Hi, friends! Welcome to Installer No. 84, your guide to the best and Verge-iest stuff in the world. (If you’re new here, welcome, so psyched you found us, and also you can read all the old editions at the Installer homepage.) This week, I’ve been reading about Mubi and Around The Horn and millennial tech, moving all my journals to Diarly, trying out Matt D’Avella’s workout routine, catching up on Clarkson’s Farm, wishing desperately that Philly Justice was a real show, watching a lot of Helper Cars with my toddler, testing the Sony WH-1000XM6 headphones, dusting off my Fortnite skills, and enjoying this unbelievably deep dive into the first Star Wars movie.I also have for you a new blockbuster movie, an old-new blockbuster mobile game, a new season of one of my all-time favorite shows, a cheap set-top box worth a look, and much more. Shockingly busy week! Let’s dig in.(As always, the best part of Installer is your ideas and tips. What are you playing / reading / listening to / watching / plugging into things / poking with a stick this week? Tell me everything: installer@theverge.com. And if you know someone else who might enjoy Installer, tell them to subscribe here. Subscribers get every issue in their inbox, for free, a day before it hits the website.)The Dropkind of can’t believe it! I fell off the Fortnite wagon pretty hard over the last year or so, but this and my Backbone Pro are going to be very good friends going forward. Zero Build only for me, though, at least on mobile.Mission: Impossible – The Final Reckoning. I am a forever fan of the M:I series, and as silly as I find the whole “AI is the bad guy” bit, I have had a good time watching every single movie in this series. I’ll be in a humungous theater for this one ASAP.Puzzmo for iOS. Puzzmo’s web app is great, so I haven’t exactly been thirsting for a better mobile experience. And, as far as I can tell, the mobile app is just exactly the same thing as the web app. But, hey, I like the icon, and I like any reason to play more Really Bad Chess.The Onn Google TV 4K Plus. “A weirdly named, super-cheap set-top box from Walmart” is not a great pitch. But for $30, you’re not beating this thing’s combination of Google TV, Dolby Vision, and 4K. Onn stuff has been pretty good in the past, so I suspect this one will be pretty compelling.NotebookLM for mobile. The Android and iOS versions are both fine and both useful for the same reason: you can send stuff to your notebooks via the share sheet. If you’re a fan of the podcast-y Audio Overviews, they’re also a great thing to have on the go.. We haven’t had a new season of my favorite unhinged animation sci-fi show in a year and a half, and I am so very excited to get back to some intergalactic and cross-universe shenanigans. I’ve been debating doing a full rewatch of the whole show and might just have to do it after this season.The Virtual Stream Deck. This is so clever: Elgato is turning its collection of smart buttons from a lineup of gadgets to a full-on platform that you can either build into other hardware or just run on a screen. I can’t recommend it enough — spend some time programming all your repetitive computer tasks into a Stream Deck system.Monster Train 2. I love the structure of this game: a deck-building game that is endlessly repeatable but also complex enough that you never quite play the same game twice. I somehow missed the first game in the series entirely, and I’m going to have to give that a whirl, too. Strava routes. Strava’s an Installerverse favorite, and it got a bunch of new features this week. But, for my money, the biggest upgrade is the routing system, which generates the best route between two points; I love a good “map me the run to this donut shop” feature.In all the time I’ve been covering and paying attention to tech, there have been very few companies as bizarre and intriguing as OpenAI. The company is doing impressive, culture-shaking work, but it also seems to have an endless supply of weird internal drama and a total inability to figure out, like, what in the world it’s doing.Karen Hao has been covering the company longer than almost anybody, and she has firsthand knowledge of a lot of OpenAI’s twists and turns. This week, she published a terrific book, called Empire of AI: Dreams and Nightmares in Sam Altman’s OpenAI, which is about the company’s history and its future. But the book is more than that, too. It’s a really good look at what AI is doing to us as people, to our societies and our planets, and to the brains of the people building what they hope will make them rich or gods — or both.I’ve been a fan of Karen’s work for a long time, so I asked her to share her homescreen with us. I figured she’d either have, like, 30 AI apps or none at all, and I wanted to know. Here’s her homescreen, plus some info on the apps she uses and why:The phone: iPhone XR.The wallpaper: It’s usually a photo of me and my husband laughing hysterically at an inside joke at our wedding. But you’ll just have to imagine it because we’re really big on privacy. Enjoy this orange gradient instead. Orange is the color of creativity, of fire, of the sunrise and sunset, of beginnings and transition.The apps: Messages, Google Calendar, Photos, Camera, Clock, Apple Notes, Contacts, Settings, FaceTime, Calculator, Weather, Reminders, App Store, Gmail, Proton Mail, Phone, Brave.I have a very boring homescreen! I try not to use too many apps. When I set up a phone, the first thing I do is delete as many of the default apps as possible. But probably the two notable apps to call out: a couple years ago, I switched completely to the Brave browser, which is the lion icon at the bottom right of the screen. It’s based on Chrome, so you can keep all your plug-ins, but it blocks sites from tracking you to serve you targeted ads. It’s a simple way to not give up so much of your data and preserve your privacy. Highly recommended. The second: under my Audio folder, I have a guitar-tuning app, GuitarTuna, for the rare moments I fiddle with my guitar at home. Music was a big part of my childhood, but I haven’t made nearly enough time for it as an adult. I keep the app on my homescreen as an aspiration to pick it back up more seriously.I also asked Karen to share a few things that she’s into right now. Here’s what she sent back:The Empire podcast, cohosted by historian William Dalrymple and Anita Anand.Late-night comedy YouTube.CrowdsourcedHere’s what the Installer community is into this week. I want to know what you’re into right now, as well! Email installer@theverge.com or message me on Signal — @davidpierce.11 — with your recommendations for anything and everything, and we’ll feature some of our favorites here every week. For even more great recommendations, check out the replies to this post on Threads and this post on Bluesky.“YouTube has recently radicalized me to digital minimalism and decentralized tech. What started as deleting ALL social media from my iPhone and relegating the apps to my iPad is now firmly in the realm of buying old iPods from eBay and repairing them with modern parts. I have some replacement parts on the way from Elite Obsolete Electronics and with what I know now I should soon have a functional 6th gen iPod Classic that I can install RockBox on. I also picked up the ToAuto DS90 Soldering Station with the hopes of installing the USB-C mod in the near future.” — Nicholas“I know it was in last week’s Installer but I got the Sony WH-1000XM6s and they’re incredible. The ‘background listening’ feature is such a clever spin on spatial audio, it really does sound like it’s coming from a distance!” — Jamie“What if you could add any plain old QR Code/barcode card to your Apple Wallet? Lucky for you, the greatest minds of our time have come together to solve this inconvenience. Try IntoWallet and get as blown away as I was when it just worked (also the level of customization and the price are great!).” — Teo“I’ve REALLY enjoyed the Revelation Space series by Alastair Reynolds. For lovers of hard sci-fi space operas this is for you. Engaging, dark, wild ideas and concepts, plenty of real and imagined science and physics all weaved into interesting stories.” — Tyler“I’ve personally managed to seriously build my meditation practice in the last two years using both Happier and Calm. I especially enjoy the meditations by teacher Jeff Warren, who strikes the right balance with his light and playful tone.” — Jeroen“I’ve had the Casper Glow lamp since 2019 and it’s still going strong! Love the interaction, twisting it and flipping it to control the light, and I even helped sell two (unsponsored) to an old roommate when he moved to his own place.” — SingYu“Post Andor I’ve been reading through Star Wars: The Rise and Fall of the Galactic Empire.” — Allen“Setup is (90%) finished! Rocking a Teenage Engineering case, HP G4 Dock, UGREEN USB Switcher, and a $60 standing desk from Facebook Marketplace.” — Jeremy Signing offThe big Installer-y news of the week is that Mozilla is shutting down Pocket. Which, well, sucks. Pocket was a good and popular app that did good and useful things! I heard from a bunch of you who are now looking for a place to go post-Pocket. I only really have three recommendations:Instapaper: the OG of the read-later world and still the simplest and most straightforward app you’ll find for the purpose. Brian, the developer, is good people, and I have high hopes for the longevity of the app.Matter: it’s only for iOS and web, but it’s the best-looking app in this space, and it’s not even close. They’re doing some nifty stuff with AI-enhanced reading, too.Readwise Reader: the power-user tool of choice, and my favorite of the bunch. It just has so many organizational features, great highlighting, and tons of integrations. It just does everything I need. It’s also way too much for most people. I suppose I should give Wallabag an honorable mention, because you can host it yourself, but it’s a much more involved project. If I were just moving over from Pocket and just wanted a nice place to read without a long list of other feature requests, I’d start with Instapaper. But all three are solid options, and they all make it pretty painless to import your old articles. Or just delete them all, start over, and feel the rare freedom of an almost-empty reading list. It’s pretty nice.See you next week!See More:

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Nature, Published online: 21 May 2025; doi:10.1038/d41586-025-01561-7Differences in the pattern of a biochemical modification called DNA methylation in blood-generating cells and their progeny can be used to accurately track clones through differentiation. This approach identified biased expansions of blood stem cells giving rise to myeloid-type cells as a characteristic of ageing in mice and humans.

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Real-world journeys that blend digital, physical, and emotional touchpointsAt the very beginning, there were no templatesWhen e-commerce first took off, every website was a handcrafted experience. Brands hired developers to code their stores from scratch, pouring hours into every layout decision and line of code. It was messy, expensive, and full of quirks — but each site had a personality. No two stores looked alike, and that uniqueness helped brands stand out (for better or worse).Then came the era of standardization. Platforms like Shopify and Magento made it easy to spin up an online store in hours, not months. Templates took over, and with them came the rise of best practices, grid systems, and polished uniformity. This shift was supported by principles like Jakob’s Law, which tells us that users spend most of their time on other sites — so experiences should feel familiar. It was the golden age of efficiency — just not of originality. But now, the pendulum is swinging back. More and more brands are breaking free from the template mold, crafting distinctive, memorable experiences that turn browsing into something closer to brand theatre. Conversion matters — but so does character.Luxury is leading character-based e-commerceWhile living in Shanghai, I saw firsthand how luxury brands embraced digital experiences without compromising their identity. Louis Vuitton, Gucci, and Prada proved that people were willing to buy high-ticket items online, long before it became the norm. I still remember the buzz when someone in Shanghai bought a Ferrari online. It was a wake-up call: e-commerce had matured.Luxury brands, especially in China, began investing in beautifully crafted websites that didn’t just sell — they told stories. They became pioneers of what best-in-class online shopping could feel like. Before diving into broader industry examples, let’s look at a few luxury sites that show how to combine simplicity, usability, and brand immersion.Louis Vuitton offers a seamless journey through thousands of products while maintaining an elegant, editorial aesthetic. It’s a smart balance of information density and calm navigation that respects the user’s cognitive load.Celine made a bold move with a unique left-side navigation that breaks convention without breaking usability — bringing core controls within easy reach and inviting curiosity through layout.Dior invites you to explore the craftsmanship behind its products before nudging you toward e-commerce. This thoughtful sequence taps into the Peak-End Rule: people remember the emotional peak and the ending, not every step. Dior ensures both are on-brand and memorable.Louis Vuitton’s website combines seamless site loading with elegant visuals and best in class navigation.Celine came up with a unique left side navigation.Dior wants you to first see how their bags are handcrafted before even going into the ecommerce section.Delightful Experiences Powered by Modern TechToday (in 2025), designing great e-commerce experiences is both more challenging and more exciting than ever. Why? Because we now have more tools at our disposal — AI-powered chatbots, recommendation engines, immersive video, and more. But technology alone isn’t enough. It takes smart experience design to turn these tools into something customers truly value.Dior — Recovering from “Out of Stock” with GraceWhen a friend of mine rushed to Dior’s website after seeing their new foundation stick on TikTok, it was already sold out. Instead of a dead end, the site invited her to leave her email for a restock alert. The next day, she received an email with a direct link to her shade, picked “pick up in store,” and shortly after, got a personalized WhatsApp message from a Beauty Advisor. Dior turned a moment of friction into an orchestrated omnichannel success story — from anonymous browser to known customer (capturing someone’s email on your site should be one of your key objectives).Dior’s “Alert me” CTA leads to an email capture.Oysho — Communicating Lifestyle & QualityOysho is a masterclass in how to blend emotional connection with functional UX. The website immerses you in a world of wellness, movement, and slow fashion. It’s not just about the products; it’s about how you’ll feel wearing them. Their art direction — light-filled photography, calm color palettes, and minimal design — reinforces a brand identity centered on mindful living.From a UX perspective, the site is quietly brilliant. Returning users immediately see their order status, creating a sense of continuity (and reducing anxiety). Gift-wrapping flows and personalized messages add thoughtful delight, while back-in-stock alerts close the loop with zero friction.Gifting options on Oysho include a personal message, gift wrapping and not including the cost of the purchase. Very thoughtful.The site does an excellent job of communicating the functional benefits of their clothing — like breathable or high-resistance fabrics — using clean, unobtrusive icons. These subtle visual cues enhance decision-making without adding friction, creating a sense of trust and product clarity. It’s a design tactic Uniqlo also uses effectively, especially for their tech-enhanced basics, where innovation needs to be conveyed clearly but without overwhelming the shopper.Oysho strikes a perfect balance between inspire and shopping.In doing so, Oysho taps into the Aesthetic-Usability Effect — the perception that beautiful interfaces are more usable, which increases patience and satisfaction even when minor issues arise.Uniqlo — The Online/Offline QueenUniqlo continues to quietly disrupt the fashion world with a digital ecosystem that just works. The brilliance lies not in bells and whistles, but in a frictionless, service-oriented approach that integrates online convenience with in-store immediacy.Here’s what sets Uniqlo apart:Check store inventory in real-time, down to color and size — even when you’re in-store. Using the app, you can scan a product tag to instantly see which sizes or colors are available nearby.Reserve online, pick up in store the same day — a perfect blend of impulse and instant gratification.RFID self-checkout in physical stores is almost magical: just drop your clothes into the checkout tray, and everything is automatically scanned. No barcodes. No awkward folding. Just out.Membership benefits are effortlessly cross-channel — simply scan your member code from the app, and you’re recognized whether shopping online or in person. It’s a seamless loyalty experience that doesn’t ask customers to jump through hoops.Behind all this is a Uniqlo does this beautifully, absorbing backend complexity to offer a surprisingly intuitive customer journey.Making the checkout very simple while capturing the users membership information to connect offline to online experiences.Same day click and collect make it convenient to order online things that I can pick up later when I go out for lunch with is close to a Uniqlo store and don’t have to wait for it to be delivered to my home.Starbucks — Best-Value Membership ExperienceStarbucks has created a digital flywheel powered by simplicity and consistency. Everything revolves around one app. It’s your loyalty card, your payment tool, your order-ahead assistant, your offer inbox — and your direct line to perks. It all feels effortless, but that’s precisely the point. Compare that to other retailers who force you to log into a website just to check your points — assuming you even remember your password. Starbucks eliminates those micro-frustrations entirely.And because it’s a native app, it taps into core mobile capabilities — like GPS for finding nearby stores, integrated payment, and real-time push notifications — without ever feeling like it’s trying too hard. This kind of thoughtful integration is exactly what makes omnichannel UX feel natural, fluid, and genuinely useful.The loyalty system is brilliantly simple: earn one star per dollar, unlock rewards. That’s no accident — it’s the Endowed Progress Effect at play. By giving users visible progress toward a reward, they’re far more likely to stay engaged and repeat behavior.Even better, the app is context-aware. It remembers your preferences, tailors offers, and knows your go-to store. It’s a prime example of personalization that empowers, not overwhelms.Starbucks Loyalty Points System — You always get rewardedNike — Personalization at ScaleNike has been one of the standout players in making personalization feel purposeful. Their site and emails adapt to your browsing and buying habits, surfacing just the right styles, sizes, and drops at the right time.This isn’t just smart targeting, Nike speeds up decision-making and makes the experience feel curated rather than crowded.Nike Personalised Newsletter ScreenshotMovie Theatres — What Not to DoTo truly appreciate great digital experiences, sometimes it helps to look at the frustrating ones. Buying a movie ticket online can still feel like dropdown-menu bingo: toggle between times, dates, locations, screen sizes, and seat availability until you’ve clicked yourself into submission. Then brace for upsells, fees, and a confusing confirmation page.And yet — movies are all about emotion, immersion, and excitement. Why doesn’t the digital journey reflect any of that? Imagine a platform that knows your favorite genres and actors, recommends the perfect showtimes, remembers your seat preferences, and rewards you with season passes or early access to premieres. Why not offer family bundles, VIP red carpet nights, or mood-based movie suggestions?There’s so much opportunity here to create something magical. Instead, most theatre sites treat ticketing like a utility — transactional, impersonal, and joyless. It’s a missed chance to design for passion.Closing ThoughtsWhile we now have more advanced tools than ever — from AI and real-time data to responsive frameworks — great customer experiences still don’t happen automatically. It takes skilled UX and CX designers to ask the right questions, map the right journeys, and infuse every digital touchpoint with brand identity and human insight.The best e-commerce experiences today don’t just convert. They connect. They inspire. They make people feel something. And that’s where design makes all the difference.Great CX isn’t just built. It’s designed — thoughtfully, intentionally, and with the end user at heart.Here a couple of resources that are worth exploring.Blurring boundaries: The online-offline fusion in Tech & Durables retailIn-Store & Online: Designing For the Changing Behaviors of Today's ShoppersNielsen Bridges Online and Offline Behaviors with Innovative Cross-Platform Offering5 brands that nail the art of omnichannel UX was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.