Il y a une nouvelle statue de Pikachu à taille réelle, mais bon, ça va coûter cher. On a déjà vu des peluches géantes de Pokémon, comme cet énorme Gardevoir et quelques Eeveelutions qui dépassent même la taille de votre chien. Mais pour les figurines, c'est généralement plus petit. Cette fois, Sideshow propose quelque chose de plus grand. Pas vraiment excitant, mais si vous êtes fan... enfin, vous savez. #Pikachu #Pokémon #Merchandise #Sideshow #Gardevoir

🌟✨ Hey everyone! Are you ready to dive into a world of creativity and fun? 🎨🍍 In the latest video, Ryan King takes us on an exciting journey as he breaks down the creation process of his adorable Cute Summer Pineapple artwork using Blender! 🌞💖 This charming piece not only showcases the beauty of summer but also inspires us to embrace our artistic sides. Let’s encourage each other to explore our creativity and make something beautiful! 🌈💪 Remember, every masterpiece starts with a single step. So grab your tools and let’s create magic together! 🎉 Check it out and let the creativity flow! 🚀 #ArtInspiration #BlenderArt #SummerVibes #CreativeJourney #Cute

Secretly working multiple full-time remote jobs may sound like a nightmare — but Americans looking to make their financial dreams come true willingly hustle for it.Over the past two years, Business Insider has interviewed more than two dozen "overemployed" workers, many of whom work in tech roles. They tend to work long hours but say the extra earnings are worth it to pay off student debt, save for an early retirement, and afford expensive vacations and weight-loss drugs. Many started working multiple jobs during the pandemic, when remote job openings soared.One example is Sarah, who's on track to earn about this year by secretly working two remote IT jobs. Over the last few years, Sarah said the extra income from job juggling has helped her save more than in her 401s, pay off in credit card debt, and furnish her home.Sarah, who's in her 50s and lives in the Southeast, said working 12-hour days is worth it for the job security. This security came in handy when she was laid off from one of her jobs last year. She's since found a new second gig."I want to ride this out until I retire," Sarah previously told BI. Business Insider verified her identity, but she asked to use a pseudonym, citing fears of professional repercussions. BI spoke to one boss who caught an employee secretly working another job and fired him. Job juggling could breach some employment contracts and be a fireable offense.Overemployed workers like Sarah told BI how they've landed extra roles, juggled the workload, and stayed under the radar. Some said they rely on tactics like blocking off calendars, using separate devices, minimizing meetings, and sticking to flexible roles with low oversight. While job juggling could have professional repercussions or lead to burnout, and some readers have questioned the ethics of this working arrangement, many workers have told BI they don't feel guilty about their job juggling — and that the financial benefits generally outweigh the downsides and risks. In recent years, some have struggled to land new remote gigs, due in part to hiring slowdowns and return-to-office mandates. Most said they plan to continue pursuing overemployment as long as they can.Read the stories ahead to learn how some Americans have managed the workload, risks, and stress of working multiple jobs — and transformed their finances. #burnout #income #retiring #early #lessons

India has been one of the top recipients of remittances in the world for more than a decade. Inward remittances jumped from billion in 2010-11 to billion in 2023-24, according to data from the country’s central bank. The bank projects that figure will reach billion in 2029. This means there is an increasing market for digitalized banking experiences for non-resident Indians, ranging from remittances to investing in different assets back home. Asporais trying to build a verticalized financial experience for the Indian diaspora by keeping convenience at the center. While a lot of financial products are in its future roadmap, the company currently focuses largely on remittances. “While multiple financial products for non-resident Indians exist, they don’t know about them because there is no digital journey for them. They possibly use the same banking app as residents, which makes it harder for them to discover products catered towards them,” Garg said. In the last year, the company has grown the volume of remittances by 6x — from million to billion in yearly volume processed. With this growth, the company has attracted a lot of investor interest. It raised million in Series A funding last December — which was previously unreported — led by Sequoia with participation from Greylock, Y Combinator, Hummingbird Ventures, and Global Founders Capital. The round pegged the company’s valuation at million. In the four months following, the company tripled its transaction volume, prompting investors to put in more money. The company announced today it has raised million in Series B funding, co-led by Sequoia and Greylock, with Hummingbird, Quantum Light Ventures, and Y Combinator also contributing to the round. The startup said this round values the company at million. The startup has raised over million in funding to date. Techcrunch event + on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. + on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Boston, MA | July 15 REGISTER NOW After pivoting from being Pipe.com for India, the company started by offering remittance for NRIs in the U.K. in 2023 and has expanded its presence in other markets, including Europe and the United Arab Emirates. It charges a flat fee for money transfer and offers a competitive rate. Now it also allows customers to invest in mutual funds in India. The startup markets its exchange rates as “Google rate” as customers often search for currency conversion rates, even though they may not reflect live rates. The startup is also set to launch in the U.S., one of the biggest remittance corridors to India, next month. Plus, it plans to open up shop in Canada, Singapore, and Australia by the fourth quarter of this year. Garg, who grew up in the UAE, said that remittances are just the start, and the company wants to build out more financial tools for NRIs. “We want to use remittances as a wedge and build all the financial solutions that the diaspora needs, including banking, investing, insurance, lending in the home country, and products that help them take care of their parents,” he told TechCrunch. He added that a large chunk of money that NRIs send home is for wealth creation rather than family sustenance. The startup said that 80% of its users are sending money to their own accounts back home. In the next few months, the company is launching a few products to offer more services. This month, it plans to launch a bill payment platform to let users pay for services like rent and utilities. Next month, it plans to launch fixed deposit accounts for non-resident Indians that allow them to park money in foreign currency. By the end of the year, it plans to launch a full-stack banking account for NRIs that typically takes days for users to open. While these accounts can help the diaspora maintain their tax status in India, a lot of people use a family member’s account because of the cumbersome process, and Aspora wants to simplify this. Apart from banking, the company also plans to launch a product that would help NRIs take care of their parents back home by offering regular medical checkups, emergency care coverage, and concierge services for other assistance. Besides global competitors like Remittly and Wise, the company also has India-based rivals like Abound, which was spun off from Times Internet. Sequoia’s Luciana Lixandru is confident that Aspora’s execution speed and verticalized solution will give it an edge. “Speed of execution, for me, is one of the main indicators in the early days of the future success of a company,” she told TechCrunch over a call. “Aspora moves fast, but it is also very deliberate in building corridor by corridor, which is very important in financial services.” #aspora #gets #50m #sequioa #build

All products featured on Architectural Digest are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.Featured in this articleBest Overall Sateen SheetsBoll & Branch Signature Hemmed Sheet SetFor a Romantic DrapeEttitude CleanBamboo Sheet Set The Affordable PickGood Sleep Bedding Egyptian Cotton Sateen SheetsShow more3 / 8A close cousin to percale and silk, the best sateen sheets offer a happy medium of refinement and softness, all in one durability, and an easy-to-clean fabric.Sateen is known for having a polished appearance because of its lustrous sheen and wrinkle-resistant material. This comes from a tight satin weave that leaves a shiny look without compromising a smooth hand feel. While you can find this bedding in elevated spaces like this vibrant West Village town house thanks to embroidered touches and traditional prints, they’re surprisingly versatile and come in many forms. Here, our editors dive into their favorites for their bedrooms. Since you can find many in higher thread counts though, these are durable enough for any room in the house—as seen in this family-friendly getaway.Inside this ArticleBest Overall Sateen Sheets1/8Boll & Branch Signature Hemmed Sheet SetBoll & Branch caught commerce director Rachel Fletcher’s attention when she was browsing for new sheets for a few reasons. One: The brand makes organic and fair trade sheets: Two: She loves a sateen weave, and the retailer mentioned that this set was their bestseller and she wanted to see what the hype was about. “Boll & Branch claims that these cotton sateen sheets are buttery soft, and I definitely agree,” Fletcher says. “That extra-soft feel paired with the lovely, cooling properties make them feel like the luxury sheets that they are.” Along with an earthy color paletteand thoughtful hem detailing, this set stood out to be our top pick. These do have a higher price point, but as some of the plushest sheets she’s slept on, Fletcher thinks they’re worth it.Specs:Material: 100% organic cottonThread count: N/ASizes: Twin, Twin XL, Full, Queen, King, King With Std. Cases, California King, Split KingColors: 18 colors; 8 printsUpsides & DownsidesUpsidesSustainable materialBreathableOrganic colorwaysDownsidesExpensiveFor a Romantic DrapePhoto: Yelena Moroz AlpertPhoto: Yelena Moroz Alpert2/8Ettitude CleanBamboo Sheet Set “These sheets are buttery—pun intended,” says senior commerce editor Nashia Baker, who has the set in the butter yellow hue and loves the fabric’s delicate yet durable feel. Contributor Yelena Moroz Alpert also has this set and says that the cooling lyocell fabric set takes the bamboo sheets category up a notch. “Somehow they feel substantial but incredibly light and smooth,” she says of this splurge-worthy set. “The site says that the silky-soft sateen weave is comparable to 1,000 thread count cotton—and I believe it. I’ve never touched a baby alpaca, but I imagine that it’s as soft as these sheets.”Specs:Material: 100% CleanBamboo lyocellThread count: 1,000 thread countSizes: Twin, Twin XL, Full, Queen, King, California KingColors: 8Upsides & DownsidesUpsidesPearly appearanceLightweightUltra softDownsidesPriceyThe Affordable Pick3/8Good Sleep Bedding Egyptian Cotton Sateen SheetsDon’t overlook the best Amazon sheets for high-end sateen bedding. Contributor Erika Owen says these are a great option: “After a single night, they became my favorite set, and a few more nights and a wash only locked in this opinion.” She says they’re sumptuous, cool, and durable—and their qualityhasn’t changed after many rounds through the washer and dryer. “I would buy these as a gift for my best friend, if that tells you anything about how much I recommend these,” says Owen. “There’s nothing better than feeling really good as you hit the hay—who doesn’t want a luxury bed situation—and I felt that way every time I dug into these silky sheets. Let it also be known that I’m no stranger to night sweats and these kept me cool every single night.” The finishing touches are the deep pockets and sturdy elastic on the fitted sheet to fit a grand mattress.Specs:Material: 100% Egyptian cottonThread count: 1,000 thread countSizes: Twin, Twin XL, Full, Queen, King, California King, Split KingColors: 13Upsides & DownsidesUpsidesHigher thread countCoolingSturdy after several washesDownsidesSome shoppers found the fabric weightyA Vibrant Print4/8Rifle Paper Co. Peacock Sateen Bed Sheet SetThese are some of the softest bed sheets out there, just take it from Alpert. Not only are they comfortable to sink into night after night thanks to the plush 300 thread count, but they also veer away from traditional patterns and solid colorways. “I was originally drawn to the peacock print because it is just so whimsical and livens up my guest bedroom,” Alpert says. “But these are also buttery soft. Maybe too soft—my guests never want to leave.” If it wasn’t for the true-to-Rifle print, she would mistake these for hotel sheets because of their supple feel.Specs:Material: 100% combed cotton sateenThread count: 300 thread countSizes: Twin, Full, Queen, KingColors: 3Upsides & DownsidesUpsidesUnique patternsSuppleAiry materialDownsidesNot as ideal for minimalistsClassic Core Set5/8Brooklinen Luxe Sateen Core Sheet SetIf you want sheets with unparalleled quality, durability, and softness that gets better with every wash, multiple AD staff members say you can’t go wrong with these Brooklinen sheets. Fletcher shares that this sateen set is “super classic, smooth, and has a crisp feel.” Sleepers with sensitive skin will also be happy to know that they’re “not at all scratchy or harsh on my skin, like some of the less expensive options I’ve tried in the past,” Fletcher adds.Specs:Material: 100% long-staple cottonThread count: 480 thread countSizes: Twin, Twin XL, Full, Queen, King, California KingColors: 22Upsides & DownsidesUpsidesStructured fabric like a press shirtWrinkle-free designAffordableDownsidesLimited-edition colors sell out fastMore AD-Approved Sateen Sheets6/8Hill House Home Fitted Sheet“For a top sheet and fitted sheet, I truly didn’t know what to expect from a brand as new to the decor game as Hill House Home, but was delightfully surprised at the quality and attention to detail that was put into making these products,” contributor Katarina Kovac says of these Hill House Home sheets.“I wanted something that was crisp yet elevated, and the colored trim in the Savile Sheets was my answer.” Since she’s had her fair share of sheets that have a sandpaper-like texture, she paid close attention to how well these felt after the first wash. To her delight, these “felt soft, velvety, and breathable against my skin, leaving me truly struggling to get out of bed in the morning.”Specs:Material: 100% brushed cotton sateenThread count: N/ASizes: Twin, Full, Queen, King, California KingColors: 6Upsides & DownsidesUpsidesTraditional printsLushSmooth feelThoughtful trimDownsidesFlat sheet, fitted sheet, and pillowcases are sold separately7/8Homebird Sateen Fitted SheetsFletcher loves an ethically made, slippery sateen weave, and it took just one night of sleep to be sold on this Homebird set. “They’re very high quality and everything you want in a sateen sheet: incredibly soft to the touch and slightly silky, with a sturdiness to them that you can tell is the result of a high thread count,” she says. “They fit my bed perfectly and also have the most useful feature that, in my opinion, every set of sheets ever made should have: a long-side and short-side label.”Specs:Material: 100% GOTS-certified, long-staple organic cottonThread count: 300 thread countSizes: Full, Queen, KingColors: 7Upsides & DownsidesUpsidesSilky smoothHelpful labels to make the bedDeep pocketsDownsidesOnly available in muted tones #best #sateen #sheets #polished #bedscape

Michael Davies is head of Stix Design, the graphic design and branding arm of architecture firm Sheppard Robson. He’s worked on BBC Cardiff, UCL Marshgate and Freshfields law firm’s London HQ. Design What would your monograph be called? No, I don’t shop at High and Mighty. I am the first-born son of West African parents, and growing up, I stood out because I was very tall – I’m now 6’ 7” – and also one of the only black kids at school. This led to a strong desire to fit in. Maybe this has made me always feel really comfortable as part of the team, working shoulder-to-shoulder to create work that stands out. But, of course, this instinct to collaborate is balanced with my idiosyncrasies and expressing my own perspectives on work and life. And yes, I shop at the same places as everyone else. What recent design work made you a bit jealous? I really like the wayfinding scheme at Borough Yards by f.r.a. When I first went there, the designs really spoke to me as a body of work. The work hit every button – intuition, intrigue, interaction, story-telling. The lot. It’s how I would love to have answered the brief. f.r.a.’s wayfinding work at Borough Yards What’s an unusual place you get inspiration from? I have a few. Salts Mill at Saltaire – a former mill housing art galleries, shops, and cafe and diner – and The Pheasantry Cafe at Bushy Park, but my current favourite has to be the ground floor cafe at the V&A. The sheer scale of its beauty and ambience is always surprising. They’ll throw in a quartet every now and then, in case you might think it isn’t atmospheric enough. It’s great for people-watching, too – I bet it’s a good spot for writers. Name something that is brilliantly designed, but overlooked. It has to be a brand new pencil. The very sight of one conjures up so much potential before you’ve even made a mark. What object in your studio best sums up your taste? Perhaps not strictly an object, but I Iove the cupboard-sized meeting room in the far corner of the second floor of our Camden office. It has a huge, cantilevered window that looks out onto our green roof. In the summer it turns into a full-on meadow. It’s a great place to feel the breeze, feel connected to nature and think. The view from the second floor meeting room Leadership What feedback felt brutal at the time, but turned out to be useful? Earlier in my senior career I worked for someone who’d employed a number of us from a previous agency. The familiarity was a key factor in why I took the position. A good friend and design director there advised me to step up and assume full responsibility for all aspects of the projects I worked on – “Don’t wait for instruction from your design leader, try to come forward with solutions rather than asking what should you do.” His implication was, “Don’t be too comfortable” and try not to lean into my design leader too often. Be more proactive. This proved to be a difficult period of transition for me at the time, with lots of sleepless nights questioning my every decision. Eventually, I learned there’s a value to making mistakes as it afforded me the opportunity to grow. That outcome was career-changing. What’s an underappreciated skill that design leaders need? Make the process as enjoyable as you can. A little self-deprecation and good humour goes a long way. Don’t take yourself too seriously, and be honest with praise – say when something goes well or looks great, just as you would when it doesn’t. What keeps you up at night? I work with a smallish team in a large organisation, so occasionally, several jobs might come in from different directions, all at the same time. That can be quite stressful. There’s always that one job that’s taking too long to land, you take on others to fill the gap and then it suddenly drops – arrrgh! What trait is non-negotiable in new hires? Working alongside so many different skill-sets here at Sheppard Robson affords us the luxury of attacking problems from all sides. The key to doing this successfully is through open lines of communication. I need good communicators and great listeners. Their work will always speak for itself, but those two traits make all the difference. Complete this sentence, “I wish more clients…” …would allow us to just lead the way. I know this isn’t always easy for clients, seeing as creativity is a totally different language/science to some. However, there’s no need to fight the process. Take your time selecting the right agency, then trust us, and enjoy the journey. #designleader #sheppard #robsons #michael #davies

Coolers News Scythe Solvency Update, "Scycopter" Liquid Cooler, New Air CoolersJune 10, 2025Last Updated: 2025-06-10We looked at Scythe’s Scycopter liquid cooler, Magoroku air cooler, Big Shuriken 4, and moreThe HighlightsScythe showed off its liquid cooler, which is currently going by the working name “Scycopter”The Magoruku is a CPU cooler that’s supposed to be relatively high performing with 6x6mm heat pipes coupled with a nickel-plated copper cold plateWe talked to Scythe about the news of its European branch closing downTable of ContentsAutoTOC Grab a GN Tear-Down Toolkit to support our AD-FREE reviews and IN-DEPTH testing while also getting a high-quality, highly portable 10-piece toolkit that was custom designed for use with video cards for repasting and water block installation. Includes a portable roll bag, hook hangers for pegboards, a storage compartment, and instructional GPU disassembly cards.IntroWe visited Scythe’s booth at Computex 2025 and the company showed off several new coolers, including a mockup of a liquid cooler. Our visit comes off the heels of the news that Scythe will be closing its European branch, which we discussed with the company.Editor's note: This was originally published on May 22, 2025 as a video. This content has been adapted to written format for this article and is unchanged from the original publication.CreditsHostSteve BurkeCamera, Video EditingMike GaglioneVitalii MakhnovetsWriting, Web EditingJimmy ThangScythe Liquid CoolerTo our knowledge, we saw Scythe’s first liquid cooler at the show. We spoke with Kitagawa-san, lead designer at Scythe, who told us that he spent about the last year studying liquid coolers. The company also showed us a 3D-printed prototype peg with a piece of tape underneath it, which allows you to essentially stick it to any fan you want. A fan can then socket on top of the cooler and be angled to shoot air down toward the VRM or RAM, etc. The working name of the liquid cooler is the “Scycopter,” which is really cool and is a combination of Scythe and helicopter. Currently, the radiator thickness is pretty standard at 27mm, but that might change. The standard pump block will have an option that will allow you to install a fan on top of it. For the fins, the pitch is .1mm. That makes them pretty close together. Scythe also tells us that the total height of the copper coldplate is 1.6mm. Magoruku Grab a GN15 Large Anti-Static Modmat to celebrate our 15th Anniversary and for a high-quality PC building work surface. The Modmat features useful PC building diagrams and is anti-static conductive. Purchases directly fund our work!We showed Scythe’s Magoruku CPU cooler at last year’s Computex, but it’s coming out now. It’s supposed to be but the company tells us that it might be able to bring it down to in the US depending on market conditions. The Magoruku is supposed to be a relatively high-performing, mid-range/budget cooler. Scythe is going with a flat nickel-plated copper for its cold plate coupled with 6x6mm heat pipes. The company is using 2x120mm “Wonder Tornado” fans as Scythe calls them. They are 25mm-thick fans and use metal brackets to adjust the fan height. Mugen 6 TUFThe Mugen 6 TUF is an ASUS-themed version of the CPU cooler. Big Shuriken 4Scythe also showed off its Big Shuriken 4 CPU cooler, which the company also showed last year, but is now about final. It has cut-outs on the side of the fan, which Scythe says helps with performance as it allows air to escape from the sides. One of the things that Scythe is trying to figure out with the Big Shuriken 4 is whether to make it all black or ARGB. Scythe Closing Its European Branch Visit our Patreon page to contribute a few dollars toward this website's operationAdditionally, when you purchase through links to retailers on our site, we may earn a small affiliate commission.In regards to Scythe’s closed European branch, it sounds like the company is restructuring and moving operations to Taiwan. Scythe tells us it will still ship and sell to European customers. #scythe #solvency #update #quotscycopterquot #liquid

Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage. #mirela #cialai #qampampa #customer #engagement

Gardenful / TAOASave this picture!© Tao LeiLandscape Architecture•Beijing, China Architects: TAOA Area Area of this architecture project Area:  227 m² Year Completion year of this architecture project Year:  2024 Photographs Photographs:Tao LeiMore SpecsLess Specs this picture! Text description provided by the architects. This is an urban garden built for private use. As a corner of the city, I hope to fill the whole garden with abundant nature in this small space. The site is an open space in a villa compound, surrounded by a cluster of European-style single-family villas typical of Chinese real estate. Modern buildings greatly meet the requirements of indoor temperature and humidity comfort because of their complete facilities, but the building also has a clear climate boundary, cutting off the connection between indoor and outdoor, but also cut off the continuity of nature and life.this picture!this picture!There is no simple definition of the project as a garden or a building, too simple definition will only fall into the narrow imagination, the purpose is only to establish a place that can accommodate a piece of real nature, can give people shelter, can also walk in it. It is the original intention of this design to build a quiet place where you can be alone, a semi-indoor and semi-outdoor space, and re-lead the enclosed life to the outdoors and into the nature.this picture!this picture!The square site in the middle of the garden, which is a relatively independent space, the top shelter provides a comfortable life and cozy, the middle of the garden exposed a sky, sunshine and rain and snow will be staged here. With the corresponding land below, the trees and vegetation of the mountains are introduced into it, maintaining the most primitive wildness. To remain wild in this exquisite urban space, in this abstract geometric order, will naturally get rid of the wild gas of the original nature. A spatial transformation is made on both sides to the north, through the stairway and the upward pull of the roof space, extending the narrow auxiliary garden, which has no roof and is therefore bright, maintaining a different light and shade relationship from the central garden, which is filled with rocks and plants transplanted from the mountains.this picture!this picture!this picture!The structure of the garden is thin and dense synthetic bamboo, and the cross combination of dense structures forms a partition of the space, like a bamboo fence, forming a soft boundary. The interior of the space is lined with wooden panels, and the exterior is covered with thin and crisp aluminum panels. The "bridge" made of stone panels passes through different Spaces, sometimes standing between the bamboo structures, sometimes crossing the rocks, walking between them. Moving between order and wildness.this picture!Nature is difficult to measure, and because of its rich and ever-changing qualities, nature provides richness to Spaces. This is from the mountains to large trees, rocks, small flowers and plants, as far as possible to avoid artificial nursery plants. The structure of the garden will geometrically order the nature, eliminating the wild sense of nature. The details of nature can be discovered, and the life force released can be unconsciously perceived. The nature of fragments is real, is wild, and does not want to lose vitality and richness because of artificial transplantation. The superposition of wild abundance and modern geometric space makes it alive with elegance and decency.this picture!this picture!The nature is independent of the high-density urban space, becoming an independent world, shielding the noise of the city. These are integrated into a continuous and integral "pavilion" and "corridor" constitute the carrier of outdoor life of the family, while sheltering from the wind and rain, under the four eaves also create the relationship between light and dark space, the middle highlights the nature, especially bright, and becomes the center of life. From any Angle one can see a picture of hierarchy and order, a real fragment of nature, built into a new context by geometric order. The richness of nature is therefore more easily perceived, and the changes of nature are constantly played out in daily life and can be seen throughout the year.this picture! Project gallerySee allShow less Project locationAddress:Beijing, ChinaLocation to be used only as a reference. It could indicate city/country but not exact address.About this officeTAOAOffice••• Published on June 15, 2025Cite: "Gardenful / TAOA" 15 Jun 2025. ArchDaily. Accessed . < ISSN 0719-8884Save想阅读文章的中文版本吗?满园 / TAOA 陶磊建筑是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream #gardenful #taoa