Remember that Prince of Persia: The Sands of Time remake Ubisoft announced back in 2020? The one that was supposed to launch four years ago? Well, it’s still in development according to a new update from the publisher after the game was a no-show dur

Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.

Studio555 announced today that it has raised €4 million, or about $4.6 million in a seed funding round. It plans to put this funding towards creating a playable app, a game-like experience focused on interior design. HOF Capital and Failup Ventures led the round, with participation from the likes of Timo Soininen, co-founder of Small Giant Games; Mikko Kodisoja, co-founder of Supercell; and Riccardo Zacconi, co-founder of King. Studio555’s founders include entrepreneur Joel Roos, now the CEO, CTO Stina Larsson and CPO Axel Ullberger. The latter two formerly worked at King on the development of Candy Crush Saga. According to these founders, the app in development combines interior design with the design and consumer appeal of games and social apps. Users can create and design personal spaces without needing any technical expertise. The team plans to launch the app next year, and it plans to put its seed funding towards product development and growing its team. Roos said in a statement, “At Studio555, we’re reimagining interior design as something anyone can explore: open-ended, playful, and personal. We’re building an experience we always wished existed: a space where creativity is hands-on, social, and free from rigid rules. This funding is a major step forward in setting an entirely new category for creative expression.” Investor Timo Soininen said in a statement, “Studio555 brings together top-tier gaming talent and design vision. This team has built global hits before, and now they’re applying that experience to something completely fresh – think Pinterest in 3D meets TikTok, but for interiors. I’m honored to support Joel and this team with their rare mix of creativity, technical competence, and focus on execution.”

Who knows where branding will go in the future? However, for many of us working in the creative industries, it's our job to know. So it's something we need to start talking about, and Frontify Futures wants to be the platform where that conversation unfolds. This ambitious new thought leadership initiative from Frontify brings together an extraordinary coalition of voices—CMOs who've scaled global brands, creative leaders reimagining possibilities, strategy directors pioneering new approaches, and cultural forecasters mapping emerging opportunities—to explore how effectiveness, innovation, and scale will shape tomorrow's brand-building landscape. But Frontify Futures isn't just another content platform. Excitingly, from a design perspective, it's also a living experiment in what brand identity can become when technology meets craft, when systems embrace chaos, and when the future itself becomes a design material. Endless variation What makes Frontify Futures' typography unique isn't just its custom foundation: it's how that foundation enables endless variation and evolution. This was primarily achieved, reveals developer and digital art director Daniel Powell, by building bespoke tools for the project. "Rather than rely solely on streamlined tools built for speed and production, we started building our own," he explains. "The first was a node-based design tool that takes our custom Frame and Hairline fonts as a base and uses them as the foundations for our type generator. With it, we can generate unique type variations for each content strand—each article, even—and create both static and animated type, exportable as video or rendered live in the browser." Each of these tools included what Daniel calls a "chaos element: a small but intentional glitch in the system. A microstatement about the nature of the future: that it can be anticipated but never fully known. It's our way of keeping gesture alive inside the system." One of the clearest examples of this is the colour palette generator. "It samples from a dynamic photo grid tied to a rotating colour wheel that completes one full revolution per year," Daniel explains. "But here's the twist: wind speed and direction in St. Gallen, Switzerland—Frontify's HQ—nudges the wheel unpredictably off-centre. It's a subtle, living mechanic; each article contains a log of the wind data in its code as a kind of Easter Egg." Another favourite of Daniel's—yet to be released—is an expanded version of Conway's Game of Life. "It's been running continuously for over a month now, evolving patterns used in one of the content strand headers," he reveals. "The designer becomes a kind of photographer, capturing moments from a petri dish of generative motion." Core Philosophy In developing this unique identity, two phrases stood out to Daniel as guiding lights from the outset. The first was, 'We will show, not tell.' "This became the foundation for how we approached the identity," recalls Daniel. "It had to feel like a playground: open, experimental, and fluid. Not overly precious or prescriptive. A system the Frontify team could truly own, shape, and evolve. A platform, not a final product. A foundation, just as the future is always built on the past." The second guiding phrase, pulled directly from Frontify's rebrand materials, felt like "a call to action," says Daniel. "'Gestural and geometric. Human and machine. Art and science.' It's a tension that feels especially relevant in the creative industries today. As technology accelerates, we ask ourselves: how do we still hold onto our craft? What does it mean to be expressive in an increasingly systemised world?" Stripped back and skeletal typography The identity that Daniel and his team created reflects these themes through typography that literally embodies the platform's core philosophy. It really started from this idea of the past being built upon the 'foundations' of the past," he explains. "At the time Frontify Futures was being created, Frontify itself was going through a rebrand. With that, they'd started using a new variable typeface called Cranny, a custom cut of Azurio by Narrow Type." Daniel's team took Cranny and "pushed it into a stripped-back and almost skeletal take". The result was Crany-Frame and Crany-Hairline. "These fonts then served as our base scaffolding," he continues. "They were never seen in design, but instead, we applied decoration them to produce new typefaces for each content strand, giving the identity the space to grow and allow new ideas and shapes to form." As Daniel saw it, the demands on the typeface were pretty simple. "It needed to set an atmosphere. We needed it needed to feel alive. We wanted it to be something shifting and repositioning. And so, while we have a bunch of static cuts of each base style, we rarely use them; the typefaces you see on the website and social only exist at the moment as a string of parameters to create a general style that we use to create live animating versions of the font generated on the fly." In addition to setting the atmosphere, it needed to be extremely flexible and feature live inputs, as a significant part of the branding is about the unpredictability of the future. "So Daniel's team built in those aforementioned "chaos moments where everything from user interaction to live windspeeds can affect the font." Design Process The process of creating the typefaces is a fascinating one. "We started by working with the custom cut of Azurio (Cranny) from Narrow Type. We then redrew it to take inspiration from how a frame and a hairline could be produced from this original cut. From there, we built a type generation tool that uses them as a base. "It's a custom node-based system that lets us really get in there and play with the overlays for everything from grid-sizing, shapes and timing for the animation," he outlines. "We used this tool to design the variants for different content strands. We weren't just designing letterforms; we were designing a comprehensive toolset that could evolve in tandem with the content. "That became a big part of the process: designing systems that designers could actually use, not just look at; again, it was a wider conversation and concept around the future and how designers and machines can work together." In short, the evolution of the typeface system reflects the platform's broader commitment to continuous growth and adaptation." The whole idea was to make something open enough to keep building on," Daniel stresses. "We've already got tools in place to generate new weights, shapes and animated variants, and the tool itself still has a ton of unused functionality. "I can see that growing as new content strands emerge; we'll keep adapting the type with them," he adds. "It's less about version numbers and more about ongoing movement. The system's alive; that's the point. A provocation for the industry In this context, the Frontify Futures identity represents more than smart visual branding; it's also a manifesto for how creative systems might evolve in an age of increasing automation and systematisation. By building unpredictability into their tools, embracing the tension between human craft and machine precision, and creating systems that grow and adapt rather than merely scale, Daniel and the Frontify team have created something that feels genuinely forward-looking. For creatives grappling with similar questions about the future of their craft, Frontify Futures offers both inspiration and practical demonstration. It shows how brands can remain human while embracing technological capability, how systems can be both consistent and surprising, and how the future itself can become a creative medium. This clever approach suggests that the future of branding lies not in choosing between human creativity and systematic efficiency but in finding new ways to make them work together, creating something neither could achieve alone.

Germany and NVIDIA are building possibly the most ambitious European tech project of the decade: the continent’s first industrial AI cloud.NVIDIA has been on a European tour over the past month with CEO Jensen Huang charming audiences at London Tech Week before dazzling the crowds at Paris’s VivaTech. But it was his meeting with German Chancellor Friedrich Merz that might prove the most consequential stop.The resulting partnership between NVIDIA and Deutsche Telekom isn’t just another corporate handshake; it’s potentially a turning point for European technological sovereignty.An “AI factory” (as they’re calling it) will be created with a focus on manufacturing, which is hardly surprising given Germany’s renowned industrial heritage. The facility aims to give European industrial players the computational firepower to revolutionise everything from design to robotics.“In the era of AI, every manufacturer needs two factories: one for making things, and one for creating the intelligence that powers them,” said Huang. “By building Europe’s first industrial AI infrastructure, we’re enabling the region’s leading industrial companies to advance simulation-first, AI-driven manufacturing.”It’s rare to hear such urgency from a telecoms CEO, but Deutsche Telekom’s Timotheus Höttges added: “Europe’s technological future needs a sprint, not a stroll. We must seize the opportunities of artificial intelligence now, revolutionise our industry, and secure a leading position in the global technology competition. Our economic success depends on quick decisions and collaborative innovations.”The first phase alone will deploy 10,000 NVIDIA Blackwell GPUs spread across various high-performance systems. That makes this Germany’s largest AI deployment ever; a statement the country isn’t content to watch from the sidelines as AI transforms global industry.A Deloitte study recently highlighted the critical importance of AI technology development to Germany’s future competitiveness, particularly noting the need for expanded data centre capacity. When you consider that demand is expected to triple within just five years, this investment seems less like ambition and more like necessity.Robots teaching robotsOne of the early adopters is NEURA Robotics, a German firm that specialises in cognitive robotics. They’re using this computational muscle to power something called the Neuraverse which is essentially a connected network where robots can learn from each other.Think of it as a robotic hive mind for skills ranging from precision welding to household ironing, with each machine contributing its learnings to a collective intelligence.“Physical AI is the electricity of the future—it will power every machine on the planet,” said David Reger, Founder and CEO of NEURA Robotics. “Through this initiative, we’re helping build the sovereign infrastructure Europe needs to lead in intelligent robotics and stay in control of its future.”The implications of this AI project for manufacturing in Germany could be profound. This isn’t just about making existing factories slightly more efficient; it’s about reimagining what manufacturing can be in an age of intelligent machines.AI for more than just Germany’s industrial titansWhat’s particularly promising about this project is its potential reach beyond Germany’s industrial titans. The famed Mittelstand – the network of specialised small and medium-sized businesses that forms the backbone of the German economy – stands to benefit.These companies often lack the resources to build their own AI infrastructure but possess the specialised knowledge that makes them perfect candidates for AI-enhanced innovation. Democratising access to cutting-edge AI could help preserve their competitive edge in a challenging global market.Academic and research institutions will also gain access, potentially accelerating innovation across numerous fields. The approximately 900 Germany-based startups in NVIDIA’s Inception program will be eligible to use these resources, potentially unleashing a wave of entrepreneurial AI applications.However impressive this massive project is, it’s viewed merely as a stepping stone towards something even more ambitious: Europe’s AI gigafactory. This planned 100,000 GPU-powered initiative backed by the EU and Germany won’t come online until 2027, but it represents Europe’s determination to carve out its own technological future.As other European telecom providers follow suit with their own AI infrastructure projects, we may be witnessing the beginning of a concerted effort to establish technological sovereignty across the continent.For a region that has often found itself caught between American tech dominance and Chinese ambitions, building indigenous AI capability represents more than economic opportunity. Whether this bold project in Germany will succeed remains to be seen, but one thing is clear: Europe is no longer content to be a passive consumer of AI technology developed elsewhere.(Photo by Maheshkumar Painam)Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.Explore other upcoming enterprise technology events and webinars powered by TechForge here.

You’ll be able to play all the best Xbox exclusives like Call of Duty, Fable and Halo as well as third-party hit blockbusters on the moveTech14:04, 12 Jun 2025The new Xbox handheld consoleXbox has new hi-tech handheld gaming devices on the way to take on Switch 2.Teaming up with Asus, the ROG Xbox Ally X is all about on-the-go gaming, with a full immersive Xbox experience for the first time in handheld and a packed gaming library with access to installed games from leading PC storefronts and the console firm.‌Using Windows 11 software, you’ll be able to play all the best Xbox exclusives like Call of Duty, Fable and Halo as well as third-party hit blockbusters.‌It’ll include a dedicated Xbox button for chat, apps, and settings through an enhanced Game Bar overlay.And the machine will have the latest AMD Ryzen chipset technology so that it’s super powerful, with a 7in 1080p display and up to a terabyte storage under the hood for plenty of download space.There will be two devices though, the Ally as well as the Ally X.Article continues belowThe Xbox Ally XREAD MORE: June 2025's biggest new game releases for console and PC, including Nintendo Switch 2READ MORE: Does Nintendo Switch 2 have a YouTube app? All we know so farThe difference is chip quality and storage, so the Ally will likely be cheaper. We have no prices yet. They are expected to hit stores by Christmas.A spokesman said: “Everything at Xbox starts with the player. That’s why we’ve dedicated years to reimagining how to make it easier to enjoy the games you love—wherever you are—through Xbox Play Anywhere, Game Pass, Xbox Cloud Gaming (Beta), Remote Play, and more. Whether you’re at home or on the go, your favorite games should follow you.‌You'll be able to play Call of Duty on the goREAD MORE: Daily Star's newsletter brings you the biggest and best stories – sign up todayASUS shares that same commitment. Known for pushing the boundaries of handheld gaming, ASUS is similarly driven by innovation that delivers high-performance experiences that put players first.“Together, we’ve combined our strengths and technical expertise to introduce something entirely new .‌“These handhelds are built to make it easier than ever to access your favourite games—from Xbox, Battle.net, and other leading PC storefronts—all from a single device.”It comes after the Nintendo Switch 2 sold more than 3.5 million units worldwide in its first week, becoming the fastest-selling Nintendo hardware ever.Luciano Pereña, CEO and President of Nintendo of Europe, said: "Nintendo Switch 2 represents the next evolution of Nintendo Switch, and we’re very happy and grateful to see it already being embraced by so many players across Europe.Article continues below“We look forward to seeing players connecting through games like Mario Kart World, sharing the experience with friends and family whether near or far.”‌‌‌

Global sportswear leader Nike is reportedly preparing to release the Air Max 1000 Oatmeal, its first fully 3D printed sneaker, with a launch tentatively scheduled for Summer 2025. While Nike has yet to confirm an official release date, industry sources suggest the debut may occur sometime between June and August. The retail price is expected to be approximately $210. This model marks a step in Nike’s exploration of additive manufacturing (AM), enabled through a collaboration with Zellerfeld, a German startup known for its work in fully 3D printed footwear. Building Buzz Online The “Oatmeal” colorway—a neutral blend of soft beige tones—has already attracted attention on social platforms like TikTok, Instagram, and X. In April, content creator Janelle C. Shuttlesworth described the shoes as “light as air” in a video preview. Sneaker-focused accounts such as JustFreshKicks and TikTok user @shoehefner5 have also offered early walkthroughs. Among fans, the nickname “Foamy Oat” has started to catch on. Nike’s 3D printed Air Max 1000 Oatmeal. Photo via Janelle C. Shuttlesworth. Before generating buzz online, the sneaker made a public appearance at ComplexCon Las Vegas in November 2024. There, its laceless, sculptural silhouette and smooth, seamless texture stood out—merging futuristic design with signature Air Max elements, such as the visible heel air unit. Reimagining the Air Max Legacy Drawing inspiration from the original Air Max 1 (1987), the Air Max 1000 retains the iconic air cushion in the heel while reinventing the rest of the structure using 3D printing. The shoe’s upper and outsole are formed as a single, continuous piece, produced from ZellerFoam, a proprietary flexible material developed by Zellerfeld. Zellerfeld’s fused filament fabrication (FFF) process enables varied material densities throughout the shoe—resulting in a firm, supportive sole paired with a lightweight, breathable upper. The laceless, slip-on design prioritizes ease of wear while reinforcing a sleek, minimalist aesthetic. Nike’s Chief Innovation Officer, John Hoke, emphasized the broader impact of the design, noting that the Air Max 1000 “opens up new creative possibilities” and achieves levels of precision and contouring not possible with traditional footwear manufacturing. He also pointed to the sustainability benefits of AM, which produces minimal waste by fabricating only the necessary components. Expansion of 3D Printed Footwear Technology The Air Max 1000 joins a growing lineup of 3D printed footwear innovations from major brands. Gucci, the Italian luxury brand known for blending traditional craftsmanship with modern techniques, unveiled several Cub3d sneakers as part of its Spring Summer 2025 (SS25) collection. The brand developed Demetra, a material made from at least 70% plant-based ingredients, including viscose, wood pulp, and bio-based polyurethane. The bi-material sole combines an EVA-filled interior for cushioning and a TPU exterior, featuring an Interlocking G pattern that creates a 3D effect. Elsewhere, Syntilay, a footwear company combining artificial intelligence with 3D printing, launched a range of custom-fit slides. These slides are designed using AI-generated 3D models, starting with sketch-based concepts that are refined through AI platforms and then transformed into digital 3D designs. The company offers sizing adjustments based on smartphone foot scans, which are integrated into the manufacturing process. Join our Additive Manufacturing Advantage (AMAA) event on July 10th, where AM leaders from Aerospace, Space, and Defense come together to share mission-critical insights. Online and free to attend.Secure your spot now. Who won the2024 3D Printing Industry Awards? Subscribe to the 3D Printing Industry newsletterto keep up with the latest 3D printing news. You can also follow us onLinkedIn, and subscribe to the 3D Printing Industry Youtube channel to access more exclusive content. Featured image shows Nike’s 3D printed Air Max 1000 Oatmeal. Photo via Janelle C. Shuttlesworth. Paloma Duran Paloma Duran holds a BA in International Relations and an MA in Journalism. Specializing in writing, podcasting, and content and event creation, she works across politics, energy, mining, and technology. With a passion for global trends, Paloma is particularly interested in the impact of technology like 3D printing on shaping our future.

The latest recipients of the OAA’s Public Awareness Sponsorship program, held twice a year, have been announced. Under its five-year strategic plan, the OAA has identified public education as a key pillar with the goal to advance the public’s understanding and recognition that architecture is integral to the quality of life and well-being of society. As a result, the OAA offers Public Awareness Funding in amounts from $500 to $10,000 to applicants working to expand an awareness of the value of architecture in their communities. The Communications and Public Education Committee (CPEC) has agreed to fund the following applicants. Toronto Public Space Committee and Cyan Station – To the Loo! Toronto Toilet Design Challenge The “To the Loo! Toronto Toilet Design Challenge” is a global call to reimagine public washrooms as vital elements of the urban landscape. A joint effort by the Toronto Public Space Committee and Cyan Station, the initiative emphasizes accessibility, public health, and innovative design. Featuring a summer 2025 public event and exhibition, the challenge invites architects, designers, and engaged citizens to explore creative solutions that transform how we experience these essential public spaces. Heritage Ottawa – 2025 Heritage Ottawa Walking Tours Heritage Ottawa is an advocate for the preservation and appreciation of Ottawa’s built heritage. For more than 50 years, its signature guided Walking Tours, offered in both English and French, have attracted diverse audiences and have highlighted the city’s architectural and cultural history. Kelvin Kung – Designing Dignity: Community-Driven Insights for Better Palliative and Long-Term Care Spaces “Designing Dignity: Community-Driven Insights for Better Palliative and Long-Term Care Spaces” focuses on enhancing the quality of life for aging populations by reimagining care spaces through thoughtful architectural design. By leveraging online engagement tools, AI-driven analysis, and stakeholder input, this initiative will develop data-driven reports and recommendations for the public, policymakers, and design professionals. The project aims to raise awareness about architecture’s crucial role in shaping compassionate care spaces, empowering communities to advocate for better design and influence future policies and practices. McEwen School of Architecture, Laurentian University – Archi-North Summer Camp Archi·North Summer Camp, offered by Laurentian University’s McEwen School of Architecture, is a bilingual and tricultural program designed for Northern Ontario high school students entering Grades 11 and 12. The week-long, immersive camp aims to provide an affordable introduction to architectural design through hands-on experience in drafting, model-making, and digital tools with an emphasis on sustainable materials. Led by faculty and recent graduates, the Sudbury-based camp encourages youth to be agents of change and reimagine their own communities. Moses Structural Engineers Inc. – TimberFever 2025 Now in its 11th year, TimberFever 2025, presented by Moses Structural Engineers, is a hands-on design-build competition that brings together architecture and engineering students from Canadian and U.S. universities to collaborate, create, and innovate. Under the guidance of professional mentors, carpenters, and industry leaders, participants tackle real-world challenges like affordable housing and climate resilience while refining both design and construction skills. RAW Design – Architectural and Design Summer Camp, “Diversity in Design” RAW Design’s “Diversity in Design” Summer Camp introduces underrepresented high school students to the architecture profession through an immersive, hands-on experience. Now in its fifth year, this free week-long mentorship program fosters creativity, critical thinking, and teamwork with activities like model-making, workshops, and urban exploration led by architects and volunteers. Urban Minds – 1UP Fellowship 2025-2026 Urban Minds’ 1UP Fellowship 2025-2026 aims to empower high school students across Ontario to become urban changemakers through mentorship and hands-on projects. The Fellowship features two streams: the Design-Builders Stream, where students launch school chapters to tackle community design challenges, and the Learners Stream, which introduces students to city-building topics through structured learning activities. The next deadline for submissions is September 15, 2025. For more information, click here. The post Recipients of Public Awareness Sponsorship Program announced appeared first on Canadian Architect.