Creative leaders share their golden advice for those graduating this summer
For many creatives, there are few times in life that are more thrilling and filled with possibilities than the summer you graduate. At the same time, there's usually a fair bit of anxiety, and in 2025, there are good reasons for that.
If you're a creative graduate preparing to enter the workforce, you face a rapidly changing landscape shaped by technological advancements, shifting work paradigms and unprecedented challenges. In short, you'll be navigating uncharted waters as you transition from structured academic environments to the professional world.
To help bridge this gap, we've gathered industry-leading advice from established leaders across various disciplines. These veterans have weathered economic shifts, tech revolutions, and cultural transformations throughout their careers. As such, their collective wisdom offers a compass for any graduate at a time of extraordinary opportunity and complexity.
1. Be kind to yourself
First things first. You'll want to get into decent-paid work straight away, but in the current job market, that might not happen. That completely sucks, of course, but the important thing is that you don't beat yourself up over it.
Creative director Charlie Bowden acknowledges the challenges of getting your foot in the door, even with a degree. "Converting an internship into a job is hard and may take longer than you'd like," he cautions. "So be kind to yourself. The best work comes when you're happy."
Adrian Carroll, creative director at D8, agrees. "Don't be too hard on yourself if you don't land a role straight away," he stresses. "It's an incredibly tough market for graduates at the moment. Fewer people are setting up agencies, and more people are opting to freelance, which is tough if you don't have much experience."
2. Build your personal brand
In a crowded jobs market, you need to stand out. That can be challenging for many creatives, especially if you're shy or introverted. But the important thing to understand, according to Simon Manchipp, founding partner at SomeOne, is this: "YOU ARE A BRAND. Like it or not."
With that in mind, he recommends you: "Get your story straight. Make it stick. Website. Insta. LinkedIn. Behance. They should sing the same song—and it should sound like you. SHOW WORK. NOT PROMISES. Don't tell us what you want to do; show us what you did. Projects are better than platitudes. Side hustles count. So do failed ones. Especially failed ones."
3. Craft a portfolio with cut-through
When it comes to your portfolio, Alex Rexworthy, co-founder and design director at Outlaw, advises showcasing development alongside final work. "Show your process, not just a flashy render," he urges. "Take the reader on a journey through each project in your portfolio. Start with the brief, share your initial ideas, and explain how you arrived at the final result."
Above all, encourages Cat How, founder and ECD at How Studio, make an impact. "Go big, or go home," she says. "This is your time to shine, so you owe it to yourself to be OUTRAGEOUS."
4. Stay true to your vision
When you're struggling to get work, it's natural to want to apply for everything and maybe even pretend to be someone you're not. But Paul Leon, creative director at U037, reckons you'll ultimately be more successful if you focus on your authentic creative path.
"Focus on what you really want to do and head for that," he advises. "If you feel something's not right for you, don't be afraid to speak up, and don't be afraid to say no. Value yourself: the journey is where all the good stuff happens. Detours, etc, are fine."
When applying for a job at an agency, you obviously need to do your research. But Charlie notes that you need to look beyond an agency's portfolio. "Consider the culture, not just the work," he explains. "Certain agencies make great work, but their culture may not be right for you. Internships are a great way of getting a gauge of this, but so is asking to come in for coffee and a crit, so you can see what the agency is like first-hand."
5. Embrace the beginner's mindset
You need confidence to succeed in life, but that confidence shouldn't spill over into overconfidence or the idea that you already know it all; you don't.
With that in mind, Kiser Barnes, partner and chief creative officer at Red Antler, stresses the importance of humility paired with curiosity. "Be humble and stay wildly curious," he says. "Finishing school feels like reaching the peak… until you realise you're right back at the bottom of a new hill again. That's okay. The people who thrive in this industry are the ones most open to learning, evolving and collaborating."
Barrington Reeves, creative director at Too Gallus, offers similar advice. "Be ready to learn," he urges. "The change from education to commercial can sometimes be daunting. But although you've just been through a full course of education, the real learning begins now. "
Part of that means adapting to commercial timeframes. "Don't be discouraged by the pace of change and iteration," he stresses. "While university might teach you to nurture and grow an idea over a prolonged period of time, in the commercial market, it is an incredible skill to be able to think—and fail—fast."
6. Develop leadership skills early
Being humble doesn't mean you can't have one eye on the future and start developing your leadership skills. With that in mind, Ashleigh Hansberger, co-founder and COO at Motto, suggests you: "Start studying business and leadership now. Leadership isn't about title; it's about behaviour. That means building discipline, making clear decisions, being accountable, and taking responsibility for your actions and impact.
"Practise your own leadership development early," she adds. "Read about it. Reflect on it. Try it. Accumulate experience and wisdom through the unglamorous work of getting 1% better every day. That's how you grow into someone people want to follow."
7. Master your craft while embracing technology
Emerging technologies might be disrupting everything right now, with negative consequences for employment. But Kiser encourages graduates to engage with them all the same. "Don't be afraid of AI—tinker with it, play with it, understand it," he says. "Use your fresh perspective to imagine better ways of working. The world doesn't need more copies of what already exists. It needs people who can push the whole system forward."
Matthew Schneider, director of product marketing at LucidLink, takes a similar line. "Know your craft, but don't be afraid of new tech," he advises. "When I started, a single video editing system cost well over k; now, a subscription to professional editing software might cost as little as monthly."
And the moral of this story? "Now people have access to great tools, what sets you apart is how you use them and the story you ultimately tell with them," Matthew explains. "Growing up an aspiring filmmaker myself, my mother would always tell me, 'It's not the story; it's the storytelling'. She's right!"
Tom Munckton, ECD at Fold7Design, similarly notes the accelerating pace of industry evolution right now. "The industry used to shift annually; now it feels more like monthly—with processes and project delivery being challenged by AI and other democratising factors," he says.
Ultimately, though, he recommends focusing on creative direction over specific tools. "Regardless of the tool or method you use right now or in the future, confidence will come from being clear about the type of work you want to make and making constant steps towards that," he reasons.
8. Embrace discomfort as growth
Finding all this stressful and frightening? Many creative people feel like they don't "belong" in normal society, but the good news is that agencies are generally pretty friendly places and are probably filled with other people who've felt like outsiders themselves.
Take Claire Parker, group creative partner at The Chase. "I never fitted in at school—couldn't do maths, couldn't spell—but I could create," she recalls. "The world needs curious minds like yours. Creativity isn't about having all the answers; it's about asking better questions.
"Stay interested, stay committed, and back yourself even when you feel out of your depth," she adds. "In fact, especially then, as David Bowie said, 'Always go a little further into the water'. That's where the magic happens. Be more Bowie."
#creative #leaders #share #their #golden
Creative leaders share their golden advice for those graduating this summer
For many creatives, there are few times in life that are more thrilling and filled with possibilities than the summer you graduate. At the same time, there's usually a fair bit of anxiety, and in 2025, there are good reasons for that.
If you're a creative graduate preparing to enter the workforce, you face a rapidly changing landscape shaped by technological advancements, shifting work paradigms and unprecedented challenges. In short, you'll be navigating uncharted waters as you transition from structured academic environments to the professional world.
To help bridge this gap, we've gathered industry-leading advice from established leaders across various disciplines. These veterans have weathered economic shifts, tech revolutions, and cultural transformations throughout their careers. As such, their collective wisdom offers a compass for any graduate at a time of extraordinary opportunity and complexity.
1. Be kind to yourself
First things first. You'll want to get into decent-paid work straight away, but in the current job market, that might not happen. That completely sucks, of course, but the important thing is that you don't beat yourself up over it.
Creative director Charlie Bowden acknowledges the challenges of getting your foot in the door, even with a degree. "Converting an internship into a job is hard and may take longer than you'd like," he cautions. "So be kind to yourself. The best work comes when you're happy."
Adrian Carroll, creative director at D8, agrees. "Don't be too hard on yourself if you don't land a role straight away," he stresses. "It's an incredibly tough market for graduates at the moment. Fewer people are setting up agencies, and more people are opting to freelance, which is tough if you don't have much experience."
2. Build your personal brand
In a crowded jobs market, you need to stand out. That can be challenging for many creatives, especially if you're shy or introverted. But the important thing to understand, according to Simon Manchipp, founding partner at SomeOne, is this: "YOU ARE A BRAND. Like it or not."
With that in mind, he recommends you: "Get your story straight. Make it stick. Website. Insta. LinkedIn. Behance. They should sing the same song—and it should sound like you. SHOW WORK. NOT PROMISES. Don't tell us what you want to do; show us what you did. Projects are better than platitudes. Side hustles count. So do failed ones. Especially failed ones."
3. Craft a portfolio with cut-through
When it comes to your portfolio, Alex Rexworthy, co-founder and design director at Outlaw, advises showcasing development alongside final work. "Show your process, not just a flashy render," he urges. "Take the reader on a journey through each project in your portfolio. Start with the brief, share your initial ideas, and explain how you arrived at the final result."
Above all, encourages Cat How, founder and ECD at How Studio, make an impact. "Go big, or go home," she says. "This is your time to shine, so you owe it to yourself to be OUTRAGEOUS."
4. Stay true to your vision
When you're struggling to get work, it's natural to want to apply for everything and maybe even pretend to be someone you're not. But Paul Leon, creative director at U037, reckons you'll ultimately be more successful if you focus on your authentic creative path.
"Focus on what you really want to do and head for that," he advises. "If you feel something's not right for you, don't be afraid to speak up, and don't be afraid to say no. Value yourself: the journey is where all the good stuff happens. Detours, etc, are fine."
When applying for a job at an agency, you obviously need to do your research. But Charlie notes that you need to look beyond an agency's portfolio. "Consider the culture, not just the work," he explains. "Certain agencies make great work, but their culture may not be right for you. Internships are a great way of getting a gauge of this, but so is asking to come in for coffee and a crit, so you can see what the agency is like first-hand."
5. Embrace the beginner's mindset
You need confidence to succeed in life, but that confidence shouldn't spill over into overconfidence or the idea that you already know it all; you don't.
With that in mind, Kiser Barnes, partner and chief creative officer at Red Antler, stresses the importance of humility paired with curiosity. "Be humble and stay wildly curious," he says. "Finishing school feels like reaching the peak… until you realise you're right back at the bottom of a new hill again. That's okay. The people who thrive in this industry are the ones most open to learning, evolving and collaborating."
Barrington Reeves, creative director at Too Gallus, offers similar advice. "Be ready to learn," he urges. "The change from education to commercial can sometimes be daunting. But although you've just been through a full course of education, the real learning begins now. "
Part of that means adapting to commercial timeframes. "Don't be discouraged by the pace of change and iteration," he stresses. "While university might teach you to nurture and grow an idea over a prolonged period of time, in the commercial market, it is an incredible skill to be able to think—and fail—fast."
6. Develop leadership skills early
Being humble doesn't mean you can't have one eye on the future and start developing your leadership skills. With that in mind, Ashleigh Hansberger, co-founder and COO at Motto, suggests you: "Start studying business and leadership now. Leadership isn't about title; it's about behaviour. That means building discipline, making clear decisions, being accountable, and taking responsibility for your actions and impact.
"Practise your own leadership development early," she adds. "Read about it. Reflect on it. Try it. Accumulate experience and wisdom through the unglamorous work of getting 1% better every day. That's how you grow into someone people want to follow."
7. Master your craft while embracing technology
Emerging technologies might be disrupting everything right now, with negative consequences for employment. But Kiser encourages graduates to engage with them all the same. "Don't be afraid of AI—tinker with it, play with it, understand it," he says. "Use your fresh perspective to imagine better ways of working. The world doesn't need more copies of what already exists. It needs people who can push the whole system forward."
Matthew Schneider, director of product marketing at LucidLink, takes a similar line. "Know your craft, but don't be afraid of new tech," he advises. "When I started, a single video editing system cost well over k; now, a subscription to professional editing software might cost as little as monthly."
And the moral of this story? "Now people have access to great tools, what sets you apart is how you use them and the story you ultimately tell with them," Matthew explains. "Growing up an aspiring filmmaker myself, my mother would always tell me, 'It's not the story; it's the storytelling'. She's right!"
Tom Munckton, ECD at Fold7Design, similarly notes the accelerating pace of industry evolution right now. "The industry used to shift annually; now it feels more like monthly—with processes and project delivery being challenged by AI and other democratising factors," he says.
Ultimately, though, he recommends focusing on creative direction over specific tools. "Regardless of the tool or method you use right now or in the future, confidence will come from being clear about the type of work you want to make and making constant steps towards that," he reasons.
8. Embrace discomfort as growth
Finding all this stressful and frightening? Many creative people feel like they don't "belong" in normal society, but the good news is that agencies are generally pretty friendly places and are probably filled with other people who've felt like outsiders themselves.
Take Claire Parker, group creative partner at The Chase. "I never fitted in at school—couldn't do maths, couldn't spell—but I could create," she recalls. "The world needs curious minds like yours. Creativity isn't about having all the answers; it's about asking better questions.
"Stay interested, stay committed, and back yourself even when you feel out of your depth," she adds. "In fact, especially then, as David Bowie said, 'Always go a little further into the water'. That's where the magic happens. Be more Bowie."
#creative #leaders #share #their #golden
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