback and reviews for your products. 14. Reward Loyal Customers Loyal customers buy more. With Ecommerce marketing automation, you can segment your best customers and reward them for their shopping behavior to boost customer loyalty and subsequent sales. An automation program can also be set to convert first-time shoppers into repeat customers by automatically rewarding them with a special discount or promotion via email. Offering customers a coupon or discount code that applies to their second purchase is an excellent way to keep them coming back. Under your loyalty program, you can offer flat discounts, exclusive offers, BOGO promotions, free gifts, and more. 15. Use Chatbots for Customer Service Customer service is the focus of most Ecommerce brands and requires dedicated resources to tend to customers 24/7. This translates into a significant amount of revenue for any brand, which can be optimized with the introduction of chatbots in the front line of customer service. But that’s not all. You can also use chatbots in retail and give your shoppers a highly personalized experience.   7 Ecommerce Marketing Automation Examples to Learn From How can you improve conversion rates and other key metrics through marketing automation for Ecommerce? Nothing hits home like an example does. So here’s a list of marketing automation best practices and strategies used by real-world Ecommerce brands to help you get the gist. 1. Nike: Customer Service Chatbots Source: https://www.producthunt.com/products/github-visualizer#nike-stylebot   As you can see in the above image, Nike StyleBot uses chatbots in retail and gives its shoppers a highly personalized experience. It helps customers style their shoes and browse previously uploaded designs for inspiration. Shoppers can interact with Nike StyleBot on Facebook Messenger to mix and match, create their designs, and share them with friends, making the whole experience a lot more fun than usual. 2. Tattly: Reward Points for Every Purchase Source: https://reallygoodemails.com/emails/youve-earned-6-tattcoin-   Tattoo marketplace Tattly runs an automated point-based system that offers reward points for every purchase that can be redeemed on the site for discounts or other goodies. Why is it such a good Ecommerce strategy? Because, c’mon, who doesn’t like discounts? As you’d agree, customers who buy the second time are even more likely to return for the third time, and so on. Incentivizing subsequent purchases through carefully crafted reward programs, like Tattly does, is an excellent way of building loyalty and promoting sales. It’s a clever way of using a marketing automation software platform! 3. Belgian Boys: Ecommerce Marketing Automation with a Win-Back Email Source: https://reallygoodemails.com/emails/we-miss-you-belgian-boys   Belgian Boys, an NYC-based breakfast item brand, uses email marketing automation software workflows that deploy after a certain number of days have passed without any action from a customer. Given that the account has already gone cold, the brand has nothing to lose, right? That’s what they thought when sending this automated email. The copy’s dripping with food-related metaphors that make the reader lick their lips and think twice about leaving the brand forever. Plus, instead of boring CTAs like “Shop Online” or “Order Now”, the CTA “Wait, there’s been a mistake” is pretty conversational, which makes it all the more fascinating and click-worthy. It gives off a feeling of mystery — the customer is left wondering what’s going to happen next, so they’re tempted to click the button. 4. Airbnb: Request Customer Feedback Source: https://reallygoodemails.com/search/emails/airbnb   First of all, customers seeing a warm and friendly subject line like “We’d Love Your Feedback! It’ll Only Take 3 Minutes” can’t help but open the email. As you can see, this automated email from Airbnb encourages customers to share their feedback about the brand—a chance for them to improve conversion rates. Ecommerce marketing automation software helps them implement email automation that prompts the buyer to share their experience after a certain amount of time following their purchase. 5. Warby Parker: Automated Shipping Confirmation Email Source: https://reallygoodemails.com/emails/transactional-update-email-design-from-warby-parker   Warby Parker sends this email when a customer’s home try-on glasses are shipped. Okay, cool. The customer knows that their order is on the way, and they can track it. They can also verify their address as mentioned at the bottom of the email. But you know what sets this automated email apart? It thanks the customer. And don’t miss the playful “Just for you” heading and the sentence congratulating the customer on choosing to try on the glasses at home. All of that’s a humble way of acknowledging that the customer is important for their brand. Because transactional emails, like this one, get high open rates (who doesn’t want to know when their order has shipped?), Warby Parker knows they can drive a ton of traffic and get sales if they include a few strategic CTAs. 6. Dyson: Abandoned Shopping Cart Email Source: https://reallygoodemails.com/emails/items-in-your-basket-at-dyson-com   Life is hectic, and customers are fickle. There are a thousand reasons why customers don’t finish the checkout process, and Dyson knows that. Sending them this gentle reminder is a surefire way to not only show them that Dyson cares about them, but also coax them to finish what they started. 7. Patagonia: Welcome Email Automation Source: https://reallygoodemails.com/emails/welcome-to-patagonia-emails   When a customer signs up for Patagonia’s emails, they’re immediately welcomed to the email list, with the promise of all types of useful content. And guess what? At the bottom of the email, Patagonia includes a lot of different calls to action (CTAs). When customers click on those, they’re already telling Patagonia what they’re interested in before they’ve even purchased anything. Smooth, right?   5 Best Ecommerce Marketing Automation Software to Increase Engagement Below, we’ll walk you through five of the best Ecommerce marketing automation platforms. We’ll break down what makes each one shine in its own way, where they might fall short, and give you pricing insights to help you pick the right fit for your Ecommerce brand. Let’s get right into it. 1. MoEngage MoEngage is one of those rare platforms that makes tech advanced enough for enterprise brands while still being friendly for mid-sized Ecommerce teams. It’s an all-in-one customer engagement platform combining push notifications, in-app messaging, SMS, email, and more—all tailored for customer lifecycle management. Its standout feature? AI-powered Ecommerce personalization. MoEngage uses machine learning to analyze customer behavior and predict what they might be interested in buying next. For Ecommerce brands, this means you’re not just spamming offers, but landing in their inbox or notifications with exactly what they’re most likely to purchase. How Pricing Works: Plan details vary based on the features your brand needs. Request a custom quote for enterprise-level flexibility. Best For: Ecommerce brands looking for cross-channel marketing automation and predictive audience segmentation with intuitive workflows. 2. BigCommerce Source: https://www.bigcommerce.com/apps/atom8/   BigCommerce is an all-encompassing Ecommerce platform with features to build, run, and grow your online store. That said, because it’s primarily a platform to build and manage your Ecommerce website, its marketing automation workflows can sometimes feel limited compared to those in tools like MoEngage or Omnisend. That’s because BigCommerce doesn’t offer automation on its own platform; you need to integrate GritGlobal’s Atom8 Automation to optimize your online store. So, if you’re neck-deep in email workflows and need automated email drip campaigns, for example, BigCommerce might not check every box. How Pricing Works: Their pricing is tailored to each client’s needs, depending on the growth stage they’re in. Best For: SMBs and mid-market businesses looking for a do-it-all Ecommerce platform with baked-in automation for basic marketing needs. 3. Omnisend If email marketing is your bread and butter, Omnisend may just bake you a second loaf. Designed specifically for Ecommerce marketers, Omnisend combines email, SMS, and push notifications to engage customers at every stage of their journey. Its pre-built, Ecommerce-specific workflows (hello, abandoned cart recovery) are built to save you hours of setup time. The magic lies in its deep integrations with Ecommerce platforms like Shopify, WooCommerce, and BigCommerce. Omnisend’s segmentation features are also worth shouting about. You can easily target customers based on behavior, past purchases, and even how much they’ve spent, so your messaging is as relevant as possible. Where might it fall short? Limited flexibility in cross-channel campaigns (beyond email, push notifications, and SMS). How Pricing Works: Omnisend offers a free plan with basic email automations for 500 contacts. Plans scale upwards based on email list size and features. Best For: Ecommerce brands working with smaller teams but seeking powerful email/SMS automation without the hefty price tag of more enterprise solutions. 4. Rejoiner Rejoiner is at its best for one thing and one thing only: reducing your cart abandonment rates. If your Ecommerce brand is losing more customers than it wins at checkout, this platform can help you build laser-focused campaigns to bring those shoppers back. Its predictive revenue tracking ensures you have clear visibility into how much money is at stake and saved with each abandoned cart workflow. The downside? It’s not an apt tool for cross-channel marketing automation. If you need broader automation beyond email, like SMS, in-app, or push notifications, you’ll need to integrate it with other tools or run them separately. How Pricing Works: Rejoiner’s pricing ranges between $25/month for 1K contacts and $1,695/month for 149K contacts. It offers custom pricing for a list of over 150K contacts. Best For: High-traffic Ecommerce brands laser-focused on maximizing revenue recovery from abandoned carts. 5. ShipStation At first glance, ShipStation might seem like an odd pick for a list of Ecommerce marketing automation tools. But hear us out. While it’s primarily a shipping software solution, it earns its spot here because of its lesser-known post-purchase automation tools. You can delight customers with personalized shipping confirmation emails, branded tracking pages, and upsell offers strategically placed in delivery notifications. If you’ve ever wanted to strengthen loyalty and cross-sell opportunities after someone completes a purchase, ShipStation’s workflows can be a game-changer. However, it’s not built for pre-purchase interactions. If you’re looking to create in-depth automation around acquisition, consider other platforms in this list first. How Pricing Works: Plans start at $9.99/month for smaller businesses and go up to $399.99/month for advanced features and higher shipping limits. Best For: Mid-to-large Ecommerce brands looking to enhance post-purchase customer engagement and improve the customer experience.   Why Omnichannel Beats Multichannel Marketing Automation for Ecommerce Multichannel marketing automation fails to deliver a cohesive experience. It gets your messages across different platforms, but the messages are disconnected. In contrast, omnichannel marketing automation is about connecting the dots so every message feels like part of one big, seamless experience. We know you’ve already heard enough on the omnichannel vs. multichannel marketing debate. But seriously, it gets more interesting when you stop and think about it. Picture this: a customer clicks on a product ad on Instagram, later gets an app notification with a discount code, and finally receives an email reminding them the item is almost sold out. Each touchpoint builds on the last, creating a smooth, personalized customer journey. That’s how omnichannel marketing automation works. Take Nordstrom, for example. Added something to your online cart? You can pick it up in-store the same day. Every interaction, whether it’s an email, a notification, or an in-store visit, feels like part of the same story. A multichannel approach might stop at sending a single email for an abandoned cart. Whether you’re doubling down on omnichannel and cross-channel engagement with MoEngage, building loyalty post-purchase with ShipStation, or maximizing abandoned cart recoveries with Rejoiner, the key is finding the right fit for where you are and where you want to go.   Set Up Ecommerce Marketing Automations with MoEngage MoEngage lets you create seamless, personalized customer journeys that feel more human. From AI-driven insights to tailored message automation, it’s built to keep your audience engaged at every step of their Ecommerce journey. Ready to step up your Ecommerce marketing automation game? See MoEngage in action. The post Ecommerce Marketing Automation Strategies to Boost Revenue appeared first on MoEngage.