• Hexagon Taps NVIDIA Robotics and AI Software to Build and Deploy AEON, a New Humanoid

    As a global labor shortage leaves 50 million positions unfilled across industries like manufacturing and logistics, Hexagon — a global leader in measurement technologies — is developing humanoid robots that can lend a helping hand.
    Industrial sectors depend on skilled workers to perform a variety of error-prone tasks, including operating high-precision scanners for reality capture — the process of capturing digital data to replicate the real world in simulation.
    At the Hexagon LIVE Global conference, Hexagon’s robotics division today unveiled AEON — a new humanoid robot built in collaboration with NVIDIA that’s engineered to perform a wide range of industrial applications, from manipulation and asset inspection to reality capture and operator support. Hexagon plans to deploy AEON across automotive, transportation, aerospace, manufacturing, warehousing and logistics.
    Future use cases for AEON include:

    Reality capture, which involves automatic planning and then scanning of assets, industrial spaces and environments to generate 3D models. The captured data is then used for advanced visualization and collaboration in the Hexagon Digital Realityplatform powering Hexagon Reality Cloud Studio.
    Manipulation tasks, such as sorting and moving parts in various industrial and manufacturing settings.
    Part inspection, which includes checking parts for defects or ensuring adherence to specifications.
    Industrial operations, including highly dexterous technical tasks like machinery operations, teleoperation and scanning parts using high-end scanners.

    “The age of general-purpose robotics has arrived, due to technological advances in simulation and physical AI,” said Deepu Talla, vice president of robotics and edge AI at NVIDIA. “Hexagon’s new AEON humanoid embodies the integration of NVIDIA’s three-computer robotics platform and is making a significant leap forward in addressing industry-critical challenges.”

    Using NVIDIA’s Three Computers to Develop AEON 
    To build AEON, Hexagon used NVIDIA’s three computers for developing and deploying physical AI systems. They include AI supercomputers to train and fine-tune powerful foundation models; the NVIDIA Omniverse platform, running on NVIDIA OVX servers, for testing and optimizing these models in simulation environments using real and physically based synthetic data; and NVIDIA IGX Thor robotic computers to run the models.
    Hexagon is exploring using NVIDIA accelerated computing to post-train the NVIDIA Isaac GR00T N1.5 open foundation model to improve robot reasoning and policies, and tapping Isaac GR00T-Mimic to generate vast amounts of synthetic motion data from a few human demonstrations.
    AEON learns many of its skills through simulations powered by the NVIDIA Isaac platform. Hexagon uses NVIDIA Isaac Sim, a reference robotic simulation application built on Omniverse, to simulate complex robot actions like navigation, locomotion and manipulation. These skills are then refined using reinforcement learning in NVIDIA Isaac Lab, an open-source framework for robot learning.


    This simulation-first approach enabled Hexagon to fast-track its robotic development, allowing AEON to master core locomotion skills in just 2-3 weeks — rather than 5-6 months — before real-world deployment.
    In addition, AEON taps into NVIDIA Jetson Orin onboard computers to autonomously move, navigate and perform its tasks in real time, enhancing its speed and accuracy while operating in complex and dynamic environments. Hexagon is also planning to upgrade AEON with NVIDIA IGX Thor to enable functional safety for collaborative operation.
    “Our goal with AEON was to design an intelligent, autonomous humanoid that addresses the real-world challenges industrial leaders have shared with us over the past months,” said Arnaud Robert, president of Hexagon’s robotics division. “By leveraging NVIDIA’s full-stack robotics and simulation platforms, we were able to deliver a best-in-class humanoid that combines advanced mechatronics, multimodal sensor fusion and real-time AI.”
    Data Comes to Life Through Reality Capture and Omniverse Integration 
    AEON will be piloted in factories and warehouses to scan everything from small precision parts and automotive components to large assembly lines and storage areas.

    Captured data comes to life in RCS, a platform that allows users to collaborate, visualize and share reality-capture data by tapping into HxDR and NVIDIA Omniverse running in the cloud. This removes the constraint of local infrastructure.
    “Digital twins offer clear advantages, but adoption has been challenging in several industries,” said Lucas Heinzle, vice president of research and development at Hexagon’s robotics division. “AEON’s sophisticated sensor suite enables the integration of reality data capture with NVIDIA Omniverse, streamlining workflows for our customers and moving us closer to making digital twins a mainstream tool for collaboration and innovation.”
    AEON’s Next Steps
    By adopting the OpenUSD framework and developing on Omniverse, Hexagon can generate high-fidelity digital twins from scanned data — establishing a data flywheel to continuously train AEON.
    This latest work with Hexagon is helping shape the future of physical AI — delivering scalable, efficient solutions to address the challenges faced by industries that depend on capturing real-world data.
    Watch the Hexagon LIVE keynote, explore presentations and read more about AEON.
    All imagery courtesy of Hexagon.
    #hexagon #taps #nvidia #robotics #software
    Hexagon Taps NVIDIA Robotics and AI Software to Build and Deploy AEON, a New Humanoid
    As a global labor shortage leaves 50 million positions unfilled across industries like manufacturing and logistics, Hexagon — a global leader in measurement technologies — is developing humanoid robots that can lend a helping hand. Industrial sectors depend on skilled workers to perform a variety of error-prone tasks, including operating high-precision scanners for reality capture — the process of capturing digital data to replicate the real world in simulation. At the Hexagon LIVE Global conference, Hexagon’s robotics division today unveiled AEON — a new humanoid robot built in collaboration with NVIDIA that’s engineered to perform a wide range of industrial applications, from manipulation and asset inspection to reality capture and operator support. Hexagon plans to deploy AEON across automotive, transportation, aerospace, manufacturing, warehousing and logistics. Future use cases for AEON include: Reality capture, which involves automatic planning and then scanning of assets, industrial spaces and environments to generate 3D models. The captured data is then used for advanced visualization and collaboration in the Hexagon Digital Realityplatform powering Hexagon Reality Cloud Studio. Manipulation tasks, such as sorting and moving parts in various industrial and manufacturing settings. Part inspection, which includes checking parts for defects or ensuring adherence to specifications. Industrial operations, including highly dexterous technical tasks like machinery operations, teleoperation and scanning parts using high-end scanners. “The age of general-purpose robotics has arrived, due to technological advances in simulation and physical AI,” said Deepu Talla, vice president of robotics and edge AI at NVIDIA. “Hexagon’s new AEON humanoid embodies the integration of NVIDIA’s three-computer robotics platform and is making a significant leap forward in addressing industry-critical challenges.” Using NVIDIA’s Three Computers to Develop AEON  To build AEON, Hexagon used NVIDIA’s three computers for developing and deploying physical AI systems. They include AI supercomputers to train and fine-tune powerful foundation models; the NVIDIA Omniverse platform, running on NVIDIA OVX servers, for testing and optimizing these models in simulation environments using real and physically based synthetic data; and NVIDIA IGX Thor robotic computers to run the models. Hexagon is exploring using NVIDIA accelerated computing to post-train the NVIDIA Isaac GR00T N1.5 open foundation model to improve robot reasoning and policies, and tapping Isaac GR00T-Mimic to generate vast amounts of synthetic motion data from a few human demonstrations. AEON learns many of its skills through simulations powered by the NVIDIA Isaac platform. Hexagon uses NVIDIA Isaac Sim, a reference robotic simulation application built on Omniverse, to simulate complex robot actions like navigation, locomotion and manipulation. These skills are then refined using reinforcement learning in NVIDIA Isaac Lab, an open-source framework for robot learning. This simulation-first approach enabled Hexagon to fast-track its robotic development, allowing AEON to master core locomotion skills in just 2-3 weeks — rather than 5-6 months — before real-world deployment. In addition, AEON taps into NVIDIA Jetson Orin onboard computers to autonomously move, navigate and perform its tasks in real time, enhancing its speed and accuracy while operating in complex and dynamic environments. Hexagon is also planning to upgrade AEON with NVIDIA IGX Thor to enable functional safety for collaborative operation. “Our goal with AEON was to design an intelligent, autonomous humanoid that addresses the real-world challenges industrial leaders have shared with us over the past months,” said Arnaud Robert, president of Hexagon’s robotics division. “By leveraging NVIDIA’s full-stack robotics and simulation platforms, we were able to deliver a best-in-class humanoid that combines advanced mechatronics, multimodal sensor fusion and real-time AI.” Data Comes to Life Through Reality Capture and Omniverse Integration  AEON will be piloted in factories and warehouses to scan everything from small precision parts and automotive components to large assembly lines and storage areas. Captured data comes to life in RCS, a platform that allows users to collaborate, visualize and share reality-capture data by tapping into HxDR and NVIDIA Omniverse running in the cloud. This removes the constraint of local infrastructure. “Digital twins offer clear advantages, but adoption has been challenging in several industries,” said Lucas Heinzle, vice president of research and development at Hexagon’s robotics division. “AEON’s sophisticated sensor suite enables the integration of reality data capture with NVIDIA Omniverse, streamlining workflows for our customers and moving us closer to making digital twins a mainstream tool for collaboration and innovation.” AEON’s Next Steps By adopting the OpenUSD framework and developing on Omniverse, Hexagon can generate high-fidelity digital twins from scanned data — establishing a data flywheel to continuously train AEON. This latest work with Hexagon is helping shape the future of physical AI — delivering scalable, efficient solutions to address the challenges faced by industries that depend on capturing real-world data. Watch the Hexagon LIVE keynote, explore presentations and read more about AEON. All imagery courtesy of Hexagon. #hexagon #taps #nvidia #robotics #software
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    Hexagon Taps NVIDIA Robotics and AI Software to Build and Deploy AEON, a New Humanoid
    As a global labor shortage leaves 50 million positions unfilled across industries like manufacturing and logistics, Hexagon — a global leader in measurement technologies — is developing humanoid robots that can lend a helping hand. Industrial sectors depend on skilled workers to perform a variety of error-prone tasks, including operating high-precision scanners for reality capture — the process of capturing digital data to replicate the real world in simulation. At the Hexagon LIVE Global conference, Hexagon’s robotics division today unveiled AEON — a new humanoid robot built in collaboration with NVIDIA that’s engineered to perform a wide range of industrial applications, from manipulation and asset inspection to reality capture and operator support. Hexagon plans to deploy AEON across automotive, transportation, aerospace, manufacturing, warehousing and logistics. Future use cases for AEON include: Reality capture, which involves automatic planning and then scanning of assets, industrial spaces and environments to generate 3D models. The captured data is then used for advanced visualization and collaboration in the Hexagon Digital Reality (HxDR) platform powering Hexagon Reality Cloud Studio (RCS). Manipulation tasks, such as sorting and moving parts in various industrial and manufacturing settings. Part inspection, which includes checking parts for defects or ensuring adherence to specifications. Industrial operations, including highly dexterous technical tasks like machinery operations, teleoperation and scanning parts using high-end scanners. “The age of general-purpose robotics has arrived, due to technological advances in simulation and physical AI,” said Deepu Talla, vice president of robotics and edge AI at NVIDIA. “Hexagon’s new AEON humanoid embodies the integration of NVIDIA’s three-computer robotics platform and is making a significant leap forward in addressing industry-critical challenges.” Using NVIDIA’s Three Computers to Develop AEON  To build AEON, Hexagon used NVIDIA’s three computers for developing and deploying physical AI systems. They include AI supercomputers to train and fine-tune powerful foundation models; the NVIDIA Omniverse platform, running on NVIDIA OVX servers, for testing and optimizing these models in simulation environments using real and physically based synthetic data; and NVIDIA IGX Thor robotic computers to run the models. Hexagon is exploring using NVIDIA accelerated computing to post-train the NVIDIA Isaac GR00T N1.5 open foundation model to improve robot reasoning and policies, and tapping Isaac GR00T-Mimic to generate vast amounts of synthetic motion data from a few human demonstrations. AEON learns many of its skills through simulations powered by the NVIDIA Isaac platform. Hexagon uses NVIDIA Isaac Sim, a reference robotic simulation application built on Omniverse, to simulate complex robot actions like navigation, locomotion and manipulation. These skills are then refined using reinforcement learning in NVIDIA Isaac Lab, an open-source framework for robot learning. https://blogs.nvidia.com/wp-content/uploads/2025/06/Copy-of-robotics-hxgn-live-blog-1920x1080-1.mp4 This simulation-first approach enabled Hexagon to fast-track its robotic development, allowing AEON to master core locomotion skills in just 2-3 weeks — rather than 5-6 months — before real-world deployment. In addition, AEON taps into NVIDIA Jetson Orin onboard computers to autonomously move, navigate and perform its tasks in real time, enhancing its speed and accuracy while operating in complex and dynamic environments. Hexagon is also planning to upgrade AEON with NVIDIA IGX Thor to enable functional safety for collaborative operation. “Our goal with AEON was to design an intelligent, autonomous humanoid that addresses the real-world challenges industrial leaders have shared with us over the past months,” said Arnaud Robert, president of Hexagon’s robotics division. “By leveraging NVIDIA’s full-stack robotics and simulation platforms, we were able to deliver a best-in-class humanoid that combines advanced mechatronics, multimodal sensor fusion and real-time AI.” Data Comes to Life Through Reality Capture and Omniverse Integration  AEON will be piloted in factories and warehouses to scan everything from small precision parts and automotive components to large assembly lines and storage areas. Captured data comes to life in RCS, a platform that allows users to collaborate, visualize and share reality-capture data by tapping into HxDR and NVIDIA Omniverse running in the cloud. This removes the constraint of local infrastructure. “Digital twins offer clear advantages, but adoption has been challenging in several industries,” said Lucas Heinzle, vice president of research and development at Hexagon’s robotics division. “AEON’s sophisticated sensor suite enables the integration of reality data capture with NVIDIA Omniverse, streamlining workflows for our customers and moving us closer to making digital twins a mainstream tool for collaboration and innovation.” AEON’s Next Steps By adopting the OpenUSD framework and developing on Omniverse, Hexagon can generate high-fidelity digital twins from scanned data — establishing a data flywheel to continuously train AEON. This latest work with Hexagon is helping shape the future of physical AI — delivering scalable, efficient solutions to address the challenges faced by industries that depend on capturing real-world data. Watch the Hexagon LIVE keynote, explore presentations and read more about AEON. All imagery courtesy of Hexagon.
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  • NVIDIA and Partners Highlight Next-Generation Robotics, Automation and AI Technologies at Automatica

    From the heart of Germany’s automotive sector to manufacturing hubs across France and Italy, Europe is embracing industrial AI and advanced AI-powered robotics to address labor shortages, boost productivity and fuel sustainable economic growth.
    Robotics companies are developing humanoid robots and collaborative systems that integrate AI into real-world manufacturing applications. Supported by a billion investment initiative and coordinated efforts from the European Commission, Europe is positioning itself at the forefront of the next wave of industrial automation, powered by AI.
    This momentum is on full display at Automatica — Europe’s premier conference on advancements in robotics, machine vision and intelligent manufacturing — taking place this week in Munich, Germany.
    NVIDIA and its ecosystem of partners and customers are showcasing next-generation robots, automation and AI technologies designed to accelerate the continent’s leadership in smart manufacturing and logistics.
    NVIDIA Technologies Boost Robotics Development 
    Central to advancing robotics development is Europe’s first industrial AI cloud, announced at NVIDIA GTC Paris at VivaTech earlier this month. The Germany-based AI factory, featuring 10,000 NVIDIA GPUs, provides European manufacturers with secure, sovereign and centralized AI infrastructure for industrial workloads. It will support applications ranging from design and engineering to factory digital twins and robotics.
    To help accelerate humanoid development, NVIDIA released NVIDIA Isaac GR00T N1.5 — an open foundation model for humanoid robot reasoning and skills. This update enhances the model’s adaptability and ability to follow instructions, significantly improving its performance in material handling and manufacturing tasks.
    To help post-train GR00T N1.5, NVIDIA has also released the Isaac GR00T-Dreams blueprint — a reference workflow for generating vast amounts of synthetic trajectory data from a small number of human demonstrations — enabling robots to generalize across behaviors and adapt to new environments with minimal human demonstration data.
    In addition, early developer previews of NVIDIA Isaac Sim 5.0 and Isaac Lab 2.2 — open-source robot simulation and learning frameworks optimized for NVIDIA RTX PRO 6000 workstations — are now available on GitHub.
    Image courtesy of Wandelbots.
    Robotics Leaders Tap NVIDIA Simulation Technology to Develop and Deploy Humanoids and More 
    Robotics developers and solutions providers across the globe are integrating NVIDIA’s three computers to train, simulate and deploy robots.
    NEURA Robotics, a German robotics company and pioneer for cognitive robots, unveiled the third generation of its humanoid, 4NE1, designed to assist humans in domestic and professional environments through advanced cognitive capabilities and humanlike interaction. 4NE1 is powered by GR00T N1 and was trained in Isaac Sim and Isaac Lab before real-world deployment.
    NEURA Robotics is also presenting Neuraverse, a digital twin and interconnected ecosystem for robot training, skills and applications, fully compatible with NVIDIA Omniverse technologies.
    Delta Electronics, a global leader in power management and smart green solutions, is debuting two next-generation collaborative robots: D-Bot Mar and D-Bot 2 in 1 — both trained using Omniverse and Isaac Sim technologies and libraries. These cobots are engineered to transform intralogistics and optimize production flows.
    Wandelbots, the creator of the Wandelbots NOVA software platform for industrial robotics, is partnering with SoftServe, a global IT consulting and digital services provider, to scale simulation-first automating using NVIDIA Isaac Sim, enabling virtual validation and real-world deployment with maximum impact.
    Cyngn, a pioneer in autonomous mobile robotics, is integrating its DriveMod technology into Isaac Sim to enable large-scale, high fidelity virtual testing of advanced autonomous operation. Purpose-built for industrial applications, DriveMod is already deployed on vehicles such as the Motrec MT-160 Tugger and BYD Forklift, delivering sophisticated automation to material handling operations.
    Doosan Robotics, a company specializing in AI robotic solutions, will showcase its “sim to real” solution, using NVIDIA Isaac Sim and cuRobo. Doosan will be showcasing how to seamlessly transfer tasks from simulation to real robots across a wide range of applications — from manufacturing to service industries.
    Franka Robotics has integrated Isaac GR00T N1.5 into a dual-arm Franka Research 3robot for robotic control. The integration of GR00T N1.5 allows the system to interpret visual input, understand task context and autonomously perform complex manipulation — without the need for task-specific programming or hardcoded logic.
    Image courtesy of Franka Robotics.
    Hexagon, the global leader in measurement technologies, launched its new humanoid, dubbed AEON. With its unique locomotion system and multimodal sensor fusion, and powered by NVIDIA’s three-computer solution, AEON is engineered to perform a wide range of industrial applications, from manipulation and asset inspection to reality capture and operator support.
    Intrinsic, a software and AI robotics company, is integrating Intrinsic Flowstate with  Omniverse and OpenUSD for advanced visualization and digital twins that can be used in many industrial use cases. The company is also using NVIDIA foundation models to enhance robot capabilities like grasp planning through AI and simulation technologies.
    SCHUNK, a global leader in gripping systems and automation technology, is showcasing its innovative grasping kit powered by the NVIDIA Jetson AGX Orin module. The kit intelligently detects objects and calculates optimal grasping points. Schunk is also demonstrating seamless simulation-to-reality transfer using IGS Virtuous software — built on Omniverse technologies — to control a real robot through simulation in a pick-and-place scenario.
    Universal Robots is showcasing UR15, its fastest cobot yet. Powered by the UR AI Accelerator — developed with NVIDIA and running on Jetson AGX Orin using CUDA-accelerated Isaac libraries — UR15 helps set a new standard for industrial automation.

    Vention, a full-stack software and hardware automation company, launched its Machine Motion AI, built on CUDA-accelerated Isaac libraries and powered by Jetson. Vention is also expanding its lineup of robotic offerings by adding the FR3 robot from Franka Robotics to its ecosystem, enhancing its solutions for academic and research applications.
    Image courtesy of Vention.
    Learn more about the latest robotics advancements by joining NVIDIA at Automatica, running through Friday, June 27. 
    #nvidia #partners #highlight #nextgeneration #robotics
    NVIDIA and Partners Highlight Next-Generation Robotics, Automation and AI Technologies at Automatica
    From the heart of Germany’s automotive sector to manufacturing hubs across France and Italy, Europe is embracing industrial AI and advanced AI-powered robotics to address labor shortages, boost productivity and fuel sustainable economic growth. Robotics companies are developing humanoid robots and collaborative systems that integrate AI into real-world manufacturing applications. Supported by a billion investment initiative and coordinated efforts from the European Commission, Europe is positioning itself at the forefront of the next wave of industrial automation, powered by AI. This momentum is on full display at Automatica — Europe’s premier conference on advancements in robotics, machine vision and intelligent manufacturing — taking place this week in Munich, Germany. NVIDIA and its ecosystem of partners and customers are showcasing next-generation robots, automation and AI technologies designed to accelerate the continent’s leadership in smart manufacturing and logistics. NVIDIA Technologies Boost Robotics Development  Central to advancing robotics development is Europe’s first industrial AI cloud, announced at NVIDIA GTC Paris at VivaTech earlier this month. The Germany-based AI factory, featuring 10,000 NVIDIA GPUs, provides European manufacturers with secure, sovereign and centralized AI infrastructure for industrial workloads. It will support applications ranging from design and engineering to factory digital twins and robotics. To help accelerate humanoid development, NVIDIA released NVIDIA Isaac GR00T N1.5 — an open foundation model for humanoid robot reasoning and skills. This update enhances the model’s adaptability and ability to follow instructions, significantly improving its performance in material handling and manufacturing tasks. To help post-train GR00T N1.5, NVIDIA has also released the Isaac GR00T-Dreams blueprint — a reference workflow for generating vast amounts of synthetic trajectory data from a small number of human demonstrations — enabling robots to generalize across behaviors and adapt to new environments with minimal human demonstration data. In addition, early developer previews of NVIDIA Isaac Sim 5.0 and Isaac Lab 2.2 — open-source robot simulation and learning frameworks optimized for NVIDIA RTX PRO 6000 workstations — are now available on GitHub. Image courtesy of Wandelbots. Robotics Leaders Tap NVIDIA Simulation Technology to Develop and Deploy Humanoids and More  Robotics developers and solutions providers across the globe are integrating NVIDIA’s three computers to train, simulate and deploy robots. NEURA Robotics, a German robotics company and pioneer for cognitive robots, unveiled the third generation of its humanoid, 4NE1, designed to assist humans in domestic and professional environments through advanced cognitive capabilities and humanlike interaction. 4NE1 is powered by GR00T N1 and was trained in Isaac Sim and Isaac Lab before real-world deployment. NEURA Robotics is also presenting Neuraverse, a digital twin and interconnected ecosystem for robot training, skills and applications, fully compatible with NVIDIA Omniverse technologies. Delta Electronics, a global leader in power management and smart green solutions, is debuting two next-generation collaborative robots: D-Bot Mar and D-Bot 2 in 1 — both trained using Omniverse and Isaac Sim technologies and libraries. These cobots are engineered to transform intralogistics and optimize production flows. Wandelbots, the creator of the Wandelbots NOVA software platform for industrial robotics, is partnering with SoftServe, a global IT consulting and digital services provider, to scale simulation-first automating using NVIDIA Isaac Sim, enabling virtual validation and real-world deployment with maximum impact. Cyngn, a pioneer in autonomous mobile robotics, is integrating its DriveMod technology into Isaac Sim to enable large-scale, high fidelity virtual testing of advanced autonomous operation. Purpose-built for industrial applications, DriveMod is already deployed on vehicles such as the Motrec MT-160 Tugger and BYD Forklift, delivering sophisticated automation to material handling operations. Doosan Robotics, a company specializing in AI robotic solutions, will showcase its “sim to real” solution, using NVIDIA Isaac Sim and cuRobo. Doosan will be showcasing how to seamlessly transfer tasks from simulation to real robots across a wide range of applications — from manufacturing to service industries. Franka Robotics has integrated Isaac GR00T N1.5 into a dual-arm Franka Research 3robot for robotic control. The integration of GR00T N1.5 allows the system to interpret visual input, understand task context and autonomously perform complex manipulation — without the need for task-specific programming or hardcoded logic. Image courtesy of Franka Robotics. Hexagon, the global leader in measurement technologies, launched its new humanoid, dubbed AEON. With its unique locomotion system and multimodal sensor fusion, and powered by NVIDIA’s three-computer solution, AEON is engineered to perform a wide range of industrial applications, from manipulation and asset inspection to reality capture and operator support. Intrinsic, a software and AI robotics company, is integrating Intrinsic Flowstate with  Omniverse and OpenUSD for advanced visualization and digital twins that can be used in many industrial use cases. The company is also using NVIDIA foundation models to enhance robot capabilities like grasp planning through AI and simulation technologies. SCHUNK, a global leader in gripping systems and automation technology, is showcasing its innovative grasping kit powered by the NVIDIA Jetson AGX Orin module. The kit intelligently detects objects and calculates optimal grasping points. Schunk is also demonstrating seamless simulation-to-reality transfer using IGS Virtuous software — built on Omniverse technologies — to control a real robot through simulation in a pick-and-place scenario. Universal Robots is showcasing UR15, its fastest cobot yet. Powered by the UR AI Accelerator — developed with NVIDIA and running on Jetson AGX Orin using CUDA-accelerated Isaac libraries — UR15 helps set a new standard for industrial automation. Vention, a full-stack software and hardware automation company, launched its Machine Motion AI, built on CUDA-accelerated Isaac libraries and powered by Jetson. Vention is also expanding its lineup of robotic offerings by adding the FR3 robot from Franka Robotics to its ecosystem, enhancing its solutions for academic and research applications. Image courtesy of Vention. Learn more about the latest robotics advancements by joining NVIDIA at Automatica, running through Friday, June 27.  #nvidia #partners #highlight #nextgeneration #robotics
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    NVIDIA and Partners Highlight Next-Generation Robotics, Automation and AI Technologies at Automatica
    From the heart of Germany’s automotive sector to manufacturing hubs across France and Italy, Europe is embracing industrial AI and advanced AI-powered robotics to address labor shortages, boost productivity and fuel sustainable economic growth. Robotics companies are developing humanoid robots and collaborative systems that integrate AI into real-world manufacturing applications. Supported by a $200 billion investment initiative and coordinated efforts from the European Commission, Europe is positioning itself at the forefront of the next wave of industrial automation, powered by AI. This momentum is on full display at Automatica — Europe’s premier conference on advancements in robotics, machine vision and intelligent manufacturing — taking place this week in Munich, Germany. NVIDIA and its ecosystem of partners and customers are showcasing next-generation robots, automation and AI technologies designed to accelerate the continent’s leadership in smart manufacturing and logistics. NVIDIA Technologies Boost Robotics Development  Central to advancing robotics development is Europe’s first industrial AI cloud, announced at NVIDIA GTC Paris at VivaTech earlier this month. The Germany-based AI factory, featuring 10,000 NVIDIA GPUs, provides European manufacturers with secure, sovereign and centralized AI infrastructure for industrial workloads. It will support applications ranging from design and engineering to factory digital twins and robotics. To help accelerate humanoid development, NVIDIA released NVIDIA Isaac GR00T N1.5 — an open foundation model for humanoid robot reasoning and skills. This update enhances the model’s adaptability and ability to follow instructions, significantly improving its performance in material handling and manufacturing tasks. To help post-train GR00T N1.5, NVIDIA has also released the Isaac GR00T-Dreams blueprint — a reference workflow for generating vast amounts of synthetic trajectory data from a small number of human demonstrations — enabling robots to generalize across behaviors and adapt to new environments with minimal human demonstration data. In addition, early developer previews of NVIDIA Isaac Sim 5.0 and Isaac Lab 2.2 — open-source robot simulation and learning frameworks optimized for NVIDIA RTX PRO 6000 workstations — are now available on GitHub. Image courtesy of Wandelbots. Robotics Leaders Tap NVIDIA Simulation Technology to Develop and Deploy Humanoids and More  Robotics developers and solutions providers across the globe are integrating NVIDIA’s three computers to train, simulate and deploy robots. NEURA Robotics, a German robotics company and pioneer for cognitive robots, unveiled the third generation of its humanoid, 4NE1, designed to assist humans in domestic and professional environments through advanced cognitive capabilities and humanlike interaction. 4NE1 is powered by GR00T N1 and was trained in Isaac Sim and Isaac Lab before real-world deployment. NEURA Robotics is also presenting Neuraverse, a digital twin and interconnected ecosystem for robot training, skills and applications, fully compatible with NVIDIA Omniverse technologies. Delta Electronics, a global leader in power management and smart green solutions, is debuting two next-generation collaborative robots: D-Bot Mar and D-Bot 2 in 1 — both trained using Omniverse and Isaac Sim technologies and libraries. These cobots are engineered to transform intralogistics and optimize production flows. Wandelbots, the creator of the Wandelbots NOVA software platform for industrial robotics, is partnering with SoftServe, a global IT consulting and digital services provider, to scale simulation-first automating using NVIDIA Isaac Sim, enabling virtual validation and real-world deployment with maximum impact. Cyngn, a pioneer in autonomous mobile robotics, is integrating its DriveMod technology into Isaac Sim to enable large-scale, high fidelity virtual testing of advanced autonomous operation. Purpose-built for industrial applications, DriveMod is already deployed on vehicles such as the Motrec MT-160 Tugger and BYD Forklift, delivering sophisticated automation to material handling operations. Doosan Robotics, a company specializing in AI robotic solutions, will showcase its “sim to real” solution, using NVIDIA Isaac Sim and cuRobo. Doosan will be showcasing how to seamlessly transfer tasks from simulation to real robots across a wide range of applications — from manufacturing to service industries. Franka Robotics has integrated Isaac GR00T N1.5 into a dual-arm Franka Research 3 (FR3) robot for robotic control. The integration of GR00T N1.5 allows the system to interpret visual input, understand task context and autonomously perform complex manipulation — without the need for task-specific programming or hardcoded logic. Image courtesy of Franka Robotics. Hexagon, the global leader in measurement technologies, launched its new humanoid, dubbed AEON. With its unique locomotion system and multimodal sensor fusion, and powered by NVIDIA’s three-computer solution, AEON is engineered to perform a wide range of industrial applications, from manipulation and asset inspection to reality capture and operator support. Intrinsic, a software and AI robotics company, is integrating Intrinsic Flowstate with  Omniverse and OpenUSD for advanced visualization and digital twins that can be used in many industrial use cases. The company is also using NVIDIA foundation models to enhance robot capabilities like grasp planning through AI and simulation technologies. SCHUNK, a global leader in gripping systems and automation technology, is showcasing its innovative grasping kit powered by the NVIDIA Jetson AGX Orin module. The kit intelligently detects objects and calculates optimal grasping points. Schunk is also demonstrating seamless simulation-to-reality transfer using IGS Virtuous software — built on Omniverse technologies — to control a real robot through simulation in a pick-and-place scenario. Universal Robots is showcasing UR15, its fastest cobot yet. Powered by the UR AI Accelerator — developed with NVIDIA and running on Jetson AGX Orin using CUDA-accelerated Isaac libraries — UR15 helps set a new standard for industrial automation. Vention, a full-stack software and hardware automation company, launched its Machine Motion AI, built on CUDA-accelerated Isaac libraries and powered by Jetson. Vention is also expanding its lineup of robotic offerings by adding the FR3 robot from Franka Robotics to its ecosystem, enhancing its solutions for academic and research applications. Image courtesy of Vention. Learn more about the latest robotics advancements by joining NVIDIA at Automatica, running through Friday, June 27. 
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  • Enhancing Particle Trails in UE5 #shorts

    In this quick clip, we explore how to adjust the ribbon width and scale for stunning particle trails in Unreal Engine 5. Watch as we transform our visuals with simple tweaks!#UnrealEngine #NiagaraVFX #ParticleTrails #GameDevelopment #VFXTips
    #enhancing #particle #trails #ue5 #shorts
    Enhancing Particle Trails in UE5 #shorts
    In this quick clip, we explore how to adjust the ribbon width and scale for stunning particle trails in Unreal Engine 5. Watch as we transform our visuals with simple tweaks!#UnrealEngine #NiagaraVFX #ParticleTrails #GameDevelopment #VFXTips #enhancing #particle #trails #ue5 #shorts
    WWW.YOUTUBE.COM
    Enhancing Particle Trails in UE5 #shorts
    In this quick clip, we explore how to adjust the ribbon width and scale for stunning particle trails in Unreal Engine 5. Watch as we transform our visuals with simple tweaks!#UnrealEngine #NiagaraVFX #ParticleTrails #GameDevelopment #VFXTips
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  • NOOBS ARE COMING (Demo) [Free] [Action] [Windows] [Linux]

    SirCozyCrow5 hours agoThe sound track is PEAK! I loved playing this, and my partner who normally doesn't play games like this one had a good time as well. I enjoyed the learning curve and I can't wait to play the harder difficulties.Here's a video I made, my partner jumped in for a few minutes as well.Replyso funReplyDrew.a.Chain1 day agoVery addictive!ReplyTrashpanda1191 day agolove the playstyle and the art style definitly fun to play plus the music is the cherry on topReplyAhoOppai1 day agoreally fun game cant wait for the full gameReplyDin Xavier coding1 day agoI chose the laser eye. How do I turn the attack around? Can I even do that?Replyoverboy1 day agoHey, the laser eye gets a random direction at the start of each wave, it's one of the specificities of this attack ;)ReplyFort Kenmei1 day agoGameplay and Critique ;)Replyoverboy1 day agoThanks a lot for the awesome video and the feedback! :)ReplyTLGaby2 days agoJust to know browser progress keep getting reset.Replyoverboy1 day agoThanks for the report! Could it be due to some of your browser settings?Unfortunately, browser-based games can't always guarantee reliable local saves due to how browsers handle storage.To avoid this in the future, I recommend trying the downloadable version of the demo,  it provides a more stable environment for saving progress. :)Replyepic.Replyoleekconder2 days agoVery nice. Spent couple hours easy=) UPD: And some moreReplyMaximusR3 days agoes un juego que ya jugue en su momento cuando tenias menos cosas y ahora que esta actualizado quisiera grabarlo otra vezReplyEPIClove the spiders ♥ReplynineGardens3 days agoOkay so.... tried out a few things, and some Dev suggestions to report:
    Bigfoot is such a cool idea, and running around at that speed with like.... all THAT going on just gave me motion sickness.Summoner is hysterical fun. All hail spiders. Tomatoe's are pretty fun too.The Adept is so cool in theory, but... once you have the right build is a bit of a "standing still simulator"  Also, if you have totoms or other turrets, there's very much the question each round of "Will my circle spawn NEAR the totoms , or far from them "   I kind of wonder if the mage circle should like... fizzle out after 20 seconds and appear somewhere else. Just... something to give a bit more dynamism, and to make the original spawn point less critical.Okay: added thoughts:Watering psycotic tomatoes feels great.Being a malevolent spider with 8 arms feels amazing. Feels very good and natural."Orbital" is one of the greatest and most fun abilities in the game.  I would take this even without the damage boost.Lots of fun, but also very silly. Good job.Replydave99993 days agowith some size you can kick the totems around to reposition them towards your circle, it benefits them too, adept can choose the wand at the start and with it you have no sustain problem anyway whatever build you want to set upReplynineGardens3 days agoOh damn- only just found out you can kick the totems!Okay, yeah in this case all is well. Or at least.... I still think a moving circle could be cool, but the fact that you can move your totems over to where the circle is makes things much better.Replyjust get enough amount+size and they hit everything, bounce is overkill ReplyLost track of time 10 hours in and still hooked. Absolutely love it! Can't wait for the full releaseReplyDriftedVoid4 days agoPretty good!
    ReplyIndyot4 days agoIt's a pretty addictive game, congrats! I lowkey missed a bit of satisfaction on the weapons though.ReplyCongrats on the game! I really like the weapons that you interact with which gives it a fun spin.Reply1Soultaken4 days agoAnyone know good combos for the items?Replydave99994 days agolasers plus amount+adept some arcane for basic dmgtotems +amount+ bounce+adept optional size and arcane you can stand still in the endall shovels with crit, strength their extra souls help you snowball hard and easy probably the most straightforward and stable very good build you can beat the game with nearly anything its well balanced but this one is very strong and easy soul flask, more chests are near always must pick, the high luck value ones give you better items the free reroll is a must pick, lightning dagger is somewhat unique as it  can carry you the entire early game even if you do not get enough element damageReplydave99998 days agounderestimated totems Replylimey8 days agoi like how you made like MULTITUDES of updates on this so like as soon as i check my feed its just thisReplydave99998 days agomy best run so far,  there s a hidden mechanic that  makes weapons  you have more likely to drop?Replyoverboy8 days agoLmao, awesome — looks like a really fun build to play! Yeah, Shop RNG uses a lot of hidden tricks to help you find relevant attacks, while still allowing unrelated ones to appear. That way, you can discover unique builds and experiment freely!Replyoverboy8 days agoThank you so much for the incredible reception of the web demo on Itch, and to everyone who wishlisted the game! Many of the changes—along with much more to come in future updates—are directly based on your feedback here and on the game’s Discord.

    I’m also excited to announce that the game will release on Steam on 8 July 2025!
    Demo - Update 35Singleplayer UI: Level Up Upgrade Phase and Chest Pickup Phase UI now display the items and attacks inventoriesSingleplayer Shop: subtle animation while selecting a Buy Button
    Many Balancing tweaks
    Balancing: nerfed Life Steal in various waysBalancing: nerfed Knockback in various waysBalancing: too much items enhancing HP Max were put in the Demo, this means it was easier to get a lot of HP and to survive in the Demo due to higher ratio of items providing HP
    Added a subtle duration during which the player can still pickup Souls even if they’re slurped by the Soul Portal
    Fine tuned the color of some weapons to improve the visibility
    Balancing: Ballista don’t double their projectiles based on amount anymoreIf Player HP is Full and HP Max > 20, the player can’t be one-shot
    Bugfix: in-game achievement pop up could be displayed below other UI elements while it should always be above everything else
    Potential Bugfix for a rare bug happening in Multiplayer shop where player2 Shop sections wasn’t displayed at allRework the save system in preparation for upcoming features
    ReplyxHELLO_WORLDx10 days agocontracts on the gameReplydave999910 days agoelijah_ap10 days agoLove the art style, upgrades, controls, etc. Balance might be the only thing off about this. If you were to add anything, I would want to see more variety in the stages, similar to Vampire Survivor. Otherwise- really great.ReplyThank you so much! I’ll keep working on the balance with each update, and I appreciate the suggestion on stage variety!ReplyNetsmile10 days agoTorch IV has a problem rounding numbers in the stats hover over display. Other levels of torches workReplyoverboy10 days agoThanks, I'll fix this displayed rounding number issue soon!ReplySkeppartorsk10 days agoFor now I'd say it's fun, but lacking a bit in balance. I absolutely suck at brotatolikes. But find this one easy, so it's probably undertuned as far as difficulty is concerned. The power and availability of HP and regen items, makes you just literally not care if you get hit. Then the relatively strong armor on top and you're just too tanky for anything to feasibly ever kill you.Replyoverboy10 days agoThanks for the feedback! Sounds like tanky builds might be a bit too forgiving right now, i'll do some balancing changesReplySkeppartorsk9 days agoLife steal has similar issues too. There's also the standard issue with knockback in these kinds of games. The lack of any enemy resistance/diminishing returns, means it's way too easy to get enough knockback that enemies cannot touch you anymore. Ranged attacks are too few and far between to worry about with the current levels of sustain. Meaning you can just Stand Still and Kill way too realiably.
    Edit: Lategame with 6x Wands I'm getting so much screen shake it's triggering simulation sickness. It was due to having Pierce + Bounce. The screen shake from my projectiles bouncing off the edge of the map.Replyoverboy8 days agothanks for your feedback, it will help for the game balancing!For now I try to avoid diminishing returns by design to make sure each feature and stat is super easy to understand because I dislike when roguelike gets too opaque, I prefer that the player fully and easily undestand each of its choices, but yeah that involves a good balance to find!In future updates, Life Steal will become harder to get, Knockback will be capped at lower maximum applied values.Regarding the overall difficulty, the full version has 3 extra level of difficulties, and based on some feedbacks i have from beta testers, the balance between the 5 difficulty modes seem to be close to what i'm aiming forThere is already an option to disable screenshakes ;)Edit: Would you be interested to join the beta-test of the full game? If so please join the Discord and ping me in DM ;)ReplySkeppartorsk8 days agoI did notice that you could turn off screen shake entirely. But admittedly a lot of the visceral feel of the combat goes away when you fully disable the screen shake. But when you have too many Leeroy/knockback projectiles/bouncing projectiles. It just reaches the point where simulation sickness sets in. Wish there was something like an intensity setting, or a way for it to cap out at how often a screen shake can get triggered.
    I agree on the opaque thing. But I was more thinking something akin to how CC Diminishing Returns works in WoW. Where 1st hit = full value, 2nd hit within 10s = half value, 3rd hit = 1/4 value. Then 10s of immunity before it resets. That way you still get knockback when you pick knockback. But you can't just perma nail enemies against the wall.
    Edit: Also there's a wording issuewith how multiple pentagrams work. If you have adept pentagram and the item pentagram the wording is "when you stand inside a pentagram" But the item one gives the 20% damage ONLY and the adept one gives the adept bonuses ONLY. The wording would mean that both pentagrams should give adept bonus AND 20% damage bonus.Edit2: I'd suggest reformatting Grimorius tooltip so that the -10% armor is above the "on level up"portion. The indentation difference between the +1% speed and -10% armor is small enough that I read it as losing 10% armor on every level up.Replyoverboy8 days agoThanks a lot for the interesting insights!I nerfed HP, Lifesteal and Knockback using various techniques in the last update, along with many other changes.Just tested Pentagram/Adept and it works as expected: the 2 effects stack correctly as the wording impliedI reformatted Grimorius tooltip as you suggested ;)ReplyView more in threadBad Piggy11 days agoVery cool in it's current state. I love how much it really emphasises movement like how some active abilities need to be grabbed from around the arena to do themThat said, I think enemy projectiles could honestly stand out more. I could hardly see them at times in all the chaos.Still, I think this is a pretty solid base right now, and as always, you have a beautiful visual style, though I feel like the game suffers a little from how busy it can get. Great stuff so far thoughReplyThanks Bad Piggy! Really glad you’re enjoying the mechanics. I appreciate the feedback on projectile visibility and how busy things can get. I’ll definitely look into ways to improve those aspects. Really grateful for the kind words and thoughtful feedback!ReplyLeoLohandro11 days agoA copy of the brotato), but still fun.Replyoverboy11 days agoHey thanks a lot! Yes this game is a Brotato-like with many twists and new innovative mechanics, such as:- Equippable Boss Patterns- Minion Summoning- Growing Plant Minions with a watercan- Amount and Size stats - Physics-Based Weapons – like chained spikeballs- Kickable stuff- Playable character merge feature- Dozens and dozens of unique effectsI'm aiming for something like The Binding of Isaac meets Brotato — a deep, replayable experience full of chaotic synergies and wild builds that feel totally unique each run, with all the "being a boss fantasy and humor" deeply included in the mechanics and content :)Reply
    #noobs #are #coming #demo #free
    NOOBS ARE COMING (Demo) [Free] [Action] [Windows] [Linux]
    SirCozyCrow5 hours agoThe sound track is PEAK! I loved playing this, and my partner who normally doesn't play games like this one had a good time as well. I enjoyed the learning curve and I can't wait to play the harder difficulties.Here's a video I made, my partner jumped in for a few minutes as well.Replyso funReplyDrew.a.Chain1 day agoVery addictive!ReplyTrashpanda1191 day agolove the playstyle and the art style definitly fun to play plus the music is the cherry on topReplyAhoOppai1 day agoreally fun game cant wait for the full gameReplyDin Xavier coding1 day agoI chose the laser eye. How do I turn the attack around? Can I even do that?Replyoverboy1 day agoHey, the laser eye gets a random direction at the start of each wave, it's one of the specificities of this attack ;)ReplyFort Kenmei1 day agoGameplay and Critique ;)Replyoverboy1 day agoThanks a lot for the awesome video and the feedback! :)ReplyTLGaby2 days agoJust to know browser progress keep getting reset.Replyoverboy1 day agoThanks for the report! Could it be due to some of your browser settings?Unfortunately, browser-based games can't always guarantee reliable local saves due to how browsers handle storage.To avoid this in the future, I recommend trying the downloadable version of the demo,  it provides a more stable environment for saving progress. :)Replyepic.Replyoleekconder2 days agoVery nice. Spent couple hours easy=) UPD: And some moreReplyMaximusR3 days agoes un juego que ya jugue en su momento cuando tenias menos cosas y ahora que esta actualizado quisiera grabarlo otra vezReplyEPIClove the spiders ♥ReplynineGardens3 days agoOkay so.... tried out a few things, and some Dev suggestions to report: Bigfoot is such a cool idea, and running around at that speed with like.... all THAT going on just gave me motion sickness.Summoner is hysterical fun. All hail spiders. Tomatoe's are pretty fun too.The Adept is so cool in theory, but... once you have the right build is a bit of a "standing still simulator"  Also, if you have totoms or other turrets, there's very much the question each round of "Will my circle spawn NEAR the totoms , or far from them "   I kind of wonder if the mage circle should like... fizzle out after 20 seconds and appear somewhere else. Just... something to give a bit more dynamism, and to make the original spawn point less critical.Okay: added thoughts:Watering psycotic tomatoes feels great.Being a malevolent spider with 8 arms feels amazing. Feels very good and natural."Orbital" is one of the greatest and most fun abilities in the game.  I would take this even without the damage boost.Lots of fun, but also very silly. Good job.Replydave99993 days agowith some size you can kick the totems around to reposition them towards your circle, it benefits them too, adept can choose the wand at the start and with it you have no sustain problem anyway whatever build you want to set upReplynineGardens3 days agoOh damn- only just found out you can kick the totems!Okay, yeah in this case all is well. Or at least.... I still think a moving circle could be cool, but the fact that you can move your totems over to where the circle is makes things much better.Replyjust get enough amount+size and they hit everything, bounce is overkill ReplyLost track of time 10 hours in and still hooked. Absolutely love it! Can't wait for the full releaseReplyDriftedVoid4 days agoPretty good! ReplyIndyot4 days agoIt's a pretty addictive game, congrats! I lowkey missed a bit of satisfaction on the weapons though.ReplyCongrats on the game! I really like the weapons that you interact with which gives it a fun spin.Reply1Soultaken4 days agoAnyone know good combos for the items?Replydave99994 days agolasers plus amount+adept some arcane for basic dmgtotems +amount+ bounce+adept optional size and arcane you can stand still in the endall shovels with crit, strength their extra souls help you snowball hard and easy probably the most straightforward and stable very good build you can beat the game with nearly anything its well balanced but this one is very strong and easy soul flask, more chests are near always must pick, the high luck value ones give you better items the free reroll is a must pick, lightning dagger is somewhat unique as it  can carry you the entire early game even if you do not get enough element damageReplydave99998 days agounderestimated totems Replylimey8 days agoi like how you made like MULTITUDES of updates on this so like as soon as i check my feed its just thisReplydave99998 days agomy best run so far,  there s a hidden mechanic that  makes weapons  you have more likely to drop?Replyoverboy8 days agoLmao, awesome — looks like a really fun build to play! Yeah, Shop RNG uses a lot of hidden tricks to help you find relevant attacks, while still allowing unrelated ones to appear. That way, you can discover unique builds and experiment freely!Replyoverboy8 days agoThank you so much for the incredible reception of the web demo on Itch, and to everyone who wishlisted the game! Many of the changes—along with much more to come in future updates—are directly based on your feedback here and on the game’s Discord. I’m also excited to announce that the game will release on Steam on 8 July 2025! Demo - Update 35Singleplayer UI: Level Up Upgrade Phase and Chest Pickup Phase UI now display the items and attacks inventoriesSingleplayer Shop: subtle animation while selecting a Buy Button Many Balancing tweaks Balancing: nerfed Life Steal in various waysBalancing: nerfed Knockback in various waysBalancing: too much items enhancing HP Max were put in the Demo, this means it was easier to get a lot of HP and to survive in the Demo due to higher ratio of items providing HP Added a subtle duration during which the player can still pickup Souls even if they’re slurped by the Soul Portal Fine tuned the color of some weapons to improve the visibility Balancing: Ballista don’t double their projectiles based on amount anymoreIf Player HP is Full and HP Max > 20, the player can’t be one-shot Bugfix: in-game achievement pop up could be displayed below other UI elements while it should always be above everything else Potential Bugfix for a rare bug happening in Multiplayer shop where player2 Shop sections wasn’t displayed at allRework the save system in preparation for upcoming features ReplyxHELLO_WORLDx10 days agocontracts on the gameReplydave999910 days agoelijah_ap10 days agoLove the art style, upgrades, controls, etc. Balance might be the only thing off about this. If you were to add anything, I would want to see more variety in the stages, similar to Vampire Survivor. Otherwise- really great.ReplyThank you so much! I’ll keep working on the balance with each update, and I appreciate the suggestion on stage variety!ReplyNetsmile10 days agoTorch IV has a problem rounding numbers in the stats hover over display. Other levels of torches workReplyoverboy10 days agoThanks, I'll fix this displayed rounding number issue soon!ReplySkeppartorsk10 days agoFor now I'd say it's fun, but lacking a bit in balance. I absolutely suck at brotatolikes. But find this one easy, so it's probably undertuned as far as difficulty is concerned. The power and availability of HP and regen items, makes you just literally not care if you get hit. Then the relatively strong armor on top and you're just too tanky for anything to feasibly ever kill you.Replyoverboy10 days agoThanks for the feedback! Sounds like tanky builds might be a bit too forgiving right now, i'll do some balancing changesReplySkeppartorsk9 days agoLife steal has similar issues too. There's also the standard issue with knockback in these kinds of games. The lack of any enemy resistance/diminishing returns, means it's way too easy to get enough knockback that enemies cannot touch you anymore. Ranged attacks are too few and far between to worry about with the current levels of sustain. Meaning you can just Stand Still and Kill way too realiably. Edit: Lategame with 6x Wands I'm getting so much screen shake it's triggering simulation sickness. It was due to having Pierce + Bounce. The screen shake from my projectiles bouncing off the edge of the map.Replyoverboy8 days agothanks for your feedback, it will help for the game balancing!For now I try to avoid diminishing returns by design to make sure each feature and stat is super easy to understand because I dislike when roguelike gets too opaque, I prefer that the player fully and easily undestand each of its choices, but yeah that involves a good balance to find!In future updates, Life Steal will become harder to get, Knockback will be capped at lower maximum applied values.Regarding the overall difficulty, the full version has 3 extra level of difficulties, and based on some feedbacks i have from beta testers, the balance between the 5 difficulty modes seem to be close to what i'm aiming forThere is already an option to disable screenshakes ;)Edit: Would you be interested to join the beta-test of the full game? If so please join the Discord and ping me in DM ;)ReplySkeppartorsk8 days agoI did notice that you could turn off screen shake entirely. But admittedly a lot of the visceral feel of the combat goes away when you fully disable the screen shake. But when you have too many Leeroy/knockback projectiles/bouncing projectiles. It just reaches the point where simulation sickness sets in. Wish there was something like an intensity setting, or a way for it to cap out at how often a screen shake can get triggered. I agree on the opaque thing. But I was more thinking something akin to how CC Diminishing Returns works in WoW. Where 1st hit = full value, 2nd hit within 10s = half value, 3rd hit = 1/4 value. Then 10s of immunity before it resets. That way you still get knockback when you pick knockback. But you can't just perma nail enemies against the wall. Edit: Also there's a wording issuewith how multiple pentagrams work. If you have adept pentagram and the item pentagram the wording is "when you stand inside a pentagram" But the item one gives the 20% damage ONLY and the adept one gives the adept bonuses ONLY. The wording would mean that both pentagrams should give adept bonus AND 20% damage bonus.Edit2: I'd suggest reformatting Grimorius tooltip so that the -10% armor is above the "on level up"portion. The indentation difference between the +1% speed and -10% armor is small enough that I read it as losing 10% armor on every level up.Replyoverboy8 days agoThanks a lot for the interesting insights!I nerfed HP, Lifesteal and Knockback using various techniques in the last update, along with many other changes.Just tested Pentagram/Adept and it works as expected: the 2 effects stack correctly as the wording impliedI reformatted Grimorius tooltip as you suggested ;)ReplyView more in threadBad Piggy11 days agoVery cool in it's current state. I love how much it really emphasises movement like how some active abilities need to be grabbed from around the arena to do themThat said, I think enemy projectiles could honestly stand out more. I could hardly see them at times in all the chaos.Still, I think this is a pretty solid base right now, and as always, you have a beautiful visual style, though I feel like the game suffers a little from how busy it can get. Great stuff so far thoughReplyThanks Bad Piggy! Really glad you’re enjoying the mechanics. I appreciate the feedback on projectile visibility and how busy things can get. I’ll definitely look into ways to improve those aspects. Really grateful for the kind words and thoughtful feedback!ReplyLeoLohandro11 days agoA copy of the brotato), but still fun.Replyoverboy11 days agoHey thanks a lot! Yes this game is a Brotato-like with many twists and new innovative mechanics, such as:- Equippable Boss Patterns- Minion Summoning- Growing Plant Minions with a watercan- Amount and Size stats - Physics-Based Weapons – like chained spikeballs- Kickable stuff- Playable character merge feature- Dozens and dozens of unique effectsI'm aiming for something like The Binding of Isaac meets Brotato — a deep, replayable experience full of chaotic synergies and wild builds that feel totally unique each run, with all the "being a boss fantasy and humor" deeply included in the mechanics and content :)Reply #noobs #are #coming #demo #free
    OVERBOY.ITCH.IO
    NOOBS ARE COMING (Demo) [Free] [Action] [Windows] [Linux]
    SirCozyCrow5 hours agoThe sound track is PEAK! I loved playing this, and my partner who normally doesn't play games like this one had a good time as well. I enjoyed the learning curve and I can't wait to play the harder difficulties.Here's a video I made, my partner jumped in for a few minutes as well.Replyso funReplyDrew.a.Chain1 day ago(+1)Very addictive!ReplyTrashpanda1191 day ago(+1)love the playstyle and the art style definitly fun to play plus the music is the cherry on topReplyAhoOppai1 day ago(+1)really fun game cant wait for the full gameReplyDin Xavier coding1 day agoI chose the laser eye. How do I turn the attack around? Can I even do that?Replyoverboy1 day agoHey, the laser eye gets a random direction at the start of each wave, it's one of the specificities of this attack ;)ReplyFort Kenmei1 day agoGameplay and Critique ;)Replyoverboy1 day ago(+1)Thanks a lot for the awesome video and the feedback! :)ReplyTLGaby2 days agoJust to know browser progress keep getting reset.Replyoverboy1 day ago (2 edits) (+1)Thanks for the report! Could it be due to some of your browser settings?Unfortunately, browser-based games can't always guarantee reliable local saves due to how browsers handle storage.To avoid this in the future, I recommend trying the downloadable version of the demo,  it provides a more stable environment for saving progress. :)Replyepic.Replyoleekconder2 days ago (1 edit) (+1)Very nice. Spent couple hours easy=) UPD: And some moreReplyMaximusR3 days agoes un juego que ya jugue en su momento cuando tenias menos cosas y ahora que esta actualizado quisiera grabarlo otra vezReplyEPIClove the spiders ♥ReplynineGardens3 days ago (1 edit) (+2)Okay so.... tried out a few things, and some Dev suggestions to report: Bigfoot is such a cool idea, and running around at that speed with like.... all THAT going on just gave me motion sickness.Summoner is hysterical fun. All hail spiders. Tomatoe's are pretty fun too.The Adept is so cool in theory, but... once you have the right build is a bit of a "standing still simulator"  Also, if you have totoms or other turrets, there's very much the question each round of "Will my circle spawn NEAR the totoms (instant win), or far from them (oh no)"   I kind of wonder if the mage circle should like... fizzle out after 20 seconds and appear somewhere else. Just... something to give a bit more dynamism, and to make the original spawn point less critical.Okay: added thoughts:Watering psycotic tomatoes feels great.Being a malevolent spider with 8 arms feels amazing. Feels very good and natural."Orbital" is one of the greatest and most fun abilities in the game.  I would take this even without the damage boost.Lots of fun, but also very silly. Good job.Replydave99993 days agowith some size you can kick the totems around to reposition them towards your circle, it benefits them too, adept can choose the wand at the start and with it you have no sustain problem anyway whatever build you want to set upReplynineGardens3 days agoOh damn- only just found out you can kick the totems!Okay, yeah in this case all is well. Or at least.... I still think a moving circle could be cool, but the fact that you can move your totems over to where the circle is makes things much better.Replyjust get enough amount+size and they hit everything, bounce is overkill ReplyLost track of time 10 hours in and still hooked. Absolutely love it! Can't wait for the full releaseReplyDriftedVoid4 days agoPretty good! ReplyIndyot4 days agoIt's a pretty addictive game, congrats! I lowkey missed a bit of satisfaction on the weapons though.ReplyCongrats on the game! I really like the weapons that you interact with which gives it a fun spin. (i.e. the spike ball)Reply1Soultaken4 days agoAnyone know good combos for the items? (I just pick randomly.)Replydave99994 days ago (1 edit) (+2)lasers plus amount+adept some arcane for basic dmg (its instable to setup and only overboy starts with one) totems +amount+ bounce+adept optional size and arcane you can stand still in the endall shovels with crit, strength their extra souls help you snowball hard and easy probably the most straightforward and stable very good build you can beat the game with nearly anything its well balanced but this one is very strong and easy (realized in the end that all size was wasted on this) soul flask, more chests are near always must pick, the high luck value ones give you better items the free reroll is a must pick, lightning dagger is somewhat unique as it  can carry you the entire early game even if you do not get enough element damage (I understand that the more gimmicky things like pets and kickables give the game versatility but to min max they are not that competative)Replydave99998 days agounderestimated totems Replylimey8 days agoi like how you made like MULTITUDES of updates on this so like as soon as i check my feed its just thisReplydave99998 days ago (1 edit) (+1)my best run so far,  there s a hidden mechanic that  makes weapons  you have more likely to drop?Replyoverboy8 days ago(+2)Lmao, awesome — looks like a really fun build to play! Yeah, Shop RNG uses a lot of hidden tricks to help you find relevant attacks, while still allowing unrelated ones to appear. That way, you can discover unique builds and experiment freely!Replyoverboy8 days ago (1 edit) Thank you so much for the incredible reception of the web demo on Itch, and to everyone who wishlisted the game! Many of the changes—along with much more to come in future updates—are directly based on your feedback here and on the game’s Discord. I’m also excited to announce that the game will release on Steam on 8 July 2025! Demo - Update 35 (06 June 2025)Singleplayer UI: Level Up Upgrade Phase and Chest Pickup Phase UI now display the items and attacks inventories (useful to check the scaling of current equipped attacks for example) Singleplayer Shop: subtle animation while selecting a Buy Button Many Balancing tweaks Balancing: nerfed Life Steal in various ways (lower values gained from items) Balancing: nerfed Knockback in various ways (lower values gained, higher item rarity, lower max applied value) Balancing: too much items enhancing HP Max were put in the Demo, this means it was easier to get a lot of HP and to survive in the Demo due to higher ratio of items providing HP Added a subtle duration during which the player can still pickup Souls even if they’re slurped by the Soul Portal Fine tuned the color of some weapons to improve the visibility Balancing: Ballista don’t double their projectiles based on amount anymore (only number of ballistas scales with amount) If Player HP is Full and HP Max > 20, the player can’t be one-shot Bugfix: in-game achievement pop up could be displayed below other UI elements while it should always be above everything else Potential Bugfix for a rare bug happening in Multiplayer shop where player2 Shop sections wasn’t displayed at allRework the save system in preparation for upcoming features ReplyxHELLO_WORLDx10 days agocontracts on the gameReplydave999910 days agoelijah_ap10 days agoLove the art style, upgrades, controls, etc. Balance might be the only thing off about this. If you were to add anything, I would want to see more variety in the stages, similar to Vampire Survivor. Otherwise- really great.ReplyThank you so much! I’ll keep working on the balance with each update, and I appreciate the suggestion on stage variety!ReplyNetsmile10 days agoTorch IV has a problem rounding numbers in the stats hover over display. Other levels of torches workReplyoverboy10 days ago (1 edit) Thanks, I'll fix this displayed rounding number issue soon!ReplySkeppartorsk10 days agoFor now I'd say it's fun, but lacking a bit in balance. I absolutely suck at brotatolikes. But find this one easy, so it's probably undertuned as far as difficulty is concerned. The power and availability of HP and regen items, makes you just literally not care if you get hit. Then the relatively strong armor on top and you're just too tanky for anything to feasibly ever kill you.Replyoverboy10 days ago (1 edit) (+1)Thanks for the feedback! Sounds like tanky builds might be a bit too forgiving right now, i'll do some balancing changesReplySkeppartorsk9 days ago (2 edits) Life steal has similar issues too. There's also the standard issue with knockback in these kinds of games. The lack of any enemy resistance/diminishing returns, means it's way too easy to get enough knockback that enemies cannot touch you anymore. Ranged attacks are too few and far between to worry about with the current levels of sustain. Meaning you can just Stand Still and Kill way too realiably. Edit: Lategame with 6x Wands I'm getting so much screen shake it's triggering simulation sickness. It was due to having Pierce + Bounce. The screen shake from my projectiles bouncing off the edge of the map.Replyoverboy8 days ago (2 edits) (+1)thanks for your feedback, it will help for the game balancing!For now I try to avoid diminishing returns by design to make sure each feature and stat is super easy to understand because I dislike when roguelike gets too opaque, I prefer that the player fully and easily undestand each of its choices, but yeah that involves a good balance to find!In future updates, Life Steal will become harder to get, Knockback will be capped at lower maximum applied values.Regarding the overall difficulty, the full version has 3 extra level of difficulties, and based on some feedbacks i have from beta testers, the balance between the 5 difficulty modes seem to be close to what i'm aiming for (minus some issues like you pointed out, and of course some balancing required on specific builds and items)There is already an option to disable screenshakes ;)Edit: Would you be interested to join the beta-test of the full game? If so please join the Discord and ping me in DM ;)ReplySkeppartorsk8 days ago (4 edits) I did notice that you could turn off screen shake entirely. But admittedly a lot of the visceral feel of the combat goes away when you fully disable the screen shake. But when you have too many Leeroy/knockback projectiles/bouncing projectiles. It just reaches the point where simulation sickness sets in. Wish there was something like an intensity setting, or a way for it to cap out at how often a screen shake can get triggered. I agree on the opaque thing. But I was more thinking something akin to how CC Diminishing Returns works in WoW. Where 1st hit = full value, 2nd hit within 10s = half value, 3rd hit = 1/4 value. Then 10s of immunity before it resets. That way you still get knockback when you pick knockback. But you can't just perma nail enemies against the wall. Edit: Also there's a wording issue (or a bug) with how multiple pentagrams work. If you have adept pentagram and the item pentagram the wording is "when you stand inside a pentagram" But the item one gives the 20% damage ONLY and the adept one gives the adept bonuses ONLY. The wording would mean that both pentagrams should give adept bonus AND 20% damage bonus.Edit2: I'd suggest reformatting Grimorius tooltip so that the -10% armor is above the "on level up"portion. The indentation difference between the +1% speed and -10% armor is small enough that I read it as losing 10% armor on every level up.Replyoverboy8 days agoThanks a lot for the interesting insights!I nerfed HP, Lifesteal and Knockback using various techniques in the last update, along with many other changes.Just tested Pentagram/Adept and it works as expected: the 2 effects stack correctly as the wording impliedI reformatted Grimorius tooltip as you suggested ;)ReplyView more in threadBad Piggy11 days agoVery cool in it's current state. I love how much it really emphasises movement like how some active abilities need to be grabbed from around the arena to do themThat said, I think enemy projectiles could honestly stand out more. I could hardly see them at times in all the chaos.Still, I think this is a pretty solid base right now, and as always, you have a beautiful visual style, though I feel like the game suffers a little from how busy it can get. Great stuff so far thoughReplyThanks Bad Piggy! Really glad you’re enjoying the mechanics. I appreciate the feedback on projectile visibility and how busy things can get. I’ll definitely look into ways to improve those aspects. Really grateful for the kind words and thoughtful feedback!ReplyLeoLohandro11 days agoA copy of the brotato), but still fun.Replyoverboy11 days ago (2 edits) (+1)Hey thanks a lot! Yes this game is a Brotato-like with many twists and new innovative mechanics, such as:- Equippable Boss Patterns (active skills you can trigger by picking orbs on the map)- Minion Summoning- Growing Plant Minions with a watercan- Amount and Size stats - Physics-Based Weapons – like chained spikeballs- Kickable stuff (you can even play soccer with your minions or other co-op players)- Playable character merge feature (get the effect of 2 different characters or more at the same time)- Dozens and dozens of unique effects (turning enemies into Sheep, or Golden Statues, or both?)I'm aiming for something like The Binding of Isaac meets Brotato — a deep, replayable experience full of chaotic synergies and wild builds that feel totally unique each run, with all the "being a boss fantasy and humor" deeply included in the mechanics and content :)Reply
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  • Mirela Cialai Q&A: Customer Engagement Book Interview

    Reading Time: 9 minutes
    In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential.
    That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success.
    In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers.
    You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI.
    Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.

     
    Mirela Cialai Q&A Interview
    1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience?

    Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives.

    This could be revenue growth, customer retention, market expansion, or operational efficiency.
    We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition.
    We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals.
    In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance.
    This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth.
    Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings.
    Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences.
    To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale.

    By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals.

    2. What steps did you take to ensure data accuracy?
    The data team was very diligent in ensuring that our data warehouse had accurate data.
    So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc.

    That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data.

    3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy?
    Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability.
    I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%.
    This data helps make a compelling case to stakeholders about the importance of prioritizing retention.
    Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth.
    This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives.

    By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy.

    4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement?
    Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach.
    The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives.
    I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse.
    Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows.
    Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities.

    Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape.

    5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for?
    I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels.
    Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns.
    Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns.
    Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability.

    If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs.

    6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap?
    Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes.
    Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact.
    Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert.

    By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success.

    7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives?
    To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success.
    Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value.
    Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities.
    Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth.
    By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs.

    In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability.

    In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first.
    8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you?
    Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability.
    We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success.
    To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams.

    To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together.

    9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like?
    A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine.
    In one word: PAPER. Here’s how it breaks down.

    Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals.
    Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps.
    Prioritize: initiatives based on impact, feasibility, and ROI potential.
    Execute: by implementing the roadmap in manageable phases.
    Refine: by continuously improving CRM performance and refining the roadmap.

    So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy.

    10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively?
    The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences.

    The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth.

    Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies.
    The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes.
    Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution.
    A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions.
    Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others.
    While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends.

    By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success.

    11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind?
    I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives.
    Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives.

    Another important lesson: The roadmap is only as effective as the data and systems it’s built upon.

    I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on.
    A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers.

    So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.

     

     
    This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die.
    Download the PDF or request a physical copy of the book here.
    The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    #mirela #cialai #qampampa #customer #engagement
    Mirela Cialai Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage. #mirela #cialai #qampampa #customer #engagement
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    Mirela Cialai Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.
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  • Sienna Net-Zero Home / billionBricks

    Sienna Net-Zero Home / billionBricksSave this picture!© Ron Mendoza , Mark Twain C , BB teamHouses, Sustainability•Quezon City, Philippines

    Architects:
    billionBricks
    Area
    Area of this architecture project

    Area: 
    45 m²

    Year
    Completion year of this architecture project

    Year: 

    2024

    Photographs

    Photographs:Ron Mendoza , Mark Twain C , BB teamMore SpecsLess Specs
    this picture!
    Text description provided by the architects. Built to address homelessness and climate change, the Sienna Net-Zero Home is a self-sustaining, solar-powered, cost-efficient, and compact housing solution. This climate-responsive and affordable home, located in Quezon City, Philippines, represents a revolutionary vision for social housing through its integration of thoughtful design, sustainability, and energy self-sufficiency.this picture!this picture!this picture!Designed with the unique tropical climate of the Philippines in mind, the Sienna Home prioritizes natural ventilation, passive cooling, and rainwater management to enhance indoor comfort and reduce reliance on artificial cooling systems. The compact 4.5m x 5.1m floor plan has been meticulously optimized for functionality, offering a flexible layout that grows and adapts to the families living in them.this picture!this picture!this picture!A key architectural feature is BillionBricks' innovative Powershade technology - an advanced solar roofing system that serves multiple purposes. Beyond generating clean, renewable energy, it acts as a protective heat barrier, reducing indoor temperatures and improving thermal comfort. Unlike conventional solar panels, Powershade seamlessly integrates with the home's structure, providing reliable energy generation while doubling as a durable roof. This makes the Sienna Home energy-positive, meaning it produces more electricity than it consumes, lowering utility costs and promoting long-term energy independence. Excess power can also be stored or sold back to the grid, creating an additional financial benefit for homeowners.this picture!When multiple Sienna Homes are built together, the innovative PowerShade roofing solution transcends its role as an individual energy source and transforms into a utility-scale solar rooftop farm, capable of powering essential community facilities and generating additional income. This shared energy infrastructure fosters a sense of collective empowerment, enabling residents to actively participate in a sustainable and financially rewarding energy ecosystem.this picture!this picture!The Sienna Home is built using lightweight prefabricated components, allowing for rapid on-site assembly while maintaining durability and structural integrity. This modular approach enables scalability, making it an ideal prototype for large-scale, cost-effective housing developments. The design also allows for future expansions, giving homeowners the flexibility to adapt their living spaces over time.this picture!Adhering to BP 220 social housing regulations, the unit features a 3-meter front setback and a 2-meter rear setback, ensuring proper ventilation, safety, and community-friendly spaces. Additionally, corner units include a 1.5-meter offset, enhancing privacy and accessibility within neighborhood layouts. Beyond providing a single-family residence, the Sienna House is designed to function within a larger sustainable community model, integrating shared green spaces, pedestrian pathways, and decentralized utilities. By promoting energy independence and environmental resilience, the project sets a new precedent for affordable yet high-quality housing solutions in rapidly urbanizing regions.this picture!The Sienna Home in Quezon City serves as a blueprint for future developments, proving that low-cost housing can be both architecturally compelling and socially transformative. By rethinking traditional housing models, BillionBricks is pioneering a future where affordability and sustainability are seamlessly integrated.

    Project gallerySee allShow less
    About this officebillionBricksOffice•••
    Published on June 15, 2025Cite: "Sienna Net-Zero Home / billionBricks" 14 Jun 2025. ArchDaily. Accessed . < ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否
    You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream
    #sienna #netzero #home #billionbricks
    Sienna Net-Zero Home / billionBricks
    Sienna Net-Zero Home / billionBricksSave this picture!© Ron Mendoza , Mark Twain C , BB teamHouses, Sustainability•Quezon City, Philippines Architects: billionBricks Area Area of this architecture project Area:  45 m² Year Completion year of this architecture project Year:  2024 Photographs Photographs:Ron Mendoza , Mark Twain C , BB teamMore SpecsLess Specs this picture! Text description provided by the architects. Built to address homelessness and climate change, the Sienna Net-Zero Home is a self-sustaining, solar-powered, cost-efficient, and compact housing solution. This climate-responsive and affordable home, located in Quezon City, Philippines, represents a revolutionary vision for social housing through its integration of thoughtful design, sustainability, and energy self-sufficiency.this picture!this picture!this picture!Designed with the unique tropical climate of the Philippines in mind, the Sienna Home prioritizes natural ventilation, passive cooling, and rainwater management to enhance indoor comfort and reduce reliance on artificial cooling systems. The compact 4.5m x 5.1m floor plan has been meticulously optimized for functionality, offering a flexible layout that grows and adapts to the families living in them.this picture!this picture!this picture!A key architectural feature is BillionBricks' innovative Powershade technology - an advanced solar roofing system that serves multiple purposes. Beyond generating clean, renewable energy, it acts as a protective heat barrier, reducing indoor temperatures and improving thermal comfort. Unlike conventional solar panels, Powershade seamlessly integrates with the home's structure, providing reliable energy generation while doubling as a durable roof. This makes the Sienna Home energy-positive, meaning it produces more electricity than it consumes, lowering utility costs and promoting long-term energy independence. Excess power can also be stored or sold back to the grid, creating an additional financial benefit for homeowners.this picture!When multiple Sienna Homes are built together, the innovative PowerShade roofing solution transcends its role as an individual energy source and transforms into a utility-scale solar rooftop farm, capable of powering essential community facilities and generating additional income. This shared energy infrastructure fosters a sense of collective empowerment, enabling residents to actively participate in a sustainable and financially rewarding energy ecosystem.this picture!this picture!The Sienna Home is built using lightweight prefabricated components, allowing for rapid on-site assembly while maintaining durability and structural integrity. This modular approach enables scalability, making it an ideal prototype for large-scale, cost-effective housing developments. The design also allows for future expansions, giving homeowners the flexibility to adapt their living spaces over time.this picture!Adhering to BP 220 social housing regulations, the unit features a 3-meter front setback and a 2-meter rear setback, ensuring proper ventilation, safety, and community-friendly spaces. Additionally, corner units include a 1.5-meter offset, enhancing privacy and accessibility within neighborhood layouts. Beyond providing a single-family residence, the Sienna House is designed to function within a larger sustainable community model, integrating shared green spaces, pedestrian pathways, and decentralized utilities. By promoting energy independence and environmental resilience, the project sets a new precedent for affordable yet high-quality housing solutions in rapidly urbanizing regions.this picture!The Sienna Home in Quezon City serves as a blueprint for future developments, proving that low-cost housing can be both architecturally compelling and socially transformative. By rethinking traditional housing models, BillionBricks is pioneering a future where affordability and sustainability are seamlessly integrated. Project gallerySee allShow less About this officebillionBricksOffice••• Published on June 15, 2025Cite: "Sienna Net-Zero Home / billionBricks" 14 Jun 2025. ArchDaily. Accessed . < ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream #sienna #netzero #home #billionbricks
    WWW.ARCHDAILY.COM
    Sienna Net-Zero Home / billionBricks
    Sienna Net-Zero Home / billionBricksSave this picture!© Ron Mendoza , Mark Twain C , BB teamHouses, Sustainability•Quezon City, Philippines Architects: billionBricks Area Area of this architecture project Area:  45 m² Year Completion year of this architecture project Year:  2024 Photographs Photographs:Ron Mendoza , Mark Twain C , BB teamMore SpecsLess Specs Save this picture! Text description provided by the architects. Built to address homelessness and climate change, the Sienna Net-Zero Home is a self-sustaining, solar-powered, cost-efficient, and compact housing solution. This climate-responsive and affordable home, located in Quezon City, Philippines, represents a revolutionary vision for social housing through its integration of thoughtful design, sustainability, and energy self-sufficiency.Save this picture!Save this picture!Save this picture!Designed with the unique tropical climate of the Philippines in mind, the Sienna Home prioritizes natural ventilation, passive cooling, and rainwater management to enhance indoor comfort and reduce reliance on artificial cooling systems. The compact 4.5m x 5.1m floor plan has been meticulously optimized for functionality, offering a flexible layout that grows and adapts to the families living in them.Save this picture!Save this picture!Save this picture!A key architectural feature is BillionBricks' innovative Powershade technology - an advanced solar roofing system that serves multiple purposes. Beyond generating clean, renewable energy, it acts as a protective heat barrier, reducing indoor temperatures and improving thermal comfort. Unlike conventional solar panels, Powershade seamlessly integrates with the home's structure, providing reliable energy generation while doubling as a durable roof. This makes the Sienna Home energy-positive, meaning it produces more electricity than it consumes, lowering utility costs and promoting long-term energy independence. Excess power can also be stored or sold back to the grid, creating an additional financial benefit for homeowners.Save this picture!When multiple Sienna Homes are built together, the innovative PowerShade roofing solution transcends its role as an individual energy source and transforms into a utility-scale solar rooftop farm, capable of powering essential community facilities and generating additional income. This shared energy infrastructure fosters a sense of collective empowerment, enabling residents to actively participate in a sustainable and financially rewarding energy ecosystem.Save this picture!Save this picture!The Sienna Home is built using lightweight prefabricated components, allowing for rapid on-site assembly while maintaining durability and structural integrity. This modular approach enables scalability, making it an ideal prototype for large-scale, cost-effective housing developments. The design also allows for future expansions, giving homeowners the flexibility to adapt their living spaces over time.Save this picture!Adhering to BP 220 social housing regulations, the unit features a 3-meter front setback and a 2-meter rear setback, ensuring proper ventilation, safety, and community-friendly spaces. Additionally, corner units include a 1.5-meter offset, enhancing privacy and accessibility within neighborhood layouts. Beyond providing a single-family residence, the Sienna House is designed to function within a larger sustainable community model, integrating shared green spaces, pedestrian pathways, and decentralized utilities. By promoting energy independence and environmental resilience, the project sets a new precedent for affordable yet high-quality housing solutions in rapidly urbanizing regions.Save this picture!The Sienna Home in Quezon City serves as a blueprint for future developments, proving that low-cost housing can be both architecturally compelling and socially transformative. By rethinking traditional housing models, BillionBricks is pioneering a future where affordability and sustainability are seamlessly integrated. Project gallerySee allShow less About this officebillionBricksOffice••• Published on June 15, 2025Cite: "Sienna Net-Zero Home / billionBricks" 14 Jun 2025. ArchDaily. Accessed . <https://www.archdaily.com/1031072/sienna-billionbricks&gt ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream
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  • Understanding Mask Options in Niagara #shorts

    Dive into the mask settings in Niagara and learn how to adjust mask angle and angle follow for better control over your particle effects. Perfect for enhancing your VFX skills in Unreal Engine 5!#Niagara #UnrealEngine5 #VFX #GameDevelopment #QuickTips
    #understanding #mask #options #niagara #shorts
    Understanding Mask Options in Niagara #shorts
    Dive into the mask settings in Niagara and learn how to adjust mask angle and angle follow for better control over your particle effects. Perfect for enhancing your VFX skills in Unreal Engine 5!#Niagara #UnrealEngine5 #VFX #GameDevelopment #QuickTips #understanding #mask #options #niagara #shorts
    WWW.YOUTUBE.COM
    Understanding Mask Options in Niagara #shorts
    Dive into the mask settings in Niagara and learn how to adjust mask angle and angle follow for better control over your particle effects. Perfect for enhancing your VFX skills in Unreal Engine 5!#Niagara #UnrealEngine5 #VFX #GameDevelopment #QuickTips
    0 Σχόλια 0 Μοιράστηκε
  • Is the Newly Revealed Xbox Handheld a Switch 2 Killer?

    Home Is the Newly Revealed Xbox Handheld a Switch 2 Killer?

    News

    Is the Newly Revealed Xbox Handheld a Switch 2 Killer?

    6 min read

    Published: June 14, 2025

    Key Takeaways

    Xbox has announced two new handheld gaming devices in partnership with Asus: the ROG Xbox Ally and ROG Xbox Ally X.
    They’re expected to compete with Nintendo’s Switch 2, which has sold 3.5M units in just 4 days of its launch.
    Xbox aims to bring a wide range of game titles to portable handheld devices in order to cater to the gaming PC market.

    Xbox has entered the handheld gaming market with two new launches: the ROG Xbox Ally and ROG Xbox Ally X in partnership with ASUS.
    Interestingly, Nintendo released its Switch 2 just last week. The public has received it with much enthusiasm, seeing as it’s already sold around 3.5M units in the first four days of its release.
    Needless to say, Xbox and Nintendo will be direct competitors in the handheld segment now. We looked at the spec sheets and customer reviews, and both handheld gaming devices seem to have different target audiences.
    Let’s unpack them in detail.
    Memory and Storage
    The ROG Xbox Ally comes in standard white color and features the AMD Ryzen Z2 A Processor with 16GB of memory and 512GB of storage, with a 60Wh battery. The Ally X, on the other hand, comes in striking black with the AMD Ryzen AI Z2 Extreme Processor, 24 GB of memory, and 1 TB of storage, and a 80Wh battery.

    Source: Rog Ally Life
    Right off the bat, we believe that Microsoft has done a good job with the storage and processors. In comparison, the Nintendo Switch 2 has 12GB of memory with just 256GB of internal storage. On paper, the Xbox series looks to have an advantage over the Switch 2, which uses a custom NVIDIA T239 chipset for raw power.

    Nvidia’s DLSS, however, gives Switch 2 an advantage over Xbox’s AMD Ryzen processors. DLSS can render games at lower resolutions and, therefore, achieve higher in-use frame rates, which boosts its overall performance.
    Simply put, despite the gap in on-paper specifications, the Switch 2 may render comparable performance to the Xbox Ally. Take this with a pinch of salt, though, because we’ll only be able to confirm this once we get our hands on the new Xbox handhelds.
    Display
    Both the Xbox handhelds feature a 7-inch Full HDscreen with a 120 Hz refresh rate. In comparison, the Switch 2 screen is bigger, with a 7.9-inch display, also rendering at 120 Hz. However, Switch 2 also features HDR10, giving it a significant edge over Xbox Ally.

    HDR10 ensures a much wider range of brightness levels and a broader spectrum of colors, so the display looks more vibrant and lifelike. Plus, you’ll see more detailed blacks and whites on the screen with better realism and depth, enhancing your overall gaming experience.
    The Switch 2 also features VRR technology, which prevents screen tearing and reduces stutter. Notably, the Xbox Ally range has its own version of the VRR, FreeSync Premium. So, truth be told, you might not experience much of a difference in that area. However, HDR10 can definitely prove to be a winner for Switch 2.
    Product Market Fit
    While both the Switch 2 and new Xbox handhelds are apparently the same genre of products, Microsoft and Nintendo seem to have different target markets in their minds.
    Microsoft is focusing more on the Windows handheld market, targeting players who want an on-the-go PC gaming experience. With access to Game Pass and titles from Steam and Epic Games, the Xbox Ally offers a more comprehensive library of games.
    Nintendo, on the other hand, looks to build on the legacy of the OG Nintendo Switch, which has sold 152M units since its launch in 2017. It aims to tap in on the Nintendo fan base with original titles such as Mario and an improved gaming experience.
    Also, Xbox is in direct competition with Valve’s Steam Deck. Both are essentially handheld PCs with wide access to PC-compatible aggregated game libraries on the go.
    Xbox is also introducing the ‘Xbox Experience for Handheld’ feature for its new Ally range, which will make Windows 11 more compatible and optimized for its handheld device – something similar to Valve’s SteamOS on the Steam Deck.
    Xbox Exploring a New Market Segment
    The global mobile and handheld gaming market is expected to expand at a rate of 13.8% CAGR till 2034. It may reach a market value of B. 
    Valve’s Steam Deck managed to sell around 3.7M units by the end of 2024. On the other hand, Windows-based devices like the ASUS ROG Ally, Lenovo Legion Go, and MSI Claw have sold ~5.9M units so far as per early 2025 reports. This shows there’s certainly demand for Windows-based handheld gaming devices. 
    Plus, Xbox’s partnership with ASUS could bring along a brand-value advantage for the product. With a seamless Windows 11 experience on an on-the-go device, these sales figures are expected to swell once the Xbox Ally hits the shelves.
    However, pricing will be a key determinant. The Switch 2 currently sells at – or with the Mario Kart bundle. The Steam Deck starts at and goes up to This means that the price range according to the current market demand is around -Anything more than that may result in market adoption issues.
    The original ASUS ROG Ally is currently priced at There’s little doubt, however, that Xbox would add a premium to this price. So, we’re expecting the price of the ROG Xbox Ally to be around while the ROG Xbox Ally X may cost more than This means that Xbox will be participating in the premium handheld gaming sector, which is something Nintendo and Steam do not cater to.
    Let’s wait for confirmation regarding the pricing and the launch date. Remember, this was only a feature comparison of the two products, and we’re yet to test them out for a detailed hands-on gaming experience comparison. Stick around for that.

    Krishi is a seasoned tech journalist with over four years of experience writing about PC hardware, consumer technology, and artificial intelligence.  Clarity and accessibility are at the core of Krishi’s writing style.
    He believes technology writing should empower readers—not confuse them—and he’s committed to ensuring his content is always easy to understand without sacrificing accuracy or depth.
    Over the years, Krishi has contributed to some of the most reputable names in the industry, including Techopedia, TechRadar, and Tom’s Guide. A man of many talents, Krishi has also proven his mettle as a crypto writer, tackling complex topics with both ease and zeal. His work spans various formats—from in-depth explainers and news coverage to feature pieces and buying guides. 
    Behind the scenes, Krishi operates from a dual-monitor setupthat’s always buzzing with news feeds, technical documentation, and research notes, as well as the occasional gaming sessions that keep him fresh. 
    Krishi thrives on staying current, always ready to dive into the latest announcements, industry shifts, and their far-reaching impacts.  When he's not deep into research on the latest PC hardware news, Krishi would love to chat with you about day trading and the financial markets—oh! And cricket, as well.

    View all articles by Krishi Chowdhary

    Our editorial process

    The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.

    More from News

    View all

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    #newly #revealed #xbox #handheld #switch
    Is the Newly Revealed Xbox Handheld a Switch 2 Killer?
    Home Is the Newly Revealed Xbox Handheld a Switch 2 Killer? News Is the Newly Revealed Xbox Handheld a Switch 2 Killer? 6 min read Published: June 14, 2025 Key Takeaways Xbox has announced two new handheld gaming devices in partnership with Asus: the ROG Xbox Ally and ROG Xbox Ally X. They’re expected to compete with Nintendo’s Switch 2, which has sold 3.5M units in just 4 days of its launch. Xbox aims to bring a wide range of game titles to portable handheld devices in order to cater to the gaming PC market. Xbox has entered the handheld gaming market with two new launches: the ROG Xbox Ally and ROG Xbox Ally X in partnership with ASUS. Interestingly, Nintendo released its Switch 2 just last week. The public has received it with much enthusiasm, seeing as it’s already sold around 3.5M units in the first four days of its release. Needless to say, Xbox and Nintendo will be direct competitors in the handheld segment now. We looked at the spec sheets and customer reviews, and both handheld gaming devices seem to have different target audiences. Let’s unpack them in detail. Memory and Storage The ROG Xbox Ally comes in standard white color and features the AMD Ryzen Z2 A Processor with 16GB of memory and 512GB of storage, with a 60Wh battery. The Ally X, on the other hand, comes in striking black with the AMD Ryzen AI Z2 Extreme Processor, 24 GB of memory, and 1 TB of storage, and a 80Wh battery. Source: Rog Ally Life Right off the bat, we believe that Microsoft has done a good job with the storage and processors. In comparison, the Nintendo Switch 2 has 12GB of memory with just 256GB of internal storage. On paper, the Xbox series looks to have an advantage over the Switch 2, which uses a custom NVIDIA T239 chipset for raw power. Nvidia’s DLSS, however, gives Switch 2 an advantage over Xbox’s AMD Ryzen processors. DLSS can render games at lower resolutions and, therefore, achieve higher in-use frame rates, which boosts its overall performance. Simply put, despite the gap in on-paper specifications, the Switch 2 may render comparable performance to the Xbox Ally. Take this with a pinch of salt, though, because we’ll only be able to confirm this once we get our hands on the new Xbox handhelds. Display Both the Xbox handhelds feature a 7-inch Full HDscreen with a 120 Hz refresh rate. In comparison, the Switch 2 screen is bigger, with a 7.9-inch display, also rendering at 120 Hz. However, Switch 2 also features HDR10, giving it a significant edge over Xbox Ally. HDR10 ensures a much wider range of brightness levels and a broader spectrum of colors, so the display looks more vibrant and lifelike. Plus, you’ll see more detailed blacks and whites on the screen with better realism and depth, enhancing your overall gaming experience. The Switch 2 also features VRR technology, which prevents screen tearing and reduces stutter. Notably, the Xbox Ally range has its own version of the VRR, FreeSync Premium. So, truth be told, you might not experience much of a difference in that area. However, HDR10 can definitely prove to be a winner for Switch 2. Product Market Fit While both the Switch 2 and new Xbox handhelds are apparently the same genre of products, Microsoft and Nintendo seem to have different target markets in their minds. Microsoft is focusing more on the Windows handheld market, targeting players who want an on-the-go PC gaming experience. With access to Game Pass and titles from Steam and Epic Games, the Xbox Ally offers a more comprehensive library of games. Nintendo, on the other hand, looks to build on the legacy of the OG Nintendo Switch, which has sold 152M units since its launch in 2017. It aims to tap in on the Nintendo fan base with original titles such as Mario and an improved gaming experience. Also, Xbox is in direct competition with Valve’s Steam Deck. Both are essentially handheld PCs with wide access to PC-compatible aggregated game libraries on the go. Xbox is also introducing the ‘Xbox Experience for Handheld’ feature for its new Ally range, which will make Windows 11 more compatible and optimized for its handheld device – something similar to Valve’s SteamOS on the Steam Deck. Xbox Exploring a New Market Segment The global mobile and handheld gaming market is expected to expand at a rate of 13.8% CAGR till 2034. It may reach a market value of B.  Valve’s Steam Deck managed to sell around 3.7M units by the end of 2024. On the other hand, Windows-based devices like the ASUS ROG Ally, Lenovo Legion Go, and MSI Claw have sold ~5.9M units so far as per early 2025 reports. This shows there’s certainly demand for Windows-based handheld gaming devices.  Plus, Xbox’s partnership with ASUS could bring along a brand-value advantage for the product. With a seamless Windows 11 experience on an on-the-go device, these sales figures are expected to swell once the Xbox Ally hits the shelves. However, pricing will be a key determinant. The Switch 2 currently sells at – or with the Mario Kart bundle. The Steam Deck starts at and goes up to This means that the price range according to the current market demand is around -Anything more than that may result in market adoption issues. The original ASUS ROG Ally is currently priced at There’s little doubt, however, that Xbox would add a premium to this price. So, we’re expecting the price of the ROG Xbox Ally to be around while the ROG Xbox Ally X may cost more than This means that Xbox will be participating in the premium handheld gaming sector, which is something Nintendo and Steam do not cater to. Let’s wait for confirmation regarding the pricing and the launch date. Remember, this was only a feature comparison of the two products, and we’re yet to test them out for a detailed hands-on gaming experience comparison. Stick around for that. Krishi is a seasoned tech journalist with over four years of experience writing about PC hardware, consumer technology, and artificial intelligence.  Clarity and accessibility are at the core of Krishi’s writing style. He believes technology writing should empower readers—not confuse them—and he’s committed to ensuring his content is always easy to understand without sacrificing accuracy or depth. Over the years, Krishi has contributed to some of the most reputable names in the industry, including Techopedia, TechRadar, and Tom’s Guide. A man of many talents, Krishi has also proven his mettle as a crypto writer, tackling complex topics with both ease and zeal. His work spans various formats—from in-depth explainers and news coverage to feature pieces and buying guides.  Behind the scenes, Krishi operates from a dual-monitor setupthat’s always buzzing with news feeds, technical documentation, and research notes, as well as the occasional gaming sessions that keep him fresh.  Krishi thrives on staying current, always ready to dive into the latest announcements, industry shifts, and their far-reaching impacts.  When he's not deep into research on the latest PC hardware news, Krishi would love to chat with you about day trading and the financial markets—oh! And cricket, as well. View all articles by Krishi Chowdhary Our editorial process The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors. More from News View all View all #newly #revealed #xbox #handheld #switch
    TECHREPORT.COM
    Is the Newly Revealed Xbox Handheld a Switch 2 Killer?
    Home Is the Newly Revealed Xbox Handheld a Switch 2 Killer? News Is the Newly Revealed Xbox Handheld a Switch 2 Killer? 6 min read Published: June 14, 2025 Key Takeaways Xbox has announced two new handheld gaming devices in partnership with Asus: the ROG Xbox Ally and ROG Xbox Ally X. They’re expected to compete with Nintendo’s Switch 2, which has sold 3.5M units in just 4 days of its launch. Xbox aims to bring a wide range of game titles to portable handheld devices in order to cater to the gaming PC market. Xbox has entered the handheld gaming market with two new launches: the ROG Xbox Ally and ROG Xbox Ally X in partnership with ASUS. Interestingly, Nintendo released its Switch 2 just last week. The public has received it with much enthusiasm, seeing as it’s already sold around 3.5M units in the first four days of its release. Needless to say, Xbox and Nintendo will be direct competitors in the handheld segment now. We looked at the spec sheets and customer reviews, and both handheld gaming devices seem to have different target audiences. Let’s unpack them in detail. Memory and Storage The ROG Xbox Ally comes in standard white color and features the AMD Ryzen Z2 A Processor with 16GB of memory and 512GB of storage, with a 60Wh battery. The Ally X, on the other hand, comes in striking black with the AMD Ryzen AI Z2 Extreme Processor, 24 GB of memory, and 1 TB of storage, and a 80Wh battery. Source: Rog Ally Life Right off the bat, we believe that Microsoft has done a good job with the storage and processors. In comparison, the Nintendo Switch 2 has 12GB of memory with just 256GB of internal storage. On paper, the Xbox series looks to have an advantage over the Switch 2, which uses a custom NVIDIA T239 chipset for raw power. Nvidia’s DLSS (Deep Learning Super-Sampling), however, gives Switch 2 an advantage over Xbox’s AMD Ryzen processors. DLSS can render games at lower resolutions and, therefore, achieve higher in-use frame rates, which boosts its overall performance. Simply put, despite the gap in on-paper specifications, the Switch 2 may render comparable performance to the Xbox Ally. Take this with a pinch of salt, though, because we’ll only be able to confirm this once we get our hands on the new Xbox handhelds. Display Both the Xbox handhelds feature a 7-inch Full HD (FHD) screen with a 120 Hz refresh rate. In comparison, the Switch 2 screen is bigger, with a 7.9-inch display, also rendering at 120 Hz. However, Switch 2 also features HDR10, giving it a significant edge over Xbox Ally. HDR10 ensures a much wider range of brightness levels and a broader spectrum of colors, so the display looks more vibrant and lifelike. Plus, you’ll see more detailed blacks and whites on the screen with better realism and depth, enhancing your overall gaming experience. The Switch 2 also features VRR technology, which prevents screen tearing and reduces stutter. Notably, the Xbox Ally range has its own version of the VRR, FreeSync Premium. So, truth be told, you might not experience much of a difference in that area. However, HDR10 can definitely prove to be a winner for Switch 2. Product Market Fit While both the Switch 2 and new Xbox handhelds are apparently the same genre of products, Microsoft and Nintendo seem to have different target markets in their minds. Microsoft is focusing more on the Windows handheld market, targeting players who want an on-the-go PC gaming experience. With access to Game Pass and titles from Steam and Epic Games, the Xbox Ally offers a more comprehensive library of games. Nintendo, on the other hand, looks to build on the legacy of the OG Nintendo Switch, which has sold 152M units since its launch in 2017. It aims to tap in on the Nintendo fan base with original titles such as Mario and an improved gaming experience. Also, Xbox is in direct competition with Valve’s Steam Deck. Both are essentially handheld PCs with wide access to PC-compatible aggregated game libraries on the go. Xbox is also introducing the ‘Xbox Experience for Handheld’ feature for its new Ally range, which will make Windows 11 more compatible and optimized for its handheld device – something similar to Valve’s SteamOS on the Steam Deck. Xbox Exploring a New Market Segment The global mobile and handheld gaming market is expected to expand at a rate of 13.8% CAGR till 2034. It may reach a market value of $35.189B.  Valve’s Steam Deck managed to sell around 3.7M units by the end of 2024. On the other hand, Windows-based devices like the ASUS ROG Ally, Lenovo Legion Go, and MSI Claw have sold ~5.9M units so far as per early 2025 reports. This shows there’s certainly demand for Windows-based handheld gaming devices.  Plus, Xbox’s partnership with ASUS could bring along a brand-value advantage for the product. With a seamless Windows 11 experience on an on-the-go device, these sales figures are expected to swell once the Xbox Ally hits the shelves. However, pricing will be a key determinant. The Switch 2 currently sells at $449.99 – or $499.99 with the Mario Kart bundle. The Steam Deck starts at $399.00 and goes up to $649. This means that the price range according to the current market demand is around $400-$600. Anything more than that may result in market adoption issues. The original ASUS ROG Ally is currently priced at $499. There’s little doubt, however, that Xbox would add a premium to this price. So, we’re expecting the price of the ROG Xbox Ally to be around $600, while the ROG Xbox Ally X may cost more than $700. This means that Xbox will be participating in the premium handheld gaming sector, which is something Nintendo and Steam do not cater to. Let’s wait for confirmation regarding the pricing and the launch date. Remember, this was only a feature comparison of the two products, and we’re yet to test them out for a detailed hands-on gaming experience comparison. Stick around for that. Krishi is a seasoned tech journalist with over four years of experience writing about PC hardware, consumer technology, and artificial intelligence.  Clarity and accessibility are at the core of Krishi’s writing style. He believes technology writing should empower readers—not confuse them—and he’s committed to ensuring his content is always easy to understand without sacrificing accuracy or depth. Over the years, Krishi has contributed to some of the most reputable names in the industry, including Techopedia, TechRadar, and Tom’s Guide. A man of many talents, Krishi has also proven his mettle as a crypto writer, tackling complex topics with both ease and zeal. His work spans various formats—from in-depth explainers and news coverage to feature pieces and buying guides.  Behind the scenes, Krishi operates from a dual-monitor setup (including a 29-inch LG UltraWide) that’s always buzzing with news feeds, technical documentation, and research notes, as well as the occasional gaming sessions that keep him fresh.  Krishi thrives on staying current, always ready to dive into the latest announcements, industry shifts, and their far-reaching impacts.  When he's not deep into research on the latest PC hardware news, Krishi would love to chat with you about day trading and the financial markets—oh! And cricket, as well. View all articles by Krishi Chowdhary Our editorial process The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors. More from News View all View all
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  • Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects

    Solar air heating is among the most cost-effective applications of solar thermal energy. These systems are used for space heating and preheating fresh air for ventilation, typically using glazed or unglazed perforated solar collectors. The collectors draw in outside air, heat it using solar energy, and then distribute it through ductwork to meet building heating and fresh air needs. In 2024, Canada led again the world for the at least seventh year in a row in solar air heating adoption. The four key suppliers – Trigo Energies, Conserval Engineering, Matrix Energy, and Aéronergie – reported a combined 26,203 m2of collector area sold last year. Several of these providers are optimistic about the growing demand. These findings come from the newly released Canadian Solar Thermal Market Survey 2024, commissioned by Natural Resources Canada.
    Canada is the global leader in solar air heating. The market is driven by a strong network of experienced system suppliers, optimized technologies, and a few small favorable funding programs – especially in the province of Quebec. Architects and developers are increasingly turning to these cost-effective, façade-integrated systems as a practical solution for reducing onsite natural gas consumption.
    Despite its cold climate, Canada benefits from strong solar potential with solar irradiance in many areas rivaling or even exceeding that of parts of Europe. This makes solar air heating not only viable, but especially valuable in buildings with high fresh air requirements including schools, hospitals, and offices. The projects highlighted in this article showcase the versatility and relevance of solar air heating across a range of building types, from new constructions to retrofits.
    Figure 1: Preheating air for industrial buildings: 2,750 m2of Calento SL solar air collectors cover all south-west and south-east facing facades of the FAB3R factory in Trois-Rivières, Quebec. The hourly unitary flow rate is set at 41 m3/m2 or 2.23 cfm/ft2 of collector area, at the lower range because only a limited number of intake fans was close enough to the solar façade to avoid long ventilation ductwork. Photo: Trigo Energies
    Quebec’s solar air heating boom: the Trigo Energies story
    Trigo Energies makes almost 90 per cent of its sales in Quebec. “We profit from great subsidies, as solar air systems are supported by several organizations in our province – the electricity utility Hydro Quebec, the gas utility Energir and the Ministry of Natural Resources,” explained Christian Vachon, Vice President Technologies and R&D at Trigo Energies.
    Trigo Energies currently has nine employees directly involved in planning, engineering and installing solar air heating systems and teams up with several partner contractors to install mostly retrofit projects. “A high degree of engineering is required to fit a solar heating system into an existing factory,” emphasized Vachon. “Knowledge about HVAC engineering is as important as experience with solar thermal and architecture.”
    One recent Trigo installation is at the FAB3R factory in Trois-Rivières. FAB3R specializes in manufacturing, repairing, and refurbishing large industrial equipment. Its air heating and ventilation system needed urgent renovation because of leakages and discomfort for the workers. “Due to many positive references he had from industries in the area, the owner of FAB3R contacted us,” explained Vachon. “The existence of subsidies helped the client to go for a retrofitting project including solar façade at once instead of fixing the problems one bit at a time.” Approximately 50 per cent of the investment costs for both the solar air heating and the renovation of the indoor ventilation system were covered by grants and subsidies. FAB3R profited from an Energir grant targeted at solar preheating, plus an investment subsidy from the Government of Quebec’s EcoPerformance Programme.
     
    Blue or black, but always efficient: the advanced absorber coating
    In October 2024, the majority of the new 2,750 m²solar façade at FAB3R began operation. According to Vachon, the system is expected to cover approximately 13 per cent of the factory’s annual heating demand, which is otherwise met by natural gas. Trigo Energies equipped the façade with its high-performance Calento SL collectors, featuring a notable innovation: a selective, low-emissivity coating that withstands outdoor conditions. Introduced by Trigo in 2019 and manufactured by Almeco Group from Italy, this advanced coating is engineered to maximize solar absorption while minimizing heat loss via infrared emission, enhancing the overall efficiency of the system.
    The high efficiency coating is now standard in Trigo’s air heating systems. According to the manufacturer, the improved collector design shows a 25 to 35 per cent increase in yield over the former generation of solar air collectors with black paint. Testing conducted at Queen’s University confirms this performance advantage. Researchers measured the performance of transpired solar air collectors both with and without a selective coating, mounted side-by-side on a south-facing vertical wall. The results showed that the collectors with the selective coating produced 1.3 to 1.5 times more energy than those without it. In 2024, the monitoring results were jointly published by Queen’s University and Canmat Energy in a paper titled Performance Comparison of a Transpired Air Solar Collector with Low-E Surface Coating.
    Selective coating, also used on other solar thermal technologies including glazed flat plate or vacuum tube collectors, has a distinctive blue color. Trigo customers can, however, choose between blue and black finishes. “By going from the normal blue selective coating to black selective coating, which Almeco is specially producing for Trigo, we lose about 1 per cent in solar efficiency,” explained Vachon.
    Figure 2: Building-integrated solar air heating façade with MatrixAir collectors at the firehall building in Mont Saint Hilaire, south of Montreal. The 190 m2south-facing wall preheats the fresh air, reducing natural gas consumption by 18 per cent compared to the conventional make-up system. Architect: Leclerc Architecture. Photo: Matrix Energy
    Matrix Energy: collaborating with architects and engineers in new builds
    The key target customer group of Matrix Energy are public buildings – mainly new construction. “Since the pandemic, schools are more conscious about fresh air, and solar preheating of the incoming fresh air has a positive impact over the entire school year,” noted Brian Wilkinson, President of Matrix Energy.
    Matrix Energy supplies systems across Canada, working with local partners to source and process the metal sheets used in their MatrixAir collectors. These metal sheets are perforated and then formed into architectural cladding profiles. The company exclusively offers unglazed, single-stage collectors, citing fire safety concerns associated with polymeric covers.
    “We have strong relationships with many architects and engineers who appreciate the simplicity and cost-effectiveness of transpired solar air heating systems,” said President Brian Wilkinson, describing the company’s sales approach. “Matrix handles system design and supplies the necessary materials, while installation is carried out by specialized cladding and HVAC contractors overseen by on-site architects and engineers,” Wilkinson added.
    Finding the right flow: the importance of unitary airflow rates
    One of the key design factors in solar air heating systems is the amount of air that passes through each square meter of the perforated metal absorber,  known as the unitary airflow rate. The principle is straightforward: higher airflow rates deliver more total heat to the building, while lower flow rates result in higher outlet air temperatures. Striking the right balance between air volume and temperature gain is essential for efficient system performance.
    For unglazed collectors mounted on building façades, typical hourly flow rates should range between 120 and 170, or 6.6 to 9.4 cfm/ft2. However, Wilkinson suggests that an hourly airflow rate of around 130 m³/h/m²offers the best cost-benefit balance for building owners. If the airflow is lower, the system will deliver higher air temperatures, but it would then need a much larger collector area to achieve the same air volume and optimum performance, he explained.
    It’s also crucial for the flow rate to overcome external wind pressure. As wind passes over the absorber, air flow through the collector’s perforations is reduced, resulting in heat losses to the environment. This effect becomes even more pronounced in taller buildings, where wind exposure is greater. To ensure the system performs well even in these conditions, higher hourly airflow rates typically between 150 and 170 m³/m² are necessary.
    Figure 3: One of three apartment blocks of the Maple House in Toronto’s Canary District. Around 160 m2of SolarWall collectors clad the two-storey mechanical penthouse on the roof. The rental flats have been occupied since the beginning of 2024. Collaborators: architects-Alliance, Claude Cormier et Associés, Thornton Tomasetti, RWDI, Cole Engineering, DesignAgency, MVShore, BA Group, EllisDon. Photo: Conserval Engineering
    Solar air heating systems support LEED-certified building designs
    Solar air collectors are also well-suited for use in multi-unit residential buildings. A prime example is the Canary District in Toronto, where single-stage SolarWall collectors from Conserval Engineering have been installed on several MURBs to clad the mechanical penthouses. “These penthouses are an ideal location for our air heating collectors, as they contain the make-up air units that supply corridor ventilation throughout the building,” explained Victoria Hollick, Vice President of Conserval Engineering. “The walls are typically finished with metal façades, which can be seamlessly replaced with a SolarWall system – maintaining the architectural language without disruption.” To date, nine solar air heating systems have been commissioned in the Canary District, covering a total collector area of over 1,000 m².
    “Our customers have many motivations to integrate SolarWall technology into their new construction or retrofit projects, either carbon reduction, ESG, or green building certification targets,” explained Hollick.
    The use of solar air collectors in the Canary District was proposed by architects from the Danish firm Cobe. The black-colored SolarWall system preheats incoming air before it is distributed to the building’s corridors and common areas, reducing reliance on natural gas heating and supporting the pursuit of LEED Gold certification. Hollick estimates the amount of gas saved between 10 to 20 per cent of the total heating load for the corridor ventilation of the multi-unit residential buildings. Additional energy-saving strategies include a 50/50 window-to-wall ratio with high-performance glazing, green roofs, high-efficiency mechanical systems, LED lighting, and Energy Star-certified appliances.
    The ideal orientation for a SolarWall system is due south. However, the systems can be built at any orientation up to 90° east and west, explained Hollick. A SolarWall at 90° would have approximately 60 per cent of the energy production of the same area facing south.Canada’s expertise in solar air heating continues to set a global benchmark, driven by supporting R&D, by innovative technologies, strategic partnerships, and a growing portfolio of high-impact projects. With strong policy support and proven performance, solar air heating is poised to play a key role in the country’s energy-efficient building future.
    Figure 4: Claude-Bechard Building in Quebec is a showcase project for sustainable architecture with a 72 m2Lubi solar air heating wall from Aéronergie. It serves as a regional administrative center. Architectural firm: Goulet et Lebel Architectes. Photo: Art Massif

    Bärbel Epp is the general manager of the German Agency solrico, whose focus is on solar market research and international communication.
    The post Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects appeared first on Canadian Architect.
    #oped #canadas #leadership #solar #air
    Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects
    Solar air heating is among the most cost-effective applications of solar thermal energy. These systems are used for space heating and preheating fresh air for ventilation, typically using glazed or unglazed perforated solar collectors. The collectors draw in outside air, heat it using solar energy, and then distribute it through ductwork to meet building heating and fresh air needs. In 2024, Canada led again the world for the at least seventh year in a row in solar air heating adoption. The four key suppliers – Trigo Energies, Conserval Engineering, Matrix Energy, and Aéronergie – reported a combined 26,203 m2of collector area sold last year. Several of these providers are optimistic about the growing demand. These findings come from the newly released Canadian Solar Thermal Market Survey 2024, commissioned by Natural Resources Canada. Canada is the global leader in solar air heating. The market is driven by a strong network of experienced system suppliers, optimized technologies, and a few small favorable funding programs – especially in the province of Quebec. Architects and developers are increasingly turning to these cost-effective, façade-integrated systems as a practical solution for reducing onsite natural gas consumption. Despite its cold climate, Canada benefits from strong solar potential with solar irradiance in many areas rivaling or even exceeding that of parts of Europe. This makes solar air heating not only viable, but especially valuable in buildings with high fresh air requirements including schools, hospitals, and offices. The projects highlighted in this article showcase the versatility and relevance of solar air heating across a range of building types, from new constructions to retrofits. Figure 1: Preheating air for industrial buildings: 2,750 m2of Calento SL solar air collectors cover all south-west and south-east facing facades of the FAB3R factory in Trois-Rivières, Quebec. The hourly unitary flow rate is set at 41 m3/m2 or 2.23 cfm/ft2 of collector area, at the lower range because only a limited number of intake fans was close enough to the solar façade to avoid long ventilation ductwork. Photo: Trigo Energies Quebec’s solar air heating boom: the Trigo Energies story Trigo Energies makes almost 90 per cent of its sales in Quebec. “We profit from great subsidies, as solar air systems are supported by several organizations in our province – the electricity utility Hydro Quebec, the gas utility Energir and the Ministry of Natural Resources,” explained Christian Vachon, Vice President Technologies and R&D at Trigo Energies. Trigo Energies currently has nine employees directly involved in planning, engineering and installing solar air heating systems and teams up with several partner contractors to install mostly retrofit projects. “A high degree of engineering is required to fit a solar heating system into an existing factory,” emphasized Vachon. “Knowledge about HVAC engineering is as important as experience with solar thermal and architecture.” One recent Trigo installation is at the FAB3R factory in Trois-Rivières. FAB3R specializes in manufacturing, repairing, and refurbishing large industrial equipment. Its air heating and ventilation system needed urgent renovation because of leakages and discomfort for the workers. “Due to many positive references he had from industries in the area, the owner of FAB3R contacted us,” explained Vachon. “The existence of subsidies helped the client to go for a retrofitting project including solar façade at once instead of fixing the problems one bit at a time.” Approximately 50 per cent of the investment costs for both the solar air heating and the renovation of the indoor ventilation system were covered by grants and subsidies. FAB3R profited from an Energir grant targeted at solar preheating, plus an investment subsidy from the Government of Quebec’s EcoPerformance Programme.   Blue or black, but always efficient: the advanced absorber coating In October 2024, the majority of the new 2,750 m²solar façade at FAB3R began operation. According to Vachon, the system is expected to cover approximately 13 per cent of the factory’s annual heating demand, which is otherwise met by natural gas. Trigo Energies equipped the façade with its high-performance Calento SL collectors, featuring a notable innovation: a selective, low-emissivity coating that withstands outdoor conditions. Introduced by Trigo in 2019 and manufactured by Almeco Group from Italy, this advanced coating is engineered to maximize solar absorption while minimizing heat loss via infrared emission, enhancing the overall efficiency of the system. The high efficiency coating is now standard in Trigo’s air heating systems. According to the manufacturer, the improved collector design shows a 25 to 35 per cent increase in yield over the former generation of solar air collectors with black paint. Testing conducted at Queen’s University confirms this performance advantage. Researchers measured the performance of transpired solar air collectors both with and without a selective coating, mounted side-by-side on a south-facing vertical wall. The results showed that the collectors with the selective coating produced 1.3 to 1.5 times more energy than those without it. In 2024, the monitoring results were jointly published by Queen’s University and Canmat Energy in a paper titled Performance Comparison of a Transpired Air Solar Collector with Low-E Surface Coating. Selective coating, also used on other solar thermal technologies including glazed flat plate or vacuum tube collectors, has a distinctive blue color. Trigo customers can, however, choose between blue and black finishes. “By going from the normal blue selective coating to black selective coating, which Almeco is specially producing for Trigo, we lose about 1 per cent in solar efficiency,” explained Vachon. Figure 2: Building-integrated solar air heating façade with MatrixAir collectors at the firehall building in Mont Saint Hilaire, south of Montreal. The 190 m2south-facing wall preheats the fresh air, reducing natural gas consumption by 18 per cent compared to the conventional make-up system. Architect: Leclerc Architecture. Photo: Matrix Energy Matrix Energy: collaborating with architects and engineers in new builds The key target customer group of Matrix Energy are public buildings – mainly new construction. “Since the pandemic, schools are more conscious about fresh air, and solar preheating of the incoming fresh air has a positive impact over the entire school year,” noted Brian Wilkinson, President of Matrix Energy. Matrix Energy supplies systems across Canada, working with local partners to source and process the metal sheets used in their MatrixAir collectors. These metal sheets are perforated and then formed into architectural cladding profiles. The company exclusively offers unglazed, single-stage collectors, citing fire safety concerns associated with polymeric covers. “We have strong relationships with many architects and engineers who appreciate the simplicity and cost-effectiveness of transpired solar air heating systems,” said President Brian Wilkinson, describing the company’s sales approach. “Matrix handles system design and supplies the necessary materials, while installation is carried out by specialized cladding and HVAC contractors overseen by on-site architects and engineers,” Wilkinson added. Finding the right flow: the importance of unitary airflow rates One of the key design factors in solar air heating systems is the amount of air that passes through each square meter of the perforated metal absorber,  known as the unitary airflow rate. The principle is straightforward: higher airflow rates deliver more total heat to the building, while lower flow rates result in higher outlet air temperatures. Striking the right balance between air volume and temperature gain is essential for efficient system performance. For unglazed collectors mounted on building façades, typical hourly flow rates should range between 120 and 170, or 6.6 to 9.4 cfm/ft2. However, Wilkinson suggests that an hourly airflow rate of around 130 m³/h/m²offers the best cost-benefit balance for building owners. If the airflow is lower, the system will deliver higher air temperatures, but it would then need a much larger collector area to achieve the same air volume and optimum performance, he explained. It’s also crucial for the flow rate to overcome external wind pressure. As wind passes over the absorber, air flow through the collector’s perforations is reduced, resulting in heat losses to the environment. This effect becomes even more pronounced in taller buildings, where wind exposure is greater. To ensure the system performs well even in these conditions, higher hourly airflow rates typically between 150 and 170 m³/m² are necessary. Figure 3: One of three apartment blocks of the Maple House in Toronto’s Canary District. Around 160 m2of SolarWall collectors clad the two-storey mechanical penthouse on the roof. The rental flats have been occupied since the beginning of 2024. Collaborators: architects-Alliance, Claude Cormier et Associés, Thornton Tomasetti, RWDI, Cole Engineering, DesignAgency, MVShore, BA Group, EllisDon. Photo: Conserval Engineering Solar air heating systems support LEED-certified building designs Solar air collectors are also well-suited for use in multi-unit residential buildings. A prime example is the Canary District in Toronto, where single-stage SolarWall collectors from Conserval Engineering have been installed on several MURBs to clad the mechanical penthouses. “These penthouses are an ideal location for our air heating collectors, as they contain the make-up air units that supply corridor ventilation throughout the building,” explained Victoria Hollick, Vice President of Conserval Engineering. “The walls are typically finished with metal façades, which can be seamlessly replaced with a SolarWall system – maintaining the architectural language without disruption.” To date, nine solar air heating systems have been commissioned in the Canary District, covering a total collector area of over 1,000 m². “Our customers have many motivations to integrate SolarWall technology into their new construction or retrofit projects, either carbon reduction, ESG, or green building certification targets,” explained Hollick. The use of solar air collectors in the Canary District was proposed by architects from the Danish firm Cobe. The black-colored SolarWall system preheats incoming air before it is distributed to the building’s corridors and common areas, reducing reliance on natural gas heating and supporting the pursuit of LEED Gold certification. Hollick estimates the amount of gas saved between 10 to 20 per cent of the total heating load for the corridor ventilation of the multi-unit residential buildings. Additional energy-saving strategies include a 50/50 window-to-wall ratio with high-performance glazing, green roofs, high-efficiency mechanical systems, LED lighting, and Energy Star-certified appliances. The ideal orientation for a SolarWall system is due south. However, the systems can be built at any orientation up to 90° east and west, explained Hollick. A SolarWall at 90° would have approximately 60 per cent of the energy production of the same area facing south.Canada’s expertise in solar air heating continues to set a global benchmark, driven by supporting R&D, by innovative technologies, strategic partnerships, and a growing portfolio of high-impact projects. With strong policy support and proven performance, solar air heating is poised to play a key role in the country’s energy-efficient building future. Figure 4: Claude-Bechard Building in Quebec is a showcase project for sustainable architecture with a 72 m2Lubi solar air heating wall from Aéronergie. It serves as a regional administrative center. Architectural firm: Goulet et Lebel Architectes. Photo: Art Massif Bärbel Epp is the general manager of the German Agency solrico, whose focus is on solar market research and international communication. The post Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects appeared first on Canadian Architect. #oped #canadas #leadership #solar #air
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    Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects
    Solar air heating is among the most cost-effective applications of solar thermal energy. These systems are used for space heating and preheating fresh air for ventilation, typically using glazed or unglazed perforated solar collectors. The collectors draw in outside air, heat it using solar energy, and then distribute it through ductwork to meet building heating and fresh air needs. In 2024, Canada led again the world for the at least seventh year in a row in solar air heating adoption. The four key suppliers – Trigo Energies, Conserval Engineering, Matrix Energy, and Aéronergie – reported a combined 26,203 m2 (282,046 ft2) of collector area sold last year. Several of these providers are optimistic about the growing demand. These findings come from the newly released Canadian Solar Thermal Market Survey 2024, commissioned by Natural Resources Canada. Canada is the global leader in solar air heating. The market is driven by a strong network of experienced system suppliers, optimized technologies, and a few small favorable funding programs – especially in the province of Quebec. Architects and developers are increasingly turning to these cost-effective, façade-integrated systems as a practical solution for reducing onsite natural gas consumption. Despite its cold climate, Canada benefits from strong solar potential with solar irradiance in many areas rivaling or even exceeding that of parts of Europe. This makes solar air heating not only viable, but especially valuable in buildings with high fresh air requirements including schools, hospitals, and offices. The projects highlighted in this article showcase the versatility and relevance of solar air heating across a range of building types, from new constructions to retrofits. Figure 1: Preheating air for industrial buildings: 2,750 m2 (29,600 ft2) of Calento SL solar air collectors cover all south-west and south-east facing facades of the FAB3R factory in Trois-Rivières, Quebec. The hourly unitary flow rate is set at 41 m3/m2 or 2.23 cfm/ft2 of collector area, at the lower range because only a limited number of intake fans was close enough to the solar façade to avoid long ventilation ductwork. Photo: Trigo Energies Quebec’s solar air heating boom: the Trigo Energies story Trigo Energies makes almost 90 per cent of its sales in Quebec. “We profit from great subsidies, as solar air systems are supported by several organizations in our province – the electricity utility Hydro Quebec, the gas utility Energir and the Ministry of Natural Resources,” explained Christian Vachon, Vice President Technologies and R&D at Trigo Energies. Trigo Energies currently has nine employees directly involved in planning, engineering and installing solar air heating systems and teams up with several partner contractors to install mostly retrofit projects. “A high degree of engineering is required to fit a solar heating system into an existing factory,” emphasized Vachon. “Knowledge about HVAC engineering is as important as experience with solar thermal and architecture.” One recent Trigo installation is at the FAB3R factory in Trois-Rivières. FAB3R specializes in manufacturing, repairing, and refurbishing large industrial equipment. Its air heating and ventilation system needed urgent renovation because of leakages and discomfort for the workers. “Due to many positive references he had from industries in the area, the owner of FAB3R contacted us,” explained Vachon. “The existence of subsidies helped the client to go for a retrofitting project including solar façade at once instead of fixing the problems one bit at a time.” Approximately 50 per cent of the investment costs for both the solar air heating and the renovation of the indoor ventilation system were covered by grants and subsidies. FAB3R profited from an Energir grant targeted at solar preheating, plus an investment subsidy from the Government of Quebec’s EcoPerformance Programme.   Blue or black, but always efficient: the advanced absorber coating In October 2024, the majority of the new 2,750 m² (29,600 ft2) solar façade at FAB3R began operation (see figure 1). According to Vachon, the system is expected to cover approximately 13 per cent of the factory’s annual heating demand, which is otherwise met by natural gas. Trigo Energies equipped the façade with its high-performance Calento SL collectors, featuring a notable innovation: a selective, low-emissivity coating that withstands outdoor conditions. Introduced by Trigo in 2019 and manufactured by Almeco Group from Italy, this advanced coating is engineered to maximize solar absorption while minimizing heat loss via infrared emission, enhancing the overall efficiency of the system. The high efficiency coating is now standard in Trigo’s air heating systems. According to the manufacturer, the improved collector design shows a 25 to 35 per cent increase in yield over the former generation of solar air collectors with black paint. Testing conducted at Queen’s University confirms this performance advantage. Researchers measured the performance of transpired solar air collectors both with and without a selective coating, mounted side-by-side on a south-facing vertical wall. The results showed that the collectors with the selective coating produced 1.3 to 1.5 times more energy than those without it. In 2024, the monitoring results were jointly published by Queen’s University and Canmat Energy in a paper titled Performance Comparison of a Transpired Air Solar Collector with Low-E Surface Coating. Selective coating, also used on other solar thermal technologies including glazed flat plate or vacuum tube collectors, has a distinctive blue color. Trigo customers can, however, choose between blue and black finishes. “By going from the normal blue selective coating to black selective coating, which Almeco is specially producing for Trigo, we lose about 1 per cent in solar efficiency,” explained Vachon. Figure 2: Building-integrated solar air heating façade with MatrixAir collectors at the firehall building in Mont Saint Hilaire, south of Montreal. The 190 m2 (2,045 ft2) south-facing wall preheats the fresh air, reducing natural gas consumption by 18 per cent compared to the conventional make-up system. Architect: Leclerc Architecture. Photo: Matrix Energy Matrix Energy: collaborating with architects and engineers in new builds The key target customer group of Matrix Energy are public buildings – mainly new construction. “Since the pandemic, schools are more conscious about fresh air, and solar preheating of the incoming fresh air has a positive impact over the entire school year,” noted Brian Wilkinson, President of Matrix Energy. Matrix Energy supplies systems across Canada, working with local partners to source and process the metal sheets used in their MatrixAir collectors. These metal sheets are perforated and then formed into architectural cladding profiles. The company exclusively offers unglazed, single-stage collectors, citing fire safety concerns associated with polymeric covers. “We have strong relationships with many architects and engineers who appreciate the simplicity and cost-effectiveness of transpired solar air heating systems,” said President Brian Wilkinson, describing the company’s sales approach. “Matrix handles system design and supplies the necessary materials, while installation is carried out by specialized cladding and HVAC contractors overseen by on-site architects and engineers,” Wilkinson added. Finding the right flow: the importance of unitary airflow rates One of the key design factors in solar air heating systems is the amount of air that passes through each square meter of the perforated metal absorber,  known as the unitary airflow rate. The principle is straightforward: higher airflow rates deliver more total heat to the building, while lower flow rates result in higher outlet air temperatures. Striking the right balance between air volume and temperature gain is essential for efficient system performance. For unglazed collectors mounted on building façades, typical hourly flow rates should range between 120 and 170 (m3/h/m2), or 6.6 to 9.4 cfm/ft2. However, Wilkinson suggests that an hourly airflow rate of around 130 m³/h/m² (7.2 cfm/ft2) offers the best cost-benefit balance for building owners. If the airflow is lower, the system will deliver higher air temperatures, but it would then need a much larger collector area to achieve the same air volume and optimum performance, he explained. It’s also crucial for the flow rate to overcome external wind pressure. As wind passes over the absorber, air flow through the collector’s perforations is reduced, resulting in heat losses to the environment. This effect becomes even more pronounced in taller buildings, where wind exposure is greater. To ensure the system performs well even in these conditions, higher hourly airflow rates typically between 150 and 170 m³/m² (8.3 to 9.4 cfm/ft2)  are necessary. Figure 3: One of three apartment blocks of the Maple House in Toronto’s Canary District. Around 160 m2 (1,722 ft2) of SolarWall collectors clad the two-storey mechanical penthouse on the roof. The rental flats have been occupied since the beginning of 2024. Collaborators: architects-Alliance, Claude Cormier et Associés, Thornton Tomasetti, RWDI, Cole Engineering, DesignAgency, MVShore, BA Group, EllisDon. Photo: Conserval Engineering Solar air heating systems support LEED-certified building designs Solar air collectors are also well-suited for use in multi-unit residential buildings. A prime example is the Canary District in Toronto (see Figure 3), where single-stage SolarWall collectors from Conserval Engineering have been installed on several MURBs to clad the mechanical penthouses. “These penthouses are an ideal location for our air heating collectors, as they contain the make-up air units that supply corridor ventilation throughout the building,” explained Victoria Hollick, Vice President of Conserval Engineering. “The walls are typically finished with metal façades, which can be seamlessly replaced with a SolarWall system – maintaining the architectural language without disruption.” To date, nine solar air heating systems have been commissioned in the Canary District, covering a total collector area of over 1,000 m² (10,764 ft2). “Our customers have many motivations to integrate SolarWall technology into their new construction or retrofit projects, either carbon reduction, ESG, or green building certification targets,” explained Hollick. The use of solar air collectors in the Canary District was proposed by architects from the Danish firm Cobe. The black-colored SolarWall system preheats incoming air before it is distributed to the building’s corridors and common areas, reducing reliance on natural gas heating and supporting the pursuit of LEED Gold certification. Hollick estimates the amount of gas saved between 10 to 20 per cent of the total heating load for the corridor ventilation of the multi-unit residential buildings. Additional energy-saving strategies include a 50/50 window-to-wall ratio with high-performance glazing, green roofs, high-efficiency mechanical systems, LED lighting, and Energy Star-certified appliances. The ideal orientation for a SolarWall system is due south. However, the systems can be built at any orientation up to 90° east and west, explained Hollick. A SolarWall at 90° would have approximately 60 per cent of the energy production of the same area facing south.Canada’s expertise in solar air heating continues to set a global benchmark, driven by supporting R&D, by innovative technologies, strategic partnerships, and a growing portfolio of high-impact projects. With strong policy support and proven performance, solar air heating is poised to play a key role in the country’s energy-efficient building future. Figure 4: Claude-Bechard Building in Quebec is a showcase project for sustainable architecture with a 72 m2 (775 ft2) Lubi solar air heating wall from Aéronergie. It serves as a regional administrative center. Architectural firm: Goulet et Lebel Architectes. Photo: Art Massif Bärbel Epp is the general manager of the German Agency solrico, whose focus is on solar market research and international communication. The post Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects appeared first on Canadian Architect.
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