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Macworld One of Apple’s great competitive advantages is the way its products work so smoothly together as an integrated ecosystem. Your iPhone pings your AirPods. Your Apple Watch pings your iPhone, and unlocks your Mac. Apple Music is optimized for the HomePod, and Apple Arcade for nearly everything else. Fall in love with just one of the company’s devices or services and, like a dinosaur dipping its toe in a peat bog, you’ll be sucked in and never escape. In a good way. Watch the average WWDC keynote, however, and you’d think Apple had, not a deep and mutually beneficial network of interoperable products, but a single flagship plus some accessories. Sure, you’ll hear about new software features coming to the Mac and the Apple Watch. You might even catch some interesting news related to the iPadand Apple TV. But it will be clear that the star of the showis that most golden of geese: the iPhone. I’m hopeful that WWDC 25, which starts on June 9, might be different. In fact, I think that, within reason, Apple should ignore the iPhone and focus on other more interesting product lines. Perhaps this year the iPhone should have to manage with two minutes. WWDC 25 comes at a difficult time for Apple, which has been hit by delays and controversies over the past 12 months: Apple Intelligence has been a conspicuous failure and the iPhone 16, which was sold off the back of that feature, proved so disappointing that some customers filed lawsuits. Next month’s event represents an important opportunity for Apple to draw a line under such issues and reset. And you don’t do that by repeating the process with boasts about the upcoming iPhone 17. Instead, Apple could start by giving some proper attention to the Apple Watch, which analysts tell us has been in significant global decline for two years. The time is ripe for Apple Intelligence to arrive on the wristahead of new hardware in the fall. A younger and less commercial product than the iPhone, the Apple Watch has far more room to grow. It needs the attention far more than the iPhone does. Pundits also predict that macOS 16 is going to see a thorough redesign this summer, with a new redesign inspired by Vision Pro, and the Mac itself could get new hardware in the form of the M4 Ultra Mac Pro. All of which feels a lot more interesting and relevant than generative AI and Siri learning to understand natural language at… some… point. Let’s give the pro Mac users some love. We iPhone owners will survive a bit of neglect. The iPhone has had most of the attention for the best part of two decades, and it feels like Apple is running out of interesting things to say. So let’s hear instead about the smaller and less commercial projects going on in the background at Apple Park. I want to know more about Apple’s vision for the post-smartphone future, which of course means visionOS 3but also encompasses the role of other wearables such as the Apple Watch and AirPods. Tell me about the smart home. Tell me about fitness and entertainment. Just don’t tell me anything more about the iPhone. Foundry Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Trending: Top stories Your iPhone notifications are ruining your life. Here are 3 easy steps to fix them. Maybe Apple was right about Siri all along, ponders the Macalope. Let’s take a depressing look at the best Apple tech that’s gone forever. Sic transit gloria mundi and all that. WWDC 2025 is only weeks away. Here are 7 announcements I can’t wait to see. After Google IO’s big AI reveals, my iPhone has never felt dumber, says Mahmoud Itani. Here are 26 free macOS apps every Mac user should have. How many have you got? Podcast of the week WWDC is coming soon, and on episode 935 of the Macworld Podcast, we talk about the current state of Mac hardware and macOS, and what that tells us about what Apple could be doing at WWDC. You can catch every episode of the Macworld Podcast on YouTube, Spotify, Soundcloud, the Podcasts app, or our own site. Reviews corner McAfee Total Protection for Mac review: Not as good as it should be. OnlyOffice for Mac review: The free Microsoft 365 alternative you’re looking for. Soundcore AeroClip review: Clip-on open-ear earphones. Satechi SM3 review: A smooth, responsive mechanical keyboard. The rumor mill The iPhone 17 Air’s battery looks to be exactly as bad as we feared. Apple AI glasses ‘better made’ than Meta’s now on tap for 2026. Apple job posting confirms that a Calendar revamp is in the works. Apple plans to offer AI alternatives as it works to overhaul Siri. Software updates, bugs, and problems Massive data breach exposes swath of unencrypted Apple ID logins. And with that, we’re done for this week’s Apple Breakfast. If you’d like to get regular roundups, sign up for our newsletters, including our new email from The Macalope–an irreverent, humorous take on the latest news and rumors from a half-man, half-mythical Mac beast. You can also follow us on Facebook, Threads, Bluesky, or X for discussion of breaking Apple news stories. See you next Monday, and stay Appley. #iphone #should #take #backseat #wwdc

With “A Minecraft Movie” in striking distance of the billion-dollar mark at the global box office, there’s no better time to check in on the state of the video game industry, with an emphasis on its intersection with Hollywood. Kaare Eriksen, author of a recent Variety Intelligence Platform special report on these subjects, tackles everything on the latest episode of Variety’s “Strictly Business” podcast — from the shadow that Trump-era tariffs could cast over Nintendo’s Switch 2 console launch next month to the shift of “Grand Theft Auto 6” to 2026. Related Stories Rockstar Games, publisher of the hugely popular franchise, announced earlier this month that “GTA 6” is now set to release on May 26, 2026. Many publishers behind big games expected this year were reportedly reluctant to commit to release dates until they knew for sure “GTA 6” is locked down to one. Popular on Variety Listen to the podcast here:   “The immediate upside is the sheer reality that now some publishers can breathe a bit easy and schedule games for the fall,” said Eriksen. Meanwhile, Warner Bros.’s “A Minecraft Movie,” starring Jack Black and Jason Momoa, has done well enough to become the second-best gaming adaptation ever at the box office, which will certainly whet appetites among film execs to capitalize on other gaming properties. “If there’s going to be any kind of ramifications of a ‘Minecraft’ movie doing so well, it is going to be studios obviously salivating for the chance to take some IP, whether it’s ‘Grand Theft Auto,’ ‘Call of Duty,’ or even Fortnite and Roblox, and try to figure out a way to do movies around those if it means they could potentially bring out that big of an audience,” said Eriksen. “Strictly Business” is Variety’s weekly podcast featuring conversations with industry leaders about the business of media and entertainment. New episodes debut every Wednesday and can be downloaded at Apple Podcasts, Amazon Music, Spotify, Google Play, SoundCloud and more. #value #video #game #postminecraft #hollywood

Macworld Just when you think Apple’s long-running dispute with Epic Games is finally over, someone manages to find a way to spin it out even longer. There’s always time for one more lawsuit, one more appeal, one more acrimonious tweet. And if two multibillion-dollar corporations can’t find a way to resolve their differences amicably, what hope have the rest of us? At the end of April, Judge Yvonne Gonzalez Rogers issued what felt at the time like a conclusively unambiguous ruling demanding that Apple comply instantly with previous measures and adding more on top. The company, it was made plain, will not merely have to allow other payment systems within iOS apps, but refrain from sabotaging them with satirically high fees and off-putting verbiage. That should have been that, but Cupertino is still feeling punchy. Epic thought, not unreasonably, that its Fortnite game would now be allowed back on the App Store, having originally been kicked off for the practices which Apple has just been told it must allow. But life is full of surprises. “Apple has blocked our Fortnite submission,” Epic tweeted on May 16, “so we cannot release to the U.S. App Store or to the Epic Games Store for iOS in the European Union.” But here’s the kicker: Epic promptly decided to retaliate by taking the game dark on iOS worldwide, including versions delivered through Epic’s own store. That might sound like cutting off your nose to spite your face, but this will hurt Apple too. And users. In fact barely anyone will have a nose by the time this is over. On the face of it, it makes little sense to prevent Fortnite from returning to iOS. It’s an immensely popular game with hundreds of millions of players across a wide range of platforms, and being able to play it on iPhone makes the iPhone a more appealing device. Even if Apple made zero revenue from sales and in-app purchases, it would still be worth having the title on iOS purely for the sake of user happiness. Conversely, refusing to allow it generates masses of bad PR and resentment, which is poison to a company that depends so much on its image. In this particular case, that zero-revenue idea isn’t entirely inconceivable, because Epic is a big enough company with a reputable enough storefront that it couldcut Apple entirely out of the transactional loop. But most games developers don’t have that luxury. They will, at the very least, offer their own and Apple’s payment systems side by side, and I’m convinced that most users would vastly, vastly prefer to buy through the official App Store. Ask yourself this: How easy is it to find jailbreaking instructions online? And yet, how manypeople do you know who actually jailbreak their iPhones? While following this saga, it’s occurred to me that I don’t actually want to buy iOS apps from alternative stores. I just want that to be an option because competition is healthy and would encourage Apple to lower fees and generally treat developers better. Having a bunch of different places to go whenever I want to buy something new or update what I’ve got is a dismaying prospect; I don’t want to enter my payment details in a dozen different websites and constantly worry about whether they can be trusted. But other people might. The App Store itself is one of Apple’s all-time great products, delivering such a reassuring, frictionless one-stop-shop experience that software became for the first time an impulse buy. It won’t lose its magic just because there’s another option. I get why Apple tried to maintain its control of iOS app installs and purchases; it has shareholders to think about and can’t just wave away swathes of revenue without pushback. But the vigor and uncompromising fierceness with which the company has defended that revenue stream has been alarming, to say the least, and may prove costly too. At multiple points in the saga Apple could have yielded a little and reached a compromise acceptable to all parties: allowed sideloading under strict limits; allowed third-party payment systems with a moderate instead of laughably high revenue cut. Instead it pushed and fought and, as the judge put it, “willfully chose not to comply.” And now it appears to be pursuing petty revenge which will hurt itself just as much as the opposition, for no clear rational reason. Saying that someone never knows when they’re beaten sounds like a complimentbut often it just means suffering more than you need to for a lost cause. Apple lost this war, and choice was the winner. Now it needs to accept the result and get on with making that outcome work for its users… who are, after all, supposed to be the priority. Foundry Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Trending: Top stories Apple is doomed because Apple isn’t doomed. Mahmoud Itani reveals 10 hidden Apple Watch features you’ve probably never used–but should. If the iPhone 17 Air is anything like the Galaxy S25 Edge, I don’t want it. The first thing Jason Cross installs on every new Mac is this little free emoji utility. If iPadOS 19 is going to be more like the Mac, it needs these 9 features stat. Podcast of the week When WWDC rolls around in June, it’ll be two years since Apple announced visionOS and the Apple Vision Pro. In episode 934 of the Macworld Podcast, we examine the state of Apple’s spatial computing platform and what Apple could have in store at WWDC and beyond. You can catch every episode of the Macworld Podcast on YouTube, Spotify, Soundcloud, the Podcasts app, or our own site. Reviews corner iPad Airreview: Only slightly better, but still the best. Verbatim TurboMetal SSD review: Stylish portable drive. PowerPhotos 3 review: Time-saving Apple Photos tool for power users on the Mac. EcoFlow Power Hat review: A sun hat with solar panels. The rumor mill Apple is reportedly working on the hybrid Mac we all want–and it could arrive in 2028. Folding and curved iPhones are both predicted in 2027 ‘product blitz.’ In fact the iPhone 18’s edgeless curved display seems like a certainty now. iOS 19 will reportedly use AI to extend the iPhone’s battery life. Software updates, bugs, and problems A bizarre iPhone bug is causing some audio messages to fail. Here’s why. iOS 18.5 may be a minor update, but it has one major iPhone upgrade. Apple’s months-old C1 modem has a serious security flaw. And with that, we’re done for this week’s Apple Breakfast. If you’d like to get regular roundups, sign up for our newsletters, including our new email from The Macalope–an irreverent, humorous take on the latest news and rumors from a half-man, half-mythical Mac beast. You can also follow us on Facebook, Threads, Bluesky, or X for discussion of breaking Apple news stories. See you next Monday, and stay Appley. #fortnite #saga #shows #apple #its

https://soundcloud.com/benoit-prada/this-is-the-groove-radio-show-ft-deron-72 #thisisthegroove #djradioshow #radioshow #djmixes #musica #WeAreHouse #electronicmusic #Electronica #HEYDEEJAY #NowPlaying #applepodcasts

Reading Time: 12 minutes Effective marketing begins with reliable information about your customers and your campaigns. That’s where email analytics tools come in. They help you analyze customer engagement, optimize email performance, and drive meaningful growth. But in a sea of tools that promise ‘insight,’ it’s hard to know where to start. Whether you are a solo marketer or part of a larger team, finding email analytics software that aligns with your goals can make all the difference between guesswork and identifying your growth funnel. This blog post reviews some of the best email marketing analytics tools to set up reliable, actionable campaign reporting. What is an Email Analytics Tool? An email analytics tool is software that tracks, measures, and reports key email marketing performance metrics of your campaign, such as open rates, click-through rates, and conversions. This enables marketers to develop informed, data-driven strategies that boost ROI and help in personalizing campaigns. The data shared by the tool depends on how advanced it is. It further taps into the behavioral side of your customer, such as customer journeys.   5 Benefits of Using Email Marketing Analytics Tools For lack of better words, intuition is good in marketing, but data is better. With email marketing analytics software, you can know your customers like the back of your hand, deliver hyper-targeted and behavior-triggered marketing campaigns, and always be sure of your actions. Put simply, email analytics tools turn raw data into actionable insights, and here’s how you can level up your game using them: Improve Campaign Performance: Analytics tools provide data on what’s workingby focusing on key conversion metrics and customer behavior. This helps you make data-backed tweaks to email content, subject lines, delivery times, offers, and more, leading to better email engagement and results. Understand Your Audience Better: Your email analytics software will reveal insights into your audience’s behavior, preferences, and habits with just a few clicks. It’s crucial to know when your readers open and engage with emails, which CTA they interact with the most, and what offers they’re likely to click on. This is because it empowers you with incredibly valuable insights to create personalized and relevant messaging. Improved Targeting and Personalization: 78% of marketers agree to rely heavily on personalization for their email marketing campaigns. Analyzing data on customers’ behavior and preferences helps you understand your audience better and tailor campaigns to their specific interests and needs. This can lead to higher engagement and better response rates. Optimize Send Times and Frequency: Since 61% of customers prefer receiving promotional emails weekly, your tool could be used to customize and create emails specifically for your audience. As a result, instead of relying on guesswork about when to send, you can determine the optimal time and cadence based on real customer behavior. This reduces unsubscribe rates and makes your emails more likely to be read. Identify and Segment High-Value Leads: The most significant benefit of using email marketing analytics software is knowing your core audience versus those who will never take action, saving you thousands of marketing dollars. These tools are designed to identify which customers are most engaged, enabling you to build targeted segments for follow-up campaigns. Understanding the value of what an email analytics tool can do for you is the first step, but picking the right tool is where the magic begins. Let’s break down the key factors to assess.   How to Choose the Right Email Marketing Analytics Software Picking the right tool can be overwhelming when you have so many options. But the best tool is the one that’s right for your business goals, team, and depth of insights needed. So, before you make the plunge, here are the key factors to consider. Let’s go over them in detail. Metrics and Reporting Abilities: Your email analytics software should identify top-performing audience segments, highlight geographical and device trends, and uncover content preferences across subject lines, visuals, and text. Most importantly, it should track conversions and attribute revenue, helping you connect every campaign to real business impact. Integration with Your Tech Stack: Today’s email marketing analytics tools must be self-sufficient and smoothly integrate with your tech and marketing ecosystem, such as your CRM, CDP, Ecommerce, or internal marketing automation software. The more your platform works smoothly with your entire tech stack, the swifter its implementation and usage. Integrated systems reduce manual jobs, eliminate silos and empower your teams to collaborate and work smarter. Real-Time Analytics: Real-time analytics allows you to monitor and optimize performance on the go and serve your customers with the best possible experience. It lets the marketing team respond to customers’ needs instantly, adjust campaigns in real time, and improve campaign ROI. Ease of Use: When picking a tool, always check for intuitive navigation, visual reporting, customizable dashboards, and precise documentation. A user-friendly tool will speed up execution, reduce ‘handover’ time, and allow your team to move quickly from insight to action. Scalability: The final question that remains, is the platform scalable? Does it have enough capabilities to grow with your business, audience, and campaign scale? Choosing a scalable platform protects you from future roadblocks, avoids costly migrations, and ensures your investment continues to deliver long-term. Once you have narrowed down your choices based on your overall goal, the next step is to analyze the tool based on its offers and your needs. Not all email analytics tools are created equal, and understanding which capabilities are essential to you can save money, time, and frustration.   5 Key Features to Look for in an Email Analytics Software While the basic features remain the same, all email analytics tools will have a hero feature that shines, one that will let you experiment with content formats and style. Meanwhile, another will have the most gorgeous data visualization of your campaign reports you have ever seen. Your job is to pick what works best for you. Let’s examine a list of features that go beyond basic metrics and improve customer engagement. 1. Detailed Campaign Insights Your email analytics tool should help you turn data into insight, and insight into action. This means the tool must provide real-time insights on campaign performance, including detailed metrics like email open rates or click-through rates. Marketers can use this feature to monitor live campaigns and quickly identify customer trends or issues that need immediate action. Here’s what a tool’s dashboard on campaign performance looks like, once the email has been sent. Why this is a key criterion: Having real-time visibility on data that helps you make better decisions for your customers beats any other feature by miles. It’s a marketer’s opportunity to pivot, optimize, engage, or build on campaigns. 2. Custom Dashboards Custom dashboards show you charts and tables to digest customer data swiftly and clearly. They allow you to build tailored views of your core metrics, pulling in data points that matter most to your unique goals. Whether it is campaign performance, audience segmentation, or simply the result of an A/B test experience, these dashboards provide a sharp glance at once to maximize ROI. Your tool’s custom dashboard should allow multiple reports to be created for a desired destination. These reports should have different granularities, such as time ranges, chart types, or tables, just like the one below. Why this is a key criterion: Custom dashboards cut through the noise by allowing you to focus on metrics that matter, eventually boosting efficiency and the ability to make strategic decisions fast. 3. Automated A/B Testing Automated A/B testing can help marketing teams save time, effort, and resources, especially when dealing with hundreds of emails at once. This feature automates the A/B test of your email campaigns, enabling you to test different content, time, frequency, offers, and content blocks, automatically selecting the winning variant. Why this is a key criterion: Marketers rely on it to continuously improve performance, remove guesswork, and bring out the best of their campaigns, not assumptions. 4. Campaign Error Breakdown The campaign error breakdown, a little-talked-about feature of the email marketing world, tells marketers why their campaigns fail. Was it due to an invalid address, poor optimization, spam complaints, or a technical error? This granular reporting can save teams thousands of dollars in marketing money by simply diagnosing the issue and refining their lists and templates for better delivery. Why this is a key criterion: Understanding why your brand emails are not hitting the right inbox is crucial for healthy email list management and ensuring your messages reach the inbox, not the spam folder. 5. Link Click Tracking through Click Maps This feature can be rather beautiful. Its ability to use hot and cold colors and tell marketers exactly where their customers are clicking—a simple breakdown highlighting the hotspots of engagement—makes it attractive. It’s an intuitive feature that helps marketers quickly identify which links, buttons, and content or images in the email have drawn the maximum attention from customers. Why this is a key criterion: With these insights, teams can build on their content, refine email layouts, and place the messaging where it draws maximum attention to boost conversion. Heatmaps turn raw click data into digestible insight.   How to Integrate Email Marketing Analytics Tools Into Your Martech Stack Pro tip: Invite not just your growth team, but also your product, engineering, and data teams before you begin any migration-related task. This is also when your team should export all relevant events, metric nomenclature, and other platform-specific jobs to ensure the migration doesn’t fail. Now, as you begin the mammoth task of integrating email marketing analytics into your Martech, know that it’s not just a technical step, but a strategic one. When done right, it provides a single source of truth for customer insights and allows you to create consistent, data-driven experiences across every touchpoint. 1. Auditing Your Current Martech Stack A Martech stack audit before you begin will tell you everything you need to move forward. Where is the data flowing from? Which source reports on customer activity? Are there any duplications in metrics? Does the data in your CRM tool align with the data in your email tool? Is your campaign data properly flowing into your analytics platforms for reporting? A thorough audit will reveal all of this and more, which should be documented for all relevant teams to sign off on and learn from. Defining what gets shared ensures every tool gets the data it needs, eliminates blind spots, and creates a unified view of your customers. 2. Defining Key Metrics and Integration Goals Before you unplug your current system, you need to know exactly which key fits into which lock. Were you tracking and digging deeper into behavioral trends to measure campaign ROI, or were your campaigns defined at a surface level? Outlining what success looks like for your email analytics tool at the start opens up avenues for exact paths to follow, processes to set, and establishes clear guidelines. This can be done once your integration KPIs are set, for precise outcomes. Without clear email marketing metrics and goals, you risk drowning in data with no direction. Defining success upfront keeps integration linear, focused, and impactful. 3. Configuring Data Flow and Synchronization To maximize the output of your integration, ensure your data moves smoothly, accurately, and in real time. Set up your data pipelines carefully, double-check events and field mappings, and test for accuracy across platforms. Ensure your events and email metrics match and align with your CRM, marketing automation, and BI dashboards. Flawless data flow means fewer silos and blind spots, eventually enabling marketing teams to run campaigns smoothly with reliable insights. It ensures every team, from marketing to growth, operates with the same playbook. 4. Choosing the Right Email Analytics Tool After a thorough scan of the email marketing analytics software on the market, selecting the right one for your tech stack can feel overwhelming. Even when all the tools look the same, they differ in terms of the value they bring. Some can bring advanced data visualization, while others are ahead of everyone by using AI-powered features. Some may have a massive CRM ecosystem, while others may be seamless and intuitive to use — you have to prioritize your and your team’s needs, and future growth. The right tool is excellent for what you need today and promising for what you need tomorrow. It sets you up for long-term success. 5. Documentation. Training. Handover. Everything we have discussed so far will be useless if your team finds it difficult to use the new tool. While each tool will have its own set of best practices for onboarding a new client, the following flow works best. Set up a video onboarding session, and share its recording Send out detailed, easy-to-digest navigational documents Appoint a POC and have them set up initial campaigns Set up bi-monthly checkpoints to refine workflows and adaptation Weekly blocker and feedback sessions This process will also allow you to gather insights on what keeps your team at bay, highlight challenges, and enable the marketing tool to set customers up for success. Empowered teams turn integrated tools into business results.   5 Best Email Analytics Tools for Assessing Performance Email personalization, using data and insights to fuel campaigns, cross-channel marketing, and now leaning on AI to optimize campaigns and workflows aren’t just a ‘good-to-have’ feature anymore, but a must-have. Collectively, these features shape a brand’s image and how customers experience their product. Here’s a round-up of the top email analytics tools, each standing out in its unique specialization. 1. Best for AI-Powered Campaign Reporting: MoEngage MoEngage is a customer engagement and data platform that offers deep analytics across email, push notifications, SMS, and more. It unifies data to provide a single view of cross-channel interaction with customers. Its AI-powered optimization insights and journey mapping tool allow brands to design compelling and contextual emails based on customers’ behavior, preferences, life cycles, and even future trends. What stands out about the solution: MoEngage suggests the best email send times and content recommendations, which makes crafting email marketing campaigns easier, even for teams without deep technical expertise. Some of the world’s biggest brands, like SoundCloud and Poshmark, use MoEngage for its AI-powered predictive analytics, allowing them to tailor their campaigns to customers’ next best actions. 2. Best for Advanced Segmentation: Mailchimp Marketing teams of all sizes adore Mailchimp’s user-friendly and intuitive interface. The platform excels in providing reports on email open rates, performance, conversion, and segmentation. Specifically, its visualized dashboards give you actionable insights about your audience’s behavior. For example, you’ll know which subscribers are responding to what kinds of email content, making it easier to segment them. What stands out about the solution: Mailchimp lets you compare your campaign performance over a specified time frame. This allows you to gain more detailed insights into engagement and revenue metrics that matter most to your email campaigns. 3. Best for Funnels: GetResponse GetResponse is a popular choice for brands looking to build robust email marketing workflows without needing a developer. It stands out in its ability to monitor deep engagement workflows, fine-tune strategies, offer recommendations, and scale campaigns effortlessly. The tool offers a wide range of automation templates and funnel-building options for marketing teams to create campaigns quickly. What stands out about the solution: GetResponse goes beyond the basic functionalities of your email analytics tool and offers top-notch features like lead scoring and conversion funnels, all in one place. For teams that want to map out complex journeys, GetResponse’s visual workflow builder is a steal. 4. Best for Dynamic Dashboards: ActiveCampaign ActiveCampaign is a one-stop shop that combines marketing automation with detailed email analytics, making it the go-to tool for small to mid-sized businesses. It tracks every customer touchpoint and ties it back to email behavior, making automation seamless. Furthermore, its custom reports and tagging options allow marketers to segment contacts in specific ways. With its shareable and dynamic dashboards, you don’t need to shuffle through your data anymore to figure out the most important email metrics. What stands out about the solution: ActiveCampaign offers site and event tracking, so email engagement can be connected directly to customer behavior. It also blends email analytics directly into automated workflows, allowing marketers to tweak campaigns in real time. 5. Best for Personalized Benchmarks: Klaviyo Klaviyo helps brands connect the dots with data and build long-term relationships. It offers personalized benchmarks to help you compare your metrics to those of your competitors. Klaviyo can create real-time email performance metrics tied directly to revenue, allowing an immediate peek into campaign performance and making ROI tracking effortless. It also has automated flows for major events like cart abandonment and post-purchase follow-ups for built-in performance benchmarking. What stands out about the solution: Klaviyo’s detailed revenue attribution reporting provides brands with crystal-clear insights into driving sales.     Take Your Pick From the Best Email Analytics Tools We have discussed at length what makes a powerful email marketing analytics tool. Robust features like real-time insights, error diagnostics, and visual heat maps complement a solid data visualization and the tool’s ability to read customer data and tie it back to the email marketing campaign. MoEngage offers a robust suite to help marketers optimize every email and drive meaningful results. Take the next step towards more intelligent email marketing — schedule your demo today. The post Best Email Analytics Tools for Setting Up Campaign Reporting appeared first on MoEngage. #best #email #analytics #tools #setting

You might be having a bad week, but AI is having a worse one. First there was the "racism glitch" that beset Grok, and now music platform SoundCloud is facing some serious criticism for a clause buried in its terms of service.The imbroglio began in February 2024, when SoundCloud quietly changed its TOS to include:In the absence of a separate agreement that states otherwise, You explicitly agree that your Content may be used to inform, train, develop or serve as input to artificial intelligence or machine intelligence technologies or services as part of and for providing the services.That quietly sat there in the TOS for more than a year, but this week, Ed Newton noticed the change and posted about it on his X account. The response was immediate and fiery, with many musicians and SoundCloud users decrying the use of their music to train AI. But some of that user ire seems misplaced; it's a more nuanced situation than it seems at first.What Soundcloud was planning to do with AIIt's easy to see why musicians wouldn't want their art used to train machines designed to replace them, but, according to SoundCloud, the TOS change was never about that. The company's president, Eliah Seton, issued an open letter on Wednesday explaining that they were using AI for "powering smarter recommendations, search, playlisting, content tagging, and tools that help prevent fraud" but the company has never "used artist content to train AI models. Not for music creation. Not for large language models. Not for anything that tries to mimic or replace your work."According Seton, it's basically been a misunderstanding. "The language in the Terms of Use was too broad and wasn’t clear enough. It created confusion, and that’s on us," Seton wrote. Opt-in or opt-out: The eternal questionSoundCloud may have cleared up how it has used AI in the past, but company reps waffled on what it plans to do with your music in the future. The initial response to the controversy, delivered in a statement to Verge from Marni Greenberg, SVP and head of communications at SoundCloud, explained, "Should we ever consider using user content to train generative AI models, we would introduce clear opt-out mechanisms in advance."The community responded with, "shouldn't that read 'opt-in?'" "Yeah, opt-in. Sounds great," SoundCloud responded, eventually.How SoundCloud is planning to change its terms of serviceIn his open letter, SoundCloud CEO Seton got specific about planned changes to the service's terms of service. The offensive AI section will be replaced with:We will not use Your Content to train generative AI models that aim to replicate or synthesize your voice, music, or likeness without your explicit consent, which must be affirmatively provided through an opt-in mechanism. So AI won't be used for replication or synthesis of users' music unless they opt in. Presumably, SoundCloud's will continue to use AI for recommendations, tagging, and play-listing, a much more benign, and generally accepted used of the technology. A couple of lessons from this flare-up: One, dealing with AI requires companies to be crystal clear with their users about how AI will be employed. Two, we should all read the TOS. #soundcloud #just #updated #their #terms

#thisisthegroove #djradioshow #radioshow #djmixes #musica #WeAreHouse #electronicmusic #Electronica #HEYDEEJAY #NowPlaying #applepodcasts https://soundcloud.com/benoit-prada/this-is-the-groove-radio-5