Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.

Verso is more than just a Devil May Cry stand-in. In Clair Obscur: Expedition 33, Verso’s combat playstyle evokes this feeling of style, but style doesn’t have to stop at combat. With the right fit, you can defeat the paintress in style. Verso’s outfits unlock many combinations of expression. As you play Clair Obscur: Expedition 33, you’ll find both outfits and hairstyles to experiment with. Many of them will be directly in your path, but many of them are missable — hidden behind Mimes, side quests, or complex challenges. In this Clair Obscur: Expedition 33 guide, we offer a list of all Verso outfits and hairstyles and how to unlock them. All Verso outfits in Clair Obscur: Expedition 33 There are 12 outfits you can unlock for Verso. We’ve only unlocked eight so far, though, we can confirm through community sources how to unlock the other four. Included above are screenshots of the Verso outfits we’ve unlocked to date, with an asterisk (*) below to indicate those we’ve yet to unlock. Here’s how you unlock the following Verso outfits in Clair Obscur: Expedition 33: Verso — Available from the beginning of the game. Baguette — Defeat the Mime in the Joy sub-section of Visages. Expedition — Unlocks automatically once you reach Act 2. Civilian* — Found in the Manor. Access the Manor through the continent north of Lost Woods once you unlock swimming with Esquie, and it’s behind a secret door you find after checking the upstairs bookcase. Clair* — Complete Stage 11, Trial 3 in Endless Tower. Pelerin* — Purchase from Verogo the Merchant in Frozen Hearts. Pure — Purchase from Granasori the Merchant on the island next to the Monolith. Renoir’s Suit — Defeat Renoir in the Monolith. Sakapatate — Purchase from Delsitra the Merchant in Gestral Village. Simple — Purchase from Rubiju the Merchant on the island next to the Visages on the World Map. Swimsuit I — Reach relationship level 6 with Sciel. Swimsuit II* — Achieve the Gold Medal in the Time Trial at Gestral Beach. All Verso hairstyles in Clair Obscur: Expedition 33 There are 10 hairstyles you can unlock for Verso. Similar to his outfits, we’ve only unlocked five, but through the community, we have confirmed how to unlock the other six. We’ve included screenshots of the Verso hairstyles we’ve unlocked so far, and have added an asterisk (*) below to indicate those we’ve yet to unlock. Here’s how you unlock the following Verso hairstyles in Clair Obscur: Expedition 33: Verso — Available from the beginning of the game. Bald* — Defeat the Mime in Sunless Cliffs with Verso. Curly* — Purchase from Sodasso the Merchant, northwest of Visages. Gustave’s Haircut — Purchase from Papasso the Merchant on the beach next to Monoco’s Station. Baguette — Defeat the Mime in the Joy section of Visages. Bun — Purchase from Blackora the Merchant next to Monoco’s Station. Expedition White* — Complete Stage 9, Trial 3 of Endless Tower. Gestral* — Received from Sastro once you find 5 Lost Gestrals. Samurai — Reach relationship level 3 with Monoco and select “Fine” when you’re able during the dialogue. Renoir Haircut* — Get the Verso ending at the end of the game. You must choose “Fight as Verso” in the final battle. For more Clair Obscur: Expedition 33 guides, here’s our recommendation for how to get all endings.

This article contains full spoilers for every Final Destination movie, INCLUDING Bloodlines. For more than a decade, we thought we’d finally made it. It’s been 14 years since the last Final Destination film, the last time Death started killing off those who escaped its plan in exceedingly gruesome fashion. We thought we were free to go to theaters in safety once more. But as the mortician William Bludworth, played by the late great Tony Todd, has taught us, there’s no escaping Death. The franchise is back with one of its best entries: Final Destination Bloodlines, written and directed by newcomers to the franchise Zach Lipovsky and Adam Stein. Bloodlines has a shinier look and a different approach, focusing on a family instead a group of random teens. But it follows the well-established principles of a Final Destination movie, especially in its incredible kills. In celebration of Bloodlines bringing Final Destination back to screens, we’re ranking all of Death’s achievements across the franchise. Because Final Destination movies are ultimately about good, gory fun, we’re ranking them from the most boring to the most enjoyably incredible. Like Death itself, we do have a few rules here. We aren’t counting any deaths in the premonitions that open each movie, nor the mass casualties that occur in the actual events, which means that you won’t see the infamous pile-up from Final Destination 2 or the incredible tower sequence that opens Bloodlines. Also we’re focusing on Death’s kills, so kills done by human beings don’t count. Even with those restrictions, Final Destination gives us plenty of memorable kills, as Death always makes a show of getting even. 40. Alex Browning’s Off-Screen Demise (Final Destination 2) Is it a mark of respect that the first movie’s protagonist Alex Browning (Devon Sawa) doesn’t die on screen? Or is it the ultimate insult that we learn via newspaper clipping in Final Destination 2 that he was knocked in the head with a brick? Interpretations may vary, but no one can disagree that Alex’s death deserves the bottom spot. Played by comedy great David Koechner, paper plant boss Dennis Lapman of Final Destination 5 has one of the gnarliest premonition deaths. Dangling off a collapsing bridge, Dennis almost pulls himself back up when he’s doused with hot tar, burning alive as he lets go and drops to the water. That incredible end makes his actual expiration all the worse, as he goes out when a loose wrench on a shop floor gets hurled into his head, no real setup involved. 38. Wendy Cristensen, Julie Cristensen, and Kevin Fischer Crash Off-Screen (Final Destination 3) With the exception of the original Final Destination, the protagonists end their films thinking they’ve beaten Death only to realize that the Grim Reaper has one more trick up his sleeve, and the movies end with shocking cuts. The worst of them comes in Final Destination 3, one of the weaker entries overall, in which Wendy Cristensen (Mary Elizabeth Winstead), her sister Julie (Amanda Crew), and pal Kevin Fischer (Ryan Merriman) all perish in a train crash. Technically we see them meet their end in impressive carnage, but that all happens in a premonition, which this list rules out. So we have to go with the death that happens onscreen—well, on soundtrack, as the movie cuts to black with the sound of the crash. 37. Janet Cunningham, Lori Milligan, Nick O’Bannon Death By X-Ray Truck (The Final Destination) Easily the worst of the series, the fourth entry The Final Destination also ends with a sudden attack on the protagonists. In this case, Nick O’Bannon (Bobby Campo), his love interest Lori Milligan (Shantel VanSanten), and her friend Janet Cunningham (Haley Webb) meet in a coffee shop to celebrate life, only for a truck to crash into the building. It’s a lot like the third movie’s ending, but at least this movie gives us neat x-rays to look at and imagine what horrible things happened to our heroes. 36. George Lanter and the Very Quiet Ambulance (The Final Destination) Played by the great Mykelti Williamson, George Lantner is the only character who acts like a human being in The Final Destination. So it’s a bit lame that the movie kills him off with a gag when he steps onto the road and gets flattened by an oncoming ambulance. He mentions “deja vu” right before it happens because his end is a callback to a similar one from the first film, which will be talked about shortly. It’s an unimaginative death and a mean joke at the expense of a likable character, which lands it toward the bottom of the list. Join our mailing list Get the best of Den of Geek delivered right to your inbox! 35. Nadia Monroy Makes Nick’s Dream a Reality (The Final Destination) For the most part, this list is ignoring both the premonitions and the mass casualties that occur after a premonition. The one exception comes with Nadia Monroy (Stephanie Honoré) of The Final Destination, who dies in the immediate aftermath of a premonition. After Nick has a vision of a massive Nascar wreck, he panics, which gets a group of people kicked out of the race just as the accident begins. As the survivors try to make sense of what happened, a tire flies out of the stadium and through Nadia’s head, replicating her death from the vision. 34. Perry Malinowski Salutes the Flag (Final Destination 3) Final Destination loves its out-of-nowhere surprise kills. A character thinks they’re safe, they make some ironic statement and, bam, they’re immediately dead. Usually, these kills aren’t nearly as funny or clever as the movies think they are, especially compared to the elaborate sequences that have become the franchise’s calling card. One of the worst comes when Perry Malinowski (Maggie Ma) gets unceremoniously offed when a loose horse breaks of a flagpole that goes through her chest, a forgettable death for a forgettable character. Horse looks cool though. 33. Darlene Campbell Stays at the Cabin (Final Destination Bloodlines) Although not as meta as, say, a Scream movie, the characters in Final Destination: Bloodlines know how Final Destination movies work. To the filmamkers’ credit, the knowledge adds tension to the movie, underscoring how knowledge doesn’t give them power to evade Death. Nowhere is that more clear than at the climax of Bloodlines when Darlene Campbell (Rya Kihlstedt)—a mother who has estranged herself from her children—decides to hide in her own mother’s bunker, thereby stalling Death’s hit list and saving her children. Noble though the sentiment may be, Darlene’s proclamation of love for her children distracts her, and she gets smashed by a falling pole, rendering her heroism moot. 32. Carter Horton Finally Sees the Sign (Final Destination) Played by Kerr Smith, Carter Horton is the onscreen antagonist of the first film, an annoying preppie who bullies Alex and the others and somehow gets to survive. So while we don’t actually see Carter get killed before the screen cuts to closing credits, his demise does rank above those from the third and fourth movies just because we wanted to see this guy get it for so long. 31. Samantha Lane Has Her Eye on a Stone (The Final Destination) The overwhelming majority of Final Destination victims are obnoxious, good-looking teens who mostly deserve to die. Wife and mother Samantha Lane (Krista Lane) certainly isn’t a saint but she doesn’t irritate us like every other jerk in The Final Destination. So we’re a bit annoyed that she gets such a cruel death when a lawn mower kicks up a rock that flies through her eyes while her young kids watch in horror. The kill does get a few extra points, however, for all of the playfulness before it actually happens, as Death sets up a few options to off Sarah before finally picking the rock. 30. Ian McKinley Splits the Fair (Final Destination 3) The franchise has never done great with its human antagonists, the regular guys who get tired of all the dying and take things into their own hands by killing the other characters. Ian McKinley (Kris Lemche) stands out a little bit more than the others. Instead of showing all the things that could off him, the camera simply follows Ian through a crowd while he rants about his immortality. That’s a bit dull, but it pays off when a firework shoots by him, apparently sparing him, only for the explosion to knock over a cherry picker that splits him in half. That extra beat is enough to make his sudden surprise kill a bit more satisfying. 29. Stefani and Charlie Reyes in a Logjam (Final Destination Bloodlines) Although a bit glossier and a bit kinder with its characters, Final Destination Bloodlines follows the beats of most entries in the franchise. In fact, its final moment, in which protagonists Stefani (Kaitlyn Santa Juana) and Charlie Reyes (Teo Briones) realize that they did not, in fact, stop Death and are about to die, feels like a callback to the infamous log premonition in Final Destination 2. However, Bloodlines ups the stakes with a lucky penny leading to a train derailment. The amazing shot of Stefani and Charlie goes bigger than any of the other movies’ shock ending, undone some by the cheap effects when two logs from the train car come loose and flatten our heroes. 28. Sam Lawton and Emma Bell Die in a Callback (Final Destination 5) Final Destination 5 has the best ending of the series, in which protagonists Sam Lawton (Nicholas D’Agosto) and Emma Bell (Molly Harper) survive the ordeal and board a plane to celebrate. It’s only then that we realize that the movie has taken place in 2000 and that they’re boarding Flight 180, the one that explodes at the start of the first movie. Thus we have to watch as the characters who have gone through so much die, but we also get to see the original disaster that started it all. Emily splatters when she gets sucked out of the plane and sliced by the wing, but Sam’s death isn’t that spectacular outside of the fact that he burns up in the same manner as Alex did in his vision. 27. Tod Waggner Hung Out to Dry (Final Destination) The first “real” death of the series, Tod Waggner’s (Chad E. Donella) end feels like a first draft to the spectacular kills to come. When water leaks from a toilet, Todd slips into the tub and gets a laundry cord wrapped around his neck. Todd’s desperate attempts to stand up and save himself, frustrated by the slick tub floor, give the death a level of pathos rarely seen in the series, but outside of that, it’s a fairly rote kill for the overall franchise. 26. Iris Campbell Gets to the Point (Final Destination Bloodlines) Bloodlines gives Tony Todd a glorious final scene as Bloodworth, but it’s the elderly Iris Campbell (Gabrielle Rose) who tells her granddaughter Stefani the rules of Death’s design. Throughout the exposition dump, the camera points to various classic setups, but Iris catches them all. So when Death does finally take her, using a flying fire extinguisher to send a weathervane point through her face, it’s because Iris wants to show Stefani how Death operates. That intentionality makes Iris’ end stand out, even if it isn’t the most elaborate on this list. 25. Rory Peters Goes Fencing (Final Destination 2) Final Destination 2 has the best premonition in the series, an incredible accident and pile-up filled with ghastly incidents. Toward the climax of the movie, that road destruction gets sort of recreated when a series of events launched by a car crash suddenly kill off other characters. It’s mostly fun, and wide shots let us see Death’s composition, but it’s hard to get too excited when stoner Rory Peters (Jonathan Cherry) gets split into thirds by flying fencing. 24. Clear Rivers and Eugene Dix Go Up in Flames (Final Destination 2) It was a nice reveal to show Clear Rivers (Ali Larter) had survived even the post-credit carnage of the first Final Destination to provide information to the victims of the second film. But that surprise was completely undercut by the film then killing Clear in a sudden hospital explosion, taking teacher Eugene (T.C. Carson), one of the more compelling characters in the movie, out along with her. Multi-victim kills always feel like a bit of a cheat, but at least this one had a nice build-up. 23. Carter Daniels’ Hate Crime Backfires (The Final Destination) The Final Destination‘s unlikable cast goes to the extreme when white supremacist Carter (Justin Welborn) singles out George Latner as the cause of his wife’s demise. So it’s especially satisfying when Carter, in the midst of burning a cross on George’s lawn, gets dragged behind his truck and burned alive. Carter may not get the most creative of kills, but rarely do we see such an awful person get their full and just reward like that. 22. Isaac Palmer Meets the Buddha (Final Destination 5) Unlike most entries, Final Destination 5 limited its nastiness to one character, and even then, actor P. J. Byrne knows how to find light notes in his depiction of smarmy exec Isaac Palmer. Byrne sleezes it up as Isaac steals a spa coupon from recently-deceased co-worker, leers at spa workers, and then condescend to the worker who performs upon him. From then on, it’s a classic Final Destination sequence, as a fallen candle ignites spilled oil to send Isaac pin-first onto the ground, crawling away until he inadvertently pulls a Buddha statue on his head, his karma fully earned. 21. Kat Jennings and the Jaws of Death (Final Destination 2) Nervous wreck Kat Jennings (Keegan Connor Tracy) gets one of the better sudden deaths in the series, largely because Death puts all the pieces in place for a symphony of chaos and then sets it off suddenly. Kat initially survives the car crash, avoiding the pointy pipe that ran through her back window and continues to stick out behind her head. When firefighters use the jaws of life to pry open her car door, however, the impact is enough to set off the airbags, slamming Kat’s head into the spike and setting off more carnage. 20. Lewis Romero Loses Weight in the Gym (Final Destination 3) A lot of the kills on this list are preceded by a character declaring their immortality, but few do it with as much apblomb as Final Destination 3‘s aggro jock Lewis Romero (Texas Battle). Like many Lewis responds to Death’s machinations by asserting his own free will… loudly. At the end, he does it while pumping iron in the gym, and his protestations shake the walls, knocking free swords used as part of his team’s decor. The swords cut the bands of his machine as they fall, freeing the weights to smash his head. Given that it was his actions that made the swords drop, Lewis did kind of control his own fate. 19. Nora Carpenter and the Creepy Hook Hand (Final Destination 2) Of all the kills on this list, the death of nervous mom Nora Carpenter (Lynda Boyd) seems the easiest to avoid. Well, at first anyway, when she rushes into an elevator and gets her hair caught on a hook, part of the prosthetic limbs that a creepy guy holds in a box. If Nora just settled down for a moment, or if the creepy guy would put as much effort into untangling her as he does smelling her hair, then she probably could have wrestled free before the elevator decapitated her. All that aside, it’s a pretty amazing and gory kill, one that has enough shock value to overcome any logistical leaps. The Final Destination movies are big on dying, but not so big on suffering, which is a good thing. We don’t want to think of these people as human beings, because that would ruin the fun of watching them go out. Erin Ulmer’s (Alexz Johnson) end in Final Destination 3 veers a bit too much toward suffering, as the camera holds on her as she moans in her last moments. Up until that point, though, the scene has fun with misdirection, making us think that we’re about to see Ian McKinley get crushed by boards until Erin gets knocked into a nail gun, which perforates the back of her head. 17. Jonathan Groves Takes a Bath (The Final Destination) On one hand, Jonathan Groves (Jackson Walker) feels like he was added to The Final Destination late in production because the producers found out the movie’s running a bit too short. Groves does show up in the opening crash scene, but we lose track of him and assume he’s dead until Nick sees him on the news. But we can forgive the shoehorning for the purely absurd way that Groves goes out, with an overfilled bathtub from the hospital floor above crashing down onto his bed. 16. Nathan Sears and Flight 180’s Landing (Final Destination 5) In addition to its fantastic kills Final Destination 5 also has the most well-rounded characters in the series, characters like junior executive Nathan Sears (Arlen Escarpeta). Nathan is fundamentally a nice guy but he gets caught up in a dispute with an older union leader, a dispute that ends when the leader accidentally dies during a fight. Thinking that was Death coming for him, Nathan comes to the leader’s wake to pay respects, secure in the belief that Death has skipped him. That assumption adds some pathos to the moment with gear from Flight 180 falls from the sky and crushes him, taking both good people and bad people. 15. Frankie Cheeks Trapped in the Drive Thru (Final Destination 3) Frankie Cheeks (Sam Easton) is one of the most unlikable characters in the franchise (which is saying something) and we don’t even know that he’s dead until after it happens. So why does it rank relatively high on this list? Because of the way it’s set up, looking very much like protagonists Wendy and Kevin are going to get killed in an unbelievable but well-orchestrated drive-through accident. While our heroes escape in time, a collision still occurs, sending a huge engine fan into the back of Frankie’s head. At first it seems like the duo passed their death onto an innocent bystander until we see a bloody necklace in the shape of a naked lady, and we all breathe a sigh of relief that Frankie Cheeks walks the Earth no more. 14. Tim Carpenter Gets Squished By Glass (Final Destination 2) Tim Carpenter may be the weirdest character in the entire series. The script says he’s 15, and actor James Kirk sometimes plays him as a teen and sometimes as an eight-year-old, which ends up feeling like he’s the MadTV character Stuart. That childlike nature leads to Tim’s end when, like a dumb kid, he just decides to chase after some pigeons because… they were there? The pigeons take flight, knocking a giant pane of glass off of a crane and sending the glass on top of Tim, smooshing the little weirdo. 13. Andy Kewzer Goes Through a Chain Link Fence… in Tiny Pieces (The Final Destination) The biggest problem with The Final Destination is its reliance on CG blood, a scourge of 2000s horror. Still, sometimes the kills are so outrageous that we can forgive the poor effects. Such is the case when mechanic Andy Kewzer (Andrew Fiscella) gets blown into a chain link fence. It looks silly when his body collapses into goopy chunks, but the setup is satisfying, as is the sight of him getting blasted out of his garage into the instrument of his doom. 12. Terry Chaney Hit By a Silent Bus (Final Destination) For the first viewers of Final Destination, Terry Chaney (Amanda Detmer) had the standout death. Freaked out by Alex’s talk of Death coming for them all, Terry tells her friends to drop dead, steps into the street and gets splattered by a bus. It’s a funny moment, as long as you don’t think about it for a second (none of her friends have peripheral vision? The bus driver doesn’t see the gesticulating lady backing into the street?), and it got cheers in the theater. Over time, however, the sudden shock death has become a series trope, dulling the impact (pun intended) of Terry’s end. 11. Howard Campbell Gets a Trim (Final Destination Bloodlines) Patriarch Howard Campbell (Alex Zahara) gets the first classic-style death in Bloodlines, and what a glorious one it is. Occurring after the film has clearly laid out Death’s rules and process, the filmmakers luxuriate in the setup, taking time to highlight all of the things that could kill someone in Campbell’s well-appointed suburban backyard: a rake under a ripping trampoline, a shard of glass in an iced drink, a hose about to explode. After several minutes of anticipation, all of those things come together to set-off something we never saw coming, an electric self-propelled lawnmower, which runs over the face of the prone Howard. Iconic as it may be, Terry’s isn’t the best sudden shock death in the first Final Destination movie. That honor belongs to New York Rangers superfan Billy Hitchcock (Seann William Scott), who also dies without much obvious setup from Death. Billy goes after he and Alex confront the ever-jerky Carter, who decides to defy Death by parking on train tracks. Carter survives, but Billy can’t take it and starts having an angry meltdown, a meltdown cut short when the train kicks up a piece of shrapnel and sends it flying through Billy’s neck. Tod may be the first death in the Final Destination series, but Valerie Lewton (Kristen Cloke) gets the first great death of the franchise. Still shaken up over the explosion of Flight 180, teacher Mrs. Lewton spills some alcohol on the ground while making dinner. When her cooking goes awry, the alcohol ignites, setting her house ablaze. But it’s not the fire that kills her. Rather she dies when she accidentally pulls a knife down from the counter, which embeds itself in her chest. 8. Evan Lewis Slips on Spaghetti (Final Destination 2) Sometimes Death orchestrates events in such an improbable manner that we can almost see a physical hand onscreen, manipulating events. Sometimes dumb people do dumb things and pay for it. It’s the latter event that brings down lottery-winning bro Evan Lewis (David Paetkau) in Final Destination 2, who just tosses a pot of spaghetti out the window. That decision proves disastrous when Death’s meddling leads to a fire in Evan’s apartment. Evan climbs out to make an escape, but he slips on his own spaghetti, which leaves him vulnerable to the falling ladder that pierces his eye. 7. Brian Gibbons BBQ Bomb (Final Destination 2) Although it’s a sudden kill with little setup, the death of Brian Gibbons (Noel Fisher) ranks so high because of how funny it is. At the end of the movie, survivors Kimberly Corman (A.J. Cook) and Thomas Burke (Michael Landes) join the Gibbons family at a BBQ where they all let off a bit of steam. No sooner does Brian joke about his and his father’s near-death experience than the grill he’s using explodes, sending his severed arm flying through the air. The arm lands on his mother’s plate, a darkly funny beat that makes it one step better than the average out-of-nowhere kills in the series. 6. Erik and Bobby Campbell Bond in the Hospital (Final Destination Bloodlines) Erik Campbell (Richard Harmon) is truly a unique character in the Final Destination franchise. First of all, he seems to survive his own elaborate death, a hilarious incident in a tattoo parlor (featured heavily in teasers). Secondly he and his brother Bobby (Owen Patrick Joyner) actually like each other, which makes their end so poignant. Off of Bludworth’s information, Erik decides to send the highly allergic Bobby into anaphylaxis so he can revive him, thus satisfying Death. But Erik gets too cute with his plan, and his action accidentally turns on and revs up an MRI machine in the room where the brothers are working. The intensified magnification first pulls in and crushes Erik, with his piercings in front and a wheelchair in back, and then snags a coil from a vending machine, sending it through Bobby’s head. 5. Olivia Castle’s Laser-Guided Fall (Final Destination 5) Okay, technically Olivia Castle (Jacqueline MacInnes Wood) dies when she falls out of a window. But that’s not the part that sticks out in our mind. Instead we remember everything before that moment when Olivia gets laser eye surgery. As if torn from the worst thoughts of anyone about to get the surgery, we watch as Death shorts out the laser while the tech is out of the room and starts burning out Kimberly’s eye. No sooner does she escape than she slips on her beloved teddy bear and falls through the window, a somehow merciful end to the suffering. 3. Ashley Freund & Ashlyn Halperin’s Tanning Session Gone Wrong (Final Destination 3) As this list shows, great Final Destination deaths fall into one of three categories: memorably mean, patently absurd, or impeccably designed. Ashley Fruend (Chelan Simmons) and Ashlyn Halperin (Crystal Lowe) are the prime examples of the first category. A pair of stock mean mall girls, Ashley and Ashlyn go to their favorite tanning spa, giant-size sodas in hand. Death ups the condensation on the drinks, which creates enough water to short out the beds, which turns up the heat, while a fallen shelf keeps them trapped inside. The sight of them burning alive is nasty enough, but the real kicker is the match cut at the end, which replaces two tanning beds with two coffins. 3. Julia Campbell Takes Out the Trash (Final Destination Bloodlines) Final Destination movies love a good fake-out and Bloodlines has the best one yet. Armed with knowledge from Iris, Stefani walks down a suburban street with a skeptical Erik, Death’s next probable victim. As the two walk, Stefani points out all of the things that could kill him: leaves from a blower, a soccer ball kicked by kids, a trash compactor. But to Erik’s mocking glee, nothing happens. Nothing, that is, until Erik’s sister Julia (Anna Lore) goes for a run. In the background. And out of focus, all of those things come together to knock Julia into a roadside dumpster, which is then emptied into the garbage truck where Julia is compacted while Stefani watches. 2. Hunt Wynorski’s Guts in a Pool Pump (The Final Destination) The best patently absurd kill in the entire franchise occurs to obnoxious bro Hunt Wynorski (Nick Zano). After getting into an altercation with a little kid at a public pool, Hunt sits down to catch some rays when he hears his lucky coin fall into the water. Hunt dives in after it, just as Death starts messing with the equipment, causing the pump to malfunction and raise the pressure. The pump traps Hunt at the bottom and he gestures wildly for help, but no one sees him. Instead of drowning, Hunt gets his guts sucked out through his butt, a kill so wonderful that we don’t even care about the CGI viscera that caps off the scene. 1. Candace Hooper Doesn’t Stick the Landing (Final Destination 5) Easily the most glorious and well-composed kill of the entire franchise occurs early in Final Destination 5, when a standard routine for gymnast Candice Hooper (Ellen Wroe) goes horribly wrong. Director Steven Quale takes the time to show viewers the tools and space in which Death works, highlighting dripping water, a shaking girder, spilled dust, and other elements, before bringing them together as Candice goes through her flips. As a result, we understand every step in the system of catastrophes that leads to a ghastly end, with Candice’s crumpled body shuttering on the gym floor.

Summer 2025 is all about making the most of your time outdoors—whether you’re entertaining friends, relaxing by the pool, or simply seeking comfort during the hottest days. Innovative products are transforming the way we enjoy our patios, backyards, and parks, blending clever design with convenience and fun. We have curated a collection of the ten must-have products that will elevate your outdoor living experience this summer. Outdoor living is evolving, and the right products can transform your summer experience. From eco-friendly cooling and portable lighting to all-in-one tools, innovative grills, and whimsical pool floats, these ten products make it easier than ever to enjoy life outdoors in comfort and style. Upgrade your outdoor living in 2025 with these innovative essentials—and make this summer your best yet. 1. KYL When summer temperatures soar, staying cool outdoors can be a challenge, and running an air conditioner all day isn’t always ideal for the planet. The KYL Fan Attachment is a smart solution that gives your standard floor fan a new, energy-efficient life. By attaching directly to your fan, KYL funnels airflow more effectively and uses a replaceable silica gel filter to absorb excess moisture from the air. The result? A cooler, drier breeze that’s perfect for patios, screened porches, or sun-drenched living spaces. Designed with clean, modern lines, KYL is as attractive as it is functional. It improves airflow by leveraging Bernoulli’s principle and drops the surrounding temperature by up to 1.5°C, making those muggy summer evenings more enjoyable without increasing your energy bill. The filter is easy to refresh: just rinse and air-dry it, keeping your cooling system both low-cost and sustainable. What we like Lowers temperature and humidity without extra electricity use. Eco-friendly and easy to maintain, minimizing waste. What we dislike Only works with existing fans, not as a standalone device. Not as powerful as an air conditioner for extreme heat. 2. DraftPro Top Can Opener There’s nothing like cracking open a cold beverage during the summer, but the standard can limits the aroma and flavor of what’s inside. The DraftPro Top Can Opener changes the game by removing the entire lid of your drink, transforming any can into a wide-mouthed vessel that enhances taste and makes adding ice or garnishes easy. It’s perfect for outdoor parties, picnics, and backyard barbecues. This tool works with a range of canned drinks, from craft beers to sodas, letting you fully enjoy the aroma and complexity of your favorite beverages. The smooth, clean cut means you can even use the empty cans for creative upcycling projects—like turning them into planters or lanterns. With its ergonomic design and premium materials, DraftPro isn’t just functional; it’s a conversation starter for any gathering. Click Here to Buy Now: $59.00 What we like Wide opening lets you experience the full aroma and taste of your drink. Facilitates ice addition or mixing cocktails directly in the can. What we dislike Requires a bit of effort and care to use safely. Some specialty cans may not fit perfectly. 3. CraftMaster EDC Utility Knife Warm-weather adventures often call for tools that are both functional and easy to carry. The Craftmaster EDC Utility Knife is a sleek, minimalist companion ready for any task—whether you’re tackling a backyard project, opening packages, or prepping camping gear. Its solid metal body feels substantial in the hand, and the OLFA blade deploys smoothly with a satisfying twist of the knob. What sets this utility knife apart is its attention to detail. The magnetic back docks neatly onto metal surfaces, so you’ll never misplace it during outdoor work. It also comes with a matching metal scale, complete with metric and imperial measurements and a raised edge for safe handling. The blade is easy to replace, and the built-in blade-breaker means you’re never stuck with a dull edge. For anyone who values craftsmanship and utility, the Craftmaster EDC Utility Knife is a must-have for summer projects. Click Here to Buy Now: $79.00 What we like Handles a wide range of outdoor tasks with ease. Easy to store and access, even in busy spaces. What we dislike Requires some care and attention when handling sharp blades. It should be kept dry to prevent rust or damage over time. 4. Anywhere-Use Lamp Summer evenings often stretch late into the night, and the right lighting can turn any outdoor area into a cozy retreat. The Anywhere Use Lamp is a true all-rounder, offering soft, warm illumination wherever you need it—whether you’re picnicking in the park, relaxing in a hammock, or hosting an alfresco dinner. Its minimalist design is easy to blend with any outdoor style, and it’s lightweight enough to carry in a bag. The lamp is powered by AA batteries, making it both eco-friendly and convenient. With four levels of brightness, you can set the perfect mood, while the haptic feedback from the switch adds a tactile pleasure to every adjustment. The Industrial Edition even features a raw metal base, giving your outdoor space a touch of urban chic. Wherever your summer takes you, this lamp ensures you’re never left in the dark. Click Here to Buy Now: $149.00 What we like Compact size and battery operation make it ideal for outdoor use. Four levels allow you to tailor the light to your needs. What we dislike Needs regular replacement or recharge, which may not suit everyone. Should be protected from rain or heavy moisture. 5. Side A Cassette Speaker Music is a must for any outdoor gathering, and the Side A Cassette Speaker brings nostalgic style with modern convenience. Shaped like a classic mixtape, this compact Bluetooth speaker is perfect for pool parties, picnics, or just relaxing outside. It offers surprisingly rich sound for its size and supports microSD playback for those who want to go offline. The clear case doubles as a stand, keeping the speaker upright on any surface. With up to six hours of playback, you can keep the good vibes going all afternoon. It’s light enough to throw in your bag and quirky enough to spark conversation wherever you go. Recharging is fast and easy with the included USB-C cable. Click Here to Buy Now: $45.00 What we like Perfect for taking music anywhere outdoors. Unique look adds personality to your gatherings. What we dislike Best suited for small groups or personal use. It may not satisfy those wanting deep, powerful audio. 6. Yuuye Portable Air Conditioner Heatwaves don’t have to put a damper on your outdoor plans. The Yuuye Portable Air Conditioner offers a groundbreaking way to stay cool wherever you go. Its modular design combines a refrigeration unit and exhaust, efficiently drawing in heat and blowing out cool, refreshing air—perfect for patios, tents, or outdoor workspaces. The unit is easy to carry and features a large air outlet for even distribution. With an LCD screen for easy control and a detachable build for quick scene changes, it’s the ultimate portable solution for beating the heat. Whether you’re hosting a garden party or taking a break from yard work, the Yuuye AC keeps your outdoor space comfortable and inviting. What we like Compact, lightweight, and easy to move between locations. Delivers consistent, refreshing airflow even in high heat. What we dislike Best suited for small to medium spaces rather than large gatherings. Requires charging or plugging in for extended use. 7. Compact Modular Grill Plate Summer is grilling season, and the Compact Modular Grill Plate makes outdoor cooking easier and more enjoyable than ever. This innovative grill plate is designed for versatility—it works on open flames, gas burners, or even induction stoves, making it perfect for camping, backyard cookouts, or beach picnics. The grill’s three-layer steel construction ensures even heat distribution, so your food always cooks perfectly. The detachable handles and easy-to-clean surface make it a breeze to use and pack away. Whether you’re searing steaks, grilling veggies, or just enjoying a casual burger night, this tool adds a touch of chef-level expertise to every meal. Click Here to Buy Now: $89.00 What we like Triple-layer design means no more hot spots or burnt edges. Detachable handles and compact form make it highly portable. What we dislike Steel surface may need extra attention to avoid buildup. Always use caution when moving it off the heat. 8. 8-in-1 EDC Scissors If you’re camping, gardening, or just tackling odd jobs outdoors during summertime, then having the right tool on hand can save the day. The 8-in-1 EDC Scissors pack a surprising amount of functionality into a palm-sized design, combining scissors, knife, can and bottle openers, shell splitter, degasser, and more. With a tough, rust-resistant build, they’re ready for any summer adventure. The compact form means they slip easily into your pocket, tackle box, or picnic basket. The black oxide finish not only looks sleek but also prevents corrosion, so you can rely on these scissors season after season. It’s the ultimate utility tool for anyone who values preparedness, whether you’re opening snacks, prepping food, or dealing with unexpected fixes. Click Here to Buy Now: $59.00 What we like Eight handy tools in one compact item. Rust-resistant and built to last in outdoor conditions. What we dislike May not replace full-sized tools for heavy-duty tasks. Needs careful handling, especially around children. 9. Pool Pasta Floats No summer is complete without some poolside fun, and Pool Pasta Floats bring a playful twist to classic inflatables. Shaped like oversized macaroni, farfalle, rigatoni, and more, these floats are sure to be the highlight of any pool gathering. Their bright, emoji-inspired designs add personality and charm, making every swim feel like a celebration. Made from durable materials, these floats are built to last throughout the season. Whether you’re lounging in the sun, playing games, or snapping photos for social media, Pool Pasta Floats make every moment more memorable. They work for all ages and add a dash of humor to your summer adventures. What we like Unique pasta shapes stand out and add fun to any pool. Made to handle endless splashing and lounging. What we dislike Larger floats require room when deflated. More color variety would offer even greater customization. 10. AirFlow 8-Panel Fire Pit You need a crackling fire to cook up something at your summer barbecues, but smoke and messy cleanup can ruin the mood. The Airflow 8-Panel Fire Pit solves both problems with its ingenious removable panel system. By optimizing airflow and enabling secondary combustion, it burns wood more completely, producing less smoke and more warmth. The modular design lets you control the intensity of the fire—add panels for a hotter, contained blaze or remove them for a more open feel. The clever airflow ensures consistent burning, making it easier to maintain your fire and enjoy a clean, smoke-free atmosphere. It’s perfect for family gatherings, roasting marshmallows, or just relaxing under the stars. Click Here to Buy Now: $325.00 What we like Secondary combustion minimizes smoke for a more pleasant experience. Removable panels let you control the fire’s heat and look. What we dislike Requires setup before each use, which may take a few extra minutes. Metal construction adds some weight for portability. The post 10 Best Innovative Products To Enhance Outdoor Living In Summer 2025 first appeared on Yanko Design.

If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer. In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe. MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency. The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short. I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint. Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed. But the FTC has spent the past three weeks laying out its logic. Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market. The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family. While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market. If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe. Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests. Users can look up and find people they know in real life. And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service. It used Instagram chief Adam Mosseri’s testimony to most clearly make this point. In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends. The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram. While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there. And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it. Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point. Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated. The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche. In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic. In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online. To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users. Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller. “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said. “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms. Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other. But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there. The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified. And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities. When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing. But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms. Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing. It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations. It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level. That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes. They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way. Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform. Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said. “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said. Companies can “sometimes make mistakes. They misjudge who their users are.”There are real ramifications for internet users here. Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead. But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist. The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic. ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says. “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder. In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention. But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space. In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment. And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok. But the FTC says it’s still significant enough to monopolize. It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v. Microsoft. In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law. “You can have a process of change that ultimately renders the market segment unimportant,” he says. “And the hard task of analysis for the judge is to say, has it already happened?”See More: