Best Email Analytics Tools for Setting Up Campaign Reporting
Reading Time: 12 minutes
Effective marketing begins with reliable information about your customers and your campaigns. That’s where email analytics tools come in. They help you analyze customer engagement, optimize email performance, and drive meaningful growth.
But in a sea of tools that promise ‘insight,’ it’s hard to know where to start.
Whether you are a solo marketer or part of a larger team, finding email analytics software that aligns with your goals can make all the difference between guesswork and identifying your growth funnel.
This blog post reviews some of the best email marketing analytics tools to set up reliable, actionable campaign reporting.
What is an Email Analytics Tool?
An email analytics tool is software that tracks, measures, and reports key email marketing performance metrics of your campaign, such as open rates, click-through rates, and conversions. This enables marketers to develop informed, data-driven strategies that boost ROI and help in personalizing campaigns.
The data shared by the tool depends on how advanced it is. It further taps into the behavioral side of your customer, such as customer journeys.
5 Benefits of Using Email Marketing Analytics Tools
For lack of better words, intuition is good in marketing, but data is better. With email marketing analytics software, you can know your customers like the back of your hand, deliver hyper-targeted and behavior-triggered marketing campaigns, and always be sure of your actions.
Put simply, email analytics tools turn raw data into actionable insights, and here’s how you can level up your game using them:
Improve Campaign Performance: Analytics tools provide data on what’s workingby focusing on key conversion metrics and customer behavior. This helps you make data-backed tweaks to email content, subject lines, delivery times, offers, and more, leading to better email engagement and results.
Understand Your Audience Better: Your email analytics software will reveal insights into your audience’s behavior, preferences, and habits with just a few clicks. It’s crucial to know when your readers open and engage with emails, which CTA they interact with the most, and what offers they’re likely to click on. This is because it empowers you with incredibly valuable insights to create personalized and relevant messaging.
Improved Targeting and Personalization: 78% of marketers agree to rely heavily on personalization for their email marketing campaigns. Analyzing data on customers’ behavior and preferences helps you understand your audience better and tailor campaigns to their specific interests and needs. This can lead to higher engagement and better response rates.
Optimize Send Times and Frequency: Since 61% of customers prefer receiving promotional emails weekly, your tool could be used to customize and create emails specifically for your audience. As a result, instead of relying on guesswork about when to send, you can determine the optimal time and cadence based on real customer behavior. This reduces unsubscribe rates and makes your emails more likely to be read.
Identify and Segment High-Value Leads: The most significant benefit of using email marketing analytics software is knowing your core audience versus those who will never take action, saving you thousands of marketing dollars.
These tools are designed to identify which customers are most engaged, enabling you to build targeted segments for follow-up campaigns.
Understanding the value of what an email analytics tool can do for you is the first step, but picking the right tool is where the magic begins. Let’s break down the key factors to assess.
How to Choose the Right Email Marketing Analytics Software
Picking the right tool can be overwhelming when you have so many options. But the best tool is the one that’s right for your business goals, team, and depth of insights needed.
So, before you make the plunge, here are the key factors to consider.
Let’s go over them in detail.
Metrics and Reporting Abilities: Your email analytics software should identify top-performing audience segments, highlight geographical and device trends, and uncover content preferences across subject lines, visuals, and text. Most importantly, it should track conversions and attribute revenue, helping you connect every campaign to real business impact.
Integration with Your Tech Stack: Today’s email marketing analytics tools must be self-sufficient and smoothly integrate with your tech and marketing ecosystem, such as your CRM, CDP, Ecommerce, or internal marketing automation software. The more your platform works smoothly with your entire tech stack, the swifter its implementation and usage. Integrated systems reduce manual jobs, eliminate silos and empower your teams to collaborate and work smarter.
Real-Time Analytics: Real-time analytics allows you to monitor and optimize performance on the go and serve your customers with the best possible experience. It lets the marketing team respond to customers’ needs instantly, adjust campaigns in real time, and improve campaign ROI.
Ease of Use: When picking a tool, always check for intuitive navigation, visual reporting, customizable dashboards, and precise documentation. A user-friendly tool will speed up execution, reduce ‘handover’ time, and allow your team to move quickly from insight to action.
Scalability: The final question that remains, is the platform scalable? Does it have enough capabilities to grow with your business, audience, and campaign scale? Choosing a scalable platform protects you from future roadblocks, avoids costly migrations, and ensures your investment continues to deliver long-term.
Once you have narrowed down your choices based on your overall goal, the next step is to analyze the tool based on its offers and your needs. Not all email analytics tools are created equal, and understanding which capabilities are essential to you can save money, time, and frustration.
5 Key Features to Look for in an Email Analytics Software
While the basic features remain the same, all email analytics tools will have a hero feature that shines, one that will let you experiment with content formats and style. Meanwhile, another will have the most gorgeous data visualization of your campaign reports you have ever seen.
Your job is to pick what works best for you.
Let’s examine a list of features that go beyond basic metrics and improve customer engagement.
1. Detailed Campaign Insights
Your email analytics tool should help you turn data into insight, and insight into action. This means the tool must provide real-time insights on campaign performance, including detailed metrics like email open rates or click-through rates.
Marketers can use this feature to monitor live campaigns and quickly identify customer trends or issues that need immediate action.
Here’s what a tool’s dashboard on campaign performance looks like, once the email has been sent.
Why this is a key criterion: Having real-time visibility on data that helps you make better decisions for your customers beats any other feature by miles. It’s a marketer’s opportunity to pivot, optimize, engage, or build on campaigns.
2. Custom Dashboards
Custom dashboards show you charts and tables to digest customer data swiftly and clearly. They allow you to build tailored views of your core metrics, pulling in data points that matter most to your unique goals.
Whether it is campaign performance, audience segmentation, or simply the result of an A/B test experience, these dashboards provide a sharp glance at once to maximize ROI.
Your tool’s custom dashboard should allow multiple reports to be created for a desired destination. These reports should have different granularities, such as time ranges, chart types, or tables, just like the one below.
Why this is a key criterion: Custom dashboards cut through the noise by allowing you to focus on metrics that matter, eventually boosting efficiency and the ability to make strategic decisions fast.
3. Automated A/B Testing
Automated A/B testing can help marketing teams save time, effort, and resources, especially when dealing with hundreds of emails at once. This feature automates the A/B test of your email campaigns, enabling you to test different content, time, frequency, offers, and content blocks, automatically selecting the winning variant.
Why this is a key criterion: Marketers rely on it to continuously improve performance, remove guesswork, and bring out the best of their campaigns, not assumptions.
4. Campaign Error Breakdown
The campaign error breakdown, a little-talked-about feature of the email marketing world, tells marketers why their campaigns fail. Was it due to an invalid address, poor optimization, spam complaints, or a technical error?
This granular reporting can save teams thousands of dollars in marketing money by simply diagnosing the issue and refining their lists and templates for better delivery.
Why this is a key criterion: Understanding why your brand emails are not hitting the right inbox is crucial for healthy email list management and ensuring your messages reach the inbox, not the spam folder.
5. Link Click Tracking through Click Maps
This feature can be rather beautiful. Its ability to use hot and cold colors and tell marketers exactly where their customers are clicking—a simple breakdown highlighting the hotspots of engagement—makes it attractive.
It’s an intuitive feature that helps marketers quickly identify which links, buttons, and content or images in the email have drawn the maximum attention from customers.
Why this is a key criterion: With these insights, teams can build on their content, refine email layouts, and place the messaging where it draws maximum attention to boost conversion. Heatmaps turn raw click data into digestible insight.
How to Integrate Email Marketing Analytics Tools Into Your Martech Stack
Pro tip: Invite not just your growth team, but also your product, engineering, and data teams before you begin any migration-related task. This is also when your team should export all relevant events, metric nomenclature, and other platform-specific jobs to ensure the migration doesn’t fail.
Now, as you begin the mammoth task of integrating email marketing analytics into your Martech, know that it’s not just a technical step, but a strategic one.
When done right, it provides a single source of truth for customer insights and allows you to create consistent, data-driven experiences across every touchpoint.
1. Auditing Your Current Martech Stack
A Martech stack audit before you begin will tell you everything you need to move forward. Where is the data flowing from? Which source reports on customer activity? Are there any duplications in metrics? Does the data in your CRM tool align with the data in your email tool? Is your campaign data properly flowing into your analytics platforms for reporting?
A thorough audit will reveal all of this and more, which should be documented for all relevant teams to sign off on and learn from. Defining what gets shared ensures every tool gets the data it needs, eliminates blind spots, and creates a unified view of your customers.
2. Defining Key Metrics and Integration Goals
Before you unplug your current system, you need to know exactly which key fits into which lock. Were you tracking and digging deeper into behavioral trends to measure campaign ROI, or were your campaigns defined at a surface level?
Outlining what success looks like for your email analytics tool at the start opens up avenues for exact paths to follow, processes to set, and establishes clear guidelines. This can be done once your integration KPIs are set, for precise outcomes.
Without clear email marketing metrics and goals, you risk drowning in data with no direction. Defining success upfront keeps integration linear, focused, and impactful.
3. Configuring Data Flow and Synchronization
To maximize the output of your integration, ensure your data moves smoothly, accurately, and in real time. Set up your data pipelines carefully, double-check events and field mappings, and test for accuracy across platforms. Ensure your events and email metrics match and align with your CRM, marketing automation, and BI dashboards.
Flawless data flow means fewer silos and blind spots, eventually enabling marketing teams to run campaigns smoothly with reliable insights. It ensures every team, from marketing to growth, operates with the same playbook.
4. Choosing the Right Email Analytics Tool
After a thorough scan of the email marketing analytics software on the market, selecting the right one for your tech stack can feel overwhelming. Even when all the tools look the same, they differ in terms of the value they bring.
Some can bring advanced data visualization, while others are ahead of everyone by using AI-powered features. Some may have a massive CRM ecosystem, while others may be seamless and intuitive to use — you have to prioritize your and your team’s needs, and future growth.
The right tool is excellent for what you need today and promising for what you need tomorrow. It sets you up for long-term success.
5. Documentation. Training. Handover.
Everything we have discussed so far will be useless if your team finds it difficult to use the new tool. While each tool will have its own set of best practices for onboarding a new client, the following flow works best.
Set up a video onboarding session, and share its recording
Send out detailed, easy-to-digest navigational documents
Appoint a POC and have them set up initial campaigns
Set up bi-monthly checkpoints to refine workflows and adaptation
Weekly blocker and feedback sessions
This process will also allow you to gather insights on what keeps your team at bay, highlight challenges, and enable the marketing tool to set customers up for success. Empowered teams turn integrated tools into business results.
5 Best Email Analytics Tools for Assessing Performance
Email personalization, using data and insights to fuel campaigns, cross-channel marketing, and now leaning on AI to optimize campaigns and workflows aren’t just a ‘good-to-have’ feature anymore, but a must-have. Collectively, these features shape a brand’s image and how customers experience their product.
Here’s a round-up of the top email analytics tools, each standing out in its unique specialization.
1. Best for AI-Powered Campaign Reporting: MoEngage
MoEngage is a customer engagement and data platform that offers deep analytics across email, push notifications, SMS, and more. It unifies data to provide a single view of cross-channel interaction with customers.
Its AI-powered optimization insights and journey mapping tool allow brands to design compelling and contextual emails based on customers’ behavior, preferences, life cycles, and even future trends.
What stands out about the solution: MoEngage suggests the best email send times and content recommendations, which makes crafting email marketing campaigns easier, even for teams without deep technical expertise. Some of the world’s biggest brands, like SoundCloud and Poshmark, use MoEngage for its AI-powered predictive analytics, allowing them to tailor their campaigns to customers’ next best actions.
2. Best for Advanced Segmentation: Mailchimp
Marketing teams of all sizes adore Mailchimp’s user-friendly and intuitive interface. The platform excels in providing reports on email open rates, performance, conversion, and segmentation. Specifically, its visualized dashboards give you actionable insights about your audience’s behavior. For example, you’ll know which subscribers are responding to what kinds of email content, making it easier to segment them.
What stands out about the solution: Mailchimp lets you compare your campaign performance over a specified time frame. This allows you to gain more detailed insights into engagement and revenue metrics that matter most to your email campaigns.
3. Best for Funnels: GetResponse
GetResponse is a popular choice for brands looking to build robust email marketing workflows without needing a developer. It stands out in its ability to monitor deep engagement workflows, fine-tune strategies, offer recommendations, and scale campaigns effortlessly.
The tool offers a wide range of automation templates and funnel-building options for marketing teams to create campaigns quickly.
What stands out about the solution: GetResponse goes beyond the basic functionalities of your email analytics tool and offers top-notch features like lead scoring and conversion funnels, all in one place. For teams that want to map out complex journeys, GetResponse’s visual workflow builder is a steal.
4. Best for Dynamic Dashboards: ActiveCampaign
ActiveCampaign is a one-stop shop that combines marketing automation with detailed email analytics, making it the go-to tool for small to mid-sized businesses. It tracks every customer touchpoint and ties it back to email behavior, making automation seamless.
Furthermore, its custom reports and tagging options allow marketers to segment contacts in specific ways. With its shareable and dynamic dashboards, you don’t need to shuffle through your data anymore to figure out the most important email metrics.
What stands out about the solution: ActiveCampaign offers site and event tracking, so email engagement can be connected directly to customer behavior. It also blends email analytics directly into automated workflows, allowing marketers to tweak campaigns in real time.
5. Best for Personalized Benchmarks: Klaviyo
Klaviyo helps brands connect the dots with data and build long-term relationships. It offers personalized benchmarks to help you compare your metrics to those of your competitors.
Klaviyo can create real-time email performance metrics tied directly to revenue, allowing an immediate peek into campaign performance and making ROI tracking effortless. It also has automated flows for major events like cart abandonment and post-purchase follow-ups for built-in performance benchmarking.
What stands out about the solution: Klaviyo’s detailed revenue attribution reporting provides brands with crystal-clear insights into driving sales.
Take Your Pick From the Best Email Analytics Tools
We have discussed at length what makes a powerful email marketing analytics tool. Robust features like real-time insights, error diagnostics, and visual heat maps complement a solid data visualization and the tool’s ability to read customer data and tie it back to the email marketing campaign.
MoEngage offers a robust suite to help marketers optimize every email and drive meaningful results. Take the next step towards more intelligent email marketing — schedule your demo today.
The post Best Email Analytics Tools for Setting Up Campaign Reporting appeared first on MoEngage.
#best #email #analytics #tools #settingBest Email Analytics Tools for Setting Up Campaign Reporting
Reading Time: 12 minutes
Effective marketing begins with reliable information about your customers and your campaigns. That’s where email analytics tools come in. They help you analyze customer engagement, optimize email performance, and drive meaningful growth.
But in a sea of tools that promise ‘insight,’ it’s hard to know where to start.
Whether you are a solo marketer or part of a larger team, finding email analytics software that aligns with your goals can make all the difference between guesswork and identifying your growth funnel.
This blog post reviews some of the best email marketing analytics tools to set up reliable, actionable campaign reporting.
What is an Email Analytics Tool?
An email analytics tool is software that tracks, measures, and reports key email marketing performance metrics of your campaign, such as open rates, click-through rates, and conversions. This enables marketers to develop informed, data-driven strategies that boost ROI and help in personalizing campaigns.
The data shared by the tool depends on how advanced it is. It further taps into the behavioral side of your customer, such as customer journeys.
5 Benefits of Using Email Marketing Analytics Tools
For lack of better words, intuition is good in marketing, but data is better. With email marketing analytics software, you can know your customers like the back of your hand, deliver hyper-targeted and behavior-triggered marketing campaigns, and always be sure of your actions.
Put simply, email analytics tools turn raw data into actionable insights, and here’s how you can level up your game using them:
Improve Campaign Performance: Analytics tools provide data on what’s workingby focusing on key conversion metrics and customer behavior. This helps you make data-backed tweaks to email content, subject lines, delivery times, offers, and more, leading to better email engagement and results.
Understand Your Audience Better: Your email analytics software will reveal insights into your audience’s behavior, preferences, and habits with just a few clicks. It’s crucial to know when your readers open and engage with emails, which CTA they interact with the most, and what offers they’re likely to click on. This is because it empowers you with incredibly valuable insights to create personalized and relevant messaging.
Improved Targeting and Personalization: 78% of marketers agree to rely heavily on personalization for their email marketing campaigns. Analyzing data on customers’ behavior and preferences helps you understand your audience better and tailor campaigns to their specific interests and needs. This can lead to higher engagement and better response rates.
Optimize Send Times and Frequency: Since 61% of customers prefer receiving promotional emails weekly, your tool could be used to customize and create emails specifically for your audience. As a result, instead of relying on guesswork about when to send, you can determine the optimal time and cadence based on real customer behavior. This reduces unsubscribe rates and makes your emails more likely to be read.
Identify and Segment High-Value Leads: The most significant benefit of using email marketing analytics software is knowing your core audience versus those who will never take action, saving you thousands of marketing dollars.
These tools are designed to identify which customers are most engaged, enabling you to build targeted segments for follow-up campaigns.
Understanding the value of what an email analytics tool can do for you is the first step, but picking the right tool is where the magic begins. Let’s break down the key factors to assess.
How to Choose the Right Email Marketing Analytics Software
Picking the right tool can be overwhelming when you have so many options. But the best tool is the one that’s right for your business goals, team, and depth of insights needed.
So, before you make the plunge, here are the key factors to consider.
Let’s go over them in detail.
Metrics and Reporting Abilities: Your email analytics software should identify top-performing audience segments, highlight geographical and device trends, and uncover content preferences across subject lines, visuals, and text. Most importantly, it should track conversions and attribute revenue, helping you connect every campaign to real business impact.
Integration with Your Tech Stack: Today’s email marketing analytics tools must be self-sufficient and smoothly integrate with your tech and marketing ecosystem, such as your CRM, CDP, Ecommerce, or internal marketing automation software. The more your platform works smoothly with your entire tech stack, the swifter its implementation and usage. Integrated systems reduce manual jobs, eliminate silos and empower your teams to collaborate and work smarter.
Real-Time Analytics: Real-time analytics allows you to monitor and optimize performance on the go and serve your customers with the best possible experience. It lets the marketing team respond to customers’ needs instantly, adjust campaigns in real time, and improve campaign ROI.
Ease of Use: When picking a tool, always check for intuitive navigation, visual reporting, customizable dashboards, and precise documentation. A user-friendly tool will speed up execution, reduce ‘handover’ time, and allow your team to move quickly from insight to action.
Scalability: The final question that remains, is the platform scalable? Does it have enough capabilities to grow with your business, audience, and campaign scale? Choosing a scalable platform protects you from future roadblocks, avoids costly migrations, and ensures your investment continues to deliver long-term.
Once you have narrowed down your choices based on your overall goal, the next step is to analyze the tool based on its offers and your needs. Not all email analytics tools are created equal, and understanding which capabilities are essential to you can save money, time, and frustration.
5 Key Features to Look for in an Email Analytics Software
While the basic features remain the same, all email analytics tools will have a hero feature that shines, one that will let you experiment with content formats and style. Meanwhile, another will have the most gorgeous data visualization of your campaign reports you have ever seen.
Your job is to pick what works best for you.
Let’s examine a list of features that go beyond basic metrics and improve customer engagement.
1. Detailed Campaign Insights
Your email analytics tool should help you turn data into insight, and insight into action. This means the tool must provide real-time insights on campaign performance, including detailed metrics like email open rates or click-through rates.
Marketers can use this feature to monitor live campaigns and quickly identify customer trends or issues that need immediate action.
Here’s what a tool’s dashboard on campaign performance looks like, once the email has been sent.
Why this is a key criterion: Having real-time visibility on data that helps you make better decisions for your customers beats any other feature by miles. It’s a marketer’s opportunity to pivot, optimize, engage, or build on campaigns.
2. Custom Dashboards
Custom dashboards show you charts and tables to digest customer data swiftly and clearly. They allow you to build tailored views of your core metrics, pulling in data points that matter most to your unique goals.
Whether it is campaign performance, audience segmentation, or simply the result of an A/B test experience, these dashboards provide a sharp glance at once to maximize ROI.
Your tool’s custom dashboard should allow multiple reports to be created for a desired destination. These reports should have different granularities, such as time ranges, chart types, or tables, just like the one below.
Why this is a key criterion: Custom dashboards cut through the noise by allowing you to focus on metrics that matter, eventually boosting efficiency and the ability to make strategic decisions fast.
3. Automated A/B Testing
Automated A/B testing can help marketing teams save time, effort, and resources, especially when dealing with hundreds of emails at once. This feature automates the A/B test of your email campaigns, enabling you to test different content, time, frequency, offers, and content blocks, automatically selecting the winning variant.
Why this is a key criterion: Marketers rely on it to continuously improve performance, remove guesswork, and bring out the best of their campaigns, not assumptions.
4. Campaign Error Breakdown
The campaign error breakdown, a little-talked-about feature of the email marketing world, tells marketers why their campaigns fail. Was it due to an invalid address, poor optimization, spam complaints, or a technical error?
This granular reporting can save teams thousands of dollars in marketing money by simply diagnosing the issue and refining their lists and templates for better delivery.
Why this is a key criterion: Understanding why your brand emails are not hitting the right inbox is crucial for healthy email list management and ensuring your messages reach the inbox, not the spam folder.
5. Link Click Tracking through Click Maps
This feature can be rather beautiful. Its ability to use hot and cold colors and tell marketers exactly where their customers are clicking—a simple breakdown highlighting the hotspots of engagement—makes it attractive.
It’s an intuitive feature that helps marketers quickly identify which links, buttons, and content or images in the email have drawn the maximum attention from customers.
Why this is a key criterion: With these insights, teams can build on their content, refine email layouts, and place the messaging where it draws maximum attention to boost conversion. Heatmaps turn raw click data into digestible insight.
How to Integrate Email Marketing Analytics Tools Into Your Martech Stack
Pro tip: Invite not just your growth team, but also your product, engineering, and data teams before you begin any migration-related task. This is also when your team should export all relevant events, metric nomenclature, and other platform-specific jobs to ensure the migration doesn’t fail.
Now, as you begin the mammoth task of integrating email marketing analytics into your Martech, know that it’s not just a technical step, but a strategic one.
When done right, it provides a single source of truth for customer insights and allows you to create consistent, data-driven experiences across every touchpoint.
1. Auditing Your Current Martech Stack
A Martech stack audit before you begin will tell you everything you need to move forward. Where is the data flowing from? Which source reports on customer activity? Are there any duplications in metrics? Does the data in your CRM tool align with the data in your email tool? Is your campaign data properly flowing into your analytics platforms for reporting?
A thorough audit will reveal all of this and more, which should be documented for all relevant teams to sign off on and learn from. Defining what gets shared ensures every tool gets the data it needs, eliminates blind spots, and creates a unified view of your customers.
2. Defining Key Metrics and Integration Goals
Before you unplug your current system, you need to know exactly which key fits into which lock. Were you tracking and digging deeper into behavioral trends to measure campaign ROI, or were your campaigns defined at a surface level?
Outlining what success looks like for your email analytics tool at the start opens up avenues for exact paths to follow, processes to set, and establishes clear guidelines. This can be done once your integration KPIs are set, for precise outcomes.
Without clear email marketing metrics and goals, you risk drowning in data with no direction. Defining success upfront keeps integration linear, focused, and impactful.
3. Configuring Data Flow and Synchronization
To maximize the output of your integration, ensure your data moves smoothly, accurately, and in real time. Set up your data pipelines carefully, double-check events and field mappings, and test for accuracy across platforms. Ensure your events and email metrics match and align with your CRM, marketing automation, and BI dashboards.
Flawless data flow means fewer silos and blind spots, eventually enabling marketing teams to run campaigns smoothly with reliable insights. It ensures every team, from marketing to growth, operates with the same playbook.
4. Choosing the Right Email Analytics Tool
After a thorough scan of the email marketing analytics software on the market, selecting the right one for your tech stack can feel overwhelming. Even when all the tools look the same, they differ in terms of the value they bring.
Some can bring advanced data visualization, while others are ahead of everyone by using AI-powered features. Some may have a massive CRM ecosystem, while others may be seamless and intuitive to use — you have to prioritize your and your team’s needs, and future growth.
The right tool is excellent for what you need today and promising for what you need tomorrow. It sets you up for long-term success.
5. Documentation. Training. Handover.
Everything we have discussed so far will be useless if your team finds it difficult to use the new tool. While each tool will have its own set of best practices for onboarding a new client, the following flow works best.
Set up a video onboarding session, and share its recording
Send out detailed, easy-to-digest navigational documents
Appoint a POC and have them set up initial campaigns
Set up bi-monthly checkpoints to refine workflows and adaptation
Weekly blocker and feedback sessions
This process will also allow you to gather insights on what keeps your team at bay, highlight challenges, and enable the marketing tool to set customers up for success. Empowered teams turn integrated tools into business results.
5 Best Email Analytics Tools for Assessing Performance
Email personalization, using data and insights to fuel campaigns, cross-channel marketing, and now leaning on AI to optimize campaigns and workflows aren’t just a ‘good-to-have’ feature anymore, but a must-have. Collectively, these features shape a brand’s image and how customers experience their product.
Here’s a round-up of the top email analytics tools, each standing out in its unique specialization.
1. Best for AI-Powered Campaign Reporting: MoEngage
MoEngage is a customer engagement and data platform that offers deep analytics across email, push notifications, SMS, and more. It unifies data to provide a single view of cross-channel interaction with customers.
Its AI-powered optimization insights and journey mapping tool allow brands to design compelling and contextual emails based on customers’ behavior, preferences, life cycles, and even future trends.
What stands out about the solution: MoEngage suggests the best email send times and content recommendations, which makes crafting email marketing campaigns easier, even for teams without deep technical expertise. Some of the world’s biggest brands, like SoundCloud and Poshmark, use MoEngage for its AI-powered predictive analytics, allowing them to tailor their campaigns to customers’ next best actions.
2. Best for Advanced Segmentation: Mailchimp
Marketing teams of all sizes adore Mailchimp’s user-friendly and intuitive interface. The platform excels in providing reports on email open rates, performance, conversion, and segmentation. Specifically, its visualized dashboards give you actionable insights about your audience’s behavior. For example, you’ll know which subscribers are responding to what kinds of email content, making it easier to segment them.
What stands out about the solution: Mailchimp lets you compare your campaign performance over a specified time frame. This allows you to gain more detailed insights into engagement and revenue metrics that matter most to your email campaigns.
3. Best for Funnels: GetResponse
GetResponse is a popular choice for brands looking to build robust email marketing workflows without needing a developer. It stands out in its ability to monitor deep engagement workflows, fine-tune strategies, offer recommendations, and scale campaigns effortlessly.
The tool offers a wide range of automation templates and funnel-building options for marketing teams to create campaigns quickly.
What stands out about the solution: GetResponse goes beyond the basic functionalities of your email analytics tool and offers top-notch features like lead scoring and conversion funnels, all in one place. For teams that want to map out complex journeys, GetResponse’s visual workflow builder is a steal.
4. Best for Dynamic Dashboards: ActiveCampaign
ActiveCampaign is a one-stop shop that combines marketing automation with detailed email analytics, making it the go-to tool for small to mid-sized businesses. It tracks every customer touchpoint and ties it back to email behavior, making automation seamless.
Furthermore, its custom reports and tagging options allow marketers to segment contacts in specific ways. With its shareable and dynamic dashboards, you don’t need to shuffle through your data anymore to figure out the most important email metrics.
What stands out about the solution: ActiveCampaign offers site and event tracking, so email engagement can be connected directly to customer behavior. It also blends email analytics directly into automated workflows, allowing marketers to tweak campaigns in real time.
5. Best for Personalized Benchmarks: Klaviyo
Klaviyo helps brands connect the dots with data and build long-term relationships. It offers personalized benchmarks to help you compare your metrics to those of your competitors.
Klaviyo can create real-time email performance metrics tied directly to revenue, allowing an immediate peek into campaign performance and making ROI tracking effortless. It also has automated flows for major events like cart abandonment and post-purchase follow-ups for built-in performance benchmarking.
What stands out about the solution: Klaviyo’s detailed revenue attribution reporting provides brands with crystal-clear insights into driving sales.
Take Your Pick From the Best Email Analytics Tools
We have discussed at length what makes a powerful email marketing analytics tool. Robust features like real-time insights, error diagnostics, and visual heat maps complement a solid data visualization and the tool’s ability to read customer data and tie it back to the email marketing campaign.
MoEngage offers a robust suite to help marketers optimize every email and drive meaningful results. Take the next step towards more intelligent email marketing — schedule your demo today.
The post Best Email Analytics Tools for Setting Up Campaign Reporting appeared first on MoEngage.
#best #email #analytics #tools #setting
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