Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it may not be accurate—or favorable.

Dans les 80s, Zuzana Licko dessine les premiers caractères de typographie numérique, pour Macintosh, et co-fonde le magazine-fonderie Emigre. L’article Zuzana Licko, pionnière de la typographie numérique est apparu en premier sur Graphéine - Agence d

Finding the perfect sectional that looks luxe but doesn’t blow the budget? Easier said than done. But good news—these stunning sofas clock in under $1000 and still bring the designer vibes. Think deep seats, boucle textures, cloud-like comfort, and silhouettes that steal the spotlight. Whether you’re after something cozy for movie nights or statement-worthy for your living room, these picks overdeliver without overspending. Curry Velvet Cloud Sectional Buy on Amazon Sleek, warm, and plush—this curry-hued modular sofa feels straight out of a luxe loft. With a deep-seat double-layer cushion and movable ottoman, it’s made for lounging in style. The mustard-curry color means it can create a head-turning statement in any space. Nargis Lamb Wool Sectional with Chaise Buy on Wayfair This one screams cozy minimalism. The ribbed texture, ivory lamb wool fabric, and boxy silhouette make it feel far more expensive than it is. Perfect for modern, neutral-toned spaces. And equally amazing for lounging on a comfy piece! U-Shaped Boucle Cloud Sectional Buy on Wayfair All the cloud couch vibes for less. The tufted seats, soft boucle fabric, and 5-seater layout make this one a crowd-pleaser for big families or binge-watchers. Such cloud pieces are actually priced much higher, so this one’s a steal for folks looking to add a designer-like piece at a competitive price.

Liquid Glass – the tech world’s abuzz with this new term from Apple’s design playbook following their reveal of the new slew of operating systems at WWDC 2025. What is liquid glass? Well, it’s a multi-tier strategy on Apple’s part to redefine interfaces, moving away from the minimalist interfaces to introduce gorgeously refractive glass-like interfaces instead. These glass elements interact with screen elements by bending light like real glass would. Think of holding a magnifying glass to a newspaper to watch the text around the edges warp while the center stays clear. There’s speculation that this move towards glass-based interfaces was a conscious effort to further Apple’s spatial interface goals… but to be honest, we were in love with Liquid Glass back as early as 2021. What do I mean? Well, I’m talking about the NightWatch, an Apple Watch dock from 4 years ago that did exactly what Liquid Glass did, amplify the watch’s screen into a gorgeous liquid orb while your watch was charging! Designer: NightWatch Click Here to Buy Now The NightWatch, as its name so succinctly implies, is a dock for your watch while it charges overnight. Shaped like a massive orb, this dock turns your watch’s night-time charging face into a massive, magnified alarm clock that’s easier to see. Moreover, the dock amplifies the watch’s audio too (through clever design details), transforming your Watch into a makeshift alarm clock that works remarkably well. There’s no hidden components, no inner trickery – the entire NightWatch is a cleverly designed, solid piece of lucite that does three things remarkably well. First, it docks the Apple Watch and charger inside it, magnifying the watch screen so the numbers are clearly legible even from a couple of feet away. Secondly, channels located strategically under the Watch’s speaker units amplify the sound (sort of like how your voice is louder when you cup your hands around your mouth) so your alarm rings louder. Thirdly (and this might be the best feature yet), the lucite orb is touch-sensitive. Which means a mere tap on the surface causes your Watch screen to wake so you can see the time! The dock may have been designed in 2021, but its design philosophies align with Apple’s Liquid Glass push brilliantly. Liquid Glass is all about mimicking real-world materials, bringing physicality to the digital world while still maintaining a pristine aesthetic that boosts focus and highlights important elements. That’s exactly what the NightWatch does too – it takes the Watch’s flat digital interface and brings real-world physicality to it through the refraction and magnification of the clear lucite. It also helps easily highlight important elements by enlarging your watch face for clearer timekeeping. The NightWatch is compatible with all Apple Watch series (as long as your watch doesn’t have a case on it). Click Here to Buy NowThe post ‘Liquid Glass’ Apple Watch Dock might be the Coolest Smartwatch Accessory of the Season first appeared on Yanko Design.

There is an inherent problem with the design of shower heads. Not some of them, all of them. The problem is that their very design creates the ideal circumstances for mold to thrive within them, internally, in areas that you cannot access for cleaning.A bathtub faucet or kitchen sink tap is simply just a shaped pipe that allows water to flow through them. When you turn the water off, the pipe mouths quickly dry, thanks to their relatively wide shape and local airflow.Showerheads, however, are complex workings of intricate inner channels and nozzles, designed to break the water flow into spray patterns that end users find desirable. These channels are all inside the showerhead and get little airflow. The channels can never really dry out completely, and over time, that interal dampness allows bacteria and mold—including the dreaded black mold--to thrive. In this shot of a showerhead that has been cut open by a saw, a lot of what you see is the detritus of the cut plastic, but you can also see the brown stuff. And deeper inside the head, you find this: The mother of Steve Sunshine, an inventor, was suffering from respiratory issues. Sunshine disassembled her showerhead and found it was filled with mold. He subsequently designed this ShowerClear: This ingenious design pops open, so that after a shower you can let the shower head's innards dry out. It also makes it easy to clean, so you can eliminate mineral build-up. (This eliminates the mild hassle that many of us undertake to clean our showerheads, which is soaking them in a vessel filled with vinegar for a few hours.) The ShowerClear heads come in a variety of finishes and run $140.

Generative AI has reshaped how people create, imagine and interact with digital content. As AI models continue to grow in capability and complexity, they require more VRAM, or video random access memory. The base Stable Diffusion 3.5 Large model, for example, uses over 18GB of VRAM — limiting the number of systems that can run it well. By applying quantization to the model, noncritical layers can be removed or run with lower precision. NVIDIA GeForce RTX 40 Series and the Ada Lovelace generation of NVIDIA RTX PRO GPUs support FP8 quantization to help run these quantized models, and the latest-generation NVIDIA Blackwell GPUs also add support for FP4. NVIDIA collaborated with Stability AI to quantize its latest model, Stable Diffusion (SD) 3.5 Large, to FP8 — reducing VRAM consumption by 40%. Further optimizations to SD3.5 Large and Medium with the NVIDIA TensorRT software development kit (SDK) double performance. In addition, TensorRT has been reimagined for RTX AI PCs, combining its industry-leading performance with just-in-time (JIT), on-device engine building and an 8x smaller package size for seamless AI deployment to more than 100 million RTX AI PCs. TensorRT for RTX is now available as a standalone SDK for developers. RTX-Accelerated AI NVIDIA and Stability AI are boosting the performance and reducing the VRAM requirements of Stable Diffusion 3.5, one of the world’s most popular AI image models. With NVIDIA TensorRT acceleration and quantization, users can now generate and edit images faster and more efficiently on NVIDIA RTX GPUs. Stable Diffusion 3.5 quantized FP8 (right) generates images in half the time with similar quality as FP16 (left). Prompt: A serene mountain lake at sunrise, crystal clear water reflecting snow-capped peaks, lush pine trees along the shore, soft morning mist, photorealistic, vibrant colors, high resolution. To address the VRAM limitations of SD3.5 Large, the model was quantized with TensorRT to FP8, reducing the VRAM requirement by 40% to 11GB. This means five GeForce RTX 50 Series GPUs can run the model from memory instead of just one. SD3.5 Large and Medium models were also optimized with TensorRT, an AI backend for taking full advantage of Tensor Cores. TensorRT optimizes a model’s weights and graph — the instructions on how to run a model — specifically for RTX GPUs. FP8 TensorRT boosts SD3.5 Large performance by 2.3x vs. BF16 PyTorch, with 40% less memory use. For SD3.5 Medium, BF16 TensorRT delivers a 1.7x speedup. Combined, FP8 TensorRT delivers a 2.3x performance boost on SD3.5 Large compared with running the original models in BF16 PyTorch, while using 40% less memory. And in SD3.5 Medium, BF16 TensorRT provides a 1.7x performance increase compared with BF16 PyTorch. The optimized models are now available on Stability AI’s Hugging Face page. NVIDIA and Stability AI are also collaborating to release SD3.5 as an NVIDIA NIM microservice, making it easier for creators and developers to access and deploy the model for a wide range of applications. The NIM microservice is expected to be released in July. TensorRT for RTX SDK Released Announced at Microsoft Build — and already available as part of the new Windows ML framework in preview — TensorRT for RTX is now available as a standalone SDK for developers. Previously, developers needed to pre-generate and package TensorRT engines for each class of GPU — a process that would yield GPU-specific optimizations but required significant time. With the new version of TensorRT, developers can create a generic TensorRT engine that’s optimized on device in seconds. This JIT compilation approach can be done in the background during installation or when they first use the feature. The easy-to-integrate SDK is now 8x smaller and can be invoked through Windows ML — Microsoft’s new AI inference backend in Windows. Developers can download the new standalone SDK from the NVIDIA Developer page or test it in the Windows ML preview. For more details, read this NVIDIA technical blog and this Microsoft Build recap. Join NVIDIA at GTC Paris At NVIDIA GTC Paris at VivaTech — Europe’s biggest startup and tech event — NVIDIA founder and CEO Jensen Huang yesterday delivered a keynote address on the latest breakthroughs in cloud AI infrastructure, agentic AI and physical AI. Watch a replay. GTC Paris runs through Thursday, June 12, with hands-on demos and sessions led by industry leaders. Whether attending in person or joining online, there’s still plenty to explore at the event. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information.

12 June, 2025 In our turning points series, design studios share some of the key moments that shaped their business. This week, we meet Accept & Proceed. Accept & Proceed is a London based brand and design studio that works with clients like NASA, Nike and LEGO. Founder David Johnston talks us through some of the decisions that defined his business. In 2006, Johnston took the leap to start his own business, armed with a good name and a willingness to bend the truth about his team… I’d gone through my career learning from big organisations, and one small organisation, and I felt like I wasn’t happy where I was. It was my dad who encouraged me to take a leap of faith and try and go it alone. With nothing more than a month’s wages in the bank and a lot of energy, I decided to go and set up an agency. That really just means giving yourself a name and starting to promote yourself in the world. Accept & Proceed founder David Johnston I think the name itself is a very important thing. I wanted something that was memorable but also layered in meaning. A name that starts with an “a” is very beneficial when you’re being listed in the index of books and things like that. But it became a bit of a compass for the way that we wanted to create work, around accepting the status quo for what it is, but with a continual commitment to proceed nonetheless. Because I didn’t have anyone to work with, in those early months I just made up email addresses of people that didn’t exist. That allowed me to cost projects up for multiple people. That’s obviously a degree of hustle I wouldn’t encourage in everyone, but it meant I was able to charge multiple day rates for projects where I was playing the role of four or five people. Self-initiated projects have long been part of the studio’s DNA and played a key role in building key client relationships. A&P by… was a brief to explore these letterforms without any commercial intent apart from the joy of creative expression. I started reaching out to illustrators and artists and photographers and designers that I really rated, and the things that started coming back were incredible. I was overwhelmed by the amount of energy and passion that people like Mr Bingo and Jason Evans were bringing to this. I think in so many ways, the answer to everything is community. I’ve gone on to work with a lot of the people that created these, and they also became friends. It was an early example of dissolving these illusionary boundaries around what an agency might be, but also expanding and amplifying your potential. The first of Accept & Proceed’s Light Calendars Then in 2006, I was trying to establish our portfolio and I wanted something to send out into the world that would also be an example of how Accept & Proceed thinks about design. I landed on these data visualisations that show the amount of light and darkness that would happen in London in the year ahead. I worked with a freelance designer called Stephen Heath on the first one – he is now our creative director. This kickstarted a 10-year exploration, and they became a rite of passage for new designers that came into the studio, to take that very similar data and express it in completely new ways. It culminated in an exhibition in London in 2016, showing ten years’ of prints. They were a labour of love, but they also meant that every single year we had a number of prints that we could send out to new potential contacts. Still when I go to the global headquarters of Nike in Beaverton in Portland, I’m amazed at how many of these sit in leaders’ offices there. When we first got a finance director, they couldn’t believe how much we’d invested as a business in things like this – we even had our own gallery for a while. It doesn’t make sense from a purely numbers mindset, but if you put things out there for authentic reasons, there are ripple effects over time. In 2017, the studio became a B-corp, the fourth creative agency in the UK to get this accreditation. Around 2016, I couldn’t help but look around – as we probably all have at varying points over the last 10 years – and wondered, what the fuck is going on? All these systems are not fit for purpose for the future – financial systems, food systems, relationship systems, energy systems. They’re not working. And I was like shit, are we part of the problem? Accept & Proceed’s work for the NASA Jet Propulsion Laboratory I’ve always thought of brand as a piece of technology that can fundamentally change our actions and the world around us. That comes with a huge responsibility. We probably paid four months’ wages of two people full-time just to get accredited, so it’s quite a high bar. But I like that the programme shackles you to this idea of improvement. You can’t rest on your laurels if you want to be re-accredited. It’s like the way design works as an iterative process – you have to keep getting better. In 2019, Johnston and his team started thinking seriously about the studio’s own brand, and created a punchy, nuanced new positioning. We got to a point where we’d proven we could help brands achieve their commercial aims. But we wanted to hold a position ourselves, not just be a conduit between a brand and its audience. It still amazes me that so few agencies actually stand for anything. We realised that all the things – vision, mission, principles – that we’ve been creating for brands for years, we hadn’t done for ourselves. It’s a bit like when you see a hairdresser with a really dodgy haircut. But it’s hard to cut your own hair. So we went through that process, which was really difficult, and we landed on “Design for the future” as our promise to the world. And if you’re going to have that as a promise, you better be able to describe the world you’re creating through your work, which we call “the together world.” Accept & Proceed’s work for Second Sea We stand at this most incredible moment in history where the latest technology and science is catching up with ancient wisdom, to know that we must become more entangled, more together, more whole. And we’ve assessed five global shifts that are happening in order to be able to take us towards a more together world through our work – interbeing, reciprocity, healing, resilience and liberation. The year before last, we lost three global rebrand projects based on our positioning. Every one of them said to me, “You’re right but we’re not ready.” But this year, I think the product market fit of what we’ve been saying for the last five years is really starting to mesh. We’re working with Arc’teryx on their 2030 landscape, evolving Nike’s move to zero, and working with LEGO on what their next 100 years might look like, which is mind-boggling work. I don’t think we could have won any of those opportunities had we not been talking for quite a long time about design for the future. In 2023, Johnston started a sunrise gathering on Hackney Marshes, which became a very significant part of his life. I had the flu and I had a vision in my dreamy fluey state of a particular spot on Hackney Marshes where people were gathering and watching the sunrise. I happened to tell my friend, the poet Thomas Sharp this, and he said, “That’s a premonition. You have to make it happen.” The first year there were five of us – this year there were 300 people for the spring equinox in March. I don’t fully know what these gatherings will lead to. Will Accept & Proceed start to introduce the seasons to the way we operate as a business? It’s a thought I’ve had percolating, but I don’t know. Will it be something else? One of the 2024 sunrise gatherings organised by Accept & Proceed founder David Johnston I do know that there’s major learnings around authentic community building for brands. We should do away with these buckets we put people into, of age group and location. They aren’t very true. It’s fascinating to see the breadth of people who come to these gatherings. Me and Laura were thinking at some point of moving out of London, but I think these sunrise gatherings are now my reason to stay. It’s the thing I didn’t know I needed until I had it. They have made London complete for me. There’s something so ancient about watching our star rise, and the reminder that we are actually just animals crawling upon the surface of a planet of mud. That’s what’s real. But it can be hard to remember that when you’re sitting at your computer in the studio. These gatherings help me better understand creativity’s true potential, for brands, for the world, and for us. Design disciplines in this article Brands in this article What to read next Features Turning Points: Cultural branding agency EDIT Brand Identity 20 Nov, 2024

In a crowded field full of online survival sims, Dune: Awakening is kicking up storm. The adaptation of Frank Herbert’s sci-fi novels lets players build bases, rid sand worms, and smash Ornithopters into one another. That last part has become a problem, and the developers are already looking into a fix. Suggested Reading10 Minutes From The Last Of Us Part II’s Roguelike Mode Share SubtitlesOffEnglishview videoSuggested Reading10 Minutes From The Last Of Us Part II’s Roguelike Mode Share SubtitlesOffEnglishDune’s Ornithopters are helicopters shaped like dragonflies. In Dune: Awakening, they’re one of the many vehicles players can build that serve as both a resource and an end-goal of sorts. They require a lot of equipment and resources to craft if you’re playing solo, which is why most of them belong to players working in groups. It turns out that they’re pretty indestructible too, making them lethal weapons for ramming enemy players with in PVP. Reddit user Bombe18 shared his run-in with Dune: Awakening’s man-made scourge in a recent clip that blew up on the subreddit showing him repeatedly being accosted by multiple Ornithopters. Shooting at them does nothing. They’re unscathed by constantly smashing into the ground on top of him. At one point, he tries to wall-jump off a ledge and stab one. “Yeah sorry about this,” wrote game director Joel Bylos. “We have people working on fixing the goomba stomping ASAP.”Players have been debating the role of Ornithopters in Dune: Awakening since its beta tests last year. On the one hand, they’re a lot of fun and a cool reward for players to build toward. On the other, they sort of trivialize trying to travel around the desert and survive, the two things the game is supposed to be about. They can also shoot missiles, completely dominating the ground game. Now that’s real desert power. In terms of stopping players from griefing one another with Ornithopters, there are a few different suggestions. Some players just want the vehicles not to be able to be used as weapons at all. Others want them isolated to specific PVP areas. Another solution is to make it easier to destroy them. “Seems like they should just make guns deal more damage to them,” wrote one player. “They’d think twice about doing this if their orni could get wrecked by gunfire.” Another wrote, “Make Deep Desert crashes do significant damage. Two crashes or something past a certain physics threshold should disable the vehicle.”However the developers decide to address the recent outbreak of Ornithopter “goomba stomping,” Dune: Awakening is having a great launch so far. Out earlier this week on PC, it’s nearing a 90 percent positive rating on Steam with almost 20,000 reviews. The concurrent player-count is very healthy, too, peaking at just under 150,000 heading into the weekend. Unfortunately, console players will have to wait a bit to build Ornithropters of their own. A PlayStation 5 and Xbox Series X/S release isn’t planned until sometime in 2026. .

Elon Musk may be gone from the Trump administration — and his friendship status with President Donald Trump may be at best uncertain — but his whirlwind stint in government certainly left its imprint. The Department of Government Efficiency (DOGE), his pet government-slashing project, remains entrenched in Washington. During his 130-day tenure, Musk led DOGE in eliminating about 260,000 federal employee jobs and gutting agencies supporting scientific research and humanitarian aid. But to date, DOGE claims to have saved the government $180 billion — well short of its ambitious (and frankly never realistic) target of cutting at least $2 trillion from the federal budget. And with Musk’s departure still fresh, there are reports that the federal government is trying to rehire federal workers who quit or were let go. For Elaine Kamarck, senior fellow at the Brookings Institution, DOGE’s tactics will likely end up being disastrous in the long run. “DOGE came in with these huge cuts, which were not attached to a plan,” she told Today, Explained co-host Sean Rameswaram. Kamarck knows all about making government more efficient. In the 1990s, she ran the Clinton administration’s Reinventing Government program. “I was Elon Musk,” she told Today, Explained. With the benefit of that experience, she assesses Musk’s record at DOGE, and what, if anything, the billionaire’s loud efforts at cutting government spending added up to. Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify. What do you think Elon Musk’s legacy is? Well, he will not have totally, radically reshaped the federal government. Absolutely not. In fact, there’s a high probability that on January 20, 2029, when the next president takes over, the federal government is about the same size as it is now, and is probably doing the same stuff that it’s doing now. What he did manage to do was insert chaos, fear, and loathing into the federal workforce. There was reporting in the Washington Post late last week that these cuts were so ineffective that the White House is actually reaching out to various federal employees who were laid off and asking them to come back, from the FDA to the IRS to even USAID. Which cuts are sticking at this point and which ones aren’t?First of all, in a lot of cases, people went to court and the courts have reversed those earlier decisions. So the first thing that happened is, courts said, “No, no, no, you can’t do it this way. You have to bring them back.” The second thing that happened is that Cabinet officers started to get confirmed by the Senate. And remember that a lot of the most spectacular DOGE stuff was happening in February. In February, these Cabinet secretaries were preparing for their Senate hearings. They weren’t on the job. Now that their Cabinet secretary’s home, what’s happening is they’re looking at these cuts and they’re saying, “No, no, no! We can’t live with these cuts because we have a mission to do.”As the government tries to hire back the people they fired, they’re going to have a tough time, and they’re going to have a tough time for two reasons. First of all, they treated them like dirt, and they’ve said a lot of insulting things. Second, most of the people who work for the federal government are highly skilled. They’re not paper pushers. We have computers to push our paper, right? They’re scientists. They’re engineers. They’re people with high skills, and guess what? They can get jobs outside the government. So there’s going to be real lasting damage to the government from the way they did this. And it’s analogous to the lasting damage that they’re causing at universities, where we now have top scientists who used to invent great cures for cancer and things like that, deciding to go find jobs in Europe because this culture has gotten so bad.What happens to this agency now? Who’s in charge of it?Well, what they’ve done is DOGE employees have been embedded in each of the organizations in the government, okay? And they basically — and the president himself has said this — they basically report to the Cabinet secretaries. So if you are in the Transportation Department, you have to make sure that Sean Duffy, who’s the secretary of transportation, agrees with you on what you want to do. And Sean Duffy has already had a fight during a Cabinet meeting with Elon Musk. You know that he has not been thrilled with the advice he’s gotten from DOGE. So from now on, DOGE is going to have to work hand in hand with Donald Trump’s appointed leaders.And just to bring this around to what we’re here talking about now, they’re in this huge fight over wasteful spending with the so-called big, beautiful bill. Does this just look like the government as usual, ultimately?It’s actually worse than normal. Because the deficit impacts are bigger than normal. It’s adding more to the deficit than previous bills have done. And the second reason it’s worse than normal is that everybody is still living in a fantasy world. And the fantasy world says that somehow we can deal with our deficits by cutting waste, fraud, and abuse. That is pure nonsense. Let me say it: pure nonsense.Where does most of the government money go? Does it go to some bureaucrats sitting on Pennsylvania Avenue? It goes to us. It goes to your grandmother and her Social Security and her Medicare. It goes to veterans in veterans benefits. It goes to Americans. That’s why it’s so hard to cut it. It’s so hard to cut it because it’s us. And people are living on it. Now, there’s a whole other topic that nobody talks about, and it’s called entitlement reform, right? Could we reform Social Security? Could we make the retirement age go from 67 to 68? That would save a lot of money. Could we change the cost of living? Nobody, nobody, nobody is talking about that. And that’s because we are in this crazy, polarized environment where we can no longer have serious conversations about serious issues. See More:

Fewer food crops Biofuels policy has been a failure for the climate, new report claims Report: An expansion of biofuels policy under Trump would lead to more greenhouse gas emissions. Georgina Gustin, Inside Climate News – Jun 14, 2025 7:10 am | 24 An ethanol production plant on March 20, 2024 near Ravenna, Nebraska. Credit: David Madison/Getty Images An ethanol production plant on March 20, 2024 near Ravenna, Nebraska. Credit: David Madison/Getty Images Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more This article originally appeared on Inside Climate News, a nonprofit, non-partisan news organization that covers climate, energy, and the environment. Sign up for their newsletter here. The American Midwest is home to some of the richest, most productive farmland in the world, enabling its transformation into a vast corn- and soy-producing machine—a conversion spurred largely by decades-long policies that support the production of biofuels. But a new report takes a big swing at the ethanol orthodoxy of American agriculture, criticizing the industry for causing economic and social imbalances across rural communities and saying that the expansion of biofuels will increase greenhouse gas emissions, despite their purported climate benefits. The report, from the World Resources Institute, which has been critical of US biofuel policy in the past, draws from 100 academic studies on biofuel impacts. It concludes that ethanol policy has been largely a failure and ought to be reconsidered, especially as the world needs more land to produce food to meet growing demand. “Multiple studies show that US biofuel policies have reshaped crop production, displacing food crops and driving up emissions from land conversion, tillage, and fertilizer use,” said the report’s lead author, Haley Leslie-Bole. “Corn-based ethanol, in particular, has contributed to nutrient runoff, degraded water quality and harmed wildlife habitat. As climate pressures grow, increasing irrigation and refining for first-gen biofuels could deepen water scarcity in already drought-prone parts of the Midwest.” The conversion of Midwestern agricultural land has been sweeping. Between 2004 and 2024, ethanol production increased by nearly 500 percent. Corn and soybeans are now grown on 92 and 86 million acres of land respectively—and roughly a third of those crops go to produce ethanol. That means about 30 million acres of land that could be used to grow food crops are instead being used to produce ethanol, despite ethanol only accounting for 6 percent of the country’s transportation fuel. The biofuels industry—which includes refiners, corn and soy growers and the influential agriculture lobby writ large—has long insisted that corn- and soy-based biofuels provide an energy-efficient alternative to fossil-based fuels. Congress and the US Department of Agriculture have agreed. The country’s primary biofuels policy, the Renewable Fuel Standard, requires that biofuels provide a greenhouse gas reduction over fossil fuels: The law says that ethanol from new plants must deliver a 20 percent reduction in greenhouse gas emissions compared to gasoline. In addition to greenhouse gas reductions, the industry and its allies in Congress have also continued to say that ethanol is a primary mainstay of the rural economy, benefiting communities across the Midwest. But a growing body of research—much of which the industry has tried to debunk and deride—suggests that ethanol actually may not provide the benefits that policies require. It may, in fact, produce more greenhouse gases than the fossil fuels it was intended to replace. Recent research says that biofuel refiners also emit significant amounts of carcinogenic and dangerous substances, including hexane and formaldehyde, in greater amounts than petroleum refineries. The new report points to research saying that increased production of biofuels from corn and soy could actually raise greenhouse gas emissions, largely from carbon emissions linked to clearing land in other countries to compensate for the use of land in the Midwest. On top of that, corn is an especially fertilizer-hungry crop requiring large amounts of nitrogen-based fertilizer, which releases huge amounts of nitrous oxide when it interacts with the soil. American farming is, by far, the largest source of domestic nitrous oxide emissions already—about 50 percent. If biofuel policies lead to expanded production, emissions of this enormously powerful greenhouse gas will likely increase, too. The new report concludes that not only will the expansion of ethanol increase greenhouse gas emissions, but it has also failed to provide the social and financial benefits to Midwestern communities that lawmakers and the industry say it has. (The report defines the Midwest as Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.) “The benefits from biofuels remain concentrated in the hands of a few,” Leslie-Bole said. “As subsidies flow, so may the trend of farmland consolidation, increasing inaccessibility of farmland in the Midwest, and locking out emerging or low-resource farmers. This means the benefits of biofuels production are flowing to fewer people, while more are left bearing the costs.” New policies being considered in state legislatures and Congress, including additional tax credits and support for biofuel-based aviation fuel, could expand production, potentially causing more land conversion and greenhouse gas emissions, widening the gap between the rural communities and rich agribusinesses at a time when food demand is climbing and, critics say, land should be used to grow food instead. President Donald Trump’s tax cut bill, passed by the House and currently being negotiated in the Senate, would not only extend tax credits for biofuels producers, it specifically excludes calculations of emissions from land conversion when determining what qualifies as a low-emission fuel. The primary biofuels industry trade groups, including Growth Energy and the Renewable Fuels Association, did not respond to Inside Climate News requests for comment or interviews. An employee with the Clean Fuels Alliance America, which represents biodiesel and sustainable aviation fuel producers, not ethanol, said the report vastly overstates the carbon emissions from crop-based fuels by comparing the farmed land to natural landscapes, which no longer exist. They also noted that the impact of soy-based fuels in 2024 was more than $42 billion, providing over 100,000 jobs. “Ten percent of the value of every bushel of soybeans is linked to biomass-based fuel,” they said. Georgina Gustin, Inside Climate News 24 Comments