Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.

Pictured above: A dining room in Dallas, Texas, designed by Studio Thomas James.As you design (or redesign) a room at home, you may have specific ideas about the paint color, furniture placement, and even the lighting scheme your space requires to truly sing. But, if you're not also considering what type of rug will ground the entire look, this essential room-finishing touch may end up feeling like an afterthought. After all, one of the best ways to ensure your space looks expertly planned from top to bottom is to opt for a rug that can anchor the whole space—and, in many cases, that means a maximalist rug.A maximalist-style rug, or one that has a bold color, an abstract or asymmetrical pattern, an organic shape, distinctive pile texture, or unconventional application (such as functioning as a wall mural), offers a fresh answer to the perpetual design question, "What is this room missing?" Instead of defaulting to a neutral-colored, low-pile rug that goes largely unnoticed, a compelling case can be made for choosing a design that functions more as a tactile piece of art. Asha Chaudhary, the CEO of Jaipur, India-based rug brand Jaipur Living, has noticed many consumers moving away from "safe" interiors and embracing designs that pop with personality. "There’s a growing desire to design with individuality and soul. A vibrant or highly detailed rug can instantly transform a space by adding movement, contrast, and character, all in one single piece," she says.Ahead, we spoke to Chaudhary to get her essential tips for choosing the right maximalist rug for your design style, how to evaluate the construction of a piece, and even why you should think outside the box when it comes to the standard area rug shape. Turns out, this foundational mainstay can be a deeply personal expression of identity.Related StoriesWhen a Maximalist Rug Makes SenseJohn MerklAn outdoor lounge in Healdsburg, California, designed by Sheldon Harte.As you might imagine, integrating a maximalist rug into an existing aesthetic isn't about making a one-to-one swap. You'll want to refine your overall approach and potentially tweak elements of the room already in place, too."I like to think about rugs this way: Sometimes they play a supporting role, and other times, they’re the hero of the room," Chaudhary says. "Statement rugs are designed to stand out. They tell stories, stir emotion, and ground a space the way a bold piece of art would."In Chaudhary's work with interior designers who are selecting rugs for clients' high-end homes, she's noticed that tastes have recently swung toward a more maximalist ethos."Designers are leaning into expression and individuality," she says. "There’s growing interest in bold patterns, asymmetry, and designs that reflect the hand of the maker. Color-wise, we’re seeing more adventurous palettes: think jades, bordeauxes, and terracottas. And there’s a strong desire for rugs that feel personal, like they carry a story or a memory." Jaipur LivingJaipur Living’s Manchaha rugs are one-of-a-kind, hand-knotted pieces woven from upcycled hand-spun yarn that follow a freeform design of the artisan’s choosing.Jaipur LivingJaipur Living is uniquely positioned to fulfill the need for one-of-a-kind rugs that are not just visually striking within a space, but deeply meaningful as well. The brand's Manchaha collection (meaning “expression of my heart” in Hindi) comprises rugs made of upcycled yarn, each hand-knotted by rural Indian artisans in freeform shapes that capture the imagination."Each piece is designed from the heart of the artisan, with no predetermined pattern, just emotion, inspiration, and memory woven together by hand. What excites me most is this shift away from perfection and toward beauty that feels lived-in, layered, and real," she adds.There’s a strong desire for rugs that feel personal, like they carry a story or a memory.Related StoryHow to Choose the Right Maximalist RugBrittany AmbridgeDesign firm Drake/Anderson reimagined this Greenwich, Connecticut, living room. Good news for those who are taking a slow-decorating approach with their home: Finding the right maximalist rug for your space means looking at the big picture first."Most shoppers start with size and color, but the first question should really be, 'How will this space be used?' That answer guides everything—material, construction, and investment," says Chaudhary.Are you styling an off-limits living room or a lively family den where guests may occasionally wander in with shoes on? In considering your materials, you may want to opt for a performance-fabric rug for areas subject to frequent wear and tear, but Chaudhary has a clear favorite for nearly all other spaces. "Wool is the gold standard. It’s naturally resilient, stain-resistant, and has excellent bounce-back, meaning it recovers well from foot traffic and furniture impressions," she says. "It’s also moisture-wicking and insulating, making it an ideal choice for both comfort and durability."As far as construction goes, Chaudhary breaks down the most widely available options on the market: A hand-knotted rug, crafted by tying individual knots, is the most durable construction and can last decades, even with daily use.Hand-tufted rugs offer a beautiful look at a more accessible price point, but typically won’t have the same lifespan. Power-loomed rugs can be a great solution for high-traffic areas when made with quality materials. Though they fall at the higher end of the price spectrum, hand-knotted rugs aren't meant to be untouchable—after all, their quality construction helps ensure that they can stand up to minor mishaps in day-to-day living. This can shift your appreciation of a rug from a humble underfoot accent to a long-lasting art piece worthy of care and intentional restoration when the time comes. "Understanding these distinctions helps consumers make smarter, more lasting investments for their homes," Chaudhary says. Related StoryOpting for Unconventional Applications Lesley UnruhSarah Vaile designed this vibrant vestibule in Chicago, Illinois.Maximalist rugs encompass an impressively broad category, and even if you already have an area rug rolled out that you're happy with, there are alternative shapes you can choose, or ways in which they can imbue creative expression far beyond the floor."I’ve seen some incredibly beautiful applications of rugs as wall art. Especially when it comes to smaller or one-of-a-kind pieces, hanging them allows people to appreciate the detail, texture, and artistry at eye level," says Chaudhary. "Some designers have also used narrow runners as table coverings or layered over larger textiles for added dimension."Another interesting facet of maximalist rugs is that you can think outside the rectangle in terms of silhouette."We’re seeing more interest in irregular rug shapes, think soft ovals, curves, even asymmetrical outlines," says Chaudhary. "Clients are designing with more fluidity and movement in mind, especially in open-plan spaces. Extra-long runners, oversized circles, and multi-shape layouts are also trending."Ultimately, the best maximalist rug for you is one that meets your home's needs while highlighting your personal style. In spaces where dramatic light fixtures or punchy paint colors aren't practical or allowed (in the case of renters), a statement-making rug is the ideal solution. While trends will continue to evolve, honing in on a unique—even tailor-made—design will help ensure aesthetic longevity. Follow House Beautiful on Instagram and TikTok.

Generative AI has reshaped how people create, imagine and interact with digital content. As AI models continue to grow in capability and complexity, they require more VRAM, or video random access memory. The base Stable Diffusion 3.5 Large model, for example, uses over 18GB of VRAM — limiting the number of systems that can run it well. By applying quantization to the model, noncritical layers can be removed or run with lower precision. NVIDIA GeForce RTX 40 Series and the Ada Lovelace generation of NVIDIA RTX PRO GPUs support FP8 quantization to help run these quantized models, and the latest-generation NVIDIA Blackwell GPUs also add support for FP4. NVIDIA collaborated with Stability AI to quantize its latest model, Stable Diffusion (SD) 3.5 Large, to FP8 — reducing VRAM consumption by 40%. Further optimizations to SD3.5 Large and Medium with the NVIDIA TensorRT software development kit (SDK) double performance. In addition, TensorRT has been reimagined for RTX AI PCs, combining its industry-leading performance with just-in-time (JIT), on-device engine building and an 8x smaller package size for seamless AI deployment to more than 100 million RTX AI PCs. TensorRT for RTX is now available as a standalone SDK for developers. RTX-Accelerated AI NVIDIA and Stability AI are boosting the performance and reducing the VRAM requirements of Stable Diffusion 3.5, one of the world’s most popular AI image models. With NVIDIA TensorRT acceleration and quantization, users can now generate and edit images faster and more efficiently on NVIDIA RTX GPUs. Stable Diffusion 3.5 quantized FP8 (right) generates images in half the time with similar quality as FP16 (left). Prompt: A serene mountain lake at sunrise, crystal clear water reflecting snow-capped peaks, lush pine trees along the shore, soft morning mist, photorealistic, vibrant colors, high resolution. To address the VRAM limitations of SD3.5 Large, the model was quantized with TensorRT to FP8, reducing the VRAM requirement by 40% to 11GB. This means five GeForce RTX 50 Series GPUs can run the model from memory instead of just one. SD3.5 Large and Medium models were also optimized with TensorRT, an AI backend for taking full advantage of Tensor Cores. TensorRT optimizes a model’s weights and graph — the instructions on how to run a model — specifically for RTX GPUs. FP8 TensorRT boosts SD3.5 Large performance by 2.3x vs. BF16 PyTorch, with 40% less memory use. For SD3.5 Medium, BF16 TensorRT delivers a 1.7x speedup. Combined, FP8 TensorRT delivers a 2.3x performance boost on SD3.5 Large compared with running the original models in BF16 PyTorch, while using 40% less memory. And in SD3.5 Medium, BF16 TensorRT provides a 1.7x performance increase compared with BF16 PyTorch. The optimized models are now available on Stability AI’s Hugging Face page. NVIDIA and Stability AI are also collaborating to release SD3.5 as an NVIDIA NIM microservice, making it easier for creators and developers to access and deploy the model for a wide range of applications. The NIM microservice is expected to be released in July. TensorRT for RTX SDK Released Announced at Microsoft Build — and already available as part of the new Windows ML framework in preview — TensorRT for RTX is now available as a standalone SDK for developers. Previously, developers needed to pre-generate and package TensorRT engines for each class of GPU — a process that would yield GPU-specific optimizations but required significant time. With the new version of TensorRT, developers can create a generic TensorRT engine that’s optimized on device in seconds. This JIT compilation approach can be done in the background during installation or when they first use the feature. The easy-to-integrate SDK is now 8x smaller and can be invoked through Windows ML — Microsoft’s new AI inference backend in Windows. Developers can download the new standalone SDK from the NVIDIA Developer page or test it in the Windows ML preview. For more details, read this NVIDIA technical blog and this Microsoft Build recap. Join NVIDIA at GTC Paris At NVIDIA GTC Paris at VivaTech — Europe’s biggest startup and tech event — NVIDIA founder and CEO Jensen Huang yesterday delivered a keynote address on the latest breakthroughs in cloud AI infrastructure, agentic AI and physical AI. Watch a replay. GTC Paris runs through Thursday, June 12, with hands-on demos and sessions led by industry leaders. Whether attending in person or joining online, there’s still plenty to explore at the event. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information.

Artificial intelligence is already rewriting the rules of wireless and telecom — powering predictive maintenance, streamlining network operations, and enabling more innovative services. As AI scales, the disruption will be faster, deeper, and harder to reverse than any prior shift in the industry. Compared to the sweeping changes AI is set to unleash, past telecom innovations look incremental. AI is redefining how networks operate, services are delivered, and data is secured — across every device and digital touchpoint. AI Is Reshaping Wireless Networks Already Artificial intelligence is already transforming wireless through smarter private networks, fixed wireless access (FWA), and intelligent automation across the stack. AI detects and resolves network issues before they impact service, improving uptime and customer satisfaction. It’s also opening the door to entirely new revenue streams and business models. Each wireless generation brought new capabilities. AI, however, marks a more profound shift — networks that think, respond, and evolve in real time. AI Acceleration Will Outpace Past Tech Shifts Many may underestimate the speed and magnitude of AI-driven change. The shift from traditional voice and data systems to AI-driven network intelligence is already underway. Although predictions abound, the true scope remains unclear. It’s tempting to assume we understand AI’s trajectory, but history suggests otherwise. Today, AI is already automating maintenance and optimizing performance without user disruption. The technologies we’ll rely on in the near future may still be on the drawing board. Few predicted that smartphones would emerge from analog beginnings—a reminder of how quickly foundational technologies can be reimagined. History shows that disruptive technologies rarely follow predictable paths — and AI is no exception. It’s already upending business models across industries. Technological shifts bring both new opportunities and complex trade-offs. AI Disruption Will Move Faster Than Ever The same cycle of reinvention is happening now — but with AI, it’s moving at unprecedented speed. Despite all the discussion, many still treat AI as a future concern — yet the shift is already well underway. As with every major technological leap, there will be gains and losses. The AI transition brings clear trade-offs: efficiency and innovation on one side, job displacement, and privacy erosion on the other. Unlike past tech waves that unfolded over decades, the AI shift will reshape industries in just a few years — and that change wave will only continue to move forward. AI Will Reshape All Sectors and Companies This shift will unfold faster than most organizations or individuals are prepared to handle. Today’s industries will likely look very different tomorrow. Entirely new sectors will emerge as legacy models become obsolete — redefining market leadership across industries. Telecom’s past holds a clear warning: market dominance can vanish quickly when companies ignore disruption. Eventually, the Baby Bells moved into long-distance service, while AT&T remained barred from selling local access — undermining its advantage. As the market shifted and competitors gained ground, AT&T lost its dominance and became vulnerable enough that SBC, a former regional Bell, acquired it and took on its name. It’s a case study of how incumbents fall when they fail to adapt — precisely the kind of pressure AI is now exerting across industries. SBC’s acquisition of AT&T flipped the power dynamic — proof that size doesn’t protect against disruption. The once-crowded telecom field has consolidated into just a few dominant players — each facing new threats from AI-native challengers. Legacy telecom models are being steadily displaced by faster, more flexible wireless, broadband, and streaming alternatives. No Industry Is Immune From AI Disruption AI will accelerate the next wave of industrial evolution — bringing innovations and consequences we’re only beginning to grasp. New winners will emerge as past leaders struggle to hang on — a shift that will also reshape the investment landscape. Startups leveraging AI will likely redefine leadership in sectors where incumbents have grown complacent. Nvidia’s rise is part of a broader trend: the next market leaders will emerge wherever AI creates a clear competitive advantage — whether in chips, code, or entirely new markets. The AI-driven future is arriving faster than most organizations are ready for. Adapting to this accelerating wave of change is no longer optional — it’s essential. Companies that act decisively today will define the winners of tomorrow.

Ivy Grant, SVP of Strategy & Operations, Twilio June 13, 20255 Min Readpeshkova via alamy stockAsk technologists and enterprise leaders what they hope AI will deliver, and most will land on some iteration of the "T" word: transformation. No surprise, AI and its “cooler than you” cousin, generative AI (GenAI), have been hyped nonstop for the past 24 months. But therein lies the problem. Many organizations are rushing to implement AI without a grasp on the return on investment (ROI), leading to high spend and low impact. Without anchoring AI to clear friction points and acceleration opportunities, companies invite fatigue, anxiety and competitive risk. Two-thirds of C-suite execs say GenAI has created tension and division within their organizations; nearly half say it’s “tearing their company apart.” Most (71%) report adoption challenges; more than a third call it a massive disappointment. While AI's potential is irrefutable, companies need to reject the narrative of AI as a standalone strategy or transformational savior. Its true power is as a catalyst to amplify what already works and surface what could. Here are three principles to make that happen. 1. Start with friction, not function Many enterprises struggle with where to start when integrating AI. My advice: Start where the pain is greatest. Identify the processes that create the most friction and work backward from there. AI is a tool, not a solution. By mapping real pain points to AI use cases, you can hone investments to the ripest fruit rather than simply where it hangs at the lowest. Related:For example, one of our top sources of customer pain was troubleshooting undeliverable messages, which forced users to sift through error code documentation. To solve this, an AI assistant was introduced to detect anomalies, explain causes in natural language, and guide customers toward resolution. We achieved a 97% real-time resolution rate through a blend of conversational AI and live support. Most companies have long-standing friction points that support teams routinely explain. Or that you’ve developed organizational calluses over; problems considered “just the cost of doing business.” GenAI allows leaders to revisit these areas and reimagine what’s possible. 2. The need for (dual) speed We hear stories of leaders pushing an “all or nothing” version of AI transformation: Use AI to cut functional headcount or die. Rather than leading with a “stick” through wholesale transformation mandates or threats to budgets, we must recognize AI implementation as a fundamental culture change. Just as you wouldn't expect to transform your company culture overnight by edict, it's unreasonable to expect something different from your AI transformation. Related:Some leaders have a tendency to move faster than the innovation ability or comfort level of their people. Most functional leads aren’t obstinate in their slow adoption of AI tools, their long-held beliefs to run a process or to assess risks. We hired these leaders for their decades of experience in “what good looks like” and deep expertise in incremental improvements; then we expect them to suddenly define a futuristic vision that challenges their own beliefs. As executive leaders, we must give grace, space and plenty of “carrots” -- incentives, training, and support resources -- to help them reimagine complex workflows with AI. And, we must recognize that AI has the ability to make progress in ways that may not immediately create cost efficiencies, such as for operational improvements that require data cleansing, deep analytics, forecasting, dynamic pricing, and signal sensing. These aren’t the sexy parts of AI, but they’re the types of issues that require superhuman intelligence and complex problem-solving that AI was made for. 3. A flywheel of acceleration The other transformation that AI should support is creating faster and broader “test and learn” cycles. AI implementation is not a linear process with start here and end there. Organizations that want to leverage AI as a competitive advantage should establish use cases where AI can break down company silos and act as a catalyst to identify the next opportunity. That identifies the next as a flywheel of acceleration. This flywheel builds on accumulated learnings, making small successes into larger wins while avoiding costly AI disasters from rushed implementation. Related:For example, at Twilio we are building a customer intelligence platform that analyzes thousands of conversations to identify patterns and drive insights. If we see multiple customers mention a competitor's pricing, it could signal a take-out campaign. What once took weeks to recognize and escalate can now be done in near real-time and used for highly coordinated activations across marketing, product, sales, and other teams. With every AI acceleration win, we uncover more places to improve hand-offs, activation speed, and business decision-making. That flywheel of innovation is how true AI transformation begins to drive impactful business outcomes. Ideas to Fuel Your AI Strategy Organizations can accelerate their AI implementations through these simple shifts in approach: Revisit your long-standing friction points, both customer-facing and internal, across your organization -- particularly explore the ones you thought were “the cost of doing business” Don’t just look for where AI can reduce manual processes, but find the highly complex problems and start experimenting Support your functional experts with AI-driven training, resources, tools, and incentives to help them challenge their long-held beliefs about what works for the future Treat AI implementation as a cultural change that requires time, experimentation, learning, and carrots (not just sticks) Recognize that transformation starts with a flywheel of acceleration, where each new experiment can lead to the next big discovery The most impactful AI implementations don’t rush transformation; they strategically accelerate core capabilities and unlock new ones to drive measurable change. About the AuthorIvy GrantSVP of Strategy & Operations, Twilio Ivy Grant is Senior Vice President of Strategy & Operations at Twilio where she leads strategic planning, enterprise analytics, M&A Integration and is responsible for driving transformational initiatives that enable Twilio to continuously improve its operations. Prior to Twilio, Ivy’s career has balanced senior roles in strategy consulting at McKinsey & Company, Edelman and PwC with customer-centric operational roles at Walmart, Polo Ralph Lauren and tech startup Eversight Labs. She loves solo international travel, hugging exotic animals and boxing. Ivy has an MBA from NYU’s Stern School of Business and a BS in Applied Economics from Cornell University. See more from Ivy GrantReportsMore ReportsNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also Like

The latest recipients of the OAA’s Public Awareness Sponsorship program, held twice a year, have been announced. Under its five-year strategic plan, the OAA has identified public education as a key pillar with the goal to advance the public’s understanding and recognition that architecture is integral to the quality of life and well-being of society. As a result, the OAA offers Public Awareness Funding in amounts from $500 to $10,000 to applicants working to expand an awareness of the value of architecture in their communities. The Communications and Public Education Committee (CPEC) has agreed to fund the following applicants. Toronto Public Space Committee and Cyan Station – To the Loo! Toronto Toilet Design Challenge The “To the Loo! Toronto Toilet Design Challenge” is a global call to reimagine public washrooms as vital elements of the urban landscape. A joint effort by the Toronto Public Space Committee and Cyan Station, the initiative emphasizes accessibility, public health, and innovative design. Featuring a summer 2025 public event and exhibition, the challenge invites architects, designers, and engaged citizens to explore creative solutions that transform how we experience these essential public spaces. Heritage Ottawa – 2025 Heritage Ottawa Walking Tours Heritage Ottawa is an advocate for the preservation and appreciation of Ottawa’s built heritage. For more than 50 years, its signature guided Walking Tours, offered in both English and French, have attracted diverse audiences and have highlighted the city’s architectural and cultural history. Kelvin Kung – Designing Dignity: Community-Driven Insights for Better Palliative and Long-Term Care Spaces “Designing Dignity: Community-Driven Insights for Better Palliative and Long-Term Care Spaces” focuses on enhancing the quality of life for aging populations by reimagining care spaces through thoughtful architectural design. By leveraging online engagement tools, AI-driven analysis, and stakeholder input, this initiative will develop data-driven reports and recommendations for the public, policymakers, and design professionals. The project aims to raise awareness about architecture’s crucial role in shaping compassionate care spaces, empowering communities to advocate for better design and influence future policies and practices. McEwen School of Architecture, Laurentian University – Archi-North Summer Camp Archi·North Summer Camp, offered by Laurentian University’s McEwen School of Architecture, is a bilingual and tricultural program designed for Northern Ontario high school students entering Grades 11 and 12. The week-long, immersive camp aims to provide an affordable introduction to architectural design through hands-on experience in drafting, model-making, and digital tools with an emphasis on sustainable materials. Led by faculty and recent graduates, the Sudbury-based camp encourages youth to be agents of change and reimagine their own communities. Moses Structural Engineers Inc. – TimberFever 2025 Now in its 11th year, TimberFever 2025, presented by Moses Structural Engineers, is a hands-on design-build competition that brings together architecture and engineering students from Canadian and U.S. universities to collaborate, create, and innovate. Under the guidance of professional mentors, carpenters, and industry leaders, participants tackle real-world challenges like affordable housing and climate resilience while refining both design and construction skills. RAW Design – Architectural and Design Summer Camp, “Diversity in Design” RAW Design’s “Diversity in Design” Summer Camp introduces underrepresented high school students to the architecture profession through an immersive, hands-on experience. Now in its fifth year, this free week-long mentorship program fosters creativity, critical thinking, and teamwork with activities like model-making, workshops, and urban exploration led by architects and volunteers. Urban Minds – 1UP Fellowship 2025-2026 Urban Minds’ 1UP Fellowship 2025-2026 aims to empower high school students across Ontario to become urban changemakers through mentorship and hands-on projects. The Fellowship features two streams: the Design-Builders Stream, where students launch school chapters to tackle community design challenges, and the Learners Stream, which introduces students to city-building topics through structured learning activities. The next deadline for submissions is September 15, 2025. For more information, click here. The post Recipients of Public Awareness Sponsorship Program announced appeared first on Canadian Architect.