Trump's tariff plans still need to be decided on in court but CNET is keeping tabs on prices that might have already been impacted.

Email authentication protocols like SPF, DKIM, and DMARC play a critical role in protecting domains from spoofing and phishing. However, when SEGs are introduced into the email path, the interaction with these protocols becomes more complex. Security gateways(SEGs) are a core part of many organizations’ email infrastructure. They act as intermediaries between the public internet and internal mail systems, inspecting, filtering, and routing messages. This blog examines how security gateways handle SPF, DKIM, and DMARC, with real-world examples from popular gateways such as Proofpoint, Mimecast, and Avanan. We’ll also cover best practices for maintaining authentication integrity and avoiding misconfigurations that can compromise email authentication or lead to false DMARC failures. Security gateways often sit at the boundary between your organization and the internet, managing both inbound and outbound email traffic. Their role affects how email authentication protocols behave. An inbound SEG examines emails coming into your organization. It checks SPF, DKIM, and DMARC to determine if the message is authentic and safe before passing it to your internal mail servers. An outbound SEG handles emails sent from your domain. It may modify headers, rewrite envelope addresses, or even apply DKIM signing. All of these can impact SPF,  DKIM, or DMARC validation on the recipient’s side. Understanding how SEGs influence these flows is crucial to maintaining proper authentication and avoiding unexpected DMARC failures. Inbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When an email comes into your organization, your security gateway is the first to inspect it. It checks whether the message is real, trustworthy, and properly authenticated. Let’s look at how different SEGs handle these checks. Avanan (by Check Point) SPF: Avanan verifies whether the sending server is authorized to send emails for the domain by checking the SPF record. DKIM: It verifies if the message was signed by the sending domain and if that signature is valid. DMARC: It uses the results of the SPF and DKIM check to evaluate DMARC. However, final enforcement usually depends on how DMARC is handled by Microsoft 365 or Gmail, as Avanan integrates directly with them. Avanan offers two methods of integration:1. API integration: Avanan connects via APIs, no change in MX, usually Monitor or Detect modes.2. Inline integration: Avanan is placed inline in the mail flow (MX records changed), actively blocking or remediating threats. Proofpoint Email Protection SPF: Proofpoint checks SPF to confirm the sender’s IP is authorized to send on behalf of the domain. You can set custom rules (e.g. treat “softfail” as “fail”). DKIM: It verifies DKIM signatures and shows clear pass/fail results in logs. DMARC: It fully evaluates DMARC by combining SPF and DKIM results with alignment checks. Administrators can configure how to handle messages that fail DMARC, such as rejecting, quarantining, or delivering them. Additionally, Proofpoint allows whitelisting specific senders you trust, even if their emails fail authentication checks. Integration Methods Inline Mode: In this traditional deployment, Proofpoint is positioned directly in the email flow by modifying MX records. Emails are routed through Proofpoint’s infrastructure, allowing it to inspect and filter messages before they reach the recipient’s inbox. This mode provides pre-delivery protection and is commonly used in on-premises or hybrid environments. API-Based (Integrated Cloud Email Security – ICES) Mode: Proofpoint offers API-based integration, particularly with cloud email platforms like Microsoft 365 and Google Workspace. In this mode, Proofpoint connects to the email platform via APIs, enabling it to monitor and remediate threats post-delivery without altering the email flow. This approach allows for rapid deployment and seamless integration with existing cloud email services. Mimecast SPF: Mimecast performs SPF checks to verify whether the sending server is authorized by the domain’s SPF record. Administrators can configure actions for SPF failures, including block, quarantine, permit, or tag with a warning. This gives flexibility in balancing security with business needs. DKIM: It validates DKIM signatures by checking that the message was correctly signed by the sending domain and that the content hasn’t been tampered with. If the signature fails, Mimecast can take actions based on your configured policies. DMARC: It fully evaluates DMARC by combining the results of SPF and DKIM with domain alignment checks. You can choose to honor the sending domain’s DMARC policy (none, quarantine, reject) or apply custom rules, for example, quarantining or tagging messages that fail DMARC regardless of the published policy. This allows more granular control for businesses that want to override external domain policies based on specific contexts. Integration Methods Inline Deployment: Mimecast is typically deployed as a cloud-based secure email gateway. Organizations update their domain’s MX records to point to Mimecast, so all inbound (and optionally outbound) emails pass through it first. This allows Mimecast to inspect, filter, and process emails before delivery, providing robust protection. API Integrations: Mimecast also offers API-based services through its Mimecast API platform, primarily for management, archival, continuity, and threat intelligence purposes. However, API-only email protection is not Mimecast’s core model. Instead, the APIs are used to enhance the inline deployment, not replace it. Barracuda Email Security Gateway SPF: Barracuda checks the sender’s IP against the domain’s published SPF record. If the check fails, you can configure the system to block, quarantine, tag, or allow the message, depending on your policy preferences. DKIM: It validates whether the incoming message includes a valid DKIM signature. The outcome is logged and used to inform further policy decisions or DMARC evaluations. DMARC: It combines SPF and DKIM results, checks for domain alignment, and applies the DMARC policy defined by the sender. Administrators can also choose to override the DMARC policy, allowing messages to pass or be treated differently based on organizational needs (e.g., trusted senders or internal exceptions). Integration Methods Inline mode (more common and straightforward): Barracuda Email Security Gateway is commonly deployed inline by updating your domain’s MX records to point to Barracuda’s cloud or on-premises gateway. This ensures that all inbound emails pass through Barracuda first for filtering and SPF, DKIM, and DMARC validation before being delivered to your mail servers. Deployment Behind the Corporate Firewall: Alternatively, Barracuda can be deployed in transparent or bridge mode without modifying MX records. In this setup, the gateway is placed inline at the network level, such as behind a firewall, and intercepts mail traffic transparently. This method is typically used in complex on-premises environments where changing DNS records is not feasible. Cisco Secure Email (formerly IronPort) Cisco Secure Email acts as an inline gateway for inbound email, usually requiring your domain’s MX records to point to the Cisco Email Security Appliance or cloud service. SPF: Cisco Secure Email verifies whether the sending server is authorized in the sender domain’s SPF record. Administrators can set detailed policies on how to handle SPF failures. DKIM: It validates the DKIM signature on incoming emails and logs whether the signature is valid or has failed. DMARC: It evaluates DMARC by combining SPF and DKIM results along with domain alignment checks. Admins can configure specific actions, such as quarantine, reject, or tag, based on different failure scenarios or trusted sender exceptions. Integration methods On-premises Email Security Appliance (ESA): You deploy Cisco’s hardware or virtual appliance inline, updating MX records to route mail through it for filtering. Cisco Cloud Email Security: Cisco offers a cloud-based email security service where MX records are pointed to Cisco’s cloud infrastructure, which filters and processes inbound mail. Cisco Secure Email also offers advanced, rule-based filtering capabilities and integrates with Cisco’s broader threat protection ecosystem, enabling comprehensive inbound email security. Outbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When your organization sends emails, security gateways can play an active role in processing and authenticating those messages. Depending on the configuration, a gateway might rewrite headers, re-sign messages, or route them through different IPs – all actions that can help or hurt the authentication process. Let’s look at how major SEGs handle outbound email flow. Avanan – Outbound Handling and Integration Methods Outbound Logic Avanan analyzes outbound emails primarily to detect data loss, malware, and policy violations. In API-based integration, emails are sent directly by the original mail server (e.g., Microsoft 365 or Google Workspace), so SPF and DKIM signatures remain intact. Avanan does not alter the message or reroute traffic, which helps maintain full DMARC alignment and domain reputation. Integration Methods 1. API Integration: Connects to Microsoft 365 or Google Workspace via API. No MX changes are needed. Emails are scanned after they are sent, with no modification to SPF, DKIM, or the delivery path.  How it works: Microsoft Graph API or Google Workspace APIs are used to monitor and intervene in outbound emails. Protection level: Despite no MX changes, it can offer inline-like protection, meaning it can block, quarantine, or encrypt emails before they are delivered externally. SPF/DKIM/DMARC impact: Preserves original headers and signatures since mail is sent directly from Microsoft/Google servers. 2. Inline Integration: Requires changing MX records to route email through Avanan. In this mode, Avanan can intercept and inspect outbound emails before delivery. Depending on the configuration, this may affect SPF or DKIM if not properly handled. How it works: Requires adding Avanan’s Protection level: Traditional inline security with full visibility and control, including encryption, DLP, policy enforcement, and advanced threat protection. SPF/DKIM/DMARC impact: SPF configuration is needed by adding Avanan’s include mechanism to the sending domain’s SPF record. The DKIM record of the original sending source is preserved. For configurations, you can refer to the steps in this blog. Proofpoint – Outbound Handling and Integration Methods Outbound Logic Proofpoint analyzes outbound emails to detect and prevent data loss (DLP), to identify advanced threats (malware, phishing, BEC) originating from compromised internal accounts, and to ensure compliance. Their API integration provides crucial visibility and powerful remediation capabilities, while their traditional gateway (MX record) deployment delivers true inline, pre-delivery blocking for outbound traffic. Integration methods 1. API Integration: No MX record changes are required for this deployment method. Integration is done with Microsoft 365 or Google Workspace. How it works: Through its API integration, Proofpoint gains deep visibility into outbound emails and provides layered security and response features, including: Detect and alert: Identifies sensitive content (Data Loss Prevention violations), malicious attachments, or suspicious links in outbound emails. Post-delivery remediation (TRAP): A key capability of the API model is Threat Response Auto-Pull (TRAP), which enables Proofpoint to automatically recall, quarantine, or delete emails after delivery. This is particularly useful for internally sent messages or those forwarded to other users. Enhanced visibility: Aggregates message metadata and logs into Proofpoint’s threat intelligence platform, giving security teams a centralized view of outbound risks and user behavior. Protection level: API-based integration provides strong post-delivery detection and response, as well as visibility into DLP incidents and suspicious behavior.  SPF/DKIM/DMARC impact: Proofpoint does not alter SPF, DKIM, or DMARC because emails are sent directly through Microsoft or Google servers. Since Proofpoint’s servers are not involved in the actual sending process, the original authentication headers remain intact. 2. Gateway Integration (MX Record/Smart Host): This method requires updating MX records or routing outbound mail through Proofpoint via a smart host. How it works: Proofpoint acts as an inline gateway, inspecting emails before delivery. Inbound mail is filtered via MX changes; outbound mail is relayed through Proofpoint’s servers. Threat and DLP filtering: Scans outbound messages for sensitive content, malware, and policy violations. Real-time enforcement: Blocks, encrypts, or quarantines emails before they’re delivered. Policy controls: Applies rules based on content, recipient, or behavior. Protection level: Provides strong, real-time protection for outbound traffic with pre-delivery enforcement, DLP, and encryption. SPF/DKIM/DMARC impact: Proofpoint becomes the sending server: SPF: You need to configure ProofPoint’s SPF. DKIM: Can sign messages; requires DKIM setup. DMARC: DMARC passes if SPF and DKIM are set up properly. Please refer to this article to configure SPF and DKIM for ProofPoint. Mimecast – Outbound Handling and Integration Methods Outbound Logic Mimecast inspects outbound emails to prevent data loss (DLP), detect internal threats such as malware and impersonation, and ensure regulatory compliance. It primarily functions as a Secure Email Gateway (SEG), meaning it sits directly in the outbound email flow. While Mimecast offers APIs, its core outbound protection is built around this inline gateway model. Integration Methods 1. Gateway Integration (MX Record change required) This is Mimecast’s primary method for outbound email protection. Organizations route their outbound traffic through Mimecast by configuring their email server (e.g., Microsoft 365, Google Workspace, etc.) to use Mimecast as a smart host. This enables Mimecast to inspect and enforce policies on all outgoing emails in real time. How it works: Updating outbound routing in your email system (smart host settings), or Using Mimecast SMTP relay to direct messages through their infrastructure. Mimecast then scans, filters, and applies policies before the email reaches the final recipient. Protection level: Advanced DLP: Identifies and prevents sensitive data leaks. Impersonation and Threat Protection: Blocks malware, phishing, and abuse from compromised internal accounts. Email Encryption and Secure Messaging: Applies encryption policies or routes messages via secure portals. Regulatory Compliance: Enforces outbound compliance rules based on content, recipient, or metadata. SPF/DKIM/DMARC impact: SPF: Your SPF record must include Mimecast’s SPF mechanism based on your region to avoid SPF failures. DKIM: A new DKIM record should be configured to make sure your emails are DKIM signed when routing through Mimecast. DMARC: With correct SPF and DKIM setup, Mimecast ensures DMARC alignment, maintaining your domain’s sending reputation. Please refer to the steps in this detailed article to set up SPF and DKIM for Mimecast. 2. API Integration (Complementary to Gateway) Mimecast’s APIs complement the main gateway by providing automation, reporting, and management tools rather than handling live outbound mail flow. They allow you to manage policies, export logs, search archived emails, and sync users. APIs enhance visibility and operational tasks but do not provide real-time filtering or blocking of outbound messages. Since APIs don’t process live mail, they have no direct effect on SPF, DKIM, or DMARC; those depend on your gateway (smart host) setup. Barracuda – Outbound Handling and Integration Methods Outbound Logic Barracuda analyzes outbound emails to prevent data loss (DLP), block malware, stop phishing/impersonation attempts from compromised internal accounts, and ensure compliance. Barracuda offers flexible deployment options, including both traditional gateway (MX record) and API-based integrations. While both contribute to outbound security, their roles are distinct. Integration Methods 1. Gateway Integration (MX Record / Smart Host) — Primary Inline Security How it works: All outbound emails pass through Barracuda’s security stack for real-time inspection, threat blocking, and policy enforcement before delivery. Protection level: Comprehensive DLP (blocking, encrypting, or quarantining sensitive content)  Outbound spam and virus filtering  Enforcement of compliance and content policies This approach offers a high level of control and immediate threat mitigation on outbound mail flow. SPF/DKIM/DMARC impact: SPF: Update SPF records to include Barracuda’s sending IPs or SPF include mechanism. DKIM: Currently, no explicit setup is needed; DKIM of the main sending source is preserved. Refer to this article for more comprehensive guidance on Barracuda SEG configuration. 2. API Integration (Complementary & Advanced Threat Focus) How it works: The API accesses cloud email environments to analyze historical and real-time data, learning normal communication patterns to detect anomalies in outbound emails. It also supports post-delivery remediation, enabling the removal of malicious emails from internal mailboxes after sending. Protection level: Advanced AI-driven detection and near real-time blocking of outbound threats, plus strong post-delivery cleanup capabilities. SPF/DKIM/DMARC impact: Since mail is sent directly by the original mail server (e.g., Microsoft 365), SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. Cisco Secure Email (formerly IronPort) – Outbound Handling and Integration Methods Outbound Logic Cisco Secure Email protects outbound email by preventing data loss (DLP), blocking spam and malware from internal accounts, stopping business email compromise (BEC) and impersonation attacks, and ensuring compliance. Cisco provides both traditional gateway appliances/cloud gateways and modern API-based solutions for layered outbound security. Integration Methods 1. Gateway Integration (MX Record / Smart Host) – Cisco Secure Email Gateway (ESA) How it works: Organizations update MX records to route mail through the Cisco Secure Email Gateway or configure their mail server (e.g., Microsoft 365, Exchange) to smart host outbound email via the gateway. All outbound mail is inspected and policies enforced before delivery. Protection level: Granular DLP (blocking, encrypting, quarantining sensitive content) Outbound spam and malware filtering to protect IP reputation Email encryption for sensitive outbound messages Comprehensive content and attachment policy enforcement SPF: Check this article for comprehensive guidance on Cisco SPF settings. DKIM: Refer to this article for detailed guidance on Cisco DKIM settings. 2. API Integration – Cisco Secure Email Threat Defense How it works: Integrates directly via API with Microsoft 365 (and potentially Google Workspace), continuously monitoring email metadata, content, and user behavior across inbound, outbound, and internal messages. Leverages Cisco’s threat intelligence and AI to detect anomalous outbound activity linked to BEC, account takeover, and phishing. Post-Delivery Remediation: Automates the removal or quarantine of malicious or policy-violating emails from mailboxes even after sending. Protection level: Advanced, AI-driven detection of sophisticated outbound threats with real-time monitoring and automated remediation. Complements gateway filtering by adding cloud-native visibility and swift post-send action. SPF/DKIM/DMARC impact: Since emails are sent directly by the original mail server, SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. If you have any questions or need assistance, feel free to reach out to EasyDMARC technical support.

Elon Musk is contemplating decommissioning SpaceX's Dragon spacecraft, responding to President Donald Trump's apparent intent to terminate government subsidies and contracts with the billionaire's companies. It looks like the feud between the former allies has quickly turned vicious.SpaceX's CEO initially announced that the company would retire its Dragon spacecraft in an X post on Thursday, with Musk sharing a screenshot of a post published on Trump's Truth Social account earlier in the day."The easiest way to save money in our Budget, Billions and Billions of Dollars, is to terminate Elon’s Governmental Subsidies and Contracts," said Trump in the screenshotted post. "I was always surprised that Biden didn’t do it!" You May Also Like "In light of the President’s statement about cancellation of my government contracts, @SpaceX will begin decommissioning its Dragon spacecraft immediately," Musk wrote on X.SpaceX's Dragon spacecraft are a family of vehicles designed to carry passengers and cargo. The National Aeronautics and Space Administration (NASA) has previously relied upon them to transport astronauts to and from the International Space Station (ISS). Mere hours prior to Musk's announcement, SpaceX posted on X that it was preparing to launch a Dragon next Tuesday.For a few hours, it seemed reasonable to assume that this launch would now not go ahead. However, Musk then appeared to quickly walk back his decision. Responding to an X user advising him to "cool off and take a step back for a couple days," the billionaire subsequently stated that Dragon will not be decommissioned after all.It's unclear whether Musk's initial announcement was sincere, or whether his apparent about-face might be sarcastic. Musk has a history of making flippant comments online with no apparent regard to their consequences. What is clear is that Musk and Trump's relationship is well past the honeymoon phase, and now looks much more like an ugly divorce.If Trump does terminate government contracts with Musk's companies, it would deal a significant blow to the billionaire. According to a Washington Post investigation, NASA has invested over $15 billion in SpaceX alone. When put together with Musk's other companies such as EV automaker Tesla, his various businesses have received at least $38 billion in government contracts, loans, subsidies, and tax credits. Mashable Trend Report: Coming Soon! Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up! Musk and Trump go through messy public breakup Credit: Roberto Schmidt / AFP via Getty Images Musk's relationship with Trump has significantly deteriorated in recent days. The billionaire announced that he was leaving his position as de facto head of the Department of Government Efficiency (DOGE) last Wednesday, just one day after he criticised Trump's tax bill as undermining its work. The split was presented as amicable at the time, with Trump presenting Musk with a golden key and words of praise. However, their love affair has quickly turned sour.Musk continued to lambast Trump's bill after his departure from DOGE, arguing that it will increase government debt by trillions of dollars. Strongly disagreeing with the president's characterisation of the proposed legislation as a "Big Beautiful Bill," Musk labelled it a "disgusting abomination" and has been calling for lawmakers to crush it.For his part, Trump has claimed that Musk is simply throwing a tantrum because the bill supposedly cut an alleged "EV mandate." The president stated on Thursday that he had asked the billionaire to leave his administration, and that Musk had been "wearing thin.""I took away his EV Mandate that forced everyone to buy Electric Cars that nobody else wanted (that he knew for months I was going to do!), and he just went CRAZY!" Trump claimed. Despite Trump's assertions, he did not abolish any EV mandate as there has never been any U.S. law which makes switching to an electric car mandatory. However, Trump has taken several anti-EV measures since his inauguration, including abolishing incentives encouraging EV adoption, pausing $3 billion in funding for a U.S. charging network, and introducing a $250 annual fee for EV users in his recent tax bill. Related Stories Trump's claim about Musk is an interesting contrast to his statements in March, when he praised the billionaire for not complaining about the supposed end of the non-existent EV mandate. The president made the comments while he and Musk co-hosted a Tesla ad on the White House lawn in an effort to boost the company's cratering stock prices.Tesla's struggling share value has now fallen again amidst Musk's feud with Trump, plummeting more than 14 percent on Thursday to wipe out over $150 billion in value."I don’t mind Elon turning against me, but he should have done so months ago," Trump wrote on Thursday.Meanwhile, Musk went all-in attacking Trump on Thursday, claiming that the president is linked to child sex offender Jeffrey Epstein and sharing posts calling for him to be impeached. Musk has also hit out at Trump's tariffs on international trade, predicting that they will "cause a recession in the second half of the year.""Without me, Trump would have lost the election," Musk alleged on X. "Such ingratitude."

Nailing cross-channel marketing for your app is crucial in today’s ecosystem. This isn’t just a speculation, it’s a hard fact: the average mobile marketer uses 5 or fewer media sources, but CPIs tend to be much higher for marketers using 6 or more media sources, according to a report by Singular and ironSource Aura.It’s time to start looking elsewhere for users. Something to consider is returning to old-school, tried-and-true strategies that have taken a backseat as the industry has advanced, such as web acquisition campaigns. There are two clicks in these campaigns - the first click directs users from an ad to a web landing page and the second click directs users from the web page to the app store. While the funnel to get to your app is longer, it’s actually an opportunity. Let’s dive into why and how you should be running web-to-app acquisition campaigns.3 benefits of web-to-app campaignsWeb acquisition campaigns became tried-and-true for a reason and many apps are beginning to take advantage of the strategy to reduce costs, get better visibility, and expand their reach.Reduce costsWhile the cost of app acquisition campaigns is increasing as the space becomes more saturated, web campaigns have been underutilized in recent years. This means many advertisers are finding that the cost of web campaigns are less than app store acquisitions. Much of these higher costs comes from high app store fees - Apple takes a 30% cut from large developers and a 15% cut from smaller developers. The web remains a relatively low-cost, accessible channel.Get better visibilityWith the ability to direct users to your owned mobile site before they click to download your app, you get better visibility into new users and where they came from - the app store is a black box where it’s nearly impossible to match the user who clicked an ad to the user who downloaded your app. On top of that, longer funnels give you more control and insight into each step users take to get to your app - allowing you to better optimize your campaigns. For example, you can try out different web landing pages to find the most effective way to increase users’ understanding of your app before they download it. This increases your likelihood of, first, motivating users to download your app, and second, encouraging them to stick around.Expand your reachInternet users worldwide spent 415.5 minutes a day online in 2021 according to Oberlo. App users spend at most 300 mins a day in apps according to TechCrunch. The internet is still more prevalent than apps because, let’s face it, the web predates the app store. Even more so, users have become especially savvy on the web, visiting the search bar to research a brand, fact check a friend, or dive deeper into a news headline. This means that by running web campaigns, you’re reaching a massive audience - nearly the entire world population.Andre Kempe, Founder and CEO of Admiral Media says, “marketers consider web acquisition important because they’re reaching a different type of audience that may convert to becoming an active app user, even though they were surfing on a news website… When you start advertising for the web, you reach an audience you haven’t reached before. This is definitely a growth opportunity." Listen to the full podcast.Web campaigns are a tried and true strategy, which is what makes them so effective in today’s ecosystem. Realizing that you should be considering this acquisition channel, let’s discuss how web onboarding can help you maximize success.Maximize success with web onboardingTypically, users complete onboarding directly on your app. Web onboarding, however, means letting users register, subscribe, and sometimes pay on the web, before heading to your app. This way, users are fully prepared to start using your app before even clicking download, ensuring they can engage at full capacity as soon as download is complete.When users onboard through the app, they may not immediately decide to engage but at least the app is still on their phones reminding them everyday of its value - they’re likely to open it again at some point in time. When a user onboards on the web and decides your app isn’t valuable, they’ll never end up actually downloading it - it’s gone and forgotten before it even started. That said, with web onboarding, the users who end up downloading your app will do so with high-intent to actively engage. Plus, you don’t have to pay for users that download without ever engaging. Whatever category your app is - fitness, food delivery, dating, reading, learning, etc. - you can use the web touchpoint to drive quality users to your app.Ensure the transition is seamlessFirst, ensure the web experience mimics the app experience enough that users don’t feel jipped when they actually start using your app. The transition from the web to the app should be seamless. If you’re offering users a taste of your app, the web touchpoint should look exactly like your app or, at least, include all of the same features. If the buttons to adjust settings are on the right side of the page during onboarding, they should be on the right side in the app as well. To ensure users stick around, you have to give them what they signed up for.Give users a sneak peakYou should also determine your main selling point and give users a sneak peak. For example, if you’re a reading app that allows users to adjust the settings of the page, you could give users premium access to the first chapter of a book allowing them to adjust font size or brightness. Readers will not want to leave the experience behind, encouraging them to set up their subscription and input their credit card information on the web before heading to the app to continue reading the book. The best part - when they open your app for the first time they’ll be able to jump right into the app experience.Learn more about how to improve your app’s onboarding experienceWeb-to-app campaigns should not be ignored in this competitive landscape - lower costs, more visibility, better optimization, and strong reach. Going even further to onboard users through the web, you’re improving the quality of the users entering your app for the first time.

Reddit is accusing Anthropic of building its Claude AI models on the back of Reddit’s users, without permission and without paying for it.Anyone who uses Reddit, even a web-crawling bot, agrees to the site’s user agreement. That agreement is clear: you cannot just take content from the site and use it for your own commercial products without a written deal. Reddit claims Anthropic’s bots have been doing exactly that for years, scraping massive amounts of conversations and posts to train and improve Claude.What makes this lawsuit particularly spicy is the way it goes after Anthropic’s reputation. Anthropic has worked hard to brand itself as the ethical, trustworthy AI company, the “white knight” of the industry. The lawsuit, however, calls these claims nothing more than “empty marketing gimmicks”.For instance, Reddit points to a statement from July 2024 where Anthropic claimed it had stopped its bots from crawling Reddit. The lawsuit says this was “false”, alleging that its logs caught Anthropic’s bots trying to access the site more than one hundred thousand times in the following months.But this isn’t just about corporate squabbles; it directly involves user privacy. When you delete a post or a comment on Reddit, you expect it to be gone. Reddit has official licensing deals with other big AI players like Google and OpenAI, and these deals include technical measures to ensure that when a user deletes content, the AI company does too.According to Reddit’s lawsuit, Anthropic has no such deal and has refused to enter one. This means if their AI was trained on a post you later deleted, that content could still be baked into Claude’s knowledge base, effectively ignoring your choice to remove it. The lawsuit even includes a screenshot where Claude itself admits it has no real way of knowing if the Reddit data it was trained on was later deleted by a user:So, what does Reddit want? It’s not just about money, although they are asking for damages for things like increased server costs and lost licensing fees. They are asking the court for an injunction to force Anthropic to stop using any Reddit data immediately.Furthermore, Reddit wants to prohibit Anthropic from selling or licensing any product that was built using that data. That means they’re asking a judge to effectively take Claude off the market.This case forces a tough question: Does being “publicly available” on the internet mean content is free for any corporation to take and monetise? Reddit is arguing a firm “no,” and the outcome could change the rules for how AI is developed from here on out.(Photo by Brett Jordan)Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Business leaders are weighing in on the Elon Musk and Donald Trump breakup. Kevin Dietsch/Getty Images 2025-06-06T05:49:58Z Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? The friendship between Elon Musk and Donald Trump publicly unravelled on Thursday. It all started when Musk criticized Trump's "Big Beautiful Bill." Here's what business leaders like Mark Cuban and Bill Ackman have to say about the breakup. Amid a dramatic falling out between Donald Trump and his "first buddy," Elon Musk, some of the business world's most influential voices are weighing in.The relationship between the president and his once-close ally imploded on Thursday as they clashed publicly over Trump's "Big Beautiful Bill."Musk, who stepped down from his role at DOGE in May, took to X to criticize the bill, calling it the "Debt Slavery Bill" and the "Big Ugly Spending Bill."In response, Trump fired back at Musk during a White House event. He also defended the bill on Truth Social, while threatening to cancel Musk's government contracts.Musk saw his net worth fall by $34 billion on Thursday, per the Bloomberg Billionaires Index. Tesla shares were also down by more than 14%.Here's what several business leaders have to say about the row.Mark Cuban Mark Cuban appeared to support Elon Musk's suggestion to start a new political party. Richard Rodriguez/Getty Images Amid his feud with Trump, Musk proposed creating a new political party for "the middle" in a poll on X.Mark Cuban appeared to endorse the idea, quoting Musk's post and replying with three check marks. The former "Shark Tank" star previously said he's "not a fan of either party," but would run as a Republican if he wanted to join politics.Bill Ackman Bill Ackman called on Musk and Trump to reconcile. Brian Snyder/Reuters Hedge fund billionaire Bill Ackman voiced his support for both Trump and Musk on X, calling on the two to put aside their differences and "make peace for the benefit of our country."Ackman, who had endorsed Trump for his 2024 presidential bid, wrote: "We are much stronger together than apart." "You're not wrong," Musk responded.Paul Graham Paul Graham also took to X to share his thoughts on the feud. Joe Corrigan/Getty Images for AOL Paul Graham, cofounder of the startup accelerator Y Combinator, also weighed in on the public feud between the president and the Tesla CEO. "A lot of people seem to be treating this as if it were just a beef. But the underlying allegation is a very serious one. If it's true, Trump is surely going to have to resign," he wrote in a post on X.Graham did not specify what allegation he was referring to.Hours before Graham made his post, Musk went on X and accused Trump of withholding information about Jeffrey Epstein."Time to drop the really big bomb: @realDonaldTrump is in the Epstein files. That is the real reason they have not been made public. Have a nice day, DJT!" Musk wrote on X.Graham told Musk in February that he should work with the government "carefully" because it's not "just a company."A representative for Graham did not immediately respond to a request for comment from Business Insider.

WTF?! When the president of the United States and the world's richest person have a falling out, the ramifications can be widespread. Since Musk and Trump went from friends to enemies, $152 billion has been wiped off Tesla's share price, and Musk has threatened to decommission the SpaceX Dragon spacecraft that NASA relies on to deliver crew to and from the International Space Station. Musk has also said that Trump appears in files relating to Jeffrey Epstein. When he left the White House last week, Musk blasted those who said he'd had a falling out with Trump. The CEO insisted his departure was due to his scheduled 130 days as a government employee coming to an end. But Musk had been publicly criticizing Trump's Big Beautiful Bill Act, warning it would increase the budget deficit. After learning that an electric-vehicle tax credit that would help incentivize Tesla purchases was not included in the bill, Musk called it "a disgusting abomination" on X and urged Americans to call Congress to have the bill killed. On Thursday, the two men used their respective social media platforms to throw insults at each other. At one point, Trump threatened to "terminate Elon's Governmental Subsidies and Contracts" as a way to slash billions of dollars from the budget. The warning sent Tesla's shares down just over 14%, wiping around $152 billion off its valuation – and almost $100 billion off Musk's total net worth. In response to Trump's threat to cancel Musk's government contracts, Musk said SpaceX will begin decommissioning its Dragon spacecraft immediately. The craft, which NASA relies on for transport missions including ferrying astronauts to the ISS, is under contract worth roughly $4.9 billion. The capsule is the only US spacecraft capable of flying humans into orbit. The only other crewed spacecraft that sends astronauts to the ISS is Russia's Soyuz system. However, after an X user told him to "cool off," Musk wrote, "Ok, we won't decommission Dragon." // Related Stories As the war of words has grown, Musk said Trump's controversial tariffs will cause a recession in the second half of this year. But his "really big bomb" was an allegation that Trump appears in the files of pedophile financier Jeffrey Epstein, who killed himself in his jail cell in August 2019 while awaiting trial. Musk has also shared a post calling for Trump's impeachment and posted a poll asking if a new political party should be created in the US that "actually represents the 80% in the middle." 81% of the 4.4 million respondents have voted yes. One has to wonder if Musk believes his time in the White House was worth it. Beyond his reputational damage, his companies have suffered by association. Tesla sales were down 50% last month, and there have been protests and attacks on dealerships. The company's share price is down 40% from its all-time high on December 17, 2024, before Musk was part of DOGE.

June 5, 20253 min readNew Hires Will Still Leave the NWS Dangerously Understaffed, Meteorologists SayNearly 600 employees left the National Weather Service or were fired in recent months. Meteorologists say 125 expected new hires will still leave the agency dangerously understaffedBy Chelsea Harvey & E&E News A tornado struck communities in Somerset and London, Ky., on May 16, 2025, leaving 19 dead and more injured. Michael Swensen/Getty ImagesCLIMATEWIRE | New hiring efforts at the National Weather Service won’t be enough to overcome staffing shortages and potential risks to human lives this summer, meteorologists warned Wednesday at a panel hosted by Democratic Washington Sen. Maria Cantwell.NOAA will hire around 125 new employees at the NWS, the agency said in an announcement first reported Monday by CNN. But nearly 600 employees have departed the NWS over the last few months, after the Trump administration fired probationary federal employees and offered buyouts and early retirements.That means the new hires will account for less than 25 percent of the total losses.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.“A quarter of the staff are not going to do the job when, let’s just say, both hurricane and fire risks are increasing,” Cantwell said during Wednesday’s panel. “[The Trump administration’s] approach in response to this has been a flimsy Band-Aid over a very massive cut.”Cantwell added that the National Hurricane Center is not fully staffed, as NOAA officials suggested last month when announcing their predictions for the upcoming Atlantic hurricane season outlook. The NHC has at least five vacancies, she said, representing meteorologists and technicians who help build forecasts for tropical cyclones in both the Atlantic and Pacific oceans.Meanwhile, NOAA is predicting above-average activity in the Atlantic this hurricane season. Updated fire maps also suggest that nearly all of Cantwell’s home state of Washington, along with Oregon and large swaths of California, will experience an above-average risk of wildfires by August.Kim Doster, NOAA’s director of communications, did not immediately respond to a request for comment on NOAA’s staffing shortages or the NHC’s vacancies.Three meteorologists speaking on the panel echoed Cantwell’s concerns, suggesting that staffing shortages at weather offices across the country risk forecasting errors and breakdowns in communication between meteorologists and emergency managers.At least eight local weather offices across the country are currently so short-staffed that they can no longer cover their overnight shifts, said Brian LaMarre, a former meteorologist-in-charge at the NWS office in Tampa Bay, Florida. Some of these offices may have to rely on “mutual aid,” or borrowed staff, from other NWS locations to cover their shifts during extreme weather events.But Cantwell and other panelists expressed concern that staff-sharing across the NWS could erode the accuracy of forecasts and warnings for local communities.Cantwell pointed to the meteorologists that specialize in fire weather forecasts. NOAA typically deploys those experts to provide forecasts and recommendations to firefighters on the ground when wildfires strike.“If you think you're gonna substitute somebody that’s gonna be somewhere else — I don’t know where, some other part of the state or some other state — and you think you're gonna give them accurate weather information? It just doesn't work that way,” she said.Washington state-based broadcast meteorologist Jeff Renner echoed her concerns.“The meteorologists that respond to [wildfires] have very specific training and very specific experience that can’t be easily duplicated, particularly from those outside the area,” he said.Meanwhile, LaMarre’s former position in Tampa is vacant, and around 30 other offices across the country are also operating without a permanent meteorologist-in-charge.“That person is the main point of contact when it comes to briefing elected officials, emergency management directors, state governors, city mayors, parish officials,” LaMarre said. “They are the individual that’s gonna be implementing any new change that is needed for hurricane season, blizzards, wildfires, inland flooding.”The NWS suffered from staffing shortages prior to the Trump administration. But LaMarre said he never saw such widespread vacancies, including offices unable to operate overnight, in his 30 years at the agency.He emphasized that NWS meteorologists will do whatever it takes to ensure accurate forecasts when extreme weather strikes. But too many gaps at local offices mean that some services will inevitably suffer, LaMarre added.“Whenever you look at an office that is short-staffed, that means a piece of that larger puzzle is taken away,” he said. “That means some outreach might not be able to occur. Some trainings might not be able to occur. Some briefings to officials might not be able to occur.”Reprinted from E&E News with permission from POLITICO, LLC. Copyright 2025. E&E News provides essential news for energy and environment professionals.

Billionaire Elon Musk has countered president Donald Trump's threat to "terminate Elon’s Governmental Subsidies and Contracts," in spectacular fashion: by threatening to cut off the United States' access to outer space."In light of the President’s statement about cancellation of my government contracts, SpaceX will begin decommissioning its Dragon spacecraft immediately," Musk tweeted.But it didn't take him long to blink. A few hours later — and after the publication of this story — Musk reversed course, agreeing to "cool off" and saying that "we won't decommission Dragon."That's not surprising. As executives at SpaceX no doubt desperately tried to explain to him after the dustup, the company would be in terrible danger without all the money it gets from NASA.And if Musk were to make good on his threat, the United States' space program could experience a setback of epic proportions. SpaceX's Dragon spacecraft has quickly become the de facto method for NASA astronauts to travel to the International Space Station.In other words, the threat could prevent American astronauts from visiting the space station — especially considering that the only other American option, Boeing's Starliner, is likely still years away from becoming a viable alternative, if ever.It was a significant escalation in a major falling out between the world's most powerful man and its richest one. The pair have been openly feuding about Trump's so-called "big, beautiful bill," culminating in threats and personal attacks.The collateral damage of the feud could be enormous, particularly for the US space program.Ars Technica's Eric Berger suggested that Trump ripping up Musk's government contracts "would both end the International Space Station and simultaneously provide no way to safely deorbit it.""This just gets better and better," Musk replied in a laughing emoji-laden tweet. "Go ahead, make my day…"The news comes after the Trump administration abruptly pulled its nominee for the NASA administrator role, Jared Isaacman.Isaacman, who was hand-picked by Musk, has been to space twice with the help of SpaceX.The news greatly angered Musk, causing him to go on a crusade against Trump's tax bill.Musk's latest threats to decommission SpaceX's Dragon spacecraft could put the Trump administration and NASA in an extremely unfortunate position. Apart from Boeing's much-maligned Starliner, which has yet to complete a successful crewed mission to the ISS, the only alternative to send astronauts to the space station is Russia's Soyuz spacecraft.While the station's days are already numbered — NASA recently awarded SpaceX a contract to decommission the orbital lab in 2030 — continuing operations could prove extremely difficult without Dragon.But whether Musk will make good on his threat remains to be seen, especially considering the billionaire has a lengthy track record of making empty promises.Apart from vowing to decommission Dragon, Musk also attempted to smear Trump's name by arguing that he's "in the Epstein files.""This is the real reason they have not been made public," he tweeted. "Have a nice day, DJT!"Musk is clearly out for blood, even officially calling for Trump to be impeached and replaced by his vice president JD Vance.Who will emerge victorious is anybody's guess. If there's one certainty, it won't be NASA. The agency is expected to be hit by brutal cuts that could lay waste to dozens of space missions.Share This Article