YouTube is adding more ads to its cheaper subscription plan just months after launching it in the United States. Earlier in 2025, YouTube revealed Premium Lite, a cheaper version of its traditional Premium service with less bells and whistles than its more expensive counterpart. While YouTube Premium completely removes ads, gives users access to YouTube Music, background play, and more, Premium Lite only removes ads when watching non-music videos. Well, subscribers of Premium Lite have reportedly been receiving emails from the Google-owned platform informing them that this is going to change and they’re going to start getting ads on even more content.Article continues after ad YouTube Premium Lite subscribers brace for ads on shorts In late May, a user on the TWiT.community forum revealed an email they received about the incoming ads. “We are writing to let you know that beginning 30 June 2025, ads may appear on Shorts, in addition to music content and when you search or browse. Most videos will continue to remain ad-free.”Article continues after ad This was backed up by the German website DeskModder, which shared an email they had received from the platform containing the same info.Article continues after ad Deskmodder/YouTube Premium Lite subscribers pay significantly less than the $13.99/month fee for the main plan, with Lite only costing $7.99 each month. For users who watch a lot of shorts, this could be a big enough change to force them to upgrade to the standard Premium offering. Meanwhile, the Google-owned platform has continued to find new ways to implement ads. In 2024, the site added ads to pause screens. Not only that, but many users have reported encountering an abundance of extreme and sexualized ads and claim the platform has refused to take action.RelatedArticle continues after ad In May, YouTube revealed plans to use AI to insert commercials when users are the most emotionally invested in a video.

Macworld If you’re an Apple user we already know you like the finer things in life, and we’d put money on the fact your iPhone is controlling half the gadgets in your home. Why? Well, why not. It just works, and this seamless integration with smart home kit frees up your time and removes many of the frustrations of everyday life. But there is one smart gadget you might not have considered yet, and this robot can take care of the most gruelling chore of all: cleaning out the pool. Investing in a robot pool cleaner is a smart choice. Imagine being able to enjoy the luxury of a swimming pool, but with none of the hard work pool maintenance typically requires. The Dreame Z1 Pro is a great pick, unlocking plenty of extra free time to actually enjoy your pool. Imagine this: you’ve spent a very loooong week at the office, but now it’s Saturday, the weather has warmed up, and you can’t think of anything better than spending the weekend lounging in the pool you worked so hard to pay for. You grab a towel, get into your swimsuit, oil up… and then start picking out leaves that have fallen into the water. Oh, and here are some bugs, let’s get rid of those. And we’ll tackle that nice slimey film on top of the water. Did you scrub the pool walls and floors lately? Suddenly this luxurious dip you had been longing for feels like hassle. Let Dreame take the hard work out of pool maintenance It doesn’t have to be this way. Dreame can help, and the Z1 Pro ensures you enjoy hands-off pool maintenance anytime you need it. It deploys all of its 8,000GPH suction power to clean your pool top to bottom, picking up anything that’s fallen in the water and scrubbing the waterline. Much like a robot vacuum will tackle cleaning your floors, this one will stick to the bottom or sides of the pool and meticulously clean the surface, too. The robot’s sensors will quickly map out the pool while AI smarts divide it into areas so it can better tackle cleaning. The Z1 Pro even knows how to avoid obstacles such as drain covers, lights, and so on. This wireless robot pool cleaner can run for about 180 minutes on a single charge, cleaning up to 2,160 square feet in the process. That’s quite a lot of pool to cover! While it can normally do its own thing and clean wherever it deems necessary, you can also assume full control right from your iPhone or the bundled remote. Hands-free pool cleaning If you’re running an emergency clean just before guests arrive and you don’t want them to see the robot, use the remote to call it back to you. This LiFi-connected remote is suitable for fresh- and saltwater pools and can communicate with the robot even while it’s underwater, allowing you to assign tasks or steer the cleaner. Once the cleaning job is done, the robot will park itself at the edge of the pool so you can pick it up and set it up to recharge. Easy! To set up the robot and get cleaning reports, also install the Dreamehome app on your iPhone. You’ll see everything from the map to the multiple cleaning modes available, as well as the cleaning logs. What are you waiting for? Dreame’s Z1 Pro costs $1,499 at Dreame’s online shop, but right now it’s discounted to $1,099–and you can save a further 15% with the code PROMO15. We think you might just find the time saved on pool maintenance is worth more to you than the discount, however. Take a further 15% off Dreame Z1 Pro Use Promo Code PROMO15

The US Department of Commerce has renamed its AI Safety Institute to the Center for AI Standards and Innovation (CAISI), shifting its focus from overall safety to combating national security risks and preventing “burdensome and unnecessary regulation” abroad. Secretary of Commerce Howard Lutnick announced the change on June 3rd, calling the agency’s overhaul a way to “evaluate and enhance US innovation” and “ensure US dominance of international AI standards.” The AI Safety Institute was announced in 2023 under former President Joe Biden, part of a global effort to create best practices for governments mitigating AI system risk. It signed memorandums of understanding with major US AI companies, including OpenAI and Anthropic, to get access to new models and suggest improvements before release. Near the end of Biden’s term in early 2025, it released draft guidelines for managing AI risks that included using systems to create biological weapons or other clear threats to national security, but also more common categories of harmful content like child sexual abuse material (CSAM). Lutnick’s statement says that the new institute will “focus on demonstrable risks, such as cybersecurity, biosecurity, and chemical weapons” in its evaluations. It will also investigate “malign foreign influence arising from use of adversaries’ AI systems,” a category that likely includes DeepSeek, a Chinese large language model that shook up the American AI industry earlier this year. The move is part of a larger Trump administration effort to accelerate the expansion of American AI companies. On his first day in office Trump rescinded a Biden executive order that ordered new safety standards for large AI systems and a report evaluating the potential risks for US consumers and the labor market. His own executive orders have encouraged increasing generative AI adoption in fields like education and promoting coal as a source of power for energy-hungry AI data centers. And the current Republican budget bill includes a 10-year moratorium on state-level AI regulations — a provision even some in Trump’s party have come to oppose.

🍉🍋🐍🍇🍎 "Brainmelting Snake" Serpentes is back An updated offering of blissful boomer arcade goodness is here! It's Snake, but every fruit has 5 effects assigned to it randomly. Eat the fruits to reveal their effects, then use them to your advantage... or die trying. Based on a hellishly addictive hidden gem made by Benjamin Soulé in 2015, this new Serpentes got a second serving of 11 fresh fruits to unlock, mix, and match with the old ones, featuring new mechanics, reworked old ones, and a new original soundtrack by Pentadrangle. Boomer Arcade at its crunchiest Select two bonuses to start your run, then score the best possible score in 60 seconds. Death is inevitable, but dying only means retrying the very next second, as the fruits' properties get reshuffled. As you reach higher scores and fill up the leaderboard, you'll unlock new bonuses to select at the start, and new fruits to mix into the game for new effects. Strategize on the fly The fruits have 5 rows of properties. The first row is simply score. The second one adds and removes lengths of tail. The third one adds enemies, obstacles, it makes your snake faster, and some other fun things. The fourth row makes your next fruit more valuable, or maybe you'll get a wider selection of fruits, or you'll get a way to destroy some of the enemies and obstacles. Finally the fifth row holds a variety of powerful bonuses and mini-games that play through the game of Snake. Complete a row on all the fruits to get 20 extra seconds on the timer. Quickly pick up 5 of a same fruit to unlock its fifth property. Try different priorities. Adapt your strategy to the effects you uncover. Or die and restart. After all, a run is just 1 minute. Pay to win The free demo for this game is essentially the same as the full game. However, the demo only lets you select one starting bonus, instead of two. This makes it considerably harder than the full game, though not impossible, and we believe it's representative enough to get an idea of whether this game is for you. Besides this, the demo mostly features the fruits from the original version, and only 2 of the 11 unlockable new ones. Controls This game plays entirely with the keyboard, or with a gamepad. (keyboard still required to input your name at least once for the leaderboard) Use directions to move your snake, and hold them to move faster. That's it. 🍌🍑🐍🍒🥑 Praise for Serpentes "It captures the spirit of the original Snake perfectly [...] and then dials it up to eleven." — Derek Yu"Each variation of the Snake theme has generally been the same until Benjamin Soulé released 'Serpentes'." — Indie Retro News"[about Serpentes] I love the way it feels in my brain." — The Beauty of Games, by Frank Lantz🍋🍊🐍🥝🍍 This game was partially funded on Patreon by people like you! Our 3€-per-month Patreon subscription gives you our games as they come out, starting with the last game that came out when you subscribe. At this time, that means this game! If you have the means, subscribing for 5€ per month makes your name appear in the credits of the games that come out while you are subscribed, and gives you the OST of the games on Bandcamp. For 10€ per month, you also get access to a Discord channel where we frequently post news, articles and other resources we find interesting or helpful. The games are given out as Itch keys and Steam keys to be redeemed on our website. The games initially release on Itch, and then come to Steam a bit later. When the game releases on a platform, the corresponding key appears. You can cancel your subscription at anytime and it won't revoke your game keys. This game is currently an Itch exclusive. But it will come out on Steam eventually. If you feel so inclined, wishlisting Serpentes there would be very helpful to us! Buying the game here on Itch, or getting it through our Patreon subscription, will get you a Steam key when it releases there. 🍋🍑🐍🥑🍉 Discord If you'd like you can come to our Discord to share your best scores and compare strategies! It's also a great place to talk with us and get news for this and our next projects! 🍎🍍🐍🍊🍓 Are you press or a content creator? If you're a streamer, youtuber, or press and you'd like to cover the game, you can request a press key using this form! We've also uploaded a few assets you might find useful, including screenshots and thumbnail material! Find them here! 🍌🍒🐍🍓🥝 About PUNKCAKE As PUNKCAKE Délicieux we make a new game every month, which you can get by subscribing to our Patreon for 3€/month or buy separately on Itch io for 6$! Subscribe to our newsletter! Join our Discord! Follow our Bluesky! Subscribe to our Youtube! 🍇🍋🐍🍍🍊 Changelog: Quickpatch 1.0b: Fixed the Lychee unlock. Fixed a crash when trying to delete highscores. More informationPurchaseGet this game and 23 more for $66.00 USDSerpentes Release Sale! 🐍🍒View bundleBuy Now$6.00 $5.40 USD or moreIn order to download this game you must purchase it at or above the minimum price of $5.40 USD. You will get access to the following files:Download demo

Drones Set To Deliver Benefits for Labor-Intensive Industries: Forrester By John P. Mello Jr. June 3, 2025 5:00 AM PT ADVERTISEMENT Quality Leads That Turn Into Deals Full-service marketing programs from TechNewsWorld deliver sales-ready leads. Segment by geography, industry, company size, job title, and more. Get Started Now. Aerial drones are rapidly assuming a key role in the physical automation of business operations, according to a new report by Forrester Research. Aerial drones power airborne physical automation by addressing operational challenges in labor-intensive industries, delivering efficiency, intelligence, and experience, explained the report written by Principal Analyst Charlie Dai with Frederic Giron, Merritt Maxim, Arjun Kalra, and Bill Nagel. Some industries, like the public sector, are already reaping benefits, it continued. The report predicted that drones will deliver benefits within the next two years as technologies and regulations mature. It noted that drones can help organizations grapple with operational challenges that exacerbate risks and inefficiencies, such as overreliance on outdated, manual processes, fragmented data collection, geographic barriers, and insufficient infrastructure. Overreliance on outdated manual processes worsens inefficiencies in resource allocation and amplifies safety risks in dangerous work environments, increasing operational costs and liability, the report maintained. “Drones can do things more safely, at least from the standpoint of human risk, than humans,” said Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm, in Bend, Ore. “They can enter dangerous, exposed, very high-risk and even toxic environments without putting their operators at risk,” he told TechNewsWorld. “They can be made very small to go into areas where people can’t physically go. And a single operator can operate several AI-driven drones operating autonomously, keeping staffing levels down.” Sensor Magic “The magic of the drone is really in the sensor, while the drone itself is just the vehicle that holds the sensor wherever it needs to be,” explained DaCoda Bartels, senior vice president of operations with FlyGuys, a drone services provider, in Lafayette, La. “In doing so, it removes all human risk exposure because the pilot is somewhere safe on the ground, sending this sensor, which is, in most cases, more high-resolution than even a human eye,” he told TechNewsWorld. “In essence, it’s a better data collection tool than if you used 100 people. Instead, you deploy one drone around in all these different areas, which is safer, faster, and higher resolution.” Akash Kadam, a mechanical engineer with Caterpillar, maker of construction and mining equipment, based in Decatur, Ill., explained that drones have evolved into highly functional tools that directly respond to key inefficiencies and threats to labor-intensive industries. “Within the manufacturing and supply chains, drones are central to optimizing resource allocation and reducing the exposure of humans to high-risk duties,” he told TechNewsWorld. “Drones can be used in factory environments to automatically inspect overhead cranes, rooftops, and tight spaces — spaces previously requiring scaffolding or shutdowns, which carry both safety and cost risks,” he said. “A reduction in downtime, along with no requirement for manual intervention in hazardous areas, is provided through this aerial inspection by drones.” “In terms of resource usage, drones mounted with thermal cameras and tools for acquiring real-time data can spot bottlenecks, equipment failure, or energy leakage on the production floor,” he continued. “This can facilitate predictive maintenance processes and [optimal] usage of energy, which are an integral part of lean manufacturing principles.” Kadam added that drones provide accurate field mapping and multispectral imaging in agriculture, enabling the monitoring of crop health, soil quality, and irrigation distribution. “Besides the reduction in manual scouting, it ensures more effective input management, which leads to more yield while saving resources,” he observed. Better Data Collection The Forrester report also noted that drones can address problems with fragmented data collection and outdated monitoring systems. “Drones use cameras and sensors to get clear, up-to-date info,” said Daniel Kagan, quality manager at Rogers-O’Brien Construction, a general contractor in Dallas. “Some drones even make 3D maps or heat maps,” he told TechNewsWorld. “This helps farmers see where crops need more water, stores check roof damage after a storm, and builders track progress and find delays.” “The drone collects all this data in one flight, and it’s ready to view in minutes and not days,” he added. Dean Bezlov, global head of business development at MYX Robotics, a visualization technology company headquartered in Sofia, Bulgaria, added that drones are the most cost and time-efficient way to collect large amounts of visual data. “We are talking about two to three images per second with precision and speed unmatched by human-held cameras,” he told TechNewsWorld. “As such, drones are an excellent tool for ‘digital twins’ — timestamps of the real world with high accuracy which is useful in industries with physical assets such as roads, rail, oil and gas, telecom, renewables and agriculture, where the drone provides a far superior way of looking at the assets as a whole,” he said. Drone Adoption Faces Regulatory Hurdles While drones have great potential for many organizations, they will need to overcome some challenges and barriers. For example, Forrester pointed out that insurers deploy drones to evaluate asset risks but face evolving privacy regulations and gaps in data standardization. Media firms use drones to take cost-effective, cinematic aerial footage, but face strict regulations, it added, while in urban use cases like drone taxis and cargo transport remain experimental due to certification delays and airspace management complexities. “Regulatory frameworks, particularly in the U.S., remain complex, bureaucratic, and fragmented,” said Mark N. Vena, president and principal analyst with SmartTech Research in Las Vegas. “The FAA’s rules around drone operations — especially for flying beyond visual line of sight [BVLOS] — are evolving but still limit many high-value use cases.” “Privacy concerns also persist, especially in urban areas and sectors handling sensitive data,” he told TechNewsWorld. “For almost 20 years, we’ve been able to fly drones from a shipping container in one country, in a whole other country, halfway across the world,” said FlyGuys’ Bartels. “What’s limiting the technology from being adopted on a large scale is regulatory hurdles over everything.” Enderle added that innovation could also be a hangup for organizations. “This technology is advancing very quickly, making buying something that isn’t instantly obsolete very difficult,” he said. “In addition, there are a lot of drone choices, raising the risk you’ll pick one that isn’t ideal for your use case.” “We are still at the beginning of this trend,” he noted. “Robotic autonomous drones are starting to come to market, which will reduce dramatically the need for drone pilots. I expect that within 10 years, we’ll have drones doing many, if not most, of the dangerous jobs currently being done by humans, as robotics, in general, will displace much of the labor force.” John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John. Leave a Comment Click here to cancel reply. Please sign in to post or reply to a comment. New users create a free account. Related Stories More by John P. Mello Jr. view all More in Emerging Tech

Mozilla recently announced that it's shutting down the read-later app Pocket on July 8, 2025. If you're a fan like I was, now's the time to start looking at alternatives. You have until October 8 of this year to export your saves from Pocket, so get testing now to find the right read-later replacement for you.Use your browser's reading list feature Credit: Pranay Parab I'm a big fan of recommending simple tools, since you're more likely to use them. Browser-based reading lists definitely fall into that category. Both Chrome and Safari have built-in reading lists, which let you save articles for reading later. The Safari version saves articles for offline reading, but Chrome just loads the saved page. You can technically save articles for offline reading in Chrome, too, but the browser treats it like saving the entire webpage and stores it in files that you have to manage separately. That's a lot less convenient than just marking an article as read and deleting it off the device.Use the reading list in Safari by hitting the Share button and tapping Add to Reading List. To access saved articles on your iPhone, tap the bookmarks icon in Safari's tab bar, then the spectacles icon. In Safari for Mac, click the sidebar button next to the green button in the top-left corner of the browser's window, and select Reading List from the sidebar. To save articles offline by default on your iPhone, go to Settings > Apps > Safari, scroll to the bottom, and enable Automatically Save Offline. On the Mac, this is under Safari menu > Settings > Advanced > Reading List.Google Chrome's reading list is under the three-dots menu > Bookmarks and Lists > Reading List on the desktop browser. On Android, tap the three-dots menu and select Star. In Chrome for iPhone, this option is located under the three-dots menu > Add to reading list.As convenient as browser-based reading lists are, they do lack a few features when compared with proper read-later apps, such as tagging, organizing articles by topic or creating custom folders.Instapaper: The closest alternative to Pocket Credit: Instapaper Like Pocket, Instapaper was first launched in the late 2000s, and the service is still around. It offers apps for Android, iPhone, and the web, and has a generous free tier that lets you save, organize, and sync unlimited articles. The free tier shows a few ads to fund the service, though. The premium subscription costs $6/month or $60/year, and it adds useful features such as full-text search, offline reading, and removes ads.The best paid features, though, are speed reading and the ability to send articles to your Kindle. Speed reading flashes one word at a time to help you read articles faster. The send-to-Kindle feature is also quite nice to have for long reads that you'd rather view on an e-ink display.GoodLinks: An excellent read-later app for Apple devices Credit: GoodLinks GoodLinks is a great read-later app for all your Apple devices. You can purchase it off the App Store for $10, which lets you access the app on your iPhone, iPad, and Mac. The app lets you highlight text in articles, color code your highlights, and makes it easy to find highlighted content, too. You can save articles for offline reading easily from any website, simply by using the share sheet. The app also recently added support for saving Bluesky threads, which is a nice touch. GoodLinks doesn't require you to create an account and it uses iCloud to sync your reading lists across devices.Note that the app gives you free feature updates for one year after initial purchase. After that, you can continue to use GoodLinks with the features you paid for. If you want additional features developed in the future, you can pay $5/year to access that. The app already has almost all the features you'd need, though, so this business model isn't going to lock out any essentials.Readwise Reader: The best read-later service for power users Credit: Readwise Some people want a read-later service that can host multiple types of content, including videos, text, social media posts, newsletters, and even entire books. Readwise Reader is designed for just that. It lets you highlight text in any text file, and even transcripts of YouTube videos, and syncs those highlights to all your devices. You can even send highlights to apps such as Obsidian or Notion. The app generates a "daily review" for you, too, which is a quick digest of your saved articles that can help you quickly go through important reads.The service also gives you an email address to subscribe to newsletters, and you can also use it to follow RSS feeds of the publications you love. Readwise Reader is an all-in-one app that offers a lot more than just a read-later service, which is great for power users, but it can be overwhelming for someone who just wants to save the occasional article for weekend reading. Readwise Reader has a 30-day free trial, after which it costs $10/month.Matter: For those who value newsletters above all else Credit: Matter Matter is a premium read-later app for the iPhone, iPad, and the web. While it has a free tier, almost all of its best features are in the paid subscription ($15/month or $80/year). This service also gives you an email address, which you can use to subscribe to newsletters and have them sent directly to Matter. I prefer this approach over having newsletters delivered to my already crowded email inbox, and Matter's choice of fonts and distraction-free reading experience make it even better. If you're a paying subscriber, Matter can also scan your Gmail inbox and automatically pick up newsletters from there. To get you started, this service has a curated list of articles for you to read, just like Pocket, which may appeal to some. Other useful read-later servicesThere are a few other useful read-later apps and services that you might want to check out. These aren't as well-rounded as the picks above, but they're worth checking out for specific use cases.Send to Kindle: Amazon offers many ways to easily send files to your Kindle, but the Chrome extension is probably the smoothest way to use your e-reader as a read-later device.Wallabag: This is an open-source read-later service that costs $12.5/year and lets you self-host the service, too. It has apps for Android and iPhone and native clients for Kindle and Kobo, so you can easily access saved articles.Flyleaf: This is one of the best new read-later apps for Apple devices, and its free tier offers all the basics. There is an optional paid subscription ($17/year) if you want tagging and custom color schemes.

You cross the finish line after what feels like a perfect 10-mile run and your watch beeps triumphantly, displaying that beautiful round number: 10.00 miles. You're already composing your social media post in your head. Then you upload to Strava and—betrayal. Your activity shows 9.99 miles. It might seem like a bug, but as Strava explains, it's very much by design.Welcome to the "Strava Tax," the phenomenon that has spawned memes, advice, and probably a few extra loops around parking lots as runners desperately try to hit that magical round number.What's really happening when Strava rounds down?The Strava Tax isn't actually Strava being petty or skimming distance off your achievements. It's more of a collision between mathematical precision and the messy reality of how different devices handle GPS data.Here's the thing: when your watch displays 10.00 miles, that's often not what it actually recorded. The raw GPS data might show 9.993 miles, 9.996 miles, or 10.001 miles. Your watch rounds this to a nice, clean 10.00 for display purposes—because who wants to see 9.99634 miles on their wrist?So your watch and apps don't just display raw GPS data—they "improve" it. They smooth out GPS wobbles, correct for obvious errors, and sometimes add their own interpretations of where you actually went. Your Garmin might think you ran through that building (especially as AI maps take over), while your phone's GPS smooths your route to follow the sidewalk.Different manufacturers handle this data inconsistency in different ways. Even devices from the same manufacturer can display identical GPS data differently, depending on the model, firmware version, or even the specific algorithms running on each device. Some devices will show 1.00 km as soon as you hit 991 meters (0.991 km), while others wait until you actually complete a full kilometer. It's like having different definitions of what "close enough" means.Beyond that, mile definitions aren't actually universal. You'd think a mile is a mile, right? Not in the world of fitness devices. The precise definition is 1609.344 meters, but some devices use 1609 meters for simplicity. That small difference adds up over longer distances.But Strava takes a different approach. When displaying distances, Strava rounds down rather than using standard rounding rules. So that 9.993 miles becomes 9.99 miles on your activity page, not 10.00 miles.Why Strava rounds downStrava often sits in the middle of different manufacturers and devices. Imagine if Strava applied the same "enhancement" algorithms that your Garmin uses to data coming from an Apple Watch. The Apple data might get double-processed, potentially inflating distances. Or if it used Apple's data smoothing, it might actually reduce accuracy.Instead, Strava takes a conservative approach: it displays the data as close to raw as possible, using consistent rounding rules across all devices. This means sometimes your beautiful round numbers get truncated, but it also means a 10K from a Garmin is treated the same as a 10K from an Apple Watch.Zooming out, when it comes to fitness tracking, it's helpful to remember that the numbers we see are often more complicated than they appear. We all know GPS isn't perfect. Think about it: your device is trying to track your position using satellites 12,000+ miles above Earth. Trees, buildings, weather, and even solar activity can affect accuracy. How often to record points, how to connect the dots between points, how to filter out obvious errors, how to handle missing data—each manufacturer makes different choices. Strava's choice, in its own words, is to "err on the side of caution rather than let the accuracy of our records start to dilute."Tips to live with the Strava TaxAt the end of the day, there's a deeper reason why so many runners bond over Strava Tax memes. The Strava Tax taps into something more than just measurement accuracy—it hits our psychological relationship with round numbers. There's something deeply satisfying about completing exactly 10 miles, 5K, or 100 kilometers. These numbers feel complete, accomplished, worthy of celebration.When Strava displays 9.99 miles instead of 10.00, it doesn't just remove a hundredth of a mile—it removes the psychological satisfaction of hitting that milestone. It's the difference between "I ran 10 miles!" and "I ran...well, basically 10 miles."This is why you see runners doing extra loops around parking lots, cyclists riding circles in their driveways, and forum threads debating whether 9.99 miles "counts" as a 10-mile run. It's not really about the 0.01 miles—it's about the story we tell ourselves and others about our achievements.So what's a data-obsessed athlete to do? A few strategies:Embrace the range: Instead of fixating on hitting exactly 10.00 miles, think in ranges. A 9.98-10.02 mile run is essentially the same thing—you ran about 10 miles.Know your device: Learn how your specific watch or phone handles distance calculation. Some devices let you calibrate distance measurements or choose different GPS settings that might be more or less aggressive in their processing.Focus on trends: Day-to-day variations in distance measurement matter less than long-term trends. Are you running farther this month than last month? That's more meaningful than whether Tuesday's run was 5.99 or 6.01 miles.Plan ahead: If hitting exact distances is important to you, plan routes that give you a small buffer. Aim for 10.1 miles if you want to ensure you hit at least 10.0 on Strava.The Strava Tax might be annoying, but every time you glance at your watch and see a distance, remember: there's a satellite constellation, multiple algorithms, and several companies' worth of engineering decisions all working together to give you that number. And sometimes, despite all that technology, you still end up with 9.99 miles. But hey—you still ran the distance. The GPS satellites aren't judging you, and neither should you.

How far would you go to keep yourself private online? There’s little doubt that advances in technology over the past three decades have eroded traditional concepts around privacy and security: It was once unthinkable to voluntarily invite big companies to track your every move and decision—now, we happily let them in exchange for the digital goods and services we rely on (or are hopelessly addicted to). Most people these days either tolerate these privacy intrusions or outright don’t care about them. But there’s a growing movement that believes it’s time to claim our privacy back. Some are working piecemeal, blocking trackers and reducing permissions where they can, while not totally ditching modern digital society as a whole. Others, however, are as hardcore as can be—a modern equivalent of "going off the grid."  We put out a call looking for the latter—people who are going to great lengths to protect their privacy in today’s mass surveillance world. We received a number of insightful, fascinating, and unique situations, but for this piece, I want to highlight four specific perspectives: "Ed," "Jane," "Mark," and "Jay."Ed is "ruthless" with app choices and permissionsThe first respondent, I’ll call Ed, since their privacy journey began with the Edward Snowden leaks: “I'd known something was likely up…as early as 2006[.] I remember headlines about AT&T possibly spying, but high school me didn't take it too seriously at the time. The Snowden leaks, when I was in college, really opened my eyes. Ever since, I've taken steps to protect my privacy.”Ed says the biggest step they’ve taken towards a digitally private life has been their Proton account. If you’re not aware, Proton is a company that offers apps designed for privacy. Their email service, Proton Mail, is the most famous of the company’s products, but Proton makes other apps as well. Ed uses many of them, including Proton VPN, Proton Calendar, and Proton Drive. Ed pays for Proton Ultimate, which costs them nearly $200 every two years (a new account is now billed yearly at $119.88). You don’t have to pay for Proton, but your experience is much more limited. That’s not totally dissimilar to Google’s offers, which gives you more features if you pay, but most people can definitely get by with a free Google Account. I'm not so sure the reverse is true. Speaking of Google, Ed does have a Google Account, but rarely logs into it. They don’t keep anything attached to it, however—Ed stores all files, for example, in Proton Drive or Tresoirt (another end-to-end encrypted service).Ed uses SimpleLogin for throwaway email addresses. That’s not just for the times Ed wants to avoid giving their email address to someone. According to them, they use an alias anytime an organization asks for their email, and frequently delete it when it’s no longer useful. Each online purchase gets its own alias, and that alias is deleted once the purchase is complete. Whenever Ed travels, they use an alias for any flights, hotels, and rental cars they use. Once the trip is up, they delete the alias. If one of those aliases receives a spam message, they delete it as well.Ed’s smartphone of choice is iPhone, and although Apple arguably has the best reputation for privacy in big tech, Ed is no fan: “Apple is no bastion of privacy of course, but they seem to be the least-worst of the big tech companies.” Ed doesn’t use iCloud for any backups: Any iPhone files are kept in Tresorit. That iPhone, of course, contains apps. But each app is there for a reason, and no app gets access to permissions unless it requires it: “I'm ruthless about apps and app permissions. If I'm not going to use the app regularly, I uninstall it. I grant only those permissions I think the app reasonably needs.” Ed protects his mobile internet traffic with Proton VPN, and only accesses the web via Firefox Focus, a special version of Firefox designed for privacy. Location services are always off on Ed’s iPhone, unless they’re using Apple Maps for navigation. Once they arrive at their destination, Ed disables location services again. They also have an interesting trick for getting back home without revealing their actual address:  “Additionally, when I'm navigating home, I don't enter my home address. I enter the address down the street just as an extra layer so I'm not entering my actual home address…I'll end navigation and turn off location while still driving…if I know the rest of the way home myself."Most of us deal regularly (if not daily) with spam calls. Not Ed: They use the “Silence Unknown Callers” setting on iOS to send all numbers not in the Contacts app to voicemail. They then review all voicemails, and if they didn’t leave a message, they block the number. Our initial call out for this piece referenced how using a VPN can sometimes block incoming phone calls, but Ed isn’t bothered by that: “Since most calls these days are scams or telemarketing, and most people I do want to talk to aren't going to call me anyway, I see this as more of a feature than a bug.” For their desktop computing needs, Ed uses Windows. They admit they aren’t privacy experts when it comes to Microsoft’s OS, but they do what they can, including changing all privacy settings and uninstalling all programs they don’t use. (That includes OneDrive and Edge.) They also run a clean version of Windows 11 after following Lifehacker’s guide. Firefox is their go-to PC browser, and they use a variety of extensions, including:ClearURLs: removes trackers from links.Decentraleyes: blocks data requests from third-party networks. Disconnect: blocks trackers from "thousands" of third-party sites.Firefox Multi-Account Containers: separates your browsing into siloed "containers" to isolate each session from one another.PopUpOFF: blocks pop-ups, overlays, and cookie alerts.Privacy Badger: blocks invisible trackers.Proton VPN: Proton's Firefox add-on for its VPN.uBlock Origin: popular content blocker.Ed didn’t say how much of an impact this array of extensions and settings has on their browsing, save for YouTube, which they admit does sometimes give them trouble. However, Ed has workarounds: “When YouTube wants me to 'sign in to confirm you're not a bot,' changing VPN servers usually does the trick.” Ed also uses the audible clues for ReCAPTCHA prompts, rather than the pictures, since they don’t want to help train Google’s “braindead AI.”Ed deleted all their social media accounts, including Facebook, X, Instagram, and LinkedIn. Though they’ve never had TikTok installed on their phone, they will watch it in Firefox when a friend sends them a video. Jane uses an open-source smartphone OS designed for privacyWhile Edward Snowden may have kicked off Ed’s interest in personal privacy, "Jane" has many strong beliefs motivating their desire for privacy. They are concerned about data brokers and Meta’s practices of tracking internet activity, and how these companies build profiles based on that data to sell to third-parties; they’re concerned about the possibility of telecommunication companies tracking our locations via cellular towers; they worry about US law enforcement and agencies reviewing citizens’ social media accounts accounts and tracking people. Their focus on privacy is fueled by true concern for their own well-being, not only the value of privacy as a concept.      Jane uses a VPN on all of their devices. Instead of Proton, however, Jane opts for Mullvad. They enable ad and tracker blocking, as well as a kill switch, which blocks your internet if you lose connection with the VPN—thus protecting your connection from being leaked out of the secure network.I’m a big advocate for strong and unique passwords and proper password management, but Jane definitely beats me when it comes to secure credentials. Jane uses six to eight-word passphrases generated by diceware, a tactic that chooses words based on dice rolls. Something like this diceware generator will roll a die five times, then find a word in a bank based on that five-digit number. You can repeat this as many times as you want to come up with a passphrase built up with random words. Jane saves all of their passphrases to a password manager, except for the ones for important accounts, like their bank. They commit those to memory, just in case someone breaches their password manager.     Like Ed, Jane uses Mullvad, but instead of just using their VPN, they opt for the web browser, which has those protections built in. Mullvad’s strict privacy settings break persistent logins on websites, so any sites Jane wants to stay logged in on are kept in Brave browser. For both Mullvad and Brave, Jane uses uBlock Origin.“From time-to-time I do run into sites that will block access due to being on a VPN or blocking ads and trackers. Instead of disabling [my] VPN completely, switching my connection to one of Mullvad's rented servers instead of ones they own usually helps. Barring that, I occasionally go into [uBlock Origin] and temporarily whitelist a needed [URL] ([ReCAPTCHA] etc). This works for me to get around site blocks most of the time.”  Jane uses a Mac, and configured macOS based on various privacy guides. But instead of an iPhone, Jane opts for a Google Pixel. That might surprise readers who assumed hardcore privacy enthusiasts would break away from Google entirely. But X doesn’t run Android: Instead, they installed GrapheneOS on their Pixel, an open-source OS designed for privacy. Following a restart, Jane configured the Pixel to only unlock with a seven-word dice passphrase—for general use, they use a fingerprint scan and a six-digit PIN. If the don’t unlock their Pixel for a while, their phone automatically reboots to put it back into this “First Unlock” state. They also keep airplane mode on at all times to disable the phone’s radio communications, but maintain a wifi connection with timed automatic Bluetooth and wireless disabling. Jane also deleted all their social media accounts after downloading all data associated with those platforms.Mark uses phone and credit card masks“Mark” is perhaps the least hardcore of the respondents in this story, but that makes their experience both interesting and relatable. Unlike most of the people we spoke to, Mark is still on Facebook and Instagram. That’s due to their job, which requires them to be on the platform, but they’ve been “systematically” deleting everything they can over their 19-year Facebook history and saving the data to an external hard drive. Mark doesn’t follow anything that isn’t relevant to their job, and only uses Facebook and Instagram inside the DuckDuckGo browser. They don’t react to posts they see, and following their privacy tactics, Facebook doesn’t show them relevant ads anymore. “If there is an ad I'm actually interested in I'll search it up in a different browser rather than click it.”Mark has had four Google Accounts in their time online, and has deleted two so far. Like Facebook, they have to use Google for their job, but they delegate all their work to Chrome. All other browsing runs through Firefox, DuckDuckGo, or Tor. The latter is perhaps best known for being the browser of choice for browsing the dark web, but what makes it great for that is also what makes it a great choice for private browsing.Unlike others in this story, Mark hasn’t de-Googled themselves completely. In addition to using Chrome for work, Mark has a phone mask through Google, and has their contacts, calendar, and maps tied to the company—though they are moving away from Google as much as they can. They've been running through their old emails to find and delete outdated accounts they no longer use. Any accounts they do need now use an email mask that forwards to a Mailfence account, an encrypted email service.   Mark was the only respondent to talk about entertainment in relation to privacy: “I've also been switching to physical media over streaming, so buying CDs and DVDs, locally as much as possible. I'm lucky to have a local music store and a local bookstore...one of the owners of our bookstore wrote a book on how to resist Amazon and why. Any book I want, I can either order through them or on Alibris. For music, I use our local record store and Discogs.”When shopping online, Mark uses a credit card mask, but still uses the card itself when shopping in person. They want to start using a credit card mask in retail locations like Janet Vertesi, an associate professor of sociology at Princeton University, but they haven’t quite gotten there yet.   What really piqued my interest most about Mark, however, wasn’t their perspective on their own privacy concerns, but the concerns around the privacy of their kids: “They each have a Gmail, two of them have Snapchat. Their schools use Gaggle and Google to spy on them. I don't even know how to start disconnecting them from all this...I was a kid during the wild west of the internet and this feels like getting back to my roots. My kids are end users who understand apps and touchscreens, not torrenting their music or coding a basic website. (Is this my version of "I drank out of the garden hose"?) I feel like Big Data has its grip on the kids already and I don't have a guidebook on navigating that as a parent.”  Mark’s current focus on their kids’ privacy includes deleting their health data from their local health system. That’s in part due to a data breach impacting the health system, but also the language about autism from Robert F. Kennedy Jr., the current Secretary of Health and Human Services.Jay de-googled their life and uses a VoIP phone number"Jay's" origin story with personal privacy dates back to 2017. That year, Equifax suffered a major hack, where nearly 148 million Americans had sensitive data stolen and weren’t notified about the breach for months. Jay was frustrated: You don’t choose to give your data to Equifax, or any credit bureau, and yet so many people lost their data. They also felt that companies were not properly held responsible for these events, and lawmakers were simply too out of touch to do what was necessary to protect citizens’ privacy, so they took it upon themselves to protect their own data. Ever since this incident, Jay freezes their credit: “It was frustratingly difficult back then, but nowadays, it is very easy (it just requires an account, which I use a burner email for)...The freeze will not allow anyone to pull credit for large purchases in your name, even if they have your social security number (and because of the data breach, someone probably does). I decided I wanted to pursue some privacy for the things I do have a choice over.”  From here, Jay de-googled their life, including both Google Search as well as YouTube. They’ve found no issue with using alternative search engines, and, in fact, sees Google getting worse, as it tries to show you results based on what it thinks it knows about you, not what is most relevant to your actual query: “The internet was supposed to be a place you went to find information, not where you became the information that companies take instead."Jay uses tools to prevent fingerprinting, where companies identify you and track you across the internet, but worries that going too far with things like ad blockers puts a target on your back as well. Jay chooses to pick “a couple of effective tools,” and runs with those.For their smartphone needs, Jay goes with Apple. Like Ed, Jay doesn’t believe Apple is perfect, and even considers their privacy policies a bit of a gimmick, but sees them as the better alternative to Android. Jay likes the security of the App Store, and the array of privacy features in both Safari and Apple Accounts as a whole. They highlight Safari’s “Advanced Tracking and Fingerprinting Protection” feature, which helps block trackers as you browse the web; iCloud’s Private Relay, which hides your IP address; and “Hide My Email,” which generates email aliases you can share with others without giving your true email address away.Most of us are plagued with spam calls, but following the Robinhood data breach in 2021, Jay started receiving a flood of them. They decided to change their phone number and made a point of never sharing it with businesses. For the times they need to give out their number to parties they don’t trust, they use a number generated by My Sudo, which, for $20 per year, gives them a VoIP (Voice over Internet Protocol) phone number. It works with most services that rely on SMS, but it won’t function for two-factor authentication. (Which is fine, seeing as SMS-based 2FA is the weakest form of secondary authentication.) My Sudo lets you change your number for an additional $1, so if Jay’s number ever was compromised or started receiving too much spam, they could swap it.        Jay, like many respondents, deleted all social media services: “It has its place in society for a lot of people, and is no doubt a great way to connect. However, I found that the fear of deleting it was a lot worse than actually deleting it. The people you care about won’t forget you exist.” That said, Jay doesn't mind any of the obstacles this lifestyle does throw their way: “It is a challenging topic, as most people consider you a little bit 'out there' if you take steps to make your life a little less convenient, but more private. The modern world sells you convenience, while pretending it is free, and harvesting your data for so much more than you actually get out of your relationship to them.”      What it takes to be private on the modern internetThere's no one way to tackle personal privacy. Every one of the respondents to our query had something unique about their approach, and many had different motivations behind why they were so concerned about their privacy.There are plenty of common through lines, of course. Most privacy people love Proton, which makes sense. Proton seems to be the only company that offers a suite of apps most closely resembling Google's while also prioritizing privacy. If you want your email, calendar, word processor, and even your VPN all tied up nicely under one privacy-focused umbrella, that's Proton. But not everyone wants an ecosystem, either. That's why you see respondents using other VPNs, like Mullvad, or other private storage options, like Tresorit. These apps and services exist—they might just not be owned by one company, like Apple or Google (or Proton).Google and Meta are more commonalities, in that most privacy enthusiasts ditch them entirely. Some, like Mark, haven't been able to fully shake off these data-hungry companies. In Mark's case, that's because they need these platforms for work. But while most hardcore privacy people delete their Google and Meta accounts, most of us have trouble de-Googling and de-Metaing our digital lives. In general, though, the keys to privacy success include the following: Use a VPN to protect your internet traffic; prioritize privacy in your web browser, both through the browser itself, as well as extensions that block ads and protect your traffic; shield your sensitive information whenever possible, by using email aliases, alternate phone numbers, or credit card masks; use strong and unique passwords for all accounts, and store those passwords in a secure password manager; use two-factor authentication whenever possible (perhaps passkeys, when available); and stick to end-to-end encrypted chat apps to communicate with others. While there's always more you can do, that's the perfect storm to keep your digital life as private as reasonably possible. Some might read through the examples here and see steps that are too much effort to be worth it. It might seem out of reach to ditch Gmail and Instagram, break certain websites, and force your friends and family to learn new numbers and email addresses to protect your privacy, especially if you don't feel your privacy has that much of an impact on your life. But even if you aren't sold on the concept of privacy itself, there are real-world results from sticking with these methods. Jay no longer receives spam calls and texts; Mark no longer sees ads that are freakishly relevant to their likes. It's a lifestyle change, to be sure, but it's not just to serve some concept of privacy. You can see results by changing the way you interact with the internet, all without having to actually disconnect from the internet, and, by extension, the world at large.