• Your Smart Home Got a New CEO and It’s Called the SwitchBot Hub 3

    SwitchBot has a knack for crafting ingenious IoT devices, those little problem-solvers like robotic curtain openers and automated button pressers that add a touch of futuristic convenience. Yet, the true linchpin, the secret sauce that elevates their entire ecosystem, is undoubtedly their Hub. It’s the central nervous system that takes individual smart products and weaves them into a cohesive, intelligent tapestry, turning the abstract concept of a ‘smart home’ into a tangible, daily experience.
    This unification through the Hub is what brings us closer to that almost mythical dream: a home where technology works in concert, where devices understand each other’s capabilities and, critically, anticipate your needs. It’s about creating an environment that doesn’t just react to commands, but proactively adapts, making your living space more intuitive, responsive, and, ultimately, more attuned to you. The new Hub 3 aims to refine this very connection.
    Designer: SwitchBot
    Click Here to Buy Now: The predecessor, the Hub 2, already laid a strong foundation. It brought Matter support into the SwitchBot ecosystem, along with reliable infrared controls, making it a versatile little box. It understood the assignment: bridge the old with the new. The Hub 3 takes that solid base and builds upon it, addressing not just functionality but also the nuanced interactions that make a device truly intuitive and, dare I say, enjoyable to use daily.

    Matter support, the industry’s push for interoperability, remains a cornerstone. The Hub 3 acts as a Matter bridge, capable of bringing up to 30 SwitchBot devices into the Matter fold, allowing them to play nice with platforms like Apple Home. Furthermore, it can send up to 30 distinct commands to other Matter-certified products already integrated into your Apple Home setup, with Home Assistant support on the horizon. This makes it a powerful orchestrator.

    One of the most striking additions is the new rotary dial, something SwitchBot calls its “Dial Master” technology. Giving users an intuitive tactile control that feels very familiar, it makes the Hub 3 even more user-friendly. Imagine adjusting your thermostat not by tapping an arrow repeatedly, but by smoothly turning a dial for that exact ±1°C change. The same applies to volume control or any other granular adjustment. This tactile feedback offers a level of hyper-controlled interaction that screen taps often lack, feeling more connected and satisfying.

    Beyond physical interaction, the Hub 3 gets smarter senses. While the trusty thermo-hygro sensormakes a return for indoor temperature and humidity, it’s now joined by a built-in light sensor. This seemingly small addition unlocks a new layer of intuitive automation. Your home can now react to ambient brightness, perhaps cueing your SwitchBot Curtain 3 to draw open gently as the sun rises, or dimming lights as natural light fades.

    Aesthetically, SwitchBot made a subtle but impactful shift from the Hub 2’s white casing to a sleek black for the Hub 3. This change makes the integrated display stand out significantly, improving readability at a glance. And that display now does more heavy lifting. It still shows essential indoor temperature and humidity, but can also pull in local outdoor weather data, giving you a quick forecast without reaching for your phone. Pair it with a SwitchBot Meter Pro, and it’ll even show CO2 levels.

    The Hub 2 featured two handy customizable buttons. The Hub 3 doubles down, offering four such buttons. This means more of your favorite automation scenes, like “Movie Night,” “Good Morning,” and “Away Mode,” are just a single press away. This reduces friction, making your smart home react faster to your needs without diving into an app for every little thing. It’s these quality-of-life improvements that often make the biggest difference in daily use.

    Crucially, the Hub 3 retains everything that made its predecessor a strong contender. The infrared control capabilities are still robust, supporting over 100,000 IR codes for your legacy AV gear and air conditioners, now with a signal that’s reportedly 150% stronger than the Hub Mini. Its deep integration with the existing SwitchBot ecosystem means your Bots, Curtain movers, and vacuums will feel right at home, working in concert.

    Of course, you still have your choice of control methods. Beyond the new dial and physical buttons, there’s comprehensive app control for setting up complex automations and remote access. Voice control via the usual assistants like Alexa and Google Assistant is present and accounted for, ensuring hands-free operation whenever you need it. This flexibility means the Hub 3 adapts to your preferences, not the other way around.

    The true power, as always, lies in the DIY automation scenes. Imagine your AC, humidifier, and dehumidifier working together, orchestrated by the Hub 3 to maintain your perfect 23°C and 58% humidity. Or picture an energy-saving scene where the built-in motion sensor, coupled with geofencing, detects an empty house and powers down non-essential appliances. It’s these intelligent, personalized routines that transform a collection of smart devices into a truly smart home.

    The SwitchBot Hub 3 feels like the most potent iteration of that “secret sauce” yet. It takes the individual brilliance of SwitchBot’s gadgets and, through enhanced sensory input and more tactile controls, truly deepens that crucial understanding between device, environment, and user. The best part? It plugs right into your smart home’s existing setup, communicating with your slew of IoT devices – even more efficiently if you’ve got a Hub 2 or Hub Mini and you’re looking to upgrade.
    Click Here to Buy Now: The post Your Smart Home Got a New CEO and It’s Called the SwitchBot Hub 3 first appeared on Yanko Design.
    #your #smart #home #got #new
    Your Smart Home Got a New CEO and It’s Called the SwitchBot Hub 3
    SwitchBot has a knack for crafting ingenious IoT devices, those little problem-solvers like robotic curtain openers and automated button pressers that add a touch of futuristic convenience. Yet, the true linchpin, the secret sauce that elevates their entire ecosystem, is undoubtedly their Hub. It’s the central nervous system that takes individual smart products and weaves them into a cohesive, intelligent tapestry, turning the abstract concept of a ‘smart home’ into a tangible, daily experience. This unification through the Hub is what brings us closer to that almost mythical dream: a home where technology works in concert, where devices understand each other’s capabilities and, critically, anticipate your needs. It’s about creating an environment that doesn’t just react to commands, but proactively adapts, making your living space more intuitive, responsive, and, ultimately, more attuned to you. The new Hub 3 aims to refine this very connection. Designer: SwitchBot Click Here to Buy Now: The predecessor, the Hub 2, already laid a strong foundation. It brought Matter support into the SwitchBot ecosystem, along with reliable infrared controls, making it a versatile little box. It understood the assignment: bridge the old with the new. The Hub 3 takes that solid base and builds upon it, addressing not just functionality but also the nuanced interactions that make a device truly intuitive and, dare I say, enjoyable to use daily. Matter support, the industry’s push for interoperability, remains a cornerstone. The Hub 3 acts as a Matter bridge, capable of bringing up to 30 SwitchBot devices into the Matter fold, allowing them to play nice with platforms like Apple Home. Furthermore, it can send up to 30 distinct commands to other Matter-certified products already integrated into your Apple Home setup, with Home Assistant support on the horizon. This makes it a powerful orchestrator. One of the most striking additions is the new rotary dial, something SwitchBot calls its “Dial Master” technology. Giving users an intuitive tactile control that feels very familiar, it makes the Hub 3 even more user-friendly. Imagine adjusting your thermostat not by tapping an arrow repeatedly, but by smoothly turning a dial for that exact ±1°C change. The same applies to volume control or any other granular adjustment. This tactile feedback offers a level of hyper-controlled interaction that screen taps often lack, feeling more connected and satisfying. Beyond physical interaction, the Hub 3 gets smarter senses. While the trusty thermo-hygro sensormakes a return for indoor temperature and humidity, it’s now joined by a built-in light sensor. This seemingly small addition unlocks a new layer of intuitive automation. Your home can now react to ambient brightness, perhaps cueing your SwitchBot Curtain 3 to draw open gently as the sun rises, or dimming lights as natural light fades. Aesthetically, SwitchBot made a subtle but impactful shift from the Hub 2’s white casing to a sleek black for the Hub 3. This change makes the integrated display stand out significantly, improving readability at a glance. And that display now does more heavy lifting. It still shows essential indoor temperature and humidity, but can also pull in local outdoor weather data, giving you a quick forecast without reaching for your phone. Pair it with a SwitchBot Meter Pro, and it’ll even show CO2 levels. The Hub 2 featured two handy customizable buttons. The Hub 3 doubles down, offering four such buttons. This means more of your favorite automation scenes, like “Movie Night,” “Good Morning,” and “Away Mode,” are just a single press away. This reduces friction, making your smart home react faster to your needs without diving into an app for every little thing. It’s these quality-of-life improvements that often make the biggest difference in daily use. Crucially, the Hub 3 retains everything that made its predecessor a strong contender. The infrared control capabilities are still robust, supporting over 100,000 IR codes for your legacy AV gear and air conditioners, now with a signal that’s reportedly 150% stronger than the Hub Mini. Its deep integration with the existing SwitchBot ecosystem means your Bots, Curtain movers, and vacuums will feel right at home, working in concert. Of course, you still have your choice of control methods. Beyond the new dial and physical buttons, there’s comprehensive app control for setting up complex automations and remote access. Voice control via the usual assistants like Alexa and Google Assistant is present and accounted for, ensuring hands-free operation whenever you need it. This flexibility means the Hub 3 adapts to your preferences, not the other way around. The true power, as always, lies in the DIY automation scenes. Imagine your AC, humidifier, and dehumidifier working together, orchestrated by the Hub 3 to maintain your perfect 23°C and 58% humidity. Or picture an energy-saving scene where the built-in motion sensor, coupled with geofencing, detects an empty house and powers down non-essential appliances. It’s these intelligent, personalized routines that transform a collection of smart devices into a truly smart home. The SwitchBot Hub 3 feels like the most potent iteration of that “secret sauce” yet. It takes the individual brilliance of SwitchBot’s gadgets and, through enhanced sensory input and more tactile controls, truly deepens that crucial understanding between device, environment, and user. The best part? It plugs right into your smart home’s existing setup, communicating with your slew of IoT devices – even more efficiently if you’ve got a Hub 2 or Hub Mini and you’re looking to upgrade. Click Here to Buy Now: The post Your Smart Home Got a New CEO and It’s Called the SwitchBot Hub 3 first appeared on Yanko Design. #your #smart #home #got #new
    WWW.YANKODESIGN.COM
    Your Smart Home Got a New CEO and It’s Called the SwitchBot Hub 3
    SwitchBot has a knack for crafting ingenious IoT devices, those little problem-solvers like robotic curtain openers and automated button pressers that add a touch of futuristic convenience. Yet, the true linchpin, the secret sauce that elevates their entire ecosystem, is undoubtedly their Hub. It’s the central nervous system that takes individual smart products and weaves them into a cohesive, intelligent tapestry, turning the abstract concept of a ‘smart home’ into a tangible, daily experience. This unification through the Hub is what brings us closer to that almost mythical dream: a home where technology works in concert, where devices understand each other’s capabilities and, critically, anticipate your needs. It’s about creating an environment that doesn’t just react to commands, but proactively adapts, making your living space more intuitive, responsive, and, ultimately, more attuned to you. The new Hub 3 aims to refine this very connection. Designer: SwitchBot Click Here to Buy Now: $119.99 The predecessor, the Hub 2, already laid a strong foundation. It brought Matter support into the SwitchBot ecosystem, along with reliable infrared controls, making it a versatile little box. It understood the assignment: bridge the old with the new. The Hub 3 takes that solid base and builds upon it, addressing not just functionality but also the nuanced interactions that make a device truly intuitive and, dare I say, enjoyable to use daily. Matter support, the industry’s push for interoperability, remains a cornerstone. The Hub 3 acts as a Matter bridge, capable of bringing up to 30 SwitchBot devices into the Matter fold, allowing them to play nice with platforms like Apple Home. Furthermore, it can send up to 30 distinct commands to other Matter-certified products already integrated into your Apple Home setup, with Home Assistant support on the horizon. This makes it a powerful orchestrator. One of the most striking additions is the new rotary dial, something SwitchBot calls its “Dial Master” technology. Giving users an intuitive tactile control that feels very familiar (think ovens, radios, car ACs), it makes the Hub 3 even more user-friendly. Imagine adjusting your thermostat not by tapping an arrow repeatedly, but by smoothly turning a dial for that exact ±1°C change. The same applies to volume control or any other granular adjustment. This tactile feedback offers a level of hyper-controlled interaction that screen taps often lack, feeling more connected and satisfying. Beyond physical interaction, the Hub 3 gets smarter senses. While the trusty thermo-hygro sensor (cleverly integrated into its cable) makes a return for indoor temperature and humidity, it’s now joined by a built-in light sensor. This seemingly small addition unlocks a new layer of intuitive automation. Your home can now react to ambient brightness, perhaps cueing your SwitchBot Curtain 3 to draw open gently as the sun rises, or dimming lights as natural light fades. Aesthetically, SwitchBot made a subtle but impactful shift from the Hub 2’s white casing to a sleek black for the Hub 3. This change makes the integrated display stand out significantly, improving readability at a glance. And that display now does more heavy lifting. It still shows essential indoor temperature and humidity, but can also pull in local outdoor weather data, giving you a quick forecast without reaching for your phone. Pair it with a SwitchBot Meter Pro, and it’ll even show CO2 levels. The Hub 2 featured two handy customizable buttons. The Hub 3 doubles down, offering four such buttons. This means more of your favorite automation scenes, like “Movie Night,” “Good Morning,” and “Away Mode,” are just a single press away. This reduces friction, making your smart home react faster to your needs without diving into an app for every little thing. It’s these quality-of-life improvements that often make the biggest difference in daily use. Crucially, the Hub 3 retains everything that made its predecessor a strong contender. The infrared control capabilities are still robust, supporting over 100,000 IR codes for your legacy AV gear and air conditioners, now with a signal that’s reportedly 150% stronger than the Hub Mini. Its deep integration with the existing SwitchBot ecosystem means your Bots, Curtain movers, and vacuums will feel right at home, working in concert. Of course, you still have your choice of control methods. Beyond the new dial and physical buttons, there’s comprehensive app control for setting up complex automations and remote access. Voice control via the usual assistants like Alexa and Google Assistant is present and accounted for, ensuring hands-free operation whenever you need it. This flexibility means the Hub 3 adapts to your preferences, not the other way around. The true power, as always, lies in the DIY automation scenes. Imagine your AC, humidifier, and dehumidifier working together, orchestrated by the Hub 3 to maintain your perfect 23°C and 58% humidity. Or picture an energy-saving scene where the built-in motion sensor, coupled with geofencing, detects an empty house and powers down non-essential appliances. It’s these intelligent, personalized routines that transform a collection of smart devices into a truly smart home. The SwitchBot Hub 3 feels like the most potent iteration of that “secret sauce” yet. It takes the individual brilliance of SwitchBot’s gadgets and, through enhanced sensory input and more tactile controls, truly deepens that crucial understanding between device, environment, and user. The best part? It plugs right into your smart home’s existing setup, communicating with your slew of IoT devices – even more efficiently if you’ve got a Hub 2 or Hub Mini and you’re looking to upgrade. Click Here to Buy Now: $119.99The post Your Smart Home Got a New CEO and It’s Called the SwitchBot Hub 3 first appeared on Yanko Design.
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  • Bond or Batman? Why the Galaxy S25 Edge is a phone for cool characters

    “I call it the James Bond phone,” Samsung’s Annika Bizon, vice president of mobile product and marketing in the U.K. and Ireland, told Digital Trends during a conversation about the new Galaxy S25 Edge shortly after its announcement. 
    “I call it the Bruce Wayne phone.” Samsung’s smartphone specialist product manager Kadesh Beckford said later in the same call.

    Recommended Videos

    Why did these names come up, and how do they relate to the new, slimline smartphone? It turns out, understanding why the comparisons were drawn is key to understanding the Galaxy S25 Edge itself, and Samsung’s daring plan with it. 
    A statement maker
    Andy Boxall / Digital Trends
    I really wanted to understand who Samsung has made the Galaxy S25 Edge — a 5.8mm, 163 gram flagship smartphone — for, and spoke at length about it with Bizon and Beckford during an online conversation soon after the phone’s announcement. 
    “Samsung has seen people want lightness, slimness, and to know they have the very best technology in their device,” Bizon explained. “The S25 Edge is for people who want to make a statement, and it blows my mind how we’ve managed to fit so much into such a small space. I call it the James Bond of phones. He would only have the coolest of phones.”
    While the comparison with a cool character makes sense, what she said next showed while Bond would be a great fit for the S25 Edge, the phone has been positioned and pitched quite differently to other Samsung mobile devices.
    “We’ve looked at the younger market,” Bizon said, “but we don’t know who else it will be for yet, and that’s exciting. We’ve done the research to find there’s demand, so we’ve got the foundations, but we’ve got to learn who’s buying it, what they’re using it for, and how they’re enjoying it.”
    A phone with presence
    Andy Boxall / Digital Trends
    The more we talked about the Galaxy S25 Edge, the more delightfully experimental it sounded. Not in terms of its technology, but how it fits into Samsung’s range of devices, and the people the company expects it to appeal to. It’s how Batman entered the conversation. 
    “I call it the Bruce Wayne phone,” Beckford laughed, “In Jet Black it’d match up with the Batmobile really well.” 
    Beckford continued to say what the phone means to him, and his own reference to a well-known character related more to the S25 Edge’s presence than its coolness. “It allows me to make a statement. You put an S25 Edge down on the table, and it means something.”
    Beckford gave some deep insight into how the Galaxy S25 Edge enters new territory for Samsung:
    “Our Galaxy S25 Ultra and Galaxy Z Fold 6 phones are called ‘Life Maximizers,” he said, “while the base Galaxy S25, S25 Plus, and FE phones are ‘Social Expressers. What’s happening is we’re seeing people who want a bit of both. They want to express themselves, but they also want the power and performance from a Life Maximizer phone brings. The S25 Edge is a device that fits into both these areas.” 
    Internal innovation
    Samsung
    It was becoming clear the S25 Edge is more than just a new entry into the S25 series, and understanding some of the engineering that went into making it sees it shift closer to the Z Fold series for innovation. Beckford talked about some of the challenges faced by the team making the phone:
    “The camera module was a challenge,” he said. “The 200-megapixel main sensor is quite thick, but we reduced it in size by 18% to fit. It means the phone is well balanced. In a confined space you usually lose performance from the processor if there’s no heat dissipation. We’ve used special cooling and a vapor chamber to ensure the phone runs at its highest performance without overheating. These are challenges that come from making a phone this slim, but we solved them.”Why doesn’t the S25 Edge have a telephoto camera? After all, the Galaxy S25 Plus has one. It goes back to the phone appealing to two usually separate groups of buyers. The main and wide-angle cameras are key on the Galaxy Z Flip 6, and the S25 Edge is as much a part of that family as it is the S Series. Beckford pointed out that although there are only two cameras, you still get a macro mode and a 2x optical quality zoom alongside them. 
    A new direction for Samsung
    The Galaxy S25 Edge has elements of the technical innovation we love from Samsung’s ongoing range of folding devices, blended with the mainstream appeal of its S series phones. What differentiates it is the incredible slim, lightweight body and design. Bizon ended our conversation by telling me how this has shaped her personal opinion of the S25 Edge.
    “I think it’s beautiful,” she said. “It’s a statement about you, I like that it’s a conversation starter, and I see it stepping more into fashion and style.” She added, “You have to be playful and quirky and do things differently to attract people.” I felt this likely best described what Samsung is hoping to achieve with the Galaxy S25 Edge. 
    Playful, quirky, interesting, cool, fashionable, and stylish. When was the last time all of these words could be used together to describe a single mobile device? It’s certainly not recently, and the fact we’re using them to talk about a new Samsung — a brand few would consider daring when it comes to design — smartphone is a particular surprise. 
    There was an air of excitement during my conversation with Bizon and Beckford. Like it was the start of something new and exciting, but also ever-so-slightly mysterious and experimental too. After playing it safe with the Galaxy S25 and Galaxy S25 Ultra, Samsung has let itself go wild with the Galaxy S25 Edge and in the best way possible it’s not entirely sure where it’s going to lead, which makes us like this incredibly slim phone even more.
    #bond #batman #why #galaxy #s25
    Bond or Batman? Why the Galaxy S25 Edge is a phone for cool characters
    “I call it the James Bond phone,” Samsung’s Annika Bizon, vice president of mobile product and marketing in the U.K. and Ireland, told Digital Trends during a conversation about the new Galaxy S25 Edge shortly after its announcement.  “I call it the Bruce Wayne phone.” Samsung’s smartphone specialist product manager Kadesh Beckford said later in the same call. Recommended Videos Why did these names come up, and how do they relate to the new, slimline smartphone? It turns out, understanding why the comparisons were drawn is key to understanding the Galaxy S25 Edge itself, and Samsung’s daring plan with it.  A statement maker Andy Boxall / Digital Trends I really wanted to understand who Samsung has made the Galaxy S25 Edge — a 5.8mm, 163 gram flagship smartphone — for, and spoke at length about it with Bizon and Beckford during an online conversation soon after the phone’s announcement.  “Samsung has seen people want lightness, slimness, and to know they have the very best technology in their device,” Bizon explained. “The S25 Edge is for people who want to make a statement, and it blows my mind how we’ve managed to fit so much into such a small space. I call it the James Bond of phones. He would only have the coolest of phones.” While the comparison with a cool character makes sense, what she said next showed while Bond would be a great fit for the S25 Edge, the phone has been positioned and pitched quite differently to other Samsung mobile devices. “We’ve looked at the younger market,” Bizon said, “but we don’t know who else it will be for yet, and that’s exciting. We’ve done the research to find there’s demand, so we’ve got the foundations, but we’ve got to learn who’s buying it, what they’re using it for, and how they’re enjoying it.” A phone with presence Andy Boxall / Digital Trends The more we talked about the Galaxy S25 Edge, the more delightfully experimental it sounded. Not in terms of its technology, but how it fits into Samsung’s range of devices, and the people the company expects it to appeal to. It’s how Batman entered the conversation.  “I call it the Bruce Wayne phone,” Beckford laughed, “In Jet Black it’d match up with the Batmobile really well.”  Beckford continued to say what the phone means to him, and his own reference to a well-known character related more to the S25 Edge’s presence than its coolness. “It allows me to make a statement. You put an S25 Edge down on the table, and it means something.” Beckford gave some deep insight into how the Galaxy S25 Edge enters new territory for Samsung: “Our Galaxy S25 Ultra and Galaxy Z Fold 6 phones are called ‘Life Maximizers,” he said, “while the base Galaxy S25, S25 Plus, and FE phones are ‘Social Expressers. What’s happening is we’re seeing people who want a bit of both. They want to express themselves, but they also want the power and performance from a Life Maximizer phone brings. The S25 Edge is a device that fits into both these areas.”  Internal innovation Samsung It was becoming clear the S25 Edge is more than just a new entry into the S25 series, and understanding some of the engineering that went into making it sees it shift closer to the Z Fold series for innovation. Beckford talked about some of the challenges faced by the team making the phone: “The camera module was a challenge,” he said. “The 200-megapixel main sensor is quite thick, but we reduced it in size by 18% to fit. It means the phone is well balanced. In a confined space you usually lose performance from the processor if there’s no heat dissipation. We’ve used special cooling and a vapor chamber to ensure the phone runs at its highest performance without overheating. These are challenges that come from making a phone this slim, but we solved them.”Why doesn’t the S25 Edge have a telephoto camera? After all, the Galaxy S25 Plus has one. It goes back to the phone appealing to two usually separate groups of buyers. The main and wide-angle cameras are key on the Galaxy Z Flip 6, and the S25 Edge is as much a part of that family as it is the S Series. Beckford pointed out that although there are only two cameras, you still get a macro mode and a 2x optical quality zoom alongside them.  A new direction for Samsung The Galaxy S25 Edge has elements of the technical innovation we love from Samsung’s ongoing range of folding devices, blended with the mainstream appeal of its S series phones. What differentiates it is the incredible slim, lightweight body and design. Bizon ended our conversation by telling me how this has shaped her personal opinion of the S25 Edge. “I think it’s beautiful,” she said. “It’s a statement about you, I like that it’s a conversation starter, and I see it stepping more into fashion and style.” She added, “You have to be playful and quirky and do things differently to attract people.” I felt this likely best described what Samsung is hoping to achieve with the Galaxy S25 Edge.  Playful, quirky, interesting, cool, fashionable, and stylish. When was the last time all of these words could be used together to describe a single mobile device? It’s certainly not recently, and the fact we’re using them to talk about a new Samsung — a brand few would consider daring when it comes to design — smartphone is a particular surprise.  There was an air of excitement during my conversation with Bizon and Beckford. Like it was the start of something new and exciting, but also ever-so-slightly mysterious and experimental too. After playing it safe with the Galaxy S25 and Galaxy S25 Ultra, Samsung has let itself go wild with the Galaxy S25 Edge and in the best way possible it’s not entirely sure where it’s going to lead, which makes us like this incredibly slim phone even more. #bond #batman #why #galaxy #s25
    WWW.DIGITALTRENDS.COM
    Bond or Batman? Why the Galaxy S25 Edge is a phone for cool characters
    “I call it the James Bond phone,” Samsung’s Annika Bizon, vice president of mobile product and marketing in the U.K. and Ireland, told Digital Trends during a conversation about the new Galaxy S25 Edge shortly after its announcement.  “I call it the Bruce Wayne phone.” Samsung’s smartphone specialist product manager Kadesh Beckford said later in the same call. Recommended Videos Why did these names come up, and how do they relate to the new, slimline smartphone? It turns out, understanding why the comparisons were drawn is key to understanding the Galaxy S25 Edge itself, and Samsung’s daring plan with it.  A statement maker Andy Boxall / Digital Trends I really wanted to understand who Samsung has made the Galaxy S25 Edge — a 5.8mm, 163 gram flagship smartphone — for, and spoke at length about it with Bizon and Beckford during an online conversation soon after the phone’s announcement.  “Samsung has seen people want lightness, slimness, and to know they have the very best technology in their device,” Bizon explained. “The S25 Edge is for people who want to make a statement, and it blows my mind how we’ve managed to fit so much into such a small space. I call it the James Bond of phones. He would only have the coolest of phones.” While the comparison with a cool character makes sense, what she said next showed while Bond would be a great fit for the S25 Edge, the phone has been positioned and pitched quite differently to other Samsung mobile devices. “We’ve looked at the younger market,” Bizon said, “but we don’t know who else it will be for yet, and that’s exciting. We’ve done the research to find there’s demand, so we’ve got the foundations, but we’ve got to learn who’s buying it, what they’re using it for, and how they’re enjoying it.” A phone with presence Andy Boxall / Digital Trends The more we talked about the Galaxy S25 Edge, the more delightfully experimental it sounded. Not in terms of its technology, but how it fits into Samsung’s range of devices, and the people the company expects it to appeal to. It’s how Batman entered the conversation.  “I call it the Bruce Wayne phone,” Beckford laughed, “In Jet Black it’d match up with the Batmobile really well.”  Beckford continued to say what the phone means to him, and his own reference to a well-known character related more to the S25 Edge’s presence than its coolness. “It allows me to make a statement. You put an S25 Edge down on the table, and it means something.” Beckford gave some deep insight into how the Galaxy S25 Edge enters new territory for Samsung: “Our Galaxy S25 Ultra and Galaxy Z Fold 6 phones are called ‘Life Maximizers,” he said, “while the base Galaxy S25, S25 Plus, and FE phones are ‘Social Expressers. What’s happening is we’re seeing people who want a bit of both. They want to express themselves, but they also want the power and performance from a Life Maximizer phone brings. The S25 Edge is a device that fits into both these areas.”  Internal innovation Samsung It was becoming clear the S25 Edge is more than just a new entry into the S25 series, and understanding some of the engineering that went into making it sees it shift closer to the Z Fold series for innovation. Beckford talked about some of the challenges faced by the team making the phone: “The camera module was a challenge,” he said. “The 200-megapixel main sensor is quite thick, but we reduced it in size by 18% to fit. It means the phone is well balanced. In a confined space you usually lose performance from the processor if there’s no heat dissipation. We’ve used special cooling and a vapor chamber to ensure the phone runs at its highest performance without overheating. These are challenges that come from making a phone this slim, but we solved them.”Why doesn’t the S25 Edge have a telephoto camera? After all, the Galaxy S25 Plus has one. It goes back to the phone appealing to two usually separate groups of buyers. The main and wide-angle cameras are key on the Galaxy Z Flip 6, and the S25 Edge is as much a part of that family as it is the S Series. Beckford pointed out that although there are only two cameras, you still get a macro mode and a 2x optical quality zoom alongside them.  A new direction for Samsung The Galaxy S25 Edge has elements of the technical innovation we love from Samsung’s ongoing range of folding devices, blended with the mainstream appeal of its S series phones. What differentiates it is the incredible slim, lightweight body and design. Bizon ended our conversation by telling me how this has shaped her personal opinion of the S25 Edge. “I think it’s beautiful,” she said. “It’s a statement about you, I like that it’s a conversation starter, and I see it stepping more into fashion and style.” She added, “You have to be playful and quirky and do things differently to attract people.” I felt this likely best described what Samsung is hoping to achieve with the Galaxy S25 Edge.  Playful, quirky, interesting, cool, fashionable, and stylish. When was the last time all of these words could be used together to describe a single mobile device? It’s certainly not recently, and the fact we’re using them to talk about a new Samsung — a brand few would consider daring when it comes to design — smartphone is a particular surprise.  There was an air of excitement during my conversation with Bizon and Beckford. Like it was the start of something new and exciting, but also ever-so-slightly mysterious and experimental too. After playing it safe with the Galaxy S25 and Galaxy S25 Ultra, Samsung has let itself go wild with the Galaxy S25 Edge and in the best way possible it’s not entirely sure where it’s going to lead, which makes us like this incredibly slim phone even more.
    0 Комментарии 0 Поделились
  • #333;">Why one obscure app could help crumble Meta’s empire
    If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer.
    In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe.
    MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency.
    The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short.
    I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint.
    Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed.
    But the FTC has spent the past three weeks laying out its logic.
    Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market.
    The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family.
    While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market.
    If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe.
    Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests.
    Users can look up and find people they know in real life.
    And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service.
    It used Instagram chief Adam Mosseri’s testimony to most clearly make this point.
    In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends.
    The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram.
    While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there.
    And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it.
    Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point.
    Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated.
    The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche.
    In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic.
    In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online.
    To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users.
    Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller.
    “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said.
    “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms.
    Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other.
    But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there.
    The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified.
    And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities.
    When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing.
    But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms.
    Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing.
    It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations.
    It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level.
    That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes.
    They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way.
    Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform.
    Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said.
    “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said.
    Companies can “sometimes make mistakes.
    They misjudge who their users are.”There are real ramifications for internet users here.
    Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead.
    But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist.
    The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic.
    ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says.
    “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder.
    In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention.
    But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space.
    In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment.
    And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok.
    But the FTC says it’s still significant enough to monopolize.
    It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v.
    Microsoft.
    In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law.
    “You can have a process of change that ultimately renders the market segment unimportant,” he says.
    “And the hard task of analysis for the judge is to say, has it already happened?”See More:
    #666;">المصدر: https://www.theverge.com/antitrust/665308/meta-ftc-antitrust-trial-market-definition-tiktok-mewe-snap" style="color: #0066cc; text-decoration: none;">www.theverge.com
    #0066cc;">#why #one #obscure #app #could #help #crumble #metas #empire #the #question #who #biggest #rival #were #family #feud #survey #tiktok #would #likely #winning #answerin #federal #trade #commissions #antitrust #case #against #facebook #and #instagram #owner #governments #response #probably #wouldnt #even #make #top #small #blockchainbased #platform #called #mewemewe #looks #fair #amount #like #first #glance #except #that #you #account #using #frequency #blockchain #which #company #explains #decentralized #protocol #lets #move #your #social #connections #other #mostly #hypothetical #this #point #apps #support #frequencythe #says #million #users #have #joined #but #when #mewe #log #scroll #through #autopopulated #feed #think #are #these #people #search #for #few #verge #colleagues #figuring #anyone #has #tried #might #them #come #shorti #try #some #public #figures #tim #cook #jeff #bezos #mark #zuckerberg #there #accounts #with #names #seems #unlikely #theyre #ones #mindthe 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    Why one obscure app could help crumble Meta’s empire
    If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer. In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe. MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency. The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short. I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint. Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed. But the FTC has spent the past three weeks laying out its logic. Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market. The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family. While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market. If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe. Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests. Users can look up and find people they know in real life. And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service. It used Instagram chief Adam Mosseri’s testimony to most clearly make this point. In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends. The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram. While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there. And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it. Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point. Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated. The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche. In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic. In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online. To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users. Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller. “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said. “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms. Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other. But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there. The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified. And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities. When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing. But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms. Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing. It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations. It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level. That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes. They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way. Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform. Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said. “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said. Companies can “sometimes make mistakes. They misjudge who their users are.”There are real ramifications for internet users here. Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead. But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist. The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic. ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says. “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder. In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention. But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space. In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment. And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok. But the FTC says it’s still significant enough to monopolize. It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v. Microsoft. In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law. “You can have a process of change that ultimately renders the market segment unimportant,” he says. “And the hard task of analysis for the judge is to say, has it already happened?”See More:
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    Why one obscure app could help crumble Meta’s empire
    If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer. In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe. MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency. The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short. I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint. Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed. But the FTC has spent the past three weeks laying out its logic. Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market. The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family. While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market. If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe. Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests. Users can look up and find people they know in real life. And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service. It used Instagram chief Adam Mosseri’s testimony to most clearly make this point. In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends. The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram. While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there. And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it. Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point. Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated. The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche. In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic. In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online. To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users. Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller. “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said. “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms. Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other. But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there. The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified. And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities. When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing. But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms. Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing. It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations. It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level. That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes. They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way. Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform. Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said. “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said. Companies can “sometimes make mistakes. They misjudge who their users are.”There are real ramifications for internet users here. Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead. But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist. The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic. ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says. “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder. In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention. But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space. In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment. And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok. But the FTC says it’s still significant enough to monopolize. It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v. Microsoft. In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law. “You can have a process of change that ultimately renders the market segment unimportant,” he says. “And the hard task of analysis for the judge is to say, has it already happened?”See More:
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