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One stock recently impacted by a whirlwind of volatility is Block—the fintech powerhouse behind Square, Cash App, Tidal Music, and more. The company’s COO and CFO, Amrita Ahuja, shares how her team is using new AI tools to find opportunity amid disruption and reach customers left behind by traditional financial systems. Ahuja also shares lessons from the video game industry and discusses Gen Z’s surprising approach to money management.   This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. As a leader, when you’re looking at all of this volatility—the tariffs, consumer sentiment’s been unclear, the stock market’s been all over the place. You guys had a huge one-day drop in early May, and it quickly bounced back. How do you make sense of all these external factors? Yeah, our focus is on what we can control. And ultimately, the thing that we are laser-focused on for our business is product velocity. How quickly can we start small with something, launch something for our customers, and then test and iterate and learn so that ultimately, that something that we’ve launched scales into an important product? I’ll give you an example. Cash App Borrow, which is a product where our customers can get access to a line of credit, often $100, $200, that bridges them from paycheck to paycheck. We know so many Americans are living paycheck to paycheck. That’s a product that we launched about three years ago and have now scaled to serve 9 million actives with $15 billion in credit supply to our customers in a span of a couple short years. The more we can be out testing and launching product at a pace, the more we know we are ultimately delivering value to our customers, and the right things will happen from a stock perspective. Block is a financial services provider. You have Square, the point-of-sale system; the digital wallet Cash App, which you mentioned, which competes with Venmo and Robinhood; and a bunch of others. Then you’ve got the buy-now, pay-later leader Afterpay. You chair Square Financial Services, which is Block’s chartered bank. But you’ve said that in the fintech world, Block is only a little bit fin—that comparatively, it’s more tech. Can you explain what you mean by that? What we think is unique about us is our ability as a technology company to completely change innovation in the space, such that we can help solve systemic issues across credit, payments, commerce, and banking. What that means ultimately is we use technologies like AI and machine learning and data science, and we use these technologies in a unique way, in a way that’s different from a traditional bank. We are able to underwrite those who are often frankly forgotten by the traditional financial ecosystems. Our Square Loans product has almost triple the rate of women-owned businesses that we underwrite. Fifty-eight percent of our loans go to women-owned businesses versus 20% for the industry average. For that Cash App Borrow product I was talking about, 70% of those actives, the 9 million actives that we underwrote, fell below 580 as a FICO score. That’s considered a poor FICO score, and yet 97% of repayments are made on time. And this is because we have unique access to data and these technology and tools which can help us uniquely underwrite this often forgotten customer base. Yeah. I mean, credit—sometimes it’s been blamed for financial excesses. But access to credit is also, as you say, an advantage that’s not available to everyone. Do you have a philosophy between those poles—between risk and opportunity? Or is what you’re saying is that the tech you have allows you to avoid that risk? That’s right. Let’s start with how do the current systems work? It works using inferior data, frankly. It’s more limited data. It’s outdated. Sometimes it’s inaccurate. And it ignores things like someone’s cash flows, the stability of your income, your savings rate, how money moves through your accounts, or how you use alternative forms of credit—like buy now, pay later, which we have in our ecosystem through Afterpay. We have a lot of these signals for our 57 million monthly actives on the Cash App side and for the 4 million small businesses on the Square side, and those, frankly, billions of transaction data points that we have on any given day paired with new technologies. And we intend to continue to be on the forefront of AI, machine learning, and data science to be able to empower more people into the economy. The combination of the superior data and the technologies is what we believe ultimately helps expand access. You have a financial background, but not in the financial services industry. Before Block, you were a video game developer at Activision. Are financial businesses and video games similar? Are there things that are similar about them? There are. There actually are some things that are similar, I will say. There are many things that are unique to each industry. Each industry is incredibly complex. You find that when big technology companies try to do gaming. They’ve taken over the world in many different ways, but they can’t always crack the nut on putting out a great game. Similarly, some of the largest technology companies have dabbled in fintech but haven’t been able to go as deep, so they’re both very nuanced and complex industries. I would say another similarity is that design really matters. Industrial design, the design of products, the interface of products, is absolutely mission-critical to a great game, and it’s absolutely mission-critical to the simplicity and accessibility of our products, be it on Square or Cash App. And then maybe the third thing that I would say is that when I was in gaming, at least the business models were rapidly changing from an intermediary distribution mechanism, like releasing a game once and then selling it through a retailer, to an always-on, direct-to-consumer connection. And similarly with banking, people don’t want to bank from 9 to 5, six days a week. They want 24/7 access to their money and the ability to, again, grow their financial livelihood, move their money around seamlessly. So, some similarities are there in that shift to an intermediary model or a slower model to an always-on, direct-to-consumer connection. Part of your target audience or your target customer base at Block are Gen Z folks. Did you learn things at Activision about Gen Z that has been useful? Are there things that businesses misunderstand about younger generations still? What we’ve learned is that Gen Z, millennial customers, aren’t going to do things the way their parents did. Some of our stats show that 63% of Gen Z customers have moved away from traditional credit cards, and over 80% are skeptical of them. Which means they’re not using a credit card to manage expenses; they’re using a debit card, but then layering on on a transaction-by-transaction basis. Or again, using tools like buy now, pay later, or Cash App Borrow, the means in which they’re managing their consistent cash flows. So that’s an example of how things are changing, and you’ve got to get up to speed with how the next generation of customers expects to manage their money.

You’ve drawn fifty versions of the same screen — and you still hate every one of them. Begrudgingly, you pick three, show them to your product manager, and hear: “Looks cool, but the idea doesn’t work.” Sound familiar? In this article, I’ll unpack why designers fall into detail work at the wrong moment, examining both process pitfalls and the underlying psychological reasons, as understanding these traps is the first step to overcoming them. I’ll also share tactics I use to climb out of that trap. Reason #1 You’re Afraid To Show Rough Work We designers worship detail. We’re taught that true craft equals razor‑sharp typography, perfect grids, and pixel precision. So the minute a task arrives, we pop open Figma and start polishing long before polish is needed. I’ve skipped the sketch phase more times than I care to admit. I told myself it would be faster, yet I always ended up spending hours producing a tidy mock‑up when a scribbled thumbnail would have sparked a five‑minute chat with my product manager. Rough sketches felt “unprofessional,” so I hid them. The cost? Lost time, wasted energy — and, by the third redo, teammates were quietly wondering if I even understood the brief. The real problem here is the habit: we open Figma and start perfecting the UI before we’ve even solved the problem. So why do we hide these rough sketches? It’s not just a bad habit or plain silly. There are solid psychological reasons behind it. We often just call it perfectionism, but it’s deeper than wanting things neat. Digging into the psychology (like the research by Hewitt and Flett) shows there are a couple of flavors driving this: Socially prescribed perfectionismIt’s that nagging feeling that everyone else expects perfect work from you, which makes showing anything rough feel like walking into the lion’s den. Self-oriented perfectionismWhere you’re the one setting impossibly high standards for yourself, leading to brutal self-criticism if anything looks slightly off. Either way, the result’s the same: showing unfinished work feels wrong, and you miss out on that vital early feedback. Back to the design side, remember that clients rarely see architects’ first pencil sketches, but these sketches still exist; they guide structural choices before the 3D render. Treat your thumbnails the same way — artifacts meant to collapse uncertainty, not portfolio pieces. Once stakeholders see the upside, roughness becomes a badge of speed, not sloppiness. So, the key is to consciously make that shift: Treat early sketches as disposable tools for thinking and actively share them to get feedback faster. Reason #2: You Fix The Symptom, Not The Cause Before tackling any task, we need to understand what business outcome we’re aiming for. Product managers might come to us asking to enlarge the payment button in the shopping cart because users aren’t noticing it. The suggested solution itself isn’t necessarily bad, but before redesigning the button, we should ask, “What data suggests they aren’t noticing it?” Don’t get me wrong, I’m not saying you shouldn’t trust your product manager. On the contrary, these questions help ensure you’re on the same page and working with the same data. From my experience, here are several reasons why users might not be clicking that coveted button: Users don’t understand that this step is for payment. They understand it’s about payment but expect order confirmation first. Due to incorrect translation, users don’t understand what the button means. Lack of trust signals (no security icons, unclear seller information). Unexpected additional costs (hidden fees, shipping) that appear at this stage. Technical issues (inactive button, page freezing). Now, imagine you simply did what the manager suggested. Would you have solved the problem? Hardly. Moreover, the responsibility for the unresolved issue would fall on you, as the interface solution lies within the design domain. The product manager actually did their job correctly by identifying a problem: suspiciously, few users are clicking the button. Psychologically, taking on this bigger role isn’t easy. It means overcoming the fear of making mistakes and the discomfort of exploring unclear problems rather than just doing tasks. This shift means seeing ourselves as partners who create value — even if it means fighting a hesitation to question product managers (which might come from a fear of speaking up or a desire to avoid challenging authority) — and understanding that using our product logic expertise proactively is crucial for modern designers. There’s another critical reason why we, designers, need to be a bit like product managers: the rise of AI. I deliberately used a simple example about enlarging a button, but I’m confident that in the near future, AI will easily handle routine design tasks. This worries me, but at the same time, I’m already gladly stepping into the product manager’s territory: understanding product and business metrics, formulating hypotheses, conducting research, and so on. It might sound like I’m taking work away from PMs, but believe me, they undoubtedly have enough on their plates and are usually more than happy to delegate some responsibilities to designers. Reason #3: You’re Solving The Wrong Problem Before solving anything, ask whether the problem even deserves your attention. During a major home‑screen redesign, our goal was to drive more users into paid services. The initial hypothesis — making service buttons bigger and brighter might help returning users — seemed reasonable enough to test. However, even when A/B tests (a method of comparing two versions of a design to determine which performs better) showed minimal impact, we continued to tweak those buttons. Only later did it click: the home screen isn’t the place to sell; visitors open the app to start, not to buy. We removed that promo block, and nothing broke. Contextual entry points deeper into the journey performed brilliantly. Lesson learned: Without the right context, any visual tweak is lipstick on a pig. Why did we get stuck polishing buttons instead of stopping sooner? It’s easy to get tunnel vision. Psychologically, it’s likely the good old sunk cost fallacy kicking in: we’d already invested time in the buttons, so stopping felt like wasting that effort, even though the data wasn’t promising. It’s just easier to keep fiddling with something familiar than to admit we need a new plan. Perhaps the simple question I should have asked myself when results stalled was: “Are we optimizing the right thing or just polishing something that fundamentally doesn’t fit the user’s primary goal here?” That alone might have saved hours. Reason #4: You’re Drowning In Unactionable Feedback We all discuss our work with colleagues. But here’s a crucial point: what kind of question do you pose to kick off that discussion? If your go-to is “What do you think?” well, that question might lead you down a rabbit hole of personal opinions rather than actionable insights. While experienced colleagues will cut through the noise, others, unsure what to evaluate, might comment on anything and everything — fonts, button colors, even when you desperately need to discuss a user flow. What matters here are two things: The question you ask, The context you give. That means clearly stating the problem, what you’ve learned, and how your idea aims to fix it. For instance: “The problem is our payment conversion rate has dropped by X%. I’ve interviewed users and found they abandon payment because they don’t understand how the total amount is calculated. My solution is to show a detailed cost breakdown. Do you think this actually solves the problem for them?” Here, you’ve stated the problem (conversion drop), shared your insight (user confusion), explained your solution (cost breakdown), and asked a direct question. It’s even better if you prepare a list of specific sub-questions. For instance: “Are all items in the cost breakdown clear?” or “Does the placement of this breakdown feel intuitive within the payment flow?” Another good habit is to keep your rough sketches and previous iterations handy. Some of your colleagues’ suggestions might be things you’ve already tried. It’s great if you can discuss them immediately to either revisit those ideas or definitively set them aside. I’m not a psychologist, but experience tells me that, psychologically, the reluctance to be this specific often stems from a fear of our solution being rejected. We tend to internalize feedback: a seemingly innocent comment like, “Have you considered other ways to organize this section?” or “Perhaps explore a different structure for this part?” can instantly morph in our minds into “You completely messed up the structure. You’re a bad designer.” Imposter syndrome, in all its glory. So, to wrap up this point, here are two recommendations: Prepare for every design discussion.A couple of focused questions will yield far more valuable input than a vague “So, what do you think?”. Actively work on separating feedback on your design from your self-worth.If a mistake is pointed out, acknowledge it, learn from it, and you’ll be less likely to repeat it. This is often easier said than done. For me, it took years of working with a psychotherapist. If you struggle with this, I sincerely wish you strength in overcoming it. Reason #5 You’re Just Tired Sometimes, the issue isn’t strategic at all — it’s fatigue. Fussing over icon corners can feel like a cozy bunker when your brain is fried. There’s a name for this: decision fatigue. Basically, your brain’s battery for hard thinking is low, so it hides out in the easy, comfy zone of pixel-pushing. A striking example comes from a New York Times article titled “Do You Suffer From Decision Fatigue?.” It described how judges deciding on release requests were far more likely to grant release early in the day (about 70% of cases) compared to late in the day (less than 10%) simply because their decision-making energy was depleted. Luckily, designers rarely hold someone’s freedom in their hands, but the example dramatically shows how fatigue can impact our judgment and productivity. What helps here: Swap tasks.Trade tickets with another designer; novelty resets your focus. Talk to another designer.If NDA permits, ask peers outside the team for a sanity check. Step away.Even a ten‑minute walk can do more than a double‑shot espresso. By the way, I came up with these ideas while walking around my office. I was lucky to work near a river, and those short walks quickly turned into a helpful habit. And one more trick that helps me snap out of detail mode early: if I catch myself making around 20 little tweaks — changing font weight, color, border radius — I just stop. Over time, it turned into a habit. I have a similar one with Instagram: by the third reel, my brain quietly asks, “Wait, weren’t we working?” Funny how that kind of nudge saves a ton of time. Four Steps I Use to Avoid Drowning In Detail Knowing these potential traps, here’s the practical process I use to stay on track: 1. Define the Core Problem & Business Goal Before anything, dig deep: what’s the actual problem we’re solving, not just the requested task or a surface-level symptom? Ask ‘why’ repeatedly. What user pain or business need are we addressing? Then, state the clear business goal: “What metric am I moving, and do we have data to prove this is the right lever?” If retention is the goal, decide whether push reminders, gamification, or personalised content is the best route. The wrong lever, or tackling a symptom instead of the cause, dooms everything downstream. 2. Choose the Mechanic (Solution Principle) Once the core problem and goal are clear, lock the solution principle or ‘mechanic’ first. Going with a game layer? Decide if it’s leaderboards, streaks, or badges. Write it down. Then move on. No UI yet. This keeps the focus high-level before diving into pixels. 3. Wireframe the Flow & Get Focused Feedback Now open Figma. Map screens, layout, and transitions. Boxes and arrows are enough. Keep the fidelity low so the discussion stays on the flow, not colour. Crucially, when you share these early wires, ask specific questions and provide clear context (as discussed in ‘Reason #4’) to get actionable feedback, not just vague opinions. 4. Polish the Visuals (Mindfully) I only let myself tweak grids, type scales, and shadows after the flow is validated. If progress stalls, or before a major polish effort, I surface the work in a design critique — again using targeted questions and clear context — instead of hiding in version 47. This ensures detailing serves the now-validated solution. Even for something as small as a single button, running these four checkpoints takes about ten minutes and saves hours of decorative dithering. Wrapping Up Next time you feel the pull to vanish into mock‑ups before the problem is nailed down, pause and ask what you might be avoiding. Yes, that can expose an uncomfortable truth. But pausing to ask what you might be avoiding — maybe the fuzzy core problem, or just asking for tough feedback — gives you the power to face the real issue head-on. It keeps the project focused on solving the right problem, not just perfecting a flawed solution. Attention to detail is a superpower when used at the right moment. Obsessing over pixels too soon, though, is a bad habit and a warning light telling us the process needs a rethink.

In the centre of the building, a ceremonial room is a calming space that invites community meetings and healing.   TEXT Elsa Lam PHOTOS doublespace photography Fifty years ago, four grandmothers founded the organization Anduhyaun—Ojibwe for “Our Home”—to respond to the needs of the city’s Indigenous women. The organization used a city-owned heritage house in the Annex to offer shelter to women and children suffering from the traumas of violence and homelessness. Last year, they moved to a building designed by LGA Architectural Partners.  The architects took the organization’s name to heart, aiming to provide not just basic shelter, but a place of nurture and grounding. The organization’s long-time executive director, Blanche Meawassige, told the designers that the building needed to feel like it was alive. “From Blanche, we understood that a shelter is a place where rehabilitation—growth and healing—begins,” says architect Brock James, partner at LGA. “Yes, it’s a roof over your head and safety, but it’s also where that spiritual part starts; it has to be about growth and life.” A curved ceiling-to-wall transition brings a unique quality to the bedrooms This thinking shows in the bedrooms, 16 of which are compact, single-occupancy rooms and two of which are designed for families with up to three kids. (Some rooms can also be interconnected, to accommodate larger families or to provide a physical link between friends.) Each room has its own bathroom, a wooden desk, adjustable lighting, and a curved ceiling-to-wall transition that reflects daylight through the space. The curve, says James, “makes the room very ‘here’. It’s only here. It’s not generic.” Curved, tiled walls define the circulation areas on the ground floor Curves recur on the main floor, where seafoam-coloured tiles sweep along flowing walls, adding to the building’s sense of aliveness and alluding to Indigenous teachings about water. The curves lead to a large communal kitchen and a central ceremonial space, currently known as Nookomis, or “grandmother.” The interior of Nookomis, the building’s main ceremonial space Many details illustrate LGA’s commitment to creating specialness with economical means. Nookomis, for instance, is clad with cedar shingles that came in pre-cut profiles. (“It’s just a matter of coming up with a pattern, which I did in my living room during the pandemic,” says James.) The burgundy walls of Nookomis’s interior are made, in part, with a simple foam in a custom colour. (“It’s a straightforward product that’s not good if you were touching it—but up high, controlling the sound, it works.”) A skylight caps the space, like a full moon casting a soft glow from above. Meawassige originally asked for the outside of the building to be anonymous, but later decided that the Indigeneity of the interior should be expressed outside, too. The architects created a design with a similarly elevated attention to detail. They achieved a high level of airtightness in the envelope, and composed a façade made out of standard Vicwest metal, applied in a pattern that ensures that the 300-mm width of the panels would stay intact, with no cuts.   “Good design, an elevated section, beautiful tiles: it’s things like that that makes it feel like somebody cares,” says James. “When I think about aesthetics, we can have lots of stories about them, but I know that it’s communicating that Anduhyaun cares. This is their building, and it’s emoting that they care.”  As appeared in the June 2025 issue of Canadian Architect magazine  The post Our Home, Toronto, Ontario appeared first on Canadian Architect.

Hiring managers aren’t convinced that master’s degree holders perform better than candidates with two years of work experience, but they are still willing to pay them more. That’s according to a recent survey of 1,000 U.S. hiring managers conducted by Resume Genius. Fifty-two percent of respondents said the performance of those who earn the credential is the same as those with a bachelor’s degree plus two years of work experience. Another 10% believe it’s worse. “A master’s degree simply isn’t experience; it’s knowledge,” explains Resume Genius career expert Nathan Soto. “So much practical know-how can only be learned by doing the job, and higher education doesn’t prepare people for work. It prepares them for even higher levels of academic study.” The survey also suggests a significant discrepancy in how different generations view the degree, with more than double the proportion of Gen Z hiring managers—29% in total—suggesting it leads to stronger performance, compared with just 13% of Boomers. “As Baby Boomers age out of the workforce, it suggests that the proportion of hiring managers who value master’s degrees is growing,” Soto says. Despite the broad skepticism over its value, 72% of hiring managers say they offer master’s degree holders higher salaries. In fact, one in four say they offer 20% more to candidates with the degree. “This may be reason enough to get one,” Soto says.  Wage premiums aren’t keeping up with tuition At the same time, Soto points out that the cost of higher education has more than doubled in the last 20 years. Coupled with a one- or two-year delay entering the workforce, he warns that getting a return on that investment is far from certain. “If you can afford to complete a master’s degree without incurring a crushing amount of debt, then there are real benefits,” he says. “However, people in fields without strict master’s degree requirements would be better off entering their chosen profession and then deciding whether or not a master’s degree is essential to their own professional advancement.” According to data from the Economic Policy Institute, those with a bachelor’s degree earn roughly 20% more in hourly wages than those without, and master’s degree holders earn an additional 20% on average. “Real hourly wages have grown both for workers with just a bachelor’s degree and a master’s degree by about the same amount—about 35% over the last 33 years,” says Economic Policy Institute senior economist Elise Gould, explaining that her data set goes back to 1992. “The differential between a master’s and a bachelor’s degree has been pretty constant as well. Workers with a master’s degree are paid about 20% more than a worker with only a bachelor’s degree.” Gould adds that during that time the cost of obtaining a degree has skyrocketed, but the relative earning potential has remained relatively unchanged. “The data are about averages. I think it is really about individuals, their resources, their time, what they’re going to study and their objectives,” she says. “All those factors should be taken into account.” Not all master’s degrees are made the same On average, a slight majority of master’s degrees pay for themselves over time, however, positive returns are far less likely compared to other degree types, and depend more heavily on factors like field of study, institution, and location. According to a 2024 study by the Foundation for Research on Equal Opportunity, or FREOPP, 57% of master’s degree earners experience a positive return on their investment, compared with 77% of bachelor’s, doctoral, and professional degree earners. “That’s actually overstating the performance of master’s degrees, because the positive ROI is heavily concentrated in nursing,” explains FREOPP founder Avik Roy. “The average master’s degree outside of nursing has a negative ROI.” According to the FREOPP study—which compares College Scorecard data against wage, occupation, and geography data published by the Census Bureau in the American Community Survey—there is a significant discrepancy in return potential between master’s programs.    Nearly 40% of MBA programs, for example, have negative returns, on average. However, there is a significantly higher chance of a positive ROI for those who attend a top-10 ranked business school. Technical programs, like engineering and computer science, were also more likely to offer a return on their investment than not. Humanities occupied the most spots on the other end of the spectrum, with film school standing out for offering the lowest median returns. “If you’re pursuing a master’s degree in nursing, computer science, or engineering, the likely return on that is very positive,” Roy says. “If you’re outside of those fields of study, buyer beware.”

Last month, Donald Trump pushed the boundaries of government and financial ethics by announcing a contest: whoever bought and held the highest amount of the $TRUMP meme coin for an entire month would win an invite to a private dinner with the President. That dinner took place on Thursday at the Trump National Golf Course in Virginia, with attendees reportedly dropping nearly $394 million on $TRUMP in order to win the privilege. According to an analysis by The Guardian of the winners’ wallets, over half of them lost money participating in this contest. But that’s only if you’re analyzing the wallets visible on the contest site’s leaderboard. The real money was being made elsewhere.“Bet you 10 percent of dinner participants are doing this”I interviewed an enthusiastic crypto trader who figured out how to win the contest without losing any money: buy enough $TRUMP to get onto the leaderboard — and then in a separate wallet on a separate exchange, buy $TRUMP perpetual futures that would be profitable if (or as he saw it, when) the value of $TRUMP dropped. Yes, he did The Big Short, except with Donald Trump’s meme coin. “Bet you 10 percent of dinner participants are doing this,” he told me before the contest ended. “Everyone knows $TRUMP price will fall inevitably as more supply comes online in the future and gets dumped on retail.” When I spoke to him again after the dinner, he told me that “the majority of people I spoke with, particularly the crypto traders and folks who are very close to the crypto ecosystem, are like, ‘Yeah, I dumped this. I already sold the coin.’” “A lot of people put on the same hedge trade as I did, because they didn’t wanna take risk on the coin,” he added.I can’t reveal his name, his position on the leaderboard, how much he spent, or the dates of specific trades he made. I can say that he did this for shits and giggles. But as he told me, when there’s such a clear and obvious set of financial incentives behind the $TRUMP dinner contest, it’s worth making the gamble.Did it pay off? “Um, I basically was flat,” he said. “I originally wanted to make some money, but I think the shorting I did — it was okay?” He did, however, get a free dinner out of it. The following interview has been edited for clarity.Let’s just start from the beginning. What made you want to enter this? I think meme coins have a lot of staying power because humans just want things to gamble on. What was fascinating when the Trump token launched in January right before the inauguration, was that it effectively was like a black hole that sucked money away from all these other tokens in the ecosystem. That’s why the Trump token ran up to some preposterous number immediately after it was dropped. When I saw this competition launch, it was clear that there was going to be a tremendous amount of grift in this space, and the presidential family was only interested in self-enrichment and all that. 
It was clear that there was going to be a tremendous amount of grift in this spaceBut putting that aside, I’ve just been interested in the Trump token and I think I’ve just been structurally bearish, because the Trump token has a bunch of supply that’s currently controlled by, effectively, the Trump family and the associates. It’s only a matter of time before the supply unlocks. When that supply unlocks, in the crypto community, people call this dumping: they’ll just dump it onto retail and that’s how they get their exit liquidity. So that’s one way the Trump family can make money. The other way is obviously whenever there’s trades that happen, the trading fees also accrue to the family. I know that the Trump token is going to go down. If you put a gun into my head and ask, what will the price be two years from now? It’s going to be much lower than where it is today. When this contest launched, I was like, okay, this is clearly a way for the affiliates and the Trump family to find a way to drive up the price temporarily. And having been in this space for a while, it’s clear that these events only drive the price up for a period of time and then people lose interest. Unless you feed them something else, it’s going to drop. Everyone expects the token to dumpThey launched the contest right around when the first tranche of Trump tokens were going to unlock, which was supposed to be 90 days after the launch of the token back in January. And so this whole contest was kind of timed at an apt moment where it’s like, okay, supply’s going to unlock. Everyone expects the token to dump. But then, on Twitter, they agreed to delay the unlock for another 90 days. But once the unlock happens and they start dumping, that’s when the price is going to drop a lot. 
So this contest was interesting. I was like, okay, well, I feel like I can put on a trade here where I’m not taking on any real risk and I think it’ll be cool to meet random people at this dinner and see who else is interested. It seems like there are a lot of folks from out of the country who are flying in to attend the dinner, and a lot of crypto whales. There’s one that I follow, he’s mentioned in his Telegram that he’s one of the big holders. He’s talked these last few days about how he’s preparing for this dinner. So talk me through how you generated the funds to buy the Trump coin. Did you use your own personal funds?I use my personal funds. All the crypto trading I do is with my personal funds. Some of the trading I do is on Coinbase through a centralized exchange. And the rest of the trading I do is on chain through self-custody wallets. When this opportunity came up, the only way you can actually be in a position to be in the top 220 is if you own $TRUMP tokens in a self-custody wallet. Some of the exchanges, including Coinbase, allow you to buy the $TRUMP token, but that would not count towards this contest. What I did was I moved stablecoins like USDC to my Solana wallet, and then I used a decentralized exchange to buy the $TRUMP token. The way the contest works is you have to register your wallet before you are counted towards the ranking system. And unfortunately, I did that like a couple days late, so I had to size up a little bit more to ensure that I could catch up to the people who had registered a couple days prior. But that’s a nuance. So explain the process of shorting $TRUMP coin on a secondary market. Like how does one do that? I am a dumb person who only understands shorting markets through watching The Big Short. Basically when you short, you’re hoping that the price goes down, right? And the mechanism of shorting here is slightly different than shorting stocks, but we don’t need to go into the specifics here. The way to short [crypto] is, you can do it in two ways. One is through a centralized exchange that offers, effectively, shorting services. And what I mean here by shorting services is, there is a “perpetual future” that is offered at these exchanges. When I talk about exchanges that offer this, it’s mostly going to be like Binance or Bybits and some of the bigger exchanges outside of the US. Coinbase is very far behind when it comes to offering derivative products that goes above and beyond just buying the token. I couldn’t do it through Coinbase, and I can’t short through an exchange like Binance, because there’s a lot of restrictions around who can actually use Binance. I’m in the US and Binance has very strict VPN rules. I can’t just open a Binance account and short. The only real way for me was to short on a decentralized exchangeSo the only real way for me was to short on a decentralized exchange, which has actually become really popular in the last year or so. It’s like the same concept as shorting on Binance, but you can do it on chain. I use a service called Hyper Liquid, which is a very popular decentralized exchange. And on this exchange, they offer derivative products that basically track the movement of different tokens. And so they offer, effectively, $TRUMP perpetual futures, and you can effectively initiate a short position through that. I’m happy to go into the details if you want, but that’s like the high level. Yeah, yes, please please tell me these details. So that is basically how to set up the short position. Conceptually, there’s a few things to keep in mind. First thing is: because I’m shorting in a separate wallet that’s completely detached from $TRUMP, 
I have to put up additional capital in another wallet to do this. It’s not like I can just use my $TRUMP tokens as collateral and use the same pool of money to short. And the way shorting works and the way perpetual futures work in general is you put up a certain margin. So let’s keep it simple: say I put up $100k in margin and I choose to short the $TRUMP token. Now, if $TRUMP goes up in price, then I’m hurting, because I’m betting on the token falling. If the $TRUMP token doubles in price, well, then I will have lost a hundred thousand dollars in which case, my margin gets wiped out and this [futures] contract will have to be closed because I’ve lost all my money. If the token goes down in price, that’s when I profit — as long as I close out the position in the green. So you basically are juggling two wallets. One is the wallet in which you’re holding all this $TRUMP coin. 
The other one is like, how would you describe it? Is that the money that you’re generating in order to pay for participating in the contest? The most important wallet here is the Solana wallet with the $TRUMP tokens, because that’s what’s being used by the contest organizers to determine who makes the top 220. But as I mentioned earlier, I am structurally bearish on the $TRUMP token and I wouldn’t want to go for dinner and like, see my money go down when the $TRUMP token goes down in price. I decided I wanted to basically put on a hedge, where, using the other wallet and the short position, I’m basically agnostic to any sort of price movement. That’s the reason why I set up the other wallet. I could have taken on the price risk, but that’s pretty risky, because typically what happens with these events is that as we get close to the end of the contest date, people start dumping the $TRUMP tokens. The value of the $TRUMP token will have gone down — let’s say it went down to 90,000 — it would be offset by the short wallet, which would be like 110,000. And then they add up to 200,000, which is how much I hypothetically put in from the start. 
Did you make money off of this?Um, I basically was flat. I originally wanted to make some money, but I think the shorting I did — it was okay? I basically just broke even on this entire tradeLet me take a step back.
So initially I shorted the same amount as the token. But then as the time went on, as we got close to the contest end date, I decided to increase the size of the short position, because I thought that based on the thesis I had, people are going to start selling because there’s nothing to look forward to. And so I increased that size. But it just so happened that towards the end of the contest was also when the crypto markets started ripping after May 8th. So net-net, I think I basically just broke even on this entire trade.Define the crypto markets “ripping.”May 8th was basically the Thursday right before that weekend when the US representatives were going to meet the Chinese representatives in Switzerland [for tariff negotiations]. That day was also when the UK deal announcement was made. And so the market basically took that as a bullish sign, and then that got parlayed into the positive euphoria of the US-China negotiations. Everything started going up. Okay. So every market just started getting bullish. 
Yeah, all the tokens ran up a lot. If you look at the token price, $TRUMP coin on May 7th was roughly 11 bucks, and then on May 9th it was like 14 bucks. Over time that token has come down in price. But yeah, it ran up 40 percent in the span of like two days.What was the strategy going into the end game? 
Because it sounds like it was super volatile around the end and that’s why you needed to increase your short position. I thought that towards the end, I could opportunistically make some profits by shorting more than I owned, if that makes sense.[The previous week, the contest organizers announced a new incentive for winners to not sell the coin before the dinner: a rare “TRUMP DIAMOND HANDS” NFT.]What is the point of encouraging people to go diamond hands by offering this NFT? So I think this goes back to the incentives of Trump’s affiliates, right? They have a lot of supply that they own. Last I looked, they own eighty percent of the supply. But all of that, as with many other [crypto] projects, gets locked up and only gets released over time, so that you don’t have all this supply pressure on day one. Because then no one wants to buy the token. The whole point of the NFT and this subsequent rewards program that they’ve talked about, but haven’t given the details for, is to incentivize people to hold the token longer. The longer people hold the token, then the price arguably would not fall as much. 
The only way to keep the price high is if you introduce all these little games to keep retail engagedThe eventual setup, I’m sure, whether that’s in three months or in a year or two, is that the affiliates will then have their supply unlock, and they will want to sell. They obviously want to sell at a higher price. And the only way to keep the price high is if you introduce all these little games to keep retail engaged and interested in holding tokens. How do you get the NFT now? Do you have to rebuy all the coin?Yeah, my understanding based on that tweet they sent is, they basically look at your wallet holdings on the day of the dinner and compare that to your wallet holdings on the last day of the contest. And so if those match or if you own more, then they’ll give you an NFT. I was kind of dumb. What I should have done was, right before the 1:30PM cut off, I should have sold like, 90 percent of my tokens. In this way, on the dinner day, I would only have to buy 10 percent of what I bought previously, and I think I would qualify for this NFT. 
Wow. Have people done that? Well, the NFT hasn’t been dropped yet.
I don’t know the specifics. There are definitely people who sold before the end of the deadline, and that’s clear from even looking at that leaderboard page, right? There’s one column with current holdings and a bunch were zeroed out, but they are still in the top 220 because it’s a time-weighted calculation.Why did they do time-weighted calculations rather than like, just a cumulative amount of money you held at the end? I think this goes back to solving not only how much do you hold, but how long do you hold it for, and rewarding people differently. So if you held $60 over the entire stretch of the contest, you should be rewarded more than someone who held like $200 for one day on the last day. I think the time-weighted calculation effectively is trying to normalize for that. They also gave me a call the same day, which I thought was spam for a secondHow have the organizers been in their interactions with you for the contest and for the dinner and everything?They emailed me the day of, as soon as the
contest ended, saying that I had made it into the top 220. And they also gave me a call the same day, which I thought was spam for a second. But when the voicemail thing came up, I’m like, oh, this is actually a real thing. So I picked up the phone and then they just confirmed that I got the email and that I would have to do a KYC [Know Your Customer check, part of anti-money laundering regulatory compliance for banks, crypto exchanges, and other entities] in order to qualify for the dinner. Please give us your data, references, whatever. 
Yeah, nothing that sophisticated. They outsourced it to another party and I just provided my name, my nationality, where I live. No social security number or anything like that. Plus my birthday. and I think they just ran like an external check to make sure that I wasn’t a criminal or anything like that. I feel like it was pretty light vettingHow thoroughly do you think they’re been vetting you, how professional has the process been? I feel like it was pretty light vetting. I talked to someone about, let’s say, getting into the White House and it’s a lot more strict in terms of, you have to show your passport and all that. And here, you don’t really have to do that. You just have to show your ID at the door. At least that’s what they said. And as long as your ID matches the information you gave, you’re fine. So I don’t think the security is that strict, per se, but it’s good enough, I guess. Have you participated in any contests like this or heard of anything similar? No, I have not.That’s wild. This is rather innovative if one thinks about it in a “divorced from most governmental ethics” manner. Did you read about how it’s possible that Trump just doesn’t show up to this?I did see something that basically said, yeah, based on the terms and conditions, the president does not have to be there, I think. Honestly, I think a lot of people aren’t really there to see Trump. I could be totally wrong, but I get the sense from, let’s say, like looking at the crypto whales’ Telegram, that [they’re] more interested in just meeting other crypto folks so that [they] can network. If Justin Sun is there, that’s pretty good, right? Like being able to talk to him and maybe, you know, get his contact information and all that. RelatedThe many escapes of Justin SunI think for me and probably other people, we’re more interested in seeing if there’s any other interesting news that comes out of this dinner. I will have my wallet ready, and if some great news gets dropped at the dinner, that could potentially positively influence the $TRUMP token price or any other token price, I will buy it on the spot and try to profit. This is something that other attendees are thinking about doing too?I can’t say with certainty, but based on that one Telegram guy, it seemed like it was implied. Like, if they announced a rewards program for a Trump thing – say, the NFT will be used for this, and then the rewards will give you some really impressive thing in three months, that could probably move the price. Then I would take on a short-term trade literally at the dinner table. That’s why after the $TRUMP token dropped right before inauguration, I finally decided to download Truth SocialThat’s a first mover advantage right there.In crypto, half of it is just being a first mover advantage. That’s why after the $TRUMP token dropped right before inauguration, I finally decided to download Truth Social. I only follow Trump. He’s the only guy I follow and I have notifications on, which actually served me well. Was it April 9th when he sent out that tweet saying that tariffs are now delayed for 90 days? That was first out on Truth Social and I saw that immediately, and I’m like, oh, time to trade my equities, because I will be first to the news. So he’s dropped some nuggets for sure on his account. So the dinner itself is a good money making opportunity?Possibly. It’s hard to say, but in the event that it does, there is some information that gets dropped, that could be actionable.Is there anything you’re particularly proud of about the process of executing this short?I don’t know if there’s anything I’d really brag about or be like, super proud of.
I think this hedge trade, for someone who’s pretty involved in crypto, would be fairly obvious. Net-net, I think I broke even because I did basically go a bit big around my short towards the end of the contest. So that made up for some of the fees I had to pay and whatnot. I’m pretty happy.
I feel like I didn’t take on any risk and I’m able to go to this dinner. That’s probably a win in my books. One thing is, if I had real capital, I would have tried to make the top 25. That requires a lot of money, which I don’t have. I don’t really care about seeing Trump at all. I care more about seeing who else is there, of the top 25I think it’s like a couple million.I think you’d have to have 200,000 tokens, so yeah, roughly like two, three million USD. 
And if you want to not take on the risk of the token price moving, you’d want to take a short position of roughly the same size. It would be like a four or five million dollar capital outlay to make it happen. But the benefit of being in the top 25 is you get to meet Trump, and also get to be in a more intimate networking session, which I would actually enjoy being at. I don’t really care about seeing Trump at all. I care more about seeing who else is there, of the top 25. What was the minimum size of the wallet that made 220, do you know? It’s hard to say because what someone could have done is they could have bought a lot initially, and then halfway through they sold most of them, because they were pretty confident that they would make the top 220, because it’s time weighted. [Calculating out loud omitted.] I guess only fifty thousand [if you held the total amount from day one through the end].Honestly, that’s not a lot. It’s not. 
Realistically that number is probably higher. The thing is, this is not like a $50,000 disbursement where you’re never seeing that money again. After the dinner, you could choose to sell your token. Now, maybe the price will have moved from when you first bought it to when you sold it, but the actual loss, or potentially profit, is not obvious.Oh, that makes this some really interesting campaign finance implications. I guess the one thing I’ll say is, the Trump team probably won’t sell for a couple months at very least. And so whatever happens between now and then theoretically doesn’t really impact the team, right? Because if they had not launched this dinner contest and they did nothing, and then right before the unlock happens, they launch another campaign or they do something weird like this, then that will immediately pump up the price because crypto is so reflexive. And they can then sell into the strength of the price movement, theoretically. But here, I think what they want to do is actually show that this $TRUMP token has utility, and that it’s actually useful rather than just being a meme coin. And this is one way of making the $TRUMP token worth holding, because it’s not just a meme. If you buy it, you can go to dinner, you can earn points. You can get an NFT. It’s basically the playbook that a lot of folks will potentially run if they’re launching a meme coin with utility value. Oh, utility value is definitely a good way of saying it. Yeah, utility value in the sense that yeah, you can go to dinner, you can get an NFT, you can earn points that will get you something in the future. But yeah, this is a little bit different from memes like Pepe or Doge or Shiba Inu. Those have zero utility values. They’re literally just a meme. You can’t go to a dinner if you own a lot of it. It’s just a meme. The morning after the dinner:How are you? How was your crazy night out?It was good. And yeah, there was a sponsor who wanted to do an afterparty afterwards. They basically rented out the rooftop bar on top of the Marriott. I stayed out until 1 AM. But it was good. The actual event was quite interesting. The protests outside the dinner obviously were just kind of off-putting. I was like, damn, should I really walk into this thing?Activists staged an “America Is Not For Sale” protest while President Trump hosted the winners of his meme coin contest at the Trump National golf club. Getty ImagesI’ve actually never been to the Trump National. How is it as a venue? It’s on the Potomac River. When you are in the club you can see the really nice golf course and then the river is right there. The room was long and the podium was right up in the front and the tables were almost set up in a way where there were many rows of tables, but not that many columns, if it makes sense.I didn’t recognize this until maybe like, after an hour in, but people started taking seats because they wanted to be closer to the podium. And eventually, I’m like, damn, I gotta get a seat. But all that didn’t end up mattering because when Trump walked in, basically like a celebrity, everyone rushed up to the front and pulled out their phones and started recording. Who did you meet that was interesting or fun?Justin Sun was there, it was just that everyone wanted to talk to him. I guess the only thing I could do was just say hi to him. There were a bunch of international folks. A few folks were from Poland, who came all the way here from Portugal, where they now live. There was a lot of Asian people there. I met some folks from South Korea. Some guys from France, Italy. There was this hedge fund manager from Croatia who came just to check this out. Some guy from Sweden.There were also some market-making firms, like really big in crypto, like Wintermute. And then another guy who works at Kronos Research. The organizers also brought some folks, like the founder of the Moonshot app. I guess Moonshot had partnered with folks with the $TRUMP launch back in January. He said he didn’t buy any tokens because none of the employees are allowed to trade [the meme coins on their own platform, because it would be a conflict of interest], and so he was just invited by the organizers.[According to Crunchbase, Moonshot, an app that enables users to purchase meme coins, was acquired by Jupiter, a Solana trading platform. No named individuals appear to be publicly associated with either enterprise, although Jupiter’s founder is apparently someone going by the name “Meow.” The guest interviewed by The Verge did not recognize Meow from photos. – Ed.]There were a bunch of folks in the crypto ecosystem, now that I think about it, who actually had effectively insider knowledge that Trump was gonna launch a coin. They didn’t know exactly what that was gonna be, but they knew it was coming and it was gonna be a real coin.
For the first hour or two [after the announcement], people were wondering if Trump’s account got hacked. I just thought that was interesting, that it was effectively prewired to a lot of folks. Ah, so like: if those people knew, then they had that first mover advantage for that full hour – that it was a legitimate coin?Yeah, the public didn’t know whether it was an intentional drop or if some hackers hacked the Twitter account. I ended up meeting one of the top winners, and he was telling me how he hedged his tradeDid you find any really diehard MAGA people there?I’m sure that there were a couple of folks.
I just never got a chance to speak with someone who’s like, super pro-Trump. I’d say the majority of people I spoke with, particularly the crypto traders and folks who are very close to the crypto ecosystem are like, yeah, I dumped this. I already sold the coin. A lot of people put on the same hedge trade as I did, because they didn’t wanna take risk on the coin. I ended up meeting one of the top winners, and he was telling me how he hedged his trade. So effectively, he was taking on no price risk. Now the only thing is when you short these tokens, there’s a funding cost, but because he had such a big position the funding was actually pretty significant. 
So he said he paid, I don’t know, like $50,000 in funding costs, but to him it was still worth it, especially since he got a watch that’s supposedly worth $100,000 if you’re in the top four. Wait, they gave out watches?
Yeah. When Justin went up and gave the speech, after that, he got the watch.Honestly $50,000 to meet the president and get a watch that’s twice that amount, is a pretty good deal. Yeah. I had no idea yet that there’s a TrumpWatches.com. I think the host referenced this — like, if you want a watch, just go on the website. I was like, this is real? And then I actually went on the website and it turned out it is. Swiss-made chrono movement – oh my God, there are so many watches. Do you see that one on the very front page? They gave out two of those as prizes for raffle winners. Oh, that’s only $500, man.Yeah, I know, right?Lame. I guess you can’t yet buy the $100,000 watch on this website. They were specially designed and they only were able to have two ready for the event, and the other two will get shipped to the winners. 
[The website currently lists the “Crypto President Tourbillon Watch” for pre-order, claiming that “only 10” have been made. – Ed.]A commemorative hat.Did people post photos or selfies, or was there a sense of discretion?There were obviously crypto traders who didn’t wanna give their real names, and some folks who were trying to be camera shy and avoid the limelight, but I feel like for the most part, people were taking selfies and they were just having a good time. And there were photographers walking around taking photos of everyone. And then at the end, this was after Trump and after all the gifts were given out, the host was like, everyone put on your hat that you got — it’s in my bag,
it’s a Trump meme dinner hat — let’s all put it on and take a photo and then hashtag “trumpmemedinner” or whatever.[The White House is refusing to release the guest list with names of attendees. The New York Times has since said that it has acquired a copy of that list.Although photos of the gifted hats have circulated on social media, no related hashtag seems to have taken off. – Ed.] Oh, okay, so they actually encouraged you to put it on the Internet. 
I guess the host took the photo and it was like a selfie or something. The other funny moment was during the Trump speech. For the most part, it was just him talking about his campaign, and about how he beat Biden, and blah, blah, blah, how we were in a terrible place with crypto before he got elected and now we’re in a great place. That sounds exactly like a thing Trump would say. That was pretty accurate. At one point, the microphone made a cracking sound and then he was like, whoops, my ear. and he made a joke referencing the assassination attempt. A poster promoting the afterparty.How did you figure out about the afterparty? Was it the official afterparty? 
A lot of folks were saying there was gonna be some afterparty exclusive to VIPs, like the top 25 holders. There were a few folks who were trying to get into this party, but then it turns out it was actually not that exclusive. This MemeCore group, the number two holder, they rented out space at the rooftop of this Marriott and effectively invited everyone. So when you were leaving the venue, they had a couple buses that would come every 10 minutes and they were like, yeah, feel free to take this bus and we’ll take you to the after-party. A lot of people ended up going. 
[On TikTok, an attendee wearing a giant mask of what appears to be the MemeCore mascot, was accused of covering his face “to hide their identities” at “Trump’s crypto bribery event.” – Ed.] How was the afterparty? Was it well funded? They had an open bar, free drinks. It was fine, nothing like that noteworthy.
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OpinionMay 26, 20254 min readThe Applause for Jaws, Despite FlawsFifty years ago, the movie Jaws scared beachgoers and demonized sharks. Now, however, sharks, the public and our beaches are all evolving to a better understandingBy Chris Pepin-Neff Universal Pictures/Courtesy of Getty ImagesThe motion picture Jaws deserves another round of applause on its 50th birthday, despite its flaws. Released on June 20, 1975, this classic invented the summer blockbuster genre, made sharks a familiar (if demonized) foe, and gave a visceral picture to the words “shark attack.”But today, humanity has grown to have a better appreciation for all sharks, even those that swim near the beach. We owe some of the public sentiment that it’s “safe to go back in the water” to Jaws.Initially, the movie’s biggest impact was to portray shark bites as intentional "attacks" on swimmers. The fictional story of the human-shark relationship (and human-ocean relationship) that humans are on the menu—has been one of the most successful Hollywood narratives in motion picture history. More movies, sequels and spin-offs have created a lasting narrative and industry of “rogue” sharks, rabid dogs, territorial bears, hungry crocodiles, and other animals that intentionally and sometimes hysterically attack innocent people in classic “Sharknado” style.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.The public believed this story of intentionality so completely that every shark bite was essentially a murder, and every shark a potential murderer, and the beach was the scene of a crime by a deviant monster against innocent beachgoers. Importantly, the rogue narrative of sharks gaining a taste for human flesh pre-dated Jaws, and was invented largely by an Australian surgeon, Sir Victor Coppleson, in the 1950s. Peter Benchley’s 1974 novel, Jaws, and the movie blockbuster provided the justification for, and weakened push-back against, all the anti-shark public policies that followed, including revenge shark hunts, shark derbies, changes to fishery laws that classified sharks as waste fish, delays in enacting shark conservation and the placement of lethal shark nets on some international beaches.Another piece of the Jaws story was its portrayal of an innocent coastal community being preyed upon. Here, beachgoers were not large land animals entering into the foreign domain of a dynamic marine ecosystem, but they were cast as property owners and recreational water users who had the right to expect nature to behave in a domesticated manner. This misperception that the beach is safe introduced as big a misconception and falsehood on the public, as the idea that sharks are all dangerous. The ocean is constantly in flux, and the direct opposite to "shark bites are intentional attacks" is a much less Oscar-worthy story about the beach as a wild, dynamic and active ocean environment.In 2014, I proposed the “Jaws Effect” in the Australian Journal of Political Science, in which I argue that politicians use familiar fictional films and movies as the basis for explaining real-life events. The Jaws Effect can be seen as a political instrument that uses films to reinforce three themes: “that sharks are intentionally hunting people, that shark bites are fatal events and that killing individual sharks will solve the problem.”Following a terrible fatal shark bite in Western Australia in 2000 and subsequent shark bites and encounters, the West Australian premier Colin Barnett repeatedly used the term “rogue sharks” the he said were returning to the beach to attack swimmers, so there needed to be a law to help the government kill specific target sharks that were intent on haunting the local beach community.During this period, Benchley wrote an open letter to Western Australia about the case and the political directive to hunt down the shark responsible. He wrote, “This was not a rogue shark, tantalised by the taste of human flesh and bound now to kill and kill again. Such creatures do not exist, despite what you might have derived from Jaws.”The Jaws Effect, however, continues in Australia today. In 2024, the District Council of Elliston passed a motion to allow fisheries officers in South Australia to kill great white sharks following shark bites in that area, which stated, “Sharks are capable of learned behavior. The purpose of terminating the shark responsible for an attack is to prevent that shark from using that behavior to harm another person.”Yet, at 50 years old, Jaws is also a celebration of sharks, creating a fascination that helped lead to more than two generations of new shark researchers. Indeed, some of the people who have done the most for shark conservation worked on Jaws. Valerie Taylor help collect footage of sharks that was used in Jaws and was one of the leaders in New South Wales on conservation laws to protect the Grey Nurse Shark, which in 1984 became the first protected species of shark. As well, Leonard Compagno, who was a scientist and consultant on Jaws, also led the effort to protect White Sharks in South Africa. The idea that Jaws led to bad public relations is too simple a story. Our reading of the movie, real-life sharks, the public and our beaches are all evolving. Jaws is better at 50, sharks are seen more positively in 2025, and the public is more engaged in shark conservation and beach safety. There’s even a “Jawsie” Award in Australia, given yearly to the most outlandish reports of shark attacks and meant to spur real beach safety awareness.I would be remiss if I did not note the connection between Jaws, the false rogue shark theory, and current debate over orcas ramming into yachts off the Strait of Gibraltar. Both National Geographic and the BBC, for example, have run headlines about such “rogue” orcas. In the mix of stories to explain this behavior, one that claimed that it was an “orca scorned” type situation where a female orca had been traumatized by a boat previously and was now training her young to attack boats in revenge. Very Jaws, or perhaps Jaws 3, but there will be no awards for this fish story.This is an opinion and analysis article, and the views expressed by the author or authors are not necessarily those of Scientific American.

Got a project that’s too contemporary for your client? Submit your conceptual works, images and ideas for global recognition and print publication in the 2025 Vision Awards! The clock is ticking — submit your work ahead of the Main Entry deadline on June 6th. After almost fifty years of being open to the public, the Centre Pompidou will temporarily close for a major renovation. The works will address structural aging and bring the facility up to current safety, accessibility and environmental standards, ensuring the Centre Pompidou can continue to operate as a world-class institution. The closure is expected to last approximately five years, with reopening planned for 2030. As would-be visitors postpone their architectural pilgrimages, it’s an opportune moment to revisit some of its most distinctive architectural features. Since its inauguration in 1977,  it is one of Paris’ most recognizable landmarks, an icon of High-Tech architecture and a beacon of cultural innovation. Designed by architects Renzo Piano and Richard Rogers, the building turned traditional museum design upside down (or, rather, inside-out!), with its boldly exposed infrastructure and brightly color-coded mechanical systems. French architecture firm Moreau Kusunoki, in collaboration with Frida Escobedo Studio, was selected to lead the ambitious project for their thoughtful approach to contemporary interventions in historic settings and their commitment to sustainability. The upgrade involves no expansion of the original structure; instead, it focuses on improving the building’s long-term resilience and functionality while staying true to the original design’s spirit. View of Centre Pompidou from Montmartre, Paris, France. | Photo by Zairon via Wikimedia Commons under CC BY-SA 4.0. 1. The Centre Pompidou is undoubtedly a bold architectural landmark and a prime example of High-Tech Architecture, also known as Structural Expressionism. This style emerged in the late 1960s, primarily in the United Kingdom, and later spread internationally. Highly influenced by Modernism and Brutalism, High-Tech Architecture proudly displays building components, such as structural and mechanical systems, which are typically concealed. The style also celebrates industrial materials, engineering innovation, and prefabrication. Renzo Piano and Richard Rogers were part of a wave of architects, including Norman Foster, Santiago Calatrava, Nicholas Grimshaw, and Michael Hopkins, among others, who contributed significantly to the style’s development. As one of the style’s earliest and most provocative designs, the Centre Pompidou remains an all-time architectural icon.  2. The Centre Pompidou opened its doors in 1977, stirring controversy because of its industrial, rough aesthetic. Its boldly displayed structural and mechanical systems made the building look more like an industrial construction — such as factories or power plants — than a conventional civic building. Many critics saw it as out of place in historic Paris, especially compared to institutions like the Louvre, which embody traditional architectural principles. Yet, its provocative aesthetics, once criticized, are now recognized as a strength, pushing the boundaries of what an art institution can look like. Today, the Centre Pompidou is a powerful symbol of contemporary architecture that reflects the spirit of artistic avant-garde. Views of Paris from Centre Pompidou’s panoramic escalator. Photos by Huân Lê via Unsplash (right) and Florian Peeters via Unsplash (left). 3. Located in the Beaubourg area of Paris’ Marais district, the Centre Pompidou — also referred to as Beaubourg — has played a key role in revitalizing the neighborhood and activating public life with its plaza. It represents far more than a traditional museum, promoting street performances and cultural events. This strategy has transformed the area into a dynamic neighborhood, attracting both locals and visitors. 4. The Centre Pompidou was envisioned as a multidisciplinary cultural institution. In addition to its world-class modern and contemporary art collection, it also houses the Bibliothèque publique d’information (Bpi), the Institute for Research and Coordination in Acoustics/Music (IRCAM), movie theaters, and performance spaces. The integration of multiple disciplines under one roof promotes a vibrant cultural ecosystem that engages a broad and diverse public. 5. One of the Centre Pompidou’s most striking features is the external glass-enclosed escalator that rises the south façade overlooking the plaza. Nicknamed “la chenille” — French for “the caterpillar” — the escalator is more than just functional; it is a defining part of the visitor experience, offering panoramic views of Paris. This façade, with its distinctive escalator, has become so emblematic that a stylized drawing of it serves as the Centre Pompidou’s logo and branding. Centre Pompidou’s color-coded infrastructure. | Photo by Adora Goodenough via Unsplash. 6. Another outstanding feature of the building’s design is its color-coded infrastructure systems, which not only serves a functional purpose but also creates a vibrant visual language. Each  system is painted a different color to indicate its function: Blue for air ducts Green for plumbing Yellow for electrical systems Red for circulation (staircases, escalators, and elevators) The upcoming upgrade project will maintain this defining design aspect — so closely tied to the building’s identity and the spirit of the institution it houses — while improving the building’s overall functionality and sustainability with more energy-efficient technologies.   Centre Pompidou 2030 design by Moreau Kusunoki in association with Frida Escobedo Studio. Paris, France | Visualization by Moreau Kusunoki 7. Like the building’s infrastructure systems, the structure is also external, forming a steel exoskeleton composed of prefabricated steel trusses and diagonal bracing. This design approach reflects Renzo Piano and Richard Rogers’ intent to create a visually striking architecture that emphasizes clarity and legibility. The renovation will preserve and restore this architectural expression while making significant upgrades to meet today’s standards, including the refurbishment of the steel frame and façades without compromising the original design intent. 8. By placing the building’s structural and mechanical systems on the exterior, the Centre Pompidou offers expansive open spaces that can be easily reconfigured. This design approach optimizes the flexible use of spaces, ideal for exhibitions and performances. The new design will not expand the original structure but will make better use of previously underutilized areas. According to the architect’s project statement, the renovation seeks to “rationalize and simplify the spatial organization in order to establish clear, readable layout principles.” Centre Pompidou 2030 design by Moreau Kusunoki in association with Frida Escobedo Studio. Paris, France | Visualization by Moreau Kusunoki 9. In their project statement, Moreau Kusunoki also explain the shift in societal values since the Centre Pompidou opened in 1977: “When the Centre Pompidou was conceived, notions of speed, animation and information dissemination symbolized progress. Today, the paradigm is reversed: faced with information overload, fragmented attention and isolation caused by screen time, the Centre Pompidou offers a space where mediation, human interaction and the physical experience are central.” 10. The Atelier Brancusi is integral to the Pompidou’s identity. Situated just beside the main building on Place Georges-Pompidou, it will also close temporarily during the renovation. The renovation measures are aimed to ensure its careful preservation and eventual reopening in 2030. Got a project that’s too contemporary for your client? Submit your conceptual works, images and ideas for global recognition and print publication in the 2025 Vision Awards! The clock is ticking — submit your work ahead of the Main Entry deadline on June 6th. Top image: Centre Pompidou 2030 by MOREAU KUSUNOKI,Paris,France The post 10 Facts About Centre Pompidou, a High-Tech Architectural Iconic in Paris appeared first on Journal.