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  • 3 things a GI doctor does to prevent colon cancer — aside from eating healthily














    Dr.
    James Kinross believes gut health is linked to colon cancer risk.


    Getty Images/ Justine Stoddart







    2025-05-13T11:59:36Z












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    Our modern lifestyles are thought to damage our gut health in a way that raises the risk of colon cancer.
    Lifestyle changes can improve the gut microbiome, which could in turn lower the risk of colon cancer.
    As well as eating healthily, GI surgeon James Kinross eats enough vitamin D to prevent the disease.



    Colon cancer is rising in people under 50.
    James Kinross, a gastrointestinal surgeon who researches how the gut microbiome affects our risk of the disease, told Business Insider that poor gut health could be partly to blame.Research suggests the gut microbiome, the trillions of microbes that live in the digestive tract, has a wide-ranging effect on our health.
    But our sterile, urbanized lifestyles, appear to have made them less diverse overall and, therefore, weaker, according to Kinross, who is based at Imperial College London."You're seeing a generational loss in our internal ecology, which is being hammered with a series of environmental hits that it simply cannot adapt to," he said, referring to factors including microplastics, ultra-processed foods, and minimal access to nature.
    Many studies have linked

    But, the gut microbiome is changeable, meaning there are things we can do to increase its diversity, which in turn could help lower colon cancer risk.
    "It is an ecosystem which you can adapt, and you can modify," he said.Kinross previously shared with BI how he eats to boost his gut microbiome.
    He shared the three things he does aside from healthy eating to lower his colon cancer risk.Don't take antibiotics if you don't need to






    Kinross limits his antibiotic use where possible because the medication disrupts the gut microbiome.



    Trevor Williams/Getty Images





    As a surgeon, Kinross is acutely aware that antibiotics are often necessary and save millions of lives each year, but he believes we use them too liberally — particularly to treat viral infections they can't tackle."In my house, to qualify for antibiotics, you've really got to have a pathogen that you need treated," Kinross said.Kinross and his family limit their use of antibiotics as much as possible because taking them can disrupt the ecosystem of the gut microbiome, killing off good bacteria along with pathogens, and reducing diversity.He likened it to pouring weed killer all over your garden.
    "Your garden won't really grow into a lovely garden full of wild meadows and flowers and color.
    It will just be brown and lifeless," he said.Take vitamin DKinross takes a vitamin D supplement because evidence suggests that having enough of the nutrient is important for gut health.
    Vitamin D is crucial for several biological processes, including calcium absorption and cellular repair — but also keeps the lining of the small intestine strong.
    If the lining becomes weak, microbes can pass through it into the bloodstream and cause inflammation.
    Chronic inflammation is linked to a higher risk of chronic diseases, including cancer.Vitamin D is found in foods including oily fish, egg yolks, and red meat, as well as from sunlight.
    In countries with climates like the UK's, where Kinross lives, it can be difficult to get enough vitamin D in the colder months, and residents are advised to supplement from October to March.Socialize






    Social connections are a pillar of health.



    pixdeluxe/Getty Images





    Kinross goes cycling with friends regularly and makes sure to sit down to eat dinner with his family in the evenings.
    As well as being a pillar of overall health, research suggests that socializing positively impacts the composition of our gut microbiomes, Kinross said.We exchange microbes through physical touch, and studies have found that friends, family members, and spouses have similar gut microbes to one another.A 2024 study published in the journal Nature, based on 1,787 adults from 18 isolated villages in Honduras, found that people in the same social network shared more similarities in their gut microbiomes compared to those outside of it.
    This was regardless of diet, water sources, and medications.
    Spouses and people living together had the highest amount of microbial sharing, but the phenomenon still occurred among friends and even friends of friends."Our social interactions, our real-world social interactions, define so much of our health," Kinross said.
    "It's good for all aspects of our health.
    It's good for our mental health, it's good for our cardiovascular health.
    It's good for everything.
    But if you're not having real-world social interaction, you are not really optimizing your gut health, I believe."









    Recommended video

































    المصدر: https://www.businessinsider.com/how-gi-doctor-prevent-colon-cancer-eating-healthy-gut-microbiome-2025-5

    #things #doctor #does #prevent #colon #cancer #ampampmdash #aside #from #eating #healthily
    3 things a GI doctor does to prevent colon cancer — aside from eating healthily
    Dr. James Kinross believes gut health is linked to colon cancer risk. Getty Images/ Justine Stoddart 2025-05-13T11:59:36Z Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Our modern lifestyles are thought to damage our gut health in a way that raises the risk of colon cancer. Lifestyle changes can improve the gut microbiome, which could in turn lower the risk of colon cancer. As well as eating healthily, GI surgeon James Kinross eats enough vitamin D to prevent the disease. Colon cancer is rising in people under 50. James Kinross, a gastrointestinal surgeon who researches how the gut microbiome affects our risk of the disease, told Business Insider that poor gut health could be partly to blame.Research suggests the gut microbiome, the trillions of microbes that live in the digestive tract, has a wide-ranging effect on our health. But our sterile, urbanized lifestyles, appear to have made them less diverse overall and, therefore, weaker, according to Kinross, who is based at Imperial College London."You're seeing a generational loss in our internal ecology, which is being hammered with a series of environmental hits that it simply cannot adapt to," he said, referring to factors including microplastics, ultra-processed foods, and minimal access to nature. Many studies have linked But, the gut microbiome is changeable, meaning there are things we can do to increase its diversity, which in turn could help lower colon cancer risk. "It is an ecosystem which you can adapt, and you can modify," he said.Kinross previously shared with BI how he eats to boost his gut microbiome. He shared the three things he does aside from healthy eating to lower his colon cancer risk.Don't take antibiotics if you don't need to Kinross limits his antibiotic use where possible because the medication disrupts the gut microbiome. Trevor Williams/Getty Images As a surgeon, Kinross is acutely aware that antibiotics are often necessary and save millions of lives each year, but he believes we use them too liberally — particularly to treat viral infections they can't tackle."In my house, to qualify for antibiotics, you've really got to have a pathogen that you need treated," Kinross said.Kinross and his family limit their use of antibiotics as much as possible because taking them can disrupt the ecosystem of the gut microbiome, killing off good bacteria along with pathogens, and reducing diversity.He likened it to pouring weed killer all over your garden. "Your garden won't really grow into a lovely garden full of wild meadows and flowers and color. It will just be brown and lifeless," he said.Take vitamin DKinross takes a vitamin D supplement because evidence suggests that having enough of the nutrient is important for gut health. Vitamin D is crucial for several biological processes, including calcium absorption and cellular repair — but also keeps the lining of the small intestine strong. If the lining becomes weak, microbes can pass through it into the bloodstream and cause inflammation. Chronic inflammation is linked to a higher risk of chronic diseases, including cancer.Vitamin D is found in foods including oily fish, egg yolks, and red meat, as well as from sunlight. In countries with climates like the UK's, where Kinross lives, it can be difficult to get enough vitamin D in the colder months, and residents are advised to supplement from October to March.Socialize Social connections are a pillar of health. pixdeluxe/Getty Images Kinross goes cycling with friends regularly and makes sure to sit down to eat dinner with his family in the evenings. As well as being a pillar of overall health, research suggests that socializing positively impacts the composition of our gut microbiomes, Kinross said.We exchange microbes through physical touch, and studies have found that friends, family members, and spouses have similar gut microbes to one another.A 2024 study published in the journal Nature, based on 1,787 adults from 18 isolated villages in Honduras, found that people in the same social network shared more similarities in their gut microbiomes compared to those outside of it. This was regardless of diet, water sources, and medications. Spouses and people living together had the highest amount of microbial sharing, but the phenomenon still occurred among friends and even friends of friends."Our social interactions, our real-world social interactions, define so much of our health," Kinross said. "It's good for all aspects of our health. It's good for our mental health, it's good for our cardiovascular health. It's good for everything. But if you're not having real-world social interaction, you are not really optimizing your gut health, I believe." Recommended video المصدر: https://www.businessinsider.com/how-gi-doctor-prevent-colon-cancer-eating-healthy-gut-microbiome-2025-5 #things #doctor #does #prevent #colon #cancer #ampampmdash #aside #from #eating #healthily
    WWW.BUSINESSINSIDER.COM
    3 things a GI doctor does to prevent colon cancer — aside from eating healthily
    Dr. James Kinross believes gut health is linked to colon cancer risk. Getty Images/ Justine Stoddart 2025-05-13T11:59:36Z Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Our modern lifestyles are thought to damage our gut health in a way that raises the risk of colon cancer. Lifestyle changes can improve the gut microbiome, which could in turn lower the risk of colon cancer. As well as eating healthily, GI surgeon James Kinross eats enough vitamin D to prevent the disease. Colon cancer is rising in people under 50. James Kinross, a gastrointestinal surgeon who researches how the gut microbiome affects our risk of the disease, told Business Insider that poor gut health could be partly to blame.Research suggests the gut microbiome, the trillions of microbes that live in the digestive tract, has a wide-ranging effect on our health. But our sterile, urbanized lifestyles, appear to have made them less diverse overall and, therefore, weaker, according to Kinross, who is based at Imperial College London."You're seeing a generational loss in our internal ecology, which is being hammered with a series of environmental hits that it simply cannot adapt to," he said, referring to factors including microplastics, ultra-processed foods, and minimal access to nature. Many studies have linked But, the gut microbiome is changeable, meaning there are things we can do to increase its diversity, which in turn could help lower colon cancer risk. "It is an ecosystem which you can adapt, and you can modify," he said.Kinross previously shared with BI how he eats to boost his gut microbiome. He shared the three things he does aside from healthy eating to lower his colon cancer risk.Don't take antibiotics if you don't need to Kinross limits his antibiotic use where possible because the medication disrupts the gut microbiome. Trevor Williams/Getty Images As a surgeon, Kinross is acutely aware that antibiotics are often necessary and save millions of lives each year, but he believes we use them too liberally — particularly to treat viral infections they can't tackle."In my house, to qualify for antibiotics, you've really got to have a pathogen that you need treated," Kinross said.Kinross and his family limit their use of antibiotics as much as possible because taking them can disrupt the ecosystem of the gut microbiome, killing off good bacteria along with pathogens, and reducing diversity.He likened it to pouring weed killer all over your garden. "Your garden won't really grow into a lovely garden full of wild meadows and flowers and color. It will just be brown and lifeless," he said.Take vitamin DKinross takes a vitamin D supplement because evidence suggests that having enough of the nutrient is important for gut health. Vitamin D is crucial for several biological processes, including calcium absorption and cellular repair — but also keeps the lining of the small intestine strong. If the lining becomes weak, microbes can pass through it into the bloodstream and cause inflammation. Chronic inflammation is linked to a higher risk of chronic diseases, including cancer.Vitamin D is found in foods including oily fish, egg yolks, and red meat, as well as from sunlight. In countries with climates like the UK's, where Kinross lives, it can be difficult to get enough vitamin D in the colder months, and residents are advised to supplement from October to March.Socialize Social connections are a pillar of health. pixdeluxe/Getty Images Kinross goes cycling with friends regularly and makes sure to sit down to eat dinner with his family in the evenings. As well as being a pillar of overall health, research suggests that socializing positively impacts the composition of our gut microbiomes, Kinross said.We exchange microbes through physical touch, and studies have found that friends, family members, and spouses have similar gut microbes to one another.A 2024 study published in the journal Nature, based on 1,787 adults from 18 isolated villages in Honduras, found that people in the same social network shared more similarities in their gut microbiomes compared to those outside of it. This was regardless of diet, water sources, and medications. Spouses and people living together had the highest amount of microbial sharing, but the phenomenon still occurred among friends and even friends of friends."Our social interactions, our real-world social interactions, define so much of our health," Kinross said. "It's good for all aspects of our health. It's good for our mental health, it's good for our cardiovascular health. It's good for everything. But if you're not having real-world social interaction, you are not really optimizing your gut health, I believe." Recommended video
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  • AI Is Rewriting the Rules of Brand Management








    AI Is Rewriting the Rules of Brand Management




    By John P. Mello Jr.
    May 13, 2025 5:00 AM PT











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    Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence.
    “AI isn’t just helping businesses create content or automate tasks; it’s empowering individuals to become instant digital detectives,” Mike Allton, chief storyteller at Agorapulse, a social media management platform for businesses, wrote Monday on LinkedIn.
    What that means, he explained, is a company’s entire digital history — reviews, articles, social media sentiment, even employee feedback — is now more transparent and instantly “queryable” than ever before. “The carefully crafted brand message? It’s still important, but AI can now cross-reference it with raw, aggregated public data in seconds,” he noted.
    Edwin Miller, CEO of Marchex, a conversation intelligence platform maker headquartered in Seattle, explained that the rise of large language models and real-time data analytics has effectively turned a company’s full digital footprint into a searchable, easy-to-interpret, and evaluative source of truth.
    “We’re entering a world where a company’s entire identity, how it treats customers, how it responds to criticism, what employees really think, and how well it delivers on its promises, can be surfaced instantly by AI,” he told TechNewsWorld. “And not just by researchers or journalists, but by consumers, investors, and competitors.”
    “This means companies no longer control the brand narrative the way they used to,” he said. “The narrative is now co-authored by customers, employees, and digital observers, with AI acting as a kind of omnipresent interpreter. That changes the playing field for brand management entirely.”
    AI Shrinks Trust-Building to Milliseconds
    Mark N. Vena, president and principal analyst for SmartTech Research in Las Vegas, argued that brand management is a “huge deal” in the AI age. “Brand management is no longer just about campaigns — it’s about constantly monitoring and reacting to a living, breathing digital footprint,” he told TechNewsWorld.
    “Every customer interaction, review, or leaked internal memo can instantly shape public perception,” he said. “That means brand managers must be part storyteller, part crisis manager, and fully agile. The brand isn’t what you say it is — it’s what the internet says it is.”
    Allton noted that AI’s capability to “vet” or “audit” is a powerful reminder that, as AI is integrated into businesses, they must also consider how the external AI ecosystem perceives them. “It’s no longer enough to say you’re trustworthy; the data must reflect it because that data is now incredibly accessible and interpretable by AI,” he wrote.
    “Trust used to be built over years and could be lost in moments,” added Lizi Sprague, co-founder of Songue PR, a public relations agency in San Francisco. “Now, with AI, trust can be verified in milliseconds. Every interaction, review, and employee comment becomes part of your permanent trust score.”
    She told TechNewsWorld: “AI isn’t replacing reputation managers or comms people; it’s making them more crucial than ever. In an AI-driven world, reputation management evolves from damage control to proactive narrative architecture.”
    Proactive Transparency
    Brand managers will also need to be more proactive. They need to pay attention to how their brand is represented in the most popular AI tools.
    “Brands should be conducting searches that test the way their reputation is represented or conveyed in those tools, and they should be paying attention to the sources that are referenced by AI tools,” said Damian Rollison, director of market insights at SOCi, a marketing solutions company in San Diego.
    “If a company focuses a lot on local marketing, they should be paying attention to reviews of a business in Google, Yelp, or TripAdvisor — those kinds of sources — all of which are heavily cited by AI,” he told TechNewsWorld.
    “If they’re not paying attention to those reviews and taking action to respond when consumers offer feedback — apologizing if they had a bad experience, offering some kind of remedy, thanking customers when they give you positive feedback — then they have even more reason than ever to pay attention to those reviews and respond to them now.”

    Dev Nag, CEO and founder of QueryPal, a customer support chatbot based in San Francisco, explained that an AI-searchable landscape will create persistent accountability. “Every ethical lapse, broken promise, and controversial statement lives on in digital archives, ready to be surfaced by AI at any moment,” he told TechNewsWorld.
    “Companies can leverage this AI-scrutinized environment by embracing proactive transparency,” he said. “Organizations should use AI tools to continuously monitor customer sentiment across vast data streams, gaining early warning of reputation risks and identifying improvement areas before issues escalate into crises.”
    New Era of AI-Driven Accountability
    Nag recommends conducting regular AI reputation audits, doubling down on authenticity, pursuing strong media coverage in respected outlets, empowering employees as reputation ambassadors, implementing AI monitoring with rapid response protocols, and preparing for AI-driven crises, including misinformation attacks.
    Transparency without controls, though, can harm a brand. “Doing reputation management well requires a tight focus on the behavior of those who can affect the appearance of the related firm,” said Rob Enderle, president and principal analyst of the Enderle Group, an advisory services firm in Bend, Ore.

    “If more transparency is created without these controls and training in place, coupled with strong execution, monitoring, and a strong crisis team, the outcome is likely to be catastrophic,” he told TechNewsWorld.
    “AI is now part of the reputation equation,” added Matthew A. Gilbert, a marketing lecturer at Coastal Carolina University.
    “It monitors everything, from customer reviews to employee comments,” he told TechNewsWorld. “Brands should treat it as an early warning system and act before issues escalate.”
    AI in Branding Demands Action, Not Panic
    Allton argued that the rise of AI as a reputation manager isn’t a cause for alarm but a cause for action. However, it does make some demands on businesses. They include:
    Non-Negotiable Radical Authenticity

    If there are inconsistencies between what your brand promises and what the public data reflects, AI-powered searches will likely highlight them. Your operations must genuinely align with your messaging.“Authenticity is no longer a decision made by brands regarding which cards to reveal; instead, it has become an inevitable force driven by the public, as everything will eventually come to light,” said Reilly Newman, founder and brand strategist at Motif Brands, a brand transformation company, in Paso Robles, Calif. “Authenticity is not merely a new initiative for brands,” he told TechNewsWorld. “It is a necessity and an expected element of any company.”
    The “AI Response” Is Your New First Impression

    For many, the first true understanding of your business might come from an AI-generated summary, Allton noted. What story is the collective data telling about you?Kseniya Melnikova, a marketing strategist with Melk PR, a marketing agency in Sioux Falls, S.D., recalled a client who believed their low engagement was due to a lack of clear marketing materials.
    “Using AI to analyze their community feedback, we discovered the real issue was that customers misunderstood who they were,” she told TechNewsWorld. “They were perceived as a retailer when, in fact, they were an insurance fulfillment service. With this insight, we produced fewer — but clearer — materials that corrected the misunderstanding and improved customer outcomes.”
    Human Values Still Drive the Core Code

    While AIs process the data, the data itself reflects human experiences and actions, Allton explained. Building a trustworthy business rooted in solid ethical practices provides the best input for any AI assessment.Brand Basics
    Businesses that stick to fundamentals, though, shouldn’t have to worry about the new unofficial reputation manager. “Companies need to deliver great products and services and back them up with strong support,” asserted Greg Sterling, co-founder of Near Media, a market research firm in San Francisco.
    “Marketing is a separate thing, but their core business and the way they treat their customers need to be very solid and reliable,” he told TechNewsWorld. “Marketing and brand campaigns can then be built on top of that fundamental authenticity and ethical conduct, which will be reflected in AI results.”
    “I think people get very confused about what makes a successful business, and they’re focused on tips and tricks and marketing manipulation,” he said. “Great marketing is built on great products and services. Great brands are built by delivering great products and services, being consistent, and treating customers well. That’s the core proposition that everything else flows out of.”






    John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John.





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    المصدر: https://www.technewsworld.com/story/ai-is-rewriting-the-rules-of-brand-management-179737.html?rss=1
    AI Is Rewriting the Rules of Brand Management
    AI Is Rewriting the Rules of Brand Management By John P. Mello Jr. May 13, 2025 5:00 AM PT ADVERTISEMENT Build HubSpot Apps, Faster New developer products preview the future of app building on HubSpot, including deeper extensibility, flexible UI, modern prototyping tools, and more. Learn More. Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence. “AI isn’t just helping businesses create content or automate tasks; it’s empowering individuals to become instant digital detectives,” Mike Allton, chief storyteller at Agorapulse, a social media management platform for businesses, wrote Monday on LinkedIn. What that means, he explained, is a company’s entire digital history — reviews, articles, social media sentiment, even employee feedback — is now more transparent and instantly “queryable” than ever before. “The carefully crafted brand message? It’s still important, but AI can now cross-reference it with raw, aggregated public data in seconds,” he noted. Edwin Miller, CEO of Marchex, a conversation intelligence platform maker headquartered in Seattle, explained that the rise of large language models and real-time data analytics has effectively turned a company’s full digital footprint into a searchable, easy-to-interpret, and evaluative source of truth. “We’re entering a world where a company’s entire identity, how it treats customers, how it responds to criticism, what employees really think, and how well it delivers on its promises, can be surfaced instantly by AI,” he told TechNewsWorld. “And not just by researchers or journalists, but by consumers, investors, and competitors.” “This means companies no longer control the brand narrative the way they used to,” he said. “The narrative is now co-authored by customers, employees, and digital observers, with AI acting as a kind of omnipresent interpreter. That changes the playing field for brand management entirely.” AI Shrinks Trust-Building to Milliseconds Mark N. Vena, president and principal analyst for SmartTech Research in Las Vegas, argued that brand management is a “huge deal” in the AI age. “Brand management is no longer just about campaigns — it’s about constantly monitoring and reacting to a living, breathing digital footprint,” he told TechNewsWorld. “Every customer interaction, review, or leaked internal memo can instantly shape public perception,” he said. “That means brand managers must be part storyteller, part crisis manager, and fully agile. The brand isn’t what you say it is — it’s what the internet says it is.” Allton noted that AI’s capability to “vet” or “audit” is a powerful reminder that, as AI is integrated into businesses, they must also consider how the external AI ecosystem perceives them. “It’s no longer enough to say you’re trustworthy; the data must reflect it because that data is now incredibly accessible and interpretable by AI,” he wrote. “Trust used to be built over years and could be lost in moments,” added Lizi Sprague, co-founder of Songue PR, a public relations agency in San Francisco. “Now, with AI, trust can be verified in milliseconds. Every interaction, review, and employee comment becomes part of your permanent trust score.” She told TechNewsWorld: “AI isn’t replacing reputation managers or comms people; it’s making them more crucial than ever. In an AI-driven world, reputation management evolves from damage control to proactive narrative architecture.” Proactive Transparency Brand managers will also need to be more proactive. They need to pay attention to how their brand is represented in the most popular AI tools. “Brands should be conducting searches that test the way their reputation is represented or conveyed in those tools, and they should be paying attention to the sources that are referenced by AI tools,” said Damian Rollison, director of market insights at SOCi, a marketing solutions company in San Diego. “If a company focuses a lot on local marketing, they should be paying attention to reviews of a business in Google, Yelp, or TripAdvisor — those kinds of sources — all of which are heavily cited by AI,” he told TechNewsWorld. “If they’re not paying attention to those reviews and taking action to respond when consumers offer feedback — apologizing if they had a bad experience, offering some kind of remedy, thanking customers when they give you positive feedback — then they have even more reason than ever to pay attention to those reviews and respond to them now.” Dev Nag, CEO and founder of QueryPal, a customer support chatbot based in San Francisco, explained that an AI-searchable landscape will create persistent accountability. “Every ethical lapse, broken promise, and controversial statement lives on in digital archives, ready to be surfaced by AI at any moment,” he told TechNewsWorld. “Companies can leverage this AI-scrutinized environment by embracing proactive transparency,” he said. “Organizations should use AI tools to continuously monitor customer sentiment across vast data streams, gaining early warning of reputation risks and identifying improvement areas before issues escalate into crises.” New Era of AI-Driven Accountability Nag recommends conducting regular AI reputation audits, doubling down on authenticity, pursuing strong media coverage in respected outlets, empowering employees as reputation ambassadors, implementing AI monitoring with rapid response protocols, and preparing for AI-driven crises, including misinformation attacks. Transparency without controls, though, can harm a brand. “Doing reputation management well requires a tight focus on the behavior of those who can affect the appearance of the related firm,” said Rob Enderle, president and principal analyst of the Enderle Group, an advisory services firm in Bend, Ore. “If more transparency is created without these controls and training in place, coupled with strong execution, monitoring, and a strong crisis team, the outcome is likely to be catastrophic,” he told TechNewsWorld. “AI is now part of the reputation equation,” added Matthew A. Gilbert, a marketing lecturer at Coastal Carolina University. “It monitors everything, from customer reviews to employee comments,” he told TechNewsWorld. “Brands should treat it as an early warning system and act before issues escalate.” AI in Branding Demands Action, Not Panic Allton argued that the rise of AI as a reputation manager isn’t a cause for alarm but a cause for action. However, it does make some demands on businesses. They include: Non-Negotiable Radical Authenticity If there are inconsistencies between what your brand promises and what the public data reflects, AI-powered searches will likely highlight them. Your operations must genuinely align with your messaging.“Authenticity is no longer a decision made by brands regarding which cards to reveal; instead, it has become an inevitable force driven by the public, as everything will eventually come to light,” said Reilly Newman, founder and brand strategist at Motif Brands, a brand transformation company, in Paso Robles, Calif. “Authenticity is not merely a new initiative for brands,” he told TechNewsWorld. “It is a necessity and an expected element of any company.” The “AI Response” Is Your New First Impression For many, the first true understanding of your business might come from an AI-generated summary, Allton noted. What story is the collective data telling about you?Kseniya Melnikova, a marketing strategist with Melk PR, a marketing agency in Sioux Falls, S.D., recalled a client who believed their low engagement was due to a lack of clear marketing materials. “Using AI to analyze their community feedback, we discovered the real issue was that customers misunderstood who they were,” she told TechNewsWorld. “They were perceived as a retailer when, in fact, they were an insurance fulfillment service. With this insight, we produced fewer — but clearer — materials that corrected the misunderstanding and improved customer outcomes.” Human Values Still Drive the Core Code While AIs process the data, the data itself reflects human experiences and actions, Allton explained. Building a trustworthy business rooted in solid ethical practices provides the best input for any AI assessment.Brand Basics Businesses that stick to fundamentals, though, shouldn’t have to worry about the new unofficial reputation manager. “Companies need to deliver great products and services and back them up with strong support,” asserted Greg Sterling, co-founder of Near Media, a market research firm in San Francisco. “Marketing is a separate thing, but their core business and the way they treat their customers need to be very solid and reliable,” he told TechNewsWorld. “Marketing and brand campaigns can then be built on top of that fundamental authenticity and ethical conduct, which will be reflected in AI results.” “I think people get very confused about what makes a successful business, and they’re focused on tips and tricks and marketing manipulation,” he said. “Great marketing is built on great products and services. Great brands are built by delivering great products and services, being consistent, and treating customers well. That’s the core proposition that everything else flows out of.” John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John. Leave a Comment Click here to cancel reply. Please sign in to post or reply to a comment. New users create a free account. More by John P. Mello Jr. view all More in Artificial Intelligence المصدر: https://www.technewsworld.com/story/ai-is-rewriting-the-rules-of-brand-management-179737.html?rss=1
    WWW.TECHNEWSWORLD.COM
    AI Is Rewriting the Rules of Brand Management
    AI Is Rewriting the Rules of Brand Management By John P. Mello Jr. May 13, 2025 5:00 AM PT ADVERTISEMENT Build HubSpot Apps, Faster New developer products preview the future of app building on HubSpot, including deeper extensibility, flexible UI, modern prototyping tools, and more. Learn More. Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence. “AI isn’t just helping businesses create content or automate tasks; it’s empowering individuals to become instant digital detectives,” Mike Allton, chief storyteller at Agorapulse, a social media management platform for businesses, wrote Monday on LinkedIn. What that means, he explained, is a company’s entire digital history — reviews, articles, social media sentiment, even employee feedback — is now more transparent and instantly “queryable” than ever before. “The carefully crafted brand message? It’s still important, but AI can now cross-reference it with raw, aggregated public data in seconds,” he noted. Edwin Miller, CEO of Marchex, a conversation intelligence platform maker headquartered in Seattle, explained that the rise of large language models and real-time data analytics has effectively turned a company’s full digital footprint into a searchable, easy-to-interpret, and evaluative source of truth. “We’re entering a world where a company’s entire identity, how it treats customers, how it responds to criticism, what employees really think, and how well it delivers on its promises, can be surfaced instantly by AI,” he told TechNewsWorld. “And not just by researchers or journalists, but by consumers, investors, and competitors.” “This means companies no longer control the brand narrative the way they used to,” he said. “The narrative is now co-authored by customers, employees, and digital observers, with AI acting as a kind of omnipresent interpreter. That changes the playing field for brand management entirely.” AI Shrinks Trust-Building to Milliseconds Mark N. Vena, president and principal analyst for SmartTech Research in Las Vegas, argued that brand management is a “huge deal” in the AI age. “Brand management is no longer just about campaigns — it’s about constantly monitoring and reacting to a living, breathing digital footprint,” he told TechNewsWorld. “Every customer interaction, review, or leaked internal memo can instantly shape public perception,” he said. “That means brand managers must be part storyteller, part crisis manager, and fully agile. The brand isn’t what you say it is — it’s what the internet says it is.” Allton noted that AI’s capability to “vet” or “audit” is a powerful reminder that, as AI is integrated into businesses, they must also consider how the external AI ecosystem perceives them. “It’s no longer enough to say you’re trustworthy; the data must reflect it because that data is now incredibly accessible and interpretable by AI,” he wrote. “Trust used to be built over years and could be lost in moments,” added Lizi Sprague, co-founder of Songue PR, a public relations agency in San Francisco. “Now, with AI, trust can be verified in milliseconds. Every interaction, review, and employee comment becomes part of your permanent trust score.” She told TechNewsWorld: “AI isn’t replacing reputation managers or comms people; it’s making them more crucial than ever. In an AI-driven world, reputation management evolves from damage control to proactive narrative architecture.” Proactive Transparency Brand managers will also need to be more proactive. They need to pay attention to how their brand is represented in the most popular AI tools. “Brands should be conducting searches that test the way their reputation is represented or conveyed in those tools, and they should be paying attention to the sources that are referenced by AI tools,” said Damian Rollison, director of market insights at SOCi, a marketing solutions company in San Diego. “If a company focuses a lot on local marketing, they should be paying attention to reviews of a business in Google, Yelp, or TripAdvisor — those kinds of sources — all of which are heavily cited by AI,” he told TechNewsWorld. “If they’re not paying attention to those reviews and taking action to respond when consumers offer feedback — apologizing if they had a bad experience, offering some kind of remedy, thanking customers when they give you positive feedback — then they have even more reason than ever to pay attention to those reviews and respond to them now.” Dev Nag, CEO and founder of QueryPal, a customer support chatbot based in San Francisco, explained that an AI-searchable landscape will create persistent accountability. “Every ethical lapse, broken promise, and controversial statement lives on in digital archives, ready to be surfaced by AI at any moment,” he told TechNewsWorld. “Companies can leverage this AI-scrutinized environment by embracing proactive transparency,” he said. “Organizations should use AI tools to continuously monitor customer sentiment across vast data streams, gaining early warning of reputation risks and identifying improvement areas before issues escalate into crises.” New Era of AI-Driven Accountability Nag recommends conducting regular AI reputation audits, doubling down on authenticity, pursuing strong media coverage in respected outlets, empowering employees as reputation ambassadors, implementing AI monitoring with rapid response protocols, and preparing for AI-driven crises, including misinformation attacks. Transparency without controls, though, can harm a brand. “Doing reputation management well requires a tight focus on the behavior of those who can affect the appearance of the related firm,” said Rob Enderle, president and principal analyst of the Enderle Group, an advisory services firm in Bend, Ore. “If more transparency is created without these controls and training in place, coupled with strong execution, monitoring, and a strong crisis team, the outcome is likely to be catastrophic,” he told TechNewsWorld. “AI is now part of the reputation equation,” added Matthew A. Gilbert, a marketing lecturer at Coastal Carolina University. “It monitors everything, from customer reviews to employee comments,” he told TechNewsWorld. “Brands should treat it as an early warning system and act before issues escalate.” AI in Branding Demands Action, Not Panic Allton argued that the rise of AI as a reputation manager isn’t a cause for alarm but a cause for action. However, it does make some demands on businesses. They include: Non-Negotiable Radical Authenticity If there are inconsistencies between what your brand promises and what the public data reflects, AI-powered searches will likely highlight them. Your operations must genuinely align with your messaging.“Authenticity is no longer a decision made by brands regarding which cards to reveal; instead, it has become an inevitable force driven by the public, as everything will eventually come to light,” said Reilly Newman, founder and brand strategist at Motif Brands, a brand transformation company, in Paso Robles, Calif. “Authenticity is not merely a new initiative for brands,” he told TechNewsWorld. “It is a necessity and an expected element of any company.” The “AI Response” Is Your New First Impression For many, the first true understanding of your business might come from an AI-generated summary, Allton noted. What story is the collective data telling about you?Kseniya Melnikova, a marketing strategist with Melk PR, a marketing agency in Sioux Falls, S.D., recalled a client who believed their low engagement was due to a lack of clear marketing materials. “Using AI to analyze their community feedback, we discovered the real issue was that customers misunderstood who they were,” she told TechNewsWorld. “They were perceived as a retailer when, in fact, they were an insurance fulfillment service. With this insight, we produced fewer — but clearer — materials that corrected the misunderstanding and improved customer outcomes.” Human Values Still Drive the Core Code While AIs process the data, the data itself reflects human experiences and actions, Allton explained. Building a trustworthy business rooted in solid ethical practices provides the best input for any AI assessment.Brand Basics Businesses that stick to fundamentals, though, shouldn’t have to worry about the new unofficial reputation manager. “Companies need to deliver great products and services and back them up with strong support,” asserted Greg Sterling, co-founder of Near Media, a market research firm in San Francisco. “Marketing is a separate thing, but their core business and the way they treat their customers need to be very solid and reliable,” he told TechNewsWorld. “Marketing and brand campaigns can then be built on top of that fundamental authenticity and ethical conduct, which will be reflected in AI results.” “I think people get very confused about what makes a successful business, and they’re focused on tips and tricks and marketing manipulation,” he said. “Great marketing is built on great products and services. Great brands are built by delivering great products and services, being consistent, and treating customers well. That’s the core proposition that everything else flows out of.” John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John. Leave a Comment Click here to cancel reply. Please sign in to post or reply to a comment. New users create a free account. More by John P. Mello Jr. view all More in Artificial Intelligence
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  • Apple's services revenue trajectory more uncertain than ever

    Investment firm Morgan Stanley says that the ever-increasing growth of Apple's Services could be over, as search and AI are either a threat — or a boon.Google pays Apple $20 billion annually to be the default search engine on iPhonesAfter Apple's Eddy Cue spoke in court about Google search and the future of the iPhone, all reporting focused on the latter.
    But analysts at Morgan Stanley suggest that Cue was really very deliberately aiming to help keep the deal with Google going.According to a note to investors seen by AppleInsider, the supposition is that Cue intentionally raised the claim that the number of searches via Safari and Google had dropped.
    He also specifically revealed that Apple was talking with alternative partners such as Perplexity.
    Continue Reading on AppleInsider | Discuss on our Forums

    المصدر: https://appleinsider.com/articles/25/05/12/apples-services-revenue-trajectory-more-uncertain-than-ever?utm_medium=rss

    #Apple039s #services #revenue #trajectory #more #uncertain #than #ever
    Apple's services revenue trajectory more uncertain than ever
    Investment firm Morgan Stanley says that the ever-increasing growth of Apple's Services could be over, as search and AI are either a threat — or a boon.Google pays Apple $20 billion annually to be the default search engine on iPhonesAfter Apple's Eddy Cue spoke in court about Google search and the future of the iPhone, all reporting focused on the latter. But analysts at Morgan Stanley suggest that Cue was really very deliberately aiming to help keep the deal with Google going.According to a note to investors seen by AppleInsider, the supposition is that Cue intentionally raised the claim that the number of searches via Safari and Google had dropped. He also specifically revealed that Apple was talking with alternative partners such as Perplexity. Continue Reading on AppleInsider | Discuss on our Forums المصدر: https://appleinsider.com/articles/25/05/12/apples-services-revenue-trajectory-more-uncertain-than-ever?utm_medium=rss #Apple039s #services #revenue #trajectory #more #uncertain #than #ever
    APPLEINSIDER.COM
    Apple's services revenue trajectory more uncertain than ever
    Investment firm Morgan Stanley says that the ever-increasing growth of Apple's Services could be over, as search and AI are either a threat — or a boon.Google pays Apple $20 billion annually to be the default search engine on iPhonesAfter Apple's Eddy Cue spoke in court about Google search and the future of the iPhone, all reporting focused on the latter. But analysts at Morgan Stanley suggest that Cue was really very deliberately aiming to help keep the deal with Google going.According to a note to investors seen by AppleInsider, the supposition is that Cue intentionally raised the claim that the number of searches via Safari and Google had dropped. He also specifically revealed that Apple was talking with alternative partners such as Perplexity. Continue Reading on AppleInsider | Discuss on our Forums
    ·35 Просмотры