• European Broadcasting Union and NVIDIA Partner on Sovereign AI to Support Public Broadcasters

    In a new effort to advance sovereign AI for European public service media, NVIDIA and the European Broadcasting Unionare working together to give the media industry access to high-quality and trusted cloud and AI technologies.
    Announced at NVIDIA GTC Paris at VivaTech, NVIDIA’s collaboration with the EBU — the world’s leading alliance of public service media with more than 110 member organizations in 50+ countries, reaching an audience of over 1 billion — focuses on helping build sovereign AI and cloud frameworks, driving workforce development and cultivating an AI ecosystem to create a more equitable, accessible and resilient European media landscape.
    The work will create better foundations for public service media to benefit from European cloud infrastructure and AI services that are exclusively governed by European policy, comply with European data protection and privacy rules, and embody European values.
    Sovereign AI ensures nations can develop and deploy artificial intelligence using local infrastructure, datasets and expertise. By investing in it, European countries can preserve their cultural identity, enhance public trust and support innovation specific to their needs.
    “We are proud to collaborate with NVIDIA to drive the development of sovereign AI and cloud services,” said Michael Eberhard, chief technology officer of public broadcaster ARD/SWR, and chair of the EBU Technical Committee. “By advancing these capabilities together, we’re helping ensure that powerful, compliant and accessible media services are made available to all EBU members — powering innovation, resilience and strategic autonomy across the board.”

    Empowering Media Innovation in Europe
    To support the development of sovereign AI technologies, NVIDIA and the EBU will establish frameworks that prioritize independence and public trust, helping ensure that AI serves the interests of Europeans while preserving the autonomy of media organizations.
    Through this collaboration, NVIDIA and the EBU will develop hybrid cloud architectures designed to meet the highest standards of European public service media. The EBU will contribute its Dynamic Media Facilityand Media eXchange Layerarchitecture, aiming to enable interoperability and scalability for workflows, as well as cost- and energy-efficient AI training and inference. Following open-source principles, this work aims to create an accessible, dynamic technology ecosystem.
    The collaboration will also provide public service media companies with the tools to deliver personalized, contextually relevant services and content recommendation systems, with a focus on transparency, accountability and cultural identity. This will be realized through investment in sovereign cloud and AI infrastructure and software platforms such as NVIDIA AI Enterprise, custom foundation models, large language models trained with local data, and retrieval-augmented generation technologies.
    As part of the collaboration, NVIDIA is also making available resources from its Deep Learning Institute, offering European media organizations comprehensive training programs to create an AI-ready workforce. This will support the EBU’s efforts to help ensure news integrity in the age of AI.
    In addition, the EBU and its partners are investing in local data centers and cloud platforms that support sovereign technologies, such as NVIDIA GB200 Grace Blackwell Superchip, NVIDIA RTX PRO Servers, NVIDIA DGX Cloud and NVIDIA Holoscan for Media — helping members of the union achieve secure and cost- and energy-efficient AI training, while promoting AI research and development.
    Partnering With Public Service Media for Sovereign Cloud and AI
    Collaboration within the media sector is essential for the development and application of comprehensive standards and best practices that ensure the creation and deployment of sovereign European cloud and AI.
    By engaging with independent software vendors, data center providers, cloud service providers and original equipment manufacturers, NVIDIA and the EBU aim to create a unified approach to sovereign cloud and AI.
    This work will also facilitate discussions between the cloud and AI industry and European regulators, helping ensure the development of practical solutions that benefit both the general public and media organizations.
    “Building sovereign cloud and AI capabilities based on EBU’s Dynamic Media Facility and Media eXchange Layer architecture requires strong cross-industry collaboration,” said Antonio Arcidiacono, chief technology and innovation officer at the EBU. “By collaborating with NVIDIA, as well as a broad ecosystem of media technology partners, we are fostering a shared foundation for trust, innovation and resilience that supports the growth of European media.”
    Learn more about the EBU.
    Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions. 
    #european #broadcasting #union #nvidia #partner
    European Broadcasting Union and NVIDIA Partner on Sovereign AI to Support Public Broadcasters
    In a new effort to advance sovereign AI for European public service media, NVIDIA and the European Broadcasting Unionare working together to give the media industry access to high-quality and trusted cloud and AI technologies. Announced at NVIDIA GTC Paris at VivaTech, NVIDIA’s collaboration with the EBU — the world’s leading alliance of public service media with more than 110 member organizations in 50+ countries, reaching an audience of over 1 billion — focuses on helping build sovereign AI and cloud frameworks, driving workforce development and cultivating an AI ecosystem to create a more equitable, accessible and resilient European media landscape. The work will create better foundations for public service media to benefit from European cloud infrastructure and AI services that are exclusively governed by European policy, comply with European data protection and privacy rules, and embody European values. Sovereign AI ensures nations can develop and deploy artificial intelligence using local infrastructure, datasets and expertise. By investing in it, European countries can preserve their cultural identity, enhance public trust and support innovation specific to their needs. “We are proud to collaborate with NVIDIA to drive the development of sovereign AI and cloud services,” said Michael Eberhard, chief technology officer of public broadcaster ARD/SWR, and chair of the EBU Technical Committee. “By advancing these capabilities together, we’re helping ensure that powerful, compliant and accessible media services are made available to all EBU members — powering innovation, resilience and strategic autonomy across the board.” Empowering Media Innovation in Europe To support the development of sovereign AI technologies, NVIDIA and the EBU will establish frameworks that prioritize independence and public trust, helping ensure that AI serves the interests of Europeans while preserving the autonomy of media organizations. Through this collaboration, NVIDIA and the EBU will develop hybrid cloud architectures designed to meet the highest standards of European public service media. The EBU will contribute its Dynamic Media Facilityand Media eXchange Layerarchitecture, aiming to enable interoperability and scalability for workflows, as well as cost- and energy-efficient AI training and inference. Following open-source principles, this work aims to create an accessible, dynamic technology ecosystem. The collaboration will also provide public service media companies with the tools to deliver personalized, contextually relevant services and content recommendation systems, with a focus on transparency, accountability and cultural identity. This will be realized through investment in sovereign cloud and AI infrastructure and software platforms such as NVIDIA AI Enterprise, custom foundation models, large language models trained with local data, and retrieval-augmented generation technologies. As part of the collaboration, NVIDIA is also making available resources from its Deep Learning Institute, offering European media organizations comprehensive training programs to create an AI-ready workforce. This will support the EBU’s efforts to help ensure news integrity in the age of AI. In addition, the EBU and its partners are investing in local data centers and cloud platforms that support sovereign technologies, such as NVIDIA GB200 Grace Blackwell Superchip, NVIDIA RTX PRO Servers, NVIDIA DGX Cloud and NVIDIA Holoscan for Media — helping members of the union achieve secure and cost- and energy-efficient AI training, while promoting AI research and development. Partnering With Public Service Media for Sovereign Cloud and AI Collaboration within the media sector is essential for the development and application of comprehensive standards and best practices that ensure the creation and deployment of sovereign European cloud and AI. By engaging with independent software vendors, data center providers, cloud service providers and original equipment manufacturers, NVIDIA and the EBU aim to create a unified approach to sovereign cloud and AI. This work will also facilitate discussions between the cloud and AI industry and European regulators, helping ensure the development of practical solutions that benefit both the general public and media organizations. “Building sovereign cloud and AI capabilities based on EBU’s Dynamic Media Facility and Media eXchange Layer architecture requires strong cross-industry collaboration,” said Antonio Arcidiacono, chief technology and innovation officer at the EBU. “By collaborating with NVIDIA, as well as a broad ecosystem of media technology partners, we are fostering a shared foundation for trust, innovation and resilience that supports the growth of European media.” Learn more about the EBU. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions.  #european #broadcasting #union #nvidia #partner
    BLOGS.NVIDIA.COM
    European Broadcasting Union and NVIDIA Partner on Sovereign AI to Support Public Broadcasters
    In a new effort to advance sovereign AI for European public service media, NVIDIA and the European Broadcasting Union (EBU) are working together to give the media industry access to high-quality and trusted cloud and AI technologies. Announced at NVIDIA GTC Paris at VivaTech, NVIDIA’s collaboration with the EBU — the world’s leading alliance of public service media with more than 110 member organizations in 50+ countries, reaching an audience of over 1 billion — focuses on helping build sovereign AI and cloud frameworks, driving workforce development and cultivating an AI ecosystem to create a more equitable, accessible and resilient European media landscape. The work will create better foundations for public service media to benefit from European cloud infrastructure and AI services that are exclusively governed by European policy, comply with European data protection and privacy rules, and embody European values. Sovereign AI ensures nations can develop and deploy artificial intelligence using local infrastructure, datasets and expertise. By investing in it, European countries can preserve their cultural identity, enhance public trust and support innovation specific to their needs. “We are proud to collaborate with NVIDIA to drive the development of sovereign AI and cloud services,” said Michael Eberhard, chief technology officer of public broadcaster ARD/SWR, and chair of the EBU Technical Committee. “By advancing these capabilities together, we’re helping ensure that powerful, compliant and accessible media services are made available to all EBU members — powering innovation, resilience and strategic autonomy across the board.” Empowering Media Innovation in Europe To support the development of sovereign AI technologies, NVIDIA and the EBU will establish frameworks that prioritize independence and public trust, helping ensure that AI serves the interests of Europeans while preserving the autonomy of media organizations. Through this collaboration, NVIDIA and the EBU will develop hybrid cloud architectures designed to meet the highest standards of European public service media. The EBU will contribute its Dynamic Media Facility (DMF) and Media eXchange Layer (MXL) architecture, aiming to enable interoperability and scalability for workflows, as well as cost- and energy-efficient AI training and inference. Following open-source principles, this work aims to create an accessible, dynamic technology ecosystem. The collaboration will also provide public service media companies with the tools to deliver personalized, contextually relevant services and content recommendation systems, with a focus on transparency, accountability and cultural identity. This will be realized through investment in sovereign cloud and AI infrastructure and software platforms such as NVIDIA AI Enterprise, custom foundation models, large language models trained with local data, and retrieval-augmented generation technologies. As part of the collaboration, NVIDIA is also making available resources from its Deep Learning Institute, offering European media organizations comprehensive training programs to create an AI-ready workforce. This will support the EBU’s efforts to help ensure news integrity in the age of AI. In addition, the EBU and its partners are investing in local data centers and cloud platforms that support sovereign technologies, such as NVIDIA GB200 Grace Blackwell Superchip, NVIDIA RTX PRO Servers, NVIDIA DGX Cloud and NVIDIA Holoscan for Media — helping members of the union achieve secure and cost- and energy-efficient AI training, while promoting AI research and development. Partnering With Public Service Media for Sovereign Cloud and AI Collaboration within the media sector is essential for the development and application of comprehensive standards and best practices that ensure the creation and deployment of sovereign European cloud and AI. By engaging with independent software vendors, data center providers, cloud service providers and original equipment manufacturers, NVIDIA and the EBU aim to create a unified approach to sovereign cloud and AI. This work will also facilitate discussions between the cloud and AI industry and European regulators, helping ensure the development of practical solutions that benefit both the general public and media organizations. “Building sovereign cloud and AI capabilities based on EBU’s Dynamic Media Facility and Media eXchange Layer architecture requires strong cross-industry collaboration,” said Antonio Arcidiacono, chief technology and innovation officer at the EBU. “By collaborating with NVIDIA, as well as a broad ecosystem of media technology partners, we are fostering a shared foundation for trust, innovation and resilience that supports the growth of European media.” Learn more about the EBU. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions. 
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  • Hey everyone! Let's dive into something truly fascinating today: PVA filament! You might have heard about this unique type of filament that works wonders with any FDM printer. But wait, it’s not always what it seems!

    When we first encounter PVA filament, we might think of it as just another option in our 3D printing toolbox. However, it holds secrets that can truly elevate our creations! PVA, or Polyvinyl Alcohol, is not just a filament; it’s a game-changer! It’s known for its ability to dissolve in water, which opens up a world of possibilities for our projects. Imagine creating intricate designs with support structures that simply vanish, leaving behind only the masterpiece you envisioned! Isn’t that incredible?

    One of the most inspiring aspects of using PVA filament is the encouragement it gives us to push our creative boundaries. Sometimes, we face challenges in our projects, but with PVA, we can experiment without fear! If something doesn’t turn out as planned, we can simply dissolve those support structures and start anew. This teaches us resilience and the importance of embracing our creative journey!

    Moreover, working with PVA filament encourages collaboration and innovation in the 3D printing community. It inspires us to share our experiences, tips, and techniques with one another. Just think about all the amazing designs that have emerged because of this wonderful filament! Each creation tells a story of creativity, perseverance, and teamwork!

    Now, I know what some of you might be thinking: “Isn’t PVA filament tricky to work with?” While it does come with its challenges, like maintaining the right printing conditions and ensuring proper storage to avoid moisture, the rewards are absolutely worth it! With a little practice and patience, we can master this filament and unlock its full potential. Remember, every challenge is an opportunity for growth!

    So, let’s embrace the journey of using PVA filament! Let’s encourage one another to try new techniques, share our successes, and learn from our experiences. Together, we can create a community that celebrates creativity and innovation in 3D printing!

    Let’s keep inspiring each other to create, explore, and conquer new heights in our 3D printing adventures! Who’s with me?

    #PVAFilament #3DPrinting #CreativityUnleashed #Innovation #CommunitySpirit
    🌟 Hey everyone! Let's dive into something truly fascinating today: PVA filament! 🎉 You might have heard about this unique type of filament that works wonders with any FDM printer. 🌈 But wait, it’s not always what it seems! 💧 When we first encounter PVA filament, we might think of it as just another option in our 3D printing toolbox. However, it holds secrets that can truly elevate our creations! 🌟 PVA, or Polyvinyl Alcohol, is not just a filament; it’s a game-changer! It’s known for its ability to dissolve in water, which opens up a world of possibilities for our projects. 🛠️ Imagine creating intricate designs with support structures that simply vanish, leaving behind only the masterpiece you envisioned! 🌊 Isn’t that incredible? One of the most inspiring aspects of using PVA filament is the encouragement it gives us to push our creative boundaries. 🎨✨ Sometimes, we face challenges in our projects, but with PVA, we can experiment without fear! If something doesn’t turn out as planned, we can simply dissolve those support structures and start anew. This teaches us resilience and the importance of embracing our creative journey! 🌻 Moreover, working with PVA filament encourages collaboration and innovation in the 3D printing community. 🤝✨ It inspires us to share our experiences, tips, and techniques with one another. Just think about all the amazing designs that have emerged because of this wonderful filament! Each creation tells a story of creativity, perseverance, and teamwork! 🥳 Now, I know what some of you might be thinking: “Isn’t PVA filament tricky to work with?” 🤔 While it does come with its challenges, like maintaining the right printing conditions and ensuring proper storage to avoid moisture, the rewards are absolutely worth it! 🎯 With a little practice and patience, we can master this filament and unlock its full potential. Remember, every challenge is an opportunity for growth! 🌱 So, let’s embrace the journey of using PVA filament! Let’s encourage one another to try new techniques, share our successes, and learn from our experiences. 🌟 Together, we can create a community that celebrates creativity and innovation in 3D printing! 🌍💖 Let’s keep inspiring each other to create, explore, and conquer new heights in our 3D printing adventures! Who’s with me? 🙌🎉 #PVAFilament #3DPrinting #CreativityUnleashed #Innovation #CommunitySpirit
    PVA Filament: Not Always What it Seems
    PVA filament is an interesting filament type, for the reason that while it can be printed with any FDM printer, it supposedly readily dissolves in water, which is also the …read more
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  • What a world we live in when scientists finally unlock the secrets to the axolotls' ability to regenerate limbs, only to reveal that the key lies not in some miraculous regrowth molecule, but in its controlled destruction! Seriously, what kind of twisted logic is this? Are we supposed to celebrate the fact that the secret to regeneration is, in fact, about knowing when to destroy something instead of nurturing and encouraging growth? This revelation is not just baffling; it's downright infuriating!

    In an age where regenerative medicine holds the promise of healing wounds and restoring functionality, we are faced with the shocking realization that the science is not about building up, but rather about tearing down. Why would we ever want to focus on the destruction of growth molecules instead of creating an environment where regeneration can bloom unimpeded? Where is the inspiration in that? It feels like a slap in the face to anyone who believes in the potential of science to improve lives!

    Moreover, can we talk about the implications of this discovery? If the key to regeneration involves a meticulous dance of destruction, what does that say about our approach to medical advancements? Are we really expected to just stand by and accept that we must embrace an idea that says, "let's get rid of the good stuff to allow for growth"? This is not just a minor flaw in reasoning; it's a fundamental misunderstanding of what regeneration should mean for us!

    To make matters worse, this revelation could lead to misguided practices in regenerative medicine. Instead of developing therapies that promote healing and growth, we could end up with treatments that focus on the elimination of beneficial molecules. This is absolutely unacceptable! How dare the scientific community suggest that the way forward is through destruction rather than cultivation? We should be demanding more from our researchers, not less!

    Let’s not forget the ethical implications. If the path to regeneration is paved with the controlled destruction of vital components, how can we trust the outcomes? We’re putting lives in the hands of a process that promotes destruction. Just imagine the future of medicine being dictated by a philosophy that sounds more like a dystopian nightmare than a beacon of hope.

    It is high time we hold scientists accountable for the direction they are taking in regenerative research. We need a shift in focus that prioritizes constructive growth, not destructive measures. If we are serious about advancing regenerative medicine, we must reject this flawed notion and demand a commitment to genuine regeneration—the kind that nurtures life, rather than sabotages it.

    Let’s raise our voices against this madness. We deserve better than a science that advocates for destruction as the means to an end. The axolotls may thrive on this paradox, but we, as humans, should expect far more from our scientific endeavors.

    #RegenerativeMedicine #Axolotl #ScienceFail #MedicalEthics #Innovation
    What a world we live in when scientists finally unlock the secrets to the axolotls' ability to regenerate limbs, only to reveal that the key lies not in some miraculous regrowth molecule, but in its controlled destruction! Seriously, what kind of twisted logic is this? Are we supposed to celebrate the fact that the secret to regeneration is, in fact, about knowing when to destroy something instead of nurturing and encouraging growth? This revelation is not just baffling; it's downright infuriating! In an age where regenerative medicine holds the promise of healing wounds and restoring functionality, we are faced with the shocking realization that the science is not about building up, but rather about tearing down. Why would we ever want to focus on the destruction of growth molecules instead of creating an environment where regeneration can bloom unimpeded? Where is the inspiration in that? It feels like a slap in the face to anyone who believes in the potential of science to improve lives! Moreover, can we talk about the implications of this discovery? If the key to regeneration involves a meticulous dance of destruction, what does that say about our approach to medical advancements? Are we really expected to just stand by and accept that we must embrace an idea that says, "let's get rid of the good stuff to allow for growth"? This is not just a minor flaw in reasoning; it's a fundamental misunderstanding of what regeneration should mean for us! To make matters worse, this revelation could lead to misguided practices in regenerative medicine. Instead of developing therapies that promote healing and growth, we could end up with treatments that focus on the elimination of beneficial molecules. This is absolutely unacceptable! How dare the scientific community suggest that the way forward is through destruction rather than cultivation? We should be demanding more from our researchers, not less! Let’s not forget the ethical implications. If the path to regeneration is paved with the controlled destruction of vital components, how can we trust the outcomes? We’re putting lives in the hands of a process that promotes destruction. Just imagine the future of medicine being dictated by a philosophy that sounds more like a dystopian nightmare than a beacon of hope. It is high time we hold scientists accountable for the direction they are taking in regenerative research. We need a shift in focus that prioritizes constructive growth, not destructive measures. If we are serious about advancing regenerative medicine, we must reject this flawed notion and demand a commitment to genuine regeneration—the kind that nurtures life, rather than sabotages it. Let’s raise our voices against this madness. We deserve better than a science that advocates for destruction as the means to an end. The axolotls may thrive on this paradox, but we, as humans, should expect far more from our scientific endeavors. #RegenerativeMedicine #Axolotl #ScienceFail #MedicalEthics #Innovation
    Scientists Discover the Key to Axolotls’ Ability to Regenerate Limbs
    A new study reveals the key lies not in the production of a regrowth molecule, but in that molecule's controlled destruction. The discovery could inspire future regenerative medicine.
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  • So, there’s this thing about how Discord was ported to Windows 95 and NT 3.1. Honestly, it’s kind of interesting, but also a bit dull. Like, who even thinks about running Discord on those old systems? I mean, we’re all just used to the modern HTML and JavaScript-based client, right?

    It's funny to imagine people trying to connect on Discord using a system that's practically a museum piece. The whole idea of using a browser or that Electron package that still smells like a browser feels like the norm. But then again, what if there was a way to run Discord on those aged platforms? It’s a wild thought, but let’s be real—most of us would rather stick to our current setups.

    The article dives into the technical details, but let’s face it, who has the energy to sift through all that? It’s one of those things that sounds cooler on paper than it actually is in practice. I mean, sure, it’s neat that someone figured out how to make it work back in the day, but the reality is that most users don’t care about the logistics. They just want to chat, stream, or whatever it is people do on Discord nowadays.

    And it’s not like anyone is lining up to use Discord on Windows 95 or NT 3.1. I can’t even imagine the lag. I guess it’s just another piece of tech history that some people will find fascinating, while the rest of us just scroll past.

    So, yeah, that’s pretty much it. Discord on ancient systems is a thing. It happened. People did it. But let’s not pretend that it’s something we’re all eager to dive into. Honestly, I’d rather just scroll through memes or something.

    #Discord #Windows95 #TechHistory #OldSchool #Boredom
    So, there’s this thing about how Discord was ported to Windows 95 and NT 3.1. Honestly, it’s kind of interesting, but also a bit dull. Like, who even thinks about running Discord on those old systems? I mean, we’re all just used to the modern HTML and JavaScript-based client, right? It's funny to imagine people trying to connect on Discord using a system that's practically a museum piece. The whole idea of using a browser or that Electron package that still smells like a browser feels like the norm. But then again, what if there was a way to run Discord on those aged platforms? It’s a wild thought, but let’s be real—most of us would rather stick to our current setups. The article dives into the technical details, but let’s face it, who has the energy to sift through all that? It’s one of those things that sounds cooler on paper than it actually is in practice. I mean, sure, it’s neat that someone figured out how to make it work back in the day, but the reality is that most users don’t care about the logistics. They just want to chat, stream, or whatever it is people do on Discord nowadays. And it’s not like anyone is lining up to use Discord on Windows 95 or NT 3.1. I can’t even imagine the lag. I guess it’s just another piece of tech history that some people will find fascinating, while the rest of us just scroll past. So, yeah, that’s pretty much it. Discord on ancient systems is a thing. It happened. People did it. But let’s not pretend that it’s something we’re all eager to dive into. Honestly, I’d rather just scroll through memes or something. #Discord #Windows95 #TechHistory #OldSchool #Boredom
    How Discord Was Ported to Windows 95 and NT 3.1
    On the desktop, most people use the official HTML and JavaScript-based client for Discord in either a browser or a still-smells-like-a-browser Electron package. Yet what if there was a way …read more
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  • Acronis has appointed a new Country Manager for Iberia, Eduardo García Sancho, to oversee operations in the region. The plan is to grow the business, strengthen relationships with partners and clients, and enhance the company's presence in the area. Sounds like a typical corporate move, right? Not much excitement here.

    It's just another day in the world of cybersecurity. Eduardo will lead the team, but honestly, these changes rarely shake things up in a way that’s noticeable. Companies keep trying to expand and improve their market standing, which seems to be the standard practice these days. One more manager in the mix, same old story.

    While growth and relationships are important, it feels like we’ve heard this script before. You bring in someone new, they talk about plans and visions, and then... well, we wait to see if anything actually changes. It’s a bit like watching paint dry, really.

    So, Acronis now has Eduardo at the helm for Iberia. Let's see how that goes. If you're interested in cybersecurity or just happen to be following corporate management moves, this might be mildly worth noting. But, if you're like me, it probably won't spark much enthusiasm. Just another appointment in the long line of appointments.

    #Acronis #CountryManager #Iberia #Cybersecurity #CorporateMoves
    Acronis has appointed a new Country Manager for Iberia, Eduardo García Sancho, to oversee operations in the region. The plan is to grow the business, strengthen relationships with partners and clients, and enhance the company's presence in the area. Sounds like a typical corporate move, right? Not much excitement here. It's just another day in the world of cybersecurity. Eduardo will lead the team, but honestly, these changes rarely shake things up in a way that’s noticeable. Companies keep trying to expand and improve their market standing, which seems to be the standard practice these days. One more manager in the mix, same old story. While growth and relationships are important, it feels like we’ve heard this script before. You bring in someone new, they talk about plans and visions, and then... well, we wait to see if anything actually changes. It’s a bit like watching paint dry, really. So, Acronis now has Eduardo at the helm for Iberia. Let's see how that goes. If you're interested in cybersecurity or just happen to be following corporate management moves, this might be mildly worth noting. But, if you're like me, it probably won't spark much enthusiasm. Just another appointment in the long line of appointments. #Acronis #CountryManager #Iberia #Cybersecurity #CorporateMoves
    Acronis nombra nuevo Country Manager para Iberia
    La compañía de ciberseguridad Acronis refuerza su equipo en Iberia con el nombramiento de un nuevo Country Manager en la zona: Eduardo García Sancho, que se pondrá al frente del equipo de la compañía en la zona con el objetivo de fomentar el crecimi
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  • generative engine optimization, AI-powered search, content optimization, search engines, ChatGPT, Google SEO, digital marketing, AI content strategies, online visibility, future of search

    ## Introduction

    In the evolving landscape of digital marketing, the term Generative Engine Optimization (GEO) has surfaced as a significant development. This practice revolves around optimizing content specifically for AI-powered search engines, such as ChatGPT and Google. As search engines continue to incorp...
    generative engine optimization, AI-powered search, content optimization, search engines, ChatGPT, Google SEO, digital marketing, AI content strategies, online visibility, future of search ## Introduction In the evolving landscape of digital marketing, the term Generative Engine Optimization (GEO) has surfaced as a significant development. This practice revolves around optimizing content specifically for AI-powered search engines, such as ChatGPT and Google. As search engines continue to incorp...
    Generative Engine Optimization: The New Era of Search
    generative engine optimization, AI-powered search, content optimization, search engines, ChatGPT, Google SEO, digital marketing, AI content strategies, online visibility, future of search ## Introduction In the evolving landscape of digital marketing, the term Generative Engine Optimization (GEO) has surfaced as a significant development. This practice revolves around optimizing content...
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  • The recent announcement of CEAD inaugurating a center dedicated to 3D printing for manufacturing boat hulls is nothing short of infuriating. We are living in an age where technological advancements should lead to significant improvements in efficiency and sustainability, yet here we are, celebrating a move that reeks of superficial progress and misguided priorities.

    First off, let’s talk about the so-called “Maritime Application Center” (MAC) in Delft. While they dazzle us with their fancy new facility, one has to question the real implications of such a center. Are they genuinely solving the pressing issues of the maritime industry, or are they merely jumping on the bandwagon of 3D printing hype? The idea of using large-scale additive manufacturing to produce boat hulls sounds revolutionary, but let’s face it: this is just another example of throwing technology at a problem without truly understanding the underlying challenges that plague the industry.

    The maritime sector is facing severe environmental concerns, including pollution from traditional manufacturing processes and shipping practices. Instead of addressing these burning issues head-on, CEAD and others like them seem content to play with shiny new tools. 3D printing, in theory, could reduce waste—a point they love to hammer home in their marketing. But what about the energy consumption and material sourcing involved? Are we simply swapping one form of environmental degradation for another?

    Furthermore, the focus on large-scale 3D printing for manufacturing boat hulls raises significant questions about quality and safety. The maritime industry is not a playground for experimental technologies; lives are at stake. Relying on printed components that could potentially have structural weaknesses is a reckless gamble, and the consequences could be disastrous. Are we prepared to accept the liability if these hulls fail at sea?

    Let’s not forget the economic implications of this move. Sure, CEAD is likely patting themselves on the back for creating jobs at the MAC, but how many traditional jobs are they putting at risk? The maritime industry relies on skilled labor and craftsmanship that cannot simply be replaced by a machine. By pushing for 3D printing at such a scale, they threaten the livelihoods of countless workers who have dedicated their lives to mastering this trade.

    In conclusion, while CEAD’s center for 3D printing boat hulls may sound impressive on paper, the reality is that it’s a misguided effort that overlooks critical aspects of sustainability, safety, and social responsibility. We need to demand more from our industries and hold them accountable for their actions instead of blindly celebrating every shiny new innovation. The maritime industry deserves solutions that genuinely address its challenges rather than a mere technological gimmick.

    #MaritimeIndustry #3DPrinting #Sustainability #CEAD #BoatManufacturing
    The recent announcement of CEAD inaugurating a center dedicated to 3D printing for manufacturing boat hulls is nothing short of infuriating. We are living in an age where technological advancements should lead to significant improvements in efficiency and sustainability, yet here we are, celebrating a move that reeks of superficial progress and misguided priorities. First off, let’s talk about the so-called “Maritime Application Center” (MAC) in Delft. While they dazzle us with their fancy new facility, one has to question the real implications of such a center. Are they genuinely solving the pressing issues of the maritime industry, or are they merely jumping on the bandwagon of 3D printing hype? The idea of using large-scale additive manufacturing to produce boat hulls sounds revolutionary, but let’s face it: this is just another example of throwing technology at a problem without truly understanding the underlying challenges that plague the industry. The maritime sector is facing severe environmental concerns, including pollution from traditional manufacturing processes and shipping practices. Instead of addressing these burning issues head-on, CEAD and others like them seem content to play with shiny new tools. 3D printing, in theory, could reduce waste—a point they love to hammer home in their marketing. But what about the energy consumption and material sourcing involved? Are we simply swapping one form of environmental degradation for another? Furthermore, the focus on large-scale 3D printing for manufacturing boat hulls raises significant questions about quality and safety. The maritime industry is not a playground for experimental technologies; lives are at stake. Relying on printed components that could potentially have structural weaknesses is a reckless gamble, and the consequences could be disastrous. Are we prepared to accept the liability if these hulls fail at sea? Let’s not forget the economic implications of this move. Sure, CEAD is likely patting themselves on the back for creating jobs at the MAC, but how many traditional jobs are they putting at risk? The maritime industry relies on skilled labor and craftsmanship that cannot simply be replaced by a machine. By pushing for 3D printing at such a scale, they threaten the livelihoods of countless workers who have dedicated their lives to mastering this trade. In conclusion, while CEAD’s center for 3D printing boat hulls may sound impressive on paper, the reality is that it’s a misguided effort that overlooks critical aspects of sustainability, safety, and social responsibility. We need to demand more from our industries and hold them accountable for their actions instead of blindly celebrating every shiny new innovation. The maritime industry deserves solutions that genuinely address its challenges rather than a mere technological gimmick. #MaritimeIndustry #3DPrinting #Sustainability #CEAD #BoatManufacturing
    CEAD inaugura un centro dedicado a la impresión 3D para fabricar cascos de barcos
    La industria marítima está experimentando una transformación importante gracias a la impresión 3D de gran formato. El grupo holandés CEAD, especialista en fabricación aditiva a gran escala, ha inaugurado recientemente su Maritime Application Center (
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  • What a disgrace! The recent announcement regarding the official art book of "Clair Obscur: Expedition 33" is nothing short of an embarrassing cash grab by Sandfall Interactive and ActuGaming.net. Are we seriously expected to applaud this blatant attempt to milk fans dry? This is a classic example of the gaming industry prioritizing profit over quality and respect for its community.

    Let’s break it down. First off, the hype surrounding "Clair Obscur: Expedition 33" is overshadowed by the fact that this art book seems to be marketed as some kind of sacred treasure. Seriously? It’s just an art book! The gaming community is smarter than this. It’s infuriating to see creators take advantage of our passion for their work, slapping a price tag on what should be a free expression of creativity. The audacity of Sandfall Interactive to push this as something essential for fans is beyond frustrating. Where is the integrity?

    Moreover, what about the accessibility? How many of us can afford to splurge on an art book while we’re already investing in games that often come riddled with bugs and technical issues? This trend of pre-ordering merchandise is absolutely maddening. It encourages a toxic culture of consumerism, where gamers are pressured to part with their hard-earned money for something that may not even meet expectations. Are we supposed to just accept this as the new normal? Absolutely not!

    And let’s talk about the content itself. The description hints at a “true masterpiece” but fails to deliver any tangible evidence of that claim. What are we getting? Concept art that’s likely to be recycled from promotional materials? How about some actual behind-the-scenes insight or a deeper dive into the creative process? Instead, we’re being fed a glorified collection of pretty pictures that don’t add any real value to the gaming experience. It’s infuriating to think about how the industry is willing to settle for mediocrity, all for the sake of profit.

    To top it all off, ActuGaming.net should be ashamed for promoting this sham without questioning the ethics behind it. Are they merely a mouthpiece for Sandfall Interactive, or do they care about the opinions of their readers? It’s hard to tell when they’re pushing content that feels disingenuous and exploitative. We need more critical voices in the gaming media, not just cheerleaders for corporate greed.

    In conclusion, it’s time for fans to stand up against these practices. Let’s not fall for the trap of pre-ordering and overhyped merchandise that serves only to pad the wallets of those at the top. Demand better from our creators and the media that covers them. We deserve respect, transparency, and quality over empty promises.

    #ClairObscur #GamingCommunity #ConsumerRights #ArtBook #GameIndustryCritique
    What a disgrace! The recent announcement regarding the official art book of "Clair Obscur: Expedition 33" is nothing short of an embarrassing cash grab by Sandfall Interactive and ActuGaming.net. Are we seriously expected to applaud this blatant attempt to milk fans dry? This is a classic example of the gaming industry prioritizing profit over quality and respect for its community. Let’s break it down. First off, the hype surrounding "Clair Obscur: Expedition 33" is overshadowed by the fact that this art book seems to be marketed as some kind of sacred treasure. Seriously? It’s just an art book! The gaming community is smarter than this. It’s infuriating to see creators take advantage of our passion for their work, slapping a price tag on what should be a free expression of creativity. The audacity of Sandfall Interactive to push this as something essential for fans is beyond frustrating. Where is the integrity? Moreover, what about the accessibility? How many of us can afford to splurge on an art book while we’re already investing in games that often come riddled with bugs and technical issues? This trend of pre-ordering merchandise is absolutely maddening. It encourages a toxic culture of consumerism, where gamers are pressured to part with their hard-earned money for something that may not even meet expectations. Are we supposed to just accept this as the new normal? Absolutely not! And let’s talk about the content itself. The description hints at a “true masterpiece” but fails to deliver any tangible evidence of that claim. What are we getting? Concept art that’s likely to be recycled from promotional materials? How about some actual behind-the-scenes insight or a deeper dive into the creative process? Instead, we’re being fed a glorified collection of pretty pictures that don’t add any real value to the gaming experience. It’s infuriating to think about how the industry is willing to settle for mediocrity, all for the sake of profit. To top it all off, ActuGaming.net should be ashamed for promoting this sham without questioning the ethics behind it. Are they merely a mouthpiece for Sandfall Interactive, or do they care about the opinions of their readers? It’s hard to tell when they’re pushing content that feels disingenuous and exploitative. We need more critical voices in the gaming media, not just cheerleaders for corporate greed. In conclusion, it’s time for fans to stand up against these practices. Let’s not fall for the trap of pre-ordering and overhyped merchandise that serves only to pad the wallets of those at the top. Demand better from our creators and the media that covers them. We deserve respect, transparency, and quality over empty promises. #ClairObscur #GamingCommunity #ConsumerRights #ArtBook #GameIndustryCritique
    L’artbook officiel de Clair Obscur: Expedition 33 est en précommande, voici tout ce qu’il faut savoir
    ActuGaming.net L’artbook officiel de Clair Obscur: Expedition 33 est en précommande, voici tout ce qu’il faut savoir Véritable coup de maître de la part des français de chez Sandfall Interactive, Clair Obscur: […] L'article L&rsquo
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  • Hey, beautiful souls! Today, I want to shine a light on a topic that brings us hope and reminds us of the strength of justice. Recently, NSO Group, the infamous Israeli company known for its spyware Pegasus, faced a monumental verdict! They have been ordered to pay over $167 million in punitive damages to Meta for their unethical hacking campaign against WhatsApp users. Can you believe it? This is a HUGE win for all of us who value privacy and security!

    For five long years, this legal battle unfolded, shedding light on the dark practices of this tech giant. It’s a reminder that no matter how big the challenge, truth and justice will always prevail in the end. This ruling not only holds NSO Group accountable for their actions but also sends a powerful message to others in the tech industry. We must prioritize ethical practices and protect the rights of users around the globe!

    Let’s take a moment to celebrate the tireless efforts of those who fought for this victory! Every single person involved in this battle, from the lawyers to the advocates, showed that perseverance and belief in justice can lead to monumental change. Their dedication inspires us all to stand up for what is right, no matter how daunting the challenge may seem.

    This ruling is not just about money; it's about restoring faith in our digital world. It reminds us that we have the power to demand accountability from those who misuse technology. We can create a safer and more secure environment for everyone, where our privacy is respected, and our voices are heard!

    Let's keep that optimism alive! Use this moment as motivation to advocate for ethical tech practices, support companies that prioritize user security, and raise awareness about digital rights. Together, we can build a brighter future, where technology serves humanity positively and constructively!

    In conclusion, let’s celebrate this victory and continue to push for a world where every individual can feel safe in their digital interactions. Remember, every challenge is an opportunity for growth! Keep shining, keep fighting, and let your voice be heard! The future is bright, and it’s in our hands!

    #JusticeForUsers #EthicalTech #PrivacyMatters #DigitalRights #NSOGroup #Inspiration
    🌟✨ Hey, beautiful souls! 🌈💖 Today, I want to shine a light on a topic that brings us hope and reminds us of the strength of justice. Recently, NSO Group, the infamous Israeli company known for its spyware Pegasus, faced a monumental verdict! 🎉 They have been ordered to pay over $167 million in punitive damages to Meta for their unethical hacking campaign against WhatsApp users. Can you believe it? This is a HUGE win for all of us who value privacy and security! 🙌💪 For five long years, this legal battle unfolded, shedding light on the dark practices of this tech giant. It’s a reminder that no matter how big the challenge, truth and justice will always prevail in the end. 🌍💖 This ruling not only holds NSO Group accountable for their actions but also sends a powerful message to others in the tech industry. We must prioritize ethical practices and protect the rights of users around the globe! 🛡️✨ Let’s take a moment to celebrate the tireless efforts of those who fought for this victory! Every single person involved in this battle, from the lawyers to the advocates, showed that perseverance and belief in justice can lead to monumental change. 🙏🌟 Their dedication inspires us all to stand up for what is right, no matter how daunting the challenge may seem. This ruling is not just about money; it's about restoring faith in our digital world. It reminds us that we have the power to demand accountability from those who misuse technology. 📲💥 We can create a safer and more secure environment for everyone, where our privacy is respected, and our voices are heard! 🗣️❤️ Let's keep that optimism alive! Use this moment as motivation to advocate for ethical tech practices, support companies that prioritize user security, and raise awareness about digital rights. Together, we can build a brighter future, where technology serves humanity positively and constructively! 🌈🌟 In conclusion, let’s celebrate this victory and continue to push for a world where every individual can feel safe in their digital interactions. Remember, every challenge is an opportunity for growth! Keep shining, keep fighting, and let your voice be heard! The future is bright, and it’s in our hands! 💖💪✨ #JusticeForUsers #EthicalTech #PrivacyMatters #DigitalRights #NSOGroup #Inspiration
    Condenan a NSO Group a pagar un multa millonaria por el spyware Pegasus
    NSO Group, compañía israelita conocida por el software espía Pegasus, deberá pagar más de 167 millones de dólares en daños punitivos a Meta por una campaña de piratería informática y difusión de malware contra usuarios de WhatsApp. Así lo ha estimad
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  • The 25 creative studios inspiring us the most in 2025

    Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society.
    From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before.
    In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now.
    1. Porto Rocha
    Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design.
    For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence.
    As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with!

    2. DixonBaxi
    Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation.
    They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation.
    And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us."

    3. Mother
    Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging."
    4. Studio Dumbar/DEPT®
    Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum.
    In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition".
    5. HONDO
    Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products.
    This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship.

    6. Smith & Diction
    Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding.
    Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website.
    Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional.

    7. DNCO
    DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London.
    Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York."
    DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character.

    8. Hey Studio
    Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose.
    A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community.
    As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face.

    9. Koto
    Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges.
    Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets.
    Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here.

    10. Robot Food
    Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design.
    Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics.
    The results are visually striking, with black backgrounds prominently featured, punctuated by vibrant fruit illustrations and flavour-coded colours. about the project here.

    11. Saffron Brand Consultants
    Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands.
    One 2025 highlight so far has been their work for Saudi National Bankto create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia.
    Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions.
    12. Alright Studio
    Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling.
    Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content.
    13. Wolff Olins
    Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally.
    A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean.
    Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself.

    14. COLLINS
    Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark.
    The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it.
    Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow.
    15. Studio Spass
    Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair.
    Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!"

    16. Applied Design Works
    Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients.
    We were thrilled by their recent work for Grand Central Madison, where they were instrumental in ushering in a new era for the transportation hub.
    Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it.

    17. The Chase
    The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio."
    Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered.

    18. A Practice for Everyday Life
    Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original.
    Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠

    A Practice for Everyday Life. Photo: Carol Sachs

    Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park

    La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank

    CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković

    19. Studio Nari
    Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe."
    One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community.
    The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time.
    20. Beetroot Design Group
    Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events.
    The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation".
    21. Kind Studio
    Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs.
    One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message.

    22. Slug Global
    Slug Global is a creative agency and art collective founded by artist and musician Bosco. Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha.
    One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women.

    23. Little Troop
    New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids.
    One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards.
    Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun.

    24. Morcos Key
    Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression.
    One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content.
    25. Thirst
    Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry.
    To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.
    #creative #studios #inspiring #most
    The 25 creative studios inspiring us the most in 2025
    Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured, punctuated by vibrant fruit illustrations and flavour-coded colours. about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bankto create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison, where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco. Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel. #creative #studios #inspiring #most
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    The 25 creative studios inspiring us the most in 2025
    Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.
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