NookNinja Member Jan 15, 2025 504 tokyo Switch 2 is hype. hype season is here. God knows that I am more hyped about this than anyone. But there is one section of the hardware I feel they really fucked up The damn Joycon trofts on sides of the tablet are colored. WHY Should have been like this man, i swear to god. what the hell were they thinking? I buy all the joycon colors. What are they going to do? make a green joycon with blue and red inside?! WHAT THE FUCK. my OCD is not ready for this.. I legit might not buy more joycon because of this.  Wrexis Member Nov 4, 2017 29,759 NookNinja said: Should have been like this man, i swear to god. what the hell were they thinking? Click to expand... Click to shrink... "The blue one goes in the blue slot, the red one goes in the red slot." I can see why they did it.  OhhEldenRing Member Aug 14, 2024 2,964 Maybe they'll have a plain grey Switch2 at some point like the OG and absent the joy con. I suspect those internal colours are specific to the joy cons they are packaged with. Still doesn't solve your problem lol  PapaJustify Member Nov 3, 2017 1,325 Germany What if they are not selling new colors seperately anymore but only in a Switch 2 bundle with the matching color on the device? Or they do sell seperately but you have to live with matching a green Joy-Con insert with a blue port on your Switch 2.  Aleh Member Oct 27, 2017 20,211 It's silly but annoying yeah. At least it won't be a real issue since you can't see the mismatch when they're attached   Liam Allen-Miller Member Nov 2, 2017 8,037 Shibuya NookNinja said: [...] I buy all the joycon colors. What are they going to do? make a green joycon with blue and red inside?! WHAT THE FUCK. my OCD is not ready for this.. I legit might not buy more joycon because of this. Click to expand... Click to shrink... Well, I don't want to tell you what to do with your money, but maybe not having to buy every color Joy-Con isn't such a bad thing! :P Real talk I have to imagine future units will have different color schemes. When I was looking at the demo unit at my local Bic Camera I was thinking the same thing, that it was an odd choice.  Pentagon Member Mar 14, 2025 73 Much like themes, you're going to get two colours the whole generation and you're going to like it, dammit!   Dukie85 Chicken Chaser Member Oct 25, 2017 3,165 NookNinja said: Switch 2 is hype. hype season is here. God knows that I am more hyped about this than anyone. But there is one section of the hardware I feel they really fucked up The damn Joycon trofts on sides of the tablet are colored. WHY Should have been like this man, i swear to god. what the hell were they thinking? I buy all the joycon colors. Click to expand... Click to shrink... Peer, is that you?   SixelAlexiS Member Oct 27, 2017 9,267 Italy NookNinja said: Switch 2 is hype. hype season is here. God knows that I am more hyped about this than anyone. But there is one section of the hardware I feel they really fucked up The damn Joycon trofts on sides of the tablet are colored. WHY Should have been like this man, i swear to god. what the hell were they thinking? I buy all the joycon colors. What are they going to do? make a green joycon with blue and red inside?! WHAT THE FUCK. my OCD is not ready for this.. I legit might not buy more joycon because of this. Click to expand... Click to shrink... I'm more annoyed by the first image not working :P   Shahadan Member Oct 27, 2017 5,620 Bluer and Redder edition Or they will color the black part and leave the blue and red for maximum ugliness. Or better yet they change the inner colors but release a switch 2 model with matching trofts, each time. You'll have to buy them all  KaladinSB Member Oct 27, 2017 844 They have the PLUS and MINUS indicator so the inner plastic doesn't have to color match. You'd only have to push through the agony for a few seconds when you see the green joycon going in or out of the blue slot or train yourself to do it blindfolded.   OP OP NookNinja Member Jan 15, 2025 504 tokyo i hate that there is color on the inside of the grooves. infuriating. It will bother me every time I put something that doesnt match it on there. WHY   OP OP NookNinja Member Jan 15, 2025 504 tokyo Liam Allen-Miller said: Well, I don't want to tell you what to do with your money, but maybe not having to buy every color Joy-Con isn't such a bad thing! :P Real talk I have to imagine future units will have different color schemes. When I was looking at the demo unit at my local Bic Camera I was thinking the same thing, that it was an odd choice. Click to expand... Click to shrink... but what if they make green ones? or red? I'll need purple ones and Yellow.. Real talk? What if they do a dpad one. PLEASE GOD.  Delaney Member Oct 25, 2017 3,947 Maybe the joycons this time around do something like the Chroma Dualsenses while keeping the blue-orange inside.   OP OP NookNinja Member Jan 15, 2025 504 tokyo Delaney said: Maybe the joycons this time around do something like the Chroma Dualsenses while keeping the blue-orange inside. Click to expand... Click to shrink... So every joycon 2 has to have some element of blue and red? so lame   Duffking Member Oct 27, 2017 6,799 They'll make pure blue/red ones and sell them to you for extra in 6 months.   Killyoh Member Oct 28, 2017 1,809 Paris, France   Windrunner Sly Member Oct 25, 2017 7,836 Calm down, it's not that serious.  

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.There’s no shortage of wireless earbuds out there, but if you’re after strong noise cancellation, bass-heavy sound, full iOS compatibility, and a fit that won’t budge during a workout, you should consider the Beats Fit Pro, and this open-box deal on StackSocial drops the price to $99.99 from the usual $199.99. The sale includes all four color options—white, black, gray, and purple.The “open box” tag just means they’ve likely been handled but not used, and they’ve been inspected to make sure they’re still in new condition. They’re rated IPX4 for water resistance, so sweat and light rain aren’t a problem, though the case itself isn’t protected and doesn’t support wireless charging. Battery life is around six hours with ANC on and another 18 to 23 hours from the case, depending on how you use them.Sound-wise, these lean hard into bass, which some folks will love and others might find a bit much. The low end hits especially well at high volumes without distortion, which makes them great for hip-hop, pop or EDM, notes this PCMag review. The downside is that there’s no customizable EQ, so if you’re not into that sculpted sound, you can’t do much about it. The noise cancellation holds up pretty well for things like plane rumbles and low-frequency distractions, but don’t expect total silence in a noisy café (higher-pitched noises still leak through). There’s also a decent Transparency Mode that lets in just enough outside sound for you to cross the street or chat with someone without pulling out an earbud. Android users do get access to most core features through the Beats app, but some perks like automatic switching, hands-free Siri, and Spatial Audio are still iOS-only. Getting all that for half off isn't a bad deal.

Nintendo has predicted it will sell 15 million Switch 2s in its current financial year. Analysts think the number is conservative; Nintendo says the price of the Switch 2 is what’s holding back that estimate. But what does that mean, really? Is it a reasonable target? If Nintendo hits it, does that guarantee the Switch 2 will be a massive hit? If a console sells out at launch, what does that tell us? Is there still a chance of a Wii U-style flop?It’s impossible to know for sure, but a look at all of Nintendo’s past console launches can provide some clues. I’ve dug deep into past Nintendo sales figures to determine which Nintendo consoles enjoyed the best launches. To get a more reliable picture than that initial, almost inevitable sellout, I’ve defined the launch as the console’s first year (or rather, first four financial quarters) on the market.Note that Nintendo only started reporting quarterly sales for its systems in the mid-2000s, and the earliest data is annual at best and hard to come by, so some of these numbers are approximate. Note, too, that older systems had staggered launches across the three major markets (Japan, North America, and Europe), sometimes over several years, slowing down their potential sales.Still, there are some surprising results here that put Nintendo’s 15 million forecast for Switch 2 in context. Selling that many units would definitely not be bad news — but it doesn’t indicate a slam-dunk, either.Image: James Bareham/Polygon1. Game Boy AdvanceFirst four quarters: approx. 18.1 millionLifetime: 81.51 million (5th overall)Release: March-June 20012. 3DSFirst four quarters: 15.03 millionLifetime: 75.94 million (6th)Release: February-March 2011There’s a clear pattern to Nintendo’s two fastest sellers; they were successors to massive hits (the Game Boy and DS) in the handheld market, where Nintendo enjoyed total dominance. Nintendo was so bullish about Game Boy Advance, following the decade-long reign of the Game Boy format, that it forecast an astonishing 24 million sales in its first year, while 3DS followed Nintendo’s biggest seller ever. Both sold well, but neither quite lived up to their forebears.Photo: Nintendo3. SwitchFirst four quarters: 14.86 millionLifetime: 152.12 million (2nd, for now)Release: March 20174. WiiFirst four quarters: 13.17 millionLifetime: 101.63 million (4th)Release: November-December 2006The Switch and the Wii are the only Nintendo consoles with sales over 10 million in the first year and over 100 million in their lifetimes. Quarter for quarter, they both sold incredibly consistently over time. This is surely what Nintendo would like all its hardware launches to look like, and what it’s hoping for with the Switch 2.5. DSFirst four quarters: 8.83 millionLifetime: 154.02m (1st, for now)Release: November 2004-March 2005It’s a surprise DS didn’t launch more strongly, considering the runaway early sales of its handheld predecessor, Game Boy Advance. But its launch games weren’t the best and it took a while for the console’s strange design to find its eventual massive casual audience. In its fifth quarter — holiday 2005 — it suddenly took off.Shigeru Miyamoto proudly regards his purplest child, the GameCube. Photo: Lucy Nicholson/AFP via Getty Images6. GameCubeFirst four quarters: approx. 6.7 millionLifetime: 21.74 million (10th)Release: Sep 2001-May 20027. Nintendo 64First four quarters: 5.80 millionLifetime: 32.93 million (9th)Release: June 1996-March 1997The two Nintendo home consoles made during PlayStation’s ascendency enjoyed reasonably strong launches but petered out due to a lack of software support. GameCube sold 30% of its lifetime total in its first year on sale — an unfortunate achievement that beats even Wii U’s dismal ratio.Photo: James Bareham/Polygon8. Game BoyFirst four quarters: 3.93 millionLifetime: 118.69 million (3rd)Release: April 1989-September 1990The legend of Game Boy is that it was an instant smash, thanks to the high-stakes acquisition of Tetris. But while its launch was healthy for the time, it didn’t begin to indicate what Nintendo’s defining handheld would achieve — sales in the first year (before it reached Europe) were just 3% of what it would go on to sell across Game Boy and Game Boy Color.9. Wii UFirst four quarters: 3.91 millionLifetime: 13.56 million (11th)Release: November-December 2012Nintendo’s most recent (but not its worst) flop actually started quite strongly, shifting over 3 million units in its first quarter — but then suffered a catastrophic drop-off, selling less than 900,000 worldwide during the rest of its first year on sale. Looking past the initial holiday sell-out, the signs of the disaster to come were clear.Nintendo paid tribute to its two trailblazing home systems with the NES and SNES Classic mini-consoles. Image: Shai Ben-Dor/Vox MediaFirst four quarters: approx. 2.9 million (mostly Japan)Lifetime: 49.1 million (8th)Release: November 1990-June 1992 Launch sales: 2.5 million by end of 1984 (Japan only)Lifetime: 61.91 million (7th)Release: July 1983 to 1987 and laterBoth Nintendo’s early home consoles launched strongly in Japan but took a long time to take off in the West. The NES didn’t fully launch in the U.S. and Europe until 1986, amid caution after the 1980s video game crash, while the SNES was beaten to market in the West by the Sega Genesis and suffered as a result. 12. Virtual BoyLaunch and lifetime sales: 770,000Release: July-August 1995You can’t get a worse launch than being discontinued within a year of going on sale!—What does this mean for Switch 2’s launch?If Nintendo meets or exceeds its target of 15 million Switch 2s sold in its first financial year, it will rank among the top Nintendo console launches ever. A Wii U-style flop looks very unlikely, unless sales drop off sharply after its first few months.But the most telling comparisons here are Nintendo’s top two launches: Game Boy Advance and 3DS. Like Switch 2, they were both conservative, easy-to-understand sequels to huge sellers in a market sector Nintendo had total control of. And while both reached respectable lifetime totals, they got nowhere near the lifetime sales of their more innovative predecessors.Could this be Switch 2’s fate? Judging by Nintendo’s launch history, it’s possible — maybe even likely.See More:

Connections: Sports Edition is a new version of the popular New York Times word game that seeks to test the knowledge of sports fans. Like the original Connections, the game is all about finding the "common threads between words." And just like Wordle, Connections resets after midnight and each new set of words gets trickier and trickier—so we've served up some hints and tips to get you over the hurdle.If you just want to be told today's puzzle, you can jump to the end of this article for the latest Connections solution. But if you'd rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.What is Connections Sports Edition?The NYT's latest daily word game has launched in association with The Athletic, the New York Times property that provides the publication's sports coverage. Connections can be played on both web browsers and mobile devices and require players to group four words that share something in common.Each puzzle features 16 words and each grouping of words is split into four categories. These sets could comprise of anything from book titles, software, country names, etc. Even though multiple words will seem like they fit together, there's only one correct answer.If a player gets all four words in a set correct, those words are removed from the board. Guess wrong and it counts as a mistake—players get up to four mistakes until the game ends.Players can also rearrange and shuffle the board to make spotting connections easier. Additionally, each group is color-coded with yellow being the easiest, followed by green, blue, and purple. Like Wordle, you can share the results with your friends on social media. Mashable Top Stories Stay connected with the hottest stories of the day and the latest entertainment news. Sign up for Mashable's Top Stories newsletter By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up! Here's a hint for today's Connections Sports Edition categoriesWant a hint about the categories without being told the categories? Then give these a try:Yellow: Performed in a gymGreen: To put in great effortBlue: Found in a catcher's mitt Purple: They share the first word in popular terms Featured Video For You Connections: How to play and how to win Here are today's Connections Sports Edition categoriesNeed a little extra help? Today's connections fall into the following categories:Yellow: Exercises, in singular formGreen: Work hardBlue: Materials in a baseballPurple: Grand ___Looking for Wordle today? Here's the answer to today's Wordle.Ready for the answers? This is your last chance to turn back and solve today's puzzle before we reveal the solutions.Drumroll, please!The solution to today's Connections Sports Edition #250 is...What is the answer to Connections Sports Edition todayExercises, in singular form - CRUNCH, PLANK, SITUP, SQUATWork hard - GRIND, LABOR, STRAIN, TOILMaterials in a baseball - CORK, LEATHER, RUBBER, TOILGrand ___ - CANYON, PRIX, SLAM, STANDDon't feel down if you didn't manage to guess it this time. There will be new Connections for you to stretch your brain with tomorrow, and we'll be back again to guide you with more helpful hints.Are you also playing NYT Strands? See hints and answers for today's Strands.If you're looking for more puzzles, Mashable's got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.Not the day you're after? Here's the solution to yesterday's Connections. Topics Connections

One of the many beautiful things about the indie gaming scene is that there's always something to check out. So if you don't fancy playing Elden Ring: Nightreign this weekend, there are plenty of other new options. To help you keep up with what's going on in the space, here's our weekly indie game roundup. As a heads up, we won't be publishing an edition of this roundup next week. Not because there won't be enough games to highlight. Quite the opposite: Summer Game Fest kicks off on Friday June 6. There will be literally hundreds of game announcements and updates. There's also the small matter of the Nintendo Switch 2's arrival in a matter of days. You can check out what to expect from SGF and find out how to watch the various showcases in our preview. We'll be bringing you news on titles of all shapes and sizes from Summer Game Fest Live, Xbox Games Showcase and other events. We'll also be on the ground in Los Angeles to go hands on with many of the newly announced games. Keep up with our coverage here on Engadget throughout SGF.  In the meantime, there are a host of new games to savor, as well as peeks at what's coming your way in the coming weeks and months. Let's get to it. Thinky Direct This showcase from Thinky Games was jam packed with captivating puzzle and mystery games. Two in particular caught my eye. The first is a very intriguing first-person archery puzzler. In He Who Watches, you'll walk on walls, rotate rooms and use a bow and arrow to solve puzzles. It reminds me of the shrines in The Legend of Zelda: Breath of the Wild and Tears of the Kingdom. A demo is out now on Steam and the full game should arrive this fall. The other game that really stood out to me was Echo Weaver, a so-called "Metroidbraina." Unlike in many Metroidvanias, where you need to find power ups or new abilities to progress, here you'll move forward by acquiring knowledge, including figuring out your character's special abilities.  There aren't any procedurally generated elements here. As with the likes of Outer Wilds, each run is time-based. You can find ways to extend the limit or sacrifice some time to pass through a barrier. Echo Weaver is coming to Steam and Xbox (including Game Pass). There was lots of other interesting stuff in the first-ever Thinky Direct. I really enjoy the chill train puzzler Railbound and it was neat to find out that there's a level editor available in beta. Kiko's Apple Adventure is an adorable-looking block-pushing game in which the aim is to nudge apples onto rafts. It just arrived on Steam. The Button Effect features a museum with a lot of buttons, each with a purpose for you to find out. It seems like a certain Taskmaster task taken to new extremes. The first public demo just hit Steam. Nonolith is another compelling game that was featured in the showcase. In this puzzle platformer, you can copy and paste blocks to create openings, bridges and staircases. At first glance, it reminds me a little of Animal Well. Monolith is coming to Steam in 2026. New releases One thing definitely worth getting excited about this week if you own a particular yellow console with a crank owner is the start of Playdate Season Two. Every Thursday throughout the six-week season (which costs $39), two new games arrive on Panic's diminutive device.  The first batch includes the charming-looking Dig! Dig! Dino! and Fulcrum Defender. The latter of those is from FTL: Faster Than Light and Into the Breach studio Subset Games, whose co-founder Jay Ma went through hell to make Fulcrum Defender. One of the titles included in the season, Blippo+, is a full-motion video game. It will have weekly episodic updates for 12 weeks, extending far beyond the rest of the Season Two window. The first episode is out now. Trails is a lovely puzzle game that just landed on Steam. You'll guide sandships to their destination by drawing a path for them. You can't take a ship through the same square twice, and you'll need to make sure they don't crash into each other. There are obstacles, of course, and you'll sometimes have to collect and deliver cargo. I've enjoyed my time with Trails so far. Developer PurpleSloth gradually teaches you how to play through trial and error, and it adds new hazards and mechanics at a nice pace, though the puzzles do become quite tricky. You may have spent many pleasant hours cleaning grime off of various objects and iconic landmarks in PowerWash Simulator (which is set to get a sequel later this year). It's time to flip the script a bit in Spray Paint Simulator, from North Star Video Games and publisher Whitethorn Games. The concept is pretty similar, in that you'll complete jobs for clients by painting certain items or environments. There are no time limits here and a feature that lets you mask an area to ensure you get clean lines is a nice touch. If marking your territory on public or private property with sick, definitely-not-ugly tags is more your thing, there's a free spray mode that you can play alone or with a friend in co-op. Spray Paint Simulator is out now on Steam, PS4, PS5, Xbox One and Xbox Series X/S. It's on Game Pass too. The game is also coming to Nintendo Switch on June 19. Eternal Evil debuted on Steam back in 2022, and two and a half years later, the survival horror game has made the jump to PS5 and Xbox Series X/S. It has mostly positive reviews on Steam and seems very much in the vein of the Resident Evil series (it even has a dual narrative with two characters to play). You'll take on vampires that get stronger as they feed in this game from solo developer Honor Games. How could I not include a game with a name like Trash Goblin? This is a cozy shopkeeping title from Spilt Milk Studios that just came out of early access on Steam. You'll unearth, restore and upcycle trinkets to sell to customers so you can upgrade your shop. It seems one you might chill out with. Elsewhere, To a T, a game we mentioned last week, is out now on Xbox Series X/S, Game Pass, PS5, Steam and the Epic Games Store. Cowboy-themed life sim Cowboy Country just landed on Steam, PlayStation, Xbox and Nintendo Switch as well. Upcoming I've had my eye on Kingmakers for a while. It's a completely bananas-looking blend of third-person shooting and strategy game from Redemption Road in which you travel back in time to a medieval war, bringing modern weapons and vehicles with you. Publisher tinyBuild revealed during a showcase this week that Kingmakers will debut in early access on Steam on October 8. Really looking forward to that one. Beyond the Board is a moody-looking adventure that takes a rook... well, beyond a chess board. It takes inspiration from puzzle games like Limbo and Monument Valley, so it shouldn't be too much of a surprise that the story is told through visual storytelling and soundscapes rather than dialogue. This game from Fragile Shapes Studio doesn't yet have a release window, but you can check out a demo on Steam now. An extended demo for a fast-paced, melee-focused dungeon runner called Bloodthief dropped this week. It looks like a lo-fi, medieval spin on Ghostrunner (a series I enjoy but am quite bad at) but with vampires. So yes, I will be digging into this when I have a chance. The original demo is said to have 20 or so hours of gameplay and there's even more in the extended version, which will be featured in Steam Next Fest. Bloodthief, from developer Blargis, is slated to arrive later this year. I'm going to close this edition out with a game you'll probably never be able to play. Developer Kenney says that, a few years back, they helped a young Star Wars fan make a game based on The Mandalorian after a Make-a-Wish connected the pair. It's a heartwarming story, and the game looks quite charming based on the clip that Kenney shared on BlueSky. However, for legal reasons, it'll likely stay under lock and key, sadly.This article originally appeared on Engadget at https://www.engadget.com/gaming/playdate-season-two-spray-paint-simulator-and-other-new-indie-games-worth-checking-out-110035699.html?src=rss

Dyson has a death grip on the fancy vacuum market, and it’s for good reason. The company overengineers their floor-cleaning products in such a way that makes them way more exciting than a vacuum should be. It also makes them pricy. Right now, Walmart has very deep discounts on a ton of popular Dyson vacuums, some of which are down as low as $199. Many of these are the cheapest I’ve seen out there right now by a long shot, so grab the one you want before the deal ends or they sell out and keep your home grime-free. Dyson Big Ball Turbinehead Canister Vacuum | Yellow/Iron — $199 (was $349) The canister-style design adds flexibility. Dyson Battery-powered vacuums are great until they aren’t. I prefer a wired model like this canister-style cleaner for several reasons. First, you never have to worry about running out of juice before the job is done. Second, in my experience, they just provide more consistent suction power than their more portable counterparts. This canister vac has a long hose and a full-featured rotating brush head to give you all the cleaning power you’ll need for cleaning any surface. The interchangeable heads make easy work of all kinds of cleaning, even above the curtains where that spider has been chilling for the last two weeks. More deals on new Dyson vacuums Dyson V7 Advanced Cordless Vacuum Cleaner | Silver $229 (was $399) Dyson V8 Extra Cordless Vacuum Cleaner | Purple $299 (was $449) Dyson V12 Detect Slim Cordless Vacuum Cleaner | Nickel $479 (was $649) Dyson V8 Cordless Vacuum | Silver | New $389 (was $469) Dyson V15 Detect Vacuum | Nickel | New $644 (was $749) Dyson Ball Animal 3 Extra Upright Vacuum | Copper | New $399 (was $499) Restored Premium Dyson Ball Animal 3 Upright Vacuum | Nickel/Silver (Refurbished) — $199 (was $349) Dyson has one of the most rigorous refurbishing programs in the game. Dyson Some people aren’t keen on refurbished products, but Dyson does it right. These models have been totally checked over and brought back to like-new condition. You get a warranty and all the performance of a brand-new machine at a fraction of the cost. This is a version of the vacuum I have been using in my home for several years. My dog’s hair is brutal on vacuums, and the Animal Ball’s burly suction power and unstoppable revolving brushes make quick work of it. It’s a great option for both carpets and hardwood floors. Plus, it comes with all the extra accessories for reaching tough spaces, such as under the couch. Have you vacuumed under your couch recently? I didn’t think so. More deals on refurbished Dyson vacuums

Pentagram partners Jody Hudson-Powell and Luke Powell have created a dynamic equine identity for AI video company TwelveLabs. Based between San Francisco and Seoul, TwelveLabs describes itself as “the world’s most powerful video intelligence platform.” Unlike generative video tools which help users create videos from scratch, TwelveLabs uses AI analysis to help people understand their existing videos at a very granular level, which makes them more searchable. Co-founder and CEO Jae Lee explains that communicating this difference – between video generation and video understanding – was at the heart of their work with Pentagram. “In the middle of last year our models were improving pretty rapidly, and we thought we needed to up our game in terms of our storytelling, why we matter, and to match the design, the tone, and the messaging to our ambition,” he says. Lee described the previous branding as “straight out of Silicon Valley” and they chose Hudson–Powell and his team due to their tech-savvy design practice. In creating a new identity, it was important not to be “lumped in” with other generative AI video companies, Lee says, but also to differentiate themselves from other video analysis tools. “Our competitors essentially do frame-by-frame analysis, but we look at it temporally,” lead product designer Sean Barclay explains. “That’s what differentiates us, and we wanted to convey that secret sauce.” “On the first call, they had me at temporal reasoning,” Hudson-Powell laughs. His team had to avoid the visual cliches AI tools tend to embrace – “it’s a very noisy category with lots of sparkles.”  But they also had to capture and communicate TwelveLabs’ offering in a way that was accessible and exciting, but not dumbed down. “We had a distinct stream of work that wasn’t strategic or creative – it was just understanding the technology,” Hudson-Powell says. “We kept asking them, could we imagine your technology to look something like this? Or this? “We were trying to put some kind of conceptual apparatus around the technology, to see if we could find a visual communication language that we could start to build on.” “Jody was very good at pulling out those threads about what video looks like in our brains,” Lee says. Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs The Pentagram team homed in on the core idea of “video as volume” rather than a timeline, and they built a series of thread-based diagrams to help explain how it works. This visual motif could be scaled across the touchpoints, from product pages to sales and branding. “You get this graphic stretch, so you’re speaking to different audiences with the same concept,” Hudson-Powell explains. The horse logo was grounded in what Hudson-Powell calls TwelveLabs’ existing “lore” – Lee says they were inspired by Eadweard Muybridge’s famous 1887 animation of a horse, and he likes the metaphor of a user as a jockey steering their technology. The logo – which has 12 layers in a nod to the company’s name – is often used in motion, galloping across a screen. “We worked a lot of animation into the identity,” Hudson-Powell says. “Animation can be quite frivolous, but we did it really intentionally. The logo gives you this feeling of perpetual motion, this rhythm at the heart of the brand, which is really important.” https://d3faj0w6aqatyx.cloudfront.net/uploads/2025/05/01_TL_Logo_Gradient_16x9_60fps_10s_LOW.mp4 The team chose Milling for the typeface for its combination of “technicality and soft edges” and the visual identity uses the LCH colour system, which, compared to RGB, represents colour in a more similar way to how our eyes perceive colour. “You can match any two colours and they’ll be harmonious, which you don’t get with RGB,” Hudson-Powell says. “We can find infinite combinations.” There were also three colour subsets for TwelveLabs’ three key features – pink-purple for search, orange-yellow for generate and green-blue for embed. Pentagram’s Luke Powell and Jody Hudson Powell’s new colour palette for TwelveLabs Lee says the new identity has resonated with investors, employees and most importantly, customers. “It’s given them this confidence that they’re working with not only a super-technical team, but also a team that cares deeply about video,” he says. “So we can communicate with our science community, but also with the people who are building the content we love consuming. There’s a duality which feels really connected.” Barclay agrees, and adds that it helps people grasp what TwelveLabs does – and what it might do for them – more quickly. “It’s definitely improved our website tremendously in terms of telling a better story,” he says. “Before it took a lot of time to comprehend what TwelveLabs is, and what we’re offering. We have definitely shortened that.” Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new logo for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new icons for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs Pentagram’s Luke Powell and Jody Hudson Powell’s new identity palette for TwelveLabs

Anemonoides blanda, the Balkan anemone, Grecian windflower, or winter windflower, is a species of flowering plant in the family Ranunculaceae. The species is native to southeast Europe and the Middle East. It grows up to 10 to 15 centimetres (4 to 6 inches) tall and is valued for its daisy-like flowers, which appear in early spring, a time when little else is in flower. The flowers are found in various colors and are radially symmetrical, containing seven or more sepals and petals. This purple A. blanda flower was photographed in Bamberg, Germany. Photograph credit: Reinhold Möller Recently featured: Bluespotted ribbontail ray Black Lives Matter art Germanicus Archive More featured pictures