• PlayStation Studios boss confident Marathon won't repeat the mistakes of Concord

    PlayStation Studios boss Hermen Hulst has insisted that Bungie's upcoming live service shooter Marathon won't make the same mistakes as Concord.Discussing the company's live service ambitions during a fireside chat aimed at investors, Hulst said the market remains a "great opportunity" for PlayStation despite the company having a decidedly patchy track record when it comes to live service offerings.Last year, the company launched and swiftly scrapped live service hero shooter Concord after it failed to hit the ground running. It shuttered developer Firewalk weeks later after conceding the title "did not hit our targets."Sony scrapped two more live services titles in development at internal studios Bluepoint Games and Bend Studios in January this year. Earlier this week, it confirmed an undisclosed number of workers at Bend had been laid off as the studio transitions to its next project.Hulst said the company has learned hard lessons from those failures, and believes Marathon is well positioned to succeed as a result. "There are som unique challenges associated. We've had some early successes as with Helldivers II. We've also faced some challenges, as with the release of Concord," said Hulst."I think that some really good work went into that title. Some really big efforts. But ultimately that title entered into a hyper-competitive segment of the market. I think it was insufficiently differentiated to be able to resonate with players. So we have reviewed our processes in light of this to deeply understand how and why that title failed to meet expectations—and to ensure that we are not going to make the same mistakes again."Related:PlayStation Studios boss claims the demise of Concord presented a learning opportunityHulst said PlayStation Studios has now implemented more rigorous processes for validating and revalidating its creative, commercial, and development assumptions and hypothesis. "We do that on a much more ongoing basis," he added. "That's the plan that will ensure we're investing in the right opportunities at the right time, all while maintaining much more predictable timelines for Marathon."The upcoming shooter is set to be the first new Bungie title in over a decade—and the first project outside of Destiny the studio has worked on since it was acquired by PlayStation in 2022.Hulst said the aim is to release a "very bold, very innovative, and deeply engaging title." He explained Marathon is currently navigating test cycles that have yielded "varied" feedback, but said those mixed impressions have been "super useful."Related:"That's why you do these tests. The constant testing and constant revalidation of assumptions that we just talked about, to me, is so valuable to iterate and to constantly improves the title," he added. "So when launch comes we're going to give the title the optimal chance of success."Hulst might be exuding confidence, but a recent report from Forbes claimed morale is in "free fall" at Bungie after the studio admitted to using stolen art assets in Marathon. That "varied" player feedback has also reportedly caused concern internally ahead of Marathon's proposed September 23 launch date.The studio was also made to ensure layoffs earlier this year, with Sony cutting 220 roles after exceeding "financial safety margins."
    #playstation #studios #boss #confident #marathon
    PlayStation Studios boss confident Marathon won't repeat the mistakes of Concord
    PlayStation Studios boss Hermen Hulst has insisted that Bungie's upcoming live service shooter Marathon won't make the same mistakes as Concord.Discussing the company's live service ambitions during a fireside chat aimed at investors, Hulst said the market remains a "great opportunity" for PlayStation despite the company having a decidedly patchy track record when it comes to live service offerings.Last year, the company launched and swiftly scrapped live service hero shooter Concord after it failed to hit the ground running. It shuttered developer Firewalk weeks later after conceding the title "did not hit our targets."Sony scrapped two more live services titles in development at internal studios Bluepoint Games and Bend Studios in January this year. Earlier this week, it confirmed an undisclosed number of workers at Bend had been laid off as the studio transitions to its next project.Hulst said the company has learned hard lessons from those failures, and believes Marathon is well positioned to succeed as a result. "There are som unique challenges associated. We've had some early successes as with Helldivers II. We've also faced some challenges, as with the release of Concord," said Hulst."I think that some really good work went into that title. Some really big efforts. But ultimately that title entered into a hyper-competitive segment of the market. I think it was insufficiently differentiated to be able to resonate with players. So we have reviewed our processes in light of this to deeply understand how and why that title failed to meet expectations—and to ensure that we are not going to make the same mistakes again."Related:PlayStation Studios boss claims the demise of Concord presented a learning opportunityHulst said PlayStation Studios has now implemented more rigorous processes for validating and revalidating its creative, commercial, and development assumptions and hypothesis. "We do that on a much more ongoing basis," he added. "That's the plan that will ensure we're investing in the right opportunities at the right time, all while maintaining much more predictable timelines for Marathon."The upcoming shooter is set to be the first new Bungie title in over a decade—and the first project outside of Destiny the studio has worked on since it was acquired by PlayStation in 2022.Hulst said the aim is to release a "very bold, very innovative, and deeply engaging title." He explained Marathon is currently navigating test cycles that have yielded "varied" feedback, but said those mixed impressions have been "super useful."Related:"That's why you do these tests. The constant testing and constant revalidation of assumptions that we just talked about, to me, is so valuable to iterate and to constantly improves the title," he added. "So when launch comes we're going to give the title the optimal chance of success."Hulst might be exuding confidence, but a recent report from Forbes claimed morale is in "free fall" at Bungie after the studio admitted to using stolen art assets in Marathon. That "varied" player feedback has also reportedly caused concern internally ahead of Marathon's proposed September 23 launch date.The studio was also made to ensure layoffs earlier this year, with Sony cutting 220 roles after exceeding "financial safety margins." #playstation #studios #boss #confident #marathon
    WWW.GAMEDEVELOPER.COM
    PlayStation Studios boss confident Marathon won't repeat the mistakes of Concord
    PlayStation Studios boss Hermen Hulst has insisted that Bungie's upcoming live service shooter Marathon won't make the same mistakes as Concord.Discussing the company's live service ambitions during a fireside chat aimed at investors, Hulst said the market remains a "great opportunity" for PlayStation despite the company having a decidedly patchy track record when it comes to live service offerings.Last year, the company launched and swiftly scrapped live service hero shooter Concord after it failed to hit the ground running. It shuttered developer Firewalk weeks later after conceding the title "did not hit our targets."Sony scrapped two more live services titles in development at internal studios Bluepoint Games and Bend Studios in January this year. Earlier this week, it confirmed an undisclosed number of workers at Bend had been laid off as the studio transitions to its next project.Hulst said the company has learned hard lessons from those failures, and believes Marathon is well positioned to succeed as a result. "There are som unique challenges associated [with live service titles]. We've had some early successes as with Helldivers II. We've also faced some challenges, as with the release of Concord," said Hulst."I think that some really good work went into that title. Some really big efforts. But ultimately that title entered into a hyper-competitive segment of the market. I think it was insufficiently differentiated to be able to resonate with players. So we have reviewed our processes in light of this to deeply understand how and why that title failed to meet expectations—and to ensure that we are not going to make the same mistakes again."Related:PlayStation Studios boss claims the demise of Concord presented a learning opportunityHulst said PlayStation Studios has now implemented more rigorous processes for validating and revalidating its creative, commercial, and development assumptions and hypothesis. "We do that on a much more ongoing basis," he added. "That's the plan that will ensure we're investing in the right opportunities at the right time, all while maintaining much more predictable timelines for Marathon."The upcoming shooter is set to be the first new Bungie title in over a decade—and the first project outside of Destiny the studio has worked on since it was acquired by PlayStation in 2022.Hulst said the aim is to release a "very bold, very innovative, and deeply engaging title." He explained Marathon is currently navigating test cycles that have yielded "varied" feedback, but said those mixed impressions have been "super useful."Related:"That's why you do these tests. The constant testing and constant revalidation of assumptions that we just talked about, to me, is so valuable to iterate and to constantly improves the title," he added. "So when launch comes we're going to give the title the optimal chance of success."Hulst might be exuding confidence, but a recent report from Forbes claimed morale is in "free fall" at Bungie after the studio admitted to using stolen art assets in Marathon. That "varied" player feedback has also reportedly caused concern internally ahead of Marathon's proposed September 23 launch date.The studio was also made to ensure layoffs earlier this year, with Sony cutting 220 roles after exceeding "financial safety margins."
    0 Комментарии 0 Поделились 0 предпросмотр
  • In conflict: Putting Russia’s datacentre market under the microscope

    When Russian troops invaded Ukraine on 24 February 2022, Russia’s datacentre sector was one of the fastest-growing segments of the country’s IT industry, with annual growth rates in the region of 10-12%.
    However, with the conflict resulting in the imposition of Western sanctions against Russia and an outflow of US-based tech companies from the country, including Apple and Microsoft, optimism about the sector’s potential for further growth soon disappeared.
    In early March 2025, it was reported that Google had disconnected from traffic exchange points and datacentres in Russia, leading to concerns about how this could negatively affect the speed of access to some Google services for Russian users.
    Initially, there was hope that domestic technology and datacentre providers might be able to plug the gaps left by the exodus of the US tech giants, but it seems they could not keep up with the hosting demands of Russia’s increasingly digital economy.
    Oleg Kim, director of the hardware systems department at Russian IT company Axoft, says the departure of foreign cloud providers and equipment manufacturers has led to a serious shortage of compute capacity in Russia.
    This is because the situation resulted in a sharp, initial increase in demand for domestic datacentres, but Russian providers simply did not have time to expand their capacities on the required scale, continues Kim.

    According to the estimates of Key Point, one of Russia’s largest datacentre networks, meeting Russia’s demand for datacentres will require facilities with a total capacity of 30,000 racks to be built each year over the next five years.
    On top of this, it has also become more costly to build datacentres in Russia.
    Estimates suggest that prior to 2022, the cost of a datacentre rack totalled 100,000 rubles, but now exceeds 150,000 rubles.
    And analysts at Forbes Russia expect these figures will continue to grow, due to rising logistics costs and the impact the war is having on the availability of skilled labour in the construction sector.
    The impact of these challenges is being keenly felt by users, with several of the country’s large banks experiencing serious problems when finding suitable locations for their datacentres.
    Sberbank is among the firms affected, with its chairperson, German Gref, speaking out previously about how the bank is in need of a datacentre with at least 200MW of capacity, but would ideally need 300-400MW to address its compute requirements.
    Stanislav Bliznyuk, chairperson of T-Bank, says trying to build even two 50MW datacentres to meet its needs is proving problematic. “Finding locations where such capacity and adequate tariffs are available is a difficult task,” he said.

    about datacentre developments

    North Lincolnshire Council has received a planning permission application for another large-scale datacentre development, in support of its bid to become an AI Growth Zone
    A proposal to build one of the biggest datacentres in Europe has been submitted to Hertsmere Borough Council, and already has the support of the technology secretary and local councillors.
    The UK government has unveiled its 50-point AI action plan, which commits to building sovereign artificial intelligence capabilities and accelerating AI datacentre developments – but questions remain about the viability of the plans.

    Despite this, T-Bank is establishing its own network of data processing centres – the first of which should open in early 2027, he confirmed in November 2024.
    Kirill Solyev, head of the engineering infrastructure department of the Softline Group of Companies, who specialise in IT, says many large Russian companies are resorting to building their own datacentres – because compute capacity is in such short supply.
    The situation is, however, complicated by the lack of suitable locations for datacentres in the largest cities of Russia – Moscow and St Petersburg. “For example, to build a datacentre with a capacity of 60MW, finding a suitable site can take up to three years,” says Solyev. “In Moscow, according to preliminary estimates, there are about 50MW of free capacity left, which is equivalent to 2-4 large commercial datacentres.
    “The capacity deficit only in the southern part of the Moscow region is predicted at 564MW by 2030, and up to 3.15GW by 2042.”
    As a result, datacentre operators and investors are now looking for suitable locations outside of Moscow and St Petersburg, and seeking to co-locate new datacentres in close proximity to renewable energy sources.
    And this will be important as demand for datacentre capacity in Russia is expected to increase, as it is in most of the rest of the world, due to the growing use of artificial intelligencetools and services.
    The energy-intensive nature of AI workloads will put further pressure on operators that are already struggling to meet the compute capacity demands of their customers.

    Speaking at the recent Ural Forum on cyber security in finance, Alexander Kraynov, director of AI technology development at Yandex, says solving the energy consumption issue of AI datacentres will not be easy.
    “The world is running out of electricity, including for AI, while the same situation is observed in Russia,” he said. “In order to ensure a stable energy supply of a newly built large datacentre, we will need up to one year.”
    According to a recent report of the Russian Vedomosti business paper, as of April 2024, Russian datacentres have used about 2.6GW, which is equivalent to about 1% of the installed capacity of the Unified Energy System of Russia.
    Accommodating AI workloads will also mean operators will need to purchase additional equipment, including expensive accelerators based on graphic processing units and higher-performing data storage systems.
    The implementation of these plans and the viability of these purchases is likely to be seriously complicated by the current sanctions regime against Russia.
    That said, Russia’s prime minister, Mikhail Mishustin, claims this part of the datacentre supply equation is being partially solved by an uptick in the domestic production of datacentre kit.
    According to the Mishustin, more than half of the server equipment and industrial storage and information processing systems needed for datacentres are already being produced in Russia – and these figures will continue to grow.

    The government also plans to provide additional financial support to the industry, as – to date – building datacentres in Russia has been prevented by relatively long payback periods, of up to 10 years in some cases, of such projects.
    One of the possible support measures on offer could include the subsidisation of at least part of the interest rates on loans to datacentre developers and operators.
    At the same time, though, the government’s actions in other areas have made it harder for operators to build new facilities.
    For example, in March 2025, the Russian government significantly tightened the existing norms for the establishment of new datacentres in the form of new rules for the design of data processing centres, which came into force after the approval by the Russian Ministry of Construction.
    According to Nikita Tsaplin, CEO of Russian hosting provider RUVDS, the rules led to additional bureaucracy in the sector.
    And, according to his predictions, that situation can extend the construction cycle of a datacentre from around five years to seven years.
    The government’s intervention here was to prevent the installation of servers in residential areas, such as garages, but it looks set to complicate an already complex situation – prompting questions about whether Russia’s datacentre market will ever reach its full potential.
    #conflict #putting #russias #datacentre #market
    In conflict: Putting Russia’s datacentre market under the microscope
    When Russian troops invaded Ukraine on 24 February 2022, Russia’s datacentre sector was one of the fastest-growing segments of the country’s IT industry, with annual growth rates in the region of 10-12%. However, with the conflict resulting in the imposition of Western sanctions against Russia and an outflow of US-based tech companies from the country, including Apple and Microsoft, optimism about the sector’s potential for further growth soon disappeared. In early March 2025, it was reported that Google had disconnected from traffic exchange points and datacentres in Russia, leading to concerns about how this could negatively affect the speed of access to some Google services for Russian users. Initially, there was hope that domestic technology and datacentre providers might be able to plug the gaps left by the exodus of the US tech giants, but it seems they could not keep up with the hosting demands of Russia’s increasingly digital economy. Oleg Kim, director of the hardware systems department at Russian IT company Axoft, says the departure of foreign cloud providers and equipment manufacturers has led to a serious shortage of compute capacity in Russia. This is because the situation resulted in a sharp, initial increase in demand for domestic datacentres, but Russian providers simply did not have time to expand their capacities on the required scale, continues Kim. According to the estimates of Key Point, one of Russia’s largest datacentre networks, meeting Russia’s demand for datacentres will require facilities with a total capacity of 30,000 racks to be built each year over the next five years. On top of this, it has also become more costly to build datacentres in Russia. Estimates suggest that prior to 2022, the cost of a datacentre rack totalled 100,000 rubles, but now exceeds 150,000 rubles. And analysts at Forbes Russia expect these figures will continue to grow, due to rising logistics costs and the impact the war is having on the availability of skilled labour in the construction sector. The impact of these challenges is being keenly felt by users, with several of the country’s large banks experiencing serious problems when finding suitable locations for their datacentres. Sberbank is among the firms affected, with its chairperson, German Gref, speaking out previously about how the bank is in need of a datacentre with at least 200MW of capacity, but would ideally need 300-400MW to address its compute requirements. Stanislav Bliznyuk, chairperson of T-Bank, says trying to build even two 50MW datacentres to meet its needs is proving problematic. “Finding locations where such capacity and adequate tariffs are available is a difficult task,” he said. about datacentre developments North Lincolnshire Council has received a planning permission application for another large-scale datacentre development, in support of its bid to become an AI Growth Zone A proposal to build one of the biggest datacentres in Europe has been submitted to Hertsmere Borough Council, and already has the support of the technology secretary and local councillors. The UK government has unveiled its 50-point AI action plan, which commits to building sovereign artificial intelligence capabilities and accelerating AI datacentre developments – but questions remain about the viability of the plans. Despite this, T-Bank is establishing its own network of data processing centres – the first of which should open in early 2027, he confirmed in November 2024. Kirill Solyev, head of the engineering infrastructure department of the Softline Group of Companies, who specialise in IT, says many large Russian companies are resorting to building their own datacentres – because compute capacity is in such short supply. The situation is, however, complicated by the lack of suitable locations for datacentres in the largest cities of Russia – Moscow and St Petersburg. “For example, to build a datacentre with a capacity of 60MW, finding a suitable site can take up to three years,” says Solyev. “In Moscow, according to preliminary estimates, there are about 50MW of free capacity left, which is equivalent to 2-4 large commercial datacentres. “The capacity deficit only in the southern part of the Moscow region is predicted at 564MW by 2030, and up to 3.15GW by 2042.” As a result, datacentre operators and investors are now looking for suitable locations outside of Moscow and St Petersburg, and seeking to co-locate new datacentres in close proximity to renewable energy sources. And this will be important as demand for datacentre capacity in Russia is expected to increase, as it is in most of the rest of the world, due to the growing use of artificial intelligencetools and services. The energy-intensive nature of AI workloads will put further pressure on operators that are already struggling to meet the compute capacity demands of their customers. Speaking at the recent Ural Forum on cyber security in finance, Alexander Kraynov, director of AI technology development at Yandex, says solving the energy consumption issue of AI datacentres will not be easy. “The world is running out of electricity, including for AI, while the same situation is observed in Russia,” he said. “In order to ensure a stable energy supply of a newly built large datacentre, we will need up to one year.” According to a recent report of the Russian Vedomosti business paper, as of April 2024, Russian datacentres have used about 2.6GW, which is equivalent to about 1% of the installed capacity of the Unified Energy System of Russia. Accommodating AI workloads will also mean operators will need to purchase additional equipment, including expensive accelerators based on graphic processing units and higher-performing data storage systems. The implementation of these plans and the viability of these purchases is likely to be seriously complicated by the current sanctions regime against Russia. That said, Russia’s prime minister, Mikhail Mishustin, claims this part of the datacentre supply equation is being partially solved by an uptick in the domestic production of datacentre kit. According to the Mishustin, more than half of the server equipment and industrial storage and information processing systems needed for datacentres are already being produced in Russia – and these figures will continue to grow. The government also plans to provide additional financial support to the industry, as – to date – building datacentres in Russia has been prevented by relatively long payback periods, of up to 10 years in some cases, of such projects. One of the possible support measures on offer could include the subsidisation of at least part of the interest rates on loans to datacentre developers and operators. At the same time, though, the government’s actions in other areas have made it harder for operators to build new facilities. For example, in March 2025, the Russian government significantly tightened the existing norms for the establishment of new datacentres in the form of new rules for the design of data processing centres, which came into force after the approval by the Russian Ministry of Construction. According to Nikita Tsaplin, CEO of Russian hosting provider RUVDS, the rules led to additional bureaucracy in the sector. And, according to his predictions, that situation can extend the construction cycle of a datacentre from around five years to seven years. The government’s intervention here was to prevent the installation of servers in residential areas, such as garages, but it looks set to complicate an already complex situation – prompting questions about whether Russia’s datacentre market will ever reach its full potential. #conflict #putting #russias #datacentre #market
    WWW.COMPUTERWEEKLY.COM
    In conflict: Putting Russia’s datacentre market under the microscope
    When Russian troops invaded Ukraine on 24 February 2022, Russia’s datacentre sector was one of the fastest-growing segments of the country’s IT industry, with annual growth rates in the region of 10-12%. However, with the conflict resulting in the imposition of Western sanctions against Russia and an outflow of US-based tech companies from the country, including Apple and Microsoft, optimism about the sector’s potential for further growth soon disappeared. In early March 2025, it was reported that Google had disconnected from traffic exchange points and datacentres in Russia, leading to concerns about how this could negatively affect the speed of access to some Google services for Russian users. Initially, there was hope that domestic technology and datacentre providers might be able to plug the gaps left by the exodus of the US tech giants, but it seems they could not keep up with the hosting demands of Russia’s increasingly digital economy. Oleg Kim, director of the hardware systems department at Russian IT company Axoft, says the departure of foreign cloud providers and equipment manufacturers has led to a serious shortage of compute capacity in Russia. This is because the situation resulted in a sharp, initial increase in demand for domestic datacentres, but Russian providers simply did not have time to expand their capacities on the required scale, continues Kim. According to the estimates of Key Point, one of Russia’s largest datacentre networks, meeting Russia’s demand for datacentres will require facilities with a total capacity of 30,000 racks to be built each year over the next five years. On top of this, it has also become more costly to build datacentres in Russia. Estimates suggest that prior to 2022, the cost of a datacentre rack totalled 100,000 rubles ($1,200), but now exceeds 150,000 rubles. And analysts at Forbes Russia expect these figures will continue to grow, due to rising logistics costs and the impact the war is having on the availability of skilled labour in the construction sector. The impact of these challenges is being keenly felt by users, with several of the country’s large banks experiencing serious problems when finding suitable locations for their datacentres. Sberbank is among the firms affected, with its chairperson, German Gref, speaking out previously about how the bank is in need of a datacentre with at least 200MW of capacity, but would ideally need 300-400MW to address its compute requirements. Stanislav Bliznyuk, chairperson of T-Bank, says trying to build even two 50MW datacentres to meet its needs is proving problematic. “Finding locations where such capacity and adequate tariffs are available is a difficult task,” he said. Read more about datacentre developments North Lincolnshire Council has received a planning permission application for another large-scale datacentre development, in support of its bid to become an AI Growth Zone A proposal to build one of the biggest datacentres in Europe has been submitted to Hertsmere Borough Council, and already has the support of the technology secretary and local councillors. The UK government has unveiled its 50-point AI action plan, which commits to building sovereign artificial intelligence capabilities and accelerating AI datacentre developments – but questions remain about the viability of the plans. Despite this, T-Bank is establishing its own network of data processing centres – the first of which should open in early 2027, he confirmed in November 2024. Kirill Solyev, head of the engineering infrastructure department of the Softline Group of Companies, who specialise in IT, says many large Russian companies are resorting to building their own datacentres – because compute capacity is in such short supply. The situation is, however, complicated by the lack of suitable locations for datacentres in the largest cities of Russia – Moscow and St Petersburg. “For example, to build a datacentre with a capacity of 60MW, finding a suitable site can take up to three years,” says Solyev. “In Moscow, according to preliminary estimates, there are about 50MW of free capacity left, which is equivalent to 2-4 large commercial datacentres. “The capacity deficit only in the southern part of the Moscow region is predicted at 564MW by 2030, and up to 3.15GW by 2042.” As a result, datacentre operators and investors are now looking for suitable locations outside of Moscow and St Petersburg, and seeking to co-locate new datacentres in close proximity to renewable energy sources. And this will be important as demand for datacentre capacity in Russia is expected to increase, as it is in most of the rest of the world, due to the growing use of artificial intelligence (AI) tools and services. The energy-intensive nature of AI workloads will put further pressure on operators that are already struggling to meet the compute capacity demands of their customers. Speaking at the recent Ural Forum on cyber security in finance, Alexander Kraynov, director of AI technology development at Yandex, says solving the energy consumption issue of AI datacentres will not be easy. “The world is running out of electricity, including for AI, while the same situation is observed in Russia,” he said. “In order to ensure a stable energy supply of a newly built large datacentre, we will need up to one year.” According to a recent report of the Russian Vedomosti business paper, as of April 2024, Russian datacentres have used about 2.6GW, which is equivalent to about 1% of the installed capacity of the Unified Energy System of Russia. Accommodating AI workloads will also mean operators will need to purchase additional equipment, including expensive accelerators based on graphic processing units and higher-performing data storage systems. The implementation of these plans and the viability of these purchases is likely to be seriously complicated by the current sanctions regime against Russia. That said, Russia’s prime minister, Mikhail Mishustin, claims this part of the datacentre supply equation is being partially solved by an uptick in the domestic production of datacentre kit. According to the Mishustin, more than half of the server equipment and industrial storage and information processing systems needed for datacentres are already being produced in Russia – and these figures will continue to grow. The government also plans to provide additional financial support to the industry, as – to date – building datacentres in Russia has been prevented by relatively long payback periods, of up to 10 years in some cases, of such projects. One of the possible support measures on offer could include the subsidisation of at least part of the interest rates on loans to datacentre developers and operators. At the same time, though, the government’s actions in other areas have made it harder for operators to build new facilities. For example, in March 2025, the Russian government significantly tightened the existing norms for the establishment of new datacentres in the form of new rules for the design of data processing centres, which came into force after the approval by the Russian Ministry of Construction. According to Nikita Tsaplin, CEO of Russian hosting provider RUVDS, the rules led to additional bureaucracy in the sector (due to the positioning of datacentres as typical construction objects). And, according to his predictions, that situation can extend the construction cycle of a datacentre from around five years to seven years. The government’s intervention here was to prevent the installation of servers in residential areas, such as garages, but it looks set to complicate an already complex situation – prompting questions about whether Russia’s datacentre market will ever reach its full potential.
    Like
    Love
    Wow
    Sad
    Angry
    631
    0 Комментарии 0 Поделились 0 предпросмотр
  • Double-Whammy When AGI Embeds With Humanoid Robots And Occupies Both White-Collar And Blue-Collar Jobs

    AGI will be embedded into humanoid robots, which makes white-collar and blue-collar jobs a target ... More for walking/talking automation.getty
    In today’s column, I examine the highly worrisome qualms expressed that the advent of artificial general intelligenceis likely to usurp white-collar jobs. The stated concern is that since AGI will be on par with human intellect, any job that relies principally on intellectual pursuits such as typical white-collar work will be taken over via the use of AGI. Employers will realize that rather than dealing with human white-collar workers, they can more readily get the job done via AGI. This, in turn, has led to a rising call that people should aim toward blue-collar jobs, doing so becausethose forms of employment will not be undercut via AGI.

    Sorry to say, that misses the bigger picture, namely that AGI when combined with humanoid robots is coming not only for white-collar jobs but also blue-collar jobs too. It is a proverbial double-whammy when it comes to the attainment of AGI.

    Let’s talk about it.

    This analysis of an innovative AI breakthrough is part of my ongoing Forbes column coverage on the latest in AI, including identifying and explaining various impactful AI complexities.

    Heading Toward AGI And ASI
    First, some fundamentals are required to set the stage for this weighty discussion.
    There is a great deal of research going on to further advance AI. The general goal is to either reach artificial general intelligenceor maybe even the outstretched possibility of achieving artificial superintelligence.
    AGI is AI that is considered on par with human intellect and can seemingly match our intelligence. ASI is AI that has gone beyond human intellect and would be superior in many if not all feasible ways. The idea is that ASI would be able to run circles around humans by outthinking us at every turn. For more details on the nature of conventional AI versus AGI and ASI, see my analysis at the link here.
    We have not yet attained AGI.
    In fact, it is unknown as to whether we will reach AGI, or that maybe AGI will be achievable in decades or perhaps centuries from now. The AGI attainment dates that are floating around are wildly varying and wildly unsubstantiated by any credible evidence or ironclad logic. ASI is even more beyond the pale when it comes to where we are currently with conventional AI.
    AGI Problem Only Half Seen
    Before launching into the primary matter at hand in this discussion, let’s contemplate a famous quote attributed to Charles Kettering, a legendary inventor, who said, “A problem well-stated is a problem half-solved.”

    I bring this up because those loud clamors right now about the assumption that AGI will replace white-collar workers are only seeing half of the problem. The problem as they see it is that since AGI is intellectually on par with humans, and since white-collar workers mainly use intellect in their work endeavors, AGI is going to be used in place of humans for white-collar work.
    I will in a moment explain why that’s only half of the problem and there is a demonstrative need to more carefully and fully articulate the nature of the problem.
    Will AGI Axiomatically Take White-Collar Jobs
    On a related facet, the belief that AGI will axiomatically replace white-collar labor makes a number of other related key assumptions. I shall briefly explore those and then come back to why the problem itself is only half-baked.
    The cost of using AGI for doing white-collar work will need to be presumably a better ROI choice over human workers. If not, then an employer would be wiser to stick with humans rather than employing AGI. There seems to often be an unstated belief that AGI is necessarily going to be a less costly route than employing humans.
    We don’t know yet what the cost of using AGI will be.
    It could be highly expensive. Indeed, some are worried that the world will divide into the AGI haves and AGI have-nots, partially due to the exorbitant cost that AGI might involve. If AGI is free to use, well, that would seem to be the nail in the coffin related to using human workers for the same capacity. Another angle is that AGI is relatively inexpensive in comparison to human labor. In that case, the use of AGI is likely to win over human labor usage.
    But if the cost of AGI is nearer to the cost of human labor, or more so, then employers would rationally need to weigh the use of one versus the other.
    Note that when referring to the cost of human labor, there is more to that calculation than simply the dollar-hour labor rate per se. There are lots of other less apparent costs, such as the cost to manage human labor, the cost of dealing with HR-related issues, and many other factors that come into the weighty matter. Thus, an AGI versus human labor ROI will be more complex than it might seem at an initial glance. In addition, keep in mind that AGI would seemingly be readily switched on and off, and have other capacities that human labor would not equally tend to allow.
    The Other Half Is Coming Too
    Assume that by and large the advent of AGI will decimate the need for white-collar human labor. The refrain right now is that people should begin tilting toward blue-collar jobs as an alternative to white-collar jobs. This is a logical form of thinking in the sense that AGI as an intellectual mechanism would be unable to compete in jobs that involve hands-on work.
    A plumber needs to come to your house and do hands-on work to fix your plumbing. This is a physicality that entails arriving at your physical home, physically bringing and using tools, and physically repairing your faulty home plumbing. A truck driver likewise needs to sit in the cab of a truck and drive the vehicle. These are physically based tasks.
    There is no getting around the fact that these are hands-on activities.
    Aha, yes, those are physical tasks, but that doesn’t necessarily mean that only human hands can perform them. The gradual emergence of humanoid robots will provide an alternative to human hands. A humanoid robot is a type of robot that is built to resemble a human in form and function. You’ve undoubtedly seen those types of robots in the many online video recordings showing them walking, jumping, grasping at objects, and so on.
    A tremendous amount of active research and development is taking place to devise humanoid robots. They look comical right now. You watch those videos and laugh when the robot trips over a mere stick lying on the ground, something that a human would seldom trip over. You scoff when a robot tries to grasp a coffee cup and inadvertently spills most of the coffee. It all seems humorous and a silly pursuit.
    Keep in mind that we are all observing the development process while it is still taking place. At some point, those guffaws of the humanoid robots will lessen. Humanoid robots will be as smooth and graceful as humans. This will continue to be honed. Eventually, humanoid robots will be less prone to physical errors that humans make. In a sense, the physicality of a humanoid robot will be on par with humans, if not better, due to its mechanical properties.
    Do not discount the coming era of quite physically capable humanoid robots.
    AGI And Humanoid Robots Pair Up
    You might remember that in The Wonderful Wizard of Oz, the fictional character known as The Strawman lacked a brain.
    Without seeming to anthropomorphize humanoid robots, the current situation is that those robots typically use a form of AI that is below the sophistication level of modern generative AI. That’s fine for now due to the need to first ensure that the physical movements of the robots get refined.
    I have discussed that a said-to-be realm of Physical AI is going to be a huge breakthrough with incredible ramifications, see my analysis at the link here. The idea underlying Physical AI is that the AI of today is being uplifted by doing data training on the physical world. This also tends to include the use of World Models, consisting of broad constructions about how the physical world works, such as that we are bound to operate under conditions of gravity, and other physical laws of nature, see the link here.
    The bottom line here is that there will be a close pairing of robust AI with humanoid robots.
    Imagine what a humanoid robot can accomplish if it is paired with AGI.
    I’ll break the suspense and point out that AGI paired with humanoid robots means that those robots readily enter the blue-collar worker realm. Suppose your plumbing needs fixing. No worries, a humanoid robot that encompasses AGI will be sent to your home. The AGI is astute enough to carry on conversations with you, and the AGI also fully operates the robot to undertake the plumbing tasks.
    How did the AGI-paired humanoid robot get to your home?
    Easy-peasy, it drove a car or truck to get there.
    I’ve previously predicted that all the work on devising autonomous vehicles and self-driving cars will get shaken up once we have suitable humanoid robots devised. There won’t be a need for a vehicle to contain self-driving capabilities. A humanoid robot will simply sit in the driver’s seat and drive the vehicle. This is a much more open-ended solution than having to craft components that go into and onto a vehicle to enable self-driving. See my coverage at the link here.
    Timing Is Notable
    One of the reasons that many do not give much thought to the pairing of AGI with humanoid robots is that today’s humanoid robots seem extraordinarily rudimentary and incapable of performing physical dexterity tasks on par with human capabilities. Meanwhile, there is brazen talk that AGI is just around the corner.
    AGI is said to be within our grasp.
    Let’s give the timing considerations a bit of scrutiny.
    There are three primary timing angles:

    Option 1: AGI first, then humanoid robots. AGI is attained before humanoid robots are sufficiently devised.
    Option 2: Humanoid robots first, then AGI. Humanoid robots are physically fluently adept before AGI is attained.
    Option 3: AGI and humanoid robots arrive about at the same time. AGI is attained and at the same time, it turns out that humanoid robots are fluently adept too, mainly by coincidence and not due to any cross-mixing.

    A skeptic would insist that there is a fourth possibility, consisting of the possibility that we never achieve AGI and/or we fail to achieve sufficiently physically capable humanoid robots. I am going to reject that possibility. Perhaps I am overly optimistic, but it seems to me that we will eventually attain AGI, and we will eventually attain physically capable humanoid robots.
    I shall next respectively consider each of the three genuinely reasonable possibilities.
    Option 1: AGI First, Then Humanoid Robots
    What if we manage to attain AGI before we manage to achieve physically fluent humanoid robots?
    That’s just fine.
    We would indubitably put AGI to work as a partner with humans in figuring out how we can push along the budding humanoid robot development process. It seems nearly obvious that with AGI’s capable assistance, we would overcome any bottlenecks and soon enough arrive at top-notch physically adept humanoid robots.
    At that juncture, we would then toss AGI into the humanoid robots and have ourselves quite an amazing combination.
    Option 2: Humanoid Robots First, Then AGI
    Suppose that we devise very physically adept humanoid robots but have not yet arrived at AGI.
    Are we in a pickle?
    Nope.
    We could use conventional advanced AI inside those humanoid robots. The combination would certainly be good enough for a wide variety of tasks. The odds are that we would need to be cautious about where such robots are utilized. Nonetheless, we would have essentially walking, talking, and productive humanoid robots.
    If AGI never happens, oh well, we end up with pretty good humanoid robots. On the other hand, once we arrive at AGI, those humanoid robots will be stellar. It’s just a matter of time.
    Option 3: AGI And Humanoid Robots At The Same Time
    Let’s consider the potential of AGI and humanoid robots perchance being attained around the same time. Assume that this timing isn’t due to an outright cross-mixing with each other. They just so happen to advance on a similar timeline.
    I tend to believe that’s the most likely of the three scenarios.
    Here’s why.
    First, despite all the hubris about AGI being within earshot, perhaps in the next year or two, which is a popular pronouncement by many AI luminaries, I tend to side with recent surveys of AI developers that put the date around the year 2040. Some AI luminaires sneakily play with the definition of AGI in hopes of making their predictions come true sooner, akin to moving the goalposts to easily score points. For my coverage on Sam Altman’s efforts of moving the cheese regarding AGI attainment, see the link here.
    Second, if you are willing to entertain the year 2040 as a potential date for achieving AGI, that’s about 15 years from now. In my estimation, the advancements being made in humanoid robots will readily progress such that by 2040 they will be very physically adept. Probably be sooner, but let’s go with the year 2040 for ease of contemplation.
    In my view, we will likely have humanoid robots doing well enough that they will be put into use prior to arriving at AGI. The pinnacle of robust humanoid robots and the attainment of AGI will roughly coincide with each other.

    Two peas in a pod.Impact Of Enormous Consequences
    In an upcoming column posting, I will examine the enormous consequences of having AGI paired with fully physically capable humanoid robots. As noted above, this will have a humongous impact on white-collar work and blue-collar work. There will be gargantuan economic impacts, societal impacts, cultural impacts, and so on.
    Some final thoughts for now.
    A single whammy is already being hotly debated. The debates currently tend to be preoccupied with the loss of white-collar jobs due to the attainment of AGI. A saving grace seems to be that at least blue-collar jobs are going to be around and thriving, even once AGI is attained. The world doesn’t seem overly gloomy if you can cling to the upbeat posture that blue-collar tasks remain intact.
    The double whammy is a lot more to take in.
    But the double whammy is the truth. The truth needs to be faced. If you are having doubts as a human about the future, just remember the famous words of Vince Lombardi: “Winners never quit, and quitters never win.”
    Humankind can handle the double whammy.
    Stay tuned for my upcoming coverage of what this entails.
    #doublewhammy #when #agi #embeds #with
    Double-Whammy When AGI Embeds With Humanoid Robots And Occupies Both White-Collar And Blue-Collar Jobs
    AGI will be embedded into humanoid robots, which makes white-collar and blue-collar jobs a target ... More for walking/talking automation.getty In today’s column, I examine the highly worrisome qualms expressed that the advent of artificial general intelligenceis likely to usurp white-collar jobs. The stated concern is that since AGI will be on par with human intellect, any job that relies principally on intellectual pursuits such as typical white-collar work will be taken over via the use of AGI. Employers will realize that rather than dealing with human white-collar workers, they can more readily get the job done via AGI. This, in turn, has led to a rising call that people should aim toward blue-collar jobs, doing so becausethose forms of employment will not be undercut via AGI. Sorry to say, that misses the bigger picture, namely that AGI when combined with humanoid robots is coming not only for white-collar jobs but also blue-collar jobs too. It is a proverbial double-whammy when it comes to the attainment of AGI. Let’s talk about it. This analysis of an innovative AI breakthrough is part of my ongoing Forbes column coverage on the latest in AI, including identifying and explaining various impactful AI complexities. Heading Toward AGI And ASI First, some fundamentals are required to set the stage for this weighty discussion. There is a great deal of research going on to further advance AI. The general goal is to either reach artificial general intelligenceor maybe even the outstretched possibility of achieving artificial superintelligence. AGI is AI that is considered on par with human intellect and can seemingly match our intelligence. ASI is AI that has gone beyond human intellect and would be superior in many if not all feasible ways. The idea is that ASI would be able to run circles around humans by outthinking us at every turn. For more details on the nature of conventional AI versus AGI and ASI, see my analysis at the link here. We have not yet attained AGI. In fact, it is unknown as to whether we will reach AGI, or that maybe AGI will be achievable in decades or perhaps centuries from now. The AGI attainment dates that are floating around are wildly varying and wildly unsubstantiated by any credible evidence or ironclad logic. ASI is even more beyond the pale when it comes to where we are currently with conventional AI. AGI Problem Only Half Seen Before launching into the primary matter at hand in this discussion, let’s contemplate a famous quote attributed to Charles Kettering, a legendary inventor, who said, “A problem well-stated is a problem half-solved.” I bring this up because those loud clamors right now about the assumption that AGI will replace white-collar workers are only seeing half of the problem. The problem as they see it is that since AGI is intellectually on par with humans, and since white-collar workers mainly use intellect in their work endeavors, AGI is going to be used in place of humans for white-collar work. I will in a moment explain why that’s only half of the problem and there is a demonstrative need to more carefully and fully articulate the nature of the problem. Will AGI Axiomatically Take White-Collar Jobs On a related facet, the belief that AGI will axiomatically replace white-collar labor makes a number of other related key assumptions. I shall briefly explore those and then come back to why the problem itself is only half-baked. The cost of using AGI for doing white-collar work will need to be presumably a better ROI choice over human workers. If not, then an employer would be wiser to stick with humans rather than employing AGI. There seems to often be an unstated belief that AGI is necessarily going to be a less costly route than employing humans. We don’t know yet what the cost of using AGI will be. It could be highly expensive. Indeed, some are worried that the world will divide into the AGI haves and AGI have-nots, partially due to the exorbitant cost that AGI might involve. If AGI is free to use, well, that would seem to be the nail in the coffin related to using human workers for the same capacity. Another angle is that AGI is relatively inexpensive in comparison to human labor. In that case, the use of AGI is likely to win over human labor usage. But if the cost of AGI is nearer to the cost of human labor, or more so, then employers would rationally need to weigh the use of one versus the other. Note that when referring to the cost of human labor, there is more to that calculation than simply the dollar-hour labor rate per se. There are lots of other less apparent costs, such as the cost to manage human labor, the cost of dealing with HR-related issues, and many other factors that come into the weighty matter. Thus, an AGI versus human labor ROI will be more complex than it might seem at an initial glance. In addition, keep in mind that AGI would seemingly be readily switched on and off, and have other capacities that human labor would not equally tend to allow. The Other Half Is Coming Too Assume that by and large the advent of AGI will decimate the need for white-collar human labor. The refrain right now is that people should begin tilting toward blue-collar jobs as an alternative to white-collar jobs. This is a logical form of thinking in the sense that AGI as an intellectual mechanism would be unable to compete in jobs that involve hands-on work. A plumber needs to come to your house and do hands-on work to fix your plumbing. This is a physicality that entails arriving at your physical home, physically bringing and using tools, and physically repairing your faulty home plumbing. A truck driver likewise needs to sit in the cab of a truck and drive the vehicle. These are physically based tasks. There is no getting around the fact that these are hands-on activities. Aha, yes, those are physical tasks, but that doesn’t necessarily mean that only human hands can perform them. The gradual emergence of humanoid robots will provide an alternative to human hands. A humanoid robot is a type of robot that is built to resemble a human in form and function. You’ve undoubtedly seen those types of robots in the many online video recordings showing them walking, jumping, grasping at objects, and so on. A tremendous amount of active research and development is taking place to devise humanoid robots. They look comical right now. You watch those videos and laugh when the robot trips over a mere stick lying on the ground, something that a human would seldom trip over. You scoff when a robot tries to grasp a coffee cup and inadvertently spills most of the coffee. It all seems humorous and a silly pursuit. Keep in mind that we are all observing the development process while it is still taking place. At some point, those guffaws of the humanoid robots will lessen. Humanoid robots will be as smooth and graceful as humans. This will continue to be honed. Eventually, humanoid robots will be less prone to physical errors that humans make. In a sense, the physicality of a humanoid robot will be on par with humans, if not better, due to its mechanical properties. Do not discount the coming era of quite physically capable humanoid robots. AGI And Humanoid Robots Pair Up You might remember that in The Wonderful Wizard of Oz, the fictional character known as The Strawman lacked a brain. Without seeming to anthropomorphize humanoid robots, the current situation is that those robots typically use a form of AI that is below the sophistication level of modern generative AI. That’s fine for now due to the need to first ensure that the physical movements of the robots get refined. I have discussed that a said-to-be realm of Physical AI is going to be a huge breakthrough with incredible ramifications, see my analysis at the link here. The idea underlying Physical AI is that the AI of today is being uplifted by doing data training on the physical world. This also tends to include the use of World Models, consisting of broad constructions about how the physical world works, such as that we are bound to operate under conditions of gravity, and other physical laws of nature, see the link here. The bottom line here is that there will be a close pairing of robust AI with humanoid robots. Imagine what a humanoid robot can accomplish if it is paired with AGI. I’ll break the suspense and point out that AGI paired with humanoid robots means that those robots readily enter the blue-collar worker realm. Suppose your plumbing needs fixing. No worries, a humanoid robot that encompasses AGI will be sent to your home. The AGI is astute enough to carry on conversations with you, and the AGI also fully operates the robot to undertake the plumbing tasks. How did the AGI-paired humanoid robot get to your home? Easy-peasy, it drove a car or truck to get there. I’ve previously predicted that all the work on devising autonomous vehicles and self-driving cars will get shaken up once we have suitable humanoid robots devised. There won’t be a need for a vehicle to contain self-driving capabilities. A humanoid robot will simply sit in the driver’s seat and drive the vehicle. This is a much more open-ended solution than having to craft components that go into and onto a vehicle to enable self-driving. See my coverage at the link here. Timing Is Notable One of the reasons that many do not give much thought to the pairing of AGI with humanoid robots is that today’s humanoid robots seem extraordinarily rudimentary and incapable of performing physical dexterity tasks on par with human capabilities. Meanwhile, there is brazen talk that AGI is just around the corner. AGI is said to be within our grasp. Let’s give the timing considerations a bit of scrutiny. There are three primary timing angles: Option 1: AGI first, then humanoid robots. AGI is attained before humanoid robots are sufficiently devised. Option 2: Humanoid robots first, then AGI. Humanoid robots are physically fluently adept before AGI is attained. Option 3: AGI and humanoid robots arrive about at the same time. AGI is attained and at the same time, it turns out that humanoid robots are fluently adept too, mainly by coincidence and not due to any cross-mixing. A skeptic would insist that there is a fourth possibility, consisting of the possibility that we never achieve AGI and/or we fail to achieve sufficiently physically capable humanoid robots. I am going to reject that possibility. Perhaps I am overly optimistic, but it seems to me that we will eventually attain AGI, and we will eventually attain physically capable humanoid robots. I shall next respectively consider each of the three genuinely reasonable possibilities. Option 1: AGI First, Then Humanoid Robots What if we manage to attain AGI before we manage to achieve physically fluent humanoid robots? That’s just fine. We would indubitably put AGI to work as a partner with humans in figuring out how we can push along the budding humanoid robot development process. It seems nearly obvious that with AGI’s capable assistance, we would overcome any bottlenecks and soon enough arrive at top-notch physically adept humanoid robots. At that juncture, we would then toss AGI into the humanoid robots and have ourselves quite an amazing combination. Option 2: Humanoid Robots First, Then AGI Suppose that we devise very physically adept humanoid robots but have not yet arrived at AGI. Are we in a pickle? Nope. We could use conventional advanced AI inside those humanoid robots. The combination would certainly be good enough for a wide variety of tasks. The odds are that we would need to be cautious about where such robots are utilized. Nonetheless, we would have essentially walking, talking, and productive humanoid robots. If AGI never happens, oh well, we end up with pretty good humanoid robots. On the other hand, once we arrive at AGI, those humanoid robots will be stellar. It’s just a matter of time. Option 3: AGI And Humanoid Robots At The Same Time Let’s consider the potential of AGI and humanoid robots perchance being attained around the same time. Assume that this timing isn’t due to an outright cross-mixing with each other. They just so happen to advance on a similar timeline. I tend to believe that’s the most likely of the three scenarios. Here’s why. First, despite all the hubris about AGI being within earshot, perhaps in the next year or two, which is a popular pronouncement by many AI luminaries, I tend to side with recent surveys of AI developers that put the date around the year 2040. Some AI luminaires sneakily play with the definition of AGI in hopes of making their predictions come true sooner, akin to moving the goalposts to easily score points. For my coverage on Sam Altman’s efforts of moving the cheese regarding AGI attainment, see the link here. Second, if you are willing to entertain the year 2040 as a potential date for achieving AGI, that’s about 15 years from now. In my estimation, the advancements being made in humanoid robots will readily progress such that by 2040 they will be very physically adept. Probably be sooner, but let’s go with the year 2040 for ease of contemplation. In my view, we will likely have humanoid robots doing well enough that they will be put into use prior to arriving at AGI. The pinnacle of robust humanoid robots and the attainment of AGI will roughly coincide with each other. Two peas in a pod.Impact Of Enormous Consequences In an upcoming column posting, I will examine the enormous consequences of having AGI paired with fully physically capable humanoid robots. As noted above, this will have a humongous impact on white-collar work and blue-collar work. There will be gargantuan economic impacts, societal impacts, cultural impacts, and so on. Some final thoughts for now. A single whammy is already being hotly debated. The debates currently tend to be preoccupied with the loss of white-collar jobs due to the attainment of AGI. A saving grace seems to be that at least blue-collar jobs are going to be around and thriving, even once AGI is attained. The world doesn’t seem overly gloomy if you can cling to the upbeat posture that blue-collar tasks remain intact. The double whammy is a lot more to take in. But the double whammy is the truth. The truth needs to be faced. If you are having doubts as a human about the future, just remember the famous words of Vince Lombardi: “Winners never quit, and quitters never win.” Humankind can handle the double whammy. Stay tuned for my upcoming coverage of what this entails. #doublewhammy #when #agi #embeds #with
    WWW.FORBES.COM
    Double-Whammy When AGI Embeds With Humanoid Robots And Occupies Both White-Collar And Blue-Collar Jobs
    AGI will be embedded into humanoid robots, which makes white-collar and blue-collar jobs a target ... More for walking/talking automation.getty In today’s column, I examine the highly worrisome qualms expressed that the advent of artificial general intelligence (AGI) is likely to usurp white-collar jobs. The stated concern is that since AGI will be on par with human intellect, any job that relies principally on intellectual pursuits such as typical white-collar work will be taken over via the use of AGI. Employers will realize that rather than dealing with human white-collar workers, they can more readily get the job done via AGI. This, in turn, has led to a rising call that people should aim toward blue-collar jobs, doing so because (presumably) those forms of employment will not be undercut via AGI. Sorry to say, that misses the bigger picture, namely that AGI when combined with humanoid robots is coming not only for white-collar jobs but also blue-collar jobs too. It is a proverbial double-whammy when it comes to the attainment of AGI. Let’s talk about it. This analysis of an innovative AI breakthrough is part of my ongoing Forbes column coverage on the latest in AI, including identifying and explaining various impactful AI complexities (see the link here). Heading Toward AGI And ASI First, some fundamentals are required to set the stage for this weighty discussion. There is a great deal of research going on to further advance AI. The general goal is to either reach artificial general intelligence (AGI) or maybe even the outstretched possibility of achieving artificial superintelligence (ASI). AGI is AI that is considered on par with human intellect and can seemingly match our intelligence. ASI is AI that has gone beyond human intellect and would be superior in many if not all feasible ways. The idea is that ASI would be able to run circles around humans by outthinking us at every turn. For more details on the nature of conventional AI versus AGI and ASI, see my analysis at the link here. We have not yet attained AGI. In fact, it is unknown as to whether we will reach AGI, or that maybe AGI will be achievable in decades or perhaps centuries from now. The AGI attainment dates that are floating around are wildly varying and wildly unsubstantiated by any credible evidence or ironclad logic. ASI is even more beyond the pale when it comes to where we are currently with conventional AI. AGI Problem Only Half Seen Before launching into the primary matter at hand in this discussion, let’s contemplate a famous quote attributed to Charles Kettering, a legendary inventor, who said, “A problem well-stated is a problem half-solved.” I bring this up because those loud clamors right now about the assumption that AGI will replace white-collar workers are only seeing half of the problem. The problem as they see it is that since AGI is intellectually on par with humans, and since white-collar workers mainly use intellect in their work endeavors, AGI is going to be used in place of humans for white-collar work. I will in a moment explain why that’s only half of the problem and there is a demonstrative need to more carefully and fully articulate the nature of the problem. Will AGI Axiomatically Take White-Collar Jobs On a related facet, the belief that AGI will axiomatically replace white-collar labor makes a number of other related key assumptions. I shall briefly explore those and then come back to why the problem itself is only half-baked. The cost of using AGI for doing white-collar work will need to be presumably a better ROI choice over human workers. If not, then an employer would be wiser to stick with humans rather than employing AGI. There seems to often be an unstated belief that AGI is necessarily going to be a less costly route than employing humans. We don’t know yet what the cost of using AGI will be. It could be highly expensive. Indeed, some are worried that the world will divide into the AGI haves and AGI have-nots, partially due to the exorbitant cost that AGI might involve. If AGI is free to use, well, that would seem to be the nail in the coffin related to using human workers for the same capacity. Another angle is that AGI is relatively inexpensive in comparison to human labor. In that case, the use of AGI is likely to win over human labor usage. But if the cost of AGI is nearer to the cost of human labor (all in), or more so, then employers would rationally need to weigh the use of one versus the other. Note that when referring to the cost of human labor, there is more to that calculation than simply the dollar-hour labor rate per se. There are lots of other less apparent costs, such as the cost to manage human labor, the cost of dealing with HR-related issues, and many other factors that come into the weighty matter. Thus, an AGI versus human labor ROI will be more complex than it might seem at an initial glance. In addition, keep in mind that AGI would seemingly be readily switched on and off, and have other capacities that human labor would not equally tend to allow. The Other Half Is Coming Too Assume that by and large the advent of AGI will decimate the need for white-collar human labor. The refrain right now is that people should begin tilting toward blue-collar jobs as an alternative to white-collar jobs. This is a logical form of thinking in the sense that AGI as an intellectual mechanism would be unable to compete in jobs that involve hands-on work. A plumber needs to come to your house and do hands-on work to fix your plumbing. This is a physicality that entails arriving at your physical home, physically bringing and using tools, and physically repairing your faulty home plumbing. A truck driver likewise needs to sit in the cab of a truck and drive the vehicle. These are physically based tasks. There is no getting around the fact that these are hands-on activities. Aha, yes, those are physical tasks, but that doesn’t necessarily mean that only human hands can perform them. The gradual emergence of humanoid robots will provide an alternative to human hands. A humanoid robot is a type of robot that is built to resemble a human in form and function. You’ve undoubtedly seen those types of robots in the many online video recordings showing them walking, jumping, grasping at objects, and so on. A tremendous amount of active research and development is taking place to devise humanoid robots. They look comical right now. You watch those videos and laugh when the robot trips over a mere stick lying on the ground, something that a human would seldom trip over. You scoff when a robot tries to grasp a coffee cup and inadvertently spills most of the coffee. It all seems humorous and a silly pursuit. Keep in mind that we are all observing the development process while it is still taking place. At some point, those guffaws of the humanoid robots will lessen. Humanoid robots will be as smooth and graceful as humans. This will continue to be honed. Eventually, humanoid robots will be less prone to physical errors that humans make. In a sense, the physicality of a humanoid robot will be on par with humans, if not better, due to its mechanical properties. Do not discount the coming era of quite physically capable humanoid robots. AGI And Humanoid Robots Pair Up You might remember that in The Wonderful Wizard of Oz, the fictional character known as The Strawman lacked a brain. Without seeming to anthropomorphize humanoid robots, the current situation is that those robots typically use a form of AI that is below the sophistication level of modern generative AI. That’s fine for now due to the need to first ensure that the physical movements of the robots get refined. I have discussed that a said-to-be realm of Physical AI is going to be a huge breakthrough with incredible ramifications, see my analysis at the link here. The idea underlying Physical AI is that the AI of today is being uplifted by doing data training on the physical world. This also tends to include the use of World Models, consisting of broad constructions about how the physical world works, such as that we are bound to operate under conditions of gravity, and other physical laws of nature, see the link here. The bottom line here is that there will be a close pairing of robust AI with humanoid robots. Imagine what a humanoid robot can accomplish if it is paired with AGI. I’ll break the suspense and point out that AGI paired with humanoid robots means that those robots readily enter the blue-collar worker realm. Suppose your plumbing needs fixing. No worries, a humanoid robot that encompasses AGI will be sent to your home. The AGI is astute enough to carry on conversations with you, and the AGI also fully operates the robot to undertake the plumbing tasks. How did the AGI-paired humanoid robot get to your home? Easy-peasy, it drove a car or truck to get there. I’ve previously predicted that all the work on devising autonomous vehicles and self-driving cars will get shaken up once we have suitable humanoid robots devised. There won’t be a need for a vehicle to contain self-driving capabilities. A humanoid robot will simply sit in the driver’s seat and drive the vehicle. This is a much more open-ended solution than having to craft components that go into and onto a vehicle to enable self-driving. See my coverage at the link here. Timing Is Notable One of the reasons that many do not give much thought to the pairing of AGI with humanoid robots is that today’s humanoid robots seem extraordinarily rudimentary and incapable of performing physical dexterity tasks on par with human capabilities. Meanwhile, there is brazen talk that AGI is just around the corner. AGI is said to be within our grasp. Let’s give the timing considerations a bit of scrutiny. There are three primary timing angles: Option 1: AGI first, then humanoid robots. AGI is attained before humanoid robots are sufficiently devised. Option 2: Humanoid robots first, then AGI. Humanoid robots are physically fluently adept before AGI is attained. Option 3: AGI and humanoid robots arrive about at the same time. AGI is attained and at the same time, it turns out that humanoid robots are fluently adept too, mainly by coincidence and not due to any cross-mixing. A skeptic would insist that there is a fourth possibility, consisting of the possibility that we never achieve AGI and/or we fail to achieve sufficiently physically capable humanoid robots. I am going to reject that possibility. Perhaps I am overly optimistic, but it seems to me that we will eventually attain AGI, and we will eventually attain physically capable humanoid robots. I shall next respectively consider each of the three genuinely reasonable possibilities. Option 1: AGI First, Then Humanoid Robots What if we manage to attain AGI before we manage to achieve physically fluent humanoid robots? That’s just fine. We would indubitably put AGI to work as a partner with humans in figuring out how we can push along the budding humanoid robot development process. It seems nearly obvious that with AGI’s capable assistance, we would overcome any bottlenecks and soon enough arrive at top-notch physically adept humanoid robots. At that juncture, we would then toss AGI into the humanoid robots and have ourselves quite an amazing combination. Option 2: Humanoid Robots First, Then AGI Suppose that we devise very physically adept humanoid robots but have not yet arrived at AGI. Are we in a pickle? Nope. We could use conventional advanced AI inside those humanoid robots. The combination would certainly be good enough for a wide variety of tasks. The odds are that we would need to be cautious about where such robots are utilized. Nonetheless, we would have essentially walking, talking, and productive humanoid robots. If AGI never happens, oh well, we end up with pretty good humanoid robots. On the other hand, once we arrive at AGI, those humanoid robots will be stellar. It’s just a matter of time. Option 3: AGI And Humanoid Robots At The Same Time Let’s consider the potential of AGI and humanoid robots perchance being attained around the same time. Assume that this timing isn’t due to an outright cross-mixing with each other. They just so happen to advance on a similar timeline. I tend to believe that’s the most likely of the three scenarios. Here’s why. First, despite all the hubris about AGI being within earshot, perhaps in the next year or two, which is a popular pronouncement by many AI luminaries, I tend to side with recent surveys of AI developers that put the date around the year 2040 (see my coverage at the link here). Some AI luminaires sneakily play with the definition of AGI in hopes of making their predictions come true sooner, akin to moving the goalposts to easily score points. For my coverage on Sam Altman’s efforts of moving the cheese regarding AGI attainment, see the link here. Second, if you are willing to entertain the year 2040 as a potential date for achieving AGI, that’s about 15 years from now. In my estimation, the advancements being made in humanoid robots will readily progress such that by 2040 they will be very physically adept. Probably be sooner, but let’s go with the year 2040 for ease of contemplation. In my view, we will likely have humanoid robots doing well enough that they will be put into use prior to arriving at AGI. The pinnacle of robust humanoid robots and the attainment of AGI will roughly coincide with each other. Two peas in a pod.Impact Of Enormous Consequences In an upcoming column posting, I will examine the enormous consequences of having AGI paired with fully physically capable humanoid robots. As noted above, this will have a humongous impact on white-collar work and blue-collar work. There will be gargantuan economic impacts, societal impacts, cultural impacts, and so on. Some final thoughts for now. A single whammy is already being hotly debated. The debates currently tend to be preoccupied with the loss of white-collar jobs due to the attainment of AGI. A saving grace seems to be that at least blue-collar jobs are going to be around and thriving, even once AGI is attained. The world doesn’t seem overly gloomy if you can cling to the upbeat posture that blue-collar tasks remain intact. The double whammy is a lot more to take in. But the double whammy is the truth. The truth needs to be faced. If you are having doubts as a human about the future, just remember the famous words of Vince Lombardi: “Winners never quit, and quitters never win.” Humankind can handle the double whammy. Stay tuned for my upcoming coverage of what this entails.
    Like
    Love
    Wow
    Angry
    Sad
    366
    0 Комментарии 0 Поделились 0 предпросмотр
  • Diversity Think Tank: Inclusion matters – here’s why you should care

    It has long been said that an organisation’s greatest asset is its people. Employees are the driving force behind innovation, customer engagement, revenue growth, and company culture. In an era where political, social, and economic climates are in constant flux, particularly with ongoing debates surrounding diversity, equity and inclusion, it is more critical than ever for organisations to recognise the value of an inclusive workforce.
    There is a well-known saying: “When America sneezes, the rest of Europe catches a cold.”. It rings particularly true today, as shifts in political and social climates challenge the notion of diversity programmes. This is evident in the recent ruling by the UK Supreme Court that the legal definition of a woman is based on biological sex. However, history has shown that political regimes and societal norms can change rapidly. Regardless of where one stands on these issues, the reality remains that for an organisation to thrive, its people must feel valued, supported, and included.

    Despite the growing focus on DEI programmes since 2020, many past initiatives have not been as effective as hoped. To move forward, the DEI industry and DEI professionals must conduct a rigorous retrospective analysis: What has worked? What hasn’t been effective? How can we improve? Without tangible metrics and data-driven insights, it becomes difficult to measure the success and impact of these initiatives, and this lack of clear outcomes may have contributed to what some define as the “backlash against DEI.”
    A common challenge has been the prioritisation of diversity over inclusion, leaving organisations ill-prepared to integrate diverse talent effectively. This has often resulted in short-term disruption - what change management refers to as the "storming" phase of team development - which in turn has led to team friction, a lack of belonging, and ultimately higher turnover rates among underrepresented employees. Organisations have not allowed enough time for teams to progress to the "norming" and "performing" periods in the face of high pressure to deliver results.
    To counter this, organisations must shift their mindset to focus on inclusion and belonging first. When a workplace fosters an inclusive culture, diverse talent is naturally welcomed, supported, and empowered to succeed. Rather than viewing differences as an obstacle, businesses must embrace them as strengths that drive innovation and growth. I often advocate for culture “add” rather than culture “fit”.
    As a former project and programme manager who transitioned into HR, I have witnessed firsthand the value of applying change management principles to DEI efforts. A successful change programme requires clearly defined goals, strong leadership buy-in, stakeholder engagement, a structured delivery methodology, and measurable outcomes. When these elements are absent, initiatives tend to falter. By adopting a structured, results-oriented, and data-driven approach, organisations can embed true inclusion into their core business strategy rather than treating it as a secondary initiative or a “nice to have”. It’s also important to regularly assess and reflect on what has worked, what hasn’t, and adapt and improve accordingly. In agile methodology, we call these retrospectives.
    Inclusion is key to successful DEI initiatives. In the past, these efforts may have created exclusion by failing to involve those who do not identify with the Equality Act's nine protected characteristics. This has led to defensiveness and fear instead of an understanding of historical inequity. When you are accustomed to privilege, equality can feel like oppression or exclusion and so we need to focus on how we can reframe inclusion work as being beneficial to all rather than to a few. Using storytelling, education, and relatability helps onboard more allies, understanding that equity is crucial to achieve equality. Inclusion means widening opportunities for everyone rather than limiting them to a select few.

    A wealth of research underscores the positive impact of inclusivity on business success. According to CIPD, 70% of employees report that a strong DEI culture positively impacts their job satisfaction. Forbes also discovered that 88% of consumers are more likely to be loyal to a company that supports social and environmental causes.
    Additionally, employees working in inclusive environments are 50% more likely to stay with their current employer for more than three years. Just over half of UK consumers say a brand's diversity and inclusion efforts, influence their purchase decisions. In fact, brands failing to act on Diversity, Equity and Inclusion risk losing out on £102bn annual spend from marginalised groups. Boston Consulting Group’s research demonstrates that organizations with diverse leadership see 19% higher innovation revenues.
    Beyond traditional meritocratic arguments, one principle is clear: inclusivity must be at the heart of every business strategy. Organisations where employees feel seen, heard, and valued naturally attract a broader, more diverse talent pool. Such employees tend to be more engaged, loyal, and productive, further strengthening the organisation's overall success and their bottom line.
    The UK tech industry is poised for continued growth and innovation, with a focus on emerging technologies like AI and quantum computing, however there is also a need to address challenges like talent shortages and international competition to maintain its position as a global leader.  Almost 95% of employers looking for tech talent have encountered a skills shortage in 2022, according to HR and recruitment firm Hays.
    In today’s job market, competitive salaries alone are not enough to attract and retain top talent. Employees now prioritise benefits, flexible working arrangements, career growth opportunities, and a sense of belonging. Organisations that prioritise inclusion, equal opportunities, and adaptability will be better positioned to navigate the evolving talent landscape and sustain long-term success.

    Ultimately, fostering an inclusive workplace is not merely a moral obligation; it is a business imperative. Companies that prioritise inclusion are more likely to attract top diverse talent, enhance employee engagement, and drive sustainable growth. Companies that fail to create inclusive environments are setting themselves up for failure. We are seeing more and more cases of sexual harassment, bullying and discrimination cases with high price tags. So, whether through loss of business, bad publicity or legal consequences, the price tag on exclusion can be staggering.
    Inclusion should not be seen as a separate HR initiative but as an integral part of an organisation’s DNA with all leaders owning an inclusion goal as part of their performance management. What gets measured, gets done! However, this can only happen if leaders and managers understand what inclusion truly means and they recognise that a diversity of voices, experiences and opinions will benefit their teams rather than hinder them.
    The future of work is about more than just employment—it is about providing opportunities for people to live, support their families, and achieve personal and professional growth. A poll, conducted by Ipsos for PA Mediapoint, indicates widespread support among the British public for key workplace DEI drives, including flexible working, gender pay gap reporting, and inclusivity training. People care about wellbeing, inclusion and culture, which is why it is so important that organisations create workplaces where everyone is valued, empowered, and given the chance to succeed. True prosperity comes from ensuring that every individual, regardless of background and differences, can flourish. So, Inclusion does matter, particularly if you value creating a positive work environment that benefits employees, impacts the bottom line, and ensures everyone feels included rather than excluded.

    about DEI in tech

    A lack of work-life balance and discrimination are among the biggest challenges for women in tech, finds Lorien
    When asked their opinions on the growing use of AI, girls expressed concerns about possible biases it will perpetuate, while boys were worried about cyber security
    #diversity #think #tank #inclusion #matters
    Diversity Think Tank: Inclusion matters – here’s why you should care
    It has long been said that an organisation’s greatest asset is its people. Employees are the driving force behind innovation, customer engagement, revenue growth, and company culture. In an era where political, social, and economic climates are in constant flux, particularly with ongoing debates surrounding diversity, equity and inclusion, it is more critical than ever for organisations to recognise the value of an inclusive workforce. There is a well-known saying: “When America sneezes, the rest of Europe catches a cold.”. It rings particularly true today, as shifts in political and social climates challenge the notion of diversity programmes. This is evident in the recent ruling by the UK Supreme Court that the legal definition of a woman is based on biological sex. However, history has shown that political regimes and societal norms can change rapidly. Regardless of where one stands on these issues, the reality remains that for an organisation to thrive, its people must feel valued, supported, and included. Despite the growing focus on DEI programmes since 2020, many past initiatives have not been as effective as hoped. To move forward, the DEI industry and DEI professionals must conduct a rigorous retrospective analysis: What has worked? What hasn’t been effective? How can we improve? Without tangible metrics and data-driven insights, it becomes difficult to measure the success and impact of these initiatives, and this lack of clear outcomes may have contributed to what some define as the “backlash against DEI.” A common challenge has been the prioritisation of diversity over inclusion, leaving organisations ill-prepared to integrate diverse talent effectively. This has often resulted in short-term disruption - what change management refers to as the "storming" phase of team development - which in turn has led to team friction, a lack of belonging, and ultimately higher turnover rates among underrepresented employees. Organisations have not allowed enough time for teams to progress to the "norming" and "performing" periods in the face of high pressure to deliver results. To counter this, organisations must shift their mindset to focus on inclusion and belonging first. When a workplace fosters an inclusive culture, diverse talent is naturally welcomed, supported, and empowered to succeed. Rather than viewing differences as an obstacle, businesses must embrace them as strengths that drive innovation and growth. I often advocate for culture “add” rather than culture “fit”. As a former project and programme manager who transitioned into HR, I have witnessed firsthand the value of applying change management principles to DEI efforts. A successful change programme requires clearly defined goals, strong leadership buy-in, stakeholder engagement, a structured delivery methodology, and measurable outcomes. When these elements are absent, initiatives tend to falter. By adopting a structured, results-oriented, and data-driven approach, organisations can embed true inclusion into their core business strategy rather than treating it as a secondary initiative or a “nice to have”. It’s also important to regularly assess and reflect on what has worked, what hasn’t, and adapt and improve accordingly. In agile methodology, we call these retrospectives. Inclusion is key to successful DEI initiatives. In the past, these efforts may have created exclusion by failing to involve those who do not identify with the Equality Act's nine protected characteristics. This has led to defensiveness and fear instead of an understanding of historical inequity. When you are accustomed to privilege, equality can feel like oppression or exclusion and so we need to focus on how we can reframe inclusion work as being beneficial to all rather than to a few. Using storytelling, education, and relatability helps onboard more allies, understanding that equity is crucial to achieve equality. Inclusion means widening opportunities for everyone rather than limiting them to a select few. A wealth of research underscores the positive impact of inclusivity on business success. According to CIPD, 70% of employees report that a strong DEI culture positively impacts their job satisfaction. Forbes also discovered that 88% of consumers are more likely to be loyal to a company that supports social and environmental causes. Additionally, employees working in inclusive environments are 50% more likely to stay with their current employer for more than three years. Just over half of UK consumers say a brand's diversity and inclusion efforts, influence their purchase decisions. In fact, brands failing to act on Diversity, Equity and Inclusion risk losing out on £102bn annual spend from marginalised groups. Boston Consulting Group’s research demonstrates that organizations with diverse leadership see 19% higher innovation revenues. Beyond traditional meritocratic arguments, one principle is clear: inclusivity must be at the heart of every business strategy. Organisations where employees feel seen, heard, and valued naturally attract a broader, more diverse talent pool. Such employees tend to be more engaged, loyal, and productive, further strengthening the organisation's overall success and their bottom line. The UK tech industry is poised for continued growth and innovation, with a focus on emerging technologies like AI and quantum computing, however there is also a need to address challenges like talent shortages and international competition to maintain its position as a global leader.  Almost 95% of employers looking for tech talent have encountered a skills shortage in 2022, according to HR and recruitment firm Hays. In today’s job market, competitive salaries alone are not enough to attract and retain top talent. Employees now prioritise benefits, flexible working arrangements, career growth opportunities, and a sense of belonging. Organisations that prioritise inclusion, equal opportunities, and adaptability will be better positioned to navigate the evolving talent landscape and sustain long-term success. Ultimately, fostering an inclusive workplace is not merely a moral obligation; it is a business imperative. Companies that prioritise inclusion are more likely to attract top diverse talent, enhance employee engagement, and drive sustainable growth. Companies that fail to create inclusive environments are setting themselves up for failure. We are seeing more and more cases of sexual harassment, bullying and discrimination cases with high price tags. So, whether through loss of business, bad publicity or legal consequences, the price tag on exclusion can be staggering. Inclusion should not be seen as a separate HR initiative but as an integral part of an organisation’s DNA with all leaders owning an inclusion goal as part of their performance management. What gets measured, gets done! However, this can only happen if leaders and managers understand what inclusion truly means and they recognise that a diversity of voices, experiences and opinions will benefit their teams rather than hinder them. The future of work is about more than just employment—it is about providing opportunities for people to live, support their families, and achieve personal and professional growth. A poll, conducted by Ipsos for PA Mediapoint, indicates widespread support among the British public for key workplace DEI drives, including flexible working, gender pay gap reporting, and inclusivity training. People care about wellbeing, inclusion and culture, which is why it is so important that organisations create workplaces where everyone is valued, empowered, and given the chance to succeed. True prosperity comes from ensuring that every individual, regardless of background and differences, can flourish. So, Inclusion does matter, particularly if you value creating a positive work environment that benefits employees, impacts the bottom line, and ensures everyone feels included rather than excluded. about DEI in tech A lack of work-life balance and discrimination are among the biggest challenges for women in tech, finds Lorien When asked their opinions on the growing use of AI, girls expressed concerns about possible biases it will perpetuate, while boys were worried about cyber security #diversity #think #tank #inclusion #matters
    WWW.COMPUTERWEEKLY.COM
    Diversity Think Tank: Inclusion matters – here’s why you should care
    It has long been said that an organisation’s greatest asset is its people. Employees are the driving force behind innovation, customer engagement, revenue growth, and company culture. In an era where political, social, and economic climates are in constant flux, particularly with ongoing debates surrounding diversity, equity and inclusion (DEI), it is more critical than ever for organisations to recognise the value of an inclusive workforce. There is a well-known saying: “When America sneezes, the rest of Europe catches a cold.” (often attributed to Charles Maurice de Talleyrand, a French diplomat from the 18th and 19th centuries). It rings particularly true today, as shifts in political and social climates challenge the notion of diversity programmes. This is evident in the recent ruling by the UK Supreme Court that the legal definition of a woman is based on biological sex. However, history has shown that political regimes and societal norms can change rapidly. Regardless of where one stands on these issues, the reality remains that for an organisation to thrive, its people must feel valued, supported, and included. Despite the growing focus on DEI programmes since 2020, many past initiatives have not been as effective as hoped. To move forward, the DEI industry and DEI professionals must conduct a rigorous retrospective analysis: What has worked? What hasn’t been effective? How can we improve? Without tangible metrics and data-driven insights, it becomes difficult to measure the success and impact of these initiatives, and this lack of clear outcomes may have contributed to what some define as the “backlash against DEI.” A common challenge has been the prioritisation of diversity over inclusion, leaving organisations ill-prepared to integrate diverse talent effectively. This has often resulted in short-term disruption - what change management refers to as the "storming" phase of team development - which in turn has led to team friction, a lack of belonging, and ultimately higher turnover rates among underrepresented employees. Organisations have not allowed enough time for teams to progress to the "norming" and "performing" periods in the face of high pressure to deliver results. To counter this, organisations must shift their mindset to focus on inclusion and belonging first. When a workplace fosters an inclusive culture, diverse talent is naturally welcomed, supported, and empowered to succeed. Rather than viewing differences as an obstacle, businesses must embrace them as strengths that drive innovation and growth. I often advocate for culture “add” rather than culture “fit”. As a former project and programme manager who transitioned into HR, I have witnessed firsthand the value of applying change management principles to DEI efforts. A successful change programme requires clearly defined goals, strong leadership buy-in, stakeholder engagement, a structured delivery methodology, and measurable outcomes. When these elements are absent, initiatives tend to falter. By adopting a structured, results-oriented, and data-driven approach, organisations can embed true inclusion into their core business strategy rather than treating it as a secondary initiative or a “nice to have”. It’s also important to regularly assess and reflect on what has worked, what hasn’t, and adapt and improve accordingly. In agile methodology, we call these retrospectives. Inclusion is key to successful DEI initiatives. In the past, these efforts may have created exclusion by failing to involve those who do not identify with the Equality Act's nine protected characteristics (age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation). This has led to defensiveness and fear instead of an understanding of historical inequity. When you are accustomed to privilege, equality can feel like oppression or exclusion and so we need to focus on how we can reframe inclusion work as being beneficial to all rather than to a few. Using storytelling, education, and relatability helps onboard more allies, understanding that equity is crucial to achieve equality. Inclusion means widening opportunities for everyone rather than limiting them to a select few. A wealth of research underscores the positive impact of inclusivity on business success. According to CIPD, 70% of employees report that a strong DEI culture positively impacts their job satisfaction. Forbes also discovered that 88% of consumers are more likely to be loyal to a company that supports social and environmental causes. Additionally, employees working in inclusive environments are 50% more likely to stay with their current employer for more than three years. Just over half of UK consumers (53%) say a brand's diversity and inclusion efforts, influence their purchase decisions. In fact, brands failing to act on Diversity, Equity and Inclusion risk losing out on £102bn annual spend from marginalised groups. Boston Consulting Group’s research demonstrates that organizations with diverse leadership see 19% higher innovation revenues. Beyond traditional meritocratic arguments, one principle is clear: inclusivity must be at the heart of every business strategy. Organisations where employees feel seen, heard, and valued naturally attract a broader, more diverse talent pool. Such employees tend to be more engaged, loyal, and productive, further strengthening the organisation's overall success and their bottom line. The UK tech industry is poised for continued growth and innovation, with a focus on emerging technologies like AI and quantum computing, however there is also a need to address challenges like talent shortages and international competition to maintain its position as a global leader.  Almost 95% of employers looking for tech talent have encountered a skills shortage in 2022, according to HR and recruitment firm Hays. In today’s job market, competitive salaries alone are not enough to attract and retain top talent. Employees now prioritise benefits, flexible working arrangements, career growth opportunities, and a sense of belonging. Organisations that prioritise inclusion, equal opportunities, and adaptability will be better positioned to navigate the evolving talent landscape and sustain long-term success. Ultimately, fostering an inclusive workplace is not merely a moral obligation; it is a business imperative. Companies that prioritise inclusion are more likely to attract top diverse talent, enhance employee engagement, and drive sustainable growth. Companies that fail to create inclusive environments are setting themselves up for failure. We are seeing more and more cases of sexual harassment, bullying and discrimination cases with high price tags. So, whether through loss of business, bad publicity or legal consequences, the price tag on exclusion can be staggering. Inclusion should not be seen as a separate HR initiative but as an integral part of an organisation’s DNA with all leaders owning an inclusion goal as part of their performance management. What gets measured, gets done! However, this can only happen if leaders and managers understand what inclusion truly means and they recognise that a diversity of voices, experiences and opinions will benefit their teams rather than hinder them. The future of work is about more than just employment—it is about providing opportunities for people to live, support their families, and achieve personal and professional growth. A poll, conducted by Ipsos for PA Mediapoint, indicates widespread support among the British public for key workplace DEI drives, including flexible working (71%), gender pay gap reporting (65%), and inclusivity training (64%). People care about wellbeing, inclusion and culture, which is why it is so important that organisations create workplaces where everyone is valued, empowered, and given the chance to succeed. True prosperity comes from ensuring that every individual, regardless of background and differences, can flourish. So, Inclusion does matter, particularly if you value creating a positive work environment that benefits employees, impacts the bottom line, and ensures everyone feels included rather than excluded. Read more about DEI in tech A lack of work-life balance and discrimination are among the biggest challenges for women in tech, finds Lorien When asked their opinions on the growing use of AI, girls expressed concerns about possible biases it will perpetuate, while boys were worried about cyber security
    Like
    Love
    Wow
    Angry
    Sad
    194
    0 Комментарии 0 Поделились 0 предпросмотр
  • New Perplexity Labs platform launched for those ‘who want to bring an entire idea to life’

    Perplexity this week released Perplexity Labs, a new tool for Pro users that can craft reports, spreadsheets, dashboards, and visual representations, to meet users’ increased demand for AI productivity tools with greater autonomy and ever more sophisticated capabilities. The platform, a rival to Anthropic Claude, OpenAI’s ChatGPT, and Google Gemini, can even work on its own for 10 minutesas it reasons through complicated assignments.

    “Labs underscores a broader shift toward multi-agent AI systems that plan, execute, and refine full workflows,” said Thomas Randall, research lead for AI at Info-Tech Research Group.

    Designed to handle more complex assignments

    Perplexity launched Perplexity Search, its proprietary search engine, in December 2022, just after ChatGPT dropped, and earlier this year released Deep Research, which scours the web, reads papers, reasons through materials, and creates comprehensive reports for users.

    The company says that Perplexity Labs is like “having a team” that can bring projects from ideation to reality. The platform creates reports, spreadsheets, dashboards and simple web apps. It can perform at least 10 minutes of self-supervised work, uses web browsing, writes and executes code to handle tasks like organizing data or applying formulas, and can create charts and images.

    “In some respects, this is a continuation of Perplexity’s original capabilities as an AI-driven search engine that provides deeper answers,” said Hyoun Park, CEO and chief analyst at Amalgam Insights.

    Indeed, Perplexity explained that Labs was designed to handle more complex assignments than Deep Research.

    “While Deep Research remains the fastest way to obtain comprehensive answers to in-depth questions —  typically within 3 or 4 minutes — Labs is designed to invest more timeand leverage additional tools, such as advanced file generation and mini-app creation,” Perplexity wrote in a blog post. “This expanded capability empowers you to develop a broader array of deliverables for your projects.”

    With its longer research workflow, Perplexity Labs can generate spreadsheets, visual representations, and high-quality reports, the company said. It iteratively searches through hundreds of sources, reasons about that data, and refines its approach as it gets deeper into a project, similar to the way in which a human researcher might approach a new area of study.

    To create interactive dashboards without the need for coding expertise or external development tools like Ploty and Dash, users just describe what they’re visualizing in natural language, and Labs will generate it in real-time. Dashboards could, for instance, visualize business finances or other complex datasets, incorporating clickable elements to allow non-technical users to quickly act on insights.

    In one example from the blog, Perplexity prompted Labs from the position of a leader at a tech consulting firm looking to create a potential customer list. It specified that it wanted to partner with US B2B companies in seed, series A, or series B stages, and asked Labs to list 20 relevant companies and include key details including contact information.

    Labs compiled a comprehensive dataset of potential customers, organizing them by stageand identified their core focus, intended customers, and funding to date. The platform cited links from Forbes, YCombinator, and Exploding Topics that it had used as sources. When further prompted, it crafted introductory emails to the CEOs of the series A startups.

    To simplify workflows, Labs arranges generated files in a dedicated tab for easy access, supports integration with other tools such as Google Sheets, and allows users to pull out and format citations to bring credibility to its research. Finished materials can be exported as PDFs or documents, or converted into a shareable Perplexity Page.

    Pro subscriberscan now work with Labs on Web, iOS, and Android; Mac and Windows apps are coming soon.

    A good fit for enterprise users?

    This new capability joins an increasingly competitive space, as users look for AI productivity tools that are ever-more performant and can handle more and more tasks autonomously.

    Park pointed out that Perplexity Labs is a response to tools and models such as OpenAI o1-pro, Claude Opus 4, and Google’s recent Flow and Firebase announcements.

    “There is a massive Hunger Games in the AI world right now,” said Park. “Every major vendor is ferociously trying to one-up each other in providing more functionality, either in a native model or with an agency of AI agents designed to work together and create digital assets such as documents, apps, and videos.”

    However, Perplexity Labs does provide differentiation from other providers in the market, Info-Tech’s Randall noted. In particular, Perplexity is betting that users will prefer a “low-cost, open, tool-agnostic sandbox” for web crawling, code execution, and the creation of finished artifacts including mini web apps.

    “These capabilities cannot yet be found in other enterprise platforms, such as Microsoft or Google offerings,” said Randall.

    But enterprises should approach Perplexity Labs with a governance-first mindset, he emphasized. Assets live in Perplexity’s cloud and, for now, lack the private data grounding and compliance controls that CIOs expect, and that they find in tools such as Microsoft Copilot or Google Gemini.

    From an enterprise perspective, Park noted, the biggest challenge is that every asset-creating model and agent is “still opaque” when it comes to understanding the assumptions, training, and reliability of assumptions used to create a document or app. He compared it to the way the iPhone bypassed BlackBerry and Windows through “sheer consumer delight.”

    “At some point, AI vendors seeking serious business usage will need to provide more transparency and governance tools to the business world, just as mobile device management and mobile security solutions eventually came to the iPhone,” said Park.

    Otherwise, businesses may be compelled to build their own clunky but secure versions of Perplexity Labs, “which are guaranteed to be less accurate and useful justthe history of business apps trying to imitate viral consumer apps,” he said.
    #new #perplexity #labs #platform #launched
    New Perplexity Labs platform launched for those ‘who want to bring an entire idea to life’
    Perplexity this week released Perplexity Labs, a new tool for Pro users that can craft reports, spreadsheets, dashboards, and visual representations, to meet users’ increased demand for AI productivity tools with greater autonomy and ever more sophisticated capabilities. The platform, a rival to Anthropic Claude, OpenAI’s ChatGPT, and Google Gemini, can even work on its own for 10 minutesas it reasons through complicated assignments. “Labs underscores a broader shift toward multi-agent AI systems that plan, execute, and refine full workflows,” said Thomas Randall, research lead for AI at Info-Tech Research Group. Designed to handle more complex assignments Perplexity launched Perplexity Search, its proprietary search engine, in December 2022, just after ChatGPT dropped, and earlier this year released Deep Research, which scours the web, reads papers, reasons through materials, and creates comprehensive reports for users. The company says that Perplexity Labs is like “having a team” that can bring projects from ideation to reality. The platform creates reports, spreadsheets, dashboards and simple web apps. It can perform at least 10 minutes of self-supervised work, uses web browsing, writes and executes code to handle tasks like organizing data or applying formulas, and can create charts and images. “In some respects, this is a continuation of Perplexity’s original capabilities as an AI-driven search engine that provides deeper answers,” said Hyoun Park, CEO and chief analyst at Amalgam Insights. Indeed, Perplexity explained that Labs was designed to handle more complex assignments than Deep Research. “While Deep Research remains the fastest way to obtain comprehensive answers to in-depth questions —  typically within 3 or 4 minutes — Labs is designed to invest more timeand leverage additional tools, such as advanced file generation and mini-app creation,” Perplexity wrote in a blog post. “This expanded capability empowers you to develop a broader array of deliverables for your projects.” With its longer research workflow, Perplexity Labs can generate spreadsheets, visual representations, and high-quality reports, the company said. It iteratively searches through hundreds of sources, reasons about that data, and refines its approach as it gets deeper into a project, similar to the way in which a human researcher might approach a new area of study. To create interactive dashboards without the need for coding expertise or external development tools like Ploty and Dash, users just describe what they’re visualizing in natural language, and Labs will generate it in real-time. Dashboards could, for instance, visualize business finances or other complex datasets, incorporating clickable elements to allow non-technical users to quickly act on insights. In one example from the blog, Perplexity prompted Labs from the position of a leader at a tech consulting firm looking to create a potential customer list. It specified that it wanted to partner with US B2B companies in seed, series A, or series B stages, and asked Labs to list 20 relevant companies and include key details including contact information. Labs compiled a comprehensive dataset of potential customers, organizing them by stageand identified their core focus, intended customers, and funding to date. The platform cited links from Forbes, YCombinator, and Exploding Topics that it had used as sources. When further prompted, it crafted introductory emails to the CEOs of the series A startups. To simplify workflows, Labs arranges generated files in a dedicated tab for easy access, supports integration with other tools such as Google Sheets, and allows users to pull out and format citations to bring credibility to its research. Finished materials can be exported as PDFs or documents, or converted into a shareable Perplexity Page. Pro subscriberscan now work with Labs on Web, iOS, and Android; Mac and Windows apps are coming soon. A good fit for enterprise users? This new capability joins an increasingly competitive space, as users look for AI productivity tools that are ever-more performant and can handle more and more tasks autonomously. Park pointed out that Perplexity Labs is a response to tools and models such as OpenAI o1-pro, Claude Opus 4, and Google’s recent Flow and Firebase announcements. “There is a massive Hunger Games in the AI world right now,” said Park. “Every major vendor is ferociously trying to one-up each other in providing more functionality, either in a native model or with an agency of AI agents designed to work together and create digital assets such as documents, apps, and videos.” However, Perplexity Labs does provide differentiation from other providers in the market, Info-Tech’s Randall noted. In particular, Perplexity is betting that users will prefer a “low-cost, open, tool-agnostic sandbox” for web crawling, code execution, and the creation of finished artifacts including mini web apps. “These capabilities cannot yet be found in other enterprise platforms, such as Microsoft or Google offerings,” said Randall. But enterprises should approach Perplexity Labs with a governance-first mindset, he emphasized. Assets live in Perplexity’s cloud and, for now, lack the private data grounding and compliance controls that CIOs expect, and that they find in tools such as Microsoft Copilot or Google Gemini. From an enterprise perspective, Park noted, the biggest challenge is that every asset-creating model and agent is “still opaque” when it comes to understanding the assumptions, training, and reliability of assumptions used to create a document or app. He compared it to the way the iPhone bypassed BlackBerry and Windows through “sheer consumer delight.” “At some point, AI vendors seeking serious business usage will need to provide more transparency and governance tools to the business world, just as mobile device management and mobile security solutions eventually came to the iPhone,” said Park. Otherwise, businesses may be compelled to build their own clunky but secure versions of Perplexity Labs, “which are guaranteed to be less accurate and useful justthe history of business apps trying to imitate viral consumer apps,” he said. #new #perplexity #labs #platform #launched
    WWW.COMPUTERWORLD.COM
    New Perplexity Labs platform launched for those ‘who want to bring an entire idea to life’
    Perplexity this week released Perplexity Labs, a new tool for Pro users that can craft reports, spreadsheets, dashboards, and visual representations, to meet users’ increased demand for AI productivity tools with greater autonomy and ever more sophisticated capabilities. The platform, a rival to Anthropic Claude, OpenAI’s ChatGPT, and Google Gemini, can even work on its own for 10 minutes (or more) as it reasons through complicated assignments. “Labs underscores a broader shift toward multi-agent AI systems that plan, execute, and refine full workflows,” said Thomas Randall, research lead for AI at Info-Tech Research Group. Designed to handle more complex assignments Perplexity launched Perplexity Search, its proprietary search engine, in December 2022, just after ChatGPT dropped, and earlier this year released Deep Research (now to be rebranded as Research), which scours the web, reads papers, reasons through materials, and creates comprehensive reports for users. The company says that Perplexity Labs is like “having a team” that can bring projects from ideation to reality. The platform creates reports, spreadsheets, dashboards and simple web apps. It can perform at least 10 minutes of self-supervised work, uses web browsing, writes and executes code to handle tasks like organizing data or applying formulas, and can create charts and images. “In some respects, this is a continuation of Perplexity’s original capabilities as an AI-driven search engine that provides deeper answers,” said Hyoun Park, CEO and chief analyst at Amalgam Insights. Indeed, Perplexity explained that Labs was designed to handle more complex assignments than Deep Research. “While Deep Research remains the fastest way to obtain comprehensive answers to in-depth questions —  typically within 3 or 4 minutes — Labs is designed to invest more time (10  minutes or longer) and leverage additional tools, such as advanced file generation and mini-app creation,” Perplexity wrote in a blog post. “This expanded capability empowers you to develop a broader array of deliverables for your projects.” With its longer research workflow, Perplexity Labs can generate spreadsheets, visual representations, and high-quality reports, the company said. It iteratively searches through hundreds of sources, reasons about that data, and refines its approach as it gets deeper into a project, similar to the way in which a human researcher might approach a new area of study. To create interactive dashboards without the need for coding expertise or external development tools like Ploty and Dash, users just describe what they’re visualizing in natural language, and Labs will generate it in real-time. Dashboards could, for instance, visualize business finances or other complex datasets, incorporating clickable elements to allow non-technical users to quickly act on insights. In one example from the blog, Perplexity prompted Labs from the position of a leader at a tech consulting firm looking to create a potential customer list. It specified that it wanted to partner with US B2B companies in seed, series A, or series B stages, and asked Labs to list 20 relevant companies and include key details including contact information. Labs compiled a comprehensive dataset of potential customers, organizing them by stage (A, B, or seed) and identified their core focus, intended customers, and funding to date. The platform cited links from Forbes, YCombinator, and Exploding Topics that it had used as sources. When further prompted, it crafted introductory emails to the CEOs of the series A startups. To simplify workflows, Labs arranges generated files in a dedicated tab for easy access, supports integration with other tools such as Google Sheets, and allows users to pull out and format citations to bring credibility to its research. Finished materials can be exported as PDFs or documents, or converted into a shareable Perplexity Page. Pro subscribers ($20 a month) can now work with Labs on Web, iOS, and Android; Mac and Windows apps are coming soon. A good fit for enterprise users? This new capability joins an increasingly competitive space, as users look for AI productivity tools that are ever-more performant and can handle more and more tasks autonomously. Park pointed out that Perplexity Labs is a response to tools and models such as OpenAI o1-pro (launched in March), Claude Opus 4 (released in May), and Google’s recent Flow and Firebase announcements. “There is a massive Hunger Games in the AI world right now,” said Park. “Every major vendor is ferociously trying to one-up each other in providing more functionality, either in a native model or with an agency of AI agents designed to work together and create digital assets such as documents, apps, and videos.” However, Perplexity Labs does provide differentiation from other providers in the market, Info-Tech’s Randall noted. In particular, Perplexity is betting that users will prefer a “low-cost, open, tool-agnostic sandbox” for web crawling, code execution, and the creation of finished artifacts including mini web apps. “These capabilities cannot yet be found in other enterprise platforms, such as Microsoft or Google offerings,” said Randall. But enterprises should approach Perplexity Labs with a governance-first mindset, he emphasized. Assets live in Perplexity’s cloud and, for now, lack the private data grounding and compliance controls that CIOs expect, and that they find in tools such as Microsoft Copilot or Google Gemini. From an enterprise perspective, Park noted, the biggest challenge is that every asset-creating model and agent is “still opaque” when it comes to understanding the assumptions, training, and reliability of assumptions used to create a document or app. He compared it to the way the iPhone bypassed BlackBerry and Windows through “sheer consumer delight.” “At some point, AI vendors seeking serious business usage will need to provide more transparency and governance tools to the business world, just as mobile device management and mobile security solutions eventually came to the iPhone,” said Park. Otherwise, businesses may be compelled to build their own clunky but secure versions of Perplexity Labs, “which are guaranteed to be less accurate and useful just [based on] the history of business apps trying to imitate viral consumer apps,” he said.
    0 Комментарии 0 Поделились 0 предпросмотр
  • 10 Warm Color Palettes That’ll Brighten Your Day

    10 Warm Color Palettes That’ll Brighten Your Day
    Preston Lee • May 30, 2025

    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.There’s nothing quite like the embracing quality of warm colors to make a design feel inviting and alive. As someone who’s spent years working with color, I can tell you that warm palettes have this incredible ability to create instant emotional connection – they draw people in, make them feel comfortable, and add that special touch of energy that cooler tones just can’t match.
    Whether you’re designing a brand identity that needs to feel approachable, creating an interior space that welcomes guests, or crafting digital experiences that feel human and engaging, warm color palettes are your secret weapon. I’ve curated eight of my favorite warm color combinations that never fail to bring projects to life.
    Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The 10 Most Inviting Warm Color Palettes
    1. Fireplace Embers
    This palette captures the deep, glowing warmth of a crackling fire, moving from the darkest burnt wood tones through bright flames to golden sparks. There’s something primal and comforting about these colors that instantly makes any space feel like home.

    #582707

    #972D07

    #FF4B3E

    #FFB20F

    #FFE548

    Download this color palette

    735×1102
    Pinterest image

    2160×3840
    Vertical wallpaper

    900×900
    Square

    3840×2160
    4K Wallpaper

    I love how this combination builds intensity from the rich chocolate browns through vibrant reds to sunny yellows. It’s perfect for brands that want to convey both reliability and energy.
    2. Sunset Adobe
    Inspired by southwestern architecture bathed in golden hour light, this palette brings together warm earth tones with vibrant coral and cooling sage. It’s sophisticated warmth with just the right amount of contrast.

    #FAD089

    #FF9C5B

    #F5634A

    #ED303C

    #3B8183

    Download this color palette

    735×1102
    Pinterest image

    2160×3840
    Vertical wallpaper

    900×900
    Square

    3840×2160
    4K Wallpaper

    The unexpected teal at the end grounds this palette beautifully, preventing it from becoming too intense while adding depth and sophistication. Perfect for luxury brands with a natural, artisanal feel.
    3. Sunset Glow
    This palette captures those magical golden hour moments when the sky transforms into a canvas of warm brilliance. I find myself reaching for these colors whenever I want to create something that feels optimistic and energizing.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere.

    #FF6B35

    #F7931E

    #FFD23F

    #FFF8E7

    Download this color palette

    735×1102
    Pinterest image

    2160×3840
    Vertical wallpaper

    900×900
    Square

    3840×2160
    4K Wallpaper

    The interplay between the deep coral and bright amber creates movement, while the cream base keeps everything grounded. Perfect for brands that want to convey warmth and reliability.
    4. Autumn Harvest
    Nothing says cozy quite like the rich, earthy tones of fall foliage. This palette brings together the deep warmth of changing leaves with the golden light of shorter days.

    #8B4513

    #CD853F

    #DAA520

    #F4E4BC

    Download this color palette

    735×1102
    Pinterest image

    2160×3840
    Vertical wallpaper

    900×900
    Square

    3840×2160
    4K Wallpaper

    I love using this combination for projects that need to feel established and trustworthy. There’s something about these colors that speaks to tradition and quality.
    5. Desert Bloom
    Inspired by the surprising bursts of color found in arid landscapes, this palette combines the warmth of sun-baked earth with vibrant desert flowers.

    #E07A5F

    #F2CC8F

    #81B29A

    #F4F3EE

    Download this color palette

    735×1102
    Pinterest image

    2160×3840
    Vertical wallpaper

    900×900
    Square

    3840×2160
    4K Wallpaper

    The sage green might seem like an unexpected addition, but it perfectly balances the intensity of the coral and creates a sophisticated warmth that’s both modern and timeless.
    6. Campfire Stories
    This palette evokes those perfect evenings around a crackling fire, when conversation flows as freely as the warm light dancing across faces.

    #D2691E

    #CD5C5C

    #F4A460

    #FDF5E6

    Download this color palette

    735×1102
    Pinterest image

    2160×3840
    Vertical wallpaper

    900×900
    Square

    3840×2160
    4K Wallpaper

    These colors work beautifully together because they share that flickering, organic quality of firelight. I often recommend this palette for hospitality brands or any project that wants to feel welcoming and communal.
    7. Spiced Chai
    Drawing inspiration from aromatic spices and comfort drinks, this palette brings together the warmth of cinnamon, cardamom, and rich cream.

    #A0522D

    #DEB887

    #F5DEB3

    #FFFAF0

    Download this color palette

    735×1102
    Pinterest image

    2160×3840
    Vertical wallpaper

    900×900
    Square

    3840×2160
    4K Wallpaper

    There’s something incredibly soothing about these colors. They remind me of cozy cafes and intimate conversations, making them perfect for brands in the wellness or food space.
    8. Coral Reef
    This vibrant palette captures the living warmth of tropical waters, where coral formations create stunning displays of natural color.

    #FF7F7F

    #FFB347

    #FFCCCB

    #FFF5EE

    Download this color palette

    735×1102
    Pinterest image

    2160×3840
    Vertical wallpaper

    900×900
    Square

    3840×2160
    4K Wallpaper

    The soft peachy tones create depth while maintaining that cheerful, energetic feeling. I love using this palette for brands targeting younger audiences or projects that need to feel fresh and lively.
    9. Terracotta Dreams
    Inspired by Mediterranean architecture and handcrafted pottery, this palette brings together earthy reds with warm neutrals that feel both ancient and contemporary.

    #CD853F

    #A0522D

    #DEB887

    #F5F5DC

    Download this color palette

    735×1102
    Pinterest image

    2160×3840
    Vertical wallpaper

    900×900
    Square

    3840×2160
    4K Wallpaper

    These colors have been beloved by cultures around the world for centuries, and there’s good reason for that enduring appeal. They create spaces and designs that feel both sophisticated and approachable.
    10. Golden Hour
    This palette captures that perfect moment when everything is bathed in warm, golden light – when ordinary scenes become magical and every color seems to glow from within.

    #FFD700

    #FFA500

    #FF8C00

    #FFFACD

    Download this color palette

    735×1102
    Pinterest image

    2160×3840
    Vertical wallpaper

    900×900
    Square

    3840×2160
    4K Wallpaper

    I find these colors work exceptionally well for luxury brands or any project that wants to convey premium quality and elegance without feeling cold or distant.

    Why Warm Colors Work So Well
    Before diving deeper into how to use these palettes, it’s worth understanding why warm colors have such powerful psychological effects. Warm colors – reds, oranges, yellows, and their variations – literally make us feel warmer. They increase our heart rate slightly, create feelings of energy and excitement, and make spaces feel more intimate and cozy.
    From a design perspective, warm colors advance visually, meaning they appear to come forward in a composition. This makes them excellent for creating focal points and drawing attention. They’re also associated with comfort, friendliness, and approachability – qualities that most brands and spaces want to embody.
    As a designer, I’ve noticed that warm palettes tend to make people linger longer, whether that’s on a website, in a store, or in a room. There’s something inherently inviting about these colors that makes people want to stay and explore.

    Making Warm Palettes Work in Modern Design
    The challenge with warm color palettes is that they can sometimes feel overwhelming or dated if not handled carefully. Here’s how I approach using them in contemporary projects:
    Start with restraint. You don’t need to use every color in a palette at full saturation. Often, using one or two colors as the primary focus and letting others play supporting roles creates more sophisticated results.
    Consider your lighting. Warm colors can look dramatically different under various lighting conditions. Always test your palette in the actual environment where it will be seen, whether that’s on different screens or under different types of artificial lighting.
    Balance temperature. While these are warm palettes, introducing small amounts of cooler tones can create visual interest and prevent the overall feeling from becoming too intense. Notice how several of my palettes include sage greens or cool creams.
    Think about texture. Warm colors often work beautifully with textural elements. Consider how these colors might look on different materials – matte versus glossy finishes, rough versus smooth textures.
    Use white space strategically. Warm colors can feel crowded if not given room to breathe. Generous white space or neutral backgrounds help warm colors feel more sophisticated and less overwhelming.

    Warm Palettes Across Different Applications
    The beauty of warm color palettes lies in their versatility. I’ve successfully used variations of these combinations across virtually every type of design project.
    In branding, warm palettes work exceptionally well for companies in food service, hospitality, wellness, education, and family-oriented businesses. They convey approachability and trustworthiness while still feeling energetic and modern.
    For interior spaces, these palettes create environments where people naturally want to gather and connect. I particularly love using warm colors in dining areas, living rooms, and any space designed for conversation and relaxation.
    In digital design, warm palettes can make websites and apps feel more human and less sterile. They’re especially effective for call-to-action buttons, as warm colors naturally draw the eye and encourage interaction.
    For packaging and product design, warm colors suggest quality, craftsmanship, and attention to detail. They’re particularly effective for artisanal products, gourmet foods, and premium lifestyle brands.

    The Cultural Context of Warmth
    It’s fascinating to consider how different cultures have embraced warm colors throughout history. From the ochres and umbers used in cave paintings to the vibrant oranges and reds found in Indian textiles, warm colors have always been associated with life, energy, and celebration.
    In contemporary design, we’re seeing a renewed appreciation for these earthy, warm tones as people seek more authentic, human-centered experiences. After years of cool, minimalist aesthetics dominating design trends, there’s a growing hunger for color palettes that feel more emotionally resonant and personally meaningful.
    This shift isn’t just aesthetic – it reflects deeper cultural changes toward valuing comfort, community, and authentic connection over stark perfection.
    Seasonal Considerations
    While warm colors work year-round, they do have natural seasonal associations that can be leveraged strategically. The autumn-inspired palettes feel most natural during fall months, while the coral and sunset palettes align beautifully with summer energy.
    However, I’ve found that using warm colors counter-seasonally can create particularly memorable impressions. A warm, cozy palette during winter months can provide welcome relief from the cold, while warm colors in spring can feel fresh and optimistic.
    Bringing It All Together
    Working with warm color palettes is ultimately about understanding the emotional response you want to create. These colors have the power to make people feel welcomed, energized, and comfortable – but they require thoughtful application to achieve their full potential.
    Whether you choose the earthy sophistication of Terracotta Dreams or the vibrant energy of Coral Reef, remember that the most successful warm palettes are those that feel intentional and balanced. Don’t be afraid to experiment, but always consider how your color choices serve the overall goals of your project.
    The world needs more warmth – in our interactions, our spaces, and our visual experiences. These eight palettes offer you the tools to bring that warmth into your design work, creating experiences that don’t just look good, but feel good too.
    So go ahead, embrace the warmth. Let these colors bring life and energy to your next project, and watch as they transform not just the visual impact, but the emotional resonance of your work. After all, great design isn’t just about what we see – it’s about how it makes us feel.

    Preston Lee

    Preston Lee is a graphic and web designer who grew up drawing, painting, and building with Lego. Okay, let's face it: he still does all of those things. But now, he gets paid to design websites, design graphics, write, and do all kinds of creative things. His advice has been featured by Entrepreneur, Inc, Forbes, Adobe, and many more.

    These 1920s Color Palettes are ‘Greater than Gatsby’There’s something undeniably captivating about the color schemes of the Roaring Twenties. As a designer with a passion for historical...How Fonts Influence Tone and Clarity in Animated VideosAudiences interact differently with messages based on which fonts designers choose to use within a text presentation. Fonts shape how...30 Stamp Fonts for a Crafty, Handmade FeelThere’s something incredibly satisfying about the texture and character of a stamped impression. As a graphic designer who’s spent countless...
    #warm #color #palettes #thatll #brighten
    10 Warm Color Palettes That’ll Brighten Your Day
    10 Warm Color Palettes That’ll Brighten Your Day Preston Lee • May 30, 2025 In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.There’s nothing quite like the embracing quality of warm colors to make a design feel inviting and alive. As someone who’s spent years working with color, I can tell you that warm palettes have this incredible ability to create instant emotional connection – they draw people in, make them feel comfortable, and add that special touch of energy that cooler tones just can’t match. Whether you’re designing a brand identity that needs to feel approachable, creating an interior space that welcomes guests, or crafting digital experiences that feel human and engaging, warm color palettes are your secret weapon. I’ve curated eight of my favorite warm color combinations that never fail to bring projects to life. 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The 10 Most Inviting Warm Color Palettes 1. Fireplace Embers This palette captures the deep, glowing warmth of a crackling fire, moving from the darkest burnt wood tones through bright flames to golden sparks. There’s something primal and comforting about these colors that instantly makes any space feel like home. #582707 #972D07 #FF4B3E #FFB20F #FFE548 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper I love how this combination builds intensity from the rich chocolate browns through vibrant reds to sunny yellows. It’s perfect for brands that want to convey both reliability and energy. 2. Sunset Adobe Inspired by southwestern architecture bathed in golden hour light, this palette brings together warm earth tones with vibrant coral and cooling sage. It’s sophisticated warmth with just the right amount of contrast. #FAD089 #FF9C5B #F5634A #ED303C #3B8183 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper The unexpected teal at the end grounds this palette beautifully, preventing it from becoming too intense while adding depth and sophistication. Perfect for luxury brands with a natural, artisanal feel. 3. Sunset Glow This palette captures those magical golden hour moments when the sky transforms into a canvas of warm brilliance. I find myself reaching for these colors whenever I want to create something that feels optimistic and energizing.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. #FF6B35 #F7931E #FFD23F #FFF8E7 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper The interplay between the deep coral and bright amber creates movement, while the cream base keeps everything grounded. Perfect for brands that want to convey warmth and reliability. 4. Autumn Harvest Nothing says cozy quite like the rich, earthy tones of fall foliage. This palette brings together the deep warmth of changing leaves with the golden light of shorter days. #8B4513 #CD853F #DAA520 #F4E4BC Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper I love using this combination for projects that need to feel established and trustworthy. There’s something about these colors that speaks to tradition and quality. 5. Desert Bloom Inspired by the surprising bursts of color found in arid landscapes, this palette combines the warmth of sun-baked earth with vibrant desert flowers. #E07A5F #F2CC8F #81B29A #F4F3EE Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper The sage green might seem like an unexpected addition, but it perfectly balances the intensity of the coral and creates a sophisticated warmth that’s both modern and timeless. 6. Campfire Stories This palette evokes those perfect evenings around a crackling fire, when conversation flows as freely as the warm light dancing across faces. #D2691E #CD5C5C #F4A460 #FDF5E6 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper These colors work beautifully together because they share that flickering, organic quality of firelight. I often recommend this palette for hospitality brands or any project that wants to feel welcoming and communal. 7. Spiced Chai Drawing inspiration from aromatic spices and comfort drinks, this palette brings together the warmth of cinnamon, cardamom, and rich cream. #A0522D #DEB887 #F5DEB3 #FFFAF0 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper There’s something incredibly soothing about these colors. They remind me of cozy cafes and intimate conversations, making them perfect for brands in the wellness or food space. 8. Coral Reef This vibrant palette captures the living warmth of tropical waters, where coral formations create stunning displays of natural color. #FF7F7F #FFB347 #FFCCCB #FFF5EE Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper The soft peachy tones create depth while maintaining that cheerful, energetic feeling. I love using this palette for brands targeting younger audiences or projects that need to feel fresh and lively. 9. Terracotta Dreams Inspired by Mediterranean architecture and handcrafted pottery, this palette brings together earthy reds with warm neutrals that feel both ancient and contemporary. #CD853F #A0522D #DEB887 #F5F5DC Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper These colors have been beloved by cultures around the world for centuries, and there’s good reason for that enduring appeal. They create spaces and designs that feel both sophisticated and approachable. 10. Golden Hour This palette captures that perfect moment when everything is bathed in warm, golden light – when ordinary scenes become magical and every color seems to glow from within. #FFD700 #FFA500 #FF8C00 #FFFACD Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper I find these colors work exceptionally well for luxury brands or any project that wants to convey premium quality and elegance without feeling cold or distant. Why Warm Colors Work So Well Before diving deeper into how to use these palettes, it’s worth understanding why warm colors have such powerful psychological effects. Warm colors – reds, oranges, yellows, and their variations – literally make us feel warmer. They increase our heart rate slightly, create feelings of energy and excitement, and make spaces feel more intimate and cozy. From a design perspective, warm colors advance visually, meaning they appear to come forward in a composition. This makes them excellent for creating focal points and drawing attention. They’re also associated with comfort, friendliness, and approachability – qualities that most brands and spaces want to embody. As a designer, I’ve noticed that warm palettes tend to make people linger longer, whether that’s on a website, in a store, or in a room. There’s something inherently inviting about these colors that makes people want to stay and explore. Making Warm Palettes Work in Modern Design The challenge with warm color palettes is that they can sometimes feel overwhelming or dated if not handled carefully. Here’s how I approach using them in contemporary projects: Start with restraint. You don’t need to use every color in a palette at full saturation. Often, using one or two colors as the primary focus and letting others play supporting roles creates more sophisticated results. Consider your lighting. Warm colors can look dramatically different under various lighting conditions. Always test your palette in the actual environment where it will be seen, whether that’s on different screens or under different types of artificial lighting. Balance temperature. While these are warm palettes, introducing small amounts of cooler tones can create visual interest and prevent the overall feeling from becoming too intense. Notice how several of my palettes include sage greens or cool creams. Think about texture. Warm colors often work beautifully with textural elements. Consider how these colors might look on different materials – matte versus glossy finishes, rough versus smooth textures. Use white space strategically. Warm colors can feel crowded if not given room to breathe. Generous white space or neutral backgrounds help warm colors feel more sophisticated and less overwhelming. Warm Palettes Across Different Applications The beauty of warm color palettes lies in their versatility. I’ve successfully used variations of these combinations across virtually every type of design project. In branding, warm palettes work exceptionally well for companies in food service, hospitality, wellness, education, and family-oriented businesses. They convey approachability and trustworthiness while still feeling energetic and modern. For interior spaces, these palettes create environments where people naturally want to gather and connect. I particularly love using warm colors in dining areas, living rooms, and any space designed for conversation and relaxation. In digital design, warm palettes can make websites and apps feel more human and less sterile. They’re especially effective for call-to-action buttons, as warm colors naturally draw the eye and encourage interaction. For packaging and product design, warm colors suggest quality, craftsmanship, and attention to detail. They’re particularly effective for artisanal products, gourmet foods, and premium lifestyle brands. The Cultural Context of Warmth It’s fascinating to consider how different cultures have embraced warm colors throughout history. From the ochres and umbers used in cave paintings to the vibrant oranges and reds found in Indian textiles, warm colors have always been associated with life, energy, and celebration. In contemporary design, we’re seeing a renewed appreciation for these earthy, warm tones as people seek more authentic, human-centered experiences. After years of cool, minimalist aesthetics dominating design trends, there’s a growing hunger for color palettes that feel more emotionally resonant and personally meaningful. This shift isn’t just aesthetic – it reflects deeper cultural changes toward valuing comfort, community, and authentic connection over stark perfection. Seasonal Considerations While warm colors work year-round, they do have natural seasonal associations that can be leveraged strategically. The autumn-inspired palettes feel most natural during fall months, while the coral and sunset palettes align beautifully with summer energy. However, I’ve found that using warm colors counter-seasonally can create particularly memorable impressions. A warm, cozy palette during winter months can provide welcome relief from the cold, while warm colors in spring can feel fresh and optimistic. Bringing It All Together Working with warm color palettes is ultimately about understanding the emotional response you want to create. These colors have the power to make people feel welcomed, energized, and comfortable – but they require thoughtful application to achieve their full potential. Whether you choose the earthy sophistication of Terracotta Dreams or the vibrant energy of Coral Reef, remember that the most successful warm palettes are those that feel intentional and balanced. Don’t be afraid to experiment, but always consider how your color choices serve the overall goals of your project. The world needs more warmth – in our interactions, our spaces, and our visual experiences. These eight palettes offer you the tools to bring that warmth into your design work, creating experiences that don’t just look good, but feel good too. So go ahead, embrace the warmth. Let these colors bring life and energy to your next project, and watch as they transform not just the visual impact, but the emotional resonance of your work. After all, great design isn’t just about what we see – it’s about how it makes us feel. Preston Lee Preston Lee is a graphic and web designer who grew up drawing, painting, and building with Lego. Okay, let's face it: he still does all of those things. But now, he gets paid to design websites, design graphics, write, and do all kinds of creative things. His advice has been featured by Entrepreneur, Inc, Forbes, Adobe, and many more. These 1920s Color Palettes are ‘Greater than Gatsby’There’s something undeniably captivating about the color schemes of the Roaring Twenties. As a designer with a passion for historical...How Fonts Influence Tone and Clarity in Animated VideosAudiences interact differently with messages based on which fonts designers choose to use within a text presentation. Fonts shape how...30 Stamp Fonts for a Crafty, Handmade FeelThere’s something incredibly satisfying about the texture and character of a stamped impression. As a graphic designer who’s spent countless... #warm #color #palettes #thatll #brighten
    DESIGNWORKLIFE.COM
    10 Warm Color Palettes That’ll Brighten Your Day
    10 Warm Color Palettes That’ll Brighten Your Day Preston Lee • May 30, 2025 In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.There’s nothing quite like the embracing quality of warm colors to make a design feel inviting and alive. As someone who’s spent years working with color, I can tell you that warm palettes have this incredible ability to create instant emotional connection – they draw people in, make them feel comfortable, and add that special touch of energy that cooler tones just can’t match. Whether you’re designing a brand identity that needs to feel approachable, creating an interior space that welcomes guests, or crafting digital experiences that feel human and engaging, warm color palettes are your secret weapon. I’ve curated eight of my favorite warm color combinations that never fail to bring projects to life. 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The 10 Most Inviting Warm Color Palettes 1. Fireplace Embers This palette captures the deep, glowing warmth of a crackling fire, moving from the darkest burnt wood tones through bright flames to golden sparks. There’s something primal and comforting about these colors that instantly makes any space feel like home. #582707 #972D07 #FF4B3E #FFB20F #FFE548 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper I love how this combination builds intensity from the rich chocolate browns through vibrant reds to sunny yellows. It’s perfect for brands that want to convey both reliability and energy. 2. Sunset Adobe Inspired by southwestern architecture bathed in golden hour light, this palette brings together warm earth tones with vibrant coral and cooling sage. It’s sophisticated warmth with just the right amount of contrast. #FAD089 #FF9C5B #F5634A #ED303C #3B8183 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper The unexpected teal at the end grounds this palette beautifully, preventing it from becoming too intense while adding depth and sophistication. Perfect for luxury brands with a natural, artisanal feel. 3. Sunset Glow This palette captures those magical golden hour moments when the sky transforms into a canvas of warm brilliance. I find myself reaching for these colors whenever I want to create something that feels optimistic and energizing.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. #FF6B35 #F7931E #FFD23F #FFF8E7 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper The interplay between the deep coral and bright amber creates movement, while the cream base keeps everything grounded. Perfect for brands that want to convey warmth and reliability. 4. Autumn Harvest Nothing says cozy quite like the rich, earthy tones of fall foliage. This palette brings together the deep warmth of changing leaves with the golden light of shorter days. #8B4513 #CD853F #DAA520 #F4E4BC Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper I love using this combination for projects that need to feel established and trustworthy. There’s something about these colors that speaks to tradition and quality. 5. Desert Bloom Inspired by the surprising bursts of color found in arid landscapes, this palette combines the warmth of sun-baked earth with vibrant desert flowers. #E07A5F #F2CC8F #81B29A #F4F3EE Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper The sage green might seem like an unexpected addition, but it perfectly balances the intensity of the coral and creates a sophisticated warmth that’s both modern and timeless. 6. Campfire Stories This palette evokes those perfect evenings around a crackling fire, when conversation flows as freely as the warm light dancing across faces. #D2691E #CD5C5C #F4A460 #FDF5E6 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper These colors work beautifully together because they share that flickering, organic quality of firelight. I often recommend this palette for hospitality brands or any project that wants to feel welcoming and communal. 7. Spiced Chai Drawing inspiration from aromatic spices and comfort drinks, this palette brings together the warmth of cinnamon, cardamom, and rich cream. #A0522D #DEB887 #F5DEB3 #FFFAF0 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper There’s something incredibly soothing about these colors. They remind me of cozy cafes and intimate conversations, making them perfect for brands in the wellness or food space. 8. Coral Reef This vibrant palette captures the living warmth of tropical waters, where coral formations create stunning displays of natural color. #FF7F7F #FFB347 #FFCCCB #FFF5EE Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper The soft peachy tones create depth while maintaining that cheerful, energetic feeling. I love using this palette for brands targeting younger audiences or projects that need to feel fresh and lively. 9. Terracotta Dreams Inspired by Mediterranean architecture and handcrafted pottery, this palette brings together earthy reds with warm neutrals that feel both ancient and contemporary. #CD853F #A0522D #DEB887 #F5F5DC Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper These colors have been beloved by cultures around the world for centuries, and there’s good reason for that enduring appeal. They create spaces and designs that feel both sophisticated and approachable. 10. Golden Hour This palette captures that perfect moment when everything is bathed in warm, golden light – when ordinary scenes become magical and every color seems to glow from within. #FFD700 #FFA500 #FF8C00 #FFFACD Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper I find these colors work exceptionally well for luxury brands or any project that wants to convey premium quality and elegance without feeling cold or distant. Why Warm Colors Work So Well Before diving deeper into how to use these palettes, it’s worth understanding why warm colors have such powerful psychological effects. Warm colors – reds, oranges, yellows, and their variations – literally make us feel warmer. They increase our heart rate slightly, create feelings of energy and excitement, and make spaces feel more intimate and cozy. From a design perspective, warm colors advance visually, meaning they appear to come forward in a composition. This makes them excellent for creating focal points and drawing attention. They’re also associated with comfort, friendliness, and approachability – qualities that most brands and spaces want to embody. As a designer, I’ve noticed that warm palettes tend to make people linger longer, whether that’s on a website, in a store, or in a room. There’s something inherently inviting about these colors that makes people want to stay and explore. Making Warm Palettes Work in Modern Design The challenge with warm color palettes is that they can sometimes feel overwhelming or dated if not handled carefully. Here’s how I approach using them in contemporary projects: Start with restraint. You don’t need to use every color in a palette at full saturation. Often, using one or two colors as the primary focus and letting others play supporting roles creates more sophisticated results. Consider your lighting. Warm colors can look dramatically different under various lighting conditions. Always test your palette in the actual environment where it will be seen, whether that’s on different screens or under different types of artificial lighting. Balance temperature. While these are warm palettes, introducing small amounts of cooler tones can create visual interest and prevent the overall feeling from becoming too intense. Notice how several of my palettes include sage greens or cool creams. Think about texture. Warm colors often work beautifully with textural elements. Consider how these colors might look on different materials – matte versus glossy finishes, rough versus smooth textures. Use white space strategically. Warm colors can feel crowded if not given room to breathe. Generous white space or neutral backgrounds help warm colors feel more sophisticated and less overwhelming. Warm Palettes Across Different Applications The beauty of warm color palettes lies in their versatility. I’ve successfully used variations of these combinations across virtually every type of design project. In branding, warm palettes work exceptionally well for companies in food service, hospitality, wellness, education, and family-oriented businesses. They convey approachability and trustworthiness while still feeling energetic and modern. For interior spaces, these palettes create environments where people naturally want to gather and connect. I particularly love using warm colors in dining areas, living rooms, and any space designed for conversation and relaxation. In digital design, warm palettes can make websites and apps feel more human and less sterile. They’re especially effective for call-to-action buttons, as warm colors naturally draw the eye and encourage interaction. For packaging and product design, warm colors suggest quality, craftsmanship, and attention to detail. They’re particularly effective for artisanal products, gourmet foods, and premium lifestyle brands. The Cultural Context of Warmth It’s fascinating to consider how different cultures have embraced warm colors throughout history. From the ochres and umbers used in cave paintings to the vibrant oranges and reds found in Indian textiles, warm colors have always been associated with life, energy, and celebration. In contemporary design, we’re seeing a renewed appreciation for these earthy, warm tones as people seek more authentic, human-centered experiences. After years of cool, minimalist aesthetics dominating design trends, there’s a growing hunger for color palettes that feel more emotionally resonant and personally meaningful. This shift isn’t just aesthetic – it reflects deeper cultural changes toward valuing comfort, community, and authentic connection over stark perfection. Seasonal Considerations While warm colors work year-round, they do have natural seasonal associations that can be leveraged strategically. The autumn-inspired palettes feel most natural during fall months, while the coral and sunset palettes align beautifully with summer energy. However, I’ve found that using warm colors counter-seasonally can create particularly memorable impressions. A warm, cozy palette during winter months can provide welcome relief from the cold, while warm colors in spring can feel fresh and optimistic. Bringing It All Together Working with warm color palettes is ultimately about understanding the emotional response you want to create. These colors have the power to make people feel welcomed, energized, and comfortable – but they require thoughtful application to achieve their full potential. Whether you choose the earthy sophistication of Terracotta Dreams or the vibrant energy of Coral Reef, remember that the most successful warm palettes are those that feel intentional and balanced. Don’t be afraid to experiment, but always consider how your color choices serve the overall goals of your project. The world needs more warmth – in our interactions, our spaces, and our visual experiences. These eight palettes offer you the tools to bring that warmth into your design work, creating experiences that don’t just look good, but feel good too. So go ahead, embrace the warmth. Let these colors bring life and energy to your next project, and watch as they transform not just the visual impact, but the emotional resonance of your work. After all, great design isn’t just about what we see – it’s about how it makes us feel. Preston Lee Preston Lee is a graphic and web designer who grew up drawing, painting, and building with Lego. Okay, let's face it: he still does all of those things. But now, he gets paid to design websites, design graphics, write, and do all kinds of creative things. His advice has been featured by Entrepreneur, Inc, Forbes, Adobe, and many more. These 1920s Color Palettes are ‘Greater than Gatsby’There’s something undeniably captivating about the color schemes of the Roaring Twenties. As a designer with a passion for historical...How Fonts Influence Tone and Clarity in Animated VideosAudiences interact differently with messages based on which fonts designers choose to use within a text presentation. Fonts shape how...30 Stamp Fonts for a Crafty, Handmade FeelThere’s something incredibly satisfying about the texture and character of a stamped impression. As a graphic designer who’s spent countless...
    0 Комментарии 0 Поделились 0 предпросмотр
CGShares https://cgshares.com