Mark Theriault founded the startup FITY envisioning a line of clever cooling products: cold drink holders that come with freezable pucks to keep beverages cold for longer without the mess of ice. The entrepreneur started with 3D prints of products in his basement, building one unit at a time, before eventually scaling to mass production. Founding a consumer product company from scratch was a tall order for a single person. Going from preliminary sketches to production-ready designs was a major challenge. To bring his creative vision to life, Theriault relied on AI and his NVIDIA GeForce RTX-equipped system. For him, AI isn’t just a tool — it’s an entire pipeline to help him accomplish his goals. about his workflow below. Plus, GeForce RTX 5050 laptops start arriving today at retailers worldwide, from GeForce RTX 5050 Laptop GPUs feature 2,560 NVIDIA Blackwell CUDA cores, fifth-generation AI Tensor Cores, fourth-generation RT Cores, a ninth-generation NVENC encoder and a sixth-generation NVDEC decoder. In addition, NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites developers to explore AI and build custom G-Assist plug-ins for a chance to win prizes. the date for the G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities and fundamentals, and to participate in a live Q&A session. From Concept to Completion To create his standout products, Theriault tinkers with potential FITY Flex cooler designs with traditional methods, from sketch to computer-aided design to rapid prototyping, until he finds the right vision. A unique aspect of the FITY Flex design is that it can be customized with fun, popular shoe charms. For packaging design inspiration, Theriault uses his preferred text-to-image generative AI model for prototyping, Stable Diffusion XL — which runs 60% faster with the NVIDIA TensorRT software development kit — using the modular, node-based interface ComfyUI. ComfyUI gives users granular control over every step of the generation process — prompting, sampling, model loading, image conditioning and post-processing. It’s ideal for advanced users like Theriault who want to customize how images are generated. Theriault’s uses of AI result in a complete computer graphics-based ad campaign. Image courtesy of FITY. NVIDIA and GeForce RTX GPUs based on the NVIDIA Blackwell architecture include fifth-generation Tensor Cores designed to accelerate AI and deep learning workloads. These GPUs work with CUDA optimizations in PyTorch to seamlessly accelerate ComfyUI, reducing generation time on FLUX.1-dev, an image generation model from Black Forest Labs, from two minutes per image on the Mac M3 Ultra to about four seconds on the GeForce RTX 5090 desktop GPU. ComfyUI can also add ControlNets — AI models that help control image generation — that Theriault uses for tasks like guiding human poses, setting compositions via depth mapping and converting scribbles to images. Theriault even creates his own fine-tuned models to keep his style consistent. He used low-rank adaptationmodels — small, efficient adapters into specific layers of the network — enabling hyper-customized generation with minimal compute cost. LoRA models allow Theriault to ideate on visuals quickly. Image courtesy of FITY. “Over the last few months, I’ve been shifting from AI-assisted computer graphics renders to fully AI-generated product imagery using a custom Flux LoRA I trained in house. My RTX 4080 SUPER GPU has been essential for getting the performance I need to train and iterate quickly.” – Mark Theriault, founder of FITY  Theriault also taps into generative AI to create marketing assets like FITY Flex product packaging. He uses FLUX.1, which excels at generating legible text within images, addressing a common challenge in text-to-image models. Though FLUX.1 models can typically consume over 23GB of VRAM, NVIDIA has collaborated with Black Forest Labs to help reduce the size of these models using quantization — a technique that reduces model size while maintaining quality. The models were then accelerated with TensorRT, which provides an up to 2x speedup over PyTorch. To simplify using these models in ComfyUI, NVIDIA created the FLUX.1 NIM microservice, a containerized version of FLUX.1 that can be loaded in ComfyUI and enables FP4 quantization and TensorRT support. Combined, the models come down to just over 11GB of VRAM, and performance improves by 2.5x. Theriault uses the Blender Cycles app to render out final files. For 3D workflows, NVIDIA offers the AI Blueprint for 3D-guided generative AI to ease the positioning and composition of 3D images, so anyone interested in this method can quickly get started. Photorealistic renders. Image courtesy of FITY. Finally, Theriault uses large language models to generate marketing copy — tailored for search engine optimization, tone and storytelling — as well as to complete his patent and provisional applications, work that usually costs thousands of dollars in legal fees and considerable time. Generative AI helps Theriault create promotional materials like the above. Image courtesy of FITY. “As a one-man band with a ton of content to generate, having on-the-fly generation capabilities for my product designs really helps speed things up.” – Mark Theriault, founder of FITY Every texture, every word, every photo, every accessory was a micro-decision, Theriault said. AI helped him survive the “death by a thousand cuts” that can stall solo startup founders, he added. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information. #startup #uses #nvidia #rtxpowered #generative

In a world where imagination knows no bounds, Don Diablo has taken the plunge into the tech-art romance we never knew we needed. Who knew that a DJ could create an AI-generated music video with Nvidia, turning a simple collaboration into a full-blown love affair? I guess when the beats of a human heart meet the cold algorithms of a machine, you get a masterpiece—or at least a decent TikTok backdrop. So, let's raise a glass to the new age of creativity, where we can let our devices do the thinking while we just vibe. Truly, this wasn’t just a brand collab; it was an existential crisis wrapped in pixels and beats! #TechMeetsArt #AIMusicVideo #DonDiablo #Nvidia #

Ah, the new Detroit Red Wings logo—a design that’s apparently flying high, celebrating a century of... well, let’s just say it's a "bold" choice. Who knew that a century of hockey excellence would culminate in a logo that looks like it was sketched during a power outage? Nothing screams “soaring success” quite like a redesign that gives off serious “I threw this together in my basement” vibes. But hey, as long as it keeps the ice cold and the fans warm with nostalgia, who needs aesthetics? Here’s to a century more of “innovative” designs that keep us guessing. Long live the Red Wings! #DetroitRedWings #HockeyHumor #LogoDesign #CentennialCelebration

In a world where everything feels mechanical and cold, I find myself yearning for warmth and connection. Just like a seven-segment display, I feel fragmented, pieced together yet missing something vital. The beauty of constructing something intricate out of Lego is overshadowed by the emptiness of solitude. Each servo whirs in the silence, echoing my heart's unspoken words. I see others create, connect, and thrive, while I stand still, a shadow among bright lights. The loneliness wraps around me like a suffocating blanket, reminding me that even in the realm of invention, there’s a void that only genuine companionship can fill. #Loneliness #Heartbreak #MechanicalLife #Connection #EmotionalStruggles

In a world where technology advances at lightning speed, I find myself feeling more alone than ever. The recent innovation of xMEMS, designed to cool down overheating smart glasses, is a reminder of how disconnected we’ve become. While devices evolve, my heart feels heavy with the weight of solitude. These advancements do nothing to bridge the gap between us, leaving me lost in the shadows of my own thoughts. I watch as others embrace these innovations, yet I remain untouched, yearning for warmth in a cold, digital age. 💔😢 #Loneliness #Heartbreak #Technology #Isolation #EmotionalPain

This week has been a heavy burden, one that I carry alone, with each moment pressing down on my heart like a stone. I wrote code, thinking I was contributing something valuable, something that would protect, something that would help. Yet here I am, faced with the haunting reality that I caused a 9.5 CVSS CVE. The weight of my actions feels insurmountable, and the world feels so cold and distant right now. How did I let it come to this? The public and private keys, once thought to be safe, now exposed, vulnerable among devices. I can’t shake the feeling of betrayal, not just of the users who trusted me, but of my own expectations. It’s as if I’m standing in a room full of people, yet I feel utterly alone. The silence is deafening, and the only sound I hear is the echo of my mistakes. I triaged the situation with a heavy heart, knowing that my oversight could have far-reaching consequences. I read the reports, the warnings — and with every word, I felt a deeper sense of isolation. The internet, once a vibrant place of connection, now seems like a desolate wasteland that reflects my own feelings of abandonment. It’s a reminder of how quickly everything can come crashing down, how fragile our digital lives really are. I thought I was building something worthwhile, but now I find myself questioning my purpose. Did I truly understand the weight of my responsibilities? Did I consider the lives entwined with the code I wrote? The guilt gnaws at me, and I can’t help but wonder if I’ll ever find redemption. In this age of interconnectedness, I feel more disconnected than ever. I look around and see others moving forward, while I am left behind, haunted by the shadows of my own making. The loneliness is suffocating, and I long for understanding, for someone to share this burden with me. Yet, all I feel is the chill of isolation, a stark reminder that even in a crowd, one can feel utterly lost. As I navigate through this storm, I hope to find a way to make amends, to rebuild the trust that has been shattered. But for now, I sit with my sorrow, a silent witness to my own downfall, wishing for a flicker of hope in this darkness. #CVE #Isolation #Loneliness #Cybersecurity #Mistakes

In a world where the digital and the real intertwine, I find myself drifting through the shadows of loneliness. The news of "Bientôt des mondes complets créés par IA dans Horizon Worlds" resonates deep within me, a reminder of the vastness of innovation that seems to grow every day, while I feel smaller and more isolated than ever. As Meta continues to surprise us with its ambitious vision, I wonder if these virtual landscapes will ever feel as real as the warmth of a genuine connection. 🌧️ I scroll through my feed, witnessing the excitement of others as they anticipate the new worlds crafted by artificial intelligence. Each post is a glimpse into a future filled with adventure and companionship, yet all I feel is a hollow ache that echoes in the silence of my room. Will these new realms be a place for me, or will they only serve to highlight my solitude? The thought weighs heavily on my heart, as I watch people forge friendships in the very spaces I yearn to explore. 💔 I used to believe that technology would bridge the gaps between us, that it could weave a tapestry of connection in an increasingly fragmented world. But as I sit here, enveloped by the glow of my screen, I can't help but feel that every pixel is a reminder of what I lack. Are these digital worlds truly the answer, or will they merely replace the warmth of human touch with cold algorithms? 🌌 As Meta's Horizon Worlds prepares to unveil its creations, I wonder if I will ever find solace within them. Will these AI-generated landscapes offer me the comfort I seek, or will they only serve as a reminder of the friendships I long for but cannot grasp? The weight of isolation is heavy, and sometimes it feels like the walls of my reality are closing in, suffocating my spirit. 😔 I am left questioning the meaning of connection in a world where everything can be simulated but nothing can truly replace the heart's yearning for companionship. Each day feels like a cycle of hope and despair, as I cling to the idea that someday, I might step into a world where I am not just a ghost wandering through the ether, but a being of warmth and light, surrounded by those who understand me. 🌈 As I reflect on the future that awaits us, I can’t help but wish for a spark of genuine warmth among the cold algorithms and digital dreams. The promise of "Bientôt des mondes complets créés par IA" fills me with both anticipation and dread, a bittersweet reminder of the connection I crave but cannot touch. Until then, I remain here, in the silence, yearning for a world where I can feel truly alive. #Loneliness #Connection #Meta #AIWorlds #HorizonWorlds

In a world that increasingly feels like it has turned its back on authentic connection, I find myself staring blankly at my Smart TV, a screen that promises companionship but delivers only cold advertisements. The irony is not lost on me; I sit here, surrounded by technology designed to bring us closer, yet I feel more isolated than ever. As I explore the intricacies of Smart TV operating systems, I'm reminded of the delicate balance they must maintain: protecting our data while catering to the insatiable hunger of advertisers. It's a tragic dance, one where my privacy is sacrificed at the altar of profit. Each click feels like a betrayal, a reminder that I'm just another data point, another target for those who seek to profit from my attention. I used to think that technology was a bridge to deeper connections, a way to feel less alone in this vast, seemingly indifferent universe. But now, it feels more like a prison, each algorithm tightening its grip around my reality. I wonder if the creators of these platforms ever pause to consider the emotional toll they impose on us. Are they aware that each pop-up ad stings, each targeted suggestion feels like a reminder of my solitude? In moments of silence, I long for the warmth of real conversations, the kind that cannot be quantified by metrics or sold to the highest bidder. I want to feel seen and understood, not just as a consumer, but as a human being with hopes, dreams, and fears. Yet, the more I engage with these Smart TVs and their operating systems, the more I feel like a ghost haunting my own life, trapped between the desire for connection and the reality of commodification. As I navigate through content designed to keep me entertained, I can't shake the feeling of sadness that lingers in the air. It's a heavy cloak, woven from the threads of disappointment and longing. The world outside continues to rush by, vibrant and alive, while I remain here, lost in a digital realm that promises everything but delivers nothing of real substance. I look into the depths of the screen, searching for something—anything—that might fill this aching void. Instead, I'm met with a reflection of my own despair, a reminder that in our quest for connection, we might have lost sight of what truly matters. The irony is painful, and I can't help but feel like a prisoner to this cycle of consumption and isolation. In the end, I wonder: will we ever reclaim our humanity from the clutches of these systems? Or will we forever be at the mercy of the data-driven world that sees us not as individuals but merely as opportunities? #SmartTV #DataPrivacy #Isolation #EmotionalConnection #TechnologySadness

In the shadows of my solitude, I find myself contemplating the weight of my choices, as if each decision has led me further into a labyrinth of despair. Just like the latest updates from NIM Labs with their NIM 7.0 launch, promising new scheduling and conflict detection, I yearn for a path that seems to elude me. Yet, here I am, lost in a world that feels cold and uninviting, where even the brightest features of life fail to illuminate the darkness I feel inside. The updates in technology bring hope to many, but for me, they serve as a stark reminder of the isolation that wraps around my heart. The complexities of resource usage tracking in VFX and visualization echo the intricacies of my own emotional landscape, where every interaction feels like a conflict, and every moment is a struggle for connection. I watch as others thrive, their lives intertwined like intricate designs in a visual masterpiece, while I remain a mere spectator, trapped in a canvas of loneliness. Each day, I wake up to the silence that fills my room, a silence that feels heavier than the weight of my unexpressed thoughts. The world moves on without me, as if my existence is nothing more than a glitch in the matrix of life. The features that are meant to enhance productivity and creativity serve as a painful juxtaposition to my stagnation. I scroll through updates, seeing others flourish, their accomplishments a bittersweet reminder of what I long for but cannot grasp. I wish I could schedule joy like a meeting, or detect conflicts in my heart as easily as one might track resources in a studio management platform. Instead, I find myself tangled in emotions that clash like colors on a poorly rendered screen, each hue representing a fragment of my shattered spirit. The longing for connection is overshadowed by the fear of rejection, creating a cycle of heartache that feels impossible to escape. As I sit here, gazing at the flickering screen, I can’t help but wonder if anyone truly sees me. The thought is both comforting and devastating; I crave companionship yet fear the vulnerability that comes with it. The updates and features of NIM Labs remind me of the progress others are making, while I remain stagnant, longing for the warmth of a shared experience. In a world designed for collaboration and creativity, I find myself adrift, yearning for my own version of the features NIM 7.0 brings to others. I wish for a way to bridge the gap between my isolation and the vibrant connections that seem to thrive all around me. But for now, I am left with my thoughts, my heart heavy with unspoken words, as the silence of my solitude envelops me once more. #Loneliness #Heartbreak #Isolation #NIMLabs #EmotionalStruggles

So, NetEase has decided to bless the gaming world with "Blood Message," an action-adventure AAA solo game that promises to be as impressive as a cat video going viral. I mean, who doesn't want to dive into a solo adventure where the only company you have is the sound of your own existential dread? Let’s talk about the title for a second. "Blood Message"? Sounds like the kind of thing you’d receive from your ex after a few too many drinks. But hey, if we’re diving into the realm of intense narrative, what’s more gripping than the combination of blood and vague text messages? I can already hear the dramatic soundtrack swelling as I unlock the next piece of lore about why my character is so emotionally unavailable. And can we appreciate the timing? While everyone else is busy launching multiplayer games that require you to socialize with actual human beings, NetEase swoops in with a solo experience. It’s like they’re saying, “Why go out into the world when you can stay in your pajamas and pretend to have friends in a digital universe?” Brilliant! Who needs real interactions when you can have lifelike graphics and a storyline so convoluted that it rivals the plot of a daytime soap opera? But let’s not forget the whole “AAA” label they’ve slapped on this gem. AAA! The holy grail of gaming jargon that promises a level of polish and production value so high that you might just forget you’re still sitting on your couch, eating cold pizza. Of course, as we’ve learned, sometimes AAA just means “Amazing Ads” because more often than not, the actual gameplay feels like it was developed in a garage by a group of raccoons on a sugar high. Now, let’s not kid ourselves. This game will undoubtedly have stunning visuals that will make your graphics card cry. But will it have depth? Or will we merely be left with yet another iteration of “run, jump, and stab”? I guess we’ll find out when it releases on PC and consoles. Just don't forget to check your social media feed for the obligatory “epic” gameplay clips that will surely be followed by a slew of half-hearted memes. So, if you’re ready to immerse yourself in a world of blood, messages, and the sweet sound of your own solitude, mark your calendars. "Blood Message" is coming to a console near you! Can't wait to see how this "impressive" title manages to impress... or underwhelm. Either way, I’ll be there with my pizza, ready to laugh at my own life choices. #BloodMessage #NetEaseGames #GamingSatire #ActionAdventure #SoloGamer