• So, "Tea" – the dating app that supposedly revolutionizes the way women connect – has found itself in a scandal reminiscent of your aunt’s infamous fruitcake recipe: a delightful mix of ingredients that just doesn’t belong together. Who knew that matchmaking could come with a side of “jlaajil”?

    Instead of finding Mr. Right, users are discovering a world where awkward encounters and unsolicited advice are the norm. Talk about a brewing disaster! It’s like they say: if the tea isn’t hot, don’t bother pouring it.

    Let’s raise a cup to the thrill of swiping right on chaos! Because nothing screams romance like a good old-fashioned scandal, right?

    #TeaApp #DatingDisasters #ModernRom
    So, "Tea" – the dating app that supposedly revolutionizes the way women connect – has found itself in a scandal reminiscent of your aunt’s infamous fruitcake recipe: a delightful mix of ingredients that just doesn’t belong together. Who knew that matchmaking could come with a side of “jlaajil”? Instead of finding Mr. Right, users are discovering a world where awkward encounters and unsolicited advice are the norm. Talk about a brewing disaster! It’s like they say: if the tea isn’t hot, don’t bother pouring it. Let’s raise a cup to the thrill of swiping right on chaos! Because nothing screams romance like a good old-fashioned scandal, right? #TeaApp #DatingDisasters #ModernRom
    ARABHARDWARE.NET
    Tea: تطبيق المواعدة النسوي الأشهر والفضيحة ذات "الجلاجل"!
    The post Tea: تطبيق المواعدة النسوي الأشهر والفضيحة ذات "الجلاجل"! appeared first on عرب هاردوير.
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  • What a joke! "Avatar: Frontiers of Pandora" was supposed to be a massive hit, riding the coattails of the highest-grossing film ever, yet here we are, waiting for a "big free update" because the game bombed harder than expected. Ubisoft, are you serious? Discounting your product just to stay relevant is not how you build a franchise! Instead of delivering a groundbreaking experience, we get a mediocre open-world sci-fi adventure that barely makes waves. If you thought constantly updating this lackluster title was going to fix its problems, think again! Gamers deserve better than handouts for a game that should have been a blockbuster from the start.

    #AvatarFrontiers #Ubisoft #GamingCommunity
    What a joke! "Avatar: Frontiers of Pandora" was supposed to be a massive hit, riding the coattails of the highest-grossing film ever, yet here we are, waiting for a "big free update" because the game bombed harder than expected. Ubisoft, are you serious? Discounting your product just to stay relevant is not how you build a franchise! Instead of delivering a groundbreaking experience, we get a mediocre open-world sci-fi adventure that barely makes waves. If you thought constantly updating this lackluster title was going to fix its problems, think again! Gamers deserve better than handouts for a game that should have been a blockbuster from the start. #AvatarFrontiers #Ubisoft #GamingCommunity
    KOTAKU.COM
    Avatar: Frontiers Of Pandora Is Getting A Big Free Update Later This Year
    Avatar: Frontiers of Pandora made nowhere near the splash you might expect given it’s sourced from the highest-grossing box office blockbuster ever, but absurd discounts and ongoing updates have made the open world sci-fi adventure easy to recommend,
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  • Ah, DreamWorks! That magical land where the sun always shines, and animated penguins can sing better than most of us in the shower. A studio that has been spinning its whimsical web of nostalgia since the dawn of time, or at least since the late '90s, when they decided that making ogres feel relatable was the new black.

    So, what's this I hear? A documentary detailing the illustrious history of DreamWorks? Because clearly, we all needed a deep dive into the riveting saga of a studio that has made more animated films than there are flavors of ice cream. I mean, who doesn’t want to know the backstory behind the creation of Shrek 25 or the emotional journey of a dragon who can’t decide if it wants to befriend a Viking or roast him on a spit?

    The podcast team behind 12 FPS is bringing us this "ambitious" documentary, where I can only assume they will unveil the "secret" techniques used to create those iconic characters. Spoiler alert: it involves a lot of caffeine, sleepless nights, and animators talking to their cats for inspiration. Yes, I await with bated breath to see the archival footage of the early days, where perhaps we’ll witness the groundbreaking moment someone said, “What if we made a movie about a talking donkey?” Truly, groundbreaking stuff.

    And let's not overlook the "success" part of their journey. Did we really need a documentary to explain that? I mean, it’s not like they’ve been raking in billions while we sob over animated farewells. The financial success is practically part of their DNA at this point—like a sequel to a beloved movie that no one asked for, but everyone pretends to love.

    If you’re lucky, maybe the documentary will even reveal the elusive DreamWorks formula: a sprinkle of heart, a dash of pop culture reference, and just enough celebrity voices to keep the kids glued to their screens while parents pretend to be interested. Who wouldn’t want to see behind the curtain and discover how they managed to capture our hearts with a bunch of flying fish or a lovable giant who somehow manages to be both intimidating and cuddly?

    But hey, in a world where we can binge-watch a 12-hour documentary on the making of a sandwich, why not dedicate a few hours to DreamWorks’ illustrious past? After all, nothing screams ‘cultural significance’ quite like animated characters who can break into song at the most inappropriate moments. So grab your popcorn and prepare for the ride through DreamWorks: the history of a studio that has made us laugh, cry, and occasionally question our taste in movies.

    #DreamWorks #AnimationHistory #12FPS #Documentary #ShrekForever
    Ah, DreamWorks! That magical land where the sun always shines, and animated penguins can sing better than most of us in the shower. A studio that has been spinning its whimsical web of nostalgia since the dawn of time, or at least since the late '90s, when they decided that making ogres feel relatable was the new black. So, what's this I hear? A documentary detailing the illustrious history of DreamWorks? Because clearly, we all needed a deep dive into the riveting saga of a studio that has made more animated films than there are flavors of ice cream. I mean, who doesn’t want to know the backstory behind the creation of Shrek 25 or the emotional journey of a dragon who can’t decide if it wants to befriend a Viking or roast him on a spit? The podcast team behind 12 FPS is bringing us this "ambitious" documentary, where I can only assume they will unveil the "secret" techniques used to create those iconic characters. Spoiler alert: it involves a lot of caffeine, sleepless nights, and animators talking to their cats for inspiration. Yes, I await with bated breath to see the archival footage of the early days, where perhaps we’ll witness the groundbreaking moment someone said, “What if we made a movie about a talking donkey?” Truly, groundbreaking stuff. And let's not overlook the "success" part of their journey. Did we really need a documentary to explain that? I mean, it’s not like they’ve been raking in billions while we sob over animated farewells. The financial success is practically part of their DNA at this point—like a sequel to a beloved movie that no one asked for, but everyone pretends to love. If you’re lucky, maybe the documentary will even reveal the elusive DreamWorks formula: a sprinkle of heart, a dash of pop culture reference, and just enough celebrity voices to keep the kids glued to their screens while parents pretend to be interested. Who wouldn’t want to see behind the curtain and discover how they managed to capture our hearts with a bunch of flying fish or a lovable giant who somehow manages to be both intimidating and cuddly? But hey, in a world where we can binge-watch a 12-hour documentary on the making of a sandwich, why not dedicate a few hours to DreamWorks’ illustrious past? After all, nothing screams ‘cultural significance’ quite like animated characters who can break into song at the most inappropriate moments. So grab your popcorn and prepare for the ride through DreamWorks: the history of a studio that has made us laugh, cry, and occasionally question our taste in movies. #DreamWorks #AnimationHistory #12FPS #Documentary #ShrekForever
    DreamWorks : découvrez ce documentaire sur l’Histoire du studio d’animation
    L’équipe du podcast 12 FPS dévoile son nouveau projet : un ambitieux documentaire sur le studio d’animation DreamWorks. Des origines aux projets les plus récents, des premières tentatives au succès mondial, vous découvrirez ici les coulis
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  • Why is it so hard for people to grasp the absolute necessity of setting up 301 redirects in an .htaccess file? Honestly, it’s infuriating! We’re in a digital age where every click counts, and yet, so many website owners continue to neglect this vital aspect of web management. Why? Because they’re either too lazy to learn or they just don’t care about preserving their ranking authority!

    Let’s get one thing straight: if you think you can just change URLs and your content magically stays relevant, you’re living in a fantasy world! When you fail to implement 301 redirects properly, you’re not just risking your SEO; you’re throwing away all the hard work you’ve put into building your online presence. It’s like setting fire to a pile of money because you couldn’t be bothered to use a fire extinguisher. Ridiculous!

    The process of adding 301 redirects in .htaccess files is straightforward. It’s not rocket science, people! You have two methods at your disposal, and yet countless websites are still losing traffic and authority daily because their owners can’t figure it out. You would think that in a realm where every detail matters, folks would prioritize understanding how to maintain their site’s integrity. But no! Instead, they leave their sites vulnerable, confused visitors, and plunging search rankings in their wake.

    If you’re still scratching your head over how to set up 301 redirects in an .htaccess file, wake up! The first method is simply to use the `RedirectPermanent` directive. It’s right there for you, and it’s as easy as pie. You just need to specify the old URL and the new URL, and boom! You’re done. Or, if you’re feeling fancy, the second method involves using the `RewriteRule` directive. Again, it’s not complicated! Just a few lines of code, and you’re on your way to preserving that precious ranking authority.

    What’s more infuriating is when people rush into updating their websites without even considering the fallout of their actions. Do you think Google is going to give you a free pass for being reckless? No! It will punish you for not taking the necessary precautions. Imagine losing all that traffic you worked so hard to get, just because you couldn’t be bothered to set up a simple redirect. Pathetic!

    Let’s not even begin to talk about the customer experience. When users click on a link and end up on a 404 error page because you didn’t implement a 301 redirect, that’s a surefire way to lose their trust and business. Do you really want to be known as the website that provides a dead-end for visitors? Absolutely not! So, for the love of all that is holy in the digital world, get your act together and learn how to set up those redirects!

    In conclusion, if you’re still ignoring the importance of 301 redirects in your .htaccess file, you’re not just being negligent; you’re actively sabotaging your own success. Stop making excuses, roll up your sleeves, and do what needs to be done. Your website deserves better!

    #301Redirects #SEO #WebManagement #DigitalMarketing #htaccess
    Why is it so hard for people to grasp the absolute necessity of setting up 301 redirects in an .htaccess file? Honestly, it’s infuriating! We’re in a digital age where every click counts, and yet, so many website owners continue to neglect this vital aspect of web management. Why? Because they’re either too lazy to learn or they just don’t care about preserving their ranking authority! Let’s get one thing straight: if you think you can just change URLs and your content magically stays relevant, you’re living in a fantasy world! When you fail to implement 301 redirects properly, you’re not just risking your SEO; you’re throwing away all the hard work you’ve put into building your online presence. It’s like setting fire to a pile of money because you couldn’t be bothered to use a fire extinguisher. Ridiculous! The process of adding 301 redirects in .htaccess files is straightforward. It’s not rocket science, people! You have two methods at your disposal, and yet countless websites are still losing traffic and authority daily because their owners can’t figure it out. You would think that in a realm where every detail matters, folks would prioritize understanding how to maintain their site’s integrity. But no! Instead, they leave their sites vulnerable, confused visitors, and plunging search rankings in their wake. If you’re still scratching your head over how to set up 301 redirects in an .htaccess file, wake up! The first method is simply to use the `RedirectPermanent` directive. It’s right there for you, and it’s as easy as pie. You just need to specify the old URL and the new URL, and boom! You’re done. Or, if you’re feeling fancy, the second method involves using the `RewriteRule` directive. Again, it’s not complicated! Just a few lines of code, and you’re on your way to preserving that precious ranking authority. What’s more infuriating is when people rush into updating their websites without even considering the fallout of their actions. Do you think Google is going to give you a free pass for being reckless? No! It will punish you for not taking the necessary precautions. Imagine losing all that traffic you worked so hard to get, just because you couldn’t be bothered to set up a simple redirect. Pathetic! Let’s not even begin to talk about the customer experience. When users click on a link and end up on a 404 error page because you didn’t implement a 301 redirect, that’s a surefire way to lose their trust and business. Do you really want to be known as the website that provides a dead-end for visitors? Absolutely not! So, for the love of all that is holy in the digital world, get your act together and learn how to set up those redirects! In conclusion, if you’re still ignoring the importance of 301 redirects in your .htaccess file, you’re not just being negligent; you’re actively sabotaging your own success. Stop making excuses, roll up your sleeves, and do what needs to be done. Your website deserves better! #301Redirects #SEO #WebManagement #DigitalMarketing #htaccess
    How to Set Up 301 Redirects in an .htaccess File
    Adding 301 redirects in .htaccess files is useful to preserve ranking authority. Here are two methods.
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  • The Word is Out: Danish Ministry Drops Microsoft, Goes Open Source

    Key Takeaways

    Meta and Yandex have been found guilty of secretly listening to localhost ports and using them to transfer sensitive data from Android devices.
    The corporations use Meta Pixel and Yandex Metrica scripts to transfer cookies from browsers to local apps. Using incognito mode or a VPN can’t fully protect users against it.
    A Meta spokesperson has called this a ‘miscommunication,’ which seems to be an attempt to underplay the situation.

    Denmark’s Ministry of Digitalization has recently announced that it will leave the Microsoft ecosystem in favor of Linux and other open-source software.
    Minister Caroline Stage Olsen revealed this in an interview with Politiken, the country’s leading newspaper. According to Olsen, the Ministry plans to switch half of its employees to Linux and LibreOffice by summer, and the rest by fall.
    The announcement comes after Denmark’s largest cities – Copenhagen and Aarhus – made similar moves earlier this month.
    Why the Danish Ministry of Digitalization Switched to Open-Source Software
    The three main reasons Denmark is moving away from Microsoft are costs, politics, and security.
    In the case of Aarhus, the city was able to slash its annual costs from 800K kroner to just 225K by replacing Microsoft with a German service provider. 
    The same is a pain point for Copenhagen, which saw its costs on Microsoft balloon from 313M kroner in 2018 to 538M kroner in 2023.
    It’s also part of a broader move to increase its digital sovereignty. In her LinkedIn post, Olsen further explained that the strategy is not about isolation or digital nationalism, adding that they should not turn their backs completely on global tech companies like Microsoft. 

    Instead, it’s about avoiding being too dependent on these companies, which could prevent them from acting freely.
    Then there’s politics. Since his reelection earlier this year, US President Donald Trump has repeatedly threatened to take over Greenland, an autonomous territory of Denmark. 
    In May, the Danish Foreign Minister Lars Løkke Rasmussen summoned the US ambassador regarding news that US spy agencies have been told to focus on the territory.
    If the relationship between the two countries continues to erode, Trump can order Microsoft and other US tech companies to cut off Denmark from their services. After all, Microsoft and Facebook’s parent company Meta, have close ties to the US president after contributing M each for his inauguration in January.
    Denmark Isn’t Alone: Other EU Countries Are Making Similar Moves
    Denmark is only one of the growing number of European Unioncountries taking measures to become more digitally independent.
    Germany’s Federal Digital Minister Karsten Wildberger emphasized the need to be more independent of global tech companies during the re:publica internet conference in May. He added that IT companies in the EU have the opportunity to create tech that is based on the region’s values.

    Meanwhile, Bert Hubert, a technical advisor to the Dutch Electoral Council, wrote in February that ‘it is no longer safe to move our governments and societies to US clouds.’ He said that America is no longer a ‘reliable partner,’ making it risky to have the data of European governments and businesses at the mercy of US-based cloud providers.
    Earlier this month, the chief prosecutor of the International Criminal Court, Karim Khan, experienced a disconnection from his Microsoft-based email account, sparking uproar across the region. 
    Speculation quickly arose that the incident was linked to sanctions previously imposed on the ICC by the Trump administration, an assertion Microsoft has denied.
    Earlier this month, the chief prosecutor of the International Criminal Court, Karim Khan, disconnection from his Microsoft-based email account caused an uproar in the region. Some speculated that this was connected to sanctions imposed by Trump against the ICC, which Microsoft denied.
    Weaning the EU Away from US Tech is Possible, But Challenges Lie Ahead
    Change like this doesn’t happen overnight. Just finding, let alone developing, reliable alternatives to tools that have been part of daily workflows for decades, is a massive undertaking.
    It will also take time for users to adapt to these new tools, especially when transitioning to an entirely new ecosystem. In Aarhus, for example, municipal staff initially viewed the shift to open source as a step down from the familiarity and functionality of Microsoft products.
    Overall, these are only temporary hurdles. Momentum is building, with growing calls for digital independence from leaders like Ministers Olsen and Wildberger.
     Initiatives such as the Digital Europe Programme, which seeks to reduce reliance on foreign systems and solutions, further accelerate this push. As a result, the EU’s transition could arrive sooner rather than later

    As technology continues to evolve—from the return of 'dumbphones' to faster and sleeker computers—seasoned tech journalist, Cedric Solidon, continues to dedicate himself to writing stories that inform, empower, and connect with readers across all levels of digital literacy.
    With 20 years of professional writing experience, this University of the Philippines Journalism graduate has carved out a niche as a trusted voice in tech media. Whether he's breaking down the latest advancements in cybersecurity or explaining how silicon-carbon batteries can extend your phone’s battery life, his writing remains rooted in clarity, curiosity, and utility.
    Long before he was writing for Techreport, HP, Citrix, SAP, Globe Telecom, CyberGhost VPN, and ExpressVPN, Cedric's love for technology began at home courtesy of a Nintendo Family Computer and a stack of tech magazines.
    Growing up, his days were often filled with sessions of Contra, Bomberman, Red Alert 2, and the criminally underrated Crusader: No Regret. But gaming wasn't his only gateway to tech. 
    He devoured every T3, PCMag, and PC Gamer issue he could get his hands on, often reading them cover to cover. It wasn’t long before he explored the early web in IRC chatrooms, online forums, and fledgling tech blogs, soaking in every byte of knowledge from the late '90s and early 2000s internet boom.
    That fascination with tech didn’t just stick. It evolved into a full-blown calling.
    After graduating with a degree in Journalism, he began his writing career at the dawn of Web 2.0. What started with small editorial roles and freelance gigs soon grew into a full-fledged career.
    He has since collaborated with global tech leaders, lending his voice to content that bridges technical expertise with everyday usability. He’s also written annual reports for Globe Telecom and consumer-friendly guides for VPN companies like CyberGhost and ExpressVPN, empowering readers to understand the importance of digital privacy.
    His versatility spans not just tech journalism but also technical writing. He once worked with a local tech company developing web and mobile apps for logistics firms, crafting documentation and communication materials that brought together user-friendliness with deep technical understanding. That experience sharpened his ability to break down dense, often jargon-heavy material into content that speaks clearly to both developers and decision-makers.
    At the heart of his work lies a simple belief: technology should feel empowering, not intimidating. Even if the likes of smartphones and AI are now commonplace, he understands that there's still a knowledge gap, especially when it comes to hardware or the real-world benefits of new tools. His writing hopes to help close that gap.
    Cedric’s writing style reflects that mission. It’s friendly without being fluffy and informative without being overwhelming. Whether writing for seasoned IT professionals or casual readers curious about the latest gadgets, he focuses on how a piece of technology can improve our lives, boost our productivity, or make our work more efficient. That human-first approach makes his content feel more like a conversation than a technical manual.
    As his writing career progresses, his passion for tech journalism remains as strong as ever. With the growing need for accessible, responsible tech communication, he sees his role not just as a journalist but as a guide who helps readers navigate a digital world that’s often as confusing as it is exciting.
    From reviewing the latest devices to unpacking global tech trends, Cedric isn’t just reporting on the future; he’s helping to write it.

    View all articles by Cedric Solidon

    Our editorial process

    The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.
    #word #out #danish #ministry #drops
    The Word is Out: Danish Ministry Drops Microsoft, Goes Open Source
    Key Takeaways Meta and Yandex have been found guilty of secretly listening to localhost ports and using them to transfer sensitive data from Android devices. The corporations use Meta Pixel and Yandex Metrica scripts to transfer cookies from browsers to local apps. Using incognito mode or a VPN can’t fully protect users against it. A Meta spokesperson has called this a ‘miscommunication,’ which seems to be an attempt to underplay the situation. Denmark’s Ministry of Digitalization has recently announced that it will leave the Microsoft ecosystem in favor of Linux and other open-source software. Minister Caroline Stage Olsen revealed this in an interview with Politiken, the country’s leading newspaper. According to Olsen, the Ministry plans to switch half of its employees to Linux and LibreOffice by summer, and the rest by fall. The announcement comes after Denmark’s largest cities – Copenhagen and Aarhus – made similar moves earlier this month. Why the Danish Ministry of Digitalization Switched to Open-Source Software The three main reasons Denmark is moving away from Microsoft are costs, politics, and security. In the case of Aarhus, the city was able to slash its annual costs from 800K kroner to just 225K by replacing Microsoft with a German service provider.  The same is a pain point for Copenhagen, which saw its costs on Microsoft balloon from 313M kroner in 2018 to 538M kroner in 2023. It’s also part of a broader move to increase its digital sovereignty. In her LinkedIn post, Olsen further explained that the strategy is not about isolation or digital nationalism, adding that they should not turn their backs completely on global tech companies like Microsoft.  Instead, it’s about avoiding being too dependent on these companies, which could prevent them from acting freely. Then there’s politics. Since his reelection earlier this year, US President Donald Trump has repeatedly threatened to take over Greenland, an autonomous territory of Denmark.  In May, the Danish Foreign Minister Lars Løkke Rasmussen summoned the US ambassador regarding news that US spy agencies have been told to focus on the territory. If the relationship between the two countries continues to erode, Trump can order Microsoft and other US tech companies to cut off Denmark from their services. After all, Microsoft and Facebook’s parent company Meta, have close ties to the US president after contributing M each for his inauguration in January. Denmark Isn’t Alone: Other EU Countries Are Making Similar Moves Denmark is only one of the growing number of European Unioncountries taking measures to become more digitally independent. Germany’s Federal Digital Minister Karsten Wildberger emphasized the need to be more independent of global tech companies during the re:publica internet conference in May. He added that IT companies in the EU have the opportunity to create tech that is based on the region’s values. Meanwhile, Bert Hubert, a technical advisor to the Dutch Electoral Council, wrote in February that ‘it is no longer safe to move our governments and societies to US clouds.’ He said that America is no longer a ‘reliable partner,’ making it risky to have the data of European governments and businesses at the mercy of US-based cloud providers. Earlier this month, the chief prosecutor of the International Criminal Court, Karim Khan, experienced a disconnection from his Microsoft-based email account, sparking uproar across the region.  Speculation quickly arose that the incident was linked to sanctions previously imposed on the ICC by the Trump administration, an assertion Microsoft has denied. Earlier this month, the chief prosecutor of the International Criminal Court, Karim Khan, disconnection from his Microsoft-based email account caused an uproar in the region. Some speculated that this was connected to sanctions imposed by Trump against the ICC, which Microsoft denied. Weaning the EU Away from US Tech is Possible, But Challenges Lie Ahead Change like this doesn’t happen overnight. Just finding, let alone developing, reliable alternatives to tools that have been part of daily workflows for decades, is a massive undertaking. It will also take time for users to adapt to these new tools, especially when transitioning to an entirely new ecosystem. In Aarhus, for example, municipal staff initially viewed the shift to open source as a step down from the familiarity and functionality of Microsoft products. Overall, these are only temporary hurdles. Momentum is building, with growing calls for digital independence from leaders like Ministers Olsen and Wildberger.  Initiatives such as the Digital Europe Programme, which seeks to reduce reliance on foreign systems and solutions, further accelerate this push. As a result, the EU’s transition could arrive sooner rather than later As technology continues to evolve—from the return of 'dumbphones' to faster and sleeker computers—seasoned tech journalist, Cedric Solidon, continues to dedicate himself to writing stories that inform, empower, and connect with readers across all levels of digital literacy. With 20 years of professional writing experience, this University of the Philippines Journalism graduate has carved out a niche as a trusted voice in tech media. Whether he's breaking down the latest advancements in cybersecurity or explaining how silicon-carbon batteries can extend your phone’s battery life, his writing remains rooted in clarity, curiosity, and utility. Long before he was writing for Techreport, HP, Citrix, SAP, Globe Telecom, CyberGhost VPN, and ExpressVPN, Cedric's love for technology began at home courtesy of a Nintendo Family Computer and a stack of tech magazines. Growing up, his days were often filled with sessions of Contra, Bomberman, Red Alert 2, and the criminally underrated Crusader: No Regret. But gaming wasn't his only gateway to tech.  He devoured every T3, PCMag, and PC Gamer issue he could get his hands on, often reading them cover to cover. It wasn’t long before he explored the early web in IRC chatrooms, online forums, and fledgling tech blogs, soaking in every byte of knowledge from the late '90s and early 2000s internet boom. That fascination with tech didn’t just stick. It evolved into a full-blown calling. After graduating with a degree in Journalism, he began his writing career at the dawn of Web 2.0. What started with small editorial roles and freelance gigs soon grew into a full-fledged career. He has since collaborated with global tech leaders, lending his voice to content that bridges technical expertise with everyday usability. He’s also written annual reports for Globe Telecom and consumer-friendly guides for VPN companies like CyberGhost and ExpressVPN, empowering readers to understand the importance of digital privacy. His versatility spans not just tech journalism but also technical writing. He once worked with a local tech company developing web and mobile apps for logistics firms, crafting documentation and communication materials that brought together user-friendliness with deep technical understanding. That experience sharpened his ability to break down dense, often jargon-heavy material into content that speaks clearly to both developers and decision-makers. At the heart of his work lies a simple belief: technology should feel empowering, not intimidating. Even if the likes of smartphones and AI are now commonplace, he understands that there's still a knowledge gap, especially when it comes to hardware or the real-world benefits of new tools. His writing hopes to help close that gap. Cedric’s writing style reflects that mission. It’s friendly without being fluffy and informative without being overwhelming. Whether writing for seasoned IT professionals or casual readers curious about the latest gadgets, he focuses on how a piece of technology can improve our lives, boost our productivity, or make our work more efficient. That human-first approach makes his content feel more like a conversation than a technical manual. As his writing career progresses, his passion for tech journalism remains as strong as ever. With the growing need for accessible, responsible tech communication, he sees his role not just as a journalist but as a guide who helps readers navigate a digital world that’s often as confusing as it is exciting. From reviewing the latest devices to unpacking global tech trends, Cedric isn’t just reporting on the future; he’s helping to write it. View all articles by Cedric Solidon Our editorial process The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors. #word #out #danish #ministry #drops
    TECHREPORT.COM
    The Word is Out: Danish Ministry Drops Microsoft, Goes Open Source
    Key Takeaways Meta and Yandex have been found guilty of secretly listening to localhost ports and using them to transfer sensitive data from Android devices. The corporations use Meta Pixel and Yandex Metrica scripts to transfer cookies from browsers to local apps. Using incognito mode or a VPN can’t fully protect users against it. A Meta spokesperson has called this a ‘miscommunication,’ which seems to be an attempt to underplay the situation. Denmark’s Ministry of Digitalization has recently announced that it will leave the Microsoft ecosystem in favor of Linux and other open-source software. Minister Caroline Stage Olsen revealed this in an interview with Politiken, the country’s leading newspaper. According to Olsen, the Ministry plans to switch half of its employees to Linux and LibreOffice by summer, and the rest by fall. The announcement comes after Denmark’s largest cities – Copenhagen and Aarhus – made similar moves earlier this month. Why the Danish Ministry of Digitalization Switched to Open-Source Software The three main reasons Denmark is moving away from Microsoft are costs, politics, and security. In the case of Aarhus, the city was able to slash its annual costs from 800K kroner to just 225K by replacing Microsoft with a German service provider.  The same is a pain point for Copenhagen, which saw its costs on Microsoft balloon from 313M kroner in 2018 to 538M kroner in 2023. It’s also part of a broader move to increase its digital sovereignty. In her LinkedIn post, Olsen further explained that the strategy is not about isolation or digital nationalism, adding that they should not turn their backs completely on global tech companies like Microsoft.  Instead, it’s about avoiding being too dependent on these companies, which could prevent them from acting freely. Then there’s politics. Since his reelection earlier this year, US President Donald Trump has repeatedly threatened to take over Greenland, an autonomous territory of Denmark.  In May, the Danish Foreign Minister Lars Løkke Rasmussen summoned the US ambassador regarding news that US spy agencies have been told to focus on the territory. If the relationship between the two countries continues to erode, Trump can order Microsoft and other US tech companies to cut off Denmark from their services. After all, Microsoft and Facebook’s parent company Meta, have close ties to the US president after contributing $1M each for his inauguration in January. Denmark Isn’t Alone: Other EU Countries Are Making Similar Moves Denmark is only one of the growing number of European Union (EU) countries taking measures to become more digitally independent. Germany’s Federal Digital Minister Karsten Wildberger emphasized the need to be more independent of global tech companies during the re:publica internet conference in May. He added that IT companies in the EU have the opportunity to create tech that is based on the region’s values. Meanwhile, Bert Hubert, a technical advisor to the Dutch Electoral Council, wrote in February that ‘it is no longer safe to move our governments and societies to US clouds.’ He said that America is no longer a ‘reliable partner,’ making it risky to have the data of European governments and businesses at the mercy of US-based cloud providers. Earlier this month, the chief prosecutor of the International Criminal Court (ICC), Karim Khan, experienced a disconnection from his Microsoft-based email account, sparking uproar across the region.  Speculation quickly arose that the incident was linked to sanctions previously imposed on the ICC by the Trump administration, an assertion Microsoft has denied. Earlier this month, the chief prosecutor of the International Criminal Court (ICC), Karim Khan, disconnection from his Microsoft-based email account caused an uproar in the region. Some speculated that this was connected to sanctions imposed by Trump against the ICC, which Microsoft denied. Weaning the EU Away from US Tech is Possible, But Challenges Lie Ahead Change like this doesn’t happen overnight. Just finding, let alone developing, reliable alternatives to tools that have been part of daily workflows for decades, is a massive undertaking. It will also take time for users to adapt to these new tools, especially when transitioning to an entirely new ecosystem. In Aarhus, for example, municipal staff initially viewed the shift to open source as a step down from the familiarity and functionality of Microsoft products. Overall, these are only temporary hurdles. Momentum is building, with growing calls for digital independence from leaders like Ministers Olsen and Wildberger.  Initiatives such as the Digital Europe Programme, which seeks to reduce reliance on foreign systems and solutions, further accelerate this push. As a result, the EU’s transition could arrive sooner rather than later As technology continues to evolve—from the return of 'dumbphones' to faster and sleeker computers—seasoned tech journalist, Cedric Solidon, continues to dedicate himself to writing stories that inform, empower, and connect with readers across all levels of digital literacy. With 20 years of professional writing experience, this University of the Philippines Journalism graduate has carved out a niche as a trusted voice in tech media. Whether he's breaking down the latest advancements in cybersecurity or explaining how silicon-carbon batteries can extend your phone’s battery life, his writing remains rooted in clarity, curiosity, and utility. Long before he was writing for Techreport, HP, Citrix, SAP, Globe Telecom, CyberGhost VPN, and ExpressVPN, Cedric's love for technology began at home courtesy of a Nintendo Family Computer and a stack of tech magazines. Growing up, his days were often filled with sessions of Contra, Bomberman, Red Alert 2, and the criminally underrated Crusader: No Regret. But gaming wasn't his only gateway to tech.  He devoured every T3, PCMag, and PC Gamer issue he could get his hands on, often reading them cover to cover. It wasn’t long before he explored the early web in IRC chatrooms, online forums, and fledgling tech blogs, soaking in every byte of knowledge from the late '90s and early 2000s internet boom. That fascination with tech didn’t just stick. It evolved into a full-blown calling. After graduating with a degree in Journalism, he began his writing career at the dawn of Web 2.0. What started with small editorial roles and freelance gigs soon grew into a full-fledged career. He has since collaborated with global tech leaders, lending his voice to content that bridges technical expertise with everyday usability. He’s also written annual reports for Globe Telecom and consumer-friendly guides for VPN companies like CyberGhost and ExpressVPN, empowering readers to understand the importance of digital privacy. His versatility spans not just tech journalism but also technical writing. He once worked with a local tech company developing web and mobile apps for logistics firms, crafting documentation and communication materials that brought together user-friendliness with deep technical understanding. That experience sharpened his ability to break down dense, often jargon-heavy material into content that speaks clearly to both developers and decision-makers. At the heart of his work lies a simple belief: technology should feel empowering, not intimidating. Even if the likes of smartphones and AI are now commonplace, he understands that there's still a knowledge gap, especially when it comes to hardware or the real-world benefits of new tools. His writing hopes to help close that gap. Cedric’s writing style reflects that mission. It’s friendly without being fluffy and informative without being overwhelming. Whether writing for seasoned IT professionals or casual readers curious about the latest gadgets, he focuses on how a piece of technology can improve our lives, boost our productivity, or make our work more efficient. That human-first approach makes his content feel more like a conversation than a technical manual. As his writing career progresses, his passion for tech journalism remains as strong as ever. With the growing need for accessible, responsible tech communication, he sees his role not just as a journalist but as a guide who helps readers navigate a digital world that’s often as confusing as it is exciting. From reviewing the latest devices to unpacking global tech trends, Cedric isn’t just reporting on the future; he’s helping to write it. View all articles by Cedric Solidon Our editorial process The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.
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  • Air-Conditioning Can Help the Power Grid instead of Overloading It

    June 13, 20256 min readAir-Conditioning Can Surprisingly Help the Power Grid during Extreme HeatSwitching on air-conditioning during extreme heat doesn’t have to make us feel guilty—it can actually boost power grid reliability and help bring more renewable energy onlineBy Johanna Mathieu & The Conversation US Imagedepotpro/Getty ImagesThe following essay is reprinted with permission from The Conversation, an online publication covering the latest research.As summer arrives, people are turning on air conditioners in most of the U.S. But if you’re like me, you always feel a little guilty about that. Past generations managed without air conditioning – do I really need it? And how bad is it to use all this electricity for cooling in a warming world?If I leave my air conditioner off, I get too hot. But if everyone turns on their air conditioner at the same time, electricity demand spikes, which can force power grid operators to activate some of the most expensive, and dirtiest, power plants. Sometimes those spikes can ask too much of the grid and lead to brownouts or blackouts.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.Research I recently published with a team of scholars makes me feel a little better, though. We have found that it is possible to coordinate the operation of large numbers of home air-conditioning units, balancing supply and demand on the power grid – and without making people endure high temperatures inside their homes.Studies along these lines, using remote control of air conditioners to support the grid, have for many years explored theoretical possibilities like this. However, few approaches have been demonstrated in practice and never for such a high-value application and at this scale. The system we developed not only demonstrated the ability to balance the grid on timescales of seconds, but also proved it was possible to do so without affecting residents’ comfort.The benefits include increasing the reliability of the power grid, which makes it easier for the grid to accept more renewable energy. Our goal is to turn air conditioners from a challenge for the power grid into an asset, supporting a shift away from fossil fuels toward cleaner energy.Adjustable equipmentMy research focuses on batteries, solar panels and electric equipment – such as electric vehicles, water heaters, air conditioners and heat pumps – that can adjust itself to consume different amounts of energy at different times.Originally, the U.S. electric grid was built to transport electricity from large power plants to customers’ homes and businesses. And originally, power plants were large, centralized operations that burned coal or natural gas, or harvested energy from nuclear reactions. These plants were typically always available and could adjust how much power they generated in response to customer demand, so the grid would be balanced between power coming in from producers and being used by consumers.But the grid has changed. There are more renewable energy sources, from which power isn’t always available – like solar panels at night or wind turbines on calm days. And there are the devices and equipment I study. These newer options, called “distributed energy resources,” generate or store energy near where consumers need it – or adjust how much energy they’re using in real time.One aspect of the grid hasn’t changed, though: There’s not much storage built into the system. So every time you turn on a light, for a moment there’s not enough electricity to supply everything that wants it right then: The grid needs a power producer to generate a little more power. And when you turn off a light, there’s a little too much: A power producer needs to ramp down.The way power plants know what real-time power adjustments are needed is by closely monitoring the grid frequency. The goal is to provide electricity at a constant frequency – 60 hertz – at all times. If more power is needed than is being produced, the frequency drops and a power plant boosts output. If there’s too much power being produced, the frequency rises and a power plant slows production a little. These actions, a process called “frequency regulation,” happen in a matter of seconds to keep the grid balanced.This output flexibility, primarily from power plants, is key to keeping the lights on for everyone.Finding new optionsI’m interested in how distributed energy resources can improve flexibility in the grid. They can release more energy, or consume less, to respond to the changing supply or demand, and help balance the grid, ensuring the frequency remains near 60 hertz.Some people fear that doing so might be invasive, giving someone outside your home the ability to control your battery or air conditioner. Therefore, we wanted to see if we could help balance the grid with frequency regulation using home air-conditioning units rather than power plants – without affecting how residents use their appliances or how comfortable they are in their homes.From 2019 to 2023, my group at the University of Michigan tried this approach, in collaboration with researchers at Pecan Street Inc., Los Alamos National Laboratory and the University of California, Berkeley, with funding from the U.S. Department of Energy Advanced Research Projects Agency-Energy.We recruited 100 homeowners in Austin, Texas, to do a real-world test of our system. All the homes had whole-house forced-air cooling systems, which we connected to custom control boards and sensors the owners allowed us to install in their homes. This equipment let us send instructions to the air-conditioning units based on the frequency of the grid.Before I explain how the system worked, I first need to explain how thermostats work. When people set thermostats, they pick a temperature, and the thermostat switches the air-conditioning compressor on and off to maintain the air temperature within a small range around that set point. If the temperature is set at 68 degrees, the thermostat turns the AC on when the temperature is, say, 70, and turns it off when it’s cooled down to, say, 66.Every few seconds, our system slightly changed the timing of air-conditioning compressor switching for some of the 100 air conditioners, causing the units’ aggregate power consumption to change. In this way, our small group of home air conditioners reacted to grid changes the way a power plant would – using more or less energy to balance the grid and keep the frequency near 60 hertz.Moreover, our system was designed to keep home temperatures within the same small temperature range around the set point.Testing the approachWe ran our system in four tests, each lasting one hour. We found two encouraging results.First, the air conditioners were able to provide frequency regulation at least as accurately as a traditional power plant. Therefore, we showed that air conditioners could play a significant role in increasing grid flexibility. But perhaps more importantly – at least in terms of encouraging people to participate in these types of systems – we found that we were able to do so without affecting people’s comfort in their homes.We found that home temperatures did not deviate more than 1.6 Fahrenheit from their set point. Homeowners were allowed to override the controls if they got uncomfortable, but most didn’t. For most tests, we received zero override requests. In the worst case, we received override requests from two of the 100 homes in our test.In practice, this sort of technology could be added to commercially available internet-connected thermostats. In exchange for credits on their energy bills, users could choose to join a service run by the thermostat company, their utility provider or some other third party.Then people could turn on the air conditioning in the summer heat without that pang of guilt, knowing they were helping to make the grid more reliable and more capable of accommodating renewable energy sources – without sacrificing their own comfort in the process.This article was originally published on The Conversation. Read the original article.
    #airconditioning #can #help #power #grid
    Air-Conditioning Can Help the Power Grid instead of Overloading It
    June 13, 20256 min readAir-Conditioning Can Surprisingly Help the Power Grid during Extreme HeatSwitching on air-conditioning during extreme heat doesn’t have to make us feel guilty—it can actually boost power grid reliability and help bring more renewable energy onlineBy Johanna Mathieu & The Conversation US Imagedepotpro/Getty ImagesThe following essay is reprinted with permission from The Conversation, an online publication covering the latest research.As summer arrives, people are turning on air conditioners in most of the U.S. But if you’re like me, you always feel a little guilty about that. Past generations managed without air conditioning – do I really need it? And how bad is it to use all this electricity for cooling in a warming world?If I leave my air conditioner off, I get too hot. But if everyone turns on their air conditioner at the same time, electricity demand spikes, which can force power grid operators to activate some of the most expensive, and dirtiest, power plants. Sometimes those spikes can ask too much of the grid and lead to brownouts or blackouts.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.Research I recently published with a team of scholars makes me feel a little better, though. We have found that it is possible to coordinate the operation of large numbers of home air-conditioning units, balancing supply and demand on the power grid – and without making people endure high temperatures inside their homes.Studies along these lines, using remote control of air conditioners to support the grid, have for many years explored theoretical possibilities like this. However, few approaches have been demonstrated in practice and never for such a high-value application and at this scale. The system we developed not only demonstrated the ability to balance the grid on timescales of seconds, but also proved it was possible to do so without affecting residents’ comfort.The benefits include increasing the reliability of the power grid, which makes it easier for the grid to accept more renewable energy. Our goal is to turn air conditioners from a challenge for the power grid into an asset, supporting a shift away from fossil fuels toward cleaner energy.Adjustable equipmentMy research focuses on batteries, solar panels and electric equipment – such as electric vehicles, water heaters, air conditioners and heat pumps – that can adjust itself to consume different amounts of energy at different times.Originally, the U.S. electric grid was built to transport electricity from large power plants to customers’ homes and businesses. And originally, power plants were large, centralized operations that burned coal or natural gas, or harvested energy from nuclear reactions. These plants were typically always available and could adjust how much power they generated in response to customer demand, so the grid would be balanced between power coming in from producers and being used by consumers.But the grid has changed. There are more renewable energy sources, from which power isn’t always available – like solar panels at night or wind turbines on calm days. And there are the devices and equipment I study. These newer options, called “distributed energy resources,” generate or store energy near where consumers need it – or adjust how much energy they’re using in real time.One aspect of the grid hasn’t changed, though: There’s not much storage built into the system. So every time you turn on a light, for a moment there’s not enough electricity to supply everything that wants it right then: The grid needs a power producer to generate a little more power. And when you turn off a light, there’s a little too much: A power producer needs to ramp down.The way power plants know what real-time power adjustments are needed is by closely monitoring the grid frequency. The goal is to provide electricity at a constant frequency – 60 hertz – at all times. If more power is needed than is being produced, the frequency drops and a power plant boosts output. If there’s too much power being produced, the frequency rises and a power plant slows production a little. These actions, a process called “frequency regulation,” happen in a matter of seconds to keep the grid balanced.This output flexibility, primarily from power plants, is key to keeping the lights on for everyone.Finding new optionsI’m interested in how distributed energy resources can improve flexibility in the grid. They can release more energy, or consume less, to respond to the changing supply or demand, and help balance the grid, ensuring the frequency remains near 60 hertz.Some people fear that doing so might be invasive, giving someone outside your home the ability to control your battery or air conditioner. Therefore, we wanted to see if we could help balance the grid with frequency regulation using home air-conditioning units rather than power plants – without affecting how residents use their appliances or how comfortable they are in their homes.From 2019 to 2023, my group at the University of Michigan tried this approach, in collaboration with researchers at Pecan Street Inc., Los Alamos National Laboratory and the University of California, Berkeley, with funding from the U.S. Department of Energy Advanced Research Projects Agency-Energy.We recruited 100 homeowners in Austin, Texas, to do a real-world test of our system. All the homes had whole-house forced-air cooling systems, which we connected to custom control boards and sensors the owners allowed us to install in their homes. This equipment let us send instructions to the air-conditioning units based on the frequency of the grid.Before I explain how the system worked, I first need to explain how thermostats work. When people set thermostats, they pick a temperature, and the thermostat switches the air-conditioning compressor on and off to maintain the air temperature within a small range around that set point. If the temperature is set at 68 degrees, the thermostat turns the AC on when the temperature is, say, 70, and turns it off when it’s cooled down to, say, 66.Every few seconds, our system slightly changed the timing of air-conditioning compressor switching for some of the 100 air conditioners, causing the units’ aggregate power consumption to change. In this way, our small group of home air conditioners reacted to grid changes the way a power plant would – using more or less energy to balance the grid and keep the frequency near 60 hertz.Moreover, our system was designed to keep home temperatures within the same small temperature range around the set point.Testing the approachWe ran our system in four tests, each lasting one hour. We found two encouraging results.First, the air conditioners were able to provide frequency regulation at least as accurately as a traditional power plant. Therefore, we showed that air conditioners could play a significant role in increasing grid flexibility. But perhaps more importantly – at least in terms of encouraging people to participate in these types of systems – we found that we were able to do so without affecting people’s comfort in their homes.We found that home temperatures did not deviate more than 1.6 Fahrenheit from their set point. Homeowners were allowed to override the controls if they got uncomfortable, but most didn’t. For most tests, we received zero override requests. In the worst case, we received override requests from two of the 100 homes in our test.In practice, this sort of technology could be added to commercially available internet-connected thermostats. In exchange for credits on their energy bills, users could choose to join a service run by the thermostat company, their utility provider or some other third party.Then people could turn on the air conditioning in the summer heat without that pang of guilt, knowing they were helping to make the grid more reliable and more capable of accommodating renewable energy sources – without sacrificing their own comfort in the process.This article was originally published on The Conversation. Read the original article. #airconditioning #can #help #power #grid
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    Air-Conditioning Can Help the Power Grid instead of Overloading It
    June 13, 20256 min readAir-Conditioning Can Surprisingly Help the Power Grid during Extreme HeatSwitching on air-conditioning during extreme heat doesn’t have to make us feel guilty—it can actually boost power grid reliability and help bring more renewable energy onlineBy Johanna Mathieu & The Conversation US Imagedepotpro/Getty ImagesThe following essay is reprinted with permission from The Conversation, an online publication covering the latest research.As summer arrives, people are turning on air conditioners in most of the U.S. But if you’re like me, you always feel a little guilty about that. Past generations managed without air conditioning – do I really need it? And how bad is it to use all this electricity for cooling in a warming world?If I leave my air conditioner off, I get too hot. But if everyone turns on their air conditioner at the same time, electricity demand spikes, which can force power grid operators to activate some of the most expensive, and dirtiest, power plants. Sometimes those spikes can ask too much of the grid and lead to brownouts or blackouts.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.Research I recently published with a team of scholars makes me feel a little better, though. We have found that it is possible to coordinate the operation of large numbers of home air-conditioning units, balancing supply and demand on the power grid – and without making people endure high temperatures inside their homes.Studies along these lines, using remote control of air conditioners to support the grid, have for many years explored theoretical possibilities like this. However, few approaches have been demonstrated in practice and never for such a high-value application and at this scale. The system we developed not only demonstrated the ability to balance the grid on timescales of seconds, but also proved it was possible to do so without affecting residents’ comfort.The benefits include increasing the reliability of the power grid, which makes it easier for the grid to accept more renewable energy. Our goal is to turn air conditioners from a challenge for the power grid into an asset, supporting a shift away from fossil fuels toward cleaner energy.Adjustable equipmentMy research focuses on batteries, solar panels and electric equipment – such as electric vehicles, water heaters, air conditioners and heat pumps – that can adjust itself to consume different amounts of energy at different times.Originally, the U.S. electric grid was built to transport electricity from large power plants to customers’ homes and businesses. And originally, power plants were large, centralized operations that burned coal or natural gas, or harvested energy from nuclear reactions. These plants were typically always available and could adjust how much power they generated in response to customer demand, so the grid would be balanced between power coming in from producers and being used by consumers.But the grid has changed. There are more renewable energy sources, from which power isn’t always available – like solar panels at night or wind turbines on calm days. And there are the devices and equipment I study. These newer options, called “distributed energy resources,” generate or store energy near where consumers need it – or adjust how much energy they’re using in real time.One aspect of the grid hasn’t changed, though: There’s not much storage built into the system. So every time you turn on a light, for a moment there’s not enough electricity to supply everything that wants it right then: The grid needs a power producer to generate a little more power. And when you turn off a light, there’s a little too much: A power producer needs to ramp down.The way power plants know what real-time power adjustments are needed is by closely monitoring the grid frequency. The goal is to provide electricity at a constant frequency – 60 hertz – at all times. If more power is needed than is being produced, the frequency drops and a power plant boosts output. If there’s too much power being produced, the frequency rises and a power plant slows production a little. These actions, a process called “frequency regulation,” happen in a matter of seconds to keep the grid balanced.This output flexibility, primarily from power plants, is key to keeping the lights on for everyone.Finding new optionsI’m interested in how distributed energy resources can improve flexibility in the grid. They can release more energy, or consume less, to respond to the changing supply or demand, and help balance the grid, ensuring the frequency remains near 60 hertz.Some people fear that doing so might be invasive, giving someone outside your home the ability to control your battery or air conditioner. Therefore, we wanted to see if we could help balance the grid with frequency regulation using home air-conditioning units rather than power plants – without affecting how residents use their appliances or how comfortable they are in their homes.From 2019 to 2023, my group at the University of Michigan tried this approach, in collaboration with researchers at Pecan Street Inc., Los Alamos National Laboratory and the University of California, Berkeley, with funding from the U.S. Department of Energy Advanced Research Projects Agency-Energy.We recruited 100 homeowners in Austin, Texas, to do a real-world test of our system. All the homes had whole-house forced-air cooling systems, which we connected to custom control boards and sensors the owners allowed us to install in their homes. This equipment let us send instructions to the air-conditioning units based on the frequency of the grid.Before I explain how the system worked, I first need to explain how thermostats work. When people set thermostats, they pick a temperature, and the thermostat switches the air-conditioning compressor on and off to maintain the air temperature within a small range around that set point. If the temperature is set at 68 degrees, the thermostat turns the AC on when the temperature is, say, 70, and turns it off when it’s cooled down to, say, 66.Every few seconds, our system slightly changed the timing of air-conditioning compressor switching for some of the 100 air conditioners, causing the units’ aggregate power consumption to change. In this way, our small group of home air conditioners reacted to grid changes the way a power plant would – using more or less energy to balance the grid and keep the frequency near 60 hertz.Moreover, our system was designed to keep home temperatures within the same small temperature range around the set point.Testing the approachWe ran our system in four tests, each lasting one hour. We found two encouraging results.First, the air conditioners were able to provide frequency regulation at least as accurately as a traditional power plant. Therefore, we showed that air conditioners could play a significant role in increasing grid flexibility. But perhaps more importantly – at least in terms of encouraging people to participate in these types of systems – we found that we were able to do so without affecting people’s comfort in their homes.We found that home temperatures did not deviate more than 1.6 Fahrenheit from their set point. Homeowners were allowed to override the controls if they got uncomfortable, but most didn’t. For most tests, we received zero override requests. In the worst case, we received override requests from two of the 100 homes in our test.In practice, this sort of technology could be added to commercially available internet-connected thermostats. In exchange for credits on their energy bills, users could choose to join a service run by the thermostat company, their utility provider or some other third party.Then people could turn on the air conditioning in the summer heat without that pang of guilt, knowing they were helping to make the grid more reliable and more capable of accommodating renewable energy sources – without sacrificing their own comfort in the process.This article was originally published on The Conversation. Read the original article.
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  • The Best Hidden-Gem Etsy Shops for Fans of Farmhouse Style

    Becky Luigart-Stayner for Country LivingCountry Living editors select each product featured. If you buy from a link, we may earn a commission. Why Trust Us?Like a well-made quilt, a classic farmhouse aesthetic comes together gradually—a little bit of this, a touch of that. Each addition is purposeful and personal—and isn’t that what home is all about, really? If this type of slowed-down style speaks to you, you're probably already well aware that Etsy is a treasure trove of finds both new and old to fit your timeless farmhouse aesthetic. But with more than eight million active sellers on its marketplace, sometimes the possibilities—vintage feed sacks! primitive pie safes! galvanized grain scoops!—can quickly go from enticing to overwhelming.To better guide your search for the finest farmhouse furnishings, we’ve gathered a go-to list of editor-and designer-beloved Etsy shops which, time and again, turn out hardworking, homespun pieces of heirloom quality. From beautiful antique bureaus to hand-block-printed table linens, the character-rich wares from these sellers will help you design the farmhouse of your dreams, piece by precious piece. Related Stories For Antique AmericanaAcorn and Alice Every good old-fashioned farmhouse could use some traditional Americana to set the tone, and this Pennsylvania salvage shop offers rustic touches loaded with authentic antique allure. Aged wooden wares abound, as well as a grab bag of cotton and burlap feed sacks, perfect for framing as sets or crafting into footstool covers or throw pillows. For French Country TextilesForest and LinenThere’s nothing quite like breezy natural fabrics to make you want to throw open all the windows and let that country air in while the pie cools. Unfussy and lightweight, the hand-crafted curtains, bedding, and table linens from these Lithuanian textile experts have a classic understated quality that would be right at home in the coziest guest room or most bustling kitchen. Warm, welcoming hues range from marigold yellow to cornflower blue, but soft gingham checkers and timeless French ticking feel especially farm-fresh. Our current favorite? These cherry-striped country cafe curtains. Becky Luigart-Stayner for Country LivingVintage red torchons feel right at home in a farmhouse kitchenFor Rustic RugsOld New HouseWhether or not you’re lucky enough to have gorgeous wide-plank floors, an antique area rug or runner can work wonders for giving a room instant character and warmth. This fifth-generation family-run retailer specializes in importing heirloom hand-knotted carpets dating back to the 1800s, with a focus on traditional designs from the masters in Turkey, India, Persia, and more. Their vast variety of sizes and styles offers something for every aesthetic, with one-of-a-kind patterns ranging from distressed neutrals to chain-stitched florals to ornate arabesques. For Pillows and ProvisionsHabitation BohemeIn true farmhouse fashion, this Indiana shop has curated an enticing blend of handcrafted and vintage homewares that work effortlessly well together. A line of cozy hand-stitched linen pillow coverssits prettily alongside a mix of found objects, from patinated brass candlesticks and etched cloisonné vases to sturdy stoneware crockery and woven wicker baskets. For Elegant Everyday DishwareConvivial ProductionSimple, yet undeniably stunning, the handcrafted dinnerware from this Missouri-based ceramist is designed with durability in mind. Produced in a single, time-tested shade of ivory white glaze, these practical stoneware cups, bowls, and plates make the perfect place settings for lively farm-to-table feasts with friends and family. Beautifully balancing softness and heft, each dish is meant to feel comfortable when being held and passed, but also to look attractive when stacked upon open shelving. For English Country Antiques1100 West Co.This Illinois antiques shop is stocked with all manner of versatile vintage vessels culled from the English countryside, from massive stoneware crocks to charming little escargot pots. Their collection of neutral containers can be adapted for nearly any provincial purpose, but we especially love their assortment of old advertising—from toothpaste pots to marmalade jars and ginger beer bottles galore—for a nice little nod to the quintessential country practice of repurposing what you’ve got. Brian Woodcock/Country LivingPretty English ironstone will always have our heart.For a Cozy GlowOlde Brick LightingConstructed by hand from cord to shade, the vintage-inspired lighting produced by this Pennsylvania retailer is a tribute to the iconic quality and character of old American fixtures. Nostalgic design elements include hand-blown glassand finishes ranging from matte black to brushed nickel and antique brass. To create an authentic farmhouse ambiance, check out their gooseneck sconces, enameled red and blue barn lights, and milky white striped schoolhouse flush mounts. For Enduring ArtifactsThrough the PortholeThe weathered, artisan-made wares curated by this California husband-and-wife duo have been hand-selected from around the globe for their time-etched character. From gorgeous gray-black terracotta vases and rust-colored Turkish clay pots to patinated brass cow bells and rustic reclaimed elm stools, each item is a testament to the lasting beauty of classic materials, with storied sun-bleaching and scratches befitting the most beloved, lived-in rooms. For Winsome Wall ArtEugenia Ciotola ArtThrough graceful brushstrokes and textural swirls of paint, Maryland-based artist Eugenia Ciotola has captured the natural joy of a life that’s simple and sweet. Her pieces celebrate quiet scenes of bucolic beauty, from billowing bouquets of peonies to stoic red barns sitting in fields of wavy green. For a parlor gallery or gathering space, we gravitate toward her original oils on canvas—an impasto still life, perhaps, or a plainly frocked maiden carrying a bountiful bowl of lemons—while her stately farm animal portraitswould look lovely in a child’s nursery.For Time-Tested Storage SolutionsMaterials DivisionFunction is forefront for this farmhouse supplier operating out of New York, whose specialized selection of vintage provisions have lived out dutiful lives of purpose. Standouts include a curated offering of trusty antique tool boxes and sturdy steel-clad trunks whose rugged patina tells the story of many-a household project. Meanwhile, a hardworking mix of industrial wire and woven wood gathering baskets sits handsomely alongside heavy-duty galvanized garbage bins and antique fireplace andirons.For Pastoral PrimitivesComfort Work RoomFull of history and heritage, the old, hand-fabricated furnishings and primitive wooden tools in this unique Ukrainian antique shop are rural remnants of simpler times gone by. Quaint kitchen staples like chippy chiseled spoons, scoops, and cutting boards make an accessible entry point for the casual collector, while scuffed up dough troughs, butter churns, washboards, and barrels are highly desirable conversation pieces for any antique enthusiast who’s dedicated to authentic detail. Becky Luigart-Stayner for Country LivingAntique washboards make for on-theme wall art in a laundry roomFor Heirloom-Quality CoverletsBluegrass QuiltsNo layered farmhouse look would be complete without the homey, tactile touch of a hand-pieced quilt or two draped intentionally about the room. From harvest-hued sawtooth stars to playful patchwork pinwheels, each exquisite blanket from this Kentucky-based artisan is slow-crafted in traditional fashion from 100% cotton materials, and can even be custom stitched from scratch to match your personal color palette and decorative purpose. For a classic country aesthetic, try a log cabin, double diamond, or star patch pattern. For Hand-Crafted GiftsSelselaFeaturing a busy barnyard’s worth of plucky chickens, cuddly sheep, and happy little Holstein cows, this Illinois woodworker’s whimsical line of farm figurines and other giftable goodiesis chock-full of hand-carved charm. Crafted from 100% recycled birch and painted in loving detail, each creature has a deliberately rough-hewn look and feel worthy of any cozy and collected home. For Open-Concept CabinetryFolkhausA hallmark of many modern farmhouses, open-concept shelving has become a stylish way to show that the practical wares you use everyday are the same ones you’re proud to put on display. With their signature line of bracketed wall shelves, Shaker-style peg shelves, and raw steel kitchen rails, the team at Folkhaus has created a range of open storage solutions that beautifully balances elevated design and rustic utility. Rounding out their collection is a selection of open-shelved accent pieces like bookcases, benches, and console tables—each crafted from character-rich kiln-dried timber and finished in your choice of stain.Related StoryFor Antique Farmhouse FurnitureCottage Treasures LVThe foundation of a well-furnished farmhouse often begins with a single prized piece. Whether it’s a slant-front desk, a primitive jelly cabinet, or a punched-tin pie safe, this established New York-based dealer has a knack for sourcing vintage treasures with the personality and presence to anchor an entire space. Distressed cupboards and cabinets may be their bread and butterbut you’ll also find a robust roundup of weathered farm tables, Windsor chairs, and blanket chests—and currently, even a rare 1500s English bench. For Lively Table LinensMoontea StudioAs any devotee of slow decorating knows, sometimes it’s the little details that really bring a look home. For a spot of cheer along with your afternoon tea, we love the hand-stamped table linens from this Washington-based printmaker, which put a peppy, modern spin on farm-fresh produce. Patterned with lush illustrations of bright red tomatoes, crisp green apples, and golden sunflowers—then neatly finished with a color-coordinated hand-stitched trim—each tea towel, placemat, and napkin pays homage to the hours we spend doting over our gardens. For Traditional TransferwarePrior TimeThere’s lots to love about this Massachusetts antiques shop, which admittedly skews slightly cottagecorebut the standout, for us, is the seller’s superior selection of dinner and serving ware. In addition to a lovely lot of mottled white ironstone platters and pitchers, you’ll find a curated mix of Ridgeway and Wedgwood transferware dishes in not only classic cobalt blue, but beautiful browns, greens, and purples, too.Becky Luigart-Stayner for Country LivingPretty brown transferware could be yours with one quick "add to cart."For Folk Art for Your FloorsKinFolk ArtworkDesigned by a West Virginia watercolor and oils artist with a penchant for painting the past, these silky chenille floor mats feature an original cast of colonial characters and folksy scenes modeled after heirloom textiles from the 18th and 19th centuries. Expect lots of early American and patriotic motifs, including old-fashioned flags, Pennsylvania Dutch fraktur, equestrian vignettes, and colonial house samplers—each made to mimic a vintage hooked rug for that cozy, homespun feeling.For Historical ReproductionsSchooner Bay Co.Even in the most painstakingly appointed interior, buying antique originals isn’t always an option. And that’s where this trusted Pennsylvania-based retailer for historical reproductions comes in. Offering a colossal collection of framed art prints, decorative trays, and brass objects, these connoisseurs of the classics have decor for every old-timey aesthetic, whether it’s fox hunt prints for your cabin, Dutch landscapes for your cottage, or primitive animal portraits for your farmstead.For General Store StaplesFarmhouse EclecticsHand-plucked from New England antique shops, estate sales, and auctions, the salvaged sundries from this Massachusetts-based supplierare the type you might spy in an old country store—wooden crates emblazoned with the names of local dairies, antique apple baskets, seed displays, signs, and scales. Whether you’re setting up your farmstand or styling your entryway, you’ll have plenty of storage options and authentic accents to pick from here. Becky Luigart-Stayner for Country LivingSo many food scales, so little time.Related StoriesJackie BuddieJackie Buddie is a freelance writer with more than a decade of editorial experience covering lifestyle topics including home decor how-tos, fashion trend deep dives, seasonal gift guides, and in-depth profiles of artists and creatives around the globe. She holds a degree in journalism from the University of North Carolina at Chapel Hill and received her M.F.A. in creative writing from Boston University. Jackie is, among other things, a collector of curiosities, Catskills land caretaker, dabbling DIYer, day hiker, and mom. She lives in the hills of Bovina, New York, with her family and her sweet-as-pie rescue dog.
    #best #hiddengem #etsy #shops #fans
    The Best Hidden-Gem Etsy Shops for Fans of Farmhouse Style
    Becky Luigart-Stayner for Country LivingCountry Living editors select each product featured. If you buy from a link, we may earn a commission. Why Trust Us?Like a well-made quilt, a classic farmhouse aesthetic comes together gradually—a little bit of this, a touch of that. Each addition is purposeful and personal—and isn’t that what home is all about, really? If this type of slowed-down style speaks to you, you're probably already well aware that Etsy is a treasure trove of finds both new and old to fit your timeless farmhouse aesthetic. But with more than eight million active sellers on its marketplace, sometimes the possibilities—vintage feed sacks! primitive pie safes! galvanized grain scoops!—can quickly go from enticing to overwhelming.To better guide your search for the finest farmhouse furnishings, we’ve gathered a go-to list of editor-and designer-beloved Etsy shops which, time and again, turn out hardworking, homespun pieces of heirloom quality. From beautiful antique bureaus to hand-block-printed table linens, the character-rich wares from these sellers will help you design the farmhouse of your dreams, piece by precious piece. Related Stories For Antique AmericanaAcorn and Alice Every good old-fashioned farmhouse could use some traditional Americana to set the tone, and this Pennsylvania salvage shop offers rustic touches loaded with authentic antique allure. Aged wooden wares abound, as well as a grab bag of cotton and burlap feed sacks, perfect for framing as sets or crafting into footstool covers or throw pillows. For French Country TextilesForest and LinenThere’s nothing quite like breezy natural fabrics to make you want to throw open all the windows and let that country air in while the pie cools. Unfussy and lightweight, the hand-crafted curtains, bedding, and table linens from these Lithuanian textile experts have a classic understated quality that would be right at home in the coziest guest room or most bustling kitchen. Warm, welcoming hues range from marigold yellow to cornflower blue, but soft gingham checkers and timeless French ticking feel especially farm-fresh. Our current favorite? These cherry-striped country cafe curtains. Becky Luigart-Stayner for Country LivingVintage red torchons feel right at home in a farmhouse kitchenFor Rustic RugsOld New HouseWhether or not you’re lucky enough to have gorgeous wide-plank floors, an antique area rug or runner can work wonders for giving a room instant character and warmth. This fifth-generation family-run retailer specializes in importing heirloom hand-knotted carpets dating back to the 1800s, with a focus on traditional designs from the masters in Turkey, India, Persia, and more. Their vast variety of sizes and styles offers something for every aesthetic, with one-of-a-kind patterns ranging from distressed neutrals to chain-stitched florals to ornate arabesques. For Pillows and ProvisionsHabitation BohemeIn true farmhouse fashion, this Indiana shop has curated an enticing blend of handcrafted and vintage homewares that work effortlessly well together. A line of cozy hand-stitched linen pillow coverssits prettily alongside a mix of found objects, from patinated brass candlesticks and etched cloisonné vases to sturdy stoneware crockery and woven wicker baskets. For Elegant Everyday DishwareConvivial ProductionSimple, yet undeniably stunning, the handcrafted dinnerware from this Missouri-based ceramist is designed with durability in mind. Produced in a single, time-tested shade of ivory white glaze, these practical stoneware cups, bowls, and plates make the perfect place settings for lively farm-to-table feasts with friends and family. Beautifully balancing softness and heft, each dish is meant to feel comfortable when being held and passed, but also to look attractive when stacked upon open shelving. For English Country Antiques1100 West Co.This Illinois antiques shop is stocked with all manner of versatile vintage vessels culled from the English countryside, from massive stoneware crocks to charming little escargot pots. Their collection of neutral containers can be adapted for nearly any provincial purpose, but we especially love their assortment of old advertising—from toothpaste pots to marmalade jars and ginger beer bottles galore—for a nice little nod to the quintessential country practice of repurposing what you’ve got. Brian Woodcock/Country LivingPretty English ironstone will always have our heart.For a Cozy GlowOlde Brick LightingConstructed by hand from cord to shade, the vintage-inspired lighting produced by this Pennsylvania retailer is a tribute to the iconic quality and character of old American fixtures. Nostalgic design elements include hand-blown glassand finishes ranging from matte black to brushed nickel and antique brass. To create an authentic farmhouse ambiance, check out their gooseneck sconces, enameled red and blue barn lights, and milky white striped schoolhouse flush mounts. For Enduring ArtifactsThrough the PortholeThe weathered, artisan-made wares curated by this California husband-and-wife duo have been hand-selected from around the globe for their time-etched character. From gorgeous gray-black terracotta vases and rust-colored Turkish clay pots to patinated brass cow bells and rustic reclaimed elm stools, each item is a testament to the lasting beauty of classic materials, with storied sun-bleaching and scratches befitting the most beloved, lived-in rooms. For Winsome Wall ArtEugenia Ciotola ArtThrough graceful brushstrokes and textural swirls of paint, Maryland-based artist Eugenia Ciotola has captured the natural joy of a life that’s simple and sweet. Her pieces celebrate quiet scenes of bucolic beauty, from billowing bouquets of peonies to stoic red barns sitting in fields of wavy green. For a parlor gallery or gathering space, we gravitate toward her original oils on canvas—an impasto still life, perhaps, or a plainly frocked maiden carrying a bountiful bowl of lemons—while her stately farm animal portraitswould look lovely in a child’s nursery.For Time-Tested Storage SolutionsMaterials DivisionFunction is forefront for this farmhouse supplier operating out of New York, whose specialized selection of vintage provisions have lived out dutiful lives of purpose. Standouts include a curated offering of trusty antique tool boxes and sturdy steel-clad trunks whose rugged patina tells the story of many-a household project. Meanwhile, a hardworking mix of industrial wire and woven wood gathering baskets sits handsomely alongside heavy-duty galvanized garbage bins and antique fireplace andirons.For Pastoral PrimitivesComfort Work RoomFull of history and heritage, the old, hand-fabricated furnishings and primitive wooden tools in this unique Ukrainian antique shop are rural remnants of simpler times gone by. Quaint kitchen staples like chippy chiseled spoons, scoops, and cutting boards make an accessible entry point for the casual collector, while scuffed up dough troughs, butter churns, washboards, and barrels are highly desirable conversation pieces for any antique enthusiast who’s dedicated to authentic detail. Becky Luigart-Stayner for Country LivingAntique washboards make for on-theme wall art in a laundry roomFor Heirloom-Quality CoverletsBluegrass QuiltsNo layered farmhouse look would be complete without the homey, tactile touch of a hand-pieced quilt or two draped intentionally about the room. From harvest-hued sawtooth stars to playful patchwork pinwheels, each exquisite blanket from this Kentucky-based artisan is slow-crafted in traditional fashion from 100% cotton materials, and can even be custom stitched from scratch to match your personal color palette and decorative purpose. For a classic country aesthetic, try a log cabin, double diamond, or star patch pattern. For Hand-Crafted GiftsSelselaFeaturing a busy barnyard’s worth of plucky chickens, cuddly sheep, and happy little Holstein cows, this Illinois woodworker’s whimsical line of farm figurines and other giftable goodiesis chock-full of hand-carved charm. Crafted from 100% recycled birch and painted in loving detail, each creature has a deliberately rough-hewn look and feel worthy of any cozy and collected home. For Open-Concept CabinetryFolkhausA hallmark of many modern farmhouses, open-concept shelving has become a stylish way to show that the practical wares you use everyday are the same ones you’re proud to put on display. With their signature line of bracketed wall shelves, Shaker-style peg shelves, and raw steel kitchen rails, the team at Folkhaus has created a range of open storage solutions that beautifully balances elevated design and rustic utility. Rounding out their collection is a selection of open-shelved accent pieces like bookcases, benches, and console tables—each crafted from character-rich kiln-dried timber and finished in your choice of stain.Related StoryFor Antique Farmhouse FurnitureCottage Treasures LVThe foundation of a well-furnished farmhouse often begins with a single prized piece. Whether it’s a slant-front desk, a primitive jelly cabinet, or a punched-tin pie safe, this established New York-based dealer has a knack for sourcing vintage treasures with the personality and presence to anchor an entire space. Distressed cupboards and cabinets may be their bread and butterbut you’ll also find a robust roundup of weathered farm tables, Windsor chairs, and blanket chests—and currently, even a rare 1500s English bench. For Lively Table LinensMoontea StudioAs any devotee of slow decorating knows, sometimes it’s the little details that really bring a look home. For a spot of cheer along with your afternoon tea, we love the hand-stamped table linens from this Washington-based printmaker, which put a peppy, modern spin on farm-fresh produce. Patterned with lush illustrations of bright red tomatoes, crisp green apples, and golden sunflowers—then neatly finished with a color-coordinated hand-stitched trim—each tea towel, placemat, and napkin pays homage to the hours we spend doting over our gardens. For Traditional TransferwarePrior TimeThere’s lots to love about this Massachusetts antiques shop, which admittedly skews slightly cottagecorebut the standout, for us, is the seller’s superior selection of dinner and serving ware. In addition to a lovely lot of mottled white ironstone platters and pitchers, you’ll find a curated mix of Ridgeway and Wedgwood transferware dishes in not only classic cobalt blue, but beautiful browns, greens, and purples, too.Becky Luigart-Stayner for Country LivingPretty brown transferware could be yours with one quick "add to cart."For Folk Art for Your FloorsKinFolk ArtworkDesigned by a West Virginia watercolor and oils artist with a penchant for painting the past, these silky chenille floor mats feature an original cast of colonial characters and folksy scenes modeled after heirloom textiles from the 18th and 19th centuries. Expect lots of early American and patriotic motifs, including old-fashioned flags, Pennsylvania Dutch fraktur, equestrian vignettes, and colonial house samplers—each made to mimic a vintage hooked rug for that cozy, homespun feeling.For Historical ReproductionsSchooner Bay Co.Even in the most painstakingly appointed interior, buying antique originals isn’t always an option. And that’s where this trusted Pennsylvania-based retailer for historical reproductions comes in. Offering a colossal collection of framed art prints, decorative trays, and brass objects, these connoisseurs of the classics have decor for every old-timey aesthetic, whether it’s fox hunt prints for your cabin, Dutch landscapes for your cottage, or primitive animal portraits for your farmstead.For General Store StaplesFarmhouse EclecticsHand-plucked from New England antique shops, estate sales, and auctions, the salvaged sundries from this Massachusetts-based supplierare the type you might spy in an old country store—wooden crates emblazoned with the names of local dairies, antique apple baskets, seed displays, signs, and scales. Whether you’re setting up your farmstand or styling your entryway, you’ll have plenty of storage options and authentic accents to pick from here. Becky Luigart-Stayner for Country LivingSo many food scales, so little time.Related StoriesJackie BuddieJackie Buddie is a freelance writer with more than a decade of editorial experience covering lifestyle topics including home decor how-tos, fashion trend deep dives, seasonal gift guides, and in-depth profiles of artists and creatives around the globe. She holds a degree in journalism from the University of North Carolina at Chapel Hill and received her M.F.A. in creative writing from Boston University. Jackie is, among other things, a collector of curiosities, Catskills land caretaker, dabbling DIYer, day hiker, and mom. She lives in the hills of Bovina, New York, with her family and her sweet-as-pie rescue dog. #best #hiddengem #etsy #shops #fans
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    The Best Hidden-Gem Etsy Shops for Fans of Farmhouse Style
    Becky Luigart-Stayner for Country LivingCountry Living editors select each product featured. If you buy from a link, we may earn a commission. Why Trust Us?Like a well-made quilt, a classic farmhouse aesthetic comes together gradually—a little bit of this, a touch of that. Each addition is purposeful and personal—and isn’t that what home is all about, really? If this type of slowed-down style speaks to you, you're probably already well aware that Etsy is a treasure trove of finds both new and old to fit your timeless farmhouse aesthetic. But with more than eight million active sellers on its marketplace, sometimes the possibilities—vintage feed sacks! primitive pie safes! galvanized grain scoops!—can quickly go from enticing to overwhelming.To better guide your search for the finest farmhouse furnishings, we’ve gathered a go-to list of editor-and designer-beloved Etsy shops which, time and again, turn out hardworking, homespun pieces of heirloom quality. From beautiful antique bureaus to hand-block-printed table linens, the character-rich wares from these sellers will help you design the farmhouse of your dreams, piece by precious piece. Related Stories For Antique AmericanaAcorn and Alice Every good old-fashioned farmhouse could use some traditional Americana to set the tone, and this Pennsylvania salvage shop offers rustic touches loaded with authentic antique allure. Aged wooden wares abound (think vintage milk crates, orchard fruit baskets, and berry boxes), as well as a grab bag of cotton and burlap feed sacks, perfect for framing as sets or crafting into footstool covers or throw pillows. For French Country TextilesForest and LinenThere’s nothing quite like breezy natural fabrics to make you want to throw open all the windows and let that country air in while the pie cools. Unfussy and lightweight, the hand-crafted curtains, bedding, and table linens from these Lithuanian textile experts have a classic understated quality that would be right at home in the coziest guest room or most bustling kitchen. Warm, welcoming hues range from marigold yellow to cornflower blue, but soft gingham checkers and timeless French ticking feel especially farm-fresh. Our current favorite? These cherry-striped country cafe curtains. Becky Luigart-Stayner for Country LivingVintage red torchons feel right at home in a farmhouse kitchenFor Rustic RugsOld New HouseWhether or not you’re lucky enough to have gorgeous wide-plank floors, an antique area rug or runner can work wonders for giving a room instant character and warmth. This fifth-generation family-run retailer specializes in importing heirloom hand-knotted carpets dating back to the 1800s, with a focus on traditional designs from the masters in Turkey, India, Persia, and more. Their vast variety of sizes and styles offers something for every aesthetic, with one-of-a-kind patterns ranging from distressed neutrals to chain-stitched florals to ornate arabesques. For Pillows and ProvisionsHabitation BohemeIn true farmhouse fashion, this Indiana shop has curated an enticing blend of handcrafted and vintage homewares that work effortlessly well together. A line of cozy hand-stitched linen pillow covers (patterned with everything from block-printed blossoms to provincial pinstripes) sits prettily alongside a mix of found objects, from patinated brass candlesticks and etched cloisonné vases to sturdy stoneware crockery and woven wicker baskets. For Elegant Everyday DishwareConvivial ProductionSimple, yet undeniably stunning, the handcrafted dinnerware from this Missouri-based ceramist is designed with durability in mind. Produced in a single, time-tested shade of ivory white glaze, these practical stoneware cups, bowls, and plates make the perfect place settings for lively farm-to-table feasts with friends and family. Beautifully balancing softness and heft, each dish is meant to feel comfortable when being held and passed, but also to look attractive when stacked upon open shelving. For English Country Antiques1100 West Co.This Illinois antiques shop is stocked with all manner of versatile vintage vessels culled from the English countryside, from massive stoneware crocks to charming little escargot pots. Their collection of neutral containers can be adapted for nearly any provincial purpose (envision white ironstone pitchers piled high with fresh-picked hyacinths, or glass canning jars holding your harvest grains), but we especially love their assortment of old advertising—from toothpaste pots to marmalade jars and ginger beer bottles galore—for a nice little nod to the quintessential country practice of repurposing what you’ve got. Brian Woodcock/Country LivingPretty English ironstone will always have our heart.For a Cozy GlowOlde Brick LightingConstructed by hand from cord to shade, the vintage-inspired lighting produced by this Pennsylvania retailer is a tribute to the iconic quality and character of old American fixtures. Nostalgic design elements include hand-blown glass (crafted using cast-iron molds from over 80 years ago) and finishes ranging from matte black to brushed nickel and antique brass. To create an authentic farmhouse ambiance, check out their gooseneck sconces, enameled red and blue barn lights, and milky white striped schoolhouse flush mounts. For Enduring ArtifactsThrough the PortholeThe weathered, artisan-made wares curated by this California husband-and-wife duo have been hand-selected from around the globe for their time-etched character. From gorgeous gray-black terracotta vases and rust-colored Turkish clay pots to patinated brass cow bells and rustic reclaimed elm stools, each item is a testament to the lasting beauty of classic materials, with storied sun-bleaching and scratches befitting the most beloved, lived-in rooms. For Winsome Wall ArtEugenia Ciotola ArtThrough graceful brushstrokes and textural swirls of paint, Maryland-based artist Eugenia Ciotola has captured the natural joy of a life that’s simple and sweet. Her pieces celebrate quiet scenes of bucolic beauty, from billowing bouquets of peonies to stoic red barns sitting in fields of wavy green. For a parlor gallery or gathering space, we gravitate toward her original oils on canvas—an impasto still life, perhaps, or a plainly frocked maiden carrying a bountiful bowl of lemons—while her stately farm animal portraits (regal roosters! ruff collared geese!) would look lovely in a child’s nursery.For Time-Tested Storage SolutionsMaterials DivisionFunction is forefront for this farmhouse supplier operating out of New York, whose specialized selection of vintage provisions have lived out dutiful lives of purpose. Standouts include a curated offering of trusty antique tool boxes and sturdy steel-clad trunks whose rugged patina tells the story of many-a household project. Meanwhile, a hardworking mix of industrial wire and woven wood gathering baskets sits handsomely alongside heavy-duty galvanized garbage bins and antique fireplace andirons.For Pastoral PrimitivesComfort Work RoomFull of history and heritage, the old, hand-fabricated furnishings and primitive wooden tools in this unique Ukrainian antique shop are rural remnants of simpler times gone by. Quaint kitchen staples like chippy chiseled spoons, scoops, and cutting boards make an accessible entry point for the casual collector, while scuffed up dough troughs, butter churns, washboards, and barrels are highly desirable conversation pieces for any antique enthusiast who’s dedicated to authentic detail. Becky Luigart-Stayner for Country LivingAntique washboards make for on-theme wall art in a laundry roomFor Heirloom-Quality CoverletsBluegrass QuiltsNo layered farmhouse look would be complete without the homey, tactile touch of a hand-pieced quilt or two draped intentionally about the room. From harvest-hued sawtooth stars to playful patchwork pinwheels, each exquisite blanket from this Kentucky-based artisan is slow-crafted in traditional fashion from 100% cotton materials, and can even be custom stitched from scratch to match your personal color palette and decorative purpose. For a classic country aesthetic, try a log cabin, double diamond, or star patch pattern. For Hand-Crafted GiftsSelselaFeaturing a busy barnyard’s worth of plucky chickens, cuddly sheep, and happy little Holstein cows, this Illinois woodworker’s whimsical line of farm figurines and other giftable goodies (think animal wine stoppers, keychains, fridge magnets, and cake toppers) is chock-full of hand-carved charm. Crafted from 100% recycled birch and painted in loving detail, each creature has a deliberately rough-hewn look and feel worthy of any cozy and collected home. For Open-Concept CabinetryFolkhausA hallmark of many modern farmhouses, open-concept shelving has become a stylish way to show that the practical wares you use everyday are the same ones you’re proud to put on display. With their signature line of bracketed wall shelves, Shaker-style peg shelves, and raw steel kitchen rails, the team at Folkhaus has created a range of open storage solutions that beautifully balances elevated design and rustic utility. Rounding out their collection is a selection of open-shelved accent pieces like bookcases, benches, and console tables—each crafted from character-rich kiln-dried timber and finished in your choice of stain.Related StoryFor Antique Farmhouse FurnitureCottage Treasures LVThe foundation of a well-furnished farmhouse often begins with a single prized piece. Whether it’s a slant-front desk, a primitive jelly cabinet, or a punched-tin pie safe, this established New York-based dealer has a knack for sourcing vintage treasures with the personality and presence to anchor an entire space. Distressed cupboards and cabinets may be their bread and butter (just look at this two-piece pine hutch!) but you’ll also find a robust roundup of weathered farm tables, Windsor chairs, and blanket chests—and currently, even a rare 1500s English bench. For Lively Table LinensMoontea StudioAs any devotee of slow decorating knows, sometimes it’s the little details that really bring a look home. For a spot of cheer along with your afternoon tea, we love the hand-stamped table linens from this Washington-based printmaker, which put a peppy, modern spin on farm-fresh produce. Patterned with lush illustrations of bright red tomatoes, crisp green apples, and golden sunflowers—then neatly finished with a color-coordinated hand-stitched trim—each tea towel, placemat, and napkin pays homage to the hours we spend doting over our gardens. For Traditional TransferwarePrior TimeThere’s lots to love about this Massachusetts antiques shop, which admittedly skews slightly cottagecore (the pink Baccarat perfume bottles! the hobnail milk glass vases! the huge primitive bread boards!) but the standout, for us, is the seller’s superior selection of dinner and serving ware. In addition to a lovely lot of mottled white ironstone platters and pitchers, you’ll find a curated mix of Ridgeway and Wedgwood transferware dishes in not only classic cobalt blue, but beautiful browns, greens, and purples, too.Becky Luigart-Stayner for Country LivingPretty brown transferware could be yours with one quick "add to cart."For Folk Art for Your FloorsKinFolk ArtworkDesigned by a West Virginia watercolor and oils artist with a penchant for painting the past, these silky chenille floor mats feature an original cast of colonial characters and folksy scenes modeled after heirloom textiles from the 18th and 19th centuries. Expect lots of early American and patriotic motifs, including old-fashioned flags, Pennsylvania Dutch fraktur, equestrian vignettes, and colonial house samplers—each made to mimic a vintage hooked rug for that cozy, homespun feeling. (We have to admit, the folk art-inspired cow and chicken is our favorite.)For Historical ReproductionsSchooner Bay Co.Even in the most painstakingly appointed interior, buying antique originals isn’t always an option (don’t ask how many times we’ve been outbid at an estate auction). And that’s where this trusted Pennsylvania-based retailer for historical reproductions comes in. Offering a colossal collection of framed art prints, decorative trays, and brass objects (think magnifying glasses, compasses, paperweights, and letter openers), these connoisseurs of the classics have decor for every old-timey aesthetic, whether it’s fox hunt prints for your cabin, Dutch landscapes for your cottage, or primitive animal portraits for your farmstead.For General Store StaplesFarmhouse EclecticsHand-plucked from New England antique shops, estate sales, and auctions, the salvaged sundries from this Massachusetts-based supplier (who grew up in an 1850s farmhouse himself) are the type you might spy in an old country store—wooden crates emblazoned with the names of local dairies, antique apple baskets, seed displays, signs, and scales. Whether you’re setting up your farmstand or styling your entryway, you’ll have plenty of storage options and authentic accents to pick from here. Becky Luigart-Stayner for Country LivingSo many food scales, so little time.Related StoriesJackie BuddieJackie Buddie is a freelance writer with more than a decade of editorial experience covering lifestyle topics including home decor how-tos, fashion trend deep dives, seasonal gift guides, and in-depth profiles of artists and creatives around the globe. She holds a degree in journalism from the University of North Carolina at Chapel Hill and received her M.F.A. in creative writing from Boston University. Jackie is, among other things, a collector of curiosities, Catskills land caretaker, dabbling DIYer, day hiker, and mom. She lives in the hills of Bovina, New York, with her family and her sweet-as-pie rescue dog.
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  • How to watch USA vs. Trinidad and Tobago online for free

    Credit: Seth Herald/AFP via Getty Images

    TL;DR: Live stream USA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup for free on YouTube. Access this free live stream from anywhere in the world with ExpressVPN.The 2025 Concacaf Gold Cup is starting with a number of really interesting fixtures, including USA vs. Trinidad and Tobago. Things have been pretty rough for USA recently, but they'll be hoping to start afresh in this special tournament. The opening game against Trinidad and Tobago is going to be tricky, but USA will be confident of progressing through the group stage.If you want to watch USA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup for free from anywhere in the world, we have all the information you need.

    You May Also Like

    When is USA vs. Trinidad and Tobago?USA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup kicks off at 6 p.m. ET on June 15. This fixture takes place at PayPal Park.How to watch USA vs. Trinidad and Tobago for freeUSA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup is available to live stream for free on YouTube.

    Mashable Top Stories

    Stay connected with the hottest stories of the day and the latest entertainment news.
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    These free live stream is not available in North or Central America, but fans in excluded territories can still watch this game for free with a VPN. These tools can hide your real IP addressand connect you to a secure server in another location, meaning you can unblock free live streams of the Concacaf Gold Cup from anywhere in the world.Live stream the 2025 Concacaf Gold Cup for free by following these simple steps:Subscribe to a streaming-friendly VPNDownload the app to your device of choiceOpen up the app and connect to a server in the UKVisit YouTubeLive stream the 2025 Concacaf Gold Cup for free from anywhere in the world

    Opens in a new window

    Credit: ExpressVPN

    ExpressVPNonly at ExpressVPNThe best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can watch the 2025 Concacaf Gold Cup without actually spending anything. This clearly isn't a long-term solution, but it does give you enough time to stream USA vs. Trinidad and Tobagobefore recovering your investment.If you want to retain permanent access to the best free streaming services from around the world, you'll need a subscription. Fortunately, the best VPN for streaming live sport is on sale for a limited time.What is the best VPN for YouTube?ExpressVPN is the best service for bypassing geo-restrictions to stream live sport on YouTube, for a number of reasons:Servers in 105 countriesEasy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and moreStrict no-logging policy so your data is always secureFast connection speedsUp to eight simultaneous connections30-day money-back guaranteeA two-year subscription to ExpressVPN is on sale for and includes an extra four months for free — 61% off for a limited time. This plan also includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just.Live stream the 2025 Concacaf Gold Cup for free with ExpressVPN.

    Joseph Green
    Global Shopping Editor

    Joseph Green is the Global Shopping Editor for Mashable. He covers VPNs, headphones, fitness gear, dating sites, streaming, and shopping events like Black Friday and Prime Day.Joseph is also Executive Editor of Mashable's sister site, AskMen.
    #how #watch #usa #trinidad #tobago
    How to watch USA vs. Trinidad and Tobago online for free
    Credit: Seth Herald/AFP via Getty Images TL;DR: Live stream USA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup for free on YouTube. Access this free live stream from anywhere in the world with ExpressVPN.The 2025 Concacaf Gold Cup is starting with a number of really interesting fixtures, including USA vs. Trinidad and Tobago. Things have been pretty rough for USA recently, but they'll be hoping to start afresh in this special tournament. The opening game against Trinidad and Tobago is going to be tricky, but USA will be confident of progressing through the group stage.If you want to watch USA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup for free from anywhere in the world, we have all the information you need. You May Also Like When is USA vs. Trinidad and Tobago?USA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup kicks off at 6 p.m. ET on June 15. This fixture takes place at PayPal Park.How to watch USA vs. Trinidad and Tobago for freeUSA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup is available to live stream for free on YouTube. Mashable Top Stories Stay connected with the hottest stories of the day and the latest entertainment news. Sign up for Mashable's Top Stories newsletter By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up! These free live stream is not available in North or Central America, but fans in excluded territories can still watch this game for free with a VPN. These tools can hide your real IP addressand connect you to a secure server in another location, meaning you can unblock free live streams of the Concacaf Gold Cup from anywhere in the world.Live stream the 2025 Concacaf Gold Cup for free by following these simple steps:Subscribe to a streaming-friendly VPNDownload the app to your device of choiceOpen up the app and connect to a server in the UKVisit YouTubeLive stream the 2025 Concacaf Gold Cup for free from anywhere in the world Opens in a new window Credit: ExpressVPN ExpressVPNonly at ExpressVPNThe best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can watch the 2025 Concacaf Gold Cup without actually spending anything. This clearly isn't a long-term solution, but it does give you enough time to stream USA vs. Trinidad and Tobagobefore recovering your investment.If you want to retain permanent access to the best free streaming services from around the world, you'll need a subscription. Fortunately, the best VPN for streaming live sport is on sale for a limited time.What is the best VPN for YouTube?ExpressVPN is the best service for bypassing geo-restrictions to stream live sport on YouTube, for a number of reasons:Servers in 105 countriesEasy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and moreStrict no-logging policy so your data is always secureFast connection speedsUp to eight simultaneous connections30-day money-back guaranteeA two-year subscription to ExpressVPN is on sale for and includes an extra four months for free — 61% off for a limited time. This plan also includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just.Live stream the 2025 Concacaf Gold Cup for free with ExpressVPN. Joseph Green Global Shopping Editor Joseph Green is the Global Shopping Editor for Mashable. He covers VPNs, headphones, fitness gear, dating sites, streaming, and shopping events like Black Friday and Prime Day.Joseph is also Executive Editor of Mashable's sister site, AskMen. #how #watch #usa #trinidad #tobago
    MASHABLE.COM
    How to watch USA vs. Trinidad and Tobago online for free
    Credit: Seth Herald/AFP via Getty Images TL;DR: Live stream USA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup for free on YouTube. Access this free live stream from anywhere in the world with ExpressVPN.The 2025 Concacaf Gold Cup is starting with a number of really interesting fixtures, including USA vs. Trinidad and Tobago. Things have been pretty rough for USA recently, but they'll be hoping to start afresh in this special tournament. The opening game against Trinidad and Tobago is going to be tricky, but USA will be confident of progressing through the group stage.If you want to watch USA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup for free from anywhere in the world, we have all the information you need. You May Also Like When is USA vs. Trinidad and Tobago?USA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup kicks off at 6 p.m. ET on June 15. This fixture takes place at PayPal Park.How to watch USA vs. Trinidad and Tobago for freeUSA vs. Trinidad and Tobago in the 2025 Concacaf Gold Cup is available to live stream for free on YouTube. Mashable Top Stories Stay connected with the hottest stories of the day and the latest entertainment news. Sign up for Mashable's Top Stories newsletter By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up! These free live stream is not available in North or Central America, but fans in excluded territories can still watch this game for free with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in another location, meaning you can unblock free live streams of the Concacaf Gold Cup from anywhere in the world.Live stream the 2025 Concacaf Gold Cup for free by following these simple steps:Subscribe to a streaming-friendly VPN (like ExpressVPN)Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)Open up the app and connect to a server in the UKVisit YouTubeLive stream the 2025 Concacaf Gold Cup for free from anywhere in the world Opens in a new window Credit: ExpressVPN ExpressVPN (1-Month Plan) $12.95 only at ExpressVPN (with money-back guarantee) The best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can watch the 2025 Concacaf Gold Cup without actually spending anything. This clearly isn't a long-term solution, but it does give you enough time to stream USA vs. Trinidad and Tobago (plus the rest of the tournament) before recovering your investment.If you want to retain permanent access to the best free streaming services from around the world, you'll need a subscription. Fortunately, the best VPN for streaming live sport is on sale for a limited time.What is the best VPN for YouTube?ExpressVPN is the best service for bypassing geo-restrictions to stream live sport on YouTube, for a number of reasons:Servers in 105 countriesEasy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and moreStrict no-logging policy so your data is always secureFast connection speedsUp to eight simultaneous connections30-day money-back guaranteeA two-year subscription to ExpressVPN is on sale for $139 and includes an extra four months for free — 61% off for a limited time. This plan also includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just $12.95 (including money-back guarantee).Live stream the 2025 Concacaf Gold Cup for free with ExpressVPN. Joseph Green Global Shopping Editor Joseph Green is the Global Shopping Editor for Mashable. He covers VPNs, headphones, fitness gear, dating sites, streaming, and shopping events like Black Friday and Prime Day.Joseph is also Executive Editor of Mashable's sister site, AskMen.
    0 Commentarii 0 Distribuiri 0 previzualizare
  • Mirela Cialai Q&A: Customer Engagement Book Interview

    Reading Time: 9 minutes
    In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential.
    That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success.
    In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers.
    You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI.
    Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.

     
    Mirela Cialai Q&A Interview
    1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience?

    Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives.

    This could be revenue growth, customer retention, market expansion, or operational efficiency.
    We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition.
    We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals.
    In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance.
    This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth.
    Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings.
    Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences.
    To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale.

    By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals.

    2. What steps did you take to ensure data accuracy?
    The data team was very diligent in ensuring that our data warehouse had accurate data.
    So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc.

    That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data.

    3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy?
    Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability.
    I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%.
    This data helps make a compelling case to stakeholders about the importance of prioritizing retention.
    Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth.
    This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives.

    By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy.

    4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement?
    Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach.
    The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives.
    I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse.
    Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows.
    Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities.

    Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape.

    5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for?
    I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels.
    Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns.
    Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns.
    Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability.

    If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs.

    6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap?
    Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes.
    Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact.
    Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert.

    By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success.

    7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives?
    To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success.
    Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value.
    Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities.
    Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth.
    By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs.

    In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability.

    In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first.
    8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you?
    Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability.
    We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success.
    To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams.

    To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together.

    9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like?
    A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine.
    In one word: PAPER. Here’s how it breaks down.

    Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals.
    Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps.
    Prioritize: initiatives based on impact, feasibility, and ROI potential.
    Execute: by implementing the roadmap in manageable phases.
    Refine: by continuously improving CRM performance and refining the roadmap.

    So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy.

    10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively?
    The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences.

    The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth.

    Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies.
    The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes.
    Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution.
    A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions.
    Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others.
    While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends.

    By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success.

    11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind?
    I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives.
    Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives.

    Another important lesson: The roadmap is only as effective as the data and systems it’s built upon.

    I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on.
    A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers.

    So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.

     

     
    This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die.
    Download the PDF or request a physical copy of the book here.
    The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    #mirela #cialai #qampampa #customer #engagement
    Mirela Cialai Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage. #mirela #cialai #qampampa #customer #engagement
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    Mirela Cialai Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.
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