• فريق Twisted Minds يحافظ على صدارة الدوري السعودي للرياضات الإلكترونية

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    فريق Twisted Minds يحافظ على صدارة الدوري السعودي للرياضات الإلكترونية
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    فريق Twisted Minds يحافظ على صدارة الدوري السعودي للرياضات الإلكترونية
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  • Street Fighter Movie Adds Dan And Balrog Actors, Confirms Akuma Casting - Report

    The new Street Fighter movie has added a few more names to the cast. Earlier this week, rapper-turned-actor Curtis "50 Cent" Jackson teased that he will play Balrog in the film. That rumor now appears to be confirmed, and another performer has signed up to play Dan Hibiki, one of the weakest fighters in the Street Fighter universe.According to Deadline, comedian Andrew Schulz will play Dan in the film. That's appropriate, since Dan is largely a comic relief character who gets played for laughs. This will mark Dan's first-ever appearance in live-action media. Schulz has previously appeared in The Underdoggs and the remake of White Men Can’t Jump, as well as the second season of Netflix's sitcom Tires. He is also the host of Flagrant Pod, a popular comedy podcast, and his most recent comedy special was streamed on Netflix.Jackson's casting as Balrog was confirmed in a subsequent report by The Hollywood Reporter. THR went a step further by confirming the roles of a few previously cast actors including Andrew Koji as Ryu, Noah Centineo as Ken, Jason Momoa as Blanka, and Orville Peck as Vega. Additionally, the outlet notes that Joe "Roman Reigns" Anoa’i, a longtime WWE superstar and former World Champion, will play Akuma, one of the film's primary villains.Continue Reading at GameSpot
    #street #fighter #movie #adds #dan
    Street Fighter Movie Adds Dan And Balrog Actors, Confirms Akuma Casting - Report
    The new Street Fighter movie has added a few more names to the cast. Earlier this week, rapper-turned-actor Curtis "50 Cent" Jackson teased that he will play Balrog in the film. That rumor now appears to be confirmed, and another performer has signed up to play Dan Hibiki, one of the weakest fighters in the Street Fighter universe.According to Deadline, comedian Andrew Schulz will play Dan in the film. That's appropriate, since Dan is largely a comic relief character who gets played for laughs. This will mark Dan's first-ever appearance in live-action media. Schulz has previously appeared in The Underdoggs and the remake of White Men Can’t Jump, as well as the second season of Netflix's sitcom Tires. He is also the host of Flagrant Pod, a popular comedy podcast, and his most recent comedy special was streamed on Netflix.Jackson's casting as Balrog was confirmed in a subsequent report by The Hollywood Reporter. THR went a step further by confirming the roles of a few previously cast actors including Andrew Koji as Ryu, Noah Centineo as Ken, Jason Momoa as Blanka, and Orville Peck as Vega. Additionally, the outlet notes that Joe "Roman Reigns" Anoa’i, a longtime WWE superstar and former World Champion, will play Akuma, one of the film's primary villains.Continue Reading at GameSpot #street #fighter #movie #adds #dan
    WWW.GAMESPOT.COM
    Street Fighter Movie Adds Dan And Balrog Actors, Confirms Akuma Casting - Report
    The new Street Fighter movie has added a few more names to the cast. Earlier this week, rapper-turned-actor Curtis "50 Cent" Jackson teased that he will play Balrog in the film. That rumor now appears to be confirmed, and another performer has signed up to play Dan Hibiki, one of the weakest fighters in the Street Fighter universe.According to Deadline, comedian Andrew Schulz will play Dan in the film. That's appropriate, since Dan is largely a comic relief character who gets played for laughs. This will mark Dan's first-ever appearance in live-action media. Schulz has previously appeared in The Underdoggs and the remake of White Men Can’t Jump, as well as the second season of Netflix's sitcom Tires. He is also the host of Flagrant Pod, a popular comedy podcast, and his most recent comedy special was streamed on Netflix.Jackson's casting as Balrog was confirmed in a subsequent report by The Hollywood Reporter. THR went a step further by confirming the roles of a few previously cast actors including Andrew Koji as Ryu, Noah Centineo as Ken, Jason Momoa as Blanka, and Orville Peck as Vega. Additionally, the outlet notes that Joe "Roman Reigns" Anoa’i, a longtime WWE superstar and former World Champion, will play Akuma, one of the film's primary villains.Continue Reading at GameSpot
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  • Monster Hunter Wilds’ second free title update brings fierce new monsters and more June 30

    New monsters, features, and more arrive in the Forbidden Lands with Free Title Update 2, dropping in Monster Hunter Wilds on June 30! Watch the latest trailer for a look at what awaits you.

    Play Video

    Monster Hunter Wilds – Free Title Update 2

    In addition to what’s featured in the trailer, Free Title Update 2 will also feature improvements and adjustments to various aspects of the game. Make sure to check the official Monster Hunter Wilds website for a new Director’s Letter from Game Director Yuya Tokuda coming soon, for a deeper dive into what’s coming in addition to the core new monsters and features.

    ● The Leviathan, Lagiacrus, emerges at last

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    The long-awaited Leviathan, Lagiacrus, has finally appeared in Monster Hunter Wilds! Floating at the top of the aquatic food chain, Lagiacrus is a master of the sea, boiling the surrounding water by emitting powerful currents of electricity. New missions to hunt Lagiacrus will become available for hunters at Hunter Rank 31 or above, and after clearing the “A World Turned Upside Down” main mission, and the “Forest Doshaguma” side mission.

    While you’ll fight Lagiacrus primarily on land, your hunt against this formidable foe can also take you deep underwater for a special encounter, where it feels most at home. During the underwater portion of the hunt, hunters won’t be able to use their weapons freely, but there are still ways to fight back and turn the tide of battle. Stay alert for your opportunities!

    Hunt Lagiacrus to obtain materials for new hunter and Palico armor! As usual, these sets can be used as layered armor as well.

    ● The Flying Wyvern, Seregios, strikes

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    Shining golden bright, the flying wyvern, Seregios, swoops into the Forbidden Lands with Free Title Update 2! Seregios is a highly mobile aerial monster that fires sharp bladescales, inflicting bleeding status on hunters. Keep an eye on your health and bring along rations and well-done steak when hunting this monster. Missions to hunt Seregios are available for hunters at HR 31 or above that have cleared the “A World Turned Upside Down” main mission.

    New hunter and Palico armor forged from Seregios materials awaits you!

    For hunters looking for a greater challenge, 8★ Tempered Lagiacrus and Seregios will begin appearing for hunters at HR 41 or higher, after completing their initial missions. Best of luck against these powerful monsters!

    Hunt in style with layered weapons

    With Free Title Update 2, hunters will be able to use Layered Weapons, which lets you use the look of any weapon, while keeping the stats and abilities of another.

    To unlock a weapon design as a Layered Weapon option, you’ll need to craft the final weapon in that weapon’s upgrade tree. Artian Weapons can be used as layered weapons by fully reinforcing a Rarity 8 Artian weapon.

    For weapons that change in appearance when upgraded, you’ll also have the option to use their pre-upgrade designs as well! You can also craft layered Palico weapons by forging their high-rank weapons. We hope this feature encourages you to delve deeper into crafting the powerful Artian Weapon you’ve been looking for, all while keeping the appearance of your favorite weapon.

    New optional features

    Change your choice of handler accompanying you in the field to Eric after completing the Lagiacrus mission in Free Title Update 2! You can always switch back to Alma too, but it doesn’t hurt to give our trusty handler a break from time to time.

    A new Support Hunter joins the fray

    Mina, a support hunter who wields a Sword & Shield, joins the hunt. With Free Title Update 2, you’ll be able to choose which support hunters can join you on quests.

    Photo Mode Improvements

    Snap even more creative photos of your hunts with some new options, including an Effects tab to adjust brightness and filter effects, and a Character Display tab to toggle off your Handler, Palico, Seikret, and more.

    Celebrate summer with the Festival of Accord: Flamefete seasonal event

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    The next seasonal event in Monster Hunter Wilds, the Festival of Accord: Flamefete, will take place in the Grand Hub from July 23 to August 6! Cool off with this summer themed celebration, where you can obtain new armor, gestures, and pop-up camp decorations for a limited time. You’ll also be able to eat special seasonal event meals and enjoy the fun of summer as the Grand Hub and all it’s members will be dressed to mark the occasion.

    Arch-Tempered Uth Duna slams down starting July 30

    Take on an even more powerful version of Uth Duna when Arch-Tempered Uth Duna arrives as an Event Quest and Free Challenge Quest from July 30 to August 20! Take on and defeat the challenging apex of the Scarlet Forest to obtain materials for crafting the new Uth Duna γ hunter armor set and the Felyne Uth Duna γ Palico armor set. Be sure you’re at least HR 50 or above to take on this quest.

    We’ve also got plenty of new Event Quests on the way in the weeks ahead, including some where you can earn new special equipment, quests to obtain more armor spheres, and challenge quests against Mizutsune. Be sure to keep checking back each week to see what’s new!

    A special collaboration with Fender

    Monster Hunter Wilds is collaborating with world-renowned guitar brand Fender®! From August 27 to September 24, a special Event Quest will be available to earn a collaboration gesture that lets you rock out with the Monster Hunter Rathalos Telecaster®.

    In celebration of Monster Hunter’s 20th anniversary, the globally released Monster Hunter Rathalos Telecaster® collaboration guitar is making its way into the game! Be sure to experience it both in-game and in real life!

    A new round of cosmetic DLC arrives

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    Express your style with additional DLC, including four free dance gestures. Paid cosmetic DLC, such as gestures, stickers, pendants, and more will also be available. If you’ve purchased the Premium Deluxe Edition of Monster Hunter Wilds or the Cosmetic DLC Pass, Cosmetic DLC Pack 2 and other additional items will be available to download when Free Title Update 2 releases. 

    Free Title Update roadmap

    We hope you’re excited to dive into all the content coming with Free Title Update 2! We’ll continue to release updates, with Free Title Update 3 coming at the end of September. Stay tuned for more details to come.

    A Monster Hunter Wilds background is added to the PS5 Welcome hub

    Alongside Free Title Update 2 on June 30, an animated background featuring the hunters facing Arkveld during the Inclemency will be added to the Welcome hub. Customize your PS5 Welcome hub with Monster Hunter Wilds to get you in the hunting mood.

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    How to change the backgroundWelcome hub -> Change background -> Games

    Try out Monster Hunter Wilds on PS5 with a PlayStation Plus Premium Game Trial starting on June 30

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    With the Game Trial, you can try out the full version of the game for 2 hours. If you decide to purchase the full version after the trial, your save data will carry over, allowing you to continue playing seamlessly right where you left off. If you haven’t played Monster Hunter Wilds yet, this is a great way to give it a try.

    Happy Hunting!
    #monster #hunter #wilds #second #free
    Monster Hunter Wilds’ second free title update brings fierce new monsters and more June 30
    New monsters, features, and more arrive in the Forbidden Lands with Free Title Update 2, dropping in Monster Hunter Wilds on June 30! Watch the latest trailer for a look at what awaits you. Play Video Monster Hunter Wilds – Free Title Update 2 In addition to what’s featured in the trailer, Free Title Update 2 will also feature improvements and adjustments to various aspects of the game. Make sure to check the official Monster Hunter Wilds website for a new Director’s Letter from Game Director Yuya Tokuda coming soon, for a deeper dive into what’s coming in addition to the core new monsters and features. ● The Leviathan, Lagiacrus, emerges at last View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image The long-awaited Leviathan, Lagiacrus, has finally appeared in Monster Hunter Wilds! Floating at the top of the aquatic food chain, Lagiacrus is a master of the sea, boiling the surrounding water by emitting powerful currents of electricity. New missions to hunt Lagiacrus will become available for hunters at Hunter Rank 31 or above, and after clearing the “A World Turned Upside Down” main mission, and the “Forest Doshaguma” side mission. While you’ll fight Lagiacrus primarily on land, your hunt against this formidable foe can also take you deep underwater for a special encounter, where it feels most at home. During the underwater portion of the hunt, hunters won’t be able to use their weapons freely, but there are still ways to fight back and turn the tide of battle. Stay alert for your opportunities! Hunt Lagiacrus to obtain materials for new hunter and Palico armor! As usual, these sets can be used as layered armor as well. ● The Flying Wyvern, Seregios, strikes View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image Shining golden bright, the flying wyvern, Seregios, swoops into the Forbidden Lands with Free Title Update 2! Seregios is a highly mobile aerial monster that fires sharp bladescales, inflicting bleeding status on hunters. Keep an eye on your health and bring along rations and well-done steak when hunting this monster. Missions to hunt Seregios are available for hunters at HR 31 or above that have cleared the “A World Turned Upside Down” main mission. New hunter and Palico armor forged from Seregios materials awaits you! For hunters looking for a greater challenge, 8★ Tempered Lagiacrus and Seregios will begin appearing for hunters at HR 41 or higher, after completing their initial missions. Best of luck against these powerful monsters! Hunt in style with layered weapons With Free Title Update 2, hunters will be able to use Layered Weapons, which lets you use the look of any weapon, while keeping the stats and abilities of another. To unlock a weapon design as a Layered Weapon option, you’ll need to craft the final weapon in that weapon’s upgrade tree. Artian Weapons can be used as layered weapons by fully reinforcing a Rarity 8 Artian weapon. For weapons that change in appearance when upgraded, you’ll also have the option to use their pre-upgrade designs as well! You can also craft layered Palico weapons by forging their high-rank weapons. We hope this feature encourages you to delve deeper into crafting the powerful Artian Weapon you’ve been looking for, all while keeping the appearance of your favorite weapon. New optional features Change your choice of handler accompanying you in the field to Eric after completing the Lagiacrus mission in Free Title Update 2! You can always switch back to Alma too, but it doesn’t hurt to give our trusty handler a break from time to time. A new Support Hunter joins the fray Mina, a support hunter who wields a Sword & Shield, joins the hunt. With Free Title Update 2, you’ll be able to choose which support hunters can join you on quests. Photo Mode Improvements Snap even more creative photos of your hunts with some new options, including an Effects tab to adjust brightness and filter effects, and a Character Display tab to toggle off your Handler, Palico, Seikret, and more. Celebrate summer with the Festival of Accord: Flamefete seasonal event View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image The next seasonal event in Monster Hunter Wilds, the Festival of Accord: Flamefete, will take place in the Grand Hub from July 23 to August 6! Cool off with this summer themed celebration, where you can obtain new armor, gestures, and pop-up camp decorations for a limited time. You’ll also be able to eat special seasonal event meals and enjoy the fun of summer as the Grand Hub and all it’s members will be dressed to mark the occasion. Arch-Tempered Uth Duna slams down starting July 30 Take on an even more powerful version of Uth Duna when Arch-Tempered Uth Duna arrives as an Event Quest and Free Challenge Quest from July 30 to August 20! Take on and defeat the challenging apex of the Scarlet Forest to obtain materials for crafting the new Uth Duna γ hunter armor set and the Felyne Uth Duna γ Palico armor set. Be sure you’re at least HR 50 or above to take on this quest. We’ve also got plenty of new Event Quests on the way in the weeks ahead, including some where you can earn new special equipment, quests to obtain more armor spheres, and challenge quests against Mizutsune. Be sure to keep checking back each week to see what’s new! A special collaboration with Fender Monster Hunter Wilds is collaborating with world-renowned guitar brand Fender®! From August 27 to September 24, a special Event Quest will be available to earn a collaboration gesture that lets you rock out with the Monster Hunter Rathalos Telecaster®. In celebration of Monster Hunter’s 20th anniversary, the globally released Monster Hunter Rathalos Telecaster® collaboration guitar is making its way into the game! Be sure to experience it both in-game and in real life! A new round of cosmetic DLC arrives View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image Express your style with additional DLC, including four free dance gestures. Paid cosmetic DLC, such as gestures, stickers, pendants, and more will also be available. If you’ve purchased the Premium Deluxe Edition of Monster Hunter Wilds or the Cosmetic DLC Pass, Cosmetic DLC Pack 2 and other additional items will be available to download when Free Title Update 2 releases.  Free Title Update roadmap We hope you’re excited to dive into all the content coming with Free Title Update 2! We’ll continue to release updates, with Free Title Update 3 coming at the end of September. Stay tuned for more details to come. A Monster Hunter Wilds background is added to the PS5 Welcome hub Alongside Free Title Update 2 on June 30, an animated background featuring the hunters facing Arkveld during the Inclemency will be added to the Welcome hub. Customize your PS5 Welcome hub with Monster Hunter Wilds to get you in the hunting mood. View and download image Download the image close Close Download this image How to change the backgroundWelcome hub -> Change background -> Games Try out Monster Hunter Wilds on PS5 with a PlayStation Plus Premium Game Trial starting on June 30 View and download image Download the image close Close Download this image With the Game Trial, you can try out the full version of the game for 2 hours. If you decide to purchase the full version after the trial, your save data will carry over, allowing you to continue playing seamlessly right where you left off. If you haven’t played Monster Hunter Wilds yet, this is a great way to give it a try. Happy Hunting! #monster #hunter #wilds #second #free
    BLOG.PLAYSTATION.COM
    Monster Hunter Wilds’ second free title update brings fierce new monsters and more June 30
    New monsters, features, and more arrive in the Forbidden Lands with Free Title Update 2, dropping in Monster Hunter Wilds on June 30! Watch the latest trailer for a look at what awaits you. Play Video Monster Hunter Wilds – Free Title Update 2 In addition to what’s featured in the trailer, Free Title Update 2 will also feature improvements and adjustments to various aspects of the game. Make sure to check the official Monster Hunter Wilds website for a new Director’s Letter from Game Director Yuya Tokuda coming soon, for a deeper dive into what’s coming in addition to the core new monsters and features. ● The Leviathan, Lagiacrus, emerges at last View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image The long-awaited Leviathan, Lagiacrus, has finally appeared in Monster Hunter Wilds! Floating at the top of the aquatic food chain, Lagiacrus is a master of the sea, boiling the surrounding water by emitting powerful currents of electricity. New missions to hunt Lagiacrus will become available for hunters at Hunter Rank 31 or above, and after clearing the “A World Turned Upside Down” main mission, and the “Forest Doshaguma” side mission. While you’ll fight Lagiacrus primarily on land, your hunt against this formidable foe can also take you deep underwater for a special encounter, where it feels most at home. During the underwater portion of the hunt, hunters won’t be able to use their weapons freely, but there are still ways to fight back and turn the tide of battle. Stay alert for your opportunities! Hunt Lagiacrus to obtain materials for new hunter and Palico armor! As usual, these sets can be used as layered armor as well. ● The Flying Wyvern, Seregios, strikes View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image Shining golden bright, the flying wyvern, Seregios, swoops into the Forbidden Lands with Free Title Update 2! Seregios is a highly mobile aerial monster that fires sharp bladescales, inflicting bleeding status on hunters. Keep an eye on your health and bring along rations and well-done steak when hunting this monster. Missions to hunt Seregios are available for hunters at HR 31 or above that have cleared the “A World Turned Upside Down” main mission. New hunter and Palico armor forged from Seregios materials awaits you! For hunters looking for a greater challenge, 8★ Tempered Lagiacrus and Seregios will begin appearing for hunters at HR 41 or higher, after completing their initial missions. Best of luck against these powerful monsters! Hunt in style with layered weapons With Free Title Update 2, hunters will be able to use Layered Weapons, which lets you use the look of any weapon, while keeping the stats and abilities of another. To unlock a weapon design as a Layered Weapon option, you’ll need to craft the final weapon in that weapon’s upgrade tree. Artian Weapons can be used as layered weapons by fully reinforcing a Rarity 8 Artian weapon. For weapons that change in appearance when upgraded, you’ll also have the option to use their pre-upgrade designs as well! You can also craft layered Palico weapons by forging their high-rank weapons. We hope this feature encourages you to delve deeper into crafting the powerful Artian Weapon you’ve been looking for, all while keeping the appearance of your favorite weapon. New optional features Change your choice of handler accompanying you in the field to Eric after completing the Lagiacrus mission in Free Title Update 2! You can always switch back to Alma too, but it doesn’t hurt to give our trusty handler a break from time to time. A new Support Hunter joins the fray Mina, a support hunter who wields a Sword & Shield, joins the hunt. With Free Title Update 2, you’ll be able to choose which support hunters can join you on quests. Photo Mode Improvements Snap even more creative photos of your hunts with some new options, including an Effects tab to adjust brightness and filter effects, and a Character Display tab to toggle off your Handler, Palico, Seikret, and more. Celebrate summer with the Festival of Accord: Flamefete seasonal event View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image The next seasonal event in Monster Hunter Wilds, the Festival of Accord: Flamefete, will take place in the Grand Hub from July 23 to August 6! Cool off with this summer themed celebration, where you can obtain new armor, gestures, and pop-up camp decorations for a limited time. You’ll also be able to eat special seasonal event meals and enjoy the fun of summer as the Grand Hub and all it’s members will be dressed to mark the occasion. Arch-Tempered Uth Duna slams down starting July 30 Take on an even more powerful version of Uth Duna when Arch-Tempered Uth Duna arrives as an Event Quest and Free Challenge Quest from July 30 to August 20! Take on and defeat the challenging apex of the Scarlet Forest to obtain materials for crafting the new Uth Duna γ hunter armor set and the Felyne Uth Duna γ Palico armor set. Be sure you’re at least HR 50 or above to take on this quest. We’ve also got plenty of new Event Quests on the way in the weeks ahead, including some where you can earn new special equipment, quests to obtain more armor spheres, and challenge quests against Mizutsune. Be sure to keep checking back each week to see what’s new! A special collaboration with Fender Monster Hunter Wilds is collaborating with world-renowned guitar brand Fender®! From August 27 to September 24, a special Event Quest will be available to earn a collaboration gesture that lets you rock out with the Monster Hunter Rathalos Telecaster®. In celebration of Monster Hunter’s 20th anniversary, the globally released Monster Hunter Rathalos Telecaster® collaboration guitar is making its way into the game! Be sure to experience it both in-game and in real life! A new round of cosmetic DLC arrives View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image View and download image Download the image close Close Download this image Express your style with additional DLC, including four free dance gestures. Paid cosmetic DLC, such as gestures, stickers, pendants, and more will also be available. If you’ve purchased the Premium Deluxe Edition of Monster Hunter Wilds or the Cosmetic DLC Pass, Cosmetic DLC Pack 2 and other additional items will be available to download when Free Title Update 2 releases.  Free Title Update roadmap We hope you’re excited to dive into all the content coming with Free Title Update 2! We’ll continue to release updates, with Free Title Update 3 coming at the end of September. Stay tuned for more details to come. A Monster Hunter Wilds background is added to the PS5 Welcome hub Alongside Free Title Update 2 on June 30, an animated background featuring the hunters facing Arkveld during the Inclemency will be added to the Welcome hub. Customize your PS5 Welcome hub with Monster Hunter Wilds to get you in the hunting mood. View and download image Download the image close Close Download this image How to change the backgroundWelcome hub -> Change background -> Games Try out Monster Hunter Wilds on PS5 with a PlayStation Plus Premium Game Trial starting on June 30 View and download image Download the image close Close Download this image With the Game Trial, you can try out the full version of the game for 2 hours. If you decide to purchase the full version after the trial, your save data will carry over, allowing you to continue playing seamlessly right where you left off. If you haven’t played Monster Hunter Wilds yet, this is a great way to give it a try. Happy Hunting!
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  • Ankur Kothari Q&A: Customer Engagement Book Interview

    Reading Time: 9 minutes
    In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns.
    But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic.
    This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results.
    Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.

     
    Ankur Kothari Q&A Interview
    1. What types of customer engagement data are most valuable for making strategic business decisions?
    Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns.
    Second would be demographic information: age, location, income, and other relevant personal characteristics.
    Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews.
    Fourth would be the customer journey data.

    We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data.

    2. How do you distinguish between data that is actionable versus data that is just noise?
    First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance.
    Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in.

    You also want to make sure that there is consistency across sources.
    Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory.
    Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy.

    By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions.

    3. How can customer engagement data be used to identify and prioritize new business opportunities?
    First, it helps us to uncover unmet needs.

    By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points.

    Second would be identifying emerging needs.
    Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly.
    Third would be segmentation analysis.
    Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies.
    Last is to build competitive differentiation.

    Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions.

    4. Can you share an example of where data insights directly influenced a critical decision?
    I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings.
    We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms.
    That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs.

    That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial.

    5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time?
    When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences.
    We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments.
    Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content.

    With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns.

    6. How are you doing the 1:1 personalization?
    We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer.
    So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer.
    That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience.

    We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers.

    7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service?
    Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved.
    The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments.

    Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention.

    So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization.

    8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights?
    I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights.

    Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement.

    Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant.
    As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively.
    So there’s a lack of understanding of marketing and sales as domains.
    It’s a huge effort and can take a lot of investment.

    Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing.

    9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data?
    If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge.
    Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side.

    Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important.

    10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before?
    First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do.
    And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations.
    The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it.

    Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one.

    11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations?
    We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI.
    We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals.

    We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization.

    12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data?
    I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points.
    Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us.
    We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels.
    Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms.

    Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps.

    13. How do you ensure data quality and consistency across multiple channels to make these informed decisions?
    We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies.
    While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing.
    We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats.

    On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically.

    14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years?
    The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices.
    Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities.
    We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases.
    As the world is collecting more data, privacy concerns and regulations come into play.
    I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies.
    And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture.

    So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.

     
    This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die.
    Download the PDF or request a physical copy of the book here.
    The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    #ankur #kothari #qampampa #customer #engagement
    Ankur Kothari Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.   Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.   This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage. #ankur #kothari #qampampa #customer #engagement
    WWW.MOENGAGE.COM
    Ankur Kothari Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question (and many others), we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.   Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.   This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage.
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  • AI Is Not a Black Box (Relatively Speaking)

    Compared to the opacity around human intelligence, AI is more transparent in some very tangible ways.
    The post AI Is Not a Black Boxappeared first on Towards Data Science.
    #not #black #box #relatively #speaking
    AI Is Not a Black Box (Relatively Speaking)
    Compared to the opacity around human intelligence, AI is more transparent in some very tangible ways. The post AI Is Not a Black Boxappeared first on Towards Data Science. #not #black #box #relatively #speaking
    AI Is Not a Black Box (Relatively Speaking)
    Compared to the opacity around human intelligence, AI is more transparent in some very tangible ways. The post AI Is Not a Black Box (Relatively Speaking) appeared first on Towards Data Science.
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  • A routine test for fetal abnormalities could improve a mother’s health

    Science & technology | Hidden in plain sightA routine test for fetal abnormalities could improve a mother’s healthStudies show these can help detect pre-eclampsia and predict preterm births Illustration: Anna Kövecses Jun 11th 2025WHEN NON-INVASIVE prenatal testingarrived in 2011, it transformed pregnancy. With a simple blood test, scientists could now sweep a mother’s bloodstream for scraps of placental DNA, uncovering fetal genetic defects and shedding light on the health of the unborn baby. But the potential to monitor the mother’s health went largely unappreciated.Explore moreThis article appeared in the Science & technology section of the print edition under the headline “Testing time”From the June 14th 2025 editionDiscover stories from this section and more in the list of contents⇒Explore the editionReuse this content
    #routine #test #fetal #abnormalities #could
    A routine test for fetal abnormalities could improve a mother’s health
    Science & technology | Hidden in plain sightA routine test for fetal abnormalities could improve a mother’s healthStudies show these can help detect pre-eclampsia and predict preterm births Illustration: Anna Kövecses Jun 11th 2025WHEN NON-INVASIVE prenatal testingarrived in 2011, it transformed pregnancy. With a simple blood test, scientists could now sweep a mother’s bloodstream for scraps of placental DNA, uncovering fetal genetic defects and shedding light on the health of the unborn baby. But the potential to monitor the mother’s health went largely unappreciated.Explore moreThis article appeared in the Science & technology section of the print edition under the headline “Testing time”From the June 14th 2025 editionDiscover stories from this section and more in the list of contents⇒Explore the editionReuse this content #routine #test #fetal #abnormalities #could
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    A routine test for fetal abnormalities could improve a mother’s health
    Science & technology | Hidden in plain sightA routine test for fetal abnormalities could improve a mother’s healthStudies show these can help detect pre-eclampsia and predict preterm births Illustration: Anna Kövecses Jun 11th 2025WHEN NON-INVASIVE prenatal testing (NIPT) arrived in 2011, it transformed pregnancy. With a simple blood test, scientists could now sweep a mother’s bloodstream for scraps of placental DNA, uncovering fetal genetic defects and shedding light on the health of the unborn baby. But the potential to monitor the mother’s health went largely unappreciated.Explore moreThis article appeared in the Science & technology section of the print edition under the headline “Testing time”From the June 14th 2025 editionDiscover stories from this section and more in the list of contents⇒Explore the editionReuse this content
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  • The stunning reversal of humanity’s oldest bias

    Perhaps the oldest, most pernicious form of human bias is that of men toward women. It often started at the moment of birth. In ancient Athens, at a public ceremony called the amphidromia, fathers would inspect a newborn and decide whether it would be part of the family, or be cast away. One often socially acceptable reason for abandoning the baby: It was a girl. Female infanticide has been distressingly common in many societies — and its practice is not just ancient history. In 1990, the Nobel Prize-winning economist Amartya Sen looked at birth ratios in Asia, North Africa, and China and calculated that more than 100 million women were essentially “missing” — meaning that, based on the normal ratio of boys to girls at birth and the longevity of both genders, there was a huge missing number of girls who should have been born, but weren’t. Sen’s estimate came before the truly widespread adoption of ultrasound tests that could determine the sex of a fetus in utero — which actually made the problem worse, leading to a wave of sex-selective abortions. These were especially common in countries like India and China; the latter’s one-child policy and old biases made families desperate for their one child to be a boy. The Economist has estimated that since 1980 alone, there have been approximately 50 million fewer girls born worldwide than would naturally be expected, which almost certainly means that roughly that nearly all of those girls were aborted for no other reason than their sex. The preference for boys was a bias that killed in mass numbers.But in one of the most important social shifts of our time, that bias is changing. In a great cover story earlier this month, The Economist reported that the number of annual excess male births has fallen from a peak of 1.7 million in 2000 to around 200,000, which puts it back within the biologically standard birth ratio of 105 boys for every 100 girls. Countries that once had highly skewed sex ratios — like South Korea, which saw almost 116 boys born for every 100 girls in 1990 — now have normal or near-normal ratios. Altogether, The Economist estimated that the decline in sex preference at birth in the past 25 years has saved the equivalent of 7 million girls. That’s comparable to the number of lives saved by anti-smoking efforts in the US. So how, exactly, have we overcome a prejudice that seemed so embedded in human society?Success in school and the workplaceFor one, we have relaxed discrimination against girls and women in other ways — in school and in the workplace. With fewer limits, girls are outperforming boys in the classroom. In the most recent international PISA tests, considered the gold standard for evaluating student performance around the world, 15-year-old girls beat their male counterparts in reading in 79 out of 81 participating countries or economies, while the historic male advantage in math scores has fallen to single digits. Girls are also dominating in higher education, with 113 female students at that level for every 100 male students. While women continue to earn less than men, the gender pay gap has been shrinking, and in a number of urban areas in the US, young women have actually been outearning young men. Government policies have helped accelerate that shift, in part because they have come to recognize the serious social problems that eventually result from decades of anti-girl discrimination. In countries like South Korea and China, which have long had some of the most skewed gender ratios at birth, governments have cracked down on technologies that enable sex-selective abortion. In India, where female infanticide and neglect have been particularly horrific, slogans like “the Daughter, Educate the Daughter” have helped change opinions. A changing preferenceThe shift is being seen not just in birth sex ratios, but in opinion polls — and in the actions of would-be parents.Between 1983 and 2003, The Economist reported, the proportion of South Korean women who said it was “necessary” to have a son fell from 48 percent to 6 percent, while nearly half of women now say they want daughters. In Japan, the shift has gone even further — as far back as 2002, 75 percent of couples who wanted only one child said they hoped for a daughter.In the US, which allows sex selection for couples doing in-vitro fertilization, there is growing evidence that would-be parents prefer girls, as do potential adoptive parents. While in the past, parents who had a girl first were more likely to keep trying to have children in an effort to have a boy, the opposite is now true — couples who have a girl first are less likely to keep trying. A more equal futureThere’s still more progress to be made. In northwest of India, for instance, birth ratios that overly skew toward boys are still the norm. In regions of sub-Saharan Africa, birth sex ratios may be relatively normal, but post-birth discrimination in the form of poorer nutrition and worse medical care still lingers. And course, women around the world are still subject to unacceptable levels of violence and discrimination from men.And some of the reasons for this shift may not be as high-minded as we’d like to think. Boys around the world are struggling in the modern era. They increasingly underperform in education, are more likely to be involved in violent crime, and in general, are failing to launch into adulthood. In the US, 20 percent of American men between 25 and 34 still live with their parents, compared to 15 percent of similarly aged women. It also seems to be the case that at least some of the increasing preference for girls is rooted in sexist stereotypes. Parents around the world may now prefer girls partly because they see them as more likely to take care of them in their old age — meaning a different kind of bias against women, that they are more natural caretakers, may be paradoxically driving the decline in prejudice against girls at birth.But make no mistake — the decline of boy preference is a clear mark of social progress, one measured in millions of girls’ lives saved. And maybe one Father’s Day, not too long from now, we’ll reach the point where daughters and sons are simply children: equally loved and equally welcomed.A version of this story originally appeared in the Good News newsletter. Sign up here!See More:
    #stunning #reversal #humanitys #oldest #bias
    The stunning reversal of humanity’s oldest bias
    Perhaps the oldest, most pernicious form of human bias is that of men toward women. It often started at the moment of birth. In ancient Athens, at a public ceremony called the amphidromia, fathers would inspect a newborn and decide whether it would be part of the family, or be cast away. One often socially acceptable reason for abandoning the baby: It was a girl. Female infanticide has been distressingly common in many societies — and its practice is not just ancient history. In 1990, the Nobel Prize-winning economist Amartya Sen looked at birth ratios in Asia, North Africa, and China and calculated that more than 100 million women were essentially “missing” — meaning that, based on the normal ratio of boys to girls at birth and the longevity of both genders, there was a huge missing number of girls who should have been born, but weren’t. Sen’s estimate came before the truly widespread adoption of ultrasound tests that could determine the sex of a fetus in utero — which actually made the problem worse, leading to a wave of sex-selective abortions. These were especially common in countries like India and China; the latter’s one-child policy and old biases made families desperate for their one child to be a boy. The Economist has estimated that since 1980 alone, there have been approximately 50 million fewer girls born worldwide than would naturally be expected, which almost certainly means that roughly that nearly all of those girls were aborted for no other reason than their sex. The preference for boys was a bias that killed in mass numbers.But in one of the most important social shifts of our time, that bias is changing. In a great cover story earlier this month, The Economist reported that the number of annual excess male births has fallen from a peak of 1.7 million in 2000 to around 200,000, which puts it back within the biologically standard birth ratio of 105 boys for every 100 girls. Countries that once had highly skewed sex ratios — like South Korea, which saw almost 116 boys born for every 100 girls in 1990 — now have normal or near-normal ratios. Altogether, The Economist estimated that the decline in sex preference at birth in the past 25 years has saved the equivalent of 7 million girls. That’s comparable to the number of lives saved by anti-smoking efforts in the US. So how, exactly, have we overcome a prejudice that seemed so embedded in human society?Success in school and the workplaceFor one, we have relaxed discrimination against girls and women in other ways — in school and in the workplace. With fewer limits, girls are outperforming boys in the classroom. In the most recent international PISA tests, considered the gold standard for evaluating student performance around the world, 15-year-old girls beat their male counterparts in reading in 79 out of 81 participating countries or economies, while the historic male advantage in math scores has fallen to single digits. Girls are also dominating in higher education, with 113 female students at that level for every 100 male students. While women continue to earn less than men, the gender pay gap has been shrinking, and in a number of urban areas in the US, young women have actually been outearning young men. Government policies have helped accelerate that shift, in part because they have come to recognize the serious social problems that eventually result from decades of anti-girl discrimination. In countries like South Korea and China, which have long had some of the most skewed gender ratios at birth, governments have cracked down on technologies that enable sex-selective abortion. In India, where female infanticide and neglect have been particularly horrific, slogans like “the Daughter, Educate the Daughter” have helped change opinions. A changing preferenceThe shift is being seen not just in birth sex ratios, but in opinion polls — and in the actions of would-be parents.Between 1983 and 2003, The Economist reported, the proportion of South Korean women who said it was “necessary” to have a son fell from 48 percent to 6 percent, while nearly half of women now say they want daughters. In Japan, the shift has gone even further — as far back as 2002, 75 percent of couples who wanted only one child said they hoped for a daughter.In the US, which allows sex selection for couples doing in-vitro fertilization, there is growing evidence that would-be parents prefer girls, as do potential adoptive parents. While in the past, parents who had a girl first were more likely to keep trying to have children in an effort to have a boy, the opposite is now true — couples who have a girl first are less likely to keep trying. A more equal futureThere’s still more progress to be made. In northwest of India, for instance, birth ratios that overly skew toward boys are still the norm. In regions of sub-Saharan Africa, birth sex ratios may be relatively normal, but post-birth discrimination in the form of poorer nutrition and worse medical care still lingers. And course, women around the world are still subject to unacceptable levels of violence and discrimination from men.And some of the reasons for this shift may not be as high-minded as we’d like to think. Boys around the world are struggling in the modern era. They increasingly underperform in education, are more likely to be involved in violent crime, and in general, are failing to launch into adulthood. In the US, 20 percent of American men between 25 and 34 still live with their parents, compared to 15 percent of similarly aged women. It also seems to be the case that at least some of the increasing preference for girls is rooted in sexist stereotypes. Parents around the world may now prefer girls partly because they see them as more likely to take care of them in their old age — meaning a different kind of bias against women, that they are more natural caretakers, may be paradoxically driving the decline in prejudice against girls at birth.But make no mistake — the decline of boy preference is a clear mark of social progress, one measured in millions of girls’ lives saved. And maybe one Father’s Day, not too long from now, we’ll reach the point where daughters and sons are simply children: equally loved and equally welcomed.A version of this story originally appeared in the Good News newsletter. Sign up here!See More: #stunning #reversal #humanitys #oldest #bias
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    The stunning reversal of humanity’s oldest bias
    Perhaps the oldest, most pernicious form of human bias is that of men toward women. It often started at the moment of birth. In ancient Athens, at a public ceremony called the amphidromia, fathers would inspect a newborn and decide whether it would be part of the family, or be cast away. One often socially acceptable reason for abandoning the baby: It was a girl. Female infanticide has been distressingly common in many societies — and its practice is not just ancient history. In 1990, the Nobel Prize-winning economist Amartya Sen looked at birth ratios in Asia, North Africa, and China and calculated that more than 100 million women were essentially “missing” — meaning that, based on the normal ratio of boys to girls at birth and the longevity of both genders, there was a huge missing number of girls who should have been born, but weren’t. Sen’s estimate came before the truly widespread adoption of ultrasound tests that could determine the sex of a fetus in utero — which actually made the problem worse, leading to a wave of sex-selective abortions. These were especially common in countries like India and China; the latter’s one-child policy and old biases made families desperate for their one child to be a boy. The Economist has estimated that since 1980 alone, there have been approximately 50 million fewer girls born worldwide than would naturally be expected, which almost certainly means that roughly that nearly all of those girls were aborted for no other reason than their sex. The preference for boys was a bias that killed in mass numbers.But in one of the most important social shifts of our time, that bias is changing. In a great cover story earlier this month, The Economist reported that the number of annual excess male births has fallen from a peak of 1.7 million in 2000 to around 200,000, which puts it back within the biologically standard birth ratio of 105 boys for every 100 girls. Countries that once had highly skewed sex ratios — like South Korea, which saw almost 116 boys born for every 100 girls in 1990 — now have normal or near-normal ratios. Altogether, The Economist estimated that the decline in sex preference at birth in the past 25 years has saved the equivalent of 7 million girls. That’s comparable to the number of lives saved by anti-smoking efforts in the US. So how, exactly, have we overcome a prejudice that seemed so embedded in human society?Success in school and the workplaceFor one, we have relaxed discrimination against girls and women in other ways — in school and in the workplace. With fewer limits, girls are outperforming boys in the classroom. In the most recent international PISA tests, considered the gold standard for evaluating student performance around the world, 15-year-old girls beat their male counterparts in reading in 79 out of 81 participating countries or economies, while the historic male advantage in math scores has fallen to single digits. Girls are also dominating in higher education, with 113 female students at that level for every 100 male students. While women continue to earn less than men, the gender pay gap has been shrinking, and in a number of urban areas in the US, young women have actually been outearning young men. Government policies have helped accelerate that shift, in part because they have come to recognize the serious social problems that eventually result from decades of anti-girl discrimination. In countries like South Korea and China, which have long had some of the most skewed gender ratios at birth, governments have cracked down on technologies that enable sex-selective abortion. In India, where female infanticide and neglect have been particularly horrific, slogans like “Save the Daughter, Educate the Daughter” have helped change opinions. A changing preferenceThe shift is being seen not just in birth sex ratios, but in opinion polls — and in the actions of would-be parents.Between 1983 and 2003, The Economist reported, the proportion of South Korean women who said it was “necessary” to have a son fell from 48 percent to 6 percent, while nearly half of women now say they want daughters. In Japan, the shift has gone even further — as far back as 2002, 75 percent of couples who wanted only one child said they hoped for a daughter.In the US, which allows sex selection for couples doing in-vitro fertilization, there is growing evidence that would-be parents prefer girls, as do potential adoptive parents. While in the past, parents who had a girl first were more likely to keep trying to have children in an effort to have a boy, the opposite is now true — couples who have a girl first are less likely to keep trying. A more equal futureThere’s still more progress to be made. In northwest of India, for instance, birth ratios that overly skew toward boys are still the norm. In regions of sub-Saharan Africa, birth sex ratios may be relatively normal, but post-birth discrimination in the form of poorer nutrition and worse medical care still lingers. And course, women around the world are still subject to unacceptable levels of violence and discrimination from men.And some of the reasons for this shift may not be as high-minded as we’d like to think. Boys around the world are struggling in the modern era. They increasingly underperform in education, are more likely to be involved in violent crime, and in general, are failing to launch into adulthood. In the US, 20 percent of American men between 25 and 34 still live with their parents, compared to 15 percent of similarly aged women. It also seems to be the case that at least some of the increasing preference for girls is rooted in sexist stereotypes. Parents around the world may now prefer girls partly because they see them as more likely to take care of them in their old age — meaning a different kind of bias against women, that they are more natural caretakers, may be paradoxically driving the decline in prejudice against girls at birth.But make no mistake — the decline of boy preference is a clear mark of social progress, one measured in millions of girls’ lives saved. And maybe one Father’s Day, not too long from now, we’ll reach the point where daughters and sons are simply children: equally loved and equally welcomed.A version of this story originally appeared in the Good News newsletter. Sign up here!See More:
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  • Laura Boráros Dances Between Dreams and Reality in a Surreal Short Film

    If you’ve ever had an upstairs neighbor, you’re probably familiar with the sounds of echoing footsteps, resonant laughing, glass breaking, and the muffled weight of too many voices speaking atop one another during a late-night gathering.

    In a short film titled “Snovník,” or “Dreamer,” Czech Rpublic-based filmmaker Laura Boráros introduces a bright red protagonist who is unable to sleep when he can’t ignore the rowdiness resonating from above his bedroom ceiling. Taking matters into his own hands, he makes his way upstairs and knocks on his neighbor’s door—only to become engulfed by the fun himself by peering into a small keyhole.

    Boráros immerses the audience with a flurry with bold colors, painted and snipped into a mirage of shapes and scenes. Using stop-motion, the animation strikes a mechanical yet fluid tone, creating a surreal environment that accurately captures the experience of the very fever dream “Snovník” depicts.

    Watch the full film on Vimeo, and get a peek at the artist’s process on Instagram.

    Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as per month. The article Laura Boráros Dances Between Dreams and Reality in a Surreal Short Film appeared first on Colossal.
    #laura #boráros #dances #between #dreams
    Laura Boráros Dances Between Dreams and Reality in a Surreal Short Film
    If you’ve ever had an upstairs neighbor, you’re probably familiar with the sounds of echoing footsteps, resonant laughing, glass breaking, and the muffled weight of too many voices speaking atop one another during a late-night gathering. In a short film titled “Snovník,” or “Dreamer,” Czech Rpublic-based filmmaker Laura Boráros introduces a bright red protagonist who is unable to sleep when he can’t ignore the rowdiness resonating from above his bedroom ceiling. Taking matters into his own hands, he makes his way upstairs and knocks on his neighbor’s door—only to become engulfed by the fun himself by peering into a small keyhole. Boráros immerses the audience with a flurry with bold colors, painted and snipped into a mirage of shapes and scenes. Using stop-motion, the animation strikes a mechanical yet fluid tone, creating a surreal environment that accurately captures the experience of the very fever dream “Snovník” depicts. Watch the full film on Vimeo, and get a peek at the artist’s process on Instagram. Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as per month. The article Laura Boráros Dances Between Dreams and Reality in a Surreal Short Film appeared first on Colossal. #laura #boráros #dances #between #dreams
    WWW.THISISCOLOSSAL.COM
    Laura Boráros Dances Between Dreams and Reality in a Surreal Short Film
    If you’ve ever had an upstairs neighbor, you’re probably familiar with the sounds of echoing footsteps, resonant laughing, glass breaking, and the muffled weight of too many voices speaking atop one another during a late-night gathering. In a short film titled “Snovník,” or “Dreamer,” Czech Rpublic-based filmmaker Laura Boráros introduces a bright red protagonist who is unable to sleep when he can’t ignore the rowdiness resonating from above his bedroom ceiling. Taking matters into his own hands, he makes his way upstairs and knocks on his neighbor’s door—only to become engulfed by the fun himself by peering into a small keyhole. Boráros immerses the audience with a flurry with bold colors, painted and snipped into a mirage of shapes and scenes. Using stop-motion, the animation strikes a mechanical yet fluid tone, creating a surreal environment that accurately captures the experience of the very fever dream “Snovník” depicts. Watch the full film on Vimeo, and get a peek at the artist’s process on Instagram. Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $7 per month. The article Laura Boráros Dances Between Dreams and Reality in a Surreal Short Film appeared first on Colossal.
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  • Inside the Palazzo Durini Caproni di Taleido, Where the Past and Present Clash Harmoniously

    The 17th-century frescoes and antique mirrors should immediately tip visitors off: This showroom has something it needs to say. Palazzo Durini Caproni di Taliedo is a historic building in Milan, designed and built in the mid-1600s by Baroque architect Francesco Maria Richini. Among many other monumental works and churches, he also designed Milan’s Palazzo di Brera, which currently includes the Pinacoteca di Brera museum. The Palazzo Durini Caproni di Taliedo was commissioned by the heir to the Durinis, a wealthy merchant family.Today the palazzo is furniture showroom as palimpsest. Since 2021, Edra has exhibited collaborations with supremely contemporary designers, including the Campana brothers, Jacopo Foggini, and Francesco Binfaré, amid the restored Baroque grandeur.Courtesy Edra.Palazzo Durini in the 1920s, when the famed Italian aircraft designer and aeronautical engineer Giovanni Battista Caproni used it as an office.Walking through the rooms, one might imagine the visitors who could have lounged on an Edra “On the Rocks” sofa at one time or another in the history of this place: Giovanni Battista Caproni, the Italian count and aeronautical engineer who lived and worked in the building for more than 40 years? Soccer sensation Ronaldo, who caused a near riot when he visited the palazzo during its Inter Football Club era, when the sports association’s offices were located here? Or could it be iconic designer Gio Ponti, who is said to have drawn that gilded Art Deco bathroom with green terrazzo floors in the back?One palazzo, so many lives. Top Image: Palazzo Durini now, in its Edra showroom era. The frescoes may be 17th-century, but the furniture is the 2021 A’mare collection by Jacopo Foggini.This story originally appeared in the Summer 2025 issue of Elle Decor. SUBSCRIBEStellene VolandesEditor In ChiefEditor-in-Chief Stellene Volandes is a jewelry expert, and the author of Jeweler: Masters and Mavericks of Modern Design.
    #inside #palazzo #durini #caproni #taleido
    Inside the Palazzo Durini Caproni di Taleido, Where the Past and Present Clash Harmoniously
    The 17th-century frescoes and antique mirrors should immediately tip visitors off: This showroom has something it needs to say. Palazzo Durini Caproni di Taliedo is a historic building in Milan, designed and built in the mid-1600s by Baroque architect Francesco Maria Richini. Among many other monumental works and churches, he also designed Milan’s Palazzo di Brera, which currently includes the Pinacoteca di Brera museum. The Palazzo Durini Caproni di Taliedo was commissioned by the heir to the Durinis, a wealthy merchant family.Today the palazzo is furniture showroom as palimpsest. Since 2021, Edra has exhibited collaborations with supremely contemporary designers, including the Campana brothers, Jacopo Foggini, and Francesco Binfaré, amid the restored Baroque grandeur.Courtesy Edra.Palazzo Durini in the 1920s, when the famed Italian aircraft designer and aeronautical engineer Giovanni Battista Caproni used it as an office.Walking through the rooms, one might imagine the visitors who could have lounged on an Edra “On the Rocks” sofa at one time or another in the history of this place: Giovanni Battista Caproni, the Italian count and aeronautical engineer who lived and worked in the building for more than 40 years? Soccer sensation Ronaldo, who caused a near riot when he visited the palazzo during its Inter Football Club era, when the sports association’s offices were located here? Or could it be iconic designer Gio Ponti, who is said to have drawn that gilded Art Deco bathroom with green terrazzo floors in the back?One palazzo, so many lives. ◾Top Image: Palazzo Durini now, in its Edra showroom era. The frescoes may be 17th-century, but the furniture is the 2021 A’mare collection by Jacopo Foggini.This story originally appeared in the Summer 2025 issue of Elle Decor. SUBSCRIBEStellene VolandesEditor In ChiefEditor-in-Chief Stellene Volandes is a jewelry expert, and the author of Jeweler: Masters and Mavericks of Modern Design. #inside #palazzo #durini #caproni #taleido
    WWW.ELLEDECOR.COM
    Inside the Palazzo Durini Caproni di Taleido, Where the Past and Present Clash Harmoniously
    The 17th-century frescoes and antique mirrors should immediately tip visitors off: This showroom has something it needs to say. Palazzo Durini Caproni di Taliedo is a historic building in Milan, designed and built in the mid-1600s by Baroque architect Francesco Maria Richini. Among many other monumental works and churches, he also designed Milan’s Palazzo di Brera, which currently includes the Pinacoteca di Brera museum. The Palazzo Durini Caproni di Taliedo was commissioned by the heir to the Durinis, a wealthy merchant family.Today the palazzo is furniture showroom as palimpsest. Since 2021, Edra has exhibited collaborations with supremely contemporary designers, including the Campana brothers, Jacopo Foggini, and Francesco Binfaré, amid the restored Baroque grandeur.Courtesy Edra.Palazzo Durini in the 1920s, when the famed Italian aircraft designer and aeronautical engineer Giovanni Battista Caproni used it as an office.Walking through the rooms, one might imagine the visitors who could have lounged on an Edra “On the Rocks” sofa at one time or another in the history of this place: Giovanni Battista Caproni, the Italian count and aeronautical engineer who lived and worked in the building for more than 40 years? Soccer sensation Ronaldo, who caused a near riot when he visited the palazzo during its Inter Football Club era, when the sports association’s offices were located here? Or could it be iconic designer Gio Ponti, who is said to have drawn that gilded Art Deco bathroom with green terrazzo floors in the back?One palazzo, so many lives. ◾Top Image: Palazzo Durini now, in its Edra showroom era. The frescoes may be 17th-century, but the furniture is the 2021 A’mare collection by Jacopo Foggini.This story originally appeared in the Summer 2025 issue of Elle Decor. SUBSCRIBEStellene VolandesEditor In ChiefEditor-in-Chief Stellene Volandes is a jewelry expert, and the author of Jeweler: Masters and Mavericks of Modern Design (Rizzoli).
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  • OAQ Awards of Excellence winners announced

    Montreal City Hall – Beaupré Michaud and Associates, Architects in collaboration with MU Architecture, Montreal. Photo credit: Raphaël Thibodeau
    The Ordre des architectes du Québechas revealed the winners of its 2025 Awards of Excellence in Architecture.
    A total of eleven projects were recognized at a gala hosted by Jean-René Dufort at Espace St-Denis in Montreal.
    The Grand Prix d’excellence en architecture was awarded to the restoration of Montreal City Hall , a major project led by Beaupré Michaud et Associés, architects, and MU Architecture. This complex project successfully preserves the building’s historical qualities while transforming it into an exemplary place in terms of energy and ecology.  Guided by plans from the 1920s, the architects revived this building by equipping it with contemporary, efficient, more open, and more accessible features for residents. In addition to the heritage restoration, the team also reconciled old and contemporary technologies, energy efficiency, universal accessibility, and the reappropriation of spaces that had become dilapidated.
    The People’s Choice Award was presented to the Coop Milieu de l’île, designed by Pivot: Coopérative d’architecture. Located in Outremont, this 91-unit intergenerational housing cooperative was born from the initiative of a group of committed citizens looking to address the housing crisis by creating affordable, off-market housing. In the context of the housing crisis, the jury emphasized that this project, which is also the recipient of an Award of Excellence, designed by and for its residents, acts as a “breath of fresh air in Outremont.”
    Coop Milieu de l’île. Pivot: Architecture Cooperative, Montreal. Photo credit: Annie Fafard
    “The projects we evaluated this year were truly remarkable in their richness and diversity. The jury found in them everything that makes Quebec architecture so strong and unique: rigor, attention to detail, and respect for the context and built heritage. We saw emblematic projects, but also discreet gestures, almost invisible in the landscape. Some projects rehabilitated forgotten places, transformed historic buildings, or even imagined new spaces for collective living. All, in their own way, highlighted the powerful impact of built quality on our living environments,” said Gabrielle Nadeau, chair of the OAQ Awards of Excellence Jury.
    The jury for the 2025 Awards of Excellence in Architecture was chaired by Gabrielle Nadeau, principal design architect, COBE in Copenhagen. It also included architects Marianne Charbonneau of Agence Spatiale, Maxime-Alexis Frappier of ACDF, and Guillaume Martel-Trudel of Provencher-Roy. Élène Levasseur, director of research and education at Architecture sans frontières Québec, acted as the public representative.
    Through the Awards of Excellence in Architecture, presented annually, the Order aims to raise awareness among Quebecers of the multiple dimensions of architectural quality, in addition to promoting the role of the architects in the design of inspiring, sustainable and thoughtful senior living environments.
    The full list of winners include the following.

    Habitat Sélénite by _naturehumaine
    Habitat Sélénite – _naturehumaine, Eastman. Photo: Raphaël Thibodeau

    École secondaire du Bosquet by ABCP | Menkès Shooner Dagenais LeTourneux | Bilodeau Baril Leeming Architectes
    École secondaire du Bosquet – ABCP | Menkès Shooner Dagenais LeTourneux | Bilodeau Baril Leeming Architectes, Drummondville. Photo: Stéphane Brügger

    Bibliothèque Gabrielle-Roy by Saucier + Perrotte Architectes et GLCRM Architectes
    Bibliothèque Gabrielle-Roy – Saucier + Perrotte Architectes et GLCRM Architectes, Québec. Photo: Olivier Blouin

    Maison A by Atelier Pierre Thibault
    Maison A – Atelier Pierre Thibault, Saint-Nicolas. Photo: Maxime Brouillet

    Nouvel Hôtel de Ville de La Pêche by BGLA Architecture et Design Urbain
    Nouvel Hôtel de Ville de La Pêche – BGLA Architecture et Design Urbain, La Pêche. Photo: Stéphane Brügger / Dominique Laroche

    École du Zénith by Pelletier de Fontenay + Leclerc
    École du Zénith – Pelletier de Fontenay + Leclerc, Shefford. Photo: James Brittain / David Boyer

    Le Paquebot by _naturehumaine
    Le Paquebot – _naturehumaine, Montréal. Photo: Ronan Mézière

    Coopérative funéraire la Seigneurie by ultralocal architectes

    Coopérative funéraire la Seigneurie – ultralocal architectes, Québec. Photo credit: Paul Dussault
    Site d’observation des bélugas Putep’t-awt by atelier5 + mainstudio
    Site d’observation des bélugas Putep’t-awt – atelier5 + mainstudio, Cacouna. Photo: Stéphane Groleau

    The post OAQ Awards of Excellence winners announced appeared first on Canadian Architect.
    #oaq #awards #excellence #winners #announced
    OAQ Awards of Excellence winners announced
    Montreal City Hall – Beaupré Michaud and Associates, Architects in collaboration with MU Architecture, Montreal. Photo credit: Raphaël Thibodeau The Ordre des architectes du Québechas revealed the winners of its 2025 Awards of Excellence in Architecture. A total of eleven projects were recognized at a gala hosted by Jean-René Dufort at Espace St-Denis in Montreal. The Grand Prix d’excellence en architecture was awarded to the restoration of Montreal City Hall , a major project led by Beaupré Michaud et Associés, architects, and MU Architecture. This complex project successfully preserves the building’s historical qualities while transforming it into an exemplary place in terms of energy and ecology.  Guided by plans from the 1920s, the architects revived this building by equipping it with contemporary, efficient, more open, and more accessible features for residents. In addition to the heritage restoration, the team also reconciled old and contemporary technologies, energy efficiency, universal accessibility, and the reappropriation of spaces that had become dilapidated. The People’s Choice Award was presented to the Coop Milieu de l’île, designed by Pivot: Coopérative d’architecture. Located in Outremont, this 91-unit intergenerational housing cooperative was born from the initiative of a group of committed citizens looking to address the housing crisis by creating affordable, off-market housing. In the context of the housing crisis, the jury emphasized that this project, which is also the recipient of an Award of Excellence, designed by and for its residents, acts as a “breath of fresh air in Outremont.” Coop Milieu de l’île. Pivot: Architecture Cooperative, Montreal. Photo credit: Annie Fafard “The projects we evaluated this year were truly remarkable in their richness and diversity. The jury found in them everything that makes Quebec architecture so strong and unique: rigor, attention to detail, and respect for the context and built heritage. We saw emblematic projects, but also discreet gestures, almost invisible in the landscape. Some projects rehabilitated forgotten places, transformed historic buildings, or even imagined new spaces for collective living. All, in their own way, highlighted the powerful impact of built quality on our living environments,” said Gabrielle Nadeau, chair of the OAQ Awards of Excellence Jury. The jury for the 2025 Awards of Excellence in Architecture was chaired by Gabrielle Nadeau, principal design architect, COBE in Copenhagen. It also included architects Marianne Charbonneau of Agence Spatiale, Maxime-Alexis Frappier of ACDF, and Guillaume Martel-Trudel of Provencher-Roy. Élène Levasseur, director of research and education at Architecture sans frontières Québec, acted as the public representative. Through the Awards of Excellence in Architecture, presented annually, the Order aims to raise awareness among Quebecers of the multiple dimensions of architectural quality, in addition to promoting the role of the architects in the design of inspiring, sustainable and thoughtful senior living environments. The full list of winners include the following. Habitat Sélénite by _naturehumaine Habitat Sélénite – _naturehumaine, Eastman. Photo: Raphaël Thibodeau École secondaire du Bosquet by ABCP | Menkès Shooner Dagenais LeTourneux | Bilodeau Baril Leeming Architectes École secondaire du Bosquet – ABCP | Menkès Shooner Dagenais LeTourneux | Bilodeau Baril Leeming Architectes, Drummondville. Photo: Stéphane Brügger Bibliothèque Gabrielle-Roy by Saucier + Perrotte Architectes et GLCRM Architectes Bibliothèque Gabrielle-Roy – Saucier + Perrotte Architectes et GLCRM Architectes, Québec. Photo: Olivier Blouin Maison A by Atelier Pierre Thibault Maison A – Atelier Pierre Thibault, Saint-Nicolas. Photo: Maxime Brouillet Nouvel Hôtel de Ville de La Pêche by BGLA Architecture et Design Urbain Nouvel Hôtel de Ville de La Pêche – BGLA Architecture et Design Urbain, La Pêche. Photo: Stéphane Brügger / Dominique Laroche École du Zénith by Pelletier de Fontenay + Leclerc École du Zénith – Pelletier de Fontenay + Leclerc, Shefford. Photo: James Brittain / David Boyer Le Paquebot by _naturehumaine Le Paquebot – _naturehumaine, Montréal. Photo: Ronan Mézière Coopérative funéraire la Seigneurie by ultralocal architectes Coopérative funéraire la Seigneurie – ultralocal architectes, Québec. Photo credit: Paul Dussault Site d’observation des bélugas Putep’t-awt by atelier5 + mainstudio Site d’observation des bélugas Putep’t-awt – atelier5 + mainstudio, Cacouna. Photo: Stéphane Groleau The post OAQ Awards of Excellence winners announced appeared first on Canadian Architect. #oaq #awards #excellence #winners #announced
    WWW.CANADIANARCHITECT.COM
    OAQ Awards of Excellence winners announced
    Montreal City Hall – Beaupré Michaud and Associates, Architects in collaboration with MU Architecture, Montreal. Photo credit: Raphaël Thibodeau The Ordre des architectes du Québec (OAQ) has revealed the winners of its 2025 Awards of Excellence in Architecture. A total of eleven projects were recognized at a gala hosted by Jean-René Dufort at Espace St-Denis in Montreal. The Grand Prix d’excellence en architecture was awarded to the restoration of Montreal City Hall , a major project led by Beaupré Michaud et Associés, architects, and MU Architecture. This complex project successfully preserves the building’s historical qualities while transforming it into an exemplary place in terms of energy and ecology.  Guided by plans from the 1920s, the architects revived this building by equipping it with contemporary, efficient, more open, and more accessible features for residents. In addition to the heritage restoration, the team also reconciled old and contemporary technologies, energy efficiency, universal accessibility, and the reappropriation of spaces that had become dilapidated. The People’s Choice Award was presented to the Coop Milieu de l’île, designed by Pivot: Coopérative d’architecture. Located in Outremont, this 91-unit intergenerational housing cooperative was born from the initiative of a group of committed citizens looking to address the housing crisis by creating affordable, off-market housing. In the context of the housing crisis, the jury emphasized that this project, which is also the recipient of an Award of Excellence, designed by and for its residents, acts as a “breath of fresh air in Outremont.” Coop Milieu de l’île. Pivot: Architecture Cooperative, Montreal. Photo credit: Annie Fafard “The projects we evaluated this year were truly remarkable in their richness and diversity. The jury found in them everything that makes Quebec architecture so strong and unique: rigor, attention to detail, and respect for the context and built heritage. We saw emblematic projects, but also discreet gestures, almost invisible in the landscape. Some projects rehabilitated forgotten places, transformed historic buildings, or even imagined new spaces for collective living. All, in their own way, highlighted the powerful impact of built quality on our living environments,” said Gabrielle Nadeau, chair of the OAQ Awards of Excellence Jury. The jury for the 2025 Awards of Excellence in Architecture was chaired by Gabrielle Nadeau, principal design architect, COBE in Copenhagen. It also included architects Marianne Charbonneau of Agence Spatiale, Maxime-Alexis Frappier of ACDF, and Guillaume Martel-Trudel of Provencher-Roy. Élène Levasseur, director of research and education at Architecture sans frontières Québec, acted as the public representative. Through the Awards of Excellence in Architecture, presented annually, the Order aims to raise awareness among Quebecers of the multiple dimensions of architectural quality, in addition to promoting the role of the architects in the design of inspiring, sustainable and thoughtful senior living environments. The full list of winners include the following. Habitat Sélénite by _naturehumaine Habitat Sélénite – _naturehumaine, Eastman (Estrie). Photo: Raphaël Thibodeau École secondaire du Bosquet by ABCP | Menkès Shooner Dagenais LeTourneux | Bilodeau Baril Leeming Architectes École secondaire du Bosquet – ABCP | Menkès Shooner Dagenais LeTourneux | Bilodeau Baril Leeming Architectes, Drummondville (Centre-du-Québec). Photo: Stéphane Brügger Bibliothèque Gabrielle-Roy by Saucier + Perrotte Architectes et GLCRM Architectes Bibliothèque Gabrielle-Roy – Saucier + Perrotte Architectes et GLCRM Architectes, Québec (Capitale-Nationale). Photo: Olivier Blouin Maison A by Atelier Pierre Thibault Maison A – Atelier Pierre Thibault, Saint-Nicolas (Chaudière-Appalaches). Photo: Maxime Brouillet Nouvel Hôtel de Ville de La Pêche by BGLA Architecture et Design Urbain Nouvel Hôtel de Ville de La Pêche – BGLA Architecture et Design Urbain, La Pêche (Outaouais). Photo: Stéphane Brügger / Dominique Laroche École du Zénith by Pelletier de Fontenay + Leclerc École du Zénith – Pelletier de Fontenay + Leclerc, Shefford (Estrie). Photo: James Brittain / David Boyer Le Paquebot by _naturehumaine Le Paquebot – _naturehumaine, Montréal (Montréal). Photo: Ronan Mézière Coopérative funéraire la Seigneurie by ultralocal architectes Coopérative funéraire la Seigneurie – ultralocal architectes, Québec (Capitale-Nationale). Photo credit: Paul Dussault Site d’observation des bélugas Putep’t-awt by atelier5 + mainstudio Site d’observation des bélugas Putep’t-awt – atelier5 + mainstudio, Cacouna (Bas-Saint-Laurent). Photo: Stéphane Groleau The post OAQ Awards of Excellence winners announced appeared first on Canadian Architect.
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