Windows users will dread the familiar sight of the Blue Screen of Deathwhenever they encounter an error. But after nearly 40 years, Microsoft will be retiring this infamous error message, or rather giving it a new color.The company has redesigned the error screen to what will soon be known as the Black Screen of Death. Compared to the current screen, which includes a frowning emoticon and sometimes a QR code, this black screen is more simplified, listing the stop code and faulty system driver.In an interview with The Verge, Microsoft's vice president of enterprise and OS security David Weston said, “This is really an attempt on clarity and providing better information and allowing us and customers to really get to what the core of the issue is so we can fix it faster. Part of it is just cleaner information on what exactly went wrong, where it’s Windows versus a component.”Continue Reading at GameSpot #windows039 #blue #screen #death #dead

🌍✨ Exciting news on the horizon! Scientists have developed a groundbreaking 3D material that can capture CO₂, inspired by the incredible cyanobacteria that have thrived on our planet for billions of years! 💚 This innovative solution reminds us that nature often holds the keys to our technological challenges. Let's embrace this symbiotic relationship and work towards a cleaner, greener future together! 🌱💪 Every step we take towards sustainability is a step towards a brighter tomorrow! Let's be the change we wish to see! 🌟 #Sustainability #Innovation #GreenTechnology #Cyanobacteria #FutureIsBright

Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.   Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.   This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage. #ankur #kothari #qampampa #customer #engagement

June 13, 20256 min readAir-Conditioning Can Surprisingly Help the Power Grid during Extreme HeatSwitching on air-conditioning during extreme heat doesn’t have to make us feel guilty—it can actually boost power grid reliability and help bring more renewable energy onlineBy Johanna Mathieu & The Conversation US Imagedepotpro/Getty ImagesThe following essay is reprinted with permission from The Conversation, an online publication covering the latest research.As summer arrives, people are turning on air conditioners in most of the U.S. But if you’re like me, you always feel a little guilty about that. Past generations managed without air conditioning – do I really need it? And how bad is it to use all this electricity for cooling in a warming world?If I leave my air conditioner off, I get too hot. But if everyone turns on their air conditioner at the same time, electricity demand spikes, which can force power grid operators to activate some of the most expensive, and dirtiest, power plants. Sometimes those spikes can ask too much of the grid and lead to brownouts or blackouts.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.Research I recently published with a team of scholars makes me feel a little better, though. We have found that it is possible to coordinate the operation of large numbers of home air-conditioning units, balancing supply and demand on the power grid – and without making people endure high temperatures inside their homes.Studies along these lines, using remote control of air conditioners to support the grid, have for many years explored theoretical possibilities like this. However, few approaches have been demonstrated in practice and never for such a high-value application and at this scale. The system we developed not only demonstrated the ability to balance the grid on timescales of seconds, but also proved it was possible to do so without affecting residents’ comfort.The benefits include increasing the reliability of the power grid, which makes it easier for the grid to accept more renewable energy. Our goal is to turn air conditioners from a challenge for the power grid into an asset, supporting a shift away from fossil fuels toward cleaner energy.Adjustable equipmentMy research focuses on batteries, solar panels and electric equipment – such as electric vehicles, water heaters, air conditioners and heat pumps – that can adjust itself to consume different amounts of energy at different times.Originally, the U.S. electric grid was built to transport electricity from large power plants to customers’ homes and businesses. And originally, power plants were large, centralized operations that burned coal or natural gas, or harvested energy from nuclear reactions. These plants were typically always available and could adjust how much power they generated in response to customer demand, so the grid would be balanced between power coming in from producers and being used by consumers.But the grid has changed. There are more renewable energy sources, from which power isn’t always available – like solar panels at night or wind turbines on calm days. And there are the devices and equipment I study. These newer options, called “distributed energy resources,” generate or store energy near where consumers need it – or adjust how much energy they’re using in real time.One aspect of the grid hasn’t changed, though: There’s not much storage built into the system. So every time you turn on a light, for a moment there’s not enough electricity to supply everything that wants it right then: The grid needs a power producer to generate a little more power. And when you turn off a light, there’s a little too much: A power producer needs to ramp down.The way power plants know what real-time power adjustments are needed is by closely monitoring the grid frequency. The goal is to provide electricity at a constant frequency – 60 hertz – at all times. If more power is needed than is being produced, the frequency drops and a power plant boosts output. If there’s too much power being produced, the frequency rises and a power plant slows production a little. These actions, a process called “frequency regulation,” happen in a matter of seconds to keep the grid balanced.This output flexibility, primarily from power plants, is key to keeping the lights on for everyone.Finding new optionsI’m interested in how distributed energy resources can improve flexibility in the grid. They can release more energy, or consume less, to respond to the changing supply or demand, and help balance the grid, ensuring the frequency remains near 60 hertz.Some people fear that doing so might be invasive, giving someone outside your home the ability to control your battery or air conditioner. Therefore, we wanted to see if we could help balance the grid with frequency regulation using home air-conditioning units rather than power plants – without affecting how residents use their appliances or how comfortable they are in their homes.From 2019 to 2023, my group at the University of Michigan tried this approach, in collaboration with researchers at Pecan Street Inc., Los Alamos National Laboratory and the University of California, Berkeley, with funding from the U.S. Department of Energy Advanced Research Projects Agency-Energy.We recruited 100 homeowners in Austin, Texas, to do a real-world test of our system. All the homes had whole-house forced-air cooling systems, which we connected to custom control boards and sensors the owners allowed us to install in their homes. This equipment let us send instructions to the air-conditioning units based on the frequency of the grid.Before I explain how the system worked, I first need to explain how thermostats work. When people set thermostats, they pick a temperature, and the thermostat switches the air-conditioning compressor on and off to maintain the air temperature within a small range around that set point. If the temperature is set at 68 degrees, the thermostat turns the AC on when the temperature is, say, 70, and turns it off when it’s cooled down to, say, 66.Every few seconds, our system slightly changed the timing of air-conditioning compressor switching for some of the 100 air conditioners, causing the units’ aggregate power consumption to change. In this way, our small group of home air conditioners reacted to grid changes the way a power plant would – using more or less energy to balance the grid and keep the frequency near 60 hertz.Moreover, our system was designed to keep home temperatures within the same small temperature range around the set point.Testing the approachWe ran our system in four tests, each lasting one hour. We found two encouraging results.First, the air conditioners were able to provide frequency regulation at least as accurately as a traditional power plant. Therefore, we showed that air conditioners could play a significant role in increasing grid flexibility. But perhaps more importantly – at least in terms of encouraging people to participate in these types of systems – we found that we were able to do so without affecting people’s comfort in their homes.We found that home temperatures did not deviate more than 1.6 Fahrenheit from their set point. Homeowners were allowed to override the controls if they got uncomfortable, but most didn’t. For most tests, we received zero override requests. In the worst case, we received override requests from two of the 100 homes in our test.In practice, this sort of technology could be added to commercially available internet-connected thermostats. In exchange for credits on their energy bills, users could choose to join a service run by the thermostat company, their utility provider or some other third party.Then people could turn on the air conditioning in the summer heat without that pang of guilt, knowing they were helping to make the grid more reliable and more capable of accommodating renewable energy sources – without sacrificing their own comfort in the process.This article was originally published on The Conversation. Read the original article. #airconditioning #can #help #power #grid

Key Takeaways on Ant PoopDo ants poop? Yes. Any creature that eats will poop and ants are no exception. Because ants live in close quarters, they need to protect the colony from their feces so bacteria and fungus doesn't infect their health. This is why they use toilet chambers. Whether they isolate it in a toilet chamber or kick it to the curb, ants don’t keep their waste around. But some ants find a use for that stuff. One such species is the leafcutter ant that takes little clippings of leaves and uses these leaves to grow a very particular fungus that they then eat.Like urban humans, ants live in close quarters. Ant colonies can be home to thousands, even tens of thousands of individuals, depending on the species. And like any creature that eats, ants poop. When you combine close quarters and loads of feces, you have a recipe for disease, says Jessica Ware, curator and division chair of Invertebrate Zoology at the American Museum of Natural History. “Ant poop can harbor bacteria, and because it contains partly undigested food, it can grow bacteria and fungus that could threaten the health of the colony,” Ware says. But ant colonies aren’t seething beds of disease. That’s because ants are scrupulous about hygiene.Ants Do Poop and Ant Toilets Are RealAnt colony underground with ant chambers.To keep themselves and their nests clean, ants have evolved some interesting housekeeping strategies. Some types of ants actually have toilets — or at least something we might call toilets. Their nests are very complicated, with lots of different tunnels and chambers, explains Ware, and one of those chambers is a toilet chamber. Ants don’t visit the toilet when they feel the call of nature. Instead, worker ants who are on latrine duty collect the poop and carry it to the toilet chamber, which is located far away from other parts of the nest. What Does Ant Poop Look Like? This isn’t as messy a chore as it sounds. Like most insects, ants are water-limited, says Ware, so they try to get as much liquid out of their food as possible. This results in small, hard, usually black or brownish pellets of poop. The poop is dry and hard enough so that for ant species that don’t have indoor toilet chambers, the workers can just kick the poop out of the nest.Ants Use Poop as FertilizerWhether they isolate it in a toilet chamber or kick it to the curb, ants don’t keep their waste around. Well, at least most types of ants don’t. Some ants find a use for that stuff. One such species is the leafcutter ant. “They basically take little clippings of leaves and use these leaves to grow a very particular fungus that they then eat,” says Ware. “They don't eat the leaves, they eat the fungus.” And yep, they use their poop to fertilize their crops. “They’re basically gardeners,” Ware says. If you’d like to see leafcutter ants at work in their gardens and you happen to be in the New York City area, drop by the American Museum of Natural History. They have a large colony of fungus-gardening ants on display.Other Insects That Use ToiletsAnts may have toilets, but termites have even wilder ways of dealing with their wastes. Termites and ants might seem similar at first sight, but they aren’t closely related. Ants are more closely related to bees, while termites are more closely related to cockroaches, explains Aram Mikaelyan, an entomologist at North Carolina State University who studies the co-evolution of insects and their gut microbiomes. So ants’ and termites’ styles of social living evolved independently, and their solutions to the waste problem are quite different.“Termites have found a way to not distance themselves from the feces,” says Mikaelyan. “Instead, they use the feces itself as building material.” They’re able to do this because they feed on wood, Mikaelyan explains. When wood passes through the termites’ digestive systems into the poop, it enables a type of bacteria called Actinobacteria. These bacteria are the source of many antibiotics that humans use.So that unusual building material acts as a disinfectant. Mikaelyan describes it as “a living disinfectant wall, like a Clorox wall, almost.”Insect HygieneIt may seem surprising that ants and termites are so tidy and concerned with hygiene, but it’s really not uncommon. “Insects in general are cleaner than we think,” says Ware. “We often think of insects as being really gross, but most insects don’t want to lie in their own filth.”Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:The American Society of Microbiology. The Leaf-cutter Ant’s 50 Million Years of FarmingAvery Hurt is a freelance science journalist. In addition to writing for Discover, she writes regularly for a variety of outlets, both print and online, including National Geographic, Science News Explores, Medscape, and WebMD. She’s the author of Bullet With Your Name on It: What You Will Probably Die From and What You Can Do About It, Clerisy Press 2007, as well as several books for young readers. Avery got her start in journalism while attending university, writing for the school newspaper and editing the student non-fiction magazine. Though she writes about all areas of science, she is particularly interested in neuroscience, the science of consciousness, and AI–interests she developed while earning a degree in philosophy. #ants #poop #they #even #use

Bar stools aren't intended for hours of lounging. What they are intended for, however, is constant use. Because what’s a bar if not a counter by another name? And a counter, in many cases, is also a breakfast table, the after-school snack buffet, the take-out and basketball-watching hub, and, eventually, the cocktail bar, come hosting hour. For each activity, the same seat does its duty. Unlike dining room chairs, bar stools suffer thoughtlessness: We yank them out, half asleep in the morning. We hike our feet up their pegs, lost in a TV show's plot. When friends come over, we lean forward, animatedly. All the while unwittingly testing each little joint and bolt beneath us. That’s why shopping for them requires a good deal of thought. So, we went ahead and did a lot of that thinking for you. Below, you’ll find some of ELLE Decor's favorite stools, from the design-forward to the budget-conscious. You'll also find a little about what went into our choices. The ClassicCarter Counter Stoolat Serena and LilyThere's a lot to be said for a classic. With this elevated chair-like stool, you can rest against the back and bring your feet up to its pegs. Also, it comes in six colorways.Dimensions37"H x 18.25" W x 21" DFeaturesSolid beech, painted finish. No assembly required. Holds up to 275 lbsThe Vacationer Avalon Rattan Swivel Bar Stoolat Serena and Lily If there's a material evocative of vacation, it's rattan. This version also has a swivel seat and basket-weave back. But, you'll have to appreciate the natural wear on a material—it's part of the appeal. Dimensions38.5"H x 20.5"W x 22"DFeaturesMade with hand-wrapped rattan, holds up to 300 lbsAdvertisement - Continue Reading BelowLaurel Foundry Modern Farmhouse® Baggett Solid Wood Windsor Back StoolNow 15% Offat WayfairIf you like the look of light wood but at an affordable pricepoint, this option from Wayfair is totally serviceable. And, it comes in three classic colorways. Dimensions14.8'' W X 14.2'' D; back is 12.5'' HFeaturesWood frame, some assembly required; holds up to 300 lbsMartha Stewart Martha Stewart Playa Handcrafted Rattan Counter StoolNow 36% Offat WayfairTDimensions35'' H x 23'' W x 22.5'' DFeaturessolid wood; some assembly required. Holds up to 300 lbsAdvertisement - Continue Reading BelowElegant designVanity Counter Stoolat nickeykehoe.comAnd what if you want the back, the cushioned seat, and a considered, elevated design? Time to check on Nickey Kehoe. Says our own Interiors Director, Bebe Howorth: “I love a stool with a little bit of back support, but doesn’t impose on the space like a chair.” Dimensions33.25" H x 18" W x 19.5" DFeaturesNatural oak; Susan Deliss, constanza in denimBarely-there backrestSede Counter Stool at ArticleA short back, a cushioned seat, and an elegant, tapered leg, this stool has a lovely silhouette at a low price point. Available in three colorways and the option of a leatherseat. Dimensions31"H x 16"W x 17"DFeaturesSolid and veneered wood, holds up to 300 lbsAdvertisement - Continue Reading BelowWayne Swivel Bar & Counter Stoolsat West ElmThere's no denying the appeal of the swivel. And if you foresee your bar stools serving a primarily social function, you'll want to seek that out. As Dorothy Scarborough, Editorial Assistant at ELLE Decor and Town & Country says: "Bar stools, by their very design, are tricky. When you're a few martinis in, it's fun to swing your legs and turn in circles, but when you're trying to enjoy a bowl of cereal, bar stools make for a less than ideal experience. This West Elm design has a higher back and arms, and at only 26 inches off the ground, doesn't make you feel like you're sitting on a tower. It's almost like a real chair, but it has all the jazzy chicness of a barstool."Adam Stoolat framacph.comOf course, not all stools need to be tall chairs. The perch-type stool can serve its function expertly, even with a minimal design, like this one from Frama. Dimension30" H x 17" W x 10" DFeaturesPowder coated frame, oiled seat; steel frame, oak seatAdvertisement - Continue Reading BelowErgonomic PerchWayland stool at oandgstudio.comPrepare for a comfortable perch with this statuesque stool from O&G Studio. Says ELLE Decor's Market Director, Benjamin Reynaert: "I personally sit-tested the Wayland Stool, and let me tell you—the carved solid wood seat isn’t just a design detail, it’s a comfort revelation, perfectly pairing form with the casual functionality of its bamboo-inspired turnings and classic box stretcher base, all available in a palette of 19 hand-applied stained finishes that highlight the American craftsmanship of O&G Studio."Dimensions25" H x 21.25" W x 18" DFeaturesMade with ash and maple wood, stained; "stylized bamboo turnings of the Wayland Family."Industrial chicSteel Stoolat ZARA HomeFrom Zara Home comes this sharp number. Not as tall as some, and, clearly, not intended for hours of sitting, this steel stool brings a chic taste of the industrial to any room. Dimensions17" H x 11" W x 11" DAdvertisement - Continue Reading BelowWinsome Winsome Satori Stoolat AmazonWith a curved wooden seat and a classic, ladder-leg construction, this Winsome Satori stool is chic, simple, and affordable. Bonus: It's available in multiple heights.Dimensions16" H x 18" W x 29" DFeaturesSolid beech wood with a walnut finishLancaster Stool at webstaurantstore.comIndustrial but make it comfortable: The Lancaster stool comes in multiple colors and heights. Plus: the cushion is removable, making these stools stackable for easy storage. Dimensions24" H x 16 " D x 16" WFeaturesFrame is coated steel, and the cushion is corrosion-resistant powder coated vinyl. Holds up to 400 lbsAdvertisement - Continue Reading BelowCurvy and Cushy Lulu and Georgia Ashford Bar Stoolat Lulu and GeorgiaThis curvy stool from Lulu and Georgia comes with the brusque silhouette of its industrial cousins tempered by the soft edges, arched lines, and plush seat of a comfortable chair.Dimensions30" H x 18.25" W x 18.25" DFeaturesAsh wood frame, foam cushion; hand-crafted and made from sustainable materialsThe Heavy-Lifting VacationerAlastair Bar & Counter StoolNow 37% Offat Joss & MainA return to the vacation rattan, this classic, backless stool comes with all the attitude of a beach cabana at a reasonable price. Offered in multiple colors and heights for beach-adjacent rooms of all sorts. Surprisingly, perhaps, this stool claims to hold up to 500 lbs, making it the heaviest lifter of them all. Dimensinos24'' H X 16'' W X 16'' DFeaturesMade from rattan and plastic, it can hold up to 500 lbsAdvertisement - Continue Reading BelowInnovative eleganceMoon Stoolat sunatsix.comIt's all about the considered design on these moon stools. But, made from solid white oak treated with tenna oil, they're also stain resistant and built for use. Dimensions30” H x 19.5” W x 16”DFeatureshand-made from white oak using traditional joinery; three finishes availableHigh-quality classic Range Stoolat assemblyline.coThese classic stools are solid wood, handmade, and all about the understated beauty of quality. Which also means you'll need to order these well in advance of your first soiree, as they take roughly 12 to 14 weeks to make. Dimensions25” H x 13” L x 13” WFeaturesMade from white oak; multiple finishes available.Advertisement - Continue Reading BelowMainstays Natural wood stoolat WalmartYes, Walmart makes a totally serviceable, classic wooden bar stool. Sold in packs of two, and available in multiple heights, they get the job done. Dimensions13.50" H x 29.00" D x 13.50" WFeaturesMade from woodFrequently Asked QuestionsWhat makes a bar stool comfortable? Let's be honest: Most stools are not built for comfort. Especially the perch variety, as we're calling it—stools with just a flat shelf or round disk to sit on—are functional. If comfort is high on the must-have list, look for a perch with a slightly concave seat, engineered for the shape of a human body. Or skip the perch and go for stools with backrests and cushions. Here's a rule of thumb: the thicker the cushion, the higher the back, the longer you'll want to sit. Ideally, however, you'll find a showroom to test out any piece you're looking to invest in. How do you clean a stool? Most of the stools we've listed have specific instructions for cleaning, but non-abrasive cleaners are always recommended. And, most if not all of the stools we've chosen are intended for indoor use only. Even indoors, however, keeping your stools out of direct sunlight will help preserve the finish. Advertisement - Continue Reading BelowWhy Trust Us?For more than three decades, ELLE DECOR has covered stylemakers, trendsetting interiors, and must-have home furnishings. With a focus on the latest design trends and ideas about how to incorporate them into improving your own space, we’re your go-to resource for elevating and beautifying your home. Our team of editors and interior design pros research and review every new article we publish to ensure you have the most up-to-date, expert-approved information. #best #barstools #counter #stools