• Tell Us the Speakers and Headphones You Like to Listen On

    Take the Speakers, Headphones, and Earphones SurveyTake other PCMag surveys. Each completed survey is a chance to win a Amazon gift card. OFFICIAL SWEEPSTAKES RULESNO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Readers' Choice Sweepstakesis governed by these official rules. The Sweepstakes begins on May 9, 2025, at 12:00 AM ET and ends on July 27, 2025, at 11:59 PM ET.SPONSOR: Ziff Davis, LLC, with an address of 360 Park Ave South, Floor 17, New York, NY 10010.ELIGIBILITY: This Sweepstakes is open to individuals who are eighteenyears of age or older at the time of entry who are legal residents of the fiftyUnited States of America or the District of Columbia. By entering the Sweepstakes as described in these Sweepstakes Rules, entrants represent and warrant that they are complying with these Sweepstakes Rules, and that they agree to abide by and be bound by all the rules and terms and conditions stated herein and all decisions of Sponsor, which shall be final and binding.All previous winners of any sweepstakes sponsored by Sponsor during the ninemonth period prior to the Selection Date are not eligible to enter. Any individualswho have, within the past sixmonths, held employment with or performed services for Sponsor or any organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Sweepstakesare not eligible to enter or win. Immediate Family Members and Household Members are also not eligible to enter or win. "Immediate Family Members" means parents, step-parents, legal guardians, children, step-children, siblings, step-siblings, or spouses of an Employee. "Household Members" means those individuals who share the same residence with an Employee at least threemonths a year.HOW TO ENTER: There are two methods to enter the Sweepstakes:fill out the online survey, orenter by mail.1. Survey Entry: To enter the Sweepstakes through the online survey, go to the survey page and complete the current survey during the Sweepstakes Period.2. Mail Entry: To enter the Sweepstakes by mail, on a 3" x 5" card, print your first and last name, street address, city, state, zip code, phone number, and email address. Mail your completed entry to:Readers' Choice Sweepstakes - Audio 2025c/o E. Griffith 624 Elm St. Ext.Ithaca, NY 14850-8786Mail Entries must be postmarked by July 28, 2025, and received by Aug. 4, 2025.Only oneentry per person is permitted, regardless of the entry method used. Subsequent attempts made by the same individual to submit multiple entries may result in the disqualification of the entrant.Only contributions submitted during the Sweepstakes Period will be eligible for entry into the Sweepstakes. No other methods of entry will be accepted. All entries become the property of Sponsor and will not be returned. Entries are limited to individuals only; commercial enterprises and business entities are not eligible. Use of a false account will disqualify an entry. Sponsor is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties, and other technological problems.Entries are subject to any applicable restrictions or eligibility requirements listed herein. Entries will be deemed to have been made by the authorized account holder of the email or telephone phone number submitted at the time of entry and qualification. Multiple participants are not permitted to share the same email address. Should multiple users of the same e-mail account or mobile phone number, as applicable, enter the Sweepstakes and a dispute thereafter arises regarding the identity of the entrant, the Authorized Account Holder of said e-mail account or mobile phone account at the time of entry will be considered the entrant. "Authorized Account Holder" is defined as the natural person who is assigned an e-mail address or mobile phone number by an Internet access provider, online service provider, telephone service provider or other organization that is responsible for assigned e-mail addresses, phone numbers or the domain associated with the submitted e-mail address. Proof of submission of an entry shall not be deemed proof of receipt by the website administrator for online entries. When applicable, the website administrator's computer will be deemed the official time-keeping device for the Sweepstakes promotion. Entries will be disqualified if found to be incomplete and/or if Sponsor determines, in its sole discretion, that multiple entries were submitted by the same entrant in violation of the Sweepstakes Rules.Entries that are late, lost, stolen, mutilated, tampered with, illegible, incomplete, mechanically reproduced, inaccurate, postage-due, forged, irregular in any way or otherwise not in compliance with these Official Rules will be disqualified. All entries become the property of the Sponsor and will not be acknowledged or returned.WINNER SELECTION AND NOTIFICATION: Sponsor shall select the prize winneron or about Aug. 11, 2025,by random drawing or from among all eligible entries. The Winner will be notified via email to the contact information provided in the entry. Notification of the Winner shall be deemed to have occurred immediately upon sending of the notification by Sponsor. Selected winnerwill be required to respondto the notification within sevendays of attempted notification. The only entries that will be considered eligible entries are entries received by Sponsor within the Sweepstakes Period. The odds of winning depend on the number of eligible entries received. The Sponsor reserves the right, in its sole discretion, to choose an alternative winner in the event that a possible winner has been disqualified or is deemed ineligible for any reason.Recommended by Our EditorsPRIZE: Onewinner will receive the following prize:OneAmazon.com gift code via email, valued at approximately two hundred fifty dollars.No more than the stated number of prizewill be awarded, and all prizelisted above will be awarded. Actual retail value of the Prize may vary due to market conditions. The difference in value of the Prize as stated above and value at time of notification of the Winner, if any, will not be awarded. No cash or prize substitution is permitted, except at the discretion of Sponsor. The Prize is non-transferable. If the Prize cannot be awarded due to circumstances beyond the control of Sponsor, a substitute Prize of equal or greater retail value will be awarded; provided, however, that if a Prize is awarded but remains unclaimed or is forfeited by the Winner, the Prize may not be re-awarded, in Sponsor's sole discretion. In the event that more than the stated number of prizebecomes available for any reason, Sponsor reserves the right to award only the stated number of prizeby a random drawing among all legitimate, un-awarded, eligible prize claims.ACCEPTANCE AND DELIVERY OF THE PRIZE: The Winner will be required to verify his or her address and may be required to execute the following documentbefore a notary public and return them within sevendaysof receipt of such documents: an affidavit of eligibility, a liability release, anda publicity release covering eligibility, liability, advertising, publicity and media appearance issues. If an entrant is unable to verify the information submitted with their entry, the entrant will automatically be disqualified and their prize, if any, will be forfeited. The Prize will not be awarded until all such properly executed and notarized Prize Claim Documents are returned to Sponsor. Prizewon by an eligible entrant who is a minor in his or her state of residence will be awarded to minor's parent or legal guardian, who must sign and return all required Prize Claim Documents. In the event the Prize Claim Documents are not returned within the specified period, an alternate Winner may be selected by Sponsor for such Prize. The Prize will be shipped to the Winner within 7 days of Sponsor's receipt of a signed Affidavit and Release from the Winner. The Winner is responsible for all taxes and fees related to the Prize received, if any.OTHER RULES: This sweepstakes is subject to all applicable laws and is void where prohibited. All submissions by entrants in connection with the sweepstakes become the sole property of the sponsor and will not be acknowledged or returned. Winner assumes all liability for any injuries or damage caused or claimed to be caused by participation in this sweepstakes or by the use or misuse of any prize.By entering the sweepstakes, each winner grants the SPONSOR permission to use his or her name, city, state/province, e-mail address and, to the extent submitted as part of the sweepstakes entry, his or her photograph, voice, and/or likeness for advertising, publicity or other purposes OR ON A WINNER'S LIST, IF APPLICABLE, IN ANY and all MEDIA WHETHER NOW KNOWN OR HEREINAFTER DEVELOPED, worldwide, without additional consent OR compensation, except where prohibited by law. By submitting an entry, entrants also grant the Sponsor a perpetual, fully-paid, irrevocable, non-exclusive license to reproduce, prepare derivative works of, distribute, display, exhibit, transmit, broadcast, televise, digitize, perform and otherwise use and permit others to use, and throughout the world, their entry materials in any manner, form, or format now known or hereinafter created, including on the internet, and for any purpose, including, but not limited to, advertising or promotion of the Sweepstakes, the Sponsor and/or its products and services, without further consent from or compensation to the entrant. By entering the Sweepstakes, entrants consent to receive notification of future promotions, advertisements or solicitations by or from Sponsor and/or Sponsor's parent companies, affiliates, subsidiaries, and business partners, via email or other means of communication.If, in the Sponsor's opinion, there is any suspected or actual evidence of fraud, electronic or non-electronic tampering or unauthorized intervention with any portion of this Sweepstakes, or if fraud or technical difficulties of any sortcompromise the integrity of the Sweepstakes, the Sponsor reserves the right to void suspect entries and/or terminate the Sweepstakes and award the Prize in its sole discretion. Any attempt to deliberately damage the Sponsor's websiteor undermine the legitimate operation of the Sweepstakes may be in violation of U.S. criminal and civil laws and will result in disqualification from participation in the Sweepstakes. Should such an attempt be made, the Sponsor reserves the right to seek remedies and damagesto the fullest extent of the law, including pursuing criminal prosecution.DISCLAIMER: EXCLUDING ONLY APPLICABLE MANUFACTURERS' WARRANTIES, THE PRIZE IS PROVIDED TO THE WINNER ON AN "AS IS" BASIS, WITHOUT FURTHER WARRANTY OF ANY KIND. SPONSOR HEREBY DISCLAIMS ALL FURTHER WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE WITH RESPECT TO THE PRIZE.LIMITATION OF LIABILITY: BY ENTERING THE SWEEPSTAKES, ENTRANTS, ON BEHALF OF THEMSELVES AND THEIR HEIRS, EXECUTORS, ASSIGNS AND REPRESENTATIVES, RELEASE AND HOLD THE SPONSOR its PARENT COMPANIES, SUBSIDIARIES, AFFILIATED COMPANIES, UNITS AND DIVISIONS, AND THE CURRENT AND FORMER OFFICERS, DIRECTORS, EMPLOYEES, SHAREHOLDERS, AGENTS, SUCCESSORS AND ASSIGNS OF EACH OF THE FOREGOING, AND ALL THOSE ACTING UNDER THE AUTHORITY OF THE FOREGOING, OR ANY OF THEM, HARMLESS FROM AND AGAINST ANY AND ALL CLAIMS, ACTIONS, INJURY, LOSS, DAMAGES, LIABILITIES AND OBLIGATIONS OF ANY KIND WHATSOEVERWHETHER KNOWN OR UNKNOWN, SUSPECTED OR UNSUSPECTED, WHICH ENTRANT EVER HAD, NOW HAVE, OR HEREAFTER CAN, SHALL OR MAY HAVE, AGAINST THE RELEASED PARTIES, INCLUDING, BUT NOT LIMITED TO, CLAIMS ARISING FROM OR RELATED TO THE SWEEPSTAKES OR ENTRANT'S PARTICIPATION IN THE SWEEPSTAKES, AND THE RECEIPT, OWNERSHIP, USE, MISUSE, TRANSFER, SALE OR OTHER DISPOSITION OF THE PRIZE. All matters relating to the interpretation and application of these Sweepstakes Rules shall be decided by Sponsor in its sole discretion.DISPUTES: If, for any reason, the Sweepstakes is not capable of being conducted as described in these Sweepstakes Rules, Sponsor shall have the right, in its sole discretion, to disqualify any individual who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Sweepstakes. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, providers, computer equipment, software, or failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including, without limitation, any injury or damage to any entrant's or any other person's computer related to or resulting from participating or downloading any materials in this Sweepstakes. Because of the unique nature and scope of the Sweepstakes, Sponsor reserves the right, in addition to those other rights reserved herein, to modify any dateor deadlineset forth in these Sweepstakes Rules or otherwise governing the Sweepstakes, and any such changes will be posted here in the Sweepstakes Rules. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Sweepstakes Rules shall not constitute a waiver of any provision.As a condition of participating in the Sweepstakes, entrant agrees that any and all disputes that cannot be resolved between entrant and Sponsor, and causes of action arising out of or connected with the Sweepstakes or these Sweepstakes Rules, shall be resolved individually, without resort to any form of class action, exclusively before a court of competent jurisdiction located in New York, New York, and entrant irrevocably consents to the jurisdiction of the federal and state courts located in New York, New York with respect to any such dispute, cause of action, or other matter. All disputes will be governed and controlled by the laws of the State of New York. Further, in any such dispute, under no circumstances will entrant be permitted to obtain awards for, and hereby irrevocably waives all rights to claim, punitive, incidental, or consequential damages, or any other damages, including attorneys' fees, other than entrant's actual out-of-pocket expenses, and entrant further irrevocably waives all rights to have damages multiplied or increased, if any. EACH PARTY EXPRESSLY WAIVES ANY RIGHT TO A TRIAL BY JURY. All federal, state, and local laws and regulations apply.PRIVACY: Information collected from entrants in connection with the Sweepstakes is subject to Sponsor's privacy policy, which may be found here.SOCIAL MEDIA PROMOTION: Although the Sweepstakes may be featured on Twitter, Facebook, and/or other social media platforms, the Sweepstakes is in no way sponsored, endorsed, administered by, or in association with Twitter, Facebook, and/or such other social media platforms and you agree that Twitter, Facebook, and all other social media platforms are not liable in any way for any claims, damages or losses associated with the Sweepstakes.WINNERLIST: For a list of nameof prizewinner, after the Selection Date, please send a stamped, self-addressed No. 10/standard business envelope to Ziff Davis, LLC, Attn: Legal Department, 360 Park Ave South, Floor 17, New York, NY 10010.BY ENTERING, YOU AGREE THAT YOU HAVE READ AND AGREE TO ALL OF THESE SWEEPSTAKES RULES.
    #tell #speakers #headphones #you #like
    Tell Us the Speakers and Headphones You Like to Listen On
    Take the Speakers, Headphones, and Earphones SurveyTake other PCMag surveys. Each completed survey is a chance to win a Amazon gift card. OFFICIAL SWEEPSTAKES RULESNO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Readers' Choice Sweepstakesis governed by these official rules. The Sweepstakes begins on May 9, 2025, at 12:00 AM ET and ends on July 27, 2025, at 11:59 PM ET.SPONSOR: Ziff Davis, LLC, with an address of 360 Park Ave South, Floor 17, New York, NY 10010.ELIGIBILITY: This Sweepstakes is open to individuals who are eighteenyears of age or older at the time of entry who are legal residents of the fiftyUnited States of America or the District of Columbia. By entering the Sweepstakes as described in these Sweepstakes Rules, entrants represent and warrant that they are complying with these Sweepstakes Rules, and that they agree to abide by and be bound by all the rules and terms and conditions stated herein and all decisions of Sponsor, which shall be final and binding.All previous winners of any sweepstakes sponsored by Sponsor during the ninemonth period prior to the Selection Date are not eligible to enter. Any individualswho have, within the past sixmonths, held employment with or performed services for Sponsor or any organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Sweepstakesare not eligible to enter or win. Immediate Family Members and Household Members are also not eligible to enter or win. "Immediate Family Members" means parents, step-parents, legal guardians, children, step-children, siblings, step-siblings, or spouses of an Employee. "Household Members" means those individuals who share the same residence with an Employee at least threemonths a year.HOW TO ENTER: There are two methods to enter the Sweepstakes:fill out the online survey, orenter by mail.1. Survey Entry: To enter the Sweepstakes through the online survey, go to the survey page and complete the current survey during the Sweepstakes Period.2. Mail Entry: To enter the Sweepstakes by mail, on a 3" x 5" card, print your first and last name, street address, city, state, zip code, phone number, and email address. Mail your completed entry to:Readers' Choice Sweepstakes - Audio 2025c/o E. Griffith 624 Elm St. Ext.Ithaca, NY 14850-8786Mail Entries must be postmarked by July 28, 2025, and received by Aug. 4, 2025.Only oneentry per person is permitted, regardless of the entry method used. Subsequent attempts made by the same individual to submit multiple entries may result in the disqualification of the entrant.Only contributions submitted during the Sweepstakes Period will be eligible for entry into the Sweepstakes. No other methods of entry will be accepted. All entries become the property of Sponsor and will not be returned. Entries are limited to individuals only; commercial enterprises and business entities are not eligible. Use of a false account will disqualify an entry. Sponsor is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties, and other technological problems.Entries are subject to any applicable restrictions or eligibility requirements listed herein. Entries will be deemed to have been made by the authorized account holder of the email or telephone phone number submitted at the time of entry and qualification. Multiple participants are not permitted to share the same email address. Should multiple users of the same e-mail account or mobile phone number, as applicable, enter the Sweepstakes and a dispute thereafter arises regarding the identity of the entrant, the Authorized Account Holder of said e-mail account or mobile phone account at the time of entry will be considered the entrant. "Authorized Account Holder" is defined as the natural person who is assigned an e-mail address or mobile phone number by an Internet access provider, online service provider, telephone service provider or other organization that is responsible for assigned e-mail addresses, phone numbers or the domain associated with the submitted e-mail address. Proof of submission of an entry shall not be deemed proof of receipt by the website administrator for online entries. When applicable, the website administrator's computer will be deemed the official time-keeping device for the Sweepstakes promotion. Entries will be disqualified if found to be incomplete and/or if Sponsor determines, in its sole discretion, that multiple entries were submitted by the same entrant in violation of the Sweepstakes Rules.Entries that are late, lost, stolen, mutilated, tampered with, illegible, incomplete, mechanically reproduced, inaccurate, postage-due, forged, irregular in any way or otherwise not in compliance with these Official Rules will be disqualified. All entries become the property of the Sponsor and will not be acknowledged or returned.WINNER SELECTION AND NOTIFICATION: Sponsor shall select the prize winneron or about Aug. 11, 2025,by random drawing or from among all eligible entries. The Winner will be notified via email to the contact information provided in the entry. Notification of the Winner shall be deemed to have occurred immediately upon sending of the notification by Sponsor. Selected winnerwill be required to respondto the notification within sevendays of attempted notification. The only entries that will be considered eligible entries are entries received by Sponsor within the Sweepstakes Period. The odds of winning depend on the number of eligible entries received. The Sponsor reserves the right, in its sole discretion, to choose an alternative winner in the event that a possible winner has been disqualified or is deemed ineligible for any reason.Recommended by Our EditorsPRIZE: Onewinner will receive the following prize:OneAmazon.com gift code via email, valued at approximately two hundred fifty dollars.No more than the stated number of prizewill be awarded, and all prizelisted above will be awarded. Actual retail value of the Prize may vary due to market conditions. The difference in value of the Prize as stated above and value at time of notification of the Winner, if any, will not be awarded. No cash or prize substitution is permitted, except at the discretion of Sponsor. The Prize is non-transferable. If the Prize cannot be awarded due to circumstances beyond the control of Sponsor, a substitute Prize of equal or greater retail value will be awarded; provided, however, that if a Prize is awarded but remains unclaimed or is forfeited by the Winner, the Prize may not be re-awarded, in Sponsor's sole discretion. In the event that more than the stated number of prizebecomes available for any reason, Sponsor reserves the right to award only the stated number of prizeby a random drawing among all legitimate, un-awarded, eligible prize claims.ACCEPTANCE AND DELIVERY OF THE PRIZE: The Winner will be required to verify his or her address and may be required to execute the following documentbefore a notary public and return them within sevendaysof receipt of such documents: an affidavit of eligibility, a liability release, anda publicity release covering eligibility, liability, advertising, publicity and media appearance issues. If an entrant is unable to verify the information submitted with their entry, the entrant will automatically be disqualified and their prize, if any, will be forfeited. The Prize will not be awarded until all such properly executed and notarized Prize Claim Documents are returned to Sponsor. Prizewon by an eligible entrant who is a minor in his or her state of residence will be awarded to minor's parent or legal guardian, who must sign and return all required Prize Claim Documents. In the event the Prize Claim Documents are not returned within the specified period, an alternate Winner may be selected by Sponsor for such Prize. The Prize will be shipped to the Winner within 7 days of Sponsor's receipt of a signed Affidavit and Release from the Winner. The Winner is responsible for all taxes and fees related to the Prize received, if any.OTHER RULES: This sweepstakes is subject to all applicable laws and is void where prohibited. All submissions by entrants in connection with the sweepstakes become the sole property of the sponsor and will not be acknowledged or returned. Winner assumes all liability for any injuries or damage caused or claimed to be caused by participation in this sweepstakes or by the use or misuse of any prize.By entering the sweepstakes, each winner grants the SPONSOR permission to use his or her name, city, state/province, e-mail address and, to the extent submitted as part of the sweepstakes entry, his or her photograph, voice, and/or likeness for advertising, publicity or other purposes OR ON A WINNER'S LIST, IF APPLICABLE, IN ANY and all MEDIA WHETHER NOW KNOWN OR HEREINAFTER DEVELOPED, worldwide, without additional consent OR compensation, except where prohibited by law. By submitting an entry, entrants also grant the Sponsor a perpetual, fully-paid, irrevocable, non-exclusive license to reproduce, prepare derivative works of, distribute, display, exhibit, transmit, broadcast, televise, digitize, perform and otherwise use and permit others to use, and throughout the world, their entry materials in any manner, form, or format now known or hereinafter created, including on the internet, and for any purpose, including, but not limited to, advertising or promotion of the Sweepstakes, the Sponsor and/or its products and services, without further consent from or compensation to the entrant. By entering the Sweepstakes, entrants consent to receive notification of future promotions, advertisements or solicitations by or from Sponsor and/or Sponsor's parent companies, affiliates, subsidiaries, and business partners, via email or other means of communication.If, in the Sponsor's opinion, there is any suspected or actual evidence of fraud, electronic or non-electronic tampering or unauthorized intervention with any portion of this Sweepstakes, or if fraud or technical difficulties of any sortcompromise the integrity of the Sweepstakes, the Sponsor reserves the right to void suspect entries and/or terminate the Sweepstakes and award the Prize in its sole discretion. Any attempt to deliberately damage the Sponsor's websiteor undermine the legitimate operation of the Sweepstakes may be in violation of U.S. criminal and civil laws and will result in disqualification from participation in the Sweepstakes. Should such an attempt be made, the Sponsor reserves the right to seek remedies and damagesto the fullest extent of the law, including pursuing criminal prosecution.DISCLAIMER: EXCLUDING ONLY APPLICABLE MANUFACTURERS' WARRANTIES, THE PRIZE IS PROVIDED TO THE WINNER ON AN "AS IS" BASIS, WITHOUT FURTHER WARRANTY OF ANY KIND. SPONSOR HEREBY DISCLAIMS ALL FURTHER WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE WITH RESPECT TO THE PRIZE.LIMITATION OF LIABILITY: BY ENTERING THE SWEEPSTAKES, ENTRANTS, ON BEHALF OF THEMSELVES AND THEIR HEIRS, EXECUTORS, ASSIGNS AND REPRESENTATIVES, RELEASE AND HOLD THE SPONSOR its PARENT COMPANIES, SUBSIDIARIES, AFFILIATED COMPANIES, UNITS AND DIVISIONS, AND THE CURRENT AND FORMER OFFICERS, DIRECTORS, EMPLOYEES, SHAREHOLDERS, AGENTS, SUCCESSORS AND ASSIGNS OF EACH OF THE FOREGOING, AND ALL THOSE ACTING UNDER THE AUTHORITY OF THE FOREGOING, OR ANY OF THEM, HARMLESS FROM AND AGAINST ANY AND ALL CLAIMS, ACTIONS, INJURY, LOSS, DAMAGES, LIABILITIES AND OBLIGATIONS OF ANY KIND WHATSOEVERWHETHER KNOWN OR UNKNOWN, SUSPECTED OR UNSUSPECTED, WHICH ENTRANT EVER HAD, NOW HAVE, OR HEREAFTER CAN, SHALL OR MAY HAVE, AGAINST THE RELEASED PARTIES, INCLUDING, BUT NOT LIMITED TO, CLAIMS ARISING FROM OR RELATED TO THE SWEEPSTAKES OR ENTRANT'S PARTICIPATION IN THE SWEEPSTAKES, AND THE RECEIPT, OWNERSHIP, USE, MISUSE, TRANSFER, SALE OR OTHER DISPOSITION OF THE PRIZE. All matters relating to the interpretation and application of these Sweepstakes Rules shall be decided by Sponsor in its sole discretion.DISPUTES: If, for any reason, the Sweepstakes is not capable of being conducted as described in these Sweepstakes Rules, Sponsor shall have the right, in its sole discretion, to disqualify any individual who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Sweepstakes. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, providers, computer equipment, software, or failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including, without limitation, any injury or damage to any entrant's or any other person's computer related to or resulting from participating or downloading any materials in this Sweepstakes. Because of the unique nature and scope of the Sweepstakes, Sponsor reserves the right, in addition to those other rights reserved herein, to modify any dateor deadlineset forth in these Sweepstakes Rules or otherwise governing the Sweepstakes, and any such changes will be posted here in the Sweepstakes Rules. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Sweepstakes Rules shall not constitute a waiver of any provision.As a condition of participating in the Sweepstakes, entrant agrees that any and all disputes that cannot be resolved between entrant and Sponsor, and causes of action arising out of or connected with the Sweepstakes or these Sweepstakes Rules, shall be resolved individually, without resort to any form of class action, exclusively before a court of competent jurisdiction located in New York, New York, and entrant irrevocably consents to the jurisdiction of the federal and state courts located in New York, New York with respect to any such dispute, cause of action, or other matter. All disputes will be governed and controlled by the laws of the State of New York. Further, in any such dispute, under no circumstances will entrant be permitted to obtain awards for, and hereby irrevocably waives all rights to claim, punitive, incidental, or consequential damages, or any other damages, including attorneys' fees, other than entrant's actual out-of-pocket expenses, and entrant further irrevocably waives all rights to have damages multiplied or increased, if any. EACH PARTY EXPRESSLY WAIVES ANY RIGHT TO A TRIAL BY JURY. All federal, state, and local laws and regulations apply.PRIVACY: Information collected from entrants in connection with the Sweepstakes is subject to Sponsor's privacy policy, which may be found here.SOCIAL MEDIA PROMOTION: Although the Sweepstakes may be featured on Twitter, Facebook, and/or other social media platforms, the Sweepstakes is in no way sponsored, endorsed, administered by, or in association with Twitter, Facebook, and/or such other social media platforms and you agree that Twitter, Facebook, and all other social media platforms are not liable in any way for any claims, damages or losses associated with the Sweepstakes.WINNERLIST: For a list of nameof prizewinner, after the Selection Date, please send a stamped, self-addressed No. 10/standard business envelope to Ziff Davis, LLC, Attn: Legal Department, 360 Park Ave South, Floor 17, New York, NY 10010.BY ENTERING, YOU AGREE THAT YOU HAVE READ AND AGREE TO ALL OF THESE SWEEPSTAKES RULES. #tell #speakers #headphones #you #like
    ME.PCMAG.COM
    Tell Us the Speakers and Headphones You Like to Listen On
    Take the Speakers, Headphones, and Earphones SurveyTake other PCMag surveys. Each completed survey is a chance to win a $250 Amazon gift card. OFFICIAL SWEEPSTAKES RULESNO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Readers' Choice Sweepstakes (the "Sweepstakes") is governed by these official rules (the "Sweepstakes Rules"). The Sweepstakes begins on May 9, 2025, at 12:00 AM ET and ends on July 27, 2025, at 11:59 PM ET (the "Sweepstakes Period").SPONSOR: Ziff Davis, LLC, with an address of 360 Park Ave South, Floor 17, New York, NY 10010 (the "Sponsor").ELIGIBILITY: This Sweepstakes is open to individuals who are eighteen (18) years of age or older at the time of entry who are legal residents of the fifty (50) United States of America or the District of Columbia. By entering the Sweepstakes as described in these Sweepstakes Rules, entrants represent and warrant that they are complying with these Sweepstakes Rules (including, without limitation, all eligibility requirements), and that they agree to abide by and be bound by all the rules and terms and conditions stated herein and all decisions of Sponsor, which shall be final and binding.All previous winners of any sweepstakes sponsored by Sponsor during the nine (9) month period prior to the Selection Date are not eligible to enter. Any individuals (including, but not limited to, employees, consultants, independent contractors and interns) who have, within the past six (6) months, held employment with or performed services for Sponsor or any organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Sweepstakes ("Employees") are not eligible to enter or win. Immediate Family Members and Household Members are also not eligible to enter or win. "Immediate Family Members" means parents, step-parents, legal guardians, children, step-children, siblings, step-siblings, or spouses of an Employee. "Household Members" means those individuals who share the same residence with an Employee at least three (3) months a year.HOW TO ENTER: There are two methods to enter the Sweepstakes: (1) fill out the online survey, or (2) enter by mail.1. Survey Entry: To enter the Sweepstakes through the online survey, go to the survey page and complete the current survey during the Sweepstakes Period.2. Mail Entry: To enter the Sweepstakes by mail, on a 3" x 5" card, print your first and last name, street address, city, state, zip code, phone number, and email address. Mail your completed entry to:Readers' Choice Sweepstakes - Audio 2025c/o E. Griffith 624 Elm St. Ext.Ithaca, NY 14850-8786Mail Entries must be postmarked by July 28, 2025, and received by Aug. 4, 2025.Only one (1) entry per person is permitted, regardless of the entry method used. Subsequent attempts made by the same individual to submit multiple entries may result in the disqualification of the entrant.Only contributions submitted during the Sweepstakes Period will be eligible for entry into the Sweepstakes. No other methods of entry will be accepted. All entries become the property of Sponsor and will not be returned. Entries are limited to individuals only; commercial enterprises and business entities are not eligible. Use of a false account will disqualify an entry. Sponsor is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties, and other technological problems.Entries are subject to any applicable restrictions or eligibility requirements listed herein. 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  • NOSIPHO MAKETO-VAN DEN BRAGT ALTERED HER CAREER PATH TO LAUNCH CHOCOLATE TRIBE

    By TREVOR HOGG

    Images courtesy of Chocolate Tribe.

    Nosipho Maketo-van den Bragt, Owner and CEO, Chocolate Tribe

    After initially pursuing a career as an attorney, Nosipho Maketo-van den Bragt discovered her true calling was to apply her legal knowledge in a more artistic endeavor with her husband, Rob Van den Bragt, who had forged a career as a visual effects supervisor. The couple co-founded Chocolate Tribe, the Johannesburg and Cape Town-based visual effects and animation studio that has done work for Netflix, BBC, Disney and Voltage Pictures.

    “It was following my passion and my passion finding me,” observes Maketo-van den Bragt, Owner and CEO of Chocolate Tribe and Founder of AVIJOZI. “I grew up in Soweto, South Africa, and we had this old-fashioned television. I was always fascinated by how those people got in there to perform and entertain us. Living in the townships, you become the funnel for your parents’ aspirations and dreams. My dad was a judge’s registrar, so he was writing all of the court cases coming up for a judge. My dad would come home and tell us stories of what happened in court. I found this enthralling, funny and sometimes painful because it was about people’s lives. I did law and to some extent still practice it. My legal career and entertainment media careers merged because I fell in love with the storytelling aspect of it all. There are those who say that lawyers are failed actors!”

    Chocolate Tribe hosts what has become the annual AVIJOZI festival with Netflix. AVIJOZI is a two-day, free-access event in Johannesburg focused on Animation/Film, Visual Effects and Interactive Technology. This year’s AVIJOZI is scheduled for September 13-14 in Johannesburg. Photo: Casting Director and Actor Spaces Founder Ayanda Sithebeand friends at AVIJOZI 2024.

    A personal ambition was to find a way to merge married life into a professional partnership. “I never thought that a lawyer and a creative would work together,” admits Maketo-van den Bragt. “However, Rob and I had this great love for watching films together and music; entertainment was the core fabric of our relationship. That was my first gentle schooling into the visual effects and animation content development space. Starting the company was due to both of us being out of work. I had quit my job without any sort of plan B. I actually incorporated Chocolate Tribe as a company without knowing what we would do with it. As time went on, there was a project that we were asked to come to do. The relationship didn’t work out, so Rob and I decided, ‘Okay, it seems like we can do this on our own.’ I’ve read many books about visual effects and animation, and I still do. I attend a lot of festivals. I am connected with a lot of the guys who work in different visual effects spaces because it is all about understanding how it works and, from a business side, how can we leverage all of that information?”

    Chocolate Tribe provided VFX and post-production for Checkers supermarket’s “Planet” ad promoting environmental sustainability. The Chocolate Tribe team pushed photorealism for the ad, creating three fully CG creatures: a polar bear, orangutan and sea turtle.

    With a population of 1.5 billion, there is no shortage of consumers and content creators in Africa. “Nollywood is great because it shows us that even with minimal resources, you can create a whole movement and ecosystem,” Maketo-van den Bragt remarks. “Maybe the question around Nollywood is making sure that the caliber and quality of work is high end and speaks to a global audience. South Africa has the same dynamics. It’s a vibrant traditional film and animation industry that grows in leaps and bounds every year. More and more animation houses are being incorporated or started with CEOs or managing directors in their 20s. There’s also an eagerness to look for different stories which haven’t been told. Africa gives that opportunity to tell stories that ordinary people, for example, in America, have not heard or don’t know about. There’s a huge rise in animation, visual effects and content in general.”

    Rob van den Bragt served as Creative Supervisor and Nosipho Maketo-van den Bragt as Studio Executive for the “Surf Sangoma” episode of the Disney+ series Kizazi Moto: Generation Fire.

    Rob van den Bragt, CCO, and Nosipho Maketo-van den Bragt, CEO, Co-Founders of Chocolate Tribe, in an AVIJOZI planning meeting.

    Stella Gono, Software Developer, working on the Chocolate Tribe website.

    Family photo of the Maketos. Maketo-van de Bragt has two siblings.

    Film tax credits have contributed to The Woman King, Dredd, Safe House, Black Sails and Mission: Impossible – Final Reckoning shooting in South Africa. “People understand principal photography, but there is confusion about animation and visual effects,” Maketo-van den Bragt states. “Rebates pose a challenge because now you have to go above and beyond to explain what you are selling. It’s taken time for the government to realize this is a viable career.” The streamers have had a positive impact. “For the most part, Netflix localizes, and that’s been quite a big hit because it speaks to the demographics and local representation and uplifts talent within those geographical spaces. We did one of the shorts for Disney’s Kizazi Moto: Generation Fire, and there was huge global excitement to that kind of anthology coming from Africa. We’ve worked on a number of collaborations with the U.K., and often that melding of different partners creates a fusion of universality. We need to tell authentic stories, and that authenticity will be dictated by the voices in the writing room.”

    AVIJOZI was established to support the development of local talent in animation, visual effects, film production and gaming. “AVIJOZI stands for Animation Visual Effects Interactive in JOZI,” Maketo-van den Bragt explains. “It is a conference as well as a festival. The conference part is where we have networking sessions, panel discussions and behind-the-scenes presentations to draw the curtain back and show what happens when people create avatars. We want to show the next generation that there is a way to do this magical craft. The festival part is people have film screenings and music as well. We’ve brought in gaming as an integral aspect, which attracts many young people because that’s something they do at an early age. Gaming has become the common sport. AVIJOVI is in its fourth year now. It started when I got irritated by people constantly complaining, ‘Nothing ever happens in Johannesburg in terms of animation and visual effects.’ Nobody wanted to do it. So, I said, ‘I’ll do it.’ I didn’t know what I was getting myself into, and four years later I have lots of gray hair!”

    Rob van den Bragt served as Animation Supervisor/Visual Effects Supervisor and Nosipho Maketo-van den Bragt as an Executive Producer on iNumber Number: Jozi Goldfor Netflix.Mentorship and internship programs have been established with various academic institutions, and while there are times when specific skills are being sought, like rigging, the field of view tends to be much wider. “What we are finding is that the people who have done other disciplines are much more vibrant,” Maketo-van den Bragt states. “Artists don’t always know how to communicate because it’s all in their heads. Sometimes, somebody with a different background can articulate that vision a bit better because they have those other skills. We also find with those who have gone to art school that the range within their artistry and craftsmanship has become a ‘thing.’ When you have mentally traveled where you have done other things, it allows you to be a more well-rounded artist because you can pull references from different walks of life and engage with different topics without being constrained to one thing. We look for people with a plethora of skills and diverse backgrounds. It’s a lot richer as a Chocolate Tribe. There are multiple flavors.”

    South African director/producer/cinematographer and drone cinemtography specialist FC Hamman, Founder of FC Hamman Films, at AVIJOZI 2024.

    There is a particular driving force when it comes to mentoring. “I want to be the mentor I hoped for,” Maketo-van den Bragt remarks. “I have silent mentors in that we didn’t formalize the relationship, but I knew they were my mentors because every time I would encounter an issue, I would be able to call them. One of the people who not only mentored but pushed me into different spaces is Jinko Gotoh, who is part of Women in Animation. She brought me into Women in Animation, and I had never mentored anybody. Here I was, sitting with six women who wanted to know how I was able to build up Chocolate Tribe. I didn’t know how to structure a presentation to tell them about the journey because I had been so focused on the journey. It’s a sense of grit and feeling that I cannot fail because I have a whole community that believes in me. Even when I felt my shoulders sagging, they would be there to say, ‘We need this. Keep it moving.’ This isn’t just about me. I have a whole stream of people who want this to work.”

    Netflix VFX Manager Ben Perry, who oversees Netflix’s VFX strategy across Africa, the Middle East and Europe, at AVIJOZI 2024. Netflix was a partner in AVIJOZI with Chocolate Tribe for three years.

    Zama Mfusi, Founder of IndiLang, and Isabelle Rorke, CEO of Dreamforge Creative and Deputy Chair of Animation SA, at AVIJOZI 2024.

    Numerous unknown factors had to be accounted for, which made predicting how the journey would unfold extremely difficult. “What it looks like and what I expected it to be, you don’t have the full sense of what it would lead to in this situation,” Maketo-van den Bragt states. “I can tell you that there have been moments of absolute joy where I was so excited we got this project or won that award. There are other moments where you feel completely lost and ask yourself, ‘Am I doing the right thing?’ The journey is to have the highs, lows and moments of confusion. I go through it and accept that not every day will be an award-winning day. For the most part, I love this journey. I wanted to be somewhere where there was a purpose. What has been a big highlight is when I’m signing a contract for new employees who are excited about being part of Chocolate Tribe. Also, when you get a new project and it’s exciting, especially from a service or visual effects perspective, we’re constantly looking for that dragon or big creature. It’s about being mesmerizing, epic and awesome.”

    Maketo-van den Bragt has two major career-defining ambitions. “Fostering the next generation of talent and making sure that they are ready to create these amazing stories properly – that is my life work, and relating the African narrative to let the world see the human aspect of who we are because for the longest time we’ve been written out of the stories and narratives.”
    #nosipho #maketovan #den #bragt #altered
    NOSIPHO MAKETO-VAN DEN BRAGT ALTERED HER CAREER PATH TO LAUNCH CHOCOLATE TRIBE
    By TREVOR HOGG Images courtesy of Chocolate Tribe. Nosipho Maketo-van den Bragt, Owner and CEO, Chocolate Tribe After initially pursuing a career as an attorney, Nosipho Maketo-van den Bragt discovered her true calling was to apply her legal knowledge in a more artistic endeavor with her husband, Rob Van den Bragt, who had forged a career as a visual effects supervisor. The couple co-founded Chocolate Tribe, the Johannesburg and Cape Town-based visual effects and animation studio that has done work for Netflix, BBC, Disney and Voltage Pictures. “It was following my passion and my passion finding me,” observes Maketo-van den Bragt, Owner and CEO of Chocolate Tribe and Founder of AVIJOZI. “I grew up in Soweto, South Africa, and we had this old-fashioned television. I was always fascinated by how those people got in there to perform and entertain us. Living in the townships, you become the funnel for your parents’ aspirations and dreams. My dad was a judge’s registrar, so he was writing all of the court cases coming up for a judge. My dad would come home and tell us stories of what happened in court. I found this enthralling, funny and sometimes painful because it was about people’s lives. I did law and to some extent still practice it. My legal career and entertainment media careers merged because I fell in love with the storytelling aspect of it all. There are those who say that lawyers are failed actors!” Chocolate Tribe hosts what has become the annual AVIJOZI festival with Netflix. AVIJOZI is a two-day, free-access event in Johannesburg focused on Animation/Film, Visual Effects and Interactive Technology. This year’s AVIJOZI is scheduled for September 13-14 in Johannesburg. Photo: Casting Director and Actor Spaces Founder Ayanda Sithebeand friends at AVIJOZI 2024. A personal ambition was to find a way to merge married life into a professional partnership. “I never thought that a lawyer and a creative would work together,” admits Maketo-van den Bragt. “However, Rob and I had this great love for watching films together and music; entertainment was the core fabric of our relationship. That was my first gentle schooling into the visual effects and animation content development space. Starting the company was due to both of us being out of work. I had quit my job without any sort of plan B. I actually incorporated Chocolate Tribe as a company without knowing what we would do with it. As time went on, there was a project that we were asked to come to do. The relationship didn’t work out, so Rob and I decided, ‘Okay, it seems like we can do this on our own.’ I’ve read many books about visual effects and animation, and I still do. I attend a lot of festivals. I am connected with a lot of the guys who work in different visual effects spaces because it is all about understanding how it works and, from a business side, how can we leverage all of that information?” Chocolate Tribe provided VFX and post-production for Checkers supermarket’s “Planet” ad promoting environmental sustainability. The Chocolate Tribe team pushed photorealism for the ad, creating three fully CG creatures: a polar bear, orangutan and sea turtle. With a population of 1.5 billion, there is no shortage of consumers and content creators in Africa. “Nollywood is great because it shows us that even with minimal resources, you can create a whole movement and ecosystem,” Maketo-van den Bragt remarks. “Maybe the question around Nollywood is making sure that the caliber and quality of work is high end and speaks to a global audience. South Africa has the same dynamics. It’s a vibrant traditional film and animation industry that grows in leaps and bounds every year. More and more animation houses are being incorporated or started with CEOs or managing directors in their 20s. There’s also an eagerness to look for different stories which haven’t been told. Africa gives that opportunity to tell stories that ordinary people, for example, in America, have not heard or don’t know about. There’s a huge rise in animation, visual effects and content in general.” Rob van den Bragt served as Creative Supervisor and Nosipho Maketo-van den Bragt as Studio Executive for the “Surf Sangoma” episode of the Disney+ series Kizazi Moto: Generation Fire. Rob van den Bragt, CCO, and Nosipho Maketo-van den Bragt, CEO, Co-Founders of Chocolate Tribe, in an AVIJOZI planning meeting. Stella Gono, Software Developer, working on the Chocolate Tribe website. Family photo of the Maketos. Maketo-van de Bragt has two siblings. Film tax credits have contributed to The Woman King, Dredd, Safe House, Black Sails and Mission: Impossible – Final Reckoning shooting in South Africa. “People understand principal photography, but there is confusion about animation and visual effects,” Maketo-van den Bragt states. “Rebates pose a challenge because now you have to go above and beyond to explain what you are selling. It’s taken time for the government to realize this is a viable career.” The streamers have had a positive impact. “For the most part, Netflix localizes, and that’s been quite a big hit because it speaks to the demographics and local representation and uplifts talent within those geographical spaces. We did one of the shorts for Disney’s Kizazi Moto: Generation Fire, and there was huge global excitement to that kind of anthology coming from Africa. We’ve worked on a number of collaborations with the U.K., and often that melding of different partners creates a fusion of universality. We need to tell authentic stories, and that authenticity will be dictated by the voices in the writing room.” AVIJOZI was established to support the development of local talent in animation, visual effects, film production and gaming. “AVIJOZI stands for Animation Visual Effects Interactive in JOZI,” Maketo-van den Bragt explains. “It is a conference as well as a festival. The conference part is where we have networking sessions, panel discussions and behind-the-scenes presentations to draw the curtain back and show what happens when people create avatars. We want to show the next generation that there is a way to do this magical craft. The festival part is people have film screenings and music as well. We’ve brought in gaming as an integral aspect, which attracts many young people because that’s something they do at an early age. Gaming has become the common sport. AVIJOVI is in its fourth year now. It started when I got irritated by people constantly complaining, ‘Nothing ever happens in Johannesburg in terms of animation and visual effects.’ Nobody wanted to do it. So, I said, ‘I’ll do it.’ I didn’t know what I was getting myself into, and four years later I have lots of gray hair!” Rob van den Bragt served as Animation Supervisor/Visual Effects Supervisor and Nosipho Maketo-van den Bragt as an Executive Producer on iNumber Number: Jozi Goldfor Netflix.Mentorship and internship programs have been established with various academic institutions, and while there are times when specific skills are being sought, like rigging, the field of view tends to be much wider. “What we are finding is that the people who have done other disciplines are much more vibrant,” Maketo-van den Bragt states. “Artists don’t always know how to communicate because it’s all in their heads. Sometimes, somebody with a different background can articulate that vision a bit better because they have those other skills. We also find with those who have gone to art school that the range within their artistry and craftsmanship has become a ‘thing.’ When you have mentally traveled where you have done other things, it allows you to be a more well-rounded artist because you can pull references from different walks of life and engage with different topics without being constrained to one thing. We look for people with a plethora of skills and diverse backgrounds. It’s a lot richer as a Chocolate Tribe. There are multiple flavors.” South African director/producer/cinematographer and drone cinemtography specialist FC Hamman, Founder of FC Hamman Films, at AVIJOZI 2024. There is a particular driving force when it comes to mentoring. “I want to be the mentor I hoped for,” Maketo-van den Bragt remarks. “I have silent mentors in that we didn’t formalize the relationship, but I knew they were my mentors because every time I would encounter an issue, I would be able to call them. One of the people who not only mentored but pushed me into different spaces is Jinko Gotoh, who is part of Women in Animation. She brought me into Women in Animation, and I had never mentored anybody. Here I was, sitting with six women who wanted to know how I was able to build up Chocolate Tribe. I didn’t know how to structure a presentation to tell them about the journey because I had been so focused on the journey. It’s a sense of grit and feeling that I cannot fail because I have a whole community that believes in me. Even when I felt my shoulders sagging, they would be there to say, ‘We need this. Keep it moving.’ This isn’t just about me. I have a whole stream of people who want this to work.” Netflix VFX Manager Ben Perry, who oversees Netflix’s VFX strategy across Africa, the Middle East and Europe, at AVIJOZI 2024. Netflix was a partner in AVIJOZI with Chocolate Tribe for three years. Zama Mfusi, Founder of IndiLang, and Isabelle Rorke, CEO of Dreamforge Creative and Deputy Chair of Animation SA, at AVIJOZI 2024. Numerous unknown factors had to be accounted for, which made predicting how the journey would unfold extremely difficult. “What it looks like and what I expected it to be, you don’t have the full sense of what it would lead to in this situation,” Maketo-van den Bragt states. “I can tell you that there have been moments of absolute joy where I was so excited we got this project or won that award. There are other moments where you feel completely lost and ask yourself, ‘Am I doing the right thing?’ The journey is to have the highs, lows and moments of confusion. I go through it and accept that not every day will be an award-winning day. For the most part, I love this journey. I wanted to be somewhere where there was a purpose. What has been a big highlight is when I’m signing a contract for new employees who are excited about being part of Chocolate Tribe. Also, when you get a new project and it’s exciting, especially from a service or visual effects perspective, we’re constantly looking for that dragon or big creature. It’s about being mesmerizing, epic and awesome.” Maketo-van den Bragt has two major career-defining ambitions. “Fostering the next generation of talent and making sure that they are ready to create these amazing stories properly – that is my life work, and relating the African narrative to let the world see the human aspect of who we are because for the longest time we’ve been written out of the stories and narratives.” #nosipho #maketovan #den #bragt #altered
    WWW.VFXVOICE.COM
    NOSIPHO MAKETO-VAN DEN BRAGT ALTERED HER CAREER PATH TO LAUNCH CHOCOLATE TRIBE
    By TREVOR HOGG Images courtesy of Chocolate Tribe. Nosipho Maketo-van den Bragt, Owner and CEO, Chocolate Tribe After initially pursuing a career as an attorney, Nosipho Maketo-van den Bragt discovered her true calling was to apply her legal knowledge in a more artistic endeavor with her husband, Rob Van den Bragt, who had forged a career as a visual effects supervisor. The couple co-founded Chocolate Tribe, the Johannesburg and Cape Town-based visual effects and animation studio that has done work for Netflix, BBC, Disney and Voltage Pictures. “It was following my passion and my passion finding me,” observes Maketo-van den Bragt, Owner and CEO of Chocolate Tribe and Founder of AVIJOZI. “I grew up in Soweto, South Africa, and we had this old-fashioned television. I was always fascinated by how those people got in there to perform and entertain us. Living in the townships, you become the funnel for your parents’ aspirations and dreams. My dad was a judge’s registrar, so he was writing all of the court cases coming up for a judge. My dad would come home and tell us stories of what happened in court. I found this enthralling, funny and sometimes painful because it was about people’s lives. I did law and to some extent still practice it. My legal career and entertainment media careers merged because I fell in love with the storytelling aspect of it all. There are those who say that lawyers are failed actors!” Chocolate Tribe hosts what has become the annual AVIJOZI festival with Netflix. AVIJOZI is a two-day, free-access event in Johannesburg focused on Animation/Film, Visual Effects and Interactive Technology. This year’s AVIJOZI is scheduled for September 13-14 in Johannesburg. Photo: Casting Director and Actor Spaces Founder Ayanda Sithebe (center in black T-shirt) and friends at AVIJOZI 2024. A personal ambition was to find a way to merge married life into a professional partnership. “I never thought that a lawyer and a creative would work together,” admits Maketo-van den Bragt. “However, Rob and I had this great love for watching films together and music; entertainment was the core fabric of our relationship. That was my first gentle schooling into the visual effects and animation content development space. Starting the company was due to both of us being out of work. I had quit my job without any sort of plan B. I actually incorporated Chocolate Tribe as a company without knowing what we would do with it. As time went on, there was a project that we were asked to come to do. The relationship didn’t work out, so Rob and I decided, ‘Okay, it seems like we can do this on our own.’ I’ve read many books about visual effects and animation, and I still do. I attend a lot of festivals. I am connected with a lot of the guys who work in different visual effects spaces because it is all about understanding how it works and, from a business side, how can we leverage all of that information?” Chocolate Tribe provided VFX and post-production for Checkers supermarket’s “Planet” ad promoting environmental sustainability. The Chocolate Tribe team pushed photorealism for the ad, creating three fully CG creatures: a polar bear, orangutan and sea turtle. With a population of 1.5 billion, there is no shortage of consumers and content creators in Africa. “Nollywood is great because it shows us that even with minimal resources, you can create a whole movement and ecosystem,” Maketo-van den Bragt remarks. “Maybe the question around Nollywood is making sure that the caliber and quality of work is high end and speaks to a global audience. South Africa has the same dynamics. It’s a vibrant traditional film and animation industry that grows in leaps and bounds every year. More and more animation houses are being incorporated or started with CEOs or managing directors in their 20s. There’s also an eagerness to look for different stories which haven’t been told. Africa gives that opportunity to tell stories that ordinary people, for example, in America, have not heard or don’t know about. There’s a huge rise in animation, visual effects and content in general.” Rob van den Bragt served as Creative Supervisor and Nosipho Maketo-van den Bragt as Studio Executive for the “Surf Sangoma” episode of the Disney+ series Kizazi Moto: Generation Fire. Rob van den Bragt, CCO, and Nosipho Maketo-van den Bragt, CEO, Co-Founders of Chocolate Tribe, in an AVIJOZI planning meeting. Stella Gono, Software Developer, working on the Chocolate Tribe website. Family photo of the Maketos. Maketo-van de Bragt has two siblings. Film tax credits have contributed to The Woman King, Dredd, Safe House, Black Sails and Mission: Impossible – Final Reckoning shooting in South Africa. “People understand principal photography, but there is confusion about animation and visual effects,” Maketo-van den Bragt states. “Rebates pose a challenge because now you have to go above and beyond to explain what you are selling. It’s taken time for the government to realize this is a viable career.” The streamers have had a positive impact. “For the most part, Netflix localizes, and that’s been quite a big hit because it speaks to the demographics and local representation and uplifts talent within those geographical spaces. We did one of the shorts for Disney’s Kizazi Moto: Generation Fire, and there was huge global excitement to that kind of anthology coming from Africa. We’ve worked on a number of collaborations with the U.K., and often that melding of different partners creates a fusion of universality. We need to tell authentic stories, and that authenticity will be dictated by the voices in the writing room.” AVIJOZI was established to support the development of local talent in animation, visual effects, film production and gaming. “AVIJOZI stands for Animation Visual Effects Interactive in JOZI [nickname for Johannesburg],” Maketo-van den Bragt explains. “It is a conference as well as a festival. The conference part is where we have networking sessions, panel discussions and behind-the-scenes presentations to draw the curtain back and show what happens when people create avatars. We want to show the next generation that there is a way to do this magical craft. The festival part is people have film screenings and music as well. We’ve brought in gaming as an integral aspect, which attracts many young people because that’s something they do at an early age. Gaming has become the common sport. AVIJOVI is in its fourth year now. It started when I got irritated by people constantly complaining, ‘Nothing ever happens in Johannesburg in terms of animation and visual effects.’ Nobody wanted to do it. So, I said, ‘I’ll do it.’ I didn’t know what I was getting myself into, and four years later I have lots of gray hair!” Rob van den Bragt served as Animation Supervisor/Visual Effects Supervisor and Nosipho Maketo-van den Bragt as an Executive Producer on iNumber Number: Jozi Gold (2023) for Netflix. (Image courtesy of Chocolate Tribe and Netflix) Mentorship and internship programs have been established with various academic institutions, and while there are times when specific skills are being sought, like rigging, the field of view tends to be much wider. “What we are finding is that the people who have done other disciplines are much more vibrant,” Maketo-van den Bragt states. “Artists don’t always know how to communicate because it’s all in their heads. Sometimes, somebody with a different background can articulate that vision a bit better because they have those other skills. We also find with those who have gone to art school that the range within their artistry and craftsmanship has become a ‘thing.’ When you have mentally traveled where you have done other things, it allows you to be a more well-rounded artist because you can pull references from different walks of life and engage with different topics without being constrained to one thing. We look for people with a plethora of skills and diverse backgrounds. It’s a lot richer as a Chocolate Tribe. There are multiple flavors.” South African director/producer/cinematographer and drone cinemtography specialist FC Hamman, Founder of FC Hamman Films, at AVIJOZI 2024. There is a particular driving force when it comes to mentoring. “I want to be the mentor I hoped for,” Maketo-van den Bragt remarks. “I have silent mentors in that we didn’t formalize the relationship, but I knew they were my mentors because every time I would encounter an issue, I would be able to call them. One of the people who not only mentored but pushed me into different spaces is Jinko Gotoh, who is part of Women in Animation. She brought me into Women in Animation, and I had never mentored anybody. Here I was, sitting with six women who wanted to know how I was able to build up Chocolate Tribe. I didn’t know how to structure a presentation to tell them about the journey because I had been so focused on the journey. It’s a sense of grit and feeling that I cannot fail because I have a whole community that believes in me. Even when I felt my shoulders sagging, they would be there to say, ‘We need this. Keep it moving.’ This isn’t just about me. I have a whole stream of people who want this to work.” Netflix VFX Manager Ben Perry, who oversees Netflix’s VFX strategy across Africa, the Middle East and Europe, at AVIJOZI 2024. Netflix was a partner in AVIJOZI with Chocolate Tribe for three years. Zama Mfusi, Founder of IndiLang, and Isabelle Rorke, CEO of Dreamforge Creative and Deputy Chair of Animation SA, at AVIJOZI 2024. Numerous unknown factors had to be accounted for, which made predicting how the journey would unfold extremely difficult. “What it looks like and what I expected it to be, you don’t have the full sense of what it would lead to in this situation,” Maketo-van den Bragt states. “I can tell you that there have been moments of absolute joy where I was so excited we got this project or won that award. There are other moments where you feel completely lost and ask yourself, ‘Am I doing the right thing?’ The journey is to have the highs, lows and moments of confusion. I go through it and accept that not every day will be an award-winning day. For the most part, I love this journey. I wanted to be somewhere where there was a purpose. What has been a big highlight is when I’m signing a contract for new employees who are excited about being part of Chocolate Tribe. Also, when you get a new project and it’s exciting, especially from a service or visual effects perspective, we’re constantly looking for that dragon or big creature. It’s about being mesmerizing, epic and awesome.” Maketo-van den Bragt has two major career-defining ambitions. “Fostering the next generation of talent and making sure that they are ready to create these amazing stories properly – that is my life work, and relating the African narrative to let the world see the human aspect of who we are because for the longest time we’ve been written out of the stories and narratives.”
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  • 15 Dreamy Girly Bedroom Ideas You’ll Want to Steal

    Designing a girly bedroom is about so much more than picking a pretty color. It’s about creating a space that reflects personality, inspires creativity, and feels like a true escape, whether it’s for a little girl, a growing tween, or a style-loving teen. From playful wallpaper tricks to smart storage ideas and cozy reading nooks, the right design choices can turn a simple bedroom into something magical and meaningful.

    In this guide, we’re skipping over-the-top themes and diving into real, creative design tips that anyone can use. Whether you’re decorating from scratch or giving an existing space a fresh update, these 15 girly bedroom ideas will help you build a room that’s both beautiful and completely personal. Let’s get into the ideas that make a room not just look pretty,but feel like home.

    1. Master the Mix-and-Match Look

    Image Source: House Beautiful

    Mixing and matching styles, textures, and prints can create a beautifully curated bedroom full of personality. Instead of sticking to one look, combine modern and vintage pieces or pair graphic prints with soft florals. You might match a velvet headboard with rattan nightstands, or polka dot bedding with a plaid throw. 

    The key is consistency in your color palette,stick to 2–3 dominant hues to make the mix feel intentional. Balance is essential: if you’re using a bold pattern on the bed, keep the walls subtle. This technique creates a room that feels playful, personal, and effortlessly stylish.

    2. Be Creative with Wallpaper

    Image Source: Ghayda Nsour

    Wallpaper can completely transform a room,but don’t stop at the walls! Use it behind shelves, inside closets, on the ceiling, or even on drawer fronts. Choose designs that reflect your personality, like watercolor florals, animal prints, or dreamy clouds. For a modern look, try graphic shapes in soft pastels. Use peel-and-stick wallpaper if you’re renting or want a low-commitment option. Mix one bold feature wall with neutral paint elsewhere to keep the space grounded. Wallpaper isn’t just background,it’s a design statement that can define the whole vibe of the room.

    3. Create a Magical Reading Nook

    Image Source: House Beautiful

    A cozy, magical reading nook makes a bedroom feel like a retreat. Pick a quiet corner by the window or even under a loft bed. Add a plush bean bag, floor cushions, or a hanging chair. Use soft lighting,think fairy lights or a mushroom-shaped lamp,and layer in blankets and pillows. 

    Install a small bookshelf or floating ledges for easy access to books. Add a canopy or sheer curtain for privacy and charm. This tiny space becomes a personal hideaway, perfect for getting lost in a book or daydreaming in comfort.

    4. Keep Things Crisp with White and Neutrals

    Image Source: House Beautiful

    A white or neutral color scheme is timeless, clean, and chic. Use white walls as a canvas, then layer in soft greys, taupes, or blush accents for warmth. Choose bedding with subtle embroidery or ruffles, and use natural textures like linen, cotton, and jute to add depth. 

    Light-colored wood furniture adds to the serene vibe. This look works beautifully in both small and large spaces, as it keeps everything bright and airy. Add interest with small pops of color,like a lavender throw or gold-accented lamp,to keep it from feeling too sterile.

    5. Design a Fairy Tale Hideaway

    Image Source: House Beautiful

    Bring fairy tale magic to life with soft, whimsical touches. Start with pastel or dusty-tone paint,think lilac, blush, or icy blue. Add a canopy over the bed with tulle or lace, and incorporate soft lighting like fairy lights or a tiny chandelier. Choose furniture with elegant curves, like a vintage-inspired vanity or a carved wood headboard. 

    Add elements like star-shaped pillows, storybook art prints, or a tiny dress-up corner. This style isn’t just for little girls,it can be adapted for any age with the right balance of enchantment and elegance.

    6. Try an Unexpected Color Scheme

    Image Source: House Beautiful

    Go beyond typical “girly” colors and experiment with fresh combinations. Try pairing emerald green with blush pink, or mustard yellow with lavender. Using non-traditional combos instantly modernizes the space. 

    To keep it cohesive, let one color dominate while the other plays a supporting role. You can also anchor the palette with neutral base tones like white, grey, or wood textures. Use the fun color in accessories, pillows, rugs, art, and let the secondary color pop through bedding or an accent wall. This bold choice makes the room stand out and feel grown-up and creative.

    7. Make a Statement with an Accent Wall

    Image Source: Samar Gamal

    A bold accent wall can completely elevate a girly bedroom without overwhelming the space. To create a showstopping backdrop, choose a rich color, velvet paneling, or wallpaper with texture or pattern. Framing the wall with architectural elements—like arches or built-in lighting, adds even more drama and depth. This technique works beautifully behind the bed, transforming it into a focal point. Keep the surrounding walls neutral so the accent shines, and tie the rest of the room’s palette into the wall’s tones through bedding, curtains, or rugs. Whether soft or striking, an accent wall sets the tone for the entire space.

    8. Create a Personalized Gallery Wall

    Image Source: Samira Mahmudlu

    Turn a blank wall into a living collage of favorite things. Mix framed art prints, personal photos, inspirational quotes, and even fabric swatches or pressed flowers. Use a variety of frame shapes and sizes for an eclectic look, or keep them uniform for a cleaner style. Arrange everything on the floor first to find the perfect layout before you hang. This gallery wall becomes a rotating story of who she is,what she loves, what inspires her, and where she dreams of going. It’s an easy way to update the space regularly.

    9. Add a Canopy or Curtain Accent

    Image Source: House Beautiful

    Canopies aren’t just for beds, use soft, sheer curtains to frame a reading corner, a vanity, or even an entire wall. Install ceiling hooks or curtain rods to drape the fabric, and layer with twinkle lights for added charm. Choose materials like tulle, gauze, or voile in light pastel tones to keep things dreamy. This instantly gives the room a soft, cozy vibe and creates that “fairy tale” feel without going over the top.

    10. Make Storage Beautiful and Practical

    Image Source: House Beautiful

    Smart storage is essential, but it can also be part of the decor. Use decorative bins in woven, velvet, or metallic finishes. Floating wall cubes can hold books, plants, or collectibles. 

    Opt for under-bed storage drawers or a bed frame with built-in shelves. A cute coat rack, jewelry organizer, or peg rail keeps accessories tidy and stylish. When everything has its place, the room feels more peaceful and easier to enjoy.

    11. Embrace Pink as a Primary Design Element

    Don’t just use pink as an accent, let it lead the entire design. Choose a range of tones like blush, rose, and dusty mauve, then layer them throughout the space: on walls, bedding, furniture, and décor. Vary the textures to prevent the room from feeling flat, think velvet upholstery, cotton bedding, matte finishes, and metallic accents. 

    Pair your pinks with soft neutrals like white, beige, or light wood to balance the color and keep the room light and breathable. Pink doesn’t have to be overly sweet; with the right shades and balance, it feels calm, modern, and elegant. This approach works beautifully for girls’ rooms that want to lean feminine without feeling too “theme-y.”

    12. Use Architectural Curves and Built-In Shapes

    Image Source: Kaiwan Hamza

    Incorporating soft curves in your design instantly adds charm and sophistication. Instead of standard square furniture and sharp lines, opt for arched wall cutouts, rounded shelves, circular reading nooks, and oval mirrors. You can mimic architectural curves through painted arches, custom cabinetry, or even curved headboards. 

    These shapes soften the room’s feel and make it visually unique. For a truly cohesive look, repeat the curve motif across several areas, window treatments, lighting, or even rugs. This technique is especially powerful when paired with soft colors and layered textures, as it creates a space that feels whimsical yet mature.

    13. Stick to the Classics

    Image Source: Sara Al Refai

    There’s a reason some design elements never go out of style,they work. Sticking to the classics means using timeless materials, shapes, and palettes that grow with the child. Think white furniture, soft pink or lavender walls, floral bedding, and elegant drapery. 

    Go for a tufted headboard, framed artwork, and crystal-inspired lighting for a touch of sophistication. These pieces can be updated with accessories as tastes change, but the core elements remain versatile and stylish. This approach also helps future-proof the room, saving time and money on constant redecoration. If you’re unsure where to start, lean into a classic French or vintage-inspired style, delicate moldings, soft patterns, and warm lighting are always a win.

    14. Design with Symmetry for a Polished Look

    Image Source: Menna Hussien

    Symmetry creates balance, calm, and a naturally pleasing layout, especially in shared bedrooms. This image is a perfect example: identical beds, mirrored bedding, and a centered nightstand create harmony and order. To use this concept in a girly bedroom, start by repeating core pieces on each side, beds, lamps, pillows, or wall sconces.

     Choose neutral tones like beige, blush, or ivory to maintain a serene vibe. You can also mirror wall decor or shelving to extend the symmetry across the space. It doesn’t need to be exact, balance can come from visual weight, not just identical pieces. This method works particularly well for siblings, guest rooms, or for a clean and elegant design that feels effortlessly organized.

    15. Design a Minimalistic Girly Bedroom

    Image Source: Miral Tarek

    Minimal doesn’t mean boring, it means intentional. A minimal girly bedroom uses clean lines, soft pastels, and refined details to create a calm, elevated space. Stick to a restrained color palette like blush and powder blue, then let furniture and texture do the talking. Choose sleek pieces: a tufted headboard, elegant side tables, and delicate lighting. Avoid clutter by limiting accessories and keeping surfaces clean. One or two standout piecesadd character without overloading the room. The result is peaceful, polished, and perfect for a girl who prefers subtle over sparkly.

    Finishing Notes

    Designing a girly bedroom isn’t about following trends or sticking to one color—it’s about creating a space that reflects personality, sparks imagination, and grows with time. Whether you’re planning a soft pastel retreat, a bold and modern haven, or something whimsical in between, the ideas shared here are meant to inspire creativity and confidence in your design choices.

    At Home Designing, we believe that every corner of a home, especially a child’s bedroom, should be both beautiful and functional. Our mission is to help you transform everyday spaces into something extraordinary through smart layouts, thoughtful details, and timeless inspiration.
    #dreamy #girly #bedroom #ideas #youll
    15 Dreamy Girly Bedroom Ideas You’ll Want to Steal
    Designing a girly bedroom is about so much more than picking a pretty color. It’s about creating a space that reflects personality, inspires creativity, and feels like a true escape, whether it’s for a little girl, a growing tween, or a style-loving teen. From playful wallpaper tricks to smart storage ideas and cozy reading nooks, the right design choices can turn a simple bedroom into something magical and meaningful. In this guide, we’re skipping over-the-top themes and diving into real, creative design tips that anyone can use. Whether you’re decorating from scratch or giving an existing space a fresh update, these 15 girly bedroom ideas will help you build a room that’s both beautiful and completely personal. Let’s get into the ideas that make a room not just look pretty,but feel like home. 1. Master the Mix-and-Match Look Image Source: House Beautiful Mixing and matching styles, textures, and prints can create a beautifully curated bedroom full of personality. Instead of sticking to one look, combine modern and vintage pieces or pair graphic prints with soft florals. You might match a velvet headboard with rattan nightstands, or polka dot bedding with a plaid throw.  The key is consistency in your color palette,stick to 2–3 dominant hues to make the mix feel intentional. Balance is essential: if you’re using a bold pattern on the bed, keep the walls subtle. This technique creates a room that feels playful, personal, and effortlessly stylish. 2. Be Creative with Wallpaper Image Source: Ghayda Nsour Wallpaper can completely transform a room,but don’t stop at the walls! Use it behind shelves, inside closets, on the ceiling, or even on drawer fronts. Choose designs that reflect your personality, like watercolor florals, animal prints, or dreamy clouds. For a modern look, try graphic shapes in soft pastels. Use peel-and-stick wallpaper if you’re renting or want a low-commitment option. Mix one bold feature wall with neutral paint elsewhere to keep the space grounded. Wallpaper isn’t just background,it’s a design statement that can define the whole vibe of the room. 3. Create a Magical Reading Nook Image Source: House Beautiful A cozy, magical reading nook makes a bedroom feel like a retreat. Pick a quiet corner by the window or even under a loft bed. Add a plush bean bag, floor cushions, or a hanging chair. Use soft lighting,think fairy lights or a mushroom-shaped lamp,and layer in blankets and pillows.  Install a small bookshelf or floating ledges for easy access to books. Add a canopy or sheer curtain for privacy and charm. This tiny space becomes a personal hideaway, perfect for getting lost in a book or daydreaming in comfort. 4. Keep Things Crisp with White and Neutrals Image Source: House Beautiful A white or neutral color scheme is timeless, clean, and chic. Use white walls as a canvas, then layer in soft greys, taupes, or blush accents for warmth. Choose bedding with subtle embroidery or ruffles, and use natural textures like linen, cotton, and jute to add depth.  Light-colored wood furniture adds to the serene vibe. This look works beautifully in both small and large spaces, as it keeps everything bright and airy. Add interest with small pops of color,like a lavender throw or gold-accented lamp,to keep it from feeling too sterile. 5. Design a Fairy Tale Hideaway Image Source: House Beautiful Bring fairy tale magic to life with soft, whimsical touches. Start with pastel or dusty-tone paint,think lilac, blush, or icy blue. Add a canopy over the bed with tulle or lace, and incorporate soft lighting like fairy lights or a tiny chandelier. Choose furniture with elegant curves, like a vintage-inspired vanity or a carved wood headboard.  Add elements like star-shaped pillows, storybook art prints, or a tiny dress-up corner. This style isn’t just for little girls,it can be adapted for any age with the right balance of enchantment and elegance. 6. Try an Unexpected Color Scheme Image Source: House Beautiful Go beyond typical “girly” colors and experiment with fresh combinations. Try pairing emerald green with blush pink, or mustard yellow with lavender. Using non-traditional combos instantly modernizes the space.  To keep it cohesive, let one color dominate while the other plays a supporting role. You can also anchor the palette with neutral base tones like white, grey, or wood textures. Use the fun color in accessories, pillows, rugs, art, and let the secondary color pop through bedding or an accent wall. This bold choice makes the room stand out and feel grown-up and creative. 7. Make a Statement with an Accent Wall Image Source: Samar Gamal A bold accent wall can completely elevate a girly bedroom without overwhelming the space. To create a showstopping backdrop, choose a rich color, velvet paneling, or wallpaper with texture or pattern. Framing the wall with architectural elements—like arches or built-in lighting, adds even more drama and depth. This technique works beautifully behind the bed, transforming it into a focal point. Keep the surrounding walls neutral so the accent shines, and tie the rest of the room’s palette into the wall’s tones through bedding, curtains, or rugs. Whether soft or striking, an accent wall sets the tone for the entire space. 8. Create a Personalized Gallery Wall Image Source: Samira Mahmudlu Turn a blank wall into a living collage of favorite things. Mix framed art prints, personal photos, inspirational quotes, and even fabric swatches or pressed flowers. Use a variety of frame shapes and sizes for an eclectic look, or keep them uniform for a cleaner style. Arrange everything on the floor first to find the perfect layout before you hang. This gallery wall becomes a rotating story of who she is,what she loves, what inspires her, and where she dreams of going. It’s an easy way to update the space regularly. 9. Add a Canopy or Curtain Accent Image Source: House Beautiful Canopies aren’t just for beds, use soft, sheer curtains to frame a reading corner, a vanity, or even an entire wall. Install ceiling hooks or curtain rods to drape the fabric, and layer with twinkle lights for added charm. Choose materials like tulle, gauze, or voile in light pastel tones to keep things dreamy. This instantly gives the room a soft, cozy vibe and creates that “fairy tale” feel without going over the top. 10. Make Storage Beautiful and Practical Image Source: House Beautiful Smart storage is essential, but it can also be part of the decor. Use decorative bins in woven, velvet, or metallic finishes. Floating wall cubes can hold books, plants, or collectibles.  Opt for under-bed storage drawers or a bed frame with built-in shelves. A cute coat rack, jewelry organizer, or peg rail keeps accessories tidy and stylish. When everything has its place, the room feels more peaceful and easier to enjoy. 11. Embrace Pink as a Primary Design Element Don’t just use pink as an accent, let it lead the entire design. Choose a range of tones like blush, rose, and dusty mauve, then layer them throughout the space: on walls, bedding, furniture, and décor. Vary the textures to prevent the room from feeling flat, think velvet upholstery, cotton bedding, matte finishes, and metallic accents.  Pair your pinks with soft neutrals like white, beige, or light wood to balance the color and keep the room light and breathable. Pink doesn’t have to be overly sweet; with the right shades and balance, it feels calm, modern, and elegant. This approach works beautifully for girls’ rooms that want to lean feminine without feeling too “theme-y.” 12. Use Architectural Curves and Built-In Shapes Image Source: Kaiwan Hamza Incorporating soft curves in your design instantly adds charm and sophistication. Instead of standard square furniture and sharp lines, opt for arched wall cutouts, rounded shelves, circular reading nooks, and oval mirrors. You can mimic architectural curves through painted arches, custom cabinetry, or even curved headboards.  These shapes soften the room’s feel and make it visually unique. For a truly cohesive look, repeat the curve motif across several areas, window treatments, lighting, or even rugs. This technique is especially powerful when paired with soft colors and layered textures, as it creates a space that feels whimsical yet mature. 13. Stick to the Classics Image Source: Sara Al Refai There’s a reason some design elements never go out of style,they work. Sticking to the classics means using timeless materials, shapes, and palettes that grow with the child. Think white furniture, soft pink or lavender walls, floral bedding, and elegant drapery.  Go for a tufted headboard, framed artwork, and crystal-inspired lighting for a touch of sophistication. These pieces can be updated with accessories as tastes change, but the core elements remain versatile and stylish. This approach also helps future-proof the room, saving time and money on constant redecoration. If you’re unsure where to start, lean into a classic French or vintage-inspired style, delicate moldings, soft patterns, and warm lighting are always a win. 14. Design with Symmetry for a Polished Look Image Source: Menna Hussien Symmetry creates balance, calm, and a naturally pleasing layout, especially in shared bedrooms. This image is a perfect example: identical beds, mirrored bedding, and a centered nightstand create harmony and order. To use this concept in a girly bedroom, start by repeating core pieces on each side, beds, lamps, pillows, or wall sconces.  Choose neutral tones like beige, blush, or ivory to maintain a serene vibe. You can also mirror wall decor or shelving to extend the symmetry across the space. It doesn’t need to be exact, balance can come from visual weight, not just identical pieces. This method works particularly well for siblings, guest rooms, or for a clean and elegant design that feels effortlessly organized. 15. Design a Minimalistic Girly Bedroom Image Source: Miral Tarek Minimal doesn’t mean boring, it means intentional. A minimal girly bedroom uses clean lines, soft pastels, and refined details to create a calm, elevated space. Stick to a restrained color palette like blush and powder blue, then let furniture and texture do the talking. Choose sleek pieces: a tufted headboard, elegant side tables, and delicate lighting. Avoid clutter by limiting accessories and keeping surfaces clean. One or two standout piecesadd character without overloading the room. The result is peaceful, polished, and perfect for a girl who prefers subtle over sparkly. Finishing Notes Designing a girly bedroom isn’t about following trends or sticking to one color—it’s about creating a space that reflects personality, sparks imagination, and grows with time. Whether you’re planning a soft pastel retreat, a bold and modern haven, or something whimsical in between, the ideas shared here are meant to inspire creativity and confidence in your design choices. At Home Designing, we believe that every corner of a home, especially a child’s bedroom, should be both beautiful and functional. Our mission is to help you transform everyday spaces into something extraordinary through smart layouts, thoughtful details, and timeless inspiration. #dreamy #girly #bedroom #ideas #youll
    WWW.HOME-DESIGNING.COM
    15 Dreamy Girly Bedroom Ideas You’ll Want to Steal
    Designing a girly bedroom is about so much more than picking a pretty color. It’s about creating a space that reflects personality, inspires creativity, and feels like a true escape, whether it’s for a little girl, a growing tween, or a style-loving teen. From playful wallpaper tricks to smart storage ideas and cozy reading nooks, the right design choices can turn a simple bedroom into something magical and meaningful. In this guide, we’re skipping over-the-top themes and diving into real, creative design tips that anyone can use. Whether you’re decorating from scratch or giving an existing space a fresh update, these 15 girly bedroom ideas will help you build a room that’s both beautiful and completely personal. Let’s get into the ideas that make a room not just look pretty,but feel like home. 1. Master the Mix-and-Match Look Image Source: House Beautiful Mixing and matching styles, textures, and prints can create a beautifully curated bedroom full of personality. Instead of sticking to one look, combine modern and vintage pieces or pair graphic prints with soft florals. You might match a velvet headboard with rattan nightstands, or polka dot bedding with a plaid throw.  The key is consistency in your color palette,stick to 2–3 dominant hues to make the mix feel intentional. Balance is essential: if you’re using a bold pattern on the bed, keep the walls subtle. This technique creates a room that feels playful, personal, and effortlessly stylish. 2. Be Creative with Wallpaper Image Source: Ghayda Nsour Wallpaper can completely transform a room,but don’t stop at the walls! Use it behind shelves, inside closets, on the ceiling, or even on drawer fronts. Choose designs that reflect your personality, like watercolor florals, animal prints, or dreamy clouds. For a modern look, try graphic shapes in soft pastels. Use peel-and-stick wallpaper if you’re renting or want a low-commitment option. Mix one bold feature wall with neutral paint elsewhere to keep the space grounded. Wallpaper isn’t just background,it’s a design statement that can define the whole vibe of the room. 3. Create a Magical Reading Nook Image Source: House Beautiful A cozy, magical reading nook makes a bedroom feel like a retreat. Pick a quiet corner by the window or even under a loft bed. Add a plush bean bag, floor cushions, or a hanging chair. Use soft lighting,think fairy lights or a mushroom-shaped lamp,and layer in blankets and pillows.  Install a small bookshelf or floating ledges for easy access to books. Add a canopy or sheer curtain for privacy and charm. This tiny space becomes a personal hideaway, perfect for getting lost in a book or daydreaming in comfort. 4. Keep Things Crisp with White and Neutrals Image Source: House Beautiful A white or neutral color scheme is timeless, clean, and chic. Use white walls as a canvas, then layer in soft greys, taupes, or blush accents for warmth. Choose bedding with subtle embroidery or ruffles, and use natural textures like linen, cotton, and jute to add depth.  Light-colored wood furniture adds to the serene vibe. This look works beautifully in both small and large spaces, as it keeps everything bright and airy. Add interest with small pops of color,like a lavender throw or gold-accented lamp,to keep it from feeling too sterile. 5. Design a Fairy Tale Hideaway Image Source: House Beautiful Bring fairy tale magic to life with soft, whimsical touches. Start with pastel or dusty-tone paint,think lilac, blush, or icy blue. Add a canopy over the bed with tulle or lace, and incorporate soft lighting like fairy lights or a tiny chandelier. Choose furniture with elegant curves, like a vintage-inspired vanity or a carved wood headboard.  Add elements like star-shaped pillows, storybook art prints, or a tiny dress-up corner. This style isn’t just for little girls,it can be adapted for any age with the right balance of enchantment and elegance. 6. Try an Unexpected Color Scheme Image Source: House Beautiful Go beyond typical “girly” colors and experiment with fresh combinations. Try pairing emerald green with blush pink, or mustard yellow with lavender. Using non-traditional combos instantly modernizes the space.  To keep it cohesive, let one color dominate while the other plays a supporting role. You can also anchor the palette with neutral base tones like white, grey, or wood textures. Use the fun color in accessories, pillows, rugs, art, and let the secondary color pop through bedding or an accent wall. This bold choice makes the room stand out and feel grown-up and creative. 7. Make a Statement with an Accent Wall Image Source: Samar Gamal A bold accent wall can completely elevate a girly bedroom without overwhelming the space. To create a showstopping backdrop, choose a rich color (like plum or mauve), velvet paneling, or wallpaper with texture or pattern. Framing the wall with architectural elements—like arches or built-in lighting, adds even more drama and depth. This technique works beautifully behind the bed, transforming it into a focal point. Keep the surrounding walls neutral so the accent shines, and tie the rest of the room’s palette into the wall’s tones through bedding, curtains, or rugs. Whether soft or striking, an accent wall sets the tone for the entire space. 8. Create a Personalized Gallery Wall Image Source: Samira Mahmudlu Turn a blank wall into a living collage of favorite things. Mix framed art prints, personal photos, inspirational quotes, and even fabric swatches or pressed flowers. Use a variety of frame shapes and sizes for an eclectic look, or keep them uniform for a cleaner style. Arrange everything on the floor first to find the perfect layout before you hang. This gallery wall becomes a rotating story of who she is,what she loves, what inspires her, and where she dreams of going. It’s an easy way to update the space regularly. 9. Add a Canopy or Curtain Accent Image Source: House Beautiful Canopies aren’t just for beds, use soft, sheer curtains to frame a reading corner, a vanity, or even an entire wall. Install ceiling hooks or curtain rods to drape the fabric, and layer with twinkle lights for added charm. Choose materials like tulle, gauze, or voile in light pastel tones to keep things dreamy. This instantly gives the room a soft, cozy vibe and creates that “fairy tale” feel without going over the top. 10. Make Storage Beautiful and Practical Image Source: House Beautiful Smart storage is essential, but it can also be part of the decor. Use decorative bins in woven, velvet, or metallic finishes. Floating wall cubes can hold books, plants, or collectibles.  Opt for under-bed storage drawers or a bed frame with built-in shelves. A cute coat rack, jewelry organizer, or peg rail keeps accessories tidy and stylish. When everything has its place, the room feels more peaceful and easier to enjoy. 11. Embrace Pink as a Primary Design Element Don’t just use pink as an accent, let it lead the entire design. Choose a range of tones like blush, rose, and dusty mauve, then layer them throughout the space: on walls, bedding, furniture, and décor. Vary the textures to prevent the room from feeling flat, think velvet upholstery, cotton bedding, matte finishes, and metallic accents.  Pair your pinks with soft neutrals like white, beige, or light wood to balance the color and keep the room light and breathable. Pink doesn’t have to be overly sweet; with the right shades and balance, it feels calm, modern, and elegant. This approach works beautifully for girls’ rooms that want to lean feminine without feeling too “theme-y.” 12. Use Architectural Curves and Built-In Shapes Image Source: Kaiwan Hamza Incorporating soft curves in your design instantly adds charm and sophistication. Instead of standard square furniture and sharp lines, opt for arched wall cutouts, rounded shelves, circular reading nooks, and oval mirrors. You can mimic architectural curves through painted arches, custom cabinetry, or even curved headboards.  These shapes soften the room’s feel and make it visually unique. For a truly cohesive look, repeat the curve motif across several areas, window treatments, lighting, or even rugs. This technique is especially powerful when paired with soft colors and layered textures, as it creates a space that feels whimsical yet mature. 13. Stick to the Classics Image Source: Sara Al Refai There’s a reason some design elements never go out of style,they work. Sticking to the classics means using timeless materials, shapes, and palettes that grow with the child. Think white furniture, soft pink or lavender walls, floral bedding, and elegant drapery.  Go for a tufted headboard, framed artwork, and crystal-inspired lighting for a touch of sophistication. These pieces can be updated with accessories as tastes change, but the core elements remain versatile and stylish. This approach also helps future-proof the room, saving time and money on constant redecoration. If you’re unsure where to start, lean into a classic French or vintage-inspired style, delicate moldings, soft patterns, and warm lighting are always a win. 14. Design with Symmetry for a Polished Look Image Source: Menna Hussien Symmetry creates balance, calm, and a naturally pleasing layout, especially in shared bedrooms. This image is a perfect example: identical beds, mirrored bedding, and a centered nightstand create harmony and order. To use this concept in a girly bedroom, start by repeating core pieces on each side, beds, lamps, pillows, or wall sconces.  Choose neutral tones like beige, blush, or ivory to maintain a serene vibe. You can also mirror wall decor or shelving to extend the symmetry across the space. It doesn’t need to be exact, balance can come from visual weight, not just identical pieces. This method works particularly well for siblings, guest rooms, or for a clean and elegant design that feels effortlessly organized. 15. Design a Minimalistic Girly Bedroom Image Source: Miral Tarek Minimal doesn’t mean boring, it means intentional. A minimal girly bedroom uses clean lines, soft pastels, and refined details to create a calm, elevated space. Stick to a restrained color palette like blush and powder blue, then let furniture and texture do the talking. Choose sleek pieces: a tufted headboard, elegant side tables, and delicate lighting. Avoid clutter by limiting accessories and keeping surfaces clean. One or two standout pieces (like a floral painting or sculpted ceiling fixture) add character without overloading the room. The result is peaceful, polished, and perfect for a girl who prefers subtle over sparkly. Finishing Notes Designing a girly bedroom isn’t about following trends or sticking to one color—it’s about creating a space that reflects personality, sparks imagination, and grows with time. Whether you’re planning a soft pastel retreat, a bold and modern haven, or something whimsical in between, the ideas shared here are meant to inspire creativity and confidence in your design choices. At Home Designing, we believe that every corner of a home, especially a child’s bedroom, should be both beautiful and functional. Our mission is to help you transform everyday spaces into something extraordinary through smart layouts, thoughtful details, and timeless inspiration.
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  • A timeline of Ivanka Trump and Jared Kushner's relationship

    Ivanka Trump has made it clear that she's done with politics. That hasn't stopped her and husband Jared Kushner from remaining an influential political couple.They have not formally reprised their roles as White House advisors in President Donald Trump's second administration, but they've remained present in Donald Trump's political orbit.While Ivanka Trump opted out of the 2024 campaign trail, she and Kushner still appeared at the Republican National Convention, Donald Trump's victory party on election night, and the inauguration. Kushner also reportedly served as an informal advisor ahead of Donald Trump's trip to the Middle East in May, CNN reported.Ivanka Trump, who is Donald Trump's eldest daughter, converted to Judaism before marrying Kushner in 2009. They have three children: Arabella, Joseph, and Theodore.Here's a timeline of Ivanka Trump and Kushner's relationship.

    2007: Ivanka Trump and Jared Kushner met at a networking lunch arranged by one of her longtime business partners.

    Ivanka Trump and Jared Kushner in 2007.

    PAUL LAURIE/Patrick McMullan via Getty Images

    Ivanka Trump and Kushner were both 25 at the time."They very innocently set us up thinking that our only interest in one another would be transactional," Ivanka Trump told Vogue in 2015. "Whenever we see them we're like, 'The best deal we ever made!'"

    2008: Ivanka Trump and Kushner broke up because of religious differences.

    Jared Kushner and Ivanka Trump in 2008.

    Patrick McMullan/Patrick McMullan via Getty Images

    Kushner was raised in the modern Orthodox Jewish tradition, and it was important to his family for him to marry someone Jewish. Ivanka Trump's family is Presbyterian.

    2008: Three months later, the couple rekindled their romance on Rupert Murdoch's yacht.

    Ivanka Trump and Jared Kushner in 2008.

    David X Prutting/Patrick McMullan/Patrick McMullan via Getty Images

    In his memoir, "Breaking History," Kushner wrote that Murdoch's then-wife, Wendi Murdoch, was a mutual friend who invited them both on the yacht.

    May 2009: They attended the Met Gala together for the first time.

    Jared Kushner and Ivanka Trump at the Met Gala.

    BILLY FARRELL/Patrick McMullan via Getty Images

    The theme of the Met Gala that year was "The Model As Muse." Ivanka Trump wore a gown by designer Brian Reyes.

    July 2009: Ivanka Trump completed her conversion to Judaism, and she and Kushner got engaged.

    Jared Kushner and Ivanka Trump in 2009.

    Billy Farrell/Patrick McMullan/Patrick McMullan via Getty Images

    Kushner proposed with a 5.22-carat cushion-cut diamond engagement ring.Ivanka Trump told New York Magazine that she and her fiancé were "very mellow.""We go to the park. We go biking together. We go to the 2nd Avenue Deli," she said. "We both live in this fancy world. But on a personal level, I don't think I could be with somebody — I know he couldn't be with somebody — who needed to be 'on' all the time."

    October 2009: Ivanka Trump and Kushner married at the Trump National Golf Club in New Jersey.

    Jared Kushner and Ivanka Trump on their wedding day.

    Brian Marcus/Fred Marcus Photography via Getty Images

    The couple invited 500 guests, including celebrities like Barbara Walters, Regis Philbin, and Anna Wintour, as well as politicians such as Rudy Giuliani and Andrew Cuomo.

    July 2011: The couple welcomed their first child, Arabella.

    Ivanka Trump and Jared Kushner with Arabella Kushner.

    Robin Marchant/Getty Images

    "This morning @jaredkushner and I welcomed a beautiful and healthy little baby girl into the world," Ivanka announced on X, then Twitter. "We feel incredibly grateful and blessed. Thank you all for your support and well wishes!"

    October 2013: Ivanka Trump gave birth to their second child, Joseph.

    Ivanka Trump with Arabella Rose Kushner and Joseph Frederick Kushner in 2017.

    Alo Ceballos/GC Images

    He was named for Kushner's paternal grandfather Joseph and given the middle name Frederick after Donald Trump's father.

    March 2016: Kushner and Ivanka Trump welcomed their third child, Theodore, in the midst of Donald Trump's presidential campaign.

    Ivanka Trump carried her son Theodore as she held hands with Joseph alongside Jared Kushner and daughter Arabella on the White House lawn.

    SAUL LOEB/AFP via Getty Images

    "I said, 'Ivanka, it would be great if you had your baby in Iowa.' I really want that to happen. I really want that to happen," Donald Trump told supporters in Iowa in January 2016.All three of the couple's children were born in New York City.

    May 2016: They attended the Met Gala two months after Ivanka Trump gave birth.

    Jared Kushner and Ivanka Trump attend the Met Gala.

    Kevin Mazur/WireImage

    Ivanka Trump wore a red Ralph Lauren Collection halter jumpsuit.On a 2017 episode of "The Late Late Show with James Corden," Anna Wintour said that she would never invite Donald Trump to another Met Gala.

    January 2017: Ivanka Trump and Kushner attended Donald Trump's inauguration and danced together at the Liberty Ball.

    Ivanka Trump and Jared Kushner on Inauguration Day.

    Photo by Rob Carr/Getty Images

    The Liberty Ball was the first of three inaugural balls that Donald Trump attended.

    January 2017: After the inauguration, Ivanka and Kushner relocated to a million home in the Kalorama section of Washington, DC.

    Jared Kushner and Ivanka Trump's house in Washington, DC.

    PAUL J. RICHARDS/AFP via Getty Images

    Ivanka Trump and Kushner rented the 7,000-square-foot home from billionaire Andrónico Luksic for a month, The Wall Street Journal reported.

    May 2017: They accompanied Donald Trump on his first overseas trip in office.

    Jared Kushner and Ivanka Trump with Pope Francis.

    Vatican Pool - Corbis/Corbis via Getty Images

    Kushner and Ivanka Trump both served as advisors to the president. For the first overseas trip of Donald Trump's presidency, they accompanied him to Saudi Arabia, Israel, the Vatican, and summits in Brussels and Sicily.

    October 2019: The couple celebrated their 10th wedding anniversary with a lavish party at Camp David.

    Ivanka Trump and Jared Kushner at a state dinner.

    MANDEL NGAN/AFP via Getty Images

    All of the Trump and Kushner siblings were in attendance. A White House official told CNN that the couple was covering the cost of the party, but Donald Trump tweeted that the cost would be "totally paid for by me!"

    August 2020: Ivanka Trump spoke about moving their family to Washington, DC, at the Republican National Convention.

    Jared Kushner and Ivanka Trump at the Republican National Convention.

    SAUL LOEB/AFP via Getty Images

    "When Jared and I moved with our three children to Washington, we didn't exactly know what we were in for," she said in her speech. "But our kids loved it from the start."

    December 2020: Ivanka Trump and Kushner reportedly bought a million empty lot in Miami's "Billionaire Bunker."

    Jared Kushner and Ivanka Trump's plot of land in Indian Creek Village.

    The Jills Zeder Group; Samir Hussein/WireImage/Getty Images

    After Donald Trump lost the 2020 election, Page Six reported that the couple purchased a 1.8-acre waterfront lot owned by singer Julio Iglesias, Enrique Iglesias' father, in Indian Creek Village, Florida.The island where it sits has the nickname "Billionaire Bunker" thanks to its multitude of ultra-wealthy residents over the years, including billionaire investor Carl Icahn, supermodel Adriana Lima, and former Miami Dolphins coach Don Shula.

    January 2021: They skipped Joe Biden's inauguration, flying with Donald Trump to his Mar-a-Lago residence in Palm Beach, Florida, instead.

    Ivanka Trump, Jared Kushner, and their children prepared for Donald Trump's departure on Inauguration Day.

    ALEX EDELMAN/AFP via Getty Images

    Donald Trump did not attend Biden's inauguration, breaking a long-standing norm in US democracy. While initial reports said that Ivanka Trump was planning to attend the inauguration, a White House official told People magazine that "Ivanka is not expected to attend the inauguration nor was she ever expected to."

    January 2021: The couple signed a lease for a luxury Miami Beach condo near their Indian Creek Village property.

    Arte Surfside.

    Antonio Citterio Patricia Viel

    Ivanka Trump and Kushner signed a lease for a "large, unfurnished unit" in the amenities-packed Arte Surfside condominium building in Surfside, Florida.Surfside, a beachside town just north of Miami Beach that's home to fewer than 6,000 people, is only a five-minute drive from Indian Creek Island, where they bought their million empty lot.

    April 2021: Ivanka Trump and Kushner reportedly added a million mansion in Indian Creek Village to their Florida real-estate profile.

    Ivanka Trump and Jared Kushner on a walk in Florida.

    MEGA/GC Images

    The Real Deal reported that Ivanka and Kushner purchased another Indian Creek property — this time, a 8,510-square-foot mansion situated on a 1.3-acre estate.

    June 2021: Several outlets reported that the couple began to distance themselves from Donald Trump due to his fixation on conspiracy theories about the 2020 election.

    Ivanka Trump and Jared Kushner behind Donald Trump.

    Kevin Lamarque/Reuters

    CNN reported that Trump was prone to complain about the 2020 election and falsely claim it was "stolen" from him to anyone listening and that his "frustrations emerge in fits and starts — more likely when he is discussing his hopeful return to national politics."While Ivanka and Kushner had been living in their Miami Beach condo, not far from Trump's Mar-a-Lago club in Palm Beach, Florida, they'd visited Trump less and less frequently and were absent from big events at Mar-a-Lago, CNN said.The New York Times also reported that Kushner wanted "to focus on writing his book and establishing a simpler relationship" with the former president.

    October 2021: Ivanka Trump and Kushner visited Israel's parliament for the inaugural event of the Abraham Accords Caucus.

    Jared Kushner and Ivanka Trump in Israel.

    AHMAD GHARABLI/AFP via Getty Images

    The Abraham Accords, which Kushner helped broker in August 2020, normalized relations between Israel and the United Arab Emirates, Bahrain, Sudan, and Morocco.During their visit, Ivanka Trump and Kushner met with then-former Prime Minister Benjamin Netanyahu and attended an event at the Museum of Tolerance Jerusalem with former US Secretary of State Mike Pompeo.

    August 2022: Kushner released his memoir, "Breaking History," in which he wrote about their courtship.

    Jared Kushner.

    John Lamparski/Getty Images for Concordia Summit

    "In addition to being arrestingly beautiful, which I knew before we met, she was warm, funny, and brilliant," he wrote of getting to know Ivanka Trump. "She has a big heart and a tremendous zest for exploring new things."He also wrote that when he told Donald Trump that he was planning a surprise engagement, Trump "picked up the intercom and alerted Ivanka that she should expect an imminent proposal."

    November 2022: Kushner attended Donald Trump's 2024 campaign announcement without Ivanka Trump.

    Kimberly Guilfoyle, Jared Kushner, Eric Trump, and Lara Trump at Donald Trump's presidential campaign announcement.

    Jonathan Ernst/Reuters

    Ivanka Trump released a statement explaining her absence from the event."I love my father very much," her statement read. "This time around, I am choosing to prioritize my children and the private life we are creating as a family. I do not plan to be involved in politics. While I will always love and support my father, going forward I will do so outside the political arena."

    July 2024: Ivanka Trump and Kushner made a rare political appearance at the Republican National Convention.

    Donald Trump and Melania Trump onstage with Ivanka Trump and Jared Kushner.

    Jason Armond/Los Angeles Times via Getty Images

    Ivanka Trump did not campaign for her father or give a speech as she had at past Republican National Conventions, but she and Jared Kushner joined Trump family members onstage after Donald Trump's remarks.

    November 2024: They joined members of the Trump family in Palm Beach, Florida, to celebrate Donald Trump's election victory.
    #timeline #ivanka #trump #jared #kushner039s
    A timeline of Ivanka Trump and Jared Kushner's relationship
    Ivanka Trump has made it clear that she's done with politics. That hasn't stopped her and husband Jared Kushner from remaining an influential political couple.They have not formally reprised their roles as White House advisors in President Donald Trump's second administration, but they've remained present in Donald Trump's political orbit.While Ivanka Trump opted out of the 2024 campaign trail, she and Kushner still appeared at the Republican National Convention, Donald Trump's victory party on election night, and the inauguration. Kushner also reportedly served as an informal advisor ahead of Donald Trump's trip to the Middle East in May, CNN reported.Ivanka Trump, who is Donald Trump's eldest daughter, converted to Judaism before marrying Kushner in 2009. They have three children: Arabella, Joseph, and Theodore.Here's a timeline of Ivanka Trump and Kushner's relationship. 2007: Ivanka Trump and Jared Kushner met at a networking lunch arranged by one of her longtime business partners. Ivanka Trump and Jared Kushner in 2007. PAUL LAURIE/Patrick McMullan via Getty Images Ivanka Trump and Kushner were both 25 at the time."They very innocently set us up thinking that our only interest in one another would be transactional," Ivanka Trump told Vogue in 2015. "Whenever we see them we're like, 'The best deal we ever made!'" 2008: Ivanka Trump and Kushner broke up because of religious differences. Jared Kushner and Ivanka Trump in 2008. Patrick McMullan/Patrick McMullan via Getty Images Kushner was raised in the modern Orthodox Jewish tradition, and it was important to his family for him to marry someone Jewish. Ivanka Trump's family is Presbyterian. 2008: Three months later, the couple rekindled their romance on Rupert Murdoch's yacht. Ivanka Trump and Jared Kushner in 2008. David X Prutting/Patrick McMullan/Patrick McMullan via Getty Images In his memoir, "Breaking History," Kushner wrote that Murdoch's then-wife, Wendi Murdoch, was a mutual friend who invited them both on the yacht. May 2009: They attended the Met Gala together for the first time. Jared Kushner and Ivanka Trump at the Met Gala. BILLY FARRELL/Patrick McMullan via Getty Images The theme of the Met Gala that year was "The Model As Muse." Ivanka Trump wore a gown by designer Brian Reyes. July 2009: Ivanka Trump completed her conversion to Judaism, and she and Kushner got engaged. Jared Kushner and Ivanka Trump in 2009. Billy Farrell/Patrick McMullan/Patrick McMullan via Getty Images Kushner proposed with a 5.22-carat cushion-cut diamond engagement ring.Ivanka Trump told New York Magazine that she and her fiancé were "very mellow.""We go to the park. We go biking together. We go to the 2nd Avenue Deli," she said. "We both live in this fancy world. But on a personal level, I don't think I could be with somebody — I know he couldn't be with somebody — who needed to be 'on' all the time." October 2009: Ivanka Trump and Kushner married at the Trump National Golf Club in New Jersey. Jared Kushner and Ivanka Trump on their wedding day. Brian Marcus/Fred Marcus Photography via Getty Images The couple invited 500 guests, including celebrities like Barbara Walters, Regis Philbin, and Anna Wintour, as well as politicians such as Rudy Giuliani and Andrew Cuomo. July 2011: The couple welcomed their first child, Arabella. Ivanka Trump and Jared Kushner with Arabella Kushner. Robin Marchant/Getty Images "This morning @jaredkushner and I welcomed a beautiful and healthy little baby girl into the world," Ivanka announced on X, then Twitter. "We feel incredibly grateful and blessed. Thank you all for your support and well wishes!" October 2013: Ivanka Trump gave birth to their second child, Joseph. Ivanka Trump with Arabella Rose Kushner and Joseph Frederick Kushner in 2017. Alo Ceballos/GC Images He was named for Kushner's paternal grandfather Joseph and given the middle name Frederick after Donald Trump's father. March 2016: Kushner and Ivanka Trump welcomed their third child, Theodore, in the midst of Donald Trump's presidential campaign. Ivanka Trump carried her son Theodore as she held hands with Joseph alongside Jared Kushner and daughter Arabella on the White House lawn. SAUL LOEB/AFP via Getty Images "I said, 'Ivanka, it would be great if you had your baby in Iowa.' I really want that to happen. I really want that to happen," Donald Trump told supporters in Iowa in January 2016.All three of the couple's children were born in New York City. May 2016: They attended the Met Gala two months after Ivanka Trump gave birth. Jared Kushner and Ivanka Trump attend the Met Gala. Kevin Mazur/WireImage Ivanka Trump wore a red Ralph Lauren Collection halter jumpsuit.On a 2017 episode of "The Late Late Show with James Corden," Anna Wintour said that she would never invite Donald Trump to another Met Gala. January 2017: Ivanka Trump and Kushner attended Donald Trump's inauguration and danced together at the Liberty Ball. Ivanka Trump and Jared Kushner on Inauguration Day. Photo by Rob Carr/Getty Images The Liberty Ball was the first of three inaugural balls that Donald Trump attended. January 2017: After the inauguration, Ivanka and Kushner relocated to a million home in the Kalorama section of Washington, DC. Jared Kushner and Ivanka Trump's house in Washington, DC. PAUL J. RICHARDS/AFP via Getty Images Ivanka Trump and Kushner rented the 7,000-square-foot home from billionaire Andrónico Luksic for a month, The Wall Street Journal reported. May 2017: They accompanied Donald Trump on his first overseas trip in office. Jared Kushner and Ivanka Trump with Pope Francis. Vatican Pool - Corbis/Corbis via Getty Images Kushner and Ivanka Trump both served as advisors to the president. For the first overseas trip of Donald Trump's presidency, they accompanied him to Saudi Arabia, Israel, the Vatican, and summits in Brussels and Sicily. October 2019: The couple celebrated their 10th wedding anniversary with a lavish party at Camp David. Ivanka Trump and Jared Kushner at a state dinner. MANDEL NGAN/AFP via Getty Images All of the Trump and Kushner siblings were in attendance. A White House official told CNN that the couple was covering the cost of the party, but Donald Trump tweeted that the cost would be "totally paid for by me!" August 2020: Ivanka Trump spoke about moving their family to Washington, DC, at the Republican National Convention. Jared Kushner and Ivanka Trump at the Republican National Convention. SAUL LOEB/AFP via Getty Images "When Jared and I moved with our three children to Washington, we didn't exactly know what we were in for," she said in her speech. "But our kids loved it from the start." December 2020: Ivanka Trump and Kushner reportedly bought a million empty lot in Miami's "Billionaire Bunker." Jared Kushner and Ivanka Trump's plot of land in Indian Creek Village. The Jills Zeder Group; Samir Hussein/WireImage/Getty Images After Donald Trump lost the 2020 election, Page Six reported that the couple purchased a 1.8-acre waterfront lot owned by singer Julio Iglesias, Enrique Iglesias' father, in Indian Creek Village, Florida.The island where it sits has the nickname "Billionaire Bunker" thanks to its multitude of ultra-wealthy residents over the years, including billionaire investor Carl Icahn, supermodel Adriana Lima, and former Miami Dolphins coach Don Shula. January 2021: They skipped Joe Biden's inauguration, flying with Donald Trump to his Mar-a-Lago residence in Palm Beach, Florida, instead. Ivanka Trump, Jared Kushner, and their children prepared for Donald Trump's departure on Inauguration Day. ALEX EDELMAN/AFP via Getty Images Donald Trump did not attend Biden's inauguration, breaking a long-standing norm in US democracy. While initial reports said that Ivanka Trump was planning to attend the inauguration, a White House official told People magazine that "Ivanka is not expected to attend the inauguration nor was she ever expected to." January 2021: The couple signed a lease for a luxury Miami Beach condo near their Indian Creek Village property. Arte Surfside. Antonio Citterio Patricia Viel Ivanka Trump and Kushner signed a lease for a "large, unfurnished unit" in the amenities-packed Arte Surfside condominium building in Surfside, Florida.Surfside, a beachside town just north of Miami Beach that's home to fewer than 6,000 people, is only a five-minute drive from Indian Creek Island, where they bought their million empty lot. April 2021: Ivanka Trump and Kushner reportedly added a million mansion in Indian Creek Village to their Florida real-estate profile. Ivanka Trump and Jared Kushner on a walk in Florida. MEGA/GC Images The Real Deal reported that Ivanka and Kushner purchased another Indian Creek property — this time, a 8,510-square-foot mansion situated on a 1.3-acre estate. June 2021: Several outlets reported that the couple began to distance themselves from Donald Trump due to his fixation on conspiracy theories about the 2020 election. Ivanka Trump and Jared Kushner behind Donald Trump. Kevin Lamarque/Reuters CNN reported that Trump was prone to complain about the 2020 election and falsely claim it was "stolen" from him to anyone listening and that his "frustrations emerge in fits and starts — more likely when he is discussing his hopeful return to national politics."While Ivanka and Kushner had been living in their Miami Beach condo, not far from Trump's Mar-a-Lago club in Palm Beach, Florida, they'd visited Trump less and less frequently and were absent from big events at Mar-a-Lago, CNN said.The New York Times also reported that Kushner wanted "to focus on writing his book and establishing a simpler relationship" with the former president. October 2021: Ivanka Trump and Kushner visited Israel's parliament for the inaugural event of the Abraham Accords Caucus. Jared Kushner and Ivanka Trump in Israel. AHMAD GHARABLI/AFP via Getty Images The Abraham Accords, which Kushner helped broker in August 2020, normalized relations between Israel and the United Arab Emirates, Bahrain, Sudan, and Morocco.During their visit, Ivanka Trump and Kushner met with then-former Prime Minister Benjamin Netanyahu and attended an event at the Museum of Tolerance Jerusalem with former US Secretary of State Mike Pompeo. August 2022: Kushner released his memoir, "Breaking History," in which he wrote about their courtship. Jared Kushner. John Lamparski/Getty Images for Concordia Summit "In addition to being arrestingly beautiful, which I knew before we met, she was warm, funny, and brilliant," he wrote of getting to know Ivanka Trump. "She has a big heart and a tremendous zest for exploring new things."He also wrote that when he told Donald Trump that he was planning a surprise engagement, Trump "picked up the intercom and alerted Ivanka that she should expect an imminent proposal." November 2022: Kushner attended Donald Trump's 2024 campaign announcement without Ivanka Trump. Kimberly Guilfoyle, Jared Kushner, Eric Trump, and Lara Trump at Donald Trump's presidential campaign announcement. Jonathan Ernst/Reuters Ivanka Trump released a statement explaining her absence from the event."I love my father very much," her statement read. "This time around, I am choosing to prioritize my children and the private life we are creating as a family. I do not plan to be involved in politics. While I will always love and support my father, going forward I will do so outside the political arena." July 2024: Ivanka Trump and Kushner made a rare political appearance at the Republican National Convention. Donald Trump and Melania Trump onstage with Ivanka Trump and Jared Kushner. Jason Armond/Los Angeles Times via Getty Images Ivanka Trump did not campaign for her father or give a speech as she had at past Republican National Conventions, but she and Jared Kushner joined Trump family members onstage after Donald Trump's remarks. November 2024: They joined members of the Trump family in Palm Beach, Florida, to celebrate Donald Trump's election victory. #timeline #ivanka #trump #jared #kushner039s
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    A timeline of Ivanka Trump and Jared Kushner's relationship
    Ivanka Trump has made it clear that she's done with politics. That hasn't stopped her and husband Jared Kushner from remaining an influential political couple.They have not formally reprised their roles as White House advisors in President Donald Trump's second administration, but they've remained present in Donald Trump's political orbit.While Ivanka Trump opted out of the 2024 campaign trail, she and Kushner still appeared at the Republican National Convention, Donald Trump's victory party on election night, and the inauguration. Kushner also reportedly served as an informal advisor ahead of Donald Trump's trip to the Middle East in May, CNN reported.Ivanka Trump, who is Donald Trump's eldest daughter, converted to Judaism before marrying Kushner in 2009. They have three children: Arabella, Joseph, and Theodore.Here's a timeline of Ivanka Trump and Kushner's relationship. 2007: Ivanka Trump and Jared Kushner met at a networking lunch arranged by one of her longtime business partners. Ivanka Trump and Jared Kushner in 2007. PAUL LAURIE/Patrick McMullan via Getty Images Ivanka Trump and Kushner were both 25 at the time."They very innocently set us up thinking that our only interest in one another would be transactional," Ivanka Trump told Vogue in 2015. "Whenever we see them we're like, 'The best deal we ever made!'" 2008: Ivanka Trump and Kushner broke up because of religious differences. Jared Kushner and Ivanka Trump in 2008. Patrick McMullan/Patrick McMullan via Getty Images Kushner was raised in the modern Orthodox Jewish tradition, and it was important to his family for him to marry someone Jewish. Ivanka Trump's family is Presbyterian. 2008: Three months later, the couple rekindled their romance on Rupert Murdoch's yacht. Ivanka Trump and Jared Kushner in 2008. David X Prutting/Patrick McMullan/Patrick McMullan via Getty Images In his memoir, "Breaking History," Kushner wrote that Murdoch's then-wife, Wendi Murdoch, was a mutual friend who invited them both on the yacht. May 2009: They attended the Met Gala together for the first time. Jared Kushner and Ivanka Trump at the Met Gala. BILLY FARRELL/Patrick McMullan via Getty Images The theme of the Met Gala that year was "The Model As Muse." Ivanka Trump wore a gown by designer Brian Reyes. July 2009: Ivanka Trump completed her conversion to Judaism, and she and Kushner got engaged. Jared Kushner and Ivanka Trump in 2009. Billy Farrell/Patrick McMullan/Patrick McMullan via Getty Images Kushner proposed with a 5.22-carat cushion-cut diamond engagement ring.Ivanka Trump told New York Magazine that she and her fiancé were "very mellow.""We go to the park. We go biking together. We go to the 2nd Avenue Deli," she said. "We both live in this fancy world. But on a personal level, I don't think I could be with somebody — I know he couldn't be with somebody — who needed to be 'on' all the time." October 2009: Ivanka Trump and Kushner married at the Trump National Golf Club in New Jersey. Jared Kushner and Ivanka Trump on their wedding day. Brian Marcus/Fred Marcus Photography via Getty Images The couple invited 500 guests, including celebrities like Barbara Walters, Regis Philbin, and Anna Wintour, as well as politicians such as Rudy Giuliani and Andrew Cuomo. July 2011: The couple welcomed their first child, Arabella. Ivanka Trump and Jared Kushner with Arabella Kushner. Robin Marchant/Getty Images "This morning @jaredkushner and I welcomed a beautiful and healthy little baby girl into the world," Ivanka announced on X, then Twitter. "We feel incredibly grateful and blessed. Thank you all for your support and well wishes!" October 2013: Ivanka Trump gave birth to their second child, Joseph. Ivanka Trump with Arabella Rose Kushner and Joseph Frederick Kushner in 2017. Alo Ceballos/GC Images He was named for Kushner's paternal grandfather Joseph and given the middle name Frederick after Donald Trump's father. March 2016: Kushner and Ivanka Trump welcomed their third child, Theodore, in the midst of Donald Trump's presidential campaign. Ivanka Trump carried her son Theodore as she held hands with Joseph alongside Jared Kushner and daughter Arabella on the White House lawn. SAUL LOEB/AFP via Getty Images "I said, 'Ivanka, it would be great if you had your baby in Iowa.' I really want that to happen. I really want that to happen," Donald Trump told supporters in Iowa in January 2016.All three of the couple's children were born in New York City. May 2016: They attended the Met Gala two months after Ivanka Trump gave birth. Jared Kushner and Ivanka Trump attend the Met Gala. Kevin Mazur/WireImage Ivanka Trump wore a red Ralph Lauren Collection halter jumpsuit.On a 2017 episode of "The Late Late Show with James Corden," Anna Wintour said that she would never invite Donald Trump to another Met Gala. January 2017: Ivanka Trump and Kushner attended Donald Trump's inauguration and danced together at the Liberty Ball. Ivanka Trump and Jared Kushner on Inauguration Day. Photo by Rob Carr/Getty Images The Liberty Ball was the first of three inaugural balls that Donald Trump attended. January 2017: After the inauguration, Ivanka and Kushner relocated to a $5.5 million home in the Kalorama section of Washington, DC. Jared Kushner and Ivanka Trump's house in Washington, DC. PAUL J. RICHARDS/AFP via Getty Images Ivanka Trump and Kushner rented the 7,000-square-foot home from billionaire Andrónico Luksic for $15,000 a month, The Wall Street Journal reported. May 2017: They accompanied Donald Trump on his first overseas trip in office. Jared Kushner and Ivanka Trump with Pope Francis. Vatican Pool - Corbis/Corbis via Getty Images Kushner and Ivanka Trump both served as advisors to the president. For the first overseas trip of Donald Trump's presidency, they accompanied him to Saudi Arabia, Israel, the Vatican, and summits in Brussels and Sicily. October 2019: The couple celebrated their 10th wedding anniversary with a lavish party at Camp David. Ivanka Trump and Jared Kushner at a state dinner. MANDEL NGAN/AFP via Getty Images All of the Trump and Kushner siblings were in attendance. A White House official told CNN that the couple was covering the cost of the party, but Donald Trump tweeted that the cost would be "totally paid for by me!" August 2020: Ivanka Trump spoke about moving their family to Washington, DC, at the Republican National Convention. Jared Kushner and Ivanka Trump at the Republican National Convention. SAUL LOEB/AFP via Getty Images "When Jared and I moved with our three children to Washington, we didn't exactly know what we were in for," she said in her speech. "But our kids loved it from the start." December 2020: Ivanka Trump and Kushner reportedly bought a $32 million empty lot in Miami's "Billionaire Bunker." Jared Kushner and Ivanka Trump's plot of land in Indian Creek Village. The Jills Zeder Group; Samir Hussein/WireImage/Getty Images After Donald Trump lost the 2020 election, Page Six reported that the couple purchased a 1.8-acre waterfront lot owned by singer Julio Iglesias, Enrique Iglesias' father, in Indian Creek Village, Florida.The island where it sits has the nickname "Billionaire Bunker" thanks to its multitude of ultra-wealthy residents over the years, including billionaire investor Carl Icahn, supermodel Adriana Lima, and former Miami Dolphins coach Don Shula. January 2021: They skipped Joe Biden's inauguration, flying with Donald Trump to his Mar-a-Lago residence in Palm Beach, Florida, instead. Ivanka Trump, Jared Kushner, and their children prepared for Donald Trump's departure on Inauguration Day. ALEX EDELMAN/AFP via Getty Images Donald Trump did not attend Biden's inauguration, breaking a long-standing norm in US democracy. While initial reports said that Ivanka Trump was planning to attend the inauguration, a White House official told People magazine that "Ivanka is not expected to attend the inauguration nor was she ever expected to." January 2021: The couple signed a lease for a luxury Miami Beach condo near their Indian Creek Village property. Arte Surfside. Antonio Citterio Patricia Viel Ivanka Trump and Kushner signed a lease for a "large, unfurnished unit" in the amenities-packed Arte Surfside condominium building in Surfside, Florida.Surfside, a beachside town just north of Miami Beach that's home to fewer than 6,000 people, is only a five-minute drive from Indian Creek Island, where they bought their $32 million empty lot. April 2021: Ivanka Trump and Kushner reportedly added a $24 million mansion in Indian Creek Village to their Florida real-estate profile. Ivanka Trump and Jared Kushner on a walk in Florida. MEGA/GC Images The Real Deal reported that Ivanka and Kushner purchased another Indian Creek property — this time, a 8,510-square-foot mansion situated on a 1.3-acre estate. June 2021: Several outlets reported that the couple began to distance themselves from Donald Trump due to his fixation on conspiracy theories about the 2020 election. Ivanka Trump and Jared Kushner behind Donald Trump. Kevin Lamarque/Reuters CNN reported that Trump was prone to complain about the 2020 election and falsely claim it was "stolen" from him to anyone listening and that his "frustrations emerge in fits and starts — more likely when he is discussing his hopeful return to national politics."While Ivanka and Kushner had been living in their Miami Beach condo, not far from Trump's Mar-a-Lago club in Palm Beach, Florida, they'd visited Trump less and less frequently and were absent from big events at Mar-a-Lago, CNN said.The New York Times also reported that Kushner wanted "to focus on writing his book and establishing a simpler relationship" with the former president. October 2021: Ivanka Trump and Kushner visited Israel's parliament for the inaugural event of the Abraham Accords Caucus. Jared Kushner and Ivanka Trump in Israel. AHMAD GHARABLI/AFP via Getty Images The Abraham Accords, which Kushner helped broker in August 2020, normalized relations between Israel and the United Arab Emirates, Bahrain, Sudan, and Morocco.During their visit, Ivanka Trump and Kushner met with then-former Prime Minister Benjamin Netanyahu and attended an event at the Museum of Tolerance Jerusalem with former US Secretary of State Mike Pompeo. August 2022: Kushner released his memoir, "Breaking History," in which he wrote about their courtship. Jared Kushner. John Lamparski/Getty Images for Concordia Summit "In addition to being arrestingly beautiful, which I knew before we met, she was warm, funny, and brilliant," he wrote of getting to know Ivanka Trump. "She has a big heart and a tremendous zest for exploring new things."He also wrote that when he told Donald Trump that he was planning a surprise engagement, Trump "picked up the intercom and alerted Ivanka that she should expect an imminent proposal." November 2022: Kushner attended Donald Trump's 2024 campaign announcement without Ivanka Trump. Kimberly Guilfoyle, Jared Kushner, Eric Trump, and Lara Trump at Donald Trump's presidential campaign announcement. Jonathan Ernst/Reuters Ivanka Trump released a statement explaining her absence from the event."I love my father very much," her statement read. "This time around, I am choosing to prioritize my children and the private life we are creating as a family. I do not plan to be involved in politics. While I will always love and support my father, going forward I will do so outside the political arena." July 2024: Ivanka Trump and Kushner made a rare political appearance at the Republican National Convention. Donald Trump and Melania Trump onstage with Ivanka Trump and Jared Kushner. Jason Armond/Los Angeles Times via Getty Images Ivanka Trump did not campaign for her father or give a speech as she had at past Republican National Conventions, but she and Jared Kushner joined Trump family members onstage after Donald Trump's remarks. November 2024: They joined members of the Trump family in Palm Beach, Florida, to celebrate Donald Trump's election victory.
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  • I replaced my laptop with Microsoft's 12-inch Surface Pro for weeks - here's my buying advice now

    ZDNET's key takeaways The 12-inch Microsoft Surface Pro is available now starting at for the Platinum color, and for the new Violet and Ocean colors. The 12-inch version is exceedingly thin and light with a fast-charging battery, and the refreshed form factor looks more premium. The 256GB of storage is not enough for a device at this price point, and the cost adds up quickly, as the keyboard, mouse, and even the power adapter are sold separately. more buying choices Microsoft's 2025 12-inch Surface Pro is thinner, lighter, and a little more affordable, with a battery-efficient Snapdragon X Plus processor and refreshed design. The latest version of the Surface Pro rounds out the lineup with a more affordable option focused on ultra-long battery life, new colors, and redesigned accessories to show off Windows' latest Copilot+ PC features. Also: I recommend this HP laptop to creatives and business pros alike - especially at nearly 50% offI recently replaced my laptop with the 12-inch Surface Pro for more than two weeks now, and the Surface Pro seems to me to be more of an addition to the current lineup than a standalone upgrade, particularly in comparison to the enterprise models Microsoft released in January.The 2025 Surface Pro has relatively modest hardware, with 16GB of RAM and 256GB or 512GB of UFS storage, instead targeting a more everyday consumer who makes use of on-device AI and appreciates the ultraportability. 
    details
    View at Best Buy Besides the smaller form factor, this year's Surface Pro comes in two new colors: Violet and Ocean. The default Platinum color starts at whereas the other two will run you bringing the starting price a little further away from that advertised low price. I must admit that the design on the 12-inch tablet looks better. It looks more like a premium tabletwith rounded corners, thin bezels, and the webcam moved to the back corner of the device. Also: Microsoft unveils new AI agent customization and oversight features at Build 2025Additionally, I'm a fan of the new Violet and Ocean colorways, which aren't what I'd call "bold", but at least they're not the same desaturated pastels we see everywhere else. The colors extend to the Surface Pro keyboards, which are updated by removing the alcantara fabric on the front of the keyboard for a cleaner, monochromatic matte look. Instead, the fabric is relegated to the back of the keyboard case, which has a more premium tablet feel for storage and transport. The Surface keyboard is functional and satisfying to type on, with springy keys and a responsive, premium trackpad.  Kyle Kucharski/ZDNETAdditionally, the tablet snaps to the keyboard a little tighter and closer to the tablet now, with no gap in the hinge, giving it a slightly smaller footprint on the desk. The Surface Pen also magnetically snaps to the back of the 12-inch instead of storing on the keyboard. This requires you to store the device with the fabric facing down, as you don't want to squish the pen. When throwing the Surface Pro in a bag, the Pen also tends to stay put but can come unattached if you're not paying attention. Microsoft wants to show off its new AI-driven Copilot+ features, and the 12-inch Surface Pro is a good conduit for marketing them to the consumer, especially with its attractive price point and the 45 TOPS Qualcomm Hexagon NPU. Also: I've tested dozens of work laptops - but I'd take this Lenovo to the office everydayFor example, the long-awaited Recall feature is still in Preview mode, but it's getting closer to a useful state. Other applications that leverage AI processes, particularly ones for creators like Capcut, Davinci Resolve, and DJay Pro should feel smooth and snappy. This makes it a very AI-ready device for everyday users who don't need high-end hardware for demanding creative projects.  Kyle Kucharski/ZDNETRunning Windows on Qualcomm's Snapdragon X Plus chip shouldn't be too much of a problem for most users in this category, as the areas that saw the most issues with compatibility, like gaming and connecting to legacy software, are more likely not to apply to the targeted user. The 12-inch Surface Pro's modest hardware positions itself as a competitive device in the family's lineup. The aforementioned 16GB of RAM and max 512GB of storage, paired with the Snapdragon X Plus and 2196 x 1464 resolutionLCD display that targets everyday users, while its 13-inch siblings can be loaded up with more premium hardware. Also: This ultraportable Windows laptop raised the bar for the MacBook AirThat being said, the Snapdragon X Plus processor is snappy and responsive, excelling at tasks that the average consumer cares about: fast startup and app load times, smooth multitasking, and solid battery performance, whether in laptop or tablet mode. During my benchmarking of the 12-inch Surface Pro, I got numbers that place it around other thin and light laptops in the same price range, including Asus' Zenbook A14, which also features the Snapdragon X Plus processor, and HP's OmniBook X 14, one of the first Copilot+ PCs with the Snapdragon X Elite chip from 2024.  Cinebench 24 MCGeekbench 6.2.2 SCGeekbench 6.2.2 MC12-inch Microsoft Surface Pro4182,2529,555Asus Zenbook A145412,13310,624HP Omnibook X4702,32613,160
    Show more
    The display is sharp and crisp, but it does cap out at 400 nits of brightness and a 90Hz refresh rate. Since it's a tablet, it's also quite glossy. In the office, for example, I found myself readjusting the device's angle numerous times throughout the day to account for glare from overhead lighting. Also: How to clear the cache on your Windows 11 PCSpeaking of using the Surface Pro in the office, it works equally well as a laptop or a tablet, depending on what you need. Detached from the keyboard and armed with the Surface Pen, it becomes a snappy productivity tablet that allows for note taking, prototyping, and freeform idea generation in Windows' Whiteboard app. You can also assign different actions to the Pen, including starting apps or performing functions with the button on the device or the "clicky" on the end. I will say that the Pen's performance can be variable, though. If you're running multiple programs open in the background, you might notice lag while writing, especially if you're moving quickly.  Kyle Kucharski/ZDNETSimilarly, the location of the front-facing HD camera means that it has a slightly downward-up orientation while connected to the keyboard, as the kickstand can only prop it up so high. Consider a clamshell laptop, for example, which can sit at a 90-degree angle or less. In that sense, untethering the keyboard and using it as a tablet might be more optimal for users who make frequent video calls. Also: The best laptops for graphic designers in 2025: Expert tested and reviewedRegarding battery life, the Snapdragon X Plus processor ensures that it drains at a mere trickle when the device is not in use, and is good enough for over a full day's worth of work on one charge. Microsoft advertises 16 hours of battery life, and I got a little over 15 in our video playback test. Regarding more sustained use, I got over 10 hours on a single charge, which isn't far off from the advertised 12 hours without using all the max battery efficiency settings. Couple this with the fact that the Surface Pro charges extremely fast. From a completely dead battery, you'll get to about 50% in 30 minutes, and around 80% in an hour. Of the Surface Pro family, the 12-inch is certainly the most battery efficient and the fastest to charge. ZDNET's buying adviceThe 12-inch Microsoft Surface Pro completes the family's lineup with a thinner, lighter, and more battery-efficient tablet/laptop hybrid with refreshed colors and design. It comes with slightly more modest hardwarefor a lower starting price of  If you're looking for a functional 2-in-1 tablet/laptop, enjoy using a stylus, and don't need a ton of local storage, it's a great option, especially for its long-lasting battery. It's an all-around sharp-looking device, and the premium keyboard case provides a satisfying tactile experience. Also: How to clear the cache on your Windows 11 PCThe cost of the Surface Pro can quickly add up, however, as the Surface Keyboard, Surface Arc mouse, and power adapter are sold separately, bringing the final cost over the mark. Combined with the low amount of local storage and modest memory, I'd recommend this device for users who are committed to the 12-inch form factor and want reliable battery life. Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends.Featured reviews
    #replaced #laptop #with #microsoft039s #12inch
    I replaced my laptop with Microsoft's 12-inch Surface Pro for weeks - here's my buying advice now
    ZDNET's key takeaways The 12-inch Microsoft Surface Pro is available now starting at for the Platinum color, and for the new Violet and Ocean colors. The 12-inch version is exceedingly thin and light with a fast-charging battery, and the refreshed form factor looks more premium. The 256GB of storage is not enough for a device at this price point, and the cost adds up quickly, as the keyboard, mouse, and even the power adapter are sold separately. more buying choices Microsoft's 2025 12-inch Surface Pro is thinner, lighter, and a little more affordable, with a battery-efficient Snapdragon X Plus processor and refreshed design. The latest version of the Surface Pro rounds out the lineup with a more affordable option focused on ultra-long battery life, new colors, and redesigned accessories to show off Windows' latest Copilot+ PC features. Also: I recommend this HP laptop to creatives and business pros alike - especially at nearly 50% offI recently replaced my laptop with the 12-inch Surface Pro for more than two weeks now, and the Surface Pro seems to me to be more of an addition to the current lineup than a standalone upgrade, particularly in comparison to the enterprise models Microsoft released in January.The 2025 Surface Pro has relatively modest hardware, with 16GB of RAM and 256GB or 512GB of UFS storage, instead targeting a more everyday consumer who makes use of on-device AI and appreciates the ultraportability.  details View at Best Buy Besides the smaller form factor, this year's Surface Pro comes in two new colors: Violet and Ocean. The default Platinum color starts at whereas the other two will run you bringing the starting price a little further away from that advertised low price. I must admit that the design on the 12-inch tablet looks better. It looks more like a premium tabletwith rounded corners, thin bezels, and the webcam moved to the back corner of the device. Also: Microsoft unveils new AI agent customization and oversight features at Build 2025Additionally, I'm a fan of the new Violet and Ocean colorways, which aren't what I'd call "bold", but at least they're not the same desaturated pastels we see everywhere else. The colors extend to the Surface Pro keyboards, which are updated by removing the alcantara fabric on the front of the keyboard for a cleaner, monochromatic matte look. Instead, the fabric is relegated to the back of the keyboard case, which has a more premium tablet feel for storage and transport. The Surface keyboard is functional and satisfying to type on, with springy keys and a responsive, premium trackpad.  Kyle Kucharski/ZDNETAdditionally, the tablet snaps to the keyboard a little tighter and closer to the tablet now, with no gap in the hinge, giving it a slightly smaller footprint on the desk. The Surface Pen also magnetically snaps to the back of the 12-inch instead of storing on the keyboard. This requires you to store the device with the fabric facing down, as you don't want to squish the pen. When throwing the Surface Pro in a bag, the Pen also tends to stay put but can come unattached if you're not paying attention. Microsoft wants to show off its new AI-driven Copilot+ features, and the 12-inch Surface Pro is a good conduit for marketing them to the consumer, especially with its attractive price point and the 45 TOPS Qualcomm Hexagon NPU. Also: I've tested dozens of work laptops - but I'd take this Lenovo to the office everydayFor example, the long-awaited Recall feature is still in Preview mode, but it's getting closer to a useful state. Other applications that leverage AI processes, particularly ones for creators like Capcut, Davinci Resolve, and DJay Pro should feel smooth and snappy. This makes it a very AI-ready device for everyday users who don't need high-end hardware for demanding creative projects.  Kyle Kucharski/ZDNETRunning Windows on Qualcomm's Snapdragon X Plus chip shouldn't be too much of a problem for most users in this category, as the areas that saw the most issues with compatibility, like gaming and connecting to legacy software, are more likely not to apply to the targeted user. The 12-inch Surface Pro's modest hardware positions itself as a competitive device in the family's lineup. The aforementioned 16GB of RAM and max 512GB of storage, paired with the Snapdragon X Plus and 2196 x 1464 resolutionLCD display that targets everyday users, while its 13-inch siblings can be loaded up with more premium hardware. Also: This ultraportable Windows laptop raised the bar for the MacBook AirThat being said, the Snapdragon X Plus processor is snappy and responsive, excelling at tasks that the average consumer cares about: fast startup and app load times, smooth multitasking, and solid battery performance, whether in laptop or tablet mode. During my benchmarking of the 12-inch Surface Pro, I got numbers that place it around other thin and light laptops in the same price range, including Asus' Zenbook A14, which also features the Snapdragon X Plus processor, and HP's OmniBook X 14, one of the first Copilot+ PCs with the Snapdragon X Elite chip from 2024.  Cinebench 24 MCGeekbench 6.2.2 SCGeekbench 6.2.2 MC12-inch Microsoft Surface Pro4182,2529,555Asus Zenbook A145412,13310,624HP Omnibook X4702,32613,160 Show more The display is sharp and crisp, but it does cap out at 400 nits of brightness and a 90Hz refresh rate. Since it's a tablet, it's also quite glossy. In the office, for example, I found myself readjusting the device's angle numerous times throughout the day to account for glare from overhead lighting. Also: How to clear the cache on your Windows 11 PCSpeaking of using the Surface Pro in the office, it works equally well as a laptop or a tablet, depending on what you need. Detached from the keyboard and armed with the Surface Pen, it becomes a snappy productivity tablet that allows for note taking, prototyping, and freeform idea generation in Windows' Whiteboard app. You can also assign different actions to the Pen, including starting apps or performing functions with the button on the device or the "clicky" on the end. I will say that the Pen's performance can be variable, though. If you're running multiple programs open in the background, you might notice lag while writing, especially if you're moving quickly.  Kyle Kucharski/ZDNETSimilarly, the location of the front-facing HD camera means that it has a slightly downward-up orientation while connected to the keyboard, as the kickstand can only prop it up so high. Consider a clamshell laptop, for example, which can sit at a 90-degree angle or less. In that sense, untethering the keyboard and using it as a tablet might be more optimal for users who make frequent video calls. Also: The best laptops for graphic designers in 2025: Expert tested and reviewedRegarding battery life, the Snapdragon X Plus processor ensures that it drains at a mere trickle when the device is not in use, and is good enough for over a full day's worth of work on one charge. Microsoft advertises 16 hours of battery life, and I got a little over 15 in our video playback test. Regarding more sustained use, I got over 10 hours on a single charge, which isn't far off from the advertised 12 hours without using all the max battery efficiency settings. Couple this with the fact that the Surface Pro charges extremely fast. From a completely dead battery, you'll get to about 50% in 30 minutes, and around 80% in an hour. Of the Surface Pro family, the 12-inch is certainly the most battery efficient and the fastest to charge. ZDNET's buying adviceThe 12-inch Microsoft Surface Pro completes the family's lineup with a thinner, lighter, and more battery-efficient tablet/laptop hybrid with refreshed colors and design. It comes with slightly more modest hardwarefor a lower starting price of  If you're looking for a functional 2-in-1 tablet/laptop, enjoy using a stylus, and don't need a ton of local storage, it's a great option, especially for its long-lasting battery. It's an all-around sharp-looking device, and the premium keyboard case provides a satisfying tactile experience. Also: How to clear the cache on your Windows 11 PCThe cost of the Surface Pro can quickly add up, however, as the Surface Keyboard, Surface Arc mouse, and power adapter are sold separately, bringing the final cost over the mark. Combined with the low amount of local storage and modest memory, I'd recommend this device for users who are committed to the 12-inch form factor and want reliable battery life. Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends.Featured reviews #replaced #laptop #with #microsoft039s #12inch
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    I replaced my laptop with Microsoft's 12-inch Surface Pro for weeks - here's my buying advice now
    ZDNET's key takeaways The 12-inch Microsoft Surface Pro is available now starting at $799 for the Platinum color, and $899 for the new Violet and Ocean colors. The 12-inch version is exceedingly thin and light with a fast-charging battery, and the refreshed form factor looks more premium. The 256GB of storage is not enough for a device at this price point, and the cost adds up quickly, as the keyboard, mouse, and even the power adapter are sold separately. more buying choices Microsoft's 2025 12-inch Surface Pro is thinner, lighter, and a little more affordable, with a battery-efficient Snapdragon X Plus processor and refreshed design. The latest version of the Surface Pro rounds out the lineup with a more affordable option focused on ultra-long battery life, new colors, and redesigned accessories to show off Windows' latest Copilot+ PC features. Also: I recommend this HP laptop to creatives and business pros alike - especially at nearly 50% offI recently replaced my laptop with the 12-inch Surface Pro for more than two weeks now, and the Surface Pro seems to me to be more of an addition to the current lineup than a standalone upgrade, particularly in comparison to the enterprise models Microsoft released in January.The 2025 Surface Pro has relatively modest hardware, with 16GB of RAM and 256GB or 512GB of UFS storage, instead targeting a more everyday consumer who makes use of on-device AI and appreciates the ultraportability.  details View at Best Buy Besides the smaller form factor, this year's Surface Pro comes in two new colors: Violet and Ocean (a blueish gray). The default Platinum color starts at $799, whereas the other two will run you $899, bringing the starting price a little further away from that advertised low price (and we haven't even bought the keyboard yet). I must admit that the design on the 12-inch tablet looks better. It looks more like a premium tablet (and more like an iPad) with rounded corners, thin bezels, and the webcam moved to the back corner of the device. Also: Microsoft unveils new AI agent customization and oversight features at Build 2025Additionally, I'm a fan of the new Violet and Ocean colorways, which aren't what I'd call "bold", but at least they're not the same desaturated pastels we see everywhere else. The colors extend to the Surface Pro keyboards, which are updated by removing the alcantara fabric on the front of the keyboard for a cleaner, monochromatic matte look. Instead, the fabric is relegated to the back of the keyboard case, which has a more premium tablet feel for storage and transport. The Surface keyboard is functional and satisfying to type on, with springy keys and a responsive, premium trackpad.  Kyle Kucharski/ZDNETAdditionally, the tablet snaps to the keyboard a little tighter and closer to the tablet now, with no gap in the hinge, giving it a slightly smaller footprint on the desk. The Surface Pen also magnetically snaps to the back of the 12-inch instead of storing on the keyboard. This requires you to store the device with the fabric facing down, as you don't want to squish the pen. When throwing the Surface Pro in a bag, the Pen also tends to stay put but can come unattached if you're not paying attention. Microsoft wants to show off its new AI-driven Copilot+ features, and the 12-inch Surface Pro is a good conduit for marketing them to the consumer, especially with its attractive price point and the 45 TOPS Qualcomm Hexagon NPU. Also: I've tested dozens of work laptops - but I'd take this Lenovo to the office everydayFor example, the long-awaited Recall feature is still in Preview mode, but it's getting closer to a useful state. Other applications that leverage AI processes, particularly ones for creators like Capcut, Davinci Resolve, and DJay Pro should feel smooth and snappy. This makes it a very AI-ready device for everyday users who don't need high-end hardware for demanding creative projects.  Kyle Kucharski/ZDNETRunning Windows on Qualcomm's Snapdragon X Plus chip shouldn't be too much of a problem for most users in this category, as the areas that saw the most issues with compatibility, like gaming and connecting to legacy software, are more likely not to apply to the targeted user. The 12-inch Surface Pro's modest hardware positions itself as a competitive device in the family's lineup. The aforementioned 16GB of RAM and max 512GB of storage, paired with the Snapdragon X Plus and 2196 x 1464 resolution (220 PPI) LCD display that targets everyday users, while its 13-inch siblings can be loaded up with more premium hardware. Also: This ultraportable Windows laptop raised the bar for the MacBook Air (and everything else)That being said, the Snapdragon X Plus processor is snappy and responsive, excelling at tasks that the average consumer cares about: fast startup and app load times, smooth multitasking, and solid battery performance, whether in laptop or tablet mode. During my benchmarking of the 12-inch Surface Pro, I got numbers that place it around other thin and light laptops in the same price range, including Asus' Zenbook A14, which also features the Snapdragon X Plus processor, and HP's OmniBook X 14, one of the first Copilot+ PCs with the Snapdragon X Elite chip from 2024.  Cinebench 24 MCGeekbench 6.2.2 SCGeekbench 6.2.2 MC12-inch Microsoft Surface Pro (Snapdragon X Plus)4182,2529,555Asus Zenbook A14 (Snapdragon X Plus)5412,13310,624HP Omnibook X (Snapdragon X Elite)4702,32613,160 Show more The display is sharp and crisp, but it does cap out at 400 nits of brightness and a 90Hz refresh rate. Since it's a tablet, it's also quite glossy. In the office, for example, I found myself readjusting the device's angle numerous times throughout the day to account for glare from overhead lighting. Also: How to clear the cache on your Windows 11 PC (and why it makes such a big difference)Speaking of using the Surface Pro in the office, it works equally well as a laptop or a tablet, depending on what you need. Detached from the keyboard and armed with the Surface Pen, it becomes a snappy productivity tablet that allows for note taking, prototyping, and freeform idea generation in Windows' Whiteboard app. You can also assign different actions to the Pen, including starting apps or performing functions with the button on the device or the "clicky" on the end. I will say that the Pen's performance can be variable, though. If you're running multiple programs open in the background, you might notice lag while writing, especially if you're moving quickly.  Kyle Kucharski/ZDNETSimilarly, the location of the front-facing HD camera means that it has a slightly downward-up orientation while connected to the keyboard, as the kickstand can only prop it up so high. Consider a clamshell laptop, for example, which can sit at a 90-degree angle or less. In that sense, untethering the keyboard and using it as a tablet might be more optimal for users who make frequent video calls. Also: The best laptops for graphic designers in 2025: Expert tested and reviewedRegarding battery life, the Snapdragon X Plus processor ensures that it drains at a mere trickle when the device is not in use, and is good enough for over a full day's worth of work on one charge. Microsoft advertises 16 hours of battery life, and I got a little over 15 in our video playback test. Regarding more sustained use, I got over 10 hours on a single charge, which isn't far off from the advertised 12 hours without using all the max battery efficiency settings. Couple this with the fact that the Surface Pro charges extremely fast. From a completely dead battery, you'll get to about 50% in 30 minutes, and around 80% in an hour. Of the Surface Pro family, the 12-inch is certainly the most battery efficient and the fastest to charge. ZDNET's buying adviceThe 12-inch Microsoft Surface Pro completes the family's lineup with a thinner, lighter, and more battery-efficient tablet/laptop hybrid with refreshed colors and design. It comes with slightly more modest hardware (16GB of RAM, 256GB of storage) for a lower starting price of $799. If you're looking for a functional 2-in-1 tablet/laptop, enjoy using a stylus, and don't need a ton of local storage, it's a great option, especially for its long-lasting battery. It's an all-around sharp-looking device, and the premium keyboard case provides a satisfying tactile experience. Also: How to clear the cache on your Windows 11 PC (and why it makes such a big difference)The cost of the Surface Pro can quickly add up, however, as the Surface Keyboard, Surface Arc mouse, and power adapter are sold separately, bringing the final cost over the $1,000 mark. Combined with the low amount of local storage and modest memory, I'd recommend this device for users who are committed to the 12-inch form factor and want reliable battery life. Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends.Featured reviews
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  • RFK Jr. is looking in the wrong place for autism’s cause

    Let’s start with one unambiguous fact: More children are diagnosed with autism today than in the early 1990s. According to a sweeping 2000 analysis by the Centers for Disease Control and Prevention, a range of 2–7 per 1,000, or roughly 0.5 percent of US children, were diagnosed with autism in the 1990s. That figure has risen to 1 in 35 kids, or roughly 3 percent.The apparent rapid increase caught the attention of people like Robert F. Kennedy Jr., who assumed that something had to be changing in the environment to drive it. In 2005, Kennedy, a lawyer and environmental activist at the time, authored an infamous essay in Rolling Stone that primarily placed the blame for the increased prevalence of autism on vaccines.More recently, he has theorized that a mysterious toxin introduced in the late 1980s must be responsible. Now, as the nation’s top health official leading the Department of Health and Human Services, Kennedy has declared autism an “epidemic.” And, in April, he launched a massive federal effort to find the culprit for the rise in autism rates, calling for researchers to examine a range of suspects: chemicals, molds, vaccines, and perhaps even ultrasounds given to pregnant mothers. “Genes don’t cause epidemics. You need an environmental toxin,” Kennedy said in April when announcing his department’s new autism research project. He argued that too much money had been put into genetic research — “a dead end,” in his words — and his project would be a correction to focus on environmental causes. “That’s where we’re going to find an answer.”But according to many autism scientists I spoke to for this story, Kennedy is looking in exactly the wrong place. Three takeaways from this storyExperts say the increase in US autism rates is mostly explained by the expanding definitions of the condition, as well as more awareness and more screening for it.Scientists have identified hundreds of genes that are associated with autism, building a convincing case that genetics are the most important driver of autism’s development — not, as Health Secretary Robert F. Kennedy Jr. has argued, a single environmental toxin.Researchers fear Kennedy’s fixation on outside toxins could distract from genetic research that has facilitated the development of exciting new therapies that could help those with profound autism.Autism is a complex disorder with a range of manifestations that has long defied simple explanations, and it’s unlikely that we will ever identify a single “cause” of autism.But scientists have learned a lot in the past 50 years, including identifying some of the most important risk factors. They are not, as Kennedy suggests, out in our environment. They are written into our genetics. What appeared to be a massive increase in autism was actually a byproduct of better screening and more awareness. “The way the HHS secretary has been walking about his plans, his goals, he starts out with this basic assumption that nothing worthwhile has been done,” Helen Tager-Flusberg, a psychologist at Boston University who has worked with and studied children with autism for years, said. “Genes play a significant role. We know now that autism runs in families… There is no single underlying factor. Looking for that holy grail is not the best approach.”Doctors who treat children with autism often talk about how they wish they could provide easy answers to the families. The answers being uncovered through genetics research may not be simple per se, but they are answers supported by science.Kennedy is muddying the story, pledging to find a silver-bullet answer where likely none exists. It’s a false promise — one that could cause more anxiety and confusion for the very families Kennedy says he wants to help. Robert F. Kennedy Jr. speaks during a news conference at the Department of Health and Human Services in mid-April to discuss this agency’s efforts to determine the cause of autism. Alex Wong/Getty ImagesThe autism “epidemic” that wasn’tAutism was first described in 1911, and for many decades, researchers and clinicians confused the social challenges and language development difficulties common among those with the condition for a psychological issue. Some child therapists even blamed the condition on bad parenting. But in 1977, a study discovered that identical twins, who share all of their DNA, were much more likely to both be autistic than fraternal twins, who share no more DNA than ordinary siblings. It marked a major breakthrough in autism research, and pushed scientists to begin coalescing around a different theory: There was a biological factor.At the time, this was just a theory — scientists lacked the technology to prove those suspicions at the genetic level. And clinicians were also still trying to work out an even more fundamental question: What exactly was autism? For a long time, the criteria for diagnosing a person with autism was strictly based on speech development. But clinicians were increasingly observing children who could acquire basic language skills but still struggled with social communication — things like misunderstanding nonverbal cues or taking figurative language literally. Psychologists gradually broadened their definition of autism from a strict and narrow focus on language, culminating in a 2013 criteria that included a wide range of social and emotional symptoms with three subtypes — the autism spectrum disorder we’re familiar with today.Along the way, autism had evolved from a niche diagnosis for the severely impaired to something that encompassed far more children. It makes sense then, that as the broad criteria for autism expanded, more and more children would meet it, and autism rates would rise. That’s precisely what happened. And it means that the “epidemic” that Kennedy and other activists have been fixated on is mostly a diagnostic mirage. Historical autism data is spotty and subject to these same historical biases, but if you look at the prevalence of profound autism alone — those who need the highest levels of support — a clearer picture emerges.In the ’80s and ’90s, low-support needs individuals would have been less likely to receive an autism diagnosis given the more restrictive criteria and less overall awareness of the disorder, meaning that people with severe autism likely represented most of the roughly 0.5 percent of children diagnosed with autism in the 1990s.By 2025, when about 3 percent of children are being diagnosed with autism, about one in four of those diagnosed are considered to have high-support needs autism, those with most severe manifestation of the condition. That would equal about 0.8 percent of all US children — which would be a fairly marginal increase from autism rates 30 years ago. Or look at it another way: In 2000, as many as 60 percent of the people being diagnosed with autism had an intellectual disability, one of the best indicators of high-support needs autism. In 2022, that percentage was less than 40 percent.As a recently published CDC report on autism prevalence among young children concluded, the increase in autism rates can largely be accounted for by stronger surveillance and more awareness among providers and parents, rather than a novel toxin or some other external factor driving an increase in cases.Other known risk factors — like more people now having babies later in their life, given that parental age is linked to a higher likelihood of autism — are more likely to be a factor than anything Kennedy is pointing at, experts say. “It’s very clear it’s not going to be one environmental toxin,” said Alison Singer, founder of the Autism Science Foundation and parent of a child with profound autism. “If there were a smoking gun, I think they would have found it.”While Kennedy has fixated on vaccines and environmental influences, scientists have gained more precision in mapping human genetics and identifying the biological mechanisms that appear to be a primary cause of autism. And that not only helps us understand why autism develops, but potentially puts long-elusive therapies within reach. It began with an accident in the 1990s. Steven Scherer, now director of the Center for Applied Genomics at the Hospital for Sick Children in Toronto, began his career in the late 1980s trying to identify the gene that caused cystic fibrosis — in collaboration with Francis Collins, who went on to lead the Human Genome Project that successfully sequenced all of the DNA in the human genome in the early 2000s. Scherer and Collins’s teams focused on chromosome 7, identified as a likely target by the primitive genetic research available at the time, a coincidence that would reorient Scherer’s career just a few years later, putting him on the trail of autism’s genetic roots.After four years, the researchers concluded that one gene within chromosome 7 caused cystic fibrosis. Soon after Scherer helped crack the code on cystic fibrosis in the mid-1990s, two parents from California called him: He was the world’s leading expert on chromosome 7, and recent tests had revealed that their children with autism had a problem within that particular chromosome.That very same week, Scherer says, he read the findings of a study by a group at Oxford University, which had looked at the chromosomes of families with two or more kids with autism. They, too, had identified problems within chromosome 7.“So I said, ‘Okay, we’re going to work on autism,’” Scherer told me. He helped coordinate a global research project, uniting his Canadian lab with the Oxford team and groups in the US to run a database that became the Autism Genome Project, still the world’s largest repository of genetic information of people with autism.They had a starting point — one chromosome — but a given chromosome contains hundreds of genes. And humans have, of course, 45 other chromosomes, any of which conceivably might play a role. So over the years, they collected DNA samples from thousands upon thousands of people with autism, sequenced their genes, and then searched for patterns. If the same gene is mutated or missing across a high percentage of autistic people, it goes on the list as potentially associated with the condition. Scientists discovered that autism has not one genetic factor, but many — further evidence that this is a condition of complex origin, in which multiple variables likely play a role in its development, rather than one caused by a single genetic error like sickle-cell anemia.Here is one way to think about how far we have come: Joseph Buxbaum, the director of the Seaver Autism Center for Research and Treatment at the Icahn School of Medicine at Mount Sinai in New York, entered autism genetics research 35 years ago. He recalls scientists being hopeful that they might identify a half dozen or so genes linked to autism.They have now found 500 genes — and Buxbaum told me he believed they might find a thousand before they are through. These genetic factors continue to prove their value in predicting the onset of autism: Scherer pointed to one recent study in which the researchers identified people who all shared a mutation in the SHANK3 gene, one of the first to be associated with autism, but who were otherwise unalike: They were not related and came from different demographic backgrounds. Nevertheless, they had all been diagnosed with autism.Researchers analyze the brain activity of a 14-year-old boy with autism as part of a University of California San Francisco study that involves intensive brain imaging of kids and their parents who have a rare chromosome disruption connected to autism. The study, the Simons Variation in Individuals Project, is a genetics-first approach to studying autism spectrum and related neurodevelopmental disorders. Michael Macor/San Francisco Chronicle via The Associated PressPrecisely how much genetics contributes to the development of autism remains the subject of ongoing study. By analyzing millions of children with autism and their parents for patterns in diagnoses, multiple studies have attributed about 80 percent of a person’s risk of developing autism to their inherited genetic factors. But of course 80 percent is not 100 percent. We don’t yet have the full picture of how or why autism develops. Among identical twins, for example, studies have found that in most cases, if one twin has high-support needs autism, the other does as well, affirming the genetic effect. But there are consistently a small minority of cases — 5 and 10 percent of twin pairs, Scherer told me — in which one twin has relatively low-support needs while the one requires a a high degree of support for their autism.Kennedy is not wholly incorrect to look at environmental factors — researchers theorize that autism may be the result of a complex interaction between a person’s genetics and something they experience in utero. Scientists in autism research are exploring the possible influence when, for example, a person’s mother develops maternal diabetes, high blood sugar that persists throughout pregnancy. And yet even if these other factors do play some role, the researchers I spoke to agree that genetics is, based on what we know now, far and away the most important driver.“We need to figure out how other types of genetics and also environmental factors affect autism’s development,” Scherer said. “There could be environmental changes…involved in some people, but it’s going to be based on their genetics and the pathways that lead them to be susceptible.”While the precise contours of Health Department’s new autism research project is still taking shape, Kennedy has that researchers at the National Institutes of Health will collect data from federal programs such as Medicare and Medicaid and somehow use that information to identify possible environmental exposures that lead to autism. He initially pledged results by September, a timeline that, as outside experts pointed out, may be too fast to allow for a thorough and thoughtful review of the research literature. Kennedy has since backed off on that deadline, promising some initial findings in the fall but with more to come next year.RFK Jr.’s autism commission research risks the accessibility of groundbreaking autism treatmentsIf Kennedy were serious about moving autism science forward, he would be talking more about genetics, not dismissing them. That’s because genetics is where all of the exciting drug development is currently happening.A biotech firm called Jaguar Gene Therapy has received FDA approval to conduct the first clinical trial of a gene therapy for autism, focused on SHANK3. The treatment, developed in part by one of Buxbaum’s colleagues, is a one-time injection that would replace a mutated or missing SHANK3 gene with a functional one. The hope is that the therapy would improve speech and other symptoms among people with high-needs autism who have also been diagnosed with a rare chromosomal deletion disorder called Phelan-McDermid syndrome; many people with this condition also have Autism spectrum disorder.The trial will begin this year with a few infant patients, 2 years old and younger, who have been diagnosed with autism. Jaguar eventually aims to test the therapy on adults over 18 with autism in the future. Patients are supposed to start enrolling this year in the trial, which is focused on first establishing the treatment’s safety; if it proves safe, another round of trials would start to rigorously evaluate its effectiveness.“This is the stuff that three or four years ago sounded like science fiction,” Singer said. “The conversation has really changed from Is this possible? to What are the best methods to do it? And that’s based on genetics.”Researchers at Mount Sinai have also experimented with delivering lithium to patients and seeing if it improves their SHANK3 function. Other gene therapies targeting other genes are in earlier stages of development. Some investigators are experimenting with CRISPR technology, the revolutionary new platform for gene editing, to target the problematic genes that correspond to the onset of autism.But these scientists fear that their work could be slowed by Kennedy’s insistence on hunting for environmental toxins, if federal dollars are instead shifted into his new project. They are already trying to subsist amid deep budget cuts across the many funding streams that support the institutions where they work. “Now we have this massive disruption where instead of doing really key experiments, people are worrying about paying their bills and laying off their staff and things,” Scherer said. “It’s horrible.” For the families of people with high-needs autism, Kennedy’s crusade has stirred conflicting emotions. Alison Singer, the leader of the Autism Science Foundation, is also the parent of a child with profound autism. When I spoke with her, I was struck by the bind that Kennedy’s rhetoric has put people like her and her family in. Singer told me profound autism has not received enough federal support in the past, as more emphasis was placed on individuals who have low support needs included in the expanding definitions of the disorder, and so she appreciates Kennedy giving voice to those families. She believes that he is sincerely empathetic toward their predicament and their feeling that the mainstream discussion about autism has for too long ignored their experiences in favor of patients with lower support needs. But she worries that his obsession with environmental factors will stymie the research that could yield breakthroughs for people like her child.“He feels for those families and genuinely wants to help them,” Singer said. “The problem is he is a data denier. You can’t be so entrenched in your beliefs that you can’t see the data right in front of you. That’s not science.”See More:
    #rfk #looking #wrong #place #autisms
    RFK Jr. is looking in the wrong place for autism’s cause
    Let’s start with one unambiguous fact: More children are diagnosed with autism today than in the early 1990s. According to a sweeping 2000 analysis by the Centers for Disease Control and Prevention, a range of 2–7 per 1,000, or roughly 0.5 percent of US children, were diagnosed with autism in the 1990s. That figure has risen to 1 in 35 kids, or roughly 3 percent.The apparent rapid increase caught the attention of people like Robert F. Kennedy Jr., who assumed that something had to be changing in the environment to drive it. In 2005, Kennedy, a lawyer and environmental activist at the time, authored an infamous essay in Rolling Stone that primarily placed the blame for the increased prevalence of autism on vaccines.More recently, he has theorized that a mysterious toxin introduced in the late 1980s must be responsible. Now, as the nation’s top health official leading the Department of Health and Human Services, Kennedy has declared autism an “epidemic.” And, in April, he launched a massive federal effort to find the culprit for the rise in autism rates, calling for researchers to examine a range of suspects: chemicals, molds, vaccines, and perhaps even ultrasounds given to pregnant mothers. “Genes don’t cause epidemics. You need an environmental toxin,” Kennedy said in April when announcing his department’s new autism research project. He argued that too much money had been put into genetic research — “a dead end,” in his words — and his project would be a correction to focus on environmental causes. “That’s where we’re going to find an answer.”But according to many autism scientists I spoke to for this story, Kennedy is looking in exactly the wrong place. Three takeaways from this storyExperts say the increase in US autism rates is mostly explained by the expanding definitions of the condition, as well as more awareness and more screening for it.Scientists have identified hundreds of genes that are associated with autism, building a convincing case that genetics are the most important driver of autism’s development — not, as Health Secretary Robert F. Kennedy Jr. has argued, a single environmental toxin.Researchers fear Kennedy’s fixation on outside toxins could distract from genetic research that has facilitated the development of exciting new therapies that could help those with profound autism.Autism is a complex disorder with a range of manifestations that has long defied simple explanations, and it’s unlikely that we will ever identify a single “cause” of autism.But scientists have learned a lot in the past 50 years, including identifying some of the most important risk factors. They are not, as Kennedy suggests, out in our environment. They are written into our genetics. What appeared to be a massive increase in autism was actually a byproduct of better screening and more awareness. “The way the HHS secretary has been walking about his plans, his goals, he starts out with this basic assumption that nothing worthwhile has been done,” Helen Tager-Flusberg, a psychologist at Boston University who has worked with and studied children with autism for years, said. “Genes play a significant role. We know now that autism runs in families… There is no single underlying factor. Looking for that holy grail is not the best approach.”Doctors who treat children with autism often talk about how they wish they could provide easy answers to the families. The answers being uncovered through genetics research may not be simple per se, but they are answers supported by science.Kennedy is muddying the story, pledging to find a silver-bullet answer where likely none exists. It’s a false promise — one that could cause more anxiety and confusion for the very families Kennedy says he wants to help. Robert F. Kennedy Jr. speaks during a news conference at the Department of Health and Human Services in mid-April to discuss this agency’s efforts to determine the cause of autism. Alex Wong/Getty ImagesThe autism “epidemic” that wasn’tAutism was first described in 1911, and for many decades, researchers and clinicians confused the social challenges and language development difficulties common among those with the condition for a psychological issue. Some child therapists even blamed the condition on bad parenting. But in 1977, a study discovered that identical twins, who share all of their DNA, were much more likely to both be autistic than fraternal twins, who share no more DNA than ordinary siblings. It marked a major breakthrough in autism research, and pushed scientists to begin coalescing around a different theory: There was a biological factor.At the time, this was just a theory — scientists lacked the technology to prove those suspicions at the genetic level. And clinicians were also still trying to work out an even more fundamental question: What exactly was autism? For a long time, the criteria for diagnosing a person with autism was strictly based on speech development. But clinicians were increasingly observing children who could acquire basic language skills but still struggled with social communication — things like misunderstanding nonverbal cues or taking figurative language literally. Psychologists gradually broadened their definition of autism from a strict and narrow focus on language, culminating in a 2013 criteria that included a wide range of social and emotional symptoms with three subtypes — the autism spectrum disorder we’re familiar with today.Along the way, autism had evolved from a niche diagnosis for the severely impaired to something that encompassed far more children. It makes sense then, that as the broad criteria for autism expanded, more and more children would meet it, and autism rates would rise. That’s precisely what happened. And it means that the “epidemic” that Kennedy and other activists have been fixated on is mostly a diagnostic mirage. Historical autism data is spotty and subject to these same historical biases, but if you look at the prevalence of profound autism alone — those who need the highest levels of support — a clearer picture emerges.In the ’80s and ’90s, low-support needs individuals would have been less likely to receive an autism diagnosis given the more restrictive criteria and less overall awareness of the disorder, meaning that people with severe autism likely represented most of the roughly 0.5 percent of children diagnosed with autism in the 1990s.By 2025, when about 3 percent of children are being diagnosed with autism, about one in four of those diagnosed are considered to have high-support needs autism, those with most severe manifestation of the condition. That would equal about 0.8 percent of all US children — which would be a fairly marginal increase from autism rates 30 years ago. Or look at it another way: In 2000, as many as 60 percent of the people being diagnosed with autism had an intellectual disability, one of the best indicators of high-support needs autism. In 2022, that percentage was less than 40 percent.As a recently published CDC report on autism prevalence among young children concluded, the increase in autism rates can largely be accounted for by stronger surveillance and more awareness among providers and parents, rather than a novel toxin or some other external factor driving an increase in cases.Other known risk factors — like more people now having babies later in their life, given that parental age is linked to a higher likelihood of autism — are more likely to be a factor than anything Kennedy is pointing at, experts say. “It’s very clear it’s not going to be one environmental toxin,” said Alison Singer, founder of the Autism Science Foundation and parent of a child with profound autism. “If there were a smoking gun, I think they would have found it.”While Kennedy has fixated on vaccines and environmental influences, scientists have gained more precision in mapping human genetics and identifying the biological mechanisms that appear to be a primary cause of autism. And that not only helps us understand why autism develops, but potentially puts long-elusive therapies within reach. It began with an accident in the 1990s. Steven Scherer, now director of the Center for Applied Genomics at the Hospital for Sick Children in Toronto, began his career in the late 1980s trying to identify the gene that caused cystic fibrosis — in collaboration with Francis Collins, who went on to lead the Human Genome Project that successfully sequenced all of the DNA in the human genome in the early 2000s. Scherer and Collins’s teams focused on chromosome 7, identified as a likely target by the primitive genetic research available at the time, a coincidence that would reorient Scherer’s career just a few years later, putting him on the trail of autism’s genetic roots.After four years, the researchers concluded that one gene within chromosome 7 caused cystic fibrosis. Soon after Scherer helped crack the code on cystic fibrosis in the mid-1990s, two parents from California called him: He was the world’s leading expert on chromosome 7, and recent tests had revealed that their children with autism had a problem within that particular chromosome.That very same week, Scherer says, he read the findings of a study by a group at Oxford University, which had looked at the chromosomes of families with two or more kids with autism. They, too, had identified problems within chromosome 7.“So I said, ‘Okay, we’re going to work on autism,’” Scherer told me. He helped coordinate a global research project, uniting his Canadian lab with the Oxford team and groups in the US to run a database that became the Autism Genome Project, still the world’s largest repository of genetic information of people with autism.They had a starting point — one chromosome — but a given chromosome contains hundreds of genes. And humans have, of course, 45 other chromosomes, any of which conceivably might play a role. So over the years, they collected DNA samples from thousands upon thousands of people with autism, sequenced their genes, and then searched for patterns. If the same gene is mutated or missing across a high percentage of autistic people, it goes on the list as potentially associated with the condition. Scientists discovered that autism has not one genetic factor, but many — further evidence that this is a condition of complex origin, in which multiple variables likely play a role in its development, rather than one caused by a single genetic error like sickle-cell anemia.Here is one way to think about how far we have come: Joseph Buxbaum, the director of the Seaver Autism Center for Research and Treatment at the Icahn School of Medicine at Mount Sinai in New York, entered autism genetics research 35 years ago. He recalls scientists being hopeful that they might identify a half dozen or so genes linked to autism.They have now found 500 genes — and Buxbaum told me he believed they might find a thousand before they are through. These genetic factors continue to prove their value in predicting the onset of autism: Scherer pointed to one recent study in which the researchers identified people who all shared a mutation in the SHANK3 gene, one of the first to be associated with autism, but who were otherwise unalike: They were not related and came from different demographic backgrounds. Nevertheless, they had all been diagnosed with autism.Researchers analyze the brain activity of a 14-year-old boy with autism as part of a University of California San Francisco study that involves intensive brain imaging of kids and their parents who have a rare chromosome disruption connected to autism. The study, the Simons Variation in Individuals Project, is a genetics-first approach to studying autism spectrum and related neurodevelopmental disorders. Michael Macor/San Francisco Chronicle via The Associated PressPrecisely how much genetics contributes to the development of autism remains the subject of ongoing study. By analyzing millions of children with autism and their parents for patterns in diagnoses, multiple studies have attributed about 80 percent of a person’s risk of developing autism to their inherited genetic factors. But of course 80 percent is not 100 percent. We don’t yet have the full picture of how or why autism develops. Among identical twins, for example, studies have found that in most cases, if one twin has high-support needs autism, the other does as well, affirming the genetic effect. But there are consistently a small minority of cases — 5 and 10 percent of twin pairs, Scherer told me — in which one twin has relatively low-support needs while the one requires a a high degree of support for their autism.Kennedy is not wholly incorrect to look at environmental factors — researchers theorize that autism may be the result of a complex interaction between a person’s genetics and something they experience in utero. Scientists in autism research are exploring the possible influence when, for example, a person’s mother develops maternal diabetes, high blood sugar that persists throughout pregnancy. And yet even if these other factors do play some role, the researchers I spoke to agree that genetics is, based on what we know now, far and away the most important driver.“We need to figure out how other types of genetics and also environmental factors affect autism’s development,” Scherer said. “There could be environmental changes…involved in some people, but it’s going to be based on their genetics and the pathways that lead them to be susceptible.”While the precise contours of Health Department’s new autism research project is still taking shape, Kennedy has that researchers at the National Institutes of Health will collect data from federal programs such as Medicare and Medicaid and somehow use that information to identify possible environmental exposures that lead to autism. He initially pledged results by September, a timeline that, as outside experts pointed out, may be too fast to allow for a thorough and thoughtful review of the research literature. Kennedy has since backed off on that deadline, promising some initial findings in the fall but with more to come next year.RFK Jr.’s autism commission research risks the accessibility of groundbreaking autism treatmentsIf Kennedy were serious about moving autism science forward, he would be talking more about genetics, not dismissing them. That’s because genetics is where all of the exciting drug development is currently happening.A biotech firm called Jaguar Gene Therapy has received FDA approval to conduct the first clinical trial of a gene therapy for autism, focused on SHANK3. The treatment, developed in part by one of Buxbaum’s colleagues, is a one-time injection that would replace a mutated or missing SHANK3 gene with a functional one. The hope is that the therapy would improve speech and other symptoms among people with high-needs autism who have also been diagnosed with a rare chromosomal deletion disorder called Phelan-McDermid syndrome; many people with this condition also have Autism spectrum disorder.The trial will begin this year with a few infant patients, 2 years old and younger, who have been diagnosed with autism. Jaguar eventually aims to test the therapy on adults over 18 with autism in the future. Patients are supposed to start enrolling this year in the trial, which is focused on first establishing the treatment’s safety; if it proves safe, another round of trials would start to rigorously evaluate its effectiveness.“This is the stuff that three or four years ago sounded like science fiction,” Singer said. “The conversation has really changed from Is this possible? to What are the best methods to do it? And that’s based on genetics.”Researchers at Mount Sinai have also experimented with delivering lithium to patients and seeing if it improves their SHANK3 function. Other gene therapies targeting other genes are in earlier stages of development. Some investigators are experimenting with CRISPR technology, the revolutionary new platform for gene editing, to target the problematic genes that correspond to the onset of autism.But these scientists fear that their work could be slowed by Kennedy’s insistence on hunting for environmental toxins, if federal dollars are instead shifted into his new project. They are already trying to subsist amid deep budget cuts across the many funding streams that support the institutions where they work. “Now we have this massive disruption where instead of doing really key experiments, people are worrying about paying their bills and laying off their staff and things,” Scherer said. “It’s horrible.” For the families of people with high-needs autism, Kennedy’s crusade has stirred conflicting emotions. Alison Singer, the leader of the Autism Science Foundation, is also the parent of a child with profound autism. When I spoke with her, I was struck by the bind that Kennedy’s rhetoric has put people like her and her family in. Singer told me profound autism has not received enough federal support in the past, as more emphasis was placed on individuals who have low support needs included in the expanding definitions of the disorder, and so she appreciates Kennedy giving voice to those families. She believes that he is sincerely empathetic toward their predicament and their feeling that the mainstream discussion about autism has for too long ignored their experiences in favor of patients with lower support needs. But she worries that his obsession with environmental factors will stymie the research that could yield breakthroughs for people like her child.“He feels for those families and genuinely wants to help them,” Singer said. “The problem is he is a data denier. You can’t be so entrenched in your beliefs that you can’t see the data right in front of you. That’s not science.”See More: #rfk #looking #wrong #place #autisms
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    RFK Jr. is looking in the wrong place for autism’s cause
    Let’s start with one unambiguous fact: More children are diagnosed with autism today than in the early 1990s. According to a sweeping 2000 analysis by the Centers for Disease Control and Prevention, a range of 2–7 per 1,000, or roughly 0.5 percent of US children, were diagnosed with autism in the 1990s. That figure has risen to 1 in 35 kids, or roughly 3 percent.The apparent rapid increase caught the attention of people like Robert F. Kennedy Jr., who assumed that something had to be changing in the environment to drive it. In 2005, Kennedy, a lawyer and environmental activist at the time, authored an infamous essay in Rolling Stone that primarily placed the blame for the increased prevalence of autism on vaccines. (The article was retracted in 2011 as more studies debunked the vaccine-autism connection.) More recently, he has theorized that a mysterious toxin introduced in the late 1980s must be responsible. Now, as the nation’s top health official leading the Department of Health and Human Services, Kennedy has declared autism an “epidemic.” And, in April, he launched a massive federal effort to find the culprit for the rise in autism rates, calling for researchers to examine a range of suspects: chemicals, molds, vaccines, and perhaps even ultrasounds given to pregnant mothers. “Genes don’t cause epidemics. You need an environmental toxin,” Kennedy said in April when announcing his department’s new autism research project. He argued that too much money had been put into genetic research — “a dead end,” in his words — and his project would be a correction to focus on environmental causes. “That’s where we’re going to find an answer.”But according to many autism scientists I spoke to for this story, Kennedy is looking in exactly the wrong place. Three takeaways from this storyExperts say the increase in US autism rates is mostly explained by the expanding definitions of the condition, as well as more awareness and more screening for it.Scientists have identified hundreds of genes that are associated with autism, building a convincing case that genetics are the most important driver of autism’s development — not, as Health Secretary Robert F. Kennedy Jr. has argued, a single environmental toxin.Researchers fear Kennedy’s fixation on outside toxins could distract from genetic research that has facilitated the development of exciting new therapies that could help those with profound autism.Autism is a complex disorder with a range of manifestations that has long defied simple explanations, and it’s unlikely that we will ever identify a single “cause” of autism.But scientists have learned a lot in the past 50 years, including identifying some of the most important risk factors. They are not, as Kennedy suggests, out in our environment. They are written into our genetics. What appeared to be a massive increase in autism was actually a byproduct of better screening and more awareness. “The way the HHS secretary has been walking about his plans, his goals, he starts out with this basic assumption that nothing worthwhile has been done,” Helen Tager-Flusberg, a psychologist at Boston University who has worked with and studied children with autism for years, said. “Genes play a significant role. We know now that autism runs in families… There is no single underlying factor. Looking for that holy grail is not the best approach.”Doctors who treat children with autism often talk about how they wish they could provide easy answers to the families. The answers being uncovered through genetics research may not be simple per se, but they are answers supported by science.Kennedy is muddying the story, pledging to find a silver-bullet answer where likely none exists. It’s a false promise — one that could cause more anxiety and confusion for the very families Kennedy says he wants to help. Robert F. Kennedy Jr. speaks during a news conference at the Department of Health and Human Services in mid-April to discuss this agency’s efforts to determine the cause of autism. Alex Wong/Getty ImagesThe autism “epidemic” that wasn’tAutism was first described in 1911, and for many decades, researchers and clinicians confused the social challenges and language development difficulties common among those with the condition for a psychological issue. Some child therapists even blamed the condition on bad parenting. But in 1977, a study discovered that identical twins, who share all of their DNA, were much more likely to both be autistic than fraternal twins, who share no more DNA than ordinary siblings. It marked a major breakthrough in autism research, and pushed scientists to begin coalescing around a different theory: There was a biological factor.At the time, this was just a theory — scientists lacked the technology to prove those suspicions at the genetic level. And clinicians were also still trying to work out an even more fundamental question: What exactly was autism? For a long time, the criteria for diagnosing a person with autism was strictly based on speech development. But clinicians were increasingly observing children who could acquire basic language skills but still struggled with social communication — things like misunderstanding nonverbal cues or taking figurative language literally. Psychologists gradually broadened their definition of autism from a strict and narrow focus on language, culminating in a 2013 criteria that included a wide range of social and emotional symptoms with three subtypes — the autism spectrum disorder we’re familiar with today.Along the way, autism had evolved from a niche diagnosis for the severely impaired to something that encompassed far more children. It makes sense then, that as the broad criteria for autism expanded, more and more children would meet it, and autism rates would rise. That’s precisely what happened. And it means that the “epidemic” that Kennedy and other activists have been fixated on is mostly a diagnostic mirage. Historical autism data is spotty and subject to these same historical biases, but if you look at the prevalence of profound autism alone — those who need the highest levels of support — a clearer picture emerges. (There is an ongoing debate in the autism community about whether to use the terminology of “profound autism” or “high support needs” for those who have the most severe form of the condition.) In the ’80s and ’90s, low-support needs individuals would have been less likely to receive an autism diagnosis given the more restrictive criteria and less overall awareness of the disorder, meaning that people with severe autism likely represented most of the roughly 0.5 percent of children diagnosed with autism in the 1990s. (One large analysis from Atlanta examining data from 1996 found that 68 percent of kids ages 3 to 10 diagnosed with autism had an IQ below 70, the typical cutoff for intellectual disability.)By 2025, when about 3 percent of children are being diagnosed with autism, about one in four of those diagnosed are considered to have high-support needs autism, those with most severe manifestation of the condition. That would equal about 0.8 percent of all US children — which would be a fairly marginal increase from autism rates 30 years ago. Or look at it another way: In 2000, as many as 60 percent of the people being diagnosed with autism had an intellectual disability, one of the best indicators of high-support needs autism. In 2022, that percentage was less than 40 percent.As a recently published CDC report on autism prevalence among young children concluded, the increase in autism rates can largely be accounted for by stronger surveillance and more awareness among providers and parents, rather than a novel toxin or some other external factor driving an increase in cases.Other known risk factors — like more people now having babies later in their life, given that parental age is linked to a higher likelihood of autism — are more likely to be a factor than anything Kennedy is pointing at, experts say. “It’s very clear it’s not going to be one environmental toxin,” said Alison Singer, founder of the Autism Science Foundation and parent of a child with profound autism. “If there were a smoking gun, I think they would have found it.”While Kennedy has fixated on vaccines and environmental influences, scientists have gained more precision in mapping human genetics and identifying the biological mechanisms that appear to be a primary cause of autism. And that not only helps us understand why autism develops, but potentially puts long-elusive therapies within reach. It began with an accident in the 1990s. Steven Scherer, now director of the Center for Applied Genomics at the Hospital for Sick Children in Toronto, began his career in the late 1980s trying to identify the gene that caused cystic fibrosis — in collaboration with Francis Collins, who went on to lead the Human Genome Project that successfully sequenced all of the DNA in the human genome in the early 2000s. Scherer and Collins’s teams focused on chromosome 7, identified as a likely target by the primitive genetic research available at the time, a coincidence that would reorient Scherer’s career just a few years later, putting him on the trail of autism’s genetic roots.After four years, the researchers concluded that one gene within chromosome 7 caused cystic fibrosis. Soon after Scherer helped crack the code on cystic fibrosis in the mid-1990s, two parents from California called him: He was the world’s leading expert on chromosome 7, and recent tests had revealed that their children with autism had a problem within that particular chromosome.That very same week, Scherer says, he read the findings of a study by a group at Oxford University, which had looked at the chromosomes of families with two or more kids with autism. They, too, had identified problems within chromosome 7.“So I said, ‘Okay, we’re going to work on autism,’” Scherer told me. He helped coordinate a global research project, uniting his Canadian lab with the Oxford team and groups in the US to run a database that became the Autism Genome Project, still the world’s largest repository of genetic information of people with autism.They had a starting point — one chromosome — but a given chromosome contains hundreds of genes. And humans have, of course, 45 other chromosomes, any of which conceivably might play a role. So over the years, they collected DNA samples from thousands upon thousands of people with autism, sequenced their genes, and then searched for patterns. If the same gene is mutated or missing across a high percentage of autistic people, it goes on the list as potentially associated with the condition. Scientists discovered that autism has not one genetic factor, but many — further evidence that this is a condition of complex origin, in which multiple variables likely play a role in its development, rather than one caused by a single genetic error like sickle-cell anemia.Here is one way to think about how far we have come: Joseph Buxbaum, the director of the Seaver Autism Center for Research and Treatment at the Icahn School of Medicine at Mount Sinai in New York, entered autism genetics research 35 years ago. He recalls scientists being hopeful that they might identify a half dozen or so genes linked to autism.They have now found 500 genes — and Buxbaum told me he believed they might find a thousand before they are through. These genetic factors continue to prove their value in predicting the onset of autism: Scherer pointed to one recent study in which the researchers identified people who all shared a mutation in the SHANK3 gene, one of the first to be associated with autism, but who were otherwise unalike: They were not related and came from different demographic backgrounds. Nevertheless, they had all been diagnosed with autism.Researchers analyze the brain activity of a 14-year-old boy with autism as part of a University of California San Francisco study that involves intensive brain imaging of kids and their parents who have a rare chromosome disruption connected to autism. The study, the Simons Variation in Individuals Project, is a genetics-first approach to studying autism spectrum and related neurodevelopmental disorders. Michael Macor/San Francisco Chronicle via The Associated PressPrecisely how much genetics contributes to the development of autism remains the subject of ongoing study. By analyzing millions of children with autism and their parents for patterns in diagnoses, multiple studies have attributed about 80 percent of a person’s risk of developing autism to their inherited genetic factors. But of course 80 percent is not 100 percent. We don’t yet have the full picture of how or why autism develops. Among identical twins, for example, studies have found that in most cases, if one twin has high-support needs autism, the other does as well, affirming the genetic effect. But there are consistently a small minority of cases — 5 and 10 percent of twin pairs, Scherer told me — in which one twin has relatively low-support needs while the one requires a a high degree of support for their autism.Kennedy is not wholly incorrect to look at environmental factors — researchers theorize that autism may be the result of a complex interaction between a person’s genetics and something they experience in utero. Scientists in autism research are exploring the possible influence when, for example, a person’s mother develops maternal diabetes, high blood sugar that persists throughout pregnancy. And yet even if these other factors do play some role, the researchers I spoke to agree that genetics is, based on what we know now, far and away the most important driver.“We need to figure out how other types of genetics and also environmental factors affect autism’s development,” Scherer said. “There could be environmental changes…involved in some people, but it’s going to be based on their genetics and the pathways that lead them to be susceptible.”While the precise contours of Health Department’s new autism research project is still taking shape, Kennedy has that researchers at the National Institutes of Health will collect data from federal programs such as Medicare and Medicaid and somehow use that information to identify possible environmental exposures that lead to autism. He initially pledged results by September, a timeline that, as outside experts pointed out, may be too fast to allow for a thorough and thoughtful review of the research literature. Kennedy has since backed off on that deadline, promising some initial findings in the fall but with more to come next year.RFK Jr.’s autism commission research risks the accessibility of groundbreaking autism treatmentsIf Kennedy were serious about moving autism science forward, he would be talking more about genetics, not dismissing them. That’s because genetics is where all of the exciting drug development is currently happening.A biotech firm called Jaguar Gene Therapy has received FDA approval to conduct the first clinical trial of a gene therapy for autism, focused on SHANK3. The treatment, developed in part by one of Buxbaum’s colleagues, is a one-time injection that would replace a mutated or missing SHANK3 gene with a functional one. The hope is that the therapy would improve speech and other symptoms among people with high-needs autism who have also been diagnosed with a rare chromosomal deletion disorder called Phelan-McDermid syndrome; many people with this condition also have Autism spectrum disorder.The trial will begin this year with a few infant patients, 2 years old and younger, who have been diagnosed with autism. Jaguar eventually aims to test the therapy on adults over 18 with autism in the future. Patients are supposed to start enrolling this year in the trial, which is focused on first establishing the treatment’s safety; if it proves safe, another round of trials would start to rigorously evaluate its effectiveness.“This is the stuff that three or four years ago sounded like science fiction,” Singer said. “The conversation has really changed from Is this possible? to What are the best methods to do it? And that’s based on genetics.”Researchers at Mount Sinai have also experimented with delivering lithium to patients and seeing if it improves their SHANK3 function. Other gene therapies targeting other genes are in earlier stages of development. Some investigators are experimenting with CRISPR technology, the revolutionary new platform for gene editing, to target the problematic genes that correspond to the onset of autism.But these scientists fear that their work could be slowed by Kennedy’s insistence on hunting for environmental toxins, if federal dollars are instead shifted into his new project. They are already trying to subsist amid deep budget cuts across the many funding streams that support the institutions where they work. “Now we have this massive disruption where instead of doing really key experiments, people are worrying about paying their bills and laying off their staff and things,” Scherer said. “It’s horrible.” For the families of people with high-needs autism, Kennedy’s crusade has stirred conflicting emotions. Alison Singer, the leader of the Autism Science Foundation, is also the parent of a child with profound autism. When I spoke with her, I was struck by the bind that Kennedy’s rhetoric has put people like her and her family in. Singer told me profound autism has not received enough federal support in the past, as more emphasis was placed on individuals who have low support needs included in the expanding definitions of the disorder, and so she appreciates Kennedy giving voice to those families. She believes that he is sincerely empathetic toward their predicament and their feeling that the mainstream discussion about autism has for too long ignored their experiences in favor of patients with lower support needs. But she worries that his obsession with environmental factors will stymie the research that could yield breakthroughs for people like her child.“He feels for those families and genuinely wants to help them,” Singer said. “The problem is he is a data denier. You can’t be so entrenched in your beliefs that you can’t see the data right in front of you. That’s not science.”See More:
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  • You Asked: Best 98-inch TVs, Apple CarPlay just leveled up

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    On today’s episode of You Asked… What’s the best 98-inch TV for sports? What can we expect from Apple CarPlay Ultra… and… How long should you expect a TV to last?
    Best 98-inch TV for sports & streaming
    Samsung 98-inch QN90D Zeke Jones / Digital Trends
    Logan asks: We’re currently building a new home and I’m looking to upgrade my current television to a 98-inch or larger. We will mainly use our television for watching sports on YouTube tv or ESPN app and occasionally other streaming services for movies or series. So the questions are:
    With sports being the main priority, which tvs would you recommend for watching sports?
    And of these tvs, would you recommend utilizing an apple tv or another external source to better upscale the standard resolution.
    Thanks for the question Logan. I think when addressing your first question, which TV would we recommend, coupled with the need for 98, the first thing we need to address is budget… because when we’re talking TVs that large, the price range from one brand and model to the next can be several thousand dollars.
    If you’re willing to spare no expense, the Samsung QN90D – the 2024 model – goes And the updated and recently released QN90F goes for I feel ridiculous even listing those, but hey, spend it if you got it, I guess.
    Sony Bravia 5 Digital Trends
    Coming down a little bit from that, you’ve got Sony’s 98-inch Bravia 5, a new Mini LED model offered in 2025. It retails for so less than Samsung’s QN90D but still a bit steep given what other brands offer for considerably less.
    Based off what I have seen and what I feel like is a much better price to performance ratio, and given some of the drawbacks mentioned in our review of the 98-inch Samsung QN90D last year, I think you’re much better off checking out the Mini LED options from Hisense and TCL.
    At time of writing, TCL’s 98-inch QM7K quantum dot Mini LED TV is at 44% off, bringing it down to That, my friends, is a steal for a TV at this size with its capabilities. It’s got the features you look for in a premium TV from top to bottom, supporting all the video and audio formats you could ask for like Dolby Vision, Dolby Atmos and DTS. And notably for sports, it has excellent SDR brightness and does a great job upscaling low bitrate content, like sports.
    TCL QM7K Andre Revilla / Digital Trends
    If you want to save a little more money, the TCL QM6K goes for a little bit less, but you will lose out a bit on performance and brightness. But having seen the 65-inch QM6K earlier this year, it is excellent, and seems to have improved off-angle viewing from previous years. I’m not sure if that carries over into all of TCL’s Mini LED offerings this year, but I think both of those 98-inch models would serve you very well.
    I’d also point you toward the 100-inch Hisense U7QG which, spec-wise, is pretty much stride for stride with the QM7K, just a little bit more expensive at though you also get two more inches.
    Bottom line, I think TCL and Hisense make perfect TVs for sports, given how much they’ve been able to pump up the brightness over the years. And as you mentioned, when it’s time for movies and shows, you’ll be even more impressed with them being able to stream in Dolby Vision or a number of other HDR formats.
    And that’s where we’ll answer the next part of your question: Do we recommend utilizing an Apple TV or another external source to better upscale the standard resolution?
    Apple TV 4K has a bare minimum of cables and ports — just as you’d expect from Apple. Phil Nickinson / Digital Trends
    No, at least not for the purposes of better upscaling standard resolution. Your TV’s upscaling is always going to do the best job because its processor is built to do the best clean-up job specifically for that TV. I don’t think adding an external device is going to hurt the picture quality, but I also don’t think you’re going to see any benefit over just using the apps within the TV operating system.
    And side note before the next question I’ve seen the comments about how we frequently recommend Hisense and TCL. I’m just trying to think at least a little bit practically about a purchase of this magnitude. For a 65-inch TV, sure, the best of the best running you three to four thousand dollars is a little easier to stomach. It’s not nothing but it’s also a lot different than or or or more, where some of these 98-inch TVs can go.
    And objectively, if you look at how they perform, it’s hard to say if it’s triple or quadruple the price for a particular brand. By all means do your own research as well. Check the forums. See what others who own the TV have to say about their experience. But if you can save several thousand dollars, I don’t know take the kids to Disney World, take your significant other to Europe, buy some sick speakers to go with your TV. Just my two cents.
    Also, right now, Memorial Day deals weekend, there are some huge TV sales going down… I’m talking Panasonic, Sony, Hisense, TCL, Samsung, LG… all of them.
    Best TV for dark rooms?
    LG B5 OLED Digital Trends
    Doug asks: My question is which TV is best for dark rooms , I currently have the U8 Hisense 55-inch but it’s giving me bad eye strains with brightness at 0 and all features turned off or on low.
    Doug, the first thing I would suggest is, if you haven’t done so, dive just a little deeper into the settings. Check to see if you’re in a Standard or Vivid mode that tends to be a little more on the blue or cool side of color temperature. If you are, try changing to one of the theater modes or filmmaker mode. These tend to be a little warmer. There should be a Theater Night mode available on your U8 that makes dark room viewing a little more comfortable.
    If that’s still too much for you, I’d suggest a budget friendly OLED, something like the LG B4 or B5. Maybe Samsung’s S85D or S85F, depending on what’s available and your budget. You’ll have gorgeous picture quality, and those models don’t tend to be as bright as their more expensive, flagship siblings.
    How long should a TV last?
    The LG G5 and C5 OLED TVs in LG’s CES 2025 suite. John Higgins / Digital Trends
    @THOMMGB asks: My question is: how long will a TV last? If I’m going to go to all this trouble and expense, I want a TV that’s going to last for years.
    This is always a relevant question, especially in this economy, so thanks for sending it in.
    A lot of estimates from my research says five to 10 years… but there are other factors at play here.
    First, what’s it worth to you? If you drop several grand on a flagship OLED or Mini-LED TV, yeah, you’re gonna want it to last at least five years, and hopefully beyond that. But like I said in a previous episode, these are electronics with lots of components and points of potential failure. So if it really bothers you that there’s a risk, there are plenty of less expensive models that are still loaded with features and produce incredible images.
    Digital Trends
    The other factor is how hard you drive the TV. In general, if you want it to last, using screensavers or making sure it’s turned off when not in use is a good idea, especially if it’s an OLED where there’s a risk of burn-in.
    And that leads me to the next point, which is the all-important warranty. With LG in particular, they have a two-part, five year warranty for their G, M and Z level OLED TVs.
    And that leads me to my final point. That LG warranty covers their most expensive TVs, probably because they’re pretty confident in how well they’re built. What am I saying here? You get what you pay for.
    Samsung
    If you want a TV that lasts, I’d shoot for the upper tier models. It doesn’t have to be the most expensive, but not all TVs are built equally. I had to talk my parents off of this ledge recently, when they said they didn’t want to buy any more Samsung TVs because one failed them. But that TV was certainly not one of their better performing models. Sure enough, they’re now in love with the S90D that I recommended.
    So to sum it all up, there’s not much of a guarantee you’ll get with any TV. If you search in forums long enough, you’ll probably find a cautionary tale against every brand you can think of. But, with research, care and maybe a little good luck, your TV should last you for years, at least long enough to get to the point where you’re ready to upgrade again.
    Apple CarPlay Ultra Q&A
    Apple
    @danh9922 asked: So it’s not called CarPlay 2?
    No, Dan. Technically, it’s never been called CarPlay 2. That’s just what the media was calling the next generation of CarPlay while all the rumors and leaks were swirling around. Apple never officially referred to it that way. It’s only ever been called CarPlay Ultra, which is what we now have.
    Right now, it’s only available on the super-expensive new Aston Martins, so there’s a pretty high bar in terms of cost if you want to get into a vehicle with CarPlay Ultra today.
    However, the good news is Apple has confirmed a number of automakers around the world are working on bringing CarPlay Ultra to future vehicles, including Hyundai, Genesis, and Kia. So, hopefully, more affordable options are on the horizon.
    @King_Jab asked: What makes it Ultra? As someone who doesn’t have basic CarPlay, please explain the difference.
    Great question. Traditional CarPlay acts as a mirror between your iPhone and the central display in your car. It shows key apps like Music, Messages, and Maps, allowing you to interact with them while driving, which is super useful. But it has little to no control over other parts of your vehicle.
    CarPlay Ultra goes much further. It’s far more deeply integrated with your car’s operating system. You can control various vehicle features, like radio, climate settings, and even drive modes, all from within the CarPlay Ultra interface. You no longer need to exit CarPlay to access those functions.

    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple
    Apple

    It even extends to the digital cluster behind the steering wheel, offering customizable views that combine car data with key info from your iPhone. Everything you want, exactly where you want it. It’s a pretty special experience, and we’re really looking forward to trying it out.
    But not everyone’s sold on it.
    @bobdylanlovr69 says: Bad foresight by Apple, as many manufacturers are thankfully moving away from digital clusters for A/C and other utilities in favor of buttons and dials again.
    And you’re not wrong. Having to use a touchscreen to change the climate can be fiddly and annoying. But the scope for CarPlay Ultra is so much greater. As the platform develops, we expect even deeper integration and more functionality, not less. So instead of going backward, I think we’ll see it evolve further.
    Now, a couple of you asked about cost. Is Apple really giving something away for free?
    Apple
    Yes, the good news is CarPlay Ultra doesn’t have a separate cost. There’s no subscription or extra charge. The only things you’ll need are an iPhoneand a compatible vehicle. Once you have those, CarPlay Ultra is ready to use at no additional cost.
    Some of you are also wondering about Google and whether it has an Android equivalent in the works. Well, it sort of already does and in some ways, it may even surpass CarPlay Ultra.
    There’s Android Auto, which works similarly to CarPlay, mirroring key apps from your phone to the car’s display. But then there’s Android Automotive, which is a full in-car operating system. It doesn’t even need a smartphone to function. It’s baked into the vehicle itself and includes Google services like Maps and Assistant. It’s already in use in Polestar vehicles, for example. So in that sense, Google may actually be ahead of Apple, at least in some cars.
    And finally…
    Mitchell asks: “When can I get CarPlay Ultra in my 2013 Toyota Camry?”
    Unfortunately, Mitchell, I don’t think CarPlay Ultra is ever going to make its way into your 2013 Camry. Tough break there.
    #you #asked #best #98inch #tvs
    You Asked: Best 98-inch TVs, Apple CarPlay just leveled up
    html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "; On today’s episode of You Asked… What’s the best 98-inch TV for sports? What can we expect from Apple CarPlay Ultra… and… How long should you expect a TV to last? Best 98-inch TV for sports & streaming Samsung 98-inch QN90D Zeke Jones / Digital Trends Logan asks: We’re currently building a new home and I’m looking to upgrade my current television to a 98-inch or larger. We will mainly use our television for watching sports on YouTube tv or ESPN app and occasionally other streaming services for movies or series. So the questions are: With sports being the main priority, which tvs would you recommend for watching sports? And of these tvs, would you recommend utilizing an apple tv or another external source to better upscale the standard resolution. Thanks for the question Logan. I think when addressing your first question, which TV would we recommend, coupled with the need for 98, the first thing we need to address is budget… because when we’re talking TVs that large, the price range from one brand and model to the next can be several thousand dollars. If you’re willing to spare no expense, the Samsung QN90D – the 2024 model – goes And the updated and recently released QN90F goes for I feel ridiculous even listing those, but hey, spend it if you got it, I guess. Sony Bravia 5 Digital Trends Coming down a little bit from that, you’ve got Sony’s 98-inch Bravia 5, a new Mini LED model offered in 2025. It retails for so less than Samsung’s QN90D but still a bit steep given what other brands offer for considerably less. Based off what I have seen and what I feel like is a much better price to performance ratio, and given some of the drawbacks mentioned in our review of the 98-inch Samsung QN90D last year, I think you’re much better off checking out the Mini LED options from Hisense and TCL. At time of writing, TCL’s 98-inch QM7K quantum dot Mini LED TV is at 44% off, bringing it down to That, my friends, is a steal for a TV at this size with its capabilities. It’s got the features you look for in a premium TV from top to bottom, supporting all the video and audio formats you could ask for like Dolby Vision, Dolby Atmos and DTS. And notably for sports, it has excellent SDR brightness and does a great job upscaling low bitrate content, like sports. TCL QM7K Andre Revilla / Digital Trends If you want to save a little more money, the TCL QM6K goes for a little bit less, but you will lose out a bit on performance and brightness. But having seen the 65-inch QM6K earlier this year, it is excellent, and seems to have improved off-angle viewing from previous years. I’m not sure if that carries over into all of TCL’s Mini LED offerings this year, but I think both of those 98-inch models would serve you very well. I’d also point you toward the 100-inch Hisense U7QG which, spec-wise, is pretty much stride for stride with the QM7K, just a little bit more expensive at though you also get two more inches. Bottom line, I think TCL and Hisense make perfect TVs for sports, given how much they’ve been able to pump up the brightness over the years. And as you mentioned, when it’s time for movies and shows, you’ll be even more impressed with them being able to stream in Dolby Vision or a number of other HDR formats. And that’s where we’ll answer the next part of your question: Do we recommend utilizing an Apple TV or another external source to better upscale the standard resolution? Apple TV 4K has a bare minimum of cables and ports — just as you’d expect from Apple. Phil Nickinson / Digital Trends No, at least not for the purposes of better upscaling standard resolution. Your TV’s upscaling is always going to do the best job because its processor is built to do the best clean-up job specifically for that TV. I don’t think adding an external device is going to hurt the picture quality, but I also don’t think you’re going to see any benefit over just using the apps within the TV operating system. And side note before the next question I’ve seen the comments about how we frequently recommend Hisense and TCL. I’m just trying to think at least a little bit practically about a purchase of this magnitude. For a 65-inch TV, sure, the best of the best running you three to four thousand dollars is a little easier to stomach. It’s not nothing but it’s also a lot different than or or or more, where some of these 98-inch TVs can go. And objectively, if you look at how they perform, it’s hard to say if it’s triple or quadruple the price for a particular brand. By all means do your own research as well. Check the forums. See what others who own the TV have to say about their experience. But if you can save several thousand dollars, I don’t know take the kids to Disney World, take your significant other to Europe, buy some sick speakers to go with your TV. Just my two cents. Also, right now, Memorial Day deals weekend, there are some huge TV sales going down… I’m talking Panasonic, Sony, Hisense, TCL, Samsung, LG… all of them. Best TV for dark rooms? LG B5 OLED Digital Trends Doug asks: My question is which TV is best for dark rooms , I currently have the U8 Hisense 55-inch but it’s giving me bad eye strains with brightness at 0 and all features turned off or on low. Doug, the first thing I would suggest is, if you haven’t done so, dive just a little deeper into the settings. Check to see if you’re in a Standard or Vivid mode that tends to be a little more on the blue or cool side of color temperature. If you are, try changing to one of the theater modes or filmmaker mode. These tend to be a little warmer. There should be a Theater Night mode available on your U8 that makes dark room viewing a little more comfortable. If that’s still too much for you, I’d suggest a budget friendly OLED, something like the LG B4 or B5. Maybe Samsung’s S85D or S85F, depending on what’s available and your budget. You’ll have gorgeous picture quality, and those models don’t tend to be as bright as their more expensive, flagship siblings. How long should a TV last? The LG G5 and C5 OLED TVs in LG’s CES 2025 suite. John Higgins / Digital Trends @THOMMGB asks: My question is: how long will a TV last? If I’m going to go to all this trouble and expense, I want a TV that’s going to last for years. This is always a relevant question, especially in this economy, so thanks for sending it in. A lot of estimates from my research says five to 10 years… but there are other factors at play here. First, what’s it worth to you? If you drop several grand on a flagship OLED or Mini-LED TV, yeah, you’re gonna want it to last at least five years, and hopefully beyond that. But like I said in a previous episode, these are electronics with lots of components and points of potential failure. So if it really bothers you that there’s a risk, there are plenty of less expensive models that are still loaded with features and produce incredible images. Digital Trends The other factor is how hard you drive the TV. In general, if you want it to last, using screensavers or making sure it’s turned off when not in use is a good idea, especially if it’s an OLED where there’s a risk of burn-in. And that leads me to the next point, which is the all-important warranty. With LG in particular, they have a two-part, five year warranty for their G, M and Z level OLED TVs. And that leads me to my final point. That LG warranty covers their most expensive TVs, probably because they’re pretty confident in how well they’re built. What am I saying here? You get what you pay for. Samsung If you want a TV that lasts, I’d shoot for the upper tier models. It doesn’t have to be the most expensive, but not all TVs are built equally. I had to talk my parents off of this ledge recently, when they said they didn’t want to buy any more Samsung TVs because one failed them. But that TV was certainly not one of their better performing models. Sure enough, they’re now in love with the S90D that I recommended. So to sum it all up, there’s not much of a guarantee you’ll get with any TV. If you search in forums long enough, you’ll probably find a cautionary tale against every brand you can think of. But, with research, care and maybe a little good luck, your TV should last you for years, at least long enough to get to the point where you’re ready to upgrade again. Apple CarPlay Ultra Q&A Apple @danh9922 asked: So it’s not called CarPlay 2? No, Dan. Technically, it’s never been called CarPlay 2. That’s just what the media was calling the next generation of CarPlay while all the rumors and leaks were swirling around. Apple never officially referred to it that way. It’s only ever been called CarPlay Ultra, which is what we now have. Right now, it’s only available on the super-expensive new Aston Martins, so there’s a pretty high bar in terms of cost if you want to get into a vehicle with CarPlay Ultra today. However, the good news is Apple has confirmed a number of automakers around the world are working on bringing CarPlay Ultra to future vehicles, including Hyundai, Genesis, and Kia. So, hopefully, more affordable options are on the horizon. @King_Jab asked: What makes it Ultra? As someone who doesn’t have basic CarPlay, please explain the difference. Great question. Traditional CarPlay acts as a mirror between your iPhone and the central display in your car. It shows key apps like Music, Messages, and Maps, allowing you to interact with them while driving, which is super useful. But it has little to no control over other parts of your vehicle. CarPlay Ultra goes much further. It’s far more deeply integrated with your car’s operating system. You can control various vehicle features, like radio, climate settings, and even drive modes, all from within the CarPlay Ultra interface. You no longer need to exit CarPlay to access those functions. Apple Apple Apple Apple Apple Apple Apple Apple It even extends to the digital cluster behind the steering wheel, offering customizable views that combine car data with key info from your iPhone. Everything you want, exactly where you want it. It’s a pretty special experience, and we’re really looking forward to trying it out. But not everyone’s sold on it. @bobdylanlovr69 says: Bad foresight by Apple, as many manufacturers are thankfully moving away from digital clusters for A/C and other utilities in favor of buttons and dials again. And you’re not wrong. Having to use a touchscreen to change the climate can be fiddly and annoying. But the scope for CarPlay Ultra is so much greater. As the platform develops, we expect even deeper integration and more functionality, not less. So instead of going backward, I think we’ll see it evolve further. Now, a couple of you asked about cost. Is Apple really giving something away for free? Apple Yes, the good news is CarPlay Ultra doesn’t have a separate cost. There’s no subscription or extra charge. The only things you’ll need are an iPhoneand a compatible vehicle. Once you have those, CarPlay Ultra is ready to use at no additional cost. Some of you are also wondering about Google and whether it has an Android equivalent in the works. Well, it sort of already does and in some ways, it may even surpass CarPlay Ultra. There’s Android Auto, which works similarly to CarPlay, mirroring key apps from your phone to the car’s display. But then there’s Android Automotive, which is a full in-car operating system. It doesn’t even need a smartphone to function. It’s baked into the vehicle itself and includes Google services like Maps and Assistant. It’s already in use in Polestar vehicles, for example. So in that sense, Google may actually be ahead of Apple, at least in some cars. And finally… Mitchell asks: “When can I get CarPlay Ultra in my 2013 Toyota Camry?” Unfortunately, Mitchell, I don’t think CarPlay Ultra is ever going to make its way into your 2013 Camry. Tough break there. #you #asked #best #98inch #tvs
    WWW.DIGITALTRENDS.COM
    You Asked: Best 98-inch TVs, Apple CarPlay just leveled up
    html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd" On today’s episode of You Asked… What’s the best 98-inch TV for sports? What can we expect from Apple CarPlay Ultra… and… How long should you expect a TV to last? Best 98-inch TV for sports & streaming Samsung 98-inch QN90D Zeke Jones / Digital Trends Logan asks: We’re currently building a new home and I’m looking to upgrade my current television to a 98-inch or larger. We will mainly use our television for watching sports on YouTube tv or ESPN app and occasionally other streaming services for movies or series. So the questions are: With sports being the main priority, which tvs would you recommend for watching sports? And of these tvs, would you recommend utilizing an apple tv or another external source to better upscale the standard resolution. Thanks for the question Logan. I think when addressing your first question, which TV would we recommend, coupled with the need for 98, the first thing we need to address is budget… because when we’re talking TVs that large, the price range from one brand and model to the next can be several thousand dollars. If you’re willing to spare no expense, the Samsung QN90D – the 2024 model – goes $10,000. And the updated and recently released QN90F goes for $15,000. I feel ridiculous even listing those, but hey, spend it if you got it, I guess. Sony Bravia 5 Digital Trends Coming down a little bit from that, you’ve got Sony’s 98-inch Bravia 5, a new Mini LED model offered in 2025. It retails for $6,500, so less than Samsung’s QN90D but still a bit steep given what other brands offer for considerably less. Based off what I have seen and what I feel like is a much better price to performance ratio, and given some of the drawbacks mentioned in our review of the 98-inch Samsung QN90D last year, I think you’re much better off checking out the Mini LED options from Hisense and TCL. At time of writing, TCL’s 98-inch QM7K quantum dot Mini LED TV is at 44% off, bringing it down to $2,800. That, my friends, is a steal for a TV at this size with its capabilities. It’s got the features you look for in a premium TV from top to bottom, supporting all the video and audio formats you could ask for like Dolby Vision, Dolby Atmos and DTS. And notably for sports, it has excellent SDR brightness and does a great job upscaling low bitrate content, like sports. TCL QM7K Andre Revilla / Digital Trends If you want to save a little more money, the TCL QM6K goes for a little bit less, but you will lose out a bit on performance and brightness. But having seen the 65-inch QM6K earlier this year, it is excellent, and seems to have improved off-angle viewing from previous years. I’m not sure if that carries over into all of TCL’s Mini LED offerings this year, but I think both of those 98-inch models would serve you very well. I’d also point you toward the 100-inch Hisense U7QG which, spec-wise, is pretty much stride for stride with the QM7K, just a little bit more expensive at $3,000, though you also get two more inches. Bottom line, I think TCL and Hisense make perfect TVs for sports, given how much they’ve been able to pump up the brightness over the years. And as you mentioned, when it’s time for movies and shows, you’ll be even more impressed with them being able to stream in Dolby Vision or a number of other HDR formats. And that’s where we’ll answer the next part of your question: Do we recommend utilizing an Apple TV or another external source to better upscale the standard resolution? Apple TV 4K has a bare minimum of cables and ports — just as you’d expect from Apple. Phil Nickinson / Digital Trends No, at least not for the purposes of better upscaling standard resolution. Your TV’s upscaling is always going to do the best job because its processor is built to do the best clean-up job specifically for that TV. I don’t think adding an external device is going to hurt the picture quality, but I also don’t think you’re going to see any benefit over just using the apps within the TV operating system. And side note before the next question I’ve seen the comments about how we frequently recommend Hisense and TCL. I’m just trying to think at least a little bit practically about a purchase of this magnitude. For a 65-inch TV, sure, the best of the best running you three to four thousand dollars is a little easier to stomach. It’s not nothing but it’s also a lot different than $6,000 or $8,000 or $10,000 or more, where some of these 98-inch TVs can go. And objectively, if you look at how they perform, it’s hard to say if it’s triple or quadruple the price for a particular brand. By all means do your own research as well. Check the forums. See what others who own the TV have to say about their experience. But if you can save several thousand dollars, I don’t know take the kids to Disney World, take your significant other to Europe, buy some sick speakers to go with your TV. Just my two cents. Also, right now, Memorial Day deals weekend, there are some huge TV sales going down… I’m talking Panasonic, Sony, Hisense, TCL, Samsung, LG… all of them. Best TV for dark rooms? LG B5 OLED Digital Trends Doug asks: My question is which TV is best for dark rooms , I currently have the U8 Hisense 55-inch but it’s giving me bad eye strains with brightness at 0 and all features turned off or on low. Doug, the first thing I would suggest is, if you haven’t done so, dive just a little deeper into the settings. Check to see if you’re in a Standard or Vivid mode that tends to be a little more on the blue or cool side of color temperature. If you are, try changing to one of the theater modes or filmmaker mode. These tend to be a little warmer. There should be a Theater Night mode available on your U8 that makes dark room viewing a little more comfortable. If that’s still too much for you, I’d suggest a budget friendly OLED, something like the LG B4 or B5. Maybe Samsung’s S85D or S85F, depending on what’s available and your budget. You’ll have gorgeous picture quality, and those models don’t tend to be as bright as their more expensive, flagship siblings. How long should a TV last? The LG G5 and C5 OLED TVs in LG’s CES 2025 suite. John Higgins / Digital Trends @THOMMGB asks: My question is: how long will a TV last? If I’m going to go to all this trouble and expense, I want a TV that’s going to last for years. This is always a relevant question, especially in this economy, so thanks for sending it in. A lot of estimates from my research says five to 10 years… but there are other factors at play here. First, what’s it worth to you? If you drop several grand on a flagship OLED or Mini-LED TV, yeah, you’re gonna want it to last at least five years, and hopefully beyond that. But like I said in a previous episode, these are electronics with lots of components and points of potential failure. So if it really bothers you that there’s a risk, there are plenty of less expensive models that are still loaded with features and produce incredible images. Digital Trends The other factor is how hard you drive the TV. In general, if you want it to last, using screensavers or making sure it’s turned off when not in use is a good idea, especially if it’s an OLED where there’s a risk of burn-in. And that leads me to the next point, which is the all-important warranty. With LG in particular, they have a two-part, five year warranty for their G, M and Z level OLED TVs. And that leads me to my final point. That LG warranty covers their most expensive TVs, probably because they’re pretty confident in how well they’re built. What am I saying here? You get what you pay for. Samsung If you want a TV that lasts, I’d shoot for the upper tier models. It doesn’t have to be the most expensive, but not all TVs are built equally. I had to talk my parents off of this ledge recently, when they said they didn’t want to buy any more Samsung TVs because one failed them. But that TV was certainly not one of their better performing models. Sure enough, they’re now in love with the S90D that I recommended. So to sum it all up, there’s not much of a guarantee you’ll get with any TV. If you search in forums long enough, you’ll probably find a cautionary tale against every brand you can think of. But, with research, care and maybe a little good luck, your TV should last you for years, at least long enough to get to the point where you’re ready to upgrade again. Apple CarPlay Ultra Q&A Apple @danh9922 asked: So it’s not called CarPlay 2? No, Dan. Technically, it’s never been called CarPlay 2. That’s just what the media was calling the next generation of CarPlay while all the rumors and leaks were swirling around. Apple never officially referred to it that way. It’s only ever been called CarPlay Ultra, which is what we now have. Right now, it’s only available on the super-expensive new Aston Martins, so there’s a pretty high bar in terms of cost if you want to get into a vehicle with CarPlay Ultra today. However, the good news is Apple has confirmed a number of automakers around the world are working on bringing CarPlay Ultra to future vehicles, including Hyundai, Genesis, and Kia. So, hopefully, more affordable options are on the horizon. @King_Jab asked: What makes it Ultra? As someone who doesn’t have basic CarPlay, please explain the difference. Great question. Traditional CarPlay acts as a mirror between your iPhone and the central display in your car. It shows key apps like Music, Messages, and Maps, allowing you to interact with them while driving, which is super useful. But it has little to no control over other parts of your vehicle. CarPlay Ultra goes much further. It’s far more deeply integrated with your car’s operating system. You can control various vehicle features, like radio, climate settings, and even drive modes, all from within the CarPlay Ultra interface. You no longer need to exit CarPlay to access those functions. Apple Apple Apple Apple Apple Apple Apple Apple It even extends to the digital cluster behind the steering wheel, offering customizable views that combine car data with key info from your iPhone. Everything you want, exactly where you want it. It’s a pretty special experience, and we’re really looking forward to trying it out. But not everyone’s sold on it. @bobdylanlovr69 says: Bad foresight by Apple, as many manufacturers are thankfully moving away from digital clusters for A/C and other utilities in favor of buttons and dials again. And you’re not wrong. Having to use a touchscreen to change the climate can be fiddly and annoying. But the scope for CarPlay Ultra is so much greater. As the platform develops, we expect even deeper integration and more functionality, not less. So instead of going backward, I think we’ll see it evolve further. Now, a couple of you asked about cost. Is Apple really giving something away for free? Apple Yes, the good news is CarPlay Ultra doesn’t have a separate cost. There’s no subscription or extra charge. The only things you’ll need are an iPhone (12 or later) and a compatible vehicle. Once you have those, CarPlay Ultra is ready to use at no additional cost. Some of you are also wondering about Google and whether it has an Android equivalent in the works. Well, it sort of already does and in some ways, it may even surpass CarPlay Ultra. There’s Android Auto, which works similarly to CarPlay, mirroring key apps from your phone to the car’s display. But then there’s Android Automotive, which is a full in-car operating system. It doesn’t even need a smartphone to function. It’s baked into the vehicle itself and includes Google services like Maps and Assistant. It’s already in use in Polestar vehicles, for example. So in that sense, Google may actually be ahead of Apple, at least in some cars. And finally… Mitchell asks: “When can I get CarPlay Ultra in my 2013 Toyota Camry?” Unfortunately, Mitchell, I don’t think CarPlay Ultra is ever going to make its way into your 2013 Camry. Tough break there.
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  • Mickey 17, Fountain of Youth, Wolfs, and every movie new to streaming this weekend

    Each week on Polygon, we round up the most notable new releases to streaming and VOD, highlighting the biggest and best new movies for you to watch at home.

    This week, Mickey 17, the science fiction comedy from Oscar-winning Parasite writer-director Bong Joon Ho, starring Robert Pattinson as an expendable clone, gets copied onto HBO Max following its March theatrical debut. Netflix has a full slate of releases, with the Academy Award-winning Brazilian drama I’m Still Here and Fear Street: Prom Queen, the fourth horror flick in the franchise based on the R.L. Stein books. Guy Ritchie fans can check out his adventure film Fountain of Youth on Apple TV Plus, and you can rent Wolfs to watch George Clooney and Brad Pitt team up again.

    Here’s everything new that’s available to watch this weekend.

    New on Netflix

    Air Force Elite: Thunderbirds

    Genre: DocumentaryRun time: 1h 31mDirector: Matt Wilcox

    The documentary takes viewers inside the cockpit of the U.S. Air Force’s demonstration squadron, which has been touring the country since 1953 to perform feats of aerial acrobatics and family-friendly military propaganda. The Netflix original, produced by Barack and Michelle Obama, features interviews with the daredevil pilots, explaining how they train to show off the capabilities of the F-16 Fighting Falcon fighter jets with complex synchronized maneuvers.

    Fear Street: Prom Queen

    Genre: HorrorRun time: 1h 30mDirector: Matt PalmerCast: India Fowler, Suzanna Son, Fina Strazza

    There’s just two days to go until senior prom 1988, and the most popular girls at Shadyside High are fighting over the title of prom queen. But the race gets shaken up as candidates start disappearing. Expect a lot of gory kills. Matt Palmerco-writes and directs the slasher film, which is the fourth in a series based on R.L. Stein’s Fear Street books.

    I’m Still Here

    Genre: Political dramaRun time: 2h 15m Director: Walter SallesCast: Fernanda Torres, Selton Mello, Fernanda Montenegro

    As a military dictatorship takes over Brazil, congressman and father of five Rubens Paivais arrested and disappears. His wife, Eunicespends decades searching for answers and justice. I’m Still Here won the Oscar for Best International Feature Film, and Torres won a Golden Globe and an Academy Award nomination for her performance.

    New on Apple TV Plus

    Fountain of Youth

    Genre: Action adventureRun time: 2h 5mDirector: Guy RitchieCast: John Krasinski, Natalie Portman, Stanley Tucci

    Guy Ritchie puts his spin on Indiana Jones in this Apple original, where estranged siblings Lukeand Charlotte Purduego on a globe-trotting adventure to chase the legendary source of eternal life. The film was shot on location in London, Cairo, Vienna, and Bangkok, and is packed with chase scenes, gunfights, and puzzles.

    From our review:

    If Fountain of Youth kept up the simple fun of its first few scenes, it could have been a solid tribute to the adventure genre. But James Vanderbilt and Guy Ritchie’s attempt to find some profound meaning in the search for lost treasure never really works, because their characters are too thin to make their emotional catharsis meaningful.

    New on Hulu

    The Last Showgirl

    Genre: DramaRun time: 1h 25mDirector: Gia CoppolaCast: Pamela Anderson, Jamie Lee Curtis, Dave Bautista

    After three decades of donning a sparkly costume and feathered crown to perform in Le Razzle Dazzle on the Las Vegas strip, Shelly Gardnerlearns the show will be closing in two weeks, pushing her to reassess her life and try to figure out her future. Anderson was nominated for a Golden Globe for her role in the melancholy film.

    New on HBO Max

    Mickey 17

    Genre: Science fictionRun time: 2h 17mDirector: Bong Joon HoCast: Robert Pattinson, Naomie Ackie, Mark Ruffalo

    Desperate to get off Earth, Mickey Barnesvolunteers to become an expendable, a crew member who is cloned over and over again to assist with space exploration in the latest science fiction film/vicious critique of capitalism from Oscar-winner Bong Joon Ho. Mark Ruffalo plays the buffoonish leader of a planned colony, whose ambitions come into conflict with the creatures living on the frozen planet.

    New on Shudder

    The Surrender

    Genre: HorrorRun time: 1h 35mDirector: Julia MaxCast: Colby Minifie, Kate Burton, Chelsea Alden

    The Surrender starts as a family drama with Meganreturning home to help her mother Barbaracare for her terminally ill father and deal with the issues that drove them apart. But when Robertfinally dies, Barbara plans a resurrection ritual instead of a funeral, and the horror really begins.

    New to digital

    The Legend of Ochi

    Genre: Fantasy adventureRun time: 1h 36mDirector: Isaiah SaxonCast: Helena Zengel, Finn Wolfhard, Emily Watson, Willem Dafoe

    A24’s family-friendly movie used complex puppetry to bring its titular adorable monkey-like creature to life. Set in a remote area of the Carpathian mountains, the film follows lonely 12-year-old Dasha, who goes on a quest to return a baby ochi to its family, defying her father Maxim, who thinks the mythological creatures are vicious beasts that should be hunted down.

    The Trouble with Jessica

    Genre: Dark comedyRun time: 1h 29mDirector: Matt WinnCast: Shirley Henderson, Alan Tudyk, Rufus Sewell

    Cash-strapped Sarahand Tomare having one last dinner party for their old friends before selling their London home, but one of those friends, Jessicaalmost ruins everything when she hangs herself in the garden. Two couples band together to try to cover up the death and avoid spooking the buyer as things get increasingly out of hand.

    Until Dawn

    Genre: HorrorRun time: 1h 43mDirector: David F. SandbergCast: Ella Rubin, Michael Cimino, Odessa A’zion

    A teen investigating her sister’s disappearance leads a group of her friends to a mysterious mansion in an abandoned mining town, and they get stuck in a time loop where they’re brutally murdered in a different way each night. Reminiscent of The Cabin in the Woods, David F. Sandberg’s love letter to the horror genrebuilds tension as the group puzzles together how to survive the night. The film is only available for digital purchase as of May 23, with no date set yet for digital rental.

    From our review:

    There’s way too much going on in Until Dawn. Director David F. Sandberg tried to make a faithful-ish adaptation of the popular 2015 video game, a Groundhog Day-style repeating-day movie, a comedy, a drama with something to say about trauma, and a love letter to every horror subgenre ever, all at the same time. But the byproduct of all this ambition is a movie that never quite finds an identity, and winds up feeling more generic than inspired.

    Wolfs

    Genre: Action comedyRun time: 1h 48mDirector: Jon WattsCast: Brad Pitt, George Clooney, Amy Ryan

    Spider-Man: No Way Home director Jon Watts reunites George Clooney and Brad Pitt as a pair of lone-wolf fixers who both get called in to dispose of the same body. But when the job gets messier than expected, they’re forced to grudgingly work together to survive the night.
    #mickey #fountain #youth #wolfs #every
    Mickey 17, Fountain of Youth, Wolfs, and every movie new to streaming this weekend
    Each week on Polygon, we round up the most notable new releases to streaming and VOD, highlighting the biggest and best new movies for you to watch at home. This week, Mickey 17, the science fiction comedy from Oscar-winning Parasite writer-director Bong Joon Ho, starring Robert Pattinson as an expendable clone, gets copied onto HBO Max following its March theatrical debut. Netflix has a full slate of releases, with the Academy Award-winning Brazilian drama I’m Still Here and Fear Street: Prom Queen, the fourth horror flick in the franchise based on the R.L. Stein books. Guy Ritchie fans can check out his adventure film Fountain of Youth on Apple TV Plus, and you can rent Wolfs to watch George Clooney and Brad Pitt team up again. Here’s everything new that’s available to watch this weekend. New on Netflix Air Force Elite: Thunderbirds Genre: DocumentaryRun time: 1h 31mDirector: Matt Wilcox The documentary takes viewers inside the cockpit of the U.S. Air Force’s demonstration squadron, which has been touring the country since 1953 to perform feats of aerial acrobatics and family-friendly military propaganda. The Netflix original, produced by Barack and Michelle Obama, features interviews with the daredevil pilots, explaining how they train to show off the capabilities of the F-16 Fighting Falcon fighter jets with complex synchronized maneuvers. Fear Street: Prom Queen Genre: HorrorRun time: 1h 30mDirector: Matt PalmerCast: India Fowler, Suzanna Son, Fina Strazza There’s just two days to go until senior prom 1988, and the most popular girls at Shadyside High are fighting over the title of prom queen. But the race gets shaken up as candidates start disappearing. Expect a lot of gory kills. Matt Palmerco-writes and directs the slasher film, which is the fourth in a series based on R.L. Stein’s Fear Street books. I’m Still Here Genre: Political dramaRun time: 2h 15m Director: Walter SallesCast: Fernanda Torres, Selton Mello, Fernanda Montenegro As a military dictatorship takes over Brazil, congressman and father of five Rubens Paivais arrested and disappears. His wife, Eunicespends decades searching for answers and justice. I’m Still Here won the Oscar for Best International Feature Film, and Torres won a Golden Globe and an Academy Award nomination for her performance. New on Apple TV Plus Fountain of Youth Genre: Action adventureRun time: 2h 5mDirector: Guy RitchieCast: John Krasinski, Natalie Portman, Stanley Tucci Guy Ritchie puts his spin on Indiana Jones in this Apple original, where estranged siblings Lukeand Charlotte Purduego on a globe-trotting adventure to chase the legendary source of eternal life. The film was shot on location in London, Cairo, Vienna, and Bangkok, and is packed with chase scenes, gunfights, and puzzles. From our review: If Fountain of Youth kept up the simple fun of its first few scenes, it could have been a solid tribute to the adventure genre. But James Vanderbilt and Guy Ritchie’s attempt to find some profound meaning in the search for lost treasure never really works, because their characters are too thin to make their emotional catharsis meaningful. New on Hulu The Last Showgirl Genre: DramaRun time: 1h 25mDirector: Gia CoppolaCast: Pamela Anderson, Jamie Lee Curtis, Dave Bautista After three decades of donning a sparkly costume and feathered crown to perform in Le Razzle Dazzle on the Las Vegas strip, Shelly Gardnerlearns the show will be closing in two weeks, pushing her to reassess her life and try to figure out her future. Anderson was nominated for a Golden Globe for her role in the melancholy film. New on HBO Max Mickey 17 Genre: Science fictionRun time: 2h 17mDirector: Bong Joon HoCast: Robert Pattinson, Naomie Ackie, Mark Ruffalo Desperate to get off Earth, Mickey Barnesvolunteers to become an expendable, a crew member who is cloned over and over again to assist with space exploration in the latest science fiction film/vicious critique of capitalism from Oscar-winner Bong Joon Ho. Mark Ruffalo plays the buffoonish leader of a planned colony, whose ambitions come into conflict with the creatures living on the frozen planet. New on Shudder The Surrender Genre: HorrorRun time: 1h 35mDirector: Julia MaxCast: Colby Minifie, Kate Burton, Chelsea Alden The Surrender starts as a family drama with Meganreturning home to help her mother Barbaracare for her terminally ill father and deal with the issues that drove them apart. But when Robertfinally dies, Barbara plans a resurrection ritual instead of a funeral, and the horror really begins. New to digital The Legend of Ochi Genre: Fantasy adventureRun time: 1h 36mDirector: Isaiah SaxonCast: Helena Zengel, Finn Wolfhard, Emily Watson, Willem Dafoe A24’s family-friendly movie used complex puppetry to bring its titular adorable monkey-like creature to life. Set in a remote area of the Carpathian mountains, the film follows lonely 12-year-old Dasha, who goes on a quest to return a baby ochi to its family, defying her father Maxim, who thinks the mythological creatures are vicious beasts that should be hunted down. The Trouble with Jessica Genre: Dark comedyRun time: 1h 29mDirector: Matt WinnCast: Shirley Henderson, Alan Tudyk, Rufus Sewell Cash-strapped Sarahand Tomare having one last dinner party for their old friends before selling their London home, but one of those friends, Jessicaalmost ruins everything when she hangs herself in the garden. Two couples band together to try to cover up the death and avoid spooking the buyer as things get increasingly out of hand. Until Dawn Genre: HorrorRun time: 1h 43mDirector: David F. SandbergCast: Ella Rubin, Michael Cimino, Odessa A’zion A teen investigating her sister’s disappearance leads a group of her friends to a mysterious mansion in an abandoned mining town, and they get stuck in a time loop where they’re brutally murdered in a different way each night. Reminiscent of The Cabin in the Woods, David F. Sandberg’s love letter to the horror genrebuilds tension as the group puzzles together how to survive the night. The film is only available for digital purchase as of May 23, with no date set yet for digital rental. From our review: There’s way too much going on in Until Dawn. Director David F. Sandberg tried to make a faithful-ish adaptation of the popular 2015 video game, a Groundhog Day-style repeating-day movie, a comedy, a drama with something to say about trauma, and a love letter to every horror subgenre ever, all at the same time. But the byproduct of all this ambition is a movie that never quite finds an identity, and winds up feeling more generic than inspired. Wolfs Genre: Action comedyRun time: 1h 48mDirector: Jon WattsCast: Brad Pitt, George Clooney, Amy Ryan Spider-Man: No Way Home director Jon Watts reunites George Clooney and Brad Pitt as a pair of lone-wolf fixers who both get called in to dispose of the same body. But when the job gets messier than expected, they’re forced to grudgingly work together to survive the night. #mickey #fountain #youth #wolfs #every
    WWW.POLYGON.COM
    Mickey 17, Fountain of Youth, Wolfs, and every movie new to streaming this weekend
    Each week on Polygon, we round up the most notable new releases to streaming and VOD, highlighting the biggest and best new movies for you to watch at home. This week, Mickey 17, the science fiction comedy from Oscar-winning Parasite writer-director Bong Joon Ho, starring Robert Pattinson as an expendable clone, gets copied onto HBO Max following its March theatrical debut. Netflix has a full slate of releases, with the Academy Award-winning Brazilian drama I’m Still Here and Fear Street: Prom Queen, the fourth horror flick in the franchise based on the R.L. Stein books. Guy Ritchie fans can check out his adventure film Fountain of Youth on Apple TV Plus, and you can rent Wolfs to watch George Clooney and Brad Pitt team up again. Here’s everything new that’s available to watch this weekend. New on Netflix Air Force Elite: Thunderbirds Genre: DocumentaryRun time: 1h 31mDirector: Matt Wilcox The documentary takes viewers inside the cockpit of the U.S. Air Force’s demonstration squadron, which has been touring the country since 1953 to perform feats of aerial acrobatics and family-friendly military propaganda. The Netflix original, produced by Barack and Michelle Obama, features interviews with the daredevil pilots, explaining how they train to show off the capabilities of the F-16 Fighting Falcon fighter jets with complex synchronized maneuvers. Fear Street: Prom Queen Genre: HorrorRun time: 1h 30mDirector: Matt PalmerCast: India Fowler, Suzanna Son, Fina Strazza There’s just two days to go until senior prom 1988, and the most popular girls at Shadyside High are fighting over the title of prom queen. But the race gets shaken up as candidates start disappearing. Expect a lot of gory kills. Matt Palmer (Calibre) co-writes and directs the slasher film, which is the fourth in a series based on R.L. Stein’s Fear Street books. I’m Still Here Genre: Political dramaRun time: 2h 15m Director: Walter SallesCast: Fernanda Torres, Selton Mello, Fernanda Montenegro As a military dictatorship takes over Brazil, congressman and father of five Rubens Paiva (Selton Mello) is arrested and disappears. His wife, Eunice (Fernanda Torres) spends decades searching for answers and justice. I’m Still Here won the Oscar for Best International Feature Film, and Torres won a Golden Globe and an Academy Award nomination for her performance. New on Apple TV Plus Fountain of Youth Genre: Action adventureRun time: 2h 5mDirector: Guy RitchieCast: John Krasinski, Natalie Portman, Stanley Tucci Guy Ritchie puts his spin on Indiana Jones in this Apple original, where estranged siblings Luke (John Krasinski) and Charlotte Purdue (Natalie Portman) go on a globe-trotting adventure to chase the legendary source of eternal life. The film was shot on location in London, Cairo, Vienna, and Bangkok, and is packed with chase scenes, gunfights, and puzzles. From our review: If Fountain of Youth kept up the simple fun of its first few scenes, it could have been a solid tribute to the adventure genre. But James Vanderbilt and Guy Ritchie’s attempt to find some profound meaning in the search for lost treasure never really works, because their characters are too thin to make their emotional catharsis meaningful. New on Hulu The Last Showgirl Genre: DramaRun time: 1h 25mDirector: Gia CoppolaCast: Pamela Anderson, Jamie Lee Curtis, Dave Bautista After three decades of donning a sparkly costume and feathered crown to perform in Le Razzle Dazzle on the Las Vegas strip, Shelly Gardner (Pamela Anderson) learns the show will be closing in two weeks, pushing her to reassess her life and try to figure out her future. Anderson was nominated for a Golden Globe for her role in the melancholy film. New on HBO Max Mickey 17 Genre: Science fictionRun time: 2h 17mDirector: Bong Joon HoCast: Robert Pattinson, Naomie Ackie, Mark Ruffalo Desperate to get off Earth, Mickey Barnes (Robert Pattinson) volunteers to become an expendable, a crew member who is cloned over and over again to assist with space exploration in the latest science fiction film/vicious critique of capitalism from Oscar-winner Bong Joon Ho. Mark Ruffalo plays the buffoonish leader of a planned colony, whose ambitions come into conflict with the creatures living on the frozen planet. New on Shudder The Surrender Genre: HorrorRun time: 1h 35mDirector: Julia MaxCast: Colby Minifie, Kate Burton, Chelsea Alden The Surrender starts as a family drama with Megan (Colby Minifie of The Boys) returning home to help her mother Barbara (Kate Burton) care for her terminally ill father and deal with the issues that drove them apart. But when Robert (Vaughn Armstrong) finally dies, Barbara plans a resurrection ritual instead of a funeral, and the horror really begins. New to digital The Legend of Ochi Genre: Fantasy adventureRun time: 1h 36mDirector: Isaiah SaxonCast: Helena Zengel, Finn Wolfhard, Emily Watson, Willem Dafoe A24’s family-friendly movie used complex puppetry to bring its titular adorable monkey-like creature to life. Set in a remote area of the Carpathian mountains, the film follows lonely 12-year-old Dasha (Emily Watson), who goes on a quest to return a baby ochi to its family, defying her father Maxim (Willem Dafoe), who thinks the mythological creatures are vicious beasts that should be hunted down. The Trouble with Jessica Genre: Dark comedyRun time: 1h 29mDirector: Matt WinnCast: Shirley Henderson, Alan Tudyk, Rufus Sewell Cash-strapped Sarah (Shirley Henderson) and Tom (Alan Tudyk) are having one last dinner party for their old friends before selling their London home, but one of those friends, Jessica (Indira Varma) almost ruins everything when she hangs herself in the garden. Two couples band together to try to cover up the death and avoid spooking the buyer as things get increasingly out of hand. Until Dawn Genre: HorrorRun time: 1h 43mDirector: David F. SandbergCast: Ella Rubin, Michael Cimino, Odessa A’zion A teen investigating her sister’s disappearance leads a group of her friends to a mysterious mansion in an abandoned mining town, and they get stuck in a time loop where they’re brutally murdered in a different way each night. Reminiscent of The Cabin in the Woods, David F. Sandberg’s love letter to the horror genre (and only very lose adaptation of the 2015 video game Until Dawn) builds tension as the group puzzles together how to survive the night. The film is only available for digital purchase as of May 23, with no date set yet for digital rental. From our review: There’s way too much going on in Until Dawn. Director David F. Sandberg tried to make a faithful-ish adaptation of the popular 2015 video game, a Groundhog Day-style repeating-day movie, a comedy, a drama with something to say about trauma, and a love letter to every horror subgenre ever, all at the same time. But the byproduct of all this ambition is a movie that never quite finds an identity, and winds up feeling more generic than inspired. Wolfs Genre: Action comedyRun time: 1h 48mDirector: Jon WattsCast: Brad Pitt, George Clooney, Amy Ryan Spider-Man: No Way Home director Jon Watts reunites George Clooney and Brad Pitt as a pair of lone-wolf fixers who both get called in to dispose of the same body. But when the job gets messier than expected, they’re forced to grudgingly work together to survive the night.
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  • What Zen And The Art Of Motorcycle Maintenance Can Teach Us About Web Design

    I think we, as engineers and designers, have a lot to gain by stepping outside of our worlds. That’s why in previous pieces I’ve been drawn towards architecture, newspapers, and the occasional polymath. Today, we stumble blindly into the world of philosophy. Bear with me. I think there’s something to it.
    In 1974, the American philosopher Robert M. Pirsig published a book called Zen and the Art of Motorcycle Maintenance. A flowing blend of autobiography, road trip diary, and philosophical musings, the book’s ‘chautauqua’ is an interplay between art, science, and self. Its outlook on life has stuck with me since I read it.
    The book often feels prescient, at times surreal to read given it’s now 50 years old. Pirsig’s reflections on arts vs. sciences, subjective vs. objective, and systems vs. people translate seamlessly to the digital age. There are lessons there that I think are useful when trying to navigate — and build — the web. Those lessons are what this piece is about.
    I feel obliged at this point to echo Pirsig and say that what follows should in no way be associated with the great body of factual information about Zen Buddhist practice. It’s not very factual in terms of web development, either.
    Buddha In The Machine
    Zen is written in stages. It sets a scene before making its central case. That backdrop is important, so I will mirror it here. The book opens with the start of a motorcycle road trip undertaken by Pirsig and his son. It’s a winding journey that takes them most of the way across the United States.
    Despite the trip being in part characterized as a flight from the machine, from the industrial ‘death force’, Pirsig takes great pains to emphasize that technology is not inherently bad or destructive. Treating it as such actually prevents us from finding ways in which machinery and nature can be harmonious.
    Granted, at its worst, the technological world does feel like a death force. In the book’s 1970s backdrop, it manifests as things like efficiency, profit, optimization, automation, growth — the kinds of words that, when we read them listed together, a part of our soul wants to curl up in the fetal position.
    In modern tech, those same forces apply. We might add things like engagement and tracking to them. Taken to the extreme, these forces contribute to the web feeling like a deeply inhuman place. Something cold, calculating, and relentless, yet without a fire in its belly. Impersonal, mechanical, inhuman.
    Faced with these forces, the impulse is often to recoil. To shut our laptops and wander into the woods. However, there is a big difference between clearing one’s head and burying it in the sand. Pirsig argues that “Flight from and hatred of technology is self-defeating.” To throw our hands up and step away from tech is to concede to the power of its more sinister forces.
    “The Buddha, the Godhead, resides quite as comfortably in the circuits of a digital computer or the gears of a cycle transmission as he does at the top of a mountain or in the petals of a flower. To think otherwise is to demean the Buddha — which is to demean oneself.”— Robert M. Pirsig

    Before we can concern ourselves with questions about what we might do, we must try our best to marshal how we might be. We take our heads and hearts with us wherever we go. If we characterize ourselves as powerless pawns, then that is what we will be.

    Where design and development are concerned, that means residing in the technology without losing our sense of self — or power. Technology is only as good or evil, as useful or as futile, as the people shaping it. Be it the internet or artificial intelligence, to direct blame or ire at the technology itself is to absolve ourselves of the responsibility to use it better. It is better not to demean oneself, I think.
    So, with the Godhead in mind, to business.
    Classical And Romantic
    A core concern of Zen and the Art of Motorcycle Maintenance is the tension between the arts and sciences. The two worlds have a long, rich history of squabbling and dysfunction. There is often mutual distrust, suspicion, and even hostility. This, again, is self-defeating. Hatred of technology is a symptom of it.
    “A classical understanding sees the world primarily as the underlying form itself. A romantic understanding sees it primarily in terms of immediate appearance.”— Robert M. Pirsig

    If we were to characterize the two as bickering siblings, familiar adjectives might start to appear:

    Classical
    Romantic

    Dull
    Frivolous

    Awkward
    Irrational

    Ugly
    Erratic

    Mechanical
    Untrustworthy

    Cold
    Fleeting

    Anyone in the world of web design and development will have come up against these kinds of standoffs. Tensions arise between testing and intuition, best practices and innovation, structure and fluidity. Is design about following rules or breaking them?
    Treating such questions as binary is a fallacy. In doing so, we place ourselves in adversarial positions, whatever we consider ourselves to be. The best work comes from these worlds working together — from recognising they are bound.
    Steve Jobs was a famous advocate of this.
    “Technology alone is not enough — it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing.”— Steve Jobs

    Whatever you may feel about Jobs himself, I think this sentiment is watertight. No one field holds all the keys. Leonardo da Vinci was a shining example of doing away with this needless siloing of worlds. He was a student of light, anatomy, art, architecture, everything and anything that interested him. And they complemented each other. Excellence is a question of harmony.
    Is a motorcycle a romantic or classical artifact? Is it a machine or a symbol? A series of parts or a whole? It’s all these things and more. To say otherwise does a disservice to the motorcycle and deprives us of its full beauty.

    Just by reframing the relationship in this way, the kinds of adjectives that come to mind naturally shift toward more harmonious territory.

    Classical
    Romantic

    Organized
    Vibrant

    Scaleable
    Evocative

    Reliable
    Playful

    Efficient
    Fun

    Replicable
    Expressive

    And, of course, when we try thinking this way, the distinction itself starts feeling fuzzier. There is so much that they share.
    Pirsig posits that the division between the subjective and objective is one of the great missteps of the Greeks, one that has been embraced wholeheartedly by the West in the millennia since. That doesn’t have to be the lens, though. Perhaps monism, not dualism, is the way.
    In a sense, technology marks the ultimate interplay between the arts and the sciences, the classical and the romantic. It is the human condition brought to you with ones and zeros. To separate those parts of it is to tear apart the thing itself.

    The same is true of the web. Is it romantic or classical? Art or science? Structured or anarchic? It is all those things and more. Engineering at its best is where all these apparent contradictions meet and become one.
    What is this place? Well, that brings us to a core concept of Pirsig’s book: Quality.
    Quality
    The central concern of Zen and the Art of Motorcycle Maintenance is the ‘Metaphysics of Quality’. Pirsig argues that ‘Quality’ is where subjective and objective experience meet. Quality is at the knife edge of experience.
    “Quality is the continuing stimulus which our environment puts upon us to create the world in which we live. All of it. Every last bit of it.”— Robert M. Pirsig

    Pirsig's writings overlap a lot with Taoism and Eastern philosophy, to the extent that he likens Quality to the Tao. Quality is similarly undefinable, with Pirsig himself making a point of not defining it. Like the Tao, Plato’s Form of the Good, or the ‘good taste’ to which GitHub cofounder Scott Chacon recently attributed the platform’s success, it simply is.

    Despite its nebulous nature, Quality is something we recognise when we see it. Any given problem or question has an infinite number of potential solutions, but we are drawn to the best ones as water flows toward the sea. When in a hostile environment, we withdraw from it, responding to a lack of Quality around us.
    We are drawn to Quality, to the point at which subjective and objective, romantic and classical, meet. There is no map, there isn’t a bullet point list of instructions for finding it, but we know it when we’re there.
    A Quality Web
    So, what does all this look like in a web context? How can we recognize and pursue Quality for its own sake and resist the forces that pull us away from it?
    There are a lot of ways in which the web is not what we’d call a Quality environment. When we use social media sites with algorithms designed around provocation rather than communication, when we’re assailed with ads to such an extent that content feelssecondary, and when AI-generated slop replaces artisanal craft, something feels off. We feel the absence of Quality.
    Here are a few habits that I think work in the service of more Quality on the web.
    Seek To Understand How Things Work
    I’m more guilty than anyone of diving into projects without taking time to step back and assess what I’m actually dealing with. As you can probably guess from the title, a decent amount of time in Zen and the Art of Motorcycle Maintenance is spent with the author as he tinkers with his motorcycle. Keeping it tuned up and in good repair makes it work better, of course, but the practice has deeper, more understated value, too. It lends itself to understanding.
    To maintain a motorcycle, one must have some idea of how it works. To take an engine apart and put it back together, one must know what each piece does and how it connects. For Pirsig, this process becomes almost meditative, offering perspective and clarity. The same is true of code. Rushing to the quick fix, be it due to deadlines or lethargy, will, at best, lead to a shoddy result and, in all likelihood, make things worse.
    “Black boxes” are as much a choice not to learn as they are something innately mysterious or unknowable. One of the reasons the web feels so ominous at times is that we don’t know how it works. Why am I being recommended this? Why are ads about ivory backscratchers following me everywhere? The inner workings of web tracking or AI models may not always be available, but just about any concept can be understood in principle.
    So, in concrete terms:

    Read the documentation, for the love of god.Sometimes we don’t understand how things work because the manual’s bad; more often, it’s because we haven’t looked at it.
    Follow pipelines from their start to their finish.How does data get from point A to point Z? What functions does it pass through, and how do they work?
    Do health work.Changing the oil in a motorcycle and bumping project dependencies amount to the same thing: a caring and long-term outlook. Shiny new gizmos are cool, but old ones that still run like a dream are beautiful.
    Always be studying.We are all works in progress, and clinging on to the way things were won’t make the brave new world go away. Be open to things you don’t know, and try not to treat those areas with suspicion.

    Bound up with this is nurturing a love for what might easily be mischaracterized as the ‘boring’ bits. Motorcycles are for road trips, and code powers products and services, but understanding how they work and tending to their inner workings will bring greater benefits in the long run.
    Reframe The Questions
    Much of the time, our work is understandably organized in terms of goals. OKRs, metrics, milestones, and the like help keep things organized and stuff happening. We shouldn’t get too hung up on them, though. Looking at the things we do in terms of Quality helps us reframe the process.
    The highest Quality solution isn’t always the same as the solution that performed best in A/B tests. The Dark Side of the Moon doesn’t exist because of focus groups. The test screenings for Se7en were dreadful. Reducing any given task to a single metric — or even a handful of metrics — hamstrings the entire process.
    Rory Sutherland suggests much the same thing in Are We Too Impatient to Be Intelligent? when he talks about looking at things as open-ended questions rather than reducing them to binary metrics to be optimized. Instead of fixating on making trains faster, wouldn’t it be more useful to ask, How do we improve their Quality?
    Challenge metrics. Good ones — which is to say, Quality ones — can handle the scrutiny. The bad ones deserve to crumble. Either way, you’re doing the world a service. With any given action you take on a website — from button design to database choices — ask yourself, Does this improve the Quality of what I’m working on? Not the bottom line. Not the conversion rate. Not egos. The Quality. Quality pulls us away from dark patterns and towards the delightful.
    The will to Quality is itself a paradigm shift. Aspiring to Quality removes a lot of noise from what is often a deafening environment. It may make things that once seemed big appear small.
    Seek To Wed Art With ScienceNone of the above is to say that rules, best practices, conventions, and the like don’t have their place or are antithetical to Quality. They aren’t. To think otherwise is to slip into the kind of dualities Pirsig rails against in Zen.
    In a lot of ways, the main underlying theme in my What X Can Teach Us About Web Design pieces over the years has been how connected seemingly disparate worlds are. Yes, Vitruvius’s 1st-century tenets about architecture are useful to web design. Yes, newspapers can teach us much about grid systems and organising content. And yes, a piece of philosophical fiction from the 1970s holds many lessons about how to meet the challenges of artificial intelligence.
    Do not close your work off from atypical companions. Stuck on a highly technical problem? Perhaps a piece of children’s literature will help you to make the complicated simple. Designing a new homepage for your website? Look at some architecture.
    The best outcomes are harmonies of seemingly disparate worlds. Cling to nothing and throw nothing away.
    Make Time For Doing Nothing
    Here’s the rub. Just as Quality itself cannot be defined, the way to attain it is also not reducible to a neat bullet point list. Neither waterfall, agile or any other management framework holds the keys.
    If we are serious about putting Buddha in the machine, then we must allow ourselves time and space to not do things. Distancing ourselves from the myriad distractions of modern life puts us in states where the drift toward Quality is almost inevitable. In the absence of distracting forces, that’s where we head.

    Get away from the screen.We all have those moments where the solution to a problem appears as if out of nowhere. We may be on a walk or doing chores, then pop!
    Work on side projects.I’m not naive. I know some work environments are hostile to anything that doesn’t look like relentless delivery. Pet projects are ideal spaces for you to breathe. They’re yours, and you don’t have to justify them to anyone.

    As I go into more detail in “An Ode to Side Project Time,” there is immense good in non-doing, in letting the water clear. There is so much urgency, so much of the time. Stepping away from that is vital not just for well-being, but actually leads to better quality work too.
    From time to time, let go of your sense of urgency.
    Spirit Of Play
    Despite appearances, the web remains a deeply human experiment. The very best and very worst of our souls spill out into this place. It only makes sense, therefore, to think of the web — and how we shape it — in spiritual terms. We can’t leave those questions at the door.
    Zen and the Art of Motorcycle Maintenance has a lot to offer the modern web. It’s not a manifesto or a way of life, but it articulates an outlook on technology, art, and the self that many of us recognise on a deep, fundamental level. For anyone even vaguely intrigued by what’s been written here, I suggest reading the book. It’s much better than this article.
    Be inspired. So much of the web is beautiful. The highest-rated Awwwards profiles are just a fraction of the amazing things being made every day. Allow yourself to be delighted. Aspire to be delightful. Find things you care about and make them the highest form of themselves you can. And always do so in a spirit of play.
    We can carry those sentiments to the web. Do away with artificial divides between arts and science and bring out the best in both. Nurture a taste for Quality and let it guide the things you design and engineer. Allow yourself space for the water to clear in defiance of the myriad forces that would have you do otherwise.
    The Buddha, the Godhead, resides quite as comfortably in a social media feed or the inner machinations of cloud computing as at the top of a mountain or in the petals of a flower. To think otherwise is to demean the Buddha, which is to demean oneself.
    Other Resources

    Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig
    The Beauty of Everyday Things by Soetsu Yanagi
    Tao Te Ching
    “The Creative Act” by Rick Rubin
    “Robert Pirsig & His Metaphysics of Quality” by Anthony McWatt
    “Dark Patterns in UX: How to Identify and Avoid Unethical Design Practices” by Daria Zaytseva

    Further Reading on Smashing Magazine

    “Three Approaches To Amplify Your Design Projects,” Olivia De Alba
    “AI’s Transformative Impact On Web Design: Supercharging Productivity Across The Industry,” Paul Boag
    “How A Bottom-Up Design Approach Enhances Site Accessibility,” Eleanor Hecks
    “How Accessibility Standards Can Empower Better Chart Visual Design,” Kent Eisenhuth
    #what #zen #art #motorcycle #maintenance
    What Zen And The Art Of Motorcycle Maintenance Can Teach Us About Web Design
    I think we, as engineers and designers, have a lot to gain by stepping outside of our worlds. That’s why in previous pieces I’ve been drawn towards architecture, newspapers, and the occasional polymath. Today, we stumble blindly into the world of philosophy. Bear with me. I think there’s something to it. In 1974, the American philosopher Robert M. Pirsig published a book called Zen and the Art of Motorcycle Maintenance. A flowing blend of autobiography, road trip diary, and philosophical musings, the book’s ‘chautauqua’ is an interplay between art, science, and self. Its outlook on life has stuck with me since I read it. The book often feels prescient, at times surreal to read given it’s now 50 years old. Pirsig’s reflections on arts vs. sciences, subjective vs. objective, and systems vs. people translate seamlessly to the digital age. There are lessons there that I think are useful when trying to navigate — and build — the web. Those lessons are what this piece is about. I feel obliged at this point to echo Pirsig and say that what follows should in no way be associated with the great body of factual information about Zen Buddhist practice. It’s not very factual in terms of web development, either. Buddha In The Machine Zen is written in stages. It sets a scene before making its central case. That backdrop is important, so I will mirror it here. The book opens with the start of a motorcycle road trip undertaken by Pirsig and his son. It’s a winding journey that takes them most of the way across the United States. Despite the trip being in part characterized as a flight from the machine, from the industrial ‘death force’, Pirsig takes great pains to emphasize that technology is not inherently bad or destructive. Treating it as such actually prevents us from finding ways in which machinery and nature can be harmonious. Granted, at its worst, the technological world does feel like a death force. In the book’s 1970s backdrop, it manifests as things like efficiency, profit, optimization, automation, growth — the kinds of words that, when we read them listed together, a part of our soul wants to curl up in the fetal position. In modern tech, those same forces apply. We might add things like engagement and tracking to them. Taken to the extreme, these forces contribute to the web feeling like a deeply inhuman place. Something cold, calculating, and relentless, yet without a fire in its belly. Impersonal, mechanical, inhuman. Faced with these forces, the impulse is often to recoil. To shut our laptops and wander into the woods. However, there is a big difference between clearing one’s head and burying it in the sand. Pirsig argues that “Flight from and hatred of technology is self-defeating.” To throw our hands up and step away from tech is to concede to the power of its more sinister forces. “The Buddha, the Godhead, resides quite as comfortably in the circuits of a digital computer or the gears of a cycle transmission as he does at the top of a mountain or in the petals of a flower. To think otherwise is to demean the Buddha — which is to demean oneself.”— Robert M. Pirsig Before we can concern ourselves with questions about what we might do, we must try our best to marshal how we might be. We take our heads and hearts with us wherever we go. If we characterize ourselves as powerless pawns, then that is what we will be. Where design and development are concerned, that means residing in the technology without losing our sense of self — or power. Technology is only as good or evil, as useful or as futile, as the people shaping it. Be it the internet or artificial intelligence, to direct blame or ire at the technology itself is to absolve ourselves of the responsibility to use it better. It is better not to demean oneself, I think. So, with the Godhead in mind, to business. Classical And Romantic A core concern of Zen and the Art of Motorcycle Maintenance is the tension between the arts and sciences. The two worlds have a long, rich history of squabbling and dysfunction. There is often mutual distrust, suspicion, and even hostility. This, again, is self-defeating. Hatred of technology is a symptom of it. “A classical understanding sees the world primarily as the underlying form itself. A romantic understanding sees it primarily in terms of immediate appearance.”— Robert M. Pirsig If we were to characterize the two as bickering siblings, familiar adjectives might start to appear: Classical Romantic Dull Frivolous Awkward Irrational Ugly Erratic Mechanical Untrustworthy Cold Fleeting Anyone in the world of web design and development will have come up against these kinds of standoffs. Tensions arise between testing and intuition, best practices and innovation, structure and fluidity. Is design about following rules or breaking them? Treating such questions as binary is a fallacy. In doing so, we place ourselves in adversarial positions, whatever we consider ourselves to be. The best work comes from these worlds working together — from recognising they are bound. Steve Jobs was a famous advocate of this. “Technology alone is not enough — it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing.”— Steve Jobs Whatever you may feel about Jobs himself, I think this sentiment is watertight. No one field holds all the keys. Leonardo da Vinci was a shining example of doing away with this needless siloing of worlds. He was a student of light, anatomy, art, architecture, everything and anything that interested him. And they complemented each other. Excellence is a question of harmony. Is a motorcycle a romantic or classical artifact? Is it a machine or a symbol? A series of parts or a whole? It’s all these things and more. To say otherwise does a disservice to the motorcycle and deprives us of its full beauty. Just by reframing the relationship in this way, the kinds of adjectives that come to mind naturally shift toward more harmonious territory. Classical Romantic Organized Vibrant Scaleable Evocative Reliable Playful Efficient Fun Replicable Expressive And, of course, when we try thinking this way, the distinction itself starts feeling fuzzier. There is so much that they share. Pirsig posits that the division between the subjective and objective is one of the great missteps of the Greeks, one that has been embraced wholeheartedly by the West in the millennia since. That doesn’t have to be the lens, though. Perhaps monism, not dualism, is the way. In a sense, technology marks the ultimate interplay between the arts and the sciences, the classical and the romantic. It is the human condition brought to you with ones and zeros. To separate those parts of it is to tear apart the thing itself. The same is true of the web. Is it romantic or classical? Art or science? Structured or anarchic? It is all those things and more. Engineering at its best is where all these apparent contradictions meet and become one. What is this place? Well, that brings us to a core concept of Pirsig’s book: Quality. Quality The central concern of Zen and the Art of Motorcycle Maintenance is the ‘Metaphysics of Quality’. Pirsig argues that ‘Quality’ is where subjective and objective experience meet. Quality is at the knife edge of experience. “Quality is the continuing stimulus which our environment puts upon us to create the world in which we live. All of it. Every last bit of it.”— Robert M. Pirsig Pirsig's writings overlap a lot with Taoism and Eastern philosophy, to the extent that he likens Quality to the Tao. Quality is similarly undefinable, with Pirsig himself making a point of not defining it. Like the Tao, Plato’s Form of the Good, or the ‘good taste’ to which GitHub cofounder Scott Chacon recently attributed the platform’s success, it simply is. Despite its nebulous nature, Quality is something we recognise when we see it. Any given problem or question has an infinite number of potential solutions, but we are drawn to the best ones as water flows toward the sea. When in a hostile environment, we withdraw from it, responding to a lack of Quality around us. We are drawn to Quality, to the point at which subjective and objective, romantic and classical, meet. There is no map, there isn’t a bullet point list of instructions for finding it, but we know it when we’re there. A Quality Web So, what does all this look like in a web context? How can we recognize and pursue Quality for its own sake and resist the forces that pull us away from it? There are a lot of ways in which the web is not what we’d call a Quality environment. When we use social media sites with algorithms designed around provocation rather than communication, when we’re assailed with ads to such an extent that content feelssecondary, and when AI-generated slop replaces artisanal craft, something feels off. We feel the absence of Quality. Here are a few habits that I think work in the service of more Quality on the web. Seek To Understand How Things Work I’m more guilty than anyone of diving into projects without taking time to step back and assess what I’m actually dealing with. As you can probably guess from the title, a decent amount of time in Zen and the Art of Motorcycle Maintenance is spent with the author as he tinkers with his motorcycle. Keeping it tuned up and in good repair makes it work better, of course, but the practice has deeper, more understated value, too. It lends itself to understanding. To maintain a motorcycle, one must have some idea of how it works. To take an engine apart and put it back together, one must know what each piece does and how it connects. For Pirsig, this process becomes almost meditative, offering perspective and clarity. The same is true of code. Rushing to the quick fix, be it due to deadlines or lethargy, will, at best, lead to a shoddy result and, in all likelihood, make things worse. “Black boxes” are as much a choice not to learn as they are something innately mysterious or unknowable. One of the reasons the web feels so ominous at times is that we don’t know how it works. Why am I being recommended this? Why are ads about ivory backscratchers following me everywhere? The inner workings of web tracking or AI models may not always be available, but just about any concept can be understood in principle. So, in concrete terms: Read the documentation, for the love of god.Sometimes we don’t understand how things work because the manual’s bad; more often, it’s because we haven’t looked at it. Follow pipelines from their start to their finish.How does data get from point A to point Z? What functions does it pass through, and how do they work? Do health work.Changing the oil in a motorcycle and bumping project dependencies amount to the same thing: a caring and long-term outlook. Shiny new gizmos are cool, but old ones that still run like a dream are beautiful. Always be studying.We are all works in progress, and clinging on to the way things were won’t make the brave new world go away. Be open to things you don’t know, and try not to treat those areas with suspicion. Bound up with this is nurturing a love for what might easily be mischaracterized as the ‘boring’ bits. Motorcycles are for road trips, and code powers products and services, but understanding how they work and tending to their inner workings will bring greater benefits in the long run. Reframe The Questions Much of the time, our work is understandably organized in terms of goals. OKRs, metrics, milestones, and the like help keep things organized and stuff happening. We shouldn’t get too hung up on them, though. Looking at the things we do in terms of Quality helps us reframe the process. The highest Quality solution isn’t always the same as the solution that performed best in A/B tests. The Dark Side of the Moon doesn’t exist because of focus groups. The test screenings for Se7en were dreadful. Reducing any given task to a single metric — or even a handful of metrics — hamstrings the entire process. Rory Sutherland suggests much the same thing in Are We Too Impatient to Be Intelligent? when he talks about looking at things as open-ended questions rather than reducing them to binary metrics to be optimized. Instead of fixating on making trains faster, wouldn’t it be more useful to ask, How do we improve their Quality? Challenge metrics. Good ones — which is to say, Quality ones — can handle the scrutiny. The bad ones deserve to crumble. Either way, you’re doing the world a service. With any given action you take on a website — from button design to database choices — ask yourself, Does this improve the Quality of what I’m working on? Not the bottom line. Not the conversion rate. Not egos. The Quality. Quality pulls us away from dark patterns and towards the delightful. The will to Quality is itself a paradigm shift. Aspiring to Quality removes a lot of noise from what is often a deafening environment. It may make things that once seemed big appear small. Seek To Wed Art With ScienceNone of the above is to say that rules, best practices, conventions, and the like don’t have their place or are antithetical to Quality. They aren’t. To think otherwise is to slip into the kind of dualities Pirsig rails against in Zen. In a lot of ways, the main underlying theme in my What X Can Teach Us About Web Design pieces over the years has been how connected seemingly disparate worlds are. Yes, Vitruvius’s 1st-century tenets about architecture are useful to web design. Yes, newspapers can teach us much about grid systems and organising content. And yes, a piece of philosophical fiction from the 1970s holds many lessons about how to meet the challenges of artificial intelligence. Do not close your work off from atypical companions. Stuck on a highly technical problem? Perhaps a piece of children’s literature will help you to make the complicated simple. Designing a new homepage for your website? Look at some architecture. The best outcomes are harmonies of seemingly disparate worlds. Cling to nothing and throw nothing away. Make Time For Doing Nothing Here’s the rub. Just as Quality itself cannot be defined, the way to attain it is also not reducible to a neat bullet point list. Neither waterfall, agile or any other management framework holds the keys. If we are serious about putting Buddha in the machine, then we must allow ourselves time and space to not do things. Distancing ourselves from the myriad distractions of modern life puts us in states where the drift toward Quality is almost inevitable. In the absence of distracting forces, that’s where we head. Get away from the screen.We all have those moments where the solution to a problem appears as if out of nowhere. We may be on a walk or doing chores, then pop! Work on side projects.I’m not naive. I know some work environments are hostile to anything that doesn’t look like relentless delivery. Pet projects are ideal spaces for you to breathe. They’re yours, and you don’t have to justify them to anyone. As I go into more detail in “An Ode to Side Project Time,” there is immense good in non-doing, in letting the water clear. There is so much urgency, so much of the time. Stepping away from that is vital not just for well-being, but actually leads to better quality work too. From time to time, let go of your sense of urgency. Spirit Of Play Despite appearances, the web remains a deeply human experiment. The very best and very worst of our souls spill out into this place. It only makes sense, therefore, to think of the web — and how we shape it — in spiritual terms. We can’t leave those questions at the door. Zen and the Art of Motorcycle Maintenance has a lot to offer the modern web. It’s not a manifesto or a way of life, but it articulates an outlook on technology, art, and the self that many of us recognise on a deep, fundamental level. For anyone even vaguely intrigued by what’s been written here, I suggest reading the book. It’s much better than this article. Be inspired. So much of the web is beautiful. The highest-rated Awwwards profiles are just a fraction of the amazing things being made every day. Allow yourself to be delighted. Aspire to be delightful. Find things you care about and make them the highest form of themselves you can. And always do so in a spirit of play. We can carry those sentiments to the web. Do away with artificial divides between arts and science and bring out the best in both. Nurture a taste for Quality and let it guide the things you design and engineer. Allow yourself space for the water to clear in defiance of the myriad forces that would have you do otherwise. The Buddha, the Godhead, resides quite as comfortably in a social media feed or the inner machinations of cloud computing as at the top of a mountain or in the petals of a flower. To think otherwise is to demean the Buddha, which is to demean oneself. Other Resources Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig The Beauty of Everyday Things by Soetsu Yanagi Tao Te Ching “The Creative Act” by Rick Rubin “Robert Pirsig & His Metaphysics of Quality” by Anthony McWatt “Dark Patterns in UX: How to Identify and Avoid Unethical Design Practices” by Daria Zaytseva Further Reading on Smashing Magazine “Three Approaches To Amplify Your Design Projects,” Olivia De Alba “AI’s Transformative Impact On Web Design: Supercharging Productivity Across The Industry,” Paul Boag “How A Bottom-Up Design Approach Enhances Site Accessibility,” Eleanor Hecks “How Accessibility Standards Can Empower Better Chart Visual Design,” Kent Eisenhuth #what #zen #art #motorcycle #maintenance
    SMASHINGMAGAZINE.COM
    What Zen And The Art Of Motorcycle Maintenance Can Teach Us About Web Design
    I think we, as engineers and designers, have a lot to gain by stepping outside of our worlds. That’s why in previous pieces I’ve been drawn towards architecture, newspapers, and the occasional polymath. Today, we stumble blindly into the world of philosophy. Bear with me. I think there’s something to it. In 1974, the American philosopher Robert M. Pirsig published a book called Zen and the Art of Motorcycle Maintenance. A flowing blend of autobiography, road trip diary, and philosophical musings, the book’s ‘chautauqua’ is an interplay between art, science, and self. Its outlook on life has stuck with me since I read it. The book often feels prescient, at times surreal to read given it’s now 50 years old. Pirsig’s reflections on arts vs. sciences, subjective vs. objective, and systems vs. people translate seamlessly to the digital age. There are lessons there that I think are useful when trying to navigate — and build — the web. Those lessons are what this piece is about. I feel obliged at this point to echo Pirsig and say that what follows should in no way be associated with the great body of factual information about Zen Buddhist practice. It’s not very factual in terms of web development, either. Buddha In The Machine Zen is written in stages. It sets a scene before making its central case. That backdrop is important, so I will mirror it here. The book opens with the start of a motorcycle road trip undertaken by Pirsig and his son. It’s a winding journey that takes them most of the way across the United States. Despite the trip being in part characterized as a flight from the machine, from the industrial ‘death force’, Pirsig takes great pains to emphasize that technology is not inherently bad or destructive. Treating it as such actually prevents us from finding ways in which machinery and nature can be harmonious. Granted, at its worst, the technological world does feel like a death force. In the book’s 1970s backdrop, it manifests as things like efficiency, profit, optimization, automation, growth — the kinds of words that, when we read them listed together, a part of our soul wants to curl up in the fetal position. In modern tech, those same forces apply. We might add things like engagement and tracking to them. Taken to the extreme, these forces contribute to the web feeling like a deeply inhuman place. Something cold, calculating, and relentless, yet without a fire in its belly. Impersonal, mechanical, inhuman. Faced with these forces, the impulse is often to recoil. To shut our laptops and wander into the woods. However, there is a big difference between clearing one’s head and burying it in the sand. Pirsig argues that “Flight from and hatred of technology is self-defeating.” To throw our hands up and step away from tech is to concede to the power of its more sinister forces. “The Buddha, the Godhead, resides quite as comfortably in the circuits of a digital computer or the gears of a cycle transmission as he does at the top of a mountain or in the petals of a flower. To think otherwise is to demean the Buddha — which is to demean oneself.”— Robert M. Pirsig Before we can concern ourselves with questions about what we might do, we must try our best to marshal how we might be. We take our heads and hearts with us wherever we go. If we characterize ourselves as powerless pawns, then that is what we will be. Where design and development are concerned, that means residing in the technology without losing our sense of self — or power. Technology is only as good or evil, as useful or as futile, as the people shaping it. Be it the internet or artificial intelligence, to direct blame or ire at the technology itself is to absolve ourselves of the responsibility to use it better. It is better not to demean oneself, I think. So, with the Godhead in mind, to business. Classical And Romantic A core concern of Zen and the Art of Motorcycle Maintenance is the tension between the arts and sciences. The two worlds have a long, rich history of squabbling and dysfunction. There is often mutual distrust, suspicion, and even hostility. This, again, is self-defeating. Hatred of technology is a symptom of it. “A classical understanding sees the world primarily as the underlying form itself. A romantic understanding sees it primarily in terms of immediate appearance.”— Robert M. Pirsig If we were to characterize the two as bickering siblings, familiar adjectives might start to appear: Classical Romantic Dull Frivolous Awkward Irrational Ugly Erratic Mechanical Untrustworthy Cold Fleeting Anyone in the world of web design and development will have come up against these kinds of standoffs. Tensions arise between testing and intuition, best practices and innovation, structure and fluidity. Is design about following rules or breaking them? Treating such questions as binary is a fallacy. In doing so, we place ourselves in adversarial positions, whatever we consider ourselves to be. The best work comes from these worlds working together — from recognising they are bound. Steve Jobs was a famous advocate of this. “Technology alone is not enough — it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing.”— Steve Jobs Whatever you may feel about Jobs himself, I think this sentiment is watertight. No one field holds all the keys. Leonardo da Vinci was a shining example of doing away with this needless siloing of worlds. He was a student of light, anatomy, art, architecture, everything and anything that interested him. And they complemented each other. Excellence is a question of harmony. Is a motorcycle a romantic or classical artifact? Is it a machine or a symbol? A series of parts or a whole? It’s all these things and more. To say otherwise does a disservice to the motorcycle and deprives us of its full beauty. Just by reframing the relationship in this way, the kinds of adjectives that come to mind naturally shift toward more harmonious territory. Classical Romantic Organized Vibrant Scaleable Evocative Reliable Playful Efficient Fun Replicable Expressive And, of course, when we try thinking this way, the distinction itself starts feeling fuzzier. There is so much that they share. Pirsig posits that the division between the subjective and objective is one of the great missteps of the Greeks, one that has been embraced wholeheartedly by the West in the millennia since. That doesn’t have to be the lens, though. Perhaps monism, not dualism, is the way. In a sense, technology marks the ultimate interplay between the arts and the sciences, the classical and the romantic. It is the human condition brought to you with ones and zeros. To separate those parts of it is to tear apart the thing itself. The same is true of the web. Is it romantic or classical? Art or science? Structured or anarchic? It is all those things and more. Engineering at its best is where all these apparent contradictions meet and become one. What is this place? Well, that brings us to a core concept of Pirsig’s book: Quality. Quality The central concern of Zen and the Art of Motorcycle Maintenance is the ‘Metaphysics of Quality’. Pirsig argues that ‘Quality’ is where subjective and objective experience meet. Quality is at the knife edge of experience. “Quality is the continuing stimulus which our environment puts upon us to create the world in which we live. All of it. Every last bit of it.”— Robert M. Pirsig Pirsig's writings overlap a lot with Taoism and Eastern philosophy, to the extent that he likens Quality to the Tao. Quality is similarly undefinable, with Pirsig himself making a point of not defining it. Like the Tao, Plato’s Form of the Good, or the ‘good taste’ to which GitHub cofounder Scott Chacon recently attributed the platform’s success, it simply is. Despite its nebulous nature, Quality is something we recognise when we see it. Any given problem or question has an infinite number of potential solutions, but we are drawn to the best ones as water flows toward the sea. When in a hostile environment, we withdraw from it, responding to a lack of Quality around us. We are drawn to Quality, to the point at which subjective and objective, romantic and classical, meet. There is no map, there isn’t a bullet point list of instructions for finding it, but we know it when we’re there. A Quality Web So, what does all this look like in a web context? How can we recognize and pursue Quality for its own sake and resist the forces that pull us away from it? There are a lot of ways in which the web is not what we’d call a Quality environment. When we use social media sites with algorithms designed around provocation rather than communication, when we’re assailed with ads to such an extent that content feels (and often is) secondary, and when AI-generated slop replaces artisanal craft, something feels off. We feel the absence of Quality. Here are a few habits that I think work in the service of more Quality on the web. Seek To Understand How Things Work I’m more guilty than anyone of diving into projects without taking time to step back and assess what I’m actually dealing with. As you can probably guess from the title, a decent amount of time in Zen and the Art of Motorcycle Maintenance is spent with the author as he tinkers with his motorcycle. Keeping it tuned up and in good repair makes it work better, of course, but the practice has deeper, more understated value, too. It lends itself to understanding. To maintain a motorcycle, one must have some idea of how it works. To take an engine apart and put it back together, one must know what each piece does and how it connects. For Pirsig, this process becomes almost meditative, offering perspective and clarity. The same is true of code. Rushing to the quick fix, be it due to deadlines or lethargy, will, at best, lead to a shoddy result and, in all likelihood, make things worse. “Black boxes” are as much a choice not to learn as they are something innately mysterious or unknowable. One of the reasons the web feels so ominous at times is that we don’t know how it works. Why am I being recommended this? Why are ads about ivory backscratchers following me everywhere? The inner workings of web tracking or AI models may not always be available, but just about any concept can be understood in principle. So, in concrete terms: Read the documentation, for the love of god.Sometimes we don’t understand how things work because the manual’s bad; more often, it’s because we haven’t looked at it. Follow pipelines from their start to their finish.How does data get from point A to point Z? What functions does it pass through, and how do they work? Do health work.Changing the oil in a motorcycle and bumping project dependencies amount to the same thing: a caring and long-term outlook. Shiny new gizmos are cool, but old ones that still run like a dream are beautiful. Always be studying.We are all works in progress, and clinging on to the way things were won’t make the brave new world go away. Be open to things you don’t know, and try not to treat those areas with suspicion. Bound up with this is nurturing a love for what might easily be mischaracterized as the ‘boring’ bits. Motorcycles are for road trips, and code powers products and services, but understanding how they work and tending to their inner workings will bring greater benefits in the long run. Reframe The Questions Much of the time, our work is understandably organized in terms of goals. OKRs, metrics, milestones, and the like help keep things organized and stuff happening. We shouldn’t get too hung up on them, though. Looking at the things we do in terms of Quality helps us reframe the process. The highest Quality solution isn’t always the same as the solution that performed best in A/B tests. The Dark Side of the Moon doesn’t exist because of focus groups. The test screenings for Se7en were dreadful. Reducing any given task to a single metric — or even a handful of metrics — hamstrings the entire process. Rory Sutherland suggests much the same thing in Are We Too Impatient to Be Intelligent? when he talks about looking at things as open-ended questions rather than reducing them to binary metrics to be optimized. Instead of fixating on making trains faster, wouldn’t it be more useful to ask, How do we improve their Quality? Challenge metrics. Good ones — which is to say, Quality ones — can handle the scrutiny. The bad ones deserve to crumble. Either way, you’re doing the world a service. With any given action you take on a website — from button design to database choices — ask yourself, Does this improve the Quality of what I’m working on? Not the bottom line. Not the conversion rate. Not egos. The Quality. Quality pulls us away from dark patterns and towards the delightful. The will to Quality is itself a paradigm shift. Aspiring to Quality removes a lot of noise from what is often a deafening environment. It may make things that once seemed big appear small. Seek To Wed Art With Science (And Whatever Else Fits The Bill) None of the above is to say that rules, best practices, conventions, and the like don’t have their place or are antithetical to Quality. They aren’t. To think otherwise is to slip into the kind of dualities Pirsig rails against in Zen. In a lot of ways, the main underlying theme in my What X Can Teach Us About Web Design pieces over the years has been how connected seemingly disparate worlds are. Yes, Vitruvius’s 1st-century tenets about architecture are useful to web design. Yes, newspapers can teach us much about grid systems and organising content. And yes, a piece of philosophical fiction from the 1970s holds many lessons about how to meet the challenges of artificial intelligence. Do not close your work off from atypical companions. Stuck on a highly technical problem? Perhaps a piece of children’s literature will help you to make the complicated simple. Designing a new homepage for your website? Look at some architecture. The best outcomes are harmonies of seemingly disparate worlds. Cling to nothing and throw nothing away. Make Time For Doing Nothing Here’s the rub. Just as Quality itself cannot be defined, the way to attain it is also not reducible to a neat bullet point list. Neither waterfall, agile or any other management framework holds the keys. If we are serious about putting Buddha in the machine, then we must allow ourselves time and space to not do things. Distancing ourselves from the myriad distractions of modern life puts us in states where the drift toward Quality is almost inevitable. In the absence of distracting forces, that’s where we head. Get away from the screen.We all have those moments where the solution to a problem appears as if out of nowhere. We may be on a walk or doing chores, then pop! Work on side projects.I’m not naive. I know some work environments are hostile to anything that doesn’t look like relentless delivery. Pet projects are ideal spaces for you to breathe. They’re yours, and you don’t have to justify them to anyone. As I go into more detail in “An Ode to Side Project Time,” there is immense good in non-doing, in letting the water clear. There is so much urgency, so much of the time. Stepping away from that is vital not just for well-being, but actually leads to better quality work too. From time to time, let go of your sense of urgency. Spirit Of Play Despite appearances, the web remains a deeply human experiment. The very best and very worst of our souls spill out into this place. It only makes sense, therefore, to think of the web — and how we shape it — in spiritual terms. We can’t leave those questions at the door. Zen and the Art of Motorcycle Maintenance has a lot to offer the modern web. It’s not a manifesto or a way of life, but it articulates an outlook on technology, art, and the self that many of us recognise on a deep, fundamental level. For anyone even vaguely intrigued by what’s been written here, I suggest reading the book. It’s much better than this article. Be inspired. So much of the web is beautiful. The highest-rated Awwwards profiles are just a fraction of the amazing things being made every day. Allow yourself to be delighted. Aspire to be delightful. Find things you care about and make them the highest form of themselves you can. And always do so in a spirit of play. We can carry those sentiments to the web. Do away with artificial divides between arts and science and bring out the best in both. Nurture a taste for Quality and let it guide the things you design and engineer. Allow yourself space for the water to clear in defiance of the myriad forces that would have you do otherwise. The Buddha, the Godhead, resides quite as comfortably in a social media feed or the inner machinations of cloud computing as at the top of a mountain or in the petals of a flower. To think otherwise is to demean the Buddha, which is to demean oneself. Other Resources Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig The Beauty of Everyday Things by Soetsu Yanagi Tao Te Ching “The Creative Act” by Rick Rubin “Robert Pirsig & His Metaphysics of Quality” by Anthony McWatt “Dark Patterns in UX: How to Identify and Avoid Unethical Design Practices” by Daria Zaytseva Further Reading on Smashing Magazine “Three Approaches To Amplify Your Design Projects,” Olivia De Alba “AI’s Transformative Impact On Web Design: Supercharging Productivity Across The Industry,” Paul Boag “How A Bottom-Up Design Approach Enhances Site Accessibility,” Eleanor Hecks “How Accessibility Standards Can Empower Better Chart Visual Design,” Kent Eisenhuth
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  • Keke Palmer said she didn't feel adequately paid in Hollywood until Jordan Peele's 'Nope' — two decades into her career

    Keke Palmer is the latest Black Hollywood star to speak out about how race and gender can affect pay.

    Lionel Hahn/Getty Images

    2025-05-23T14:02:01Z

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    Keke Palmer has been acting since she was 10, but told BI she didn't feel adequately paid until 2022.
    She said that she doesn't compare herself to others in Hollywood because she feels she's not on an even playing field.
    Palmer said that's why she's diversified her income sources.

    Keke Palmer has worked in Hollywood since she was 10 — but when asked by Business Insider when she felt adequately paid, the 31-year-old said: "'Nope,' that was probably the first time."Palmer played Emerald Haywood in Jordan Peele's 2022 horror movie, in which she and Daniel Kaluuya play siblings who try to get a photo of a murderous UFO to sell the image for money.Before "Nope," Palmer led the Nickelodeon series "True Jackson, VP," which ran from 2008 until 2011, starred in the 2015 slasher comedy "Scream Queens" created by Ryan Murphy, and voiced the mammoth Peaches in multiple "Ice Age" movies. Palmer's first prominent movie role was at the age of 12 in 2006's "Akeelah and the Bee," in which she starred opposite Queen Latifah.Palmer, who is also a singer, TV host, author, and podcaster, said that gender and racial inequalities are very real in Hollywood, but she doesn't dwell on them."I don't compare — especially as a Black person, a Black woman — because it's not a fair thing to do to myself," Palmer continued. "I don't think that comparing oneself makes sense in any regard, because you're not at the same vantage point, beginning or otherwise, as someone else."She added that "if you are getting your needs met, that has to be at the forefront of your mind. That doesn't mean that everything is fair, but it's an important thing to think about and have a particular perspective about."

    Daniel Kaluuya and Keke Palmer at the UK premiere of "Nope" in July 2022.

    Dave J Hogan/Getty Images

    Palmer encourages other actors in Hollywood to diversy their income streamsPalmer said it's one of the reasons she's diversified her income streams, including owning multiple production companies, and has encouraged others to do the same.
    "It's essentially why I turned my brand into a holdings company with subsidiaries. You have to diversify," Palmer said.It's increasingly common for A-listers to launch multiple businesses to increase career longevity. Rihanna has Fenty Beauty and Savage X Fenty. Kim Kardashian launched Skims, and Reese Witherspoon's media company, Hello Sunshine, is among the most successful in Hollywood.In recent years, Black actors, including Octavia Spencer, Viola Davis, Mo'Nique, and Taraji P. Henson, have spoken out about not being paid fairly on account of their race and gender.In a 2023 SiriusXM interview, Henson confirmed rumors that she considered quitting Hollywood over pay inequality."I'm just tired of working so hard, being gracious at what I dogetting paid a fraction of the cost," she said tearfully. "I'm tired of hearing my sisters say the same thing over and over. You get tired. I hear people go, 'You work a lot.' Well, I have to."
    #keke #palmer #said #she #didn039t
    Keke Palmer said she didn't feel adequately paid in Hollywood until Jordan Peele's 'Nope' — two decades into her career
    Keke Palmer is the latest Black Hollywood star to speak out about how race and gender can affect pay. Lionel Hahn/Getty Images 2025-05-23T14:02:01Z d Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Keke Palmer has been acting since she was 10, but told BI she didn't feel adequately paid until 2022. She said that she doesn't compare herself to others in Hollywood because she feels she's not on an even playing field. Palmer said that's why she's diversified her income sources. Keke Palmer has worked in Hollywood since she was 10 — but when asked by Business Insider when she felt adequately paid, the 31-year-old said: "'Nope,' that was probably the first time."Palmer played Emerald Haywood in Jordan Peele's 2022 horror movie, in which she and Daniel Kaluuya play siblings who try to get a photo of a murderous UFO to sell the image for money.Before "Nope," Palmer led the Nickelodeon series "True Jackson, VP," which ran from 2008 until 2011, starred in the 2015 slasher comedy "Scream Queens" created by Ryan Murphy, and voiced the mammoth Peaches in multiple "Ice Age" movies. Palmer's first prominent movie role was at the age of 12 in 2006's "Akeelah and the Bee," in which she starred opposite Queen Latifah.Palmer, who is also a singer, TV host, author, and podcaster, said that gender and racial inequalities are very real in Hollywood, but she doesn't dwell on them."I don't compare — especially as a Black person, a Black woman — because it's not a fair thing to do to myself," Palmer continued. "I don't think that comparing oneself makes sense in any regard, because you're not at the same vantage point, beginning or otherwise, as someone else."She added that "if you are getting your needs met, that has to be at the forefront of your mind. That doesn't mean that everything is fair, but it's an important thing to think about and have a particular perspective about." Daniel Kaluuya and Keke Palmer at the UK premiere of "Nope" in July 2022. Dave J Hogan/Getty Images Palmer encourages other actors in Hollywood to diversy their income streamsPalmer said it's one of the reasons she's diversified her income streams, including owning multiple production companies, and has encouraged others to do the same. "It's essentially why I turned my brand into a holdings company with subsidiaries. You have to diversify," Palmer said.It's increasingly common for A-listers to launch multiple businesses to increase career longevity. Rihanna has Fenty Beauty and Savage X Fenty. Kim Kardashian launched Skims, and Reese Witherspoon's media company, Hello Sunshine, is among the most successful in Hollywood.In recent years, Black actors, including Octavia Spencer, Viola Davis, Mo'Nique, and Taraji P. Henson, have spoken out about not being paid fairly on account of their race and gender.In a 2023 SiriusXM interview, Henson confirmed rumors that she considered quitting Hollywood over pay inequality."I'm just tired of working so hard, being gracious at what I dogetting paid a fraction of the cost," she said tearfully. "I'm tired of hearing my sisters say the same thing over and over. You get tired. I hear people go, 'You work a lot.' Well, I have to." #keke #palmer #said #she #didn039t
    WWW.BUSINESSINSIDER.COM
    Keke Palmer said she didn't feel adequately paid in Hollywood until Jordan Peele's 'Nope' — two decades into her career
    Keke Palmer is the latest Black Hollywood star to speak out about how race and gender can affect pay. Lionel Hahn/Getty Images 2025-05-23T14:02:01Z Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Keke Palmer has been acting since she was 10, but told BI she didn't feel adequately paid until 2022. She said that she doesn't compare herself to others in Hollywood because she feels she's not on an even playing field. Palmer said that's why she's diversified her income sources. Keke Palmer has worked in Hollywood since she was 10 — but when asked by Business Insider when she felt adequately paid, the 31-year-old said: "'Nope,' that was probably the first time."Palmer played Emerald Haywood in Jordan Peele's 2022 horror movie, in which she and Daniel Kaluuya play siblings who try to get a photo of a murderous UFO to sell the image for money.Before "Nope," Palmer led the Nickelodeon series "True Jackson, VP," which ran from 2008 until 2011, starred in the 2015 slasher comedy "Scream Queens" created by Ryan Murphy, and voiced the mammoth Peaches in multiple "Ice Age" movies. Palmer's first prominent movie role was at the age of 12 in 2006's "Akeelah and the Bee," in which she starred opposite Queen Latifah.Palmer, who is also a singer, TV host, author, and podcaster, said that gender and racial inequalities are very real in Hollywood, but she doesn't dwell on them."I don't compare — especially as a Black person, a Black woman — because it's not a fair thing to do to myself," Palmer continued. "I don't think that comparing oneself makes sense in any regard, because you're not at the same vantage point, beginning or otherwise, as someone else."She added that "if you are getting your needs met, that has to be at the forefront of your mind. That doesn't mean that everything is fair, but it's an important thing to think about and have a particular perspective about." Daniel Kaluuya and Keke Palmer at the UK premiere of "Nope" in July 2022. Dave J Hogan/Getty Images Palmer encourages other actors in Hollywood to diversy their income streamsPalmer said it's one of the reasons she's diversified her income streams, including owning multiple production companies, and has encouraged others to do the same. "It's essentially why I turned my brand into a holdings company with subsidiaries. You have to diversify," Palmer said.It's increasingly common for A-listers to launch multiple businesses to increase career longevity. Rihanna has Fenty Beauty and Savage X Fenty. Kim Kardashian launched Skims, and Reese Witherspoon's media company, Hello Sunshine, is among the most successful in Hollywood.In recent years, Black actors, including Octavia Spencer, Viola Davis, Mo'Nique, and Taraji P. Henson, have spoken out about not being paid fairly on account of their race and gender.In a 2023 SiriusXM interview, Henson confirmed rumors that she considered quitting Hollywood over pay inequality."I'm just tired of working so hard, being gracious at what I do [and] getting paid a fraction of the cost," she said tearfully. "I'm tired of hearing my sisters say the same thing over and over. You get tired. I hear people go, 'You work a lot.' Well, I have to."
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