Some designers are lucky to find projects with excellent beginnings. That was Jessica Helgerson's experience when the Oregon and Paris-based designer, who launched a line of flatweave rugs this month, began a recent gut renovation for a family of five in Portland.With views of the Willamette River and the peak of Mount Hood, the early 1900s home was designed by famed Northwest architect Wade Pipes, who spread a style of architecture across the area that emphasized natural materials, known as Arts and Crafts residential architecture.Aaron LeitzHelgerson added the breakfast nook to the original footprint of the house. The artwork (left) by Miró served as the reference for the colors of the ceiling and banquette. Helgerson, who describes her design approach as “responsive,” expanded Pipes’ original design by building a new three-car garage and converting the existing one into a mudroom and laundry room. She also added a breakfast nook to the kitchen. The clients brought their museum-worthy collection of art into the home, including an extensive collection of over 30 pieces by Alexander Calder, Joan Miró, and Pablo Picasso. Those works were the inspiration for the design that followed.“I wanted the art to settle in and not fight with the space, but feel held by it," Helgerson said, describing the project as an opportunity to discover how to include the art in a manner that felt intentional but "didn’t dominate the whole thing."Aaron LeitzIn the attic bedroom, Helgerson opened up the ceiling, taking it to its peak, and designed the metal beams for structural support. The beds are antique. To accomplish that goal, Helgerson pulled the primary colors from the bold artworks and carried that scheme throughout the house. Walking through the front door, you're greeted by Benjamin Moore’s Evening Dove, a gray-blue shade that makes a welcoming statement. The blue theme continues into the dining room and bar area with Farrow & Ball’s Stiffkey Blue, a more muted blue, accented by Calder’s Windmill and 2 Suns artworks. In the living room, she planned the room renovation around the placement of Miró's Sur Quatre Murs, a focal point above the fireplace mantle. Soft blue sisal by Holland & Sherry covers the walls and acts as a backdrop to the Calders dotted around the room. The dark stained fir walls in the family room are livened up with a colorful Miró. And, a bifold panel above the mantel strategically hides the television so that the room can function as both a place to unwind and to entertain guests.The kitchen breakfast nook and cabinets mirror the blue and muted red in Miro’s Constellations Pochoir, which hangs "I love the design puzzle and how to solve it in a way that feels nice and authentic," Helgerson said. Take A Look Inside This Portland, Oregon House

For his first solo venture, noted chef Mateusz Sarnowski, more affectionately known as Mati Pichci, wanted his restaurant to be the embodiment of the name he had chosen. In Latin, amator refers to a lover, a friend, an enthusiast, all descriptions of people who might dine at the new establishment located in the Østerbro district of Copenhagen, Denmark. To bring his vision of a Danish hjemme spisested or “home dining place” to life, Pichci tapped his friend and fellow Poland native, Adam Wierciński, founder of wiercinski-studio, to design the space, the architect’s first in the city. He envisioned AMATOR as an inviting place where guests could dine and socialize, inspired by the many festive gatherings hosted by Pichci. Wierciński made the most of the compact 538-square-foot space, transforming it into three spots in one: a café, a restaurant, and a venue for private events. During the day the kitchen serves breakfast and lunch. Flavorful fare includes dishes based on seasonal vegetables and the chef’s personal favorite, a classic omelette. Evenings, meanwhile, are reserved for private candlelit dinners. Near the entrance there is a wall-mounted installation featuring a piece of a tree trunk from a forest in Poland, a nod to the project’s prevalent materials. Simple geometric constructions – also designed by Wierciński – are formed of raw steel combined with solid wood. A high counter by the front window offers a view of charming townhouses, a perfect spot to tuck in with a beverage. Rather than basic bistro furnishings, a communal table is the focal point in the restaurant. Made up of a series of small tops, it includes interspersed plates atop stands that are used to hold food, drinks, or even candles. Each oak top is angled, and together they form a distinctive jagged line. Gaps between the tops give the look of separate tables, but by pulling out steel rings they can be easily combined into one large piece. Patrons sit at space-saving oak stools, initial items in the upcoming wiercinski-objects series. A bar, crafted from the same materials, and enhanced with brown mirrors, separates the open kitchen. Pops of the same yellow that fills in the eatery’s signature brand dot are visible here. This sunny shade is found on ceramic tableware and plywood shelves above the gray tile backsplash. Stainless steel elements, from sconces to circular mirrors, add a bit of shine. In a nook at the rear of the space a selection of vinyl from a range of genres is available to spin on a turntable, and custom-made speakers by local company Arda Audio ensure high-quality sound. Music is another key ingredient, and just like the cuisine, is part of the overall sensory experience at AMATOR. Mati Pichci and Adam Wierciński For more information on AMATOR or wiercinski-studio, visit wiercinski-studio.com. Photography by Paolo Galgani.

to a T – what a strange thing to happen (Annapurna Interactive) Having your arms stuck in a permeant T-pose leads to a wonderfully surreal narrative adventure, in this new indie treat from Katamari creator Keita Takahashi. Keita Takahashi seems to be a very nice man. We met him back in 2018, and liked him immensely, but we’re genuinely surprise he’s still working in the games industry. He rose to fame with the first two Katamari Damacy games but after leaving Bandai Namco his assertion that he wanted to leave gaming behind and design playgrounds for children seemed like a much more obvious career path, for someone that absolutely doesn’t want to be stuck making sequels or generic action games. That’s certainly not been his fate and while titles like Noby Noby Boy and Wattam were wonderfully weird and inventive they weren’t the breakout hits that his bank balance probably needed. His latest refusal to toe the line probably isn’t destined to make him a billionaire either, but we’re sure that was never the point of to a T. Instead, this is just a relentlessly sweet and charming game about the evils of bullying and the benefits of being nice to people. It’s frequently surreal and ridiculous, but also capable of being serious, and somewhat dark, when it feels the need. Which given all the signing giraffes is quite some accomplishment. The game casts you as a young schoolkid whose arms are permanently stuck in a T-pose, with both stretched out 90° from his torso. If you’re waiting for an explanation as to why then we’re afraid we can’t tell you, because your character (who you can customise and name as you see fit, along with his dog) doesn’t know either. You find out eventually and the answer is… nothing you would expect. This has all been going on for a while before the game starts, as you’re by now well used to sidling through doors and getting your dog to help you dress. You’re also regularly bullied at school, which makes it obvious that being stuck like this is just a metaphor for any difference or peculiarity in real-life. Although the specific situations in to a T are fantastical, including the fact that the Japanese village you live in is also populated by anthropomorphic animals (most notably a cadre of food-obsessed giraffes), its take on bullying is surprisingly nuanced and well written. There’re also some fun songs that are repeated just enough to become unavoidable earworms. The problem is that as well meaning as all this is, there’s no core gameplay element to make it a compelling video game. You can wander around talking to people, and a lot of what they say can be interesting and/or charmingly silly, but that’s all you’re doing. The game describes itself as a ‘narrative adventure’ and that’s very accurate, but what results is the sort of barely interactive experience that makes a Telltale game seem like Doom by comparison. There are some short little mini-games, like cleaning your teeth and eating breakfast, but the only goal beyond just triggering story sequences is collecting coins that you can spend on new outfits. This is gamified quite a bit when you realise your arms give you the ability to glide short distances, but it’s still very basic stuff. One chapter also lets you play as your dog, trying to solve an array of simple puzzles and engaging in very basic platforming, but while this is more interactive than the normal chapters it’s still not really much fun in its own right. More Trending Everything is all very charming – the cartoonish visuals are reminiscent of a slightly more realistic looking Wattam – but none of it really amounts to very much. The overall message is about getting on with people no matter their differences, but while that doesn’t necessarily come across as trite it’s also not really the sort of thing you need a £15 video game, with zero replayability, to tell you about. It also doesn’t help that the game can be quite frustrating to play through, making it hard to know what you’re supposed to do next, or where you’re meant to be going. The lack of camera controls means it’s hard to act on that information even if you do know what destination you’re aiming for, either because the screen is too zoomed in, something’s blocking your view, or you keep getting confused because the perspective changes. As with Wattam, we don’t feel entirely comfortable criticising the game for its failings. We’ll take a game trying to do something new and interesting over a workmanlike sequel any day of the week – whether it succeeds or not – but there’s so little to the experience it’s hard to imagine this fitting anyone to a T. to a T review summary In Short: Charming, silly, and occasionally profound but Keita Takahashi’s latest lacks the gameplay hook of Katamari Damacy, even if it is surprisingly well written. Pros: Wonderfully and unashamedly bizarre, from the premise on down. A great script, that touches on some dark subjects, and charming visuals and music. Cons: There’s very little gameplay involved and what there is, is either very simple or awkward to control. Barely five hours long, with no replayability. Score: 6/10 Formats: PlayStation 5 (reviewed), Xbox Series X/S, and PCPrice: £15.49Publisher: Annapurna InteractiveDeveloper: uvulaRelease Date: 28th May 2025Age Rating: 7 Who knew giraffes were so good at making sandwiches (Annapurna Interactive) Email gamecentral@metro.co.uk, leave a comment below, follow us on Twitter, and sign-up to our newsletter. To submit Inbox letters and Reader’s Features more easily, without the need to send an email, just use our Submit Stuff page here. For more stories like this, check our Gaming page. GameCentral Sign up for exclusive analysis, latest releases, and bonus community content. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your information will be used in line with our Privacy Policy

The Obalende bus terminus is one of Lagos’s most important transport nodes and a ‘graveyard’ for old danfos, which in Yoruba means ‘hurry’. These yellow‑painted minibuses form the backbone of Lagos’s informal transport system and are mostly second‑hand imports from the global north. Located in the heart of Lagos Island, Obalende is one of the first areas to be developed east of the lagoon that splits Lagos into two main halves: the Island and the Mainland. It receives a large portion of urban commuters daily, especially those entering Lagos Island for work. Obalende plays a critical role in the cycle of material reuse across the city. The life of a danfo does not end at retirement; it continues through a vast network of informal markets and recyclers that sustain entire communities. Their metal parts are either repurposed to fix other buses or sold as scrap at markets such as Owode Onirin. Located about 25km away on the Lagos Mainland, Owode Onirin, which means ‘money iron market’ in Yoruba, is a major hub for recycled metals. Waste collectors scour the city’s demolition sites for brass and mild steel; they find copper, bronze and aluminium in discarded vehicles. These materials are then processed and sold to companies such as African Foundries and Nigerian Foundries, as well as to local smiths who transform them into building parts, moulds and decorative objects. Sorters, welders and artisans form the backbone of this circular micro‑economy. Their labour breathes new life into discarded matter.  Lagos has a State Waste Management Authority, but it is fraught with politicking and inefficient in managing the city’s complex waste cycle. In the absence of intelligent state strategies, it falls on people to engineer solutions. They add armatures, build networks and modulate the static thresholds and borders imposed by the state. Today, these techniques and intelligences, born out of scarcity, are collectively labelled ‘informality’, a term that flattens their ingenuity.  Across the streets of Obalende and around its central roundabout, kiosks and pop‑up shops dominate the landscape. Most are constructed from materials such as timber reclaimed from collapsed buildings or fallen fascias, along with salvaged tarpaulins. Stones and concrete blocks found at demolition sites are moulded into anchors using discarded plastic paint buckets, serving as bases for umbrellas offering relief from the scorching Lagos sun. To anticipate flash flooding, many structures are raised slightly above ground on short stilts. Space, which is in short supply, is creatively repurposed to serve different functions at various times of the day; a single location might host breakfast vendors in the morning, fruit sellers in the afternoon and medicine hawkers at night. Due to its proximity to the city centre, Obalende experiences constant population shifts. Most entering the city at this node have no means of livelihood and often become salvagers. Under the curling ends of the Third Mainland Bridge, for example, a community of migrants gathers, surviving by scavenging motor parts, sometimes from old danfos, zinc roofing sheets and other materials of meagre value. Discarded mattresses, bedding and mosquito nets are repurposed as shelter beneath the noisy overpass, which becomes both workplace and home. In the absence of supportive state frameworks, communities like those in Obalende create micro‑responses to urban precarity. Their fluid, multifunctional spaces are adaptive and resilient architectures resulting from necessity, survival and material intelligence.  ‘Informality as a way of life is inherently circular in its use of space and materials’ In Lagos, the most populous city in Nigeria and one of the most populated in Africa, two thirds of the population live on less than US$1 a day, according to Amnesty International. This speaks not only to income levels but to multidimensional poverty. Unlike global cities such as Mumbai, Cape Town and Rio de Janeiro, where poorer demographics are largely confined to specific neighbourhoods at the margins, informality in Lagos is not peripheral but integral to how the city functions, defying the rigid thresholds and boundaries of formal urban planning.  Across Lagos, self‑sustaining circular economies flourish. Orile, a metal market located on the mainland, is one of the sites where discarded metals from sites in Lagos can be sold as part of a recycling system. Further out in the suburbs of Lagos, also on the mainland, is the Katangua Market, which is the biggest second‑hand clothes market in the city. In Nigeria’s largest hardware technology hub, Computer Village, just south of Lagos in Ikeja, used electrical and electronic equipment (UEEE) is sold for parts. A TRT World report notes that about 18,300 tonnes of UEEE arrive in Nigeria annually – although the number varies in other studies to as much as 54,000 tonnes smuggled in – with the majority coming from Europe, closely followed by the US and China.  Computer Village evolved into a dense network of shops, stalls and kiosks between 1998 and 2000, just before Nigeria adopted early digital cellular network technology. The market sits just minutes from the local airport and the Ikeja High Court, but its edges are fluid, spilling out from the Ikeja Underbridge. Over time, formal plots have dissolved into an evolving mesh of trade; the streets are lined with kiosks and carts, built from repurposed plywood, corrugated metal and tarpaulin, that come and go. Space is not owned but claimed, temporarily held, sublet and reshuffled.  Today, Computer Village generates an estimated US$2 billion in annual revenue. Yet most of the shops lack permanence and are constantly at risk of demolition or displacement. In March this year, over 500 shops were demolished overnight at Owode Onirin; in 2023, shopping complexes at Computer Village were torn down in a similar way. The state has continuously announced plans to relocate Computer Village to Katangua Market, with demolition of parts of Katangua Market itself making way for the move in 2020. Urban development patterns in Lagos prioritise formal sectors while ignoring self‑organised makers and traders. This contributes to spatial exclusion, where such communities are often under threat of eviction and relocation.  Discarded devices eventually make their way to landfills. Olusosun, in the very heart of Lagos, is one of Africa’s largest landfills. Over 10,000 tonnes of waste are delivered daily, and more than 5,000 scavengers live and work here, sifting through an artificial mountain of refuse in search of value: aluminium, copper, plastic, cloth. The waste stream, enlarged by the influx of used hardware and fast fashion from the global north, creates both livelihood and hazard. Recent studies have shown that most of the residents in and around the site are exposed to harmful air conditions that affect their lungs. Additionally, the water conditions around the site show infiltration of toxic substances. Scavengers have lost their lives in the process of harvesting metals from discarded electronics.  More than a landfill, Olusosun is a stage for the politics of waste in the global south. Poor regulation enables the flow of unserviceable imports; widespread poverty creates demand for cheap, second‑hand goods. The result is a fragile, and at times dangerous, ecosystem where the absence of the state makes room for informal innovation, such as space reuse and temporary architecture, material upcycling and recycling. In Olusosun, metals are often extracted, crushed and smelted through dangerous processes like open burning. Copper and gold harvested from the ashes then make their way back into products and institutions, such as the insets of bronze or aluminium in a piece of furniture that might eventually travel back to the global north. In its usual fashion, the government has promised to decommission the Olusosun site, but little has been seen in terms of an effective plan to repurpose the site under the state’s so‑called ‘advanced waste treatment initiative’. Informality as a way of life is inherently circular in its use of space and materials. It embodies adaptability, resilience and an intuitive response to economic and environmental conditions. The self‑built infrastructures in Lagos reveal the creativity and resilience of communities navigating the challenges of urban life. Now is the time for designers, policymakers and community leaders to work together and rethink urban development in a way that is more sustainable and responsive to the needs of the people who make cities thrive. The question is not whether informal economies will continue to exist, but how they can be designed into wider city planning – making them part of the solution, not the problem. Featured in the May 2025 issue: Circularity Lead image: Olympia De Maismont / AFP / Getty 2025-05-30 Reuben J Brown Share

It started in 2020. Or that’s where the wax-breadcrumb trail seems to lead: Back to the early days of the pandemic that forced everyone to take up hobbies, and then all the days afterward that gave them time to perfect those hobbies. Among those hobbies was candle-making. And eventually, food-shaped candle-making. Now, you can get a candle that looks like a martini. Or a piece of cake. Or a sausage. Or a bowl of cherries. And you can get them from many, many brands. In fact, it might be possible to get a candle in the shape of almost anything. (Is it cake or is it a candle?) The only problem with the trend, as far as we can tell, is that most of these candles seem too magnificent to burn. But they also seem primed to ritualize: How about a cake candle that you light only on each birthday? Trying not to eat sugar for a year? Buy a candle that looks like dessert, and light it 365 days from now. The world is your oyster-shaped candle.Below are a few of our favorites to get your collection started. 1InfinCreats Fruit Loops Candle Bowl$20 at AmazonThis bowl of Fruit Loops has the benefit of a vanilla scent. The candle sits inside a real glass bowl with an actual metal spoon, drop it on the table amid bowls of actual Fruit Loops and it'll seem even more realistic. 2Fried Chicken$38 at gohar.worldOn the quirkier end of the spectrum are these fried chicken thighs. Put them on a cake platter in the middle of a table for dramatic effect. Advertisement - Continue Reading Below3The martini$22 at EtsyStrikingly realistic, right? This martini comes in a glass that could conceivably be refilled (though we don't recommend it). Try serving these two guests, unlit, before the actual cocktails come out. The gag potential for food-shaped candles is high. 4Riviera Spaghetti Lobster Candle$70 at Moda OperandiThis wax candle was handmade in Italy by a family of wax shapers that goes back six generations. But it's not actually recommended to light this candle and we're happy to preserve its adorable look.Advertisement - Continue Reading Below5Sandwich Candle$40 at cloveandcreek.comOnce upon a time, kids wanted six-foot-long subs (or hoagies or Italians, depending on the region) for their birthday parties. Problem was, kids could never finish six feet of sandwich. Solution: The candle sub. No soggy buns. 6Tinned Fish Candle$26 at shopgenara.comIt comes in a paper wrapper! And a real tin! Bonus, it does not smell like fish, but "garden-fresh tomato leaf." Ideal for picnics and that friend who went through a tinned fish phase a couple years ago.Advertisement - Continue Reading Below7Fruit Bowl Food CandlesNow 45% Off£33 £18 at choosingkeeping.comThis cornucopia is handmade in Italy. And though it will be hard to see them go, the spectacle of melting fruit is sure to be a hit at your next dinner party. 8Nissin Nissin Cup Noodle Candle$12 at japantrendshop.comLooking for a clever gift? Try this hyper-real Cup of Noodles candle. Advertisement - Continue Reading Below9Hot dogs and fries (with pickles)$46 at EtsyPerfect for barbecues, this hot dog candle kit is a decor wink that looks just like summer.10Espresso Pot Candle$32 at John DerianAn espresso pot candle that sadly does not smell like coffee. But, it'll still fool anyone in your kitchen.Advertisement - Continue Reading Below11T-Bone Steak Candle£75 at choosingkeeping.comThis T-bone steak calls to mind Dutch vanitas paintings, wherein perfectly rendered organic matter is depicted gently rotting, alluding to the brevity of life. Pair a steak with fruit candles, baguette, and cheese, and invoke this still-life tradition in the middle of your dinner table. No conversation starters required. 12The Olive Candle$30 at bignightbk.comMaybe not as realistic as some of the others, but the charm of this olive is undeniable. Bonus, it has a nice smell (without a base of brine): "neroli, jasmine, and orange blossom."Advertisement - Continue Reading Below13The croissant$12 at EtsyBreakfast foods and candles go together like jam and jelly. This croissant, made from soy and beeswax, brings the full equation. 14Cherries (Set of 10)$32 at bignightbk.comOf all the food-shaped candles out there, these win "most likely to be burned" because how cute would they look on top of a cake? Advertisement - Continue Reading Below15Cupcake$78 at gohar.worldWax lends itself to the seductive ripples of well-spread frosting, no? Stack a tray full of these candle desserts at your next festive gathering. Looking to create a centerpiece for your farm-core picnic? Try corn candles. Advertisement - Continue Reading Below17Mushroom Candles$16 at EtsyThere's a seasonal quality to mushrooms that make them just right for a fall dinner table setting. 18Ramen$37 at EtsyPerhaps you'd like something more high end than the Cup of Noodles candle. Here, we present a ramen bowl version. Advertisement - Continue Reading Below19Iced Coffee $35 at EtsyThankfully, these candles look and smell like iced coffee. Perfect for a morning pick-me-up. 20Banana Split Candle$46 at John DerianWhich kid in your life needs this candle immediately? We say all of them.

In today’s homes, the boundaries between indoors and outdoors are becoming beautifully blurred, and courtyard design plays a key role in that transformation. No longer just decorative pockets of greenery, modern courtyards are fully integrated living spaces that bring natural light, fresh air, and a sense of calm right into the heart of the home. Whether you live in a city apartment or a suburban retreat, a well-designed courtyard can create flow, function, and serenity. It becomes more than an outdoor space, it becomes a natural extension of your daily life. In this guide, we’ll explore practical, creative courtyard design ideas that help you connect your interior with the outdoors. From lush garden rooms to cozy side patios, each idea is crafted to inspire a home that feels open, grounded, and alive. 1. Open-Plan Layouts That Frame the Courtyard Image Source: The Architect Diary An open-plan layout that wraps around a courtyard transforms the entire home experience. By strategically positioning living areas,like the kitchen, living room, or dining space,around an open-air courtyard, the outdoors becomes an organic extension of your indoor life. Floor-to-ceiling windows or sliding doors allow natural light and garden views to flow freely. This setup not only maximizes the courtyard’s visibility but also encourages daily use, blurring the lines between inside and outside. It’s especially effective in warmer climates, where fresh air and sunlight can be enjoyed year-round. This courtyard design creates a social hub and a serene retreat in one integrated space. 2. Use Vertical Space for Planting Image Source: HomesandGardens When square footage is limited, think upward. Using vertical space in your courtyard lets you enjoy lush greenery without compromising walkability or functionality. Wall-mounted planters, trellises, living green walls, and tiered shelves can host herbs, flowers, or trailing vines. This strategy not only maximizes planting room but also adds visual depth and texture. It’s ideal for urban courtyards or narrow side patios, where ground planting space is scarce. Vertical gardening also draws the eye upward, creating a sense of openness and scale. With thoughtful positioning, these green walls can mirror or complement interior design features, further connecting your indoor and outdoor worlds.  3. Water Features to Add Tranquility Image Source: Houzz A water feature, whether a bubbling fountain, koi pond, or minimalist wall cascade,adds peace and movement to your courtyard design. The gentle sound of flowing water soothes the mind and masks urban noise, turning the space into a true sanctuary. Water also reflects light and greenery, adding a dynamic visual layer. Compact courtyards benefit especially from wall-mounted or vertical designs, which save floor space while enhancing ambiance. Water features pair well with lush plants and stone elements for a naturalistic setting. Plus, they bring an added cooling effect in warmer climates. It’s a small feature with big sensory benefits. 4. French-Style Courtyard Image Source: The Spruce A French-style courtyard adds classic romance and timeless charm to your home. These courtyards often feature symmetrical layouts, gravel pathways, wrought iron furniture, climbing vines, and a central focal point like a fountain or statue. Boxwood hedges and potted lavender or citrus trees evoke the ambiance of a Parisian garden café. Ideal for homes with European-inspired architecture, this courtyard design feels elegant yet grounded. French-style courtyards blend effortlessly with interiors that favor neutral palettes, antiques, and organic materials. Even in modern homes, this style offers a sophisticated counterpoint to sleek lines. It’s a refined yet welcoming space that makes every day feel like a getaway. 5. Don’t Overcomplicate Your Space Image Source: HomesandGardens When it comes to courtyard design, simplicity often wins. Trying to incorporate too many features, like oversized furniture, mixed themes, or excessive décor,can make even a spacious courtyard feel cramped or chaotic. Instead, focus on clear, functional zones: a place to sit, a patch of green, perhaps one focal point like a water feature or tree. Neutral tones and natural textures help create a calm, cohesive atmosphere. Minimalism doesn’t mean boring, it means intentional. By keeping the design clean and uncluttered, your courtyard becomes a restful extension of your home, not an overstimulating departure from it. Simplicity creates harmony and usability. 6. Introduce Outdoor Lighting Image Source: HomesandGardens Outdoor lighting is essential for enjoying your courtyard after dark and for enhancing safety, mood, and aesthetics. Use layered lighting: overhead string lights or sconces for ambient glow, path lights for navigation, and accent lights to highlight plants or architectural details. Solar-powered options make installation easy and eco-friendly. Smart lighting systems let you control brightness or color temperature from your phone. Choose fixtures that echo your home’s interior style,modern, rustic, or industrial,for cohesion. Well-designed lighting doesn’t just extend courtyard use into the night,it also turns the space into a visual feature from inside, contributing to a seamless indoor-outdoor design. 7. Use Exaggerated Verticals to Maximize Space Image Source: Living get In courtyards with limited square footage, exaggerating vertical elements can dramatically expand the visual experience. Tall hedges, statement sculptures, narrow water walls, or climbing plants draw the eye upward, giving a sense of height and airiness. This is particularly useful in enclosed or urban settings where lateral space is tight. Pair vertical lines with mirrored surfaces or slim lighting fixtures for added effect. Inside, echo this verticality with tall windows or vertically stacked shelves that overlook the courtyard. These upward design cues establish continuity and give the entire area a modern, architectural flair while making it feel larger and more open. 8. Side Patio Courtyard Image Source: The Spruce A side patio courtyard is a smart solution for homes with narrow or awkwardly shaped outdoor areas. Tucked alongside the house, this type of courtyard can become a cozy, private retreat or a secondary dining and lounge zone. Maximize the space with slim furniture, vertical planting, and clean lines. Use glass doors or large windows to open interior rooms,like a kitchen or hallway,directly onto the courtyard, improving light flow and visibility. Even modest side courtyards can feel spacious when thoughtfully designed. With the right layout and materials, they become stylish outdoor rooms that serve as peaceful escapes or vibrant entertaining spots. 9. Built-In Benches or Daybeds Image Source: BetterHomes&gGardens Built-in benches or daybeds are functional and beautiful additions to any courtyard. These features maximize space and invite relaxation without cluttering the area with bulky furniture. Often integrated into low walls or along garden beds, they offer a clean, minimalist look while providing ample seating. Top them with weather-resistant cushions and fabrics in colors that echo your interior for design harmony. A daybed turns your courtyard into a sunlit lounge, ideal for reading or napping. Built-ins also make cleaning and maintenance easier and can be customized to fit awkward corners. Their permanence gives your courtyard design a polished, intentional finish. 10. Backyard Turned Courtyard Image Source: Living get If your backyard feels underused or too open, consider transforming a portion of it into a courtyard. You can define the space by adding partial walls, fencing, or tall plantings like bamboo or hedges to create a sense of enclosure. Incorporate a central feature such as a tree, water fountain, or fire pit to anchor the space. Add comfortable seating, outdoor rugs, and potted plants to bring warmth and purpose. This approach turns a generic backyard into a functional, intimate zone,perfect for reading, relaxing, or hosting. A backyard courtyard offers structure while preserving openness, giving your outdoor area new life. 11. Bring the Inside Out Image Source: HomesandGardens To achieve true indoor-outdoor harmony, replicate the feel of your interior design in the courtyard. Choose outdoor furnishings that mirror your indoor color palette, materials, and style. For example, use similar wood tones, textiles, and decorative elements like lanterns or throw pillows. Outdoor rugs, weatherproof sofas, and even coffee tables can make your courtyard feel like a living room under the sky. Add art, mirrors, or bookshelves with planters to soften the transition. This strategy helps the courtyard feel like a true continuation of your home rather than a separate zone. It enhances comfort, flow, and everyday livability. 12. Indoor Courtyard Turned Private Garden Image Source: Architectural design An indoor courtyard can become a hidden garden sanctuary with the right design approach. Enclosed or semi-enclosed by glass or open ceilings, these courtyards are perfect for curated greenery, from ferns and moss to small trees or flowering vines. Add gravel paths, benches, or a water feature to create a peaceful retreat visible from multiple rooms. This setup is especially useful in dense urban homes, where privacy is valued. The garden becomes a quiet core for reflection and relaxation, away from the outside world. It not only improves aesthetics but also enhances indoor air quality and emotional wellness. 16. Multipurpose Courtyard Space Image Source: Architectural design Why settle for just one use? Design your courtyard to serve multiple functions,such as a morning coffee nook, a kids’ play zone, or an evening yoga space. Use movable furniture, foldable tables, or modular seating that can be reconfigured as needed. Zone the area with rugs or planters to subtly divide uses without crowding the space. This flexible approach makes the courtyard dynamic and relevant to all members of the household. It’s especially useful in smaller homes where every square meter matters. A multipurpose courtyard adapts with your day, making it not just beautiful, but deeply practical. 17. Courtyard with Kitchen Access Image Source: Decorpad One of the most functional courtyard design ideas is positioning it directly off the kitchen. This setup makes alfresco dining a breeze and encourages more frequent use of the outdoor space. Add a BBQ grill, outdoor sink, or even a full mini kitchen with countertop space. For seamless service, consider installing a pass-through window or fold-up bar. It’s perfect for entertaining or simply enjoying a quiet breakfast outside. This courtyard becomes a social hub and culinary extension, combining practicality with pleasure. With the right setup, your kitchen and courtyard will work in tandem to elevate daily life. 18. Rustic Mediterranean Courtyard Image Source: Houzz Create the warm, welcoming feel of a Mediterranean escape by combining textured walls, clay pots, terracotta tiles, and flowering plants like bougainvillea or rosemary. Wrought-iron furniture, mosaic tables, and rustic wooden beams bring that sun-soaked, timeless atmosphere to life. Use soft, earthy tones, like sand, stone, and rust, to match your interior and make the courtyard feel grounded. This style blends perfectly with both traditional and bohemian interiors. With some soft lighting and olive trees, your courtyard becomes a rustic retreat that feels far away, even when it’s just a step from your living room. 19. Create a Spa-Like Feel With a Bathroom Courtyard Image Source: Living get Transform your daily routine into a wellness ritual by connecting your bathroom to a serene courtyard. A small, private outdoor space just off the bath or shower instantly adds a spa-like vibe. Think smooth stone pathways, tropical plants, soft lighting, and perhaps a water feature to enhance tranquility. Frosted glass doors or large windows maintain privacy while allowing natural light to pour in. Even a compact courtyard can elevate a bathroom into a peaceful retreat that feels worlds away from daily stress. This seamless connection between your indoor sanctuary and outdoor calm fosters relaxation, mindfulness, and luxurious everyday living Wrap Up  Great home design isn’t just about what happens inside four walls, it’s about how your living spaces connect, flow, and breathe together. Whether it’s a peaceful garden retreat, an alfresco dining space, or a flexible zone for work and play, the right courtyard design creates harmony between indoors and out. At Home Designing , we believe the best homes are the ones that reflect how you live, and how you want to feel. These courtyard ideas are just one way to craft spaces that are not only functional, but deeply personal and inspiring.

Reading Time: 15 minutes If you’ve been in the Ecommerce game longer than ten minutes, you’ve probably noticed a pattern: every marketer under the sun is obsessed with finding the perfect Ecommerce marketing automation software platform. And honestly? They’re not wrong. Standing out in the cut-throat Ecommerce world is about meeting your audience where they are with hyper-personalized messaging. Spending 23 hours a day doing it manually? News flash: without marketing automation software to help you automate your Ecommerce campaigns, you don’t stand a chance. That’s why 35% of marketers have already automated their Ecommerce customer journeys. But don’t worry, we’ve got your back. This blog post will help you clearly understand and fearlessly implement marketing automation for your Ecommerce brand. Let’s get started!   What is Ecommerce Marketing Automation? Ecommerce marketing automation is the use of software to streamline, personalize, and scale marketing tasks. It powers activities like email campaigns, SMS, push notifications, and customer segmentation. It helps you create smoother, more personalized customer journeys without lifting a finger every single time. By automating repetitive yet impactful tasks, like sending birthday discounts, reminding customers about abandoned carts, and segmenting audiences, you free yourself to focus on strategy. Put simply, it’s how you make your brand feel personal at scale without breaking a sweat.   6 Benefits of Automating Your Ecommerce Marketing By automating the repetitive tasks and fine-tuning your messaging at scale, you can focus on what really matters: building an Ecommerce brand your customers love. Here’s how automating your Ecommerce marketing can take your business to the next level. Improved Customer Insights: Marketing automation for Ecommerce helps you uncover patterns, such as when customers browse, what they frequently abandon in their carts, and how they respond to your campaigns. Understanding this helps you tailor future strategies, delivering what your customers want without the guesswork. Enhanced Customer Service: Make your customers happy, and the revenue will follow. Marketing automation for Ecommerce improves customer experiences by resolving their queries almost instantly. Whether they seek sales assistance or post-purchase support, they no longer have to listen to the annoying IVR music or wait for someone to respond to their ticket. Generate More Leads: Ecommerce marketing automation can improve leads qualitatively and quantitatively. Interestingly, it is a symbiotic relationship, where automation nurtures leads to develop a loyal customer base, which in turn transforms into brand advocates. Such evangelists attract more leads and improve lead-generation activities. Omnichannel Monitoring: Let’s say a customer clicks on your Instagram ad, checks their cart on desktop later, and finishes the purchase on your app. Ecommerce marketing automation platforms track this entire journey, showing you how your customers interact across platforms. It’s like having a bird’s-eye view of all your channels, making omnichannel strategies smoother and more effective. Better Customer Relationships: Automation isn’t just about scaling. It’s about humanizing your approach. Ecommerce marketing automation tools can send personalized messages based on customer behavior, like a thank-you email after a purchase or reminders for a sale item they were eyeing. Over time, these little touches build stronger, more loyal relationships. Higher ROI: By targeting the right customers at the right time and cutting out wasted efforts, you see better conversions, an increased lifetime value, and more efficient campaigns. It’s no surprise that brands using marketing automation for Ecommerce see higher ROI than those managing everything manually.   How to Use Marketing Automation for Ecommerce More Effectively When done right, Ecommerce marketing automation becomes your secret weapon for building stronger customer relationships at scale. Let’s explore how you can level up your automation game and make your Ecommerce workflows work harder for you. 1. Acquire New Contacts You can automate your marketing for Ecommerce to grow your contact list and attract new customers. If you regularly produce high-quality, actionable, and insightful content, your audiences will be keen to hear from you. This situation can be an excellent premise for offering them something of value in exchange for adding their information to your email list. Typically, surveys, whitepapers, reports, and similar documents are available to those who sign up for a business newsletter. Similarly, if someone makes a purchase on your online store, your Ecommerce marketing automation software can add their details to your customer database. Every addition offers granular insight into buyer profiles and helps discover commonalities, which you can later exploit. 2. Segment Your Audience Segmenting your subscribers helps you increase sales by offering customers what they already want. You can segment your contacts to make lists based on various common factors like location, average order value, engagement level, age, profession, etc. For instance, if you have two different types of newsletters for subscribers based on their interests, you’d have to create two different lists of contacts in your Ecommerce marketing automation software to send the right message to the right customers. In fact, you can achieve several levels of segmentation via lists, tags, and custom fields to make your messages highly targeted and relevant to customers. 3. Welcome and Onboard New Customers Like it or not, first impressions matter. Nowadays, it’s a given that signing up on a website would trigger Ecommerce email marketing automation workflows that will welcome customers to the website. These communications can require explicit consent for adding the customer to the email list (we know, managing an email list isn’t easy), share an overview of the brand’s value or message, or guide them through the purchase process. You can also lure the new accounts with promos and discounts that will get them swiping their card in no time! A welcome series can also be particularly helpful in extending customer service for those who have already purchased your product or service. You can share details on how to use the offerings to extract maximum value. Such a consideration can boost customer loyalty and enhance customer experience. 4. Automate the Checkout Process for More Sales A complicated checkout process can deter customers from completing their purchase, but you can prevent a large percentage of abandoned carts by creating a smooth and trustworthy checkout process. With marketing automation for Ecommerce, you can fill in customer details automatically and display preferred payment options to make it as convenient as possible for customers to complete a purchase. You may also add a live chat option on the checkout page to swiftly answer customers’ queries during the buying process. 5. Translate Abandoned Carts into Sales Cart abandonment is a serious problem in the Ecommerce sector. About 7 out of 10 buyers abandon products in their cart for various reasons. This figure varies depending on the device. As a result, cart abandonment can cost your online Ecommerce store billions of dollars in sales per year. Fortunately, marketing automation for Ecommerce attempts to offset these losses through regular follow-ups and check-ins. Automatically triggered emails that hit the right combination of subject lines, email copy, and CTA could convince the shopper to buy from you. 6. Win Back Inactive Customers Similar to cart abandonment, you could have customers who may have signed up on your online store only to forget about you entirely! Or you could have someone who made an occasional purchase and pulled the plug on their CLV. Ecommerce marketing automation platforms can help in such instances. You can customize email marketing automation campaign workflows that deploy after a lapse of X number of days, offering the client coupons or promos to pique their engagement. 7. Capture Customer Feedback Ecommerce brands that encourage customers to post their ratings and reviews against the products can improve conversion rates. In this regard, marketing automation software makes the task easier through automatic feedback collection. You can implement email marketing automation for Ecommerce that prompts the buyer to share their customer experience after X days post-purchase. 8. Establish Omnichannel Presence Consider a situation where someone has browsed through the products on your online store. This action indicates that they are either curious about the product or have considered purchasing it. That’s a lead right there. Through Ecommerce marketing automation tools, you can reach the lead through other channels, say social media platforms, and test their responses. If they continue engaging with the ads, it is a clear indication that they are a qualified prospect. Automated workflows can then capture their details and continue nurturing them to the point of purchase. That’s the beauty of omnichannel marketing! 9. Send Media-Rich Dynamic Communications Dynamic content refers to customizing your content for visitors. With dynamic content, the content and images on your pages adapt to customers’ in-session behavior, demographic data, and characteristics. This offers two benefits. First, presenting relevant offers helps decrease bounce and increase conversions. Second, it allows you to create personalized experiences. Including rich media, such as product images, can make a world of difference when you are re-engaging your leads. For our Ecommerce customers, we’ve seen product images improving their CTR for emails and rich push notifications. It also offers great potential to cross-sell or upsell products on your online store. All you need to do is set up product blocks and let your marketing automation platform handle the rest. This form of content marketing automation for Ecommerce will share relevant details such as product specifications, price, and other crucial details that will be too tempting to pass up! 10. Use Lead Scoring for Higher Conversion Rates An Ecommerce marketing automation platform that offers lead scoring can help you boost conversions by automatically sending personalized content to prospects depending on their position in the sales funnel. Lead scoring can also be used for pre-qualifying leads before passing them onto your sales team by assigning a score to every lead based on their actions on your website and other predetermined factors. Cold leads or those with low scores can be segmented further and nurtured with personalized content before passing them on to the sales team. For instance, as soon as a subscriber shows interest in buying from your Ecommerce store, you may automatically enter them into a drip campaign to slowly nudge them into completing the purchase. You may set the following types of automated email marketing campaigns to nurture your leads and drive customer loyalty as well: An automated welcome email series for effective onboarding Follow-up emails to remain in touch with new leads on certain predetermined milestones Offer emails to encourage purchase Review requests for feedback and user-generated content (UGC) Abandoned cart emails to recover lost revenue Emails celebrating milestones and personal events 11. A/B Test Your Landing Pages A/B testing refers to simultaneously testing two or more variants of a page to see which one performs the best. With your marketing automation Ecommerce software, you can quickly run such tests between your product pages and landing pages to make informed decisions regarding the digital assets you’ll use. Some of the elements you may consider for split-testing are: Headlines Compare a longer versus a shorter headline Ask a question in your headline Use a testimonial in your headline Try positive and negative emotions Calls-to-Action Compare the use of words like “Free”, “100%”, “Bonus”, etc. Try different color combinations Placement of text Banner Image Placement Color scheme Text on display 12. Invest in an Automated Social Listening Tool With an automated social listening tool, you can monitor customer conversations around phrases, keywords, hashtags, and industry-specific terms. This will give you a holistic view of how customers talk about your brand and what they expect from it. Some social listening tools are also equipped to run sentiment analysis on captured data to give you actionable business insights. 13. Automate Reviews on Your Website Gathering customer feedback and acting on it is crucial to your brand’s success. However, manual collection of reviews can be a tedious job. Instead, you can set up trigger emails that are automatically sent to customers a few days after product delivery to ask for feedback. You may even use web push notifications or in-app prompts to gather feedback and reviews for your products. 14. Reward Loyal Customers Loyal customers buy more. With Ecommerce marketing automation, you can segment your best customers and reward them for their shopping behavior to boost customer loyalty and subsequent sales. An automation program can also be set to convert first-time shoppers into repeat customers by automatically rewarding them with a special discount or promotion via email. Offering customers a coupon or discount code that applies to their second purchase is an excellent way to keep them coming back. Under your loyalty program, you can offer flat discounts, exclusive offers, BOGO promotions, free gifts, and more. 15. Use Chatbots for Customer Service Customer service is the focus of most Ecommerce brands and requires dedicated resources to tend to customers 24/7. This translates into a significant amount of revenue for any brand, which can be optimized with the introduction of chatbots in the front line of customer service. But that’s not all. You can also use chatbots in retail and give your shoppers a highly personalized experience.   7 Ecommerce Marketing Automation Examples to Learn From How can you improve conversion rates and other key metrics through marketing automation for Ecommerce? Nothing hits home like an example does. So here’s a list of marketing automation best practices and strategies used by real-world Ecommerce brands to help you get the gist. 1. Nike: Customer Service Chatbots Source: https://www.producthunt.com/products/github-visualizer#nike-stylebot   As you can see in the above image, Nike StyleBot uses chatbots in retail and gives its shoppers a highly personalized experience. It helps customers style their shoes and browse previously uploaded designs for inspiration. Shoppers can interact with Nike StyleBot on Facebook Messenger to mix and match, create their designs, and share them with friends, making the whole experience a lot more fun than usual. 2. Tattly: Reward Points for Every Purchase Source: https://reallygoodemails.com/emails/youve-earned-6-tattcoin-   Tattoo marketplace Tattly runs an automated point-based system that offers reward points for every purchase that can be redeemed on the site for discounts or other goodies. Why is it such a good Ecommerce strategy? Because, c’mon, who doesn’t like discounts? As you’d agree, customers who buy the second time are even more likely to return for the third time, and so on. Incentivizing subsequent purchases through carefully crafted reward programs, like Tattly does, is an excellent way of building loyalty and promoting sales. It’s a clever way of using a marketing automation software platform! 3. Belgian Boys: Ecommerce Marketing Automation with a Win-Back Email Source: https://reallygoodemails.com/emails/we-miss-you-belgian-boys   Belgian Boys, an NYC-based breakfast item brand, uses email marketing automation software workflows that deploy after a certain number of days have passed without any action from a customer. Given that the account has already gone cold, the brand has nothing to lose, right? That’s what they thought when sending this automated email. The copy’s dripping with food-related metaphors that make the reader lick their lips and think twice about leaving the brand forever. Plus, instead of boring CTAs like “Shop Online” or “Order Now”, the CTA “Wait, there’s been a mistake” is pretty conversational, which makes it all the more fascinating and click-worthy. It gives off a feeling of mystery — the customer is left wondering what’s going to happen next, so they’re tempted to click the button. 4. Airbnb: Request Customer Feedback Source: https://reallygoodemails.com/search/emails/airbnb   First of all, customers seeing a warm and friendly subject line like “We’d Love Your Feedback! It’ll Only Take 3 Minutes” can’t help but open the email. As you can see, this automated email from Airbnb encourages customers to share their feedback about the brand—a chance for them to improve conversion rates. Ecommerce marketing automation software helps them implement email automation that prompts the buyer to share their experience after a certain amount of time following their purchase. 5. Warby Parker: Automated Shipping Confirmation Email Source: https://reallygoodemails.com/emails/transactional-update-email-design-from-warby-parker   Warby Parker sends this email when a customer’s home try-on glasses are shipped. Okay, cool. The customer knows that their order is on the way, and they can track it. They can also verify their address as mentioned at the bottom of the email. But you know what sets this automated email apart? It thanks the customer. And don’t miss the playful “Just for you” heading and the sentence congratulating the customer on choosing to try on the glasses at home. All of that’s a humble way of acknowledging that the customer is important for their brand. Because transactional emails, like this one, get high open rates (who doesn’t want to know when their order has shipped?), Warby Parker knows they can drive a ton of traffic and get sales if they include a few strategic CTAs. 6. Dyson: Abandoned Shopping Cart Email Source: https://reallygoodemails.com/emails/items-in-your-basket-at-dyson-com   Life is hectic, and customers are fickle. There are a thousand reasons why customers don’t finish the checkout process, and Dyson knows that. Sending them this gentle reminder is a surefire way to not only show them that Dyson cares about them, but also coax them to finish what they started. 7. Patagonia: Welcome Email Automation Source: https://reallygoodemails.com/emails/welcome-to-patagonia-emails   When a customer signs up for Patagonia’s emails, they’re immediately welcomed to the email list, with the promise of all types of useful content. And guess what? At the bottom of the email, Patagonia includes a lot of different calls to action (CTAs). When customers click on those, they’re already telling Patagonia what they’re interested in before they’ve even purchased anything. Smooth, right?   5 Best Ecommerce Marketing Automation Software to Increase Engagement Below, we’ll walk you through five of the best Ecommerce marketing automation platforms. We’ll break down what makes each one shine in its own way, where they might fall short, and give you pricing insights to help you pick the right fit for your Ecommerce brand. Let’s get right into it. 1. MoEngage MoEngage is one of those rare platforms that makes tech advanced enough for enterprise brands while still being friendly for mid-sized Ecommerce teams. It’s an all-in-one customer engagement platform combining push notifications, in-app messaging, SMS, email, and more—all tailored for customer lifecycle management. Its standout feature? AI-powered Ecommerce personalization. MoEngage uses machine learning to analyze customer behavior and predict what they might be interested in buying next. For Ecommerce brands, this means you’re not just spamming offers, but landing in their inbox or notifications with exactly what they’re most likely to purchase. How Pricing Works: Plan details vary based on the features your brand needs. Request a custom quote for enterprise-level flexibility. Best For: Ecommerce brands looking for cross-channel marketing automation and predictive audience segmentation with intuitive workflows. 2. BigCommerce Source: https://www.bigcommerce.com/apps/atom8/   BigCommerce is an all-encompassing Ecommerce platform with features to build, run, and grow your online store. That said, because it’s primarily a platform to build and manage your Ecommerce website, its marketing automation workflows can sometimes feel limited compared to those in tools like MoEngage or Omnisend. That’s because BigCommerce doesn’t offer automation on its own platform; you need to integrate GritGlobal’s Atom8 Automation to optimize your online store. So, if you’re neck-deep in email workflows and need automated email drip campaigns, for example, BigCommerce might not check every box. How Pricing Works: Their pricing is tailored to each client’s needs, depending on the growth stage they’re in. Best For: SMBs and mid-market businesses looking for a do-it-all Ecommerce platform with baked-in automation for basic marketing needs. 3. Omnisend If email marketing is your bread and butter, Omnisend may just bake you a second loaf. Designed specifically for Ecommerce marketers, Omnisend combines email, SMS, and push notifications to engage customers at every stage of their journey. Its pre-built, Ecommerce-specific workflows (hello, abandoned cart recovery) are built to save you hours of setup time. The magic lies in its deep integrations with Ecommerce platforms like Shopify, WooCommerce, and BigCommerce. Omnisend’s segmentation features are also worth shouting about. You can easily target customers based on behavior, past purchases, and even how much they’ve spent, so your messaging is as relevant as possible. Where might it fall short? Limited flexibility in cross-channel campaigns (beyond email, push notifications, and SMS). How Pricing Works: Omnisend offers a free plan with basic email automations for 500 contacts. Plans scale upwards based on email list size and features. Best For: Ecommerce brands working with smaller teams but seeking powerful email/SMS automation without the hefty price tag of more enterprise solutions. 4. Rejoiner Rejoiner is at its best for one thing and one thing only: reducing your cart abandonment rates. If your Ecommerce brand is losing more customers than it wins at checkout, this platform can help you build laser-focused campaigns to bring those shoppers back. Its predictive revenue tracking ensures you have clear visibility into how much money is at stake and saved with each abandoned cart workflow. The downside? It’s not an apt tool for cross-channel marketing automation. If you need broader automation beyond email, like SMS, in-app, or push notifications, you’ll need to integrate it with other tools or run them separately. How Pricing Works: Rejoiner’s pricing ranges between $25/month for 1K contacts and $1,695/month for 149K contacts. It offers custom pricing for a list of over 150K contacts. Best For: High-traffic Ecommerce brands laser-focused on maximizing revenue recovery from abandoned carts. 5. ShipStation At first glance, ShipStation might seem like an odd pick for a list of Ecommerce marketing automation tools. But hear us out. While it’s primarily a shipping software solution, it earns its spot here because of its lesser-known post-purchase automation tools. You can delight customers with personalized shipping confirmation emails, branded tracking pages, and upsell offers strategically placed in delivery notifications. If you’ve ever wanted to strengthen loyalty and cross-sell opportunities after someone completes a purchase, ShipStation’s workflows can be a game-changer. However, it’s not built for pre-purchase interactions. If you’re looking to create in-depth automation around acquisition, consider other platforms in this list first. How Pricing Works: Plans start at $9.99/month for smaller businesses and go up to $399.99/month for advanced features and higher shipping limits. Best For: Mid-to-large Ecommerce brands looking to enhance post-purchase customer engagement and improve the customer experience.   Why Omnichannel Beats Multichannel Marketing Automation for Ecommerce Multichannel marketing automation fails to deliver a cohesive experience. It gets your messages across different platforms, but the messages are disconnected. In contrast, omnichannel marketing automation is about connecting the dots so every message feels like part of one big, seamless experience. We know you’ve already heard enough on the omnichannel vs. multichannel marketing debate. But seriously, it gets more interesting when you stop and think about it. Picture this: a customer clicks on a product ad on Instagram, later gets an app notification with a discount code, and finally receives an email reminding them the item is almost sold out. Each touchpoint builds on the last, creating a smooth, personalized customer journey. That’s how omnichannel marketing automation works. Take Nordstrom, for example. Added something to your online cart? You can pick it up in-store the same day. Every interaction, whether it’s an email, a notification, or an in-store visit, feels like part of the same story. A multichannel approach might stop at sending a single email for an abandoned cart. Whether you’re doubling down on omnichannel and cross-channel engagement with MoEngage, building loyalty post-purchase with ShipStation, or maximizing abandoned cart recoveries with Rejoiner, the key is finding the right fit for where you are and where you want to go.   Set Up Ecommerce Marketing Automations with MoEngage MoEngage lets you create seamless, personalized customer journeys that feel more human. From AI-driven insights to tailored message automation, it’s built to keep your audience engaged at every step of their Ecommerce journey. Ready to step up your Ecommerce marketing automation game? See MoEngage in action. The post Ecommerce Marketing Automation Strategies to Boost Revenue appeared first on MoEngage.

It's no secret that we love a good gallery wall around here. Whether packed with paint-by-numbers, a grouping of salty seascapes, or an expanse of black-and-white silhouettes collected over time, gallery walls bring so much character to any room in your home. One type of gallery wall that particularly makes our hearts skip a beat is an arrangement that incorporates unexpected objects, giving a little wink into your design personality. Maybe it's a graphic game board you scored at a yard sale or three-dimensional finds like trophies, baskets, and other meaningful items that you collect. While square or rectangle framed photographs and artwork are common gallery wall ideas, consider objects outside the literal box to bring individuality and charm, adding visual interest that breaks the grid in the best way.Here, some of our favorite images of gallery walls that feature unique decor items to instantly elevate your own—and not a one of them is another frame or canvas. PedestalsPainted the same punchy color as the wall, a pair of pedestals displays trophies and figurines on a dog-themed gallery wall. Other objects of note: ribbons, brass instruments, and a saucer painted with a hunting scene. BasketsHelen Norman for Country LivingAdd texture and another shape to a gallery wall with baskets, like this set of vintage French ones. Here, the pieces frame a television in a family room.More Ways to Decorate Your Walls:Nautical-Themed ItemsRead McKendree for Country LivingIn this camp-themed boys’ bedroom, the gallery wall is made up of framed art with a sprinkling of nautical-themed items including flags, an anchor, and a pair of mounted oars. These items introduce different finishes, materials, color, and a strong sense of place.PlatesBuff Strickland for Country LivingA charming arrangement of Spode, Wedgwood, and other blue-and-white china mixed with handsome pewter trays perfectly fills a skinny wall area between dining room windows. This proves there is power in numbers! TOUR THIS HOUSEmore dining room decorating ideasPennants Dylan ChandlerAmong a sea of mostly square- and rectangle-shaped items like license plates, framed silhouettes, and signs, a vintage pennant breaks the grid. Above, a round sepia wedding photograph does the same. Game Boards and PaddlesAdam Albright, styling by Kelly Ryan KegansThis is hands down one of the most creative gallery walls we've ever seen. In this cozy breakfast nook, a collection of thrifted finds fills every bit of wall space. Featured items include game boards, paddles, and nautical knickknacks bring dimension and interesting shapes. The tight color palette keeps the arrangement looking intentional and stylish.TOUR THIS HOUSE For More Breakfast Nook Ideas:Antlers and MountsMax Kim-BeeThis gallery wall mix includes a little bit of everything. Framed and unframed silhouettes and oil paintings surround a gold-framed mirror. The entire arrangement is topped off with a majestic 1920s deer mount. Small mounted antlers are another way to add a nod to nature, as well as dimension.TOUR THIS HOUSEAmy MitchellManaging EditorAmy Mitchell is the managing editor for VERANDA and Country Living, where she writes articles on a variety of topics—decorating and design, gardens, and holidays. Amy’s experience in the shelter magazine category spans more than 20 years, as she’s previously held positions at Coastal Living and Cottage Living. Her personal pursuits include cooking, gardening, and hunting her favorite tag sale spots for the next piece of Pyrex for her prized collection.

Imagine traveling internationally without middle seats, popping ears, or TSA checkpoints. Imagine bringing four suitcases for free, and picture ever-changing views out the window throughout the journey.That's the reality on the Amtrak Cascades train, which runs through the Pacific Northwest and has coach and business-class seating.I recently rode it from Vancouver, British Columbia, to Seattle. My $50 train coach experience was far more enjoyable than any basic economy flight I've booked — and it turned out to be cheaper than airfare. My ticket to ride the Amtrak train from Vancouver to Seattle was less than half the price of flying. The reporter booked a coach-class ticket. Joey Hadden/Business Insider When I planned my trip from Vancouver to Seattle, I looked at train and flight prices. About a month before my trip, basic economy airfare was about $150 on airlines like Delta and United, among others. So I was shocked when I saw that an Amtrak train cost only $50 in coach.Sure, it was four hours long, compared to the roughly one-hour flight time, but I love trains. And since sustainability experts say traveling by train is more sustainable than flying, especially for short distances, I was certain of my decision to go with Amtrak. I arrived at Pacific Central Station at 5:45 a.m. for my 7 a.m. train to Seattle. Pacific Central Station is seen on a spring morning. Joey Hadden/Business Insider An email from Amtrak suggested arriving at least one hour before departure since we were crossing the US-Canada border during the trip.I filled out a customs declaration form inside the station and stood in the coach line to board after business-class passengers. Before getting to the platform, there was a brief customs stop, but no security checkpoints like you'd find in an airport. Before boarding, I dropped off my free checked bag at the back of the train. Passengers bring checked bags to the back of the train. Joey Hadden/Business Insider Coach cars were toward the front of the train, but a crew member directed me to the back first to drop off my checked bag.According to Amtrak Cascades, each passenger can check up to two bags at no charge and two more for $20 each.Passengers can also bring one personal item and two carry-on bags in the train car, as overhead bin space and a luggage rack are inside each.To recap, that's up to four suitcases for free — more than I've ever experienced on a flight.I had just one suitcase and a backpack, but this could save a lot for a traveling family or a heavy packer. Seating in the coach cars was first-come, first-served, and there were no middle seats. Inside a coach car on an Amtrak train. Joey Hadden/Business Insider Two sets of two seats were on either side of the train, so no one would get stuck in the middle.I grabbed a seat in an empty row and had the entire ride to myself. The seats felt larger and more comfortable than economy flight seats. The reporter's backpack in an empty row of seats. Joey Hadden/Business Insider I settled into my seat at 6:35 a.m., and the train departed right on time. I immediately noticed the seats were bigger and cushier than any basic economy flight seats I've experienced. I also had more legroom than I've had on most flights.The seats reclined and had power outlets, overhead reading lights, and tray tables. The bathrooms were more than twice the size of any I've seen on a plane. Inside the train bathroom. Joey Hadden/Business Insider Each car had two restrooms. Unlike on a plane, where there is only enough floor space for my two feet, these bathrooms were large enough for me to move around in.There were also two power outlets. I imagined travelers could comfortably conduct their morning routines in there, from brushing their teeth to doing their hair. After departure, I headed to the café car. Snacks were behind the counter in the café car. Joey Hadden/Business Insider By the time we departed, I'd already been awake for over two hours. So I was more than ready for breakfast.Unlike on a flight, no attendants passed by offering free snacks and beverages. Instead, Amtrak trains have a café car selling various snacks, from chips and candy to muffins and cookies. They also had salads and microwaved meals like breakfast sandwiches and Cup Noodles. For $8, I got a breakfast sandwich and a bottle of water. The reporter ate breakfast at her seat. Joey Hadden/Business Insider I brought my meal back to my seat and used the tray table in front of me.I wasn't expecting my microwaved sausage, egg, and cheese sandwich to be very tasty, but it wasn't too bad for a meal heated up in a sealed plastic bag. It didn't taste as good as the breakfast sandwiches I've had in Amtrak's dining cars on overnight trains, but it filled me up and was more satisfying than any meal I've had in the air. Once I fueled up, I stared out the window at the passing views through British Columbia. Views of British Columbia from the rails. Joey Hadden/Business Insider Even as a frequent flyer, I still find the views from an airplane when ascending and descending pretty surreal. But the view doesn't change once in the air, save for sunsets, sunrises, and passing clouds.That's not the case on a train. Instead, passengers see change through rural towns, cities, and natural environments throughout their journey.I love getting a glimpse of these in-between places. Seeing farms, shorelines, and clusters of houses in British Columbia made me ponder what it would be like to live in the Canadian province. Once we hit the border, the train stopped for about 30 minutes. The train stops at the US border. Joey Hadden/Business Insider During the half-hour the train was stopped at the US border, passengers weren't allowed to use the café car or bathrooms, and patrol agents boarded to check passports and take a declaration form filled out at Pacific Central Station in Vancouver. They also asked international passengers about where they were going, why they were going there, and how long they planned to stay. I spent the rest of the journey working on my laptop, thanks to free WiFi. The reporter used WiFI on the Amtrak train. Joey Hadden/Business Insider I had access to complimentary WiFi throughout the journey. And since my trip was three hours longer than a flight would have been, I appreciated being able to use the time productively. The train arrived on time at 11:40 a.m. Inside King Street Station in Seattle. Joey Hadden/Business Insider I headed into Seattle's King Street Station to the baggage claim belt and waited about 10 minutes for my suitcase to arrive.Even though the train trip was longer than a flight, it was much less stressful than air travel. The ease of navigating a train station compared to an airport, a more comfortable seat, and a lower price point made it worth the long-haul ride.